Introduce the topic.
Provide background information.
Present the thesis statement or main argument.
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An argumentative essay presents a specific claim or argument and supports it with evidence and reasoning. Here’s an outline for an argumentative essay, along with examples for each section: 3
1. Introduction :
Example: “Did you know that plastic pollution is threatening marine life at an alarming rate?”
Example: “Plastic pollution has become a global environmental concern, with millions of tons of plastic waste entering our oceans yearly.”
Example: “We must take immediate action to reduce plastic usage and implement more sustainable alternatives to protect our marine ecosystem.”
2. Body Paragraphs :
Example: “The first step towards addressing the plastic pollution crisis is reducing single-use plastic consumption.”
Example: “Research shows that plastic straws alone contribute to millions of tons of plastic waste annually, and many marine animals suffer from ingestion or entanglement.”
Example: “Some argue that banning plastic straws is inconvenient for consumers, but the long-term environmental benefits far outweigh the temporary inconvenience.”
Example: “Having addressed the issue of single-use plastics, the focus must now shift to promoting sustainable alternatives.”
3. Counterargument Paragraph :
Example: “While some may argue that individual actions cannot significantly impact global plastic pollution, the cumulative effect of collective efforts must be considered.”
Example: “However, individual actions, when multiplied across millions of people, can substantially reduce plastic waste. Small changes in behavior, such as using reusable bags and containers, can have a significant positive impact.”
4. Conclusion :
Example: “In conclusion, adopting sustainable practices and reducing single-use plastic is crucial for preserving our oceans and marine life.”
Example: “It is our responsibility to make environmentally conscious choices and advocate for policies that prioritize the health of our planet. By collectively embracing sustainable alternatives, we can contribute to a cleaner and healthier future.”
A claim is a statement or proposition a writer puts forward with evidence to persuade the reader. 4 Here are some common types of argument claims, along with examples:
Understanding these argument claims can help writers construct more persuasive and well-supported arguments tailored to the specific nature of the claim.
If you’re wondering how to start an argumentative essay, here’s a step-by-step guide to help you with the argumentative essay format and writing process.
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Here are eight strategies to craft a compelling argumentative essay:
Let’s consider a sample of argumentative essay on how social media enhances connectivity:
In the digital age, social media has emerged as a powerful tool that transcends geographical boundaries, connecting individuals from diverse backgrounds and providing a platform for an array of voices to be heard. While critics argue that social media fosters division and amplifies negativity, it is essential to recognize the positive aspects of this digital revolution and how it enhances connectivity by providing a platform for diverse voices to flourish. One of the primary benefits of social media is its ability to facilitate instant communication and connection across the globe. Platforms such as Facebook, Twitter, and Instagram break down geographical barriers, enabling people to establish and maintain relationships regardless of physical location and fostering a sense of global community. Furthermore, social media has transformed how people stay connected with friends and family. Whether separated by miles or time zones, social media ensures that relationships remain dynamic and relevant, contributing to a more interconnected world. Moreover, social media has played a pivotal role in giving voice to social justice movements and marginalized communities. Movements such as #BlackLivesMatter, #MeToo, and #ClimateStrike have gained momentum through social media, allowing individuals to share their stories and advocate for change on a global scale. This digital activism can shape public opinion and hold institutions accountable. Social media platforms provide a dynamic space for open dialogue and discourse. Users can engage in discussions, share information, and challenge each other’s perspectives, fostering a culture of critical thinking. This open exchange of ideas contributes to a more informed and enlightened society where individuals can broaden their horizons and develop a nuanced understanding of complex issues. While criticisms of social media abound, it is crucial to recognize its positive impact on connectivity and the amplification of diverse voices. Social media transcends physical and cultural barriers, connecting people across the globe and providing a platform for marginalized voices to be heard. By fostering open dialogue and facilitating the exchange of ideas, social media contributes to a more interconnected and empowered society. Embracing the positive aspects of social media allows us to harness its potential for positive change and collective growth.
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The length of an argumentative essay can vary, but it typically falls within the range of 1,000 to 2,500 words. However, the specific requirements may depend on the guidelines provided.
You might write an argumentative essay when: 1. You want to convince others of the validity of your position. 2. There is a controversial or debatable issue that requires discussion. 3. You need to present evidence and logical reasoning to support your claims. 4. You want to explore and critically analyze different perspectives on a topic.
Argumentative Essay: Purpose : An argumentative essay aims to persuade the reader to accept or agree with a specific point of view or argument. Structure : It follows a clear structure with an introduction, thesis statement, body paragraphs presenting arguments and evidence, counterarguments and refutations, and a conclusion. Tone : The tone is formal and relies on logical reasoning, evidence, and critical analysis. Narrative/Descriptive Essay: Purpose : These aim to tell a story or describe an experience, while a descriptive essay focuses on creating a vivid picture of a person, place, or thing. Structure : They may have a more flexible structure. They often include an engaging introduction, a well-developed body that builds the story or description, and a conclusion. Tone : The tone is more personal and expressive to evoke emotions or provide sensory details.
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Imagine standing before an audience, your heart pounding like a drum, and a critical decision hanging in the balance. Your ability to make a persuasive speech and to communicate effectively has never been more critical. From the hallowed halls of historic speeches to the humble corridors of everyday conversations, persuasive communication is the unspoken power behind change, influence, and success.
In this blog post, we’re embarking on a journey to uncover the art of persuasive speech. Are you ready to discover the secrets that have inspired leaders, swayed opinions, and changed lives throughout history? Let’s begin by demystifying persuasive speech and unlocking its transformative potential, one word at a time.
Persuasion is the subtle art of influencing the audience to thoughts, decisions, and actions through effective communication. It’s the skill that allows you to win hearts, change minds, and motivate others to your cause.
Whether you’re delivering a persuasive speech in front of a packed auditorium or crafting a persuasive email to your boss, this ability to persuade is a potent tool that can help you navigate life’s challenges with finesse.
Persuasive speech matters because it’s not just about convincing others; it’s about building trust and credibility. When you communicate persuasively, you demonstrate your expertise, sincerity, and empathy. This, in turn, fosters trust and credibility with your audience. People are more likely to listen to, respect, and follow those they trust.
While persuasive speeches often come to mind when we think of persuasion, this skill extends far beyond formal presentations. It’s embedded in conversations, negotiations, marketing messages, and social media posts.
Mastering your persuasive speech means becoming a more effective communicator in all aspects of life, from convincing a friend to join a new adventure to negotiating a critical business deal.
Persuasive communication isn’t something you either have or don’t have; it’s a skill that can be learned, honed, and improved throughout your life. Whether you’re a seasoned professional or just starting your career, the audience to whom you’re communicating is always key. There’s always room for growth. Becoming a persuasive communicator is an ongoing process that involves continually honing your skills to engage the audience to convey your message effectively.
In the upcoming sections, we’ll dive into the essential elements of a persuasive speech topic to enhance your skills as a speaker and writer in any situation. Let’s get started in uncovering these secrets.
These elements serve as the foundation upon which your persuasive speech skills are built, whether you’re speaking or writing. Let’s uncover the secrets that will empower you to craft your speech and sway hearts and minds effectively.
Credibility is the cornerstone of a persuasive speech, representing the trust your audience invests in you as a communicator. Without it, your words may lack impact. To build credibility, authenticity is key; by sharing your genuine thoughts, emotions, and intentions, you establish trust rapidly.
Additionally, positioning yourself as an authority on the subject through your speech knowledge, experience, and qualifications enhances your persuasiveness. Moreover, recognizing and managing emotions, a trait linked to emotional intelligence is vital for effective persuasive communication.
Understanding your audience is a fundamental component of a persuasive speech, emphasizing the importance of tailoring your message to address their specific needs, desires, and pain points. Demonstrating your consideration of their perspective and showing empathy, by understanding their emotions and feelings, paves the way for a deeper connection with your audience.
Furthermore, adaptability in your communication style is key; recognizing that different individuals may respond better to various approaches, some driven by logic and data, while emotional stories sway others, ensures a more successful and resonant persuasive speech.
Effective communication is the linchpin of a persuasive speech topic , demanding a harmonious blend of clarity, engagement, and active listening to create a deeply resonating message. Clarity is of utmost importance; your message must be free from diluting ambiguity. Use straightforward language and logical arguments to eliminate doubts in your audience .
Beyond words, effective communication thrives on constant audience engagement for your audience , using anecdotes, examples, and rhetorical questions to sustain their interest and heighten receptivity. Active listening is equally vital, enabling real-time message adjustments by keenly observing your audience responses and non-verbal cues, ensuring your words continually align with their needs and concerns. Your persuasive speech hinges on this interplay, fostering a connection that resonates and influences the audience.
In the following sections, we’ll apply these elements to your persuasive speech , offering practical tips to enhance your persuasive communication skills in different contexts. Let’s continue our journey to unveil the secrets of persuasion.
In this subsection, we journey into persuasive speaking, uncovering the techniques and strategies that empower you to speak with confidence, clarity, and persuasiveness. Let’s embark on the path to mastering the art of spoken persuasion.
Imagine you’re about to give a speech on environmental conservation. To start strong, you might begin with a vivid example of the devastating effects of climate change. Perhaps you paint a picture of a future where our children won’t be able to enjoy the beauty of a lush, green Earth. That’s the power of crafting a compelling narrative – it grips the audience right from the beginning.
As you continue, you structure your speech with clear signposts, guiding the audience through your message, and conclude with a memorable call to action. It’s like weaving a story that takes your listeners on a journey.
Persuasive speaking is all about using the right tools. Think of it like a master craftsman wielding various instruments to create a masterpiece. In your speech, you can employ rhetorical devices, such as using parallelism to emphasize your points, just like Martin Luther King Jr. did in his iconic “I Have a Dream” speech.
Or, you might use persuasive language that taps into your audience emotions. For instance, if you’re advocating for animal welfare, you could describe the suffering of a specific animal, making the audience feel a personal connection. It’s like using different brushes and colors to paint a compelling picture.
In the digital age, persuasive speaking should be integrated with visual aids and technology. Imagine you’re giving a speech on the latest technological innovations. To engage the audience , you could incorporate dynamic visuals, like charts, videos, or interactive graphics, that illustrate the impact of these innovations.
You should be using real-time data to support your points. Consider Steve Jobs’ iconic iPhone launch presentations – he used visuals and technology to make complex ideas simple and captivating.
This is about using the power of visuals and tech to enhance your speech , making it more impactful and memorable.
In this section, we delve into your speech , witnessing the real-world impact of persuasive communication—how it transforms lives, shapes careers, and influences societies. Here, we explore compelling examples and delve into the personal and societal growth that comes with mastering the art of persuasion.
Mastering persuasive communication skills should be considered like having a Swiss Army knife for your career. It’s not just about crafting fancy words; it’s about being the captain of your professional ship.
Imagine you’re leading a team, and you want them to tackle a challenging project. With persuasive communication, your speech can inspire and guide them to collaborate effectively, resulting in outstanding results.
But it’s not just about leadership; it also should be your secret weapon for navigating those tricky workplace conflicts and sealing the deal in negotiations. For instance, picture a scenario where you’re resolving an issue with a colleague.
Instead of just fixing the problem, you both end up with a win-win solution that advances your careers.
That’s the magic of persuasive speech – it unlocks your career’s full potential, making your goals achievable and your journey fulfilling.
Now, let’s talk about how persuasive thinking and communication should be able to empower you personally. It’s like having your point of view as your superpower, boosting your self-confidence and enriching your relationships.
When you can articulate your speech effectively, you don’t just talk the talk; you walk the walk with confidence.
Picture this: You’re in a group, and you have an idea to share. With a persuasive speech , you express it so well that everyone listens, and you leave a lasting impression. It’s not just about talking to others; it’s also about connecting with them on a deeper level.
Think about how understanding and persuading with empathy should be utilized to create trust and make your personal relationships more fulfilling.
Moreover, in everyday life, persuasive thinking should be a tool that helps you make clear decisions and solve problems with finesse and purpose. It’s like having a guiding light in your pocket for navigating life’s twists and turns.
Now, let’s journey into the world of persuasive speeches and their incredible impact on society. Think about history – about how a persuasive speech is litting the flames of transformative movements across the globe.
Whether it’s the words of influential leaders rallying for change and justice or persuasive communication fueling social activism, their influence is undeniable.
Imagine standing in a crowd, listening to a speech that stirs your soul and inspires you to take action for a cause you deeply believe in. That’s the power of persuasive advocacy. And that leads to the question: What are the key elements that make advocacy truly compelling and influential?
