personal statement marketing sample

Sample Marketing Personal Statement (NYU, Cornell, ASU)

by Talha Omer, M.Eng., Cornell Grad

In personal statement samples by field.

The following personal statement is written by an applicant who got accepted to top doctoral programs in Marketing. Variations of this personal statement got accepted at NYU, Cornell, and ASU. Read this marketing personal statement to get inspiration and understand what a top essay should look like.

You might also be interested in reading this   Sample Ph.D. Personal Statement  that got admitted to MIT.

Sample Personal Statement in Marketing

‘Rationale’ stems from our understanding of the environment in which we reside. Amongst other quirks, I was most curious about how and why things were as they were: Why is the sky blue? Why do we grow old?

This curiosity kept increasing, and it was as if I was trying to find a reason for everything, an explanation, a mathematical formula for everything around me. I saw that notions about reality seem strongly influenced by contrasting paradigms and biases already set in motion by society leaders and people of influential vocations. I was fascinated by this unique influence and thus drawn to the study of human behavior that influenced their ability to make rational (or sometimes irrational) decisions.

Marketing and Sales thus became my obsession. I had my first sale at 13. It was a 1994 Nissan sunny – a big, massive but fuel-efficient car.

Silently observing client reactions, their responses to counter offers, and facial expressions, I learned how to make and close great deals. The more closely I watched, the more obvious things became; patterns emerged – confidence in the seller or the buyer greatly influenced the outcome of the entire process, honesty cemented strong relations with the client, etc.

My bachelor served as a guiding post and introduced several opportunities which anchored my interest in consumer behavior, leading me to a major in marketing. From organizing events for the Rotary society to acquiring sponsorships, the experience intensely focused on liaison skills and project management. Funds were arranged beforehand, but the efficiency of the marketing efforts couldn’t be measured.

Whether the attendees of such events had a great time? Were the goals of the event successfully met? Such questions kept me on edge while serving as the Director of Marketing in these events.

Nearing graduation, my professors urged me to participate in person at a research conference being held in the U.S. My pilot study based on the comparison of Instagram and Facebook was well received at the conference. It was here where I got to channel my curiosity revolving around consumer behavior, which was made possible through research.

This conference helped me in penning down a second paper. It encouraged me to learn more about research regarding the rudimentary concepts involved, such as developing a questionnaire.

However, since I was introduced to research, I have always felt a deficiency in quantitative and qualitative research skills. After graduation, I was able to explore my interests rigorously. Composing scripts, guest posting, and publishing on reputable websites helped me tailor my content according to the audience, understand what they disliked, and how they responded to different content – animated, trendy, etc.

Acquiring partnerships, bidding for projects, and winning them helped secure a grip on the fundamentals of efficiency of marketing efforts. This understanding was complemented by the deployment of advertisements on Facebook and Instagram. The digital environment allowed great freedom in measuring all the hard work involved in rendering such campaigns on social media platforms.

Later on, my thirst for data-driven marketing and research brought me to Rutgers, where I learned how to use Python and R for data processing and visualization. I didn’t know how to use SPSS before; this was a huge milestone.

I was finally able to clean and manage data and ultimately interpret results. After such a divergent endeavor, I focused on my family business alongside side projects such as an initiative on mental health and a home décor business. Such feats helped me in pursuing and understanding the customer at a much personal level.

After working with the customers via a direct channel, I wanted to attend a program that could help me fortify my research skills, which would facilitate the incorporation of all this professional experience and help me make sense of all the interactions I have had with customers. At the undergraduate level, I was always at a loss when teaching the concepts of moderation, mediation, and other quantitative techniques.

Moreover, we weren’t introduced to different qualitative research techniques such as coding of interviews, etc. As a result, I was admitted to the M.S. Marketing program offered at Rutgers. Unfortunately, due to covid-related issues, I was able to join the program four weeks late. But I didn’t let that get to me. I worked hard. I was introduced to statistical techniques such as Confirmatory Factor Analysis, Linear Regression, etc.

We learned about treating outliers and the skewness of the data via SPSS. In the second semester, we were introduced to great techniques that aided researchers in comprehending consumer perception about a brand and their buying habits. Research techniques such as conjoint and multidimensional analysis helped analyze consumer buying patterns and habits in great detail and in a systematic manner. Conjoint analysis fascinated me because it sophisticatedly separates questions and generates simulations which significantly helps in price-sensitivity analysis.

It allows researchers to predict customer behavior depending on different variables, such as different colors of the products, prices, etc. The multidimensional analysis gives a 360 approach to the customer perception when subjected to different variables such as the number of locations in a city, quality of the product, etc. I was excited to finally learn how to analyze customer perceptions and whether an action related to the product yielded a return on the invested efforts.

Coincidently and much to my joy, this semester brought an analytics course on the table, Business Analytics. We learned extensively about the basics, and a project was given to us based on our specialization. I used python in data wrangling; when I had to employ Panda’s library to correct the datasets and add product names to them. Concurrently, I came across great applications which could be used to visualize data for my thesis, such as Violin plots, Geographical plots, scattered line charts, etc.

As a result of my hard work, my project was selected as a sample for the following sessions, and I was told that I had scored the highest among the entire batch of MBA and other M.S. programs. This helped me further my passion for research by aiding me in learning the visualizations required for displaying results and making sense of the data at hand. These visualizations incorporate different statistical techniques, which would be helpful in the future, such as variance present in the data, skewness of data, etc.

Recently, I attended a workshop on Mendeley. As a result, I became a certified Mendeley advisor. Progressing forward, I participated in a workshop based on bibliometric research with the aid of the R package – bibliometrix. Other software involved included PowerBI, VOSviewer, Access, etc.

Currently, I’m working on the research topic for my thesis: Color Combination of packaging and its effect on the consumer buying pattern, with a professor, presently working as an editor at several reputable publishers such as Elsevier, Taylor & Francis, etc. I hope to take both quantitative and qualitative approaches in this research.

