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Blog Graphic Design 30+ Best Pitch Deck Examples, Tips & Templates

30+ Best Pitch Deck Examples, Tips & Templates

Written by: Ryan McCready Jul 04, 2023

A startup is, by definition, a fast-growing company. And to grow you need funding.

Enter the pitch deck.

In this post, we’ll look at the best startup pitch deck templates from heavy-hitters such as Guy Kawasaki, Airbnb, Uber and Facebook. We’ll also uncover the secrets of their successful startup pitch decks, and how you can leverage them to attract investor dollars, bring on new business partners and win new client contracts.

Haven’t created a winning pitch deck before? Then, use Venngage’s Presentation Maker to easily edit the templates — no technical expertise required.

 Table of contents (click to jump ahead):

• What is a pitch deck?

30 pitch deck examples for businesses

What makes a good pitch deck, what is the difference between a pitch deck vs business plan, pitch deck faq, create a pitch deck in 4 easy steps, what is a pitch deck .

A pitch deck is a presentation created to raise venture capital for your business. In order to gain buy-in and drum up financial support from potential investors, these presentations outline everything from why your business exists, to your business model, progress or milestones , your team, and a call-to-action.

The best startup pitch decks can help you:

• Prove the value of your business
• Simplify complex ideas so your audience can understand them (and get on board)
• Differentiate your business from competitors
• Tell the story behind your company to your target audience (and make that story exciting)

What is a pitch deck presentation?

A pitch deck presentation is a slideshow that introduces a business idea, product, or service to investors. Typically consisting of 10–20 slides, a pitch deck is used to persuade potential investors to provide funding for a business. It serves as a comprehensive overview of your company, outlining your business model, the problem you solve, the market opportunity you address, your key team members, and your financial projections.

1. Buffer pitch deck

Industry: Social Media Management

Business model: Subscription-based SaaS (Software as a Service)

Amount raised: $500k, according to Buffer’s co-founder Leo Widrich .

Location: San Francisco, California, USA

Website: Buffer.com

Key takeaway : The traction slide was key for Buffer: it showed they had a great product/market fit. If you have great traction, it’s much easier to raise funding.

What’s interesting about Buffer’s pitching process was the issue of competition, as that’s where many talks stalled. Investors became confused, since the social media landscape looked crowded and no one was sure how Buffer differed.

Eventually, they created this slide to clear the air:

To be frank, I’m still confused by this addition to the Buffer pitch deck, but perhaps their presentation would have cleared things up.

In any case, we’ve recreated Buffer’s pitch deck with its own traction, timeline and competitor slides, plus a clean new layout and some easy-to-customize icons:

Design tip : don’t forget to add a contact slide at the end of your pitch deck, like in the business pitch example below.

Because sometimes you’re going to pitch to a small room of investors. Other times, it will be to an auditorium full of random people in your industry. And I can guarantee that not everyone is going to know your brand off the top of their head.

You should make it extremely easy for people to find out more info or contact your team with any questions. I would recommend adding this to the last slide, as shown below.

Alternatively, you could add it to the slide that will be seen the longest in your pitch deck, like the title slide. This will help anyone interested write down your information as event organizers get things ready.

Related:  Creating a Pitch Deck? 5 Ways to Design a Winner

2. Airbnb pitch deck

Industry: Hospitality, Travel, and Technology

Business model: Online marketplace (peer-to-peer) for lodging and travel experiences

Amount raised: $20k at three months and $600k at eight months (seed), according to Vator .

Website: airbnb.com

Key takeaway: A large marketplace, impressive rate of traction and a market ready for a new competitor are the factors which made Airbnb stand out early on, says Fast Company. The organization’s slide deck clearly demonstrates these points.

Your pitch deck should explain the core information in your business plan in a simple and straightforward way. Few startups have done this as well as Airbnb.

We’ve re-designed Airbnb’s famous deck as two light and airy sample pitch deck templates. The focus here is on engaging visuals, with minimal text used.

Airbnb fundraising slide deck

This type of deck is also called a demo day presentation .  Since its going to be viewed from a distance by investors while you present, you don’t need lots of text to get your message across. The point is to complement your speech, not distract from it.

Another great thing about Airbnb’s fundraising slide deck format is that every slide has a maximum of three sections of information:

As one of the most popular presentation layouts , the rule of three design principle has been drilled into my head. And for good reason!

Here’s one of the slides that demonstrates why this pitch deck design tip works:

VIDEO TUTORIAL:  Learn how to customize this pitch deck template by watching this quick 8-minute video.

Minimalist Airbnb pitch deck template

This simple sample pitch deck template is clean and incredibly easy to customize, making it perfect for presentation newbies.

Don’t forget to insert your own tagline instead of the famous “Book rooms with locals, rather than hotels” slogan. Hint: your tagline should similarly convey what your business offers. Airbnb’s pitch deck offers up tantalizing benefits: cost savings, an insider’s perspective on a location and new possibilities.

Design tip : Click the text boxes in our online editor and add your own words to the pitch decks. Duplicate slides you like, or delete the ones you don’t.

Related:  How to Create an Effective Pitch Deck Design [+Examples]

3. Uber pitch deck

Industry: Transportation, Technology, and Logistics

Business model: On-demand transportation network and logistics platform

Amount raised: $1.57M in seed funding in 2010, reports Business Insider .

Website: uber.com

Key takeaway : Successful pitch decks clearly highlight the key pain point (the inefficiency of cabs) and a tantalizing solution (fast, convenient 1-click ordering).

Uber co-founder Garrett Camp shared the company’s very first pitch deck from 2008 via a  Medium post .

While there’s a surprising amount of text, it still manages to hit on every major part of their business plan succinctly — including key differentiators, use cases and best/worst-case scenarios.

Want something similar? We’ve updated the classic Uber pitch deck template with a sharp layout:

Uber investor deck

Many of the best pitch deck presentations out there are rather brief, only covering a few main points across a handful of slides. But sometimes your deck needs to provide more information.

There’s nothing wrong with having a longer investor pitch deck, as long as you switch up the slide layouts throughout — no one wants to see basically the same slide (just with different metrics or points) 25 times over.

This sample pitch deck template we created based on the infamous Uber deck has 20 or more slides and a diversity of layout options:

Design tip : Replace the photos with your own or browse our in-editor library with thousands of free professional stock images. To do so, double click any image to open our “replace” feature. Then, search for photos by keyword.

Blue Uber slide deck

In this navy version of the Uber pitch deck template, we’ve added bright colors and creative layouts.

Again, it’s easy to swap out the icons in our online editor. Choose from thousands of free icons in our in-editor library to make it your own.

Related : 9 Tips for Improving Your Presentation Skills For Your Next Meeting

4. Guy Kawasaki pitch deck

How much did they raise?  Guy Kawasaki’s Garage Capital raised more than $315 million dollars for its clients, according to one estimate .

Key takeaway : Avoid in-depth technical discussions in your pitch deck. Focus on the pain point you’re solving, how you’ll solve it, how you’ll make money and how you’ll reach custvomers.

Guy Kawasaki’s 10 slide outline is famous for its laser focus. He’s renowned for coining the 10/20/30 rule : 10 slides, 20 minutes and no fonts smaller than 30 point.

While you may be tempted to include as much of your business plan as possible in your pitch deck, his outline forces you to tease out your most important content and engage investors or clients within a short time span.

We’re recreated his famous outline in two winning templates you can adapt and make your own:

Gradient Guy Kawasaki pitch deck

This clean pitch deck template has all the sections you need and nothing you don’t.

Kawasaki’s format steers you towards what venture capitalists really care about : problem/solution, technology, competition, marketing plan, your team, financial projections and timeline.

Read our blog post on persuasive presentations for more design and speaking tips.

Design tip : Quickly add in charts and graphs with our in-editor chart maker. You can even import data from Excel or Google sheets.

Blue Guy Kawasaki pitch deck

This more conservative pitch deck template design keeps all the focus on the core information.

Remember: opt for a 30-point font or larger. This will force you to stick to your key points and explain them clearly. Anything smaller, and you’ll risk losing your audience — especially if they’re busy reading while tuning out what you’re actually saying.

5. Sequoia capital pitch deck

How much did they raise? Sequoia Capital is actually a Venture Capital firm. According to TechCrunch , they’ve raised almost $1B for later-stage U.S. investments.

Key takeaway : “If you can’t tell the story of the company in five minutes, then you’re either overthinking it or you haven’t simplified it down enough.” – Mike Vernal, Sequoia Capital

VC firm Sequoia Capital has its own  10-slide pitch deck format to rival Guy Kawasaki’s famous example that we’ll take a look at a little later on. Its highly-curated, clarified format shines a spotlight on innovative ideas.

As the video above suggests, effectively communicating your mission, not just listing features, is key. Below is our take on the Sequoia Capital pitch deck example; you’ll find it clean, clear and easy to create.

Design tip : Click the blue background and select a new color from our color wheel (or one of your own brand colors via My Brand Kit, available with Venngage for Business ) to create a pitch deck with your branding.

Related:  How to Make Successful Financial Pitch Decks For Startups

Blue and pink iconics pitch deck

Ready to try it for yourself? Add a pop of color to your version of the Sequoia pitch deck template with this pink and blue slide deck. The contrasting colors will make your information stand out.

6. Facebook pitch deck

How much did they raise? $500K in angel funding from venture capitalist Peter Thiel (first round).

Key takeaway : If you don’t have revenue traction yet, lean heavily on other metrics , like customer base, user engagement and growth.  Use a timeline to tell a story about your company.

The best pitch decks tell the real story about your company or brand. You should not only want to sell the audience on your product but also on the hard work you’ve done building it from the ground up.

Design tip: Try data visualizations to relay a company or product timeline . Since people are familiar with the format and know how to read them quickly, you can convey the information impactfully and save room while you’re at it.

Here, Facebook’s classic pitch deck shows the incredible schools that’ve already signed on and describe when future launches will happen.

The sample pitch deck template featured below shows another example of a company or product timeline . This would have been a great fit in the Facebook pitch deck, don’t you think?

Plus you can summarize a ton of information about your brand on a single slide. Check out how well the timeline fits into this pitch deck template below:

If the designer wouldn’t have used a timeline, the same information could have been spread over five or six extra slides! Luckily, Venngage’s timeline maker can help you visualize progress across a period of time without any design experience required.

7. TikTok Pitch Deck

How much did they raise? $150.4M in funding in 2014 (back when TikTok was called Musical.ly), says Crunchbase .

Key takeaway : Use icons as visual anchors for written information.

(The full slide deck is available to Digiday subscribers , though you can view some of the key slides in this Medium post . Keep in mind: this TikTok pitch deck was created for potential advertisers, not investors. No other TikTok pitch decks are publicly available.)

What TikTok does really well in the above example is use icons as visual anchors for their stats. (I could write a whole article about using icons in your presentations correctly. There are so many ways you can use them to upgrade your slides.)

If you’re not sure what I’m talking about, just look at the slide deck template below.

Each of the main points has an icon that gives instant visual context about what the stat is about to the audience. These icons draw the eye immediately to these important facts and figures as well.

Design tip: Remember to use icons that have a similar style and color palette. Otherwise, you run the risk of them becoming a distraction.

8. Y Combinator pitch deck

How much did they raise? This startup accelerator has invested in over 3,500 startups to date, according to the company website . They state their combined valuation nears $1 trillion.

Key takeaway : Create clear, concise pitch deck slides that tell a story investors can understand in seconds.

The classic Y Combinator pitch deck is incredibly simple, and for good reason. Seed stage companies can’t provide much detail, so they should focus on telling a story about their company.

That means your slides should tell a story investors can immediately understand in a glance.

Note that one of Y Combinator’s key components is the problem (above) and solution (below) slides.

