cover letter tips and tricks

How to Write a Cover Letter: Your Full Guide (With Tips and Examples)

It’s a familiar cycle: You sit down to write a cover letter, open a blank document, check your email, browse cover letter examples , do some chores, watch that cursor blink a few more times, and finally Google something like “how to write a cover letter”—which hopefully brought you here. But you still might be thinking, does anyone really read cover letters? Why do they even exist?

First: Yes, we can assure you that cover letters do, in fact, get read. To some hiring managers, they’re the most important part of your job application. And regardless, you don’t want to miss the opportunity to tell prospective employers who you are, showcase why they should hire you, and stand out above all the other candidates.

To ensure your letter is in amazing shape (and crafting it is as painless as possible), we’ve got easy-to-follow steps plus examples, a few bonus tips, and answers to frequently asked questions.

Get that cover letter out there! Browse open jobs on The Muse and find your dream job »

What is a cover letter and why is it important?

A cover letter is a brief (one page or less) note that you write to a hiring manager or recruiter to go along with your resume and other application materials.

Done well, a cover letter gives you the chance to speak directly to how your skills and experience line up with the specific job you’re pursuing. It also affords you an opportunity to hint to the reviewer that you’re likable, original, and likely to be a great addition to the team.

Instead of using cover letters to their strategic advantage, most job applicants blabber on and on about what they want, toss out bland, cliché-filled paragraphs that essentially just regurgitate their resume, or go off on some strange tangent in an effort to be unique. Given this reality, imagine the leg up you’ll have once you learn how to do cover letters right.

How long should a cover letter be?

An ideal cover letter typically ranges from a half page to one full page. Aim to structure it into four paragraphs, totaling around 250 to 400 words, unless the job posting states otherwise. Some employers may have specific guidelines like word or character limits, writing prompt, or questions to address. In such cases, be sure to follow these instructions from the job posting.

How to write a cover letter hiring managers will love

Now that you’re sold on how important cover letters are, here are eight steps to writing one that screams, “I’m a great hire!”

Step 1: Write a fresh cover letter for each job (but yes, you can use a template)

Sure, it’s way faster and easier to take the cover letter you wrote for your last application, change the name of the company, and send it off. But most employers want to see that you’re truly excited about the specific position and organization—which means creating a custom letter for each position.

While it’s OK to recycle a few strong sentences and phrases from one cover letter to the next, don’t even think about sending out a 100% generic letter. “Dear Hiring Manager, I am excited to apply to the open position at your company” is an immediate signal to recruiters and hiring managers that you’re mass-applying to every job listing that pops up on LinkedIn.

At the same time, there’s nothing that says you can’t get a little help: Try out one of our free cover letter templates to make the process a bit easier.

Step 2: Add your contact info

At the top of your cover letter, you should list out your basic info. You can even copy the same heading from your resume if you’d like. Some contact info you might include (and the order to include it in):

• Your pronouns (optional)
• Your location (optional)
• Your email address
• Your phone number (optional)
• Your Linkedin, portfolio, or personal website URL (optional)

Note that only name and email are mandatory, and you don’t need to put a full address on a cover letter or resume anymore. A city and state (or metro area) are more than enough. So your header might look like this:

Inigo Montoya he/him Florin Metropolitan Area [email protected] 555-999-2222

If the job posting tells you to submit your cover letter in the body of an email, you can add your contact info at the end, after your name (and if you’d like to forgo the email address here, you can—they have it already). So your sign off could look like this:

Violet Baudelaire she/her [email protected] 123-123-1234

https://www.linkedin.com/in/violet-baudelaire/

Step 3: Address your cover letter to the hiring manager—preferably by name

The most traditional way to address a cover letter is to use the person’s first and last name, including “Mr.” or “Ms.” (for example, “Dear Ms. Jane Smith” or just “Dear Ms. Smith”). But to avoid accidentally using the wrong title—or worse, inadvertently misgendering someone—first and last name also work just fine.

If “Dear” feels a bit too stiff, try “Hello.” But never use generic salutations like “ To Whom it May Concern ” or “Dear Sir or Madam.”

For more help, read these rules for addressing your cover letter and a few tips for how to find the hiring manager .

Step 4: Craft an opening paragraph that’ll hook your reader

Your opening sets the stage for the whole cover letter. So you want it to be memorable, friendly, conversational, and hyper-relevant to the job you’re pursuing.

No need to lead with your name—the hiring manager can see it already. But it’s good to mention the job you’re applying for (they may be combing through candidates for half a dozen different jobs).

You could go with something simple like, “I am excited to apply for [job] with [Company].” But consider introducing yourself with a snappy first paragraph that highlights your excitement about the company you’re applying to, your passion for the work you do, and/or your past accomplishments.

This is a prime spot to include the “why” for your application. Make it very clear why you want this job at this company. Are you a longtime user of their products? Do you have experience solving a problem they’re working on? Do you love their brand voice or approach to product development? Do your research on the company (and check out their Muse profile if they have one) to find out.

Read this next: 30 Genius Cover Letter Openers Recruiters Will LOVE

Step 5: Convey why you’d be a great hire for this job

A common cover letter mistake is only talking about how great the position would be for you. Frankly, hiring managers are aware of that—what they really want to know is what you’re going to bring to the position and company.

So once you’ve got the opening under wraps, you should pull out a few key ideas that will make up the backbone of your cover letter. They should show that you understand what the organization is looking for and spell out how your background lines up with the position.

Study the job description for hints . What problems is the company looking to solve with this hire? What skills or experiences are mentioned high up, or more than once? These will likely be the most important qualifications.

If you tend to have a hard time singing your own praises and can’t nail down your strengths , here’s a quick trick: What would your favorite boss, your best friend, or your mentor say about you? How would they sing your praises? Use the answers to inform how you write about yourself. You can even weave in feedback you’ve received to strengthen your case (occasionally, don’t overuse this!). For example:

“When I oversaw our last office move, my color-coded spreadsheets covering every minute detail of the logistics were legendary; my manager said I was so organized, she’d trust me to plan an expedition to Mars.”

Step 6: Back up your qualifications with examples and numbers

Look at your list of qualifications from the previous step, and think of examples from your past that prove you have them. Go beyond your resume. Don’t just regurgitate what the hiring manager can read elsewhere.

Simply put, you want to paint a fuller picture of what experiences and accomplishments make you a great hire and show off what you can sashay through their doors with and deliver once you land the job.

For example, what tells a hiring manager more about your ability to win back former clients? This: “I was in charge of identifying and re-engaging former clients.” Or this: “By analyzing past client surveys, NPS scores, and KPIs, as well as simply picking up the phone, I was able to bring both a data-driven approach and a human touch to the task of re-engaging former clients.”

If you're having trouble figuring out how to do this, try asking yourself these questions and finding answers that line up with the qualifications you’ve chosen to focus on:

• What approach did you take to tackling one of the responsibilities you’ve mentioned on your resume?
• What details would you include if you were telling someone a (very short!) story about how you accomplished one of your resume bullet points?
• What about your personality, passion, or work ethic made you especially good at getting the job done?

Come up with your examples, then throw in a few numbers. Hiring managers love to see stats—they show you’ve had a measurable impact on an organization you’ve worked for. Did you bring in more clients than any of your peers? Put together an impressive number of events? Make a process at work 30% more efficient? Work it into your cover letter!

This might help: How to Quantify Your Resume Bullets (When You Don't Work With Numbers)

Step 7: Finish with a strong conclusion

It’s tempting to treat the final lines of your cover letter as a throwaway: “I look forward to hearing from you.” But your closing paragraph is your last chance to emphasize your enthusiasm for the company or how you’d be a great fit for the position. You can also use the end of your letter to add important details—like, say, the fact that you’re willing to relocate for the job.

Try something like this:

“I believe my energy, desire to innovate, and experience as a sales leader will serve OrangePurple Co. very well. I would love to meet to discuss the value I could add as your next West Coast Sales Director. I appreciate your consideration and hope to meet with you soon.”

Then be sure to sign off professionally , with an appropriate closing and your first and last name. (Need help? Here are three cover letter closing lines that make hiring managers grimace, plus some better options .)

Step 8: Reread and revise

We shouldn’t have to tell you to run your cover letter through spell-check, but remember that having your computer scan for typos isn’t the same as editing . Set your letter aside for a day or even just a few hours, and then read through it again with fresh eyes—you’ll probably notice some changes you want to make.

You might even want to ask a friend or family member to give it a look. In addition to asking them if they spot any errors, you should ask them two questions:

• Does this sell me as the best person for the job?
• Does it get you excited?

If the answer to either is “no,” or even slight hesitation, go back for another pass.

Cover letter examples

Here are four example cover letters that follow the advice given above. Keep in mind that different situations may require adjustments in your approach. For instance, experienced job seekers can emphasize accomplishments from previous roles, while those with less experience might highlight volunteer work, personal projects, or skills gained through education.

Example #1: Cover letter for a job application

Alia Farhat San Francisco Bay Area [email protected] 444-000-1111

Hello Danny Tanaka,

If I’m being honest, I still haven’t fully gotten over the death of my first Tamagotchi pet when I was six years old. (His name was Tommy, and I’ve gotten far more creative since then, I promise.) When I was older, I discovered NeoPets and I was hooked for years—not just on the site, but on the community that surrounded it. So when I heard about FantasyPets last year, I immediately started following news about your development process, and that’s how I saw your post looking for a marketing strategist. Not only do I have eight years of experience in digital marketing, but as a lifelong gamer with a passion for pet-focused titles who’s spent years in online communities with like-minded people, I also know exactly what kind of messaging resonates with your target audience.

You’re looking for someone to help you craft a social media marketing campaign to go along with your game launch, and I’ve been a part of three launch-day marketing campaigns for mobile and web-based games. In my current role as social media manager at Phun Inc., I proposed a campaign across Twitter, Instagram, and TikTok based on competitor research and analysis of our social campaigns for similar games to go along with the launch of the mobile game FarmWorld. Using my strategy of featuring both kids and adults in ads, we ended up driving over one million impressions and 80k downloads in the first three months.

I’ve always believed that the best way to find the right messaging for a game is to understand the audience and immerse myself in it as much as possible. I spend some of my research time on gaming forums and watching Twitch streams and Let’s Plays to see what really matters to the audience and how they talk about it. Of course, I always back my strategies up with data—I’m even responsible for training new members of the marketing team at Phun Inc. in Google AdWords and data visualization.

I believe that my passion for games exactly like yours, my digital marketing and market research experience, and my flair for turning data into actionable insights will help put FantasyPets on the map. I see so much promise in this game, and as a future player, I want to see its user base grow as much as you do. I appreciate your consideration for the marketing strategist role and hope to speak with you soon.

Alia Farhat

Example #2: Cover letter for an internship

Mariah Johnson

New York, NY [email protected] 555-000-1234

Dear Hiring Manager,

I am excited to submit my application for the software development internship at Big Tech. As a student at New York University majoring in computer science with a keen interest in social studies, I believe I would be a good fit for the role. Big Tech's mission to promote equality and a more sustainable world is deeply inspiring, and I would be thrilled to contribute to this mission.

In a recent hackathon, I demonstrated my ability to lead a team in designing and developing an app that directs members of a small community to nearby electronics recycling centers. My team successfully developed a working prototype and presented it to a panel of industry experts who awarded us second place.

I’ve also been an active volunteer at my local library for over four years. During this time, I organized book donation drives, led book fairs, and conducted reading sessions with children. This experience strengthened my presentation and communication skills and confirmed my motivation stems from supporting a good cause. I would be more than happy to bring my passion and dedication to an organization whose mission resonates with me..

Through these experiences, along with my coursework in software engineering, I am confident I am able to navigate the challenges of the Big Tech internship program. I look forward to the opportunity to speak with you about my qualifications. Thank you for your consideration.

Example #3: Cover letter with no experience

Sarah Bergman

Philadelphia, PA [email protected] 1234-555-6789

Dear Chloe West,

I’m excited to apply for the entry-level copywriting position at Idea Agency. As a recent graduate from State University with a major in mass communications, I’m eager to delve deeper into copywriting for brands, marketing strategies, and their roles in the business world.

Over the past two years, I’ve completed courses in creative writing, copywriting, and essentials of digital marketing. I’ve also been actively involved in extracurricular activities, creating content and promoting student events across multiple online platforms. These experiences expanded my creativity, enhanced my teamwork skills, and strengthened my communication abilities.

As an admirer of your visionary marketing campaigns and Idea Agency’s commitment to sustainability, I’m enthusiastic about the prospect of joining your team. I'm confident that I can contribute to your future projects with inventive thinking and creative energy.

I welcome the opportunity to discuss my qualifications further. Thank you for considering my application.

Best regards,

Example #4: Career change cover letter

Leslie Smith

Chicago, IL [email protected] 111-222-3344

Dear Paul Jones,

Over the past year, I’ve volunteered to represent my company at a local fair and there I discovered how much fun working face to face with clients would be. Everytime I sold a product for The Solar Company, I often wished it was my full-time job. Now, I'm excited to submit my application for the sales coordinator position with Bloom Sales.

After completing a degree in business administration, I decided to put my outgoing personality and strong communication skills to work as a sales specialist at The Solar Company. I’ve sharpened my presentation and critical thinking skills in client meetings and sourced more than $20,000 in new partnerships. This experience has given me an invaluable foundation, and now I’m confident it's the time to move business administration to sales coordination.

I’m comfortable seeking out new business opportunities, making cold calls, and selling potential clients on the advantages of Bloom Sales products. I attend an average of 10 in-person meetings a week, and interacting with a lot of different personalities is what excites me the most. As a detail-oriented, tech-savvy professional, I have advanced knowledge of Excel and data analysis.

I would love to learn more about your sales strategy for the second semester and discuss how my experience in business administration and client-facing sales exposure would help Bloom Sales achieve its goals. Thank you for your consideration.

