purpose statement for research project

9 Examples: How to Write a Purpose Statement

By Status.net Editorial Team on September 30, 2023 — 15 minutes to read

Key Elements of a Purpose Statement Part 1
How to Write a Purpose Statement Step-by-Step Part 2
Identifying Your Goals Part 3
Defining Your Audience Part 4
Outlining Your Methods Part 5
Stating the Expected Outcomes Part 6
Purpose Statement Example for a Research Paper Part 7
Purpose Statement Example For Personal Goals Part 8
Purpose Statement Example For Business Objectives Part 9
Purpose Statement Example For an Essay Part 10
Purpose Statement Example For a Proposal Part 11
Purpose Statement Example For a Report Part 12
Purpose Statement Example For a Project Part 13
Purpose Statement Templates Part 14

A purpose statement is a vital component of any project, as it sets the tone for the entire piece of work. It tells the reader what the project is about, why it’s important, and what the writer hopes to achieve.

Part 1 Key Elements of a Purpose Statement

When writing a purpose statement, there are several key elements that you should keep in mind. These elements will help you to create a clear, concise, and effective statement that accurately reflects your goals and objectives.

1. The Problem or Opportunity

The first element of a purpose statement is the problem or opportunity that you are addressing. This should be a clear and specific description of the issue that you are trying to solve or the opportunity that you are pursuing.

2. The Target Audience

The second element is the target audience for your purpose statement. This should be a clear and specific description of the group of people who will benefit from your work.

3. The Solution

The third element is the solution that you are proposing. This should be a clear and specific description of the action that you will take to address the problem or pursue the opportunity.

4. The Benefits

The fourth element is the benefits that your solution will provide. This should be a clear and specific description of the positive outcomes that your work will achieve.

5. The Action Plan

The fifth element is the action plan that you will follow to implement your solution. This should be a clear and specific description of the steps that you will take to achieve your goals.

Part 2 How to Write a Purpose Statement Step-by-Step

Writing a purpose statement is an essential part of any research project. It helps to clarify the purpose of your study and provides direction for your research. Here are some steps to follow when writing a purpose statement:

Start with a clear research question: The first step in writing a purpose statement is to have a clear research question. This question should be specific and focused on the topic you want to research.
Identify the scope of your study: Once you have a clear research question, you need to identify the scope of your study. This involves determining what you will and will not include in your research.
Define your research objectives: Your research objectives should be specific, measurable, achievable, relevant, and time-bound. They should also be aligned with your research question and the scope of your study.
Determine your research design: Your research design will depend on the nature of your research question and the scope of your study. You may choose to use a qualitative, quantitative, or mixed-methods approach.
Write your purpose statement: Your purpose statement should be a clear and concise statement that summarizes the purpose of your study. It should include your research question, the scope of your study, your research objectives, and your research design.

Research question: What are the effects of social media on teenage mental health?

Scope of study: This study will focus on teenagers aged 13-18 in the United States.

Research objectives: To determine the prevalence of social media use among teenagers, to identify the types of social media used by teenagers, to explore the relationship between social media use and mental health, and to provide recommendations for parents, educators, and mental health professionals.

Research design: This study will use a mixed-methods approach, including a survey and interviews with teenagers and mental health professionals.

Purpose statement: The purpose of this study is to examine the effects of social media on teenage mental health among teenagers aged 13-18 in the United States. The study will use a mixed-methods approach, including a survey and interviews with teenagers and mental health professionals. The research objectives are to determine the prevalence of social media use among teenagers, to identify the types of social media used by teenagers, to explore the relationship between social media use and mental health, and to provide recommendations for parents, educators, and mental health professionals.

Part 3 Section 1: Identifying Your Goals

Before you start writing your purpose statement, it’s important to identify your goals. To do this, ask yourself the following questions:

What do I want to achieve?
What problem do I want to solve?
What impact do I want to make?

Once you have a clear idea of your goals, you can start crafting your purpose statement. Your purpose statement should be a clear and concise statement that outlines the purpose of your work.

For example, if you’re writing a purpose statement for a business, your statement might look something like this:

“Our purpose is to provide high-quality products and services that improve the lives of our customers and contribute to the growth and success of our company.”