Explaining how your startup is going to solve a pain point is a vital part of any slide deck. According to Y Combinator , startups should use the problem slide to show the problem your business solves, and how this problem currently affects businesses and/or people. Additionally, if you’re starting a new startup, forming an LLC could be a great choice to launch your business in the right direction, especially if you are focused on asset protection .

Without that information, investors are going to be left with more questions than answers.

The solution slide should show the real-world benefits of your product/service. I recommend using data visualization to show traction, like the chart above, with a couple of notes for context.

To ensure your problem and solutions slides are easily understood, use a similar layout for both, as shown below.

This will help the audience quickly recall the main problem you want to solve, and connect it to your solution (even if the slides are separated by a few other points or ideas).

9. Front pitch deck

How much did they raise ? $10M in Series A funding

Key takeaway : Use a simple flowchart to visualize a problem your product/service solves.

Not everyone is going to be able to explain their problem and solution as succinctly as the previous examples. Some will need to take a unique approach to get their point across.

That’s why I want to highlight how Front masterfully communicated the problem to be solved. They likely realized it would be a lot easier (and cleaner) to create a flow chart that visualizes the problem instead of text. (Did I mention you can make your own flowcharts with Venngage?)

Also, I really like how they distilled each down to a single phrase. That approach, combined with the visuals, will help it stick in investors’ minds as one of the best pitch decks.

Here’s another example pitch deck that uses a chart to convey their problem/solution:

It splits the competition slide right down the middle to illustrate the differences. It also shows exactly how the processes differ between the two entities using mini flowcharts.

Helping the audience make the right conclusions about your company should be an important part of your pitch deck strategy. Without saying a word, the visual choices you make can greatly impact your message.

10. Crema pitch deck

How much did they raise? $175K in seed funding .

Key takeaway : Choose background images carefully — making sure they have a similar color palette.

The best pitch decks keep things consistent, mainly because there are so many moving parts in any presentation. You want each of your slides to feel like they’re connected by a singular feeling or theme. An out-of-place presentation background image can throw that off.

Keeping things consistent when you use a solid background color or pattern isn’t hard. But things can get tricky if you want to use different photos for your backgrounds.

However, if you pick presentation background images that have a similar color palette, you’ll be fine. Check out the images Crema used in their startup pitch deck below:

If you’re struggling to find exactly the same colored photos, you can use a color filter to make things more uniform.

11. WeWork pitch deck

How much did they raise? $6.9M in seed funding in 2011, says Crunchbase .

Key takeaway : Put your metrics on display.

The behemoths at WeWork still have one of the best software pitch decks, despite recent troubles (layoffs, and a valuation that dropped from $47 billion to $2.9 billion).

In fact, this investor pitch deck actually helped them raise money at a $5 billion valuation.

My favorite thing from this is how their key metrics are on the second slide. They waste no time getting down to business!

A lot of the time brands hide these metrics at the end of their presentation, but WeWork made sure to put it front and center in their slide deck.

This approach puts the audience in a positive state of mind, helping them be more receptive to the pitch.

12. Crew (Dribble) pitch deck

How much did they raise? $2M in seed funding

Key takeaway : Start your presentation with a simple statement to set the tone.

Sometimes you have to set the mood of the room before you jump into your slide deck. A simple way to do this is by adding a powerful statement or famous quote at the beginning of your slides.

This may sound cliche, but the creatives over at Crew (now Dribbble ) used this approach well in their pitch presentation.

By claiming that every business is an online business, they instantly change the way that people think about the business sector.

Additionally, the designers used this straightforward statement to set up the rest of the presentation. In the next few slides, the potential market is explained. Without the statement, I don’t think these numbers would be as impactful.

Let’s take a look at the graphs and charts the Dribble team used in their slide deck. In the below business pitch example, you can see that the line charts use the same color palette, size, and typography.

One of my favorite tips from my presentation ideas roundup article states you should never make the audience do the math.

You can also use this mantra when you’re adding data visualizations to your slides. Make each slide extra easy to consume, as well as, easy to compare to other visualizations.

Below the pie charts use the exact same color palette, size, and typography as well:

If the designers would have used a different example, the audience would be distracted trying to decipher the information.

But consistent design across multiple visualizations will ensure your audience can make comparisons that lead to the right conclusions.

Pro Tip: You can use a comparison infographic to summarize key points you’re comparing.

13. Aspire Food Group pitch deck

How much did they raise? $1M from the Hult Prize in 2013 to scale their project.

Key takeaway : Simple graphics clearly illustrate the problem (food security), the size of the market and Aspire’s unique farming project (spoiler alert: it’s insects).

Nonprofits pitching donors or social enterprises pitching for funding have a slightly different challenge than other organizations. They need to present a unique solution and  make an emotional connection to their audience.

Aspire’s simple pitch deck graphics allow investors to grasp their unique business idea at a glance. Plus, by introducing the audience to one of their customers and describing how insect farming has impacted her food budget, the concept is made relatable to many.

Another simple design hack is to choose a unique background for your nonprofit or social enterprise pick deck. Take this sample pitch deck template:

There are millions of stock photos out there for you to pick from, so finding one that will work shouldn’t be too hard.

However, when you’re picking your presentation background images , it’s important to make sure it matches your message or brand.

In the above example, the pitch deck’s slightly crumpled paper background fits an eco-friendly startup well.   Especially because eco-friendly living and minimalism share similar tenants.

Another great example is this sponsorship pitch deck above. It elevates the message by opting for a simplistic background choice.

With a beautiful yet minimalistic slide deck like this, who wouldn’t want to donate?

Most of the time your pitch deck background images are supposed to be used in a supporting role. However, you can also design your presentation around the background images to create some of the best pitch decks out there.

As you can see in this pitch deck template, we added written content to the white space in each of the stock photos:

Plus no one can really copy your pitch deck layout, so you will instantly stand out from other companies.

Be sure to pick photos that share the same color palette and theme. Otherwise, the benefits of using these presentation backgrounds will be lost.

14. Mattermark pitch deck

How much did they raise? A total of $17.2M so far, says Crunchbase .

Key takeaway : Use screenshots in your pitch deck to show the problem you’re solving.

Highlighting digital problems is tough when you have limited space and time…like when you’re pitching your new digital product to a room full of investors.

That’s why some of the best pitch decks include screenshots of the problem being solved.

As you can see above, the people from Mattermark used screenshots to show how unorganized SAAS reporting was. At that time it was spread over a ton of different sites, with different reporting standards and values.

It would be difficult to sell an investor on their product just by talking about the market. Mainly because not a lot of people have experience in that specific niche.

But with a handful of screenshots, they were able to highlight the product potential almost instantly.

In terms of design, the team at Mattermark stuck to the rule of three (see slide below). This rule will help you keep your team from overwhelming the audience with a flood of stats or figures.

They also decided to make these figures easier to consume by highlighting them in different colors

Compared to a boring list of figures, it’s a lot easier to remember three distinct colored numbers. Plus because the background colors darken as they go, it naturally guides the reader’s eyes down the slide.

15. Dwolla pitch deck

How much did they raise? $12M in funding as of 2018.

Key takeaway : Give the reason your company was founded in one quick sentence.

In many of our own presentations, we talk about how Venngage started from humble beginnings before undergoing tremendous growth in just a few years.

That’s because people love origin stories — they help your audience connect with your brand and appreciate all the work put into it.

Take a look at the pitch deck slide from Dwolla above. In a single sentence, they outline their reason for doing business, and what they hope to solve.

Just be sure to talk about your company founding in the first few slides of your pitch. Otherwise, it won’t have the same impact.

On another note, as a design company, we always love to see people create great visualizations in their pitch decks — particularly when these visuals communicate key information well….like when it comes to your ideal users!

I have seen a lot of brands just talk about their users, but I recommend creating visual user personas instead. Our persona guides can help you with this!

As you can see above, Dwolla visualized their user personas for each use case.

These visual user personas allow audiences to put a “real” face to your user base. And if you have many ideal users (like Dwolla), it helps keep each group organized.

16. Kickfolio (App.io) pitch deck 

How much did they raise? $1M in seed funding.

Key takeaway : Go for huge graphs! The bigger, the better.

Be proud of your brand’s growth and metrics in your slide deck.

You worked hard to grow a company from nothing, and that’s a big achievement! So why would you want to make that growth hard to see?

However, I’ve seen a lot of people inadvertently hide their key metrics by using small graphs or charts.

The only solution to this problem is…get bigger with your graphs! And I mean huge, like the ones App.io deployed in the pitch deck above. Their graph is so large and imposing, every audience member could see it clearly.

Venngage’s  graph maker can help you do this for your own pitch decks too.

17. Yalochat pitch deck

How much did they raise? $15M in Series B funding, says TechCrunch.

Key takeaway : Use icons as illustrations to add instant context.

Icons have been making a comeback in the design world over the past few years. According to recent reports on graphic design trends , they’ll continue to be popular.

This presentation from Yalochat is one of the best examples of how to use illustrated icons correctly.

Each icon perfectly illustrates the point being made on each slide, giving instant context. They will definitely catch the eyes of any audience member.

Just remember to follow their lead and  use consistently designed icons !

18. Brex pitch deck

How much did they raise? $1.5 billion to date.

Key takeaway : Include a single slide about your team and highlight what makes them truly exceptional.

Another important part of your story is the people who helped you build your company. These people are the lifeblood of your brand, and what helps it stand out from the competitors.

Corporate card startup Brex does this well by using team member photos, and including their titles and company affiliations to build credibility. You can download the Brex slides for free, thanks to Business Insider .

Let’s tale a look at a sample pitch deck that employs a similar philosophy.

I’m guessing you already planned on adding something similar to your pitch deck. Again, I would recommend using only a single team slide like they did.

You can use a team photo if you want to talk about the whole team, or add an organizational chart instead. Alternatively, like Brex, you can highlight the most important individuals, like this business pitch example:

Whatever you choose to do, don’t forget to talk about your team on a team slide, and highlight the people who make your company truly great.

Read More:  12+ Organizational Chart Examples and Templates

19. Purple Go pitch deck

How much did they raise? Undisclosed.

Key takeaway : Use a contrasting hue to draw your audience’s attention to key information.

Color isn’t just about making your designs look good — it can also draw your audience’s attention to important information.

For example, take a look at this simple pitch deck from Purple Go . They contrast deep purple with white to help certain sentences pop.

This is a simple way to make your slides have a lot of impact; pick colors that contrast boldly with each other.

20. Mint pitch deck

How much did they raise? $31M to date, according to Mint.

Key takeaway : Add visual cues, such as illustrations and icons, to help explain your brand to investors.

I’m guessing your pitch deck is already going to touch on how you stand out from the competition. But just listing a few things that set you apart may not be enough on your slide deck!

You may need to add some visual cues to help the audience out.

We decided to redesign Mint’s original deck for a contemporary take on this.

In this minimalist pitch deck template, our designers used visuals to make the main company stand out even more. And best of all, it doesn’t distract from the minimalist theme.

This simple addition to your slides will help your information jump off the page, providing a rewarding visual break from related companies.

21. Park Evergreen (Plot) pitch deck

How much did they raise? $400k in seed funding.

Key takeaway : Give each metric its own slide.

Generally, slide decks are full of important metrics that you’re supposed to remember. But not all of those numbers are presented in a way that would make them easy to.

Some are hidden in long paragraphs, while others are smashed together with less important findings.

That’s why I’m a huge fan of how Park Evergreen (now called Plot ) included important numbers in this slide deck. As you can see below, each metric is given its own slide:

With this approach, the audience members place their full attention on that number. And they’ll be able to recall the information a lot quicker.

It may look overly simple to some, but the best pitch decks use this tactic a lot.

22. Hampton Creek (Eat Just) pitch deck

How much did they raise? $1.5M in Series A.

Key takeaway : Create a minimalist title slide to build anticipation for your presentation.

You probably know that presentations don’t always run as smoothly as planned. With long breaks and technical problems, the time between presentations can end up running rather long.

