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The world market for digitally printed wallpapers 2024-2030: how digital wallpaper is driving demand in home decor with customization and sustainability.

Digitally Printed Wallpapers Market

Dublin, Sept. 03, 2024 (GLOBE NEWSWIRE) -- The "Digitally Printed Wallpapers - Global Strategic Business Report" report has been added to ResearchAndMarkets.com's offering. The global market for Digitally Printed Wallpapers was estimated at US$6.7 Billion in 2023 and is projected to reach US$16.4 Billion by 2030, growing at a CAGR of 13.5% from 2023 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. Digitally printed wallpapers are at the forefront of several key trends in the interior design market, particularly the movements towards personalization and eco-friendly products. Consumers increasingly seek unique design elements that reflect their personal style and ethics, and digitally printed wallpapers cater precisely to these desires. They allow consumers to express individuality through custom-designed interiors, whether by incorporating personal photographs, favorite artworks, or specific design themes that resonate with their personality or brand identity. Additionally, the flexibility of digital printing permits quick adaptation to changing design trends, enabling manufacturers to offer timely, trendy options that appeal to style-conscious customers.

The growth in the digitally printed wallpaper market is driven by several factors, including the rising demand for personalized home decor products and the growing influence of social media on interior design trends. As consumers see and share more customized and stylish interiors online, the desire for similar aesthetic enhancements grows. The ease and cost-effectiveness of creating custom interiors with digital wallpapers also make this option increasingly accessible to a broader audience, including both residential and commercial sectors. Furthermore, advancements in printing technology that allow for greater detail, color fidelity, and material variety continue to expand the possibilities for what can be achieved with wall coverings. These technological advancements, coupled with a shift towards more dynamic and environmentally sustainable interior design practices, ensure a vibrant and expanding market for digitally printed wallpapers. Key Insights:

Market Growth: Understand the significant growth trajectory of the Inkjet Printing Technology segment, which is expected to reach US$9.2 Billion by 2030 with a CAGR of a 11.9%. The Electrophotography Printing Technology segment is also set to grow at 16% CAGR over the analysis period.

Regional Analysis: Gain insights into the U.S. market, estimated at $1.8 Billion in 2023, and China, forecasted to grow at an impressive 17.8% CAGR to reach $3.9 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

Detailed Market Analysis: Access a thorough analysis of the Global Digitally Printed Wallpapers Market, covering all major geographic regions and market segments.

Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.

Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Digitally Printed Wallpapers Market.

Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

How is the Global Digitally Printed Wallpapers Market expected to evolve by 2030?

What are the main drivers and restraints affecting the market?

Which market segments will grow the most over the forecast period?

How will market shares for different regions and segments change by 2030?

Who are the leading players in the market, and what are their prospects?

Report Features:

Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2023 to 2030.

In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.

Company Profiles: Coverage of major players such as 4walls, A.S. Creation Tapeten AG, Color X, and more.

Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Select Competitors (Total 46 Featured):

A.S. Creation Tapeten AG

Ecosse Signs

Flavor Paper

Grafko Caspar d.o.o.

Graham & Brown

Great Wall Custom Coverings

Hollywood Monster

Identity Holdings Ltd.

John Mark Ltd.

Megaprint Inc.

Moonavoor sisustus OU (Estonia)

MX Display Ltd.

Surface Print

Tapetenfabrik Gebr. Rasch GmbH & Co. KG

The Printed Wallpaper Company

Vision Sign and Digital Ltd.

Key Attributes

No. of Pages	246
Forecast Period	2023-2030
Estimated Market Value (USD) in 2023	$6.7 Billion
Forecasted Market Value (USD) by 2030	$16.4 Billion
Compound Annual Growth Rate	13.5%
Regions Covered	Global

Key Topics Covered I. METHODOLOGY II. EXECUTIVE SUMMARY 1. MARKET OVERVIEW

Influencer Market Insights

Digitally Printed Wallpapers - Global Key Competitors Percentage Market Share in 2024 (E)

Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2024 (E)

Global Economic Update

2. FOCUS ON SELECT PLAYERS 3. MARKET TRENDS & DRIVERS

Advances in Digital Printing Technology Propel Growth in Digitally Printed Wallpapers Market

Rising Popularity of Eco-Friendly Materials Strengthens Business Case for Digitally Printed Wallpapers

Focus on Personalization in Home Decor Spurs Growth in Digitally Printed Wallpapers

Technological Innovations in Inkjet Printing Propel Adoption of Digitally Printed Wallpapers

Growing Popularity of Wallpaper Murals Bodes Well for Digitally Printed Wallpapers Market

Expanding Use of Digitally Printed Wallpapers in Hospitality Industry Drives Market Growth

Adoption of Digitally Printed Wallpapers in Retail Spaces Generates New Market Opportunities

Growing Interest in DIY Home Improvement Projects Spurs Demand for Digitally Printed Wallpapers

Rising Trend of Themed Interior Designs Bodes Well for Digitally Printed Wallpapers Market Growth

4. GLOBAL MARKET PERSPECTIVE

III. MARKET ANALYSIS

IV. COMPETITION

For more information about this report visit https://www.researchandmarkets.com/r/oazkll

About ResearchAndMarkets.com ResearchAndMarkets.com is the world's leading source for international market research reports and market data. We provide you with the latest data on international and regional markets, key industries, the top companies, new products and the latest trends.

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Wallpaper Market Size, Share, Competitive Landscape and Trend Analysis Report, by Product Type, by End Users, by Distribution Channel : Global Opportunity Analysis and Industry Forecast, 2021-2031

CG : Luxury and high value products

Report Code: A02093

Tables: 152

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Wallpaper Market Research, 2031

The global wallpaper market was valued at $2.3 billion in 2021, and is projected to reach $3.2 billion by 2031, growing at a CAGR of 3.6% from 2022 to 2031.

