market research companies in the philippines

Top 10 Market Research Companies in the Philippines

• Market Research
• Philippines

The Best of December 2024

Looking for a top market research company in the philippines.

Before you proceed with developing and marketing a new product or service, you need to make sure there is a viable market for success. The right market research company can help you with this process.  Read more +

To assist you in your search for a partner, we’ve compiled this list of the top market research agencies in Philippines. Browse descriptions, feedback, and awards to find which can best suit your company’s needs.

List of the Best Philippines Market Research Agencies

Synergy market research + strategic consultancy.

Not yet reviewed.

• Min. Project Size "> Undisclosed
• Company Size "> 10 - 49 employees
• Location "> Makati, Philippines

Get connected with a company for free

Tell us about your project, and we'll match you with vetted companies that meet your requirements.

Thinkscape Research

• Company Size "> 2 - 9 employees
• Location "> Mandaluyong, Philippines

Prestige Market Research Services Co.

• Company Size "> 50 - 249 employees
• Location "> Pasig, Philippines
• Automotive " >
• Consumer products & services " >
• eCommerce " >
• Education " >
• Financial services " >
• Medical " >
• Politics " >
• Real estate " >
• Telecommunications " >

I-View Inc.

Business planners-philippines.

• Min. Project Size "> $5,000+
• Business services " >
• Government " >
• Hospitality & leisure " >

Kadence International - Philippines

• Min. Project Size "> $1,000+
• Advertising & marketing " >
• Manufacturing " >
• Supply Chain, Logistics, and Transport " >

One Outsource

• Company Size "> 250 - 999 employees

Organic Intelligence Inc.

• Location "> Quezon City, Philippines

HomeSourced Inc

• Location "> Mandaue, Philippines
• Energy & natural resources " >

Business Asia Consulting

White monkey digital lab.

• Location "> Santa Rosa, Philippines

CULT: Marketing and Communications

• Location "> Parañaque, Philippines

URALA International

Service Excellence

Would Recommend

Located in Minato City, Japan, URALA Communications is a midsize public relations agency. Launched in 1980, the team specializes in public relations, marketing strategy, media planning & buying, digital strategy, and more.

• Food & Beverage " >

Get connected with the right company for you

We'll do the work for you – finding and connecting you with service providers that meet your exact requirements.

Related content

Social Media Marketing Companies in the Philippines

Inbound Marketing Agencies in the Philippines

Content Marketing Agencies in the Philippines

Mobile Optimization SEO Companies in the Philippines

Search Marketing Agencies in the Philippines

Digital Marketing Companies in the Philippines

Marketing Strategy Agencies in the Philippines

Multilingual SEO Companies in the Philippines

Recommended Digital Marketing Articles

15 best market research tools for small businesses, what is a qualified lead & how to identify one, how to identify content gaps with an seo audit, the impact of user intent and user experience on modern seo.

• Add Business

All Categories

• Help Services
• Appliances Repair & Services
• Furniture Dealers
• Packers and Movers
• Pest Control
• Solar Product Dealers
• Interior Designers
• Plumbing Contractors
• Modular Kitchen
• Internet Service Providers

Market Research Companies in Philippines

Provided services.

• Quantitative research
• Qualitative research
• Online research
• CATI research
• Social media research

Ipsos in the Philippines

Address: 1605 Ortigas Center, Pasig City, Philippines

We are an independent market research company. We are passionately curious about people, markets, brands, & society. We make our changing world easier & faster to navigate & inspire clients to make smarter decisions. We deliver with security, speed, simplicity, & substance. We are Game Changers. ...

• Write Review

MarketMatters, Inc.

Address: 1870 Antipolo, Philippines

MarketMatters, Inc. offers market research services and consultancy. We have an established network in Asia enabling us to manage multi-country market research. ...

InsightsImpact Inc.

Address: 1634 Taguig City, Philippines

InsightsImpact is a collaborative market research and strategy consulting firm. Our primary service goal is to help you grow your business long-term The company name reflects its philosophy: To… ...

The Asia Pacific Centre for Research (ACRE), Inc.

Address: 1300 Pasay City, Philippines

The Asia-Pacific Centre for Research (Acre), Inc. is a full service research agency based in the Philippines. Founded in 1989, Acre, Inc. provides consulting services and cutting-edge solutions in… ...

