to give effective presentations

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How to give a good presentation that captivates any audience

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What are the main difficulties when giving presentations?

How to create an effective presentation, after that, how do i give a memorable presentation, how to connect with the audience when presenting.

If you’ve ever heard someone give a powerful presentation, you probably remember how it made you feel. Much like a composer, a good speaker knows precisely when each note should strike to captivate their audience’s attention and leave them with a lasting impression.

No one becomes a great public speaker or presenter without practice. And almost everyone can recall a time one of their presentations went badly — that’s a painful part of the learning process.

Whether you’re working within a small creative team or a large organization, public speaking and presentation skills are vital to communicating your ideas. Knowing how to present your vision can help you pitch concepts to clients, present ideas to your team, and develop the confidence to participate in team meetings.

If you have an upcoming presentation on the horizon and feel nervous, that’s normal. Around 15-30% of the general population experience a fear of public speaking . And, unfortunately, social anxiety is on the rise, with a 12% increase in adults over the last 20 years . 

Learning how to give a good presentation can dismantle your fears and break down these barriers, ensuring you’re ready to confidently share your point of view. 

It’s the week before your presentation, and you’re already feeling nervous . Maybe there’ll be an important mentor in the room you need to impress, or you’re looking for an opportunity to show your boss your value. Regardless of your countless past presentations, you still feel nervous. 

Sharing your vision and ideas with any sized group is intimidating. You’re likely worrying about how you’ll perform as a presenter and whether the audience will be interested in what you offer. But nerves aren’t inherently negative — you can actually use this feeling to fuel your preparation.

It’s helpful to identify where your worries are coming from and address your fears. Here are some common concerns when preparing for an upcoming presentation:

Fear of public speaking: When you share your ideas in front of a group, you’re placing yourself in a vulnerable position to be critiqued on your knowledge and communication skills . Maybe you feel confident in your content, but when you think about standing in front of an audience, you feel anxious and your mind goes blank.

It’s also not uncommon to have physical symptoms when presenting . Some people experience nausea and dizziness as the brain releases adrenaline to cope with the potentially stressful situation . Remember to take deep breaths to recenter yourself and be patient, even if you make a mistake.

Losing the audience’s attention: As a presenter, your main focus is to keep your audience engaged. They should feel like they’re learning valuable information or following a story that will improve them in life or business.

Highlight the most exciting pieces of knowledge and ensure you emphasize those points in your presentation. If you feel passionate about your content, it’s more likely that your audience will experience this excitement for themselves and become invested in what you have to say.

Not knowing what content to place on presentation slides: Overloading presentation slides is a fast way to lose your audience’s attention. Your slides should contain only the main talking points and limited text to ensure your audience focuses on what you have to say rather than becoming distracted by the content on your slides.

Discomfort incorporating nonverbal communication: It’s natural to feel stiff and frozen when you’re nervous. But maintaining effective body language helps your audience stay focused on you as you speak and encourages you to relax.

If you struggle to incorporate body language into your presentations, try starting small by making hand gestures toward your slides. If you’re working with a large audience, use different parts of the stage to ensure everyone feels included. 

Each presenter has their own personal brand and style. Some may use humor to break the ice, while others might appeal to the audience’s emotional side through inspiring storytelling. 

Watching online presentations, such as TED talks, is an excellent way to expose yourself to various presentation styles and develop your own. While observing others, you can note how they carry themselves on stage and learn new ways to keep your audience engaged.

Once you’ve addressed what’s causing your fears, it’s time to prepare for a great presentation. Use your past experience as inspiration and aim to outshine your former self by learning from your mistakes and employing new techniques. Here are five presentation tips to help you create a strong presentation and wow your audience:

1. Keep it simple

Simple means something different to everyone.

Before creating your presentation, take note of your intended audience and their knowledge level of your subject. You’ll want your content to be easy for your intended audience to follow.

Say you’re giving a presentation on improving your company’s operational structure. Entry-level workers will likely need a more straightforward overview of the content than C-suite leaders, who have significantly more experience. 

Ask yourself what you want your audience to take away from your presentation and emphasize those important points. Doing this ensures they remember the most vital information rather than less important supporting ideas. Try organizing these concepts into bullet points so viewers can quickly identify critical takeaways.

2. Create a compelling structure

Put yourself in your audience member’s shoes and determine the most compelling way to organize your information. Your presentation should be articulate , cohesive, and logical, and you must be sure to include all necessary supporting evidence to strengthen your main points.

If you give away all of your answers too quickly, your audience could lose interest. And if there isn’t enough supporting information, they could hit a roadblock of confusion. Try developing a compelling story that leads your audience through your thought processes so they can experience the ups and downs alongside you. 

By structuring your presentation to lead up to a final conclusion, you’re more likely to keep listeners’ attention. Once you’ve reached that conclusion, you can offer a Q&A period to put any of their questions or concerns to rest. 

3. Use visual aids

Appealing to various learning styles is a great way to keep everyone on the same page and ensure they absorb your content. Visual aids are necessary for visual learners and make it easier for people to picture your ideas.

Aim to incorporate a mixture of photos, videos, and props to engage your audience and convey your key points. For instance, if you’re giving a presentation on anthropology subject matter, you could show your audience an artifact to help them understand how exciting a discovery must have been. 

If your presentation is long, including a video for your audience to watch is an excellent way to give yourself a break and create new jumping-off points for your speech.

4. Be aware of design techniques and trends

Thanks to cutting-edge technology and tools, you have numerous platforms at your disposal to create a good presentation. But keep in mind that although color, images, and graphics liven things up, they can cause distraction when misused.

  Here are a few standard pointers for incorporating visuals on your slides: 

• Don’t place blocks of small text on a single slide
• Use a minimalistic background instead of a busy one
• Ensure text stands out against the background color
• Only use high-resolution photos
• Maintain a consistent font style and size throughout the presentation
• Don’t overuse transitions and effects

5. Try the 10-20-30 rule

Guy Kawasaki, a prominent venture capitalist and one of the original marketing specialists for Apple, said that the best slideshow presentations are less than 10 slides , last at most 20 minutes, and use a font size of 30. Following this strategy can help you condense your information, eliminate unnecessary ideas, and maintain your audience’s focus more efficiently.

Once you’re confident in creating a memorable presentation, it’s time to learn how to give one. Here are some valuable tips for keeping your audience invested during your talk: 

Tip #1: Tell stories

Sharing an anecdote from your life can improve your credibility and increase your relatability. And when an audience relates to you, they’re more likely to feel connected to who you are as a person and encouraged to give you their full attention, as they would want others to do the same.

