things to research before an interview

12 Effective Ways to Research a Company Before an Interview

• Early Career

In preparation for your next job interview, we’ve gathered insights from top professionals, including HR executives and CEOs, to offer you the most effective strategies for researching a company. From analyzing employee social profiles to utilizing LinkedIn for company insights, explore the twelve comprehensive strategies these experts recommend for a deep dive into your potential employer’s world.

Analyze Employee Social Profiles

Observe active social media channels, check crunchbase for financial history, conduct informational interviews, research interviewers and company staff, study the company’s digital footprint, review website, reports, and employee insights, utilize glassdoor for candid feedback, leverage official channels and employee reviews, read between the lines of company communications, compare company with industry competitors, utilize linkedin for company insights.

Drawing from my dual background as an HR professional with five years of experience and an HR writer with four years under my belt, I’ve developed a keen eye for assessing company cultures and work environments beyond the company’s LinkedIn page and traditional review sites like Glassdoor. 

A key strategy is to closely observe how employees discuss their work environment and culture on their personal LinkedIn profiles. This approach offers authentic insights into the company culture, beyond what is officially presented.

For instance, recurring mentions of overtime, burnout, or high stress levels among employees are clear red flags, indicating a potential culture of overwork. Conversely, posts celebrating team achievements, work-life balance, or professional development suggest a positive, supportive environment. Such nuances provide valuable, candid insights into the company’s real culture, guiding you toward making a well-informed decision about your potential workplace.

Maheen Kanwal , HR Executive, B2B Tech SaaS Copywriter, Founder, Call to Authority

Assess the socials that they’re most active on so that you can really get a sense of what makes them ‘tick’, and what they’re likely to respond positively to. For example, if they have an office dog, then you can share your mutual love of dogs, or if they’re working on a certain project that they’ve shared, then you can comment on that project specifically.

Tracey Beveridge , HR Director, Personnel Checks

If you plan on working for a start-up, a scale-up, or a rapidly growing organization, I strongly recommend looking at Crunchbase to see their financial history. A great many privately owned companies survive almost entirely on venture capital, and the availability of this capital is paramount to their continued existence. 

Crunchbase outlines a company’s investment history, providing powerful insight into where the money is coming from. Consequently, when applying for jobs, it’s always worth keeping an eye on how much funding they have received, and for two reasons. Free-flowing funding means that salaries are likely to be paid as promised, as they are unlikely to run into financial problems in the short term. But also, if venture capital firms are interested in investing, this suggests the organization has something special going on, which is a positive sign.

Oliver Savill , CEO and Founder, AssessmentDay

One strategy I highly recommend for thoroughly researching a company before an interview is to leverage informational interviews with current or former employees. While online resources provide valuable information, speaking directly with individuals who have firsthand experience with the company can offer unique insights and perspectives.

Start by reaching out to your professional network or utilizing platforms like LinkedIn to identify individuals who currently work at or have previously worked for the company. Politely request a brief informational interview where you can ask questions about their experiences, company culture, values, and any other relevant aspects.

During the informational interview, focus on open-ended questions that encourage detailed responses. Inquire about the company’s mission, recent projects or initiatives, workplace environment, team dynamics, and growth opportunities. Additionally, ask about challenges they’ve faced and how the company addresses them, as well as any advice they have for potential candidates.

Listening attentively to their responses can provide valuable insights beyond what you might find in official company materials. Pay attention to recurring themes or sentiments, which can help you better understand the company’s culture and values.

After the informational interview, take notes and reflect on the information gathered. Compare it with other research sources, such as the company’s website, news articles, and employee reviews, to gain a comprehensive understanding.

Daniel Jorge , Senior Consultant, EC1 Partners

At the end of the day, companies are made up of people. It’s super important before an interview to do research about the people you’ll be speaking with. Just five minutes of Googling can do a lot… Look at their LinkedIn page (maybe you have connections or education in common) and find something interesting to discuss.

I’ve interviewed hundreds of people, and many don’t even look at our company website before speaking with us. Those that do just a little bit of research about the company and me really stand out and show they go the extra mile!

Corey Schwitz , CEO & Founder, On-Demand Salesforce, Hubspot and Revenue Ops Customization, Skydog Ops

A unique strategy for researching a company thoroughly before an interview is to study its digital footprint beyond the traditional scope of its official website and social media profiles. This involves a deep dive into various online platforms and resources where the company’s indirect presence can provide insightful context about its culture, reputation, and operational nuances. Here’s how to approach this:

Participate in or review discussions on industry-specific forums and online communities related to the company’s field. These platforms can offer unfiltered insights into the company’s reputation within the industry, emerging challenges it might be facing, and the innovations it’s known for.

Websites like Trustpilot, Yelp, or even product review sections on e-commerce platforms can provide a wealth of information about the company’s products or services, customer satisfaction levels, and how the company handles complaints or feedback. This research can explain the company’s customer service ethos and product quality.

Companies in regulated industries (finance, healthcare, etc.) should check reports and filings with regulatory bodies. These documents can shed light on the company’s compliance history, financial health, and any regulatory challenges it may have faced. This information can be particularly insightful for understanding the company’s operational rigor and market standing.

Vaibhav Kakkar , CEO, Digital Web Solutions

Before your interview, check the company’s website to learn about what it values and who leads it. Look at reports and financial statements for information on its finances and performance. Check news and social media for recent projects and how the company is perceived publicly. Read what employees say on sites like Glassdoor to understand how people feel about working there. 

Also, check LinkedIn for key people and connect with current or past employees if possible. This will give you a good understanding of the company, and during the interview, you can show that you know about its goals and values.

Eva Toledo , Senior Researcher, Kepler Search Pte Ltd

I would highly recommend using Glassdoor or any other tool that will provide candid feedback about an organization. While organizations can pay to try to have bad reviews removed, the on-the-ground feedback and how an organization responds can show a lot.

In my consulting practice, I was burned by this previously. A client that I was going to work for had really bad reviews about the culture, the owner, and red flags that would have been a tip-off of things to come. However, I ignored the data in front of me. They turned out to be very much like the reviews, and I should have heeded the warnings. I ended up leaving the client after about six months.

Ben Madden , Owner, HR Action LLC

I highly recommend utilizing the company’s official channels, particularly its website and published materials. Start by reviewing the About Us, Mission Statement, and Values sections to grasp the organization’s foundational principles and culture. Examine annual reports and financial statements for insights into the company’s financial health and performance. 

Additionally, explore recent news articles, press releases, and social media profiles to understand current developments and employee interactions. Leveraging employee review platforms like Glassdoor can provide valuable perspectives on the work environment. Connecting with current or former employees on platforms like LinkedIn can offer firsthand insights. 

This comprehensive approach ensures that candidates not only understand the business’s objectives and financial standing but also its culture and employee experiences, facilitating a more informed and tailored interview preparation.

Steven Mostyn , Chief Human Resources Officer, Management.org

The most important thing is to read between the lines on a company’s website and public communications to figure out what they really care about. Study their About page, press releases, leadership bios, and so on. Look for signs that they value innovation, people, or social responsibility in a way that appeals to you. Understanding what motivates a company will help the conversation flow better in interviews, beyond just your qualifications.

Additionally, check out news articles and reviews to get balanced inside perspectives from employees. Approach learning about a company as an interesting research project where no detail is too small. Doing this groundwork will allow you to assess if it’s a good fit, align values, and show how you can contribute.

I’ll admit I didn’t always do enough research early on and stumbled in interviews. But being your real self, focused on helping people more than profits, makes connections that the right organization will recognize.

Lou Reverchuk , Co-founder and CEO, EchoGlobal

One very effective tactic when researching the company you are about to interview with is not only studying the company’s history, products, services, and culture but also the company’s competitors to get a broader view of the industry and how the company stands against those competitors.

You can find company intelligence in industry reports, news articles, or in financial statements. This can help you to understand the competitive dynamics, current market trends, or present challenges. A good way to impress the interviewer can be to refer to their competitors and how they might be able to take account of this in the job you are applying for. It would show that you can think strategically and that you tend to be proactive.

An interviewer may ask you to describe some ways you might contribute to the company if you got hired. It’s a way of asking, “What can you do for us?” It can also be a way to determine your motivation and commitment to the company. Answering this question can help build your credibility and show the interviewer that you are excited to help the company grow. Some possible ways you might be able to contribute to the company that you’re interviewing for include bringing in new trends, being knowledgeable about the company, and being innovative.

Blake Smith , Marketing Manager, ClockOn

LinkedIn provides a wealth of information about companies, including their mission, values, products or services, and recent news or updates. Additionally, you can explore the company’s culture page on LinkedIn, which often includes employee testimonials and insights into the work environment. 

Another valuable aspect of LinkedIn is the opportunity to leverage your professional network. If you know anyone, past or present, who has worked at the company, you can reach out to them for insights or information. 

Connecting with current or former employees can provide you with firsthand perspectives on the company’s culture, work environment, and overall experience. They may be able to share valuable insights that go beyond what you can find through public sources. This knowledge will help you prepare for your interview and demonstrate your genuine interest in the company.

Heidi Hauver , Chief People Officer

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How to Research a Company for an Interview: 10 Steps

By Biron Clark

Published: November 8, 2023

Interview Preparation

Biron Clark

Writer & Career Coach

In the next 10 minutes, I’m going to show you exactly how to research a company for your job interview.

You want to go into the interview feeling ready and confident, and you don’t want to embarrass yourself.

That’s what good pre-interview research can do for you.

But what’s the fastest and easiest way to get enough information about a company to avoid interview mistakes and make a great first impression? And what exactly should you be researching?

Keep reading for everything you need to know…

How to Research a Company for a Job Interview

1. research the company website.

Go to the business’ website and find out about what products or services they provide. What do they sell and how do they make money? Why might the company’s clients choose them?

Learn anything you can about the company culture , too. Click buttons like “About Us” or “Meet Our Team” when you’re on the company website.

Then visit their “Careers” section to see what jobs are posted in general. Make sure you’re familiar with the job description and get a feel for the other jobs they’re hiring for.

Finally, see if the company has a mission statement. Knowing the company’s mission will help you understand what they care most about, so that you can show these traits in the job interview.

This is the longest step in the process of researching a company, but it’ll give you a ton of information you can use in your answers, and knowing more about them will help you explain why you wanted to apply for the job .

2. Search Google News for Recent Company Developments

This is a relatively short step, but still important for how to research a company before your interview.

As you conduct company research, go to Google News to read some recent developments and press releases, so you can get a sense of what the company is working on.

Find a piece of good news, a recent change, acquisition or new project, or anything else you can find about the company online.

You’ll notice more info available for large companies, but you may still find valuable news articles and stories for smaller companies, too.

Your goal in this research, for each of your target companies, is to find one action they took recently that you can ask about in the interview.

For example, you’d ask, “I read you recently did ___, can you tell me more about that?”

They’ll be impressed that you know the latest news about them.

Most job seekers are asking boring, generic questions in the interview (like, “What is your company’s mission?”)

So if you can ask a question about a recent news story, it’s going to set you apart.

Here are 27 more unique questions job seekers can ask in the interview.

That brings me to one other piece of job search and career advice: Never ask a question that could be answered on the company’s website.

3. Review the Company’s Social Media Accounts

Next, research the company’s Facebook, LinkedIn, Twitter, and other social profiles to see recent news you might have missed on Google News in step 2. You might see pictures of employee outings too, etc. You’ll get a great sense of the company culture and the type of people who work there.

This will give you more fuel and ideas for questions you can ask in the interview too.

For example, you could ask, “I saw on Facebook you recently had a company charity event. Can you tell me about what else the company does to facilitate team-building and/or charitable giving in the community? It’s great that those are a part of your company’s values. That’s something I’m looking for in an employer.”

You can also look for the company on YouTube. Do a quick search and see if they have a channel.

More and more companies are sharing video content, so this is a worthwhile step in terms of how to research a company very thoroughly before you talk to them.

You might also see their office in a video which will make you more comfortable when you arrive for an interview. You’ll feel like you’ve been there before.

4. Competitor Research

If you really want to impress the company with how much you researched them before the interview, head over to similarweb.com , type the company name or website into the search bar, and then find the button that says “similar sites”.

Click it and you’ll see companies that are similar to the company you’re interviewing at. Try to find a few key differences and similarities, so you can show you understand the whole marketplace and industry, not just the company you’re interviewing with.

If you do this, most hiring managers will be VERY impressed.

If you’re interviewing in a new industry this becomes even more important. But it’s a great step for anyone who wants to research a company before a job interview.

5. Research Employees on LinkedIn

Search on LinkedIn to find employees of the company. Better yet, find people in the same type of group or role that you’re interviewing for. What type of background do they have? You might spot a trend for the type of person a company likes to hire.

This research will help you understand what the company looks for in the hiring process, so that you’ll be better prepared for questions they throw at you in the interview.

LinkedIn isn’t just a great job search resource , it’s also a powerful research tool. If you don’t already have an account that’s active and up-to-date, you should definitely make one. If you’re not convinced, here are 5 reasons you should use LinkedIn .

6. Research the Hiring Manager

Next, use LinkedIn to research the hiring manager’s background.

How long have they been with the company?

What’s their educational background?

What previous jobs have they worked to get to the point they’re at?

This is a great way to prepare to pass your interview . You might even see something you have in common with the hiring manager, such as a sport you played in college.

And if not, you’ll still know more about them than most candidates going in for the interview. So it’ll be easier to bond and build rapport, or talk about topics that they’re familiar with.

7. Industry Research

Next, if you’re attending a job interview in an unfamiliar industry, you should go beyond researching the company and also dig into the industry overall.

Browse social media accounts of other businesses in the industry, read a few trade publications online, see what types of jobs are posted in this industry, and more.

What types of products and services does the industry provide in general?

What are some of the latest developments happening?

What are some common types of jobs in the industry?

You can look at industry news in Google, check company social media accounts, and more to gather this information.

8. Research the Company’s Job Interview Process

There are a variety of websites that allow job seekers to write about their job search experience and which interview questions they faced. So I recommend searching Google for terms like “<Company Name> interview questions” and “<Company Name> interview process.”

You won’t find information about this for every employer, but you should find some hints about the interview process for most large employers, which can be a big aid in your job search.

Then, you’ll know how to better prepare for your job interview to show you’re a fit for the company’s culture and role.

9. Read Employee Reviews

Next, consider visiting a site like Glassdoor.com to read reviews from current and past employees.

This may give you more hints about how the company operates, which will help you prepare great interview answers.

You’ll also gain valuable information to help you decide if you do or don’t want to work for this company!

