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The Role of Media in Daily Life Essay

Author: Henry Smith
Posted on: 25 Mar 2019
Paper Type: Free Essay
Subject: Education , English , News
Wordcount: 1378 words
Published: 25th Mar 2019

Introduction

Media has a very close relationship with our daily routine. We use different media in our daily lives social media, electronic media, print media folk, and media static media. Media have a very active role in our days. Without the media, it is very difficult for us to spend a day.

The use of social media is part of our routine life; we use different social media such as Facebook, Twitter, Instagram, and many other social websites. There is a huge number of electronic media that we use in our daily routine life it’s a part of our daily life to listen to FM and watch TV or see movies. Another form of media that is very closely related to our daily life plus school, college, and university academic life that print media. There is a different form of print media people usually consider only newspapers and magazines as print media, but a book is the most important source of print that we cannot deny. Books play an important role in our lives, especially in academic life. Static media is also a part of our life. Static media is also used in our daily lives for interaction or advertisement.

All the media or mass media that are used in our routine life for the different purposes of entertainment, interactions, advertising, and for the purpose of entertainment. Media can play an important role in our daily life and they help us to better know about any issue or event. Mass media helps us to know different views of one thing; it reflects different views.

There are positive as well as negative aspects to everything. Media have positive and negative effects on you, whether you use media or mass media in a positive way or for negative activities. This depends on whether the user will use that media source for their needs and for knowledge purposes or for other activities. Media, especially social media mostly used for timepass and it is a time killer; some people also use social media for interaction at local as well as global levels. Social media is one of the best sources of interaction on a global level (Perrin, 2015).

In the current era, it is very difficult for us to live without any media sources. Due to high technological development, the mass media is very closely attached to our lives. Media plays an important role in the transformation of society into the modern world. Media have a very high impact on our daily life, media play an important role in intercultural communication. These media make your culture a globalized culture. Media affect some cultures in a positive sense and, in some cultures, impact natively. Due to media, some cultures gain globalized acceptance, and also, due to media, some rich indigenous culture loses their identity.

Media is also important in economic or financial prospects. Some people have a direct relationship with and media as the only source of their income, and media also have an indirect relation with finance and economics. Media plays an effective role in economic activities.

Conclusion:

Media can play an important role in contemporary times. In each and every society, there is a high use of media. Media highly affects our lives; media changes our way of life. Media is used in different perspectives, each according to its needs and resources. Some people use media for entertainment and some people use media for information and for knowledge or academic purpose. Media is a high effect on our daily life and it is very difficult to spend a single day without mass media or media.

Perrin, A. (2015). Social media usage: 2005-2015.

Pinchevski, A., & Peters, J. D. (2016). Autism and new media: Disability between technology and society. new media & society , 18 (11), 2507-2523.

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Importance of Media In Different Aspects of Life

The media is part of our lives and has an enormous influence on our society. The importance of media is growing every day due to the great connectivity that exists around the globe. For this reason, it is necessary that each one of us becomes aware of the power of the media. This allows us to be critical of all the information we receive daily.

It is necessary to take into account that the media not only communicate but also offer their own perspective on every event that takes place. Our duty is to analyze the information we receive and draw our own conclusions.

Table of Contents

The Importance of Media in Our Life

1. being aware of the reality.

Different media inform us about what is happening in the country and in the world. This information helps us to be in touch with reality and to understand what is happening around us and, of course, to understand what is happening to the other.

By analyzing the information we receive, we create our own opinions about different topics and concepts. That mental exercise strengthens our personality since we adhere to some opinions and we move away from others. The important thing is that our opinions and perspectives develop peacefully, respecting those who think differently from us.

2. Building a New Reality

The media creates its content according to what they themselves want to communicate or based on what the public wants to see. The continuity of certain media content, for example, a television show, depends on the success that reaches it. That means that if a singing talent show succeeds and generates a lot of money, several similar TV shows are going to appear. Therefore many people will want to participate in these programs, becoming an inspiration for those who want to be famous. In this way a new reality has been created: the path to immediate fame is to participate in a television talent show.

The Importance of Media in Education

1. developing critical sense.

The media is very important for education, as it helps to develop a critical sense in children and teenagers. Radio, television, and the internet offer us a myriad of options for us to choose the one we like the most.

It should be noted that the means of communication tend to set borrowed patterns. They influence each individual to choose one option and not another. That’s why it’s important for teachers and parents to foster a strong personality in children and teenagers. In this way, they choose according to their own convictions.

2. Knowledge Contribution

Thanks to its enormous power, the media brings knowledge to countless different topics. This serves to bring children and teenagers closer to various sources of information and develop curiosity about what they want to learn.

Teachers should guide students to properly analyze the sources from which they extract information. This will help them differentiate the quality of the data they receive, which can be good, regular, or bad. Keep in mind that what arouses a child’s interest today could become an inspiration for their professional future.

The Importance of Media in Democracy

1. the right to know the truth.

Democracy is so far the fairest system of government that exists today. It allows the people to elect their rulers and then control what they do as public officials.

The media play a fundamental role in this process. Journalists must strive to tell the truth about the lives of politicians and show them as they are. In this way, every citizen can evaluate politicians. According to each one’s criteria, he or she will vote for the one he or she finds most honest and capable.

Unfortunately, during this process, sometimes interests of various kinds arise that prevent us from seeing the politician as he or she is. The media can manipulate the image of a politician, according to their convenience. Therefore, each citizen must strengthen his or her own criteria so that he or she can make better choices.

The Importance of Media in Our Society

1. they determine our place in the world.

The media greatly influences society. They inform people about what is happening. It permeates people’s lives by creating their own criteria and opinions. In this way the media moves the masses, creating different social movements. In turn, each member of society indicates the future changes that are coming.

The media plays a very important role in exposing various social problems, thanks to which different solutions can be deduced, in addition to responding to those who do not fulfill their tasks. In this way, authorities in different areas of government are evaluated according to their work.

2. Promote Massive Changes

Undoubtedly the media accompany the masses during each of the changes that take place. Over the years people have changed their way of informing themselves, preferring some media and leaving others aside.

One of the most important changes that have taken place in the media is the popularization of the use of social networks. People interact with other users, create opinions, and set trends, among other behaviors.

A study conducted in collaboration with the agency We Are Social and the agency Hootsuite found that in the world there are 3800 million users of social networks. This figure was updated in January 2020.

The 5 Most Popular Social Networks are:

Facebook: 2450 million users
Youtube: 2000 million users
WhatsApp: 1600 million users
FB Messenger: 1300 million users
WeChat: 1151 million users

These data mean important changes in social behavior. Today, social networks propose a new form of virtual socialization, with diverse virtues and defects.

The importance of media is such that an intense mental exercise of critical analysis is required. Every day we receive a lot of information about the most diverse topics. Our duty is to constructively criticize the information we receive so that our thinking is not manipulated in favor of other people’s interests. This learning begins in childhood and lasts a lifetime.

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The Impact of Media in Our Daily Lives, Essay Example

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During the present day, the media has a significant impact on every American. There are so many sources with which we can acquire information on literally anything. I believe media has a significant impact on our lives, whether we realize this or not.

My favorite way to receive information from all of the outlets in our culture today is the Internet. This is because it is not based on a timing issue. In the past, the ten o’clock news was on during that time and if it was missed, better luck next time. Now, simply turn on the computer or even the cell phone and it is literally at your fingertips. The way in which we gather the information has changed as much as the information we are gathering.

In the past, if there was a tragedy, we would see eventually; now, there are reporters on the scene and we are viewing the events unfold as they happen. This could go either way. Sometimes I wonder if exposing our young people to ‘everything’ is such a good idea. Keeping them in the dark is probably not the best thing either. As soon as they step outside, they are exposed to a myriad of information and it seems the media uses no filters or age limits.

With all of this being said, the media is such an important part of our culture and our world. We must be able to keep abreast of change. The media provides this for us. True, many things reported are not completely truthful; but this is something we will have to decipher for ourselves no matter whether it is media related or person related.

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Essay on Media: Short and Long Sample Essays

Updated on
Dec 18, 2023

Media plays an important role in shaping our perceptions, influencing public opinion, and connecting individuals across the globe. The role of media in today’s modern world is not limited to just providing information. There are three basic purposes of media; inform, educate, and entertain. A society with free media allows it to have a social and cultural impact on it. Media offers us information about every activity going on in the world. Our smartphones, laptops, televisions, radios, and even public transportation have access to media, where we can watch news anytime and anywhere. Media not only influence our thoughts but can often manipulate our understanding of a particular topic. Continue reading essay on media to know more. Stay tuned!

Short Essay on Media

‘Media plays an important role in shaping our perceptions, influencing public opinion, and connecting individuals across the globe. Media includes different platforms such as television, radio, newspapers, and the internet. Media is considered a powerful tool to disseminate information and have social, cultural, and political influences on the masses.’

Some of the roles played by the media are:

Informing the public through newspapers, news channels, and online portals.
At the push of a button, media can provide us with a large source of information.
Media has a significant impact on public opinion by framing issues, influencing perceptions, and shaping narratives.
Some media platforms are considered political watchdogs, scrutinizing the actions of government officials and institutions.
Several media platforms rely on advertising revenue, and in turn, they provide a platform for businesses to promote their products and services.

Media can have both positive and negative impacts on an individual and society as a whole. Understanding the role of media and its limitations is important when watching or reading news. Media is meant for informational purposes. Its influence can vary from person to person. Media is a double-edged sword, which can have a negative or positive impact on our understanding, depending on how we perceive information.

Long Essay on Media

‘Media is a great source of information. Some watch media for entertainment, while others for information or educational purposes. The way we perceive media can have a great impact on our understanding of a particular topic or information. In recent years, the influence of media has significantly increased. The role and influence of media is not limited and can take different forms. Newspapers and radio stations are some of the old and most preferred media sources as compared to television and internet media sources. The choices made by editors, the emphasis given to certain stories, and the narratives crafted can significantly impact how we perceive the world.

