marketing department essay

Marketing - Free Essay Samples And Topic Ideas

Analysis of marketing mix strategies for wal-mart stores company.

Wal-Mart Stores Inc. is an American multinational retailing corporation that was formed in 1962 and incorporated in 1969 and therefore has over 30 years of operation in providing retail services. It operates as a chain of discount department stores, hypermarkets, and grocery stores and it's the world largest company in terms of revenue with an annual return of over $ 480 million dollars. The understanding of a company marketing mix is important as it helps understand what the product or […]

Supreme and Apple Marketing Strategy

Supreme Companies such as Supreme and Apple have proven to be superior in their industries when selling luxury brands to a younger demographic. Supreme started off as a small, high-quality clothing shop in downtown Manhattan in 1994 that focused on catering towards skateboarders. With a lack of advertisement to draw in the public’s attention, Supreme relied on word of mouth and foot traffic. Those who knew about the business in its early days, mainly consisted of an elite group of artists, […]

Apple Company Business Background

Steve Jobs and Steve Wozniak founded Apple Computers, Inc. on April 1, 1976. They conveyed to the new organization a dream of changing the manner in which individuals saw PCs. Jobs and Wozniak needed to make PCs little enough for individuals to have them in their homes or workplaces. They dreamt of a user friendly and convenient computer. Wozniak left Apple in 1983 because of a reducing enthusiasm for the everyday running of Apple Computers. Jobs at that point contracted […]

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The Disney Marketing Machine

Since the first Star Wars film came out in 1977, box office revenues have totaled roughly $6.84 billion. However, the total franchise revenue is estimated to be $30.54 billion (Kalb). As shown through these statistics, the branding of Star Wars and the use of product placement, merchandise, and licensing opportunities that followed the film are what truly brought in the big bucks. Disney bought the Star Wars franchise from Lucasfilm in 2012 for $4 Billion, and it has proved to […]

Soaring High: an In-Depth Look at Emirates Airline’s Skywards Marketing Program

Emirates Airline has been a leader in changing the way people move by air. It is known around the world for its high-end products and excellent customer service. An important part of its success comes from the creative ways it markets itself, especially the Skywards program. This essay goes into detail about the Emirates Skywards program and how it has helped shape customer experience and trust. It also looks at how it has affected the airline's brand and place in […]

Running Head: CVS SWOT Analysis

Weaknesses:  Weak existence outside of the U.S.  Lawsuits over illegal refill practices Strengths:  Largest retail pharmaceutical companies  Strong brand presence  Caremark pharmacy services – good  Consistent in building shareholders value  Consistent performance  The broad range of health and wellness  Strong accessibility  Brand building to end tobacco sales Threats:  Amazon expanding into the pharmacy market  Government regulation and interventions  Mail-order pharmacy  Spread of prescription drug abuse Opportunities:  Expand in the international market  Growth with collaborations  Growth w anti-aging drugs  The aging […]

Unlocking the Marketing Magic of Hilton Hotel Chains

In the dynamic tapestry of the hospitality realm, the resonance of Hilton Hotels reverberates with a timeless charm that transcends the ordinary. With roots deeply embedded in a history approaching a century, Hilton has not merely etched its name onto the hotel industry canvas but has sculpted a narrative of opulence, coziness, and hospitality excellence. This exploration delves into the distinct allure and perpetual magnetism that distinguishes Hilton hotel chains, uncovering the nuances that set them apart in an industry […]

Speech on Digital Marketing Landscape: Insights from Digital Marketers in Dublin

Introduction Saunders et al. define. Defines research as "the systematic collection and interpretation of information with a clear purpose, to find things out" (Saunders et al. 2009). As this research is based on the perspective of Digital Marketers, qualitative research methods will be used. Insights for the Future of Digital Marketing in Dublin In-depth interviews will be conducted among the Digital agency based in Dublin in order to answer the research questions. The interview will be face-to-face and telephonic. Calls […]

Coca Cola Financial Analysis Essay

The information presented below is a financial analysis of Coca-Cola, Keurig Dr Pepper, and PepsiCo companies, three of the largest beverage companies in the world. The analysis begins with details of each company’s overview, a ratio analysis, overview of accounting methods, and other key factors of operation. The information obtained in this financial statement analysis is gathered from actual financial data with the objective to show the similarities and differences in the financial accounting methods of the three giant monopolies […]

Adidas Target Market and Marketing Strategies: Navigating Challenges

Introduction Adidas was founded by a man named AdiDassler on August 16, 1949, in Herzogenaurach, Germany. Dassler was 49 years old at the time he created Adidas. He was determined to make the best quality sports equipment for all athletes. Adidas' first pair of shoes were designed with the signature Adidas three stripes on the side ("History"). It was not until 1954 that Adidas became a household name after the German football team won the World Cup. Dassler and his […]

Marketing and Academic Interests Essay

Marketing involves the process of educating customers why they should buy your products and service over your competitors. Studying marketing will open doors in your career as it's an important department in many business companies. Finding a company without a marketing manager is rare. The skills and techniques you obtain from marketing can help you, later on, to pursue in a business related course, because you will understand the importance of customer relations, communication, and stakeholders involved in the business. […]

About Apple Multi-Technology Company

Apple Inc. is a multi-technology company that was incorporated on January 3, 1977, focusing on manufacturing and selling phones, computer software, and other electronics. There were multiple CEOs for Apple, but the most well known were Steve Jobs and the current CEO, Tim Cook. Apple’s mission statement is, “to bring the best user experience to its customers through its innovative hardware, software, and services” (“Apple Mission Statement and Vision Statement In A Nutshell”, 2019) Apple’s vision statement is, “We believe […]

The Story Behind Target’s Rice Cooker Marketing

Target, the retail giant with a penchant for offering a wide range of products, has made quite an impression with its collection of rice cookers. These handy kitchen gadgets have found a permanent spot in many households, and Target's marketing plan for these rice cookers has been a key player in their success. In this essay, we'll take a closer look at Target's marketing strategy for their rice cookers, uncovering the elements that have contributed to their popularity and market […]

Proletarian Hunger Killers: the Socially Acceptable Addiction

The issue of using proletarian hunger killers such as coffee, tea, chocolates, and tobacco has taken on the appearance of addiction (Mintz, 1986). Indeed, users of these products are akin to ordinary addicts in the manner that they depend upon these commodities to maintain a functional predisposition. There are questions regarding whether these commodities actually contribute to the overall performance of employees or if they are mere luxuries. Comparatively, why are these substances, which are designed to make workers more […]

A Success in New Business

Introduction Business opportunities are very few when it comes to new products in the market. The right path should be followed for a person to get maximum profit from the business that introduces the new product in the market. People are afraid of trying new products or services that are flocking to the market. The fear is due to lack of information of the product sold to the people which may have other side effects to the people's health. In […]

“Finding your Company’s Second Act,” Downes and Nunes (2018)

"In “Finding Your Company’s Second Act,” Downes and Nunes (2018) describe the market forces that impede the long-term success of new, technologically based products. The main point the authors make is that the accelerated spread of product information through social media and the internet combined with the rapid obsolescence of technology requires companies to retain their market share after their first successful product launch. Yet, the article highlights that the attributes that aid a company during their start-up stage can […]

Company Analyses – Apple Inc.

