Vancouver
Every time you quote a source , it’s essential to show the reader exactly what purpose the quote serves. A block quote must be introduced in your own words to show how it fits into your argument or analysis.
If the text preceding the block quote is a complete sentence, use a colon to introduce the quote . If the quote is a continuation of the sentence that precedes it, you don’t need to add any extra punctuation .
lawmakers and regulators need to stop pharmaceutical companies from marketing drugs like OxyContin and establish stronger guidelines about how and when doctors can prescribe them. These drugs are often the last resort for people with cancer and other terminal conditions who experience excruciating pain. But they pose a great risk when used to treat the kinds of pain for which there are numerous non-addictive therapies available. (The Editorial Board, 2018)
Block quotes are not enclosed in quotation marks . Instead, they must be formatted to stand out from the rest of the text, signalling to the reader that the words are taken directly from a source. Each citation style has specific formatting rules.
APA and MLA format both require an indent of 0.5 inches on the left side. Block quotes are double spaced, the same as the rest of the document. Some other citation styles also require indentation on the right side, different spacing, or a smaller font.
To format a block quote in Microsoft Word, follow these steps:
If you quote more than one paragraph, indent the first line of the new paragraph as you would in the main text.
Mr. and Mrs. Dursley, of number four, Privet Drive, were proud to say that they were perfectly normal, thank you very much. They were the last people you’d expect to be involved in anything strange or mysterious, because they just didn’t hold with such nonsense.
Mr. Dursley was the director of a firm called Grunnings, which made drills. He was a big, beefy man with hardly any neck, although he did have a very large mustache. Mrs. Dursley was thin and blonde and had nearly twice the usual amount of neck, which came in very useful as she spent so much of her time craning over garden fences, spying on the neighbors. The Dursleys had a small son called Dudley and in their opinion there was no finer boy anywhere. (Rowling 1)
All block quotes must end with a citation that directs the reader to the correct source. How the citation looks depends on the citation style. In most styles, including APA and MLA , the parenthetical citation comes after the period at the end of a block quote.
A paragraph should never end with a block quote. Directly after the quote, you need to comment on it in your own words. Depending on the purpose of the block quote, your comment might involve:
Block quotes should be used when the specific wording or style of the quoted text is essential to your point. How often you use them depends partly on your field of study.
Avoid relying on block quotes from academic sources to explain ideas or make your points for you. In general, quotes should be used as sparingly as possible, as your own voice should be dominant. When you use another author’s ideas or refer to previous research, it’s often better to integrate the source by paraphrasing .
If you want to know more about ChatGPT, AI tools , citation , and plagiarism , make sure to check out some of our other articles with explanations and examples.
Plagiarism
If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.
Gahan, C. (2023, May 31). How to Block Quote | Length, Format and Examples. Scribbr. Retrieved August 5, 2024, from https://www.scribbr.com/working-with-sources/block-quote/
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Published: July 30, 2024
As a B2B salesperson for companies like IBM and Open Text, scheduling in-person meetings or phone calls was often challenging, regardless of my prospect or client’s industry or business size.
Then, the game changed when I leveled up my sales email writing game with curiosity-provoking subject lines, strong body text, and compelling closing statements. From there, initiating conversations and strengthening relationships with business buyers and influencers got easier.
But it doesn’t matter how powerful the “hooks” are in your subject lines or how insightful or inspiring your body copy is: Your marketing campaign results will suffer if you don’t end your sales email with finesse and power.
Read on to hear my tactics for ending a sales email.e
Table of Contents
How to close a sales email, closing statements to end your email, write closing statements that don’t close doors.
When I wrote sales email calls-to-action, I learned that weak closing statements like “Let me know if you have any questions” produced poor outcomes. Aggressive, generic offers were just as fruitless, especially when the prospect hadn’t already confirmed their interest in what I was offering. (In fact, they were almost as poor as weak openings ).
Personalized offers that aligned with my company’s unique selling proposition (USP) tended to be the best way to wrap up my emails and generate positive campaign outcomes.
There are a limited number of times that you can email a client or prospect before it becomes intrusive. Closing statements are your best chance to impress upon the reader that they should contact your sales team, register for your event, or take advantage of a promotional offer.
Closing email statements are a moment of truth for your prospect to feel valued and motivated. Make it clear what you want the reader to do next and what is in it for them if they accept your offer.