Types of Media

There are different types of media, which determine our choices.

News media comprises various platforms like SMS, blogs, email, internet, etc. These platforms are used to access and disseminate economic, social and political information. It offers new ways to develop business relationships with telecommunication companies that are capable of disseminating critical information that can change people’s lives.

Mass media includes print (newspapers, magazines), TV and radio. Due to the fast-paced TV and radio media platforms, there has been a significant decline in newspaper readership all over the world. However, there is a section of a group who still prefer newspapers as the best sources of information. On the other hand, TV and radio stations offer live information from different parts of the world.

Community Media

Community media focuses on the development and issues of a particular community. Some journalists work for community newspapers and radio stations within their community. They have their geographical limitations and sometimes are poorly resourced with immature journalists and editors.

What is the Role of Media?

‘Media plays multiple roles, educating and informing us about different fields. Media is not only there for news but also produces some amazing stories, documentaries, magazine programs and articles through its platforms.’

‘Media allows us to raise awareness and public voice against any unethical activity or decision of the government. Apart from sharing information, media has the power to be a catalyst for social change. It serves as a platform for advocacy, shedding light on injustices, and human rights violations, and inspiring collective action.

We have witnessed how movements for equality and justice have gained momentum through the amplifying effect of media. As responsible citizens, we should support and engage with media that contributes to positive social change.

Different Roles of People in Media

Different people play different roles in the media and mass communication sector.

Board of Directors – Their job is to ensure that everyone within the organization fulfills their responsibilities within the given framework. They are the real policymakers within the organization. They are not responsible for day-to-day media programs. Their job is not to influence the work of editorial staff and junior journalists.
Media Manager – They are responsible for the formulation and implementation of policies for employees. They keep a check on what their media covers, how they have to do it, and what resources are required for everyday media coverage.
Editors – There are different editorial teams, based on their roles and responsibilities. It includes editor-in-chief, special projects, financial, business, assignment, entertainment, etc. They are the gatekeepers because they are the final decision-makers on what will be published. They also guide journalists on the sources they would like to see in the story.
Sub-editors – They are an important part of a media house as they determine the ‘End product.’ Their role is to edit stories of structure, measure lengths of stories, check factual details, etc. They are responsible for writing news headlines and captions for photographs. These people have to work under strict deadlines. Because of this, their decision can be detrimental to the published stories.
Reporter/ Journalist – They are the news hunters and gatherers. They make decisions on which stories to cover. It is critical to identify which journalists cover your type of issues and develop a relationship with them.

Ans: Media plays an important role in shaping our perceptions, influencing public opinion, and connecting individuals across the globe. Media includes different platforms such as television, radio, newspapers, and the internet.

Ans: There are three types of media: New media, Community media, and mass media.

Ans: Several people perform different roles in a media house, including reporters or journalists, sub-editors, editors, media managers, and the board of directors.

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Media Studies
Communication
Linguistics

Media Effects Theory | How Media Influences Our Daily Lives

August 6, 2023 March 31, 2024

In today’s digital age, media plays a significant role in our lives. We are constantly bombarded with messages and content through various channels, such as television, the internet, and social media. But have you ever wondered how media impacts us? Media Effects Theory provides valuable insights into understanding the influence of media on individuals and society as a whole. In this article, we further explore different aspects of this theory and its relevance in today’s media landscape.

What is Media Effects Theory?

Media Effects Theory is a branch of communication studies that examines how media content and exposure can shape individuals’ attitudes, beliefs, behaviours, and perceptions. Thus, it seeks to understand the relationship between media consumption and its impact on individuals and society.

The Power of Media Messages

Media messages hold immense power to shape our thoughts and perceptions. They can influence our opinions on various subjects, such as politics, social issues, and personal values. For instance, studies have shown that repeated exposure to violent media content can desensitise individuals to real-life violence (Anderson et al., 2003). This highlights the importance of critically analysing the messages conveyed through media platforms.

Types of Media Effects

Media Effects Theory recognises various types of effects that media can have on individuals. Let’s further explore some of the key types:

Cognitive Effects : Media can influence our knowledge, understanding, and memory. It can introduce us to new ideas, expand our horizons, and shape our perceptions of reality. However, it is crucial to evaluate the accuracy and credibility of the information presented in media sources (Livingstone, 2004).
Emotional Effects : Media can further evoke emotions and influence our mood. For example, watching a heart-warming movie can make us feel joyful. However, news coverage of a tragic event can evoke sadness and empathy. Recognising the emotional impact of media can therefore help us become more media-literate consumers.
Attitudinal Effects : Media can shape our attitudes and beliefs on various issues. Advertisements, for instance, aim to influence our buying behavior and preferences. Additionally, media can play a role in shaping public opinion and attitudes toward social and political matters (Zillmann & Vorderer, 2000).
Behavioural Effects : Media can also impact our behaviours and actions. Research has further indicated that exposure to pro-social media content can encourage positive behaviours. This can include helping others or engaging in charitable activities (Bartsch et al., 2015). Conversely, media can also influence negative behaviours, such as aggression or substance abuse.

Major Theories Explaining Media Effects

Media Effects Theory is supported by several theoretical perspectives that help us understand why and how media influences individuals. Here are a few prominent theories:

Cultivation Theory : This theory suggests that long-term exposure to media content shapes our perception of reality. It argues that heavy exposure to certain media content can then lead individuals to develop beliefs and attitudes consistent with those portrayed in the media ( Gerbner et al., 2002).
Social Learning Theory : According to this theory, individuals also learn and imitate behaviours by observing others. Media also serves as a source of social models from whom we learn new behaviours and ideas. For example, children may imitate aggressive behaviours they witness in television programs (Bandura, 2002).
Agenda Setting Theory : This theory posits that media has the power to influence the salience and importance of certain issues by determining which topics receive more attention in the public sphere ( McCombs & Shaw , 1972). Therefore, media can shape public opinion by emphasising specific news stories or highlighting particular aspects of an issue.

Media Literacy & Critical Thinking

In an era of information overload, developing further media literacy skills and critical thinking is essential. Media literacy involves understanding and critically evaluating media messages, considering the source, intent, and potential biases. Therefore, by becoming media literate, individuals can navigate the media landscape more effectively and make informed decisions about the content they consume.

It is also important to study the grammar used in media. Frame Semantics suggests that when people hear key words, those words can help build a connected set of ideas in their minds. For example, when someone hears the word “beach,” it can trigger related concepts in their mind like “sand,” “ocean,” “sun,” and “vacation.” These connected ideas form a mental structure associated with the word “beach.”

Moderating Factors

Media Effects Theory recognises that the impact of media is influenced by various factors. These factors can either intensify or mitigate the effects of media exposure. Some important moderating factors include:

Individual Differences : People have different personalities, beliefs, and backgrounds that shape their responses to media. For example, individuals with high self-esteem may be less susceptible to negative body image effects portrayed in media (Perloff, 2014).
Social Context : The social environment, such as family, peers, and community, can shape the interpretation and effects of media messages. For instance, discussions and interactions with others can influence how individuals perceive and respond to media content (Valkenburg & Peter, 2013).
Media Literacy : As mentioned earlier, media literacy skills play a crucial role in determining the impact of media. Media literate individuals are then more likely to critically analyse and evaluate media messages, reducing the potential negative effects (Livingstone & Helsper, 2006).

Evolving Media Landscape

Media Effects Theory has evolved alongside technological advancements and changes in media consumption patterns. Thus, with the rise of digital media platforms, personalised content, and social media, the dynamics of the theory have become more complex. Future research will continue to explore how these changes shape the theory and therefore, highlighting implications for individuals and society.

Ethical Considerations

Understanding Media Effects raises important ethical considerations. Media producers, policymakers, and consumers all have a role to play in promoting responsible media practices. This includes media transparency, accurate representation, avoiding harmful stereotypes, and fostering media literacy education.

Limitations & Criticisms of Media Effects Theory

While Media Effects Theory provides valuable insights, it also faces some limitations and criticisms. Critics argue that individuals have agency and are not passive recipients of media messages. They also suggest that personal characteristics, social context, and individual interpretations play a crucial role in how media affects individuals (Livingstone & Lunt, 1994). Additionally, the theory does not always account for the complex interplay between media, society, and other factors influencing attitudes and behaviours.

Media Effects Theory provides valuable insights into the influence of media on individuals and society. Understanding the power and effects of media messages empowers us to become critical consumers and thus, active participants in the media landscape. However, while it offers valuable insights into the power and effects of media messages, it is essential to consider its limitations, moderating factors, and the evolving media landscape.

By developing media literacy skills and adopting a critical mindset, we can then navigate the media environment more effectively. This therefore make us develop informed choices about the content we engage with.

Anderson, C. A., Berkowitz, L., Donnerstein, E., Huesmann, L. R., Johnson, J. D., Linz, D., … & Wartella, E. (2003). The Influence of Media Violence on Youth . Psychological Science in the Public Interest, 4(3), 81-110.

Bandura, A. (2002). Social Cognitive Theory of Mass Communication . In J. Bryant & D. Zillmann (Eds.), Media Effects: Advances in Theory and Research (pp. 121–153). Lawrence Erlbaum Associates Publishers.

Bandura, A. (2002). Social Cognitive Theory in Cultural Context . Applied Psychology, 51(2), 269-290.

Gerbner, G., Gross, L., Morgan, M., & Signorielli, N. (2002). Growing Up With Television: Cultivation Processes . In J. Bryant & D. Zillmann (Eds.), Media Effects: Advances in Theory and Research (2nd ed., pp. 43–67). Lawrence Erlbaum.