Apple Inc. was incorporated in 1977 in California. The company engages in the design and manufacture of mobile communication devices, media devices, and personal computers. It sells a variety of software, services, accessories, networking solutions, and third-party digital content and applications. The company's products and services include the iPhone, iPad, Mac, Apple Watch, Apple TV, iOS, macOS, WatchOS, tvOS, iCloud, Apple Pay, and a variety of accessories, as well as the Mac App Store, iBook Store, and Apple Music. The […]

Apple Inc. in Business History

Today’s society has expanded the use of technology tremendously throughout the last several years. With new things constantly emerging like smart watches, tablets, and wireless headphones, it is hard to keep up with it all. One multibillion-dollar company that is dispersed worldwide, has been able to keep up with these outrageously spiking trends. Apple Computers Inc. was founded on April 1, 1976 by college dropouts Steve Jobs and Steve Wozniak, who brought to the new company a vision of changing […]

Gun Laws – a Major Issue in Society Today

A major issue in society today is the topic of stricter gun laws and it creates many different controversies. The Second Amendment of the constitution allows citizens the right to keep and bear Arms, so why are people raging about the opposing views of others? Globally, people are debating on whether or not guns should be so easily accessed. According to the Crime Prevention Research Center, over 50 percent of murders occur in 2 percent of the nation's counties. With […]

Successful Business of Apple Company

Apple is the most successful company in terms of technology development. Their profits, and product growth have been transparent in our eyes. The company's capitalization has reached 1.003 trillion dollars. On other portals, the value of the company still did not exceed a trillion. At the same time on the website of the trading platform - Nasdaq - the company's capitalization has already exceeded 1.008 trillion dollars. Apple's phenomenal record is explained not only by the successful business and innovation […]

The People’s Platform: Taking Back Power and Culture

In The Digital Age, by Astra Taylor, presents two significant views that Taylor argues against the debate of how social media takes effect in the work of social production. The first view of position is the techno-optimist view which illustrates a positive view and can also be described as the Utopian view for technology and social production. The notion of free culture is for the techno-optimist view which is represented through social media openness that creates an equalized social ground […]

Decade Sports: Strategies for Industry Success

About Decade Sports is a private and an independent sports company that ensures the highest quality in arranging the international sports events. The quality thus provided is ensured that the clients businesses have sufficient scope for expanding and sustaining. The employees of Decade sports are scattered in offices in London, Barcelona and Berlin. Decade Sports is a 20 year old organisation in offering Sports hospitality and organising events at Global sporting events like Champions league, World championships in Football and […]

The Utilization of Sex in Advertisement

Introduction  The utilization of sex in advertisement seems to have expanded these days (Dianoux & Linhart, 2010) and perceived as vital yet extendable region of research (De Barnier & Valette-Florence, 2006). Moreover, such significance has turned out to be obvious in pretty much every organization around the globe where exceptionally aggressive condition has made organizations vigorously putting resources into utilizing offers in their ad endeavors, for example, sexist pictures, experiences, and sentimental issues. (Akhter, Abassi & Umar, 2011). Utilizing nakedness […]

Women’s Role in Society and Sexist Advertisements

"There are various issues that we want to solve by conducting this investigation. One of the issue suggested is that the way women are depicted in advertisements affects how women’s role in society is perceived, and how a woman should act and behave (Lafky et al., 1996; Lindner, 2004). There is a significant shift in society, where feminist try to break the norm of the common female body image by starting feminist movement such as #MeToo, a movement against sexual […]

Apple as One of the Biggest Companies on the Planet

Apple’s BackGround Apple Inc(formerly Apple Computer, Inc) was founded by Steve Jobs and Steve Wozniak on April 1, 1976. The company was later incorporated on January 3, 1977. Apple’s products are mainly consumer electronics, personal computers, software, servers. In addition, Apple is also a digital distributor, often distribute music, film, video, etc. In the last three decades, Apple Inc has been predominant manufacture of personal devices but found little success due to low market share in the 1990s. After Steve […]

The American Dream Today

In today’s society Americans thrive on materialism. The American dream is becoming more and more materialistic. America is a nation obsessed with shopping and buying unnecessary products. It doesn’t matter how much “stuff” we have its never enough, we need the newest thing out and we need it now. (take it for granted). It has become like a competition amongst everyone to get that newest/best product out there even though you might not need it. Do you really need that […]

Sport and the American Dream

Lifestyle branding, according to the documentary, is when the brand does not only promote their product but is inspired to seek the lifestyle of people. As an example, brands that we see today like Nike, Coca Cola, and Tommy Hilfiger, are marketing lifestyle and focused on promoting their brand by motivating people with desirable lifestyles instead of just focusing on promoting their product. Before this way of marketing by corporates, brands like Quakers would promote their product with these cartoon […]

Nehi Soda: a Fizzy Journey through Time and Taste

In the effervescent world of soft drinks, where brands rise and fall with the ever-changing tides of consumer preference, Nehi Soda stands as a testament to timelessness and nostalgia. While today's soda market may be dominated by big players with massive advertising budgets, taking a sip of Nehi transports us back to a simpler era, where regional brands held their own and flavored sodas were a novel treat. Originating in the early 20th century, Nehi Soda, pronounced 'knee-high,' was introduced […]

Dr. Thunder: the Intriguing World of Off-Brand Sodas

When you stroll through the beverage aisle of a supermarket, amidst the familiar logos and classic brands, you might spot a can that piques your curiosity: Dr. Thunder. At first glance, it might seem like a distant cousin of the more famous Dr. Pepper, but what truly lies beneath this off-brand label, and why does it intrigue so many? Dr. Thunder is not just a drink; it's a testament to the phenomenon of store brands and the intriguing world of […]

Apple — Environmental Analysis and Branding Strategies

Apple is a corporation that is best known for the sale of apple computers, iPods and iPhones. They are also known for the sale of computer software and other consumer electronics. Like any other company dealing with the sale of consumer product the corporation faces both external and internal forces. These internal and external environment are used to determine the position of Apple's corporation in terms of strength, opportunities, weaknesses and threats. The corporation then use the results of the […]

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117 Marketing Management Essay Topic Ideas & Examples

Inside This Article

Marketing management is a crucial component of any business organization, as it involves planning, implementing, and controlling various marketing activities to achieve the company's objectives. As a marketing management student, you may be required to write essays on various marketing topics to demonstrate your understanding of the subject.