I yearn to enhance my research prowess in consumer behavior and digital marketing, including decision models, the efficiency of social media marketing, and various other fields I can explore. I want to work on streamlining the entire marketing process with the essence of understanding what the customer wants. And I believe the Ph.D. in Marketing program offered at NYU can help me acquire the professional skills required for the research I wish to conduct alongside providing a platform for much-needed experimentation in the field.

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Top 10 Personal Brand Statement Examples To Follow

Updated: July 23, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

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Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

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How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

• Why am I building my brand?
• What do I want my audience to know me for?
• How do I do things differently?
• Do I have a distinct skill set, experience, point of view, or passion?
• What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

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How To Write a Personal Statement That Stands Out

Table of contents

Laura Jane Bradbury

A personal statement is a chance to highlight your unique qualities, skills, and experiences, all while showcasing your personality.

But whether you're applying for university, a job, or funding, it can be daunting to write about yourself. To increase your chances of getting accepted, it's important to know how to create an effective personal statement.

In my six years as a copywriter, I’ve written many personal statements that get results. In this article, I’ll guide you through what to include, what to avoid, and how to tailor a personal statement based on your application type.

Key Takeaways

• A personal statement is an opportunity to share your unique qualities, experiences, and skills.
• It should always relate to the course, job, or funding you are applying for.
• Include accomplishments and experiences that demonstrate how suited you are to the position or course you are applying for.
• Use clear and simple language to ensure your points are understood.

Your personal statement should be concise and demonstrate how you fit the position or opportunity you’re applying for. It’s important to keep information relevant, rather than listing all of your skills and accomplishments.

Follow these steps to accurately write and tailor your statement.

Understand your prompt

Before you start, make sure you understand what's expected of you. Are there specific instructions, keywords, or phrases that stand out in your prompt? Read through it thoroughly and note the requirements. You can then brainstorm ideas for each point.

Let's say I'm applying for a university journalism course. I've been asked to write a statement that shares why I'm interested and why I would be a good fit. I can use columns to plan my content:

Putting your ideas together first makes it easier to stay on track. Otherwise, you might lose focus and include irrelevant information. 

Show, don't just tell

Once you’ve listed your experiences, skills, and accomplishments, consider how you can demonstrate them with examples. Take a look at the list you created during the previous exercise and organize your points so you have clear examples and proof.

This technique helps you demonstrate your experiences and how they tie in with your application.

When telling anecdotes, use engaging stories that demonstrate your skills. For instance, a story about how I handled a fast-paced news internship proves I work well under pressure. 

Start strong

Recruiters, application tutors, and funders read lots of personal statements. You can make yours stand out with an engaging introduction.

Examples of a strong opening include:

A meaningful statistic

This draws readers in and increases credibility: 

"Communication is the key to marketing success, according to Business Marketing News. With five years of experience communicating and delivering campaigns to global clients, I have the skills and passion to add value to your team."

A personal story

Anecdotes connect the reader with the author’s real-life experience: 

"My first exposure to microbiology was during my time as a research assistant for a microbiologist. I was fascinated by the complex and intricate processes within cells."

An alarming statement

This piques the reader’s interest by making an issue seem urgent:  

“ The fashion industry churns out clothes at an alarming rate, causing mass production of synthetic fibers and harsh chemicals which have a detrimental impact on the planet. Funding my sustainability initiative is vital to mitigating this environmental impact." 

Avoid cliches such as "From a young age, I have always loved...." and "For as long as I can remember, I have had a passion for..."

Pro tip: Use Wordtune Editor 's Shorten feature to cut unnecessary fluff and make your intro sharper. Simply type in your sentence and click Shorten to receive suggestions.

Get Wordtune for free > Get Wordtune for free >

Admission committees and employers appreciate sincerity and authenticity. While it may be tempting, avoid exaggeration. You can better emphasize your skills and personality by being honest. For instance, rather than claiming I read every type of newspaper in my journalism application, I can focus on my dedication to reading The New York Times.

Your writing style should also feel genuine. Instead of trying to impress with complex language and fancy words, keep sentences simple and direct . This makes them more effective because they’re easier to read. 

Address weaknesses

Addressing weaknesses can show your willingness to confront challenges. It also gives you a chance to share efforts you have made for improvement. When explaining a weakness, exclude excuses.

Instead of saying "I didn't achieve my expected grades due to work commitments impacting my studies," try “While I didn't achieve my expected grades, I am now working with a tutor to help me understand my weak areas so I can succeed in your program.”

Wordtune’s Spices feature can help you develop counterarguments to weaknesses. In the Editor, highlight your text, click on Spices, and then Counterargument . Here’s an example:

Using Wordtune’s suggestion, I can highlight my eagerness to learn and provide examples to support my argument.

Highlight achievements

This is your chance to shine! A personal statement should highlight your best qualities — provided they relate to your prompt.

Ask yourself:

• What are your skills and strengths? Identify both academic and non-academic abilities such as critical thinking, problem-solving, and teamwork.
• What challenges have you faced? Reflect on how you have overcome significant challenges and how these experiences have helped you grow. For example, completing a course, learning a new language, or starting a business.
• What are your unique selling points? Consider what sets you apart from other applicants. For example, you may have a unique set of technical skills or experience learning in a different country.
• How have your achievements shaped your goals and aspirations? Sharing your goals shows that you think long-term and have taken the time to make sure you’re applying for the right opportunity.

Connect with the institution or company

Tailor your statement to the specific institution or company you're applying to — this shows you understand their values and have carefully considered where you want to seek opportunities.

To do this, head to the company or institution’s website and look for the About page. Many organizations include a mission statement on this page that conveys its purpose and values.

For example, universities often include their values under “Community” or “Student Life” sections. Here, Princeton University’s “In Service of Humanity” section highlights how they value using education to benefit society. Applicants can engage with this by explaining how they interact with their communities and seek to use their education to help others.

You can also research a company or institution’s social media. Look for similarities — maybe you both prioritize collaboration or think outside the box. Draw upon this in your personal statement. 