Livingstone, S. (2004). Media Literacy and the Challenge of New Information and Communication Technologies . The Communication Review, 7(1), 3-14.

Livingstone, S., & Helsper, E. (2006). Does Advertising Literacy Mediate the Effects of Advertising on Children? A Critical Examination of Two Linked Research Literatures in Relation to Obesity and Food Choice . Journal of Communication, 56(3), 560-584.

Livingstone, S., & Lunt, P. (1994). Talk on Television: Audience Participation and Public Debate . Routledge.

McCombs, M. E., & Shaw, D. L. (1972). The Agenda-Setting Function of Mass Media . Public Opinion Quarterly, 36(2), 176-187.

Perloff, R. M. (2014). Social Media Effects on Young Women’s Body Image Concerns: Theoretical Perspectives and an Agenda for Research . Sex Roles, 71(11-12), 363-377.

Valkenburg, P. M., & Peter, J. (2013). The Ddifferential Susceptibility to Media Effects Model . Journal of Communication, 63(2), 221-243.

Zillmann, D., & Vorderer, P. (2000). Media Entertainment: The Psychology of its Appeal . Routledge.

What’s Next? How Digital Media Shapes Our Society

By John McDonald

September 1, 2021

A summary of Professor Leah A. Lievrouw’s most recent book, which explores the rapidly changing role communication plays at the center of human experience and endeavor.

UCLA Information Studies Professor Leah A. Lievrouw’s first academic job was at Rutgers University in the late 1980s. One day, a colleague, a media effects researcher, was talking with her in her office and said, “Well, you know this new media stuff, it’s kind of interesting, but really it’s just a fad, isn’t it?”

That “new media stuff” has been the centerpiece of Lievrouw’s research ever since and today is central to many of the economic, social, political and policy challenges that confront the globe.

“My interest is in new technologies, communication information technologies and social change, and how change happens for good and ill. It’s really a sociological take. I’m more interested in what’s going on at the whole society or whole community level,” Lievrouw said. Professor Lievrouw joined the UCLA Department of Information Studies in 1995 and in 2005 co-edited “The Handbook of New Media” (Sage Publications), with Sonia Livingston of the London School of Economics. The book became a central resource for study of the field and is still used in classrooms and cited in research.

“It was really a big comprehensive survey with leading people in the field who were working on this research, right across various sub-fields and different topics,” Lievrouw said. “For a long time and in some circles still it is kind of the definitive capture of what the field was like and what the issues were at the moment.”

With changes in technology and communication rapidly occurring with ever larger impact, Lievrouw and her colleagues began talking about not just an update, but a whole new book.

Lievrouw decided to move forward and eventually linked up with Brian Loader, a professor at the University of York in the United Kingdom and editor-in-chief of the journal Information, Communication and Society, to serve as co-editor.

The book draws together the work of scholars from across the globe to examine the forces that shape our digital social lives and further our understanding of the sociocultural impact of digital media.

Routledge Handbook of Digital Media and Communication

“As of this writing, as the world undergoes breakdowns in social, institutional, and technological systems across every domain of human affairs in the wake of a biological and public health crisis of unprecedented scale and scope, such a framework for understanding communicative action, technology, and social forms has never been so apt or so urgently needed.” – Routledge Publishing

Mirroring the approach of the earlier “Handbook of Social Media,” the book is organized into a three-part framework exploring the artifacts or devices, the practices and institutional arrangements that are central to digital media, and draws the connections across the three elements.

The book explores topics such as the power of algorithms, digital currency, gaming culture, surveillance, social networking, and connective mobilization. As described in the introduction by Routledge, the “Handbook delivers a comprehensive, authoritative overview of the state of new media scholarship and its most important future directions that will shape and animate current debates.”

“I really like that again this seems to be a pretty definitive state-of-the-art kind of look at what is going on with these technologies,” Lievrouw said. “This has perhaps a more critical edge than we had 20 years ago, because we have begun to see the downsides of digital media as well as all the upsides that everyone had such hopes about. What makes me really happy is that this volume kind of pulls back a bit and takes a bigger stock of the issues and challenges. We have a few chapters that I think are just really definitive, written by some of the very best people on the planet. We were very lucky to recruit such a terrific lineup of people.”

Professor Lievrouw refers to a series of essays on critical topics in the book by leading experts such as Paul Dourish exploring Ubiquity or the everywhereness of digital media; Veronica Barrasi, writing about youth, algorithms, and political data; and Julie Cohen, writing about the nature of property in a world driven by social media and more.

“In her chapter, Cohen asks, what’s the nature of property? Every aspect of our behavior or of our beliefs is constantly kind of being pulled away from us, appropriated and owned by outfits like Google and like Facebook. They now consider this their proprietary information, and we’ve not had that before in the world really, certainly not on this scale. I think that’s worth exploring,” Lievrouw said.

Timing is everything, and the new book is emerging at a time of particular relevance and questioning about digital media.

“The book has happened to come out at a moment when there’s so much skepticism, and so much worry,” Professor Lievrouw said. “What’s interesting is that the worry is in the scholarly community too and has been for a little while.

“We’re in that moment where we are having to look, not only at the most egregious and outrageous behaviors, opinions, and disinformation, and all the kinds of things that have come out from under the rocks. And the system itself is rather mature at this point, so the question becomes, ‘Where is it going to go? What do we do next? Is it just more incursion, more data, more surveillance, more circulation of stuff?’ And we are doing it without editing, without gatekeepers. And we should never forget about the impact of places like Facebook, Google, Amazon. “It has changed social structure.

It has changed cultural practices. It has changed our perception of the world fundamentally. And I think it’s not just the technology that did this, it’s the way we built it.

“I think we are entering a period of reckoning about these technologies, the whole complex of people involved in the building and operation of platforms and different kinds of applications, especially data gathering. Data has come to the center of the economics of this thing in a way that it hasn’t before. This is a good moment to reassess what works, what has been emancipatory, what has been enabling for people, how the diffusion of these technologies, and the adaptation of their use, is impacting different places and different cultures all over the world.

“Every thoughtful researcher in this area I know is turning this over in their head, saying, ‘How did we get to this point? What happened here?’ I think what this book can help us understand not only where we are right now, but also to think about what could be next, and what can we do to repair this. Right now, I don’t think anybody has a solid answer for that. If they do, it’s an answer they don’t like.”

Excerpt from Introduction

No longer new, digital media and communication technologies—and their associated infrastructures, practices, and cultural forms—have become woven into the very social fabric of contemporary human life. Despite the cautiously optimistic accounts of the potential of the Internet to foster stronger democratic governance, enable connective forms of mobilization, stimulate social capital (community, social, or crisis informatics), restructure education and learning, support remote health care, or facilitate networked flexible organization, the actual development of digital media and communication has been far more problematic. Indeed, recent commentary has been more pessimistic about the disruptive impact of digital media and communication upon our everyday lives. The promise of personal emancipation and free access to unlimited digital resources has, some argue, led us to sleepwalk into a world of unremitting surveillance, gross disparities in wealth, precarious employment opportunities, a deepening crisis in democracy, and an opaque global network of financial channels and transnational corporations with unaccountable monopoly power.

A critical appraisal of the current state of play of the digital world is thus timely, indeed overdue, and required if we are to examine these assertions and concerns clearly. There is no preordained technological pathway that digital media must follow or are following. A measure of these changes is the inadequacy of many familiar concepts— such as commons, public sphere, social capital, class, and others—to capture contemporary power relations or to explain transitions from “mass society” to networked sociality—or from mass to personalized consumption. Even the strategies of resistance to these transitions draw upon traditional appeals to unionization, democratic accountability, mass mobilization, state regulation, and the like, all part of the legacy of earlier capitalist and political forms.

How then to examine the current digitalscape? Internet-based and data-driven systems, applications, platforms, and affordances now play a pivotal role in every domain of social life. Under the rubric of new media research, computer-mediated communication, social media or Internet studies, media sociology, or media anthropology, research and scholarship in the area have moved from the fringe to the theoretical and empirical center of many disciplines, spawning a whole generation of new journals and publishers’ lists. Within communication research and scholarship itself, digital technologies and their consequences have become central topics in every area of the discipline—indeed, they have helped blur some of the most enduring boundaries dividing many of the field’s traditional specializations. Meanwhile, the ubiquity, adaptability, responsiveness, and networked structure of online communication, the advantages of which—participation, convenience, engagement, connectedness, community—were often celebrated in earlier studies, have also introduced troubling new risks, including pervasive surveillance, monopolization, vigilantism, cyberwar, worker displacement, intolerance, disinformation, and social separatism.

Technology infrastructure has several defining features that make it a distinctive object of study. Infrastructures are embedded; transparent (support tasks invisibly); have reach or scope beyond a single context; learned as part of membership in a social or cultural group; are linked to existing practices and routines; embody standards; are built on an existing, installed base; and, perhaps most critically, ordinarily become “visible” or apparent to users only when they break down: when “the server is down, the bridge washes out, there is a power blackout.” As of this writing, as the world undergoes breakdowns in social, institutional, and technological systems across every domain of human affairs in the wake of a biological and public health crisis of unprecedented scale and scope, such a framework for understanding communicative action, technology, and social forms has never been so apt or so urgently needed.

Two cross-cutting themes had come to characterize the quality and processes of mediated communication over the prior two decades. The first is a broad shift from the mass and toward the network as the defining structure and dominant logic of communication technologies, systems, relations, and practices; the second is the growing enclosure of those technologies, relations, and practices by private ownership and state security interests. These two features of digital media and communication have joined to create socio-technical conditions for communication today that would have been unrecognizable even to early new media scholars of the 1970s and 1980s, to say nothing of the communication researchers before them specializing in classical media effects research, political economy of media, interpersonal and group process, political communication, global/comparative communication research, or organizational communication, for example.