If you’re writing a purpose statement for a non-profit organization, your statement might look something like this:

“Our purpose is to improve the lives of underserved communities by providing access to education, healthcare, and other essential services.”

Remember, your purpose statement should be specific, measurable, and achievable. It should also be aligned with your values and goals, and it should inspire and motivate you to take action.

Part 4 Section 2: Defining Your Audience

Once you have established the purpose of your statement, it’s important to consider who your audience is. The audience for your purpose statement will depend on the context in which it will be used. For example, if you’re writing a purpose statement for a research paper, your audience will likely be your professor or academic peers. If you’re writing a purpose statement for a business proposal, your audience may be potential investors or clients.

Defining your audience is important because it will help you tailor your purpose statement to the specific needs and interests of your readers. You want to make sure that your statement is clear, concise, and relevant to your audience.

To define your audience, consider the following questions:

Who will be reading your purpose statement?
What is their level of knowledge or expertise on the topic?
What are their needs and interests?
What do they hope to gain from reading your purpose statement?

Once you have a clear understanding of your audience, you can begin to craft your purpose statement with their needs and interests in mind. This will help ensure that your statement is effective in communicating your goals and objectives to your readers.

For example, if you’re writing a purpose statement for a research paper on the effects of climate change on agriculture, your audience may be fellow researchers in the field of environmental science. In this case, you would want to make sure that your purpose statement is written in a way that is clear and concise, using technical language that is familiar to your audience.

Or, if you’re writing a purpose statement for a business proposal to potential investors, your audience may be less familiar with the technical aspects of your project. In this case, you would want to make sure that your purpose statement is written in a way that is easy to understand, using clear and concise language that highlights the benefits of your proposal.

The key to defining your audience is to put yourself in their shoes and consider what they need and want from your purpose statement.

Part 5 Section 3: Outlining Your Methods

After you have identified the purpose of your statement, it is time to outline your methods. This section should describe how you plan to achieve your goal and the steps you will take to get there. Here are a few tips to help you outline your methods effectively:

Start with a general overview: Begin by providing a brief overview of the methods you plan to use. This will give your readers a sense of what to expect in the following paragraphs.
Break down your methods: Break your methods down into smaller, more manageable steps. This will make it easier for you to stay organized and for your readers to follow along.
Use bullet points: Bullet points can help you organize your ideas and make your methods easier to read. Use them to list the steps you will take to achieve your goal.
Be specific: Make sure you are specific about the methods you plan to use. This will help your readers understand exactly what you are doing and why.
Provide examples: Use examples to illustrate your methods. This will make it easier for your readers to understand what you are trying to accomplish.

Part 6 Section 4: Stating the Expected Outcomes

After defining the problem and the purpose of your research, it’s time to state the expected outcomes. This is where you describe what you hope to achieve by conducting your research. The expected outcomes should be specific and measurable, so you can determine if you have achieved your goals.

It’s important to be realistic when stating your expected outcomes. Don’t make exaggerated or false claims, and don’t promise something that you can’t deliver. Your expected outcomes should be based on your research question and the purpose of your study.

Here are some examples of expected outcomes:

To identify the factors that contribute to employee turnover in the company.
To develop a new marketing strategy that will increase sales by 20% within the next year.
To evaluate the effectiveness of a new training program for improving customer service.
To determine the impact of social media on consumer behavior.

When stating your expected outcomes, make sure they align with your research question and purpose statement. This will help you stay focused on your goals and ensure that your research is relevant and meaningful.

In addition to stating your expected outcomes, you should also describe how you will measure them. This could involve collecting data through surveys, interviews, or experiments, or analyzing existing data from sources such as government reports or industry publications.

Part 7 Purpose Statement Example for a Research Paper

If you are writing a research paper, your purpose statement should clearly state the objective of your study. Here is an example of a purpose statement for a research paper:

The purpose of this study is to investigate the effects of social media on the mental health of teenagers in the United States.

This purpose statement clearly states the objective of the study and provides a specific focus for the research.

Part 8 Purpose Statement Example For Personal Goals

When writing a purpose statement for your personal goals, it’s important to clearly define what you want to achieve and why. Here’s a template that can help you get started:

“I want to [goal] so that [reason]. I will achieve this by [action].”