SIS International Research South East Asia

Address: 1600 Manila, Philippines

SIS International Research South East Asia (SIS-SEA) is based in Manila and is a branch of SIS International Research, a leading global research firm headquartered in New York with offices and… ...

Ascend (The All Asian Centre for Enterprise Development)

Address: 1780 Muntinlupa City, Philippines

Predictive Analytics Consultant ...

Kantar TNS Philippines

Address: 1550 Mandaluyong City, Philippines

Kantar TNS Philippines is on of the worldâ??s largest insight, information and consultancy groups. It currently stands as the leading customised marketing research company in the Philippines… ...

Address: 1600 Pasig City, Philippines

In 1974, we were babies in a newborn industry. Twelve people with one client. We’ve grown a lot in 35 years and we’re recognized as one of the leading custom research companies in the… ...

Prestige Market Research Services Asia, Inc.

Address: 1605 Pasig, Philippines

Member of MORES Philippines Member of MORES Philippines "National Association of Research Agencies" ...

Strategic Research and Development Center, Inc.

Address: 1229 Makati City, Philippines

Strategic Research and Development Center (STRAND-Asia), Inc., is a 100% Filipino corporation that caters full-service marketing and online research, consulting, software marketing, training, and IT… ...

copyrights © 2018 Market-Research-Companies.in.  All rights reserved.

Get a Quote

Top Marketing Research Firms in Philippines

Featured marketing research firms in philippines.

in Philippines

Service or Speciality

Advertising Agencies

Agriculture / Agribusiness

B2B Research - General

Bulletin Boards

Business-to-Business

CX - Customer Experience

Chemical Industry

Construction Industry

Consumer Research - General

Consumer Services

Customer Loyalty / Value

Customer Satisfaction

Doctors / Physicians

East Asia & China

Electronics

Executives / Professionals

Focus Group Recruiting

General - Healthcare

Hospitals / Nursing Homes

IT Professionals

Industrial & Manufacturing

International Consumer Market Research

Manufacturing / Machinery

Market & Competitive Intelligence

Medical / Health Care

Mystery Shopping

North America

Pharmaceutical - Prescription Medicines

Professionals / Executives

Qualitative Research

Quantitative Research

Retail Industry

Secondary Research / Desk Research

Shopper Insights

Southeast Asia & India

Strategic Research

Surgical Products / Medical Devices

Survey Recruiting

Telecommunications

Vendor type

Data & Analytics

Data Collection

Full Service

International

Clear filters ( 0 )

Business Designation

Compare Philippines

IM Industrial LLC (Branch)

Featured expert

Learn more about IM Industrial LLC (Branch)

IM Industrial is capable of conducting research in various fields in B2B and B2C, covering a wide range of areas.

Why choose IM Industrial LLC (Branch)

Qualitative/Quanitative

B2B and B2C

Focus Group Discussion

Global Capability

Wide Industry Coverage

Save to my lists

Gabay Research Philippines Inc.

Learn more about Gabay Research Philippines Inc.

Shape the future through insight. Gabay provides end-to-end market research that helps businesses make smarter decisions.

Cogencia Consulting Inc.

Learn more about Cogencia Consulting Inc.

Cogencia is a full-service research company with a strong focus on the Asian markets. We conduct both face-to-face and remote research methodologies.

Sign Up for Updates

Get the latest updates from top market research, insights, and analytics experts delivered weekly to your inbox

I agree to receive emails with insights-related content from Greenbook. I understand that I can manage my email preferences or unsubscribe at any time and that Greenbook protects my privacy under the General Data Protection Regulation.*

Your guide for all things market research and consumer insights

Create a New Listing

Manage My Listing

Find Companies

by Specialty

by Location

Find Focus Group Facilities

Tech Showcases

GRIT Report

Expert Channels

Get in touch

For Suppliers

Marketing Services

Future List

Publish With Us

Privacy policy

Cookie policy

Terms of use

Copyright © 2024 New York AMA Communication Services, Inc. All rights reserved. 234 5th Avenue, 2nd Floor, New York, NY 10001 | Phone: (212) 849-2752

• Market Research
• Philippines

There are 12 Companies in the Philippines that provide Market Research Services!