Gill Hicks utilized this strategy well when she shared her powerful story, “ I survived a terrorist attack. Here’s what I learned .” In her harrowing tale, Hicks highlights the importance of compassion, unconditional love , and helping those in need.

If you feel uncomfortable sharing personal stories, that’s okay. You can use examples from famous individuals or create a fictional account to demonstrate your ideas.

Tip #2: Make eye contact with the audience

Maintaining eye contact is less intimidating than it sounds. In fact, you don’t have to look your audience members directly in their eyes — you can focus on their foreheads or noses if that’s easier.

Try making eye contact with as many people as possible for 3–5 seconds each. This timing ensures you don’t look away too quickly, making the audience member feel unimportant, or linger too long, making them feel uncomfortable.

If you’re presenting to a large group, direct your focus to each part of the room to ensure no section of the audience feels ignored. 

Tip #3: Work on your stage presence

Although your tone and words are the most impactful part of your presentation, recall that body language keeps your audience engaged. Use these tips to master a professional stage presence:

• Speak with open arms and avoid crossing them
• Keep a reasonable pace and try not to stand still
• Use hand gestures to highlight important information

Tip #4: Start strong

Like watching a movie trailer, the first seconds of your talk are critical for capturing your audience’s attention. How you start your speech sets the tone for the rest of your presentation and tells your audience whether or not they should pay attention. Here are some ways to start your presentation to leave a lasting impression:

• Use a quote from a well-known and likable influential person 
• Ask a rhetorical question to create intrigue
• Start with an anecdote to add context to your talk 
• Spark your audience’s curiosity by involving them in an interactive problem-solving puzzle or riddle

Tip #5: Show your passion

Don’t be afraid of being too enthusiastic. Everyone appreciates a speaker who’s genuinely excited about their field of expertise. 

In “ Grit: The Power of Passion and Perseverance ,” Angela Lee Duckworth discusses the importance of passion in research and delivery. She delivers her presentation excitedly to show the audience how excitement piques interest. 

Tip #6: Plan your delivery

How you decide to deliver your speech will shape your presentation. Will you be preparing a PowerPoint presentation and using a teleprompter? Or are you working within the constraints of the digital world and presenting over Zoom?

The best presentations are conducted by speakers who know their stuff and memorize their content. However, if you find this challenging, try creating notes to use as a safety net in case you lose track.

If you’re presenting online, you can keep notes beside your computer for each slide, highlighting your key points. This ensures you include all the necessary information and follow a logical order.

Tip #7: Practice

Practice doesn’t make perfect — it makes progress. There’s no way of preparing for unforeseen circumstances, but thorough practice means you’ve done everything you can to succeed.

Rehearse your speech in front of a mirror or to a trusted friend or family member. Take any feedback and use it as an opportunity to fine-tune your speech. But remember: who you practice your presentation in front of may differ from your intended audience. Consider their opinions through the lens of them occupying this different position.

Tip #8: Read the room

Whether you’re a keynote speaker at an event or presenting to a small group of clients, knowing how to read the room is vital for keeping your audience happy. Stay flexible and be willing to move on from topics quickly if your listeners are uninterested or displeased with a particular part of your speech.

Tip #9: Breathe

Try taking deep breaths before your presentation to calm your nerves. If you feel rushed, you’re more likely to feel nervous and stumble on your words.

The most important thing to consider when presenting is your audience’s feelings. When you approach your next presentation calmly, you’ll put your audience at ease and encourage them to feel comfortable in your presence.

Tip #10: Provide a call-to-action

When you end your presentation, your audience should feel compelled to take a specific action, whether that’s changing their habits or contacting you for your services.

If you’re presenting to clients, create a handout with key points and contact information so they can get in touch. You should provide your LinkedIn information, email address, and phone number so they have a variety of ways to reach you. 

There’s no one-size-fits-all template for an effective presentation, as your unique audience and subject matter play a role in shaping your speech. As a general rule, though, you should aim to connect with your audience through passion and excitement. Use strong eye contact and body language. Capture their interest through storytelling and their trust through relatability.

Learning how to give a good presentation can feel overwhelming — but remember, practice makes progress. Rehearse your presentation for someone you trust, collect their feedback , and revise. Practicing your presentation skills is helpful for any job, and every challenge is a chance to grow.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

How to write a speech that your audience remembers

6 presentation skills and how to improve them, 3 stand-out professional bio examples to inspire your own, tell a story they can't ignore these 10 tips will teach you how, how to make a presentation interactive and exciting, your guide to what storytelling is and how to be a good storyteller, reading the room gives you an edge — no matter who you're talking to, 18 effective strategies to improve your communication skills, writing an elevator pitch about yourself: a how-to plus tips, how to disagree at work without being obnoxious, the importance of good speech: 5 tips to be more articulate, the 11 tips that will improve your public speaking skills, 30 presentation feedback examples, fear of public speaking overcome it with these 7 tips, how to not be nervous for a presentation — 13 tips that work (really), 8 clever hooks for presentations (with tips), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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Blog Beginner Guides How To Make a Good Presentation [A Complete Guide]

How To Make a Good Presentation [A Complete Guide]

Written by: Krystle Wong Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

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How to make a great presentation

Stressed about an upcoming presentation? These talks are full of helpful tips on how to get up in front of an audience and make a lasting impression.

The secret structure of great talks

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TED's secret to great public speaking

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Like what you're reading?

14 effective presentation tips to impress your audience

Get your team on prezi – watch this on demand video.

Anete Ezera July 15, 2022

An effective presentation can communicate key ideas and opinions, save time, and contribute to your overall success as a business, but good presentation skills don’t come naturally to everyone. In this blog post, you’ll find 14 effective presentation tips you can implement in your next presentation to make it a success. 

Whether you’re preparing for an important presentation at work or school, or you’re looking for ways to generally improve your presentation skills, you’ll find these presentation tips useful. We’ve gathered a list to help you impress your audience from the get-go. You’ll find tips for creating and presenting your slides, talking in front of an audience, and other effective presentation techniques to help you stand out. 

Most common presentation mistakes

Before we list our top effective presentation tips, let’s explore the most common presentation mistakes. If you’ve made one or more mistakes in this list, you’re not alone. Most people have made at least one mistake. However, what’s important is to be aware of these errors and try avoiding them next time.

#1 A poor start

One of the most common mistakes people make is undermining the importance of the first few minutes or seconds of their presentation. 

Let’s say you’ve practiced your key talking points meticulously and gone over your slides a million times, but when you’re in the spotlight and need to say your first line, do you know exactly what to say to wow the audience? 