Translation: you might spend more time looking at the title slide than the actual presentation itself.

So if you really want to build some anticipation for your pitch, create a minimalist (some might even say, mysterious) title slide. As you can see, the team at Eat Just (once known as Hampton Creek) did just that.

The lack of information makes spectators want to learn more about your brand, effortlessly engaging them.

The only negative is that no one is going to know the name of your company — yet.

23. Sickweather pitch deck

How much did they raise? $2.6M to date, according to Crunchbase.

Key takeaway : Pull out the main metrics from your graphs and charts to make your slide a snap to understand.

Remember when I said: “Don’t make your audience do the math”?

Yeah. That’s because people hate doing math — so you never want to make investors try to calculate your data themselves. Especially when dealing with millions of dollars, tiny percent changes or other complicated numbers.

Out of all the tips in this article, this one might be the most important. Mainly because forgetting this idea all but guarantees your failure.

That’s why I recommend you “do the math” on every slide where you include a graph or chart — like how Sickweather did above.

By pulling out the main growth metrics from the graph, they made this slide a lot more consumable, and showed the audience exactly what they should pay attention to.

24. Dutchie pitch deck

How much did they raise? $35M in 2020, according to TechCrunch .

Key takeaway : Set the tone by putting your most impressive stat(s) in the introduction.

Dutchie, an all-in-one technology platform for eCommerce, POS and payments, wastes no time coming out the gates with one impressive insight: “10% of all legal cannabis in the world” is purchased through their product.

Now I don’t know about you, but that’s pretty tantalizing.

So it makes perfect sense they would pull it out from their market share figures and feature it in their introduction. By doing so, investors get an idea how successful and established Dutchie is right off the bat.

25. Studysmarter pitch deck

How much did they raise?  $15M according to TechCrunch .

Key takeaway : Illustrate your vision over several slides.

Rather than dedicate one slide to their vision for the company, digital learning company Studysmarter continuously brings up how their product will be understood in the future — as “the world’s central hub” for “lifelong” learning, becoming the “largest learning platform in Europe” by 2021.

While this visionary sentiment is not new to the pitch deck industry, it makes sense Studysmarter would want to focus much of their presentation slide deck on this idea: the idea of an unlimited target market and use cases.

Design wise, their illustrations are consistent, using visuals to illustrate their message and various target demographics.

These graphics build off the sleek, modern interface Studysmarter’s brand image invokes. It also illustrates what they want investors to envision for the future of the brand.

26. Clearbanc (Clearco) Pitch Deck

How much did they raise? $70M in series A funding, according to TechCrunch.

Key takeaway : Use flow charts to communicate complicated processes.

As a company that offers startups “growth capital for the new economy” through non-dilutive revenue-share agreements, Clearco (previously known as Clearbanc) wins big by communicating how the process works in less than a slide’s time.

That’s right: the company uses a flowchart .

For complicated business processes that would normally take several slides of text to communicate, a flowchart is a smart way to visualize a process while saving space and keeping your audience engaged.

Particularly for a company like Clearco, this is key for getting investors up to speed. Then you can move on to the other facts and figures they’ll surely want to hear.

27. Foursquare Pitch Deck

Key takeaway : Show how the end-product looks in your presentation.

Okay look, I get it. This slide deck from 2009 is certainly behind on times when it comes to design tips in this current day and age…

BUT take it back to more than a decade ago, and you’ll see why Foursquare’s pitch deck won big with investors.

As one of the first businesses to employ gamification, the company lets this selling proposition shine by using an iPhone graphic to show how the app’s points and badges look to the end-user. These visuals communicate the appeal by showcasing exactly how consumers will interact with, and understand, the product.

In essence, it takes the guesswork out of their pitch.

So while the text-heavy aspect of this sample pitch deck isn’t exactly ideal, their use of visuals can teach us a lesson.

28. TalentBase pitch deck

How much did they raise?   $330K to date.

Key takeaway : Let the numbers do the talking.

Rather than take up a ton of slide space in this pitch deck example, TalentBase, an affordable payroll solution , focused their real estate on the real deal-closers: the numbers.

While this won’t work for every business, as you may need to add more slides to truly explain the environment your organization exists in and your processes, TalentBase uses their positioning to drive forward a captivating narrative.

And this narrative utilizes only numbers to connect the dots in the mind of potential investors about the value TalentBase offers, in terms of market capture.

29. Peloton pitch deck

Key takeaway : Discuss both the tangible and intangible benefits your product offers.

In 2018, back before the real pandemic hey-day of this tech unicorn, Peloton dazzled in a funding round and managed to capture in $550M funding.

Part of this can be attributed to Peloton’s emphasis on the benefits it brings customers.

Across multiple slides, the exercise equipment and media company highlights how customers’ lives are improved in various emotional and functional ways. Since this connection lays the groundwork for long-term B2C relationships, investors can immediately identify the value encompassed by this modern fitness tool.

Looking to try something similar? Check out the below Peloton sample pitch deck, reimagined by our Venngage design team.

30. Ledgy pitch deck

How much did they raise? $ 10M in September 2021.

Key takeaway : Cut down on space with text and graphics that follow a clear logical narrative.

In just seven slides, the equity management and investor relations platform, Ledgy, was able to convince their audience that their product was worth investing in.

By putting their mission first, and following it up with engaging visuals, the company tells a story despite using minimal text.

Yoko Spirig, CEO and co-founder of Ledgy, echoed this sentiment in an interview : “Starting with the ‘why’ lets you build the business case for the product, and create a logical narrative that investors can follow.”

That’s why, design-wise, this is one of the cleanest pitch deck examples in the bunch. It’s one of the shortest too.

I also appreciate how their brand colors are used in conjunction with white to keep everything consistent (something that Venngage’s automated branding feature My Brand Kit can help you out with).

To summarize, some of my favorite pitch deck design tips include:

• Adding icon headers to your most important insights
• Use similar charts and graphs for easy comparisons across slides
• For longer pitch decks, switch up the slide layouts
• Pick a consistent theme for your presentation background images
• Don’t just list your ideal users, create visual personas
• Use a timeline to show how your company has grown
• Always do the math for your audience

Now let’s take a look at what’s the difference between a pitch deck and a business plan.

A pitch deck and a business plan serve different purposes in the world of entrepreneurship, each playing a crucial role in showcasing and strategizing a business venture. The main distinction lies in their format, level of detail and intended audience.

Pitch decks typically consists of a series of carefully crafted slides, highlighting key aspects of the business such as the value proposition, target market, revenue model, competitive advantage and team expertise.

The goal is to pique interest, generate excitement and secure further engagement or funding opportunities. A pitch deck emphasizes storytelling, persuasive visuals, and concise messaging to create an impactful impression.

On the other hand, a business plan is a comprehensive and detailed document that provides an in-depth roadmap for the entire business venture. It outlines the company’s mission, vision, goals, market analysis, marketing strategies, operational details, financial projections and risk assessment.

A business plan serves as a strategic blueprint, guiding the entrepreneur and internal stakeholders in executing the business idea effectively. It tends to be more exhaustive, often spanning several pages or even chapters, and is typically presented in a written format.

What should a pitch deck contain?

A well-crafted pitch deck should contain key information that effectively communicates your business concept, value proposition, and growth potential. While the specific content may vary depending on your industry and target audience, here are the essential elements that a pitch deck should typically include:

• Problem statement
• Market opportunity
• Business model
• Competitive analysis
• Marketing and sales strategy
• Team members
• Financial projections
• Milestones and timeline
• Investment opportunity

Not a graphic designer? No sweat — creating your own pitch deck is a breeze using Venngage’s Presentation Maker . (We’ll go over the basics here; for a more in-depth look, check out this article .)

Step 1: Sign up on Venngage for free using your email, Gmail or Facebook account. If you already have an account, log in to access the platform.

Step 2: Browse through our selection of professionally designed pitch deck templates and select one that suits your needs and preferences.

Step 3: Once you’ve selected a template, start customizing it to match your branding and content. Venngage’s drag-and-drop editor allows you to easily modify every aspect of the template, including colors, fonts, images and layout. Replace the placeholder text with your own content, such as your company information, product or service details, market analysis and financial projections.

Note: there are hundreds of templates available that you can design and share for free. If you want to access certain designs, take advantage of in-editor features like My Brand Kit/Team collaboration .

Step 4: Once you’re satisfied with your design, you can download it in various formats such as PDF or PNG. Alternatively, you can use also Venngage’s sharing options to present your pitch deck directly from the platform or share it with others via a generated link.

To leave a lasting impression on your audience, consider transforming your slides into an interactive presentation. Here are 15  interactive presentation ideas  to enhance interactivity and engagement.

Now that you know how to create the best pitch decks to communicate your ideas, present your startup or raise venture capital, take action and start designing your own pitch deck today!

And if you want to learn more, there are a ton of other presentation design resources you can take a look at next:

• 20+ Business Pitch Deck Templates and Design Best Practices
• 120+ Best Presentation Ideas, Design Tips & Examples
• 15 Presentation Design Statistics to Know For 2019
• 7 Tips for Designing a Persuasive Presentation [Presentation Design Guide + Templates]
• 20+ Consulting Proposal Templates

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11 Best Presentation Deck Templates for Startups in 2024

Written by: Orana Velarde

Startups are always on the lookout for new opportunities to share their ideas with the world. In order to do this, many rely on presentation decks as a way of showcasing what their startup is all about.

From pitch decks to find angel investors, to quarterly reports to share with the team, presentation deck templates are in high demand .

A boring and dull presentation will not just bore an audience , it will also kill a startup’s opportunities. It’s much better to show an idea creatively than just how everyone else has done it before. 

For that reason, we’ve put together the 11 best presentation deck templates for startups. They are all available inside the Visme template library.

If you’re still using PowerPoint, it’s time to take a step back and try something new! But if for some reason you cannot, all these examples can easily be used as business pitch PowerPoint templates. Open one in Visme and download it as a PowerPoint file. We still believe you’ll have a better experience with Visme.

Here’s a short selection of 8 easy-to-edit presentation deck templates you can edit, share and download with Visme. View more templates below:

Pitch Deck Templates

The most common presentation decks for startups are pitch decks. These are a set of slides that introduce the company and incite investors to fund further growth.

In a pitch deck, a startup needs to showcase their idea and their vision in a way with inspires and incites action from the viewer.

These Visme pitch deck templates are inspired by real-life pitch decks used by startups which are now big companies. Try these business pitch PowerPoint templates for your next presentation deck design.

1. Presentation Deck Template Inspired by AirBnb’s Pitch Deck

The design for this presentation deck was inspired by one of AirBnb’s first pitch decks . It has been featured in many articles and roundups about the best pitch decks in startup history. The slides follow a minimal layout with a fun color combination.

The facts are displayed in short and sweet snippets, making the information easy to grasp and understand.

Customize this presentation deck template and make it your own! Edit and Download

2. Presentation Deck Template Inspired by WeWork’s Pitch Deck

The WeWork pitch deck which inspired this presentation deck template is easily one of the most amazing sets of slides you’ve ever seen. They go through every step of growth for the startup, from the original idea to how they plan to take over the world.

Use this presentation deck template if you need lots of slides to show off your startup’s amazing idea. It covers financial data, geographic data, growth charts and much more.

3. Presentation Deck Template Inspired by SEOMoz’s Pitch Deck

This professional-style presentation deck template was inspired by a SEOMoz’s pitch deck. The slides have a minimal look and feel to them but cover large amounts of data.

The charts and data widgets visualize all sorts of information about the startup’s growth and how they plan to scale up even higher.

Use this template if your startup is already established and you have lots of data to display. These slides are inspiring and can take your startup to the next level.

Report Presentation Deck Templates

Every company needs a report deck to show investors or their board of directors. When making presentations, startups can get as creative as possible with their report slides.

Below is a collection of the best presentation deck templates for reports, from annual reports to market trends reports . 