End with a strong conclusion

A strong conclusion is clear, concise, and leaves a lasting impression. Use these three steps:

• Summarize the main points of your statement. For example, “My experience volunteering for the school newspaper, along with my communication skills and enthusiasm for writing, make me an ideal student for your university."
• Discuss your future . Share your future ambitions to remind the reader that you’ve carefully considered how the opportunity fits into your plans.
• Include a closing statement. End on a positive note and offer the reader a final explanation for why you would be a great match. For instance, “Thank you for reviewing my statement. I am confident my skills and experience align with the role and your company culture.”

Tip: Learn more about writing an effective conclusion with our handy guide . 

Different types of personal statements

Now you know how to write a personal statement, let’s look at what to focus on depending on your application type.

The length of your personal statement will vary depending on the type. Generally, it should be around 500 words to 650 words . However, a university application is often longer than a statement for a job, so it’s vital to determine what is expected of you from the beginning.

Whatever the length, it’s important to remove and edit content fluff , including any repetition or copy that does not relate to your prompt.

Personal statement checklist

Use this checklist to ensure that your statement includes: 

• An engaging introduction.
• Clear examples of your experiences, skills, and expertise. 
• A commitment to improvement, if required.
• Any applicable achievements. 
• A direct connection to the company or institution’s values.
• A strong conclusion that summarizes information without adding new content.
• Authentic, simple language.

Personal statements are an opportunity to delve deeper and share who you are beyond your grades or resume experience. Demonstrate your ability with anecdotes and examples, address any weaknesses, and remember to use genuine and simple language. This is your place to shine, so follow our tips while displaying your unique personality, and you’ll be sure to stand out from the crowd.

Want to get started and create a powerful introduction? Read our step-by-step guide .

What is the difference between a cover letter and a personal statement?

A cover letter expresses your interest in a position and introduces you to an employer. It’s typically shorter and focuses on your qualifications, skills, and experience for a particular role. A personal statement, however, is common for a job, internship, funding, or university application. It explores your background, goals, and aspirations, as well as your skills and experience.

What is the purpose of a personal statement?

A personal statement is an opportunity to stand out by detailing your background, experiences, and aspirations. It should explain why you are interested in and a good match for the company or institution you are applying to.

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Personal statement advice: marketing

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How you package yourself is important, but the bottom line is that you need to have done your market research and got your product right. It’s no good trying to hide behind waffle, platitudes or fancy words that don’t actually mean a lot, it’s what lies behind your words that matters.

Be honest and down-to-earth

An honest, well-researched, and engaging statement that shows you understand what you’re applying for, and that you’ve got relevant skills or experiences to offer, will usually fit the bill.

Write reflectively about your experience. That could be what you’ve gained from your Saturday job at a supermarket, the book you’ve just read on branding, the charity event you recently helped to organise, a business project you just undertook on your BTEC or A level course or why your Young Enterprise company didn't make a profit.

Your examples don't have to be high-flying. Even shadowing the marketing director of a multi-national company won't impress if you don't explain what you learned from it.

Bournemouth University highlights that demonstrating qualities like creativity, an understanding of the marketing and communications industry, your ability to work in a team as well as independently, good presentation and communication skills and computer literacy will help to give marketing students the edge .

Show your enthusiasm for marketing

Sheffield Hallam University expects you to demonstrate 'an interest in and awareness of business/marketing, or some level of practical experience'. Similarly, Leeds Metropolitan University’s sport marketing degree tutors will be scanning your statement for evidence of the 'personal attributes, experience and/or commitment to the area of study that will stand you out from the crowd'.

Note the word 'or' in those examples. Whilst it’s great if you've got some relevant work experience, it's not essential and there are other ways you can show you’ve got what it takes.

University of Bath says its management with marketing degree applicants should be able to demonstrate experience of working with others and relevant transferable skills, but that this could be achieved, for example, through your involvement in the running of a society or a position of responsibility at school or college if you haven't had direct experience.

York St John University flags the value of your reflections on any relevant workshops or seminars you've attended, or how you've shown leadership and teamwork skills through project work or awards such as Duke of Edinburgh.

Marketing personal statement dos and don'ts

Thanks to De Montfort University among others for these sound tips.

• Focus on why you want to study marketing and pursue a career in it – our marketing subject guide is a good starting point for this.
• Demonstrate a strong understanding of business , the role you feel marketing plays in the success of any business operation, or an awareness of how marketing is responding to a changing world.
• Highlight any marketing or business operation you’ve been involved in yourself.
• Comment on something interesting you've found in newspapers or industry-related magazines, by following key industry figures on social media or when meeting business professionals face-to-face.
• Write something revealing about what you’ve learned from work experience or a part-time job where you've made some relevant observations or demonstrated skills or commitment.
• Include examples from enterprise schemes at school or college. This can be just as valuable as real workplace experience, as long as you say something interesting about it. Don’t worry if you weren’t successful: it’s ok to discuss what went wrong as well as what went right, provided you learned from it.
• Give them a balanced, rounded picture of yourself as a potential student: your achievements, evidence of your key strengths and qualities, a project you’ve undertaken, or the subjects you’ve found genuinely interesting and how they’ve enhanced your potential as well as your interests outside the academic world.
• List everything you’ve done.
• Exaggerate or make something up , as it may come back to haunt you.
• Over-sell yourself . Write in a calm tone and give clear, concise examples of activities you’ve been involved in.
• Go back more than two or three years . Keep it recent.
• Say you’re good at something . Demonstrate it instead.  

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Marketing Personal Statement Example

Sample statement.

Is marketing an art or a science? Is it an informative blessing or an intrusive curse? Everyone has a different opinion on the subject, but for me, marketing is one thing above all; marketing is fun. I believe it has to be, or it simply won’t work. The days of information style announcements are long gone.

These days the advertiser must entertain and amuse their target audience if they want to have any hope of getting their message heard in the melee of modern media. This is the unspoken bargain that we all enter into.