These speeches aren’t just words; they’re catalysts for action and beacons of hope, uniting people and driving positive change on a societal scale from your point of view .
In the corporate world, a persuasive speech is not just a tool; it’s the dynamo that powers business growth and innovation. Imagine you’re a corporate leader addressing your team. Your persuasive speech aligns them with a shared vision, igniting their motivation and driving remarkable results.
But it’s not just about the employees; it’s also about stakeholders, investors, and partners. With your point of view on persuasive communication, you can build trust, inspire confidence, and secure vital partnerships that shape corporate influence.
It’s like painting a masterpiece with words, creating a narrative that captivates and influences everyone in your business ecosystem.
The impact of a persuasive speech on civic engagement is like a rallying cry for community betterment and democratic participation. Imagine you’re listening to a speech that should be compelling you to vote, engage in public discourse, and address critical social and political issues.
It’s not just words; it’s a call to action in your speech.
Historically, persuasive speeches have ignited social movements, united people in shared causes, and inspired civic action. They nurture collective responsibility, foster civic-mindedness, and empower individuals to advocate for your point of view on positive community change.
Your speech acts like a wave of change, driven by persuasive messages, enhancing democracy and pursuing a more equitable and just society.
In the upcoming sections, we’ll uncover how these facets of personal and societal impact intersect, showcasing the transformative potential of a persuasive speech .
Here, we’ll explore five iconic and influential persuasive speeches throughout history that have demonstrated the power of persuasive speech . By analysing these famous examples, you should be able to gain valuable insights into the art of compelling persuasion.
Martin Luther King Jr.’s “ I Have a Dream ” speech epitomizes persuasive speech with its rhetorical brilliance, emotional depth, and historical significance.
Dr. King’s power lay in his vision, as he painted a vivid picture of a world where racial equality should be not a mere dream but a shared reality, instilling hope and motivation.
He harnessed rhetorical devices such as repeating phrases like “I have a dream” and “Let freedom ring,” creating a rhythmic, memorable quality reinforcing key messages.
Furthermore, his words tapped into the deep-seated emotions of the audience , stirring a profound sense of urgency and a shared mission, making this speech an enduring testament to the art of your persuasive speech .
Winston Churchill’s “ We Shall Fight on the Beaches ” is a testament to his unwavering resolve and powerful rhetoric, which rallied a nation during a critical historical moment.
Churchill’s words conveyed a spirit of defiance that deeply resonated with a nation facing formidable challenges, highlighting mental health . His speech left no room for ambiguity, articulating a clear path forward and the unwavering commitment required.
Through mobilizing language, Churchill should be galvanizing citizens to come together, confront adversity head-on, and work collectively toward a common objective, making this speech a remarkable example of persuasive leadership.
John F. Kennedy’s “ Ich bin ein Berliner ” speech went beyond political boundaries to convey a powerful message of unity. Kennedy’s words expressed unwavering support and a sense of shared identity with the people of Berlin, fostering solidarity.
Through symbolic gestures and a choice of language that demonstrated a deep understanding of the local context, he effectively connected with the audience .
Furthermore, his words resonated with Berliners by highlighting the shared values and ideals they held dear, making this speech a poignant example of international persuasive speech and solidarity.
Malala Yousafzai’s United Nations Address established her as a global symbol for education and girls’ rights through her courage and eloquence. Her remarkable courage in the face of adversity should be highlighted as a powerful testament to her unwavering commitment to the girls’ education.
Malala’s youthful perspective and unwavering determination captured the hearts of people worldwide, underscoring the urgency of her message.
Her speech not only inspired but also catalyzed a global movement dedicated to addressing the barriers to the education that girls face worldwide, making her a remarkable advocate for change and the power of a persuasive speech .
Ronald Reagan’s “ Tear Down This Wall! ” speech became synonymous with the fall of the Berlin Wall and the end of the Cold War. His words conveyed a powerful and symbolic demand, boldly challenging the division of the city and offering a vision of a united, free Berlin.
Reagan’s clarity of message resonated deeply with those yearning for liberty behind the Iron Curtain, addressing not only political freedom but also impacting the mental health of those living in oppressive circumstances.
The historical significance of his speech should be undeniable, as it played a pivotal role in shaping the course of history and ushering in a new era of freedom and cooperation, making it a prime example of persuasive speech with profound global implications.
In this section, we delve into various persuasive speech topics, each carefully curated to captivate the audience , stimulate critical thinking, and drive discussions that matter.
The Role of Art in Promoting Mental Health and Well-being
The Impact of Digital Art on Traditional Art Forms
Censorship in the Arts: Balancing Creative Freedom and Societal Values
Art as a Tool for Social Change and Activism
The Importance of Arts Education in K-12 Schools
The Benefits of Mandatory Volunteering for High School Students
Social Media and its Impact on Teen Mental Health
The Importance of Financial Literacy Education in High Schools
Should High School Students Have a Say in Curriculum Development?
The Pros and Cons of Standardised Testing in High Schools
Addressing Student Loan Debt: Strategies for College Affordability
The Role of Technology in Modern Education
Campus Free Speech and its Limits: Balancing Freedom and Inclusivity
Promoting Mental Health Awareness and Support on College Campuses
The Impact of Climate Change: What Can College Students Do?
The Future of Remote Learning and its Impact on Academic Achievement
Reevaluating Grading Systems: Is Pass/Fail a Better Option?
The Role of Critical Thinking in Modern Education
Promoting Multilingual Education for a Globalised World
The Ethics of AI and Automation in Education
Universal Basic Income: A Solution to the Economic Inequality?
Green Jobs and the Transition to a Sustainable Economy
The Gig Economy: Flexibility vs. Workers’ Rights
The Pros and Cons of Cryptocurrency and Digital Money
Economic Impacts of the Aging Population: Preparing for the Silver Tsunami
The Influence of Streaming Services on Traditional Television and Film
Celebrity Culture and its Effects on Society
The Ethics of Cancel Culture in the Entertainment Industry
The Representation of Diversity in Media and Entertainment
The Future of Live Events and Performances in a Post-Pandemic World
The Role of Social Media in Shaping Political Discourse
Campaign Finance Reform: Reducing the Influence of Big Money in Politics
Voting Rights and Access: Ensuring a Fair and Inclusive Democracy
The Pros and Cons of Term Limits for Elected Officials
Addressing Cybersecurity Threats to the Election Integrity
The Impact of Athletes’ Activism on Social and Political Issues
Gender Equality in Sports: Closing the Pay Gap
The Ethics of Performance-Enhancing Drugs in Professional Sports
Should College Athletes Be Paid for Their Performance?
The Environmental Impact of Major Sporting Events
The Digital Divide: Bridging the Gap in Access to the Education
Inclusive Education: Supporting Students with Disabilities
The Importance of the Arts and Physical Education in Schools
Homeschooling vs. Traditional Schooling: Pros and Cons
Reimagining Teacher Training and Professional Development
Online Privacy and Data Security: Protecting Your Digital Identity
Social Media Addiction: Recognising the Signs and Finding Balance
The Impact of Social Media on Mental Health and Self-Esteem
Social Media and Cyberbullying: Strategies for Prevention
The Role of Social Media in Political Movements and Activism
Ethical Considerations in AI and Machine Learning
The Future of the Space Exploration: Private vs. Government Initiatives
Cybersecurity in the Age of IoT: Protecting Our Digital Lives
The Role of Technology in Healthcare: Advancements and Challenges
The Environmental Impact of the E-Waste and Technology Disposal
In an era of information overload and constant communication, the ability to wield persuasive speech is a powerful tool that can transform your personal and professional life before your audience , so empower yourself with persuasion.
Acquire the skills to express your ideas effectively, build authentic connections, and drive positive change. With the art of persuasion in your toolkit, you hold the key to leaving a lasting mark on the world and shaping your unique history, all while considering the impact on mental health .
Rishabh Bhandari is the Content Strategist at Kapable. Rishabh likes to transform complex ideas into captivating narratives relatable to the target audience. He loves telling stories through his content. He believes that stories have the power to shift mindsets and move mountains. He has 3 years of experience in educational blog writing and copywriting.
Persuasion skills: meaning and how to persuade someone, kapable updates.
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Learning Objectives
You may be wondering, “What exactly is an argument? Haven’t I already decided on my main argument and topic?”
An argument is a series of statements in support of a claim, assertion, or proposition. So far, we’ve discussed thesis statements as the main argumentative through-line for a speech—it’s what you want to inform, persuade, or entertain the audience about.
Your thesis statement, however, is just one component of an argument, i.e. “here’s what I want to inform you about / persuade you to consider.” It is the main claim of your speech. Your task is to prove the reliability of that claim (with evidence) and demonstrate, through the body of the speech, how or why that information should matter to the audience. In this chapter, we will fill in the other structural components of an argument to make sure that your thesis statement has adequate support and proof. We’ll also outline the importance of language and tips to guarantee that your language increases the effective presentation of your argument.
It may be tempting to view arguments as only relevant to persuasion or persuasive speeches. After all, we commonly think of arguments as occurring between different perspectives or viewpoints with the goal of changing someone’s mind. Arguments are important when persuading, but you should have clear evidence and explanations for any type of information sharing.
All speech types require proof to demonstrate the reliability of their claims. Remember, when you speak, you are being an advocate and selecting information that you find relevant to your audience, so arguments are necessary to, at a bare minimum, build in details about the topic’s importance.
With speeches that primarily inform, a sound argument demonstrates the relevance and significance of the topic for your audience. In other words, “this is important information because…” or “here’s why you should care about this.” If you are giving a ceremonial speech, you should provide examples of your insights. In a speech of introduction, for example, you may claim that the speaker has expertise, but you should also provide evidence of their previous accomplishments and demonstrate why those accomplishments are significant.
For each speech type, a well-crafted speech will have multiple arguments throughout. Yes, your thesis statement is central to speech, and your content should be crafted around that idea – you will use your entire speech to prove the reliability of that statement. You will also have internal arguments, i.e. your speech’s main points or the “meat” of your speech.
All speech types require arguments, and all arguments use the rhetorical appeals of ethos, pathos, and logos to elicit a particular feeling or response from your audience.
Ethos , or establishing your credibility as a speaker, is necessary for any speech. If you’re informing the audience about a key topic, they need to know that you’re a trustworthy and reliable speaker. A key way to prove that credibility is through crafting arguments that are equally credible. Using reliable and well-tested evidence is one way to establish ethos.
Using reason or logic, otherwise known as logos , is also a key rhetorical appeal. By using logos, you can select logical evidence that is well-reasoned, particularly when you’re informing or persuading.
Pathos , or emotional appeals, allows you to embed evidence or explanations that pull on your audience’s heartstrings or other feelings and values. Pathos is common in ceremonial speeches, particularly speeches that eulogize or celebrate a special occasion.
All three rhetorical appeals are important mechanisms to motivate your audience to listen or act. All three should be done ethically and with the speech context and audience in mind.
Regardless of which rhetorical proof you use, your arguments should be well-researched and well-structured. Below, we explore the structure of an argument in more detail.
Arguments have the following basic structure (see Figure 19.1):
Each component of the structure is necessary to formulate a compelling argument.
The Toulmin Model
British Philosopher, Stephen Toulmin, created the “Toulmin Model” – a model that describes the structure of an argument or method of reasoning. Claim, evidence, and warrant are, if done well, necessary to create a good argument (O’Connor, 1958).
Evidence and warrants are the specifics that make your ideas, arguments, assertions, points, or concepts real and concrete by relating the information to your audience. Not all audiences are compelled by the same evidence, for example, so creating a well-structured argument also means being responsive to audiences.
Consider going to lunch with a friend. Your friend suggests a restaurant that you have not heard of, so you request some additional information, proof, or evidence of their choice. We could map the argument like this:
So far, your friend is highlighting service as the evidence to support their claim that Jack’s Shack is a good choice for lunch. However, the warrant is still missing. For a warrant, they need to demonstrate why good service is sufficient proof to support their claim. Remember that the warrant is the connection. For example:
In this case, they do a good job of both connecting the evidence to the claim and connecting the argument to their audience – you! They have selected evidence based on your previous experience as a server (likely in hopes to win you over to their claim!).
Using “claim, evidence, and warrant” can assist you in verifying that all parts of the argumentative structure are present. Below, we dive deeper into each category.
A claim is a declarative statement or assertion—it is something that you want your audience to accept or know. Like we’ve mentioned, your thesis statement is a key claim in your speech because it’s the main argument that you’re asking the audience to consider.