4. Sales Report Presentation Deck Template

This Sales Report presentation deck template has just enough slides to showcase monthly and yearly sales percentages. The charts and data widgets can be duplicated to show other metrics unique to your startup.

With lots of white space, this sales report is easy to follow and will make a great impression during your meeting.

Start customizing this presentation template now!

• Add your own text, images and more
• Quickly change colors and fonts
• Add interactive buttons and animations
• Customize anything to fit your design and content needs

5. Market Trends Report Presentation Deck Template

Market trend studies are a key factor in getting to know your startup’s ideal client and how they consume products like yours. Showing your team about the market trend research will inspire them to work harder and better for a common goal.

This presentation deck template has 9 no-nonsense slides where you can easily show data and figures easy to use charts and data widgets.

6. Financial Report Deck Presentation Deck Template

Financial reports are essential when presenting your investors with the facts they want to know. A financial report deck can also double as a pitch deck or be part of a pitch deck. It concentrates solely on the company’s finances and the aspects related to it.

This financial report presentation deck template has 10 slides ready to be customized by your team to make them your own. This presentation deck will make your data beautiful .

7. Annual Report Presentation Deck Template

As soon as your first year is over, your startup needs an annual report .

Why not do it in a presentation format? It’s easier to share with your board of investors and future collaborators. You just need to send them a link of the finished slide deck and they can look at it on any device.

This presentation deck template has 10 beautifully designed slides with a hexagon design which you can color code according to your brand.

Take a cue from Mike in the Visme video team. He’ll help you create better report decks with these valuable tips.

Product Presentation Deck Templates

Product presentation templates are a unique style of presentation. Their sole purpose is to present your product to the world. This isn’t a financial report or a pitch deck but more of a showcase of what your product can do and how it’s performing in the market.

Here are some great presentation deck templates to showcase your products professionally.

8. Creative Product Presentation Deck Template

This creative product presentation deck template is a little different than a standard corporate style presentation. The shapes are round and freeing and easy on the eye.

Use this presentation deck if your product is unique in its niche and uses storytelling techniques to show off its assets.

This presentation deck has 10 templates with different tools to display your product’s features. Change to colors to fit your brand and share it with prospective clients with an easily accessible link.

9. Colorful Squares Business Pitch PowerPoint Template

Sometimes you need a minimal style presentation deck template. This colorful square design is perfect for that. It's simple, clean and to the point. It has 15 slides, but you don’t need to use them all. Show off your product seamlessly with this business pitch PowerPoint template. 

Business Stats Presentation Deck Templates

Similar to a pitch deck, a business statistics presentation deck is an important resource for all startups. There are lots of different statistics that make up a business, ROI, and KPI among others .

These need to be presented in an orderly fashion that everyone can understand, from the marketing team to the high-level investors.

Here are the best business statistic presentation deck templates in the Visme template library.

10. Business Proposal Presentation Deck Template

Business proposals are all about data . This presentation deck has all the slides you need to present statistics for all areas of your company. The design style is minimal so that you can give it your own aesthetic. 

The data widgets and graphs are easy to customize and can also be color-coded.

11. Statistics Presentation Deck Template

Presenting statistics doesn’t need to be boring and dry. With this presentation deck template, your stats will be easy to grasp by everyone in the meeting room. Your financial stats will look great in these slides, you just have to add your data to the charts.

Add your brand images to the cover to personalize the design and don’t forget to add your logo .

Frequently Asked Questions about Presentations for Startups and Businesses

What is a slide or presentation deck.

The slide deck or presentation deck is essentially the same but has different names. Both instances describe a collection of designed slides in a digital presentation format; organized to show a story from beginning to end .

Their ultimate purpose is to present information  to an individual or a group about a specific subject, idea or project.

Why Is a Presentation Called a Deck?

To answer this question, we must go back in time. Before you could get on Google and search for business pitch PowerPoint templates, teachers and business people had other solutions for presenting topics , ideas or research.

Before computers, slide decks and presentation decks were two different things, not interchangeable as they are today. The term “deck” comes from playing and/or tarot cards, as both are piled into decks. ‘Deck’ essentially means; a pile or collection of same-sized cards stacked together in an orderly fashion.

In advertising and marketing meeting rooms of the 50s and 60s, presentation decks were big and bulky cardboard designs on stands. These were used to visually accompany pitch speeches. When slide projectors came into the scene, the cardboard presentation decks made way for slide decks.

A slide deck in the 70s was a rectangular box with clear slides mounted on cardboard frames, kept in the order they were to be presented. The slide projector magnified the design onto a large white wall or projection screen.

With the introduction of PowerPoint, the presentation deck and slide deck became one digital sameness.

How Do You Make a Presentation Deck?

To make a presentation deck, you must take care of a few things. Here’s a rundown, all doable with Visme;

• Define a purpose and goal.
• Collect data and research to present.
• Write a clear presentation outline .
• Mind map the presentation slides design.
• Find and brand presentation templates . Set it all up with your data, content and brand assets.
• Make it interactive .
• Share with your audience, and track performance.

Here’s a video that will help you design a presentation deck:

What Is a Deck vs Presentation?

There isn’t much difference between a deck and a presentation. Decks are a collection of slides used as a visual aid during presentations. On the other hand, a presentation can be done with or without slide decks.

For example, presentations can come in the form of audio, video, and other formats. Also, presentations can be pre-recorded and shared in different formats or done in-person.

Create Your Own Presentation Decks For Your Startup

Creating a good looking presentation is easy with Visme. All you need to do is choose a presentation deck template and insert your own content and data. With the integrated brand kit , anyone in your team can do it.

Teamwork has never been easier, now you can create presentations together at every level with Visme Teams. Give feedback and add comments easily in the Visme editor. 

Get out of that PowerPoint rut and start creating better presentations with Visme.

Create beautiful presentations faster with Visme.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

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37 Legendary Pitch Decks | Pitch Deck Examples That Won Investors’ Hearts

A great pitch deck covers key points through visuals and bullet points and usually has a competition slide, a problem slide, and a solution slide to explain your offering and the market.

Additionally, a business model slide and a team slide (if your business is developed enough to present these) can turn a good deck into a great startup pitch deck.

Don’t forget, a simple pitch deck is a good pitch deck—and you’re about to learn how to nail it.

In this guide, we’ll share:

• Examples of 37 successful pitch decks
• Takeaways that you can apply when creating your own startup pitch deck
• Editable templates of 10 pitch decks that you can use for free
• Tips on how to create your own pitch deck

Looking for a winning pitch deck template ASAP to present in front of potential investors?   Try our free template created in collaboration with HighSpark – an agency that has helped more than 500 startups raise cumulatively over $80 million in funding. 

Here is the list of 37 of the best startup pitch deck examples that we will go through:

• ZenPayRoll (Now Gusto)
• Wealthsimple
• AppVirality
• Shape Integrated Software
• Ooomf (now Crew)
• Sequoia Capital

These startup pitch deck examples were created by top brands in tech. At the time, they were all small startups (seed stage companies) looking to raise money or venture capital through potential investors and grow their businesses. Sound familiar?!

We hope that their business idea and investor pitch decks will inspire you (and of course, potential investors).

If you are more of a visual learner than a reader type, you can watch a video summary of the first 10 startup pitch deck examples mentioned in this blog post:

Alternatively, if you’re ready to create your own pitch deck, we’ve added some startup pitch deck examples and pitch deck templates to the bottom of this article. You can go straight to them by clicking here . Or get access to Piktochart’s online design tool by signing up for a free account and choosing a presentation template to get started easily.

From behemoths like Facebook and YouTube to superstars like Buffer, together these startups have raised millions of dollars and are now worth billions!

It’s time to see how they did it.

37 Legendary Startup Pitch Deck Examples

1. facebook pitch deck.

Here’s a fun fact: Peter Thiel, the billionaire venture capitalist, and entrepreneur, was the first outside investor in Facebook back in 2004. That’s when Mark Zuckerberg first set out to turn his dorm room project into a lasting business. Zuckerberg received $500,000 from Peter Thiel.

Facebook’s pitch deck was more of a media kit  of sorts. It was containing the company’s value proposition, key metrics, and marketing services that were used to sell ads to potential clients.

Favorite takeaway : The focus of the startup pitch deck was based on solid numbers such as user engagement, traffic, and growth trajectory.

2. Airbnb pitch deck

Airbnb is a platform that allows people to list, find, and rent lodging.

This company is one of the greatest startup success stories of our time.

The now famous Airbnb pitch deck has become one of the best pitch decks for inspiring entrepreneurs around the world.

Favorite takeaway: The intro. It’s all about hooking your audience. You need to describe your business using as few words as possible. Imagine telling a 5-year-old what your business is about. If you can’t do that, it’s time to put some time into nailing it down.

When Uber hit the scene, they fundamentally reimagined urban transportation. Their pitch deck tells this audacious story perfectly. Simple yet impactful, it illustrates the problem of expensive taxis and car services, then introduces Uber as the affordable, tech-driven solution.

They use stark data points to highlight the financial opportunity, a vital touch for potential investors.

As you create your pitch, remember Uber’s two key strengths: painting a clear problem-solution scenario and using compelling data to underscore their market potential. This strategy not only shows understanding of their market but also communicates their transformative vision effectively.

Favorite takeaway : The deck is clean and minimalist. The flow is easy to follow, and you get a clear idea of what’s the problem they’re trying to solve, and how they solve it.

4. Buffer pitch deck

Buffer is a social media scheduling platform that helps you schedule content for Facebook, Twitter, LinkedIn, and Pinterest.

The almighty startup pitch deck that helped Buffer to raise half a million dollars gained popularity by becoming one of the first pitch decks openly shared online. The founder decided to put it up to help other startups to raise funds.

Favorite takeaway: Similar to Facebook, the deck was based on solid numbers from Buffer’s users (e.g., 800 users, $150,000 annual revenue run rate, etc.)

5. Square pitch deck

Square is a company that allows merchants to accept mobile credit card payments via a dongle.

Favorite takeaway : Social proof! It doesn’t hurt to promote the management team if they’ve been with Twitter, Google, LinkedIn, PayPal, and more. It shows that your management team’s experience is an armor to the company. This detailed startup pitch deck outlines Square’s business model and a simple financial model that portrays its annual revenue and five-year growth rate.

6. LinkedIn pitch deck

Founded in 2002, LinkedIn is the top business-oriented social networking platform.

The company’s pitch talks a great deal about company values, the power of networking, and how it’s different from other social networks out there.

Favorite takeaway : The deck also provides an extensive analogy to showcase to investors what LinkedIn is. For example, it talks about “Web 1.0” vs. “Web 2.0”: Alta Vista was “Search 1.0”, and Google was “Search 2.0”. The deck talks about how LinkedIn is “Networking for Businesses 2.0”.

7. Mint pitch deck

Mint is a personal financial services tool that helps people track their spending and find ways to save money.

This startup pitch deck example was used in a competition and was never used for raising money, but it’s still a powerful deck that startups can learn from.

Favorite takeaway : This simple deck provides a clear value proposition to customers and investors. The creators of this deck also understood that one of the key concerns of an investor is the exit mechanism of his or her investments. I love how the deck highlights a number of exit strategy options.

8. Dropbox pitch deck

Drew Houston was sitting on a bus from Boston to New York, and realized he’d forgotten his USB drive (again). Out of the frustration sparked innovation. What if there was a simpler way to store data that didn’t need to be in a physical format?

This simple inconvenience led to the creation of a service that would revolutionize file storage and sharing for millions.

Founded in 2007 by Houston and Arash Ferdowsi, Dropbox quickly became a game-changer in cloud storage. The company’s core service allows users to store, sync, and share files across devices seamlessly. With over 700 million registered users from 180 countries, Dropbox has grown from a simple file-sharing tool to a comprehensive collaboration platform.