This collection of essays reveals an extraordinarily faceted, nuanced picture of communication and communication studies, today. For example, the opening part, “Artifacts,” richly portrays the infrastructural qualities of digital media tools and systems. Stephen C. Slota, Aubrey Slaughter, and Geoffrey C. Bowker’s piece on “occult” infrastructures of communication expands and elaborates on the infrastructure studies perspective. Paul Dourish provides an incisive discussion on the nature and meaning of ubiquity for designers and users of digital systems. Essays on big data and algorithms (Taina Bucher), mobile devices and communicative gestures (Lee Humphreys and Larissa Hjorth), digital embodiment and financial infrastructures (Kaitlyn Wauthier and Radhika Gajjala), interfaces and affordances (Matt Ratto, Curtis McCord, Dawn Walker, and Gabby Resch), hacking (Finn Brunton), and digital records and memory (David Beer) demonstrate how computation and data generation/capture have transfigured both the material features and the human experience of engagement with media technologies and systems. The second part, “Practices,” shifts focus from devices, tools, and systems to the communicative practices of the people who use them. Digital media and communication today have fostered what some writers have called datafication—capturing and rendering all aspects of communicative action, expression, and meaning into quantified data that are often traded in markets and used to make countless decisions about, and to intercede in, people’s experiences. Systems that allow people to make and share meaning are also configured by private-sector firms and state security actors to capture and enclose human communication and information.

This dynamic is played out in routine monitoring and surveillance (an essay by Mark Andrejevic), in the construction and practice of personal identity (Mary Chayko), in family routines and relationships (Nancy Jennings), in political participation (Brian Loader and Veronica Barassi), in our closest relationships and sociality (Irina Shklovski), in education and new literacies (Antero Garcia), in the increasing precarity of “information work” (Leah Lievrouw and Brittany Paris), and in what Walter Lippmann famously called the “picture of reality” portrayed in the news (Stuart Allan, Chris Peters, and Holly Steel). Many suggest that the erosion of boundaries between public and private, true and false, and ourselves and others is increasingly taken for granted, with mediated communication as likely to create a destabilizing, chronic sense of disruption and displacement as it is to promote deliberation, cohesion, or solidarities.

The broader social, organizational, and institutional arrangements that shape and regulate the tools and the practices of digital communication and information, and which themselves are continuously reformed, are explored in the third part. Nick Couldry starts with an overview of mediatization, the growing centrality of media in what he calls the “institutionalization of the social” and the establishment of social order, at every level from microscale interaction to the jockeying among nation-states. There are essays that present evidence of the instability, uncertainty, and delegitimation associated with digital media; reflections on globalization; a survey of governance and regulation; a revisitation of political economy; and the trenchant reconsideration of the notion of property. Elena Pavan and Donatella della Porta examine the role of digital media in social movements while Keith Hampton and Barry Wellman argue that digital technologies may, in fact, help reinforce people’s senses of community and belonging both online and offline. Shiv Ganesh and Cynthia Stohl show that while much past research was focused on the “fluidity” or formlessness of organization afforded by “digital ubiquity,” in fact contemporary organizing is a more subtle process comprising “opposing tendencies and human activities, of both form and formlessness.”

Taken together, the contributions present a complex, interwoven technical, social/cultural, and institutional fabric of society, which nonetheless seems to be showing signs of wear, or perhaps even breakdown in response to systemic environmental and institutional crises. As digital media and communication technologies have become routine, even banal—convenience, immediacy, connectedness—they are increasingly accompanied by a growing recognition of their negative externalities—monopoly and suppressed competition, ethical and leadership failures, and technological lock-in instead of genuine, path breaking innovation. The promise and possibility of new media and digitally mediated communication are increasingly tempered with sober assessments of risk, conflict, and exploitation.

This scenario may seem pessimistic, but perhaps one way to view the current state of digital media and communication studies is that it has matured, or reached a moment of consolidation, in which the visionary enthusiasms and forecasts of earlier decades have grown into a more developed or skeptical perspective. Digital media platforms and systems have diffused across the globe into cultural, political, and economic contexts and among diverse populations that often challenge the assumptions and expectations that were built into the early networks. The systems themselves, and their ownership and operations, have stabilized and become routinized, much as utilities and earlier media systems have done before, so they are more likely to resist root-and-branch change. They are as likely to reinforce and sustain patterns of knowledge and power as they are to “disrupt” them.

In another decade we might expect to find that the devices, practices, and institutional arrangements will have become even more integrated into common activities, places, and experiences, and culture will be unremarkable, embedded, woven into cultural practices, standardized, and invisible or transparent, just as satellite transmissions and undersea cables, or content streaming and social media platforms, are to us today. These socio-technical qualities will pose new kinds of challenges for communication researchers and scholars, but they also herald possibilities for a fuller, deeper understanding of the role communication plays at the center of human experience and endeavor.

This article is part of the UCLA Ed&IS Magazine Summer 2021 Issue. To read the full issue click here .

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The Role of Social Media in Modern Society Essay

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The Role of Social Media in Modern Society: Essay Introduction

The role of social media in modern society: essay main body, the role of social media in modern society: essay conclusion, works cited.

The recent developments in wireless technologies have introduced new means and directions of communication. Million of people all over the world are now engaged in political, economic, cultural, and educational discourses due to the vast expansion of the World Wide Web. Indeed, social media has transformed people’s lifestyles and has introduced a new pattern of social interaction.

Just several years ago, people many people did not even suspect of the possibilities that such popular social networks as Facebook and Twitter can provide in terms of communication.

Nowadays, Facebook has become one of the largest networks in the world by means of which people can share and exchange views, images, and photos. However, apart from changes to social structures, the social networking systems have managed to go beyond and influence business, education, and politics. With this in mind, social media has a multifaceted impact on the modern society because it affects all spheres of life, including business, culture, politics, education, and economics.

Today social media cannot be regarded as a means of spending spare time because it has introduced the biggest shift since the times of the Industrial Revolution. Therefore, the spread of online communication can also be considered a revolutionary shift. Indeed, social networks have altered the traditional image of social communication and have provided new incentives and tools of information exchange.

Facebook and Twitter have become essential tools for initiating environmental activities and spreading news and services that can reach thousands of potential activists (Kutsko). As statistics shows, Facebook dominates in Google in terms of weekly traffic in the United States, which proves the fast-growing tendencies in using the social network for other purpose than communication and social interaction (Kutsko).

Social media has quickly penetrated the educational field. It has also introduced online learning, which is becoming more popular among international students all over the world. Indeed, Facebook has managed to reach more than 200 million users in less than a year (Kutsko).

Therefore, more and more students share their opinions and create online communities to advance their learning and improve performance. The possibility to discuss educational challenges is a beneficial perspective for students. In addition, the research studies conducted by the U.S. Department of Education have discovered that online students outperformed those who are engaged in a traditional learning scheme.

Finally, social media has become an integral part of business and marketing activities. Because every credible business premises on ethical and moral values dictated by society, adoption of social networking sites is essential for promoting products and services. In fact, social media allows business to gain immediate feedback about their products. Moreover, it also creates opportunities for predicting the needs and demands of consumers.

In conclusion, social media has reached every facet of human activities. It has become an integral part of communication means. Online networks, such as Facebook and Twitten, have penetrated to social and cultural realms and have provided new patterns of acting in a real environment.

Virtual space, therefore, have become one more source by means of which people can introduce their educational and business activities. Finally, online networks become powerful tools for advertising products and services, as well as for attracting new marketing targets. Overall, social media can be considered as a foundational shift in daily activities and lifestyles. It is also a step up toward a new communication environment.

Kutsko, Evan. “ Social Media Revolution ”. 2011. YouTube. Web.

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Feb 15, 2023

6 Example Essays on Social Media | Advantages, Effects, and Outlines

Got an essay assignment about the effects of social media we got you covered check out our examples and outlines below.

Social media has become one of our society's most prominent ways of communication and information sharing in a very short time. It has changed how we communicate and has given us a platform to express our views and opinions and connect with others. It keeps us informed about the world around us. Social media platforms such as Facebook, Twitter, Instagram, and LinkedIn have brought individuals from all over the world together, breaking down geographical borders and fostering a genuinely global community.

However, social media comes with its difficulties. With the rise of misinformation, cyberbullying, and privacy problems, it's critical to utilize these platforms properly and be aware of the risks. Students in the academic world are frequently assigned essays about the impact of social media on numerous elements of our lives, such as relationships, politics, and culture. These essays necessitate a thorough comprehension of the subject matter, critical thinking, and the ability to synthesize and convey information clearly and succinctly.

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So, whether you're a student looking to better your essay writing skills or want to remain up to date on the latest social media advancements, Jenni.ai is here to help. Jenni.ai is the ideal tool for helping you write your finest essay ever, thanks to its simple design, an extensive database of example essays, and cutting-edge AI technology. So, why delay? Sign up for a free trial of Jenni.ai today and begin exploring the worlds of social networking and essay writing!

Want to learn how to write an argumentative essay? Check out these inspiring examples!

We will provide various examples of social media essays so you may get a feel for the genre.

6 Examples of Social Media Essays

Here are 6 examples of Social Media Essays:

The Impact of Social Media on Relationships and Communication

Introduction:.

The way we share information and build relationships has evolved as a direct result of the prevalence of social media in our daily lives. The influence of social media on interpersonal connections and conversation is a hot topic. Although social media has many positive effects, such as bringing people together regardless of physical proximity and making communication quicker and more accessible, it also has a dark side that can affect interpersonal connections and dialogue.

Positive Effects:

Connecting People Across Distances

One of social media's most significant benefits is its ability to connect individuals across long distances. People can use social media platforms to interact and stay in touch with friends and family far away. People can now maintain intimate relationships with those they care about, even when physically separated.