You may spot a red flag or two that you’d like to ask about in the interview.

You wouldn’t have found this on a casual visit to the company’s website. So reading reviews from real employees will give you a better understanding of what your life will be like if you accept their job.

Those are the best steps you can take for pre-interview company research. I recommend doing everything above if you have time.

10. Additional Research for Public Companies

If a company is publicly traded, it must release an annual report, quarterly financial statements, and more.

You can see their stock price, read recent stock news, and more.

For public companies, you’ll often see an “investor relations” button when you visit the company website (usually in the site footer).

You can also search for the company name on a website like Google Finance to read about their financial health and explore recent financial data and statements.

This doesn’t need to be an in-depth, time-consuming step when researching a company, but it’s worth noting whether they’re publicly traded or not, and how the company’s stock is doing.

Final Step: Review Your Company Research

Now you know what to research about a company before the interview.

As a final step, make sure you can answer these questions about a company:

• Who is the CEO ?
• When/why was the company founded?
• Does the company have one or multiple locations? And where are they headquartered?
• How does the company make money? What do they sell and who is their typical customer?
• Why do their customers choose them?
• How are they different from their competitors?
• How would you describe the company culture?
• Does the company have a mission statement or a reason why they were founded?
• What do you know about the hiring manager’s background? How long have they been with the company?

Use that as a checklist to make sure you’ve researched the company enough before your interview.

Now that you know how to research a company before a job interview, you’re going to be able to make a better impression on recruiters and hiring managers, and turn more interviews into job offers !

About the Author

Read more articles by Biron Clark

2 thoughts on “How to Research a Company for an Interview: 10 Steps”

This was VERY resourceful. Thanks so much for the helpful tips.

Great list. Thank you!

Comments are closed.

30+ Best Tips on How to Prepare for a Job Interview

Preparing for an interview requires more effort than just Googling a list of common interview questions (though, yes, you should 100% be ready for those). In today’s job market, recruiters are flooded with resumes and applications within hours of a post going live, so if you manage to land a meeting, it’s worth putting in the time to ensure you ace it.

Every company has a different process for interviewing potential candidates—and to some degree, that process is unpredictable. For instance, even if you find a ton of sample interview questions for that specific organization, there’s no guarantee you’ll be asked the exact same ones.

The goal of interview prep is to learn and practice as much as possible so you can feel confident and ready for anything (even questions you don’t have an answer to, which we’ll discuss how to handle later on).

To help you prepare, we compiled a list of our all-time best interview tips—backed by some of the most highly regarded career guides, creators, and advisors out there today. We’ve got 30 plus tips on this list, so strap in, take some notes, and prepare to nail your interview.

1. Research the company

This is first on the list for a reason: It is the single most important step of the interview prep process. You want to research everything about the company from as many sources as you can—including their company profile on The Muse , if they have one! Talk to people in your network to find current and previous employees, read current news stories, and spend time on their website.

“I always tell people to read the company website, including their mission, careers page, and case studies. Then, Google the company to see if they've been in the news recently. If you can ask about those things in an interview, that’s so impressive to the company,” says Erin McGoff, founder of AdviceWithErin .

By looking at multiple sources, you’ll get a broader picture of the organization (along with any negative press), and be ready to talk about why you’d like to work there and what you can do for them.

2. Read the job description carefully

Most organizations use the job description to explain exactly what they're looking for in an applicant—so before your interview, make sure you know said job description almost by heart.

Internalize its key details and try to incorporate them into your answers. “This not only shows that you're well prepared but also that you're a good cultural fit for the company,” says Christian Lovell, of Careers by Chris .

3. Try out the company’s product or service

If the company you’re interviewing with sells a product that you can feasibly check out ahead of time, try it before the interview. For a publisher, purchase a few of their magazines or books and give them a read. If you’re interviewing for a job in retail, engage with some of the goods they sell.

Whatever role you’re applying for, it’s likely that part of your job will be creating value for the people who use that product. So, experiencing it for yourself is a smart move. Plus, it’ll help show the hiring manager that you’re truly interested in the position.

4. Learn about the interviewers

If you can figure out who you’ll be speaking to before the interview, you can do some research on them as well. And if your point of contact doesn’t mention names, it’s totally reasonable to ask for them. Learn about their trajectory at the company and prepare specific questions for them.

During the interview itself, you can ask for details about their role, discuss current events in their field, or bring up a common interest. Just make sure the info you’re referencing is in an easily accessible, public spot, like their company bio or LinkedIn profile, so it doesn’t come off as creepy.

5. Find out the interview type and prepare accordingly

Depending on what role you’re applying for and how far along you are in the process, you might be signing up for a traditional phone call , video interview , or in-person meeting

If the recruiter or HR manager doesn’t specify this, feel free to ask. Also note that some companies might have you meet individually with several different people, while others could arrange group sessions or request an interview presentation .

6. Identify your selling points for this job

Even if you’re a well-oiled interviewing machine, it’s essential to spend time thinking carefully about what skills, accomplishments, and answers will resonate most with your interviewers for this job. Your management abilities? Your creativity? Sam DeMase, founder of A Power Mood , calls these your “superpowers.”

“Know your superpowers before you go into any interview, a.k.a. your value propositions, and how to articulate them,” says DeMase. “Once I figured out how to do that, interviews became very easy for me because I had the confidence to go in and say exactly what I’m good at. I know how to articulate it and sell it.”

7. Be ready to tell the interviewer about yourself

For every interview, you’ll want to have an answer to the most asked question ever: “ Tell me about yourself .” Your response to this should be tailored to the specific job and company you’re interviewing for, and you should know it by heart.

Interviewers almost always ask this question or a similar one—like “ Walk me through your resume ”—to start off the conversation, so you want to make sure you’re getting started on the right foot.

This is one spot where people tend to ramble, and you want to avoid that at all costs. “Treat interviews like conversations,” says Lovell. “You don’t want to give a one sentence answer and stare at them, but you also don’t want to share your whole life story.”

DeMase recommends using her W.A.T. method—which stands for “What you do, your achievements, and tie it into the role”—to answer the "Tell me about yourself" question. “It boils down to a quick elevator pitch,” she says. “It’s not a whole walkthrough of your resume, and it’s not a walkthrough of your last job.”

8. Know why you’re interested in this position

Hiring managers are looking for people who are passionate about—or at least seem interested in—the role. You will almost certainly be asked “Why are you interested in working here,” or “Why are you interested in this role,” and similar to the above tip, you should have a go-to pitch.

Get specific. What about the role calls to you? And the company? What aspects of the work feel exciting to you? Being able to communicate this succinctly and with a positive attitude will go a long way.

9. Do some salary research

During the first interview, which is typically a phone screen with a recruiter or someone else in HR, you may be asked about your salary expectations . Most experts will advise against giving a hard number, the reason being that you’ll often lowball yourself and providing a specific figure can compromise your negotiating power.

Instead, you could ask about the position's salary range during the interview and then decide if it works for you. But to make an informed decision—that aligns with the market rate for this kind of job—do a bit of salary research ahead of time.

10. Prepare your stories

Most interviewers will ask at least a few behavioral questions , which are questions about how you’ve acted or would act in certain scenarios. It's unlikely to anticipate every possible situation, so prepare a few stories from your past work experiences that could be adapted as needed.

DeMase has another method for answering behavioral questions, known as the “CARE” method —which stands for Context, Action, Result, and Evolution.

“This is the most clutch part of the interview, so you have to be ready with your examples,” she says. “That way, when they ask about a time when your client was difficult, a time you disagreed with your boss, or a time you made a mistake, you have those answers ready and you can tell the story in a way that shows what you learned.”

11. Familiarize yourself with the STAR method

Another helpful acronym is the popular STAR method of answering questions—which stands for Situation, Task, Action, Result.

Whenever you’re answering interview questions with a story, you want to make sure that the narrative is well-structured and the takeaway is clear. Your goal is to give the interviewer all the context needed to understand what happened while still answering the question clearly and concisely.

An example of the STAR method in practice is:

• Situation: Briefly lay out the scenario using just enough detail to make the interviewer understand the stakes and everything else in your answer;
• Task: Talk about what was your role in the situation;
• Action: Discuss what you did and why;
• Result : Tell your interviewer about the outcome and what you learned.

It’s worth noting that for some questions you might want to tweak this structure slightly. For example, if you’re talking about a time you demonstrated leadership skills , consider defining what leadership means to you before jumping into the situation. But the STAR method will ensure your stories always have a beginning, middle, and end.

13. Or try the PAR method

If the STAR method feels a bit too repetitive in your interviews, Christian Lovell encourages job candidates to try the PAR method—Problem, Action, Result.

“You want things to be as simple and streamlined as possible because everyone has nerves when they're going into an interview,” says Lovell. “Even I still get a little bit nervous!”

The PAR Method breaks down into the following:

• Problem: What was the problem?
• Action: What did you do?
• Result: What was the result?

This is an easy-to-remember structure that succinctly, but completely, answers the interviewer’s question.

14. Jot down any important numbers and details you find

While you’re doing your interview prep, write down some revenue figures, engagement numbers, budget or team sizes, percentages of time saved, or anything else you can use to communicate your impact in previous roles.

Throwing in some hard numbers when discussing responsibilities and accomplishments can show to a hiring manager that you’re good at what you do. Even writing them down on a post-it can serve as a quick reference during the interview.

Read more: How to Quantify Your Resume Bullets (When You Don't Work With Numbers)

15. Brush up on your interview skills

How you respond to interview questions is important, but it’s not everything. Hiring managers are also consciously—or subconsciously—picking up on how well you use other skills, such as active listening, small talk, and empathy.

“Recruiters are also looking to see if you're a good fit for the team, and if you are someone that they would want to work with,” says Lovell. “So I tell people to let their personality shine a little bit in their interviews.”

16. Practice—but don’t memorize—your answers

Yes, there are many common interview questions to prepare for, but if you memorize them verbatim, your responses may come out sounding robotic. Instead, jot down a few notes or bullet points and keep them on hand for the interview itself. That way, you’ll ensure to cover the bases without reading from a script.

Also, practice looking in the mirror and answering them out loud. This prep work will help you clarify your thoughts and make you much more comfortable during the interview.

17. Think about body language

While we may think we’re relatively aware of our bodies, it’s a good idea to brush up on what certain body language conveys before an interview. Your posture and stance can communicate a lot—and you want to make sure it’s all positive. (For example, sitting with arms and legs crossed sends a message that you are closed-off or feel defensive.)

Think your movements through ahead of time so you’re not distracted (or distracting) during the interview. If on video, consider how to show active engagement in that format—putting the Zoom window near the camera to avoid looking away from the interviewer, for example, or making non-verbal gestures to indicate that you’re listening without cutting off their microphone.

18. Try some mock interviews

If you have the time, do a few mock interviews with a friend, loved one, or even a career coach. Mock interviews are the best way to practice your tone, body language, and general preparation, plus you’ll become much better at answering, “What would you bring to the position?” This will also allow you to iron out the small details, like where you want to put your hands or how you want to sit.

19. Write down questions you’ll ask them

Most recruiters will wrap up with the interview asking if you have questions for them, and you should absolutely have at least a few prepared. “I recommend three to five questions—ideally five, in case they answer some of your questions during the interview,” says McGoff.

You can start with this list of interview questions to ask , but you should also plan some additional questions. “Make them really specific to the role and company,” McGoff adds. “If they had a merger recently, ask how that’s affected the culture. You could ask them what workflow systems they use or how they measure performance. Act like it’s your first day on the job, and think about what questions you would have.”

Also, be sure to ask questions you actually want the answers to. “A big mistake is trying to ask questions that you think the interviewer wants to hear. How can you use that final parting moment as a way to make yourself stand out? Rather than asking a question aimed at trying to seem like the smartest person on earth, I'd recommend showing that you're a curious person who genuinely wants to learn more about a certain area of the company," says Natalie Marie, of Corporate Natalie .

One particular question I love is: ‘What would a day-in-my-life look like once I'm onboarded?’ Of course this varies by industry, but the final part of an interview is a great way to ask questions that spark an interesting conversation with your interviewer.”

20. Plan for what you’ll do if you’re caught off-guard

You can’t prepare for everything, but you can prepare to handle the unexpected—like an interview question you don’t know how to answer . Most experts say to keep your cool and not be afraid to take a moment to think.

“Take a moment to think and embrace silence. It’s OK to think and even repeat the question out loud,” McGoff says. “You can take a sip of water, or say ‘that’s a great question, let me think about that for a second.’ If you’ve blanked on the answer, you can even ask to come back to it. If they’re professional, they should be totally fine with that.”

21. Prepare for technical interviews or skill tests

If you’re getting ready for a technical interview or you’ve been told there will be a skill test, start preparing as early as possible. Working through a prep book or sample questions will not only provide good practice but also put you in the right problem-solving mindset.

Once you’ve prepped for the content of your interview, it’s time to make sure you walk in looking put together and feeling confident.

22. Figure out what to wear

Unless you’re prepping for a phone interview, you’ll need to take your physical appearance into account. “It’s really important to plan what your outfit is going to be, and you want to make sure it’s professional and clean,” McGoff says.

If you aren’t sure what to wear, you can check out a company’s social media or their Muse profile to see how employees typically dress. Generally, it's recommended to present yourself a bit more professionally than on a typical workday. For example, for a casual environment, business casual is appropriate for an interview.

23. Look appropriate and professional

When it comes to appearance, the smallest details can make the biggest difference. Ensure your outfit is cleaned, ironed or steamed, and tailored if needed. Polish shoes, check for loose hems, and make sure your fingernails look neat.

Do a little pampering, because looking your best helps you feel your best—and that may mean needing a haircut, shave, or even a new interview outfit. Remember: Confidence in yourself is key to landing a job.

24. Print out copies of your resume

For in-person interviews, bring at least enough copies of your resume for everyone you’re meeting with, plus one. (It never hurts to have a few extra copies, just in case.) However, if you have a phone or video interview it can still be useful to print out a hard copy of your resume so you can refer back to it.

25. Prepare a reference list

It’s always smart to prepare a reference list before your interview, whether asked for it or not. For each reference, include a name, title, organization, division or department, telephone number, and email address, as well as a sentence briefly explaining the relationship (e.g., “Carlton was my team leader for two years, during which we collaborated on four major product launches”).

For an in-person interview, print out a hard copy, and for any later-round interview, make sure you’re ready to send off the file as soon as asked for it.

26. Test any needed tech

For Zoom and phone interviews, make sure that all the needed hardware, software, and network connections are working as expected. If you can use headphones with a microphone, do so, and ensure they’re connected before the interview begins.