Dropbox’s 2007 pitch deck, which secured a $1.2 million seed round, stands out for its clarity and engaging approach. The deck’s straightforward design, with large text and a clean layout, makes complex information easily digestible. It effectively tells a story, connecting investors to the common pain points of file sharing and storage.

Two aspects of the pitch deck particularly shine:

• Problem-solution narrative: the deck clearly outlines everyday file-sharing issues before presenting Dropbox as the elegant solution. This storytelling approach helps investors envision life without digital storage headaches.
• Competitive edge visualization: Using a simple tick-and-cross system, Dropbox effectively illustrates its superiority over competitors. This visual comparison instantly communicates the product’s unique value proposition.

Favorite takeaway : Keep it simple and relatable. Dropbox’s pitch deck succeeds by addressing common problems with clear, jargon-free language. For entrepreneurs crafting their own pitch decks, remember that your audience may not be tech experts. Explain your solution in terms anyone can understand and appreciate.

Imagine if customer service wasn’t a headache and endlessly long hold calls but a streamlined solution that was a win-win for all parties? Founded in 2013 by Mathilde Collin and Laurent Perrin, Front has revolutionized customer communication, transforming it from a necessary evil into a strategic advantage for businesses worldwide.

At its core, Front is a customer communication platform that blends the simplicity of email with the power of a CRM.

Front’s pitch deck struck a chord with venture capitalists, securing over $79 million in funding. But what made this deck so compelling?

First, the design. Front’s deck is a masterclass in visual storytelling. Clean lines and minimalist design make complex concepts digestible at a glance.

Second, the narrative. Front’s deck doesn’t just present facts; it weaves a story. It opens with a clear statement of market problems, then seamlessly transitions to Front’s solution. It’s not just telling; it’s showing – and investors were clearly listening.

But the real showstopper? Traction and growth. Front’s deck uses plot graphs and charts effectively to showcase its impressive trajectory. It’s like watching a rocket launch in slow motion – you can’t help but be impressed by the upward momentum.

Favorite takeaway : Keep it visual. Front’s deck proves that a picture is worth a thousand words – and possibly millions in funding. When crafting your pitch, think like a designer. How can you transform complex data into easily digestible visuals? Remember, your goal is to make investors say “Aha!” not “Huh?”

10. Mixpanel pitch deck

Mixpanel is an advanced analytics platform for mobile and the web. They not only measure page views but also analyze the actions people take. This is the series-B startup pitch deck for Mixpanel that helped them raise over $65 million.

Favorite takeaway : This pitch deck example started off with a problem: people guessing their analytics. It followed up by providing its solution to that problem and, ultimately, its competitive advantage. One of the best pitch decks, this is a great example of showing the problem and solution.

11. Moz pitch deck

Moz started out as an SEO company but has pivoted to support marketers across all inbound marketing strategies.

This is the series-B startup pitch deck for Moz which they used to raise over $18 million. If you’re an established startup, this is a great example of an investor pitch deck, and you can follow this guide. The pitch deck is packed with information about the company since it was founded five years prior to this pitch.

Favorite takeaway : Because the company had already been in operation for five years, they were able to present an accurate estimated revenue, revenue run rate, average customer lifetime value, cost of paid acquisition, etc.

12. Buzzfeed pitch deck

We all have a love-and-hate relationship with Buzzfeed, don’t we? I’m sure you’ve stumbled on their pages or watched their videos before. As of today, BuzzFeed has managed to raise over $240 million in investor capital (another great example of an investor pitch deck).

Favorite takeaway : SOCIAL PROOF! It doesn’t hurt to start a pitch deck with big numbers the company has, like the millions of users visiting the website on a monthly basis and quotations from large organizations such as CNN.

13. YouTube pitch deck

YouTube was acquired by Google in 2006 for $1.6 billion. Like Facebook, this company doesn’t require any introduction. Unfortunately, this is not the original deck. This is YouTube’s pitch deck to Sequoia Capital (one of the most established VC investors who’s often regarded as one of the industry’s best), which was released through a legal proceeding.

Favorite takeaway : The company wanted to be the primary outlet for video content, and it succeeded in doing just that. It goes to show that if you know what your product can do, are able to show its potential, and build on the momentum gained through early investments to create that, then you can achieve its potential. If you’re aiming to build an investor pitch deck to land a VC like Sequoia Capital, this presentation slide deck is a great template for you!

14. Manpacks pitch deck

Manpacks is a platform that delivers men’s essentials such as underwear, razors, grooming, and other products.

The company raised $500,000 with this pitch deck.

Favorite takeaway : This deck stands out! They clearly understand who they are, and they stayed that way throughout the entire presentation. The startup pitch deck is filled with a fun tone that helps explain the product well.

15. Foursquare pitch deck

Foursquare is a mobile platform that helps you find the best places to go in your area.

Favorite takeaway : This pitch deck does a great job using screenshots of social proof that the app already has from its users sharing tweets of them being the ‘mayor’ of a particular area.

16. Flowtab pitch deck

Flowtab was an app that allowed people to order drinks quickly at a crowded bar. Despite shutting down, the founders still made an effort to help other startups.

Favorite takeaway : Simplicity. This pitch deck example does well explaining critical information like the problem, the solution, their business model, and traction. You can’t really go wrong with this pitch deck.

17. Dwolla pitch deck

Dwolla is a payment solution that allows users to send, receive, and request funds from other users. This 18-slide startup pitch deck landed the company $16.5 million.

Favorite takeaway : Most startups are founded because of a problem they faced, but not many people tell their story well through their pitch decks. In their slide deck, Dwolla shared a great story of how the founder paid $50,000 a year in credit card fees and then created a solution for never doing it again.

18. ZenPayRoll (Now Gusto) pitch deck

Gusto (previously ZenPayroll) is a cloud-based solution tool for small businesses to pay employees.

The company raised $6 million with this pitch deck.

Favorite takeaway : This isn’t just a startup pitch deck. It is a template that you can use and replicate easily by filling in the blanks.

19. Bliss pitch deck

Bliss provides metrics for coders and allows them to collaborate easily.

The company raised over $400,000 using Angel List.

Favorite takeaway : The pitch deck was well composed with a clear understanding of the product and the investors they were pitching to. This is one of the best pitch decks to use if you know your target market.

20. Adpushup pitch deck

Adpushup allows companies to maximize ad revenues through advanced A/B testing. They raised more than $632,000 in investments.

Favorite takeaway : This slide deck proves that going back to the basics works. This pitch deck has basic principles like a great introduction, an outline of problems, potential solutions, market opportunities, products, case studies, milestones, traction, and a future plan.

21. Wealthsimple pitch deck

Wealthsimple is Canada’s first online investment manager. They raised more than $2 million in seed funding with this slide deck.

Favorite takeaway : The startup pitch deck is sweet and short but effective. Our favorite part is the transformation of the industry, which is laid out in a table format.

22. AppVirality pitch deck

AppVirality allows app developers to grow their platforms using growth method techniques proven by other startups.

Favorite takeaway : Our favorite takeaway is how the flow of AppVirality’s pitch deck goes through the problem, the proven solution, and how it works within their app to their target market in multiple slides.

23. Shape Integrated Software pitch deck

Shape Integrated Software is budget management software that helps PPC analysts manage various budgets across different channels.

Favorite takeaway : When you have the traction to back your startup, use it. Shape clearly took advantage of it and presented it clearly in their pitch deck .

24. Podozi pitch deck

Podozi is an online e-commerce platform based in Nigeria.

Favorite takeaway : Most startup pitch decks work well when they’re short and sweet, in multiple slides, like Podozi’s . The best takeaway is the working partnership with large brands that this platform already has.

25. Fittr pitch deck

Fittr is a platform that designs custom workouts tailored to equipment, access, time management, and goals.

The company raised $2 million in 2020 thanks to their initial pitch .

Favorite takeaway : As a user of this platform, we love the investment goals and the purpose of what the company is planning to use it for.

26. Swipes pitch deck

Swipes is a task manager app to help its users increase their productivity. Swipes has secured $2.04 million over three funding rounds, the first thanks to this slide deck .

Favorite takeaway : One of their pages used social proof of quotations from The Next Web and Lifehacker. You can’t go wrong with that.

27. GoCanvas pitch deck

GoCanvas (previously known as Canvas) replaces paper-based processes with affordable and easy-to-use mobile apps and forms. They raised $9 million with these decks.

Favorite takeaway :  Instead of saying what they do, the second slide in their pitch deck shows how their startup helps businesses. No words are needed.

28. Ooomf (now Crew) pitch deck

Crew (formerly Ooomf & then PickCrew) is a freelancer marketplace that connects mobile and web developers with projects or work. This deck was used to raise over $2 million dollars.

Favorite takeaway : Well-designed with an easy-to-understand flow.

29. Cubeit pitch deck

Cubeit is a mobile application that allows users to aggregate content from anywhere. Cubeit used this 13-slide deck to raise seed funding before they even had a finished product.

Favorite takeaway : A strong introduction will get investors to pay attention. Their deck starts out with a clear message, which was that “owning more devices doesn’t make your life easier”. I can’t help but pay attention to how this company will help.

30.  Castle pitch deck

Castle was a startup that let rental owners put their properties on autopilot. This was the deck Castle used to raise $270,000 for their startup.

Favorite takeaway : Great design and easy to digest.

31.  Sequoia Capital pitch deck

Sequoia Capital is one of the leading investment firms in Silicon Valley. This deck is a template they recommend following.

Favorite takeaway : It’s like having the keys to the kingdom. You don’t have to guess what this investment giant is looking for. They tell you straight away.

32. Peloton pitch deck

It’s 2012, and John Foley is frantically searching for his misplaced gym shoes. As he rushes out the door, late for his boutique fitness class, an idea strikes him. What if he could bring that high-energy, instructor-led experience right into people’s homes? This eureka moment birthed Peloton, a company that would revolutionize the fitness industry.

Peloton isn’t just about stationary bikes or treadmills. It’s a tech-savvy fitness ecosystem that marries cutting-edge equipment with live-streamed and on-demand classes. The company’s genius lies in its ability to create a sense of community and competition, even when you’re sweating it out in your living room. With internet-connected touch screens and real-time performance metrics, Peloton transforms solitary workouts into shared experiences.

Despite its current success, Peloton’s journey wasn’t always a smooth ride. The company’s initial pitch of a $2,000 internet-connected exercise bike raised more than a few skeptical eyebrows among investors. But Foley and his team pedaled on, eventually securing $1.9 billion in funding through various rounds.

Peloton’s pitch deck , particularly its Series-F round that raised a whopping $550 million, is a masterclass in visual storytelling. Two aspects stand out:

• Brand identity: The deck kicks off with a bold, magnetic cover slide that immediately captures attention. It follows up with a clever “Who We Are? & What We Are Not?” slide, effectively communicating Peloton’s unique features and establishing its brand identity.
• Target Audience Clarity: Peloton doesn’t beat around the bush when identifying its ideal customer. The deck clearly outlines its target demographic: high net worth, married individuals already spending over $150 monthly on fitness. This laser focus demonstrates Peloton’s understanding of its market and value proposition.

Favorite takeaway : Define who you are and who you’re not. Peloton’s pitch deck excels at differentiating the brand from “gimmicky” fitness alternatives. This clear positioning helps potential investors and customers understand exactly what makes your startup unique.

33. WeWork pitch deck

WeWork’s pitch deck beautifully encapsulates its community-driven approach to shared workspaces.

They use visually appealing slides that mirror their innovative, modern brand. Their pitch deck deftly articulates the benefits of shared workspaces in today’s economy, setting the stage for their unique value proposition.

Favorite takeaway : what we do, who we do it for, why we do it; the deck walks you through their company vision with smart visuals and copy. We loved how they generated urgency by highlighting how co-working spaces were a fast-growing trend and investors could miss out on a profitable investment if they didn’t act quickly.