Improved Communication Speed and Efficiency

Additionally, the proliferation of social media sites has accelerated and simplified communication. Thanks to instant messaging, users can have short, timely conversations rather than lengthy ones via email. Furthermore, social media facilitates group communication, such as with classmates or employees, by providing a unified forum for such activities.

Negative Effects:

Decreased Face-to-Face Communication

The decline in in-person interaction is one of social media's most pernicious consequences on interpersonal connections and dialogue. People's reliance on digital communication over in-person contact has increased along with the popularity of social media. Face-to-face interaction has suffered as a result, which has adverse effects on interpersonal relationships and the development of social skills.

Decreased Emotional Intimacy

Another adverse effect of social media on relationships and communication is decreased emotional intimacy. Digital communication lacks the nonverbal cues and facial expressions critical in building emotional connections with others. This can make it more difficult for people to develop close and meaningful relationships, leading to increased loneliness and isolation.

Increased Conflict and Miscommunication

Finally, social media can also lead to increased conflict and miscommunication. The anonymity and distance provided by digital communication can lead to misunderstandings and hurtful comments that might not have been made face-to-face. Additionally, social media can provide a platform for cyberbullying , which can have severe consequences for the victim's mental health and well-being.

Conclusion:

In conclusion, the impact of social media on relationships and communication is a complex issue with both positive and negative effects. While social media platforms offer many benefits, such as connecting people across distances and enabling faster and more accessible communication, they also have a dark side that can negatively affect relationships and communication. It is up to individuals to use social media responsibly and to prioritize in-person communication in their relationships and interactions with others.

The Role of Social Media in the Spread of Misinformation and Fake News

Social media has revolutionized the way information is shared and disseminated. However, the ease and speed at which data can be spread on social media also make it a powerful tool for spreading misinformation and fake news. Misinformation and fake news can seriously affect public opinion, influence political decisions, and even cause harm to individuals and communities.

The Pervasiveness of Misinformation and Fake News on Social Media

Misinformation and fake news are prevalent on social media platforms, where they can spread quickly and reach a large audience. This is partly due to the way social media algorithms work, which prioritizes content likely to generate engagement, such as sensational or controversial stories. As a result, false information can spread rapidly and be widely shared before it is fact-checked or debunked.

The Influence of Social Media on Public Opinion

Social media can significantly impact public opinion, as people are likelier to believe the information they see shared by their friends and followers. This can lead to a self-reinforcing cycle, where misinformation and fake news are spread and reinforced, even in the face of evidence to the contrary.

The Challenge of Correcting Misinformation and Fake News

Correcting misinformation and fake news on social media can be a challenging task. This is partly due to the speed at which false information can spread and the difficulty of reaching the same audience exposed to the wrong information in the first place. Additionally, some individuals may be resistant to accepting correction, primarily if the incorrect information supports their beliefs or biases.

In conclusion, the function of social media in disseminating misinformation and fake news is complex and urgent. While social media has revolutionized the sharing of information, it has also made it simpler for false information to propagate and be widely believed. Individuals must be accountable for the information they share and consume, and social media firms must take measures to prevent the spread of disinformation and fake news on their platforms.

The Effects of Social Media on Mental Health and Well-Being

Social media has become an integral part of modern life, with billions of people around the world using platforms like Facebook, Instagram, and Twitter to stay connected with others and access information. However, while social media has many benefits, it can also negatively affect mental health and well-being.

Comparison and Low Self-Esteem

One of the key ways that social media can affect mental health is by promoting feelings of comparison and low self-esteem. People often present a curated version of their lives on social media, highlighting their successes and hiding their struggles. This can lead others to compare themselves unfavorably, leading to feelings of inadequacy and low self-esteem.

Cyberbullying and Online Harassment

Another way that social media can negatively impact mental health is through cyberbullying and online harassment. Social media provides a platform for anonymous individuals to harass and abuse others, leading to feelings of anxiety, fear, and depression.

Social Isolation

Despite its name, social media can also contribute to feelings of isolation. At the same time, people may have many online friends but need more meaningful in-person connections and support. This can lead to feelings of loneliness and depression.

Addiction and Overuse

Finally, social media can be addictive, leading to overuse and negatively impacting mental health and well-being. People may spend hours each day scrolling through their feeds, neglecting other important areas of their lives, such as work, family, and self-care.

In sum, social media has positive and negative consequences on one's psychological and emotional well-being. Realizing this, and taking measures like reducing one's social media use, reaching out to loved ones for help, and prioritizing one's well-being, are crucial. In addition, it's vital that social media giants take ownership of their platforms and actively encourage excellent mental health and well-being.

The Use of Social Media in Political Activism and Social Movements

Social media has recently become increasingly crucial in political action and social movements. Platforms such as Twitter, Facebook, and Instagram have given people new ways to express themselves, organize protests, and raise awareness about social and political issues.

Raising Awareness and Mobilizing Action

One of the most important uses of social media in political activity and social movements has been to raise awareness about important issues and mobilize action. Hashtags such as #MeToo and #BlackLivesMatter, for example, have brought attention to sexual harassment and racial injustice, respectively. Similarly, social media has been used to organize protests and other political actions, allowing people to band together and express themselves on a bigger scale.

Connecting with like-minded individuals

A second method in that social media has been utilized in political activity and social movements is to unite like-minded individuals. Through social media, individuals can join online groups, share knowledge and resources, and work with others to accomplish shared objectives. This has been especially significant for geographically scattered individuals or those without access to traditional means of political organizing.

Challenges and Limitations

As a vehicle for political action and social movements, social media has faced many obstacles and restrictions despite its many advantages. For instance, the propagation of misinformation and fake news on social media can impede attempts to disseminate accurate and reliable information. In addition, social media corporations have been condemned for censorship and insufficient protection of user rights.

In conclusion, social media has emerged as a potent instrument for political activism and social movements, giving voice to previously unheard communities and galvanizing support for change. Social media presents many opportunities for communication and collaboration. Still, users and institutions must be conscious of the risks and limitations of these tools to promote their responsible and productive usage.

The Potential Privacy Concerns Raised by Social Media Use and Data Collection Practices

With billions of users each day on sites like Facebook, Twitter, and Instagram, social media has ingrained itself into every aspect of our lives. While these platforms offer a straightforward method to communicate with others and exchange information, they also raise significant concerns over data collecting and privacy. This article will examine the possible privacy issues posed by social media use and data-gathering techniques.

Data Collection and Sharing

The gathering and sharing of personal data are significant privacy issues brought up by social media use. Social networking sites gather user data, including details about their relationships, hobbies, and routines. This information is made available to third-party businesses for various uses, such as marketing and advertising. This can lead to serious concerns about who has access to and uses our personal information.

Lack of Control Over Personal Information

The absence of user control over personal information is a significant privacy issue brought up by social media usage. Social media makes it challenging to limit who has access to and how data is utilized once it has been posted. Sensitive information may end up being extensively disseminated and may be used maliciously as a result.

Personalized Marketing

Social media companies utilize the information they gather about users to target them with adverts relevant to their interests and usage patterns. Although this could be useful, it might also cause consumers to worry about their privacy since they might feel that their personal information is being used without their permission. Furthermore, there are issues with the integrity of the data being used to target users and the possibility of prejudice based on individual traits.

Government Surveillance

Using social media might spark worries about government surveillance. There are significant concerns regarding privacy and free expression when governments in some nations utilize social media platforms to follow and monitor residents.

In conclusion, social media use raises significant concerns regarding data collecting and privacy. While these platforms make it easy to interact with people and exchange information, they also gather a lot of personal information, which raises questions about who may access it and how it will be used. Users should be aware of these privacy issues and take precautions to safeguard their personal information, such as exercising caution when choosing what details to disclose on social media and keeping their information sharing with other firms to a minimum.

The Ethical and Privacy Concerns Surrounding Social Media Use And Data Collection

Our use of social media to communicate with loved ones, acquire information, and even conduct business has become a crucial part of our everyday lives. The extensive use of social media does, however, raise some ethical and privacy issues that must be resolved. The influence of social media use and data collecting on user rights, the accountability of social media businesses, and the need for improved regulation are all topics that will be covered in this article.

Effect on Individual Privacy:

Social networking sites gather tons of personal data from their users, including delicate information like search history, location data, and even health data. Each user's detailed profile may be created with this data and sold to advertising or used for other reasons. Concerns regarding the privacy of personal information might arise because social media businesses can use this data to target users with customized adverts.

Additionally, individuals might need to know how much their personal information is being gathered and exploited. Data breaches or the unauthorized sharing of personal information with other parties may result in instances where sensitive information is exposed. Users should be aware of the privacy rules of social media firms and take precautions to secure their data.

Responsibility of Social Media Companies:

Social media firms should ensure that they responsibly and ethically gather and use user information. This entails establishing strong security measures to safeguard sensitive information and ensuring users are informed of what information is being collected and how it is used.

Many social media businesses, nevertheless, have come under fire for not upholding these obligations. For instance, the Cambridge Analytica incident highlighted how Facebook users' personal information was exploited for political objectives without their knowledge. This demonstrates the necessity of social media corporations being held responsible for their deeds and ensuring that they are safeguarding the security and privacy of their users.

Better Regulation Is Needed

There is a need for tighter regulation in this field, given the effect, social media has on individual privacy as well as the obligations of social media firms. The creation of laws and regulations that ensure social media companies are gathering and using user information ethically and responsibly, as well as making sure users are aware of their rights and have the ability to control the information that is being collected about them, are all part of this.

Additionally, legislation should ensure that social media businesses are held responsible for their behavior, for example, by levying fines for data breaches or the unauthorized use of personal data. This will provide social media businesses with a significant incentive to prioritize their users' privacy and security and ensure they are upholding their obligations.