The Philippines is gaining traction in terms of providing outsourcing services not only for customer support but also for outsourcing tech services to different foreign businesses. What's promising about the Philippine IT industry is that it's still growing despite the economical and legislation challenges the country faces.

Discover Top IT Companies in the Philippines specialized in Market Research including Data Analysis and Reporting, Interviews, Observational Research, Surveys and more.

In the realm of business, knowledge truly is power. Market Research Services equip you with the insights needed to make informed decisions, tailor strategies, and stay ahead of the competition. Let's delve into the world of Market Research, shedding light on what it encompasses, its benefits, and how to find the right partner for your project. Market Research Services are the guiding light that illuminates your business's path. These services involve systematic collection and analysis of data related to your industry, competitors, and target audience. By understanding market trends, customer behaviors, and competitive landscapes, you gain a comprehensive picture that informs your strategic choices.

Handpicked companies  •  No obligation to hire  •  100% risk-free

Featured Companies in Philippines

This month, the following Market Research companies managed to provide an outstanding service and support. It's worth taking a look.

Search Engine Hub Verified Company

Central Visayas ,  Philippines

A local SEO agency based in Talisay, Cebu, Philippines, with a primary focus on providing affordable SEO services to local cities throughout Cebu.

Webpage Conversion Verified Company

Cavite ,  Philippines

Webpage Conversion is a team of the best Web designers in Cavite Philippines. We have more than 10 years of experience in website development.

Francis Cabigon Verified Company

Quezon City ,  Philippines

SEO Expert in the Philippines

Explore Top Market Research Companies in Philippines

OBI Services LLC Verified Company

Mandaue City ,  Philippines Head office in: Philippines

OBI Services: A premier outsourcing company in the Philippines, offering top-tier VA, data entry, telemarketing, and support services.

Go Digital with Mary Verified Company

Bulacan ,  Philippines

Providing a genius holistic approach to digital marketing—from social media management and SEO to web design—we've got you covered!

Blue Horizons Innovation Verified Company

Mandaue ,  Philippines

Blue Horizons Innovation is a Cebu City-based digital marketing company dedicated to empowering small and medium enterprises (SMEs) in the Philippines

The Brady Mentality™ Verified Company

Makati City ,  Philippines

"You can't spell Be ReADY without BRADY"

Macovin Web Co. Verified Company

Taguig ,  Philippines

Your business deserves a standout website. We're here to build that.

BrandComm Asia Verified Company

We are a leading marketing PR and creative solutions agency in the Philippines | #EngageBrandComm

Curious Kind Studio Verified Company

Curious Kind is a global, remote design studio made up of a community of artists and explorers bonded by our relentless curiosity.

MySource Solutions

Mandaue City ,  Philippines Head office in: United States

We’re in The Business of Sourcing Great Collaboration. MySource Solutions empowers any sized businesses by putting more time and money back into your...

Fyllontal Verified Company

Cebu ,  Philippines

We are an Internet Marketing Service provider like Social Media Marketing, Social Media Management, SEO, Paid Advertisement, & Video Production.

Filter Market Research Companies in Philippines by Cities

Dive deeper and find the company you need close to you or, from a specific city you prefer. Some of the best companies come from smaller places

Find more Market Research companies around the world

TechBehemoths is the world's most advanced and user-friendly platform to match IT Companies with real clients without hustle.

The IT Industry in The Philippines: General Profile & Insights

The Philippines is gaining traction in terms of providing outsourcing services not only for customer support but also for outsourcing tech services to different foreign businesses. What's promising about the Philippine IT industry is that it's still growing despite the economical and legislation challenges the country faces. 

According to salary explorer , the average salary in the web industry in the Philippines is estimated to be around 750 USD/mo, making the country one of the cheapest IT service providers in the region. Due to this factor, the Philippines is considered to be a good outsourcing opportunity for many international web agencies and IT companies. 

Why you should work with Philippines IT companies

Most of the Philippines’ web agencies and IT companies provide services for a significantly lower price than you can find in any other country in the region. Another reason why Philippines IT companies are attractive is the local talent pool. Based on a report of the Philippine Statistics Department , in 2019 there were more than 175K professionals working for 5300 IT companies in the country, which ensures a high productivity rate and helps small IT companies transform into medium and large competitors that ultimately reach global market. 

