jiomart case study pdf

Jiomart Case Study: How It Is Leading in E-commerce Industry With Its Business Model?

Lakshya Singh , Rishabh Rathi

When it comes to the Indian business arena, one simply cannot ignore Mr. Mukesh Ambani—the owner of Reliance Industries, and the wealthiest businessman of India. He has footprints in some of the most important sectors of the Indian economy such as refining, oil & gas, petrochemicals, telecom, retail, and media. Reliance's oil refining business has been its crown jewel to date.

In September 2016, Mukesh Ambani officially launched his telecommunication venture called Jio (Joint Implementation Opportunities) and set an example by turning Jio into the largest mobile network in India and the third-largest mobile network operator in the world with over 322.99 million subscribers (source: Wikipedia).

Witnessing the growth in revenues, profits, and market share in the above-mentioned sectors, Mukesh Ambani is now all set to try his hand at e-commerce through his new venture called JioMart . So what exactly is JioMart all about?

JioMart - Company Highlights

JioMart - How Does it Work? Features of JioMart The Idea Behind Starting JioMart JioMart - Business Model and Revenue Model How to Become a Seller on JioMart? How JioMart Consumers and Retailers will Benefit from the Jio-Facebook Deal A Peril Approaching Grofers, Amazon Now, and Big Basket

JioMart - How Does it Work?

JioMart is an online grocery store that provides 50,000+ grocery products at discounted rates at your doorstep through an express delivery system . It follows an on-demand model. The company will avoid the system of warehousing and partner with local retailers instead. These retailers will source the grocery products and deliver it to the customers.

JioMart began functioning in January 2020 and is currently operational in Navi Mumbai, Thane, and Kalyan . The company plans to launch its services in other parts India soon. However, the exact launch date is not known yet.

JioMart's app is available for download on Google Play Store and Apple Store.

Features of JioMart

JioMart will operate on the online to offline business model ; it will connect with local retailers and deliver goods to customers by procuring them from the nearest store located in the customer’s vicinity. This model is unlike the warehouse model used by Grofers and Amazon Now.

The company wants to correct the unorganized retail sector and help local shopkeepers whose businesses were adversely affected due to competitive pricing and warehousing strategies of online retail stores. In addition to increased sales and margins, these shopkeepers will be equipped with point of sale (PoS) terminals, integrated billing applications, and GST compliance . It will also upskill them in inventory management and supply chain management.

RIL wants to establish its new venture, termed as ' Desh Ki Nayi Dukaan' , in this manner.

JioMart claims to offer the following consumer-friendly services :

• Free home delivery: It will give you the benefit of delivery of commodities at your doorstep by procuring it from the nearby store, and that too free of cost, which your 'Kirane wala bhaiya' may not.
• No minimum value: Generally, e-commerce sites set up a minimum value of a purchase to validate free delivery. For example, Grofers has the policy of free delivery on a minimum purchase of INR 500. JioMart will not expect a 'minimum payment' and abstain from delivery charges, even for the smallest of items ordered.
• Express delivery: Express delivery means quicker delivery than ordinary services. In the e-commerce segment, it is generally within 24 hours.
• No questions asked return policy: When you wish to return the goods that you ordered online, you are almost always bombarded with unnecessary questions. And most of the times, they cannot avoided. JioMart will save you this hassle.
• Early bird discount of INR 3000: The platform has come up with a promotional strategy of pre-registration wherein people can save up to Rs 3000 on future shopping. Reliance Jio has started sending invites to its existing telecom service users in selected areas.

The Idea Behind Starting JioMart

JioMart wasn’t an overnight expedition of Mukesh Ambani but a well-assessed move with the sole motive of capturing the highly sought-after e-commerce segment. The domain is projected to grow up to $1.2 Trillion by 2021.

Mukesh Ambani already has a formidable customer base in the retail sector with Reliance Fresh which functions successfully on the brick-and-mortar model. JioMart owner Mukesh Ambani's plan to set up an e-commerce platform goes back to 2019. His ambitious project emulates his desire to compete with global e-commerce giants such as Amazon and Walmart-owned Flipkart.

• Acquisition of Grab A Grub: Grab A Grub is an Indian logistics startup founded in 2013. In March 2019, Reliance Industrial Investments and Holdings Limited (RIIHL) acquired it for $14.9 million to support the logistics of Jio Mart founder Mukesh Ambani’s 'planned e-commerce venture'. Grab was chosen because it worked successfully with some mega-brands such as McDonald's , BigBasket, Myntra , Amazon Now, and Swiggy.
• Acquisition of C-Square: C-Square Info Solutions Private Limited, founded in 2002, provides software solutions for verticals like e-commerce, salesforce, retail, etc. It was acquired by RIIHL in March 2019 for $11.56 million. A strategic move by RIL, it was aimed to strengthen JioMart.

JioMart - Business Model and Revenue Model

RIL is offering local merchants an O2O (online-to-offline) marketplace through JioMart. This business model was pioneered by the Chinese e-commerce giant Alibaba Group Holding Ltd. Under the O2O model, a consumer searches for the product or service online but buys it through an offline channel.

It connects with local retailers and delivers goods to the customers by procuring them from the nearest store located in the customer’s locality. The customer will use his or her official WhatsApp number to place the order. Post confirmation, the user will receive the bill which is to be paid in cash. When the store is ready with the order, the customer will receive a notification to pickup the order from store.

How to Become a Seller on JioMart?

A retailer can register with JioMart to become a seller. After registering with JioMart, retailers will receive the required support for the smooth delivery of goods to customers.

Registered grocery store owners will be able to list their inventories, take orders, create offers, and manage online sales using the app. JioMart will ensure that the sellers associated with its platform get a smooth selling experience.

How JioMart Consumers and Retailers will Benefit from the Jio-Facebook Deal

The Jio-Facebook deal, wherein Facebook will invest INR 43,574 crore ($5.7 billion) in Jio platforms, will make lives easier for the consumers and retailers associated with JioMart. As part of this deal, WhatsApp - Facebook’s popular messaging platform - will collaborate with JioMart. Owing to this collaboration, JioMart users will be able to place their order through WhatsApp and Facebook while payments can be made using ‘WhatsApp Pay’ feature (currently in pilot).

JioMart services have been made available on WhatsApp from 25 April 2020 in Navi Mumbai, Thane and Kalyan. JioMart is currently operating in these three cities only. However, the only mode of payment currently available is cash.

“In the very near future, JioMart - Jio's digital new commerce platform, and Whatsapp - will empower nearly 3 crore small Indian Kirana shops to digitally transact with every customer in their neighbourhood”- Mukesh Ambani said, CEO, Jio Mart.