I love the combination of strategy and creativity that makes a really good campaign. I always smile at clever, inventive media buying, where the company has really worked hard to match their product to the TV show or environment that it is being advertised in. I admire teaser campaigns that intrigue you and draw you in, despite our natural cynicism. And I love clever creative ideas that make you laugh and make you buy something, both at the same time.

I have always been a good persuader, and have been able to talk my way into, or out of, pretty much anything from an early age. I have developed this ability into the written word, writing copy that captures the imagination and gets people to act. Whenever there is a school production or a fundraising drive, I am usually called upon to come up with the words, and often the overall theme too.

To back up my interest in marketing, I have chosen my A-levels carefully. I chose psychology to help me understand how people’s minds work and mathematics, so that I could understand the inevitable figures and statistics that are needed to analyse a campaign. I also studied English Literature, partly to hone my writing skills, but also because I love to study other writing styles.

I wish I could say that I had the art skills to back up my marketing aspirations, but sadly I cannot create pictures with pencils and paints as easily as I can with words. Nonetheless, I have taken GCSE Art in my free periods to try and improve what ability I have, so that I can at least communicate my ideas to more skilled artists within a creative team.

I am keen on amateur dramatics, and love the way that a whole team has to pull together to make a production work, from the actors to the kid who works the curtains. I think that this has been good experience for a career in an advertising agency where teamwork is equally important. I also have a part time job at the local Tesco store, where I get to observe first hand how consumers react to the hundreds of different marketing messages they are bombarded with in the store. I am fascinated by human behaviour and relish the chance to see it up close as I anonymously stack the shelves nearby.

My ambition is to work my way up through the industry, building a reputation, until one day I am able to open an advertising agency of my own. 

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Business, marketing and management personal statements

On this page you'll find a collection of real personal statements written by students applying to study business and related courses at university.

These personal statements are written by real students - don't expect them all to be perfect! But by reading through a few of these samples, you'll be able to get some ideas and inspiration for your own personal statement. 

Business personal statement examples - top rated by students

We have lots of business personal statement examples that you can read through. To help you find the best ones, we asked students to vote for which they found the most useful. 

The following personal statements are those that were the most highly rated.

Business and economics degree personal statement example (1a) Submitted by: Anonymous        "Economics was the first subject which caught my attention, and got me thinking about its relevance outside of education. Its application in real life situations..."

Business and management degree personal statement example (1c)        Submitted by: Anonymous "My interest in current affairs, politics and the way in which the global economy operates, has fuelled my intentions to read economics at university..."

Business and ICT degree personal statement example (1b)       Submitted by: Anonymous "At college the various courses that I currently study are A2 Economics, AVCE ICT Double Award, and AS Chemistry. In the previous year I studied AS Geography..."

Business and management degree personal statement example (1e) Submitted by: Anonymous "My motivation to study Accounting /Information Business at degree level develops from my enjoyment from the single Business Studies at AS..."

Business and management degree personal statement example (1l) Submitted by: Anonymous "Academically, I have always been a very determined and studious individual, hence why I knew that a degree at University would be the definite next..."

Business and sport degree personal statement example (1a)        Submitted by: Anonymous "After thoroughly enjoying academic life during six form, I have decided to further my education at university. I currently have two main career interests..."

Business studies degree personal statement example (1c)        Submitted by: Anonymous "From an early age, I have always been interested in the business world. The way a single business can be linked to other businesses all over the world is..."

Business and computing degree personal statement example (1a)        Submitted by: Anonymous "My passion with computers stated to grow when I learned accounting. I found that computers are powerful tools which can help businesses..."

Business and management degree personal statement example (1o) Submitted by: Anonymous   "I would like to study Business Management at university, as I am interested in current affairs and am curious about the real world. Business management will teach..."

Business and management degree personal statement example (1q) Submitted by: Anonymous "For the past year I have been studying subjects relating to business on the Internet. I have chosen to apply for a course in business relating to the Internet..."

Business, marketing and management personal statement examples

More help with your personal statement.

You can find personal statement examples for other courses by using this subject list, or by returning to our personal statements by subject page.

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How To Write A Personal Statement & Examples

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Whether you’re using the Common Application, the Coalition Application, or a school-specific application portal, it can be scary to come up with an essay topic that encompasses the complexity and vastness of who you are as a person. So to help you move past the intimidating aspects and focus more on the fun and meaning, in this post, we’ll describe what differentiates the personal statement from other college essays and what function it serves in your college application.

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• Fashion Marketing Personal Statement Examples

As you embark on your journey to pursue a career in the dynamic world of fashion marketing , your personal statement will play a crucial role in helping you get into a university in the UK . Find below successful fashion marketing personal statement examples . 

Fashion Marketing Personal Statement Example

My passion for fashion marketing was ignited by the vibrant and dynamic world depicted in the popular Netflix series, “Emily in Paris.” From a young age, I was fascinated by the endless possibilities of self-expression through fashion, and the role it played in shaping our perceptions of the world. This fascination led me to pursue a deeper understanding of the industry, and I was soon travelling to some of the world’s most iconic fashion capitals such as Milan, Paris, and London, to experience the latest trends and styles firsthand.

My passion was further fueled by a life-changing internship at the prestigious Pearl Lemon PR in New York, where I had the opportunity to work alongside seasoned professionals and gain hands-on experience in the field. During my time there, I was able to develop my skills in various aspects of fashion marketing, from managing social media campaigns to conducting market research and analysis. I was also able to develop important relationships within the industry, and I believe that this experience will be invaluable as I move forward in my career.

In addition to my passion and experience, I am confident that my academic background will enable me to succeed in fashion marketing. My AAA levels in English, Maths, and Sociology have prepared me with a strong foundation in communication, critical thinking, and data analysis. English has allowed me to effectively express my thoughts and ideas, while Maths has given me a solid understanding of numbers and statistics, which are essential in determining market trends. Sociology has provided me with a broad understanding of human behaviour, which is crucial in understanding consumer preferences and behaviour.

