phd in network marketing

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Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Tomomichi Amano
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
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• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, jimin nam, 2024, byungyeon kim, 2022, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020.

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year. Students and faculty work together closely, and we have program-wide social gatherings throughout the year. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

• Decision making
• Attitudes and persuasion
• Social influence
• Motivation and goals
• New technologies
• Consumer neuroscience
• Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology (or behavioral science) and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, samuel goldberg, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, 50 years of context effects: merging the behavioral and quantitative perspectives, investigating complementarities in subscription software usage using advertising experiments, when the one true faith trumps all: low religious diversity, religious intolerance, and science denial, recent insights by stanford business, influencers want brands’ sponsorship, but not their rules, why advertisers pay more to reach viewers who watch less, your summer 2024 podcast playlist.

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What We Are Looking for in Applicants

Consumer behavior program requirements, quantitative program requirements.

• JOB MARKET CANDIDATES
• JOB PLACEMENT

Our Current PhD Students

Learn more about our faculty, faculty journal publications & books.

MARKETING PH.D.

VIBRANT, SMART, AND CURIOUS

Over the last ten years, 100 percent of marketing Ph.D. students have accepted academic positions upon graduating, thanks in large part to faculty mentors at the top of their game.

Quick Links

• Ph.D. Program
• Why McCombs
• Marketing Department

RESEARCH BREADTH

The world is your laboratory.

ACADEMIC LIFE AT McCOMBS

Mentorship and practice.

CAREER PLACEMENT

The world needs you, application deadline.

The application deadline for the Marketing Doctoral Program is December 15th.

Extraordinary business and economic growth have ushered in exciting times in our Marketing Department, with many graduates starting their careers at the world's leading research institutions. The program's primary goal is to develop students into skilled researchers and future leaders in academia by creating and disseminating marketing knowledge that reshapes the marketplace.

Consumer Behavior

Research focuses on issues related to the acquisition and retention of consumers and consumers' consumption of goods, services, ideas, and experiences. The research both relies on and contributes to theory in marketing, psychology, sociology, and economics and has practical relevance, answering questions that inform and improve marketing and public policy decisions and individual-level consumer well-being.

Marketing Strategy

Research focuses on issues related to firms' strategies and behaviors, including topics such as innovation management, sales force management, distribution channels, market entry strategy, technology strategy, new venture marketing, customer relationship management, and marketing metrics. The research spotlights substantive real-world problems, and generally, the insights from marketing strategy research have direct and actionable implications for marketing practice.

Quantitative Marketing

Research focuses on developing theoretical models and empirical methods for applied marketing problems, drawing from economic theory, statistics, econometrics, and computer science to uncover novel insights, challenge existing theory, and advance marketing practice. The research, combining computational advances, fruitful collaborations with industry, and explosive growth in data availability, along with strong student demand for analytical training, portends a fulfilling academic career for those interested in quantitative marketing.

RESEARCH METHODOLOGIES

A wide variety of research designs is used, and mastery of quantitative and qualitative data analysis techniques is essential.

PREPARATION AND QUALIFICATIONS

The Texas McCombs Marketing doctoral program assumes that students have taken advanced courses to establish a reasonable mathematical, statistics, and economics background. Adequate computer programming skills are necessary for coursework.

Prospective applicants are required to hold a four-year bachelor's degree (does not require a formal degree in the area of study) or equivalent before starting the program. There are no additional prerequisites or requirements for the Marketing department.

See Admissions for further information.

CAREER DESTINATIONS

The primary goal of the Texas McCombs Ph.D. program is to prepare students for exceptional academic careers. Over the last five years, McCombs Marketing Ph.D. alumni have excelled at top institutions globally.

Recent Graduate Placements

Current Students and *Job Market Candidates

Abbott, Paige

Alam, Meher

Basak, Somdatta,

Chavez Montes, Marcelino

Gautam, Aprajita

Ghosh, Robina

Niknejad Moghadam, Mahdi*

Nivsarkar, Anima

Shu, Runyang

Sridhar, Sachin

Urdaneta Romano, Constanza

Winer, Sarah

Wu, Xiaohan Jessica

Yu, Lingzhi

Zhang, Zhengwei (Harrison)

Paige Abbott

Somdatta Basak

Marcelino Chavez

Aprajita Gautam

Robina Ghosh

Mahdi niknejad moghadam*.

Anima Nivsarkar

Runyang Shu

Sachin Sridhar

Constanza Urdaneta Romano

Sarah Wiener

Xiaohan (Jessica) Wu

Zhengwei (Harrison) Zhang

ARE YOU READY TO CHANGE THE WORLD?

The Texas McCombs Doctoral Program is seeking individuals who are interested in transforming the global marketplace. Are you one of these future thought leaders?

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PhD in Marketing

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Develop your research skills in consumer behavior or economics/quantitative methods and prepare for a career at a leading research institution.

Our Marketing PhD Program gives you a strong theoretical foundation and builds your empirical skills.

You’ll have the flexibility to explore marketing through Chicago Booth while taking courses across the university in psychology , sociology , economics , computer science , and statistics . You’ll also have access to computer science courses at Toyota Technological Institute at Chicago (TTIC) .

The doctoral program defines marketing broadly as the study of the interface between firms, competitors, and consumers. This includes but is not limited to consumer preferences, consumer demand and decision-making, strategic interaction of firms, pricing, promotion, targeting, product design/positioning, and channel issues.

Our Distinguished Marketing Faculty

Chicago Booth’s marketing faculty serve as advisors, mentors, and collaborators to doctoral students.

Daniel Bartels

Leon Carroll Marshall Professor of Marketing

Pradeep K. Chintagunta

Joseph T. and Bernice S. Lewis Distinguished Service Professor of Marketing

Giovanni Compiani

Assistant Professor of Marketing

Sanjay K. Dhar

James M. Kilts, Jr. Professor of Marketing

Berkeley J. Dietvorst

Associate Professor of Marketing

Kristin Donnelly

Assistant Professor of Marketing and Stevens Junior Faculty Fellow

Jean-Pierre Dubé

James M. Kilts Distinguished Service Professor of Marketing and Charles E. Merrill Faculty Scholar

Ayelet Fishbach

Eric J. Gleacher Distinguished Service Professor of Behavioral Science and Marketing

Guenter J. Hitsch

Kilts Family Professor of Marketing

Andreas Kraft

Assistant Professor of Marketing and Asness Faculty Fellow

Ann L. McGill

Sears Roebuck Professor of General Management, Marketing and Behavioral Science

Sanjog Misra

Charles H. Kellstadt Distinguished Service Professor of Marketing and Applied AI

Bradley Shapiro

Professor of Marketing and True North Faculty Scholar

Stephanie Smith

Avner Strulov-Shlain

Assistant Professor of Marketing and Willard Graham Faculty Scholar

Abigail Sussman

Professor of Marketing and Beatrice Foods Co. Faculty Scholar

Oleg Urminsky

Theodore O. Yntema Professor of Marketing

Alumni Success

PhD alumni in marketing go on to successful careers at top institutions of higher education across the world. 

Akshina Banerjee, PhD '23

Assistant Professor of Marketing Ross School of Business, University of Michigan-Ann Arbor Akshina studies linguistic influence on consumer decision-making, hierarchical choices, and mental accounting. Her interests are, thus, inherently interdisciplinary, with overlaps in marketing, linguistics, economics, and psychology. Her dissertation area is in behavioral marketing.

Olivia Natan, PhD ’21

Assistant Professor of Marketing Haas School of Business, University of California-Berkeley Olivia Natan studies how limited information affects consumer demand and firm behavior. Her empirical work focuses on settings with large product assortments. Her dissertation area is in marketing.

A Network of Support

At Booth, you’ll have access to the resources of several research centers that help to fund marketing PhD research, host innovative conferences and workshops, and serve as focal points for collaboration and innovation.

James M. Kilts Center for Marketing The Kilts Center facilitates faculty research, supports innovations in the marketing curriculum, funds scholarships for MBA students, and creates engaging programs aimed at enhancing the careers of students and alumni.

Center for Decision Research Devoted to the study of how individuals form judgments and make decisions, the CDR supports research that examines the processes by which intuition, reasoning, and social interaction produce beliefs, judgments, and choices.

Scholarly Journals

Chicago Booth is responsible for the creation and leadership of some of the most prestigious academic journals today. Quantitative Marketing and Economics , for example, which focuses on problems important to marketing using a quantitative approach, was founded in 2003 by Peter E. Rossi, MBA ’80, PhD ’84.

See the full list of academic journals at Booth .

Spotlight on Current Research

Our faculty and PhD students continually produce high-level research. The Chicago Booth Review frequently highlights their contributions in marketing.

'Thank You Can Be a Loaded Phrase'

Depending on where you are in the world, this call could be welcomed—or considered strange or even rude, suggests research by Chicago Booth PhD student Jiaqi Yu and Booth’s Shereen Chaudhry.

Your Spending Habits Are All in Your Head

Booth Professor Daniel Bartels and Booth PhD [grad] Lin Fei have been examining how mental representation and the categorization of expenses are crucial to to people’s budgeting approaches.

Walter Zhang's BFI Industrial Organization Initiative Award

The Becker Friedman Institute will fund Zhang's research project, "Targeted Bundling" (coauthor: Olivia Natan, Booth PhD grad). Their project studies the pricing of digital goods and the potential for increased price targeting in differentiated product markets.

Can a Fictional Ad Man Help Sell Real Cigarettes?

How do depictions of tobacco use affect sales off-screen? Chicago Booth’s Pradeep K. Chintagunta and Sanjay K. Dhar, along with their coauthors Ali Goli (Booth PhD grad) and Simha Mummalaneni (UWashington), brought together several datasets to examine this question.

The PhD Experience at Booth

Rima Toure-Tillery, PhD ’13, talks about the Booth faculty’s open-door approach to PhD students.