A Peril Approaching Grofers, Amazon Now, and Big Basket

According to a report, grocery delivery startups such as Blinkit (earlier Grofers) , Big Basket and PepperTap have performed extremely well with enormous funding and exponential revenues in the past couple of years. Realizing the potential, some well-established e-commerce platforms like Paytm and Amazon also began delivering groceries and essentials.

With the entry of the biggest player in the Indian market, a serious threat looms over existing grocery delivery ventures. Besides being a popular brand name, JioMart has some features that lend it an upper hand over its competitors.

When Jio entered the telecom segment, it stirred a revolution and turned the tables. Big shots like Airtel and Vodafone who dominated for years were sent tumbling. A potential revolution is on the cards again because of Reliance's JioMart.

What is JioMart's business model?

Who is jiomart's founder.

JioMart was launched by Mukesh Ambani, India's richest man. Damodar Mall is the chief executive officer of Reliance Retail’s grocery business.

Where is JioMart's service available?

JioMart serves in more than 100 cities in India. To check the availability of JioMart in your area, enter your pin code at the time of ordering.

Does JioMart charge for delivery?

Currently, they do not charge any delivery fee for the orders placed on JioMart.

When was JioMart launched in India?

Jiomart was initially launched in April 2020. It was launched in May 2020 in 200 cities in India.

Which is the parent company of JioMart?

Reliance Retail is the parent company of JioMart.

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JioMart- Revolutionizing the Indian retail industry

Be proactive with your strategy – an excellent prescription for any successful business, and that is what any profitable retail company embraces. And so does Reliance Industries with its digitized and new-age business model of JioMart.

What is good for India is suitable for Reliance. Every action and ambition is shaped on this strong fundamental belief by Reliance Industries Limited, a Fortune 500 company and the largest private-sector corporation in India. Reliance Retail is now embarking on a journey to transform traditional retail through its JioMart Digital Commerce Platform.

JioMart, also known as DESH KI NAYI DUKAAN, is Reliance Retail’s new e-commerce initiative that was launched in 2020 with an aim to integrate digital and physical retail stores to help Indian consumers with unlimited choices, superior value proposition, and unmatched shopping experience by digitally enabling and empowering merchant partners.

JioMart is leading the digital transformation of Reliance Indstries along with platforms like JioMeet, JioHaptik, JioPOSlite, JioGames, JioUPI and JioHealthHub, which were key enablers of work from home, learn from home, health from home and shop from home during the COVID-19 crisis

Reliance Retail and WhatsApp have entered into a commercial partnership agreement to further accelerate Reliance Retail’s Digital Commerce business on the JioMart platform using WhatsApp and to support small businesses on WhatsApp.

The entire ecosystem works closely to ensure that customers can access the nearest Kirana stores that can provide products and services to the homes by seamless transaction with Jiomart using WhatsApp. The JioMart platform is scaling high with more active users, more traffic, and more orders.

Unique Value Proposition & Business Model of JioMart

RIL offers local merchants and kiranas an  O2O  (online-to-offline) marketplace through JioMart, wherein local vendors and small Kirana stores will take orders through WhatsApp and the order will be delivered within 24 hours to the customers.

Currently, Reliance Retail stores are delivering the orders on the JioMart, but it is working on a hybrid model whereby its retail stores, as well as local Kirana stores, will be included for order fulfillment for quicker delivery.

The JioMart also works as a traditional e-commerce website where a user places an online order through the website or app, and the product is delivered in a specified time period.

JioMart is building a robust tech platform by uniting a trio of KIRANAS, CUSTOMERS, and PRODUCERS . JioMart business model focuses on providing omni-channel experience to consumers who can place orders through alternative ways including Whatsapp which will be served by merchant partners.

JioMart is aimed at changing the entire customer journey in ways that even consumers who are not comfortable with digital channels become comfortable with JioMart. JioMart acts as a centralised procurement and delivery platform between manufacturers and merchant partners.

Kirana Delight Model

With the philosophy “CUSTOMER AAPKA, SUPPORT HAMARA”, JioMart enables digitisation of merchants through Jio PoS at the backend and JioMart app at the frontend. These not so digital savvy merchants are empowered to stay connected and transact with their customers.

This partnership model helps Kiranas grow its business and earnings by addressing limited product range, space, and delivery challenges.

Another unique solution provided by JioMart is transforming existing Kirana Stores in less than 48 hours into refreshed self-serviced stores, thereby transforming the customer’s entire shopping experience. 

Customer Delight

JioMart allows its users to choose from more than 50,000 products, including fresh fruits and vegetables, groceries and snacks, beverages, home & household essentials, beauty and hygiene and baby care, fashion wear, medicines, jewelry from your favorite brands – Good Life, Cadbury, Aashirvaad, Cadbury, Daawat, Tata, Saffola, Amul, Everest, Haldiram, Britannia, McCain, Real, Dabur, Kellogg’s, Weikfield, Heritage, Nestle, Himalaya, Johnson & Johnson and many more.

Customers can access JioMart through website, native apps on Android and iOS, with full integration into MyJio. The platform has expanded into selling apparels and electronics in some parts of the country. JioMart has scaled up rapidly, with more traffic, active users and orders. Kirana partnerships are being expanded, reaching over 33 cities by the end of March 2021.

BEST FEATURES

• Free Home Delivery
• No minimum order
• Great Value & Attractive prices. Save more for a day and save for 365 days a year
• Easy to use platform with voice integration and barcode scanner

View this post on Instagram A post shared by JioMart (@jiomartofficial)

Producer Delight

While continuing to grow its organised retail platform, Reliance Retail is working to integrate producers/manufacturers, supply chain, small merchants and consumers in a seamless digital ecosystem that will benefit all elements of the retail chain.

Over the years, Reliance Retail has made excellent investments in developing its end-to-end value chain, which is backwardly integrated for fresh foods enabling quality of a product, supply security, and sourcing efficiencies. This has resulted in win-win partnerships with their producers.

Through the JioMart platform, producers are linked with small kiranas and consumers to create a win-win model for the whole ecosystem by benefitting local kiranas from competitive pricing and warehousing strategies on one side and benefitting customers to get their essentials from a variety of products at a click.

There are competitive strengths of JioMart’s business model that are creating this rewarding model for everyone.