Your closing statement is critical to influencing prospects to either:
It’s clear which outcome to aim for of those three, so let’s dig into some best practices for how to do it.
Save time, find new ways to reach out to prospects, and send emails that actually convert.
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Click this link to access this resource at any time.
Here are some takeaways you can use to craft compelling sales email closing statements.
Calls-to-action shouldn’t be up to interpretation. The closing statement should be brief and make it easy for your customer to respond to your offer by suggesting a short phone call at your client’s earliest convenience.
Don’t make several claims or offers in your closing statement that might overwhelm the reader. Invite the customer to a webinar, to visit you at a tradeshow, a trial of your product, or even a phone call. You can leverage the first offer acceptance into more yeses down the road.
Limit the timeframe within which your customer must act on your offer or use scarcity as an incentive for the prospect to act. Give them just enough time to address other urgent items on their calendar.
I’ll never forget what a sales trainer named Marty Nuckles once told me: Every prospect or customer’s favorite radio station is WIIFM: What’s In It For Me.
Your closing statement should clarify what they stand to gain professionally from your offer, or at least what their company stands to gain by accepting your offer and buying your products or services.
Case studies and testimonials are a great way to end your email and ease any concerns your prospect or customer might have that taking you up on your offer is risky or won’t deliver the rewards you claim.
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Guest Essay
By Eliza Griswold
Ms. Griswold is the author of “ Circle of Hope: A Reckoning With Love, Power, and Justice in an American Church .”
In the aftermath of the attempted assassination of Donald Trump on July 13, a video with images of Jesus crowned with thorns, blood running down his face, followed by photos of the former president circulated on social media. Days later, at the Republican National Convention, the evangelist Franklin Graham endorsed Mr. Trump from the stage, saying that “God spared his life.”
But the idea of Mr. Trump as chosen by God has infuriated those evangelicals who believe that he stands in direct opposition to their faith. Their existence highlights an often-overlooked fact about the American religious landscape: Evangelicals are not a monolith.
The troubling ascendancy of white Christian nationalism has galvanized evangelicals for whom following Jesus demands speaking truth to power, as well as building the kingdom of heaven on earth in actionable ways. In 2024, this includes mobilizing voters against the former president.
Although this broader evangelical movement is often referred to as the evangelical left, it adheres to no party. “This isn’t about being a Democrat or a Republican,” Jim Wallis, an evangelical Christian pastor, author and justice activist, told me. Instead believers like him say they refuse worldly labels and division.
They also believe that they can sway enough of their fellow evangelicals, along with other people of faith, and low-income Americans, who historically have had much lower voting rates than other groups, to swing this presidential election against Mr. Trump.
“The so-called evangelicals who support Trump have a Jesus problem,” Bishop William Barber II told me. Jesus advocated tirelessly for the poor and warned that nations would be judged “by how we treat the hungry, the sick, the incarcerated and the immigrant,” Bishop Barber said.
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End your essay with a call to action, warning, or image to make your argument meaningful. Keep your conclusion concise and to the point, so you don't lose a reader's attention. Do your best to avoid adding new information to your conclusion and only emphasize points you've already made in your essay. Method 1.
Finally, some advice on how not to end an essay: Don't simply summarize your essay. A brief summary of your argument may be useful, especially if your essay is long--more than ten pages or so. But shorter essays tend not to require a restatement of your main ideas. Avoid phrases like "in conclusion," "to conclude," "in summary," and "to sum up ...
Step 1: Return to your thesis. To begin your conclusion, signal that the essay is coming to an end by returning to your overall argument. Don't just repeat your thesis statement —instead, try to rephrase your argument in a way that shows how it has been developed since the introduction. Example: Returning to the thesis.
Good quotes to end an essay might be of your course professor's. According to essay writing websites, quotations taken from the words of subject authorities and thought leaders will do great, too. A quote ending an essay helps meet 5 objectives: Provide a solid closure to your essay;
The Two Essential Qualities of An Outstanding Ending. 10 tactics, strategies, and techniques for making your ending stand out. A. Tactics (small changes that requires less planning ahead) 1. Connect to your values. 2. The bookend or callback. 3.
Overall, It Can Be Said…. To recap an idea at the end of a critical or descriptive essay, you can use this phrase at the beginning of the concluding paragraph. "Overall" means "taking everything into account," and it sums up your essay in a formal way. You can use "overall" on its own as a transition signal, or you can use it as ...