Video Transcript

Rima Toure-Tillery, ’13: 00:00 I am assistant professor at Northwestern University, Kellogg School of Management. And I am a motivation scholar. I study questions related to factors that influence people's motivation to persist in various types of goals.

Rima Toure-Tillery, ’13: 00:21 I think the PhD's very different from an MBA. You expect to be doing very different things when you're done. With a PhD most of us expect to conduct research, continue to ask deep questions, and just work on finding answers to those questions.

Rima Toure-Tillery, ’13: 00:35 Booth PhD Program is extremely rigorous. You're going to learn from the best. There's a good mix of letting you be in charge of your career and being independent, but also being extremely supportive. Most faculty have an open-door policy so you could just email someone, go to their office and start talking about a research idea. They're really going to help you develop the whole research approach, and thinking about ideas, and taking them from that really half-baked stage to something more advanced. Being able to approach whatever faculty I'm most interested in working with, I think that really permeated my whole time here.

Rima Toure-Tillery, ’13: 01:13 Being in the program really helped me see things in a different light. I really developed some new research interests as I learned more about what I didn't know. You can't solve problems that you don't even know existed. It's been a really amazing experience.

Meet Our Students

PhD students in marketing choose Chicago Booth because our multidisciplinary approach gives them the tools and training for a successful career. Recent dissertations have examined everything from customer retention and consumer purchasing decisions to the economics of retail food waste. Recent graduates have accepted positions at leading research institutions, including UCLA and Columbia University, and have gone on to data science careers in industry.

Current Students

Vanessa Alwan

Salman Arif Andrew Bai

Soaham Bharti

Samuel Borislow

Sara Drango

Fatemeh Gheshlaghpour

Nicholas Herzog

Stephanie Hong

Quoc Dang Hung Ho

Daniel Katz

Juan Mejalenko

Natalie Moore

Timothy Schwieg

Semyon Tabanakov Sophie (Jiarui) Wang

Ningyin (Ariel) Xu

Shuqiong (Lydia) Zhao Grace Zhang

Program Expectations and Requirements

The Stevens Doctoral Program at Chicago Booth is a full-time program. Students generally complete the majority of coursework and examination requirements within the first two years of studies and begin work on their dissertation during the third year. For details, see General Examination Requirements by Area in the Stevens Program Guidebook below.

Download the 2023-2024 Guidebook!

• Doctoral Programs

Quantitative Marketing

The PhD degree in Marketing is a research degree that is focused on developing cutting-edge skills that are needed to do research on the frontiers of marketing.

Behavioral Marketing

The PhD program in Behavioral Marketing at Yale focuses on how individuals think and behave in consumer-relevant domains. The program of study is inter-disciplinary, drawing from the fields of consumer behavior, social psychology, cognitive psychology, decision research, and behavioral economics.

Yale Marketing Seminar

The Yale Marketing Seminar Series presents recent research papers in marketing. The goal is to bring researchers from other universities to the Yale campus to stimulate exchange of ideas and deepen understanding of marketing trends.

PhD | Marketing

The Ph.D. in Marketing

Stern’s Ph.D. program in marketing trains students to perform research in a broad array of behavioral areas such as consumer psychology, information processing, and judgment and decision making. The program also teaches students how to conduct research that develops econometric and statistical models to investigate consumer, firm, and market phenomena. The behavioral work in the department emphasizes experimental methodologies while the marketing science research focuses on structural models and Bayesian analyses. Applications of theory focus on current topics such as branding, social networks and media, word of mouth, and the use of digital media. The department is proud of a long tradition of close collaboration between doctoral students and faculty members.

Explore Marketing

Discover our other fields of study.

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• Wharton Online

PhD Marketing Degree Program

Marketing is fundamentally concerned with the description and prediction of decision outcomes involving all aspects of the firm that relate to its customers, competitors, distributors, and business regulators. Interest in description and prediction, in turn, is associated with the improvement of marketing decision making.

Marketing is an interdisciplinary field that draws upon theory and methodology from a wide variety of sources, including psychology, sociology, mathematics, statistics, and economics. Recent developments in the field include new methods and theories for understanding buyers’ perceptions and preferences, probabilistic choice models, models for allocating marketing resources,  econometric analysis of large data bases, and micro-economic models for marketing strategy.

The Wharton School’s Marketing Department has had a long tradition in the development of new research methodologies and the successful implementation of new decision models and techniques in the practice of marketing.

Members of the Department tend to be very active in cutting-edge research. Each of the seminars offered by the Department reflects a combination of technical expertise and field-level experience. Graduates of the program have received offers of faculty positions at leading business schools, including Cornell, Duke, University of Chicago, Northwestern, NYU, LBS, Columbia, Emory, Harvard, USC, and UCLA.

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• FAQ about PhD in Marketing 
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PhD in Marketing

Our Marketing PhD program is designed to prepare students for a career in academia. It has a 100% placement rate, and most graduates accept initial positions as tenure-track marketing faculty members at research universities. Students typically complete the program in five years.

Why Mizzou?

World-class faculty.

Students in our program learn from, and work with, some of the top scholars in the field of marketing. Our faculty’s research has been published in leading marketing journals including Journal of Marketing , Journal of Marketing Research , Marketing Science  and Journal of Consumer Research . Indeed, the University of Missouri is one of the top 20 universities in research productivity at the Journal of Marketing . Students also benefit from the experience our faculty has in serving as co-editors, area editors and reviewers in leading marketing journals.

Our faculty is also passionate about leveraging their research expertise to train PhD students. With our low student-to-faculty ratio, you’ll have an opportunity to work with faculty on research projects and learn about theories and state-of-the-art methods that are required for publishing in leading marketing journals. You’ll also connect with a network of marketing scholars outside Mizzou. For example, in 2018, we launched the Marketing Strategy Consortium to connect PhD students and early-stage faculty with mentors from several leading universities.

Strong alumni network

Students in our program also learn from, and work with, current and past students from our program. Our program’s alumni include current and past editors, area editors, and reviewers in leading marketing journals. Several of our program’s alumni are now top scholars at institutions such as Notre Dame, Texas A&M, Virginia and Washington.

What Are We Looking For?

• Interest in solving marketing problems that are important to managers, customers, partners, investors, and other stakeholders
• Strong intellectual curiosity and aptitude
• A desire to be highly engaged with students and faculty on marketing research

Additional Information

Students are admitted to the PhD program in Marketing on a full-time, residential basis only. Students typically work 20 hours per week as a research assistant or teaching assistant during the academic year. They receive a financial package that includes a stipend, full tuition waiver, health insurance subsidy, and professional development funds. The stipend is no less than $35,000 annually, conditional on funds availability and satisfactory student progress as determined by the department.

The PhD in marketing offers small class sizes, marketing doctoral seminars, and a collaborative environment. Students develop skills by working with faculty on research projects and from faculty mentoring. Students also gain valuable experience by teaching undergraduate courses.

Applications received by December 15 will receive maximum consideration. We will continue to accept applications until February 1.

A marketing PhD student develops a program of study through discussion with, and subject to the approval of, the student's doctoral advisor and program committee. Enrolled coursework in the program includes:

• Business Foundation  - at least 15 hours. This requirement typically is waived for students with an MBA or prior applicable coursework.
• Marketing Concentration  - An in-depth major concentration including 15 hours of 8000/9000-level courses in Marketing. 
• Two 9-hour support areas plus 12 hours in research methodology and statistics -- or
• One 12-hour support area plus 18 hours in research methodology and statistics.
• Collateral Requirement & Analytical Tools  - research methods and analysis sequence of at least 12 - 18 hours, including appropriate courses in economics, mathematics, psychology, sociology, statistics or other areas deemed appropriate by the doctoral program committee.
• Required Professional Development Seminars  – at least 4 hours (enrolled). An ongoing seminar experience (each semester until successful completion of comprehensive examinations) that acquaints the student with the current literature and research in his/her major area of interest. 
• Dissertation Research  – at least 12 hours.

The requirements listed above are independent of one another; courses taken to satisfy one requirement may not be used to satisfy any other requirement. The combination of coursework, seminar experience, and dissertation experience is designed to provide students with a sound foundation for a productive career as an academic in marketing.

Applications must be received by February 1 for full consideration for admission in the fall semester. Earlier applications are encouraged. Admission to the PhD program in marketing is highly selective. Applicants should demonstrate a strong record of academic accomplishment, intellectual curiosity, enthusiasm for discovery, and a general understanding of the demands of a doctoral program. Prior academic coursework, research experience, and employment activities in marketing are encouraged but not required.

LANGUAGE PROFICIENCY REQUIREMENTS

TEACHING ASSISTANTS: ORAL-ENGLISH PROFICIENCY REQUIREMENTS

All PhD students are evaluated annually to assess their progress in the program. The evaluations for first- and second-year students are conducted by the PhD program coordinator. The evaluations for dissertation-stage students are conducted by their dissertation committee chairs.

During the academic year, students are assigned to work as research assistants for faculty members in the department. These assignments allow students to develop proficiency in research methods and often lead to coauthored projects with faculty. 

Another important objective of the PhD program is to provide candidates with the opportunity to develop classroom instructional skills. To achieve this objective, doctoral students are assigned to teach undergraduate courses. These assignments require candidates to plan, conduct, and administer one course section per semester. During their time in the PhD program, students typically have the opportunity to teach multiple times. In preparation for the teaching experience, doctoral students are encouraged to attend various teaching-related events sponsored by the Department of Marketing, the Trulaske College of Business, and the University of Missouri.

Marketing Research at Mizzou

Get to know us.

Meet our Faculty

Meet our PhD Students

Research Directory

Explore our faculty publications and learn more about the research they conduct. 

Research in the News

Safety on the line: Does lobbying affect product recalls?

College honors excellence at annual Celebration of Success

Research Spotlight: Marketing insights from the Trulaske College of Business

Sample plan of study.

The Department of Marketing currently offers or arranges seminars for doctoral students in the areas of Marketing Strategy, Consumer Behavior, Research Methods, Academic Writing, and other topics. Most seminars are offered every other year, but incoming students each fall take the Introduction to Research Methods seminar. Students take courses for research methods and support areas in other departments on campus. 