I am eager to bring my passion, experience, and skills to a UK university and further my education in fashion marketing. I am confident that my unique blend of experience, education, and passion makes me an ideal candidate for a university program in this field. I am eager to contribute to the success of a university, and I am excited about the opportunities that a UK education will provide me to grow both professionally and personally. I am committed to working hard and embracing new challenges, and I believe that a degree in fashion marketing from a UK university will be the perfect platform for me to launch my career in this exciting and dynamic industry.

Fashion Marketing Personal Statements

I have always been driven by a passion for creativity and a love for the finer details. I am eager to study Fashion Marketing as I believe this will provide me with the ideal platform to showcase my flair for fashion, as well as allow me to demonstrate my strong literary skills. The course promises to offer me a unique opportunity to learn new techniques, develop new skills, and challenge myself in ways that I have never experienced before.

I have always had a deep-rooted passion for writing and I am proud to say that several of my poems were published in the “Peotry writers” anthology before I had even entered secondary school. Writing and fashion have always been my preferred forms of self-expression and I am eager to find a way to bring these two worlds together. I envision a future where I can use my writing skills to bring new ideas to life within the fashion industry and create a fresh approach to journalism and literature.

My experiences studying Sociology, Media, and English Language at A Level, have provided me with specific skills that have helped me to grow and develop creatively. The English Language was my favourite subject, and I relished the opportunity to focus on topics that were important to me, as well as learn a wide variety of linguistic and language techniques. Media Studies was also an exciting subject for me as it allowed me to develop and edit a mock-up independent magazine, focusing on a genre of my choice. I chose to study the music industry, and I was able to learn about various forms of media promotion, advertising, and film. I was able to work as part of a creative team and participate in group activities, and I have developed the ability to work independently and collaboratively.

I love the freedom that comes with the humanities and the arts, and I appreciate the ability to express myself creatively without feeling tied down to any specific “idea”. The freedom to explore my vision and perspective is what sets these subjects apart from the more factual and scientific-based subjects.

I am currently documenting my photographs and personal reflections on my Tiktok blog, and I enjoy experimenting with different visuals and imagery. Over the years, I have become interested in a wide range of creative ideas, and I am particularly inspired by photographers such as Anna-Lou Leibovitz and Amber Asaly, whose works have been featured in my favourite magazines such as Galore and Vogue.

I have already taken a course in Fashion Marketing and Promotion at the University of Liverpool, but I was disappointed to find that the course placed a heavy emphasis on the practical side of fashion, with little focus on the academic marketing and business aspects that initially attracted me to the course.

The opportunity to study Fashion Marketing and Management is incredibly appealing to me as I have a deep-seated passion for writing, as well as a strong interest in the business aspect of the fashion industry. I believe that my passion for fashion and my focus on academics will make me an excellent candidate for the course. I am confident that I will bring something new and diverse to the subject and the industry, and I am eager to embark on this exciting journey.

Recommended guides for reading:

• How to Write a Personal Statement for a Master’s
• How to Write a Personal Statement for a PhD
• UCAS Personal Statement: A Writing Guide And Tips For Success
• Tips for Writing a Personal Statement for the University
• How to Write a Personal Statement That Stands Out
• UCAS Application: Process and Deadlines Explained in Details
• Personal Statement Examples UK

Personal Statement Examples

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Marketing Personal Statement

This is a sample personal statement written by our professional writer. Please note that our website is scanned by various anti-plagiarism software, so do not attempt to copy/paste this personal statement. You will get caught and your university career will be over before it has begun! To get a custom-written personal statement, just complete the order form and we will write an original personal statement, based specifically on the information you give us, which will never be published or resold.

We are exposed to marketing in all areas of our lives, whether it be at the supermarket, at work or in our leisure time. It is all around us, whether we are aware of it or not. It has developed from a purely creative practice into a science, and both these aspects of the subject fascinate me.

The creative aspect of marketing is what first drew me to the subject. I like to draw, and have won a number of local and regional awards for my work, with one award (to design a character to front a council recycling scheme) resulting in a small exhibition in my hometown.

This involved coming up with a character design, but also involved examining and explaining the reasons behind the choices made and why this would be effective as a mascot for the recycling scheme. It was at this time, in Year 10 at school, that I first considered a career in marketing.

My A-level choices further cemented this goal, and by studying business, media and law, I felt I was getting the necessary analytical, legal and management skills to transfer to a degree in marketing.

There are a number of marketing campaigns that I admire, and I am particularly interested in viral campaigns run through the Internet. One of my favourites was Burger King’s Subservient Chicken – where users could “Have it Your Way” and instruct the chicken to complete certain actions, like “jump”, “hide” and “cartwheel”. It was a clever marketing campaign that got people talking, but more importantly, it was interactive. This, I feel, is a good example of how a viral campaign can work.

Although I have not had direct experience of marketing, I have had a number of part-time jobs that have given me some exposure to it. For the last three years I have worked part-time at a High Street health and beauty store, where I worked on the checkout. I was also required to help with displays, which were pushing particular products. During our monthly team meetings we would get feedback on how those particular products had sold, allowing me to see which ones were successful and which ones were not.

Last year I acquired my Referring Qualification in football, and regularly referee youth football matches. This has helped me develop some excellent skills, including communication, analytical skills and the ability to weigh up situations and come to conclusions quickly. I also enjoy playing football in a Sunday League, which means I get to see football from both sides.

Going to university is the next step along the ladder to reach my goal of a career in marketing. My dream is to own my own marketing company, putting to use the knowledge and skills I am sure to develop during my studies. I have the will and the desire, and hope that I have done a good enough job of marketing myself to get the opportunity to follow this dream.

Your personal statement is vital in ensuring you get the university place you want. Don’t take a chance with it. Secure your university place today!

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How to Write a Residency Personal Statement with Examples from a Program Director

Residency programs receive thousands of applications from qualified candidates, and your personal statement provides the chance for you to show a program why they should choose you.