Extra cover letter examples

• Pain point cover letter example
• Recent graduate cover letter example
• Stay-at-home parent returning to work cover letter example
• Sales cover letter example
• Email marketing manager cover letter example
• No job description or position cover letter example (a.k.a., a letter of intent or interest)
• Buzzfeed-style cover letter example
• Creative cover letter example (from the point-of-view of a dog)

Bonus cover letter tips to give you an edge over the competition

As you write your cover letter, here are a few more tips to consider to help you stand out from the stack of applicants:

• Keep it short and sweet: There are always exceptions to the rule, but in general, for resumes and cover letters alike, don’t go over a page. (Check out these tips for cutting down your cover letter .)
• Never apologize for your missing experience: When you don’t meet all of the job requirements, it’s tempting to use lines like, “Despite my limited experience as a manager…” or “While I may not have direct experience in marketing…” But why apologize ? Instead of drawing attention to your weaknesses, emphasize the strengths and transferable skills you do have.
• Strike the right tone: You want to find a balance between being excessively formal in your writing—which can make you come off as stiff or insincere—and being too conversational. Let your personality shine through, for sure, but also keep in mind that a cover letter shouldn’t sound like a text to an old friend.
• Consider writing in the company’s “voice:” Cover letters are a great way to show that you understand the environment and culture of the company and industry. Spending some time reading over the company website or stalking their social media before you get started can be a great way to get in the right mindset—you’ll get a sense for the company’s tone, language, and culture, which are all things you’ll want to mirror—especially if writing skills are a core part of the job.
• Go easy on the enthusiasm: We can’t tell you how many cover letters we’ve seen from people who are “absolutely thrilled for the opportunity” or “very excitedly applying!” Yes, you want to show personality, creativity, and excitement. But downplay the adverbs a bit, and keep the level of enthusiasm for the opportunity genuine and believable.

The bottom line with cover letters is this: They matter, much more than the naysayers will have you believe. If you nail yours, you could easily go from the “maybe” pile straight to “Oh, hell yes.”

Cover letter FAQs (a.k.a., everything else you need to know about cover letters)

• Are cover letters still necessary?
• Do I have to write a cover letter if it’s optional?
• Can I skip the cover letter for a tech job?
• What does it mean to write a cover letter for a resume?
• How can I write a simple cover letter in 30 minutes?
• How can I show personality in my cover letter?
• What should I name my cover letter file?
• Is a letter of intent different from a cover letter?
• Is a letter of interest different from a cover letter?

Regina Borsellino , Jenny Foss , and Amanda Cardoso contributed writing, reporting, and/or advice to this article.

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How to write a great cover letter in 2024: tips and structure

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

• Pronouns (optional)
• Location (optional)
• Email address
• Phone number (optional)
• Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

• They want someone who can write social media posts and blog content on tight deadlines
• They value collaboration and input from every team member
• They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

• Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
• Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
• Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
• Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
• Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
• Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
• Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
• Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
• Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
• Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
• Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
• Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
• Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
• Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
• Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Ace your job search

Explore effective job search techniques, interview strategies, and ways to overcome job-related challenges. Our coaches specialize in helping you land your dream job.

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

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Top 21 Cover Letter Tips [to Land the Job!]

You’ve narrowed in on the perfect job and you’ve got your resume down.

There’s one more step before you send out that application: the cover letter.

The cover letter is ESSENTIAL in the job application process. It complements your resume by giving the hiring manager a taste of your personality and enthusiasm for the position.

If you’re wondering whether you’re doing it right, stop worrying. We’ve got you covered!

In this article, we’ll give you all the cover letter tips you’ll ever need!

We’ve divided  our cover letter tips into three main parts, in order of importance:

• Essential Tips - These tips are fundamental to writing a killer cover letter.
• Important Tips - These cover letter tips are also important, but not as essential.
• Nice-to-have Tips - Not super important, but these tips can still be a nice addition to your cover letter.

9 Essential Cover Letter Tips

Tip #1 - get the basics right.

Before we get into any of the other tips, we want to make sure you know what a great cover letter looks like .

In a nutshell, a cover letter consists of six main parts:

• A header , which contains your contact information
• A greeting for the hiring manager
• The opening paragraph , where you open with an attention grabber and list your top achievements
• The second paragraph , where you explain why you’re the perfect candidate for the job
• The third paragraph , where you explain why you’re compatible with the company, its work culture, and its goals
• The closing remarks

Tip #2 - Tailor your cover letter to the position

You might be tempted to write one awesome cover letter and use it for every position you apply to.

After all, if it’s so good, it should work everywhere, right?

The thing is, the whole point of a cover letter is to show your achievements and enthusiasm about the particular company and position you are applying to.

Different positions have different requirements and responsibilities. You can convince a recruiter to hire you if you make a case for why you’re great for that particular position , not why you’re great in general. 

This is why a one-letter-fits-all approach does not work.

To personalize your cover letter to the exact position you are applying for, you should:

• Identify the position’s key responsibilities and get a sense of what kind of person they are looking for.
• Write a cover letter that demonstrates how you can handle those responsibilities and how you’re the right person for the job.

Both candidates are applying for the position of brand development manager in company XYZ.

I am responsible and creative. I have also done well in all my previous positions. I enjoy the work culture in your company and I believe I would be a great fit here.

A brand development management position in XYZ is key to successfully launching XYZ’s brands into e-commerce. In my previous positions, I have led 14 projects and have developed four separate brand launch plans, all of which have raised awareness of the brands within 6 months of the launch plan application.

Rose obviously sends the same cover letter to all job applications because there is nothing position-specific about the way she describes her skills. 

Candance, on the other hand, has identified the position’s requirements and key roles and demonstrates how she’s a great fit for it.

Now, which one would you hire based on what you read?

Tip #3 - Use your professional email

This might sound obvious, but it’s something important that might easily slip your attention.

If you use that [email protected] email you made in the fourth grade in your cover letter, the hiring manager immediately X-s you out.

No silly puns and no pop culture references: use a professional email that has your first name and last name.

Tip #4 - Don’t repeat your resume

The hiring manager already has your resume. If you simply repeat the information you’ve provided there, what’s the point in writing a cover letter at all?

So what exactly can you say besides what they already know?

Think of the cover letter as the “story” behind your resume. Write about what makes you passionate to do what you do and why you’re a good fit for the position.

Let’s say that in your resume you mention that you worked as a tech assistant and highlighted your key responsibilities. 

In your cover letter, you want to highlight how working as a tech assistant prepared you for the position you are applying for and why you’re passionate about joining the team. 

This way, the hiring manager can also see part of your personality and motivation.

Tip #5 - Make it easy to read

You might be tempted to use long, convoluted sentences and SAT words to show how you’re a professional, sophisticated person.

You don’t want the hiring manager to spend five minutes on one sentence wondering just what the heck you are trying to say.

Keep your language simple and your sentences short and straightforward.

Tip #6 - Keep it short

This one’s pretty simple: don’t drag out your cover letter. One page is more than enough.

The golden rule is to keep it between 250-400 words long in 3-6 paragraphs .

You don’t want to risk the hiring manager getting tired and stopping halfway through reading it.

Tip #7 - Follow submission instructions

The company usually specifies the format you should use when submitting your application.

Look out for specifications about:

• File format (Word, PDF)
• Font & margins
• Content specifics, like which sections or contact information to include

Follow those instructions to a T or the Applicant Tracking System (ATS) might end up not reading your file at all .

If there is nothing specific in the job posting, your best bet is to submit your cover letter in PDF format . Use the same font and design as your resume to enhance your personal brand .

You can pick one of our custom Novorésumé cover letter templates and start writing. 

Once you’re done creating your resume, it automatically downloads as a PDF.

Tip #8 - Proofread your cover letter

Once you’re done writing, make sure your cover letter doesn’t have any spelling mistakes or grammatical errors. They’re absolute turn-offs for recruiters.

Use a spelling checker or the online writing app Grammarly to make sure your letter is flawless.

Tip #9 - Match your cover letter with your resume

Want your application to stand out from the rest?

Match your cover letter style & formatting to your resume.

CIt will make you more memorable as a candidate and show that you care to put in the extra effort by presenting a unified application package.

And you know what's the best part? Creating a matching resume and cover letter doesn’t have to be hard!

At Novorésumé, each of our resume templates comes with a matching cover letter design, so all you have to do is pick a style you like, and half the work is already done for you. 

9 Important Cover Letter Tips

Tip #1 - address the letter to the hiring manager.

The days when you used “To whom it may concern” or “Dear Sir/Madam” to address your cover letter are long gone.

The best practice is to address your cover letter directly to the hiring manager , as “Dear Mr. Doe”.

That’s usually the head of the department you are applying for or the HR manager.

How can you find his or her name??

• Check the job posting for any contact details.
• Check the company’s LinkedIn and website for the job title.
• Ask any contacts you might know inside the company.

If you still don’t have any clue who to address your cover letter to, here’s what you can use:

• Dear [Department] Team,
• Dear [Department] Hiring Manager,
• Dear Hiring Manager

Tip #2 - Open up with your achievements

The first impression you make is vital because you only get one chance, and it can make or break your application.

The opening paragraph of your cover letter serves as the first impression to the hiring manager. He or she has countless cover letters to read so yours should pop out from the start.

Thus, you must start outlining why you’re a great candidate for the position in the introduction .

Let’s demonstrate how to do it correctly by looking at the two examples below.

What’s the difference between these two cover letter introductions :

“My name is Justin Brown and I would like to contribute towards ABC’s goal to create an outstanding visual experience for end customers throughout the world. Previously, I’ve worked for XYZ, a renowned graphic design company, for 5 years, where I helped create high-quality visual designs from concept to specs to final product. I believe my updated industry experience, along with my ability to adjust between the bigger picture and concrete problems, as well as my attention to detail, makes me the right candidate for the position.”

“Hi, my name is Josh and I really want to work for your company. I heard about the job opening from LinkedIn and decided to apply. I used to work as a graphic designer for XYZ for 5 years, and this is the perfect opportunity for me.”

If there’s one obvious thing, it is that the second one is a WINNING introduction. 

Why? Well, unlike Josh, Justin’s introduction:

• Opens with an attention-grabbing sentence , highlighting how Justin can contribute directly towards the company’s goals.
• Outlines his responsibilities and achievements in his previous position.
• Describes what makes him the perfect candidate .

Meanwhile, Josh’s introduction doesn’t say much about him as a candidate except that he used to be employed for five years. 

Granted, Josh could be better qualified than Justin, but you could never tell from his cover letter. The hiring manager probably stopped reading and added Josh to the “Rejected” pile.

That’s why you should go beyond the basics in your cover letter’s introduction. Make your intent, contribution, and skills known upfront.

Tip #3 - Use bullet points for your qualifications

There’s a good reason why we use bullet points so much:

• They help us list things effectively 
• They get the point across
• They break up the paragraphs into smaller chunks and overall makes the cover letter easier to skim or read
• They summarize a lot of information in a digestible manner

See what we did there?

That’s what you should do when you list your qualifications in your cover letter as well. 

Instead of writing everything out, use bullet points to sum up all your successes. The hiring manager will be immediately drawn to them and WON’T just skim through your cover letter mindlessly. 

Tip #4 - Use numbers and facts

Whenever you describe your successful experiences, you want to enrich them with actual percentages, numbers, and tangible facts.

When achievements are backed up by real performance metrics, they boost your credibility.

So, instead of simply describing your achievements:

“I have previous experience with transfusion therapies and taking care of people with rare diseases. I also speak three languages, which can come in handy with patients from different nationalities.”

Use the power of numbers (and bullet points) to convince the hiring manager.

My 10 years of experience in the medical field have contributed towards my excellence in:

• Managing the medical care of 75+ patients with rare diseases.
• Assisting 25+ patients attending transfusion therapy. 
• Taking care of 50+ patients from different nationalities, made easy by my fluency in English, German, and Spanish.

Tip #5 - Avoid cliches

Cliches are so overused, they risk making you look as if you have no original thoughts.

Any of the following can be a cliche (but not only):

• I am a great team player.
• I am a multi-tasker.
• I have great attention to detail.
• I am a good communicator.

After all the insights we’ve shared with you so  far, you might guess why cliches are a NO:

They add nothing of substance to your content. And you want to use the valuable space in your cover letter to showcase why you’re a great fit for the job. 

Whenever you are tempted to write a cliche, twist it by providing facts to back up your experience.

So, instead of saying : 

“I am a great team player”.

Show them why you are one by describing your experience: 

“In my previous position, I worked with five other colleagues from three different departments to arrive at a marketable digital solution for our customers. Working with individuals with diverse opinions taught me the value of effective teamwork, a lesson I am happy to utilize in this position.”

Tip #6 - Use acronyms correctly

Acronyms are great. They save up space and show the hiring manager that you speak the industry lingo, especially if you’re applying for a technical position.

And yes, chances are the recruiter understands all the acronyms you might use in your cover letter. 

Nonetheless, you should never use acronyms thinking the recruiter understands them. Instead,  write the word the first time around and put the acronym into brackets, and then you can go ahead and use just the acronym if it repeats throughout the text. 

Here’s what we mean:

I have two years of experience with Amazon Web Services (AWS). I have specifically worked with Amazon Elasticsearch (AES) in my previous position. I believe the cloud computing service model provided by AWS can be successfully applied to your business model. 

I have two years of experience with AWS. I have specifically worked with AES and AMI in my previous positions.

Tip #7- Don’t include your address

By all means, you should include your contact information in your cover letter.

However, your address or area of work goes into your resume , not the cover letter.

Tip #8 - Don’t apologize

There comes a time when you have to account for possible red flags in your work experience.

These can include:

• Getting fired or being laid off
• Having too many short-lived jobs
• A gap in your resume
• Lack of experience

You might want to rush and explain these red flags in your cover letter, just to let the hiring manager know there’s nothing to worry about.

We’re here to say NO.

Do not apologize or explain anything you think is “negative”. The hiring manager will bring up any concerns he or she might have in your interview. You’ll have an opportunity to answer there.

Tip #9 - Don’t be arrogant

Just as being apologetic is not a good look, being over-confident is equally damning.

Nobody likes someone cocky, so avoid talking in superlatives or praising your abilities. 

Let your work experience and achievements speak on your behalf.

In my previous position, I surpassed my yearly conversion targets by 34%.

I am a great employee. All my previous managers loved having me around because I was the best at my job.

4 Nice-to-Have Cover Letter Tips

Tip #1 - insert your social media and personal website.

Including your professional social media or personal website adds an extra touch to your cover letter.

Hint: We’re not talking about your Facebook or VSCO. You probably take great pictures of your food, but that will not get you hired.

If you have a LinkedIn, Github, Behance, or Dribble account, however, it can give the hiring manager something extra to look at.

If you have a personal website with your showcased work or portfolio, even better!

Make sure to add a link to those under your contact information

Tip #2 - End with a call to action

Ending a cover letter is usually the hardest part. You’ve described all your achievements, thanked the manager for their time, now what?

We recommend concluding your letter with a “call to action”, inviting your hiring manager to take further steps.

For example, you could write something like: 

“I look forward to further discussing how my legal skills and experience can help ABC with corporate and commercial transactions for its international operations.”

Tip #3 - Use power words and action verbs

Power words and action verbs are selected words you can use throughout your cover letter to make your achievements *pop* more .

So, instead of saying “I was responsible for” fifteen different times, you can use some action verbs to make your language more diverse, like:

• I managed a team of five people.
• I facilitated the communication and task allocation of five people.
• I coordinated a team of five people.