YEAR 1: FALL SEMESTER

• MRKTNG 9010
• MRKTNG Seminar
• Research Methods #1
• Support Area #1
• MRKTNG 9101

Year 1: Spring Semester

• Research Methods #2
• Research Methods #3

In the summer following the first year of study, students take an Academic Writing Seminar and complete the Qualifying Exam project.

Year 2: Fall Semester

• Support Area #2
• Research Methods #4
• Support Area #3 or Research Methods #5

Year 2: Spring Semester

• Research Methods #6
• Support Area #4

In the summer following the second year of study, students begin the Comprehensive Exam project, which concludes in the subsequent fall semester.

During the third and fourth years of study, student enroll in MRKTNG 9090: Research in Marketing. 

Students without an MBA are required to take additional foundation courses in the business disciplines.

Marketing PhD Coordinator

Brady Hodges

Contact Dr. Hodges

By the Numbers

Over the past five years, total enrollment in the PhD program in marketing has ranged from 8 to 11 students.  We graduate 1-2 students per year on average, and our placement rate is 100%.

Most graduates accept initial positions as tenure-track faculty members at research universities. Others pursue opportunities with regulatory and policy-making institutions or financial services firms. A representative sample of our student placements follows below.

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Break out your black and gold and learn what it feels like to be a Tiger. Apply now, or join us in Columbia for a tour to see what Mizzou life is all about.

MU is an equal opportunity/access/affirmative action/pro-disabled and veteran employer and does not discriminate on the basis of sex in our education programs or activities, pursuant to Title IX and 34 CFR Part 106. For more information, visit MU’s Nondiscrimination Policy or the Office of Institutional Equity .

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10 Best Online PhD in Marketing Degree Programs [2024 Guide]

Explore online PhD in marketing degrees for 2024. Compare online doctoral programs in marketing, career paths, salaries, and degree options.

If you’re ready to take your education to the next level, an online PhD in marketing can teach you many real-world skills in business, finance, administration and research methods. It can also help prepare you for high-level careers in management positions.

Editorial Listing ShortCode:

Best of all, since it’s delivered online, you may earn your degree from home without any need to step on a college campus.

Universities Offering Marketing Online PhD Degree Programs

Methodology: The following school list is in alphabetical order. To be included, a college or university must be regionally accredited and offer degree programs online or in a hybrid format.

1. California Baptist University

Founded in 1950, California Baptist University is a private university located in Riverside, California. Cal Baptist offers bachelor’s, master’s, and doctoral degrees in liberal arts and sciences across dozens of disciplines. The school is the alma mater of evangelist Rick Warren. Student enrollment is just over 11,000.

• DBA in Marketing

California Baptist University  is accredited by the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges.

2. Felician University

Felician University is a private Roman Catholic university that was founded by the Felician Sisters in 1942. The New Jersey university holds the distinction of being one of the few Franciscan universities in the country. Students can explore five schools that offer a variety of undergraduate, graduate, and doctoral options. Enrollment is just under 2,000.

Felician University  is accredited by the Middle States Commission on Higher Education.

3. George Fox University

George Fox University in Newberg, Oregon, was founded in 1891. The school’s roots are traced back to the Quaker movement. A total enrollment of 4,000 is spread across a variety of bachelor’s, master’s, doctoral programs. The university boasts a 14-to-one student-to-faculty ratio.

George Fox University is accredited by the Northwest Commission on Colleges and Universities.

4. Grand Canyon University

With an enrollment of nearly 20,000, Phoenix’s Grand Canyon University is among the largest Christian universities in the world. The Arizona-based university was founded in 1949. It offers more than 200 options for bachelor’s, master’s, and doctoral degrees spanning a total of nine colleges.

Grand Canyon University is accredited by the Higher Learning Commission.

5. Keiser University

Keiser University is a private university with a main campus in Fort Lauderdale, Florida. Established in 1977, the school offers a variety of degree programs at the undergraduate, graduate, and doctorate levels. Keiser boasts an enrollment of nearly 20,000 students.

It has won numerous awards over the years for its commitment to promoting social mobility, research, and public service.

Keiser University  is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

6. Liberty University

Liberty University is a private university located in Lynchburg, Virginia. Its enrollment of more than 100,000 students makes it one of the largest evangelical Christian universities in the world. Students can select degree programs at bachelor’s master’s, and doctoral levels in a wide range of options covering the arts and sciences.

Liberty University  is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

7. National University

Based in San Diego, National University is a network of nonprofit educational institutions that was founded in 1971. NU has over 30,000 enrolled students and more than 220,000 alumni from around the world.

National University seeks to provide quality, flexible education to help busy adults meet their goals.

• PhD in Business Administration – Strategic Marketing

National University  is regionally accredited by the Western Association of Schools and Colleges.

8. Trident University

Founded in 1998, Trident University offers bachelor’s, master’s, and doctoral degree programs covering a range of fields. This fully online university is based in Cypress, California. A large portion of the school’s student body of 6,861 is comprised of veterans and active service members.

It’s typical for military enrollments to account for roughly 75 percent of total enrollment in any given year.

• PhD in Business Administration – Marketing

Trident University is accredited by the Higher Learning Commission.

9. Washington State University

Washington State University is a public research university in Pullman, Washington. Founded in 1890, is stands today as one of the oldest land-grant universities in the nation. WSU boasts a student enrollment of more than 30,000 today. Students can choose to pursue bachelor’s, master’s, and doctorate degrees in more than 200 fields.

Washington State University  is accredited by the Northwest Commission on Colleges and Universities.

Online PhD in Marketing Degrees

The first thing to know about marketing degrees is that there are multiple kinds. On the doctorate level, students usually choose between two tracks:

• Doctor of Philosophy (PhD) in Marketing
• Doctor of Business Administration (DBA) with an emphasis in Marketing

These degree programs are quite similar, and they typically hold the same weight with employers. It’s just a matter of choosing the one that best suits your interests. If you’re still considering careers outside of marketing, for example, you might want a broad-spectrum DBA that can be applied to many different business jobs.

Once you’ve picked a degree track, it’s time to decide whether or not to specialize. Do you want to study marketing on a general level, or would you prefer to focus on something specific? Depending on your university, you could have quite a few options:

• Market Research and Analysis
• Digital/Internet Marketing
• International or Cross-Cultural Marketing
• Social Media Marketing
• Brand Management

Many of these concentrations have overlapping subjects. For example, social media marketing can play a big role in Internet marketing, so their lectures and seminars might cover some of the same ground. However, many schools will still consider them separate disciplines.

PhD in Marketing Curriculum & Courses

As a graduate student in marketing, you’re expected to know the basics already. You probably won’t see any “Principles of Marketing” courses in a PhD program.

Instead, you’ll likely take an in-depth look at things like consumer behavior and data analytics and learn how to integrate business, finance, psychology, technology and economics into advertising lessons. In many programs, you’ll also learn leadership skills that can help prepare you for managerial jobs.

Here are a few names that you might see in a course catalogue for a marketing PhD:

• Multinational Marketing: Technology is erasing barriers left and right, and these courses in “international marketing” or “cross-culture marketing” can help teach you how to confront advertising challenges a global scale.
• Digital Marketing: Even if you aren’t specializing in the subject, web-based marketing is such a driving force in today’s businesses that you’ll be expected to know its key concepts and strategies.
• Statistics: Some data-based marketing programs will ask for math and economics classes. Statistics is a common requirement, and you might have options for things like econometrics and statistical modeling as well.
• Quantitative Research Methods: You’ve probably studied research methods before, but doctorate-level classes dive even further into mining, organizing and analyzing data.
• Communications: Communication is one of the building blocks of advertising, so prepare to take high-level courses in media, language, communication theory, social interaction and more.
• Organizational Behavior: This is a common class for future business leaders, so if you’re considering a DBA with an emphasis in marketing, it might check off certain credit requirements for graduation.
• Traditional Marketing: Though it’s less common now, traditional marketing is still taught alongside its tech-based cousin.
• Pricing Strategy and Analysis: If you’re studying operations or supply chain management as part of your marketing degree, these classes can be crucial.
• Advanced Studies in Consumer Behavior: Once you’ve taken the basic, entry-level courses in consumer behavior, you should be ready for advanced research into how and why people shop.
• Special Topics in Marketing: These are special courses for contemporary marketing subjects. They might cover everything from current trends and technological breakthroughs to cultural conversations and shifting consumer expectations.

Depending on your online marketing degree program , you might also take courses in things like finance, technology, psychology or business administration. Choosing a marketing specialization, like an online digital marketing degree , will focus more on the specialization rather than generic marketing classes.

Marketing Careers & Salaries

According to the Center on Education and the Workforce, on average, those with a master’s degree in marketing and marketing research earned $81,000 per year, while those with a bachelor’s degree earned $63,000 annually.

While these degrees aren’t the same as an online doctorate in marketing, they can provide a scale for the kind of salary increase that you can expect as you earn higher and higher credentials.

As for the jobs themselves, you’ll have options in just about any industry that you care to name. Everyone needs marketing experts, so whether you’re interested in business, education, healthcare, fashion, technology or retail, you can find marketing jobs in those markets.

Some careers in the marketing field, according to the Bureau of Labor Statistics, include:

As you can see, there are six-figure possibilities after you obtain a PhD in marketing online. They aren’t a guarantee, of course, but the first step to climbing the corporate ladder is to have the right credentials under your belt.

Admissions Requirements

Every university has their own admissions process. For example, some will require a “pre-candidacy” phase for their PhD students while others will accept PhD candidates into degree programs right away. Some will have a standard formula that adds together test scores and GPAs; others will review applicants on an individual basis.

There’s no way to guess what kind of process that your chosen university will have, so you’ll need to look for specifics on their website.