• Robust Value Chain system of collection, processing, and distribution centers across India
• High scale of digital commerce channels and stores network
• Wide and a strong portfolio of its brands across staples, consumer products, and general merchandise
• Hyperlocal digital strategy to serve its customers and merchant partners
• Leveraged retail partnerships for new brand launches, promotions, and activations

As per Statista’s 2021 Global Consumer Survey

Demographic Profile of Customers : JioMart has a user share of 36% and is ranked 4 among top grocery delivery brands in India. 46% of JioMart customers are between the ages of 18 and 29 and Consumers with a high income make up 40% of JioMart customers. 66% of JioMart users live in a family of 4 members or less.

Consumer Lifestyle : Music and Food are important interests of JioMart customers. 44% of JioMart users believe in owning the latest technology while 57% like to stay up to date with new technologies. JioMart users prefer to use the internet on a Smart TV and are more socially active through updates than the average online user.

Acquisition Strategy of Reliance to provide support to JioMart’s business model

RIL expanded its business under strategic partnerships with merchants across the country under its model of JioMart. By the end of the financial year 2021, the digital commerce and merchant partnerships business accounted for about 10% of revenues, significantly stepped up from near zero in the preceding year. Reliance Retail invested in a range of acquisitions to strengthen its capabilities in the supply chain, technology, and product portfolio. Here’s a list of a few:

• NetMeds – With an investment of INR 620 cr , the addition of Netmeds will enhance the company’s ability to provide health care products and services at best price and quality alongwith expanding its digital commerce proposition to include daily essentials.
• Hamleys – This British toy retailer was acquired for about INR 620 cr in an all cash deal. This acquisition will give a global footprint to the group with its network of 167 stores across 18 countries.
• Urban Ladder – With a purchase of this online home décor company for INR 182.12 cr , this acquisition shall widen the bouquet of consumer products offerings increasing the customer engagement and services across its retail offerings.
• Zivame – Acquiring 15% stake , it will broaden its customer base focused to women having 30+ retail stores and a presence in more than 800 partner stores across the country.
• Future Group – Accquiring the Retail & Wholesale Business and the Logistics & Warehousing Business from the Future Group for lumpsum aggregate consideration of INR 24,713 crore makes a strong strategic fit into Reliance retail business accelerating the competitiveness of small merchants.
• Just Dial – With acquisition of controlling stake for a consideration of INR 5710 crores will help to boost the digital ecosystem for merchant partners with Just Dial’s existing database of ~30.4 million listings and its existing consumer traffic of ~ 129.1 million quarterly unique users (as on 31 Mar 2021)
• FYND – Acquisition of majority stake for INR 295 crores , will help to ramp up the sales of offline retailers by directly selling through its offline stores and also enables them to connect with Amazon India & Flipkart.

India’s digital revolution is a key enabler of JioMart’s growth

Since the last few years, India’s online grocery market is continuously rising due to increased smartphone users, consumer awareness, and increased disposable income. Not in just tech-savvy Tier -1 but JioMart also continues to gain traction across regions with Tier II and Tier III cities contributing over half of the orders.

Also, a broad base of India’s population is working, preferring online grocery shopping over traditional shopping of waiting in a queue and hence booming the e-commerce market. In addition, there are also advantages associated with the country’s online grocery market like the vast variety of products, pricing advantages, delivery at home with just a few clicks from their device are adding more fuel to its growth.

But there are many seasoned players for online grocery stores apart from Jiomart – Bigbasket, Grofers, D-mart ready, and many more. All players have put in millions of dollars to get on the surface. All have adopted diversified strategies with cut-throat competition not only to survive but also thrive.

To get a bird view of pricing and discounts of major players, let’s take a sneak peek: –

With the increase in digital literacy and the Indian government promoting digitalization, the online grocery market will gain momentum. Due to the Covid-19 outbreak, online grocery shopping is more perceived as the convenient option for shopping and the safest due to features of contactless delivery following the social distancing norms.

The NEW NORMAL has impelled every sector to accept and embrace the practical ways that are hygiene and safe. The online grocery platform is also getting in motion due to high internet penetration with competitive data tariffs and affordable smartphones. The digital payment system is adding a feather to this growth.

Thus, factors like smart shopping, time-saving and convenience, and safety measures make online grocery shopping the BEST choice for consumers and JioMart with its inclusive business model is a top contender of that choice.

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JioMart: A Comprehensive Case Study

Introduction

JioMart, an e-commerce venture of Reliance Retail Limited, is a significant player in the Indian online grocery market. Launched in December 2019, JioMart aimed to integrate digital and neighborhood physical retail stores to help customers get easy access to household essentials.

Founding and Leadership

JioMart was founded by Mukesh Ambani, the owner of Reliance Industries and one of India’s wealthiest businessmen. The current CEO of JioMart is Sandeep Varaganti. He works closely with Isha Ambani, the director of Reliance Retail Ventures.

Business Model

JioMart operates on an online-to-offline business model. It connects with local retailers and delivers goods to customers by procuring them from the nearest store located in the customer’s vicinity. This model is unlike the warehouse model used by Grofers and Amazon Now.

Current Operations

JioMart began functioning in January 2020 and is currently operational in Navi Mumbai, Thane, and Kalyan. The company plans to launch its services in other parts of India soon.

Online Orders

JioMart is an online grocery store that provides 50,000+ grocery products at discounted rates at your doorstep through an express delivery system. It follows an on-demand model. The company avoids the system of warehousing and partners with local retailers instead.

In the quarter ending on June 30, 2021, Jio recorded a total income of Rs 18,008 crore. In the same period, its total expenses were recorded as Rs 13,313 crore.

App and Online Website Model

JioMart’s app is available for download on Google Play Store and Apple Store. The platform allows users to order food, groceries, drinks, beauty and wellness products, home and household essentials.

Competitors

JioMart’s top competitors include Bigbasket, Nature’s Basket, Milkbasket, and Blinkit. Blinkit, formerly known as Grofers, is a significant competitor in the quick grocery delivery space. Other competitors include Swiggy, Zepto, Dunzo, and others.

JioMart has made significant strides in the Indian online grocery market. With its unique business model and robust operations, it continues to grow and compete effectively in the market. However, the competition is fierce, and the future will undoubtedly bring new challenges and opportunities.

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Case Study: JioMart - A New Giant in Digital Grocery Ecosystem

• Published 2020
• Business, Computer Science

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• > Business Analytics

Reliance Jio and JioMart: Marketing Strategy, SWOT Analysis, and Working Ecosystem

• Neelam Tyagi
• May 20, 2020

“Change your strategy as trends change” this is an excellent prescription for the successful business, and it is what most of the largest and highly profitable retail companies embrace, and hence Reliance Industries do. 