They make your text flow smoothly, enhance the power of your actions, AND make your language more versatile.

If you want to sprinkle some of these magical words in your resume, check out our complete list of 340+ action verbs and power words .

Tip #4 - Get a second opinion

Sometimes when we’re writing we get so lost trying to put our thoughts into words, we lose sight of the bigger picture.

If you have a capable friend, recruiter, or career advisor, it doesn’t hurt to ask them to take a look at your cover letter. 

Have them check it for spelling and grammatical mistakes (just in case you missed any) and whether they think your cover letter does your skills and qualifications justice.

Got the green light?

Ready to go!

And that’s it!

The road to writing your cover letter is filled with Dos, Don’ts, and lots of caffeine. 

We hope you enjoyed the guide and have a good sense of what’s expected of you.

Now stop procrastinating and get to writing!

Or, check out some of our other top articles:

• How to Write a Resume | Professional Guide w/ 41+ Examples
• Top Cover Letter Examples in 2024 [For All Professions]
• How to Write a Motivational Letter (and Get Accepted Anywhere in 2024)

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How to Write a Cover Letter That Gets You a Job Interview

Learn to avoid the biggest mistake job seekers make and write a cover letter that truly makes an impact.

Customers Interviewed by:

Most job seekers don’t know how to write a proper cover letter. They believe a cover letter is just a “here is my resume” note. This is a wasted opportunity!

In this article, you’ll discover the secret to writing a professional cover letter that’s truly effective. It’s not hard to do and will give you a significant edge over the competition. We’ll walk you through the process in a few straightforward steps and provide examples to help you along the way.

Ready to get started? Let’s dive in and create a cover letter that opens doors to your next opportunity.

What is a cover letter and do you really need one?

A cover letter is a short document (around 300 words) that accompanies your resume. Your cover letter should not simply repeat what your resume says . Instead, it should complement your resume, highlight your personality, and potentially address any weaknesses that could otherwise prevent you from getting an interview.

But do you really need a cover letter in 2024? The short answer is YES.

“Over 80% of hiring managers read a cover letter and 60% of applications require one as part of the application,” says career coach Madelyn Mackie . “Even hiring managers and recruiters who say they never read cover letters may find themselves drawn in by a particularly compelling letter.”

In fact, Jobscan analyzed nearly 1 million job applications and found that including a cover letter with your resume makes you  1.9 times more likely  to be invited for an interview compared to those who left out a cover letter.

What’s the biggest cover letter mistake?

The biggest mistake job seekers make when writing their cover letter is to focus only on themselves .

“It’s not about you,” says career coach Susan Schwartz . “It’s about what you can do for them. Talking to them about what they care about—not about what you want—is what’s going to make them want to read your letter. And to hire you!”

According to Schwartz, this is the best way to write a cover letter:

Paragraph 1. A single sentence (maximum two) stating the PROBLEM that the company faces. What is the issue/need/opportunity that this role will address?

Paragraph 2. what solution do you offer how are you the answer to their need again, keep it to a sentence or two., paragraph 3. explanation: what experience do you have that supports your assertion that you can help this paragraph can be 3-4 sentences, but keep it short., paragraph 4. call to action: suggest next steps. not “thank you” but let’s plan to discuss this next week..

Since hiring managers often spend less than 20 seconds on an application, your cover letter needs to grab their attention and get them to look at your resume. By highlighting how your experience matches the job, you make it easier for them to see you as a great fit for the role.

Now let’s examine each of these steps in more detail.

How to write a strong cover letter step-by-step

Now that you know the basics of what to include in your cover letter, let’s go through the process from start to finish to see how you can write a cover letter that will make you stand out from the rest of the candidates.

1. Do your research

Before writing your cover letter, research the company to understand its current challenges and goals. Visit the company website, read their latest news and press releases, and follow their social media channels.

Don’t skip this step! It’s crucial for writing a cover letter that truly resonates with a potential employer and sets you apart from other candidates.

After you’ve researched the company, carefully read the job description. Ask yourself the following questions:

• What specific problems or challenges is this role designed to address?
• How do my skills and experiences align with the job requirements?
• Am I a good fit for the role?
• What unique value can I bring to the company in this role?
• Are there any keywords or phrases that I should incorporate into my cover letter?

After researching the company and the role, you’re ready to start writing your cover letter.

2. Write your opening paragraphs

Many job seekers make the mistake of being too wordy in their cover letters. You’re not writing a novel. Use short words in short sentences. Remember, a hiring manager is going to quickly scan your application, so you need to get right to the point.

Here are some examples of how to start a cover letter:

Dear [Hiring Manager’s Name],

I’ve noticed that NexGen is working hard to stand out in a crowded digital market, and keeping your brand top-of-mind for customers can be tough.

That’s where I come in—I specialize in creating engaging content and smart SEO strategies that boost online presence and drive customer engagement.

I understand that Weissman is seeking to maintain its innovative edge in the dancewear industry while consistently meeting sales and margin targets.

I am confident that my experience and passion for design can help Weissman continue to create stunning, market-leading dancewear.

I understand that Timmons Company needs motivated individuals to manage sales territories and boost product visibility in retail grocery stores around Quincy, IL.

I am excited to bring my self-motivation and sales-oriented mindset to your team, ensuring your products not only maintain their shelf presence but also thrive.

3. Prove you can do the job

Now you need to provide evidence that you’re the right person for the job. The best way to do this is to highlight your relevant experience and achievements. Here are some things you should focus on:

• Specific Accomplishments : Share examples of your successes, such as increasing sales, leading projects, or improving processes.
• Relevant Skills : Highlight the skills that match the job requirements, like planning, organizing, technical proficiencies, or specific industry experience.
• Problem-Solving : Discuss times when you successfully tackled challenges, such as resolving issues, managing conflicts, or implementing solutions.
• Industry Knowledge : Demonstrate your understanding of the field and awareness of current trends and standards.
• Team Collaboration : Mention how you’ve effectively worked in teams, mentored others, or collaborated across departments.

Remember to keep it concise. Your letter isn’t meant to tell your whole story; it’s about making a compelling case that you understand the key aspects of the job.

Your goal is to leave the reader eager to learn more about you. Here are some examples:

“Over the past five years, I’ve led digital marketing campaigns that ramped up organic traffic by 40% and bumped up conversion rates by 25%. I’ve worked with diverse teams to create compelling content that resonates with audiences and used data analytics to refine strategies for maximum impact. My experience with social media management and email marketing also ensures a holistic approach to your digital marketing needs.”

“With over ten years in apparel design, specializing in activewear and dancewear, I have a proven track record of developing designs that resonate with customers and drive sales. My expertise includes conducting global trend research, selecting inspiring materials, and leading teams to transform creative concepts into market-ready products. I am proficient in Adobe Creative Suite and have experience with CLO3D, ensuring that my designs are both innovative and technically sound. My leadership skills have been honed by mentoring junior designers and managing cross-functional teams, fostering a collaborative and efficient design process.”

“With several years of experience in CPG retail sales and merchandising, I have successfully managed sales territories, maintained product placements, and executed promotional strategies. My ability to plan and organize, combined with proficiency in Microsoft Office and familiarity with iPads, positions me well to contribute effectively to your sales team. I am adept at thinking on my feet and delivering results in dynamic environments, ensuring that products are always tagged, rotated, and optimally displayed.”

4. Conclude with a call to action

When wrapping up your cover letter, it’s crucial to include a strong call to action in your closing paragraph. This isn’t just about expressing gratitude—it’s about setting the stage for the next steps in the hiring process.

Instead of a simple “thank you,” aim to propose a specific plan, such as scheduling a meeting or a call to discuss how you can contribute to the company.

Here are some examples of how to end a cover letter :

“Let’s discuss how I can help NexGen Creative Agency achieve its sales goals next week. Please let me know your availability for a meeting.”

“How about we chat next week about how I can help Weissman shine even brighter? Let me know when you’re free.”

“Let’s plan to discuss how my self-motivation and sales-oriented mindset can boost product visibility for Timmons Company next week. Please let me know your availability for a meeting.”

There is no need to add anything more. Time is valuable, so hiring managers won’t spend it on a cover letter that isn’t concise and to the point.

Expert tips for writing a cover letter

We’ve gone over the basics of how to write a good cover letter. Here are some expert tips for formatting and how to make your cover letter even better.

Format your contact information correctly

Before diving into the content of your cover letter, it’s important to format the contact details and header correctly. You’ll need to include your name, full address, phone number, and email address.

Here’s an example:

Personalize your greeting

To whom should you address your cover letter to? “For maximum impact, see if you can find the hiring manager or recruiter for the role, and send your letter to them,” says career coach Susan Schwarz . “Addressing your letter to a specific person will significantly increase the likelihood of someone reading it.”

Check the company’s website or LinkedIn profile to find the name of the hiring manager. However, if you can’t find a specific name, “Dear Hiring Manager” will suffice.

To end a cover letter, you can use “best regards” or “kind regards” followed by your full name.

Show your personality

While it’s important to maintain a professional tone in your cover letter, don’t be afraid to let your personality shine through. But remember, you don’t want to overdo it—keep it concise and relevant .

Here are some ways to show your personality in your cover letter:

• Briefly mention a specific project or experience you enjoyed.
• Highlight a distinctive skill or trait that sets you apart.
• Talk about how your values align with the company’s mission or culture.
• Describe a unique volunteer experience.

Emphasize your adaptability

According to LinkedIn , the top “skill of the moment” is adaptability . This means being open to new ideas, ready to pivot when needed, and always looking for ways to improve. In a world where the only constant is change, being adaptable can set you apart.

Here’s an example of how to incorporate adaptability into your cover letter:

“In my previous role as a CPG retail sales merchandiser, I consistently demonstrated my ability to adjust to changing market conditions, customer preferences, and sales strategies. This adaptability allowed me to increase sales by 25% in a highly competitive market.”

Show enthusiasm

Research shows that 40% of employers would not hire a candidate if they lacked enthusiasm. Remember, you’re much more attractive to employers when you’re on fire .

Here’s an example of how to show enthusiasm for the company you’re applying to:

“I’ve long admired Weissman’s commitment to the dance community and the artistry of your costumes. Your dedication to empowering performances and celebrating creativity is inspiring, and I’m excited about the opportunity to join your passionate team.”

Balance professionalism with friendliness

Try to strike a balance between a professional and friendly tone. Don’t use overly formal language, but make sure your writing is polished and error-free. Use humor sparingly, as it can be easily misinterpreted.

This approach helps you come across as both competent and personable, making you an ideal candidate.

Cover letter do’s and don’ts

• Do personalize . Address your cover letter to a specific person whenever possible.
• Do be concise . Keep your cover letter to one page.
• Do show enthusiasm . Mention specific reasons why you want to work there.
• Do include measurable accomplishments . These are achievements that can be quantified , such as increasing sales by a percentage.
• Do show your personality . Share brief anecdotes or unique experiences relevant to the job.
• Do be professional yet friendly . Avoid overly formal language.
• Do proofread your cover letter. A single mistake can damage your chances of getting an interview.
• Do include a call to action. Suggest scheduling a meeting or a call.
• Don’t be too formal . Strike a balance between professionalism and friendliness.
• Don’t overuse humor . Humor can be easily misinterpreted or come off as unprofessional.
• Don’t repeat your resume . Your cover letter should complement your resume, not repeat it.
• Don’t include irrelevant information. Focus only on what’s most relevant to the job you’re applying for.
• Don’t use clichés . Phrases like “I am a hard worker” or “I think outside the box” are overused and add little value.
• Don’t make excuses . Avoid explaining gaps in employment or other potential negatives.
• Don’t forget to tailor each letter . Customizing each cover letter will help it pass through Applicant Tracking Systems (ATS).

Cover letter examples

Here are a few cover letter examples that show how to highlight your skills, show your personality, and match your experiences with the job.

Cover letter example for someone with no work experience

Starting your career can be challenging, especially when you don’t have much experience to showcase. But don’t worry—a well-written cover letter can highlight your strengths and potential.

• Addresses the company’s needs : The letter begins by acknowledging the challenges the company faces, demonstrating an understanding of the industry and the company’s needs.
• Offers a solution : The candidate clearly states how they can provide value by offering a fresh perspective and innovative ideas.
• Highlights relevant experience : Even with limited work experience, the letter mentions a successful internship project that aligns with the job’s requirements.
• Shows enthusiasm and passion : The mention of a passion for sustainability and eagerness to contribute to the company’s efforts showcases the candidate’s genuine interest.
• Proposes next steps : The call to action is clear and professional, suggesting a meeting to discuss how the candidate can contribute, which shows initiative and confidence.

Cover letter example for someone changing careers

Changing careers can be a bold and exciting move, especially when you have a strong foundation of transferable skills. The following example of a cover letter demonstrates how to effectively highlight your previous experience and enthusiasm for a new industry.

• Engaging opening : Starts with a bold question that captures attention and sets the tone for the rest of the letter.
• Clear value proposition : Quickly establishes how the candidate’s project management skills can benefit the finance industry.
• Relevant experience : Highlights a specific project that showcases the candidate’s ability to improve efficiency and manage complex tasks.
• Expresses enthusiasm : Shows genuine excitement about the career change and the specific company.
• Call to action : Concludes with a clear and confident call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Cover letter example for someone re-entering the workforce

Re-entering the workforce after a significant break can be challenging, but it’s also an opportunity to showcase your resilience and the valuable skills you’ve developed during your time away.

The following cover letter example demonstrates how to effectively address employment gaps while highlighting your strengths and enthusiasm for the role.

• Strong opening statement : The cover letter begins with a compelling statement about the importance of adaptability and innovation, setting a positive and forward-thinking tone.
• Addresses employment gap : It acknowledges the employment gap upfront, providing context without dwelling on it, which demonstrates honesty and transparency.
• Highlights relevant experience : The letter emphasizes past accomplishments and specific projects, showcasing the candidate’s skills and ability to deliver results.
• Shows enthusiasm for the role : The candidate expresses excitement about re-entering the workforce and aligns their values with the company’s mission.
• Proposes next steps : It ends with a clear call to action, suggesting a meeting to discuss how the candidate can contribute to the company’s success.

Generate a perfectly crafted cover letter in seconds

If you’re still having trouble writing your cover letter, try Jobscan’s AI cover letter generator . It analyzes both your resume and the job ad to create a completely original cover letter customized for the job you’re applying for.

To learn more about how the cover letter generator works, watch this brief video:

You can try Jobscan’s cover letter generator for free below:

Key takeaways

Follow these key takeaways to write a compelling cover letter that sets you apart from other candidates and opens doors to new career opportunities.