Different claims serve different purposes. Depending on the purpose of the argument, claims can be factual, opinionated, or informative. Some claims, for example, may be overtly persuading the audience to change their mind about a controversial issue, i.e. “you should support this local policy initiative.”
Alternatively, a claim may develop the significance of a topic (i.e. “this is why you should care about this information”) or highlight a key informative component about a person, place, or thing (“Hillary Clinton had an intriguing upbringing”). You might, for example, write a speech that informs the audience about college textbook affordability. Your working thesis might read, “Universities are developing textbook affordability initiatives.” Your next step would be to develop main points and locate evidence that supports your claim.
It’s important to develop confidence around writing and identifying your claims. Identifying your main ideas will allow you to then identify evidence in support of those declarative statements. If you aren’t confident about what claims you’re making, it will be difficult to identify the evidence in support of that idea, and your argument won’t be structurally complete. Remember that your thesis statement, your main claim, but you likely have claims throughout your speech (like your main points).
Evidence is the proof or support for your claim. It answers the question, “how do I know this is true?” With any type of evidence, there are three overarching considerations.
First, is this the most timely and relevant type of support for my claim? If your evidence isn’t timely (or has been disproven), it may drastically influence the credibility of your claim.
Second, is this evidence relatable and clear for my audience? Your audience should be able to understand the evidence, including any references or ideas within your information. Have you ever heard a joke or insight about a television show that you’ve never seen? If so, understanding the joke can be difficult. The same is true for your audience, so stay focused on their knowledge base and level of understanding.
Third, did I cherry-pick? Avoid cherry-picking evidence to support your claims. While we’ve discussed claims first, it’s important to arrive at a claim after seeing all the evidence (i.e. doing the research). Rather than finding evidence to fit your idea (cherry-picking), the evidence should help you arrive at the appropriate claim. Cherry-picking evidence can reduce your ethos and weakened your argument.
With these insights in mind, we will introduce you to five evidence types : examples, narratives, facts, statistics, and testimony. Each provides a different type of support, and it’s suggested that you integrate a variety of different evidence types. Understanding the different types of evidence will assist as you work to structure arguments and select support that best fits the goal of your speech.
Examples are specific instances that illuminate a concept. They are designed to give audiences a reference point. An example must be quickly understandable—something the audience can pull out of their memory or experience quickly.
Evidence by example would look like this:
Claim: Textbook affordability initiatives are assisting universities in implementing reputable, affordable textbooks.
Evidence : Ohio has implemented a textbook affordability initiative, the Open Ed Collaborative, to alleviate the financial strain for students (Jaggers, Rivera, Akani, 2019).
Ohio’s affordability initiative functions as evidence by example. This example assists in demonstrating that such initiatives have been successfully implemented. Without providing an example, your audience may be skeptical about the feasibility of your claim.
Examples can be drawn directly from experience, i.e. this is a real example, or an example can be hypothetical where audiences are asked to consider potential scenarios.
Narratives are stories that clarify, dramatize, and emphasize ideas. They have, if done well, strong emotional power (or pathos). While there is no universal type of narrative, a good story often draws the audience in by identifying characters and resolving a plot issue. Narratives can be personal or historical.
Person narratives are powerful tools to relate to your audience and embed a story about your experience with the topic. As evidence, they allow you to say, “I experienced or saw this thing first hand.” As the speaker, using your own experience as evidence can draw the audience in and help them understand why you’re invested in the topic. Of course, personal narratives must be true. Telling an untrue personal narrative may negatively influence your ethos for an audience.
Historical narratives (sometimes called documented narratives) are stories about a past person, place, or thing. They have power because they can prove and clarify an idea by using a common form— the story. By “historical” we do not mean that the story refers to something that happened many years ago, only that it has happened in the past and there were witnesses to validate the happening. Historical narratives are common in informative speeches.
Facts are observations, verified by multiple credible sources, that are true or false. The National Center for Science Education (2008) defines fact as:
an observation that has been repeatedly confirmed an . . . is accepted as ‘true.’ Truth in science, however, is never final and what is accepted as a fact today may be modified or even discarded tomorrow.
“The sun is a star” is an example of a fact. It’s been observed and verified based on current scientific understanding and categorization; however, future technology may update or disprove that fact.
In our modern information age, we recommend “fact-checking a fact” because misinformation can be presented as truth. This means verifying all facts through credible research (revisit the earlier chapter on research). Avoid taking factual information for granted and make sure that the evidence comes from reputable sources that are up-to-date.
S tatistics are the collection, analysis, comparison, and interpretation of numerical data. As evidence, they are useful in summarizing complex information, quantifying, or making comparisons. Statistics are powerful pieces of evidence because numbers appear straightforward. Numbers provide evidence that quantifies, and statistics can be helpful to clarify a concept or highlighting the depth of a problem.
You may be wondering, “What does this actually mean ?” (excuse our statistical humor). We often know a statistic when we find one, but it can be tricky to understand how a statistic was derived.
Averages and percentages are two common deployments of statistical evidence.
An “ a verage ” can be statistically misleading, but it often refers to the mean of a data set. You can determine the mean (or average) by adding up the figures and dividing by the number of figures present. If you’re giving a speech on climate change, you might note that, in 2015, the average summer temperature was 97 degrees while, in 1985, it was just 92 degrees.
When using statistics, comparisons can help translate the statistic for an audience. In the example above, 97 degrees may seem hot, but the audience has nothing to compare that statistic to. The 30-year comparison assists in demonstrating a change in temperature.
A percentag e expresses a proportion of out 100. For example, you might argue that “textbook costs have risen more than 1000% since 1977” (Popken, 2015). By using a statistical percentage, 1000% sounds pretty substantial. It may be important, however, to accompany your percentage with a comparison to assist the audience in understanding that “This is 3 times higher than the normal rate of inflation” (UTA Libraries). You might also clarify that “college textbooks have risen more than any other college-related cost” (Bureau of Labor Statistics, 2016).
You are responsible for the statistical information that you deploy. It’s all too common for us as information consumers to grab a quick statistic that sounds appealing, but that information may not be reliable.
Be aware of three major statistical issues: small samples, unrepresentative samples, and correlation as causation. In a small sample, an argument is being made from too few examples. In an unrepresentative sample, a conclusion is based on surveys of people who do not represent, or resemble, the ones to whom the conclusion is being applied. Finally, it’s common to conflate correlation as causation. In statistics, a correlation refers to the relationship between two variables while causation means that one variable resulted from the other. Be careful not to assume that a correlation means that something has caused the second.
A few other statistical tips:
Testimony is the words of others. As evidence, testimony can be valuable to gain insight into an expert or a peer’s opinion, experience, or expertise about a topic. Testimony can provide an audience with a relevant perspective that the speaker isn’t able to provide. We’ll discuss two types of testimony: expert and non-expert.
What is an expert? An expert is someone with recognized credentials, knowledge, education, and/or experience in a subject. To quote an expert on expertise, “To be an expert, someone needs to have considerable knowledge on a topic or considerable skill in accomplishing something” (Weinstein, 1993).
A campus bookstore manager could provide necessary testimony on the changing affordability of textbooks over time, for example. As someone working with instructors, students, and publishers, the manager would likely have an insight and a perspective that would be difficult to capture otherwise. They would provide unique and credible evidence.
In using expert testimony, you should follow these guidelines:
Expert testimony is one of your strongest supporting materials to prove your arguments. When integrating their testimony as evidence, make sure their testimony clearly supports your claim (rather than an interesting idea on the topic that is tangential to your assertions).
Any quotation from a friend, family member, or classmate about an incident or topic would be peer testimony. It is useful in helping the audience understand a topic from a personal point of view. For example, you may draw on testimony from a campus student who was unable to afford their campus textbooks. While they may lack formalized expertise in textbook affordability, their testimony might demonstrate how the high cost limited their engagement with the class. Their perspective and insight would be valuable for an audience to hear.
The third component of any argument is the warrant. Warrants connect the evidence and the claim. They often answer the question, “what does this mean?” Warrants are an important component of a complete argument because they:
For example, consider the claim that “communication studies provide necessary skills to land you a job.” To support that claim, you might locate a statistic and argue that, “The New York Times had a recent article stating that 80% of jobs want good critical thinking and interpersonal skills.” It’s unclear, however, how a communication studies major would prepare someone to fulfill those needs. To complete the argument, you could include a warrant that explains, “communication studies classes facilitate interpersonal skills and work to embed critical thinking activities throughout the curriculum.” You are connecting the job skills (critical thinking) from the evidence to the discipline (communication studies) from your claim.
Despite their importance, warrants are often excluded from arguments. As speechwriters and researchers, we spend lots of time with our information and evidence, and we take for granted what we know. If you are familiar with communication studies, the connection between the New York Times statistic referenced above and the assertion that communication studies provides necessary job skills may seem obvious. For an unfamiliar audience, the warrant provides more explanation and legitimacy to the evidence.
We know what you’re thinking: “Really? Do I always need an explicit warrant?”
Some warrants are indeed inferred , meaning that we often recognize the underlying warrant without it being explicitly stated. For example, I might say, “The baking time for my cookies was too hot. The cookies burned.” In this statement, I’m claiming that the temperature is too hot and using burnt cookies as the evidence. We could reasonably infer the warrant, i.e. “burnt cookies are a sign that they were in the oven for too long.”
Inferred warrants are common in everyday arguments and conversations; however, in a formal speech, having a clear warrant will increase the clarity of your argument. If you decide that no explicit warrant is needed, it’s still necessary to ask, “what does this argument mean for my thesis? What does it mean for my audience?” Your goal is to keep as many audience members listening as possible, and warrants allow you to think critically about the information that you’re presenting to that audience.
When writing warrants, keep the following insights in mind:
Now that you have a better understanding of each component of an argument, let’s conclude this section with a few complete examples.
Claim : The Iowa Wildcats will win the championship. Evidence: In 2019, the National Sporting Association found that the Wildcats had the most consistent and well-rounded coaching staff. Referees of the game agreed, and also praised the players’ ability for high scoring. Warrant: Good coaching and high scoring are probable indicators of past champions and, given this year’s findings, the Wildcats are on mark to win it all.
Here’s an example with a more general approach to track the potential avenues for evidence:
Claim: Sally Smith will win the presidential election. Evidence: [select evidence that highlights their probable win, including: they’ve won the most primaries; they won the Iowa caucus; they’re doing well in swing states; they have raised all the money; they have the most organized campaign.” Warrant: [based on your evidence selection, you can warrant why that evidence supports a presidential win].
Claim, evidence, and warrant are useful categories when constructing or identifying a well-reasoned argument. However, a speech is much more than this simple structure over and over (how boring, huh?).
When we craft arguments, it’s tempting to view our audience as logic-seekers who rely solely on rationality, but that’s not true. Instead, Walter Fisher (1984) argues that humans are storytellers, and we make sense of the world through good stories. A good speech integrates argumentative components while telling a compelling story about your argument to the audience. A key piece of that story is how you craft the language—language aids in telling an effective story.
Language is any formal system of gestures, signs, sounds, and symbols used or conceived as a means of communicating thought, either through written, enacted, or spoken means. Linguists believe there are far more than 6,900 languages and distinct dialects spoken in the world today (Anderson, 2012). Despite being a formal system, language results in different interpretations and meanings for different audiences.
It is helpful for public speakers to keep this in mind, especially regarding denotative and connotative meaning. Wrench, Goding, Johnson, and Attias (2011) use this example to explain the difference:
When we hear or use the word “blue,” we may be referring to a portion of the visual spectrum dominated by energy with a wave-length of roughly 440–490 nanometers. You could also say that the color in question is an equal mixture of both red and green light. While both of these are technically correct ways to interpret the word “blue,” we’re pretty sure that neither of these definitions is how you thought about the word. When hearing the word “blue,” you may have thought of your favorite color, the color of the sky on a spring day, or the color of a really ugly car you saw in the parking lot. When people think about language, there are two different types of meanings that people must be aware of: denotative and connotative. (p. 407)
Denotative meaning is the specific meaning associated with a word. We sometimes refer to denotative meanings as dictionary definitions. The scientific definitions provided above for the word “blue” are examples of definitions that might be found in a dictionary. Connotative meaning is the idea suggested by or associated with a word at a cultural or personal level. In addition to the examples above, the word “blue” can evoke many other ideas:
Given these differences, the language you select may have different interpretations and lead to different perspectives. As a speechwriter (and communicator), being aware of different interpretations can allow you to select language that is the most effective for your speaking context and audience.
Have you ever called someone a “wordsmith?” If so, you’re likely complimenting their masterful application of language. Language is not just something we use; it is part of who we are and how we think. As such, language can assist in clarifying your content and creating an effective message.