At a world level, the Reliance industry aims to be amid the top 20 companies with refining and petrochemicals, it has established new era businesses - Reliance Jio and Reliance Retail .

On a brief note, Reliance Retail , founded in 2006, is the biggest retailer across the country by revenue. It has numerous physical stores nationwide and serves millions of customers each day.

But, for Reliance Jio we will grab information during the read, so, in the coming sections of this blog, you will find an introduction to RIL, Reliance Jio, SWOT analysis, and a good initiative JioMart along with its working ecosystem and core strategies.  

Introduction

Reliance Industries Limited (RIL) is a Fortune 500 company and the biggest private-sector corporation in India. Reliance’s products and services portfolio meet approximately all of us on a daily basis, over economic and social bandwidth. The largest company has grown from being a textiles and polyester company to a mingled pro in entertainment, energy, retail, food industry , and digital services .

In addition to that, the “ Reliance industry ”, India’s largest brick and mortar retailer, has also stepped into the red-hot online retail market as online retailing is the need of the time when individuals get aware of any business. If speaking about the Reliance industry, the brand already has earlier experience with the e-commerce region with Ajio.com and Reliance Trends (meeting fashion industry ).  

It’s About Reliance Jio

The inception of Jio was in 2005 when RIL split, the company was known as Infotel Broadband previously, now by this time it is widely acknowledged as “ Reliance Jio " (a dream project of Mukesh Ambani). It has begun with broadband services, stepped into 3G and 4G, and is extending its mobile products and services through e-marketing.

Initially, Jio has created a really tough competition that Airtel and Vodafone have watched almost the double-digit rate of decline in their revenues, at that time, Lyf phones made an attempt into the market with Jio Preview offers as unlimited free data pack for 3 months and free voice calls with SMS was the way they listed into the market. ( source )

1. Combined Marketing Strategies 

Price : One of the most attractive strategies, Jio adapts, is pricing strategies. Not only the company offered a satisfying price to their various products for individuals but it also leads the in-vogue telecom market. Rival companies also modified their pricing strategies when Jio introduced premium 4G services at cheap prices. However, Jio has revised its latest tariff plans.  

Products : Jio is providing telecom products and assistance with high-speed internet services and exclusive offers.

Place : By the various broadly spread circulatory channels, Jio products, and other digital items are sold out at various Jio stores located in several cities in India. Reliance Jio stores have evolved into India’s largest supply chain in a short period of time that turns out to be an augmented platform for distribution, incorporating a huge number of national and international personal brands .

Promotion : When it comes to making positive brand consciousness, Reliance Jio has adopted a bit aggressive marketing strategy including launching ad campaigns on television, radio, newspapers, magazines, and social media platforms like Instagram , Facebook, Twitter, and YouTube. They also have used film industry stars and celebrities’ power to do acting in their commercials ads and become joined with their brand.  

2. SWOT Analysis of Reliance Jio

In order to understand the basics of SWOT analysis and other business analytics techniques, have click on 8 Most Popular Business Analysis Techniques used by Business Analyst

a) Strengths : 

Strengths are defined as appropriate actions or steps that each business takes in its spectrum of operations that can provide a business with a strong position among rivals. The following are the strengths of Reliance Jio:

Substantial customer acquisition strategy, 

Robust customer base, 

Fast technology for better customer experience ,

Secure and steady endorsement of parent company Reliance Industries,

Brand management and control,

Rapid and ample network, and 

Various offerings under a single name.

SWOT Analysis of Reliance Jio: Part-1

b) Weakness :  

Weakness are the areas where any business or brand requires enhancement, few weaknesses of Reliance Jio are following; 

Pricing controversies,

Delayed introduction into the market,

Activation issues,

Overabundant freebies, and

Poor data connection. 

c) Opportunities :   

Opportunities are the exciting promenade in the business environment that besieges it on which any business can exploit to advance its returns. Presently, Jio is looking for some coming growth by launching 5G and 6G Technology at affordable prices  Major opportunities for Reliance Jio include; 

Forthcoming consumed technology,

Inflation to different countries,

Cutthroat Pricing Strategies, and

Apps and 5G and 6G technologies. 

d) Threats :  

Threats can be various factors in the business environment that could be adverse to the business in its growth, some of the threats that Reliance Jio faces are;

Hazards of loss of customers 

Critique and negative image

Eradication of unpaid services

Unethical business behavior and marketing practice. 

SWOT Analysis of Reliance Jio-Part-2

Overview of Reliance JioMart (Desh Ki Nayi Dukaan)

JioMart has initiated a point of sale (PoS) machine installation process and a platform to place orders for Kirana (corner) stores in early 2019, it is currently available in Navi Mumbai, Thane, and Kalyan region but soon will be available in other parts of the country.

Jio has recognized four indispensable sources of strength in order to get an enlargement that includes;

Augmenting geographical stretch, 

Introducing brand new store conceptions and channels, 

Reinforcing and upgrading customer experience, and 

Leveraging technology.

The JioMart operates on an online-to-offline (O2O) business model,i.e, customers could purchase products directly by the app from neighboring sellers. It’s a retailing platform to give consumers packaged goods and kitchen supplies. 

By this approach, all the offline sellers can provide their products on the JioMart and also can be connected with a broad extent of online customers.

As oil to telecoms syndicate launches its digital commerce enterprise to go live, encouraged as it is, after the latest investment by the Facebook, social media giant.  

Here is a picture of the Reliance e-commerce venture JioMart ecosystem;

JioMart is leveraging its complete ecosystem- from its cash and importing unit for acquisition, and exclusive labels to credit, stock and inventory management, demand production, and doorstep delivery included.

Working of JioMart Ecosystem, Pic credit

Core Strategy

A very straight forward strategy Reliance Jio adapted, they are offering the Kirana owner multiple attractive offers and benefits, like Pay Rs. 50 and get items worth Rs. 150, many of amidst following;

It also involves many food-based items like unpacked grains, where Reliance Jio is also attempting to promote its exclusive trademark brands like Good Life at convincing discounts.

Several individual labels, Reliance is presuming into Jiomart, are Best Farms, Masti Oye, Kaffe, Enzo, etc, and also asked to stockpile products from local distributors and markets. 

The essence of JioMart’s strategy is to solicit middle-class families via its perception of unbundling, and in the action to shift purchasing nature.

Encourage less but more rapid purchases along with inviting discounts and coupons, also keeping items worth unharmed.           

As per the strategy, it will maintain to expand the network in tier II and III cities across the nation.