What to be aware of when working with Philippine IT companies

The good production rate of IT companies from the Philippines are balanced by sub developed business culture, and lack of global-level IT specialists in most of the companies. The contrast becomes higher with an underdeveloped IT education system in the country which makes the Philippines companies to lower the price rate below the ASEAN average. 

How reliable are Philippines IT companies

Considering the latest evolution of the IT sector in the country and the increasing number of foreign companies investing in the digital sector, Philippine companies have improved their reputation on the world level by implementing the minimum standards required by potential foreign clients according to Rappler . 

With all these, not many IT companies managed to exit the internal IT market and create a well-known name on a global level. This is why, Tech Behemoths recommends taking a closer look when selecting a potential partner for web, software, and mobile projects from the Philippines, but as well as from any other country. 

How Philippines IT industry relates to the neighboring countries

With a lot of competitors in the region, like China, Japan, Singapore, and Indonesia, the Philippines still need to progress to reach a quality competitive level in the region. On the other hand, cheap prices for web & IT products and services attract small and medium businesses to invest and cooperate with Philippine-based IT companies. 

What is Market Research and what are its benefits for your projects?

In the realm of business, knowledge truly is power. Market Research Services equip you with the insights needed to make informed decisions, tailor strategies, and stay ahead of the competition. Let's delve into the world of Market Research, shedding light on what it encompasses, its benefits, and how to find the right partner for your project.

Market Research Services are the guiding light that illuminates your business's path. These services involve systematic collection and analysis of data related to your industry, competitors, and target audience. By understanding market trends, customer behaviors, and competitive landscapes, you gain a comprehensive picture that informs your strategic choices.

Market Research comprises a range of essential components. It commences with identifying your research objectives, followed by data collection through surveys, interviews, and data analysis. It examines consumer preferences, buying habits, and prevailing market conditions. Armed with this knowledge, you can fine-tune your marketing efforts, enhance product offerings, and optimize business strategies.

Modern Market Research leverages cutting-edge tools and technologies. Advanced data analytics platforms, customer relationship management (CRM) systems, and online survey tools streamline the research process. These tools enable data to be collected, organized, and analyzed efficiently, resulting in actionable insights that drive your business forward.

Companies seeking Market Research have diverse options to choose from. Specialized IT companies and digital agencies offer distinct expertise to fulfill your research needs. Whether you require consumer behavior analysis, competitor profiling, or market segmentation, these services tailor their approach to align with your unique goals.

Engaging with a specialized IT company or a digital agency for Market Research yields a host of benefits. These partners bring in-depth industry knowledge, experience with various research methodologies, and a fresh perspective. They enable you to decipher trends, identify emerging opportunities, and make informed decisions, ensuring that your business strategy is rooted in data-driven insights.

Selecting the right Market Research provider is pivotal for success. Look for a partner with a proven track record, industry expertise, and a thorough understanding of your business domain. Effective communication, a collaborative approach, and a willingness to adapt are also crucial traits to seek. A strong provider should not only deliver findings but also help you interpret and apply them strategically.

With a vast listing of over 1820 companies across 34+ countries, TechBehemoths.com simplifies your quest for the ideal Market Research partner. The platform empowers you to compare providers based on their expertise, track record, client feedback, and geographical location. It's a valuable resource to aid your decision-making process, ensuring you find a Market Research provider that aligns seamlessly with your project needs.

Discover why the top global brands trust Kadence

Our Philippines office

We are a leading market research agency in the Philippines.

Made up of over 7,000 islands, the Philippines is a diverse and complex market. We help brands understand how to win in the country, deepening their understanding of Filipino consumers so they can develop products, services and comms that meet their needs.

From our base in Manila, we can conduct market research across the entire country. This means we’re also able to act as a fieldwork partner, helping organisations reach respondents across the Philippines.