Clear language is powerful language. If you are not clear, specific, precise, detailed, and sensory with your language, you won’t have to worry about being emotional or persuasive, because you won’t be understood. The goal of clarity is to reduce abstraction; clarity will allow your audience to more effectively track your argument and insight, especially because they only have one chance to listen.
Concreteness aids clarity. We usually think of concreteness as the opposite of abstraction. Language that evokes many different visual images in the minds of your audience is abstract language. Unfortunately, when abstract language is used, the images evoked might not be the ones you really want to evoke. Instead, work to be concrete, detailed, and specific. “Pity,” for example, is a bit abstract. How might you describe pity by using more concrete words?
Clear descriptions or definitions can aid in concreteness and clarity.
To define means to set limits on something; defining a word is setting limits on what it means, how the audience should think about the word, and/or how you will use it. We know there are denotative and connotative definitions or meanings for words, which we usually think of as objective and subjective responses to words. You only need to define words that would be unfamiliar to the audience or words that you want to use in a specialized way.
Describing is also helpful in clarifying abstraction. The key to description is to think in terms of the five senses: sight (visual: how does the thing look in terms of color, size, shape); hearing (auditory: volume, musical qualities); taste (gustatory: sweet, bitter, salty, sour, gritty, smooth, chewy); smell (olfactory: sweet, rancid, fragrant, aromatic, musky); and feel (tactile: rough, silky, nubby, scratchy).
If you were, for example, talking about your dog, concrete and detailed language could assist in “bring your dog to life,” so to speak, in the moment.
Doesn’t the second description do the image more justice ? Being concrete and descriptive paints a picture for the audience and can increase your warrant’s efficacy. Being descriptive, however, doesn’t mean adding more words. In fact, you should aim to “reduce language clutter.” Your descriptions should still be purposeful and important.
Language achieves effectiveness by communicating the right message to the audience. Clarity contributes to effectiveness, but effectiveness also includes using familiar and interesting language.
Familiar language is language that your audience is accustomed to hearing and experiencing. Different communities and audiences use language differently. If you are part of an organization, team, or volunteer group, there may be language that is specific and commonly used in those circles. We call that language jargon , or specific, technical language that is used in a given community. If you were speaking to that community, drawing on those references would be appropriate because they would be familiar to that audience. For other audiences, drawing on jargon would be ineffective and either fail to communicate an idea to the audience or implicitly community that you haven’t translated your message well (reducing your ethos).
In addition to using familiar language, draw on language that’s accurate and interesting. This is difficult, we’ll admit it! But in a speech, your words are a key component of keeping the audience motivated to listen, so interesting language can peak and maintain audience interest.
Active language is interesting language. Active voice , when the subject in a sentence performs the action, can assist in having active and engaging word choices. An active sentence would read, “humans caused climate change” as opposed to a passive approach of, “climate change was caused by humans.” Place subjects at the forefront. A helpful resource on active voice can be found here.
You must, however, be reflexive in the language process.
Language reflects our beliefs, attitudes, and values – words are the mechanism we use to communicate our ideas or insights. As we learned earlier in this book, communication both creates and is created by culture. When we select language, we are also representing and creating ideas and cultures – language has a lot of power.
To that end, language should be a means of inclusion and identification, rather than exclusion.
You might be thinking, “Well I am always inclusive in my language,” or “I’d never intentionally use language that’s not inclusive.” We understand, but intention is less important than effect.
Consider the term “millennial”— a categorization that refers to a particular age group. It can be useful to categorize different generations, particularly from a historical and contemporary perspective. However, people often argue that “millennials are the laziest generation” or “millennials don’t know hard work!” In these examples, the intention may be descriptive, but they are selecting language that perpetuates unfair and biased assumptions about millions of people. The language is disempowering (and the evidence, when present, is weak).
Language assists us in categorizing or understanding different cultures, ideas, or people; we rely on language to sort information and differentiate ourselves. In turn, language influences our perceptions, even in unconscious and biased ways.
The key is to practice reflexivity about language choices. Language isn’t perfect, so thinking reflexively about language will take time and practice.
For example, if you were crafting a hypothetical example about an experience in health care, you might open with a hypothetical example: “Imagine sitting for hours in the waiting room with no relief. Fidgeting and in pain, you feel hopeless and forgotten within the system. Finally, you’re greeted by the doctor and he escorts you to a procedure room.” It’s a great story and there is vivid and clear language. But are there any changes that you’d make to the language used?
Remember that this is a hypothetical example. Using reflexive thinking, we might question the use of “he” to describe the doctor. Are there doctors that are a “he”? Certainly. Are all doctors a “he”? Certainly not. It’s important to question how “he” gets generalized to stand-in for doctors or how we may assume that all credible doctors are men.
Practicing reflexivity means questioning the assumptions present in our language choices (like police men rather than police officers). Continue to be conscious of what language you draw on to describe certain people, places, or ideas. If you aren’t sure what language choices are best to describe a group, ask; listen, and don’t assume.
In this chapter, we discussed crafting complete, well-reasoned arguments. Claim, evidence, and warrant are helpful structural components when crafting arguments. Remember, too, that language plays a central role in telling a compelling story.
A series of statements in support of a claim, assertion, or proposition
speaker credibility
Appeals to reason or logic
Appeals to emotion
a declarative statement or assertion
proof or support for your claim
specific instances that illuminate a concept
stories that clarify, dramatize, and emphasize ideas
the collection, analysis, comparison, and interpretation of numerical data
the words of others
Warrants connect the evidence and the claim
we often recognize the underlying warrant without it being explicitly stated
the specific meaning associated with a word
the idea suggested by or associated with a word at a cultural or personal level
Setting limits on what it means, how the audience should think about the word, and/or how you will use it
specific, technical language that is used in a given community.
when the subject in a sentence performs the action
Speaking Confidently Copyright © 2021 by Meggie Mapes is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.
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Miscellaneous
You'll no doubt have to write a number of argumentative essays in both high school and college, but what, exactly, is an argumentative essay and how do you write the best one possible? Let's take a look.
A great argumentative essay always combines the same basic elements: approaching an argument from a rational perspective, researching sources, supporting your claims using facts rather than opinion, and articulating your reasoning into the most cogent and reasoned points. Argumentative essays are great building blocks for all sorts of research and rhetoric, so your teachers will expect you to master the technique before long.
But if this sounds daunting, never fear! We'll show how an argumentative essay differs from other kinds of papers, how to research and write them, how to pick an argumentative essay topic, and where to find example essays. So let's get started.
There are two basic requirements for any and all essays: to state a claim (a thesis statement) and to support that claim with evidence.
Though every essay is founded on these two ideas, there are several different types of essays, differentiated by the style of the writing, how the writer presents the thesis, and the types of evidence used to support the thesis statement.
Essays can be roughly divided into four different types:
#1: Argumentative #2: Persuasive #3: Expository #4: Analytical
So let's look at each type and what the differences are between them before we focus the rest of our time to argumentative essays.
Argumentative essays are what this article is all about, so let's talk about them first.
An argumentative essay attempts to convince a reader to agree with a particular argument (the writer's thesis statement). The writer takes a firm stand one way or another on a topic and then uses hard evidence to support that stance.
An argumentative essay seeks to prove to the reader that one argument —the writer's argument— is the factually and logically correct one. This means that an argumentative essay must use only evidence-based support to back up a claim , rather than emotional or philosophical reasoning (which is often allowed in other types of essays). Thus, an argumentative essay has a burden of substantiated proof and sources , whereas some other types of essays (namely persuasive essays) do not.
You can write an argumentative essay on any topic, so long as there's room for argument. Generally, you can use the same topics for both a persuasive essay or an argumentative one, so long as you support the argumentative essay with hard evidence.
Example topics of an argumentative essay:
The next three types of essays are not argumentative essays, but you may have written them in school. We're going to cover them so you know what not to do for your argumentative essay.
Persuasive essays are similar to argumentative essays, so it can be easy to get them confused. But knowing what makes an argumentative essay different than a persuasive essay can often mean the difference between an excellent grade and an average one.
Persuasive essays seek to persuade a reader to agree with the point of view of the writer, whether that point of view is based on factual evidence or not. The writer has much more flexibility in the evidence they can use, with the ability to use moral, cultural, or opinion-based reasoning as well as factual reasoning to persuade the reader to agree the writer's side of a given issue.
Instead of being forced to use "pure" reason as one would in an argumentative essay, the writer of a persuasive essay can manipulate or appeal to the reader's emotions. So long as the writer attempts to steer the readers into agreeing with the thesis statement, the writer doesn't necessarily need hard evidence in favor of the argument.
Often, you can use the same topics for both a persuasive essay or an argumentative one—the difference is all in the approach and the evidence you present.
Example topics of a persuasive essay:
An expository essay is typically a short essay in which the writer explains an idea, issue, or theme , or discusses the history of a person, place, or idea.
This is typically a fact-forward essay with little argument or opinion one way or the other.
Example topics of an expository essay:
An analytical essay seeks to delve into the deeper meaning of a text or work of art, or unpack a complicated idea . These kinds of essays closely interpret a source and look into its meaning by analyzing it at both a macro and micro level.
This type of analysis can be augmented by historical context or other expert or widely-regarded opinions on the subject, but is mainly supported directly through the original source (the piece or art or text being analyzed) .
Example topics of an analytical essay:
There are many different types of essay and, over time, you'll be able to master them all.
The average argumentative essay is between three to five pages, and will require at least three or four separate sources with which to back your claims . As for the essay topic , you'll most often be asked to write an argumentative essay in an English class on a "general" topic of your choice, ranging the gamut from science, to history, to literature.
But while the topics of an argumentative essay can span several different fields, the structure of an argumentative essay is always the same: you must support a claim—a claim that can reasonably have multiple sides—using multiple sources and using a standard essay format (which we'll talk about later on).
This is why many argumentative essay topics begin with the word "should," as in:
These topics all have at least two sides of the argument: Yes or no. And you must support the side you choose with evidence as to why your side is the correct one.
But there are also plenty of other ways to frame an argumentative essay as well:
Though these are worded differently than the first three, you're still essentially forced to pick between two sides of an issue: yes or no, for or against, benefit or detriment. Though your argument might not fall entirely into one side of the divide or another—for instance, you could claim that social media has positively impacted some aspects of modern life while being a detriment to others—your essay should still support one side of the argument above all. Your final stance would be that overall , social media is beneficial or overall , social media is harmful.
If your argument is one that is mostly text-based or backed by a single source (e.g., "How does Salinger show that Holden Caulfield is an unreliable narrator?" or "Does Gatsby personify the American Dream?"), then it's an analytical essay, rather than an argumentative essay. An argumentative essay will always be focused on more general topics so that you can use multiple sources to back up your claims.
So you know the basic idea behind an argumentative essay, but what topic should you write about?
Again, almost always, you'll be asked to write an argumentative essay on a free topic of your choice, or you'll be asked to select between a few given topics . If you're given complete free reign of topics, then it'll be up to you to find an essay topic that no only appeals to you, but that you can turn into an A+ argumentative essay.
What makes a "good" argumentative essay topic depends on both the subject matter and your personal interest —it can be hard to give your best effort on something that bores you to tears! But it can also be near impossible to write an argumentative essay on a topic that has no room for debate.
As we said earlier, a good argumentative essay topic will be one that has the potential to reasonably go in at least two directions—for or against, yes or no, and why . For example, it's pretty hard to write an argumentative essay on whether or not people should be allowed to murder one another—not a whole lot of debate there for most people!—but writing an essay for or against the death penalty has a lot more wiggle room for evidence and argument.
A good topic is also one that can be substantiated through hard evidence and relevant sources . So be sure to pick a topic that other people have studied (or at least studied elements of) so that you can use their data in your argument. For example, if you're arguing that it should be mandatory for all middle school children to play a sport, you might have to apply smaller scientific data points to the larger picture you're trying to justify. There are probably several studies you could cite on the benefits of physical activity and the positive effect structure and teamwork has on young minds, but there's probably no study you could use where a group of scientists put all middle-schoolers in one jurisdiction into a mandatory sports program (since that's probably never happened). So long as your evidence is relevant to your point and you can extrapolate from it to form a larger whole, you can use it as a part of your resource material.
And if you need ideas on where to get started, or just want to see sample argumentative essay topics, then check out these links for hundreds of potential argumentative essay topics.