To help you get started with your marketing management essays, we have compiled a list of 117 essay topic ideas and examples that you can use for inspiration:

• The role of marketing in achieving organizational goals
• The impact of digital marketing on consumer behavior
• The importance of market segmentation in marketing strategy
• The role of social media in marketing communication
• The concept of branding and its significance in marketing management
• The influence of celebrity endorsements on consumer purchasing decisions
• The effectiveness of influencer marketing in reaching target audiences
• The role of customer relationship management (CRM) in marketing strategy
• The impact of globalization on marketing management practices
• The importance of market research in developing marketing strategies
• The significance of pricing strategies in marketing management
• The role of advertising in creating brand awareness
• The impact of e-commerce on traditional marketing channels
• The importance of ethical marketing practices in today's business environment
• The role of product development in marketing strategy
• The effectiveness of guerrilla marketing tactics in reaching consumers
• The impact of cultural differences on international marketing campaigns
• The role of data analytics in marketing decision-making
• The importance of customer loyalty programs in retaining customers
• The effectiveness of content marketing in attracting and engaging audiences
• The significance of storytelling in marketing communication
• The impact of environmental sustainability on marketing strategies
• The role of customer feedback in improving marketing campaigns
• The importance of personalization in marketing communication
• The effectiveness of mobile marketing in reaching on-the-go consumers
• The impact of influencer marketing on brand perception
• The role of emotional branding in creating brand loyalty
• The importance of social responsibility in marketing campaigns
• The significance of customer retention strategies in driving long-term growth
• The effectiveness of experiential marketing in creating memorable brand experiences
• The impact of online reviews on consumer purchasing decisions
• The role of customer service in building brand reputation
• The importance of market positioning in competitive marketing environments
• The significance of strategic partnerships in expanding market reach
• The effectiveness of cause marketing in building brand authenticity
• The impact of visual branding on consumer perception
• The role of influencer partnerships in reaching niche audiences
• The importance of market segmentation in personalizing marketing campaigns
• The significance of customer lifetime value in marketing strategy
• The effectiveness of omnichannel marketing in reaching consumers across multiple touchpoints
• The impact of artificial intelligence on marketing automation
• The role of chatbots in enhancing customer service experiences
• The importance of voice search optimization in digital marketing
• The significance of user-generated content in building brand credibility
• The effectiveness of gamification in engaging audiences
• The impact of virtual reality on immersive brand experiences
• The role of augmented reality in enhancing product presentations
• The importance of influencer authenticity in building trust with audiences
• The significance of social proof in validating brand credibility
• The effectiveness of referral marketing in driving customer acquisition
• The impact of search engine optimization on website visibility
• The role of pay-per-click advertising in driving website traffic
• The importance of email marketing in nurturing leads
• The significance of content marketing in establishing thought leadership
• The effectiveness of social media advertising in reaching target audiences
• The impact of video marketing on audience engagement
• The role of customer reviews in influencing purchasing decisions
• The importance of influencer partnerships in reaching new markets
• The significance of affiliate marketing in driving online sales
• The effectiveness of retargeting campaigns in converting leads
• The impact of mobile marketing on consumer behavior
• The role of location-based marketing in reaching local audiences
• The importance of personalized recommendations in driving sales
• The significance of mobile app marketing in engaging users
• The effectiveness of chatbot marketing in automating customer interactions
• The impact of social media influencers on brand perception
• The role of user-generated content in building brand loyalty
• The importance of influencer partnerships in reaching niche audiences
• The significance of customer testimonials in building brand credibility
• The effectiveness of social proof in validating brand authenticity
• The impact of influencer authenticity in driving engagement
• The role of influencer partnerships in enhancing brand awareness
• The importance of influencer marketing in reaching younger demographics
• The significance of influencer partnerships in driving online sales
• The effectiveness of influencer collaborations in creating viral campaigns
• The impact of influencer partnerships on brand visibility
• The role of influencer marketing in creating authentic brand experiences
• The importance of influencer endorsements in building brand trust
• The significance of influencer partnerships in driving social media engagement
• The effectiveness of influencer marketing in boosting brand awareness
• The impact of influencer partnerships on audience reach
• The role of influencer collaborations in generating user-generated content
• The importance of influencer endorsements in building brand credibility
• The significance of influencer marketing in driving website traffic
• The effectiveness of influencer partnerships in converting leads
• The impact of influencer endorsements on consumer purchasing decisions
• The role of influencer marketing in creating brand loyalty
• The importance of influencer partnerships in building brand authority
• The significance of influencer collaborations in creating buzz around new products
• The effectiveness of influencer marketing in generating social media buzz
• The impact of influencer endorsements on brand sentiment
• The role of influencer partnerships in enhancing brand perception
• The importance of influencer marketing in creating emotional connections with consumers
• The significance of influencer collaborations in driving brand advocacy
• The effectiveness of influencer marketing in increasing brand visibility
• The impact of influencer partnerships on brand storytelling
• The role of influencer endorsements in building brand authenticity
• The importance of influencer marketing in shaping consumer perceptions
• The significance of influencer collaborations in fostering brand loyalty
• The effectiveness of influencer partnerships in driving word-of-mouth marketing
• The impact of influencer marketing on brand recall
• The role of influencer endorsements in building brand equity
• The importance of influencer partnerships in engaging new audiences
• The significance of influencer collaborations in building brand trust
• The effectiveness of influencer marketing in driving customer loyalty
• The impact of influencer endorsements on brand reputation
• The role of influencer partnerships in enhancing customer experiences
• The importance of influencer marketing in creating memorable brand moments
• The effectiveness of influencer endorsements in generating brand buzz
• The role of influencer marketing in shaping consumer perceptions
• The importance of influencer endorsements in building brand authenticity
• The significance of influencer partnerships in driving brand engagement
• The effectiveness of influencer marketing in increasing brand awareness
• The impact of influencer collaborations on brand sentiment
• The role of influencer partnerships in enhancing brand credibility

In conclusion, marketing management essays provide an opportunity for students to explore various marketing topics and demonstrate their understanding of key concepts and theories. By selecting a relevant and engaging essay topic from the list above, you can create a compelling and well-researched essay that showcases your expertise in marketing management. Good luck with your essay writing!

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Fine collection of free essay examples, paper samples and topics

Access a vast arsenal of free writing examples covering any subject or topic. Use these academic essay examples to draw inspiration or deepen your knowledge in various areas. Start exploring now!

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What Is a Marketing Essay

The definition of marketing essay describes it as a written piece, exploring product promotion in detail. Such pieces entitle authors to conduct research, study terms, and argumentation. Writing process engages cognitive abilities as well as analytical and critical thinking. While writing, students educate themselves and improve skills in writing and argumentation.

Creating a competent scholarly piece about commerce is always challenging for young authors. College kids should read various data sources and select credible ones. Data must be organized and structured beforehand. Presentation of data, argumentation, as well as reasoning also add many problems for authors. Such papers must be written in compliance with requirements following strict guidelines.

Free Marketing Paper Examples to Download

Website offers countless marketing essay examples of any size and complexity. Browse through a wide selection of topics, opinions, and formats. Each pdf sample is available for free with no registration. All papers were donated by former students. They demonstrate unique approaches to tackling this uneasy task.