• Write with the employer’s needs in mind. Explain how you can address their specific challenges and contribute to their goals.
• Keep it brief . Use short sentences and paragraphs to make it easy for hiring managers to scan quickly.
• Address your letter to a specific person . If you can’t find a name, “Dear Hiring Manager” will suffice.
• Showcase your relevant experience. Use specific examples to demonstrate your abilities.
• Inject your personality. Share brief anecdotes or unique experiences relevant to the job.
• End with a strong call to action . Suggest a meeting or a call to discuss how you can contribute to the company’s success.
• Proofread your letter. A single error can torpedo your chances at getting an interview.
• Show enthusiasm. Showing excitement and a willingness to learn can make you a more attractive candidate.

A cover letter should be one page long, consisting of three to four paragraphs. The total word count should be around 250-400 words.

When you don’t have a specific name, you can use “Dear Hiring Manager.” Avoid using “To Whom It May Concern,” as it is considered old-fashioned.

When emailing a cover letter, use a clear subject line like “Application for Content Developer – [Your Name].” Paste your cover letter into the email body. Attach your resume.

Yes, a cover letter is necessary because good first impressions are important. By highlighting your qualifications and showing enthusiasm for the role, you can gain an advantage over someone who doesn’t send one.

Employers look for personalization in a cover letter, showing that it’s tailored to the specific job and company. Highlight relevant experience and skills that match the job requirements. Include specific achievements that demonstrate your capabilities and contributions.

Yes. Providing specific examples of your achievements helps demonstrate your skills and qualifications, making your application more compelling to employers.

A cover letter starts with your contact information, first and last name, the date, and the employer’s details. Begin with an introduction about your suitability for the role. Include a brief section highlighting relevant experience and skills with examples. Conclude by asking for an interview.

The primary goals of a simple cover letter are to make a good impression, get someone to read your resume, and offer you a job interview. It also shows you have good communication skills, which are highly valuable in today’s workforce.

The opening sentence should state the problem the company faces or pose a thought-provoking question to grab the hiring manager’s attention.

Robert Henderson, CPRW, is a career advice writer and a resume expert at Jobscan.

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CVs & Résumés

• Oct 27, 2023
• 14 min read

How to Write a Cover Letter: 20 Essential Tips (+3 Examples)

The document that gets you noticed by employers.

Chris Leitch

Editor-in-Chief & Résumé Expert

Reviewed by Electra Michaelidou

Cover letters are the bane of every jobseeker’s existence. But they’re a necessary evil.

Indeed, most hiring managers will use your cover letter to evaluate your candidacy and decide on whether reading your résumé is worth their time , never mind inviting you to an interview.

That’s why it’s so important to spend time and careful thought in writing the least generic and most compelling cover letter you can.

Not sure how to write a letter that grabs the hiring manager’s attention?

In this article, you’ll find a curated collection of 20 tips that will walk you through the entire process, from start to finish — plus examples to inspire you and a free template to ensure job search success in 2024 .

Getting started

Before you put pen to paper (or hand to keyboard), you’ll first need to do some prep work for your cover letter:

1. Understand the purpose of a cover letter

Writing a cover letter is so much more than simply a way to express your interest in an open position. It’s a way to effectively market yourself as the ideal candidate for said position.

Essentially, your letter should do four things:

• Relate your skills, experience and qualifications to the target job.
• Explain why you want the job in question.
• Demonstrate your interest in the company.
• Invite the reader to follow up with you regarding the job opportunity.

Keeping all this in the back of your mind as you set out to write your letter can help you write a better one.

2. Review the job description

It’s time to go back to the job description of the position you want to apply for, and carefully read it — and read it again — to really understand what the employer is looking for in the ideal candidate.

As you read through the description, make note of any important keywords and phrases , as well as any special instructions. All this will come in handy during the writing stage, which we’ll get to shortly.

3. Research the company

Find out as much as you can about the company you’re applying to. Check out their website (paying special attention to their mission, values and culture), read up on company news and announcements, and go over employee reviews.

The more you know about your potential employer, the better you can personalize your letter to them. For example, if they’re planning to expand operations to Asia, you could highlight your fluency in Mandarin or Hindi , or how you previously worked in Japan for five years and have an extensive list of useful industry contacts.

4. Identify your unique selling point

Everyone has a unique selling point. It could be being fluent in seven languages, having a knack for turning failing companies around, or being the winner of a highly prestigious industry award.

Take the time to identify your own USP — essentially what makes you unique among your competition — by assessing your skills , experiences, qualifications and accomplishments. This should then be the focus of your letter.

Writing your cover letter

Now it’s time for the actual writing part. Just keep the following tips in mind:

5. Focus on what you bring to the table

One of the biggest cover letter mistakes that you can make is making it all about you — think: “I am applying for this job, as I believe it will help me develop my skill set and expand my knowledge.”

Employers don’t want to feel like they’re a steppingstone onto something bigger and better. They want to know what you can do for them , not what they can do for you . So, focus your letter around how your past experiences and achievements can help you contribute to their company’s success.

6. Incorporate keywords

Consulting the list of keywords and phrases that you identified when reviewing the job description, figure out how you can naturally incorporate them into your letter .

For example, if “in-depth knowledge of SEO” is listed among the position’s requirements, you could work the exact phrase into your letter, like so: “With 8 years of experience in copyediting for leading digital publications, I have in-depth knowledge of SEO and social media marketing .”

That said, don’t go overboard. Only do this for the most relevant and important keywords, and only where it makes sense to do so.

7. Don’t apologize for skills you don’t have

While you should, ideally, be applying for jobs that you’re qualified for, you (or anyone else) will never meet 100% of the position’s requirements — and that’s okay. What’s not okay is apologizing for your shortfalls.

When you bring attention to the skills or qualifications that you lack, you’re setting yourself up for failure, as your lack of confidence will rub off on the hiring manager . Instead, direct their attention to your strengths.

8. Use numbers and metrics

Don’t just tell the hiring manager that you’re good at something — show them, too. A simple trick to achieve this is to quantify your achievements with numbers and metrics, as doing so provides concrete evidence of your impact and results in past jobs.

For example, instead of simply saying that you have a “track record of increasing revenue”, mention how much revenue increased by because of your efforts — like so:

As the Vice President of Sales at Company ABC, I increased annual revenue by 45% in just one year, doubling our client base and establishing strong relationships with key stakeholders.

9. Don’t rehash your résumé

Your cover letter is meant to complement — not replicate — your résumé.

While it should touch upon the content of your résumé (that is: your experiences, skills and accomplishments), your letter should “zoom in” on the most salient points of your résumé and talk about your experiences in a way that you otherwise couldn’t highlight there, given the limited space you have.

Still, make sure that the information you’re touching upon in your letter has already been included in your résumé — don’t introduce brand-new skills, achievements and experiences.

10. Be concise

At the heart of impactful writing is conciseness. This helps improve clarity, keep your reader engaged and even enhance your credibility.

Keep your cover letter to one full page at most — and half a page at least — and aim for a total of 250–400 words. Also, use short sentences (no more than 25 words), limit paragraphs to 3–5 lines, and consider using bullet points to break down longer paragraphs into easily digestible chunks.

11. Use active voice

The active voice (eg: “Zombies ate Karen”) is far more direct, impactful and compelling than the passive voice (eg: “Karen was eaten by zombies”). It also makes you sound more confident and professional.

Of course, the passive voice sometimes works better than the active voice (such as when you want to emphasize the action over the subject), but try to steer clear of it as much as you can. You can do this by watching out for “by” phrases and “to be” verbs (“be”, “is”, “being”, “been”, etc).

12. Get the tone right

It’s not just about what you say in your cover letter; it’s also about how you say it.

It’s a good idea to match your writing style to that of the company . If their website’s tone of voice is formal, then adopt the same tone in your letter. If they’re quite laidback, though, then use a more upbeat and friendly tone.

As a general rule of thumb, keep it professional — but try to work in a bit of your own personality (without going overboard).

13. Use positive language

In your cover letter, positive language can increase optimism in the reader of you and portray you as a credible and respectable applicant .

Where possible, use “I am” and “I have” phrases (which demonstrate confidence), as opposed to “I feel” and “I believe” phrases (which are subjective and imply uncertainty in your own abilities). Likewise, eliminate weak words and phrases like “some knowledge” and “fairly experienced”, and generally try to use language that shows agreement, flexibility or incentive.

14. Follow any special instructions

Some job descriptions include special requests for cover letters, such as answering specific questions, listing salary requirements (which is rare but not unheard of) or using a particular file type. It is beyond imperative that you follow any such instructions precisely .

If you don’t, the hiring manager will inevitably assume that you’re either a) lazy or b) unable to follow basic instructions — either way, it will land your job application in the rejection pile .

15. Don’t overuse “I”

While your letter should use a first-person perspective, you need to be careful that it doesn’t end up sounding like your autobiography and creating the perception that you’re self-centered .

As such, it’s a good idea to minimize the use of personal pronouns like “I” and “my” where possible. If you can, rework sentences that contain instances of “I”, especially at the beginning — without, of course, sacrificing proper grammar.

16. Speak to the reader

When you speak to the reader, and not about them, you can better connect with them . As a result, they’ll be more inclined to shortlist you, as you’ve already got some rapport going.

Do this by addressing the hiring manager by name in your letter’s greeting, highlighting the common ground you found during your research, and incorporating personal pronouns like “you” and “your” (where it makes sense to do so).

As a lifelong fan of Company ABC, I was excited to learn that you’re currently looking for a Junior Accountant to join your San Francisco-based team.

17. Use plain English

You may be applying for a highly technical job, but your application will likely (at least at first) be read by a recruiter or HR manager who isn’t at all familiar with terminology frequently used in your field.

As such, it’s best to use plain English that everyone can understand — regardless their job title or even language proficiency — and to keep industry jargon to an absolute minimum .

Testing your cover letter

You’ve finished writing your cover letter and you’re ready to submit it, but wait — don’t hit the “Apply” button just yet:

18. Proofread

Always make the time to proofread your cover letter ( and résumé! ) before sending it off.

Ideally, you should take a couple of hours away from your letter , allowing yourself to recharge your batteries and come back to it with a fresh pair of eyes.

Try different proofreading techniques , like reading your letter backwards, reading it aloud, and focusing on one issue at a time (capitalization, verb tenses, spelling, punctuation, and so on).

19. Ask for feedback

As you’re the one writing your cover letter, it’s sometimes difficult to be unbiased when reviewing your own work . After all, you know what you’re trying to say — which makes it easier to miss mistakes in terms of structure, flow and grammar.

For this reason, it’s a good idea to ask friends, relatives, teachers or, even better, a professional résumé writer for their feedback. Email them a copy of your letter, including a link to the job you’re applying for and a list of things you particularly want their input on.

20. Email your letter to yourself

Finally, it’s important to make sure your document works properly when opened . You can do this by sending a test email (with your letter attached) to yourself and opening it on a different computer.

This is a great way to check your letter’s formatting, and fonts especially — indeed, the font you’ve chosen may not be supported by the hiring manager’s operating system. This will result in a replacement font being displayed, which could potentially impact your cover letter’s overall look and feel for the worse.

Check out our video with our best cover letter tips:

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Cover letter template

Our free, ATS-optimized cover letter template is both editable and easy to use, and comes complete with helpful suggestions and practical tips to guide you in crafting your own job-winning letter.

Download the template by subscribing below:

Cover letter examples

Need some writing inspiration? We’ve crafted three cover letter samples, each tailored to a specific situation, to help you get started — all based on our collection of professionally designed premium templates.

1. Changing jobs (and employers)

If you’ve decided it’s time to move on to greener pastures , your cover letter should highlight what you can do (and that you do it well) and how your past success and results can benefit the company you’re applying to. Consider this cover letter example:

Get the Active template

2. Applying for an internal position

If you’re eyeing an internal position that has recently opened, you’re at an advantage as you know more about the company’s internal structure, culture and priorities than you would if you were applying to a different company. For internal position cover letters, it’s always a good idea to name-drop a recommendation or referral, like in this sample:

Get the ATS-Friendly Template

3. Applying for a scholarship

Cover letters aren’t strictly reserved for applying for a job or an internship. They can also be used for scholarship, grant and even college applications, where you should highlight your dedication, passion and goals. Consider this sample scholarship cover letter:

Get the Savvy template

Cover letter FAQs

If you still have questions about cover letters, fret not: we’ve got the answers.

What is a cover letter?

A cover letter is a one-page document that you submit as part of your job application (alongside your résumé). It’s, essentially, a piece of persuasive writing that introduces yourself to potential employers and conveys why you’re a great candidate for the position.

Do I even need one?

Yes, cover letters are absolutely necessary . Hiring managers expect you to include a cover letter in your job application , and if they can’t find one attached, they’ll likely assume that you don’t really care about the job — which could mean instant rejection. The only time you should ever skip the cover letter is when the job description specifically requests you to (which is rarely the case).

How should I structure my letter?

Your cover letter should consist of three main parts: an opening paragraph (introducing yourself and why you’re applying), the middle paragraphs (highlighting why you’re a great fit for the job) and a closing paragraph (expressing gratitude and highlighting a call to action). Make sure to also include a professional greeting and a complimentary close.

How should I design my letter?

Your cover letter should complement your résumé’s design and overall look . This means using the same fonts and colors, and adopting the same formatting across both documents (and any other supplemental documents, for that matter). This will effectively help you create a consistent personal brand .

How should I submit it?

This depends on the employer’s preferred method. You’ll typically find this information at the end of the job description, where you’ll be asked to either complete an online form or send an email. In the case of the latter, make sure to write a short, descriptive subject line like “John Smith — Application for Junior Accountant Position”.

Key takeaways

While your résumé is what gets you the interview , it’s your cover letter that opens the door in the first place. But a cover letter takes careful thought and effort — get it wrong, and that door is swiftly closed in your face.

Using the tips and examples we explored in this article, you’ll hopefully be able craft a cover letter that not only keeps said door open, but that also gets you through it .

To sum up, here’s what we learned about writing a strong cover letter:

• Do some prep work. This includes reviewing the job description and identifying your USP, which will be helpful when you get round to writing your cover letter.
• Be strategic. Focus on how you can contribute to the company’s success, incorporate relevant keywords, use numbers and examples, and follow any special instructions.
• Review examples for inspiration . But don’t copy/paste content you find online; use your own words to tell your story and make your letter yours .
• Add the finishing touches. Proofread your cover letter before sending it out, and ask a trusted friend to look over it too.

Got a question? Let us know in the comments section below!

Originally published on June 28, 2017.