The start of your presentation is crucial. Not only because how you start sets the tone for the rest of your presentation, but also because people generally require around 8 seconds to decide whether they find the subject interesting enough to keep listening. Starting your presentation with a captivating intro is even more important than you think. To ensure you start off right, read our guide on how to start your presentation . 

#2 Lack of preparation

Yes, even though it’s clear that you should prepare before giving a presentation, it’s still a common mistake amongst presenters. Preparing content and talking points is an obvious start, but there are other steps that you might be overlooking.

Before you even join a meeting or walk into a room where you’re going to present, consider the technical requirements and get familiar with the equipment. If you’re presenting online, make sure to test-run your presentation and the visual aids you’re going to use. The last thing you want is a broken video link, poor audio, or a weak connection when you’re presenting. 

Also, consider the questions your audience might want to ask you about the topic. Think about how you’d answer those questions, or do even further research to really impress the audience with your answers. 

Explore other ways to prepare for a presentation to feel even more confident when presenting.

#3 Losing track of time

It’s great to feel passionate about your topic. However, you’ll have to consider your audience’s level of interest and knowledge. Some details might seem fascinating to you, and you’d like to talk about them for hours, but for your audience, too much information will drain their energy and lose their attention. 

Therefore, make sure to keep track of time. Also, consider your audience’s interests. A concise presentation is always better than a long one with a ton of information. Plus, you’ll have a higher chance of keeping your audience’s attention throughout the presentation. 

Effective presentation tips

Now that we’ve looked at some of the most common presentation mistakes – let’s dive into effective presentation tips that’ll help you excel in future presentations. 

#1 Tell a story

Stories connect, inspire, and empower people. Telling a story can entice action, help understand an idea, and make people feel connected to the storyteller. It’s also one of the most effective presentation tips. A study by organizational psychologist Peg Neuhauser found that a well-told story is easier to remember than facts, which makes it a highly effective learning technique. 

With that in mind, telling a story when you’re presenting can engage your audience and make it a more memorable experience. You can either share a personal story or a historical event, just make sure to have a clear connection between the story and the topic you’re presenting. 

#2 Work on your body language

Body language can make a huge difference in how your presentation is perceived. It’s one of the presentation tips you definitely shouldn’t overlook. 

Body language says a lot about a person’s confidence level, emotions, state of mind, and even credibility. For the audience, it’s a way to understand what the person is saying and how interested they are in the topic. 

Therefore, work on your body language to better convey the message you’re trying to communicate. Practice in front of a mirror before your presentation and be conscious of your hand gestures and facial expressions. 

#3 Understand your audience

Before crafting your presentation, you must know who you’re speaking to. Understanding the interests, demographics, professional background, and other valuable information of your audience is crucial in making your speech successful. 

If you’re speaking at an event, contact the organizers to get more information about other speakers and the audience. If you’re presenting at work, you may already know your audience fairly well. Use this information to your advantage and create content you know they’ll resonate with.

#4 Use high-quality visuals

What’s one of the most effective presentation techniques? Use of visuals. They play a crucial role in your presentation. However, only high-quality visuals will make a good impression and effectively communicate your message. Use high-quality visuals like images, videos, graphs, maps, and others to really land your point. 

Using visuals is a great way to convey your ideas as they’re easier to process than text. If you’re not sure where to find great visuals, check out our blog post on presentation visuals for five free resources.

P.S. the Prezi library holds a variety of images, videos, GIFs, stickers, and other visuals, including different charts and maps to spice up your presentation. It’s all available in your dashboard .

#5 Use data visualizations

Do you want to showcase statistics or other datasets in your presentation? Use data visualizations to make your data stand out and impress your audience. 

There’s nothing more boring than a bunch of data presented in a flat way. If you want to tell a story with your data, use interactive infographics or slides enriched with eye-catching visuals. Showcasing data will make your ideas appear more trustworthy and credible. 

Prezi Design offers a range of templates to choose from. You can start creating data visualizations from scratch or choose a template and edit the data there. 

#6 Make it engaging with interactive elements

It’s not easy to deliver an engaging presentation. People can easily get distracted or try to multitask, especially in the virtual environment. Sometimes, it’s difficult to focus on the speaker and the written text. Other times, the content just isn’t impressive enough to hold the audience’s attention. But it doesn’t have to be this way.

You can make your presentation more engaging for everyone by including interactive content like graphs and charts. With interactive data visualizations, you’ll make the data discovery process more engaging and exciting for your audience. 

Your audience will be able to hover over data points and click on certain icons or datasets to discover information on their own. Interactive visualizations will make the presentation more memorable and impressive. 

As you can see in the example below, you can discover different data by engaging with the infographic. 

#7 Stay consistent with fonts and color styles

You want your presentation to look visually appealing and highlight essential information. To make that happen, stay consistent with font styles and color schemes throughout your presentation. 

Use one or two fonts max to make the text easy to read and understand. Also, use a carefully selected color scheme that’s not too distracting. If you’re using Prezi Design, you can easily copy and paste styles by right-clicking on your data visualizations and selecting “copy styles.” This makes it easier to stay consistent and saves time when picking matching colors. 

#8 Structure your presentation properly

Before creating your presentation, think about its structure. What’s the main idea you want to convey? Use that as your starting point, and only include information that adds value to the narrative. 

Plan out the first topics carefully to properly introduce your argument. Add the essential information in the middle part of your presentation. Lastly, close your presentation with a summary of the main points and leave your audience with an afterthought. Also, plan when you’re taking questions and for how long. 

For more insight, watch this tutorial on how to structure your presentation:

#9 Practice your public speaking skills

Public speaking may not be your forte, but you can get better with practice. Don’t decline a great opportunity to share your ideas with a larger audience just because you feel nervous speaking in front of a group of people. 

One of the best ways to improve your public speaking skills is to practice in front of your family or friends – people you feel comfortable with. Also, focus on the topic you’re presenting and get excited about the idea you want to convey. This way you’ll appear more confident and feel less nervous about public speaking. 

Explore other public speaking tips from Jessica Chen, the founder, and CEO of Soulcast Media: 

#10 Show your slides next to you on-screen

If you’re presenting on Zoom or in a virtual meeting , think twice before you share your screen. The days of hiding behind slides are over. People want to see and connect with other people, not sit through another run-of-the-mill screen share. To do that, use Prezi Video to showcase all your content right next to you in your video feed. 

As a result, your presentation will look more engaging than a traditional virtual presentation . Also, your audience will have the chance to read your body language and follow along with what you’re saying even better. 

If you already have your slides prepared, don’t worry – you can easily integrate them into Prezi. 

See Prezi Video in action and check out our video templates to get started.