34. MatterMark pitch deck

MatterMark’s pitch deck is a testament to the power of storytelling. utilizing clean visuals to aid comprehension and coupled with succinct copy to keep the narrative engaging. The 30-slide deck earned the platform $6.5 million in seed A funding.

Favorite takeaway : Strong visual storytelling through the use of charts and graphs. In just a few moments, you can see where the majority of their revenue comes from compared to their other revenue streams.

35. Tinder pitch deck

We live in a world where finding a potential partner is as simple as swiping right, all thanks to Tinder. Founded in 2012 by Sean Rad, Justin Mateen, and Jonathan Badeen, Tinder quickly became the go-to app for millennials looking for love – or just a casual fling.

Tinder’s core service is straightforward yet game-changing. Users swipe right on profiles they like and left on those they don’t. If two people swipe right on each other, it’s a match! This simple mechanic transformed the often-daunting world of online dating into an engaging, almost game-like experience.

The pitch deck that secured Tinder’s initial funding is a masterclass in simplicity and effectiveness. It cuts through the noise, presenting a clear problem and an elegant solution. The deck begins with a captivating introduction that outlines Tinder’s mission to simplify dating. It then dives into the challenges of traditional online dating, positioning Tinder’s swipe-based interface as the innovative solution.

What stands out in Tinder’s pitch deck? First, the visuals. The deck uses screenshots and product demonstrations to showcase the app’s unique features and user experience. It’s not just telling investors about the product – it’s showing them how it works.

Second, the deck shines in its market analysis. It provides a detailed breakdown of the online dating market size and potential, highlighting the growing trend of mobile app usage for dating. This data-driven approach gives investors confidence in Tinder’s growth potential.

Favorite takeaway: Keep it simple, stupid! Tinder’s pitch deck proves that you don’t need fancy jargon or complicated graphs to impress investors. A clear problem statement, an innovative solution, and solid market analysis can be more powerful than a hundred slides of buzzwords.

Entrepreneurs, take note: Tinder’s success wasn’t just about the idea – it was about execution. The pitch deck introduced a strong founding team with expertise in technology and social networking, showing investors that Tinder had the skills to turn its vision into reality.

36. LaunchRock pitch deck

LaunchRock allows users to create landing pages and quickly get their startups known through social media, even before the launch of their full site.

Favorite takeaway : As a more creatively designed pitch deck example, this pitch deck had only 15 slides but showed how the product works and the different ways it can be used. They also utilize an analogy similar to what LinkedIn had in their decks.

37. MapMe pitch deck

MapMe allows users to create universally accessible (i.e., on smartphones, tablets, and computers) maps of anywhere they want with no coding required.

This startup deck was used to raise $1 million in seed funding.

Social proof almost always works. The deck showed that the startup had over 20,000 unique visitors, 18,000 monthly alerts, and12 minutes average sessions on the site.

Favorite takeaway : The pitch deck has fewer than 13 slides but provides investors with knowledge of the traction the site got going viral on social media and its go-to-market strategy.

10 Pitch Deck Templates for You to Try

The following pitch decks are free templates available in Piktochart that you can use. This makes it easy to work on your slides without having to worry about design. We took care of that for you.

If you don’t have an account yet, just sign up for a free Piktochart account here and then click on one of the templates below.

To learn how the online pitch deck creator works, watch this on-demand demo .

1. Investment Pitch Deck Template With HighSpark

2. Finance Pitch Deck Template

3. Business Pitch Deck Template

4. Startup Pitch Deck Examples

5. Tech Pitch Deck Examples

6. Business Keynote Template 

7. Product Pitch Deck Template

8. Product Pitch Deck Template

9. App Product Presentation Template

10. Product Website Pitch Deck Template

Summary of Pitch Deck Template Takeaways

To sum up, a strong startup pitch deck not only serves to reinforce your brand to the target audience or investors, but shows your business plan and unique offering through the slides presented; using a problem slide, a solution slide, and a traction slide including concise bullet points. 

The best startup pitch deck also shows off your company’s personality, through the inclusion of a team slide or similar in the next few slides, to be presented after your business plan is clearly outlined.

As your company grows, you’ll probably start thinking about the next stage of growth. You can use these successful pitch decks can as the foundation to make an investor deck for your next round of financing.

Look at the takeaways from these startup pitch decks as a guide to help you in your quest to raise funds and venture capital for your own startup for an investment round.

Here are some of the key takeaways from our pitch deck examples:

• Pitch decks don’t have to be formal or beautiful.
• A great pitch deck will provide an impactful intro or slogan.
• Keep your deck short (less than 20 pages).
• Use analogies to back up the points that you’re making.

After going through so many startup pitch deck examples, we recommend that to make your pitch presentation stand out you should:

• Start with a strong intro/vision.
• Show problems and offer solutions.
• Identify market opportunities.
• Showcase products/services clearly.
• Digest your business model
• Highlight financials
• Add social proof/case studies.
• Differentiate from competition.
• Show an experienced management team.

Designing a strong pitch deck could turn your business idea into a reality after convincing investors to provide support financial support to your project.

If you’re looking for additional information, DocSend  shared lessons  they got learning from 200 startups who raised $360 million from their first pitch deck.

Other Posts

7 Best Practices to a Standout Research Presentation

7 Sales Presentation Examples for Successful Pitches

How to Make a Presentation (Guide With Tips & Templates)

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Hola! Guten Tag! Salam! Language learning is a wonderful and challenging experience. The more time you spend on it, the quicker you’ll master a new lingo. To ensure you’re never out of touch, you need resources that are accessible 24/7! If you’ve developed a language learning app and are looking...

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When it comes to presenting your e-commerce idea with flair and precision, this pitch deck will be your ideal companion. Its modern design, combined with AI-generated text, graphs, tables, and diagrams, provides a slick, corporate finish to sway your audience. This Google Slides & PowerPoint template suits a range of...

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12 Startup Pitch Deck Examples [+ Template]

A great startup pitch deck is an integral part of launching a business. This deck is presented to prospective investors to convince them to invest and help you grow your startup . The trick to having the best pitch deck possible is to include enough information to explain your goals and methodology without losing your audience’s interest.

Pitch decks are usually in PowerPoint, Apple Keynote, or Google Slides to make them easier to present to potential investors. However, the deck can also have an alternative format like a Word document or even a video. For inspiration, let’s go through some successful startup pitch deck examples and discuss what they got right. 

Pitch Deck Basics

There are some overarching characteristics that make for a great pitch deck. While we’ll go through what a deck typically includes and some relevant business pitch examples, you can pick and choose certain elements as long as your startup pitch deck has the following basic qualities:

• Design-forward: Customers expect a better experience with your product and that’s achieved through better UX and graphic design. Show your team’s design chops with thoughtful deck design and mock-ups.
• Comprehensive: Be prepared to answer any questions from potential investors. Your slides should cover enough so if they check back for reminders after the presentation, they’ll find the most important information.
• Engaging: A startup pitch deck inevitably includes some boring elements. Your job is to keep it exciting and break up information-heavy slides with features like illustrations and block quotes.
• Straightforward: It’s easy to get caught up with sharing every detail, but it’s more important that your potential investors understand your pitch. For more complicated slides and ideas, pare down your pitch to make it easier to understand.

1. Problem Slide

Your pitch deck should open with a key problem — this is the whole justification for your business and why consumers will find it valuable. A common structure for this slide is to bullet pain points and create a story your potential investors can relate to.

The problem slide is the basis for your presentation. Creating a relatable story makes for an engaging presentation that’s easy to follow and understand.

Uber Example

Why it works : Although it’s not the most visually engaging, Uber’s business pitch example clearly explains how Uber solves key issues with traditional cabs. Uber’s deck is broken down into multiple slides to deliver all the necessary information without overwhelming the audience.

2. Solution slide

After presenting the problem, you should follow up directly with a solution. An effective solution slide structure covers current industry solutions and identifies the gaps your startup fills. This slide has a general overview of any proprietary technology, covers basic product features, and includes relevant interface mock-ups to show investors what your product will do for consumers.

Intercom Example

Why it works : Intercom’s solution slide is simple but effective. While some extra design could elevate this slide, the bullet points are easy to understand and effectively explain Intercom’s unique selling proposition (USP) in the SaaS market.

3. Market validation slide

Market validation is especially important to investors because it shows proof that there are people who will purchase your product. This slide should include any relevant statistics for current sales if your startup has launched or competitors’ sales if it hasn’t. Don’t forget to cover basic information about your target market, their purchasing power, and their habits in your industry. This slide is especially important if your prospective investors aren’t familiar with your product or industry.

LinkedIn Example

Why it work s: At 37 pages, LinkedIn’s pitch deck is longer than we’d recommend.  But what it lacks in brevity it makes up for with powerful market validation using clear data from top competitors. It also breaks down barriers to growth and revenue for these competitors and shows how LinkedIn would improve their models.

4. Market size slide

Market size goes hand in hand with market validation. Once you’ve confirmed your target market has enough purchasing power, you need to justify your product’s longevity.

Focus on continued sales. The two most common elements to ensure your startup brings in long-term revenue are:

• A very large market
• A business model built for continuous purchases (e.g., subscription models)

Facebook Example

Why it works: Facebook is the poster child for successful startups. Its market size slides effectively communicate how Facebook’s initial launches succeeded and justify further growth. The slides with market statistics about college students also explain clearly how Facebook will create revenue.

5. Product slide

The product slide is your chance to nail your pitch and sell your vision to investors. This slide should center your value proposition. A popular strategy for this section is to pose a few questions about your industry and show how your product is the answer. Take the time to craft this slide carefully, polishing it up from the copy to design details.

Dropbox Example

Why it works: Dropbox’s product slides are effective because they show how Dropbox truly innovates over other file sharing services. They justify why now is the time to launch and why consumers will choose Dropbox over competitors.

6. Business model slide

The business model slide covers how the startup will run and launch its product for sustainable growth. This section can compare your startup to other businesses or use internal data if the product has launched.

Moz Example

Why it works : While some of these slides can look busy, Moz’s business model was ahead of its time by calling out why organic marketing and search engine optimization (SEO) have untapped potential. This deck does a good job of explaining the business model to investors who might not be SEO savvy.

But wait...there's more!

7. market adoption slide.

It’s important to show some proof that your target market has interest in purchasing your product, especially if there are other competitors in the market. This is a lot easier if your product has already launched because you can include sales data. If your startup is pre-launch, showing potential market adoption can be tricky. In this case, you can use social proof from similar competitors. If you do this, it’s also important to note how your product differs from these competitors, especially if you can resolve a customer’s complaint. If possible, include case studies in the market adoption slide. These show proof that you can use investments to increase the reach of your startup.

Buffer Example

Why it works : Buffer’s market adoption slides show social proof through key statistics outlining Buffer’s success so far. With an extremely high profit margin and growth rate for their user base, Buffer shows off why their product will offer a larger ROI for potential investors.

8. Competition slide

Many investors look at your competition to help contextualize your startup. If an investor has little or no experience in your vertical, showing competitors they’re familiar with gives them real examples of success. This slide should cover the following topics related to your competition:

• Revenue data
• What competitors do well
• What competitors don’t do well
• How your startup bridges product gaps

Mint Example

Why it works : Mint’s competitor slides are effective because they show current competitors along with future projections for these competitors. This slide effectively shows how Mint creates more value for customers over time and uses competitors as inspiration in their defensive strategy.

9. Team slide

A team slide helps investors get to know the minds behind your startup. Include information about founders, leadership, and top existing investors to show why your team is qualified to launch this startup. Any evidence of past successes with your leadership, consultants, or investors is important to include, as it shows new investors that you have relevant experience to launch your startup. If there’s any relevant history about your startup, such as a higher ROI than expected for a former investor, be sure to include this in your pitch deck.