“A bad WiFi connection or a distracting background can really hurt your chances, so test that ahead of time,” says McGoff.

27. Pack your bag in advance

Whatever purse, backpack, or briefcase you carry should be large enough to hold your everyday essentials, plus interview musts, such as extra resumes and a notepad. We recommend packing a small emergency kit for unexpected situations (think: Band-Aids, a stain stick, an umbrella, and breath mints).

Here’s a general checklist of what to bring to an interview so you’re super prepared. And clean out that bag! If you have to dig past candy wrappers, phone chargers, and old receipts to get that resume, you’re going to look a little disorganized.

28. Plan how you’re getting there

Whether driving or taking public transportation, look up your route ahead of time (including parking if necessary). Buy any needed tickets, add money to your metro card, fill up your gas tank—take care of anything that could slow you down on the way to the interview.

Know how long it should take you to get there and add plenty of extra time for potential traffic or transit delays. And above all, make sure to confirm the location with your point of contact, in case there are multiple offices in the same city.

29. Prepare your environment

For remote interviews, ensure your environment is quiet and free of distractions. Lay out anything you'll need to reference during the interview in front of you, along with a notepad, working pen, and beverage.

“You want a good location that is quiet with a strong WiFi connection and good lighting,” says McGoff. For video interviews, you’ll also need to pay attention to what’s going on behind you, so choose a plain or non-distracting background to sit in front of and make sure your shot is free of clutter and well lit ahead of time.

30. Fill in an interview cheat sheet

Remember study guides in school? An interview cheat sheet is sort of the same. It's a way to compile all the details you want to remember, jot down notes about what you want to say and ask, and check off all the essentials for the meeting. Print one out for every interview, read it over the morning of, and you’ll be good to go!

31. Get a good night’s sleep

Don’t underestimate the power of a good night of sleep—and likewise, don’t underestimate how much a bad night’s sleep can impact you. Sleep plays a key role in memory retention and attention span, so you want to clock at least seven to eight hours the night before a big interview. Start winding down for bed earlier than usual, and pack everything so you’re ready to go in the morning.

32. Calm your nerves and/or get psyched

Immediately before the interview (or as close to the moment as possible), get yourself in the right headspace. Expect to be nervous and plan ahead of time to use whatever tools you need. These methods are different for everyone, so think through what will be most beneficial and effective for you.

Perhaps you need to do some breathing exercises or give yourself a pep talk in your car. Whatever helps you get prepared to go into the interview confident, calm, positive, and ready to ace it.

“I tell people to put on their favorite song,” says DeMase. “Play it through your headphones and crank up the volume—this will help you get into the mindset. You want a song that makes you feel good and confident, that will hype you up before the interview. You can read your notes before going in, but you don’t want to be stuck in your head.”

Read more: 12 Different Ways to Calm Your Interview Nerves (Because You've Got This)

A final word on how to prepare for an interview

Interview preparation takes a good chunk of time and a lot of effort, but it’s all in the name of equipping you with the confidence needed to nail all of your interviews. With the right mindset, and these tips in tow, you’re well on your way to securing a new job.

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How to Research a Company for a Job Interview

As the world continues to recover from the COVID-19 crisis, your opportunities for employment may be growing. The U.S. Bureau of Labor Statistics says more companies are hiring, including those focused on health care and social assistance. In a survey conducted by staffing company Robert Half, job openings still outnumber candidates nearly 2 to 1.

If you’re job hunting, this is good news. When preparing for an interview, make sure to research the company's mission, reputation, finances, and more. This can help you appear as a knowledgeable, informed candidate to a recruiter or hiring manager when answering interview questions.

Here are 10 ways to conduct company research for an interview.

10 Things You Should Check Out Before Your Interview

1. visit the company website.

Learn about the company from the “About Us” section or any “Meet Our Team” section. These pages will give you an overview of the company, but be aware that these pages may be more geared toward attracting customers or clients. You might be able to get more insight about the job itself if the company has a “Careers” page.

Additionally, more job seekers are placing emphasis on a company’s values. In a recent article , Caitlin Duffy, research director at research and consulting firm Gartner, said, “You could call it the ‘Great Reflection.’ … It’s critical to deliver value and purpose.” Check out the company’s values page, mission statement, and any company culture page to gain more insight.

2. Check on the Company’s Financial Health

You don’t want to get involved with a financially troubled company. Investopedia says the single best indicator of a company’s financial health and long-term viability is its bottom line profit margin.

For many large companies, you should be able to find this and more financial information from a company’s quarterly earnings report, annual report, or conference calls with investors, the latter of which you might find on YouTube. If you’re interviewing with a startup, check out its profile on Crunchbase .

3. Learn About the Skills the Company Requires

You should be able to find out a lot in a job posting, including a general description, duties, education, experience requirements, and possibly starting salary range.

Also, take a good look at what they’re looking for in terms of knowledge, skills, and abilities. With this information, you should be able to decide what the company is seeking in a qualified candidate. This can help you position yourself in your interview.

>>Learn More: The Top 8 Soft Skills That Employers Want

4. Browse Social Media

Many companies are using social media to present themselves. According to Statista , 92.1% of larger U.S. companies used social media for marketing in 2022, up from 86.2% in 2013. The way social media is used can give you insight into companies.

Search out the company’s Facebook, Instagram, and X (formerly Twitter) pages to gain a sense of how the company wants to be perceived. You can also spot some red flags this way, such as a less-than-professional presence.

Also, it never hurts to check out the company on YouTube.

5. Explore LinkedIn

According to LinkedIn , more than 65 million companies use the site to connect with consumers, other companies, and prospective employees.

Companies share a lot of information on this platform, so make yourself familiar with it. You can see a company’s hires, promotions, jobs posted, related companies, and statistics. You can also see who they interact with.

You should search LinkedIn for people who are employed at the company. Learn about the company by looking at their employees’ experiences.

6. Search Google and Google News

Google is a valuable tool, beginning with its wide-ranging Search feature . Look for a company’s name and see what turns up. You may find out the company’s tactics, recent news releases, or plans.

Use the News tab to find out if the company has been in the news lately. You might find out whether the company has been having difficulties or had products recalled.

7. Use Glassdoor and Other Employee Sites

Glassdoor says 83% of its users are actively looking for jobs or are open to new opportunities. Explore the company’s Glassdoor listing, including their Interview Questions and Reviews section for valuable information for job seekers.

You can also see whether employees have left comments about the company — but recognize that sometimes the more disgruntled an employee is, the more likely they are to post.

8. Research the Field and Competitors

It is a good idea to research the competitors of the company you’re interviewing with. That can help clarify for you the company’s mission and needs.

Head to similarweb.com , type the company’s name, and then click “similar sites.” You can also look up competitors on LinkedIn by seeing what recommendations you get if you click on the interviewing company’s page.

9. Mine Your Current Connections

If you know someone who works at the company now, ask them for their insight. Check with other friends to see if they have friends who work there. This is where your own personal network can help out.

Networking events could also connect you with the right people to find out more information. It’s a good idea to keep building your network.

10. Find Out About the Hiring Manager

Lastly, before the interview, research the hiring manager or your interviewer on LinkedIn. Find out what you can about them, and see if there are any commonalities you share. This can give you an advantage during the interview because you’ll have a better chance of connecting with them and sparking a meaningful conversation.

>>Learn More: How to Tackle Tough Interview Questions

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9 Essential Things to Research Before a Job Interview

You have worked hard to earn your degree, and now you find yourself looking for a career. However, there is another challenge to face: the job interview. The first step to preparing for an interview with a company is to do some research. If your interviewers see that you have done your research, then they will appreciate that you have a genuine interest in working for them.

When you interview with a company, preparation is vital. The knowledge you gain before an interview can give you an advantage over other applicants and determine your overall success.

The Company

First, check the company’s website. The “About Us” section is a good introduction to the company’s history and work. Also, look at the company’s Mission Statement. A mission statement refers to the company’s founding, purpose, and values. So, if a company pledges to do charity work, mention your interest in this in the interview.

The Position

The more you know about the position, the better you can express your qualifications. If the position requires you to be a mentor to other employees, then you can mention how you mentored younger students in your program. This type of leadership is something companies look for.

Here are some questions to ask yourself as you research:

• What are the essential job requirements?
• What are the qualifications?
• Who will be your supervisor?

These questions will help you learn whether this is the right position for you.

The Interview Team

It is good to know  people at the company , especially the interview team. This will give you an advantage in establishing common ground. For example, if you share a similar school or work experiences, you can mention this to make a connection and display your strengths.

Gain the Extra Advantage

Remember: You are not the only person being interviewed. So, you need to do everything you can do to gain an advantage and set yourself apart from everyone else.

Company Culture

You feel like you are qualified for this position. However, would you be a good fit within the company culture?

Check the  company’s social media pages . This will give you more familiarity with the company and make you more comfortable in the interview. Does the company share videos and photos of office events and company outings? Often, the more social a company is, the better the company culture. Once you gather this information, you can explain to the interviewers how you would be a good fit –  not just as a person but as an employee.

Recent News

Research current news about the company. Most companies have a page on their website that lists press releases and events. Showing that you are knowledgeable about the company will make an excellent impression. For example, if the company launched a new product, you should discuss your views on it and how you will contribute to its success.

Important Business Information

Products and Services

You should know what products and services are related to the position. For example, for a pharmaceutical company, you will need to know the different medicines and services you will be working with. This will give you a better opportunity to describe your qualifications and experiences.

A big part of understanding your role within the company is to know its client base. Who uses the company’s products and services? Who is the focus of the company’s marketing strategies? Since this will be an integral part of your job, you should display this knowledge in the interview.

Industry and Competitors

It is important to know about the  industry, competitors, and challenges the company is facing. For example, does the company have public relations concerns? Is the company growing? You can offer your thoughts on how to meet new challenges. It shows that you are a forward thinker and problem solver.

Unique Selling Proposition

A Unique Selling Proposition (USP)  is the unique benefit that a company offers to make it stand out from its competitors. The USP must highlight how a product or service benefits clients and customers. Discussing this information in the interview will show the company that you have already begun thinking like an employee.

What are your experiences with a job search? Have you prepared for an interview and done the research mentioned above? Please share your thoughts in the comments section.

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The Complete Guide to Researching a Company Before an Interview

Last updated by Ashwin Ramachandran on Apr 01, 2024 at 01:15 PM | Reading time: 20 minutes

If you're coming to do an interview with me, you should know about me. – WizKid

Jill is interviewing at a big social media company for the role of a backend developer. She's pumped, eager, and raring to go. She's taken mock interview sessions and knows her domain of work like the back of her hand.

She pretty much feels she can clinch the job pretty comfortably.

When she gets to the interview, however, she is asked one question that throws her off guard.

'So, Jill, tell us what you know about our company?'

Jill is visibly perturbed. She knows only the very basics, so she wings it and tells them what she knows about the organization. But the interviewer probes a little deeper. He wants to know the number of projects they have been involved in, and the latest steps they've taken to gather more advertisers. Jill is lost and begins to fumble. It's apparent she doesn't know jack about the company.

To the interviewer, it shows a lack of interest and disrespect to the company itself.

The interview is as good as over.

Jill should have researched the company as assiduously as possible. Why? When you go to work for someone, you should know everything about them so that you are confident your goals are aligned.

If only Jill had taken some interview prep courses where they would have taught her the importance of researching a company thoroughly, she wouldn't have had to go through the disappointment of losing a golden opportunity.

Here's what you will find in this article!

Why is it a good idea to research a company before going for an interview?

Advantages of researching the company before going for an interview

How to perform research on a company

Final step: The complete checklist before you hit the interview

Tools for researching companies

How to prepare for technical interview

Researching about the company should be a part of your pre-interview preparation. It shows commitment, eagerness and willingness to become part of the family, and that is something employers are seeking.

As a person looking for employment, you should realize that the competition is cut-throat and only the very best of the crop are gleaned from working at prestigious companies. If you want to be a part of them, you must take pre-interview preparation very seriously. Google interview questions, along with doing your research on the company and practice answering these points at home.

One of the rudiments of pre-interview preparation is to learn everything about the company at which you were going to interview. Doing so signals many more in-depth notions about you.

Firstly, it shows that you want to work with them , not just gain employment.

Next, you will try to fit into their work culture, and understand what that work culture is.

Thirdly, you are interested in sticking around to build a career with them.

• It Shows Excitement for the Job and Company

When you are excited about something, you put your heart, mind and soul into knowing everything there is to know about it. It's the same with a job.

Job research and intimately knowing the company could work in your favor even at a start-up, as the panel will be impressed that you took the time to learn whatever you could about them.

• It Allows You to Answer According to the Company's Needs

Take this as some career advice, which you should keep with you throughout your life:

Employers are looking to hire someone that will fit into their company, and a big part of the interview will be your trying to convince them that you can fit into their team without any hitches.

So, know what you bring to the table and make sure that it is something they are looking for; otherwise, it is just the case of misaligned stars.

For example, if their need is to make websites with a better user experience, then talk about your experience in that particular field. And how would you know that need unless you researched them beforehand?

• It Shows That You Want A Long-Term Career With The Company

There is a significant difference between getting a job and having a career. If you are looking to work for the sake of 'working', it will show in your shoddy researching about the company . But if you want a long-term career with the company that translates into many years of service, then you will go in-depth into the research.

Employers are looking for someone to stick around past the two-year mark. They spend a lot of money on training and hiring you, so they want their money's worth. They will keep a lookout for those who are just there to ride the high tide for a few years and then move on and immediately reject them.

• It Helps You Answer 'Why Do You Want To Work For Us?'

At some level, this question is philosophical. It plumbs the very depths of your soul. Suppose you want to come up with an answer to this question, you have to do your interview preparation . Identify some pain points of the company that you can help to solve.

If it is a web design company that hasn't been doing too well, then say that you can help to design the front end-user experience better so that they perform in this aspect. Remember, the employer knows you need the money, but he or she wants to know how hiring you can help solve their need. They are hiring because they have a big vacuum somewhere in their structure. If you can help fill the vacuum, then it's a date!

That is why researching about the company provides you with information about the various roles they need someone to play and how you can fill that role.

• It Lets You Ask Probing Questions

There comes a time in the interview when the floor is opened to you to ask questions. Do not jeopardize this time. Ask such vital and probing questions that get them to sit up and take notice of you.

Here is where knowing how to research a company comes in handy. If you have done a meticulous study on the company, then you can air the knowledge you have gathered through pertinent, short questions that cut to the heart of the matter.

• It Helps You Know Your Interviewer

As a part of your pre-interview preparation, do some research on the person who will be conducting the interview. That will help you to break the ice and have some common ground on which you can build the interview .