#11 Calm down before presenting

Being in front of an audience can feel nerve-racking. However, there are ways to calm down before presenting that will make you feel more centered and confident. The last thing you want is all your hard work to go to waste just because of stress. 

Try breathing exercises or a five-minute guided meditation before presenting. The trick is to remove all distractions and focus on the present moment so you’re not overthinking right before starting your presentation. Also, be fully prepared and know exactly what to say and when which will help you feel more collected. If you want to discover other ways to feel and look more confident, read how not to be nervous before a presentation . 

#12 Use transitions and animations 

Add movement to your slides with transitions and animations. You’ll make your presentation more visually appealing and engaging. However, be careful not to overwhelm your audience with your choice of transitions and animations. 

Choose a transition that matches your presentation visually and use it throughout your presentation. Consider what animations will be relevant to your audience and select a few to add to your slides. Don’t overdo it. Keep the focus on the message you’re trying to convey, and use animations to only support that message. 

#13 Be enthusiastic 

When you’re in a room with a positive and enthusiastic person, you can’t help but feel uplifted as well. High-energy people have this effect on others. Most importantly, a lot of people tend to mimic people’s behavior and mirror their energy when they feel a connection or relate to them. That’s called the chameleon effect . 

When you’re presenting, you want your audience to feel curious about what you’re presenting. You may also want to leave your audience feeling uplifted, interested to know more, or inspired. To have that effect on others, try to convey those emotions when presenting. Practice your speech, slow down your narration at times, or take a pause after you’ve delivered a statement, and use different presentation techniques to present your project and really drive your points home. 

#14 End your presentation in a memorable way

The first few minutes of your presentation are crucial for captivating your audience’s attention. However, don’t underestimate the importance of ending your presentation as powerfully as you started it. 

The way you end your presentation will play a crucial part in how your audience will remember it. You want to make a memorable impression by closing your presentation with a summarizing statement, a rhetorical question, a call to action, or another impactful way. Discover 10 ways you can end your presentation in our guide.  

There are a lot of factors to consider when creating and delivering a presentation. You want your slides to look professional and visually appealing while conveying your main points. You also want to look and sound confident even if you’re nervous about public speaking. Whatever your concerns may be, remember that preparation is essential. Practice and dedication are the keys to giving a successful presentation . Make sure to follow these effective presentation tips to excel in your future presentations. If you’re interested in creating a captivating presentation with Prezi, contact us to learn more or try it for free . 

Elevating presentations with Prezi AI

Embrace the innovation of Prezi to bring your presentations to life. With its unique platform, Prezi AI offers more than just visually appealing templates; it provides an immersive narrative experience, engaging your audience with a story-driven approach. By integrating Prezi AI , our platform’s capabilities are further enhanced, offering intelligent design suggestions and optimizing content layouts to ensure your presentations are not only beautiful but impactful. This integration is a perfect example of effective presentation techniques in action, using technology to create a more engaging presentation.

Interactive elements: transforming passive listening into active engagement

Prezi revolutionizes the way information is presented by incorporating interactive elements that invite audience participation. With Prezi AI, these features become even more accessible, suggesting ways to make your presentation more engaging through clickable areas, zoomable images, and dynamic visualizations. This level of interaction encourages exploration, making your message more memorable and transforming a standard presentation into an effective presentation.

Adding a personal touch in digital presentation with video

Prezi Video stands out by seamlessly integrating your content alongside your video feed, bridging the gap between traditional presentations and personal engagement. This feature is crucial for those looking to follow presentation tips that emphasize the importance of connecting with your audience on a more personal level. Prezi AI enhances this experience, ensuring your content is displayed in the most effective way possible, making your virtual presentations feel as though you’re directly conversing with your audience.

Mastering presentation artistry with Prezi

The journey to becoming a skilled presenter involves continuously refining your approach and embracing tools that elevate your ability to communicate effectively. Prezi, enriched with Prezi AI, is one such tool that transforms ordinary presentations into captivating experiences. By leveraging these advanced features, you can deliver presentations that are successful, memorable, and truly unforgettable, embodying the essence of tips for presentation mastery.

Whether you’re an experienced speaker or preparing for your first presentation, Prezi equips you with the tools to succeed. Engage your audience, tell compelling stories, and deliver your message with confidence and creativity. Following effective presentation tips and exploring how Prezi AI can transform your next presentation is a step towards mastering the art of impactful communication. Delve into the features and begin your journey to presentation mastery today.

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How to Make Effective Impactful Presentations (Tips & Tools)

Learn how to make a good presentation great - step-by-step with examples. Learn the principles, guidelines & qualities needed to prepare captivating slides.

Dominika Krukowska

12 minute read

Short answer

Short answer: how to make a good presentation.

Start with a surprising statement, a bold promise, or a mystery

Provide context with a bit of background information

Structure your presentation within a story framework

Make every word count, and use as few as possible

Use visuals only to support your presentation text

Use interactive design to make your audience active participants

End by telling your audience what they can do with what they’ve learned

Boring presentations are instantly forgotten. How’s yours?

Lifeless presentations can spell doom for your message, leaving your audience disengaged and your goals unreached.

The price of a mediocre presentation is steep; missed opportunities, unimpressed prospects, and a bad rep.

In a world where everyone has grown to expect a good story, a boring presentation will be instantly forgotten. Like a drop in the ocean.

But not all is lost.

This post will teach you how presentation pros create compelling narratives and leverage the latest tech tools to command attention, drive a powerful message, and get shared like gossip.

Let’s get started!

How to prepare a presentation?

The successful presenter understands the value of small details and thorough preparation like the seasoned chef knows the importance of quality ingredients and careful technique for serving a 5 star dish

But where do you start?

Step-by-step guide for preparing a presentation:

1. Define your objective

Every presentation needs a clear goal. Are you looking to persuade, educate, or motivate? Perhaps you aim to showcase a product, or share insights about a recent project.

Defining your objective early on will guide your content creation process, helping you to focus your message and structure your presentation effectively. Think of your objective as the North Star guiding your presentation journey.

2. Analyze your audience

Next up, who are you talking to? Your audience should shape your presentation as much as your objective does. Understanding their needs, interests, and background will enable you to tailor your message to resonate with them.

Are they experts in your field, or are they novices looking for an introduction? What questions might they have? The more you know about your audience, the more compelling your presentation will be.

3. Research your topic

Once you've defined your objective and analyzed your audience, it's time to delve deep into your topic. Comprehensive research lays the groundwork for a robust, credible presentation.

Don't just scratch the surface – explore different perspectives, recent developments, and key statistics. This will not only enhance your understanding but also equip you with a wealth of information to answer any questions your audience might have.