The wallpaper market size was valued at $ 2268.6 million in 2021 and projected to reach $3226.7 million by 2031, registering a CAGR of 3.6% from 2022 to 2031. North America region dominated the market and is likely to remain dominant during the forecast period.

Wallpaper industry covers and decorates the interior walls of homes, offices, and other buildings and is a part of Wall decoration. Due to its variety of characteristics, such as color diversity, rich patterns, environmental protection, convenient installation, and so on, it has considerable popularity.

The global wallpaper industry is segmented into product type, End-Users, distribution channel, and region. Depending upon product type, the market is segregated into Vinyl-Based Wallpaper, Non-Woven Wallpaper, Pure Paper Type Wallpaper, and Other Wallpaper. On the basis of End-user, it is fragmented into Residential and Non-Residential. Depending on the distribution channel, it is categorized into supermarket/hypermarket, specialty stores, and e-commerce platforms. Region-wise, the market is analyzed across North America (U.S., Canada, and Mexico) Europe (Germany, UK, Italy, France, Spain, and the Rest of Europe) Asia-Pacific (China, Japan, South Korea, India, Australia, Rest of Asia-Pacific), LAMEA (UAE, Saudi Arabia, Brazil, Chile, South Africa and Rest of LAMEA).

The wallpaper industry enhances the visual appeal of walls more than interior paint. In both residential and commercial development, better aesthetics are in high demand. Wallpapers improve the aesthetic appeal of a wall while also protecting it from damage. Some wallpaper, for example, grass-cloth printed on fabric backing, can be installed on rough surfaces, protecting structures from the elements while also maintaining their visual appeal. Aside from that, vinyl wallpapers have a much longer lifespan than other options. It is entirely made of wallpaper and can withstand water and scrubbing. It is long-lasting, washable, and resistant to tearing and scratching. All of these factors will drive the market in the coming years.

According to the United Nations, much of the world is currently being urbanized. Currently, cities house nearly 54.8 percent of the world's population. Growth in urbanization has resulted in a change in people's lifestyles, which has influenced the painting and coating industry by increasing demand for decorative walls as well as the functionality of coatings or wallpapers. The rise in the number of nuclear families, particularly in developing countries, combined with the rise in urbanization, creates a massive demand for wallpapers. Thus, rapid urbanization has increased the demand for wallcoverings, which is expected to increase demand for wallpapers in the coming years. The movement of people to towns and cities for work is causing. In the coming years, increased urbanization and interior design awareness will drive up demand for wallcovering products. Consumers' increasing disposable income and changing lifestyles may drive the market. Superior to substitute products in terms of durability.

In the Wallpaper market demand maximum of the customers has face the same challenge of Price. Wallpaper and paint can be purchased at various price points ranging from low to high. Wallpaper is generally more expensive to buy in rolls, supplies, and have installed. Paint is generally less expensive, requires fewer supplies, and can be applied by a novice. It should be noted that inexpensive wallpaper can be purchased and that installing it yourself can save money. Similarly, higher end faux paint finishes and textured paint can be costly, especially if they must be professionally applied. Wallpaper is almost always more expensive than paint in most cases. Despite the price difference, wallpaper is making a comeback as an appealing decorating option for a variety of rooms in the home. As it grows in popularity, more questions about its price arise. It's difficult to say how much wallpaper will cost you. The total cost of wallpaper installation is highly dependent on the size of the room, the type of paper used, the amount of prep work required, and the decision to hire a professional.

Based on Type, vinyl based wallpaper segment held the major share in the market, and it is likely to remain same throughout the forecast period. It can be used in places where traditional wallpaper would be too wet, such as bathrooms and kitchens. Grease and dirt are usually not a problem for these long-lasting papers, so you can use them almost anywhere in your home or business. Vinyl is available in a wide variety of colors and patterns, as well as a variety of textures increasing the wallpaper market opportunity.

Based on end user, the residential segment was valued at $1,285.7 million in 2021, and is projected to reach $1,765.0 million by 2031, registering a CAGR of 3.3%, wallpaper market forecast from 2022 to 2031. The growing urbanization and migration of people from rural areas to urban cities are important factors driving the residential sector. Due to the growing purchasing power of the consumers, the people leading city-life prefer wall-paper as a part of their interior designing that has already created a huge change in the market.

Based on distribution channel, specialty stores held the major share in the market, In the specialty stores employees only need to know or learn about one type of merchandise which directly helps to the customers for getting in-depth knowledge which product is particularly suitable for them in an Wallpaper specialty store staff can directly suggest wallpaper after just seeing preference or choice which are more comfortable or suitable for them.

Based on region, North America has the highest wallpaper market share in 2021. North America occupied the largest market share of around 38.71% in the global wallpaper market analysis in 2021, and public residential building construction is on the rise, fueling the growth of the market. The increasing population and disposable income in this region also contribute to the market's growth. The people who live in this area prefer environmentally friendly products.

The players in the wallpaper industry have adopted acquisition and product launch as their key development strategy to increase profitability and improve their position in the home decontamination services market

Key Benefits For Stakeholders

• This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the wallpaper market growth analysis from 2021 to 2031 to identify the prevailing wallpaper market opportunities.
• The market research is offered along with information related to key drivers, restraints, and opportunities.
• Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
• In-depth analysis of the wallpaper market size segmentation assists to determine the prevailing market opportunities.
• Major countries in each region are mapped according to their revenue contribution to the global market.
• Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
• The report includes the analysis of the regional as well as global wallpaper market trends, key players, market segments, application areas, and market growth strategies.