Use these text samples as a source of inspiration, guidance, or templates. Extract wording, argumentation techniques, and convincing tactics. Reading sample pieces before writing brings fresh marketing essay ideas. Example articles present perfect language, strong structuring, and smart narration.

Learn new storytelling tricks and perfect personal writing skills by copying selected articles. Look how other students managed to create memorable, well-designed, researched pieces. You may need a human resource management essay; find it in our library. Apply new knowledge in custom papers – boost overall quality and final grades.

Marketing Reflective Essay Examples

A marketing reflective essay challenges authors with critical assessment and taking an analytical look. In reflective pieces, students demonstrate in-depth subject understanding as well as superb writing skills. Such qualities can be achieved either by time-consuming learning or by copying successful papers. Proposed examples demonstrate sublime knowledge of both the article's subject and vocabulary. Here’s how even one reading session of a free marketing essay pdf example can change a student’s style:

• Improved wording, incision

Learn new topic-specific vocables for a big improvement in morphological variability as well as readability.

• Better paper structuring

Check out modern effective methods or text design for more narrative consistency and coherency.

• Thorough informational support

Examine how each statement is backed up by credible information from trustworthy data sources.

Marketing Analysis Paper Examples

Marketing analysis essay takes it further. Similar papers consist mostly of critique and researched material. Students demonstrate extensive academic knowledge and analysis skills. Writing process starts with subject studying and reading competent data sources. A good author must design a clean structure. Create a diverse plan that’ll allow for in-depth coverage. Paper must be kept informative yet captivating. Readers should be entertained and eager to read more.

If you’re short on marketing paper ideas, read proposed paper samples. Articles were donated by students who got the highest scores for these pieces. They present a wide variety of possible topics and analytical approaches. Check out business essays and what made these works great in analysis quality and data presentation. Try indirectly copying smart tricks as well as effectively improving personal writing skills. Make your writing excellent!

Write My Marketing Essay for Me!

To all students out there, here’s a short essay writing marketing online guide. Skim through it, then follow each step to create unique, competent scholarly works.

• Conduct in-depth research. Study all available data regarding the article's subject before essay writing in marketing. Thorough subject exploration is important.
• Arrange arguments. Carefully select only credible, relevant, and important data. Separate it from unchecked or controversial for better academic value.
• Design an outline. Plan narration by creating an article’s structure. Specify which data is mentioned and where. Follow this outline while writing.
• Make drafts. Write two-three versions of your article. Each one will be closer to perfection. After you’re satisfied with the achieved results, do the next step.
• Edit mistakes out. Proofread an article to eliminate spelling errors, grammar faults, and word repetitions. Check for plagiarism to be sure your article is unique.

If you need more help – contact us directly. Our service will be happy to help you tackle this uneasy marketing essay writing assignment.

Great Marketing Essay Topics Ideas

Want more assistance with finding new marketing topics to write about? The chance of creating an interesting scholarly piece significantly improves if the topic is fascinating. Select such a topic in marketing that you’d be eager to share thoughts. With that said, here’s a list of great paper subjects:

• How can consumers protect themselves from viral advertisements?
• Direct sell or a hidden call-to-action? Describe pros/cons of each approach.
• Explore effective methods of selling a bottle of water to a drowning man.
• Online product promotion as a part of modern retail strategies.
• Explain how advertisements can be more effective on social media.
• Business model of TikTok – analyze it in detail.
• How can a company create its image and earn clients’ loyalty?

Hint: Marketing is closely related with communication. So, browse more than one essay on communication in our database. 

Topics Related to Marketing

Picking one of marketing related topics instead of purely market-targeted gives additional possibilities. Students get a wider variety of arguments and more abilities to showcase particular knowledge. Subject-related articles develop cognitive skills as well as teach the concept application. We’ve compiled some marketing paper topics that are not entirely about marketing:

• How can kids improve revenues of a lemonade stand?
• Now people are products big companies buy/sell.
• Where to find the best customer for your business? (Consult: essay about business management .)
• Explore first forms of advertisement in Ancient Rome.
• Small entrepreneur struggles of the 21st century.
• How symbols are used in advertising/selling?
• Who was Steve Jobs – market genius or a fraud?
• Instagram and TikTok as the best platforms for selling stuff.

FAQ About Marketing Essays

Numerous free essays on marketing and related subjects are available to any internet user. The website offers countless options for each student to select the right paper sample. Download them as pdf files or examine free samples online. Use these free papers to improve personal grades and perfect writing abilities.

Short papers on marketing focus on densely packing information. Such articles require immense writing skills and experience to complete. Brief papers often are the hardest ones since all the data must be squeezed into a tiny amount. Multiple examples of short scholarly pieces can be downloaded free from this website.

Successful essays on marketing are started with topic statement sentences. Authors supply readers with essential information necessary for text understanding. The first paragraph only hooks attention without providing any concrete facts or arguments. Look at examples for guidance and inspiration. Samples showcase various takes on the article's introduction – choose yours!

All proposed essays about marketing were already submitted by their authors. The papers you see were donated by students. Copy-paste will result in poor originality percentage and grades. Teachers use plagiarism checkers on each submitted work. If you’re aiming at something better than “F”, you better write unique works.

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How To Write Marketing Essay

Table of Contents

How To Write Marketing Essay (Complete Guide)

• Introduction writing
• Body paragraphs writing
• Conclusion writing
• Outline example

Marketing essays or marketing papers are one of the most common types of essays a student will encounter in her life. This is because papers on marketing are not only considered school requirements but are mostly used in the professional field. Marketing essay writing is a very indispensable skill in the field of business, administration, and the like. More particularly, marketing essays are very detailed and well-researched because of the fact that their main purpose is to provide a comprehensive and step-by-step plan for their readers about how to take persuasive action toward customers and clients in purchasing their product. However, because of its sheer complexity and importance, most writers are daunted with the idea of writing one. Thus, in order to help you, below are some marketing essay writing guides and tips to get you started.

Marketing essay outline

In order to write a good marketing essay, it would be best to have a solid and well-founded structure. To be able to do this, one of the most common techniques is marketing essay outlining. As the term implies, this technique provides an outline for a marketing essay, so one can easily form their ideas, set their milestones, and achieve their goals without missing them. In other words, this outline provides the writer with a checklist of the things/ideas/opinions which he/she forgot and makes sure that they would be covered throughout the text.

Below is an example of a marketing essay outline about the topic “how to boost sales in the supermarket’s kid’s department section?”

Boosting sales in the Kid’s department section

• Background context
• Statement of the problem
• SWOT (Strengths, Weaknesses, Opportunities, and Threats) overview of the problem
• Thesis statement (quick overview of your solution)
• The significance of the proposed solution
• Supporting evidence and case studies from the same context
• Projected result/milestones
• Potential risks and crisis management strategies

How to start a marketing essay

By following the outline stated above, one can now easily write an essay draft to help answer what is perhaps the most difficult question any writer could ask, which is, “how to start a marketing essay?” As most of us are already aware, a marketing essay technically starts with an introduction. Outlines are simply a way to help you get started and focused throughout the course of your paper, while a marketing essay introduction actually sets the trajectory of your paper and guides the readers as to what they should expect by the end of the paper. Listed below are some tips as to how to write an effective marketing essay introduction.