101 Persuasive (or Argumentative) Essay and Speech Topics
301 Prompts for Argumentative Writing
Top 50 Ideas for Argumentative/Persuasive Essay Writing
[Note: some of these say "persuasive essay topics," but just remember that the same topic can often be used for both a persuasive essay and an argumentative essay; the difference is in your writing style and the evidence you use to support your claims.]
KO! Find that one argumentative essay topic you can absolutely conquer.
Argumentative Essays are composed of four main elements:
If you're familiar with essay writing in general, then you're also probably familiar with the five paragraph essay structure . This structure is a simple tool to show how one outlines an essay and breaks it down into its component parts, although it can be expanded into as many paragraphs as you want beyond the core five.
The standard argumentative essay is often 3-5 pages, which will usually mean a lot more than five paragraphs, but your overall structure will look the same as a much shorter essay.
An argumentative essay at its simplest structure will look like:
Now let's unpack each of these paragraph types to see how they work (with examples!), what goes into them, and why.
Your first task is to introduce the reader to the topic at hand so they'll be prepared for your claim. Give a little background information, set the scene, and give the reader some stakes so that they care about the issue you're going to discuss.
Next, you absolutely must have a position on an argument and make that position clear to the readers. It's not an argumentative essay unless you're arguing for a specific claim, and this claim will be your thesis statement.
Your thesis CANNOT be a mere statement of fact (e.g., "Washington DC is the capital of the United States"). Your thesis must instead be an opinion which can be backed up with evidence and has the potential to be argued against (e.g., "New York should be the capital of the United States").
These are your body paragraphs in which you give the reasons why your argument is the best one and back up this reasoning with concrete evidence .
The argument supporting the thesis of an argumentative essay should be one that can be supported by facts and evidence, rather than personal opinion or cultural or religious mores.
For example, if you're arguing that New York should be the new capital of the US, you would have to back up that fact by discussing the factual contrasts between New York and DC in terms of location, population, revenue, and laws. You would then have to talk about the precedents for what makes for a good capital city and why New York fits the bill more than DC does.
Your argument can't simply be that a lot of people think New York is the best city ever and that you agree.
In addition to using concrete evidence, you always want to keep the tone of your essay passionate, but impersonal . Even though you're writing your argument from a single opinion, don't use first person language—"I think," "I feel," "I believe,"—to present your claims. Doing so is repetitive, since by writing the essay you're already telling the audience what you feel, and using first person language weakens your writing voice.
For example,
"I think that Washington DC is no longer suited to be the capital city of the United States."
"Washington DC is no longer suited to be the capital city of the United States."
The second statement sounds far stronger and more analytical.
Even without a counter argument, you can make a pretty persuasive claim, but a counterargument will round out your essay into one that is much more persuasive and substantial.
By anticipating an argument against your claim and taking the initiative to counter it, you're allowing yourself to get ahead of the game. This way, you show that you've given great thought to all sides of the issue before choosing your position, and you demonstrate in multiple ways how yours is the more reasoned and supported side.
This paragraph is where you re-state your argument and summarize why it's the best claim.
Briefly touch on your supporting evidence and voila! A finished argumentative essay.
Your essay should have just as awesome a skeleton as this plesiosaur does. (In other words: a ridiculously awesome skeleton)
It always helps to have an example to learn from. I've written a full 5-paragraph argumentative essay here. Look at how I state my thesis in paragraph 1, give supporting evidence in paragraphs 2 and 3, address a counterargument in paragraph 4, and conclude in paragraph 5.
Topic: Is it possible to maintain conflicting loyalties?
Paragraph 1
It is almost impossible to go through life without encountering a situation where your loyalties to different people or causes come into conflict with each other. Maybe you have a loving relationship with your sister, but she disagrees with your decision to join the army, or you find yourself torn between your cultural beliefs and your scientific ones. These conflicting loyalties can often be maintained for a time, but as examples from both history and psychological theory illustrate, sooner or later, people have to make a choice between competing loyalties, as no one can maintain a conflicting loyalty or belief system forever.
The first two sentences set the scene and give some hypothetical examples and stakes for the reader to care about.
The third sentence finishes off the intro with the thesis statement, making very clear how the author stands on the issue ("people have to make a choice between competing loyalties, as no one can maintain a conflicting loyalty or belief system forever." )
Paragraphs 2 and 3
Psychological theory states that human beings are not equipped to maintain conflicting loyalties indefinitely and that attempting to do so leads to a state called "cognitive dissonance." Cognitive dissonance theory is the psychological idea that people undergo tremendous mental stress or anxiety when holding contradictory beliefs, values, or loyalties (Festinger, 1957). Even if human beings initially hold a conflicting loyalty, they will do their best to find a mental equilibrium by making a choice between those loyalties—stay stalwart to a belief system or change their beliefs. One of the earliest formal examples of cognitive dissonance theory comes from Leon Festinger's When Prophesy Fails . Members of an apocalyptic cult are told that the end of the world will occur on a specific date and that they alone will be spared the Earth's destruction. When that day comes and goes with no apocalypse, the cult members face a cognitive dissonance between what they see and what they've been led to believe (Festinger, 1956). Some choose to believe that the cult's beliefs are still correct, but that the Earth was simply spared from destruction by mercy, while others choose to believe that they were lied to and that the cult was fraudulent all along. Both beliefs cannot be correct at the same time, and so the cult members are forced to make their choice.
But even when conflicting loyalties can lead to potentially physical, rather than just mental, consequences, people will always make a choice to fall on one side or other of a dividing line. Take, for instance, Nicolaus Copernicus, a man born and raised in Catholic Poland (and educated in Catholic Italy). Though the Catholic church dictated specific scientific teachings, Copernicus' loyalty to his own observations and scientific evidence won out over his loyalty to his country's government and belief system. When he published his heliocentric model of the solar system--in opposition to the geocentric model that had been widely accepted for hundreds of years (Hannam, 2011)-- Copernicus was making a choice between his loyalties. In an attempt t o maintain his fealty both to the established system and to what he believed, h e sat on his findings for a number of years (Fantoli, 1994). But, ultimately, Copernicus made the choice to side with his beliefs and observations above all and published his work for the world to see (even though, in doing so, he risked both his reputation and personal freedoms).
These two paragraphs provide the reasons why the author supports the main argument and uses substantiated sources to back those reasons.
The paragraph on cognitive dissonance theory gives both broad supporting evidence and more narrow, detailed supporting evidence to show why the thesis statement is correct not just anecdotally but also scientifically and psychologically. First, we see why people in general have a difficult time accepting conflicting loyalties and desires and then how this applies to individuals through the example of the cult members from the Dr. Festinger's research.
The next paragraph continues to use more detailed examples from history to provide further evidence of why the thesis that people cannot indefinitely maintain conflicting loyalties is true.
Paragraph 4
Some will claim that it is possible to maintain conflicting beliefs or loyalties permanently, but this is often more a matter of people deluding themselves and still making a choice for one side or the other, rather than truly maintaining loyalty to both sides equally. For example, Lancelot du Lac typifies a person who claims to maintain a balanced loyalty between to two parties, but his attempt to do so fails (as all attempts to permanently maintain conflicting loyalties must). Lancelot tells himself and others that he is equally devoted to both King Arthur and his court and to being Queen Guinevere's knight (Malory, 2008). But he can neither be in two places at once to protect both the king and queen, nor can he help but let his romantic feelings for the queen to interfere with his duties to the king and the kingdom. Ultimately, he and Queen Guinevere give into their feelings for one another and Lancelot—though he denies it—chooses his loyalty to her over his loyalty to Arthur. This decision plunges the kingdom into a civil war, ages Lancelot prematurely, and ultimately leads to Camelot's ruin (Raabe, 1987). Though Lancelot claimed to have been loyal to both the king and the queen, this loyalty was ultimately in conflict, and he could not maintain it.
Here we have the acknowledgement of a potential counter-argument and the evidence as to why it isn't true.
The argument is that some people (or literary characters) have asserted that they give equal weight to their conflicting loyalties. The refutation is that, though some may claim to be able to maintain conflicting loyalties, they're either lying to others or deceiving themselves. The paragraph shows why this is true by providing an example of this in action.
Paragraph 5
Whether it be through literature or history, time and time again, people demonstrate the challenges of trying to manage conflicting loyalties and the inevitable consequences of doing so. Though belief systems are malleable and will often change over time, it is not possible to maintain two mutually exclusive loyalties or beliefs at once. In the end, people always make a choice, and loyalty for one party or one side of an issue will always trump loyalty to the other.
The concluding paragraph summarizes the essay, touches on the evidence presented, and re-states the thesis statement.
Writing the best argumentative essay is all about the preparation, so let's talk steps:
If you have the option to pick your own argumentative essay topic (which you most likely will), then choose one or two topics you find the most intriguing or that you have a vested interest in and do some preliminary research on both sides of the debate.
Do an open internet search just to see what the general chatter is on the topic and what the research trends are.
Did your preliminary reading influence you to pick a side or change your side? Without diving into all the scholarly articles at length, do you believe there's enough evidence to support your claim? Have there been scientific studies? Experiments? Does a noted scholar in the field agree with you? If not, you may need to pick another topic or side of the argument to support.
Now's the time to pick the side of the argument you feel you can support the best and summarize your main point into your thesis statement.
Your thesis will be the basis of your entire essay, so make sure you know which side you're on, that you've stated it clearly, and that you stick by your argument throughout the entire essay .
You've taken a gander at what the internet at large has to say on your argument, but now's the time to actually read those sources and take notes.
Check scholarly journals online at Google Scholar , the Directory of Open Access Journals , or JStor . You can also search individual university or school libraries and websites to see what kinds of academic articles you can access for free. Keep track of your important quotes and page numbers and put them somewhere that's easy to find later.
And don't forget to check your school or local libraries as well!
Follow the five-paragraph outline structure from the previous section.
Fill in your topic, your reasons, and your supporting evidence into each of the categories.
Before you begin to flesh out the essay, take a look at what you've got. Is your thesis statement in the first paragraph? Is it clear? Is your argument logical? Does your supporting evidence support your reasoning?
By outlining your essay, you streamline your process and take care of any logic gaps before you dive headfirst into the writing. This will save you a lot of grief later on if you need to change your sources or your structure, so don't get too trigger-happy and skip this step.
Now that you've laid out exactly what you'll need for your essay and where, it's time to fill in all the gaps by writing it out.
Take it one step at a time and expand your ideas into complete sentences and substantiated claims. It may feel daunting to turn an outline into a complete draft, but just remember that you've already laid out all the groundwork; now you're just filling in the gaps.
If you have the time before deadline, give yourself a day or two (or even just an hour!) away from your essay . Looking it over with fresh eyes will allow you to see errors, both minor and major, that you likely would have missed had you tried to edit when it was still raw.
Take a first pass over the entire essay and try your best to ignore any minor spelling or grammar mistakes—you're just looking at the big picture right now. Does it make sense as a whole? Did the essay succeed in making an argument and backing that argument up logically? (Do you feel persuaded?)
If not, go back and make notes so that you can fix it for your final draft.
Once you've made your revisions to the overall structure, mark all your small errors and grammar problems so you can fix them in the next draft.
Use the notes you made on the rough draft and go in and hack and smooth away until you're satisfied with the final result.
A checklist for your final draft:
Once you've brought that final draft to a perfect polish and turned in your assignment, you're done! Go you!
Be prepared and ♪ you'll never go hungry again ♪, *cough*, or struggle with your argumentative essay-writing again. (Walt Disney Studios)
Theory is all well and good, but examples are key. Just to get you started on what a fully-fleshed out argumentative essay looks like, let's see some examples in action.
Check out these two argumentative essay examples on the use of landmines and freons (and note the excellent use of concrete sources to back up their arguments!).
The Use of Landmines
A Shattered Sky
At first, writing an argumentative essay may seem like a monstrous hurdle to overcome, but with the proper preparation and understanding, you'll be able to knock yours out of the park.
Remember the differences between a persuasive essay and an argumentative one, make sure your thesis is clear, and double-check that your supporting evidence is both relevant to your point and well-sourced . Pick your topic, do your research, make your outline, and fill in the gaps. Before you know it, you'll have yourself an A+ argumentative essay there, my friend.
Now you know the ins and outs of an argumentative essay, but how comfortable are you writing in other styles? Learn more about the four writing styles and when it makes sense to use each .
Understand how to make an argument, but still having trouble organizing your thoughts? Check out our guide to three popular essay formats and choose which one is right for you.
Ready to make your case, but not sure what to write about? We've created a list of 50 potential argumentative essay topics to spark your imagination.
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What is a persuasive speech.
In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.
The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.
Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:
Use familiar language.