  Wallpaper Market Report Highlights

	(U.S., Canada, Mexico)   (Germany, U.K., France, Italy, Spain, Rest of Europe)   (China, Japan, India, Australia, South Korea, Rest of Asia-Pacific)   (UAE, Brazil, South Africa, Nigeria, Saudi Arabia, Rest of LAMEA)
	Colefax Group PLC, OSBORNE & LITTLE LIMITED, Brewers Group, Graham & Brown Limited, The Sherwin-Williams Company, Lilycolor Co Ltd., Sangetsu Corporation, Walker Greenbank PLC., The Romo Group, AS Creation

Analyst Review

With Rising disposable income and rapid urbanization have significantly accelerated the historic transformation of human social roots on a global scale, primarily by replacing rural culture. As a result, wall coverings are becoming more popular, as are other modern products such as window frames with very low heat transmission, electrical cables and conduits, easily cleaned flooring, and light-reflecting roofing.

The CXOs further added that the demand for wallpaper industry is expected to surge significantly in the developed economies such as the U.S.A, Canada, Mexico also, and some European countries. Wallpaper is ready to become the next big game-changer in the world of design and décor, due to better graphic design and new reproduction techniques. As a result of these technological advancements, forward-thinking design firms throughout the world, such as the UK's Abnormal Anonymous, 17 Patterns, Cordoned from Barcelona, and Brooklyn-based Calico, made it possible to cover the whole house in wallpaper.

• Luxury Lifestyle
• Premium Brands
• Ultraluxury Brands
• Luxury Brands
• Premium Lifestyle

The current global demand for various types of innovative and eye-catching designed wallpaper is rapidly increasing, indicating that the wallpaper industry will grow into a massive industry in the future

North America held the major share in the Wallpaper market in 2021.

The wallpaper market was valued at $2268.6 million in 2021 and is projected to reach $3226.7 million by 2031, registering a CAGR of 3.6% from 2022 to 2031.

The key players profiled in the global wallpaper market include AS Creation, Brewers Group, Colefax Group Plc, Graham & Brown Limited, Lilycolor Co Ltd., Osborne & Little Limited, Sangetsu Corporation, Sherwin-Williams Company, The Romo Group, Walker Greenbank Plc.

Vinyl based wallpaper is the largest type segment for the wallpaper market

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Wallpaper Market

Global Opportunity Analysis and Industry Forecast, 2021-2031

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Global Wallpaper Market by Type (Vinyl-based Wallpaper, Non-woven Wallpaper, Pure Paper Type Wallpaper, Fiber Type Wallpaper, Others), By Application (Entertainment Places, Office, Household, Others) And By Region (North America, Latin America, Europe, Asia Pacific and Middle East & Africa), Forecast From 2022 To 2030

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The global wallpaper market is expected to grow at a CAGR of 3.5% during the forecast period, from 2021 to 2030. The growth of the global wallpaper market is driven by factors such as increasing demand for eco-friendly products and growing popularity of natural materials in interior design. The global vinybased wallpaper market is expected to grow at a CAGR of 4.2% during the forecast period, from 2021 to 2030. The growth of this segment can be attributed to its high durability and low maintenance requirements which make it an attractive option for consumers looking for long-term solutions in their homes or offices. The nowoven wallpapers segment is expected to grow at a CAGR of 3% during the forecast period, from 2021 to 2030 due to its ability in providing high quality prints with vibrant colors and designs that are resistant against fading or peeling off over time.

Some Of The Growth Factors Of This Market:

• The growth of the global population.
• The increase in the number of households.
• The rise in disposable income levels.
• The increase in urbanization rates.
• Increasing demand for home improvement.

Industry Growth Insights published a new data on “Wallpaper Market”. The research report is titled “ Wallpaper Market research by Types (Vinyl-based Wallpaper, Non-woven Wallpaper, Pure Paper Type Wallpaper, Fiber Type Wallpaper, Others), By Applications (Entertainment Places, Office, Household, Others), By Players/Companies Asheu, Sangetsu Co., Ltd., A.S. Création, York Wallpapers, Lilycolor, Marburg, Shin Han Wall Covering, Zambaiti Parati, Brewster Home Fashions, Walker Greenbank Group, LSI Wallcovering, J.Josephson, Len-Tex Corporation, Osborne&little, KOROSEAL Interior Products, Grandeco Wallfashion, F. Schumacher & Company, Laura Ashley, DAEWON CHEMICAL, Wallquest, Yulan Wallcoverings, Fidelity Wallcoverings, Roysons Corporation, Wallife, Topli, Beitai Wallpaper, Johns Manville, Artshow Wallpaper, Yuhua Wallpaper, Coshare ”.

Scope Of The Report

	Wallpaper Market Research Report
	Vinyl-based Wallpaper, Non-woven Wallpaper, Pure Paper Type Wallpaper, Fiber Type Wallpaper, Others
	Entertainment Places, Office, Household, Others
	Asheu, Sangetsu Co., Ltd., A.S. Création, York Wallpapers, Lilycolor, Marburg, Shin Han Wall Covering, Zambaiti Parati, Brewster Home Fashions, Walker Greenbank Group, LSI Wallcovering, J.Josephson, Len-Tex Corporation, Osborne&little, KOROSEAL Interior Products, Grandeco Wallfashion, F. Schumacher & Company, Laura Ashley, DAEWON CHEMICAL, Wallquest, Yulan Wallcoverings, Fidelity Wallcoverings, Roysons Corporation, Wallife, Topli, Beitai Wallpaper, Johns Manville, Artshow Wallpaper, Yuhua Wallpaper, Coshare
	North America, Europe, APAC, Latin America, MEA
	2021
	2019 to 2020 (Data from 2010 can be provided as per availability)
	2030
	243
	171
	Yes, the report can be customized as per your need.