We are consistently recognised as one of the top market research agencies globally

Innovation of the Year Finalist — The AURAs, 2021

Market Research Agency of the Year Winner – Gold — Agency of the Year Awards, 2021

Consultant of the Year Winner – Gold — Agency of the Year Awards, 2021

Consultant of the Year Winner — Agency of the Year Awards, 2020

Market Research Agency of the Year Finalist — Agency of the Year Awards, 2020

Market Research Supplier of the Year Winner — Marketing Research & Insight Excellence Awards – 2019

Market Research Agency of the Year Winner — Agency of the Year Awards, 2019

Global Agency of the Year Highly Commended — Market Research Society Awards, 2019

Best Training and Development Highly Commended — Market Research Society's Operations Awards, 2019

Best Data Collection (telephone) Finalist — Market Research Society's Operations Awards, 2019

Best Data Collection (face-to-face) Finalist — Market Research Society's Operations Awards – 2019

Meet Our Senior Team

Iris lorenzo.

Iris has almost two decades’ industry experience. She’s passionate about qualitative research and is a skilled moderator, international speaker, workshop facilitator and trainer. As a competitive intelligence practitioner, she also has rich experience in helping brands to understand their market position and develop an edge over the competition.

Mary Ann Lamigo

Mary Ann has 14 years of experience in the market research industry. She’s a client servicing and project management specialist and has managed a vast array of research studies across many industries. With a deep understanding of different market research techniques – spanning the operational aspects to data processing and data analytics – your research project is in safe hands.

Patrick Dailey

Patrick has a diverse experience in information technology, security, and analysis. His investigation and analyst background transitioned to business intelligence practice, big data analytics, risk assessments, and environmental impact analysis as it relates to market entry, with a special focus on technology companies. He assists North American and European companies looking for market opportunities in the Asia-Pacific region, as well as Asia-based companies looking to understand the competitive landscape in the United States.

Karlo Angelo Lazaro

Karlo has almost a decade of experience in the market research industry. He’s a quantitative specialist with specific expertise on brand health tracking, ATUs and UAI studies. He’s also experienced working with a variety of clients – big and small, local and regional – so he’s adept in delivering quality service dependent on client’s needs.

Mark Lever Dela Cruz

Lever has extensive experience in market research with almost 8 years in the industry. He’s a qualitative specialist with expertise on FGDs and has a background in brand health tracking studies. He has diverse experience in project management, planning, people management, and fieldwork technical direction for both quantitative and qualitative projects. He was able to establish a good working relationship with the clients in different industries, locally and internationally.

Marvin Cris Torre

Marvin has over a decade of experience in the market research industry. Started his career in data processing, then moved to project management and eventually joined the end client. He was exposed to brand health tracking studies and consumer insights. He’s been a specialist considering his strong background in different aspects of market research.

Join Kadence

We’re always on the lookout for bright, passionate, curious people to join our team. See our careers page for current vacancy details.

Market research services

We work with the world’s leading brands, harnessing research to unlock new ideas, develop future strategies and power business growth.

Customer and market understanding

We bring businesses closer to their customers and help them navigate the broader market, so they can future proof their strategy.

New product development research

We partner with brands to develop winning products, from concept development right through to pricing research.

Brand and advertising research

We help brands create comms that cut through by understanding the messages which truly resonate with your target audience.

Online and offline fieldwork services

We’re a trusted fieldwork partner to top-tier organisations, providing them with the data they need to drive decision-making.

Insight activation

Our work doesn’t stop at the debrief. We go further, workshopping findings and creating standout creative outputs to raise the impact of research and turn insight into action.

Our location

Kadence International – Philippines

Office P 29th Floor Robinsons Cyberscape Gamma Topaz Road Ortigas Center Pasig City Metro Manila Philippines

+639176308970

Sectors we serve

With over 30 years in the business of market research, we have extensive experience and a depth of knowledge across a range of sectors.

We bring this to bear to design the very best approach to meet your objectives.

How to conduct online market research in Asia: The Go-To Guide

What online methodologies work best in India? How do you get the most out of respondents through digital methodologies in China? Experts across our global boutique share best practice tips and techniques for conducting online market research in Asia.

How to conduct online research in the Philippines.