Example: “I want to lose 10 pounds so that I can feel more confident in my body. I will achieve this by going to the gym three times a week and cutting out sugary snacks.”

Remember to be specific and realistic when setting your goals and actions, and to regularly review and adjust your purpose statement as needed.

Part 9 Purpose Statement Example For Business Objectives

If you’re writing a purpose statement for a business objective, this template can help you get started:

[Objective] [Action verb] [Target audience] [Outcome or benefit]

Here’s an example using this template:

Increase online sales by creating a more user-friendly website for millennial shoppers.

This purpose statement is clear and concise. It identifies the objective (increase online sales), the action verb (creating), the target audience (millennial shoppers), and the outcome or benefit (a more user-friendly website).

Part 10 Purpose Statement Example For an Essay

“The purpose of this essay is to examine the causes and consequences of climate change, with a focus on the role of human activities, and to propose solutions that can mitigate its impact on the environment and future generations.”

This purpose statement clearly states the subject of the essay (climate change), what aspects will be explored (causes, consequences, human activities), and the intended outcome (proposing solutions). It provides a clear roadmap for the reader and sets the direction for the essay.

Part 11 Purpose Statement Example For a Proposal

“The purpose of this proposal is to secure funding and support for the establishment of a community garden in [Location], aimed at promoting sustainable urban agriculture, fostering community engagement, and improving local access to fresh, healthy produce.”

Why this purpose statement is effective:

The subject of the proposal is clear: the establishment of a community garden.
The specific goals of the project are outlined: promoting sustainable urban agriculture, fostering community engagement, and improving local access to fresh produce.
The overall objective of the proposal is evident: securing funding and support.

Part 12 Purpose Statement Example For a Report

“The purpose of this report is to analyze current market trends in the electric vehicle (EV) industry, assess consumer preferences and buying behaviors, and provide strategic recommendations to guide [Company Name] in entering this growing market segment.”

The subject of the report is provided: market trends in the electric vehicle industry.
The specific goals of the report are analysis of market trends, assessment of consumer preferences, and strategic recommendations.
The overall objective of the report is clear: providing guidance for the company’s entry into the EV market.

Part 13 Purpose Statement Example For a Project

“The purpose of this project is to design and implement a new employee wellness program that promotes physical and mental wellbeing in the workplace.”

This purpose statement clearly outlines the objective of the project, which is to create a new employee wellness program. The program is designed to promote physical and mental wellbeing in the workplace, which is a key concern for many employers. By implementing this program, the company aims to improve employee health, reduce absenteeism, and increase productivity. The purpose statement is concise and specific, providing a clear direction for the project team to follow. It highlights the importance of the project and its potential benefits for the company and its employees.

Part 14 Purpose Statement Templates

When writing a purpose statement, it can be helpful to use a template to ensure that you cover all the necessary components:

Template 1: To [action] [target audience] in order to [outcome]

This template is a straightforward way to outline your purpose statement. Simply fill in the blanks with the appropriate information:

The purpose of […] is
To [action]: What action do you want to take?
[Target audience]: Who is your target audience?
In order to [outcome]: What outcome do you hope to achieve?

For example:

The purpose of our marketing campaign is to increase brand awareness among young adults in urban areas, in order to drive sales and revenue growth.
The purpose of our employee training program is to improve customer service skills among our frontline staff, in order to enhance customer satisfaction and loyalty.
The purpose of our new product launch is to expand our market share in the healthcare industry, by offering a unique solution to the needs of elderly patients with chronic conditions.

Template 2: This [project/product] is designed to [action] [target audience] by [method] in order to [outcome].

This template is useful for purpose statements that involve a specific project or product. Fill in the blanks with the appropriate information:

This [project/product]: What is your project or product?
Is designed to [action]: What action do you want to take?
By [method]: What method will you use to achieve your goal?
This app is designed to provide personalized nutrition advice to athletes by analyzing their training data in order to optimize performance.

Frequently Asked Questions

What are the key elements of a purpose statement.

A purpose statement should clearly communicate the main goal or objective of your writing. It should be concise and specific, providing a clear direction for your work. The key elements of a purpose statement include the topic or subject matter, the intended audience, and the overall goal or objective of your writing.