Contently Example

Why it works : While Contently’s team slide has a lot of information, it’s all relevant to potential investors. In addition to founders and investors, Contently includes top employees, proprietary technology, advisors, and the amount they’ve raised so far. This, along with their financial model slide, show potential investors that Contently will make good use of their investment and even make them some profit.

10. Press slide

The press section of your startup pitch deck is a great opportunity to show off any buzz and get your investors excited about your business. Focus on positive reviews or attention related to your product. Stay away from negative press unless you can show you’ve changed those negative opinions. Make sure to keep these slides focused and succinct. It’s easy to get caught up in showing off product buzz, but press slides should always demonstrate potential for a more widespread product adoption.

Snapchat example

Why it works : Snapchat was in a unique position at the time this deck was created, as its press slide has strong social proof. Snapchat calls out popular users, including press and media sources, that are already using the app. The wide variety of users, including household names like MTV, shows how Snapchat is a well-known social media platform.

11. Testimonial slide

Testimonials give investors insight into what existing customers really think about your product. Testimonials can also shed light on the public perception of your product, especially compared to competitors.

Seventy-two percent of consumers only take action after reading positive reviews. You can use this logic with your potential investors, too.

Positive testimonials show that your customers have brand loyalty and that users are satisfied with the product and customer service. This section of the startup pitch deck is only possible for startups that have launched their product.

AirBnB Example

Why it works : Not every pitch deck includes testimonials, especially if the startup hasn’t launched, but it makes sense to include feedback for Airbnb. Showcasing new users makes this slide simple yet effective. It could also benefit from including average Airbnb ratings for stronger evidence of positive reception.

12. Financial model slide

The financial model slide shows how your product creates revenue. For example, if your product is a subscription-based service, has premium features, or other horizontal integration, you’ll explain that model on these slides. Potential investors should walk away from your presentation knowing exactly how your startup creates revenue and understand any plans to ensure a steady stream of income.

Shopify Example

Why it works : Shopify offers a great pitch deck example of when breaking some pitch norms can work in your favor. Although it’s nearly 30 slides, the entire deck is informative and engaging. The financial model slides work well because they show how Shopify and its past investors turned a profit. Not only do they explain their current financial model, but Shopify also covers their plans for future growth to reassure investors they’ll make a profit, too.

What should you avoid putting in a startup pitch deck?

The best pitch deck is completely tailored to your startup. While there’s no hard-and-fast rule about what you shouldn’t include, make sure everything you’re presenting is relevant to potential investors. 

How do I present my startup pitch deck to investors?

It’s almost always better to present a pitch deck live to investors. Designate one member of your leadership team, ideally a founder, to present your deck to investors. 

Following a script can come across as disingenuous, but using notes is OK, so get lots of practice in before you present to investors.

What should a startup pitch deck include?

A typical startup pitch deck template includes the following slides:

• Market validation
• Market size
• Business model
• Market adoption
• Competition
• Testimonials
• Financial model

However, every pitch deck is different, so your final pitch might skip some of these topics or use multiple slides to expand on certain sections.

Built to scale with HubSpot for Startups

It takes some time to put together a startup pitch deck that works, but once you’ve nailed your presentation, you can reuse it for multiple pitches with just a few tweaks to update any data or statistics. HubSpot for Startups helps you track marketing and sales data to make this process easier. New investors can rest easy knowing you’ve got the support of HubSpot’s powerful CRM at your fingertips.

Get the pitch deck template

How to Make an Engaging Slide Deck (+ Example & Templates)

Learn how to create a slide deck step-by-step. Get tips, examples, and templates to make a slide deck presentation that stands out beyond any PowerPoint.

7 minute read

helped business professionals at:

Short answer

How to make a slide deck in 7 easy steps?

The main steps for creating a slide deck are:

• Define your slide deck goals
• Research your target audience
• Research your topic
• Prioritize what you want to say
• Write your slide deck narrative
• Create or collect visuals that support your narrative
• Use a template to set up your slide deck design
• Bonus: Use an AI slide deck generator to do it all for you

Most slide decks bore the audience because they fail to tell a story

Imagine standing in front of an audience, only to watch their attention fade as you click through slide after slide. It's a disheartening experience, and it's more common than you might think.

The truth is, a slide deck without a clear narrative will bore your audience and leave your message unheard.

Worse than that, a storyless slide deck may leave people disappointed and feeling like they wasted their time. And you probably wouldn’t want such feelings to reflect on you.

But a good story makes your slide deck memorable, enjoyable, and perceived as more valuable by your audience. This is the power of a good story, and this is what this post will teach you to harness.

Let me show you the techniques to turn your presentations into compelling narratives . Learn the process, get insights, and tips, and grab a slide deck template to get you started.

Let's dive in!

Common mistakes to avoid when creating a slide deck

Here's a rundown of common mistakes to avoid when creating a slide deck as shared by Dan Zedek , a professor of journalism and media innovation at Northwestern University:

Overloading with visuals: Feeling insecure about visual talent often leads to overloading slides with too many photos, irrelevant images, colors, or typefaces. Simplicity adds clarity.

Long slide duration: A slide that stays up for 5 or 6 minutes can cause the audience's mind to wander. Aim for 30 seconds to a minute per slide to keep engagement high.

Irrelevant animations and colors: Using animations and colors that don't serve the content can be distracting. Use them sparingly and consistently to highlight important concepts.

Ignoring the audience: Understanding who's in the audience and what they expect from your presentation is key. Tailor the contents of your presentation to resonate with them.

Reading from the slide: This is considered one of the worst sins in slide presentations. Your slides should complement your speech, not repeat it.

Lack of pacing: Research shows that people's patience lasts about 6 or 7 minutes. Pacing your presentation and breaking down big ideas into smaller pieces can keep the audience engaged throughout.

Failure to inject personality: You're not just presenting facts; you're telling a story. Let your personality shine through, whether it's your authority, humor, or passion for the subject.

How to prepare for creating a slide deck?

The difference between a forgettable slide deck and a memorable one lies in the groundwork you do before you sit down to build the slide deck.

In the words of Nancy Duarte , the author of the book “slide:ology: The Art and Science of Creating Great Presentations”: “Audience interest is directly proportionate to the presenter's preparation. You better spend time and energy on any presentations where the stakes are high.

An audience can tell how much energy you spent on your presentation, which is a reflection of how much you valued their time.

If they gave you an hour of their time, you need to make it worth it to them by treating their time as a valuable asset by making the content valuable to them.”

Here's a guide to laying that foundation for a slide deck that not only informs but engages:

1. Define your slide deck goals

What's the aim of your presentation? Are you looking to educate, convince, engage, or motivate? Pinpointing your goal is like setting your GPS; it guides everything that follows.

2. Research your target audience

Understanding your audience's needs, expectations, and pain points allows you to tailor your message. Speak their language, address their concerns, and you'll capture their attention from the first slide.

3. Research your topic extensively

Dive into your subject with the curiosity of a child and the diligence of a detective. This depth of understanding will shine through in your presentation, building credibility and allowing you to address questions and objections with confidence.

4. Choose the right delivery format

Most slide decks are delivered using the PowerPoint slide format, a common 9:16 ratio that we all know. This includes presentations made with tools like Google Slides and Canva. You may even think this is the ONLY way.

But the ppt slide format is a bad format for engagement. It’s static, limited in space, and prone to all the common slide deck mistakes .

On the one hand, a static slide deck is the most common and recognized format, which makes it “safe”. But the fact it’s recognizable also makes it indistinguishable and boring.

On the other hand, an interactive slide deck invites your audience to explore with you, turning the presentation into a conversation.

Which deck would be more likely to get your attention, the static or the interactive one?

How to organize the contents of your slide deck?

A slide deck's effectiveness isn't just about the content; it's about how that content is organized.

The way you structure your slide deck can mean the difference between your audience walking away with valuable insights or leaving halfway into your presentation.

Here’s how to organize the contents of your deck for maximum impact:

1. Prioritize what you want to say

The reality is that people forget 90% of what you present after 48 hours , and the 10% they do remember is often random.

So, how can you control that crucial 10%? By prioritizing your content, focusing on the key messages that align with your goals, and crafting your content to ensure that the right bits of information become part of that vital 10% that sticks.

2. Build anticipation

Engage your audience's natural curiosity by leveraging information gap theory . Create intentional gaps in your narrative, pose questions, and hint at answers to come.

It's like leaving breadcrumbs along the path, guiding your audience through your narrative and keeping them hungry for more.

3. Create a slide deck narrative

Humans think in stories; we relate to them, and we remember them. The secret to an engaging slide deck is using a storytelling structure.

If it's a business presentation, follow with an execution plan, and close with clear next steps. The storytelling framework helps your audience flow through your slide deck like a good book.

Here’s our recommended storyline structure:

How to design your slide deck for engagement

If you want to design your slide deck for engagement, think beyond text.

Create original visuals that breathe life into data. Complement your words with multimedia elements like images and videos. Incorporate interactivity and narrated design to transform a monologue into a conversation.

5 magical steps to create your best-ever slide deck

Creating a slide deck that stands out might seem like a complex task, but with AI as your creative companion and a clear roadmap to follow, it turns into a seamless and magical experience.

Here's how you can breathe life into your ideas and make a captivating slide deck with a few easy steps:

1. Tell our AI about your presentation goals

Begin by telling our AI assistant about the slide deck you wish to create. This first step sets the tone, allowing the AI to align with your goals and craft the perfect content structure.

2. Introduce yourself and your brand

Briefly share details about yourself, your company, and the topic of your presentation. This personal touch helps the AI fine-tune the content, making your slide deck resonate with your audience.

3. Select your slide deck design and style

Choose a design that reflects your brand. Our AI assistant will take it from there, crafting a deck that's visually cohesive and appealing.

4. Customize your slide deck

Add your text and design touches, and let the AI adapt the design to your content. You can also use it to enhance your copy, brainstorm ideas, or even generate original visuals.

5. Review and refine your slide deck

Take a final look and make any last-minute changes. If any tweaks are needed after sending, no worries—you can still make them. Your deck lives online, so you're in control of the version your audience sees, always.

How to personalize your slide deck

In the world of presentations, personalization is the magic ingredient that turns a standard slide deck into an engaging dialogue.

It's the subtle art of making each viewer feel like you're speaking directly to them, understanding their unique needs and interests.

But how can you achieve this level of personal connection? Here’s how you can do it with Storydoc -

3 steps for easy slide deck personalization:

Add information about your prospect: Add names and company details with a simple click. Your audience will receive a deck that feels crafted just for them, enhancing engagement.

Add dynamic variables: Using dynamic variables, you can address your reader by name throughout the presentation, turning it into a personalized conversation.

Advanced: Integrate Storydoc with your CRM: Storydoc seamlessly integrates with your CRM, allowing you to pull information directly into your decks. It's personalization at scale.

How to measure the effectiveness of your slide deck

Measuring the success of a slide deck goes beyond numbers; it's also about understanding the connection you've made with your audience. It's about knowing what resonates, what inspires, and what lingers in the minds of those you've reached.

Every slide deck created with Storydoc comes with an analytics panel that provides real-time insights -

Are viewers spending time on the slides that contain your key points? Who are they sharing your presentation with? Are they taking the next step, like visiting your website to learn more or looking through your portfolio?

By understanding how your audience interacts with your content, you can turn a standard presentation into a powerful tool for connection and influence.

Here’s a quick video showing how it works:

Slide deck templates

While following best practices is essential, standing out requires something more. It requires going from static to interactive, and from fact-led to story-led slide decks.

But interactive storytelling slide deck templates are hard to come by. Or at least they used to be.

Below you have designed templates that will make your next presentation something to remember.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Presentation templates

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What is a Slide Deck? Meaning, Examples and Template

All you need to know about Slide Decks

Slide decks have become an integral part of business presentations, whether you're pitching to investors, presenting ideas to your team, or delivering a keynote speech. In this article, we will dive into the slide deck meaning, exploring its significance and providing you with a comprehensive guide on how to create captivating and effective slide decks that leave a lasting impression.