Global Wallpaper Market Report Segments:

The global Wallpaper market is segmented on the basis of:

Vinyl-based Wallpaper, Non-woven Wallpaper, Pure Paper Type Wallpaper, Fiber Type Wallpaper, Others

The product segment provides information about the market share of each product and the respective CAGR during the forecast period. It lays out information about the product pricing parameters, trends, and profits that provides in-depth insights of the market. Furthermore, it discusses latest product developments & innovation in the market.

Applications

Entertainment Places, Office, Household, Others

The application segment fragments various applications of the product and provides information on the market share and growth rate of each application segment. It discusses the potential future applications of the products and driving and restraining factors of each application segment.

Some of the companies that are profiled in this report are:

• Sangetsu Co., Ltd.
• A.S. Création
• York Wallpapers
• Shin Han Wall Covering
• Zambaiti Parati
• Brewster Home Fashions
• Walker Greenbank Group
• LSI Wallcovering
• J.Josephson
• Len-Tex Corporation
• Osborne&little
• KOROSEAL Interior Products
• Grandeco Wallfashion
• F. Schumacher & Company
• Laura Ashley
• DAEWON CHEMICAL
• Yulan Wallcoverings
• Fidelity Wallcoverings
• Roysons Corporation
• Beitai Wallpaper
• Johns Manville
• Artshow Wallpaper
• Yuhua Wallpaper

Highlights of The Wallpaper Market Report:

• The market structure and projections for the coming years.
• Drivers, restraints, opportunities, and current trends of market.
• Historical data and forecast.
• Estimations for the forecast period 2030.
• Developments and trends in the market.

Vinyl-based Wallpaper

Non-woven wallpaper, pure paper type wallpaper, fiber type wallpaper.

• By Application:

Entertainment Places

• Market scenario by region, sub-region, and country.
• Market share of the market players, company profiles, product specifications, SWOT analysis, and competitive landscape.
• Analysis regarding upstream raw materials, downstream demand, and current market dynamics.
• Government Policies, Macro & Micro economic factors are also included in the report.

We have studied the Wallpaper Market in 360 degrees via. both primary & secondary research methodologies. This helped us in building an understanding of the current market dynamics, supply-demand gap, pricing trends, product preferences, consumer patterns & so on. The findings were further validated through primary research with industry experts & opinion leaders across countries. The data is further compiled & validated through various market estimation & data validation methodologies. Further, we also have our in-house data forecasting model to predict market growth up to 2030.

Regional Analysis

• North America
• Asia Pacific
• Middle East & Africa
• Latin America

Note: A country of choice can be added in the report at no extra cost. If more than one country needs to be added, the research quote will vary accordingly.

The geographical analysis part of the report provides information about the product sales in terms of volume and revenue in regions. It lays out potential opportunities for the new entrants, emerging players, and major players in the region. The regional analysis is done after considering the socio-economic factors and government regulations of the countries in the regions.

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8 Reasons to Buy This Report

• Includes a Chapter on the Impact of COVID-19 Pandemic On the Market
• Report Prepared After Conducting Interviews with Industry Experts & Top Designates of the Companies in the Market
• Implemented Robust Methodology to Prepare the Report
• Includes Graphs, Statistics, Flowcharts, and Infographics to Save Time
• Industry Growth Insights Provides 24/5 Assistance Regarding the Doubts in the Report
• Provides Information About the Top-winning Strategies Implemented by Industry Players.
• In-depth Insights On the Market Drivers, Restraints, Opportunities, and Threats
• Customization of the Report Available

Frequently Asked Questions?

Wallpaper is a type of wallpaper that is used to cover the walls and ceilings of a room.

Some of the key players operating in the wallpaper market are Asheu, Sangetsu Co., Ltd., A.S. CrƒÂ©ation, York Wallpapers, Lilycolor, Marburg, Shin Han Wall Covering, Zambaiti Parati, Brewster Home Fashions, Walker Greenbank Group, LSI Wallcovering, J.Josephson, Len-Tex Corporation, Osborne&little, KOROSEAL Interior Products, Grandeco Wallfashion, F. Schumacher & Company, Laura Ashley, DAEWON CHEMICAL, Wallquest, Yulan Wallcoverings, Fidelity Wallcoverings, Roysons Corporation, Wallife, Topli, Beitai Wallpaper, Johns Manville, Artshow Wallpaper, Yuhua Wallpaper, Coshare.

The wallpaper market is expected to register a CAGR of 3.5%.

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Wallpaper Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

The Wallpaper Market is Segmented by Wallpaper Type (Vinyl-Based, Non-Woven, Paper-Based, Fabric Wallpaper, and Other Wallpaper Types), Application (Commercial and Non-Commercial), and Geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa). The Market Size and Forecasts are Provided in Terms of Value in USD for all the Above Segments.

Wallpaper Market Size

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Study Period	2019 - 2029
Market Size (2024)	USD 2.26 Billion
Market Size (2029)	USD 2.69 Billion
CAGR (2024 - 2029)	3.59 %
Fastest Growing Market	Asia Pacific
Largest Market	Europe

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Wallpaper Market Analysis

The Wallpaper Market size is estimated at USD 2.26 billion in 2024, and is expected to reach USD 2.69 billion by 2029, growing at a CAGR of 3.59% during the forecast period (2024-2029).

Wallpapers are cost-effective, hence are increasingly being adopted over traditional wall painting practices.