Conducting online research in the Philippines presents unique opportunities and challenges. The country has one of the highest rates of internet and social media usage globally. According to the Digital 2023 report by We Are Social and Hootsuite, Filipinos spend an average of 9 hours and 14 minutes online daily, maintaining their position among the […]

Which behaviors will stick and which will subside in a world without restrictions? Report

It’s inevitable that we’ll see lasting behavioural change as a result of COVID-19. This report explores which of the behaviours adopted during the pandemic will stick and which will disappear once restrictions come to an end.

Please select the type of enquiry

Helping brands uncover valuable insights.

We’ve been working with Kadence on a couple of strategic projects, which influenced our product roadmap roll-out within the region. Their work has been exceptional in providing me the insights that I need. Senior Marketing Executive Arla Foods

Kadence’s reports give us the insight, conclusion and recommended execution needed to give us a different perspective, which provided us with an opportunity to relook at our go to market strategy in a different direction which we are now reaping the benefits from. Sales & Marketing Bridgestone

Kadence helped us not only conduct a thorough and insightful piece of research, its interpretation of the data provided many useful and unexpected good-news stories that we were able to use in our communications and interactions with government bodies. General Manager PR -Internal Communications & Government Affairs Mitsubishi

Kadence team is more like a partner to us. We have run a number of projects together and … the pro-activeness, out of the box thinking and delivering in spite of tight deadlines are some of the key reasons we always reach out to them. Vital Strategies

Kadence were an excellent partner on this project; they took time to really understand our business challenges, and developed a research approach that would tackle the exam question from all directions.  The impact of the work is still being felt now, several years later. Customer Intelligence Director Wall Street Journal

Get In Touch

" (Required) " indicates required fields

Privacy Overview

unlock insights to address your business problems

Through research that gives the ‘so whats’ & “now whats’ not just ‘whats’, make a go-no go decision, by uncovering the value of your proposition/product when you plan to make an important investment, maximize your brand potential, by optimizing your brand-product-price mix that fits target market, identify and track your kpis, through brand health tracking, customer satisfaction and others, generate continuous relevant consumer insights, through synergy-yougov-initiated research and webinars/ webconference, synergy market research + strategic consultancy.

Synergy Market Research + Strategic Consultancy is a market research and management consulting company that provides evidence-based strategies from research and data analytics conducted. These help in better, more informed decision-making for companies’ business growth and digital transformation needs.

We view the world through various perspectives and see the various approaches to serve as a Strategic Market Research Ecosystem

YOUGOV SYNDICATED RESEARCH

• BrandIndex • Profiles

CUSTOMIZED RESEARCH

QUANTITATIVE RESEARCH

• digital and FTF

————————-

QUALITATIVE RESEARCH

• – FGDs/1-1 interviews, ethnographic research • YOUGOV OMNIBUS OR “SACHET” RESEARCH

Thought Leadership Events and Training

• Consumer Insighting and Storytelling (Web)Conference • LightBulb series • e-Panel webinars (2020-2021)

Why choose SYNERGY?

We are a partner.

We are technically-trained in research but we’ll not just give you the ‘Whats’ but also the ‘So Whats’ and “Now Whats’ of the data.

We give you the hard truths – what you need to hear to succeed.

We ask questions. We listen and dialogue with you to get to the heart of your business and marketing issues and will not stop at just receiving an information list.

We will not just give you numbers or do ‘reporting’ but will endeavor to give you the ‘so whats’ not just the ‘whats’ of data. We believe all data tell a story – we tell you what your customers’ stories are to give you the underlying truths and needs of the market and the emerging patterns of needs.

We are professionals, we are here to let you know what you need to know, not just what you want to know to succeed in the marketplace. We have the track record and expertise in this.

We will tell you potential next steps, the ‘now whats’.

Our joy is your success.

Our client-side experience helps us do this and we take responsibility for telling you what you need to do. You can count on our integrity, professionalism and experience.

We work hard to look for the white spaces that will make you succeed. This is our passion. We are happy about companies that top our recommendations – they succeed much more than expected!

Events and Publications

Synergy Market Research + Strategic Consultancy is also in the thought leadership events’ space, having consumer insighting as the key element in our events for the benefit of the marketing and business professionals and decision-makers .

Upcoming Events

Past events.