Your interviewer has probably already googled you, so it is all right for you to do the same. Do not, at any cost, sound like a crazy stalker that knows what their favorite breed of dog is or where their children go to school.

Learn something light about them like their alma mater or their favorite football team Keep your pre-interview preparation meticulous but do not border on crazy.

Here are three wacky interview questions meant to tease the interviewee!

• How would you solve this problem if you were from Mars?
• What do you think of garden gnomes?
• Why are maintenance holes round?

Want to find the right job for yourself? A large part of being safely ensconced in a job that you love is to look for the right organization.

You won't fit in everywhere, so look out for those companies that match your goals and outlook.

Here are some tips on how to research a company before you apply for a job there.

• Look for companies that share your values

It is sound career advice to work for people who share the same values as you, as later, during work, there won't be any clashes on morality or ethical issues.

Also, the nature of the work you do should be meaningful to you. If you are not creatively onboard, the job is probably a waste of time for you as your end games do not coincide.

Read the About Us pages of the company and go through the section on goals and outlook. These should give you an idea into what makes them tick, and your interview preparation will become that much easier.

• Look into the employee benefits the company provides

What makes a workplace better than its competitors? It is when the company offers perks and various benefits like flexible work schedules or stock options.

Even something small like a gym or a cafeteria can significantly boost employee retention and make working for them a dream. So do considerable research into the company and find out its various perks and benefits.  

• Learn about how the company makes its money

One of the items to check off your list while researching how to prepare for job interview is to learn how the company of your choice stays in business.

What are they making? Who is buying what they are making? These two are the main questions you should ask.

Following this, there are other questions like: is the company a start-up or an established company? Who are the company's investors, and how does it plan to stay in business in the future?

You will get this information from the public documents that the company releases. Their annual reports are a great source of data as well. Go through these documents and glean as much information you can about their finances.

• Look into the company's leadership

You might have taken technical interview prep mock classes to work in the same company where your coding idols are working. But during your how to research a company, you failed to research the various leaders in that organization adequately. And now find yourself working under a boss that is quite unlike the pioneer that helped to found your company.

To avoid disappointments such as this, research those who hold the top leadership positions in the agency. Visit their social media pages and LinkedIn profiles to see what they post and how they help the field they work in advance

if you are wary, back off immediately. If you are smitten, however, then take the plunge.

• Research the Company's YouTube and Research Employees on LinkedIn

For a better shot at how to research a company , have a look at their YouTube posts. You will know the latest news and updates that the organization has posted. It will help to broaden your view of the set-up and be updated regarding their work.

Even employees' LinkedIn profiles have a great way of giving you clues into the company's social life and work ethic. So before interviewing, check out the firm on LinkedIn and especially check the suggestions. The suggestions are most likely to be the employees.

• Research into news and recent events, local news stories, forums and business journals

A great tip on how to prepare for job interview is to scour the social media handles and the blogs, websites of the organization. Doing so gives you an idea into what the company is recently working on, as well as what their achievements, awards, and latest innovations are.

In addition to this, follow the regular news and find out what others are writing about the company. Read product reviews on forums. With a fine-toothed comb go through the news and see what the most recent developments on the organization are. All this will keep you updated on the happenings.

• Know the company's strong points

You should know how the company stands out among its competitors. Why? Every company looks to be fulfilling a unique market need. If you do not know that, you do not know them.

What are its USPs? What makes it able to withstand the test of time? Read the company's About Us page and understand how well they have managed to stick to their mission and goals.

Sometimes you may even be pointedly asked: Tell us why we are the best cloud computing firm around? At times like this, you must not wonder whether they are the best cloud computing firm or not. You should know .

• Check the financial health of the organization

The financial health profile of every company is out there on their website. All you have to do is access it and draw intelligent conclusions. While no one expects you to know the stock prices, it does help if you know how much money they are bringing in and how much they are spending. Where do they rank on wealth? How much are they projected to grow? Where do their assets stand?

For a start-up use Crunchbase to find out the company's latest stocks and figures, which will help you to speak intelligently on their finances.

• Keep an eye out on  community interaction

To understand the company's tenor, it is best to scour their social media platforms and find out if they are a very professional or quirky in their approach when it comes to interacting with others.

During the interview you can mention that their World Environment's Day greeting was very on point or their opinion on the presidential election was a refreshing viewpoint. Either way, study how they interact and follow suit. Also, learn if the company addresses any complaints made to it or do they flub. Observe and bring it up in the interview.

• Try some new ways to find information

If the traditional spying routes are not yielding any information, then it is time to go undercover. Ask former employees or else the current employees what the work culture is like at that ecommerce set-up. Glassdoor.com is the go-to place to get any news on an organization.

Stories on the work culture are what you are trying to gain, and while it may not come up in the interview, it will be useful for you to know. One of the vital clues it may throw up are the flaws of the company which you can discuss post-interview.

• Find out about the other competitors in the field

When it comes to how to prepare for job interview, one tip is you want to sound more knowledgeable. How can you do that?

It would help if you studied up on the industry as a whole and learnt about their archrivals and upcoming competition. If you can sound like a specialist, then you can convincingly answer the question "why do you want to work at our company and not at so-and-so?"

When they ask you this question, you can accurately rattle off why you think they are better than their competitors and it what ways.

• Ask your network for opinions

The best way to get accurate discernment into the workplace you hope to join is through people who are already working there. Friends, college alumni and other online contacts can help you to understand the behind-the-scenes of your chosen workplace. Their insider's knowledge can prove invaluable to you.

• Scan the news headlines

Keep a weather eye on the news for any layoffs or mergers that the company might be inking soon. These red flags will help you take a call on whether you want to join them during this period of unrest. Google interview questions but do not forget to check the news!

• Set aside the time necessary to research properly

Researching about the company takes time, and you may not have time to do it. So set aside time before you go to sleep or 20 minutes while on the commute. Here are some details that you should research:

• The company history
• The department for which you want to work
• Work culture
• Business model
• Figure out the type of company you want to work for

Are you interested in social media companies or hardcore tech and network solutions companies or ecommerce firms? Before you learn how to prepare for job interview, you should take time to understand the domain in which you want to specialize. The rest of your career trajectory depends on the choices you make today, so choose wisely.

• Air your knowledge at strategic points

While you may have done a lot of research, there are specific moments in the interview when you should air this knowledge. Usually, when they ask you: "do you have any questions for us?" is an excellent time to ask your questions. Another strategic time to ask questions is when they ask you your strengths or why they should hire you. Cleverly weave in some projects they are working on, and say that you are an expert in those subjects, so the fit is just right.

Image Source: https://unsplash.com/photos/KdeqA3aTnBY

Here is a final checklist you should tick off before you head out to any interview.

• Who is the company's CEO?

Can you answer this one before heading out the door? If you cannot, please take a moment. You need to recheck the company's LinkedIn profile or its Twitter account. If the company is a start-up, then ask the person who introduced you to the job to tell you this piece of information.

• When and why was the company founded?

While this may not be such an essential question for start-ups, it is a pretty important question for those big boys you want to play with. They have been around longer, and it is quite a logical segue to know how many years they have been in the business. Also, find out what was their philosophy before starting up.

• Do they have global or countrywide locations? If so, where.

This tidbit is vital to know so that you are aware of how many countries they are presently working in.

• For which location are you interviewing?

Many times it happens that the interview is being held at one place for a different location. To avoid this misunderstanding, be aware of which branch you are interviewing.

• How do they make their income? Are they selling products or services? What's their target audience?

To easily answer this question, you should be able to know the company's business model and how they make their money. Also, know these questions : What are they selling? Services or products? Who is their target customer?

• Why do their customers like them?

If you can answer this question, you will have a happy board of interviewers. They'd like to know that you have gone through the extra bit of effort to find out why they have satisfied customers and repeat clients.

• How is the company different from its competitors?

Knowing how a company stands out from its competitors proves that you have researched the whole field of work and are eager to take your place as a worthy foot soldier.

There are several tools to research companies. They include a variety of online and offline tools. Here is a quick guide:

• Use social media handles like Twitter, Facebook, Instagram
• LinkedIn profile of their employees
• Reviews on Glassdoor.com
• Check the company's website
• Google News
• Similarweb.com

Take any interview preparation seriously. You have got only one shot, so make it matter. You should know that you have done the best preparation possible and are giving it your 100%.

For the technical round though, you may have to take additional coding interview preparation to really be at the top of the game.

For your convenience, you may also Google interview questions that are commonly asked and prepare those.

But for the class-leading FAANG companies, you should consider technical interview prep mock classes.

These classes will polish you off, and that will help you to stand out among your competitors. Such interview prep courses have a sharp insight into the type of questions that are commonly asked at these interviews. Knowing the questions in advance will boost your chances of answering better.

Ashwin Ramachandran

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9 Things That You Should Research Before Your Interview

In a sea of similarly qualified applicants, what will make you stand out?

Your skill set? Resume? Appearance?

While all of these things are important, the secret to standing out in an interview is – passion … passion for the company you’re applying for. You want to show the interviewer that you are invested in the company and care about them and what they do. You want to be their biggest fan.

While this may sound difficult, it actually boils down to simply being prepared. By doing your homework and showing up to an interview well informed about the company, you’re showing the interviewer that you want this job and that you’ll take whatever initiative is needed to succeed. You want to be as knowledgeable about the company as their own employees.

The problem with most job seekers is that they don’t know where to start. They don’t know how to prepare for an interview outside of printing a resume and wearing a suit.

At My Interview Practice , we know what it takes to land your dream job. And surprisingly, it all comes down to knowing nine simple things about the company you’re applying to.

Keep reading for a step-by-step break down of what you need to know about a company before your interview.

1) What is the company mission?

The company mission is the backbone of any company, and it will tell you a lot about who they are such as:

• What are their values?
• What kinds of people work there?
• What are their goals?
• Are they an ethical company?
• Do they give to charity?
• Are they environmentally conscious?

If a company’s mission resonates with you, chances are you will be a good match. If you are, take the initiative to tailor your responses to interview questions with their values in mind.

For example, if the company is environmentally friendly, it might be prudent to suggest ways that your job could be made “greener”.

2) What product or service does the company sell?

The products or services of a company often convert the company’s mission into a consumable product or action. Take time to figure out what the company sells and why it’s so great.

This will give you important information if you can learn to read between the lines. If a company prides itself on speedy delivery or awesome customer service, you can use this information to your advantage during an interview.

3) Who are their customers?

You can’t serve a company without serving its customers in some way. They are the heart and soul of a business, so you should have a good idea of who their customers are. A couple of factors you should know include:

• Demographics
• Pain points

Knowing this will help you better explain to the interviewer how you can contribute to the company in specific ways.

If you’re unsure of how to get this information, take a look at their reviews. Whether it’s on Google, Amazon, or even the company’s website, customers love to leave reviews of their experiences, and these reviews can give you insight into who they are and what they do or don’t like.

4) What is their history?

Looking at a company’s history will give you an idea of who they are, how they conduct business, and what direction they might move in. Knowing a company’s history is as important for your own sake as it is to impress the interviewer. You don’t want to end up in a company that historically does not take care of its employees.

You can find this kind of information all over the internet. From public stock offerings to social media, there’s a wealth of information out there that will give you insight into who the company is. Some helpful sites you can use include:

• Google Alerts
• Better Business Bureau

5) What does the company need?

Companies interview potential employees when they have a spot that needs to be filled, and it’s up to you to figure out what they need. Once you figure out what the need is, you can figure out the best strategy to position yourself as a solution to meet that need.

The best way to figure out what a company needs is often hidden in plain sight within their job ad. Take time to read the ad carefully and analyze the language they use. If the ad says they need someone who can adhere to a strict deadline, you’ll know they want someone results-oriented and organized. You can then use this information to your advantage.

6) Who is leading the company?

A company’s personality trickles down from the top. It’s important to know who is leading the company because this will give you insight into what the company values, what they are looking for, and what the company culture is like. You can be sure that other employees in management positions will share certain qualities with the CEO or president, so this will help you connect with them as well.

One of the best ways to find out more about a CEO or manager is through LinkedIn or Facebook . These platforms tend to attract mid- to high-level management, and they are more likely to share aspects of their personality on these websites.

You can also look through the website for employee profiles or material written by them. News articles are an often overlooked source that can provide information about leaders within the company or company events where you can network with other employees.

7) Who is interviewing you?

Interviewers don’t hire resumes; they hire people .

This means that if they have three candidates who are all qualified, ten times out of ten, they’re going to choose the candidate they have the best connection with. Therefore, it’s vital that you get to know your interviewer before the interview.

Find out who your interviewer is, whether it’s through their email or the job ad, and then do your research. Just like in the previous section, LinkedIn and Facebook can provide a wealth of information about the person who will be interviewing you.

You can find out about their interests, history, and goals, and then use this to your advantage. If you see that your interviewer has a dog in their profile picture and you have a dog that’s the same breed, you can use this to build rapport.

Just make sure you do so intuitively and naturally. If you’re dropping comments about how much you love your dog out of the blue, it will come off as awkward and forced.

8) What’s going on with this company right now?

Bringing new people up to speed with what’s going on in a company can be a real pain, so you can circumvent this problem completely by being informed of current events. Whether the company has just merged with another company or are preparing to launch a new product, being “in the know” will work to your advantage. You’ll be able to use this information to position yourself as a valuable employee while also impressing the interviewer with your knowledge.

Thanks to the internet, finding out about a company’s current events is only a click away. Check Google for any recent press releases or articles. You can also check out the company’s website and social media pages to see what’s going on with them now.

9) Learn from current and past employees.

It can be difficult to get in contact with current or past employees, but the payoff can be huge. Nothing can give you as much insight into the inner workings of a company as somebody who’s been there themselves.

You can find current or past employees on a number of websites such as Facebook and LinkedIn. Sometimes, you can search for these employees through their current or past employers, but you can also search these websites for unofficial employee-made groups and join them.

You can also use websites such as Glassdoor or Indeed to check out what former employees have to say about the company. Although not as effective as talking to an actual employee, you can gain valuable information this way.

An interview starts before you even walk in the door!

Remember that old adage, “Dress for the job you want”? The same concept applies here. If you want the job, know what an employee would know.

Show your passion for the work and the company by doing your research. This is the single greatest factor that will separate you from a sea of similarly qualified candidates.  Not sure where to start?  Check out our Company Research training guide for tips.

The key to nailing your interview – practice, practice, practice.

As with anything, practice makes perfect. The most common ways to practice are with in-person mock interviews or a list of questions. While these options are a great place to start, they can leave a lot to be desired.