As for submitting your application, here are a few of the most common requirements:

• Transcripts and test scores: You’ll need a bachelor’s and master’s degree from an accredited university. You might also need GRE or GMAT scores.
• Letters of recommendation: Most colleges will want 2 – 3 letters of recommendation from people in positions of authority.
• Resume or CV: If you’ve already entered the workforce, submit a resume. If you’ve spent your time in academia, submit a CV.
• Statement of purpose: This is basically a college essay for graduate students. It can be used to detail your interests, career goals, educational achievements, work experiences and more.

If you enter a pre-candidacy program, you might be asked to complete a certain amount of coursework before you’re able to submit an application to the marketing department.

Accreditation

Accreditation is a process that proves the educational value of a university or university program. It’s so strict that there are oversight agencies for the accrediting boards themselves. You might be familiar with the most famous: The Council for Higher Education Accreditation (CHEA).

There are three types of accreditation:

• Regional accreditation is offered by several accrediting boards in the United States. They divide the country into regions, which is why they’re named things like “New England Commission of Higher Education” and “Southern Association of Colleges and Schools.”
• National accreditation is for trade and technical schools. It’s also standard for religious colleges because of the separation of church and state.
• Programmatic accreditation is for specific departments and degree programs. Rather than being given to an entire college, it’s awarded by industry-specific organizations for their areas of expertise.

If you want to know if your university is accredited, there are several online databases where you can simply plug in your school’s name and bring up a list of its credentials. This should be an important step to take when researching any type of degree program, especially if its for a graduate level program like a master’s in marketing or a PhD in marketing.

Marketing Professional Organizations

A professional organization is a group that offers resources to students, teachers, executives, advisors and vendors within a specific field. They can be a great way to network with others, especially if you’re a graduate student earning a marketing doctorate online.

You might like to supplement your digital learning experience with real-world contacts and events.

• American Marketing Association : As one of the largest organizations of its kind, the AMA can be a great starting point for marketing students. It even offers discounted rates for members who are still in school.
• Association of National Advertisers : The ANA is for marketers and advertisers of all types. They have events, awards, committees, workshops, webinars, certification programs and more.
• Interactive Advertising Bureau : The IAB is devoted to digital marketing. If you’re specializing in web-based promotional tactics, their organization can be a great place for education and advocacy.

These are just a few organizations that welcome marketing students. There are many more, so don’t feel limited by the suggestions on this list. Keep looking until you find an organization that aligns with your unique goals and interests.

Marketing Licensing and Certification

In a competitive job market, a PhD isn’t always enough. You might want further qualifications to really stand out from the crowd. Here are a few options that can complement a marketing doctorate online.

• American Marketing Association PCM Marketing Management : The Professional Certified Marketer (PCM) can be earned for several specialties, including digital marketing, content marketing and marketing management. There are no eligibility requirements. Anyone can take the exam.
• Interactive Advertising Bureau Digital Ad Operations Certification : As the only certification for Advertising Operations, this one-of-a-kind program is available to both individuals and teams. It requires two years of experience in a professional environment and passing an exam.

For further certification options, reach out to professional marketing associations. Many of them offer training programs and learning certificates that can be added to your CV.

Financial Aid & Scholarships

You’ve probably heard of fully-funded PhD programs. They’re the holy grail of financial aid: They completely waive your graduate school tuition in exchange for working on campus as a researcher, gopher, assistant or student teacher. Some of these programs even offer a stipend to cover your living expenses.

These programs are real, but they’re extremely selective, so it isn’t a good idea to count on them. You might not even be eligible for a fully-funded program as an online student. It depends on your school.

Here are a few other financial aid options that you can explore:

• FAFSA. The Free Application for Federal Student Aid will automatically determine your eligibility for grants, loans and work-study programs. There’s even a Direct PLUS Loan meant specifically for grad students.
• Scholarships. You might be eligible for a variety of merit- and need-based scholarships. Some are meant just for marketing students, including the Marketing EDGE Scholarship Award.
• Apprenticeships. You’ll need to live near your campus for this one, but it’s quite common for PhD students to take on apprenticeships to offset some of their program costs.
• Private aid. There are many loans, grants, internships, fellowships and tuition reimbursement programs that are offered by private organizations.

Reach out to your college’s financial aid office to learn more about your options.

What is a PhD in Marketing?

Marketing degrees are available at every level from associate to doctorate. When you pursue a PhD, however, you’re committing yourself to an advanced level of study with in-depth research into marketing tactics and strategies.

It will take a lot of hard work, and it can’t be completed in just a semester or two. This is why PhD titles are so prestigious. They represent years of effort.

How Long Does it Take to Get a PhD in Marketing

PhD programs typically take anywhere from 3 – 8 years to complete. Since the coursework is so intensive, many grad schools have a limit to the number of credits that you can take per semester, so you can’t rush through them.

Even full-time students usually require three years or more. Part-time students will require longer.

What Can I Do With a Marketing Doctorate Degree?

Marketing degrees can be quite versatile. Depending on your interests, a PhD might qualify you for any number of careers:

• Brand manager
• Media planner
• Marketing director
• Search engine optimization (SEO) specialist
• Market research manager
• Data analyst

Demand is on the rise, too. According to the U.S. Bureau of Labor Statistics , advertising and marketing managers are expected to see a six percent growth rate in the next decade. That translates to thousands of new jobs in just one sector of the marketing industry.

How Much Does a Doctorate in Marketing Cost?

The cost of your doctorate degree will depend on your school. Not only do they have different tuition rates, but on the graduate level, they have different ways of charging students.

For example, while some PhD programs charge by the credit, others charge by full- or part-time status or by the student’s current year of study. Discounted rates might be available for students who have been studying longer.

Another thing to consider is whether you’re getting your doctorate online. In some cases, distance learners can save money since they don’t have to pay for things like parking and housing. In other cases, distance learners will pay more since they can’t offset their costs with things like apprenticeships.

Getting Your PhD in Marketing Online

An online doctorate in marketing can be a very smart decision for the future. Between the growing demands of the industry and the six-figure salaries that you may be able to achieve, there’s a lot of opportunity in the marketing world, and a PhD might be just what you need to succeed.

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What could I do with a PhD in Marketing?

I am an about to graduate Phd in the area of marketing. I am actually confused about what sort of jobs I can do, given I don't want to stay in academia. I have tried reaching out various consulting firms, but with no response. At times I feel lost on what can I do and where will my skills and expertise will be more useful.

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Programme Structure

PhD Management and Marketing  

The PhD in Management/Marketing (with Integrated Studies) is a programme for exceptional postgraduate researcher s with a passion for scientific discovery who aspire to become critical and independent thinkers and deliver academic work of the highest calibre to shape the future of Management and Marketing scholarship.  

Setting the foundations of your research  

Full-time students will complete the modules during their first year of studies. Part-time students have the opportunity to complete the modules over the first two years. All students are required to be in Durham for all elements of the modules that take place in the classroom.  

Learning and Teaching  

At the beginning of your studies you will attend a PhD programme induction to start building a network with your peers in the programme, connect with our academic faculty in the Department, and meet the wider community in the Business School.  

The first year in the PhD programme includes five compulsory modules which will be delivered and assessed with innovative and collaborative methods. In addition, students will select three elective modules in line with their specific academic interests and research projects.  

The modules take place in a blended format, including lecture-type delivery, but with a stronger focus on guided work in small groups, and on individual and group work that helps you develop a deeper understanding of academic research.  

The majority of these modules will run in a block format of full-day workshops in the classroom, complemented by tutor-supported small group learning, which often takes places online. These arrangements facilitate that both full-time and part-time students are fully integrated into our diverse and vibrant learning community.  

Two of the compulsory modules, the Team Research Project and the Individual Research Project, are specifically tailored to your professional development as a researcher. In these projects, we will challenge you to push the boundaries of current scholarship, make key decisions in the process of a research project independently, and communicate research findings in ways that enable you to be part of current academic debates.  The development of teamwork, project management and time management skills is are an essential part of your learning in these projects.  

Following the successful completion of the compulsory and elective modules in their first year in the PhD programme, students will embark on the research project for their Doctoral Thesis and work under the close supervision of normally two members of the academic faculty in the Department.  

Academic Support  

PhD Programme Lead and Team  

The PhD Programme Lead and PhD Team in the Department Office of Management and Marketing are your first point of contact for academic support, in particular in the form of advice on your course of study and progression through the programme.  

Academic Faculty  

Academic faculty who teach on the programme will advise you on the expected standards of research and theory development for each module (e.g., through formative and summative feedback) as well as on other academic developments relevant to your PhD studies. They will be available to support you during the modules and in their consultation hours on a one-to-one basis.  

Supervisory Team  

You will be supported by a supervisory team, normally consisting of one primary supervisor and one second supervisor from the academic faculty of the Department. The academic advisory function of PhD supervisors is critical and spans research-specific guidance, guidance and support in the knowledge dissemination process, and academic career mentoring.  

I believe that this Integrated PhD programme will offer both an opportunity to reshape my career into a more innovative and creative professional environment as well as to explore a new career path into academia.

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Business (phd) - marketing.

The goal of the Ph.D. program is to prepare students for successful academic careers. Students learn in a stimulating and supportive environment that challenges them to grow and develop as researchers and teachers.

We admit only a handful of new students in the fall semester each year because our Ph.D. program seeks to offer customized attention to each student. Our program provides benefits such as assistantships, tuition remission, and health insurance.

See Marketing for more information.

Admission Requirements

• Academic eligibility: This program requires all applicants to have a master's degree in business or a related field from an accredited university.
• Entrance exam(s): GMAT  or  GRE .
• Minimum English proficiency: Paper  TOEFL  550, Internet  TOEFL  80,  IELTS  6.5
• Professional Resume
• Personal Statement: This statement should discuss your area of interest in marketing, why you want to earn a Ph.D., and what you hope to accomplish with it.
• Three recommendation letters

Graduate Chair

Sajeesh Sajeesh

Michelle Jacobs

UNL Graduate Chairs and staff please complete the program update form to provide edits. Updates to graduate program pages are made on an annual basis in conjunction with the Graduate Application for Admission.