Tips on writing a marketing essay introduction:

• Make sure the main point/goal of your marketing essay is stated
• Point out what interventions should be done by the end of the paper
• State the SWOTs and discuss how would you plan to utilize/tackle it in the succeeding parts of your paper

After working on your introduction, the next step is writing the body of your marketing essay. Technically, the main body paragraph is where you expound on what you’ve stated in your marketing essay introduction. In other words, this is where you provide argumentative support for the SWOTs and the interventions (planned solution). One important note that everyone should be aware of is all of these paragraphs in the body should support your main idea until you have reached your conclusion.

Listed below are some indispensable tips on how to write the body of a marketing essay:

• Always make sure each paragraph starts with an idea (which either supports the previous paragraph or the main topic in general) and succeeds with sentences that support the main idea.
• Keep the number of words per paragraph to about 300-400 words
• Use transition words to smoothly shift from one topic to another. Some examples of transition words are; and, nevertheless, furthermore, nonetheless, thus, therefore, etc.

After working on the main paragraph and building up your ideas, the next step is writing the conclusion for a marketing essay.  Mainly, a conclusion is where you again point out your ideas during your introduction and make a firmer claim about it (since you’ve already proven your point during the body).

Aside from this, here are other tips on how to conclude a marketing essay:

• Make sure you’ve pointed out every detail/argument stated in your main body
• Be firm about your point and discuss why it should be taken into consideration
• Visualize a projected result of your planned intervention, based on the data that you’ve found in your body
• Identify the risks which your intervention might bring

Sources for essay choice

In choosing the sources for your marketing essay, it would be best to remember that, just like any other kind of academic and professional essay, looking for credible, if not, academic sources. As a student, looking it would be best to look for these resources in your local or university library or even on the internet by searching for online journals.

Finalizing essay

Writing a marketing essay is not a simple task. The repercussions of the interventions which you’re trying to propose might become a big letdown for the company, especially if you did your research halfheartedly. Thus, in order to finalize your essay, remember that it is always of prime importance to proofread your work, and ensure quick but easy revisions could be done with it.

Modern marketing: What it is, what it isn’t, and how to do it

What does “modern marketing” mean to you? We can all probably think of a clever digital campaign, an innovative app, or some inspired creative work shared across multiple channels.

Stay current on your favorite topics

While these examples contain some of the hallmarks of modern marketing, in our view it is much bigger than that. Modern marketing is the ability to harness the full capabilities of the business to provide the best experience for the customer and thereby drive growth . In a recent McKinsey survey , 83 percent of global CEOs said they look to marketing to be a major driver for most or all of a company’s growth agenda.

Delivering on this promise requires a whole new way of operating. Marketing departments need to be rewired for speed, collaboration, and customer focus. It’s less about changing what marketing does and more about transforming how the work is done. Based on successful cases we’ve seen, we estimate that making this change can unlock 5 to 15 percent of additional growth and trim 10 to 30 percent of marketing costs.

Where to start

In our experience, most senior leaders understand that marketing has to modernize, but they are less sure what specifically that means. Too often, they focus on a handful of initiatives or capabilities and then grow frustrated when the promised value doesn’t appear.

For this reason, it’s crucial to have a clear view of what constitutes a model for modern marketing (Exhibit 1). While each of these components is familiar, we have found that the clarity of seeing them organized into a cohesive model gives leaders a better sense of how to track all the elements and how they should work together.

That clarity is crucial as leaders develop plans and programs to modernize each of the capabilities and enablers (Exhibit 2). The traditional way to create content, for instance, is to roll out periodic, one-size-fits-all campaigns that can be modified only to a limited extent. On the other hand, a modern marketing organization has systems that allow for large volumes of messages and content to be constantly created, monitored by performance analytics, and then adjusted as needed. Take personalization. It used to mean broad offerings and experiences across large consumer segments. Today, the goal is to leverage data from all consumer interactions to creatively deliver as much relevant one-to-one marketing as possible.

While most CMOs we know have made progress toward developing modern marketing organizations, many are discouraged by a lack of progress. We have found that the core issues are the absence of a commitment to the full suite of changes necessary and a lack of clarity about dependencies. Without that understanding, we find that teams tend to naturally gravitate to working on things they know best or are most excited about, ignoring other elements. This creates blind spots in the transformation process that lead to delays, frustration, and, ultimately, a loss of value. Modernizing marketing capabilities, for example, requires an upgrade of four key operational enablers. But a successful transformation won’t succeed without three mindset shifts that provide a foundation for change.

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Mindsets: thinking like a modern marketer, modern marketer: rebecca messina.

Rebecca Messina, former CMO of Uber and Beam Suntory, discusses what it means to be a modern marketer.

What should CMOs keep in mind as they think through their modern marketing model?

CMOs should keep in mind that they are leading a journey and that this evolution will continue. Help your organization see milestones big and small, and help people get comfortable with the idea that they may never be “done.” For marketers, being modern is about being current and relevant, and the organizations we are building, like our brands, have both a timeless and timely nature.

What are the two or three essential capabilities for CMOs to focus on?

The capability focus for each CMO will differ by business and/or industry. That said, there are three critical capabilities that I believe should transcend industry and be a focal point for CMOs to become modern marketers:

• Strategy and insights. Strategic direction and insights are the fuel the team needs. They provide partners, agencies, and internal cross-functional teams with the clarity they need to do their best, most differentiated work. If they are weak or not aligned with business strategy, the teams will burn resources in changing direction often.
• Talent management. As leaders, we must create the conditions for others to thrive and ensure that our teams are well selected, motivated, rewarded, and developed. That will help us put the best teams in place and empower them to do their best work every day.
• Data and technology. Whether your team is best in its class or at the start of its journey, you have to stay sharp about data and technology. Playing catch-up here is very hard.

What advice do you have for CMOs making the transition to modern marketing?

No marketer, I hope, wants to “sit still,” but change or evolution toward the unknown can be daunting for teams that have operated with a certain model for a long time. Start somewhere and keep the team grounded in what is familiar, while showing them the path to what is new and what you expect of them in terms of capability development.

What is most exciting to you about the transition to the modern marketing model?

This is a very exciting time to be a marketer. We can do things we have never done before, faster than ever, and we can measure and understand more than ever about the effectiveness of our plans. Above all, we are privileged to have a new level of potential consumer understanding. It’s our duty to respect it and use it to bring empathy to our work.

What pitfalls should CMOs watch out for as they move into the modern marketing world?

The pitfall is falling in love with data and automation and letting that replace our creativity, our imagination, and our empathy. Those are some of the most unique attributes that a marketing team can bring to the business. We can fall into the trap of being so excited about all that we can now measure and automate that we can easily lose sight of that core capability of marketing. The magic is in bringing these worlds together.