• Rising disposable incomes and the rapid rise of urbanization have overwhelmingly replaced rural cultures and have helped drive historical changes in human social roots on a global scale. As a result, many wall coverings and other modern products, such as very low heat transfer window frames, electrical cables and pipes, easy-to-clean floors, and light-reflecting roofs, are growing.
• Wallpapers available today with technological advancements help elevate rooms or living spaces and are available in wide varieties, driving the market demand while allowing consumers to choose what they want. 
• Moreover, according to Housing.com, in February 2022, wallpapers can be used for ceiling surfaces, closets, door panels, and framed art to brighten the home. Wallpaper is also suitable for areas with clean lines and a few curves, such as table tops, mirror frames, picture frames, stools, chests of drawers, and open wall units.
• The preference for eco-friendly wallpaper is another factor driving the demand for vinyl-based products. The energy consumption required to manufacture vinyl wallpaper is only half that of paper wallpaper. 
• On the other hand, the need for commercial wallpaper is also fueled by an increasing number of restaurants, clubs, bars, and cafes around the world, where wallpaper plays an important role in attracting customers and giving them a feeling of well-being and relaxation.
• Moreover, with the advent of graphic design and new reproduction methods, wallpaper has become the next breakthrough in design and decoration. Major design firms such as Brooklyn's Calico have enabled wallpaper to enter homes.
• Acording to Nagai Co., Ltd in October 2021, a large amount of plasticizer is added to vinyl chloride to give it flexibility during wallpaper processing. In addition to plasticizers, various chemicals are used, such as fungicides, flame retardants, and dyes.
• Over time, these chemicals are released into the room as volatile organic compounds (VOCs). These VOCs cause various symptoms, including headaches, dizziness, and blinking eyes. Such factors can be challenging for the market.

Wallpaper Market Trends

Non-woven wallpaper type segment is expected to hold significant market share.

• Non-woven wallpaper is popular in the market due to its versatility and ease of use. Unlike traditional wallpaper, made from paper or vinyl, non-woven wallpaper is made from synthetic and natural fibers, such as polyester and cellulose.
• Non-woven wallpaper is known for its user-friendly installation process. It does not require any soaking time or pasting of the wallpaper itself. Instead, the adhesive is applied directly to the wall, making hanging easier and quicker.
• Non-woven wallpaper is highly durable and resistant to wear and tear. It can withstand moisture, making it suitable for use in areas with high humidity, such as bathrooms and kitchens. It is also less likely to tear during installation or removal.
• Non-woven wallpaper allows the walls to breathe, preventing mold or mildew growth. This feature makes it a choice for spaces where ventilation is a concern.
• Non-woven wallpaper offers various designs, patterns, and textures, catering to various interior design preferences. It can mimic the appearance of fabric, textured surfaces, or even murals, providing a versatile and visually appealing option for homeowners and designers. 
• According to the Office for National Statistics (United Kingdom), the revenue projection for the manufacture of wallpaper in the United Kingdom has been updated. It is now anticipated to reach approximately USD 106.73 million by 2024. Please note that this projection is subject to change and should be considered an estimate based on the available data.

Europe Region is Expected to Hold Significant Market Share

• The European wallpaper market is a significant segment of the global wallpaper industry. Europe is known for its rich history, architectural heritage, and design culture, which contributes to the demand for wallpapers in the region.
• Companies are incorporating digital printing of wallpaper products to enhance sustainability. Digital printing of wallpapers is a sustainable method for creating wall decor because it reduces the waste produced during the design process. The digital printing process does not require the creation of plates, and it uses four times less ink.
• Environmental consciousness and sustainability are gaining importance in the European market. Consumers are increasingly seeking eco-friendly and sustainable wallpaper options. This has led to the availability of wallpapers made from recycled materials, water-based inks, and environmentally friendly production processes.
• In recent years, according to Ambientha, Italy, the choice of wallpaper to decorate walls in offices and houses such as shops is back at the forefront. Compared to traditional wallpaper, the development of new backings, different materials, and advances in digital technology have made it possible to create durable, personalized, and aesthetically pleasing decorations. Wallpaper is an interior design suitable for all types of environments.
• European consumers have a preference for high-quality and luxurious wallpapers. There is a demand for premium materials, intricate designs, and unique patterns. This demand has led to the availability of a wide range of wallpaper options in the market.
• Moreover, according to European Commission, the degree of urbanization in Europe is expected to increase to around 83.7% by 2050. The share of the total population living in rural areas, while cities and towns experienced a smooth and steady increase. The total population of functional urban areas (FUAs) in Europe is projected to grow by an average of 4% by 2050. An increase in urbanization will leverage the wallpaper market across the region.

Wallpaper Industry Overview

The wallpaper market is highly fragmented with the precence of major players like York Wall Coverings Inc., Brewster Home Fashion LLC, F. Schumacher & Co, AS Creation Tapeten AG, and Sangetsu Corporation. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In May 2023, Asian Paints announced the launch of the homes studio in Chennai and the 2023 collection for home decor. The studio offers a garden selection of fabrics, wallpapers, bedding, and rugs.

In August 2022, Sanderson Design Group, one of the luxury interior designs and furnishings firms, announced a new partnership with Disney. The Group's Sanderson brand will be permitted to manufacture wallpapers and textiles based on a wide range of Disney Classic properties under the terms of the licensing arrangement.

Wallpaper Market Leaders

York Wall Coverings Inc.