Reliance Jio has begun with a lot of huge investments and continues to establish assorted stores in various cities in India, it has been a very good dynamism for the Indian consumers where Jio is enlarging its business along with ingenious e-marketing strategies, assistance, products, and services  

Since every development has both positive and negative effects, the same applies to Reliance Jio. To make its retail zeal a substantiality, Reliance Jio will have to combat other deep-pocketed rookies that are Amazon, Alibaba-backed BigBasket, and Tencent-funded Udaan as they hold heavy-hitter edges.  

Hopefully, you have acquired the idea behind Reliance Jio’s business strategies and working ecosystem of JioMart. For more business and analytical blogs, connect with us at  Facebook , Twitter , and LinkedIn .

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Case Study: JioMart - A New Giant in Digital Grocery Ecosystem

Srikant Kapoor --> Srikant Kapoor [2]

Abstract: Grocery was 70 %of Indian retail market with 90 % driven by neighborhood shops. Reliance Industries had launched JioMart, an online grocery store in over 200 towns across the country. JioMart was expected to give a tough competition to prominent grocery delivery services like Amazon, Flipkart and Big Basket in the country. The national roll-out provided customers with a useful alternative to existing players (BigBasket, Grofers) as online grocery orders had spiked, reducing the store visits. Reliance Retail operated neighbourhood stores, supermarkets, hypermarkets, wholesale and online stores. The company had integrated its registered customer database from Reliance Fresh and other retail businesses into JioMart. Reliances presence in consumer electronics, fashion, lifestyle and grocery segments wasalready strong. Its retail business had crossedRs 45, 000 crore in revenue in the December quarter of 2019.

Keywords: supermarkets, hypermarkets, wholesale, online stores

Edition: Volume 9 Issue 10, October 2020,

Pages: 1134 - 1136

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Text copied to Clipboard! Srikant Kapoor, " Case Study: JioMart - A New Giant in Digital Grocery Ecosystem ", International Journal of Science and Research (IJSR), Volume 9 Issue 10, October 2020, pp. 1134-1136, https://www.ijsr.net/getabstract.php?paperid=SR201017180911

Case Study on ‘Jiomart’, Jio-Whatsapp Partnership: the Game Changer? Pallavi Deshpande Assistant Professor Amity Global Business School Pune, Amity University, India

ISSN 2321 3361 © 2020 IJESC

Research Article Volume 10 Issue No.8

Case Study on ‘Jiomart’, Jio -Whatsapp Partnership: The Game Changer? Pallavi Deshpande Assistant Professor Amity Global Business School Pune, Amity University, India

Abstract: Reliance Industries have finally entered into online retail sector after doing successful pilot study in Mumbai Navi Mumbai . Reliance has lunched this services in More than 200 cities. This platform will compete the e-commerce players like Amazon and Flipkart in online grocery delivery space. ‘JioMart’ is the name of platform introduced in the market through JioMart app in more than 200 cities. Reliance partnership has offered reliance a benefit of WhatsApp users and WhatsApp pay option. JioMart will also take the advantage of Jiomobile network and targeting to connect tens of millions of local grocery stores across India. Strategy is to reach rural area grocery stores where e-commerce players has not yet reached and target that market. Case study gives the overview about the business model and customer targeting for JioMart. Case ends with dilemma that whether Reliance be able to achieve the similar kind of success for JioMart in comparison with RelinaceJio.

I. INTRODUCTION TO RELIANCE JIOMARTAND ITS will be done by store or Jio person and if not then, customer also BUSINESS MODEL can pick products by visiting store physically. Reliance has launched the mobile app, and is available in almost 200 cities. “Change your strategy as trends change” this is what works in At present, Reliance is targeting only grocery items and daily Retail industry and Reliance is always known to do so. Reliance needs consumption basket through this Mobile app. Eventually has again come up with very innovative e-commerce platform they are planning to enter into electronics and apparel market ‘JioMart’ mainly to benefit small businesses. ‘JioMart’ is the segments through the same platform. Main purpose of this first impact of Facebook Reliance Jio deal and will take business model is to completely transform unorganised retail advantages of Whatsapp userbase and Facebook social media market which comprises almost 90% of total Indian retail platform for its success. Facebook is an social media company market. As per the survey done by Reliance, India has almost having more than 2.5billion users globally. Whatsapp one of the 3-crore small kirana shops who serves on an average 20 crore most widely used and downloaded app in the world owned by Indian people and forms the complete backbone for Indian Facebook. Facebook makes money by giving the space to Economy. Reliance is all set to target that segment. Reliance is companies to advertise their product and services. Despite of also very sure about the customer base they are going to target earning enough from advertisements Facebook now wants to for this product. Reliance Jio already has 388 million telecom enjoy the profit by WhatsApp application which is used by more users, automatically 400 Million Whatsapp user base as a than 450 million users in India. Facebook’s “WhatsApp Pay” advantage of RelinaceJio deal and Facebook user base through platform in India has received the approval from Indian Facebook social media platform will be available for the regulators as India’s new digital payment standard unified business. Payment Interface to allow account holders to do transaction without entering the bank account details. Reliance has taken a This will be a win -win game for Reliance, Sellers and very strategic move and this move can be a game changer.With Customers. Sellers will get products at cheaper price from this step reliance a domestic Indian player has very big Reliance Market, they will also get nearby customers. ambitions. Reliance is taking the advantage of its mobile Customers will get delivery in very short period, say in just 2-3 network and targeting to connect tens of millions of local hours of duration and products on cheaper price and Reliance grocery stores throughout India and want to dominate the entire will get profit margin from sale of the products through sellers. e-commerce market of India by competing against foreign After the launch of this venture in May analyst have analysed players, Amazon and Flipkart. Facebook partnership allows the the market and as per them the venture could clock revenue of Relinace to leverage the power of “Whatsapp Pay” and makes Rs 4,000 crore in its first year of operation. This calculation and JioMarta an uninterrupted mobile shopping experience. In India anticipation are made based on orders per day on an average of small stores are usually part of tiny homes owned by small Rs 500 per transaction and it has been observed that orders are shopkeepers in local market and as per the strategy of reliance growing per day. Since every development has both positive and these shops can afford to run on small margin and can offer negative effects, the same applies to Reliance Jio. To make its faster delivery at lower cost without investing in expensive retail zeal a substantiality, Reliance Jio will have to face cut Wearhouse. The business model of ‘JioMart is Online to Offline. throat competition from Amazon, Alibaba-backed BigBasket, In this model customers will be able to see the products and and Tencent-funded Udaan as they are already the players in the pricing on online platform from neighbouring sellers and will be same segment. Reliance Retail 's success in new commerce able to place the order online. If they wish to home delivery that platform, JioMart could alter the industry dynamics, but

IJESC, August 2020 27029 http:// ijesc.org/ execution holds the key and there are challenges, according to brokerage firm, Jefferies.