Highlight the "so what". At the beginning of your paper, you explain to your readers what's at stake—why they should care about the argument you're making. In your conclusion, you can bring readers back to those stakes by reminding them why your argument is important in the first place. You can also draft a few sentences that put ...
Consider a Quote (if Relevant): A powerful quote from a credible source can add authority and depth to your essay conclusion. Ensure the quote aligns with your thesis and enhances your message. End with a Strong Call to Action (Optional): If your purpose is to persuade or inspire action, conclude with a clear call to action. Tell your reader ...
A good way to end an essay is to restate your thesis in a new light, summarize the main points you've made, and provide a final thought or call to action that leaves an impression on the reader. You might use a quote, a question that encourages further thinking, or a call to action that emphasizes the relevance of your topic.
Option 4: End on an action. Ending on an action can be a strong way to wrap up your essay. That might mean including a literal action, dialogue, or continuation of the story. These endings leave the reader wanting more rather than wishing the essay had ended sooner. They're interesting and can help you avoid boring your reader.
When wondering how to write a conclusion, it boils down to this: Conclusions should round off the topic and leave a strong impression in the readers' minds. We show you three key elements to a memorable conclusion.
When writing a formal essay, you will often need to use quotes from a text or texts as evidence to prove your point or to make an argument. Below are grammar and punctuation guidelines to help you integrate those quotes into your essay successfully. ... Place parenthetical citations outside the end quotation mark, but before the punctuation ...
1. Return to Your Thesis. Similar to how an introduction should capture your reader's interest and present your argument, a conclusion should show why your argument matters and leave the reader with further curiosity about the topic. To do this, you should begin by reminding the reader of your thesis statement.
This strategy brings the reader full circle. For example, if you begin by describing a scenario, you can end with the same scenario as proof that your essay is helpful in creating a new understanding. You may also refer to the introductory paragraph by using key words or parallel concepts and images that you also used in the introduction.
It gives the reader a reason to be more invested in your essay and ideas. Quotes. Some of the most powerful words in your paper may have been written or said by someone else. Selecting a quote from a well known public figure or an expert in the field of your topic allows you to finish strong with a credible source. Example quote ending:
Below are four guidelines for setting up and following up quotations. In illustrating these four steps, we'll use as our example, Franklin Roosevelt's famous quotation, "The only thing we have to fear is fear itself.". 1. Provide context for each quotation. Do not rely on quotations to tell your story for you.
Here are some effective ways to end your essay and leave a lasting impression: 1. Restate your thesis: Reinforce the main point of your essay by rephrasing your thesis statement. This reminds the reader of the purpose of your essay and why it's important. 2. Highlight key points: Briefly summarize the main arguments or ideas presented in your ...
The full-sentence introduction to a block quotation helps demonstrate your grasp of the source material, and it adds analytical depth to your essay. But the introduction alone is not enough. Long quotations almost invariably need to be followed by extended analysis. Never allow the quotation to do your work for you.
There are some rules and standards when using quotations in an essay. The most important one is that you should not give the impression of being the author of the quotation. That would amount to plagiarism. Here are a set of rules to clearly distinguish your writing from the quotation: You may describe the quotation in your own words before ...
Citing a quote in APA Style. To cite a direct quote in APA, you must include the author's last name, the year, and a page number, all separated by commas. If the quote appears on a single page, use "p."; if it spans a page range, use "pp.". An APA in-text citation can be parenthetical or narrative.
Citing a quote in APA Style. To cite a direct quote in APA, you must include the author's last name, the year, and a page number, all separated by commas. If the quote appears on a single page, use 'p.'; if it spans a page range, use 'pp.'. An APA in-text citation can be parenthetical or narrative.
Some other citation styles also require indentation on the right side, different spacing, or a smaller font. To format a block quote in Microsoft Word, follow these steps: Hit Enter at the beginning and end of the quote. Highlight the quote and select the Layout menu. On the Indent tab, change the left indent to 0.5″.
Event landing pages enable the reader to sign up for your event, and configure price quote (CPQ) tools make it easy for sales reps to create a custom product bundle to send a personalized offer for each email. If you're looking for broader sales software, HubSpot Sales Hub is a great option. Leverage a strong, clear email signature.
Ms. Griswold is the author of "Circle of Hope: A Reckoning With Love, Power, and Justice in an American Church." In the aftermath of the attempted assassination of Donald Trump on July 13, a ...