4. Choose the right delivery format

Finally, consider the best format to deliver your message.

The right format can make all the difference in how your message is received, so choose wisely!

PowerPoint presentations are classic and easy to work with. But PowerPoint and Google slides are not so versatile in terms of their content experience. They're static, packed with information, and all look alike.

Our own presentation maker offers interactive, personalized, and multimedia content experience.

Data from our research of over 100K presentation sessions shows that audiences engage with Storydoc presentations 103% better than PowerPoint.

How to create an effective presentation?

There’s part art and part science in creating high-engagement high-impact presentations.

An effective presentation is the painstaking result of well-organized content, visuals that support and elevate your message, simplifying complex information, and personalizing wherever possible.

I wrote this post to teach you how to do all these, and a few things more.

Ready to learn? Let's dive in!

How to organize your presentation content?

Crafting a compelling presentation is like writing a page-turner.

You need to captivate your audience, maintain their interest, and guide them effortlessly through your narrative.

But how do you transform a heap of information into a well-structured presentation you can’t stop reading? There’s a structure you can follow.

3-step process for organizing a magnetic presentation:

1. Prioritize content

Your presentation should immediately capture interest and demonstrate relevance before moving on to establish understanding .

A) Build interest:

Begin with a strong hook that grabs your audience's attention. This could be an intriguing statistic, a powerful image , or an engaging question. It should stir curiosity and make your audience eager to hear more.

B) Establish relevance:

Once you have their attention it's time to establish why your presentation matters to your audience.

Address your audience's main concerns. Make sure your content directly speaks to these pain points, and address them in order of importance.

2. Build anticipation

A great presentation is like getting a new car – it builds anticipation, takes you on a thrilling ride, and ends with you wanting to share the experience with all your friends.

Start with a compelling problem your audience relates to and follow up with a promise of an amazing way they can solve it. This problem-solution dynamic creates a suspense that keeps your audience glued to your presentation.

3. Use a story framework

Finally, use a story framework to give your presentation structure and flow.

Begin with a big idea that underpins your presentation. Then delve into the problem, showcasing why it needs attention. Present your solution, painting a vision of a better future for your audience.

Weave in concrete examples of how your solution changes lives.

Tell the story of WHO you helped, WHAT the situation was before and after your solution, WHERE and WHEN it happened, WHY it worked and HOW it made them feel.

If you’re writing a business presentation you should follow this with an execution plan that outlines how the solution will be implemented.

Finally, close with clear next steps, guiding your audience on what they should do after the presentation to bring meaningful change into their lives.

Our recommended story framework:

How to design your presentation?

A good presentation is more than just making it look pretty ; it's about communicating your message effectively and creating a lasting impression.

Good presentation design grabs attention, and leads it to where it’s needed most. It takes your hand and leads you through the easiest and most pleasant path to understanding.

Good presentation design supports your message rather than steals the spotlight. Good design is narrated design.

What is narrated design (Scrollytelling)?

Scrollytelling, where "scroll" meets "storytelling", is an interactive content experience that guides readers through a narrative journey with a simple scroll. It connects text, images, videos, and animations into integrated “scenes” where content is both shown and narrated.

Scrollytelling breaks complex content into digestible chunks and gives the reader control over pace. It has been scientifically shown to enhance engagement, understandability and memorability.

Scrollytelling came up as a central thing when Itai Amoza, our Founder and CEO was building the foundations for Storydoc.

He partnered with one of the world’s leading visualization scientists , prof. Steven Franconeri , to help him bring to Storydoc the means to reduce the complexity, friction, and information overload so characteristic of business presentations.

Scrollytelling is part of the solutions that came up, which led to specialized storytelling slides like our narrator slide (in the example below).

An example of Storydoc scrollytelling:

How to design presentation visuals to support your story

Presentation visuals can be unsung heroes or sloppy distractions.

Visuals can bring your message to life, make complex concepts easy to understand, and engage your audience in ways that words alone cannot. Or… they can sit there looking all pretty and distract you from what’s really going on.

4 elements of great presentation visuals:

Support your message: Your visuals should support your text, highlight your main message, and align with your objective. They should reinforce your points and help your audience understand your message.

Represent your audience: The best visuals are relatable. They should resonate with your target audience and reflect their world of associations. Use images and graphics that your audience can identify with – this can enhance their engagement and make your presentation more memorable. Equally important is using clean images - an effective way to do this is by using tools that allow you to remove your image backgrounds . By eliminating distractions and focusing on your subject, you create images that are more impactful and, therefore, can potentially increase audience engagement.

Introduce your product, outcomes, and clients: Wherever possible, use visuals to demonstrate your product, illustrate outcomes, and represent your clients. This can remove doubt and misunderstanding by letting your audience see (and make obvious) what words sometimes struggle to describe.

Follow your branding guidelines: Your presentation is an extension of your brand, so your visuals should conform to your branding guidelines. Consistent use of colors, fonts, and styles not only enhances brand recognition but also creates a cohesive, professional look.

Here’s an example of a well-designed presentation:

How to communicate complex information?

Did you ever have to read a presentation where you felt like you're lost in a maze of jargon, data, and complex concepts?

Are you giving others this same experience?

Communicating complex information is a common challenge in presentations. But there are ways you can simplify your presentation and reengage your audience.

Here’s how you can get complex information across:

1. Use interactive content

Interactive content is your best friend when it comes to simplifying complex information and getting deeply engaged with your content.

It gets the readers more involved in your presentation by letting them play an active part; like choosing the content route they wish to take and controlling the pace.

It keeps your presentation textually lean - giving readers the choice to expand more details on demand (in tabs, live graphs, sliders, accordions, and calculators).

Beyond that, live graphs can illustrate trends, animations can demonstrate processes, and videos can bring concepts to life.

Calculators, questionnaires, and chatbots provide personalized and specific answers to readers as part of your presentation, without them having to get in touch with you or your team.

Elavating your presentations from static to interactive has been tied to increasing the number of people who read your presentation in full by 41% !

Making interactive used to be hard, but now you can just use Storydoc. Go make your first interactive presentation. It’s easy as pie.

2. Show don’t tell

A picture is worth a thousand words. Because no one will read a presentation with a thousand words, do everyone a favor and use images.

Images can be super effective at communicating complex information and save you a lot of needless text.

In fact, visual representation of data and concepts can often convey what words cannot. Use diagrams, infographics, and images to illustrate your points and simplify the complex.

The goal is to create a visual narrative that complements your verbal one.

3. Narrate your content

Storytelling is another powerful tool for communicating complex concepts.