Presentation deck meaning

A presentation deck is simply a slide presentation that is typically used in business meetings to cover a specific topic of collective interest. The deck of slides that we know today as a digital file derives its name from the analog era where slides were physically printed and placed inside an apparatus that shone light through them. Presentation decks have a wide variety of uses, from corporate meetings to marketing and sales proposals. In this article, we’ll cover the most common use cases.

The purpose of slide deck presentations

Slidedecks serve as visual aids to support your presentation. They help to organize information, enhance understanding, and engage your audience. A well-crafted deck presentation can make complex concepts more digestible, reinforce key points, and create a memorable experience for your listeners. In business settings, deck presentations are mostly used for two different purposes:

• Create a business proposal or strategy: Most corporate companies, or even startups, are in constant need to present business proposals and strategies. These proposals can either be intended for internal purposes or for external clients and stakeholders. Presentation decks are the most efficient and comprehensive way to analyze, discuss, and decide the next steps in these meetings. The advantage is that by using visual resources and content queues, presenters can unpack a lot of information without disengaging audiences.
• Report progress or business performance: The second use case is to report back on these initiatives, or to cover overall business performance. Slide decks make it easier to go over charts and other visualizations that explain how a certain project is doing, or give an update on how several revenue lines have performed recently.

Understanding your audience

Before you begin creating your slide deck, it's crucial to understand your audience. Consider their level of expertise, their expectations, and their primary interests. Tailoring your content and visuals to resonate with your specific audience will make your slide deck more impactful and relevant. People often overlook this consideration and it can play a detrimental role in communicating effectively. Corporate organizations for example tend to use a lot of acronyms and insider jargon that outsiders would fail to understand. Web3 startups are also an example of companies whose very value prop depends on a lot of technical explanations that would be difficult to grasp by non-technical audiences. Leveling the playing field is key in order to have a rich and fluid conversation around these businesses.

Planning and structuring your slide deck

Start by outlining the key messages and objectives of your presentation. Divide your content into logical sections or chapters, ensuring a smooth flow from one slide to another. Begin with a compelling opening slide that grabs attention and clearly states the purpose of your presentation. Arrange your slides in a coherent sequence, using headings, subheadings, and bullet points to guide your audience through the information. The best slide decks are the ones that flow from general topics to specific ones, so spend a good amount of time in thinking about what you want to say, and how to organize these ideas in a logical way.

Keep it simple and visual

The golden rule of slide deck creation is to keep it simple. Avoid overcrowding your slides with excessive text or complex visuals. Instead, focus on using concise statements, keywords, and phrases that complement your spoken presentation. Incorporate relevant and visually appealing images to reinforce your message and engage your audience's visual senses. Think of the great slide deck presentations, like Steve Job’s product reveals or TED Global Talks. They have one thing in common and that is in heavily relying on visual resources to reinforce their statements, instead of trusting the slides to replicate every single word they said.

Design and visual elements

The design and visual elements of your slide deck play a significant role in capturing attention and enhancing comprehension. Choose a clean and professional graphic template that aligns with your brand and complements your content. Use consistent fonts, colors, and layouts throughout your slide deck to maintain visual coherence. Incorporate charts, graphs, or infographics to present data or highlight important statistics in a visually appealing manner. If you feel overwhelmed by designing your slides, or struggle to think visually, a good place to start is by browsing presentation templates that can give you a good starting point. You can also seek out help from professional presentation design agencies that specialize in crafting good quality slides.

Engaging content and storytelling

Great slidedecks not only inform but also tell a compelling story. Craft your content in a way that takes your audience on a journey, capturing their interest and creating an emotional connection. Use storytelling techniques, anecdotes, or case studies to make your presentation more relatable and memorable.

Rehearsal and delivery

Creating a compelling slide deck is only half the battle. Storytelling is pretty much a discipline of its own, and some people take years to fully master feeling comfortable with presenting in public. The best way to address this fear is two-fold: first, being completely comfortable with the topic you’re presenting about. This will allow you to be more relaxed, and combat imposter syndrome or shakiness in your voice. The second strategy is to practice outloud, as much as possible. This rehearsing process is not exclusively to memorize your speech (although this is quite useful), but it will also make you less reliant on your slides and a more confident speaker.

Practice is key! Rehearse your presentation repeatedly will help you maintain a confident and engaging presence. Remember, your slide deck should support your spoken words, not overshadow them.

Best Slide Deck Templates

• The Startup Slide Deck Template
• Airbnb Slide Deck Template
• Uber Slide Deck Template
• Investor Deck Template
• Sequoia Capital Slide Deck Template
• Investment Proposal Template

Check more slide deck examples here

Slide decks are powerful tools that can elevate your presentations and captivate your audience. By understanding your audience, planning and structuring your content, keeping it simple and visual, and incorporating engaging storytelling techniques, you can create slidedecks that leave a lasting impact. Remember to rehearse your presentation and deliver it with confidence. With these tips in mind, you're well on your way to mastering the art of slide deck creation.

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10 Slides you should have in your company profile

• Presentation design

Creating a business presentation from scratch is never an easy task – you always have to consider and start from the type of presentation you’d need, the goals you want to achieve through it, your audience’s profile, needs and expectations, and the context of the presentation (how and where it’s going to be delivered and how much time will you have).

But when you have a guideline of how to figure out these elements and what you should include in your business presentation, then it all starts to make sense. That’s why we decided to put together several guides and how-tos on the most common business presentations out there. We started our series with the slides you should have in your pitch deck , followed by what to add in your sales deck and now in this article, we want to cover another very common type of presentation: the company profile.

We started this series with the structure for a pitch deck, followed by a sales presentation and now a company profile.

https://visualhackers.com/blog/10-slides-you-need-to-have-in-your-startup-pitch-deck/

https://visualhackers.com/blog/10-slides-you-should-have-in-your-sales-presentation/

What is a company profile and when & where to use it?

Company profiles are presentations made to be used in introduction emails, to introduce your company before getting to specifics. You won’t need to actually present it, so make it explicit and easy to understand. 

Compared to a live presentation, where your focus is on the audience, in a company profile it is ok to talk about you. The reader’s purpose is to get to know you. 

A company profile is essential, from a startup to any major company

It is what most of your future partners and clients will see for the first time. What impression do you want to make? 

It happens for a lot of companies to get so involved in making the company profile that they forget for who is actually made. Putting in all the information about you will make it boring for the reader and at the same time won’t leave any mystery about you. 

As the Business Dictionary would define it: 

A company profile is a concise description which, among other items of information, includes  firm’s history, number and quality of its human, financial, and physical resources, organizational and management structure, past, current and anticipated performance, and its reputation, and the standing of its goods or services.

But let’s not get wrapped around a definition and see how we can make a unique profile. Even if it’s your company profile, we recommend you to focus on how your company helps your customers. 

It can also take many forms, some companies have it in a word document, others in a brochure, or as a presentation. We will talk about the 10 elements any company profile should have:

1. Mission statement/vision 

This is the moment where you tell customers what drives you to do what you do. Continue with your mission and what are the values the brand stands for. Without knowing all the details about your products, they judge you by your values and your vision. 

What does your company aspire to achieve? 

You probably know the mission’s company, as it is part of your brand identity. With it, or with some additional information, also cover here details as who are your primary customers and where are your operations active.  

2. Brief history of the company 

A very simple way to tell your history is with a timeline slide. This way you can put all the steps that got you to the present in a visual way that is easy to understand. For the important one you can always add a short paragraph.

Keep in mind that you should include both ups and downs from your company. Show your readers that you have been through difficult moments, but you overcame them. 

3. Overview of the solution

Spark some curiosity. Before getting into more details about each product/service you have, do an overview of the solution you are offering. Talk about what problem your solution tackles and how it does that.

You can also walk the reader through the process of creating this solution, what were your drivers and aspirations. This slide is meant to paint the big picture of your work.

4. Development & Growth 

Hit me some numbers. Use real facts and data to show the difference between where you started, where you are now and where the company is going. Based on the internal data make a connection with external factors. They will be of much more interest for the reader, and at the same time will be explained by your work.

Tell stories of how much effort all the company did to grow. It’s up to you if you want to share struggles your company faced or specific actions of improving.

5. Detailed Products & Services

If your company has only a few products/services you can present them individually. Each product/service needs to be described from a technical point of view ( specific characteristics ) and from a customer point of view ( how can it be used/ for what it is used ). 

In case there are too many products/services and it will take a lot of space to write about all, put them in categories. Under each category make a list of the products that it includes and add a general description. 

It would be very helpful for your potential client and also for you if you add pricing and offers for the products/services. This will save time and you will continue discussion with those who are interested even after seeing the pricing.

6. Industry recognition/position

Let your reader know what your position is in the market. Include details about market size, your contribution to the market and what is the course of the industry. Don’t forget to differentiate yourself from other players in the market. 

Even better, if you have received any recognitions or awards don’t be shy to mention them. Your readers will trust your company more if they see you have been acknowledged by specialized institutions. 

7. Client portfolio & Testimonials

Show your potential partner/customer with whom you have already worked. Having testimonials form the biggest clients will bring value to your brand. Try to get a quote from a well known person in that organization or from an authoritative one.  

Real feedback will strengthen your image without being too promotional. And is more credible as it comes from an external source.

8. Case studies

A very good way to showcase your work is with a case study. This means that you take a client that you worked with and start explaining how you worked together, what were the challenges, how you handled them, what was your approach and what were the results.

This is the process from the first talk until the end of the collaboration. Focus on the relevant aspects that showcase your solution and your communication during the collaboration. It is also helpful to have feedback from the client here. 

9. Team & Departments

Who are the people behind the company? 

In a startup it may be easier to present every member of the team, their background and area of expertise and it is also more important. A strong team sends a clear message, that you are ready for business.

For a bigger company having only the ones in leadership won’t be as meaningful. They must appear in the company profile together with the departments of the company. You want to transmit the image of a united company where every employee has its contribution.

10. Call to Action & Contact

A must have in your company profile is a simple push toward the next step. If the reader doesn’t know exactly what to do when they finish going through the document give them a few ideas, like:

“For more information contact us”, “Let’s schedule a call to talk more”.

In the end put the contact info where you can be found, address, email, telephone number. You can also have more contact persons for different situations. This will make it easier for the reader and will shorten the contacting process. 

Company profiles can get very formal and have a lot of pages, the difference is that you can make it more interactive. Use creativity and put yourself in the customer shoes to see what they would be interested to see. May it be in a word document form or a presentation format do the best to personalize it and add your colors to it (metaphorically and literally).

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Thank you for sharing this good information

This is mind blowing, thanks for sharing.

Thank you so much for this blog post, now i know what should i add in my comopany profile presentation? all these three slides are fabulous..!!

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Company Slides Deck Business PowerPoint

Company Slides Deck Business PowerPoint is a complete set of corporate presentation. It has 14 slides to showcase the company profile. The slide decks are equipped with image placeholders, bullet points, text fields, spot on clip arts and PowerPoint icons. In addition, all the shapes are 100% editable using standard tools in PowerPoint.

The slides deck has a flat and clean design. Rather than creating company report from scratch, use this Company Slides Deck Business PowerPoint to deliver:

• Vision and Mission
• Company Background
• Business Goals and Targets
• Product and Services
• Business Processes
• Unique Selling Propositions
• And overall team values and competencies.

The presenters can use their own images. For example, the company logo, or the team pictures. Hence, they can choose either to use the default template backgrounds or replace it with particular images. If so, they can simply insert the file into the slides deck. Sure, it will not mess up the entire presentation as the PowerPoint elements are individual vectors. Thus, every shape has its own place.

Meanwhile, take a look at the gallery for additional inputs. Save time, explore and take no limits. See this  Company Profile PowerPoint Template  as well a go-to template for most users.

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