Job Applications

Finding a Job

Cover Letters

Tips for Writing a Cover Letter That Will Stand Out

First tip on how to write a cover letter

Use fewer words to say more, tailor your cover letter to a specific job, be proud of your past accomplishments, address the hiring manager personally, use keywords from the job description, throw in numbers and examples, more ‘don’ts’ when writing a cover letter, last cover letter tip: proofread your work.

In this age of digital recruiting, do you really need to write something to accompany your resume or job application? Is writing a cover letter really important? Here’s a tip for you: The short answer is yes!

Yet, far too often, job seekers treat the process of writing a cover letter as an afterthought to submitting a resume. Or they don’t bother to write one at all.

Your cover letter is your introduction to a prospective employer. It’s also an opportunity to make a great first impression and to showcase why you’d make a great hire. So don’t squander it.

These days, it’s unlikely a cover letter, like your resume , would be something you’d print and mail to a hiring manager. In fact, it may not be a letter at all. The savviest job seekers will include the modern equivalent of a targeted cover letter in the body of an email message or an online job application.

Take a look at these cover letter tips that will convince hiring managers and HR professionals to call you for an interview.

The first cover letter tip is straight to the point: Don’t rehash your resume. Your words should do more than restate salient details from what’s already in your resume. The cover letter is where you should promote yourself, describe your ambition and express your enthusiasm for a new role and company in a way that is distinct from your resume.

Check out this brief checklist of important functions of a targeted cover letter:

• A cover letter specifically relates your skills and experience to the job description and requested qualifications.
• It explains why you would love to have the job in question.
• It shows you’ve done research on the company, by commenting on its mission or key leadership.
• It finishes with a call to action that invites the hiring manager to follow up with you regarding the job opportunity.

The barrage of information coming at all of us today has created attention spans that are shorter than ever before. Cover letters are no exception. Managers are often inundated with applications, so economy of words matters.

In fact, keep it brief with a three-paragraph format, using each paragraph to focus on an aspect of your application.

• Start with an attention-grabbing introduction that expresses your enthusiasm about the position and the company. If you have a referral, drop their name here.
• This is your sales pitch where you address your top skills, accomplishments and attributes, and explain why your qualifications relate to this particular role or company.
• Finally, restate briefly how you can add value, thank the hiring manager for their consideration and initiate the next step by saying you’d like to follow up with a call or an interview.

For more tips related to that last paragraph, read about how to write a cover letter closing .

Don’t use a one-size-fits-all cover letter template for all the positions you apply for. If you do, you’re missing the point: Only a letter that’s targeted to the job at hand will make a positive impression.

Write a cover letter employers can’t ignore by tying it to the elements of the job that match your unique skills and experience. What are they asking for that you’re especially good at? What would make your contribution unique? Those are the points to stress when writing a cover letter.

Just as important, gather facts and figures that support your claims with details. For example, if you’re applying for a managerial role, mention the size of teams and budgets you’ve managed. If it’s a sales role, describe specific sales goals you’ve achieved.

In addition to highlighting your talents, you can further personalize your cover letter by demonstrating your familiarity with the specific industry, employer and type of position.    

Companies want confident employees who love their work. They know these are the people who tend to perform better, serve as stronger team members and have greater potential to grow along with the business.

Draw attention to specific examples of projects you’ve worked on that make you an ideal candidate, and don’t hesitate to brag a little about your most pertinent achievements. Consider adding a sentence or two — or even a bullet list, as long as you’re not duplicating your resume — of key achievements backed up with quantitative data. Did you increase revenue by identifying tax savings worth $50,000 a year, win six design awards, quadruple the company’s social media following? Here’s the place to mention it.

Upload your resume to be considered for jobs that match.

How would you feel if you got an email addressed, To Whom It May Concern? Just as you personalize your resume to the role, you should also address the cover letter to the person actually hiring for the position, as opposed to Dear Employer. If it’s not spelled out in the job posting and you can’t find it on LinkedIn, be proactive and call the organization’s main phone number and ask for the name and title of the hiring manager.

If you’re still in school or just out, your career services office may be able to help you identify the right contact at a company.

Many employers use resume-filtering software that scans for keywords and evaluates how closely resumes and cover letters match the preferred skills and experience. That means your cover letter should incorporate key phrases you’ve identified in the job description — if they honestly match with your background and strengths.

During the writing process, carefully review the job ad for the type of degree required, the number of years’ experience needed, and desired software skills, organization and communication abilities, and project management background.

If you want to know how to write a cover letter that stands out, show how you’ve had a measurable impact on an organization. Did you bring in new clients, make a process more efficient, spearhead some campaigns? Provide specific numbers, percentages to show growth, or a range or estimate to quantify results.

Offering examples can also help you illustrate what you’ve achieved or elaborate on the specifics. Show, don’t tell, whenever possible when you describe what you’ve done and what you can bring to your next position.

• Don’t overshare — Showing some personality is generally fine, but keep the focus on your career. Stick to pertinent facts and omit personal details unrelated to your ability to perform the job.
• Don’t go overboard with self-celebration — Employers expect job candidates to use the cover letter to toot their own horn. (That’s the whole point, right?) Instead of bragging about being the “world’s best UX designer” or a “marketing superhero,” job seekers should provide concrete information that conveys value and impact. Bold statements are OK, as long as you back them up with facts.
• Don’t make demands — Zero in on what you can do for the employer, not what you hope to gain from the company. It’s both presumptuous and off-putting to cite salary demands before you’ve even landed a phone or video interview . The same goes for bringing up the perks and benefits you expect.
• Don’t fail to follow directions — Employers often provide specific instructions in the job ad, such as submitting your resume and cover letter in a certain file format or referencing the job title or requisition number. Before you upload your letter or hit the send button, reread the job posting to make sure you’ve done everything the employer asked so you don’t raise red flags.

Last, but decidedly not least in these suggestions and tips for how to write a cover letter, proofread your work. This is not just a cover letter tip, of course, but also applies to resumes and other important correspondence and documents. After you’ve made a strong argument for your candidacy and given your letter a final polish, ask a friend or family member with a strong eye for typos and good grammar, punctuation and spelling skills to review it. Include a copy of the job posting to make sure you’ve hit all the right points.

Then do it. Press send!

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Top 10 Cover Letter Writing Tips

Advice for Writing a Top Notch Cover Letter for a Job

Maddy Price / The Balance

Are you working on a cover letter to send with your resume? It's important that your cover letter makes the best impression, because it's what can help you secure a job interview.

When you need to write a cover letter to apply for a job, it's sometimes the small things that can make a big difference. The closer to perfect your letter is, the better your chances are of impressing the hiring manager.

Follow these tips and techniques for sending a top-notch cover letter, and you will increase your chances of getting an interview.

Select the Right Type of Cover Letter

 Fizkes /  iStock / Getty Images Plus

There are  several types of cover letters  that can be sent to employers and contacts. For example, there are traditional cover letters (also known as application letters ), which are written to apply for specific job openings. If you know some who can refer you for a job, you'll want to write a referral cover letter .

There are also letters of interest (also known as prospecting letters), in which you ask about possible job openings at a company. Cold contact cover letters are written to companies that haven't advertised job openings.

Be sure to choose a type of cover letter that reflects what you are applying for, why you are writing, and what you are requesting.

Go Beyond Your Resume

Chris Ryan / OJO Images / Getty Images

Your cover letter should not be just another version of your resume. Instead, this letter should provide specific evidence of what you will bring to the company .

For your letter, pick two to three skills or abilities you want to highlight. Then offer examples of times you demonstrated those traits.

For example, if you want to highlight your experience and skill tutoring children, provide an example of how you successfully tutored a student. You can include a particular teaching moment when you were particularly successful.

These examples are what will make your cover letter different from your resume.

Whenever possible, include numbers to show how you have added value to previous companies you worked for. In the example mentioned above, you might provide data on how your previous students’ grades improved while working with you.

If you are a recent graduate or otherwise do not have a lot of work experience, you can highlight some of your transferable skills in your resume. Provide evidence from projects, classes, volunteer work, etc. that demonstrates that you have these skills.

Write a Custom Cover Letter for Every Job

A hiring manager can quickly tell if you have written a generic cover letter that you use for every job. That is a quick way to get your application thrown out. Instead, take the time to customize your cover letter so it reflects your interest in the specific position and company you're applying to.

Target each letter to fit the specific job. The best way to do this is to  match your qualifications to the job :

• First, look carefully at the job listing.
• Second, select two or three skills, abilities, or experiences that the job requires that you know you have.
• In your letter, provide examples of times that you demonstrated each of those skills.

Include  keywords  from the job listing in your cover letter as well. For example, if the listing says the ideal candidate has experience with “data-driven decision making,” you might include an example of a time you used data to make a decision or solve a problem.

Take the time to showcase your personality  and explain how you'd be a terrific fit for the position and the company.

It can be ​time-consuming to write a custom cover letter for each job you apply for, but it's important to take the time and effort. A custom letter will help the reader to see, at a glance, that you are a good match for the job.

Don't Point Out What You're Missing

Generally, don’t apologize for anything in your cover letter. There are some things you don't need to include in a cover letter . If you lack a required skill or degree, don’t mention it. That will only highlight what you don’t have. Instead, focus on highlighting the skills and experiences you do have, and explain how they make you a great fit for the job.

However, when you have recent gaps in your work history (within the past year or so), whether from being laid-off and out of work, taking time out from the workplace to spend with your family, traveling, going back to school, or for any reason, your cover letter gives you an opportunity to  explain an employment gap .

If you decide to mention this employment gap in your cover letter, do so very briefly, then quickly return to highlighting your skills and abilities.

Try to Find a Contact Person

It's not always easy to find a contact person to address your cover letter to, but it's worth spending some time trying. When it comes to cover letters, taking the time to get personal is really important. Find out as much as you can about the company and the  hiring manager .

Be sure to address your cover letter to the specific hiring manager who will be reading your letter. If you don’t know who that person is, check out the company website, or even call the company and ask.

If you can’t figure out who will be reading the letter, address your letter with the greeting, “Dear Hiring Manager.”

If you have any contacts at the company who referred you to the job or are willing to put in a good word for you, mention their names in the first paragraph of your letter. This is a great way to gain an employer’s interest. However, make sure you have checked with your contacts in advance and asked if they are willing to give you a referral .

Format Your Cover Letter Properly

It's essential for your first impression to be a good one, because that's a step towards getting an interview. You will want your cover letter to not only to include the proper information, but also to look polished and professional. Therefore, be sure to format your cover letter properly. If you are sending a physical letter, use business letter format. Include your contact information, the date, and the contact information of the employer at the top of the letter.

If you are sending your cover letter as an email , your format will be a bit different. You will also need to include a subject line that mentions your name and the job title.

A  cover letter should not be longer than a page (three to four paragraphs at most).

If your cover letter is a bit too long, you can adjust the margins to give yourself more space.

However, you want to have plenty of white space in your cover letter, so don’t make the margins too small.

Also include a space between your greeting, between each paragraph, and after your closing. This will add white space as well. No matter how you send your cover letter, be sure to pick a simple, readable font . 

Be Yourself and Show Your Personality

You want your cover letter to be professional, but you also should be clear about what you have to offer the employer—and that's you and your credentials. Professional doesn't mean that you have to use awkwardly formal language. Avoid phrases that don’t feel natural, like “Dear Sir or Madam,” or “I wish to convey my sincere interest in a position at your exquisite institution.” Instead, use clear, straightforward language.

Also avoid clichéd, overused phrases that hiring managers are sick of reading (“go-getter,” “team player,” etc.). Replace those phrases with power words like “initiated” and “collaborated.”

You want to come across as polite and professional, but not fake. Don’t use language that feels uncomfortable or corny. Read more about how to show your personality in a cover letter .

Use Cover Letter Examples and Templates

Take the time to review cover letter examples before you start writing your own letter to apply for a job. Examples can give you an idea of how to structure your letter, and what information to include.

Also check out some cover letter templates , which can help you format your letter. A template also gives you the framework you can personalize for your own letters.

While it is useful to look at templates and examples, be sure to change any letter sample to fit your own skills and abilities, and the position you are applying for.

Proofread and Edit Your Letter

Because hiring managers look at hundreds of applicants, a small typo can make or break your chances of getting an interview. Therefore, be sure to thoroughly proofread your cover letter(and all of your application materials, for that matter).

Read through your letter, looking for any spelling or grammar errors. Make sure you have the correct company name, hiring manager’s name, date, etc. in your heading.

Reading your letter out loud is a useful way to check for mistakes.

Consider asking a friend or family member to read your letter as well. Ask them to check for errors, but you can also ask for more general feedback. Ask whether or not your friend is convinced that you are a great fit for the job after reading your letter.

Follow the Instructions in the Job Posting

The most important part of sending a cover letter is to follow the employer's instructions. If the job posting says to include your cover letter and resume as an email attachment , attach Microsoft Word or PDF files to your email message. If the hiring manager says they want you to submit your materials using an online application system , don’t email or mail a physical application.

If you need to email your cover letter , be sure to include your name and the job title of the position in your message.

It's important to send your cover letter and resume attachments correctly, to include all the information requested so your message is read, and to let the receiver know how they can contact you to schedule an interview.

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Cover letter tips: 20 ways to make yours work

1. A cover letter is a professional business letter, but it should also be personal.

2. find a tone that exudes confidence and competence, but never arrogance., 3. on the other hand, don’t make the mistake of being too humble., 4. write about the company’s needs, not yours., 5. write “like a boss” without claiming to be one., getting the structure and writing just right, 6. hold your cover letter to one page., 7. start with a standout header., 8. in proper business letter style, you need the recipient’s name and address too., 9. use a greeting that addresses the hiring manager by name. , 10. write an irresistible introduction that compels the recipient to keep reading., 11. use the body of your letter to make an unbreakable case., 12. conclude with a call to action. ,  13. find an appropriate closing salutation, and add your name.,  14. save your cover letter as a pdf., 15. use a modern, professional, readable font at 10-12 points., 16. use one-inch margins on all sides of your letter., 17. align text left., 18. leave a space between paragraphs, and do not indent., 19. use paragraphs of roughly equal length, and avoid paragraphs that are too long., 20. leave an appropriate amount of white space..

• What are the 7 things you should include in your cover letter?

How do I make my cover letter stand out?

What information should not be included in a cover letter.

Writing a cover letter can be a dreaded task, but with a little guidance and some expert cover letter tips, it might just be the document that wins you the job. In case you need any convincing, a cover letter is almost always an essential companion to a resume . Surveys of hiring managers have found that the failure to include a cover letter is among the top reasons job applications with only a resume are rejected.

While your resume focuses on the facts of your work experience, education and skills, your cover letter gives you the chance to make a human connection with the hiring manager and expand on your biggest achievements. The extra effort that goes into your cover letter might just land you on the shortlist for the interview.