Select examples that connect to the specific audience.
Utilize credible and well-known sources.
Logically structure the speech in an audience-friendly way.
Use appropriate eye contact, volume, pacing, and inflection.
Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:
Select evidence that can elicit an emotional response.
Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)
Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.
Utilize vivid imagery and sensory words, allowing the audience to visualize the information.
Employ an appropriate tone, inflection, and pace to reflect the emotion.
Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:
Use comprehensive evidence the audience can understand.
Confirm the evidence logically supports the argument’s claims and stems from credible sources.
Ensure that evidence is specific and avoid any vague or questionable information.
The three main types of persuasive speeches are factual, value, and policy.
A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:
Historical controversy concerns whether an event happened or whether an object actually existed.
Questions of current existence involve the knowledge that something is currently happening.
Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.
A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.
A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.
Incorporate the following steps when writing a persuasive speech:
Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.
Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .
Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.
Step 4 – Identify the audience and understand their baseline attitude about the topic.
Step 5 – When constructing an introduction , keep the following questions in mind:
What’s the topic of the speech?
What’s the occasion?
Who’s the audience?
What’s the purpose of the speech?
Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.
Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.
Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.
One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:
Introduction
Attention Grabbers
Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.
Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.
Offer a startling statement or information about the topic, typically done using data or statistics.
Provide a brief anecdote or story that relates to the topic.
Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.
Provide information on how the selected topic may impact the audience .
Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.
Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.
Identify evidence
Summarize its meaning
Explain how it helps prove the support/main claim
Evidence 3 (Continue as needed)
Support 3 (Continue as needed)
Restate thesis
Review main supports
Concluding statement
Give the audience a call to action to do something specific.
Identify the overall importan ce of the topic and position.
The following table identifies some common or interesting persuasive speech topics for high school and college students:
Benefits of healthy foods | Animal testing | Affirmative action |
Cell phone use while driving | Arts in education | Credit cards |
Climate change | Capital punishment/death penalty | Fossil fuels |
Extinction of the dinosaurs | Community service | Fracking |
Extraterrestrial life | Fast food & obesity | Global warming |
Gun violence | Human cloning | Gun control |
Increase in poverty | Influence of social media | Mental health/health care |
Moon landing | Paying college athletes | Minimum wage |
Pandemics | Screen time for young children | Renewable energy |
Voting rights | Violent video games | School choice/private vs. public schools vs. homeschooling |
World hunger | Zoos & exotic animals | School uniforms |
The following list identifies some of history’s most famous persuasive speeches:
John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”
Lyndon B. Johnson: “We Shall Overcome”
Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar
Ronald Reagan: “Tear Down this Wall”
Sojourner Truth: “Ain’t I a Woman?”
What is persuasive speaking.
You are used to experiencing persuasion in many forms, and may have an easy time identifying examples of persuasion, but can you explain how persuasion works? Osborn and Osborn define persuasion this way: “the art of convincing others to give favorable attention to our point of view.” [1] There are two components that make this definition a useful one. First, it acknowledges the artfulness, or skill, required to persuade others. Whether you are challenged with convincing an auditorium of 500 that they should sell their cars and opt for a pedestrian lifestyle or with convincing your friends to eat pizza instead of hamburgers, persuasion does not normally just happen. Rather it is planned and executed in a thoughtful manner. Second, this definition delineates the ends of persuasion—to convince others to think favorably of our point of view. Persuasion “encompasses a wide range of communication activities, including advertising, marketing, sales, political campaigns, and interpersonal relations.” [2] Because of its widespread utility, persuasion is a pervasive part of our everyday lives.
“Michael Bruno” by U.S. Fish and Wildlife Service Northeast Region. CC-BY .
Although persuasion occurs in nearly every facet of our day-to-day lives, there are occasions when more formal acts of persuasion—persuasive speeches—are appropriate. Persuasive speeches “intend to influence the beliefs, attitudes, values, and acts of others.” [3] Unlike an informative speech, where the speaker is charged with making some information known to an audience, in a persuasive speech the speaker attempts to influence people to think or behave in a particular way. This art of convincing others is propelled by reasoned argument, the cornerstone of persuasive speeches. Reasoned arguments, which might consist of facts, statistics, personal testimonies, or narratives, are employed to motivate audiences to think or behave differently than before they heard the speech.
There are particular circumstances that warrant a persuasive approach. As O’Hair and Stewart point out, it makes sense to engage strategies of persuasion when your end goal is to influence any of these things—“beliefs, attitudes, values, and acts”—or to reinforce something that already exists. For instance, safe sex advocates often present messages of reinforcement to already safe sexual actors, reminding them that wearing condoms and asking for consent are solid practices with desirable outcomes. By the same token, safer sex advocates also routinely spread the message to populations who might be likely to engage in unsafe or nonconsensual sexual behavior.
In a nutshell, persuasive speeches must confront the complex challenge of influencing or reinforcing peoples’ beliefs, attitudes, values, or actions, all characteristics that may seem natural, ingrained, or unchangeable to an audience. Because of this, rhetors (or speakers) must motivate their audiences to think or behave differently by presenting reasoned arguments.
The triumph of persuasion over force is the sign of a civilized society. – Mark Skousen
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This handout will define what an argument is and explain why you need one in most of your academic essays.
You may be surprised to hear that the word “argument” does not have to be written anywhere in your assignment for it to be an important part of your task. In fact, making an argument—expressing a point of view on a subject and supporting it with evidence—is often the aim of academic writing. Your instructors may assume that you know this and thus may not explain the importance of arguments in class.
Most material you learn in college is or has been debated by someone, somewhere, at some time. Even when the material you read or hear is presented as a simple fact, it may actually be one person’s interpretation of a set of information. Instructors may call on you to examine that interpretation and defend it, refute it, or offer some new view of your own. In writing assignments, you will almost always need to do more than just summarize information that you have gathered or regurgitate facts that have been discussed in class. You will need to develop a point of view on or interpretation of that material and provide evidence for your position.
Consider an example. For nearly 2000 years, educated people in many Western cultures believed that bloodletting—deliberately causing a sick person to lose blood—was the most effective treatment for a variety of illnesses. The claim that bloodletting is beneficial to human health was not widely questioned until the 1800s, and some physicians continued to recommend bloodletting as late as the 1920s. Medical practices have now changed because some people began to doubt the effectiveness of bloodletting; these people argued against it and provided convincing evidence. Human knowledge grows out of such differences of opinion, and scholars like your instructors spend their lives engaged in debate over what claims may be counted as accurate in their fields. In their courses, they want you to engage in similar kinds of critical thinking and debate.
Argumentation is not just what your instructors do. We all use argumentation on a daily basis, and you probably already have some skill at crafting an argument. The more you improve your skills in this area, the better you will be at thinking critically, reasoning, making choices, and weighing evidence.
What is an argument? In academic writing, an argument is usually a main idea, often called a “claim” or “thesis statement,” backed up with evidence that supports the idea. In the majority of college papers, you will need to make some sort of claim and use evidence to support it, and your ability to do this well will separate your papers from those of students who see assignments as mere accumulations of fact and detail. In other words, gone are the happy days of being given a “topic” about which you can write anything. It is time to stake out a position and prove why it is a good position for a thinking person to hold. See our handout on thesis statements .
Claims can be as simple as “Protons are positively charged and electrons are negatively charged,” with evidence such as, “In this experiment, protons and electrons acted in such and such a way.” Claims can also be as complex as “Genre is the most important element to the contract of expectations between filmmaker and audience,” using reasoning and evidence such as, “defying genre expectations can create a complete apocalypse of story form and content, leaving us stranded in a sort of genre-less abyss.” In either case, the rest of your paper will detail the reasoning and evidence that have led you to believe that your position is best.
When beginning to write a paper, ask yourself, “What is my point?” For example, the point of this handout is to help you become a better writer, and we are arguing that an important step in the process of writing effective arguments is understanding the concept of argumentation. If your papers do not have a main point, they cannot be arguing for anything. Asking yourself what your point is can help you avoid a mere “information dump.” Consider this: your instructors probably know a lot more than you do about your subject matter. Why, then, would you want to provide them with material they already know? Instructors are usually looking for two things:
This second part can be done in many ways: you can critique the material, apply it to something else, or even just explain it in a different way. In order to succeed at this second step, though, you must have a particular point to argue.
Arguments in academic writing are usually complex and take time to develop. Your argument will need to be more than a simple or obvious statement such as “Frank Lloyd Wright was a great architect.” Such a statement might capture your initial impressions of Wright as you have studied him in class; however, you need to look deeper and express specifically what caused that “greatness.” Your instructor will probably expect something more complicated, such as “Frank Lloyd Wright’s architecture combines elements of European modernism, Asian aesthetic form, and locally found materials to create a unique new style,” or “There are many strong similarities between Wright’s building designs and those of his mother, which suggests that he may have borrowed some of her ideas.” To develop your argument, you would then define your terms and prove your claim with evidence from Wright’s drawings and buildings and those of the other architects you mentioned.
Do not stop with having a point. You have to back up your point with evidence. The strength of your evidence, and your use of it, can make or break your argument. See our handout on evidence . You already have the natural inclination for this type of thinking, if not in an academic setting. Think about how you talked your parents into letting you borrow the family car. Did you present them with lots of instances of your past trustworthiness? Did you make them feel guilty because your friends’ parents all let them drive? Did you whine until they just wanted you to shut up? Did you look up statistics on teen driving and use them to show how you didn’t fit the dangerous-driver profile? These are all types of argumentation, and they exist in academia in similar forms.
Every field has slightly different requirements for acceptable evidence, so familiarize yourself with some arguments from within that field instead of just applying whatever evidence you like best. Pay attention to your textbooks and your instructor’s lectures. What types of argument and evidence are they using? The type of evidence that sways an English instructor may not work to convince a sociology instructor. Find out what counts as proof that something is true in that field. Is it statistics, a logical development of points, something from the object being discussed (art work, text, culture, or atom), the way something works, or some combination of more than one of these things?
Be consistent with your evidence. Unlike negotiating for the use of your parents’ car, a college paper is not the place for an all-out blitz of every type of argument. You can often use more than one type of evidence within a paper, but make sure that within each section you are providing the reader with evidence appropriate to each claim. So, if you start a paragraph or section with a statement like “Putting the student seating area closer to the basketball court will raise player performance,” do not follow with your evidence on how much more money the university could raise by letting more students go to games for free. Information about how fan support raises player morale, which then results in better play, would be a better follow-up. Your next section could offer clear reasons why undergraduates have as much or more right to attend an undergraduate event as wealthy alumni—but this information would not go in the same section as the fan support stuff. You cannot convince a confused person, so keep things tidy and ordered.
One way to strengthen your argument and show that you have a deep understanding of the issue you are discussing is to anticipate and address counterarguments or objections. By considering what someone who disagrees with your position might have to say about your argument, you show that you have thought things through, and you dispose of some of the reasons your audience might have for not accepting your argument. Recall our discussion of student seating in the Dean Dome. To make the most effective argument possible, you should consider not only what students would say about seating but also what alumni who have paid a lot to get good seats might say.
You can generate counterarguments by asking yourself how someone who disagrees with you might respond to each of the points you’ve made or your position as a whole. If you can’t immediately imagine another position, here are some strategies to try:
Once you have thought up some counterarguments, consider how you will respond to them—will you concede that your opponent has a point but explain why your audience should nonetheless accept your argument? Will you reject the counterargument and explain why it is mistaken? Either way, you will want to leave your reader with a sense that your argument is stronger than opposing arguments.
When you are summarizing opposing arguments, be charitable. Present each argument fairly and objectively, rather than trying to make it look foolish. You want to show that you have considered the many sides of the issue. If you simply attack or caricature your opponent (also referred to as presenting a “straw man”), you suggest that your argument is only capable of defeating an extremely weak adversary, which may undermine your argument rather than enhance it.
It is usually better to consider one or two serious counterarguments in some depth, rather than to give a long but superficial list of many different counterarguments and replies.
Be sure that your reply is consistent with your original argument. If considering a counterargument changes your position, you will need to go back and revise your original argument accordingly.
Audience is a very important consideration in argument. Take a look at our handout on audience . A lifetime of dealing with your family members has helped you figure out which arguments work best to persuade each of them. Maybe whining works with one parent, but the other will only accept cold, hard statistics. Your kid brother may listen only to the sound of money in his palm. It’s usually wise to think of your audience in an academic setting as someone who is perfectly smart but who doesn’t necessarily agree with you. You are not just expressing your opinion in an argument (“It’s true because I said so”), and in most cases your audience will know something about the subject at hand—so you will need sturdy proof. At the same time, do not think of your audience as capable of reading your mind. You have to come out and state both your claim and your evidence clearly. Do not assume that because the instructor knows the material, he or she understands what part of it you are using, what you think about it, and why you have taken the position you’ve chosen.