How can a purpose statement benefit your writing?

A purpose statement can help you stay focused and on track when writing. It can also help you to avoid going off-topic or getting bogged down in unnecessary details. By clearly identifying the main goal or objective of your writing, a purpose statement can help you to stay organized and ensure that your writing is effective and impactful.

What are some common mistakes to avoid when writing a purpose statement?

One common mistake is being too vague or general in your purpose statement. Another mistake is making your purpose statement too long or complex, which can make it difficult to understand. Additionally, it’s important to avoid including unnecessary information or details that are not directly relevant to your main goal or objective.

How can you tailor your purpose statement to your audience?

When writing a purpose statement, it’s important to consider your audience and their needs. You should tailor your purpose statement to your audience by using language and terminology that they will understand. You should also consider their level of knowledge or expertise on the subject matter and adjust your purpose statement accordingly.

What are some effective templates for writing a purpose statement?

There are many effective templates for writing a purpose statement, but one common approach is to use the following structure: “The purpose of this writing is to [insert goal or objective] for [insert audience] regarding [insert topic or subject matter].”

Can you provide examples of successful purpose statements?

“The purpose of this report is to provide an analysis of the current market trends and make recommendations for future growth strategies for our company.”
“The purpose of this essay is to explore the impact of social media on modern communication and its implications for society.”
“The purpose of this proposal is to secure funding for a new community center that will provide educational and recreational opportunities for local residents.”
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Free Research Purpose Statement Generator for Students

What is a good research purpose statement? Below, you’ll find its definition, writing tips, and some excellent examples. Keep reading!

️✅ How to Use the Tool
️🔬 Research Purpose Statement Basics
️🖊️ How to Write It
️💪 Tips on Writing a Strong Statement
️🤩 Free Examples
️🔗 References

✅ Research Purpose Statement Generator: How to Use

A research purpose statement is an essential part of any research. It helps you stay focused on the problem you’re investigating and also catches your reader’s attention.

However, it might take some time and energy to develop a solid purpose statement. Our goal is to make your studies more enjoyable with the help of our tool!

Here’s how our research purpose statement generator works:

Choose the type of your research.
Choose a verb that best describes your study’s purpose.
Type in your research group, the object of your study , and what is impacted by it.
Provide the information on the place and time of the research.
Describe the research group 2 if necessary.

🔬 Research Purpose Statement: the Basics

Research purpose definition.

A research purpose statement describes your research’s reason, goal, and process. It explains what the research explores, how it does it, and where it takes place. A research purpose is simple and concise. It is usually placed at the end of the introduction.

The picture explains what a research purpose statement is.

The Importance of Research Purpose Statement

A research purpose statement helps your reader understand what the research will be about and explains the significance of your study . It also helps you avoid distractions and focus on the relevant information needed for the research.

Research Purpose Statement vs. Thesis Statement

The purpose of both types of statements is to let readers know what to expect from your work. But here’s a difference:

A thesis statement makes a claim and predicts how the essay will unfold.
A purpose statement explains what the research will be about, how it will be conducted, and where it will take place.

🖊️ How to Write a Research Purpose Statement

Need to write your research purpose statement but don’t know where to start? We’ve got your back! Here, we explain step by step how to make a solid purpose statement for your research.

Step 1 – Identify Whether Your Study Is Quantitative or Qualitative

Research purpose statements vary depending on the type of research. One in a quantitative paper should focus on specific numbers. A qualitative research purpose statement focuses on precise intent. You can start your statement with, “The purpose of this qualitative/quantitative research is…”

Step 2 – Define the Research Process

Explain the methods you are going to use in your research. What data or instruments are you going to use? By explaining your research process , you will make it easier for the reader to understand what to expect from your work.

Step 3 – Explain What Will Be Researched and Where It Will Take Place

Try to provide enough background information for your reader. Where is the research going to take place? Does the reader need to know about the population of that location?

Step 4 – Make a Statement

Now, put everything together and create your statement.

The picture explains how to write a research purpose statement.

💪 Tips on Making a Great Research Purpose Statement

Write your research purpose statement together with the problem statement . This will ensure that the purpose is connected to the problem.
Write only one purpose statement. Your purpose should cover the entire research, so there’s no need to divide it into smaller parts.
Avoid including too many details. The purpose statement should be easy to understand. Otherwise, your reader might get lost.
Use simple words. Don’t go overboard with creativity because it might distract you from the problem.