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PhD Marketing Eligibility, Distance Learning, Colleges, Admission, Entrance Exams, Syllabus, Jobs, Salary 2024

Ahana Bhaduri

Content Writer

PhD in Marketing is a full-time doctorate program which is of duration 3 to 5 years. This is basically a professional degree which aims to prepare students to teach and perform research with the help of a variety of courses based on theoretical aspects of marketing. 

Check Top PhD Marketing Colleges in India here.  

In this course, students will study quantitative models in marketing literature, and develop the skills needed to analyse and evaluate current models. Students heavily focus on issues that relate to research design, measurement and scaling and data collection. 

The subjects taught in this discipline include marketing models, statistics, research methodology, marketing and public policy marketing theory etc.

Admission to this program will be done based on the candidate's performance in the entrance exam which is followed by a personal interview round conducted by the college or university.To be eligible to apply to this course, students must hold a Master’s degree in relevant discipline from a recognized university. 

The average tuition fees that students need to pay to pursue PhD in Marketing from Indian colleges usually ranges between INR 50,000 and 4,00,000 per annum. 

After completing PhD Marketing course, students have many job opportunities in India as well as abroad. Students will be able to find work as a Brand Manager, Market Research Analyst, New Product Manager, Teacher & Lecturer, Marketing Communications Leader etc. in the areas like Marketing Firms, Management Companies, MNCs etc. 

The average salary offered to a degree holder in PhD Marketing is around INR 2,00,000 to INR 10,00,000, but this can be higher on the basis of experience and other factors.

If students wish to do further research, they can become independent researchers and publish their research papers. They can also earn a DSc (Doctor of Science) degree in the related domain in future.

PhD Marketing Course Highlights

Highlights for PhD Marketing program are provided in the table given below:

PhD Marketing: What is it about?

Information and details about the PhD Marketing program are as follows.

• This program is designed to develop students into active members of the academic community.
• This course emphasizes computer approaches to multivariate statistical analysis, providing students with statistical techniques including data reduction, classification, and hypothesis testing.
• This course covers the increasingly important field of behavioural marketing. 
• In this course, students will learn how to compile data with several different technologies, allowing them to tackle statistical problems that arise when tracking consumer behaviour.
• Some of the common courses that students can take in PhD Marketing courses are microeconomics, consumer behaviour, and data analysis.

Why study PhD Marketing?

The goal to attain a PhD in Marketing degree will depend on each individual’s aspirations and goals. Some of the benefits and perks of pursuing PhD Marketing degree program has been mentioned below:

• This program represents a huge investment in time and money, your dedication will pay off as you choose between several different career paths.
• As such, you will be responsible for preparing the next generation of marketers; those who will have careers in marketing or partake in the doctoral process themselves and it’s a rewarding opportunity for those students who feel passionate about marketing and sharing their mastery with others.
• If you’d rather focus on highly-advanced market research and survey analysis, a PhD Marketing course also prepares you for a research career in non-profit businesses, government agencies,and the private sector.
• Positions in this field have less flexibility in what your research entails, but generally pay higher wages than an academic job.
• As a top-level marketing researcher, you’ll satisfy your natural curiosity of any marketing topic, including target demographics, social influence, and consumer behaviour and as you perform and publish research, you’ll influence the actions of other researchers, marketers, consumers, and policymakers and advance the field of marketing as a whole.

What is the Admission Process for PhD Marketing?  

The PhD Marketing Admission Process can vary as per the rules and regulations of the concerned university. Some universities grant admission to students in PhD Marketing programs based on merit in the master’s degree program. Some of the top-most Indian universities prefer conducting entrance exams to grant admission to qualified candidates. 

The admission procedures followed in the Indian universities for admission to PhD Marketing are given below.

Merit-based admission

In merit-based admission, the universities offering PhD Marketing programs grant admission to students based on their marks obtained in the graduation level.

Entrance-Based Admission

The steps of the entrance-based admission are provided below: 

• Registration: Students have to register for the entrance test by providing their email address, mobile number and password after which a login id will be created.
• Filling up of application form: On creation of login id, candidates are required to enter the required information correctly. 
• Uploading of documents: In this step, candidates have to upload the necessary documents such as photograph, signature, id proof, Class 10 and 12 certificates, Bachelor’s degree, Master’s degree etc. 
• Application Fee: On uploading the requisite documents, students have to pay the requisite amount of application fee online. 
• Issuing of Admit Card: Based on the details submitted by the students, the admission authority will issue the admit cards to the eligible students.
• Entrance Examination: After getting the admit card, exam dates will be released by different conducting bodies. Candidates have to sit for the entrance test and qualify the same to get admission. 
• Declaration of Result: In the final stage, admission authorities will release the results of the entrance test they have appeared for.
• Enrolment: Successful candidates will then be allotted seats to the respective institutes.  

What is the PhD Marketing Eligibility Criteria?

A student must have to be eligible to pursue a certain course. The eligibility criteria for the PhD in Marketing course are the following:-

• The student must complete a Master’s degree or MPhil degree in Marketing.
• He/she should get a minimum of 60% of the aggregate of marks from any recognized university.
• Must clear cut-off marks in the entrance examination are the prime requirement for getting admission in this course
• The students also have to do well in the Personal Interview round.

Which are the popular PhD Marketing Entrance Exams?

There are many national and state-level entrance exams to appear for the admission into PhD Marketing course. Listed below are some of these popular PhD Marketing entrance exams.

GATE: GATE is a national-level exam conducted jointly by the Indian Institute of Science and IITs to select candidates for the award of PhD degree jobs or lectureship in Indian universities and colleges.

UGC NET: The National Testing Agency conducts this exam on behalf of the University Grants Commission. Qualified candidates are granted admission to the various doctorate level courses. This test is also used for  deciding the eligibility for JRF or post of Assistant Professor in colleges and universities. 

The application dates, exam dates and the mode of the exam of the above-mentioned exams are provided in the table below.

How to Prepare for a PhD Marketing Entrance Exams?

If a student wants to pursue a PhD Marketing course, he/she has to clear the entrance exam and while preparing for the PhD entrance examination, students should keep some important tips mentioned herewith so that they can prepare for the exam properly and can clear the qualifying examination easily with good scores.

• Practice: Practising regularly is very important to prepare for a PhD Marketing program. Make time every day just to practice everything that you've been taught during classes. If you're studying correspondence try to spend more time on practicing all the problems and derivations.
• Revision: Revising previous year's question papers will help you know the question paper pattern and help you in understanding different types of questions. Question papers give a lot of insight into different types of questions.
• Follow Reference Books: Checking out different reference books will help you to know different ways to solve the problem easily. Keep referring to different books until you are comfortable with one.
• Feedback: Get immediate feedback for every topic you learn as well as every practice exam that you take because this combined analysis will help your expert trainer spot flaws in your learning style and suggest remedies.
• Exam Pattern: Exam Pattern is planned in such a way that it measures applicants' verbal reasoning, quantitative reasoning, critical thinking and analytical writing skills-skills that have been developed over a long period of time and are not related to a specific field of study but are important for everything.

How to get admission to a good PhD Marketing college?

To get admission in the top PhD Marketing college, students are advised to keep the following points in mind:

• Candidates are shortlisted by the college through respective entrance exams followed by an interview.
• To get a good college for PhD Marketing course, appearing for the UGC NET exam is the best way and for some of the colleges’ UGC NET is also considered good to approach.
• A few private institutes are there offering the course to admit students based on their performance in a relevant entrance test followed by a round of Personal Interview.
• Getting into a good college for the admission in PhD Marketing course, candidates need to score well in the respective entrance exams.
• Candidates should put their time and effort into the entrance test as well as be prepared for a personal interview round.
• They should be well versed with their research topic so that they can impress the interview panel with their research idea. 

What is the Syllabus of PhD Marketing?

Although the PhD in Marketing program syllabus varies from college to college, it mostly consists of some common foundation courses that students can select based on their interests.

The common subjects that are included in the structured PhD Marketing syllabus are provided in the table given below: 

Which are the top PhD Marketing Colleges?

The table below shows the best PhD Marketing colleges and universities that offer the course in a full-time mode.

Source: College Websites

PhD Marketing College Comparison

The tabulation below depicts the comparison made among the three top PhD Marketing colleges in India.

PhD Marketing vs PhD Management Studies

PhD Marketing and PhD Management Studies are two different doctoral level courses which are offered by a large number of institutes across India. 

Check the list of Top PhD Management Studies Colleges in India.  

Check the table below for more comparative details:

What are Job Prospects and Career Options after PhD Marketing?

After getting a degree in this field, a candidate can get a variety of jobs to choose from. It will be easy for them to work for the government and private organizations and many other sectors. They can also choose to teach as a professor or a lecturer in colleges or universities.

• PhD Marketing degree holders can find employment at academic institutions and in high-level research and development positions in industry and other institutions.
• PhD degree holders in Marketing seek positions in various sectors as a Professor, Brand Manager, Marketing Manager, Marketing Executive, Deputy Manager etc. 

Tabulation below shows some of the most common PhD Marketing job profiles and career prospects after completing the course are as follows: 

What are the Future Scopes of PhD Marketing?

PhD degree is a doctorate level degree and is the highest educational degree one can earn in the country. Generally one does not pursue further studies post completion of the PhD Marketing degree.

Employability is high and graduates are hired quickly upon completion of their degree in high pay job profiles. With this knowledge, there is no limit to learning and knowledge.

• They have teaching jobs in colleges/universities after this course and then clearing the UGC-NET exam required for becoming a permanent lecturer.
• They have many jobs in various areas like Brand Manager, Market Research Analyst, New Product Manager, Teacher & Lecturer, Marketing Executive, Resident Marketing Executive, Marketing Manager etc. 
• Students can also opt for a DSc (Doctor of Science) degree in any related field. 
• After gaining adequate experience in the related field, a PhD Marketing degree can work in various govt. and private organizations. 
• Once you finish your PhD you can also be qualified for a lecturer post in Marketing and also to teach in colleges and universities with UGC scales.