Critical reading is a big part of understanding argument. Although some of the material you read will be very persuasive, do not fall under the spell of the printed word as authority. Very few of your instructors think of the texts they assign as the last word on the subject. Remember that the author of every text has an agenda, something that he or she wants you to believe. This is OK—everything is written from someone’s perspective—but it’s a good thing to be aware of. For more information on objectivity and bias and on reading sources carefully, read our handouts on evaluating print sources and reading to write .
Take notes either in the margins of your source (if you are using a photocopy or your own book) or on a separate sheet as you read. Put away that highlighter! Simply highlighting a text is good for memorizing the main ideas in that text—it does not encourage critical reading. Part of your goal as a reader should be to put the author’s ideas in your own words. Then you can stop thinking of these ideas as facts and start thinking of them as arguments.
When you read, ask yourself questions like “What is the author trying to prove?” and “What is the author assuming I will agree with?” Do you agree with the author? Does the author adequately defend her argument? What kind of proof does she use? Is there something she leaves out that you would put in? Does putting it in hurt her argument? As you get used to reading critically, you will start to see the sometimes hidden agendas of other writers, and you can use this skill to improve your own ability to craft effective arguments.
We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.
Anson, Chris M., and Robert A. Schwegler. 2010. The Longman Handbook for Writers and Readers , 6th ed. New York: Longman.
Booth, Wayne C., Gregory G. Colomb, Joseph M. Williams, Joseph Bizup, and William T. FitzGerald. 2016. The Craft of Research , 4th ed. Chicago: University of Chicago Press.
Ede, Lisa. 2004. Work in Progress: A Guide to Academic Writing and Revising , 6th ed. Boston: Bedford/St Martin’s.
Gage, John T. 2005. The Shape of Reason: Argumentative Writing in College , 4th ed. New York: Longman.
Lunsford, Andrea A., and John J. Ruszkiewicz. 2016. Everything’s an Argument , 7th ed. Boston: Bedford/St Martin’s.
Rosen, Leonard J., and Laurence Behrens. 2003. The Allyn & Bacon Handbook , 5th ed. New York: Longman.
You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill
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What's Your Question?
An argumentative speech persuades the audience to take the side of the speaker, and the speaker generally discusses a topic he or she feels strongly about. The speaker makes a specific claim and then addresses points that support the claim. At the end of the speech, the audience should be clear on an action that should or should not be taken and why.
Argumentative speeches are often about hot topics, and they encourage the audience to change their views or opinions on a topic. The speaker shows an obvious problem at the beginning of the speech and then moves on to show proof of that problem and then suggests a solution in the body. The conclusion sums up the speech’s main idea and supporting points and should leave the audience ready to make a decision based on what they just heard.
When delivering an argumentative speech, the speaker must be careful to use facts rather than emotions to support the chosen claim, and it’s important to avoid bias.
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Argumentation is the process of forming reasons, justifying beliefs, and drawing conclusions with the aim of influencing the thoughts and/or actions of others.
Argumentation (or argumentation theory ) also refers to the study of that process. Argumentation is an interdisciplinary field of study and a central concern of researchers in the disciplines of logic , dialectic , and rhetoric .
Contrast writing an argumentive essay , article, paper, speech, debate , or presentation with one that's purely persuasive . While a persuasive piece can be built with anecdotes, imagery, and emotional appeals, an argumentive piece needs to rely on facts, research, evidence, logic , and the like to back up its claim . It is useful in any field where findings or theories are presented to others for review, from science to philosophy and much in between.
You can use different methods, techniques, and tools when writing and organizing an argumentive piece:
Effective argumentation has many uses—and critical thinking skills are helpful even in everyday life—and the practice has developed over time.
D.N. Walton, "Fundamentals of Critical Argumentation." Cambridge University Press, 2006.
Christopher W. Tindale, "Rhetorical Argumentation: Principles of Theory and Practice." Sage, 2004.
Patricia Cohen, "Reason Seen More as Weapon Than Path to Truth." The New York Times , June 14, 2011.
Peter Jones as the Book in episode one of "The Hitchhiker's Guide to the Galaxy," 1979.
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Learning objectives.
Steven Lilley – Engaged – CC BY-SA 2.0.
Previously in this text we discussed general guidelines for organizing speeches. In this section, we are going to look at three organizational patterns ideally suited for persuasive speeches: Monroe’s motivated sequence, problem-cause-solution, and comparative advantages.
One of the most commonly cited and discussed organizational patterns for persuasive speeches is Alan H. Monroe’s motivated sequence. The purpose of Monroe’s motivated sequence is to help speakers “sequence supporting materials and motivational appeals to form a useful organizational pattern for speeches as a whole” (German et al., 2010).
While Monroe’s motivated sequence is commonly discussed in most public speaking textbooks, we do want to provide one minor caution. Thus far, almost no research has been conducted that has demonstrated that Monroe’s motivated sequence is any more persuasive than other structural patterns. In the only study conducted experimentally examining Monroe’s motivated sequence, the researchers did not find the method more persuasive, but did note that audience members found the pattern more organized than other methods (Micciche, Pryor, & Butler, 2000). We wanted to add this sidenote because we don’t want you to think that Monroe’s motivated sequence is a kind of magic persuasive bullet; the research simply doesn’t support this notion. At the same time, research does support that organized messages are perceived as more persuasive as a whole, so using Monroe’s motivated sequence to think through one’s persuasive argument could still be very beneficial.
Table 17.1 “Monroe’s Motivated Sequence” lists the basic steps of Monroe’s motivated sequence and the subsequent reaction a speaker desires from his or her audience.
Table 17.1 Monroe’s Motivated Sequence
Steps | Audience Response |
---|---|
—Getting Attention | I want to listen to the speaker. |
—Showing the Need, Describing the Problem | Something needs to be done about the problem. |
—Satisfying the Need, Presenting the Solution | In order to satisfy the need or fix the problem this is what I need to do. |
—Visualizing the Results | I can see myself enjoying the benefits of taking action. |
—Requesting Audience Action or Approval | I will act in a specific way or approve a decision or behavior. |
The first step in Monroe’s motivated sequence is the attention step , in which a speaker attempts to get the audience’s attention. To gain an audience’s attention, we recommend that you think through three specific parts of the attention step. First, you need to have a strong attention-getting device. As previously discussed in Chapter 9 “Introductions Matter: How to Begin a Speech Effectively” , a strong attention getter at the beginning of your speech is very important. Second, you need to make sure you introduce your topic clearly. If your audience doesn’t know what your topic is quickly, they are more likely to stop listening. Lastly, you need to explain to your audience why they should care about your topic.
In the need step of Monroe’s motivated sequence, the speaker establishes that there is a specific need or problem. In Monroe’s conceptualization of need, he talks about four specific parts of the need: statement, illustration, ramification, and pointing. First, a speaker needs to give a clear and concise statement of the problem. This part of a speech should be crystal clear for an audience. Second, the speaker needs to provide one or more examples to illustrate the need. The illustration is an attempt to make the problem concrete for the audience. Next, a speaker needs to provide some kind of evidence (e.g., statistics, examples, testimony) that shows the ramifications or consequences of the problem. Lastly, a speaker needs to point to the audience and show exactly how the problem relates to them personally.
In the third step of Monroe’s motivated sequence, the satisfaction step , the speaker sets out to satisfy the need or solve the problem. Within this step, Monroe (1935) proposed a five-step plan for satisfying a need:
First, you need to clearly state the attitude, value, belief, or action you want your audience to accept. The purpose of this statement is to clearly tell your audience what your ultimate goal is.
Second, you want to make sure that you clearly explain to your audience why they should accept the attitude, value, belief, or action you proposed. Just telling your audience they should do something isn’t strong enough to actually get them to change. Instead, you really need to provide a solid argument for why they should accept your proposed solution.
Third, you need to show how the solution you have proposed meets the need or problem. Monroe calls this link between your solution and the need a theoretical demonstration because you cannot prove that your solution will work. Instead, you theorize based on research and good judgment that your solution will meet the need or solve the problem.
Fourth, to help with this theoretical demonstration, you need to reference practical experience, which should include examples demonstrating that your proposal has worked elsewhere. Research, statistics, and expert testimony are all great ways of referencing practical experience.
Lastly, Monroe recommends that a speaker respond to possible objections. As a persuasive speaker, one of your jobs is to think through your speech and see what counterarguments could be made against your speech and then rebut those arguments within your speech. When you offer rebuttals for arguments against your speech, it shows your audience that you’ve done your homework and educated yourself about multiple sides of the issue.
The next step of Monroe’s motivated sequence is the visualization step , in which you ask the audience to visualize a future where the need has been met or the problem solved. In essence, the visualization stage is where a speaker can show the audience why accepting a specific attitude, value, belief, or behavior can positively affect the future. When helping people to picture the future, the more concrete your visualization is, the easier it will be for your audience to see the possible future and be persuaded by it. You also need to make sure that you clearly show how accepting your solution will directly benefit your audience.
According to Monroe, visualization can be conducted in one of three ways: positive, negative, or contrast (Monroe, 1935). The positive method of visualization is where a speaker shows how adopting a proposal leads to a better future (e.g., recycle, and we’ll have a cleaner and safer planet). Conversely, the negative method of visualization is where a speaker shows how not adopting the proposal will lead to a worse future (e.g., don’t recycle, and our world will become polluted and uninhabitable). Monroe also acknowledged that visualization can include a combination of both positive and negative visualization. In essence, you show your audience both possible outcomes and have them decide which one they would rather have.
The final step in Monroe’s motivated sequence is the action step , in which a speaker asks an audience to approve the speaker’s proposal. For understanding purposes, we break action into two distinct parts: audience action and approval. Audience action refers to direct physical behaviors a speaker wants from an audience (e.g., flossing their teeth twice a day, signing a petition, wearing seat belts). Approval, on the other hand, involves an audience’s consent or agreement with a speaker’s proposed attitude, value, or belief.
When preparing an action step, it is important to make sure that the action, whether audience action or approval, is realistic for your audience. Asking your peers in a college classroom to donate one thousand dollars to charity isn’t realistic. Asking your peers to donate one dollar is considerably more realistic. In a persuasive speech based on Monroe’s motivated sequence, the action step will end with the speech’s concluding device. As discussed elsewhere in this text, you need to make sure that you conclude in a vivid way so that the speech ends on a high point and the audience has a sense of energy as well as a sense of closure.
Now that we’ve walked through Monroe’s motivated sequence, let’s look at how you could use Monroe’s motivated sequence to outline a persuasive speech:
Specific Purpose: To persuade my classroom peers that the United States should have stronger laws governing the use of for-profit medical experiments.
Main Points:
This example shows how you can take a basic speech topic and use Monroe’s motivated sequence to clearly and easily outline your speech efficiently and effectively.
Table 17.2 “Monroe’s Motivated Sequence Checklist” also contains a simple checklist to help you make sure you hit all the important components of Monroe’s motivated sequence.
Table 17.2 Monroe’s Motivated Sequence Checklist
Step in the Sequence | Yes | No |
---|---|---|
Gained audience’s attention | □ | □ |
Introduced the topic clearly | □ | □ |
Showed the importance of the topic to the audience | □ | □ |
Need is summarized in a clear statement | □ | □ |
Need is adequately illustrated | □ | □ |
Need has clear ramifications | □ | □ |
Need clearly points the audience | □ | □ |
Plan is clearly stated | □ | □ |
Plan is plainly explained | □ | □ |
Plan and solution are theoretically demonstrated | □ | □ |
Plan has clear reference to practical experience | □ | □ |
Plan can meet possible objections | □ | □ |
Practicality of plan shown | □ | □ |
Benefits of plan are tangible | □ | □ |
Benefits of plan relate to the audience | □ | □ |
Specific type of visualization chosen (positive method, negative method, method of contrast) | □ | □ |
Call of specific action by the audience | □ | □ |
Action is realistic for the audience | □ | □ |
Concluding device is vivid | □ | □ |
Another format for organizing a persuasive speech is the problem-cause-solution format. In this specific format, you discuss what a problem is, what you believe is causing the problem, and then what the solution should be to correct the problem.
Specific Purpose: To persuade my classroom peers that our campus should adopt a zero-tolerance policy for hate speech.