Practicing with In-Person Mock Interviews and Question Lists

One way to get valuable interview practice is to set up in-person mock interviews. Unfortunately, they can be somewhat inconvenient. You have to find someone to conduct the mock interview, and schedule a meeting every time you want to practice.

Question lists offer a much more convenient way to practice interviewing. Unfortunately, they do little to recreate actual interview pressure. In a real interview you’ll never know what’s going to be asked and this is exactly what can make interviews so stressful.

Interview Simulators – The best of both worlds.

With interview simulators, you can take realistic mock interviews on your own, from anywhere.

My Interview Practice offers a dynamic simulator that generates unique questions every time you practice, ensuring you're always prepared for the unexpected. Our AI-powered system can create tailored interviews for any job title or position. Simply upload your resume and a job description, and you'll receive custom-curated questions relevant to your specific role and industry. Each question is crafted based on real-world professional insights, providing an authentic interview experience. Practice as many times as you need to build your confidence and ace your next interview.

Our interview simulator uses video to record your responses, and recreates the pressure you would feel in a real interview. This also allows your to see how you perform and perfect your responses. You can then share your responses with colleagues and mentors so that you can get valuable feedback.

Check out My Interview Practice

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• Apr 7, 2022
• 10 min read

How to Research a Company Before an Interview: Step-by-Step

Unsure where to start with your company research? Follow these steps and land the job.

Nikki Vivian

Careers Coach and Writer

Reviewed by Hayley Ramsey

Researching a company before an interview is a crucial part of the interview process and can be the difference between landing a job and remaining a jobseeker. A job isn’t just about the role itself. The company you work for has an important part to play in whether you feel happy in your job and how you are expected to work. The same role in two different companies can vary hugely in terms of how the role is structured, the office culture, working hours, mission and ethos.

The way an organization works and what they stand for is what sets them apart and it’s vital that you prepare before an interview by researching a company, so you can better understand their employee requirements and whether it will be a suitable role for you personally.

In this article, we’ll cover why you should research a company, what to look for, and how to research a company properly before an interview.

Why you should research a company

There are several reasons why researching a company before an interview will be beneficial. Job searching can be tedious, so the first thing you should consider when preparing for an interview is the ethos and culture of an organization. This will have a big impact on your job search in general, as it’s important to determine whether you will be a good fit and will save you wasting time applying for jobs that aren’t right.

Researching a company will allow you to see whether you feel aligned with their values. This is important for you to feel motivated and passionate about your job. It will also allow you to be sure that the company culture is suited to you, as the last thing you want to do is make a mistake in your job search and end up in a job that makes you miserable.

Secondly, researching the company is the first level of interview preparation you should be doing. In order to tailor your résumé correctly, you need to understand what the company is looking for in a candidate. In your cover letter , résumé, and job application letter , you need to be showing the recruiter what you can offer the organization, and in order to do this, you need to know what they value.

Leading on from this, at the interview stage, there is a high chance you will be asked about your knowledge of the company. This might be directly through questions like: “What do you know about [company name]?”, or more subtly through questions, such as, “Why do you think you will be a good fit for [company name]?”

To answer these questions well, you need to be able to tailor your experience to the needs of the company you are interviewing for, and you’ll only be able to do this effectively by researching their policies, values and aims beforehand.

What to look for

When conducting your research, there are some important things you need to look for in order to determine whether the company is for you and to gather all the information you need for your interview.

• Company reputation : Check customer and employee reviews online to determine the overall opinion of the company and whether people enjoy working there.
• Company values : What the company stands for and their values is important. Each company should have a mission statement, which will explain their main purpose.
• Company culture : Make sure you are aligned with company culture and working conditions, because this is going to have a big impact on whether you are happy in the role.
• Pay and benefits : If this isn’t clear from the role you’re applying for, check out other job descriptions, job ads and employee reviews to get a better understanding of the pay range.
• Opportunities for growth and promotion : If professional growth is important to you, do your research to ensure that the company supports employee development.

How to research a company

Now that you are clear on what you need to find out about a company and why it’s important, let’s go through some top tips on how to conduct your research.

Step 1: Check the company website

This is the first place to start your research. The company website will give you the best idea of how the company wants to portray themselves and what their aims are as a brand. Head to the “about” section to understand the roots of the organization, their values, and overall aims.

You should be able to find a mission statement that will help you to understand everything the company stands for, and overall, you will get a feel for company culture . You can check for things like whether the company has a focus on work-life balance and wellbeing, whether they are hot on developing employees, and whether they pay competitive salaries, for example.

The company website is also the best place to learn about the company’s products and services, which is essential reading to make sure you know exactly what the company does and offers for their clients.

Step 2: Read the news

If the company website has a press page, start there. You can also use Google news to see if the company has appeared in the news recently. This will allow you to find out more about positive and negative aspects, as well as knowing about any awards and accolades they may have gained. You can set up Google alerts to notify you if the company is mentioned in the press or any news sites.

Taking this approach will give you more knowledge than simply reading the company website. It might also give you the edge in an interview if you can relate your answer to a recent event or news coverage about the company.

Step 3: Check out company review sites

Review sites give an excellent independent view from consumers on what they think of the company. You can also check out employee review sites to find out what employees think. This will help you see if there are any red flags and will give you an insight into whether the company is fulfilling its mission and promises.

Step 4: Review the company’s social media accounts

Social media is a great place to find out about news items and public opinion. It is also excellent for understanding the company from a more personal, intimate point of view.

While websites can be very official, social media is far more relaxed, and is likely to give you insights into work culture, accounts from employees, and even photos and details of events and team outings. You’ll also be able to see how the company interacts with customers through their comments and “stories”.

It’s a good time to note that if you’re still trying to get interviews, then searching for jobs on social media is also worth considering.

Step 5: Research employees on LinkedIn

LinkedIn will allow you to search for the company and profiles of the people who work there. Looking at people in similar roles (or better yet, the role you’re applying for) will give you insights into their background and what the organization may be looking for. You can also see how long they stay with the organization, how quickly they progress and a trend in the type of person the company hires.

You can even use LinkedIn to find a job and make connections in companies you’re interested in, which makes it a brilliant job search tool to consider, along with the other job search apps available out there. Remember to make sure you have a professional LinkedIn profile if you decide to go down this route.

Step 6: Research the hiring manager

LinkedIn will also give you a good opportunity to research the hiring manager. Knowing a bit more about the person interviewing you could be an advantage. You may find something you have in common that you can bring up in your interview, or at least get an idea of their background within the company and beyond.

Connecting with the hiring manager will also give you an opportunity to ask any questions you may have and allows you to follow up after your interview .

Step 7: Check out their competitors

Research competitors in the same way that you research the company you’re applying for. Being able to show your knowledge of competitors and the industry as a whole, including similarities and differences, will impress the interviewer.

If you’re unsure which companies are competitors, you can use websites like Ahrefs or Semrush , where you can type in the organization in question and it will show you their competitors based on keyword use.

Step 8: Tap into your connections

Do you know people who work for the company you’re interviewing for? Do you know anyone who has worked there previously? Or even someone who has done business with them? Networking has many benefits , and your existing connections are useful for finding out things about the organization from all sorts of perspectives. You may even know someone who knows someone who can help you by making an introduction.

Step 9: Contact a current employee

You may have identified a current employee that you can contact via your connections. If not, LinkedIn is the best place to make inroads. Invite current company employees to connect, or ask a mutual connection for an introduction. This will give you the opportunity to ask questions, or to meet the people in the right places, prior to attending your interview.

Step 10: Ask your recruitment consultant

If you are applying via a recruitment agency, information about a company can be scarce. Often the name of the company isn’t even released. This makes research difficult, but don’t give up. Be one step ahead of other applicants who simply don’t know and ask your recruitment consultant for details .

If they don’t tell you the name of the organization, they will be able to give you clues as to who they are, what they do, and what they stand for, as well as what you need to know about pay and benefits.

Final thoughts

Being prepared for your interview goes a long way and researching the company you’re applying to is key to this. Really understanding the company, including their values and work culture as well as their products and services mean you can tailor your answers to what they are looking for and demonstrate your knowledge of the company. Go one step further and dig deep for news items and snippets on social media that tell a story of their achievements and future plans.

Research on a company will also allow you to decide whether they are for you. How much you enjoy a job will be impacted by the company and whether you align with their values, opportunities and working conditions.

And there you have it. Now you know how to research a company before an interview!

What did you find out about the company you researched for an interview? Did it help you in the interview itself? Let us know what happened in the comments. We’re dying to know!

This is an updated version of an article originally published on 31 October 2017.

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How To Research a Company for a Job Interview

7 Ways to Find Out What You Need to Know Before the Big Day

Visit the Company Website

Browse social media, use linkedin, get an interview edge, use google and google news, tap your connections, get to know the industry and competitors, how to use this research during interviews.

You may have heard the advice that it’s important to have some questions for the hiring manager when you’re interviewing for a job. It’s true that interviewers will expect you to be curious and interested in their organization, and they'll expect to show that by asking questions, but it’s also true that you should come to the interview with a good baseline of knowledge about the company.

Hopefully, you’ll learn a lot about the company during the interview—like whether the organization and the company culture are a good fit for you, for example. But during the interview is not the time to learn basic information about the company. You should know all that before you set foot in corporate HQ. 

The good news is that it’s easier than ever before to learn about an employer before the job interview. Take some time, in advance, to learn as much as you can online. Then, tap into your real-world network to see who you know who can help give you an interview edge over the other candidates. Do your research, and you’ll make a much better impression on the hiring manager. Here are tips for researching companies before the interview.

Start by visiting the company website. There, you can review the organization's mission statement and history, products and services, and management, as well as information about the company culture. The information is usually available in the "About Us" section of the site. If there's a Press section of the website, read through the featured links there.

Pay attention to themes that come up repeatedly on the site. As much as any stated corporate values, the words companies choose to describe themselves are telling. Do you want to work at a place where people are “driven to excellence,” or does that make you feel tired? Do you like the idea of working with people who consider their coworkers family, or do you need more distance between your job and your personal life? Of course, organizations use hyperbole when talking about themselves... but it’s often pretty telling hyperbole.

Next, check the company's social media accounts. Visit their Facebook, Instagram, and Twitter pages. This will give you a good sense of how the company wants its consumers to see it. Like or follow the company to get updates. You'll find some information you may not have found otherwise.

You may also uncover some red flags. If the organization doesn’t have a professionally managed social media presence, for example, or if it’s updated sporadically and inconsistently, they might not be totally in control of their public image.

LinkedIn company profiles are a good way to find, at a glance, more information on a company you're interested in. You'll be able to see your connections at the company, new hires, promotions, jobs posted, related companies, and company statistics. If you have connections at the company, consider reaching out to them. Not only can they put in a good word for you, but they may also share their perspective on the company and give you tips that will help you ace the interview.

Take a look at your interviewer's LinkedIn profile to get insight into their job and their background, as well. Look for any common links between you. Do you know the same people? Did you go to the same school? Are you part of the same groups, online or off? Those common links could help you establish rapport during the interview process. 

Consider looking up the company on Glassdoor . Their Interview Questions and Reviews section has a goldmine of information for job seekers.

You can find out what candidates for the positions you are interviewing for were asked and get advice on how tough the interview was. Use reviews to help get a sense of company culture. That said, take them with a grain of salt—employees are often most likely to leave reviews when they are unhappy. As you read reviews, look for repeated themes. The more mentions a given subject gets (whether it's praise for flexible hours or frustration with senior management) the more likely it is to be accurate.

Search both Google and Google News for the company name. This can be invaluable. You may find out that the company is expanding into Asia, for instance, or recently received a round of start-up funding. Or, you may find out that a recent product underperformed or had to be recalled. This knowledge can help shape your responses to interview questions.

Do you know someone who works at the company? Ask them if they can help.

If you're a college grad, ask your career office if they can give you a list of alumni who work there. Then email them, send a LinkedIn message, or call and ask for assistance.

As well as researching the company, it makes sense to review the overall industry. If you're interviewing for a job at a mortgage company, for instance, it's helpful to be informed about current homeownership trends. Get to know the company's biggest competitors and identify their successes and flaws, too. Insight into the company's industry and rivals are bound to impress interviewers.

During a job interview, interviewers ask questions to get to know candidates . But their main goal is to determine if a candidate will be a good fit for the position and company.

Your company research will make your responses to questions compelling and show that you'll be helpful to their goals and bottom line.

Plus, your knowledge will help you give a specific answer if you're asked why you'd like to work for the company. You can share details about things you find admirable about the company, its mission, or its culture.

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Things to do Before, During, and After Your Interview

An employer will invite you for an interview if they believe that you have the skills to succeed at their company. In the interview, they will seek to evaluate your genuine interest in the company and the role, your preparedness for the position, and your potential to add value to their team.

Your answers to the questions they ask will help them assess your skills, experience, and motivation.

Below, you will find suggestions on how to prepare for the interview, show yourself in the best light during the interview, and follow up after the interview.

Before the Interview

Research the company and industry.

Employers gauge your interest and motivation by how much you know about their organization. Do your research on the position, company, and industry.

• Reread the job description and think how you can communicate why you would be a good fit for the position.
• Review the organization’s website and social media activity.
• Learn about current trends and events that might impact your future employer.
• Try to get insider knowledge of the organization by speaking with LinkedIn contacts, alumni, peers, faculty, family, or other contacts who may have a deeper understanding of the organization.

prepare the key points you want to communicate during the interview

Prepare responses around these themes so that you will be ready for a wide variety of questions. 

• Why are you interested in this position?  Evaluate how your past experiences (academic, professional, co-curricular, personal) have contributed to your interest in this role. Think about why you want to do this kind of work at this particular organization.

Why are you a good candidate for this position? Assess for how your work experience, personal qualities, academic accomplishments, and co-curricular activities make you qualified for the position. Identify the transferable skills and knowledge that you would bring to the position. Be prepared to demonstrate your skills with examples using the  SARA method (Situation, Action, Result, Application) . 

Practice your interviewing skills

Many people practice for an interview by writing answers to common interview questions . While organizing your thoughts on paper is helpful, you should supplement it with verbal practice, alone, or with a friend, mentor, or career counselor. You can schedule a practice interview with a career counselor to get feedback on your interview responses and presentation. We also host a Practice Interview Program  each semester that allows you to practice and get feedback from a Columbia alum.

For independent practice in a virtual format, we recommend Big Interview , which you have access to for free through our office. You can practice answering interview questions by industry or job function, record yourself, and use their tool for self-assessment or share any video with a mentor for feedback.