PhD Marketing FAQs

Some of the most frequently asked questions pertaining to the PhD Marketing program are as follows: 

Ques. I am planning to do a PhD in Marketing from the USA. Will there be good job opportunities post that?

Ans. There are a lot of different types of jobs for PhD in Marketing degree holders like teaching focused, research focused, large, small, private, religious, secular even a few industry positions.

Ques. How useful it is to pursue a PhD Marketing program?

Ans. It is useful if you want an academic career or want to work in the education field or if you want to work as a consultant in doing research related projects with marketing consultancy firms.

Ques. What is the best country to pursue a PhD in Marketing course?

Ans. USA and Australia are the best in the world for Business and Marketing PhD courses. 

Ques. Which universities in India offer PhD Marketing courses?

Ans. Sharda University, Amity University, Alliance University, Kalinga Institute of Industrial Technology, Nirma University etc. are some of the top universities offering PhD Marketing programs in India. 

Ques.  For a PhD in Marketing (specifically Consumer Behaviour focus) course what is more important, Verbal or Quantitative GMAT score?

Ans. Quant score matters more than verbal for both CB and Quantitative Marketing for PhD students because both sides are scientific and require hard Mathematics skills. The quant score shows admissions committees that you're going to be able to pass coursework.

Ques. Which exam should I take to apply for a PhD Marketing in the US GRE/GMAT?

Ans. A PhD in Marketing will usually look for a GRE Score. However in certain cases GMAT also works. The point to understand is that GRE and GMAT are merely standardized testing requirements. The GMAT has a tougher verbal section while the GRE is tougher in its Math. Pick the exam that suit your abilities better and ensure you get a fantastic score.

Ques. What would a PhD in Marketing get you?

Ans. From a career mentor perspective, most PhDs in business subjects will be academicians as faculty. The PhDs in Economics and Quantitative methods in business might be able to find success in job hunting in the financial world.

Ques. What is the average annual salary that a PhD Marketing degree holder can expect?

Ans. The average annual salary that a PhD Marketing degree holder can expect ranges between INR 2,00,000 to 9,00,000. 

Ques. What is the benefit of doing a PhD Marketing course?

Ans. Positions in this field have less flexibility in what your research entails, but generally pay higher wages than an academic job.

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Experience of IIM BG

Course curriculum overview.

Faculties are great here, they have a great research orientation and PGP students here also work with a professor to get a huge understanding of the research that will help them to use the same learning in future also. Exams occur two times i.e. Mid Term and End Term. The course is really rigorous and requires a lot of effort from the student side.

Loan/ Scholarship Provisions

The fee of PGP is 10.5 lakhs. And there is also a scholarship for students that are based on the meritocracy as well as Govt. Financial aid for people who don't have strong Financial background. PhD scholars get the scholarship of 32,800 per month for First Two years and 50,000 for purchasing laptops and free hostel accommodation is provided.

Ph.D. (Management Studies)

M.phil. (management), ph.d. (business administration), ph.d. (finance), ph.d. (human resource management), ph.d. (marketing) colleges in india.

IIT Madras - Indian Institute of Technology - [IITM]

IIM Bangalore - Indian Institute of Management

IIMC - Indian Institute of Management

IIML - Indian Institute of Management

Department of Management Studies, IIT Madras - [DoMS IIT Madras]

Shailesh J. Mehta School of Management, IIT Bombay - [SJMSOM]

Indian Institute of Management - [IIMU]

IIM Ranchi - Indian Institute of Management

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Best Doctorates in Network Engineering: Top PhD Programs, Career Paths, and Salaries

Technology has advanced significantly and become a huge part of our lives in recent years. The demand for workers with information technology (IT) skills continues to increase daily. Getting one of the best PhDs in Network Engineering is an excellent way to become an expert in this growing field.

A network engineering PhD will put you at the top of the industry and open the door to higher salaries and career options. This article will give you information on how to get a PhD in Network Engineering and which PhD programs are the best for your educational path. You will also learn other important details like the highest-paying network engineering jobs and their salaries.

Find your bootcamp match

What is a phd in network engineering.

A PhD in Network Engineering is a postgraduate academic research degree earned after completing original research in a chosen specification. It is the highest academic achievement that prospective students can get, and it typically takes four to six years to complete, depending on different factors. This degree can set you up for a myriad of opportunities in the industry.

How to Get Into a Network Engineering PhD Program: Admission Requirements

The admission requirements to get into a network engineering PhD program are an online application, a bachelor’s or master’s degree , a GPA of 3.0 on a 4.0 scale, GRE scores, three letters of recommendation, official or unofficial transcripts, statement of purpose, and a current resume/CV. These admission requirements are the standard for most programs.

Some programs may request only a select few of these admission requirements, while others may request all and even more. Some degrees require students to have a master’s degree before the PhD program, while others accept a bachelor’s degree in any relevant field of study.

PhD in Network Engineering Admission Requirements

• Graduate application
• Application fee
• Bachelor’s degree or master’s degree in relevant field
• Official transcripts
• Statement of purpose/personal essay/letter of intent
• Three letters of recommendation
• Current resume/CV

Network Engineering PhD Acceptance Rates: How Hard Is It to Get Into a PhD Program in Network Engineering?

It is not very hard to get into a PhD program in network engineering, especially if you have a degree in a relevant technology field. Students with a Bachelor’s Degree in Network Engineering or a Master’s Degree in Computer Science, Computer Engineering, or IT and good academic standing are more likely to get into a program. Some schools will also consider those with a degree in other fields.

How to Get Into the Best Universities

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Best PhDs in Network Engineering: In Brief

Best Universities for Network Engineering PhDs: Where to Get a PhD in Network Engineering

The best universities for network engineering PhDs are Arizona State University, Carnegie Mellon University, DePaul University, Drexel University, Oregon State University, Syracuse University, University of California, Berkeley, University of Michigan-Dearborn, University of Minnesota, and the University of Texas, San Antonio.

If you’re wondering where to get a PhD in Network Engineering, these schools offer high-quality academic, research, and teaching experience. They offer broad and in-depth curricula and have experienced faculty to instill adequate knowledge and skills in students. Below is more information on each school and program.

Arizona State University is a public research university founded in 1885. It is one of the largest universities in the US by enrollment, with a total of 135,729 students. It offers over 400 undergraduate degrees and over 450 graduate degrees online and in person. The school is ranked sixth in the US for research expenditures among universities without a medical school.

PhD in Computer Engineering (Computer Systems)

This program is designed for students who are skilled in math and physical science. It will give them an in-depth knowledge of engineering principles and prepare them for a career in research, academia, or entrepreneurial innovation. Its core courses cover algorithms and random signal theory.

PhD in Computer Engineering (Computer Systems) Overview

• Program Length: N/A
• Acceptance Rate: N/A
• Tuition and Fees: $1,100/credit hour (in state), $1,603/credit (out of state)
• PhD Funding Opportunities: Federal work study, grants, hourly employment, scholarships, and loans

PhD in Computer Engineering (Computer Systems) Admission Requirements

• Admission application
• Bachelor's or Master's Degree in Computer Science, Computer Engineering, or related fields
• Personal statement
• 3.0 GPA 

Carnegie Mellon University is a private research institution established in 1900. It has campuses across the globe and offers various degrees through seven schools and colleges, including interdisciplinary programs from undergraduate to graduate level. The school offers many resources to help make students' college experience easier and prepare them for their careers.

PhD in Electrical and Computer Engineering

This program is offered in Pittsburgh, Portugal, Thailand, and Washington, DC. It is a research-intensive program that covers the fundamental principles of electrical and computer engineering. Students can join the program directly with a bachelor's or master's degree. The program covers algorithms, artificial intelligence, software systems, and computer networking.  

PhD in Electrical and Computer Engineering Overview

• Program Length: 6 years or 17 semesters
• Tuition and Fees: $644/unit
• PhD Funding Opportunities: Research assistantships, fellowships, hourly employment, or stipend

PhD in Electrical and Computer Engineering Admission Requirements

• Online admission application
• Statement of purpose
• Three recommendation letters
• Transcripts

DePaul University is a private Catholic institution founded in 1898 by the Vincentians. It is the largest Catholic university in the country, with over 21,670 students. It offers over 130 undergraduate programs and over 175 graduate programs through 10 colleges and schools. The academic year at DePaul is in four quarters, one for each season.  

PhD in Computer and Information Sciences

This program is a research-intensive computer science program. It is offered in two tracks, computing and information systems. The computing track is best for those who want to pursue a career in network engineering.

The computing track covers programming languages, software engineering, artificial intelligence, networking, data analysis, and systems. The information systems track covers ecommerce, human-computer interaction, IT project management, and IS analysis and design. 

PhD in Computer and Information Sciences Overview

• Program Length: Three to five years
• Tuition and Fees: $900/credit hour
• PhD Funding Opportunities: Assistantships, stipends, scholarships, and grants

PhD in Computer and Information Sciences Admission Requirements

• Bachelor's or Master's Degree in Computer Science or related field
• Online application 
• Official transcript
• Official GRE score report
• PhD addendum form

Drexel University is a private research university founded in 1891. It has three campuses with a total enrollment of 23,217 students, 8,850 of which are graduate and professional students. It offers over 200 degree programs through 15 schools and colleges. 

The school offers a professional employment experience for students through the Drexel co-op to give them the opportunity to test drive a career before joining the workforce. Co-op employers give 44.9 percent of co-op participants a job offer after the program.

PhD in Computer Science

This program is designed to prepare students for careers in research and education in computer science and related fields. To earn this degree, students must complete four milestones. These milestones consist of qualifying for the course, passing a candidacy exam, proposing a thesis, and defending a thesis. 

This program includes breadth and depth requirements covering courses on data structures and algorithms, artificial intelligence, machine learning, data analysis, programming languages, computer networks, and security engineering.