🤩 Research Purpose Statement Examples

Want some inspiration for your research purpose statement? Here are some of the best examples to help you out!

Quantitative research:

This quantitative research aims to compare the academic results of the students attending online classes and those attending traditional classes regarding exam scores and GPA.

The purpose above is short and clear. It lets the reader know what the research is going to be about.

Qualitative research:

The purpose of this qualitative research is to understand how mental health education impacts the academic achievements of high school students.

This purpose is also short and precise. It doesn’t have too many details but is straight to the point.

We hope this article was helpful. Remember that you can always use our research purpose statement generator for free. Make sure to check our APA title page generator and research question maker too!

Updated: Sep 30th, 2024

🔗 References

Research Paper Purpose Statement Examples: Your Dictionary
Thesis and Purpose Statements: University of Wisconsin
Writing Effective Purpose Statements: University of Washington
Importance of a Purpose Statement in Research: The Classroom

educational research techniques

Research techniques and education.

Research Purpose, Hypotheses, and Questions

Four key components to a research project are the purpose statement, research questions, hypotheses, and research objectives. In this post, we will define each of these.

Definitions

The purpose of this study is to examine the relationship between college completion and organizational commitment of undergraduate students in Thailand.

Here is an example of a qualitative purpose statement.

The purpose of this study is to explore student experiences at a university in Thailand about completing their tertiary degree.

Both of these examples are short one-sentence responses to what the study will attempt to do. This is a critical first step in shaping the study.

Research Question

The research question(s) in a quantitative or qualitative study narrows the purpose down to a specific question(s) for the researcher to find answers. Below are examples from both the quantitative and qualitative perspective. We are continuing the research themes from the previous section on the purpose statement.

Quantitative

Does organizational commitment affect college completion of students?

Qualitative

What kinds of experiences have students had while completing their degree?

On closer examination, you may have noticed that the research questions sound a lot like the purpose statement. Research questions often split a part a long complex purpose statement into several questions. This is why questions sound so redundant when compared to the purpose statement. Despite this apparent problem, this thought process helps researchers to organize their thinking and proceed in a manner that is much more efficient.

The next two components only relate to quantitative research and they are the hypotheses and research objective(s). For this reason our illustration of qualitative concepts will stop at this point.

Hypotheses are statements a researcher makes about the potential outcome(s) of a study based on the examination of literature. Below is an example from the same theme as before.

Students who have a higher perception of organizational commitment will also have a higher likelihood of completing college.

Again, the wording of the research questions, hypotheses and purpose statement are similarly. The difference is only slightly and is due to context. Seeing these similarities quickly will help you to move faster in finishing a study. The difference between these elements is a matter of perspective rather than a strong difference, as they do sound awfully similar.

Research Objectives

Research objectives are the goals a researcher has for a study. This component is not always included in a study. Below is an example.

To examine the correlation between organizational commitment and the rate of college completion

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How to Write a Research Purpose Statement: A Step-by-Step Guide

If you're embarking on a research project, one of the first steps you should take is to develop a research purpose statement. This statement serves as a roadmap for your study, providing a clear explanation of your research goals, methods, and objectives. A well-written research purpose statement can also help you stay focused and on track throughout your project, ensuring that you don't stray from your study objectives or lose sight of your research question.

Understanding the Importance of a Research Purpose Statement

Before diving into the nitty-gritty of writing a research purpose statement, it's essential to understand its significance. This statement serves as the foundation of your research and is pivotal to the success of your study.

Research purpose statements are crucial as they provide a clear and concise description of the goal of your study. Without a well-written research purpose statement, your study may lack direction and focus. It may also be challenging to determine the appropriate research design and methodology to use.

Defining the Research Purpose Statement

The research purpose statement is a brief description of the goal of the study. It identifies the research question and sets the parameters for the study, such as the research design and methodology. The statement should be clear, concise, and easy to understand.

It is important to note that the research purpose statement should not be confused with the research problem statement. The research problem statement identifies the problem that the study aims to address, while the research purpose statement outlines the goal of the study.