For Kamran M. Mirza, MD, PhD, Professor of Pathology Education at Godfrey D. Stobbe, the residency personal statement is the first piece of the application that he reads. So, it’s important to make it count. 

Use your voice to show them why you’re the perfect match for their program. It could be the thing that tips the scales in your favor.

Remember, it’s called the residency “match” for a reason. Programs aren’t just looking for the best candidates; they’re looking for the best match for their team and culture. Your personal statement is your opportunity to showcase why you belong there.

Key Takeaways:

• Invest time in your personal statement, as this can be the first piece of your application that a program director reads.
• Start with an engaging opening, use illustrative incidents to maintain the reader’s interest, and conclude by reinforcing your main points and linking back to your introduction.
• If there are any gaps, unexplained grades, or other potential red flags in your application, use your personal statement to provide context and show the lessons you have learned from these challenges. 
• Steer clear of clichés, rehashing old statements, and focusing too much on experiences before your time in medical school. Instead, emphasize current interests and future aspirations. 
• Ensure your writing is polished, free of grammatical errors, and avoid controversial topics unless they are presented thoughtfully and professionally.

What is the Purpose of a Personal Statement?

A personal statement paints a picture of you. While your ERAS application introduces your accomplishments, it doesn’t fully capture the essence of you . There’s a whole history behind why you’re on this journey to becoming a doctor, and your personal statement is where you get to tell that story. Show the program why this path matters to you.

A personal statement highlights your unique qualifications and experiences. It’s your opportunity to talk about your professional aspirations and showcase the experiences that make you stand out—whether it’s research, clinical skills, leadership, or even your ability to communicate effectively. Explain how these experiences have shaped you and how they’ll influence the way you practice in your chosen specialty.

A personal statement shows your commitment. Demonstrate how you’ve gone above and beyond the basic requirements. Make it personal. Share what you believe in, what you love about the specialty, what fascinates you, and what you find most rewarding. This is where you show the program what you will bring to the table to make an impact in the lives of the patients you will serve.

A personal statement sells you. Residency programs are going to be reading hundreds of these, so it’s crucial that yours makes an impact. Think of your motivation as the trunk of a tree, with specific incidents or work experiences branching out from there. Remember—be genuine. Don’t feel like you have to oversell yourself. Just be true to who you are, and let your passion and experiences speak for themselves. That’s what’s going to resonate the most.

How to Write a Residency Personal Statement 

The personal statement is your chance to help residency programs really understand who you are, what draws you to your desired specialty, and what sets you apart from other candidates. To make sure your personal statement is top-notch, here’s what you should include:

• Lead with a catchy opening paragraph that grabs the reader’s attention and makes them want to read more. This is the most critical part of your personal statement, and a strong start sets the tone for the rest of your narrative.
• Recapture the reader’s attention about halfway through your statement with insight that reinforces your overall theme.
• Focus on a few illustrative incidents that have shaped your journey. Unite these incidents with a theme or thesis that ties your story together and highlights what makes you unique.
• Outline what you want to say and the order in which you want to say it. This will help you create a coherent and well-structured narrative.
• Use concrete examples of experiences that help distinguish you from others and make your story more relatable and memorable.
• Write about interests that excite you. When you share what you are passionate about, it will come through in your writing and resonate with the reader.
• End your message with a conclusion that refers back to your opening and restates your thesis. This brings your personal statement full circle and leaves a lasting impression on the reader.

 Effective Residency Personal Statement Examples 

During the 2025 Match Summit event, Dr. Kamran Mirza presented several personal statements to help guide medical students through the process.

As a program director who has read many residency personal statements as part of the ERAS application process, Dr. Mirza shares some of the best residency personal statement examples.

Example #1 – The Introduction

I love dinosaurs. 

When I was a kid, all I wanted to do was learn everything I could about them – how they lived, what they ate, and what they looked like. My love of dinosaurs led me to apply to college as a paleontology major. Like any eager student, I wanted a head start in college so I decided to take a human anatomy class. My goal was to learn the names of bones. One day in class, the teacher showed us a video of total hip replacement and that was it. My entire life’s dream shifted. From that day on, I knew I wanted to be a surgeon. 

Example #2 – A Story of Family Hardship

My mother immigrated from the Philippines to Minnesota as a mail-order bride. Amidst the improved living conditions and snowy winters, she was physically abused by my father and repeatedly threatened for her life. Between episodes of abuse, she gave birth to me, her firstborn child. In the thick of her celebration and under postpartum care, her OBGYN connected her with the resources necessary to exit her dangerous situation. This was the first of many instances that would provide me insight into the immense privilege that OBGYNs have of caring for extremely vulnerable patients, such as my mother. And so, my mother left for California with her newborn infant, and if not for her OBGYN, she – and I – might not have survived. 

Example #3 – The Theme

The key to a perfect choux pastry, or any pastry for that matter, and the singular quality I’m convinced separates good surgeons from great ones are one in the same.

Mise en place is a French culinary adage meaning, “everything in its place.” In short, one’s ability to prepare is the major determinant of quality.

The best preparation, however, is informed by experience. I can tell you every ingredient, tool, and step to follow to make choux, but I can’t tell you how many eggs you’ll need. Recognizing the perfect texture comes only through practice and repetition. In these iterations one learns what could go wrong, what’s likely to go wrong, and whether those are the same. 

Example #4 – Turning Around Your Red Flag

During my senior year of undergrad, I was diagnosed with depression and got the help I needed to become the best student I could be. Through this experience, I learned the importance of advocacy for myself and others. Once I sought help for my mental health, my entire academic career changed. I use this skill now to advocate for my patients. 

For more examples, be sure to watch Dr. Mirza’s entire presentation below.

How to Address Red Flags

Your residency personal statement is a great way to address any gaps in your education, unexplained grades, or any other potential red flags in your application that may stand in your way of showcasing your strengths for a potential program.

There is no need to focus too much on any red flags you are able to address within your ERAS application. However, if there is something that you need to provide further explanation for, the best way to do so is to use your personal statement to turn it around to show how this challenge in your life shaped you in a positive way, and the lessons you learned. 