The interview is also a chance to learn more about the employer and the position. Think about what you’d like to learn more about the role, division, organization, and industry. Identify questions to ask the employer that will help you determine if this is the right position for you. 

Day Before the Interview Checklist

• Review your notes, resume, cover letter, job description, and company/industry summaries.
• For an in-person interview, know the route you will take to the interview location and how much travel time you will need. Build in additional time to ensure you will not be late.
• Prepare an appropriate interview outfit. Our Clothing Closet is a resource for students in need of professional attire for an interview, career fair, or professional networking event.
• Make note of the name and title of the interviewer or the person you will check-in with.
• Have the following items prepared: copies of your resume, a list of references, a notepad, and pens.
• Get a good night’s rest.

The Day of the Interview

Before the interview begins.

• Be on time! Aim to arrive at least 10–15 minutes early.
• Bring the supplies you prepared the night before your interview.
• Be considerate and polite to all staff members. 
• Put mobile devices on silent.
• Avoid any scents that may be distracting to the employer.
• Enter with a positive attitude.

during the interview

• Listen carefully to the interviewer and make sure you answer the question your interviewer is asking.
• Relate your skills, accomplishments, and objectives to the needs of the company.
• Provide specific examples when possible using the SARA method (Situation, Action, Result, Application) .
• Focus on the positive aspects of your training and experience. You don’t have to apologize for any perceived lack of experience or background.
• Use clear and direct language. Avoid using filler words such as “um” or “like.” Make your point and don’t ramble.
• Maintain eye contact with your interviewer(s). If there are multiple interviewers, remember to engage with all of them.
• Be aware of your body language. Convey confidence and engagement with your posture. 
• Observe the people and office space to get a sense of the company’s culture.
• If you do not have the interviewer’s contact information, request a business card so that you can send a thank you note.

After the Interview

• Send a thank you note within 24 hours of the interview. Check out a sample thank you note for inspiration.
• Evaluate your performance. Did any questions stump you? Consider how you can improve your answers for the next interview.
• Think about what you learned about the position and employer during the interview. Assess how the position would meet your priorities and goals.
• After a first round interview you may be called back for additional rounds of interviews depending on the employer’s process. Check out our resource on what to expect at a second round interview to help you prepare.
• If a job offer is provided on the spot, which is uncommon, it is appropriate to thank the employer and to tell them that you need more time to consider the offer. Ask about the company’s timeline and deadline for your answer. 
• If you do not hear from the employer after the hiring timeline they initially indicated, follow up once. Call or email the interviewer or human resources contact. Reaffirm your interest in the position and inquire about the new hiring timeline.

Related Resources

You Got a Second Interview! Now What?

Congratulations—you made it through your first-round interview! It’s likely that the first round interview was conducted by phone or virtually—now they want to meet you in person.

Common Interview Questions and How to Answer Them

Preparation is the key to interview success. We’ve included examples of the most common interview questions and how to answer them

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How to best prepare for a job interview in 10 steps.

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How to best prepare for a job Interview

Job interviews are crucial moments that can significantly impact the course of your career in the highly competitive world of professional growth. Adequate preparation is the key to success, and a well-crafted strategy can make all the difference. Whether you are employed or unemployed, here are some tips on how to prepare for a job interview, both face-to-face and online.

1. Be confident: Fake it Till You Make It

First things first, showing confidence, or executive presence , is an essential part of a job interview. However, it can be difficult to feel confident when you are unemployed or seeking a high-paying job. To manage your expectations, it's important to avoid overestimating the benefits of getting a particular job. Doing so can make you feel nervous or prevent you from asking the right questions. Instead, research about the company and prepare, but focus on your strengths and keep them at the forefront of your mind. Remember that this is not your last chance, and there will be other opportunities. Take a deep breath, relax, and speak assertively . Practice Amy Cuddy’s Power Pose before and during the interview.

2. Research, Research, Research: Know the Company Inside Out

Preparing yourself before an interview is crucial. Take the time to research the company's mission, values, recent achievements, and organizational culture. Getting familiar with industry trends and the company's position within the market is important. This knowledge will demonstrate your interest in the company and enable you to tailor your responses to align with their objectives. You can use resources such as Glassdoor, LinkedIn, Chat GPT, Blind , or other similar websites to find information about salaries paid by the company, common interview questions, or to check the interviewer's profile.

3. Understand the Job Description Thoroughly

Analyze the job description with a fine-toothed comb. Identify the key skills, qualifications, and attributes the employer is seeking. Structure your responses to highlight how your experiences align with these requirements. Prepare specific examples from your past work that demonstrate your competence in the areas outlined in the job description.

4. Perfect Your Elevator Pitch: Tell Your Professional Story

Craft a concise and compelling elevator pitch that introduces you professionally. Highlight your strengths, relevant experiences, and what sets you apart. Practice confidently delivering it to set a positive tone at the beginning of the interview. Also, be aware to tailor your pitch to the resume you sent them! Customizing your resume and cover letter for specific jobs is a best practice but make sure you convey the required skills for this particular job.

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Best 5% interest savings accounts of september 2023, 5. anticipate and practice common interview questions.

Practice responses to questions about your strengths, weaknesses, experiences, and how you've handled challenges in the past. Use the STAR (Situation, Task, Action, Result) method to structure your responses, ensuring clarity and relevance. Be ready to explain why you're considering a change while being respectful and diplomatic about your current employer.

If you are unemployed, articulate a positive narrative about the employment gap. Showcase any freelance work, volunteering, or personal projects undertaken during this period.

6. Showcase Your Achievements: Quantify Your Impact

During job interviews, employers are interested in knowing about your achievements in your previous roles. You need to provide concrete proof of your capabilities with specific examples. It's important to quantify accomplishments with measurable metrics such as time saved, dollars gained, and quality/safety improved. Doing so not only adds credibility to your claims but also demonstrates your ability to make significant and measurable contributions toward the success of the organization.

7. Prepare Thoughtful Questions for the Interviewer

Interviews are not just an opportunity for the interviewer to evaluate the candidate, but also for the candidate to assess the company and the role. You can ask about the team dynamics, future projects, and the company's vision. This will reflect your engagement and also help you determine whether the company is a suitable fit for you.

8. Dress the Part: Professionalism Matters

Making a good first impression is crucial. Dress professionally and wear attire that aligns with the company culture, try to never dress more casual than the interviewer, regardless of whether the interview is face-to-face or online. If you're interviewing online, be mindful of your background and consider setting it to blurred if it helps you feel more confident. Additionally, try to connect to the platform five minutes before the scheduled time to account for any technical difficulties that might arise.

9. Practice Mock Interviews

Practice, practice, practice. Conduct mock interviews with a friend or mentor to simulate the actual experience. Record yourself if possible and assess your tone, body language, and responses. Identify areas for improvement and refine your approach. The more you practice, the more comfortable and confident you'll become.

10. Follow-Up with a Gracious Thank-You Note

After the interview, send a personalized thank-you email expressing your gratitude for the opportunity. Reinforce your interest in the position and briefly reiterate how your skills align with the company's needs. This final touch leaves a positive impression and reinforces your professionalism.

To conclude, successful interview preparation requires a blend of extensive research, introspection, and tactical communication. By dedicating sufficient time and energy to these crucial aspects, you can present yourself as a capable and confident candidate, thereby enhancing your prospects of obtaining the desired job offer. Always keep in mind that preparation acts as a gateway to triumph in the realm of job interviews.

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What should you research before an interview?

Do you have a job interview coming up? Then you might already be rehearsing answers to potential interview questions . But did you know that researching the company you’re applying for work with is one of the best ways to stand out from other candidates during the recruitment process?

Research helps you learn about what the company does, what they look for in their employees and helps you be better prepared to answer questions. It’s also a great way to find out whether you’d be a good cultural match for the company and whether they’d be able to meet your own career and lifestyle needs. In a SEEK survey, 51% of Australians felt that the company they worked for didn’t align to their initial impressions, making the need for candid company research ever more necessary. Dean Davidson, Executive General Manager at Hudson Recruitment Australia advises to “research as much as you can about the organisation - its history, corporate culture, competitors, profitably and future plans, for example.” As you prepare for your upcoming interview, we’ve simplified this list to a few things to research about your potential new employer.

In a SEEK survey, 51% of Australians felt that the company they worked for didn’t align to their initial impressions, making the need for candid company research ever more necessary.

Dean Davidson, Executive General Manager at Hudson Recruitment Australia advises to “research as much as you can about the organisation - its history, corporate culture, competitors, profitably and future plans, for example.” As you prepare for your upcoming interview, we’ve simplified this list to a few things to research about your potential new employer.

• The company’s culture, mission and values. When candidates in our survey were asked what the most important factor was when choosing a company to work for, one in three people said work/life balance. Being equipped with the company’s views on things like flexible working hours and locations, as well as other cultural values such as their input to employee development can help you prepare your own questions at the end of the interview. An example of what to ask? “I read a review that your company runs a mentoring program - can you tell me more about this and the positive impact it has had on your employees,” is certainly a good place to start.   
• The company’s recent achievements and news.  More than half the Australian population visits the company’s website to find out more about them in the job seeking process. This is an effective tool especially when wanting to find out about the company’s recent involvement in industry events and the community, as well as achievements and other general news. Another great tip; search the company’s name in the “News” section of Google to find out information they may not be willing to self-publish. This will help give you a more balanced and realistic view of the company you may work for in the future.  
• Insider information such as remuneration, employee functions and the hiring process.  Don’t prejudge a company based on their popularity in the market. Often the smaller and lesser known companies are more inspiring places to work, because of the people who work there. Use SEEK’s company reviews to read honest reviews from past and present employees on the kind of topics you wouldn’t read elsewhere. You’ll find people sharing their thoughts and first-hand experiences from managerial styles to monetary bonuses. Davidson also says, “Make sure you know your interviewer’s full name and how to pronounce it, as well as their title.”

​Other important things to learn about a company include the skills and experience the company values in their employees, as well as their clients, products and services - so you can tailor your responses and questions accordingly.

Davidson reiterates, “It goes without saying that to be successful, you need to be prepared.” So gather your research, ask people their thoughts on working at the company, and use SEEK company reviews as your launching pad for employer exploration. This way, you’ll be best positioned to impress the company you’re keen to work for, and will know how to ensure the company impresses you! Jump onto SEEK company reviews, and read real reviews by real employees today .

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38 Smart Questions to Ask in a Job Interview

And a few to avoid.

The opportunity to ask questions at the end of a job interview is one you don’t want to waste. It’s both a chance to continue to prove yourself and to find out whether a position is the right fit for you. In this piece, the author lists sample questions recommended by two career experts and divides them up by category: from how to learn more about your potential boss to how to learn more about a company’s culture. Choose the ones that are more relevant to you, your interests, and the specific job ahead of time. Then write them down — either on a piece of paper or on your phone — and glance at them right before your interview so that they’re fresh in your mind. And, of course, be mindful of the interviewer’s time. If you were scheduled to talk for an hour and they turn to you with five minutes left, choose two or three questions that are most important to you. You will always have more time to ask questions once you have the job offer in hand.

“So, do you have any questions for me?”

• Amy Gallo is a contributing editor at Harvard Business Review, cohost of the Women at Work podcast , and the author of two books: Getting Along: How to Work with Anyone (Even Difficult People) and the HBR Guide to Dealing with Conflict . She writes and speaks about workplace dynamics. Watch her TEDx talk on conflict and follow her on LinkedIn . amyegallo

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8 Things You MUST Learn About the Company, Before a Job Interview

What do you know about the company'� if the answer is nothing, then you really are setting yourself up for an (embarrassing) fall. uncover the 8 key company facts on our list, however, and you're guaranteed to position yourself as a cut above the rest..

A friend of mine recently told me a story relaying one of the most terrifying starts to a job interview that I've ever heard (and I'm a recruitment consultant)!

He called it the 'X-Factor Interview.'

The company invited 10 candidates to their office for 7 am in the morning and as they arrived, they were all lined up, in front of a panel of interviewers (including the business owner).

The entire nervous bunch were asked 'so what do you know about the company?'

Now clearly, the quicker you piped up, the easier it was to answer (you couldn't repeat another candidate's reply, of course). Those who couldn't come up with anything were immediately shown the door.

Now this is a pretty extreme interview and (fingers crossed) you won't find yourself facing that firing line - but it does emphasise the absolute importance of doing your research before an interview.

Below, here is a list of the 8 crucial things that you MUST research before any job interview, courtesy of our friends at The Interview Academy .

1. What They Do.

This must seem ridiculously obvious... right?

But you'd be surprised how many interviewees still show up without any real clue about what a company does - and to be honest, it's just a bit embarrassing.

You can be almost 100% sure that your interviewer will ask you 'what do you know about the company?' It's one of those typical clichés and with good reason! Would you wish to hire someone who couldn't be bothered to even find out what your company did?

The best place to research what a company does is via their website - more specifically the "About Us" page - this really is the bare minimum!

You really don't want to come across clueless and confused.

2. The Company Mission.

A company's mission statement basically reflects the reason why they do what they do; the reason they came into being and the values they hold (these usually remain unchanged).

For example, The Coburg Banks mission statement is to... 'become the recruitment company most admired for its people' and all of our values are in line with that mission.

It's highly likely that you'll find this information on the company website (although sometimes, you may have to do a little digging through the mish-mash of pages), brochure or other marketing materials.

If you can't find a specific statement, then you'll have to use your initiative with the information you can find out - how do they portray themselves, what values do they advertise?

During the interview, make sure you take advantage of whatever you discover, showing off how well your values match the company's!

3. The Company Culture.

It's pretty difficult to suss out the company culture without visiting the offices or speaking to the staff... but you can get some sort of idea of how the company wishes their culture to be perceived by the public.

Social media is a great tool for discovering this.

Many companies now post on Facebook, Twitter Instagram and LinkedIn, showing off employee engagement, their staff, the offices, social events etc. All vital components to 'company culture.'

Suss it out - do they seem very professional and calm or casual and kooky?

Then, all you have to do is portray yourself as someone who could fit in well with that culture, for example, 'I would absolutely love to work here because the atmosphere seems really modern, fun and vibrant!'

Recruiter Pro Tip. Glassdoor is a pretty nifty little tool to use during your job interview research, particularly when you're on the hunt for company culture! The site allows employees to anonymously add reviews of companies that they have worked for in the past, including perks, benefits and salaries. It's definitely worth a gander!

If you can't uncover anything concrete about the company culture, then ask in your interview!

Not only will your interest and initiative impress the interviewer, but it's also important that YOU know about the company, before you accept a job offer when it (hopefully) arises!

To discover more impressive questions you could be asking interviewers click here.