II. QUESTIONS

Will reliance ‘JioMart’ be able to win in the e-commerce industry racing with Big Players such as Amazon and Flipkart?Would ‘JioMart’ be able to change the dynamics of retail industry ?When Reliance Jio entered telecom segment, they saw complete revolution and dominated other players for years. Would company be able witness similar kind of revolution through ‘JioMart’.

III. REFERENCES

[1]. Reliance to expand JioMart to fashion, phones, electronics; bets on hyperlocal model https://economictimes.indiatimes. com/industry/services/retail/reliance-to-expand- jiomart -to-fashi on-smartphones-electronics-bets-on-hyperlocal-model/articlesho w /76973629.cmsJul 15th, 2020

[2]. RIL explains how JioMart e-commerce will work; Mukesh Ambani eyes expansion with focus on retail https:// www. financial express.com/industry/ril-explains-how-jiomart-e-comm erce-will-work-mukesh-ambani-eyes-expansion-with-focus-on- retail/2002280/June 24, 2020

[3]. Amazon may invest in Reliance Retail, a key backer of JioMarthttps://www.businessinsider.com/amazon-could-team- up- with-jiomart-in-india-2020-7?IR=TJul 27, 2020

[4]. JioMart shakes up online grocery picture despite being late to partyhttps://www.business-standard.com/article/companies/ jiomart-shakes-up-online-grocery-picture-despite-being-late-to- party-120071601937_1.html July 17, 2020

[5]. The Game Changerhttps://www.businesstoday.in/magazine/ corporate/ the-game-changer/story/402203.html May 17, 2020

[6]. Flipkart offers 90-minute delivery as competition from JioMart, Dunzo, BigBasket heats up https://www. Business insider.in/ business/ ecommerce/news/flipkart-offers-90-minute- delivery-as-competition-from-jiomart-dunzo-bigbasket-heats- up/articleshow/77216762.cmsJUL 28, 2020

[7].Reliance launches JioMart app; crosses one million downloads on Google Play Storehttps://yourstory. com/ 2020/ 07/reliance-jiomart-app-one-lakh-downloads-google

IJESC, August 2020 27030 http:// ijesc.org/

The Mega Conglomerate of India- Success Story of Growth of Reliance Industries: A Case Study

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JioMart: Changing the Dynamics of Retail Industry in India

The case is about JioMart, an e-commerce venture of Reliance Retail Limited, the retail arm of leading business conglomerate in India, Reliance Industries Limited. JioMart, launched in December 2019, aimed to integrate digital and neighborhood physical retail stores to help customers get easy access to household essentials. The JioMart platform aimed to connect local grocers through an offline-to-online business model that would help consumers to place orders online and get groceries delivered from a store located nearby. Reliance started signing up small kirana stores (mom-and-pop stores) to empanel them. JioMart acted as the digital storefront, representing a blend of Reliance Retail’s distribution centers, Reliance Jio’s customer base, the neighborhood mom-and-pop stores, and other organized retail outlets owned by Reliance. Reliance partnered with Facebook’s WhatsApp messaging service in April 2020 to pilot its online food and grocery channel JioMart. JioMart expected the partnership to lead to WhatsApp being used by small businesses to connect with customers. Later, the online grocery platform extended its services to 200 cities and towns across India. The soft launch of JioMart took Reliance one step closer to taking on e-commerce companies like Amazon, Flipkart, Paytm, Swiggy, and Zomato, which had already established themselves in the Indian e-commerce market. However, it remained to be seen whether Reliance Retail would be able to revolutionize the e-commerce industry with JioMart.

• Understand O2O e-commerce.
• Examine the retail industry in India and highlight the role of e-commerce players in Indian retail.
• Understand the impact of Covid-19 on Indian retail and how it has changed the industry.
• Analyze how e-commerce players can change the retailing scenario in a given situation.

Online grocery, E-commerce market, Neighborhood stores, Fast-moving consumer goods, Food and grocery market, Offline-to-online business, inventory-based e-commerce businesses, Consumption slowdown, Consumer spending, Supply chain issues, Unorganized grocery delivery

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Case Study: JioMart achieves 2X the expected reach by promoting on banking apps

About JioMart

JioMart is the e-commerce arm of Reliance Industries. It has both B2B and B2C business models. Although launched nationwide only in 2020 in the already saturated Indian e-commerce market, by 2023 it was ranked second among the top online electronics stores in India.

JioMart planned the ‘Mobile and Electronics Fest’, a 5-day sale event in September 2023. They came to us with the requirement of creating a buzz around the event during the sale period and wanted to maximise their reach in Metropolitan and Tier 1 markets. 

Competing against the other e-commerce players with similar sale events during that period, it was important that JioMart had the maximum visibility possible. To that end, we devised a strategy that ensured awareness about the event among its target segments. 

Supported by data from our past campaigns with other brands, we were aware of the nuances of the target audience. In collaboration with our partner banks, we also had the right cohort for this campaign. Now it was time to go with our 360-degree brand presence strategy.

Across mobile user journey

We placed banners with clear call-to-actions across our partner banks’ mobile banking apps. These included banners on the homescreen and other most visited screens of the app.

Impact and Story banners

The target age group of the audience allowed us to experiment with interactions they were familiar with. So, we showed banners in the form of stories/status as people see in social media apps. They were also shown interstitial banners with more information and call-to-actions.

We ensured that the offers were highlighted within the banking app’s online shopping section by switching to a promotion-related icon for JioMart. This ensured that customers shopping from the banking app could see that there’s a sale in JioMart.

Category Takeover

We placed JioMart banners and assets on top sections of the shopping category screen within the banking apps’ online shopping section. This meant all customers accessing this screen would be made aware of the sale at JioMart.

The five day promotional campaign performed beyond all expectations. From committed impressions to clicks to reach, the campaign proved to be super successful.

Observation

Banners on the homepage of the bank apps performed the best

Clicks on Impact and Story banners, and Category takeover were highly intention-driven

This campaign by JioMart established the effectiveness of partnering with banks for promotions. 2x the target audience was reached and all clicks on the banners were intention-driven. In addition to the discounted prices by JioMart, customers also earned reward points from Cheggout on their banking apps, which they could use for gift cards or any other future purchases. This gave the bank customer an advantage over other buyers and created a positive impression about both the brand and the bank.