What to Avoid When Writing Your Personal Statement 

As you begin mapping out your residency personal statement, there are some common drawbacks that can prevent your statement from standing out.

As a rule of thumb, here are some things you should avoid: 

• Cliches . Saying, “I want to help people,” isn’t going to set you apart—it’s something we innately hope all of you feel strongly about! However, what did you have to overcome to get here, and what part of your story led you to this moment? Stay clear of cliche stories that make it look like you didn’t put effort into your personal statement. Give specific examples of experiences that inform your career choice and demonstrate your skills.
• Rehashing medical school statements. Your time in medical school has helped shape who you are and why you are pursuing your desired specialty. Focus on experiences and challenges you have overcome in the present day and try to steer clear from anything before medical school. 
• Focusing too much on what led you to your specialty. While it’s important to touch on this, it shouldn’t dominate your narrative. Leave room to discuss your current interests and future aspirations. What excites you about the residency ahead? What are your goals for the future, both in residency and beyond? Programs want to see that you are forward-thinking and have a clear vision for your career.
• Informal writing. Your statement should be polished and well-structured, demonstrating your ability to communicate effectively.The best advice you can receive is revise, revise, and revise some more. Plan to read your personal statement several times, as well as others, to make sure your story stays on track, is free of grammatical errors, and remains engaging throughout.
• Controversial topics. It’s wise to avoid topics that include political, ethical, or religious issues. While it’s important to share your personal experiences, you don’t want your writing to come off as offensive or cross any lines. However, when relevant, sharing examples of hardships or family problems that have shaped your journey can be powerful, provided they are presented in a way that is thoughtful and professional. You can refer to Dr. Mirza’s example above for how to best position this.

Frequently Asked Questions

How long should your residency personal statement be.

The standard recommendation is to keep your residency personal statement to one page, which is around 600-750 words in length.

How to Write a Residency Personal Statement?

Start with an outline to help you begin to narrow down your theme, followed by examples you want to include. Remember to follow our guide on what to avoid, and don’t forget to revise, revise, revise !

Should You Address Red Flags in Your Residency Personal Statement?

Your personal statement is how you are going to sell yourself to your desired program. If you are able to address your red flags in your application, there is no need to bring them up in your essay, especially if it might invoke any doubt. However, if you are able to address it in a way that demonstrates how you overcame your situation and learned lessons from your struggles, this is a great opportunity to show the program how you were able to turn it around into a positive experience. 

What are Some Residency Personal Statement Examples?

While we touch on a few samples in this blog, Dr. Kamran Mirza, a program director who presented on the topic of writing an effective personal statement, shares several more in his presentation. Watch the full clip from TrueLearn’s 2025 Match Summit event here !

Time to Write Your Personal Statement

We know there is a lot of information here, and we hope these insights have given you a solid foundation to start shaping your own personal statement. The most important thing to remember about the residency personal statement is there are no shortcuts in this match application process. Doing things the right way and going the extra mile will set you apart from the hundreds of other applicants. 

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12 Positioning Statement Examples and How to Write Your Own

Creating a positioning statement is crucial for any brand aiming to stand out in a crowded market. Unlike a mission statement, which outlines a company’s core purpose and values, a positioning statement zeroes in on the unique value a product or service provides to a specific target market. Discovering insights on positioning statement vs. mission statement is essential for effective brand strategy. Let’s explore the 12 positioning statement examples and provide a guide on how to write a positioning statement using a positioning statement template .

What is a Positioning Statement?

A positioning statement succinctly describes the unique value proposition of a product or service and how it meets the needs of a specific market. It typically includes the target audience, the category of the product, the unique benefit, and the reason why the audience should believe in the benefit.

Elements of a Positioning Statement

Before diving into examples, let’s break down the elements of a positioning statement :

• Target Audience : Who are you trying to reach?
• Market Category : What industry or market does your product/service belong to?
• Brand Promise : What unique benefit do you offer?
• Reason to Believe : Why should your audience believe in your promise?

Positioning Statement Examples

Here are 12 positioning statement examples from various industries to inspire you:

• Nike : For athletes in need of high-quality, reliable footwear, Nike provides the most innovative and comfortable shoes that enhance performance, supported by years of research and development.
• Apple : For tech enthusiasts and everyday users, Apple offers innovative and user-friendly products that seamlessly integrate into your lifestyle, backed by a reputation for quality and customer satisfaction.
• Coca-Cola : For people of all ages looking for a refreshing drink, Coca-Cola offers the original, timeless cola taste that brings people together, rooted in a tradition of happiness and celebration.
• Tesla : For eco-conscious drivers who demand cutting-edge technology, Tesla provides electric vehicles that combine sustainability with high performance, driven by innovation and a vision for a greener future.
• Amazon : For online shoppers seeking convenience and variety, Amazon offers an extensive selection of products with fast and reliable delivery, leveraging advanced logistics and customer service excellence.
• Starbucks : For coffee lovers and social gatherers, Starbucks provides a welcoming environment and high-quality beverages that create a unique and personalized experience, supported by a commitment to community and sustainability.
• Google : For internet users and businesses seeking accurate and comprehensive search results, Google offers a powerful search engine that delivers fast and relevant information, fueled by cutting-edge algorithms and data analysis.
• Southwest Airlines : For cost-conscious travelers, Southwest Airlines provides affordable flights with friendly service, ensuring a hassle-free travel experience supported by a dedication to efficiency and customer satisfaction.
• Spotify : For music enthusiasts looking for personalized listening experiences, Spotify offers a vast library of songs and playlists tailored to individual tastes, powered by advanced algorithms and user data.
• Lululemon : For fitness enthusiasts and yogis, Lululemon provides high-quality, stylish activewear that enhances performance and comfort, rooted in a culture of wellness and community.
• Whole Foods Market : For health-conscious shoppers seeking organic and natural products, Whole Foods Market offers a wide range of high-quality, ethically sourced food items, supported by a commitment to sustainability and transparency.
• Airbnb : For travelers seeking unique and affordable accommodations, Airbnb provides a platform for finding and booking personalized stays, supported by a community of hosts and guests who value authentic experiences.