With that, let’s dive into our top 20 tips for writing a good cover letter.

Here is exactly how you can write a cover letter that will stand out from the crowd, and help you land that interview.

For ideas and inspiration, don't forget to have a look at our growing collection of 180+ occupation-specific cover letter examples and writing guides.

Cover letter basics: the devil is in the details

The goal of a cover letter is to establish a personal connection with a hiring manager . Despite all the automation in today’s hiring landscape, employment decisions are made by people just like you. Charisma and passion for the job can go a long way.

Do not write your cover letter like a robot, using stock phrases and HR cliches. Do not be cold and distant, like you’re cautiously approaching someone you don’t know, or like you’re writing this letter just because you have to.

Be warm, friendly, human, personable, relatable, likable. Nobody wants to hire someone they don’t like. If a machine could do this job, they wouldn’t be looking for a person. So write like someone the recruiter would want to meet for lunch — bearing in mind that if all goes well, the two of you may have to do exactly that.

Nobody likes people who are arrogant, superior or egotistical. Yet you do have to blow your own horn in a cover letter, portraying yourself in the best light possible.

It's a fine line you need to walk to find the right tone for your cover letter. Yes, you’re great, but you don’t have an oversized ego and don’t consider yourself better than everyone else. 

This cover letter tip requires you to embrace an oxymoron called “humble boasting.” You want to lay out the qualifications that will make the recipient of the letter think you are, in fact, better than other candidates. Yet you don’t want to write like you’re God’s gift to this profession and the company would be crazy not to hire you.

Some cover letters seem to be written by people who are so self-effacing that even they sound like they don’t think they deserve the job. 

They may note that they have little experience in the field, yet they would feel “enormously privileged” to have a chance to give it a try. They may promise that they are “quick learners” who will catch on fast. They may say that they would be “extremely excited” to be invited for an interview — like it would be a huge surprise to them if this job application bore any fruit.

Low self-esteem is never a selling point in a cover letter. Nobody wants to give you a job because they feel compassion for you. If you have a tendency to undervalue yourself, throw that out the window and write a letter that projects a little moxie. Never beg for a job, and never let recruiters think they would be doing you a favor by offering you one.

Always remember that a cover letter should be about the employer’s needs, not yours. You are not writing to convince anyone that you deserve a job. You are writing to convince a manager that you can help solve the company’s problems — not that the company can help solve yours.

Convince your cover letter recipient that you can help the company improve its efficiency, its effectiveness and its bottom line. While there’s no denying that the bulk of this letter will be about you, you must find a way to convince employers that your contribution will help them . 

Before you start writing, make a cover letter outline , it helps you keep your cover letter to the point and keeps the number of words in check.

There are myriad videos on YouTube labeled “like a boss,” where people are filmed doing an excellent job at something  — even if it’s skateboarding. We love these videos because it’s fun to watch people who are good at what they do. 

If you’re not applying for a job as “a boss,” you can at least try to come across as “an equal.” Try to convince hiring managers that you are “one of them” — and that you should have a place at the table because of your competence at doing your job.

But avoid striking a tone that’s too presumptuous or familiar — as if they absolutely have to hire you because you’re so good.

There is plenty of advice out there in terms of writing a cover letter, so we thought that we would summarize it into a simple do and don’t format.

This cover letter tip is crucial. Do not write a cover letter longer than one page — a maximum of 400 words. Demonstrate that you are capable of writing economically, and that you don’t want to waste the hiring manager’s time. No manager wants to read a cover letter that’s longer than one page.

Paradoxically, it’s actually easier to write long than to write short. That's why many people find that their first cover letter draft exceeds one page. Do not be tempted to use a tiny font or half-inch margins to force it to fit. Experiment with different layout styles, and you’ll see that some leave you more room than others. But above all, if your letter runs long, start by cutting the fat from your text. 

Often you’ll find a “widow” — a very short line of text, or even a single word, appearing at the bottom of a paragraph, making your letter one line longer. Find a few words to trim somewhere in the paragraph to eliminate these widows, saving vertical space.

Also known as a letterhead, the header is the space at the top of the page where you provide your name, occupation, address, email and phone number. In addition to supplying your crucial contact info, the header is a design feature that allows you to play with typography, layout, and color to make your overall letter more eye-pleasing.

The header is the easiest part of the letter to write but the hardest to design — and the design is important. This is why we recommend using a cover letter template where the design is already done for you. Resume.io offers dozens of templates featuring a variety of distinctive header designs. We'll discuss the advantages of using a cover letter template in more detail later on. 

The design of your resume and cover letter should be a matching set, using the same fonts, styles and colors. This gives you a “visual brand” and makes it clear that these two documents were meant to go together. If the styles are totally different, it may look like you wrote a new letter and paired it with an old resume, or vice versa. So when choosing a cover letter template, find a resume template that matches it.

This rule is often ignored in the age of email, but a formal business letter is also supposed to include the name, title and address of the recipient. Known as an “inside address,” this goes below the header and is followed by the date. Here is an example, with the header followed by the recipient’s address, date and salutation:

Dr. Martha Peabody

Human Resources Director

University of Arkansas Human Resources 222 Administration Building Fayetteville, AR 72701

Nov. 18, 2023

Is the recipient’s address absolutely necessary when sending an electronic document? Some would say no. But this cover letter tip points out that is it's the proper way to format a business letter “by the book.”

The next five tips on how to write a cover letter will look at one section at a time. To illustrate, we'll refer to the following doctor cover letter example .

Dear Dr. Madeley, 

Having worked as a family doctor in two general practices over the past three decades, I have cared for multiple generations of patients and become an additional “member of the family” in many cases. Your job description for the position being filled emphasizes the close-knit nature of The Medical Care Company’s patient base. From experience, I recognize that in a small-town medical practice such as yours, the level of trust that team members earn in the course of their work cannot be underestimated.

Seeing an average of 25 patients a day over such a long period has found me dealing with some of the rarest medical situations, while also exploring innovative treatment options for some of the most common cases. I know that heart disease, obesity and strokes are particularly frequent in your community. In my last practice, a mix of education and proactive medical interventions helped to reduce heart issues by 45% and obesity rates by 20%. Helping patients to understand what they are doing to their bodies was a contributing factor.

I have taken time out from general practice on two occasions to undertake year-long work experience secondments in a local hospital. These experiences were instrumental in enhancing my knowledge and capacity to provide optimal medical care to patients.

The age profile of my previous patients is consistent with the make-up of your community: many young families and a higher-than-normal proportion of elderly care home residents. I have therefore focused mainly on delivering high-quality care to both pediatric and geriatric patients.

I enclose some references from colleagues and previous patients as a testament to my medical expertise. It would be my pleasure to discuss the opening at your clinic during an interview..

Sincerely, 

Alison Wayde

The cover letter greeting (also known as a salutation ), is the line that starts with the word “Dear” (or some prefer a more informal greeting like “Hello” or “Greetings”), followed by “Mr.,” “Ms.” or “Dr.” and the recipient’s last name.

Always endeavor to address a hiring manager by name. People like to read their own names, and it shows both respect and attention to detail if you’ve bothered to find out the name of the person you need to be writing to. Also, you’re more likely to get a response if you address an individual by name, rather than generically addressing your letter to an entire company or a department within the company.

If you’re responding to a job posting that doesn’t include a name, make an effort to find out who is processing applications for the job you’re seeking. If online sleuthing doesn’t answer your question, just call the company and ask.

Use a greeting that says “Dear Mr./Ms./Dr. (Last Name),”

Never address a cover letter “ To Whom It May Concern ” or “ Dear Sir or Madam .”

Your cover letter introduction — the first paragraph — needs to grab readers’ attention and give them no excuse to stop reading. 

Typically, the introduction will lead with your most impressive qualification for this job, which is often your years of experience in the field. Or if you’re graduating from college with a degree in the field, that may be your top selling point. 

The introduction needs to make it clear which job you’re seeking (as a hiring manager may be responsible for several openings). Otherwise, you need to make a persuasive opening case that you’re the right candidate for the job. Another way of saying this is that you need to hook the fish before you start reeling it into the boat. 

It may also be appropriate to say in the introduction how you heard of the job. And if you have contacts who already work at the company, it may be useful to say so. 

Here is the cover letter greeting and introduction from our doctor cover letter example.

Having worked as a family doctor in two general practices over the past 30 years, I have cared for multiple generations of patients and become an additional “member of the family” in many cases. Your job description emphasizes the close-knit nature of your patient base, and when you work in a small-town practice such as yours, the level of trust that you earn in the course of your work cannot be underestimated.

Figuring out how to start your cover letter can be one of the most challenging parts of the whole application process. It’s also one of the most important. According to Yahoo Finance, 77 percent of hiring managers say they would give preference to a candidate who submitted a cover letter – even if the application said it was optional!

The central two to four paragraphs of your cover letter, known as the body, are where you need to lay out your primary case. 

Here again, work experience is usually key. Your resume should already list the places you’ve worked in the past, but writing your cover letter gives you an opportunity to expand on that information. One useful way to do this is by relating an anecdote, a short little story, about a job challenge you once faced, what action you took to address it, and the satisfactory result you achieved.

You can also mention your education, certifications or licensure in your field — anything that’s useful for building your case.

Try to mention the company you’re applying to, and explain why you want to work there as opposed to somewhere else. Let the reader know that you aren’t just sending a mass-produced cover letter to multiple employers. Below are the middle paragraphs from our doctor cover letter example.

Seeing an average of 20 patients a day over such a long period has meant that I have had to deal with some of the rarest medical situations, as well as exploring innovative treatment options for some of the most common. I know that heart disease, obesity and strokes are particularly frequent in your community. In my last practice, a mix of education and proactive medical interventions helped to reduce heart issues by 45% and obesity rates by 20%. Patients need to understand what they are doing to their bodies.

I have taken time out from general practice on two occasions to undertake year-long work experience in a local hospital. You have to understand the realities of medical care if you are to care for your patients in the most efficient way.

The age profile of my previous patients reflects the makeup of your community: mainly young families and a higher-than-normal proportion of elderly care home residents. I have therefore focused mainly on both pediatric and geriatric care approaches.

Your last cover letter paragraph, the conclusion , can serve as a wrap-up and a thank-you. But it should also include a call to action urging the recipient to reply in some way. You may say you would be delighted to arrange an interview, in person or remotely. You may ask if it would be OK to follow up with a phone call in a couple of weeks. You may want to mention that you’re always reachable at the contact info provided.

But you want to plant the idea in recruiters’ heads that they should do something as a result of receiving your letter (other than throw it away). You’ve done your part, and the next step is up to them. 

You can’t go wrong signing off your cover letter with "Sincerely," “Yours truly,” “All my best” or “Thanks so much,” but avoid anything too familiar or informal. Add a space below that and type your full name.

In the old days when cover letters were sent on paper, you had to leave enough space to sign your name (which didn’t make it any easier to contain your letter to one page). In electronic correspondence today, an actual signature is not considered necessary, though you can add a digital signature if you choose.

Here is the closing paragraph and salutation from our doctor cover letter example.

Assuming you are submitting your resume and cover letter electronically, you should usually save them in the PDF file format. PDFs preserve the style and design of your letter so that it will look the same on the recipient’s computer as it does on yours.

However, some employers prefer a Word document, and if they ask for one, of course you should comply. A potential problem is that Word documents and other formats have a tendency to display differently on different devices — and some of the text may even turn to garble. 

Don't forget to pay attention to the PDF filename. The best file name for your cover letter is your name, followed by the position you're applying to. Do make sure your cover letter and resume file names match, so you won't confuse the hiring manager.

5 tips for creating an attractive and effective design

There are many fonts that are acceptable for cover letters, but many others are not. You want your font to be readable, professional and not too old-fashioned, so that the reader focuses on your content and not your font choice.

Review our blog entitled What are the best fonts for cover letters? and follow its advice.

Your font size should be no larger than 12 points and no smaller than 10. Don’t resort to using a tiny font size to cram an overly wordy letter onto one page.

Include at least a one-inch margin on the left, right, top, and bottom of your cover letter. Some designs include a “well” — a large margin on the left or right that contains your identifying info — and this is also acceptable. 

But if you’re having trouble fitting your letter onto one page, do not resort to using tiny margins, or the page will look too jam-packed with text and instantly turn off the recipient.

Your text should be aligned left, not justified from margin to margin. Justified text is common in books and newspapers, but it gives letters a blocky look, and it sometimes spaces out words and characters unnaturally. 

In text that’s aligned left — also known as “flush left” or “ragged right” — each line ends in a slightly different place (like the text you’re reading now). This gives the eye a break, introduces a bit of white space and makes it easier to navigate from one line to the next.

Indented paragraphs (also used in books and newspapers) leave a small space in front of each paragraph, but no space between them. This style used to be somewhat common in letters too, but today it’s considered very old-fashioned. 

Start every paragraph at the left margin, and at the end of the paragraph add two returns so there’s a space between them. 

You don’t want your cover letter to have a first paragraph that’s only one line long and a second paragraph that’s 20 lines long. Long, unbroken paragraphs are daunting for the reader, and they give your letter a heavy, blocky look.

Both the eye and the brain need a rest every now and then, so don't shy away from short paragraphs. Add paragraph breaks wherever appropriate. Strive for a sense of balance on your page with paragraphs of roughly equal lengths.

There’s a saying among page designers: “White space is your friend.” White space refers to the parts of your letter that contain nothing at all, and again, it’s there to give the eye and the brain a break.

Page designers will also tell you not to “trap” white space, but to push it to the outside. This means you don’t want a bunch of white space in the middle of your page, but you do want it on the outside. This is what margins are for.

Should you find yourself with a cover letter that’s a bit short, do not space it out internally by adding two or three returns between paragraphs in a misguided effort to fill the page from top to bottom. This creates “trapped white space,” and the same would be true if you added five returns between your header and the start of your text. 

Instead, you can make your four margins slightly larger, or use a design that places your contact info in a “well” on the left or right. You want all your text to appear roughly in the middle of your page.

Even if you have a basic graphic design knack and could come up with a great-looking cover letter document on your own, that doesn’t mean you have to! If you prefer to focus all your efforts on writing a cover letter that sounds great, without having to fret about how it looks, leave the visual details up to us.  Resume.io's professionally cover letter templates are available in four style categories: simple , professional , modern , and creative . Find one you like, click on it, and our user-friendly cover letter builder will guide you through the simple steps to making it your own.

Take your career growth to a new level with these 10 expert tips to writing and formatting the best cover letter.

Tackling the most common cover letter questions

What are the 7 things you should include in your cover letter .