The Age of Brand-Bank Marketing: Leveraging Banks' Reach

In August 2023, Godrej and Amazon campaigned on two of India’s top banks and the results clearly point to the benefits of brands promoting on banks with maximum reach.

How are Banks and Brands Personalizing their Offerings

Personalization involves offering customers services tailored to their needs and wants to provide the customers a sense of comfort, familiarity and, most importantly, value.

Top 10 PSU Banks in India

We look at three sets of data to determine which are the top ten public banks in India, partially shedding light on the importance of a customer-centric approach.

Ad frauds to cost $100 billion to brands: How to tackle that

Ad frauds drain brand campaign resources. Regardless of what the ad platforms claim, this menace often proves fatal for brands and their marketing efforts.

Discussing Customer Loyalty and the Factors Affecting it

Customer loyalty is non-negotiable for business growth. But customer retention seldom tops the list of priorities for businesses. We explore this gap and ways to bridge it.

Exploring the Effects of Gamification in Banking

Major banks are concerned about the rising competition and dropping customer engagement. Can gamified user experiences save the day? Let’s find out.

Is India Ready for Super Apps?

The perception that odds are stacked against Super Apps in the Indian market might hinder growth for such apps unless we redefine them to fit the Indian market.

Table of Contents

• Introduction
• What is JioMart?
• JioMart Logo
• What is the JioMart Business Model?
• How does the JioMart app earn? Revenue model here!
• Do you know about JioMart Features? 
• How to create a JioMart Clone app?
• Frequently Asked Questions (FAQs)

Jio Mart Demystified: Revenue and Business model explained

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E-commerce websites and their popularity is growing each day. People want to avoid visiting shops, grocery stores, clothing stores, or malls. Why will they? E-commerce websites and applications provide users with the perfect way to shop for anything online. 

The target audience has to move their fingers on their mobile phone and keyboards to get what they want at their doorstep. Here's where online shops gain popularity and generate huge yearly profits. 

Yes, we will talk about JioMart today. According to a report by JPMorgan, JioMart has 2.3 million active users each day. We know! That amount gets sales, positive feedback, and earnings to this store. 

How does JioMart work? We will talk about the creation of JioMart, its business and revenue model and features for our readers here. Moreover, we will discuss some JioMart alternatives and JioMart Clone app development steps. 

Mukesh Ambani, an Indian businessman, owns JioMart , an e-commerce store that sells Electronics, groceries, Fashion, Home & Kitchen, Furniture, Jewellery, Beauty, and more. You name something, and JioMart will have it for you! This e-commerce platform has its headquarters in Navi Mumbai, Maharashtra, India. It started as a joint venture between Reliance Retail and Jio Platforms and is one of India's most well-known and acknowledged stores for users and customers. 

Customers can open the website or JioMart app to order any item. They can send the product to the cart and pay for all the items together. They will receive their order at their doorstep!

JioMart advertises itself as experienced in keeping its customers happy due to its association with Reliance Retail. Their motto is to keep their customers happy and provide them with the best shopping experience. 

If we are talking about the logo of JioMart, you will notice a white colored shopping bag inside a red circle. Jio represents itself with red, and the shopping bag depicts how customers can shop from this online store and buy anything they require. 

Now, let's talk about the JioMart business model and how they generate revenues. JioMart has an extensive physical retail architecture offering grocery shopping and other services to Indian customers. Here's how JioMart works. 

• A customer visits the JioMart website or opens their shopping application. 
• The customer orders grocery items like ketchup, jam, butter, etc. 
• The application user puts these products in the cart and clicks on the out-checking options. 
• Now, they pay via any payment method, and the customer's work is complete. 

We will talk about JioMart here. This platform is a hyperlocal model and follows the organization of connecting the customers with local stores. Local grocery stores will pack the customer's order and put it in for delivery. Now, the delivery partner will take the order and take it to the customer's doorstep. 

If we talk about the current situation, Reliance retail stores and other local stores contribute towards providing the products to the customers. 

Suggested Reading : Jio Mart Demystified: Revenue and Business model explained

Like most e-commerce platforms, the JioMart revenue model is based on commissions. This platform changes commission for every order the customers place from their homes. Every transaction equals profit for JioMart. Smart, right?

Another well-known trick for revenue generation is the advertisement and promotion of brands. Numerous brands pay JioMart to feature their products or allow users to see them first before others. Moreover, the same brands offer discounts to the customers, improving the profit margin for this e-commerce store and increasing sales at the same time. 

Now, let's talk about some JioMart Features attracting customers to buy products from them. Every company and e-commerce platform adds features for the customers. 

The user interacts with websites and applications where they can use maximum features for ease and benefit. We will look at some of these features in this section. 

Multiple Payment Methods

Imagine a customer willing to order a list of items and willing to give cash-on-delivery instead of using online payment methods. You can draw customers away by offering fewer payment methods to customers. 

JioMart offers numerous payment gateways to every user, including credit cards, debit cards, e-wallets, and cash-on-delivery. 

Nominal Delivery Fee

JioMart asks the customers for a nominal delivery fee for every order they place. If the delivery fee exceeds, customers usually return the order, move to other platforms, or do not order.  

JioMart asks customers for a delivery charge they can pay and does not feel that they are paying extra after placing their order. 

Unmatched return policy

JioMart does not question the customers and works with a No Questions Asked Return Policy. The return service is customer-friendly, and users like this policy.   

You know about JioMart, its business model , and its features. Now is your chance to make a decision. Do you want to create a JioMart Clone app for your customers? If your answer is yes, you can follow these steps to create the perfect platform and generate profits!

Planning and Architecture

Before moving forward, we shall talk about one thing. Do you know about the Software Development Life Cycle (SDLC)? The steps involved in that cycle help anyone create a website or application. 

The first part is planning. Do you know what you want to create? Do you know about the features that you want to add? Do you know about your target audience? You are building your JioMart Clone app for how many operating systems? Will your app work on Android, iOS, or both?

You shall answer these questions with your team before moving forward with development. 

Designing and Development

Now, gather a design and development team to project your ideas. You can hire designers for your JioMart Clone app. These employees will work toward user interface development and create a prototype of how the website and application will look. 

Further, you can hire full-time, part-time, or outsourced developers with the required programming language knowledge and development skills. This team will create the platforms that your target audience will use.

You can connect with an app development team like AppsRhino and become carefree!

Quality Assurance Testing (QA)

Companies and organizations forget about this step and end up regretting it at later stages. Quality Assurance testers ensure that your application and website are bug-free. Moreover, you are responsible for providing your users with the best experience. 