Whether it's through text to speech AI, video bubbles, or a scrollytelling narrator slide, narrating your content can help guide your audience through the complexity.

By giving your information a narrative structure, you can make it more digestible, engaging, and memorable.

According to Sales Hacker’s data, people remember up to 10% of numbers and 25% of images they see. When you center your presentation around a story, this rises to 60-70% .

4. Use examples and allegories

Examples and allegories help unravel the complexity of ideas.

They scaffold your message with concepts we already know and understand, and can easily imagine in our mind. This makes them less new and intimidating and more familiar.

Critically, the real secret lies in selecting examples that are not just familiar but also deeply relevant—those are the ones that will truly ring with your listeners.

If you tailor the allegory to your audience's world, it is guaranteed to lead to an “aha” moment.

5. Open a line of communication

Finally, invite dialogue. This could be through a chatbot or an option to book a meeting for further discussion. This not only helps clarify any confusion but also encourages engagement and deepens understanding.

For example, finishing your presentation with an interactive calendar to book a meeting instead of a generic “Thank you” slide has proven to boost conversion rate by 27% !

How to personalize your presentation?

Imagine attending a party where the host doesn't remember your name or anything about you. Not a great experience, right? The same holds true for presentations.

In a sea of generic content, personalization can be a lifeline that connects you to your audience on a deeper level. It’s also the single most important predictor of success, getting 68% more people to read your presentation in full .

But how do you add that personal touch?

1. Address reader by name

Just as you wouldn't start a conversation without a greeting, don't start your presentation without acknowledging your audience.

Using your audience's name can make your presentation feel like a personal conversation rather than a generic monologue. It's a simple yet powerful way to engage your audience from the get-go.

2. Use their company logo

Including your audience's company logo in your presentation can make them feel seen and valued. It shows that you've taken the time to tailor your presentation to them, enhancing its relevance and appeal.

Plus, it's a subtle way to reinforce that your message is specifically designed to address their needs and challenges.

3. Add a personal message (video or text)

A personal message can go a long way in building a connection with your audience.

It could be a video message from you, expressing your enthusiasm for the opportunity to present to them, or a text message highlighting why the presentation matters to them.

This personal touch can make your audience feel special and more invested in your presentation.

4. Personalize your Call-to-Action

Finally, cap off your presentation with a call to action that speaks directly to your audience.

Swap out the generic 'Contact us' with something that gets to the heart of their needs, something like, 'Let's roll up our sleeves and tackle your [specific issue] at [their company].'

By tailoring your call to action, you show your audience you've truly got their back, that you're not just here to talk, but to make a real, positive impact on their world.

Here’s an example of a personalized slide:

How to measure the effectiveness of your presentation

Imagine if you could peek into your audience's mind, understand what resonated, what fell flat, and what drove them to action?

Presentation analytics is essential in order to guide you on how to fine-tune it for maximum impact.

But how do you get your hands on presentation analytics?

Any presentation you create with Storydoc comes with an out-of-the-box analytics suite , ready to track and provide insights.

We give you 100% visibility into how people engage with your presentations and send you real-time engagement alerts.

Here’s a video explaining how you can track performance with our analytics panel:

4 critical presentation engagement metrics to keep track of

1. Reading time

Storydoc gives you the precise time prospects spend reading your presentation so you can quickly figure out what's hitting the target and what's not.

Are they soaking up every word or just quickly skimming through? This can help you shape your content to hit the bullseye.

NOTE: Keep in mind that reading time alone might not show you a full picture. A better way is to use a smart engagement score that brings together different metrics like time spent and depth of reading. You can get this kind of total score in Storydoc.

2. Reading completion

Another basic metric we track is how many people read your content from start to finish.

This metric is a strong sign of the prospect’s interest and your content quality. It shows you if they're finding the information relevant, but also worth sticking with till the end.

3. Next step conversion rate

This one tracks how many people take the next step after they check out your presentation. This could be filling out a form, setting up a meeting, or downloading more files.

For business presentations, measuring this can show how well your presentation is pushing people further down the sales funnel.

At the top of your analytics dashboard, you can find a tab that shows you how many people clicked on your CTA divided by presentation, date, and location. If you scroll down to the list of readers, next to each person you can also see whether they clicked on the CTA or not.

Here's what it looks like:

4. Number of shares

This metric is particularly important for B2B sales teams . As more people are getting involved in buying decisions, this measure helps you see if and when your content is being passed around inside your prospect’s company.

On the analytics dashboard, under each presentation version, you can find detailed information on how many people read it. So, the higher the number, the more your presentation has been shared internally.

We'll notify you when your presentation has been shared, and who opened it, so you can time your follow-up perfectly to your buyer’s readiness to advance further.

Here's where you can find this information:

Best tool for making an effective presentation

In the realm of presentation tools, classics like Google Slides and PowerPoint offer simplicity and ease, while Canva and Pitch add a dash of design flair and collaboration.

If you're seeking to elevate your presentations to new heights you’ll need to do better than simple PowerPoints or flashy Canvas. Next-gen AI presentation tools like Storydoc are your game-changer.

They break free from the static concept of slides and offer the creation of interactive, immersive content experiences that sweep us along like a good story.

Grab a template - create your best presentation to date

Ever wished for a secret recipe to whip up a killer presentation? We've got something even better! Our interactive presentation templates are your shortcut to success.

Say goodbye to hours of formatting and hello to captivating, interactive presentations, all with a few clicks.

Grab a template and turn presentation woes into wows!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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Complete Guide for Effective Presentations, with Examples

July 9, 2018 - Dom Barnard

During a presentation you aim to look confident, enthusiastic and natural. You’ll need more than good words and content to achieve this – your delivery plays a significant part. In this article, we discuss various techniques that can be used to deliver an effective presentation.

Effective presentations

Think about if you were in the audience, what would:

• Get you to focus and listen
• Make you understand
• Activate your imagination
• Persuade you

Providing the audience with interesting information is not enough to achieve these aims – you need to ensure that the way you present is stimulating and engaging. If it’s not, you’ll lose the audience’s interest and they’ll stop listening.

Tips for an Effective Presentation

Professional public speakers spend hours creating and practicing presentations. These are the delivery techniques they consider:

Keep it simple

You shouldn’t overwhelm your audience with information – ensure that you’re clear, concise and that you get to the point so they can understand your message.

Have a maximum of  three main points  and state them at the beginning, before you explain them in more depth, and then state them at the end so the audience will at least remember these points.

If some of your content doesn’t contribute to your key message then cut it out. Also avoid using too many statistics and technical terminology.