4. The Latest News!

[caption id="attachment_23903" align="alignright" width="300"] adamr at FreeDigitalPhotos.net[/caption]

This kind of research will position you as a cut above the rest.

It shows that you're not just a lazy bum who checked out the company website so that you could slam dunk the standard questions, but you're really committed and genuinely interested in the company.

And it's not difficult! All it takes is a little browse around Google, the company blog, their newsletters etc. to see whether the company has made the news at all.

It also means that if the interviewer starts talking about a recent success, then you won't be left surprised - you'll genuinely be able to discuss the topic and keep the conversation going.

Warning: don't bring up any negative press the company have had. It will put a downer on the entire job interview and is bound to irk your interviewer.

5. The Company's History!

This kind of research is one step further still (and a lot more difficult) - discover what you can about the company's history!

Learning the history of the company (things like take-overs, business partners, past News stories and recruitment drives) will help you to predict the future.

• Perhaps they've been growing more rapidly over the last year?
• Maybe the business has flourished since hiring a new MD?
• Has your new potential department only just been opened?

All of this information can be dropped into the conversation to show off how genuinely interested you are in the company.

6. The Company's Competitors.

[caption id="attachment_23901" align="alignright" width="300"] jesadaphorn at FreeDigitalPhotos.net[/caption]

You may already have faced the question 'who do you think are our main competitors?' in an interview before.

It's a pretty difficult one to answer, particularly if you don't know the industry (and haven't done your research) so we always recommend coming up with a few good examples!

Answer well and you're guaranteed to impress your interviewer.

Simple really, but people often forget this vital bit of research!

7. The Company's USP.

Want to become a superstar interviewee in one foul swoop?

Once you've worked out who the company's main competitors are, go one step further and try to work out their USP.

What makes the company different?

How do they compete in their industry?

If you can demonstrate this knowledge, then you'll show commitment, genuine interest and a whole lot of commercial savvy - you're bound to knock your interviewer's socks off!

8. Management.

You should really do at least a little of research about the management team of the company (although it's not the most important thing on this list).

If you can name-drop, it'll be pretty impressive - so for example - if you know that the owner of the business has written an award-winning book, you could bring that up.

At the very least you should be aware of who's interviewing you and who your line manager would be, with some knowledge of their background.

It will be creepy if you start reeling off the names of their children and where they live etc. but if you can say 'oh I noticed you went to Liverpool University too' that could be a conversation starter.

Finding common ground in a job interview is a great way to impress.

There are, of course, a variety of other things that you should be researching before entering your interview - don't neglect the industry, the role and anything else you think might be relevant.

Turning up, completely unprepared is a waste of your interviewer's time (and yours) and to be honest, it shows a complete lack of interview etiquette.

Regardless, it's absolutely within your own interests to research the company before interview! You need to know whether you'd even accept the job, if offered ( click here to find out more).

Recruiter Pro Tip. What happens if the company in question doesn't have an online presence and you can't find out any information? If you're absolutely certain that you're digging deep enough, then it is something that you can mention in the interview. Show up with a list of questions you'd like to ask and let them know - 'I am so intrigued to find out more about the company, I struggled to find out much online'. Honesty is the best policy.

If you'd like any more top tips on how to prepare for your job interview - check out our other posts here - you'll find everything you need to know.

Like we always say... fail to prepare and you're preparing to fail!

Continue reading

Let's Cut the Bullsh*t - This is What the 39 Worst Job Advert Clichés Really Mean!

4 Terrible Ways to Answer 'Why Are You Leaving Your Current Job?' (And Some Better Alternatives).

70 recruitment clichés that (really) should be banished.

How to prepare for a job interview

Landing a job interview means that your resumé stood out and you possess some of the key skills the company is searching for in the role – congratulations!   

Now comes the important task of preparing for your job interview. For many this is a nerve-racking time, so it’s good to know there are things you can do to set yourself up for success.   

Your key to acing a job interview is preparation . While you can’t predict exactly how it will go, you can rehearse some common interview questions and do some research into the company. You can also plan your outfit and your mode of transport, to make sure you arrive on time. 

Read on for interview preparation tips, examples of what to wear, advice on what to say, and more.  

• Researching the company
• Understanding the job description
• Reviewing your resumé and cover letter
• How to prep for interview questions
• Common interview questions
• Preparing for behavioural interview questions
• Dressing for success
• What to take to a job interview and when to arrive
• Questions for the interviewer
• Understanding the interview process
• Dealing with nerves and anxiety
• Handling difficult interview questions
• Showcasing your skills and experience
• Following up after the interview

Wondering how to prepare for an interview? One of the most important things to do is gain a solid understanding of the company. It’s not just about impressing the interviewer with your knowledge (though this is an added bonus), but about showing a genuine interest in the company and its achievements and goals. Knowing the company's history, values, culture and recent accomplishments shows that you're not just looking for any job, but are interested in becoming a part of their specific team. 

The more you know about the company, the better placed you’ll be to give relevant answers to the interviewer’s questions. You’ll be able to tie your skills to the specific job requirements and connent your values to theirs.

How to research the company

You may be sitting in front of your computer wondering where to begin. Here are a few tips to help you get started in your research:

• Read through the company's official website. Pay close attention to their ‘About’ section and see if they have posted any news or press releases. 
• Visit their social media channels like X (Twitter), Instagram or Facebook, for insights into the company's recent activities. 
• Search for any industry reports, for a broader view of where the company stands and future trends that might affect it.
• If possible, connect with current or former employees through networking platforms. They can provide invaluable insider knowledge about the company culture and expectations.
• Read the company’s online profiles, like their SEEK Profile and reviews . 

What to look for when researching the company

So you’ve got the basics, but where do you go from here? Now’s the time to dive deeper into the company’s timeline, what they’re like and what they’ve accomplished:

• Company culture and values:  this will determine how well you would fit into their environment. Look for information on their approach to work-life balance , team collaboration and employee engagement.
• Recent projects and achievements: being across these areas can provide talking points during your interview and demonstrate your interest in their work.
• Leadership and management style:  knowing who leads the company and their management style can give you insights into their strategic direction and how they value their employees.

A handy hint is to always refer back to the job description at every stage of your interview preparation. It outlines the responsibilities, skills and qualifications the employer is looking for, so it pays to tailor your responses to demonstrate that you're not only a fit for the role, but enthusiastic about it! 

How to analyse the job description

Break down the job description into individual tasks and responsibilities. Try to imagine what a typical day in the role might look like and consider how your previous experience aligns with these duties. You should also pay attention to the specific skills and qualifications mentioned and consider which of these you have. Come up with examples from your past experience where you have demonstrated these skills.

Finally, pay attention to the language and tone of the job description. This can give you insights into the company culture and how formal or informal the workplace might be.

What to look for in the job description

• Essential vs desirable criteria:  distinguish between what is essential and what is desirable. Focus on aligning your skills and experience with the essential criteria, but also be ready to discuss any desirable skills you have.
• Company-specific requirements:  for example, if the company emphasises teamwork , think of examples where you have successfully worked as part of a team.
• Growth and development opportunities:  consider how the role might offer opportunities for personal and professional growth. This shows that you’re thinking about a long-term commitment to the role and the company.

Your resumé and cover letter have already succeeded in landing you this job interview, but their job isn’t over. These documents have served as your first introduction to the employer and will likely form the basis of many interview questions . After all, they’re the reason they asked you for an interview!

Reviewing these documents helps you to go over the specific experiences and accomplishments you've included, so you remember to highlight them again in the interview. It also prepares you to expand on any points or address any gaps or changes in your career path.

How to review your resumé and cover letter

• Revisit your achievements: go through each point in your resumé, especially focusing on the achievements and experiences relevant to the job you're interviewing for.
• Understand the flow of information: ensure you understand the order and structure of your resumé. This helps in navigating the document quickly during the interview if you need to refer to specific points.
• Reflect on your career:  your resumé and cover letter should share your career journey to date. Be prepared to discuss how this role fits into your career path.

Self-reflection and storytelling 

The next step of preparing for an interview is planning your answers for some common interview questions. The interviewer will likely prompt you with, " Tell me about yourself ". This is an invitation to talk about your skills, experience and professional goals.  

Before thinking about your answer, reflect on where you are and where you hope to be in five years’ time. Think about your skills and traits, how you’ve demonstrated them in the past and how you would like to build on them in the future.  

Then create a ‘story’ in three sentences about yourself to give your interviewer a quick idea of your abilities and your career aspirations. It should have a beginning (your past: education and work experience), a middle (now: your skills/qualifications and what you’re currently doing) and an end (what you want to do). 

You don’t need to be too specific about your future – unless you have a clearly defined career path – it could make you seem inflexible and single-minded. Keep your ‘about me’ spiel fairly short and focused on your education and career.  

For example: 

“I graduated with a media arts degree from UTS in 2021, majoring in journalism and documentary studies. I then began freelance reporting for the ‘Inner-West Weekly’, which led to a full-time digital reporting role – where I currently am now. I’ve picked up skills in digital content creation and production, but I’d love to move into TV work with a national studio like ABC. I’m interested in a career in TV production – I’m not 100% sure yet, but I’m excited to see where a career in TV could take me.” 

One of the most nerve-racking parts of any interview is not knowing what you’ll be asked. That’s why learning how to prepare for interview questions is so important. By practising common interview questions , you’ll have all your bases covered. Remember to tailor your answers so they are relevant to the role and company. 

• Tell me about yourself: this is a standard opening question about who you are from a professional standpoint. Prepare an overview of your career, focusing on experiences and achievements relevant to the role.
• Why are you interested in this role/company? Use your response to reflect your knowledge of the company and how your skills fit with the job description.
• What are your strengths and weaknesses ? Choose strengths that are relevant to the job and discuss weaknesses honestly, but also mention how you're working to improve them.
• Describe a challenge you've faced and how you dealt with it: use the STAR method to describe a situation, the action you took and the result of your actions.
• Where do you see yourself in five years?  Talk about your career goals in relation to a potential career path within the company.

Many job interviews include  behavioural interview questions . These provide the interviewer with insight into how you've handled situations in the past, so they can get an idea of how you'll perform in the future.

They often begin with phrases like, "Tell me about a time when..." or "Give me an example of how you..." These questions aim to see your approach to different work-related scenarios, such as meeting a tight deadline, resolving a conflict or leading a team. 

How to prepare for behavioural interview questions

• Use the STAR method:  prepare your answers using the Situation, Task, Action, Result method.
• Reflect on experiences:  think about different types of experiences – challenges, team projects, successes, failures and lessons learned. 
• Practise your responses:  rehearse your answers so you remember what to say in the moment. 

Integrating behavioural questions in an informational interview

If you're wondering how to prepare for an informational interview, one thing you can do is come up with behavioural questions to ask the hiring manager. These can help you gain insight into the role and the company. Asking questions like, “Can you tell me about a challenge your team recently faced and how it was resolved?” or “Could you give me an example of a successful project and the key factors that contributed to its success?” , can give you valuable information about the company's working style, challenges and success stories.

Mock interviews and feedback

Once you have some of your answers prepared, practise them in a mock interview. Rehearsing your interview helps you remember the key points you want to bring up, so you can avoid going blank or feeling flustered. Ask your ‘interviewer’ for feedback or record the interview so you can review it later.   

It’s important not to try to stick to a specific script. General points will be easier to remember in the moment, and you don’t want to come across as rehearsed. Get your ‘interviewer’ to ask questions in different ways and to throw in an unexpected question to practise thinking on your feet. Your mock interviews don’t have to be perfect – the point is to familiarise yourself with the setting and the questions so you feel confident on the day. 

First impressions count, which is why getting ready for an interview requires plenty of consideration. The way you dress can speak volumes about your professionalism, attention to detail and understanding of the workplace culture. It also boosts your confidence, allowing you to focus on the interview itself rather than feeling out of place or uncomfortable.

How to dress for a job interview

The dress code will vary depending on the company culture. For corporate settings or hospitality, traditional business attire is usually expected. For more creative environments or for roles in childcare, smart casual might be more appropriate. If you’re unsure, delve a bit deeper in your research or reach out to HR for guidance. In most cases, it’s better to err on the conservative side.

As a general rule, opt for classic, well-fitting attire that is neat and polished. In more conservative workplaces, you might want to keep jewellery and makeup to a minimum and avoid overly trendy clothes that might be distracting or look ‘unprofessional’. Ensure your clothes are clean, ironed and in good condition. No matter your style or the job you’re going for, make sure you’re comfortable and well-groomed. 

What to avoid wearing to a job interview

• Overly casual clothing:  even if the company has a casual dress code, avoid wearing clothes that are too relaxed, like shorts or t-shirts with slogans.
• Distracting accessories: noisy jewellery and quirky ties can be distracting. Keep accessories simple and professional.
• Strong perfume or cologne: avoid wearing strong scents as some people are sensitive to them and it can be off-putting in an interview setting.

There’s nothing worse than turning up flustered at a job interview. It always pays to leave extra time to find where you’re going and to allow for unexpected delays. If you happen to arrive early, it’s the perfect opportunity to sit with a coffee and compose yourself before the interview. Here’s some tips to help:

• Research the interview location  beforehand, considering traffic and potential delays. Aim to arrive 10–15 minutes early, allowing yourself a buffer for unexpected delays.
• Prepare the night before by laying out your attire, printing extra copies of your resumé and packing everything you need to avoid last-minute scrambling.

What to bring to a job interview

• Multiple copies of your resumé: bring several copies of your resumé in case there are multiple interviewers or if an interviewer needs an extra copy.
• Portfolio or work samples:  bring samples of your work that showcase your skills and achievements.
• Notebook and pen: bring a notebook and pen in case you need to jot anything down. 

Questions for the interviewer 

Most interviewers will ask if you have any questions for them . While it’s perfectly okay to say, No, I think you covered everything, it shows extra interest and initiative if you have one or two questions about the company or the role. A good question for the interviewer also makes you stand out from other applicants.   

Here are some ideas for questions you can ask: 

• What would a typical day look like in my role? 
• What kind of training do you offer employees? 
• Can you give me an example of the types of projects you’re working on now? 
• Don’t ask the interviewer anything that might be sensitive, like details about their clients or specific projects. Avoid asking about salary, since this is better negotiated at a later stage in the hiring process and could make it seem that your only concern is money. Also keep your questions to a minimum – three at most – unless you have struck up a conversation where more questions naturally flow. 

Navigating the interview process can be daunting, especially if you're unsure of what to expect. Here are some of the typical stages of an interview to help you feel prepared.