Sustainability Matters: Opportunities and Challenges in the Philippine Setting

Synergy's President and CEO, Germaine Reyes, was a featured speaker at The Philippines' 1st-ever Metaverse Hybrid Conference, the 52nd National Marketing Conference 2023: READY MARKETING ONE: Future-ready strategies for tomorrow's business! The event...

Synergy's President and CEO was honored to present our Synergy-YouGov research titled 'Sustainability Matters: Opportunities and Challenges in the Philippine Setting' at the e-World Marketing Summit 2023. As one of 175+ distinguished speakers, our pa...

E-commerce’s Impact on Brand Loyalty: Opportunities and Challenges.

Illuminating insights from the Synergy-YouGov report titled 'Creating Brand Love in Challenging Times' in collaboration with the Philippine Association of National Advertisers (PANA)

AI Perception and Potential Consumer Impact: Implications for Leaders and Insurance Advisors

We were honored to join Gama Global Philippines as speakers at their event held last July 27, 2023, hosted at the Cove Manila. Our presentation revolved around the groundbreaking Synergy-YouGov study titled 'AI Perception and Potential Consumer Impac...

Market(In) Sights events for CMOs and business owners

We were excited to launch Market(In) Sights events for CMOs and business owners. Exclusively brought to you by Synergy-YouGov in cooperation with Newport World Resorts. This was to help companies and brands navigate through that endemic phase and cha...

Publications

Around 34% of Filipinos intend to buy kitchen and home appliances in the next 12 months

admin | Feb 12, 2024 | Insights Corner

Around 34% of Filipinos intend to buy kitchen and home appliances in the next 12 months - this is as of early January this year. If this is actually realized, this would translate into a substantial number of sales. YouGov Profiles has an internal feature that can readily translate this incidence into market size that can either be used for projections, market planning, or segmentation. Who are...

3 in 10 Filipinos own individual savings account

As the inflation rate rises even higher than what the government projected, tendency is for people to hold on to their funds as a buffer against higher prices. However, according to YouGov’s latest data in Profiles, only 3 in 10 Filipinos own individual savings account. BUT, close to 8 in 10 Filipinos are planning to save more money in the next 12 months. Where do unbanked Filipinos therefore...

6 in 10 Filipinos agree with the statement that “being insured for everything is important”

According to Profiles, one of the digital research solutions of YouGov, more than 6 in 10 Filipinos agree with the statement that "being insured for everything is important". It also shows that 4 in 10 Filipinos own life insurance. YouGov BrandIndex, a daily brand tracker, provides the top five* most recommended life insurance companies in the country. These are: Sun Life Philippines, BDO Life,...

Quick Facts 2023 – 27% of Filipinos have shopped for Mother’s Day or Father’s Day in the last 12 months.

Recent data from a Synergy-YouGov survey conducted from April 5 to 11, 2023 in total PH, revealed that 27% of Filipinos have shopped for Mother's Day or Father's Day in the last 12 months. However, the survey also indicated that 34% of Filipinos are planning to shop for these occasions in the next 12 months, a net +7% increase. It was also seen that more family-based occasions will experience a...

Quick Facts 2023 – 54% think that “artificial intelligence is not just a technological advancement

A recent Synergy-YouGov survey, revealed that 6 in 10 Filipinos are well aware of AI tools and potentially its game-changing capabilities. Further, based on YouGov Profiles, 54% think that "artificial intelligence is not just a technological advancement but also the next step in our evolution.“ Consider the possibilities that lie ahead: Will AI empower us to achieve greater efficiency and...

Quick Facts 2023 – Informed Purchase

admin | Feb 8, 2024 | Insights Corner

Over 7 in 10 would like to make an informed decision before making big purchases. This might be due to the financial constraints being experienced by Filipinos these days as seen in recent studies done by Synergy-YouGov. This means that big-ticket item brands should do the extra mile in the education process to provide their customers with needed information to facilitate decision-making. What...

Top Product Categories

Based on Profiles, one of the digital research solutions of YouGov, mobile phones and computers ARE the top products that are planned to be bought in the next 12 months. This is still at a much higher incidence than kitchen and home appliances. This pandemic propelled it to this level, don't you think? Discover what the financial attitudes are of these would-be-gadgets buyers, their...