PhD in Computer Science Overview

• Program Length: Two years
• Tuition and Fees: $1,342/credit hour
• PhD Funding Opportunities: Scholarships, student loans, private scholarships, or a tuition discount

PhD in Computer Science Admission Requirements

• Graduate application 
• Two letters of recommendation
• Essay/statement of purpose
• Current resume
• Course prerequisites

Oregon State University is a public land-grant university established in 1868. It is one of the three land, sea, space, and sun grant universities in the US. It offers over 200 academic programs through 11 colleges on two campuses. 

It also has extension programs in 36 counties. It has a total of 34,108 students with 5,833 graduate students and a student-to-faculty ratio of 18:1. It has $383.9 million in research funding, more than any public university in Oregon.  

To earn this degree, students must complete a qualifying exam and demonstrate the ability to conduct independent research. The program requires a total of 108 credits, of which 36 are for total coursework, 36-60 credits are for thesis or project, and 0-15 are for blanket credits. 

The program offers courses on artificial intelligence, computer systems, programming languages, software engineering, and human-computer interaction. Its research areas include electronic materials and devices, energy systems, networking and computer systems, health engineering, and integrated electronics. 

• Program Length: Two to three years (full-time study)
• Tuition and Fees: $557/credit hour (in state), $1,105/credit hour (out of state)
• PhD Funding Opportunities: Outstanding Scholars Program (stipends)
• Statement of objectives
• Academic history

Syracuse University is a private research university founded by the Methodist Episcopal Church in 1870. The school offers over 200 customizable majors and more than 100 minors through 13 schools and colleges. It also offers interdisciplinary programs with hands-on research opportunities. It has around 22,000 students and over 6,000 graduate students.

PhD in Computer and Information Science and Engineering

This program is designed to make students independent professional researchers who can effectively communicate their ideas. Students can specialize in computer and information science and engineering or electrical and computer engineering. 

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The programs are designed to meet each student's individual needs. Students will work on coursework, examinations, presentations, and a dissertation throughout the program. They must complete a minimum of 48 credits of technical graduate courses.

PhD in Computer and Information Science and Engineering Overview

• Program Length: Five years (time limit)
• Acceptance Rate: 45 percent
• Tuition and Fees: $33,358/year
• PhD Funding Opportunities: Stipends and scholarships

PhD in Computer and Information Science and Engineering Admission Requirements

• Bachelor’s or Master's Degree in Computer Engineering, Computer and Information Science, or a related field
• Online application

The University of California-Berkeley is a public land-grant research university established in 1868. It is ranked as the best public university in the world and offers over 350 degree programs. This institution is renowned and respected for many reasons, including the 32 Noble prizes its alumni hold.

This program is designed to equip students with research skills and teaching experience. It offers 21 research areas for students to specialize in. These include artificial intelligence, database management systems, education, graphics, human-computer interaction, operating systems and networking, programming systems, scientific computing, security, and theory. 

Students looking to pursue a career in network engineering can focus on the operating systems and networking program. This program covers Internet architecture, security, distributed systems, operating systems, network economics, and network measurement.

• Program Length: Five to six years (with bachelor’s), three to five years (with master’s)
• Acceptance Rate: 5.1 percent
• Tuition and Fees: $10,248.75/semester (in state), $17,799.75/semester (out of state)
• PhD Funding Opportunities: Graduate research appointment, campus fellowships, and teaching assistantships
• Bachelor's or master's degree in a relevant field
• Personal history statement
• Unofficial transcripts
• GPA (3.0 minimum)

University of Michigan-Dearborn is a public institution founded in 1959. It is a regional university operating under the policies of the University of Michigan Board of Regents. It offers over 100 major programs, 70 minor programs, 60 graduate programs and certificates, and six doctoral programs. 

It has a total of 8,331 students, with 1,845 graduate and 131 doctoral students. It has a student-to-faculty ratio of 16:1 and an average class size of 25 students. US News and World Report ’s school rankings list UM-Dearborn as one of the best regional universities in the Midwest.

PhD in Computer and Information Science

This program provides students with research opportunities, engineering practice, and continuing professional education. It is designed for students with career goals in academia, research, and development. Students of this program will learn to conduct original research and develop innovative technologies in the computer and information science field. 

The program offers concentrations in data management, data science, systems and security, and software engineering. Students have to pass the required coursework, qualifying exam, advancement to candidacy, dissertation, and oral defense to earn this degree. 

PhD in Computer and Information Science Overview

• Program Length: Five years (target)
• Tuition and Fees: $655/credit hour
• PhD Funding Opportunities: Appointment as graduate student instructor or research assistant

PhD in Computer and Information Science Admission Requirements

• Bachelor's or Master's Degree in Engineering, Applied Mathematics, Computer Science, or Physical Science
• Prerequisite (12 credit hours) in calculus 
• One prerequisite course each in linear algebra, data structures, computer organization, operating systems, and calculus-based probability and statistics
• GPA of 3.2 for a bachelor's degree or 3.5 for a master's degree
• Academic statement of purpose
• Personal statement of purpose

University of Minnesota Twin Cities is a public land-grant university founded in 1851. It offers over 550 graduate and professional degrees, 150 undergraduate majors, and 1000 internships and research opportunities. 

It has over 50,000 students, 20,000 faculty and staff, 16,000 graduate and professional students, and a student-to-faculty ratio of 17 to 1. The school also offers online, on-campus, and hybrid learning formats.

This research degree is divided into coursework, research, and thesis preparation. It comprises courses designed to build students' research writing skills, including written and verbal presentations. 

Students will have to complete a preliminary oral and written examination, thesis proposal examination, final oral examination, and thesis defense during the program. The breadth coursework subjects include algorithms, architecture systems and software, operating systems, programming languages, data communications, and computer networks.

• Program Length: Five years
• Tuition and Fees: $20,328/semester (in state), $25,212/semester (out of state)
• PhD Funding Opportunities: Teaching assistantships, graduate fellowships and grants
• Four-year degree or equivalent from an accredited school in computer science or engineering
• Diversity statement 

The University of Texas at San Antonio is a public research university founded in 1969. The school offers 71 undergraduate majors and 98 graduate degree programs both on campus and online through eight colleges. It is a tier-one research school with 32 research centers and institutes. It has a total of 34,734 students, 3,867 master's students, 956 doctoral students, and a student-to-faculty ratio of 25 to 1.

This computer science program offers cutting-edge research experience and expertise to each network engineering student. The program covers core courses in programming languages, computer architecture, operating systems, and algorithms. 

Throughout the program, students will take exams for their admission to candidacy, doctoral dissertation proposal, and doctoral dissertation, followed by a final oral examination. These are steps seen in most doctoral-level degrees in network engineering. 

• Tuition and Fees: $923.76/credit hour (in state), $1,920.86/credit hour (out of state)
• PhD Funding Opportunities: Scholarships, teaching and research assistantships
• Bachelor's or Master's Degree in Computer Science or related fields
• Professional resume/CV
• Statement of research experience and interest

Can You Get a PhD in Network Engineering Online?

Yes, you can get a PhD in Network Engineering online. Various schools offer standard quality PhD programs for students who prefer distance learning to reach their professional goals. This allows them to complete the program entirely from their homes, unless they have to occasionally visit the campus grounds. Some schools with online programs are listed below.

Best Online PhD Programs in Network Engineering

How Long Does It Take to Get a PhD in Network Engineering?

It takes three to seven years to get a PhD in Network Engineering. The specific timeframe is dependent on various factors. Students joining a network engineering program directly after an undergraduate degree will take a minimum of five years to complete the program, while those joining after a master’s degree will take a minimum of three years.

A PhD in Network Engineering program takes this long to complete because students have to get through many phases before earning their degree. They have to complete their coursework and take multiple exams to test their preparedness before starting their research. The research is what takes the longest time as it has to be original, which requires a lot of effort and time.

Is a PhD in Network Engineering Hard?

No, a PhD in Network Engineering is not very hard. The process of earning a degree can be stressful for some, but those who are passionate about research and the technology field will find it easier. It will also be easier for those with extensive prior experience in network engineering or related fields as they already have a solid foundation of skills.

What makes a PhD difficult are the multiple examinations and the dissertation. After the exam, students have to work on their research alone. They will have the guidance of their advisor or supervisor, but the personal investment that goes into it cannot be shared. It is essential to be passionate about academia, research, and teaching before getting a PhD.

How Much Does It Cost to Get a PhD in Network Engineering?

It costs an average of $19,792 a year to get a PhD in Network Engineering, according to the National Center for Education Statistics (NCES). This amount is the total of all institutions, including private and public. The amount it costs to get a PhD in a public institution is an average of $12,171, while it costs $25,929 to earn a doctoral degree in a private institution.

Private institutions are divided into for-profit and nonprofit institutions, and the cost to attend them differs. Getting a PhD in a for-profit private institution is $14,208 on average, while the average price of a nonprofit institution is $27,776. The exact amount it will cost to earn the degree differs based on school, program, learning format, and duration.

How to Pay for a PhD in Network Engineering: PhD Funding Options

The PhD funding options that students can use to pay for a PhD in Network Engineering include graduate teaching assistantships, graduate research assistantships, research fellowships, tuition waivers, scholarships, grants, work-study, and student loans.

Best Online Master’s Degrees

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What Is the Difference Between a Network Engineering Master’s Degree and PhD?

The difference between a network engineering master’s degree and a PhD is that a master’s degree signifies more specialized knowledge of the subject. A master’s degree is designed to give students more in-depth knowledge and skills in the field to prepare them for careers. In contrast, a PhD is designed to develop students’ research, academic, teaching, and writing skills.

A master’s degree can be earned immediately after a bachelor’s degree, but you will most likely need a master’s degree or equivalent to earn a PhD. A master’s degree requires a capstone project or thesis, depending on your concentration, and this program of study typically takes one to three years to complete.