• Header with contact info
• Recipient’s name and address
• An appropriate salutation
• An attention-grabbing introduction
• A body that makes an unbreakable case
• A conclusion with a call to action
• An appropriate sign-off and signature

Cover letter tips typically focus on the the writing, and rightfully so. But while the wording is vitally important, never underestimate the importance of good design. Your letter needs to look as good as it reads, so pay close attention to its visual appeal.

Imagine that a recruiter has placed five cover letters side by side on a desk and is standing over them, comparing them visually without reading them. Will yours look better or worse than the others?

As noted already, the header is the most important visual design feature, so choose very carefully. Again, we recommend using a template; don’t just wing it.

You have a lot of work to do in just a few hundred words, so make every word count when writing your cover letter. Leave out your hobbies and interests, unless they are relevant to your ability to do your job. 

Avoid cliches like “I am a team player who thinks outside the box.” Avoid “fluff,” which is language that sounds fancy but says nothing. And do not start your letter by saying, “I am writing this letter to …” or “Please consider this letter my application for …” The reader can see you've written a letter and know the reason why, so you don’t need to mention it.

Do not start your cover letter by saying, “My name is … ” Your name should already appear in the header, so there’s no mystery to the reader.

Key takeaways:

• A cover letter is one of the keys to landing a great job, so make sure to write one — even if the employer describes it as “optional.”
• Make sure to include the five key sections that hiring managers are looking for on every cover letter.
• Keep your writing concise and error-free, as typos and grammar mistakes can quickly ruin credibility.
• Don’t forget about the cover letter formatting ; it should look as good as it reads.
• Use a professionally designed free cover letter template and build your own cover letter .

Top 10 Cover Letter Tips (+ Mistakes To Avoid)

Mike Simpson 0 Comments

By Mike Simpson

Ah, the cover letter. While it seems like writing a cover letter would be so incredibly simple, it’s often one of the most intimidating parts of the application process. Why? Well, there are quite a few reasons.

With a cover letter, you have to showcase your capabilities differently than you would in a resume. If you’re new to cover letters, that alone could be enough to set you on edge.

Plus, cover letters can feel a lot like bragging. It’s a one-sided conversation, where you tout your abilities to an audience that isn’t answering. That, too, can be a bit uncomfortable.

But that doesn’t mean you should shy away from creating one. With the right cover letter tips, you can create an effective cover letter that boosts your job search prospect. Ready to make the most of this little document? Then, come with us as we explore how to do just that.

What Is a Cover Letter? What Are They Used For?

Before we dig into any cover letter tips, let’s take a step back and answer a couple of basic questions.

First, what is a cover letter?

Well, a cover letter is a critical document that takes the form of a traditional letter. It lets you introduce yourself to the hiring manager in a way that isn’t possible with a resume alone. In many ways, it allows you to extend a more meaningful digital handshake.

Generally speaking, resumes are fact-based documents. You list your achievements, using a bullet point approach. It’s succinct, targeted, and straightforward.

Cover letters have more flow. You can use “I” statements and describe yourself. You can showcase your personality, both in the way you write and the points you choose to cover. While it needs to be relevant to the position you want to land, a cover letter is more conversational.

A second question that frequently crosses job seekers’ minds is, what are cover letters used for? After all, your resume highlights your skills, traits, and achievements. Do you really need anything more than that? Well, yes, you do.

Your resume has to be incredibly focused and concise , and the presentation of your abilities often feels a bit rigid. It’s hard to showcase your personality in a resume. Plus, you don’t have a lot of room to explain various details. Sometimes, that works against you.

With a cover letter, you give yourself that room. You can cultivate a narrative, sharing aspects of your story that have no place on a resume. Got a gap in your work history? You can discuss why in your cover letter. Switching careers? You can explain your choice and tap on how your skills are transferable in a cover letter.

Now, that doesn’t mean you want to get too personal – we’ll dig into that more in a bit – a cover letter does give you some freedom of expression. When used well, it can make a world of difference, helping you stand out from the pack and land an interview.

Characteristics of a Good Cover Letter

What to put in a cover letter? That’s likely a question running through your mind. Luckily, the answer isn’t challenging.

Now, we’ve covered the various structural aspects of an effective cover letter before, so we’ll just tap on them briefly here.

Just like resumes, cover letters need the right components and structure. You want to address a cover letter the right way and choose the correct cover letter format .

If you aren’t sure where to begin, your best bet is to start with a cover letter template . You can also review some cover letter examples to get moving in the right direction.

Just remember, if you’re using examples, don’t copy them verbatim even if they are a good match for your capabilities. There’s always a chance that a hiring manager is going to check your cover letter for plagiarism and, if they discover you pulled yours straight from another website, you can kiss that job goodbye.

At the opening of your cover letter – after you’ve covered your and the hiring manager’s contact information along with a greeting – you need to introduce yourself. Also, in the first paragraph, mention the job title and department of the position you’re going after. If you’re applying to a recruiter that fills openings at multiple businesses, list the company name, too. That way, there’s no doubt as to why you’re writing.

After that, when you are deciding what to put in a cover letter, drawing the hiring manager in needs to be your goal. How do you do that? By targeting the content.

You already know that tailoring your resume is important; the same is true of your cover letter. You don’t want to send out a generic form letter. That won’t pack a punch.

Instead, you want your cover letter to showcase why you’re the best fit for this specific job. When you’re writing a cover letter, it’s all about creating a standout value proposition. You need to highlight how your capabilities will help the company thrive. You can’t do that without tailoring the content.

Luckily, the process isn’t unlike targeting a resume. If you get to know the STAR Method and the Tailoring Method , you can use many of those techniques in your cover letter, too.

Awesome, right?

Usually, you’ll extol your virtues and present a standout value proposition in two or three body paragraphs. Then, it’s time for an amazing closing.

Express your appreciation. Reaffirm your interest. Say, “thank you.” Let them know you’re looking forward to hearing back and how you intend to follow up. Then, sign off, listing your LinkedIn page or personal branding website after your signature.

Keep the overall length of your cover letter reasonable. Usually, you are aiming for about one page, with one opening paragraph, two or three body paragraphs, and a closing paragraph.

Common Cover Letter Mistakes

Alright, we are getting closer to the amazing cover letter tips that will help you stand out from the masses. But before we start on those, let’s take a minute to cover something else important: what not to do.

Cover letter mistakes can turn a great cover letter into a terrible one. That’s why avoiding missteps is essential. So, without further ado, here are three things you don’t want to do.

1. Not Writing a Cover Letter

In reality, the biggest cover letter mistake you can make is not writing one. Even if the application doesn’t make one mandatory, skipping it will usually hurt you.

After all, 26 percent of recruiters view cover letters as important when they are trying to make hiring decisions. Why? Think about it. Cover letters help them learn more about candidates. If they really want to find the cream of the crop, reviewing job seeker cover letters can help them do it.

Plus, 52 percent of hiring managers would give more attention to a resume with a cover letter. When you add a good cover letter to your resume, you’re going the extra mile. It takes effort to create one of the best cover letters around, and hiring managers will notice that you gave it your all.

In nearly all cases, creating an effective cover letter works in your favor. That’s why skipping it is generally a bad move.

There is one situation where you don’t want to submit a cover letter: when the instructions specifically say not to. If you send one in anyway, you’re not following the directions. Even if you literally wrote the most spectacular cover letter ever created, you failed to do what the instructions said, and that usually means a one-way trip to the discard pile.

2. Making It All About You

Alright, we admit this mistake is a bit counter intuitive. After all, aren’t you supposed to tell the hiring manager why you’re amazing? Well, yeah, you are.

The trick is how you approach it. It shouldn’t be “me, me, me.” Instead, it needs to explore what you can do for the company.

You’re creating a value proposition. You need to position yourself as a solution to specific company challenges. How do you do that? Start by scouring the job description .

As you look at the vacancy announcement, look for insights about how this role functions based on the bigger picture. What critical duties will the new hire handle? How does this employee push the company towards its goals and broader success?

Once you figure that out, showcase how you can do that for the company.

Now, this doesn’t mean you rehash what’s on your resume. No, no, no. Redundancy is never good. Instead, you want to cover points that don’t work in your application elsewhere, or add context about your capabilities that didn’t fit on your resume. That’s how you make your value proposition stronger.

3. Being Too Personal

Showcasing your personality is a good idea, but that doesn’t mean you need to give the hiring manager intimate details about your life. The focus needs to be on your professional capabilities, not your strange hobby, your recent back surgery, or that you’re relocating because your ex was a nightmare.

If you cross the line, there’s a good chance that the hiring manager is going to have immediate doubts about you as a candidate. They may figure that you don’t know what is or isn’t appropriate to discuss in a professional environment, at a minimum.

Oversharing doesn’t help you stand out, at least, not in a good way. So, resist the urge to tell them about any aspect of your life that isn’t highly relevant to the job.

Remember, cover letters are short. Don’t waste real estate on something that isn’t making your value proposition stronger.

Top 10 Cover Letter Tips

Now it’s time for what you’ve been waiting for. Here are 10 cover letter tips that can help you make yours as awesome as possible.

1. Make It a Document, Not Just an Email

Alright, this piece of cover letter advice might seem a bit weird in the digital age. After all, if you’re applying via email, why shouldn’t you just put your cover letter in the body of the message?

Well, the thing is, many hiring managers still print out the attachments. A surprising number of companies rely heavily on paper files. If your cover letter isn’t in a separate document, it might not get printed. That means it gets detached from the rest of your application.

Make sure your cover letter is printable, and not just as an email. That way, if this hiring manager prefers to review paper documents, you’re covered.

2. Use Keywords

If the company you want to work for uses an ATS, there’s a chance your cover letter and resume will go through a keyword screening. That can work in your favor, giving you another place to get some valuable keywords in.

Now, you don’t want to just regurgitate what’s in your resume. Instead, if you didn’t get a chance to tap on a keyword in your resume (or could only fit it in once), you can use your cover letter to cover it.

3. Watch Your Sentence Structure

Since you’re writing about yourself, you may have a tendency to start every sentence with “I.” While you can do that on occasion, if every sentence starts “I,” one after another, the tone of your cover letter is going to be a miss.

Similarly, if every sentence is the same length, you’ll run into trouble. It makes your cover letter sound monotonous and, monotonous often equals boring. You’re trying to catch the hiring manager’s attention, so mix things up a bit.

Make sure you use different starting words and vary your sentence length. It’ll make your cover letter more interesting, and that’s ridiculously important.

4. Talk About Them

Creating a value proposition means showing how your skills will make life easier for them. Discuss yourself but only in the context of applying your capabilities to solve their problems. That makes you look like a solution, and that’s what you really want.

One of the simplest ways to pull this off is to identify a pain point. Then, you can mention it briefly and follow that up with how you can make it easier to overcome. Easy peasy.

5. Match Tone

Hiring managers need to find candidates that are also great culture fits. If you want to highlight yourself as a potential match, use the company’s tone as a guide.

See what language they use in social media posts, mission and values statements, website, and job ad. Then, convey a similar tone, while keeping things professional. It’ll make you seem like a better fit, and that’s a great thing.

6. Use Numbers

Quantifying your cover letter is just as important as quantifying your resume. Numbers stand out visually and provide valuable context. So add in some digits whenever it’s appropriate.

7. Make the Most of Your Opening Line

While your first paragraph needs to serve as an introduction, that doesn’t mean you have to start with, “My name is…” In fact, you shouldn’t. Your name is at the top of the page, so you don’t need to repeat yourself.

Similarly, starting with, “I’m applying to [position]…” won’t help you stand out. While you do need to cover that information, consider making your first sentence something different.

Use a relevant quote. Highlight your professional motto. Lead with a brief anecdote. Any of those options are fairly unique, and may increase your odds of standing out.

8. Go Image-Free

Pictures, graphics, emojis… they don’t usually have a place in a cover letter. Plus, if your cover letter is screened by an ATS, anything other than text can confuse the system, and that could hurt you. So, leave the images out.

9. Skip Cliches

If you want to be unmemorable, rely on cliches. Phrases like “go-getter” and “team player” won’t help you. You’re better off using your achievements to showcase those traits than telling the hiring manager you have them.

10. Follow the Directions

If there are any directions regarding the cover letter, follow them to the letter, period. Failing to follow the instructions won’t result in anything but a rejection.

Putting It All Together

Ultimately, all of the cover letter tips above can help you stand out from the crowd. Make use of every single one. That way, you can stand out from the crowd for all of the right reasons.

Remember, you’re an exceptional candidate. Let that shine through in your cover letter.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com.

His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others.

Learn more about The Interview Guys on our About Us page .

About The Author

Mike simpson.

Co-Founder and CEO of TheInterviewGuys.com. Mike is a job interview and career expert and the head writer at TheInterviewGuys.com. His advice and insights have been shared and featured by publications such as Forbes , Entrepreneur , CNBC and more as well as educational institutions such as the University of Michigan , Penn State , Northeastern and others. Learn more about The Interview Guys on our About Us page .

Copyright © 2024 · TheInterviewguys.com · All Rights Reserved

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10 Best Cover Letter Tips & Tricks Sure to Score Job Interviews in 2022

Writing a cover letter with our cover letter tips and writing hacks, you’re sure to write one that impresses and lands you an interview.

Ready to get started writing your cover letter?

A cover letter, at first glance, may seem like a daunting task, harder to complete than the responsibilities at the job you’re applying for.

However, with our cover letter tips, tricks, and writing hacks, you’re sure to find it’s way easier than you’d thought.

So, let’s get to it!

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Here are our top cover letter tips to help you score an interview:

1. Tailor Each Cover Letter for One Particular Job

This is one of our most important resume tips , but it’s also one of the most crucial cover letter tips, as well.

What does tailoring a cover letter mean, exactly?

To tailor a cover letter means that you write one cover letter specifically for each job you apply to. It mentions the company and job position by name, and it covers exactly why you are a great fit for this organization, job title, department, and the company culture overall.

Hiring managers look at dozens, if not hundreds, of cover letters every day; to get invited to the interview, you need to stand out from the crowd. Writing a generic cover letter does the exact opposite while also showing the recruiter or HR representative that you couldn’t care less about actually getting a response.

While it may sound time-consuming, it pays off in the long run. Actually, not tailoring your cover letter is the actual waste of time, because you’ll just be applying to more and more jobs without getting that phone call back.

2. Research the Company Before You Begin

Before you start writing your cover letter, it’s important to research the company. Not only will this help you write a tailored cover letter, but it will advise you on what to write in the body to tickle their fancy.