Connect with your audience

One of the greatest difficulties when delivering a presentation is connecting with the audience. If you don’t  connect with them  it will seem as though you’re talking to an empty room.

Trying to make contact with the audience makes them feel like they’re part of the presentation which encourages them to listen and it shows that you want to speak to them.

Eye contact and smile

Avoiding eye contact is uncomfortable because it make you look insecure. When you  maintain eye contact  the audience feels like you’re speaking to them personally. If this is something you struggle with, try looking at people’s foreheads as it gives the impression of making eye contact.

Try to cover all sections of the audience and don’t move on to the next person too quickly as you will look nervous.

Smiling also helps with rapport and it reduces your nerves because you’ll feel less like you’re talking to group of faceless people. Make sure you don’t turn the lights down too much before your presentation so you can all clearly see each other.

Body language

Be aware of your body language and use it to connect:

• Keep your arms uncrossed so your  body language is more open .
• Match your facial expressions with what you’re saying.
• Avoid fidgeting and displaying nervous habits, such as, rocking on your feet.
• You may need to glance at the computer slide or a visual aid but make sure you predominantly face the audience.
• Emphasise points by using hand gestures but use them sparingly – too little and they’ll awkwardly sit at your side, too much and you’ll be distracting and look nervous.
• Vary your gestures so you don’t look robotic.
• Maintain a straight posture.
• Be aware of  cultural differences .

Move around

Avoid standing behind the lectern or computer because you need to reduce the distance and barriers between yourself and the audience.  Use movement  to increase the audience’s interest and make it easier to follow your presentation.

A common technique for incorporating movement into your presentation is to:

• Start your introduction by standing in the centre of the stage.
• For your first point you stand on the left side of the stage.
• You discuss your second point from the centre again.
• You stand on the right side of the stage for your third point.
• The conclusion occurs in the centre.

Watch 3 examples of good and bad movement while presenting

Example: Movement while presenting

Your movement at the front of the class and amongst the listeners can help with engagement. Think about which of these three speakers maintains the attention of their audience for longer, and what they are doing differently to each other.

Speak with the audience

You can conduct polls using your audience or ask questions to make them think and feel invested in your presentation. There are three different types of questions:

Direct questions require an answer: “What would you do in this situation?” These are mentally stimulating for the audience. You can pass a microphone around and let the audience come to your desired solution.

Rhetorical questions  do not require answers, they are often used to emphasises an idea or point: “Is the Pope catholic?

Loaded questions contain an unjustified assumption made to prompt the audience into providing a particular answer which you can then correct to support your point: You may ask “Why does your wonderful company have such a low incidence of mental health problems?” The audience will generally answer that they’re happy.

After receiving the answers you could then say “Actually it’s because people are still unwilling and too embarrassed to seek help for mental health issues at work etc.”

Be specific with your language

Make the audience feel as though you are speaking to each member individually by using “you” and “your.”

For example: asking “Do you want to lose weight without feeling hungry?” would be more effective than asking “Does anyone here want to lost weight without feeling hungry?” when delivering your presentation. You can also increase solidarity by using “we”, “us” etc – it makes the audience think “we’re in this together”.

Be flexible

Be prepared to adapt to the situation at the time, for example, if the audience seems bored you can omit details and go through the material faster, if they are confused then you will need to come up with more examples on the spot for clarification. This doesn’t mean that you weren’t prepared because you can’t predict everything.

Vocal variety

How you say something is just as is important as the content of your speech – arguably, more so.

For example, if an individual presented on a topic very enthusiastically the audience would probably enjoy this compared to someone who covered more points but mumbled into their notes.

• Adapt your voice  depending on what are you’re saying – if you want to highlight something then raise your voice or lower it for intensity. Communicate emotion by using your voice.
• Avoid speaking in monotone as you will look uninterested and the audience will lose interest.
• Take time to pronounce every word carefully.
• Raise your pitch when asking questions and lower it when you want to sound severe.
• Sound enthusiastic – the more you sound like you care about the topic, the more the audience will listen. Smiling and pace can help with this.
• Speak loudly and clearly – think about projecting your voice to the back of the room.
• Speak at a  pace that’s easy to follow . If you’re too fast or too slow it will be difficult for the audience to understand what you’re saying and it’s also frustrating. Subtly fasten the pace to show enthusiasm and slow down for emphasis, thoughtfulness or caution.

Prior to the presentation, ensure that you  prepare your vocal chords :

• You could read aloud a book that requires vocal variety, such as, a children’s book.
• Avoid dairy and eating or drinking anything too sugary beforehand as mucus can build-up leading to frequent throat clearing.
• Don’t drink anything too cold before you present as this can constrict your throat which affects vocal quality.
• Some people suggest a warm cup of tea beforehand to relax the throat.

Practice Presentation Skills

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Pause to breathe

When you’re anxious your breathing will become quick and shallow which will affect the control you have on your voice. This can consequently make you feel more nervous. You want to breathe steadily and deeply so before you start speaking take some deep breaths or implement controlled breathing.

Controlled breathing is a common technique that helps slow down your breathing to normal thus reducing your anxiety. If you think this may be useful practice with these steps:

• Sit down in an upright position as it easier for your lungs to fill with air
• Breathe in through your nose and into your abdomen for four seconds
• Hold this breathe for two seconds
• Breathe out through your nose for six seconds
• Wait a few seconds before inhaling and repeating the cycle

It takes practice to master this technique but once you get used to it you may want to implement it directly before your presentation.

Completely filling your lungs during a pause will ensure you reach a greater vocal range.

During the presentation delivery, if you notice that you’re speaking too quickly then pause and breathe. This won’t look strange – it will appear as though you’re giving thought to what you’re saying. You can also strategically plan some of your pauses, such as after questions and at the end of sections, because this will give you a chance to calm down and it will also give the audience an opportunity to think and reflect.

Pausing will also help you  avoid filler words , such as, “um” as well which can make you sound unsure.

• 10 Effective Ways to use Pauses in your Speech

Strong opening

The first five minutes are  vital to engage the audience  and get them listening to you. You could start with a story to highlight why your topic is significant.

For example, if the topic is on the benefits of pets on physical and psychological health, you could present a story or a study about an individual whose quality of life significantly improved after being given a dog. The audience is more likely to respond better to this and remember this story than a list of facts.

Example: Which presentation intro keeps you engaged?

Watch 5 different presentation introductions, from both virtual and in-person events. Notice how it can only take a few seconds to decide if you want to keep listening or switch off. For the good introductions, what about them keeps you engaged?

More experienced and confident public speakers use humour in their presentations. The audience will be incredibly engaged if you make them laugh but caution must be exercised when using humour because a joke can be misinterpreted and even offend the audience.