Before embarking on a modern marketing transformation, there are three mindset shifts that are necessary to enable change. (For more on mindsets from the former CMO of Uber and Beam Suntory, see sidebar “Modern marketer: Rebecca Messina.”)

1. Unifier mindset

To drive growth, marketing leaders must work collaboratively with diverse areas of the company, from sales and product innovation to finance, technology, and HR. In fact, our research has shown that CMOs (or those in a similar role, such as chief growth officer or chief customer officer) who function as “ unifiers ,” leaders who work with C-suite peers as an equal partner, drive greater growth than those who don’t. Unifier CMOs adopt the language and mindset of other C-suite executives, articulate how marketing can help meet their needs, and ensure that they understand marketing’s clearly defined role. Moreover, this creation of productive, collaborative relationships doesn’t end at the C-suite. Marketing leaders should role model—and set expectations for—how each member of the marketing team should collaborate seamlessly with colleagues in other functions.

2. Customer-centric mindset

Putting customers first is not a new idea, of course. What’s different today is that marketers have unequivocal evidence that meeting customers’ needs creates value and delivers competitive advantage. Modern marketers must also be aware of the challenges of complexity and scale they must meet to achieve customer-centricity. They involve commitments to several elements: a design-thinking approach to solving customer pain points and unmet needs; a centralized data platform with a unified view of customers, culled from every possible touchpoint; the continuous generation of insights from customer-journey analytics; the measurement of everything consumers see and engage with; and the hiring and development of talented people who know how to translate insights about customers into experiences that resonate with customers.

The first step is to realize that customer segmentation goes deeper than you think. The best marketers are developing capabilities for efficient engagement across numerous microsegments. By doing this, marketing organizations can better understand the motivations and behaviors of their most valuable customers. They can also organize their efforts around acquiring more of them and creating greater loyalty.

3. Return on investment (ROI) mindset

Digital channels and improvements in analytics and data science now make it both possible and necessary for marketers to be accountable for delivering value across all channels. To operate with an ROI mindset, everyone needs to operate as if the money they are spending is their own. This means closely monitoring investments, putting in place standards to identify those not generating value, and creating a culture of accountability in which underperforming investments are scrapped. Such financial rigor will not only help marketing fulfill its mandate as a growth driver; it will also build credibility with the CFO, unlock additional investment, and demonstrate marketing’s value to the entire company. One streaming company, for example, has built into the core of its culture continuous A/B testing of hundreds of variants of its website and apps and measuring their impact on viewing hours and retention. To support this, each product team has its own embedded analytics talent.

Marketing’s moment is now: The C-suite partnership to deliver on growth

Enablers: operating like a modern marketer, where are you on your journey to modern marketing.

Answer options below define the most advanced (Level 5) and least advanced (Level 1) marketing activities.

Strategy & insights

Question: What is your approach to brand strategy and customer insights, and how has it changed over the past several years?

Level 1: We refresh our brand strategy every two to three years. Primary research and focus groups are used to generate insights that are loosely translated by frontline marketers.

Level 5: We refine our brand strategy at least annually, and all marketers fully understand how to activate traditional approaches plus advanced analytics and real-time sources of insights.

Creative & content

Question: How do you manage creative and content strategy, production, and optimization?

Level 1: We focus on creating several core campaigns. We do not have extensive variations of creative or content, in part because we have not figured out an efficient way to do so.

Level 5: We have an effective content supply chain, are able to create versioning and transcreation. We use AI tools to augment our content production and optimization.

Media & channel activation

Question: How are you delivering your messages to customers across paid-, owned-, and earned-media channels?

Level 1: Each media channel is planned and managed independently by specialized teams, sometimes with little to no interaction.

Level 5: We plan and execute omnichannel with defined strategies of how channels work together; we also generate and amplify earned media through paid and owned activities.

Customer experience & personalization

Question: How are you delivering relevant and personalized experiences to various customer segments?

Level 1: We deliver several broad experiences across large customer segments, with limited personalization.

Level 5: Experiences are customer-centric and personalized across channels and the customer life cycle, steeped in a deep understanding of customer needs and pain points.

Measurement & marketing ROI

Question: How are you measuring and optimizing your marketing activities and media spend?

Level 1: We don’t measure holistically, periodically running media-mix models, and for digital, we measure last-touch attribution and reallocate media dollars approximately quarterly. Each campaign has clearly defined KPIs.

Level 5: We use customer-level omnichannel MROI analytics, enhanced with third-party data, and we optimize campaign parameters on a weekly basis. We have automated dashboards at various levels of granularity for different stakeholders.

Product & pricing

Question: How have the voice of the customer and advanced analytics influenced product development and pricing strategies?

Level 1: We are a product-centric organization, and our products and pricing decisions are largely isolated from our key consumer insights and go-to-market capabilities.

Level 5: Our product portfolio is evolving based on active consumer insights and analytics. Pricing is driven by a combination of research and analytics within operational constraints.

Organizational design & culture

Question: How are the culture and organization model evolving to support the modernization of your marketing capabilities?

Level 1: Our marketing organization and culture have not changed significantly beyond adding new digital capabilities.

Level 5: Our culture has changed significantly to nurture modern marketing talent, and our organization model elevates and emphasizes functions such as analytics, consumer insights, and marketing operations.

Agile way of working

Question: How have your day-to-day marketing processes changed to drive speed, experimentation, and measurable results?

Level 1: Our teams are structured by function with managers who ensure key processes and quality control are followed. It often takes many weeks, sometimes months, to get campaigns out the door.

Level 5: Our teams employ agile principles to operate cross-functional teams that have relative autonomy and are able to execute and scale tests in weeks or even days.

Talent & agency management

Question: Do you have a clear point of view on which marketing capabilities should be in-house versus outsourced and how they should be managed and incentivized?

Level 1: We have not reviewed our talent/ agency resource model in the past two years and do not match marketing resources to business outcomes (eg, revenue, customer growth, customer lifetime value, etc.).

Level 5: We have a clearly defined model for which capabilities are insourced, and we reevaluate this often. All resources, internal and agency, are held to the expectation of specific business outcomes.

Data & technology

Question: How are you managing and integrating marketing and advertising technology to drive marketing outcomes?

Level 1: Marketing technology is owned and managed by IT, and core advertising-technology capabilities are owned and managed by the agency. There are gaps and sometimes a lack of transparency.

Level 5: Marketing defines the use cases and works closely with IT to architect and manage the martech stack and unified customer-data platform.

To modernize marketing’s capabilities, marketing organizations need to upgrade four key underlying operational enablers. (For more on questions that could help your organization understand how far it has to go, see sidebar “Where are you on your journey to modern marketing?”)