What to expect during the interview process

The interview process can range from a single meeting to a multi-round marathon. Here’s what the typical interview process might look like:

• Initial screening. This may be a phone or video call to assess your suitability for the role. Make sure you have your answers ready about your background and why you’re interested in the role. 
• First face-to-face interview.  This stage often involves more in-depth questions about your experience, skills and how you would handle specific situations. Wondering how to prepare for interview questions and answers? Review the job description and your resumé in detail. Prepare examples using the STAR method to demonstrate your skills and experiences.
• Second and subsequent interviews.  These may be with higher-level management or other team members. The questions can be more detailed, focusing on your fit within the company and team. In this interview, be ready to go into more detail about your skills and experience, and provide answers to more complex questions. 
• Assessment or task. For some roles, you may be asked to complete a task or assessment to demonstrate your skills. If a task is part of the process, ensure you understand the instructions and criteria before starting. 
• Final interview or offer discussion.  This could involve negotiating salary and discussing start dates and other terms of employment. Before heading into your final interview, have a clear understanding of your salary expectations and any other conditions important to you.

What to do after the interview

• Send a thank you note.  Shortly after the interview, send a thank you email to express your appreciation for the opportunity and reiterate your interest in the role.
• Follow up.  If you haven’t heard back within the timeframe mentioned, send a polite follow-up email inquiring about the status of your application.

Researching the interviewer

Knowing who will be conducting your interview offers a great advantage. You have an opportunity to research their background and interests to tailor your responses and build a more personal connection during the interview. Here are some places to check out: 

• Social media: review their career, noting any positions or companies in common, and any articles or posts they’ve shared.
• Company website: often you’ll find bios of team members on the company website.
• Internet search: a broader search can reveal interviews, articles or panel discussions involving the interviewer.

Feeling nervous or anxious before and during a job interview is common. It’s actually good, because it shows you really want the job and care about the outcome. On the downside, nerves and anxiety can get in the way of your ability to communicate clearly, think on your feet and present yourself confidently. Effectively managing these feelings is important to ensure you perform the best you can. 

Here are a couple of ways you can manage your nerves before the interview: 

• Preparation:  being well-prepared is one of the best ways to reduce anxiety. Knowing your resumé, understanding the job description, and practising answers can boost your confidence. Make sure your phone is charged and that you have the interview address and contact details handy, in case you need to call when you arrive.  If you’re interviewing in a building with security, be mindful that you may need to provide photo ID to get in.  
• Relaxation techniques:  deep-breathing exercises, mindfulness and meditation can help calm your nerves. You can find free breathing exercises online. 
• Take a breath:  if you feel overwhelmed during the interview, it’s okay to take a moment to pause and take a sip of water. Take a brief moment to collect your thoughts before answering.

Navigating tricky or challenging questions during a job interview is a skill in itself. Your interviewer may give you hypothetical scenarios, questions about weaknesses or failures, or questions that test your ability to think on your feet. These questions are often intended to test your problem-solving abilities and how well you handle pressure.

Here are some ways to handle difficult interview questions: 

• Stay composed:  when faced with a difficult question, take a deep breath to compose yourself. 
• Think before you speak:  pause for a sip of water or a deep breath, to give yourself time to pull your answer together.
• Be honest:  if asked about weaknesses or failures, be honest – but focus on what you learned from the experience and how you’ve grown professionally.

In a job interview, it’s important to showcase your skills and experience in order to separate yourself from other candidates. It helps the interviewer understand your value, how you can contribute to the company, and why you’re a fit for the role. 

How to showcase your skills and experience during the interview

Provide specific examples from your past experiences that directly relate to the job's requirements. Utilise the STAR method to structure your responses clearly and effectively.

What to do if you don't have experience in a certain area

Start by sharing your willingness and ability to learn new skills. Provide examples of how you've quickly adapted in the past or learned new things. You can even offer to take a short course to get yourself up to scratch. It’s important to be honest about a lack of experience in a certain area. Highlight any skills or experiences that are transferable to the area you lack experience in. 

Making it to the job interview stage is a big step. Now you need to showcase your skills, experiences and fit for the job while standing out from your competition. Preparing for a job interview is the best way to do just this. It involves understanding the company and the job description, reviewing your resumé and cover letter, practising for common and behavioural interview questions, and managing nerves and anxiety. 

Now that you know how to prepare for a job interview, you can approach them with confidence, ready to make a strong and lasting impression on your potential employer. 

The interview process doesn't end when you leave the room. It’s a good idea to send a small follow-up message or thank-you email to your interviewer. Thank them for their time and the opportunity to speak with them, and reiterate your interest in the role, briefly highlighting why you’re a great fit.  

Ideally, send a thank-you email within 24 hours of the interview, keeping the tone professional yet personable.  

What to include in a follow-up email

• Begin by thanking the interviewer for their time and the opportunity to interview.
• Clearly state your continued interest in the role and the company.
• Include a specific reference to a part of the interview that was particularly meaningful or interesting. 
• Briefly restate why you believe you’re a good fit for the role, focusing on key qualifications or experiences discussed during the interview.
• Offer to provide additional information.
• You can politely enquire about the timeline for the next steps in the hiring process.

First impressions matter 

Your resumé and cover letter have already made a good impression – now it’s time to make a good impression in person. That means carefully considering your job interview outfit and planning your day so you arrive at the interview with time to spare.  

Plan to arrive at least 30 minutes before your interview. Arriving early gives you time to collect yourself, grab a coffee and run through your interview answers one more time. 

When it comes to what to wear to your job interview, base your outfit on the company’s level of formality. In the case of a corporate role, business casual is appropriate. For more conservative professions, opt for business formal. For more relaxed work environments it’s fine to wear smart casual to a job interview. 

Having a growth mindset  

It’s also good to carry out a little self-assessment at this stage. Think back to the interview, about what was asked, which parts of the interview you felt went well and which parts might have gone better. 

Remember that not every interview will go according to plan, as there’s no way of knowing exactly what the interviewer will ask. While reflection is good, overthinking is counter-productive. Once you’ve identified any areas you think you could improve on, focus on the next step in your job search.  

The ‘secret’ to having confidence in a job interview is preparation. By researching the role and the organisation, practising your answers and looking polished, you’re part of the way there.  

Regardless of whether or not you get the job, the interview is an opportunity for growth. Go in with a positive mindset and a genuine sense of curiosity and you’ll make a good impression, and have a valuable experience, even if you don’t end up being the right person for the job. 

What should I wear to a job interview?

Choosing what to wear for a job interview comes down to the company culture. For a corporate environment, traditional business attire is a safe option. For more casual or creative workplaces, smart casual might be more appropriate.

How early should I arrive for a job interview?

Aim to arrive 10–15 minutes early for your job interview. This allows time to calm your nerves, go over your notes and compose yourself. Arriving too early can be inconvenient for the employer, while being late can create a negative first impression.

What should I bring to a job interview?

You should bring two copies of your resumé, a list of references, a portfolio or work samples and a notebook and pen. Remember to bring anything else the employer may have specifically requested.

How do I follow up after a job interview?

Follow up with a thank you email within 24 hours of the interview. Express gratitude for the opportunity, reiterate your interest in the position and briefly highlight why you’re a good fit. 

What are some common interview questions?

Common interview questions include:

• “Tell me about yourself.” 
• “Why are you interested in this role/company?”
• “What are your strengths and weaknesses?”
• “Describe a challenge you’ve faced and how you dealt with it.”
• “Where do you see yourself in five years?”

How do I handle difficult interview questions?

Stay calm and pause for a moment to think before responding. Be honest, and if you don’t know the answer, it’s okay to admit it.

How do I manage nerves and anxiety during a job interview?

Preparation is key. You can practise relaxation techniques like deep breathing, and visualise a successful interview. Allow yourself to pause and think before answering questions. 

What if I don't have experience in a certain area?

Focus on related skills and experiences, and share your willingness to learn. Be honest about your lack of experience but frame it positively, highlighting your adaptability and eagerness to grow in the role.

What if I don't know the answer to a question during the interview?

It’s okay to admit you don’t know the answer to a question. You can say something like, “I’m not certain about that, but I would be keen to learn more”. This shows honesty and a willingness to learn.

How do I research the company and interviewer?

Start by looking at their website, recent news articles and social media profiles. For the interviewer, check social media profiles and company bios, and conduct a general internet search to understand their background and interests.

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09-04-2024 FAST COMPANY EXECUTIVE BOARD

18 expert tips for mastering your next media interview

Here’s what it takes to ace your next press interview, according to experts.

Photo credits: Natalia / Adobe Stock

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience.

BY  Fast Company Executive Board 5 minute read

When preparing for an interview on a live or on-demand platform, it’s important to focus on both content and delivery. Whether you’re an introvert who prefers careful planning or an extrovert who feeds off energy, preparing yourself for an upcoming interview can ensure that you’re represented accurately and positively. 

From refining your key messages to honing your body language, there are a few things you can do to get yourself interview-ready. To that end, Fast Company Executive Board members share tried-and-true tips to ensure you’re ready to make the most of your time in the spotlight.

1. HAVE FUN.

Bring the energy, don’t ramble, try to keep it conversational, and inject personality into it! Remember, your enthusiasm and authenticity can make all the difference. – Jonathan Snow , Avenue Z

2. RECORD YOURSELF.

All great athletes watch their games back on tape. Practice recording yourself and your answers as if you’re in the interview. Watching the playback can help you fine-tune your body language and boost your confidence when answering questions. You’ll also get a feel for being in front of the camera, which can help settle nerves and allow your expertise to come across authentically. – Shannon Tucker , Next PR

3. USE STORIES TO BUILD A CONNECTION.

Bring your authentic self and a natural way of conveying what needs to be conveyed. Stories or analogies that connect to the audience and are core to the topic are a good way to leave your mark on the audience. – Bharath Yadla , Workato

4. SHOW YOUR VULNERABILITY.

Prepare in advance a brief story or anecdote that will help the host and/or audience connect with you as a person. Lean into vulnerability to show up as a human, not just an expert. Getting a chuckle, or even just a head nod because you shared something relatable, will release chemicals in your brain that will calm your nerves and get you settled for a great talk. – Cathy Graham , Desert Financial Credit Union

5. BE AUTHENTIC.

In any media, authenticity is crucial. Human error, when managed well, is less concerning than seeming inauthentic. Introvert or extrovert, the key rule for interviews on social platforms—now more than ever—is to be genuine. Practice your points, but allow your true self to shine through. Audiences value realness and are much more forgiving of mistakes than they are of perceived insincerity. – Jack Borie , Ubix Labs

6. HAVE A GO-TO STORY.

Always be ready with your evergreen “go-to” stories that deliver your core values and key messages in an engaging way. What were the defining moments in your life that set you on your current path? Practice telling these stories often so you can “go to” them during any interview and make an impact. – Nisha Anand , Dream.Org

7. DO A VIDEO RUN-THROUGH.

Conduct a run-through of your interview at least one week in advance and have someone on your team film it. Then, watch the video while taking notes. This level of self-awareness allows you to improve your interview skills and identify habits that you previously might not have been aware of. This provides the opportunity to make any necessary changes to improve your performance. – Kelley Higney , Bug Bite Thing

8. PREPARE, BUT DON’T MEMORIZE.

Prepare your core messages, but don’t try to memorize a script or read from a sheet of paper. Your brain can become overloaded in the recall of a perfectly worded sentence, and you lose the ability to stay present. Talk to the interviewer about your life and work experience, and it will come across as authentic and engaging. – Steve Dion , Dion Leadership

9. RESEARCH THE PLATFORM.

Learn about the platform or channel, its audience, and the interviewer or presenter. Find out the interview objectives and topics. Next, try to get an idea of the questions and any others interviewing alongside you. Then, consider your own objectives, brand, and messages. Ultimately, preparation is key to a successful interview. – Deborah Collier , Digital Skills Authority

10. KNOW YOUR AUDIENCE. 

Regardless of the message you want to deliver, it is critical to understand who is at the receiving end.  Connecting with the audience and understanding the format, tone, and so on of the platform on which you are speaking is critical to success—and maybe getting invited back. – Maggie ONeill , Peppercomm

11. BE READY FOR ANYTHING.

The one fast rule is that there is no one fast rule. All media are different. The people are different. Be prepared. Get questions upfront; some platforms offer them, some don’t. Know your stuff. Two popular TV pundits tried to snowball me, but I knew the subject better and killed it. Watch for twisters. I was once asked about the appropriateness of sweatpants at the office. Be prepared to laugh. – Patrick Hanlon , primalbranding.co

12. BE RELATABLE.

Few people want to hear a lecture or a numeric list of ideas. It’s all about sharing your personal story honestly and interestingly. When you approach your interviews from a place of authenticity, it’s organically more natural, and your conversation will flow. Focus your goal on motivating the listener with innovative, tried, and actual ideas that work for you. – Larry Brinker Jr. , BRINKER

13. PRACTICE BEING CONCISE.

Know your core message and practice distilling it into bite-sized soundbites. Regardless of personality type, having a few well-rehearsed, concise talking points allows you to stay on track and deliver value, even if nerves or unexpected questions throw you off balance. This preparation gives you a solid foundation to build upon during the live engagement. – Frederik Bussler , Bussler & Co

14. AVOID OVER-REHEARSING.

Introverts and extroverts need to follow the golden rule for live interviews: practice, but don’t over-rehearse. Prepare key points and practice articulating them naturally. The goal is to sound authentic and knowledgeable, not scripted. Audiences connect best with genuine personalities. – Karen Gilhooly , True North Collaboration

15. HAVE A MESSAGE.

No matter your personality, preparing to be interviewed requires identifying your core message and developing talking points that reinforce it. Frequency and consistency of message are the easiest ways to be heard, regardless of the medium, and a little preparation goes a long way. – Caitlin MacGregor , Plum

16. STRIVE FOR CONNECTION.

Be prepared to forge a personal, human connection quickly. People make snap judgments within two to four seconds: Are you smart? Are you kind? These platforms are designed to highlight your expertise, and activating an emotional connection will help people remember your brilliance. – Dr. Camille Preston , AIM Leadership, LLC

17. PRACTICE YOUR KEY POINTS BEFOREHAND.

Rehearse what you want to convey to ensure clarity and confidence during the interview. The proper preparation will help you speak effectively, manage your nerves, and stay on track regardless of the platform or audience size. – Kristin Marquet , Marquet Media, LLC

18. BE THOROUGHLY PREPARED. 

Know your audience, research your topic, and have a few go-to points ready. Share teasers and engage with your audience before you go live. Don’t forget post-session sharing to keep the conversation going with your community and maximize your impact. – Val Vacante , dentsu

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