In conclusion, social media has fundamentally changed how we engage and communicate with one another, but this increased convenience also raises several ethical and privacy issues. Essential concerns that need to be addressed include the effect of social media on individual privacy, the accountability of social media businesses, and the requirement for greater regulation to safeguard user rights. We can make everyone's online experience safer and more secure by looking more closely at these issues.

In conclusion, social media is a complex and multifaceted topic that has recently captured the world's attention. With its ever-growing influence on our lives, it's no surprise that it has become a popular subject for students to explore in their writing. Whether you are writing an argumentative essay on the impact of social media on privacy, a persuasive essay on the role of social media in politics, or a descriptive essay on the changes social media has brought to the way we communicate, there are countless angles to approach this subject.

However, writing a comprehensive and well-researched essay on social media can be daunting. It requires a thorough understanding of the topic and the ability to articulate your ideas clearly and concisely. This is where Jenni.ai comes in. Our AI-powered tool is designed to help students like you save time and energy and focus on what truly matters - your education. With Jenni.ai , you'll have access to a wealth of examples and receive personalized writing suggestions and feedback.

Whether you're a student who's just starting your writing journey or looking to perfect your craft, Jenni.ai has everything you need to succeed. Our tool provides you with the necessary resources to write with confidence and clarity, no matter your experience level. You'll be able to experiment with different styles, explore new ideas , and refine your writing skills.

So why waste your time and energy struggling to write an essay on your own when you can have Jenni.ai by your side? Sign up for our free trial today and experience the difference for yourself! With Jenni.ai, you'll have the resources you need to write confidently, clearly, and creatively. Get started today and see just how easy and efficient writing can be!

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Essay On Mass Media

500 words essay on mass media.

All kinds of different tools which come in use to help in distributing and circulating information and entertainment to the public come under the term of mass media. In other words, everything including radio, newspapers , cable, television and theatre are parts of mass media. These tools include exchanging opinions and public involvement. Through essay on mass media, we will go through it in detail.

Introduction to Mass Media

In today’s world, mass media embraces internet , cell phones, electronic mail, computers, pagers and satellites. All these new additions function as transmitting information from a single source to multiple receivers.

In other words, they are interactive and work on the person to person formula. Thus, it revolves around the masses i.e. the people. It is true that radio, television, press and cinema are in the spotlight when we talk about mass media.

Nonetheless, the role of pamphlets, books, magazines, posters, billboards, and more also have equal importance if not less. Moreover, the reach of these tools extends to a huge amount of masses living all over the country.

Television, cinema, radio and press are comparatively expensive forms of media which private financial institutions or the Government runs. These tools centre on the idea of mass production and mass distribution.

Therefore, newspapers, television and radio cater to the needs of the mass audience and accommodates their taste. As a result, it will not always be refined or sophisticated. In other words, it displays popular culture.

Get the huge list of more than 500 Essay Topics and Ideas

The Function of Mass Media

The main function of mass media is to reach out to the masses and provide them with information. In addition to that, it also operates to analyze and observe our surroundings and provide information in the form of news accordingly.

As a result, the masses get constantly updated about not just their own surroundings but also around the world. This way mass media spreads and interprets information. For instance, weather forecasts equip people and farmers to plan ahead.

Similarly, fishermen get updates about the tidal activities from the news. In addition to this, mass media also strives to keep the fabric of our social heritage intact which showcasing our customs, myths and civilization.

Another major product of mass media is advertising. This way people learn about the goods and services in the market. It also spreads social awareness. For instance, anti-smoking campaign, women empowerment, green earth clean earth and more.

Most importantly, with the numerous mediums available in multiple languages, the masses get entertainment in their own language easily. Millions of people get to access a cheap source of relaxation and pass their time. In fact, it also helps to transport momentarily from our ordinary lives to a dream world. Thus, it remains the undisputed leader in reaching out to the masses.

Conclusion of Essay on Mass Media

All in all, while it is an effective tool, we must also keep a check on its consumption. In other words, it has the power to create and destroy. Nonetheless, it is a medium which can bring about a change in the masses. Thus, everyone must utilize and consume it properly.

FAQ on Essay on Mass Media

Question 1: Why is mass media important?

Answer 1: Mass media is essential as it informs, educates and entertains the public. Moreover, it also influences the way we look at the world. In other words, it helps in organizing public opinion.

Question 2: How does mass media affect our lives?

Answer 2: Mass media affects many aspects of human life, which range from the way we vote to our individual views and beliefs. Most importantly, it also helps in debunking false information.

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Home — Essay Samples — Sociology — Social Media — Social Media Impact On Society

Social Media Impact on Society

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Impact Of Media In Our Life (Essay Sample) 2023

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Impacts of media in our lives

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Essay on Role of Social Media

Students are often asked to write an essay on Role of Social Media in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Role of Social Media

Introduction.

Social media is a powerful tool in our modern world. It connects people globally, allowing us to share ideas, news, and personal updates.

Connecting People

Social media platforms like Facebook, Instagram, and Twitter connect us with friends and family. They help us stay informed about their lives.

Information and Awareness

Social media is a great source of news and updates. It helps raise awareness about social issues and events happening around the world.

Education and Learning

Social media can be educational. Many educators and experts share knowledge and resources, aiding in learning.

250 Words Essay on Role of Social Media

The advent of social media.

Social media, a revolutionary tool of the 21st century, has transformed the way we communicate, share information, and perceive the world. It has woven itself into the fabric of our daily lives, becoming an indispensable part of our society.

Communication and Information Dissemination

Social media platforms like Facebook, Twitter, and Instagram have made global communication seamless. They allow for instantaneous sharing of ideas, news, and personal experiences. This has democratized information, making it accessible to all, but also poses challenges regarding the spread of misinformation.

Social Activism and Awareness

Social media has become a powerful tool for social activism. Movements like #BlackLivesMatter and #MeToo have utilized these platforms to raise awareness, mobilize people, and effect change. However, the risk of ‘slacktivism’ – passive activism without real-world action – is a concern.

Marketing and Business Strategies

Businesses have leveraged social media for marketing, customer engagement, and brand visibility. They can interact directly with consumers, gather feedback, and tailor their strategies accordingly. The rise of influencer marketing is a testament to this new era of digital commerce.

The Double-Edged Sword

While social media has numerous benefits, it also has its drawbacks. Issues such as privacy breaches, cyberbullying, and the detrimental effects on mental health cannot be overlooked.

500 Words Essay on Role of Social Media

In the contemporary world, social media has become an integral part of our lives. It has transformed the way we communicate, interact, and perceive the world around us. This essay explores the role of social media, focusing on its impact on personal relationships, public discourse, and business.

Personal Relationships

Social media has drastically altered how we maintain and form relationships. It has enabled us to stay connected with loved ones, irrespective of geographical boundaries. We can share our experiences, milestones, and everyday moments, fostering a sense of closeness. However, this digital connection also has its pitfalls. It can lead to an over-reliance on virtual interactions, potentially undermining the value of face-to-face communication. Moreover, the constant comparison with others’ curated lives can lead to feelings of inadequacy and anxiety.

Public Discourse

Business and marketing.

In the business world, social media has revolutionized marketing strategies. Businesses can now directly engage with their customers, understand their needs, and tailor their services accordingly. It also provides a cost-effective platform for advertising and brand promotion. However, the use of personal data for targeted advertising raises ethical concerns about privacy and consent.

Social media has also played a pivotal role in education, especially during the COVID-19 pandemic. It has facilitated remote learning, enabling students and teachers to stay connected. It also provides a platform for collaborative learning and knowledge sharing. However, the digital divide and the risk of cyberbullying are significant challenges that need to be addressed.

If you’re looking for more, here are essays on other interesting topics:

Apart from these, you can look at all the essays by clicking here .

An Ode to the Art of Economic Survival

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The Exit Is the Entrance chronicles a working life spanning some 30 jobs in 25 cities across eight states. Author Lydia Paar went AWOL from the military at age 20 and never stopped moving, an escape artist evading everything but her student debt.

In her debut essay collection, Lydia Paar recounts working some thirty jobs in twenty-five cities across eight states and two countries. (Catherine Falls Commercial / Getty Images)

“I’m going to escah-pay.” So begins Lydia Paar’s debut essay collection, The Exit Is the Entrance: Essays on Escape. The book is both a work-travel memoir and a penetrating, often poetic deliberation on what it takes to remain intact in a world designed to shatter you. Packaged as a spiritual-philosophical bildungsroman in essay form, The Exit Is the Entrance is something far more valuable: a sensitive account of economic survival.

Paar begins life lower-middle-class in rural Kentucky. As a child, she learns how to “escah-pay” after divorce lands her, her mom, and her little brother in grandma’s attic in Portland, Oregon. (“You say it like the word ‘agape,’” she writes, “a childlike mispronunciation.”) Whether from family drama or “social snubbing at school,” escaping comes naturally. Paar’s story hereafter is of life on the run. Paar goes AWOL from the military at twenty and works some thirty jobs in twenty-five cities across eight states and two countries. The book spans wildly different social milieus and topographies, from Portland dive bars and Kentucky ditches to Arizona deserts and St Louis funeral homes. The only thing she can’t quite escape is her student debt — tens of thousands for a college degree that never seems to pay off.

Class memoirs often render their observations about the world in terms of the individual’s triumph over adversity. For these memoirists, social conditions are a backdrop for the hero’s journey, and usually nothing a great deal of grit can’t overcome. In contrast, Paar’s work is highly alert to the world’s injustices. She doesn’t surmount adverse social conditions so much as maneuver around them — usually away from them, though they tend to catch up with her again.

In “Formula,” an essay on religious faith and the spiritual toll of labor, Paar surveys the array of possible beginnings to life as a worker. Some start out “blue-collar trudging for blue plate specials,” she writes, while others “interned en route to rising in rank.” Still others, like Paar, enlist in the military, naively seeing it as an “easy” solution to the cost of higher ed.