1. Organizational design and culture: Turning mindsets into behavior

To support modern marketing behavior, companies can take a number of practical actions, including the following:

• Incentivize group success. Since delivering value to the company is a cross-functional team sport, marketing organizations need a culture focused not just on individual achievement but on shared goals, team performance, and accountability. This means changing how marketing organizations reward, acknowledge, and evaluate talent, such as the inclusion of cross-functional team key performance indicators (KPIs) tied to individual compensation. Top talent should also feel a sense of purpose and motivation, derived from an environment that delivers energy and enthusiasm. None of this happens by chance.
• Elevate consumer insights and analytics. Because customer-centricity and ROI mindsets are critical for modern marketers, customer insights and analytics can’t be support functions within marketing. In a modern marketing organization, they will have a prominent and visible role and a leader who reports directly to the CMO. This serves as a reminder that the voice and behavior of the customer must be at the center of everything and that no marketing activities should be executed without the backing of relevant insights and the ability to measure performance.
• Accelerate marketing operations. Marketing operations is a backbone function, essential for a modern marketing organization to move with speed and flexibility. To make sure that marketing spending, technology, and processes are all managed to deliver maximum impact and efficiency, the best companies have installed a marketing operations lead, also reporting to the CMO. In some cases, marketing operations will exist as a shared service or central function across marketing. In other cases, it will be distributed across numerous operating units to provide autonomous execution capabilities. We’ve seen marketing operations provide a 15 to 25 percent improvement in marketing effectiveness, as measured by return on investment and customer-engagement metrics. One global financial-services company, for example, figured out that by accelerating the delivery of IT-dependent functions to marketing, it was able to generate an extra 25 percent of revenue. That was worth $100 million per year .

2. Agile marketing at scale: Getting serious about moving beyond pilots

By far the biggest change to marketing’s organizational design is the shift to agile.

As a decentralized, cross-functional model, agile is critical for operating with speed. Even the most digitally savvy marketing organizations have experienced revenue uplift of 20 to 40 percent by shifting to agile marketing . Small teams of people, called squads, work in the same place and have decision-making authority to execute highly focused tasks. Organizing squads around specific customer objectives ensures that everyone on the team is connected to the customer. Giving squads clear KPIs, such as a volume of new customers or specific revenue goals, ensures that everything is measured and evaluated. Marketing organizations that adopt agile have moved anywhere between 50 and 70 percent of their work to this more streamlined and accountable approach, quickly cutting loose anything that isn’t creating value.

Scaling agile marketing, however, entails more than flattening out an organization chart or establishing cross-functional collaboration. Squads need to have supportive participation from departments such as legal, IT, finance, and often agency partners as well. Without this broader organizational support, agile teams are confined to small pilots with limited impact. At one bank, for instance, the legal department and controller’s office were resistant to providing staff to agile marketing teams because of competing priorities. Marketing leadership knew their agile approach wouldn’t work without the other functions, so they invested sufficient time with each function’s leader to articulate how the agile team would work, what value would be generated, and how it would support the business’s overall goals. This effort gave functional leaders enough confidence in the process that they agreed to provide people to the agile squads.

3. Talent and agency management: A constant balancing act

Given the complexity of marketing today and the range of capabilities needed, marketers need a new talent strategy built around three elements:

• Insource mission-critical roles. While there is no single model for the functions a marketing organization should handle itself, insourcing usually makes sense when there is a desire for ownership of data and technology; when companies seek strong capabilities in a certain area; or when insourcing will greatly accelerate the speed to market and allow for the constant creation, testing, and revision of campaigns.
• Hire “whole-brained” talent. Today’s in-house roles require a broader skill set, with a balanced mix of left- and right-brain skills. This means, for instance, content producers and experience designers who are comfortable using data, and data-driven marketers who are willing to think outside the box and move closer to consumers. McKinsey research shows that companies able to successfully integrate data and creativity grow their revenues at twice the average rate of S&P 500 companies. Most importantly, modern marketing organizations don’t need managers to manage people; they need people to manage output and track performance.
• Foster an ROI-focused management style. In an environment where autonomous teams are given the ball and asked to run with it, managers need to be comfortable setting KPIs, overseeing output, and tracking the performance of agile teams.

4. Data and technology: An obsession for looking ahead

Marketing metrics have traditionally looked backward to unearth insights about past behavior and measure the effectiveness of current campaigns. Modern marketing organizations use data analytics to look ahead. They anticipate unmet consumer needs, identify opportunities they didn’t know existed, and reveal subtle and addressable customer pain points. Data analytics can also predict the next best actions to take, including the right mix of commercial messages (for cross-selling, upselling, or retention) and engagement actions (content, education, or relationship deepening).

To do this, data must be centralized and easily accessible so that activity in one channel can immediately support real time, or near-real-time, engagement in another. Instead of the traditional approach, where IT takes the lead in data management, marketing leaders should work with IT leaders to develop a shared vision for how data will be accessed and used. This starts with the CMO and CTO/CIO collaborating closely on a business case and road map and then rallying the needed support from across the organization.

Because the pace of change in the marketplace continues to accelerate, becoming a modern marketing organization must be a “now” priority. Leaders unsure about the need to move aggressively toward this new model might bear in mind a character in Ernest Hemingway’s novel The Sun Also Rises, who is asked how he went bankrupt. “Two ways,” he answers. “Gradually, then suddenly.”

Sarah Armstrong is an alumna of McKinsey’s Atlanta office, Dianne Esber is a partner in the San Francisco office, Jason Heller is an alumnus of the New York office, and Björn Timelin is a senior partner in the London office.

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Crafting tons of Marketing Department papers is an inherent part of present-day studying, be it in high-school, college, or university. If you can do that unassisted, that's just awesome; yet, other learners might not be that savvy, as Marketing Department writing can be quite troublesome. The directory of free sample Marketing Department papers exhibited below was set up in order to help embattled students rise up to the challenge.

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Primary and Secondary Audience

The primary audience of the communication are the members of the marketing department that need to be convinced with the new web based appraisal system and the way it would simplify their appraisal system. The secondary audience of the communication is the VP of marketing. As the presentation will also ensure to the VP of marketing that he can trust the new system as an upgrade.

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A career in sales and marketing requires a distinctive set of skills and responsibilities. Some of the needed skills are acquired through classroom studies while others are natural. To understand my strengths and weaknesses, a series of tests were carried out. These tests were meant to assess the extraversion, agreeableness, conscientiousness, emotional stability, and openness-to-stability. The other test was intended to assess the emotional intelligence. In this paper, I will evaluate the results and discuss methods that will be used to ensure that my career aspiration is achieved.

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Career Objective:

Short Term: To be placed as a Senior Executive or Assistant Manager in the Customer Relations or Marketing department at an organization of repute where I may be able to utilized as well as develop my customer relations and marketing skills.

Long Term: To further my educational qualifications and work experience in order to grow into a senior managerial role and eventually head the marketing department of a reputed organization.

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Product Marketing Essay Examples & Topics

Product marketing is the process of taking a product and launching it into a market. This process takes place in the beginning of a product’s life cycle. Product marketers have to understand the product and the customers that it will reach.

Introduction of a new product consists of five steps.