Brewster Wallpaper Corporation

F. Schumacher & Co

AS Creation Tapeten AG

Sangetsu Corporation

*Disclaimer: Major Players sorted in no particular order

Wallpaper Market News

• March 2023: Erin Napier, known for her role in the TV show Hometown, has recently collaborated with the oldest wallpaper manufacturer in the United States, York Wallcoverings, to introduce a new collection. The collection, named the Erin and Ben Napier Co. Collection, offers a variety of peel-and-stick wallpapers featuring whimsical flowers and folk art-inspired designs. This delightful collection is expected to captivate color-loving Southerners, who will undoubtedly be enamored by its charming aesthetics.
• September 2022: Schumacher, a significant US design business, announced the inauguration of its first showroom in Nashville, TN. It will have a typical to-the-trade showroom experience for interior designers alone and a separate luxury boutique for designers and design fans to source smaller products.

Wallpaper Market Report - Table of Contents

1. INTRODUCTION

1.1 Study Assumptions and Market Definition

1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

4.1 Market Overview

4.2 Industry Attractiveness - Porter's Five Forces Analysis

4.2.1 Threat of New Entrants

4.2.2 Bargaining Power of Buyers

4.2.3 Bargaining Power of Suppliers

4.2.4 Threat of Substitutes

4.2.5 Intensity of Competitive Rivalry

4.3 Industry Value Chain Analysis

4.4 Assessment of Impact of COVID-19 on the Industry

5. MARKET DYNAMICS

5.1 Market Drivers

5.1.1 Growing Trends of Aesthetics

5.1.2 High Demand for Non-woven Wallpapers

5.2 Market Challenges

5.2.1 Stringent Regulations and High Costs

6. MARKET SEGMENTATION

6.1 By Wallpaper Type

6.1.1 Vinyl Wallpaper

6.1.2 Non-woven Wallpaper

6.1.3 Paper-based Wallpaper

6.1.4 Fabric Wallpaper

6.1.5 Other Wallpaper Types

6.2 By Appliaction

6.2.1 Commercial

6.2.2 Non-commercial

6.3 By Geography

6.3.1 North America

6.3.2 Europe

6.3.4 Australia and New Zealand

6.3.5 Latin America

7. COMPETITIVE LANDSCAPE

7.1 Company Profiles

7.1.1 York Wall Coverings Inc.

7.1.2 Brewster Home Fashion LLC

7.1.3 F. Schumacher & Co

7.1.4 AS Creation Tapeten AG

7.1.5 Sangetsu Corporation

7.1.6 Erismann & Cie. GmbH

7.1.7 Laura Ashley Holdings PLC

7.1.8 Grandeco Wallfashion Group

7.1.9 Sanderson Design Group PLC

7.1.10 Tapetenfabrik Gebr. Rasch GmbH & Co. KG

7.1.11 LEN-TEX Corporation

7.1.12 Asian Paints Ltd

7.1.13 Gratex Industries Ltd

• *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. FUTURE OF THE MARKET

Wallpaper Industry Segmentation

Wallpaper protects walls from accidental stains and scratches, adding quality and grandeur to bare walls. It is also useful for interior design by customizing different colors and patterns. The studied market is segmented based on the wallpaper and application type. The studied market briefs about the Covid-19 impact on the market and recent developments adopted or innovated by the major players across the globe.

The wallpaper market is segmented by wallpaper type (vinyl-based, non-woven, paper-based, fabric wallpaper, and other wallpaper types), application (commercial and non-commercial), and geography (North America, Europe, Asia Pacific, Latin America, and Middle East and Africa).

The market sizes and forecasts are provided in terms of value in USD for all the above segments.

By Wallpaper Type
		Vinyl Wallpaper
		Non-woven Wallpaper
		Paper-based Wallpaper
		Fabric Wallpaper
		Other Wallpaper Types

By Appliaction
		Commercial
		Non-commercial

By Geography
		North America
		Europe
		Asia
		Australia and New Zealand
		Latin America

Wallpaper Market Research FAQs

How big is the wallpaper market.

The Wallpaper Market size is expected to reach USD 2.26 billion in 2024 and grow at a CAGR of 3.59% to reach USD 2.69 billion by 2029.

What is the current Wallpaper Market size?

In 2024, the Wallpaper Market size is expected to reach USD 2.26 billion.

Who are the key players in Wallpaper Market?

York Wall Coverings Inc., Brewster Wallpaper Corporation, F. Schumacher & Co, AS Creation Tapeten AG and Sangetsu Corporation are the major companies operating in the Wallpaper Market.

Which is the fastest growing region in Wallpaper Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).

Which region has the biggest share in Wallpaper Market?

In 2024, the Europe accounts for the largest market share in Wallpaper Market.

What years does this Wallpaper Market cover, and what was the market size in 2023?

In 2023, the Wallpaper Market size was estimated at USD 2.18 billion. The report covers the Wallpaper Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Wallpaper Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

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Wallpapers Industry Report

Statistics for the 2024 Wallpapers market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Wallpapers analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Wallpapers Market Report Snapshots

• Wallpapers Market Size
• Wallpapers Market Share
• Wallpapers Market Trends
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US Wallpaper Market