Key Components of a Research Purpose Statement

A well-written research purpose statement should include four essential components:

The research question: This is the central question that your study aims to answer.
The research design: This refers to the overall plan that outlines how you will conduct your research.
The research methodology: This outlines the specific methods that you will use to gather and analyze data.
The intended population for the study: This refers to the group of individuals that your study aims to target.

It is essential to ensure that your research purpose statement includes all four components to provide a clear outline of your study's objectives.

The Role of the Research Purpose Statement in Your Study

The research purpose statement plays a crucial role in shaping the direction of your study. It guides the development of your research question, which, in turn, influences your research design and methodology. The statement also ensures that your study stays focused by providing a clear outline of your study's objectives and intended population.

Moreover, the research purpose statement helps to communicate the significance of your study to others. It provides a clear and concise summary of your research goals and objectives, making it easier for others to understand the purpose of your study.

In conclusion, a well-written research purpose statement is critical to the success of your study. It provides a clear and concise description of the goal of your study, guides the development of your research question, and ensures that your study stays focused on its objectives and intended population.

Preparing to Write Your Research Purpose Statement

Before you start writing your research purpose statement, you'll need to prepare yourself adequately. Below are a few crucial steps you should take before embarking on this task.

Identifying Your Research Topic

The first step in developing a research purpose statement is identifying your research topic. It's essential to select a topic that is of interest to you and relevant to your field of study. You should also ensure that there is existing literature related to your topic and that it is feasible to conduct research in this area.

Conducting a Literature Review

In-depth research on your topic is critical to developing your research purpose statement. Conducting a literature review enables you to understand what has already been done in your field of study, identify any gaps in knowledge, and develop research questions and objectives that build upon existing research.

Formulating Your Research Question

Your research question should be clear, specific, and informed by your literature review. It should be designed in a way that allows you to answer it through the research you plan to conduct. Your question will act as a guide for your research purpose statement and should be the focal point of your study.

Crafting a Strong Research Purpose Statement

Writing a clear and concise statement.

When crafting your research purpose statement, it's essential to be clear and concise. You want to provide a brief yet comprehensive overview of your research question, methodology, and intended population.

Ensuring Your Statement is Specific and Measurable

You should also ensure that your research purpose statement is specific and measurable. The statement should address your research question and provide a clear overview of what you aim to achieve with your study. Using specific language and metrics can help make your statement more measurable and easier to understand.

Aligning Your Statement with Your Research Goals

When crafting your research purpose statement, it's essential to align it with your research goals. The statement should reflect the overall aim of your study and provide a clear outline of the steps you'll take to achieve your objectives.

Examples of Effective Research Purpose Statements

Example 1: a quantitative study.

“The purpose of this study is to investigate the effect of intervention X on the blood pressure readings of hypertensive patients over a three-month period using a randomized controlled trial design involving a sample of 1000 patients aged 30-60 years.”

Example 2: A Qualitative Study

“The aim of this qualitative study is to explore the lived experiences of caregivers of patients with Alzheimer's disease and how they adapt to the caregiving role. The study will use an interpretive phenomenological analysis to examine the data gathered from semi-structured interviews with a sample of 20 caregivers.”

Example 3: A Mixed-Methods Study

“The purpose of this mixed-methods study is to investigate the effectiveness of a mentoring program on the academic performance, retention, and career aspirations of first-year college students from underrepresented groups. The study will use a quasi-experimental design involving a sample of 200 students. Qualitative data will be collected through focus group interviews with a sub-sample of 40 students.”

Writing a research purpose statement can be a daunting task, but following the steps outlined in this article can make it a little more manageable. By identifying your research topic, conducting a literature review, and formulating your research question, you'll be well on your way to crafting a strong research purpose statement. Remember to be clear, concise, and specific in your statement, and align it with your research goals.

ChatGPT Prompt for Writing a Research Purpose Statement

Chatgpt prompt.

Compose a thorough and specific statement that outlines the primary objective of your research project. This should clearly articulate the purpose, goals, and intended outcomes of your investigation in a way that provides a comprehensive understanding of the research question and its significance.

[ADD ADDITIONAL CONTEXT. CAN USE BULLET POINTS.]