If you perform QA testing only after development, mistakes and redevelopment can happen in the future, wasting your time and resources.

Launch and Marketing

One of the final steps towards JioMart Clone app development is launch and marketing. Your company shall release and host your platforms on various devices bases and start telling users about your application's existence via advertisements, blogs, social media websites, and other ways.  

Maintainance

Every platform requires maintenance. You shall keep up with technology and user demand and modify your JioMart Clone app accordingly. Maintainance and errors never end. Regular updates and necessary as well!

We talked about developing the JioMart Clone app and the steps involved in it. Do you know the best way for you to proceed? You can connect with some of the well-known app development companies like AppsRhino. Further, you can talk about your applications, the features you wish to add to your application, your target audience, and the platforms you want it on for the users. 

AppsRhino's team is here for you pre, during, and post-development. We will help you formulate the perfect place, design and develop your project, and perform Quality Assurance Tests on it as per requirement. 

Companies know our team for unmatched client support and dynamic payment options. Moreover, we will work on your JioMart Clone app as a custom or Saas model as per your wish. Believe us; you will have nothing to worry about while working with AppsRhino !

We are looking forward to working with you and fulfilling your business requirements. Contact us today to know more!

What is JioMart and what does it offer?

JioMart is an Indian online grocery delivery service, initiated by Reliance Industries' subsidiary Reliance Retail. It offers a wide range of products, including fresh fruits and vegetables, pantry staples, beverages, personal care products, home care items, and baby care products. JioMart aims to connect local vendors and customers, facilitating a digital platform for localized shopping experiences.

How does JioMart generate revenue?

JioMart generates revenue primarily through the sale of goods online. It operates on a marketplace model where it lists products from various vendors and earns margins on each sale. Additionally, it may charge fees for logistics and advertising services provided to vendors on its platform, helping amplify their visibility and sales.

What distinguishes JioMart from other e-commerce platforms?

JioMart differentiates itself by leveraging Reliance's extensive supply chain and retail network, facilitating quick deliveries and a seamless online experience. It is also integrated with Reliance’s digital and physical infrastructure, hence offering services like online-to-offline (O2O) functionalities, where customers can order online and pick up their purchases at local Reliance stores.

How does JioMart maintain the quality of products?

JioMart ensures product quality by sourcing goods from established and reliable suppliers. It conducts regular quality checks and has strict criteria for maintaining storage facilities and logistic processes to ensure that only fresh and authentic products are delivered to customers.

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Case study: Designing a mobile concept for JioMart

Shourya Dubey

Facebook recently invested 43,573 crores in Jio Platforms which counted for 9.99% stakes of Facebook in Jio Platforms.

You must be thinking why am I talking about it in the UI UX Case Study? To answer your curious mind, there is news coming up that Reliance is all set to launch JioMart, and it is expected that there will be some role of Facebook in it.

What is the project?

I designed UI for JioMart, keeping the following points in consideration:

a.) What will be the role of Facebook?

b.) Why will users choose JioMart over existing applications.

c.) Who will be the sellers?

d.) What will be the profit of sellers?

e.) What more features can be given to users?

What is the timeline of project?

It took me three days to complete this project, excluding the time taken in collecting User Personas was obtained.

What is the structure of project?

a.) Scenario

b.) Research

c.) Analysis

d.) Wireframes

• JioMart is a portal from where consumers can buy groceries .
• Local Kirana shops will be selling through this application.
• Local Kirana shops will provide same-day delivery of goods.
• Consumers can ask for a Quotation by various shops, compare them, and further place orders according to preference. This will be done in WhatsApp .
• Payment can be made through WhatsApp Pay, JioMoney, or by using a credit/debit card.

Problems solved by JioMart :

• JioMart is expected to target the local Kirana shops so the idea is local Kirana shops will be able to sell their goods through JioMart, this will lead to upliftment of India in terms of technology, opportunities from the root level .
• Same day delivery - local shops will be able to provide faster delivery as compared to competitors such as BigBasket, Grofers, Amazon Pantry, etc.
• Consumers can ask for quotations from various sellers - can compare prices/delivery time/product quality/ other factors.
• Using WhatsApp pay as a payment method-WhatsApp has a user base of 250–300 million in India-people will be making transactions through WhatsApp as Pay option can be inbuilt in WhatsApp-no need to download/use any other application for payment method.

Research & Analysis

Competitors of JioMart will be:

• Grofers -not able to provide same-day delivery+user has to give shipping charges
• BigBasket -not able to provide same-day delivery+user has to give shipping charges
• Amazon Pantry -not able to provide same-day delivery+user has to give shipping charges
• Zomato -provides same-day delivery but rates are high and shipping charge is way too much
• Flipkart Grocery -not able to provide same-day delivery+user has to give shipping charges

In short, JioMart will have an edge over other competitors as it will be collaborating with local Kirana Shops though we can expect a slight rise in prices which will cover delivery efforts. The process will be feasible both for consumers and sellers.

User Personas

I conducted research with around 50 people, belonging to the different fields of works and different expectations out of Grocery Application.

I asked them the following questions-

• What is your name?
• How often do you purchase groceries online?
• If you don’t purchase groceries online, is there any reason behind it? (You can exit the form after answering this question)
• Which application do you prefer for purchasing groceries?
• On a scale of 1–10 rate your experience of using that application.
• Is it easy to make payment through that application?
• What features would you like to add to that application?
• Do you think it will better for you if your local grocery shop is selling groceries online?
• Do you think it will enhance your experience if you can get quotations from various nearby grocery shops on WhatsApp — compare them and then choose what is best for you?

Results of User Persona Interviews -

Around 66% of people, are not particular in online grocery shopping and they use it once in a while- Jio has a great opportunity here as it can make a good market applying the same strategies it used before the launch of Jio Internet Services.

Around 20% of people are not into purchasing groceries online but with the availability and increasing exposure of the internet, we can expect people to use online services.

Almost, 50% of people use BigBasket and they are quite satisfied with the experience. There is a slight difficulty in payment, as users have to change applications to complete payment although not all users face this.

Almost everyone was happy about the Local Kirana shops, coming on online portals to sell their goods, they feel that it will be a good opportunity for them.

Who will be users?

• Working professionals
• Bachelors living away from home
• Senior Citizens- who face difficulty in going outside
• Upcoming Generations who will be active users of the Internet
• People from rural parts of the country who will be equipped with internet in upcoming years- training program may be launched to give them basic internet technology

Thank you! Reviews and Feedbacks are welcome.

Written by Shourya Dubey

Designing softwares.

Text to speech