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The US wallpaper market is witnessing a noteworthy surge in demand, propelled by a convergence of things that reflect changing client preferences, design developments, and improvements in production technologies. The resurgence of demand in indoor design and domestic décor is a key motive for the expanded demand inside the wallpaper market. Consumers are increasingly recognizing wallpaper as a flexible and impactful element that could rework and personalize living spaces, contributing to the overall aesthetic attraction of homes. The market benefits from an extensive range of design options and styles, catering to various purchaser tastes. From conventional patterns and textures to trendy and bold designs, wallpaper gives a flexible canvas for owners to express their individuality. This variety of design options contributes to the popularity of wallpaper in distinctive interior settings. The increasing emphasis on sustainability and green products is influencing the wallpaper market. Manufacturers are responding by presenting wallpapers made from recycled substances, using water-primarily based inks, and adhering to environmentally aware manufacturing practices. Consumers seeking sustainable home décor options power the demand for green wallpaper merchandise. Wallpaper allows for an excessive degree of customization, permitting customers to tailor their wall coverings to suit their choices. Custom-printed wallpapers, works of art, and personalized designs provide homeowners with the possibility to create particular and special interiors, contributing to the market's growth with the technology of personalized domestic styling. Social media systems and layout-oriented websites play a massive role in influencing client preferences and driving demand in the wallpaper market. The use of wallpaper extends past residential spaces to business and hospitality settings. Businesses, lodges, and restaurants understand the impact of properly designed wallpaper in creating memorable and immersive environments for customers. This trend contributes to the growing demand for wallpaper in the business sector. Wallpaper manufacturers are innovating with textures and substances, offering options beyond conventional paper-based totally merchandise. Textured wallpapers, metal finishes, and embossed designs provide depth and tactile demand to partitions, attracting purchasers who are trying to find a tactile and dimensional element in their interior areas. The accessibility of wallpaper through retail channels and online structures contributes to market increase. Consumers can discover and buy an extensive range of wallpaper options from brick-and-mortar stores or online retailers, offering comfort and an intensive selection for the ones trying to decorate their houses with wallpaper.

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Paint & Wallpaper Stores - 2022 U.S. Market Research Report with Updated Forecasts

Best Price Guarantee	Length	Publisher	Published Date	SKU
from $295	39 Pages			KENT17418601

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Paint & Wallpaper Stores - 2022 U.S. Market Research Report with Updated Forecasts The Paint & Wallpaper Stores 2022 U.S. Market Research Report is one of the most comprehensive and in-depth assessments of the retail sector in the United States with over 100 data sets covering 2012-2026. This Kentley Insights report includes historical and forecasted market size, ecommerce, product lines, inventory turns, gross margin, profitability, financial ratios, BCG matrix, statistics by state, operating expense details, organizational composition, consolidation analysis, employee productivity, price inflation, pay bands for the top 20 industry jobs, trend analysis and forecasts on companies, facilities, employees, payroll, and much more. Paint & Wallpaper Stores include locations primarily engaged in selling paint, wallpaper and related supplies. This report is based on extensive business surveys and econometrics. Professionals utilize this report for market sizing, benchmarking, strategic planning, due diligence, valuations, cost-cutting, planning, understanding industry dynamics, evaluating opportunities, forecasting, streamlining, gap analysis, and other analyses. Review the table of contents to see the data-rich insights, which leaders have come to depend on for their research, strategic, and benchmarking needs. Below are a few of the hundreds of stats from the Paint & Wallpaper Stores 2022 Market Research Report: INDUSTRY SIZE In 2021, total revenue was $14.5 billion Purchase now for historical and forecasted market size SECTOR GROWTH Over the past 3 years, the sector has grown at an annual rate of 4.3% Purchase now for historical, annual and forecasted growth rates RETAILER GROWTH There are 1,716 companies in the industry Learn more about the historical and forecasted industry composition ECOMMERCE SALES In 2022, ecommerce sales are forecasted to grow 20.0% Buy the report for ecommerce penetration, growth, and forecasts SALES PER LOCATION In 2021, the average sales per location was $1.9 million Purchase now for historical and forecasted sales per company INFLATION & PRICING 2022 forecasted inflation is -1.4% Purchase now for historical industry inflation and the 5-year forecast PROFITABILITY & FINANCIAL BENCHMARKS Unprofitable companies averaged -0.4% in net loss as a % of revenues Buy the report for average profitability & many other financial ratios Purchase the Paint & Wallpaper Stores 2022 Market Research Report to unlock over 100 insightful data sets on the industry from Kentley Insights, the leader in data-rich market research reports.