In this speech, you want to persuade people to support a new campus-wide policy calling for zero-tolerance of hate speech. Once you have shown the problem, you then explain to your audience that the cause of the unnecessary confrontations and violence is prior incidents of hate speech. Lastly, you argue that a campus-wide zero-tolerance policy could help prevent future unnecessary confrontations and violence. Again, this method of organizing a speech is as simple as its name: problem-cause-solution.
The final method for organizing a persuasive speech is called the comparative advantages speech format. The goal of this speech is to compare items side-by-side and show why one of them is more advantageous than the other. For example, let’s say that you’re giving a speech on which e-book reader is better: Amazon.com’s Kindle or Barnes and Nobles’ Nook. Here’s how you could organize this speech:
Specific Purpose: To persuade my audience that the Nook is more advantageous than the Kindle.
As you can see from this speech’s organization, the simple goal of this speech is to show why one thing has more positives than something else. Obviously, when you are demonstrating comparative advantages, the items you are comparing need to be functional equivalents—or, as the saying goes, you cannot compare apples to oranges.
German, K. M., Gronbeck, B. E., Ehninger, D., & Monroe, A. H. (2010). Principles of public speaking (17th ed.). Boston, MA: Allyn & Bacon, p. 236.
Micciche, T., Pryor, B., & Butler, J. (2000). A test of Monroe’s motivated sequence for its effects on ratings of message organization and attitude change. Psychological Reports, 86 , 1135–1138.
Monroe, A. H. (1935). Principles and types of speech . Chicago, IL: Scott Foresman.
Stand up, Speak out Copyright © 2016 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.
The Ohio senator held a rally Monday at his former high school in Middleton, his hometown, where he played up his local ties, praised running mate Donald Trump and attacked Democratic Vice President Kamala Harris.
Republican vice presidential candidate Sen. JD Vance, R-Ohio, speaks at a campaign rally at Radford University, Monday, July 22, 2024, in Radford, Va. (AP Photo/Julia Nikhinson)
FILE- U.S. Vice President Kamala Harris speaks during an event with Prime Minister Narendra Modi during the Indian leader’s state visit to Washington, June 23, 2023. (AP Photo/Jacquelyn Martin, File)
Follow AP’s live coverage of the 2024 presidential race.
Comments JD Vance made in 2021 questioning Vice President Kamala Harris’ leadership because she did not have biological children have resurfaced, testing the young conservative senator in his early days campaigning as part of the Republicans’ presidential ticket.
During Vance’s bid for the Senate in Ohio, he said in a Fox News interview that “we are effectively run in this country via the Democrats,” and referred to them as “a bunch of childless cat ladies who are miserable at their own lives and the choices that they’ve made and so they want to make the rest of the country miserable, too.” He said that included Harris, U.S. Transportation Secretary Pete Buttigieg and U.S. Rep. Alexandria Ocasio-Cortez, a New York Democrat.
“How does it make any sense that we’ve turned our country over to people who don’t really have a direct stake in it?” asked Vance, who is now Donald Trump’s running mate. Harris became stepmother to two teenagers when she married entertainment lawyer Douglas Emhoff in 2014. And Buttigieg announced he and his husband adopted infant twins in September 2021, more than a month before Vance made those comments.
The clip has started to spread online, with Hillary Clinton sharing it in a Tuesday post on X and adding sarcastically “what a normal, relatable guy who certainly doesn’t hate women having freedoms.”
The recirculated comment may be a sign of the GOP ticket’s troubles appealing to women voters, and on the issue of reproductive rights. It follows the explosive entrance in the race of Harris, who secured the support of enough delegates to become the official nominee in less than 32 hours after President Joe Biden ended his reelection bid.
It also lays out some of the fears expressed by strategists that Trump took a political risk in picking a running mate who has been in Congress less than two years and is largely untested on a bigger stage. Trump liked Vance’s telegenic qualities and said he reminded him of “a young Abraham Lincoln.”
The Harris campaign contested Vance’s stance, saying “every single American has a stake in this country’s future.”
“Ugly, personal attacks from JD Vance and Donald Trump are in line with their dangerous Project 2025 agenda to ban abortion, decimate our democracy, and gut Social Security,” said James Singer, a Harris campaign spokesman, referring to a policy and personnel plan for a second Trump term that was crafted by a host of former administration officials. Trump has been trying to distance himself from it. Project 2025 says the Department of Health and Human Services should “pursue a robust agenda” to protect “the fundamental right to life.” However, the document contains no proposals to cut Social Security, though the Heritage Foundation that oversaw it has long pushed for changes to the entitlement. The plan outlines a dramatic expansion of presidential power and a plan to fire as many as 50,000 government workers.
What to know about the 2024 Election
Vance’s spokesperson said the Harris campaign is lying about Vance’s views, noting her record is “littered with countless failures and disasters.
“It’s well known that Senator Vance found success in life due in large part to the influence of strong female role models like his grandmother,” spokesperson Taylor Van Kirk said.
Vance, 39, is a former Marine and businessman who was first elected to public office in 2022. He wrote the 2016 bestseller “Hillbilly Elegy,” and developed a strong rapport with Trump, his son Donald Trump Jr. and leading MAGA figures with his personal story of growing up in Appalachia in poverty with a mother battling drug addiction could resonate with voters.
One of the major questions Vance is facing is on his abortion stance. Vance previously said he would support a federal bill to prohibit abortions after 15 weeks of pregnancy, but believes in certain exceptions.
In 2021, Vance floated an idea to allow parents to cast ballots on behalf of their children, saying during a speech at the conservative nonprofit Intercollegiate Studies Institute in Virginia that people who don’t have children “don’t have as much of an investment in the future of the country.”
“When you go to the polls in this country as a parent, you should have more power, you should have more of an availability to speak your voice in our democratic republic than people who don’t have kids,” he said.
“Doesn’t this mean that non parents don’t have as much of a voice as parents?” he said critics would then ask. “Doesn’t this mean that parents get a bigger say in how a democracy functions? Yes, absolutely.”
IMAGES
VIDEO
COMMENTS
Make a claim. Provide the grounds (evidence) for the claim. Explain the warrant (how the grounds support the claim) Discuss possible rebuttals to the claim, identifying the limits of the argument and showing that you have considered alternative perspectives. The Toulmin model is a common approach in academic essays.
An argumentative speech is a type of speech where the speaker takes a position on a controversial issue and presents arguments to persuade the audience to adopt a similar viewpoint. The goal is to convince the audience through logical reasoning, evidence, and emotional appeal. Argumentative Speech Bundle Download.
An argumentative essay is a piece of writing that takes a stance on an issue. The main purpose of an argumentative essay is to persuade the reader to agree with the writer's point of view. This is done by presenting a strong argument, which is supported by evidence. An argumentative text requires thorough research and analysis of all relevant ...
We define an argumentative essay as a type of essay that presents arguments about both sides of an issue. The purpose is to convince the reader to accept a particular viewpoint or action. In an argumentative essay, the writer takes a stance on a controversial or debatable topic and supports their position with evidence, reasoning, and examples.
When you're writing a persuasive essay, you need more than just an opinion to make your voice heard. Even the strongest stance won't be compelling if it's not structured properly and reinforced with solid reasoning and evidence. Learn what elements every argumentative essay should include and how to structure it depending on your audience in this easy step-by-step guide.
Persuasive speaking seeks to influence the beliefs, attitudes, values, or behaviors of audience members. In order to persuade, a speaker has to construct arguments that appeal to audience members. Arguments form around three components: claim, evidence, and warrant. The claim is the statement that will be supported by evidence.
1. Building Credibility. Credibility is the cornerstone of a persuasive speech, representing the trust your audience invests in you as a communicator. Without it, your words may lack impact. To build credibility, authenticity is key; by sharing your genuine thoughts, emotions, and intentions, you establish trust rapidly.
Arguments have the following basic structure (see Figure 19.1): Claim: the main proposition crafted as a declarative statement. Evidence: the support or proof for the claim. Warrant: the connection between the evidence and the claim. Each component of the structure is necessary to formulate a compelling argument. The Toulmin Model.
Argumentative essays can be organized in many different ways, but one common format for persuasive writing is the five paragraph essay, which includes an introduction, three body paragraphs, and a ...
An argumentative essay attempts to convince a reader to agree with a particular argument (the writer's thesis statement). The writer takes a firm stand one way or another on a topic and then uses hard evidence to support that stance. An argumentative essay seeks to prove to the reader that one argument —the writer's argument— is the ...
The basic format for the Toulmin Method is as follows: Claim: In this section, you explain your overall thesis on the subject. In other words, you make your main argument. Data (Grounds): You should use evidence to support the claim. In other words, provide the reader with facts that prove your argument is strong.
A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker's interpretation of the information.
Persuasive speeches "intend to influence the beliefs, attitudes, values, and acts of others." [3] Unlike an informative speech, where the speaker is charged with making some information known to an audience, in a persuasive speech the speaker attempts to influence people to think or behave in a particular way. This art of convincing others ...
In order to succeed at this second step, though, you must have a particular point to argue. Arguments in academic writing are usually complex and take time to develop. Your argument will need to be more than a simple or obvious statement such as "Frank Lloyd Wright was a great architect.". Such a statement might capture your initial ...
A related definition of argument implies a confrontation, a clash of opinions and personalities, or just a plain verbal fight. It implies a winner and a loser, a right side and a wrong one. Because of this understanding of the word "argument," many students think the only type of argument writing is the debate-like position paper, in which ...
A persuasive speech is a type of speech where the goal is to convince the audience to accept the speaker's point of view or perform a desired action. The speaker uses words and visuals to guide the audience's thoughts and actions. Persuasive speeches rely on three forms of rhetoric, which are as follows: Ethos: Ethos is the speaker's credibility.
There are three types of rhetorical appeals, or persuasive strategies, used in arguments to support claims and respond to opposing arguments. A good argument will generally use a combination of all three appeals to make its case. Logos. Logos or the appeal to reason relies on logic or reason. Logos often depends on the use of inductive or ...
An argumentative speech persuades the audience to take the side of the speaker, and the speaker generally discusses a topic he or she feels strongly about. The speaker makes a specific claim and then addresses points that support the claim. At the end of the speech, the audience should be clear on an action that should or should not be taken and why.
Argument and Argumentation. Argument is a central concept for philosophy. Philosophers rely heavily on arguments to justify claims, and these practices have been motivating reflections on what arguments and argumentation are for millennia. Moreover, argumentative practices are also pervasive elsewhere; they permeate scientific inquiry, legal ...
Argumentation is the process of forming reasons, justifying beliefs, and drawing conclusions with the aim of influencing the thoughts and/or actions of others. Argumentation (or argumentation theory) also refers to the study of that process. Argumentation is an interdisciplinary field of study and a central concern of researchers in the ...
Alan H. Monroe's (1935) motivated sequence is a commonly used speech format that is used by many people to effectively organize persuasive messages. The pattern consists of five basic stages: attention, need, satisfaction, visualization, and action. In the first stage, a speaker gets an audience's attention.
argumentative: [adjective] given to argument : tending to argue : having or showing a tendency to disagree or argue with other people in an angry way : disputatious.
Argumentative definition: fond of or given to argument and dispute; disputatious; contentious. See examples of ARGUMENTATIVE used in a sentence.
What is a persuasive speech: definition and key parts At its core, it is a carefully crafted message designed to sway the audience's beliefs, attitudes, or actions. But you should understand that it's not just about sharing information. Otherwise, it's about stirring emotions, building credibility, and appealing to logic.
Speaking at a gathering of religious conservatives, Donald Trump said if he's reelected, Christian-related concerns will be "fixed" so much so that they would no longer need to be politically engaged.
The Harris campaign contested Vance's stance, saying "every single American has a stake in this country's future." "Ugly, personal attacks from JD Vance and Donald Trump are in line with their dangerous Project 2025 agenda to ban abortion, decimate our democracy, and gut Social Security," said James Singer, a Harris campaign spokesman, referring to a policy and personnel plan for a ...
Hamas is both the instigator of the war in Gaza—the result of its Oct. 7 assault on Israel—and the main obstacle to a cease-fire. But Netanyahu is not eager for an armistice either, certainly ...
The "coconut tree" meme originates from a May 2023 speech Harris gave at a White House event for advancing opportunities for Hispanic Americans. At one point near the end of her remarks ...
Former President Donald Trump falsely claimed Wednesday that his 2024 Democratic rival, Vice President Kamala Harris, "happened to turn Black" a few years ago, saying that "all of a sudden ...
Trump added: "You've got to get out and vote. In four years, you don't have to vote again, we'll have it fixed so good you're not going to have to vote."