The first step is discovery, where specialists conduct research. The next stage is planning: the team comes up with an effective marketing strategy. It is followed by definitions, where the customers are identified. Then it is time for the preparation stage, where campaigns are developed. Finally, the product launches, and it is time to monitor it to ensure its growth.

In your product essay, you might want to focus on product marketing strategy development. Another option is to discuss the essential product management issues. Want to know more about how to promote a product? Essay examples, topics, and writing tips are collected here. In this article, our IvaPanda experts have broken down how to write a successful product marketing essay. We listed some advice on how to describe any item that needs to be marketed and sold. Furthermore, on the page, you will also find product essay examples.

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To sell a particular product, you have to advertise it effectively. If you are studying marketing, you are very aware of that fact. However, you should also be mindful of writing a clever description of the item you’re advertising. An accurate and complete product description leads to the selling of a product. Essay examples analyzing such advertisements can be found below. Here, we will explore how to describe a product correctly.

Here are some ground rules:

• Determine your audience.

Before you can begin selling your item, you need to know to whom you’re selling it. Promoting a product cannot be accomplished without identifying your target audience. To do this, you need to get into the heads of your customers. Think of their interests, why they want your product, which features they would pay most attention to.

• Think of the product’s benefits.

With your buyer in mind, imagine what parts of your product are of the utmost importance. This will be the basis for your product promotion. Your audience needs to know how you can improve their lives. Mention the quality of the product and its unique selling point.

• Try a story-telling technique.

The days of personal selling door-to-door are over. Yet, you can still try to appeal to your customers. Their emotions will still influence their purchase, so try to call to them by being as precise as possible. Mention all the features that will be relevant. Ensure that you allow them to visualize their experience with the product.

• Work on the wording and tone.

Your sales letter needs to sound convincing but not overbearing. Try being as natural as possible in your wording, as though you’re working retail and selling the product face-to-face. At the same time, don’t shy away from using powerful words. Make sure your phrasing will elicit a strong emotional response from your audience.

• Make sure it’s easy to skim.

In the day and age of social media, people are surrounded by information. There isn’t enough time in the world to absorb it all. So, ensure that your description is easy to skim. Keep your introduction and conclusion short, use bullet points, and break your text into paragraphs. Our summarizer tool can help you see your essential arguments.

• Add keywords and images.

Remember to review your text to check that it is optimized for search engines. After all, that is how most people will stumble upon it! Make sure to add decent, quality images that capture your product design. They are just as important as the full item description.

Even if you have read through different examples of essays about products and marketing in general, you might still have questions. For example, how do you create a correct paper structure? What is product-market research? Should you include it in your essay? In this section, see how to start your marketing essay.

Here are some tips on how to write an essay about a product:

• Introduce the product. This is the stage where you develop a relationship with your reader. Show your audience that you understand them and start to familiarize them with your item. They don’t have to know the history of the product development – just the context.
• Address the problem. In other words, formulate your thesis statement. Think of an issue that you could describe. Or consider ways to improve your product. You can approach this through tools such as marketing mix. Our thesis generator can help you formulate it.
• Describe the product in question. In the body of your essay, you need to capture the essence of your item. You can think about it in terms of a product launch. How do you sell it to the customers? Be specific, and don’t forget who your audience is.
• Evaluate the product’s features. Imagine what kind of service or benefit your readers might receive from it. Don’t forget to mention key details. For example, imagine you’re talking about a local product. Acknowledge a few different alternatives available on the market to validate your research.
• Conclude your assessment. To round up your essay, deliver your final verdict on the product. Mention whether you think the price-to-quality ratio is worth it. Your product essay has to be valuable to those who read it, so be candid and thoughtful.

Thank you for reading! We wish you all the best with your paper. Now, you can proceed to read our examples of essays about product below.

339 Sample Essays on Product Marketing

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City Marketing : Case: Moscow

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Brand Resource Center

University Communications and Marketing

Physical Address: 875 Perimeter Drive MS 3221 Moscow, ID 83844-3221

Phone: 208-885-6291

Fax: 208-885-5841

Email: [email protected]

John Barnhart

Senior director of marketing & creative services.

Hays Hall 208-885-7009

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Brand marketing manager.

Katie Dahlinger

Social media manager.

Forney, Room 203 208-885-6160

Holli Sampson

Content marketing strategy manager, vandal storytelling machine.

[email protected]

Kevin Townsend

Social media coordinator.

Forney, Room 201 [email protected]

Madyson Cessnun

Marketing data analytics coordinator.

Forney, Room 203 [email protected]

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Adam stoltz, director of enrollment marketing.

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Lindsay Brown

Assistant director of enrollment marketing.

Bruce Pitman Center, Sawtooth Room 208-885-8940

Amber Spence

Crm marketing manager.

Forney Hall, Room 203A 208-885-6224

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College of Agricultural and Life Sciences Ag Science 18B 208-885-5067

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Communications and marketing strategist.

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Cindy Barnhart

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Location: Mines 228

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Alissa Korsak

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Megan Snodgrass

University of Idaho Coeur d'Alene

Joseph St. Pierre

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Man charged with attacking Moscow Mills police officer while using 11-year-old girl as human shield

MOSCOW MILLS, Mo. (First Alert 4) - A Troy, Missouri, man is charged with attacking a Moscow Mills police officer while using an 11-year-old girl as a human shield and injuring a Lincoln County deputy who arrived to help.

Lincoln County prosecutors on Friday charged Jeffery M. Price, 34, with two counts of first-degree assault for injuring the officers and counts of felony kidnapping, burglary, drug possession, and resisting arrest related to the incident. He is confined in the Lincoln County jail on a $1 million cash-only bond.

Moscow Mills Police said in charging documents that an officer responded to a call that Price was banging on a door because he thought it was his ex-wife’s residence and she was inside. A witness told the officer that Price was somewhere in the neighborhood and the officer began looking for him.

The officer spotted Price sitting on the steps of a residence and as she yelled at him, he fled inside. When the officer entered the residence, Price allegedly grabbed an 11-year-old girl inside the home and told the officer to get out.

Price mimicked that he had a gun pressed against the girl’s neck and used her as a human shield as he moved toward the officer, according to police. He then allegedly struck at the officer, who was able to free the victim.

Police said Price then began to assault the officer, locking the door and telling her to “stay here.” He allegedly continued to assault the officer while blocking the door so she could not leave.

According to police, the officer told Price she did not want to hurt him and tried to de-escalate the situation. However, Price began attacking the officer again.

As he did, two Lincoln County deputies forced their way into the residence and were able to take Price to the ground. He was handcuffed after deputies deployed a Taser.

Police said the officer suffered severe swelling to her head and was transported to the hospital. One of the deputies also suffered two broken fingers during the arrest.

A bag of a white substance believed to be methamphetamine was found in Price’s pocket, police said.

Police said in charging documents that Price had been released from prison on parole about a week earlier.

According to the Missouri Department of Corrections website, Price was most recently serving sentences for stealing by physically taking and third-degree domestic assault.

An initial court appearance has not been set.

Copyright 2024 KMOV. All rights reserved.

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