How to Write a Positioning Statement

Now that we’ve seen some examples, let’s break down how to write a positioning statement using a positioning statement template .

• Positioning Statement Template: Here’s a simple positioning statement template you can use:

“For [target audience], [brand/product] is the [market category] that [brand promise], because [reason to believe].”

Steps to Create a Good Positioning Statement

• Identify Your Target Audience : Clearly define who your product or service is for. Be specific about demographics, interests, and pain points.
• Define Your Market Category : Determine the industry or segment your product belongs to. This helps position your brand within a recognizable context.
• Articulate Your Brand Promise : Highlight the unique benefit or value proposition your product offers. This should address the primary need or desire of your target audience.
• Provide a Reason to Believe : Offer evidence or justification for why your audience should trust your brand promise. This could be through testimonials, research, expertise, or unique features.

Example of Creating a Positioning Statement

Let’s walk through an example using our positioning statement template :

• Target Audience : Young professionals who value convenience and quality.
• Market Category : Meal delivery services.
• Brand Promise : Offers healthy, gourmet meals delivered quickly.
• Reason to Believe : Backed by renowned chefs and high customer satisfaction ratings.

Positioning Statement: “For young professionals who value convenience and quality, [Brand] is the meal delivery service that offers healthy, gourmet meals delivered quickly, because we are backed by renowned chefs and high customer satisfaction ratings.”

Tips for a Good Positioning Statement

• Be Clear and Concise : Avoid jargon and keep your statement straightforward.
• Focus on a Single Benefit : Highlight the most compelling reason why your audience should choose your product.
• Align with Your Brand Values : Ensure your positioning statement reflects your brand’s core values and mission.

Purpose of a Positioning Statement

The purpose of a positioning statement is to guide your marketing efforts and ensure consistency across all brand communications. It serves as a strategic tool that helps align your team and resources towards a common goal, ensuring that every touchpoint with your audience reinforces your unique value proposition.

Differences Between Positioning Statement vs. Mission Statement

Understanding the difference between a positioning statement vs. mission statement is crucial. A mission statement defines your organization’s core purpose and values, guiding internal decision-making and culture. In contrast, a positioning statement is outward-facing, designed to communicate your brand’s unique value to the market and differentiate it from competitors. Crafting a positioning statement is a strategic exercise that requires a deep understanding of your target audience, market, and unique value proposition. By using the right positioning statement template and focusing on the key elements of a positioning statement , you can create a clear, compelling statement that guides your brand’s marketing efforts and resonates with your audience. Remember, a good positioning statement is concise, focused, and aligned with your brand values, effectively setting you apart in a competitive marketplace. Use these positioning statement examples as inspiration and follow the steps outlined in this guide to write your powerful positioning statement.

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Fashion marketing personal statement example 5.

I am fascinated with the way the Fashion Marketing industry has such a strong influence over society’s choice of styling, and how it can influence current and future trends through different channels.

With the recent instability brought about by the recession, it has been intriguing to see the adaptable strategies required by retailers to maintain positive exposure in a volatile economy, which has only served to heighten my interest in this field.

Fashion is something that never fails to captivate me. It is an ever changing cycle that uses influences from a previous era, modifies them and creates something new. An example is one of my favourite trends; the Androgynous look. This has been apparent since the 1920’s but only recently has men’s tailoring dominated the runway.

Since Autumn/Winter 2011 designers such as Yves Saint Laurent have led the trend with tailored trousers, tuxedo jackets and brogues for women. Spring 2012 is set to see the return of flared jeans and trousers from the 1970’s. Clothing is no longer just a commodity. Fashion has evolved into an expression of personality; it gives a sense of belonging within a group and defines people’s cultures.

My initial interest in Fashion and Marketing began when I worked in a clothing department of a major retailer. I particularly enjoyed the visual merchandising of new stock for each seasonal change, promoting the new range, and making it more aesthetically stimulating to the consumers.

I developed a basic understanding of how a business attracts its customers, distributes its product and uses promotions to increase revenue. The role also provided me with essential customer service skills.

I continued with marketing projects while at University, working for a national promotions company publicising events. I regularly varied my marketing strategies to maintain a high level of attendance at the events and constantly attract new customers.

I have previously embarked on a degree in Criminology. While I learnt valuable lessons about time management and organisation from this experience, I felt it was not the career path for me and ceased my studies after two years.

Since then, I have acquired much life experience through traveling and working in new industries, which has given me the maturity and aptitude to take on the responsibility of combining employment and higher education.

At present I am working as a Flight Attendant working within a large team. The role requires adaptability and quick thinking to meet the needs of the customers. I am often required to work long, unsociable hours whilst maintaining high levels of safety and customer satisfaction.

A significant portion of my role is performance related meeting daily targets. Sales techniques are a mandatory skill and some of the techniques I use include; public announcements, link selling items and the use of displays.

Although I enjoy working as a flight attendant, career progression is limited, and most importantly, it does not allow me to focus on my interest in the fashion industry.

I am due to start the e-learning short course ‘An Introduction to Fashion Marketing’ also offered by the London College of Fashion in April.

This will give me invaluable knowledge into understanding fashion marketing, research, branding and distribution. I am keen to develop an insight into further techniques, particularly those specific to fashion, that take into account a range of target audiences.

I have carefully considered the elements of time and finance required at this stage and I am willing to commit fully to academic life in order to fulfill my ambition.

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This personal statement was written by ellkay_bee for application in 2011.

ellkay_bee's Comments

I only applied to the London College of Fashion and I was offered an unconditional offer.

This personal statement is unrated

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I am also applying to london.

Mon, 01/09/2014 - 20:33

I am also applying to London college of fashion to do the fashion marketing course. what would you say about the course as someone who has taken it? did you enjoy your time?

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