Paar is swiftly disabused of that notion in “The Cockroach Prayer,” one of the longest essays in the collection and among its most powerful. Eight weeks into “the grim monotony of basic training” at Fort Jackson, she describes a sudden “snag in my pelvis pulling insistently down, like part of me might clatter out, right there, onto the ground.” Made to run five miles with what she later learns are “two fractured ribs, a fractured pelvis, and a fractured femur,” the narrator winds up in the Army hospital three weeks prior to the start of her fall semester. There she plots her desertion, reflecting, “I’m built, after all, not to kill, but to flee.”

Many memoirists would have plumbed this trauma for all it was worth, recycling its heft across the book for emotional impact. But absent from Paar’s writing is the unspoken entitlement and indignation somewhat common among people with some advantages — in her case being white and a few childhood brushes with the middle class — whose lives turned out much harder than they expected.

Among recent nonfiction books on class mobility and higher ed, Stephanie Land’s Class is the most obvious comparison. But while Land’s memoir maintains a more conventional focus on individual trauma, The Exit Is the Entrance has a roving eye. Paar astutely notices that she’s not alone. On her travels she meets a man Greyhounding home from prison, an Apache helicopter pilot, a close friend with severe bipolar disorder — and nobody’s trauma is uniquely unfair, least of all hers. Instead, the stories of hardship ebb and flow like the beats she learns to mix as an amateur DJ.

As for her own tumult, nowhere does she suggest that her many jobs — from Subway “sandwich artist” to Blockbuster video clerk to dishwasher to medical office administrator to AI-bot trainer to singing-bowl seller to adjunct college instructor — are not good enough for her in particular, or that she, by dint of effort and intelligence, is too good to fulfill their duties. “Although I hadn’t thought I’d grow up to be a housecleaner,” she writes off her time tidying a backpackers’ hostel, “I found I relished the work, especially its quiet, meditative moments . . . stripping sheets, washing dishes, dusting, turning lights on or dimming them for mood, scrubbing toilets, or, my favorite, watering plants.”

Paar is not surprised by life’s sharp edges. For her, losing loved ones to guns, drugs, suicide, and mental illness is so tragic in part because it’s so mundane. Nevertheless, she refuses to be bored by the world. On the contrary, each new environment is worthy of meticulous, often awed description: the “secret sandstone bluffs” of Pacific City, the “wild synesthesia” and “muted thuds” of the Flagstaff EDM scene, and the “dark, coniferous, spiked shadows” of a bungalow-lined neighborhood in Portland. Paar knows how easy it is for people to vanish from the planet, and she loves the planet and its people harder for that fact.

Refreshingly, romantic prospects don’t dominate Paar’s narrative so much as punctuate it like commas in a long, sinuous sentence. Men come and go, and eventually she marries one without much fanfare. “Tim’s on his way home from a music tour,” she squeezes into a short section of an essay dedicated to recounting the decline of an indigent friend, “then we’re doing something unconventionally conventional: getting hitched.” In the essay “Murder City,” Paar and her husband move to St Louis. She spends less time reflecting on the new marriage than on the fact that, in St Louis, “swaths of burned-out, blighted houses exist mere blocks from the city’s stateliest mansion, whose owners spend more on lawn care than their neighbors live on annually.”

The sheer volume and variety of jobs Paar takes on is a testament to the thin line separating “blue-collar” from “white-collar” when a college degree doesn’t count for as much, when the cost of living climbs steeper than annual salaries. In St Louis, she appears poised to make her final escape as she pursues a coveted MFA at a tony program. In time, though, it becomes clear that no amount of cultural capital will guarantee financial solvency. “After rent and utilities are paid, the student loan bills land in the mailbox at our pretty brick home in the tough neighborhood and my heart sinks,” she laments. “It grows weary of skirting failure, grows thin like a filament, or paper fragments prone to scatter.” After twenty-five years of hustle and multiple degrees, middle-class status is as far away as the backyard stars of childhood.

Paar’s work has what many other class memoirs lack: a kind of gentle fatalism about the potential for individual transcendence of social structures. At the same time, she doesn’t suggest that every aspect of our lives is constrained by circumstance — only the broadest contours. Within those contours is a kind of freedom of movement, made possible by the art of “escah-pay.”

The epilogue of The Exit Is the Entrance is set at a county jail where Paar leads a writing workshop. “We agreed how it’s possible to write the endings of our stories far away from where they started,” she reflects, “characters baby-stepping toward better.”

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Our lives depend on media freedom; let’s defend it – omane boamah.

The Director of Elections and IT for the National Democratic Congress (NDC), Dr. Edward Omane Boamah, is calling for collective efforts to protect the freedom and independence of the media.

He emphasised the critical role that the media plays in safeguarding and sustaining Ghana’s democracy.

Dr. Omane Boamah urged that when disagreements with media reports occur, the appropriate response should be to engage with the media constructively by seeking corrections or requesting a rejoinder rather than resorting to attacks.

He highlighted the importance of addressing issues through dialogue rather than confrontation.

Speaking at JoyNews' National Dialogue on Defending Media Freedom on Thursday, August 29, Dr Omane Boamah urged all Ghanaians to stand up for media freedom, stressing that the well-being of the nation is closely tied to the liberty of the press.He underscored that without the freedoms enjoyed by the media, Ghana's democracy would not have flourished as it has.

The NDC Director of IT and Elections credited the media for its indispensable role in the country's democratic growth.

In his remarks, Dr Omane Boamah reiterated the necessity for all stakeholders to prioritise the defence of media freedom, as it is a cornerstone of the nation's democratic foundation.

"Do you want evidence? Ask our worst critics. Ask Manasseh Azure Awuni too… If you disagree with a journalist or a media house, call them, write a rejoinder… criticise them…"

"That is what civilised societies, governments, and civilized people do. Don't kill the media! Don't torture the media! Don't negatively impact the mental health of media practitioners! Folks, let us defend media freedoms as if our lives depend on them. Actually, our lives do," he said.

Dr Omane Boamah advised the media to penalise individuals who choose to abuse the institution.

“Name and shame, boycott and blacklist perpetrators and report them for prosecution and other forms of redress,” he added.

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The Impact of Social Media on Student Life

Wake up, Scroll, Sleep and Repeat. Are you stuck in an unhealthy relationship with social media that’s getting in the way of your studies? Charlie writer Shantel gives you tips to get back on track to academic success!

Written by Shantel Hussain

Social media is a big part of our lives, and as a student, I’m here to share the pros and cons by highlighting my experience on TikTok and how it influences my student life!

Like many of you, I use TikTok not to just scroll or participate in the new trendy dances, but to share my journey with other people around the world who would relate to my content.

I started creating short TikTok videos sharing information that I learned through my studies (I’m a Bachelor of Islamic Studies student) and posting them for other people to gain some knowledge on the same topic.

As I posted overtime, to my surprise, I gained over 50K followers, although for me, it wasn’t about the followers; it was about sharing knowledge.

This experience for me was incredibly rewarding for many reasons, for example, I managed to target other Islamic students on TikTok who were from all over the world such as Medina, Turkey and Pakistan.

The girls I made friends with would share with each other what we had learned and how we hoped to see each other one day and study together.

Through my videos, I connected with other religious communities who wanted to learn about Islam and have also learned quite a lot from them about their religion.

The downside of my story is that social media isn’t all sunshine and rainbows!

While studying, I sometimes get notifications every minute, either from a comment, like, or follow.

When I check my phone, I think, ‘I’m just going to have a quick break’ but in reality, I get sucked into endless scrolling!

How do I find my balance?

It might be the question we’re all thinking about; first, it’s simple.

Going private as exams draw near and when assignments need to be done helps me focus on studies without pressure to create content or the temptation to check notifications.
Allocating a time for social media at the end of the night, knowing I’ve got everything done, or on a weekend, knowing I’ve caught up on all my studies!
Being mindful of my usage patterns, if you’re an iPhone girl like me, the screen time setting breaks down the times of my social media usage!

I hope I inspire some of you to start journaling your student life on your favourite social channel as well.

Keep in mind to balance your social media life and academic life!

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Move over, text: Video is the new medium of our lives

We are increasingly learning and communicating by means of the moving image. It will shift our culture in untold ways.

Clive Thompson archive page

The other day I idly opened TikTok to find a video of a young woman refinishing an old hollow-bodied electric guitar.

It was a montage of close-up shots—looking over her shoulder as she sanded and scraped the wood, peeled away the frets, expertly patched the cracks with filler, and then spray-painted it a radiant purple. She compressed days of work into a tight 30-second clip. It was mesmerizing.

Of course, that wasn’t the only video I saw that day. In barely another five minutes of swiping around, I saw a historian discussing the songs Tolkien wrote in The Lord of the Rings ; a sailor puzzling over a capsized boat he’d found deep at sea; a tearful mother talking about parenting a child with ADHD; a Latino man laconically describing a dustup with his racist neighbor; and a linguist discussing how Gen Z uses video-game metaphors in everyday life.

I could go on. I will! And so, probably, will you. This is what the internet looks like now. It used to be a preserve of text and photos—but increasingly, it is a forest of video.

This is one of the most profound technology shifts that will define our future: We are entering the age of the moving image.

For centuries, when everyday people had to communicate at a distance, they really had only two options. They could write something down; they could send a picture. The moving image was too expensive to shoot, edit, and disseminate. Only pros could wield it.

The smartphone, the internet, and social networks like TikTok have rapidly and utterly transformed this situation. It’s now common, when someone wants to hurl an idea into the world, not to pull out a keyboard and type but to turn on a camera and talk. For many young people, video might be the prime way to express ideas.

As media thinkers like Marshall McLuhan have intoned, a new medium changes us. It changes the way we learn, the way we think—and what we think about . When mass printing emerged, it helped create a culture of news, mass literacy, and bureaucracy, and—some argue—the very idea of scientific evidence. So how will mass video shift our culture?