Quick Facts 2023 – Investing Money

What type of investment vehicles do most Filipinos prefer or look for? And what would their reasons be for investing? Close to 8 in 10 Filipinos are planning to save in the next 12 months. Further to this, YouGov Profiles data (as of February 5th) over 7 in 10 Filipinos are looking for profitable ways to invest their money. So inferring, ‘saving’ may mean ‘investing’. Where do they plan to...

Quick Facts 2023 – DYK – YouGov BrandIndex 2

The success of the business depends on what consumers say, think, and feel about the brands in the market.Aside from the thousands of variables we could explore, YouGov BrandIndex, one of the digital solutions of YouGov, allows us to track brands from various sectors and evaluate your brand health using daily consumer opinion across 16 different brand metrics. Find our which brands are taking...

Quick Facts 2023 – Health and Beauty Products

Since the pandemic, consumers have been focusing more on wellness and self-care. Latest data from YouGov Profiles, an advanced audience segmentation tool covering 49 markets worldwide, shows that the top health and beauty products bought by Filipinos in the last 12 months are: hair care products, oral hygiene products, deodorants/antiperspirants, and shower products. YouGov BrandIndex, a daily...

Quick Facts 2023 – Buying New Car

Data from YouGov Profiles as of March 12 shows that almost 1 in 4 Filipinos are interested in purchasing a new car in the next 12 months.What factors do Filipinos consider when buying a new car?YouGov BrandIndex, a tool for near real-time brand tracking, provides the top three most considered automotive brands in the country: Toyota Motor Philippines, Honda and Ford Motor Company.Want to...

Quick Facts 2023 – Electric Cars

Data from YouGov Profiles as of April 9 shows that more than 6 in 10 Filipinos agree that electric cars are the future of the motor industry. With their lower carbon footprint and efficient performance, electric cars are paving the way for a cleaner and greener future. This is very much aligned with the high incidence of those who agree that green energy is the future (77%). Let's continue to...

companies we’ve worked with

We are the exclusive partner of YouGov in the Philippines

LET’S COLLABORATE

UB 111 Paseo de Roxas Building, 111 Paseo de Roxas Makati City, 1226 Philippines

T: +632 7957 4588

E:  [email protected]

Email Address

Nomura Research Institute (NRI)

Nomura research institute singapore pte. ltd manila branch, company profile.

Established in 2015, NRI Singapore’s Manila branch took over the business from the NRI Manila branch, in operation since 1997. Its consultants, well versed in the Philippine market and culture, provide Philippine market and industry research, market entry strategies, human resources management, operation reform consulting, and IT solutions.

Business Outline

NRI Singapore’s Manila Branch provides management consulting services to Japanese and non-Japanese companies in ASEAN countries. Its consulting services include Business Strategy, Business Process Improvements, Organizational Development, Human Resources (HR) reforms, People-centric Digital Transformation, HR Analytics, and Leadership Development Programs. It also provides business reform and supply chain system packages (Enterprise Resource Planning: ERP) implementation and maintenance services. For clients considering entering the Philippines or aiming to strengthen their market positioning, NRI Singapore’s Manila branch provides comprehensive support, from market research, business strategy formulation, partner search, business plan experiments, and post-merger business integration support. Making full use of the wide network it has built up over the past 20 years since its opening, its NRI Manila’s Japanese and Filipino consultants, all well-versed in the local market, will partner with you in your business’ development and growth.

Representative

General Manager: Makiko Takaoka With various experiences in research and management consulting work, Maki has led Manila Branch to multiple projects on industry analysis, business development, and human resource and organizational development. She understands the cultural differences of global organizations operating in the ASEAN region. Leveraging on her experience, she offers insights to global clients on how to integrate its management practices to fit with the ASEAN’s culture. Her work experience is complemented with a master’s degree in Intercultural Studies from the Graduate School of Kobe University in Japan. She is also a certified professional co-active coach (CPCC) and certified strengths-coach.

Business Analyst

- Fresh graduate, 1 to 2 years experience in industry/ market analysis

Sr. Business Analyst

- 3 to 5 years experience in industry/ market analysis, business development, or in HR strategic function

-5 to 10 years experience in industry/ market analysis, business development, corporate planning, or in HR strategic function

Send CVs to [email protected] Only short-listed candidates will be contacted.

Company Data

Google Maps