Report Overview Industry Overview Methodology Industry Definition & Profile Revenue & Growth Snapshot Costs & Profitability Snapshot Industry Performance Total Sales Revenue Number of Companies Number of Locations Trend Analysis from 2013 to 2021 2022 Forecast 5-Year Forecast Ecommerce Ecommerce Revenue of Retail Category Ecommerce as a % of Traditional Retailers Total Ecommerce as a % of Total Retail Trend Analysis from 2013 to 2021 2022 Forecast 5-Year Forecast Ecommerce Subsector Performance & Growth Breakdown of Product Lines Percentage of Revenue from Top Product Lines Inventory Turns & Gross Margin Trend Analysis from 2013 to 2021 2022 Forecast 5-Year Forecast Growth Benchmarks Revenue per Company Revenue per Location Locations per Company Trends from 2013 to 2021 Forecasts for 2022 and the Next 5 Years BCG Matrix Income vs. Revenue Growth Matrix Retailing Subsectors vs. Industry State Statistics Revenue per Employee and State Rankings Number of Employees and State Rankings Sales per Capita and State Rankings Sales as a Percent of Consumption by State Sales per Location and State Rankings Payroll per Employee and State Rankings Pricing & Inflation Annual Inflation - Indexed to 2006 Trends from 2013 to 2021 Forecasts for 2022 and the Next 5 Years Seasonal Monthly Inflation Figures for the Past 4 Years Profitability & Financial Ratio Analysis Percent of Companies that are Profitable Average Net Income as a Percent of Revenue Total Asset Turnover Fixed Asset Turnover Fixed Assets to Total Assets Ratio Total Assets to Total Liabilities Ratio Return on Sales Return on Total Assets Return on Net Worth Total Liabilities to Net Worth Ratio Fixed Assets to Net Worth Ratio Solvency Ratio Workforce Breakdown (% of Employees) Operations Management & Finance Sales & Marketing Information Technology Service, Support & Training Operating Expense Detail Employee Expenses Annual Payroll Health insurance Defined benefit pension plans Defined contribution plans Other fringe benefits Contract labor costs, incl. temporary help Inventory Handling & Supplies Cost of materials, containers, packaging, etc. Transport, shipping, warehousing Cost of electricity and fuels Cost of contract work Property Expenses Lease and rent for stores & buildings Repairs and maintenance to buildings Purchased electricity Water, sewer, refuse, utility payments Equipment Expenses - Expensed equipment - Lease and rent for machinery and equip. - Repairs, maint. to machinery and equip. - Depreciation and amortization charges IT Expenses Data processing & other computer services Communication services Software purchases Miscellaneous Expenses Advertising and promotional services Professional and technical Retailing Taxes and license fees Other Operating Expenses Industry Operating Expenses Industry Operating Expenses Industry Revenue vs. Operating Expense Growth Operating Expense as a Percent of Revenue Operating Expenses per Company Operating Expenses per Location Revenue vs. Expenses Growth per Location Trends from 2013 to 2021 Forecasts for 2022 and the Next 5 Years Productivity & Industry Employment Trends from 2013 to 2021 Forecasts for 2022 and the Next 5 Years Revenue per Employee Total Industry Employees Employees per Company Consolidation Analysis Number of Companies by Business Size Number of Locations by Business Size Locations per Company by Business Size 2016 versus 2021 Employment by Business Size Number of Employees by Business Size Employees per Company by Business Size Employees per Location by Business Size 2016 versus 2021 Retailing Subsector Benchmarking Analysis Sales and 5-Year CAGR Number of Companies Number of Locations Locations per Company Employees per Company Industry Payroll Payroll per Employee Payroll per Company Payroll per Location Trends from 2013 to 2021 Forecasts for 2022 and the Next 5 Years Payroll by Business Size Payroll per Company Payroll per Location Payroll per Employee 2016 versus 2021 Job Categorization Pay Ranges Management & Finance Sales & Marketing IT & Engineering Service & Support Operations & Production Pay Bands - Bottom 10% & 25%, Mean, Top 25% & 10% Top 20 Jobs Breakdown Percent of Total Employees Pay Bands - Bottom 10% & 25%, Mean, Top 25% & 10%

Paint & Wallpaper Stores - 2022 U.S. Market Research Report with Updated COVID-19 Forecasts

Paint & wallpaper stores - 2024 u.s. market research report with updated recession risk forecasts, paint & wallpaper stores, paint & wallpaper stores - 2023 u.s. market research report with updated recession risk & covid-19 forecasts, 2024 u.s. paint & wallpaper stores industry-industry & market report, 2024 global paint and wallpaper stores industry report (2025-2030 outlook).

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Wallpaper Market - Global Industry Research Analysis

Global wallpaper market report 2020 - industry analysis size share trends segment and forecasts to 2025 (based on 2020 covid-19 analysis).

Published: Aug-2020 | Format: PDF | Maia Research | Number of pages: 107 | Code: MRS - 763748

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The Wallpaper market is expected to grow from USD X.X million in 2020 to USD X.X million by 2026, at a CAGR of X.X% during the forecast period. The global Wallpaper market report is a comprehensive research that focuses on the overall consumption structure, development trends, sales models and sales of top countries in the global Wallpaper market. The report focuses on well-known providers in the global Wallpaper industry, market segments, competition, and the macro environment.

Under COVID-19 Outbreak, how the Wallpaper Industry will develop is also analyzed in detail in Chapter 1.7 of the report.

In Chapter 2.4, we analyzed industry trends in the context of COVID-19.

In Chapter 3.5, we analyzed the impact of COVID-19 on the product industry chain based on the upstream and downstream markets.

In Chapters 6 to 10 of the report, we analyze the impact of COVID-19 on various regions and major countries.

In chapter 13.5, the impact of COVID-19 on the future development of the industry is pointed out.

A holistic study of the market is made by considering a variety of factors, from demographics conditions and business cycles in a particular country to market-specific microeconomic impacts. The study found the shift in market paradigms in terms of regional competitive advantage and the competitive landscape of major players.

Key players in the global Wallpaper market covered in Chapter 4:

A.S. Création

Arte wallcovering

Janelli & Volpi

Galbraith & Paul

Holy Elephant

Wallpaper UK

Anstey Wallpaper Company Ltd

Sangetsu Corporation

WALL&DECÒ S.R.L.

Milton&King

York Wallpapers

In Chapter 11 and 13.3, on the basis of types, the Wallpaper market from 2015 to 2026 is primarily split into:

Coated Paper

Coated Wallpaper

Embossed Wallpaper

In Chapter 12 and 13.4, on the basis of applications, the Wallpaper market from 2015 to 2026 covers:

Household Paper

Commercial Space

Administrative Space

Entertainment Space

Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2015-2026) of the following regions are covered in Chapter 5, 6, 7, 8, 9, 10, 13:

North America (Covered in Chapter 6 and 13)

United States

Europe (Covered in Chapter 7 and 13)

Asia-Pacific (Covered in Chapter 8 and 13)

South Korea

Southeast Asia

Middle East and Africa (Covered in Chapter 9 and 13)

Saudi Arabia

South Africa

South America (Covered in Chapter 10 and 13)

Years considered for this report:

Historical Years: 2015-2019

Base Year: 2019

Estimated Year: 2020

Forecast Period: 2020-2026

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