For starters, I’d argue, it is helping us share knowledge that used to be damnably hard to capture in text. I’m a long-distance cyclist, for example, and if I need to fix my bike, I don’t bother reading a guide. I look for a video explainer. If you’re looking to express—or absorb—knowledge that’s visual, physical, or proprioceptive, the moving image nearly always wins. Athletes don’t read a textual description of what they did wrong in the last game; they watch the clips. Hence the wild popularity, on video platforms, of instructional video—makeup tutorials, cooking demonstrations. (Or even learn-to-code material: I learned Python by watching coders do it.)

Video also is no longer about mere broadcast, but about conversation—it’s a way to respond to others, notes Raven Maragh-Lloyd, the author of Black Networked Resistance and a professor of film and media studies at Washington University. “We’re seeing a rise of audience participation,” she notes, including people doing “duets” on TikTok or response videos on YouTube. Everyday creators see video platforms as ways to talk back to power.

“My students were like, ‘If there’s a video over seven seconds, we’re not watching it.’” Brianna Wiens, Waterloo University

There’s also an increasingly sophisticated lexicon of visual styles. Today’s video creators riff on older film aesthetics to make their points. Brianna Wiens, an assistant professor of digital media and rhetoric at Waterloo University, says she admired how a neuroscientist used stop-motion video, a technique from the early days of film, to produce TikTok discussions of vaccines during the height of the covid-19 pandemic. Or consider the animated GIF, which channels the “zoetrope” of the 1800s, looping a short moment in time to examine over and over.

Indeed, as video becomes more woven into the vernacular of daily life, it’s both expanding and contracting in size. There are streams on Twitch where you can watch someone for hours—and viral videos where someone compresses an idea into mere seconds. Those latter ones have a particular rhetorical power because they’re so ingestible. “I was teaching a class called Digital Lives, and my students were like, If there’s a video over seven seconds, we’re not watching it ,” Wiens says, laughing.

Are there dangers ahead as use of the moving image grows? Possibly. Maybe it will too powerfully reward people with the right visual and physical charisma. (Not necessarily a novel danger: Text and radio had their own versions.) More subtly, video is technologically still adolescent. It’s not yet easy to search, or to clip and paste and annotate and collate—to use video for quietly organizing our thoughts, the way we do with text. Until those tool sets emerge (and you can see that beginning), its power will be limited. Lastly, maybe the moving image will become so common and go-to that’ll kill off print culture.

Media scholars are not terribly stressed about this final danger. New forms of media rarely kill off older ones. Indeed, as the late priest and scholar Walter Ong pointed out, creating television and radio requires writing plenty of text—all those scripts. Today’s moving-media culture is possibly even more saturated with writing. Videos on Instagram and TikTok often include artfully arranged captions, “diegetic” text commenting on the action, or data visualizations. You read while you watch; write while you shoot.

“We’re getting into all kinds of interesting hybrids and relationships,” notes Lev Manovich, a professor at the City University of New York. The tool sets for sculpting and editing video will undoubtedly improve too, perhaps using AI to help auto-edit, redact, summarize.

One firm, Reduct, already offers a clever trick: You alter a video by editing the transcript. Snip out a sentence, and it snips out the related visuals. Public defenders use it to parse and edit police videos. They’re often knee-deep in the stuff—the advent of body cameras worn by officers has produced an ocean of footage, as Reduct’s CEO, Robert Ochshorn, tells me.

Meanwhile, generative AI will make it easier to create a film out of pure imagination. This means, of course, that we’ll see a new flood of visual misinformation. We’ll need to develop a sharper culture of finding the useful amid the garbage. It took print a couple of centuries to do that, as scholars of the book will tell you—centuries during which the printing press helped spark untold war and upheaval. We’ll be living through the same process with the moving image.

So strap yourselves in. Whatever else happens, it’ll be interesting.

BARCELONA, SPAIN - JULY 19: A passenger takes pictures of a screen displaying delayed flights at Barcelona Aiport on July 19, 2024 in Barcelona, Spain. Businesses, travel companies and Microsoft users across the globe were among those affected by a tech outage today. (Photo by David Ramos/Getty Images)

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People tell me I don’t ‘look disabled,’ but I’m a Paralympian — and I’m going for gold

Para Swimming - Paris 2024 Summer Paralympic Games: Day 1

I was a collegiate swimmer at Florida State University with dreams of competing in the Olympics. Going to Beijing for the 2008 games was my goal. But in 2007, I was in a car accident where I was struck by a drunk driver, which left me with some instability in my spine. Then I was hit by a car as a pedestrian in 2008, and that accident caused a tumor to start growing in my brain, even though I didn’t know it at the time. Cars don’t like me. I kept swimming, though I could feel something had changed in my body.

I decided to take a break from the sport, and that’s when I had my first daughter. But years later, in 2012, I got back in the pool. I had my sights set on the 2016 Olympics in Rio but then I fell and reinjured my lower back.

And then, in 2018, I was playing in the snow with my kids when a block of ice — of all things — struck me in the head, and the blow caused a cavernoma bleed in my brain. Three weeks later, I had brain surgery. And that is the gist of how I got here — as an athlete who had her sights set on the Olympics throughout her career and is now competing in her first Paralympics at the 2024 games in Paris. (So far, so good .)

Not that it was that simple, of course. Back then, I didn’t know that I was eligible for the Paralympics. I had no idea what the requirements were. It wasn’t that I was hesitant to get into Paralympic sports; I just wasn’t aware it was an option. It was a lack of knowledge, which I think is the case for many athletes who have sustained life-changing injuries.

If I’m being honest, I also didn’t want to admit to the depth of my disability. I had muscle spasms and immobility on my left side, and I tried to hide it. Although I’m in my wheelchair every day, sometimes I walk with forearm crutches if my muscles aren’t as spastic, but it still puts a heavy strain on my body. When I’m competing, I also use a tapper, a guide at each end of the pool who taps me when the wall is approaching because my vision goes blank during hard swims.

It wasn’t until I read more about Michelle Konkoly , a Paralympic swimmer and NBC commentator for the Paralympics, that I began to understand that people don’t necessarily have to look like they have a disability to be disabled. I’ve dealt with bullying because I’m not missing limbs or because people think I don’t “look disabled.” However, when you read about how she fell five stories out a window , you realize that she has an incomplete spinal cord injury that she will have for the rest of her life — forever. I was inspired and in a way, she gave me permission to get back into the pool. Michelle played a huge part in just raising awareness to redefine what a Paralympian looks like. That’s what I hope to do, too. I want to show that Paralympians are more than athletes who are missing limbs. We are not just people in wheelchairs. We are not all blind. There is a spectrum of what makes someone eligible and there are many athletes who are missing out because they just don’t know. I want to help kids, the next generation of Paralympians, to embrace their sport.

My response when people question my disability is that “I’m just that good.” Nick Mayhugh , a Paralympic sprinter with cerebral palsy , helped me find that voice. After he broke a world record and won a gold medal, people said he wasn’t disabled because he wasn’t in a wheelchair. He responded by saying, “I’m just that good.” That’s the nuts and bolts of it. When you’re fast, you’re going to be a lightning rod. And I was fast before my disability.

Sometimes you have to dig deeper to find out an athlete’s story — in my case, to find out that I’m missing part of my brain and that I have a cyst in my spinal cord — and I believe this makes people like me less marketable. For example, I won four events at the Paralympic trials and I did zero media the entire meet. Nobody asked me to do a single interview. Mind you, I am there as a single mom with three kids, getting up early to train while sleeping with a child’s foot in my face all night. Until this essay and my recent profile in The New York Times , I’ve been off the media radar. It’s just been me, my three kids and our little circus show, going through life and figuring it out. But I’m grateful for these media opportunities because they make me more marketable and known, which ultimately, helps me provide for my family.

I’m not just swimming for my kids; I’m swimming for my kids’ future. I’m swimming for them to have a safe and happy childhood. I am swimming for our family to be independent and live a wonderful life.

My kids are my motivation — they are my why. I believe God gave me the ability to swim and there’s not a single person in this world who has more motivation to succeed right now than I do. Because I’m not just swimming for my kids, I’m swimming for my kids’ future. I’m swimming for them to have a safe and happy childhood. I am swimming for our family to be independent and live a wonderful life.

Christie Raleigh Crossley and her family.

When athletes win Olympic medals, sometimes they choose to give it to someone who’s helped them get to where they are. I want to win a medal so that on a world stage, I can acknowledge my oldest daughter for all that she’s done. She’s babysat for me for hours and hours on end so I can get to the pool and do what I do.

It’s the four of us against the world. My kids are incredible and I am so happy that I got to bring them to France. They want to eat croissants and baguettes and see the Eiffel Tower. They could care less about Mommy swimming. But this is my avenue to give them memories that will last a lifetime.

Every time I travel abroad without them, I’m sad they’re not with me. I don’t want to sightsee when we go places because if there’s something my kids would enjoy, I don’t want to see it without them. My love for them is crazy. It’s my identity. I’m not a swimmer; I’m a mom who swims.

What I have to accept over and over again is that I will never be capable of doing the things that I used to be able to do. I will never be the swimmer that I was, but more importantly, I will never be the mom that I was. I will never run around the playground with my kids or dive into the ocean with my children. Aside from the abilities and bodily functions that I’ve lost, the thing that hurts the most is not being the mom that I used to be. So I hold on to what I can do. They still get a mom who does great things, is a world record holder, and wins gold medals. And that’s why I swim.

Christie Raleigh Crossley is a swimmer competing at the 2024 Paralympics in Paris. Aubree Nichols is a Los Angeles-based writer who covers the science of beauty, wellness and mental health.

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The Role of Media in Daily Life Essay

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