Begin first by researching the position you’re applying for at your company so you’ll be able to understand and speak to exactly what they’re looking for as an employee. A graphic designer or administrative assistant or junior accountant at Company A will have different job responsibilities, necessary skills, and cultural fit than the same exact position at Company B.

Next, research the team you’re applying to be a part of. This may be easier for larger companies, but it can definitely prepare you for success. Are you applying to join their marketing team? Learn about their past campaigns, their marketing “voice,” and any other information so you can detail how you envision yourself helping the team grow and accomplish their goals.

Finally, research the company itself. From their founders and history to the company culture and future plans, knowing the company on a more intimate level will help you write a can’t-be-beat cover letter, as well as impress them at the interview to follow!

Related Read : 10+ Job Search Tips & Tricks to Up Your Chances of Landing an Interview

3. Find the Hiring Manager’s Name

This probably belongs with researching the company, but I figured I’d give it its own entry because it’s important.

If you can avoid it—and you usually can—you don’t want to start your cover letter with “To whom it may concern” or “Dear sir or madam.” 

Do you know that famous quote by Dale Carnegie, author of How To Win Friends and Influence People , one of the best business books to read ? He says, “Remember that a person’s name is to that person the sweetest and most important sound in any language.”

So, open your cover letter with a salutation that uses this sweet, most important sound! Search on LinkedIn, the company’s website, or even call up the receptionist to learn what the name of the hiring manager, recruiter, HR representative, or department manager is, and you’ll go a long way towards winning them over before you even get to the content of your cover letter!

4. Don’t Repeat Your Resume

Some people just use their cover letter to basically repeat everything they already mentioned on their cover letter, perhaps just in more complete sentences.

Don’t do this.

A cover letter should be complementary to your resume. Use it to go more in-depth on certain skills you have and how they relate to the job you’re applying for. Or, explain why there’s an employment gap on your resume, for instance, as that’s usually something they’ll want to clear up.

Reiterating your resume on your cover letter only gives them the same document twice, only in different formats; it’s like sending them your resume as a PDF and also as a Word document. Instead, your cover letter should add value to your resume if you want it to add value to your chances as a prospective job candidate!

Related Read : What to Bring to an Interview? 10+ Things to Take for Your Big Meeting

5. Always Send a Cover Letter When Applying for a Job

These are all great cover letter tips and all, but do you even need a cover letter in the first place?

Absolutely!

Cover letters are just as important—if not more—as the resume it accompanies. Worse case scenario is they don’t read it at all and focus on your resume, but this is highly unlikely. And, as they say, it’s better to have it and not need it than to need it and not have it .  

However, read the job description just to be sure. If it specifically demands you not to apply with a cover letter, then don’t, of course. Also, if you’re applying through a proprietary application system, you might fill out all your information there and have no place to upload or paste your cover letter, and that’s fine—unfortunate, but fine.

But, in every other case, include a cover letter! 

6. Format Your Cover Letter Right

As we discussed earlier, a cover letter should follow formal letter protocol and rules, even if the content you write in the body is more on the informal side.

Here’s how a cover letter should be formatted:

Your First & Last Name Your Address Date of Writing Name of Company Representative Their Department Company Name Company Address Salutation Opening Paragraph to Introduce Yourself Cover Letter Body Paragraphs Ending Paragraph Closing Sentiment Your Name

If you follow this cover letter format, you’ll at least have the structure right. Feel free to copy and paste this onto your blank cover letter document and use it as a guide when writing yours!

Related Read : Internships 101: Everything You Should Know About Internship Programs

7. Don’t Mention the EXACT Role You’re Applying For

This is one of the very specific cover letter tips, but it can be quite handy and only for the best.

In your cover letter opening statement, when you mention your formal application for such-and-such position, leave off any qualifying seniority levels if they’re on the low end.

For example, say you’re applying for the junior sales representative opening Company A has. On your cover letter, write that you’re applying for the open sales representative position (leaving off the “junior”). 

If the company only has the junior position to fill, then fine, they’ll know you meant that. But, if they also had a mid-level sales rep role to hire for, they could weigh your experience and fitfulness for that higher-level position, as well. You never know—you could have earned yourself a promotion before you even arrived at the interview!

8. Stay Professional While Also Showing Your Personality

Cover letters are business documents, so you should keep them formally formatted (which we’ll talk about shortly). However, let your personality shine through, as well.

When you hand in the job application package consisting of your resume and cover letter, your resume is the all-business document. It’s monotonous in nature, with curt sentences, bullet points, and lists of skills.

With that being the case, use your job cover letter to show some personality. Like I mentioned earlier, you shouldn’t write “Dear sir or madam,” because it’s not personal and seems rather generic. The same goes with the actual content within the cover letter body. Let your excitement for the opportunity of being hired to work for this company shine through. Show your enthusiasm for the role you’re asking to take on. Display passion for your past work, and they’ll easily imagine you working for them, soon enough!

Related Read : How to Use Goodwall’s Web Profile to Land a Job or Internship Opportunity

9. Proofread Your Cover Letter Thoroughly

Before you even think about sending your cover letter, proofread!

One of the biggest cover letter mistakes, and one of the biggest turn-offs for hiring managers, is to receive a resume or cover letter with a misspelled word or a grammatical error. Most typos are easily announced by your word processor software, whether it’s Google Docs, Microsoft Office, or another program, but they can make mistakes, too, particularly when a word you misspelled is a correctly-spelled different word. 

Also, beware of cover letter errors involving dates you worked, goals you achieved, or responsibilities you had. To make sure everything reads correctly and well, hand your cover letter (and job resume) to a friend, relative, or, better yet, the career counselor at your high school or college, if you’re lucky enough to have one. They may just spot something you had missed, even after several reads!

10. Don’t Lie in Your Cover Letter

Lying on a cover letter is a sure way to get your application tossed out. And, if for some reason you lie and make it all the way to getting hired, you’ll just have a longer way to fall when they do finally learn the truth—and they almost always do!

Be humbly honest in your cover letter when talking about an employment gap or other incident you may be embarrassed about. Recruiters and HR managers know that candidates will have patches of time without work—it would be almost a miracle if you didn’t have a career gap sooner or later! So, stay truthful on your cover letter, and you’ll be just fine. 

Better yet, don’t lie at any point in your employment process!

Related Read : Work From Home Jobs: 13 Best Remote & Online Jobs for 2021 & Beyond

Well, that’s all our cover letter tips for now, but we’ll keep it updated by adding more. We hope you found this guide helpful! If you have any questions, feedback, or other tips for writing cover letters to add to our list, let us know below in the comments, and thanks for reading!

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12 Cover Letter Tips and Tricks to Improve Your Application (With Examples)

12 good cover letter tips that we advise for all job seekers and applicants to infuse for a better chance of getting invited for an interview.

Here are 12 cover letter tips to improve your chances of getting an interview. Following each of these will help you:

• Explain the backstory of your skills and experience
• Showcase your personality and attitude
• Tailor your application to the company you’re applying to

We’ll also share 3 bonus executive cover letter writing tips as well as how to create a unique cover letter following the best practices in less than 60 seconds.

Without further ado, let’s dive right in.

12 Best Cover Letter Writing Tips

Use these tips to write a cover letter for any job . Following each of these will boost your chances of securing a job interview. 

1. Personalize Every Cover Letter You Send

Hiring managers can tell apart the difference between a generic application and a tailored application. 

Cover letters are meant to be personalized. The purpose of your cover letter is to prove that you’re the best person to hire. However, using the same cover letter for all companies you’re applying to reflects a lack of interest.

Personalizing your cover letter doesn’t mean you need to start again from scratch. Instead, make some tweaks by: 

• Including job description keywords
• Mentioning a company’s core values
• Being selective with the skills and experiences to highlight

Quality gets more results than quantity. Still, it’s possible to do both with an AI cover letter generator . 

2. Use the Active Voice to Write Impact-Driven Sentences 

Active voice focuses on the subject of the sentence. Passive voice focuses on the object of the sentence. 

Here’s an example: 

• I am proficient in dealing with cross-functional teams to complete projects within tight time frames.
• Dealing with cross-functional teams to complete projects within tight deadlines is one of my proficiencies.

The former highlights the significance of your actions compared to the latter. 

Your resume and cover letter are supposed to show the hiring manager how you can make an impact on the company. That’s why the active voice is used rather than the passive voice because it puts more emphasis on your actions and efforts. 

3. Show How You Align With the Company Culture

When you’re applying for a competitive job opening, other candidates will likely have similar work experience and skills. So to help make a decision, a prospective employer would take into account transferable skills and personal traits. 

Those of you whose personality matches the company’s core values have a competitive advantage, even if you have no relevant experience .

Here’s a few things to consider: 

• Mention career goals that align with the company’s mission
• Share what impressed you most about the company and why
• Give examples of how you overcame challenges that the company is facing
• Highlight your passions, hobbies, and interests

4. Paint a Picture of the Future

Resumes give recruiters an overview of your work history. In other words, your past. Cover letters, on the other hand, are more about proving how you can be valuable to the company’s success moving forward. 

Another tip here is to start by outlining before making a draft so that you know what to highlight in each paragraph. 

Aside from writing a call to action, imply how your experiences make you stand out as well as how you can continue to stand out when employed. 

Here’s a few examples: 

• My success in exceeding sales quotas and instituting a customer cost savings program demonstrate my ability to consistently meet and exceed the expectations of my employers.
• I believe that my experience aligns with your current needs. After reviewing my resume, I am confident you will agree that my proven performance record and ambition will be an asset to the company.

5. Use a Variety of Sentence Openers

It makes your writing boring. It also looks amateur. It also looks unpleasant to the eye. 

Notice the problem with that entire line? 

Overusing the same words makes your application a lot less engaging. Too much repetition itself kills your writing. So instead, aim to use a range of sentence openers to retain your reader’s interest. 

6. Use a Conversational Tone 

Write in the same way you would talk in a professional environment. Have a friendly tone of voice but keep it semi-formal. 

Taking a conversational approach makes your writing more engaging. It’s also how you showcase personality. That said, don’t be too friendly and too much on the casual side as if you were speaking to a family member.

7. Mention Mutual Connections or Personal Experiences With the Company

After mentioning the job opportunity you’re interested in, mention how you found out about it in the first place. For some of you, it’s because you were introduced to the company by a mutual connection. 

Whether you’ve met the team before on a previous occasion or have a mutual connection, it makes for a strong conversation starter. 

Here’s an example below on how to bring this up on a cover letter. 

“I am pleased to present my application for the Product Manager position at Google. I have spoken with several members of Google’s Product Management team and was impressed by their acuity and passion for developing products that are a pleasure to use.”

8. Write With Conviction 

Companies want to hire someone who can help them reach their goals. Not someone who thinks that they can do it. 

Here’s some words to replace:

• Swap “if” for “when”
• Swap “but” for “so”
• Swap “could” for “would”

Write with confidence. Reinforce your points with statistics from key achievements to not come off as cocky or too subjective.

9. Keep It Short

Be concise. Get straight to the point. The ideal length for a good cover letter format is around half a page long. 

Longer applications don’t always equate to good applications. A shorter cover letter that’s selective with what to include will get more results compared to a cover letter that includes irrelevant information for the sake of length. 

10. Elaborate on Points From Your Resume

Copying your resume without introducing any new information is a common cover letter mistake . However, it’s not a mistake to go in-depth on the points you mentioned on your resume. 

For example, say there’s a projects section on your resume. Although your resume lists down what you achieved, use your cover letter to write about the obstacles you had to overcome. Then, explain how that experience gives you confidence that you’re the ideal candidate on the list. 

On that note, avoid repeating the same points on your resume. Although cover letters aren’t always necessary, sending a bad cover letter could hurt your chances of getting an interview. 

11. Ask a Friend or Family Member to Read Your Cover Letter

To be absolutely certain, ask a friend or family member to read your application. They’re more likely to catch small slipups than you are, especially when you’ve already read through your cover letter numerous times. 

Never send off your cover letter without proofreading it twice. 

12. Do Some LinkedIn Research 

Here’s a hack to use to your advantage: 

• Find the company you’re applying for on LinkedIn
• Check the people page
• Use the search bar to enter your job position, e.g. software engineer
• Click on the software engineer’s profile that’s currently employed at the company
• Get inspiration from their profile

In other words, see what other successful candidates and current employees at the company are currently working on. Then determine if any of those details could be mentioned on your cover letter. This makes it clear that one, you’ve done your research, and two, you’re motivated.

3 More Bonus Executive Cover Letter Tips

Here’s a bonus: we’ll share 3 executive cover letter tips. This is applicable for c-suite professionals as well as workers at all levels. Or, feel free to check out our breakdowns of proven cover letter examples for inspiration. 

1. Expand on the Success of a Passion Project

Share about the success of a relevant passion project that you worked on. Or you can share how many projects you’ve worked on in the past that’s related to the field you’re in.

The goal here isn’t just to flex your professional achievements. It’s also to demonstrate in-depth expertise and self-motivation. Explaining the backstory of your employment timeline as well as your work history alongside side projects is one of the best ways to show that you have a genuine interest . 

2. Use Industry-Related Terms 

Executives are industry leaders. Therefore, it makes sense to use industry-related terms when you live and breathe your profession. However, use these buzzwords naturally, sparingly, and in the context of your skills. 

And to reinforce your industry knowledge, share relevant accomplishments using data.  

3. Include Examples That Demonstrate Leadership Ability

Demonstrate leadership ability by giving examples from your professional experiences that highlight soft skills.

Cover letters are all about telling a story. With that in mind, explain how you developed soft skills and refer to past wins to support your claims. Hiring managers are interested in learning about your professional growth. 

If you’re applying for internship roles , you can still mention examples that showcase leadership ability. Instead of referring to work experience though, you’d refer to your academic background.

Spend 60 Seconds or Less Creating Unique, Tailored Cover Letters

Rezi’s AI cover letter generator makes it possible to create a cover letter instantly based on both your work background and the job description. 

Here’s how it works: 

• Enter the company name.
• Write the job title you’re applying for. 
• Select a previous role to highlight. 
• Press “AI Writer Ready”.

Thanks to this, users can send more tailored job applications in minutes. 

Sign up here to get started for free. 

Or watch the short clip below to see it in action.

Final Thoughts

Resumes are important but so are cover letters. 

Apply these tips to write a compelling cover letter. And if you want to speed up the writing process, try giving Rezi AI a go.

Explore Rezi 🔥 Comes with 5,000 AI Credits, and is free forever, no credit card required.

Astley Cervania

Astley Cervania is a career writer and editor who has helped hundreds of thousands of job seekers build resumes and cover letters that land interviews. He is a Rezi-acknowledged expert in the field of career advice and has been delivering job success insights for 4+ years, helping readers translate their work background into a compelling job application.

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