A PhD requires a qualifying exam, candidacy exam, comprehensive exam, dissertation, and defense and takes three to seven years to complete. A master’s degree will include a higher concentration of coursework, while a PhD will have a higher research concentration. A PhD is the highest level of academic achievement, while a master’s degree is not.

Master’s vs PhD in Network Engineering Job Outlook

When comparing a master’s degree to a PhD in Network Engineering jobs, both job outlooks are quite similar. They all fall under two percent to 33 percent, either slower than average or faster than average. This is because most technology jobs have the same demand for network engineers regardless of their academic level.

Difference in Salary for Network Engineering Master’s vs PhD

According to PayScale, the average salary for a Master’s Degree in Network Engineering is $93,000. There is no information on the median salary for PhD in network engineering jobs, but the median salary for PhD in Computer Science jobs is $131,000 per year.

For comparison, the highest average salary for a master’s degree is $134,668 as a chief information security officer, while the highest average salary for a PhD is $226,883 as a chief information security officer.

Related Network Engineering Degrees

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Why You Should Get a PhD in Network Engineering

You should get a PhD in Network Engineering because it will set you up for many career accomplishments. You will have received the highest academic degree in the field and built a solid network of technology professionals. Doctoral-level programs provide more employment opportunities to explore, higher job positions, and increased salary.

Reasons for Getting a PhD in Network Engineering

• Personal development. A PhD will expand your knowledge and skills and improve your expertise in the field. Completing the program requires a certain level of self-discipline which will enhance your soft skills. It will provide a sense of accomplishment as you will have reached the peak of your career in your field.
• Increased networking opportunities. PhD programs will give you access to many seminars, conferences, and workshops which will help you build new connections with people from different backgrounds and fields. These will help you boost your network both within and outside your industry.
• Broader career opportunities. A PhD will open up more career opportunities for you as you will be seen as an expert in your field. You will be able to land higher-ranking jobs in various fields. You can also choose to have your own research or practice and get funding.
• Higher salary. Earning a doctoral degree means you have reached the climax of your field. This opens you to higher job positions and increased salaries because PhD holders typically make more than other degree holders.

Getting a PhD in Network Engineering: Network Engineering PhD Coursework

This section covers the courses that you will take in the process of getting a PhD in Network Engineering. These courses are part of network engineering PhD coursework, which is the first phase of the PhD program. They carry a significant amount of credit hours that you will have to get before working on your dissertation.

Depending on the school and the program, students will take different algorithm courses like approximation algorithms and data structures and algorithms. These courses will generally cover divide and conquer methods, elementary data structures, graph algorithms, and techniques for analyzing algorithms.

Programming Languages

Programming languages are taught in virtually all computer and technology programs. Students will improve their programming skills and learn the basic design and implementation concepts of programming languages. They may not be learning or working with any programming languages in particular but will learn their features and implementation.

Artificial Intelligence

Students will be introduced to artificial intelligence before progressing to advanced artificial intelligence, game AI, and robotics. They will learn basic concepts of AI, state spaces and search spaces, Lisp and functional programming, and the difference between game AI and traditional AI.

This course will introduce students to basic software engineering processes, concepts of security protocol, human-computer interface issues, access control, crypto, and distributed system security. Students will understand security from the viewpoint of companies, criminals, police, and spies.

Computer Networks

This course will break down computer networking and cover every layer, including its duties and responsibilities. Students will learn all about networking protocols and understand systems design. Some topics include physical layer and coding, data link protocol, flow control, congestion control, routing, local area networks, transport layer, cellular (LTE), and 5G networks.

Best Master’s Degrees

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How to Get a PhD in Network Engineering: Doctoral Program Requirements

This section includes all the program requirements you need before earning your degree. These doctoral program requirements are the standard of almost all schools. You will have to complete these requirements step-by-step to get a PhD in Network Engineering.

Students will have to complete coursework which includes core, breadth, depth, and elective courses. The supervisor or advisor will help them select the required courses based on their concentration and degree requirements. There are also a specified number of credits that students have to complete for coursework.

This is an important exam that is important for all PhD students. They have to take this exam to ensure that they are on the right track to getting their candidacy. The exam will test the student's ability to apply the knowledge and skills they learned during the program. The results demonstrate their preparedness for candidacy and readiness to take on independent research.

This exam is required for students to start their PhD research. The purpose of the exam is to test students' preparedness for full-time research toward their doctoral degree. Taking this exam means a student has completed all required coursework and is ready to conduct their research and dissertation. The exam is usually taken in the first or second year of the program.

Like other exams, the comprehensive exam is designed to test students' preparedness for their dissertation. It tests students' academic knowledge, technical skill, and mastery of the field. The exam may be in verbal, oral, written, or verbal/oral format depending on the school. Passing this exam is necessary before proceeding with a dissertation.

A thesis or dissertation is the summary of a student’s research. It is a lengthy document that includes original research on a topic. As a doctoral student, you get to choose what you research and write about, and your dissertation is the product of this project.

The dissertation defense is the last stage of the PhD program. It is an oral examination where students have to present and discuss their dissertation. It is typically headed by a committee that students present to. In some cases, there will be a question and answer section where students will have to answer questions posed by the committee about their study.

Potential Careers With a Network Engineering Degree

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PhD in Network Engineering Salary and Job Outlook

The salary range for a PhD in Network Engineering is between $102,600 and $131,490, and the job outlook is between five percent and 33 percent. The initial amount will vary based on industry, company, job role, and skills. For example, a senior network engineer may make more than a cloud engineer because of the specific company they work for.

What Can You Do With a PhD in Network Engineering?

With a PhD in Network Engineering, you can work as a network architect, network engineer, research scientist, computer scientist, systems analyst, network analyst, or network administrator . You can work in various industries in the technical field, including network administration, research, health, finance, technology, education, and government.

Best Jobs with a PhD in Network Engineering

• Network architect
• Computer scientist
• Network security manager
• Network administrator
• Database administrator

What Is the Average Salary for a PhD in Network Engineering?

The average salary for a PhD in Network Engineering is $131,000 , according to PayScale. This amount may differ based on different factors like the industry, company, job role, skills, and professional experience. For instance, chief information security officers earn an average of $226,883 while senior business analysts earn an average of $102,400.

Highest-Paying Network Engineering Jobs for PhD Grads

Best Network Engineering Jobs with a Doctorate

This section includes some of the best network engineering jobs with a doctorate requirement. They are also some of the highest-paying jobs for network engineers in the industry. You will find details like the job roles, average salaries, job outlook, and highest-paying states for each job. This information can guide you in choosing an area of specialization.

A computer scientist is a professional who conducts research to design, develop, and implement software and hardware systems to advance technology. They use their IT knowledge and skills to create applications that improve user interaction and make using tech easier.

• Salary with a Network Engineering PhD: $131,490
• Job Outlook: 22% job growth from 2020 to 2030
• Number of Jobs: 33,000
• Highest-Paying States: Oregon, Arizona, Texas, Massachusetts, Washington

Computer hardware engineers are professionals who design and supervise the installation and maintenance of computer systems. They conduct research to find new ways to advance computer technology and influence how it's used.

• Salary with a Network Engineering PhD: $128,170
• Job Outlook: 2% job growth from 2020 to 2030
• Number of Jobs: 66,200
• Highest-Paying States: California, Washington, Virginia, Oregon, Nevada

Computer network architects design, build, and maintain data communication networks like local area networks (LAN), wide area networks (WAN), and Intranets. They are employed by telecommunications companies, finance companies, insurance companies, and education systems.

• Salary with a Network Engineering PhD: $120,520
• Job Outlook: 5% job growth from 2020 to 2030
• Number of Jobs: 165,200
• Highest-Paying States: New Jersey, Rhode Island, Delaware, Virginia, Maryland

Computer network engineers are responsible for designing, planning, and implementing client-specific cloud solutions. They manage how information is shared within an organization. They work at IT firms, consulting technology firms, and telecommunications firms.

• Salary with a Network Engineering PhD: $106,100

Information security analysts work to design, develop, install, and maintain IT security systems to protect the computer systems in organizations. They ensure that the computer systems are protected against external attacks and breaches by continuously enhancing systems’ effectiveness.

• Salary with a Network Engineering PhD: $102,600
• Job Outlook: 33% job growth from 2020 to 2030
• Number of Jobs: 141,200
• Highest-Paying States: California, New York, Maryland, Iowa, District of Columbia

Is a PhD in Network Engineering Worth It?

Yes, a PhD in Network Engineering is worth it. This degree will help expand your knowledge and skills and enhance your potential in the industry. It will help you build a strong professional network, widen your career opportunities, and increase your salary range. A PhD is especially important for those interested in academics, research, and teaching.

Demand for technical expertise is increasing in all sectors, and with the expertise you will get from a PhD, you stand a higher chance of meeting that demand. You will get the opportunity to explore various fields or even start your own private practice with funding. Recently, students have been able to get a PhD directly after a bachelor’s degree, which makes the process even easier.

Additional Reading About Network Engineering

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PhD in Network Engineering FAQ

Yes, there is a PhD in Networking. You can get a PhD in Network Engineering, Computer Science, Computer Engineering, or Information Systems. The program will take a minimum of three years to complete based on different factors like your learning format, the specific program, the school, and your dedication to the program.

The best degree for network engineers is a Bachelor’s or Master’s Degree in Network Engineering , Computer Science, Computer Engineering, or Information Systems. These degrees will equip you with the relevant knowledge and skills to become a professional network engineer.

The qualifications for a network engineer are an Associate , Bachelor’s, or Master’s Degree in Computer Science or Computer Engineering. Network engineers also need technical skills like programming languages, hardware and infrastructure, analytics and troubleshooting, DNS, and IoT. Soft skills like critical thinking and problem-solving are also essential.

Yes, network engineering is a good career. It has a good job outlook which means that professionals are in high demand and earn relatively high salaries, making it a promising career to pursue. An in-depth understanding of network engineering topics can lead to career stability.

About us: Career Karma is a platform designed to help job seekers find, research, and connect with job training programs to advance their careers. Learn about the CK publication .

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