Only use jokes if you’re confident with this technique, it has been successful in the past and it’s suitable for the situation.

Stories and anecdotes

Use stories whenever you can and judge whether you can tell a story about yourself because the audience are even more interested in seeing the human side of you.

Consider telling a story about a mistake you made, for example, perhaps you froze up during an important presentation when you were 25, or maybe life wasn’t going well for you in the past – if relevant to your presentation’s aim. People will relate to this as we have all experienced mistakes and failures. The more the audience relates to you, the more likely they will remain engaged.

These stories can also be  told in a humorous way  if it makes you feel more comfortable and because you’re disclosing a personal story there is less chance of misinterpretation compared to telling a joke.

Anecdotes are especially valuable for your introduction and between different sections of the presentation because they engage the audience. Ensure that you plan the stories thoroughly beforehand and that they are not too long.

Focus on the audience’s needs

Even though your aim is to persuade the audience, they must also get something helpful from the presentation. Provide the audience with value by giving them useful information, tactics, tips etc. They’re more likely to warm to you and trust you if you’re sharing valuable information with them.

You could also highlight their pain point. For example, you might ask “Have you found it difficult to stick to a healthy diet?” The audience will now want to remain engaged because they want to know the solution and the opportunities that you’re offering.

Use visual aids

Visual aids are items of a visual manner, such as graphs, photographs, video clips etc used in addition to spoken information. Visual aids are chosen depending on their purpose, for example, you may want to:

• Summarise information.
• Reduce the amount of spoken words, for example, you may show a graph of your results rather than reading them out.
• Clarify and show examples.
• Create more of an impact. You must consider what type of impact you want to make beforehand – do you want the audience to be sad, happy, angry etc?
• Emphasise what you’re saying.
• Make a point memorable.
• Enhance your credibility.
• Engage the audience and maintain their interest.
• Make something easier for the audience to understand.

Some general tips for  using visual aids :

• Think about how can a visual aid can support your message. What do you want the audience to do?
• Ensure that your visual aid follows what you’re saying or this will confuse the audience.
• Avoid cluttering the image as it may look messy and unclear.
• Visual aids must be clear, concise and of a high quality.
• Keep the style consistent, such as, the same font, colours, positions etc
• Use graphs and charts to present data.
• The audience should not be trying to read and listen at the same time – use visual aids to highlight your points.
• One message per visual aid, for example, on a slide there should only be one key point.
• Use visual aids in moderation – they are additions meant to emphasise and support main points.
• Ensure that your presentation still works without your visual aids in case of technical problems.

10-20-30 slideshow rule

Slideshows are widely used for presentations because it’s easy to create attractive and professional presentations using them. Guy Kawasaki, an entrepreneur and author, suggests that slideshows should  follow a 10-20-30 rule :

• There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
• The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
• The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

If you want to give the audience more information you can provide them with partially completed handouts or give them the handouts after you’ve delivered the presentation.

Keep a drink nearby

Have something to drink when you’re on stage, preferably water at room temperature. This will help maintain your vocal quality and having a sip is a subtle way of introducing pauses.

Practice, practice, practice

If you are very familiar with the content of your presentation, your audience will perceive you as confident and you’ll be more persuasive.

• Don’t just read the presentation through – practice everything,  including your transitions  and using your visual aids.
• Stand up and speak it aloud, in an engaging manner, as though you were presenting to an audience.
• Ensure that you practice your body language and gesturing.
• Use VR to  practice in a realistic environment .
• Practice in front of others and get their feedback.
• Freely improvise so you’ll sound more natural on the day. Don’t learn your presentation verbatim because you will sound uninterested and if you lose focus then you may forget everything.
• Create cards to use as cues – one card should be used for one key idea. Write down brief notes or key words and ensure that the cards are physically connected so the order cannot be lost. Visual prompts can also be used as cues.

This video shows how you can practice presentations in virtual reality. See our  VR training courses .

Two courses where you can practice your presentations in interactive exercises:

• Essential Public Speaking
• How to Present over Video

Try these different presentation delivery methods to see which ones you prefer and which need to be improved. The most important factor is to feel comfortable during the presentation as the delivery is likely to be better.

Remember that the audience are generally on your side – they want you to do well so present with confidence.

• PRESENTATION SKILLS

Top Tips for Effective Presentations

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How can you make a good presentation even more effective?

This page draws on published advice from expert presenters around the world, which will help to take your presentations from merely ‘good’ to ‘great’.

By bringing together advice from a wide range of people, the aim is to cover a whole range of areas.

Whether you are an experienced presenter, or just starting out, there should be ideas here to help you to improve.

1. Show your Passion and Connect with your Audience

It’s hard to be relaxed and be yourself when you’re nervous.

But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

Be honest with the audience about what is important to you and why it matters.

Be enthusiastic and honest, and the audience will respond.

2. Focus on your Audience’s Needs

Your presentation needs to be built around what your audience is going to get out of the presentation.

As you prepare the presentation, you always need to bear in mind what the audience needs and wants to know, not what you can tell them.

While you’re giving the presentation, you also need to remain focused on your audience’s response, and react to that.

You need to make it easy for your audience to understand and respond.

3. Keep it Simple: Concentrate on your Core Message

When planning your presentation, you should always keep in mind the question:

What is the key message (or three key points) for my audience to take away?

You should be able to communicate that key message very briefly.

Some experts recommend a 30-second ‘elevator summary’, others that you can write it on the back of a business card, or say it in no more than 15 words.

Whichever rule you choose, the important thing is to keep your core message focused and brief.

And if what you are planning to say doesn’t contribute to that core message, don’t say it.

4. Smile and Make Eye Contact with your Audience

This sounds very easy, but a surprisingly large number of presenters fail to do it.

If you smile and make eye contact, you are building rapport , which helps the audience to connect with you and your subject. It also helps you to feel less nervous, because you are talking to individuals, not to a great mass of unknown people.

To help you with this, make sure that you don’t turn down all the lights so that only the slide screen is visible. Your audience needs to see you as well as your slides.

5. Start Strongly

The beginning of your presentation is crucial. You need to grab your audience’s attention and hold it.

They will give you a few minutes’ grace in which to entertain them, before they start to switch off if you’re dull. So don’t waste that on explaining who you are. Start by entertaining them.

Try a story (see tip 7 below), or an attention-grabbing (but useful) image on a slide.

6. Remember the 10-20-30 Rule for Slideshows

This is a tip from Guy Kawasaki of Apple. He suggests that slideshows should:

• Contain no more than 10 slides;
• Last no more than 20 minutes; and
• Use a font size of no less than 30 point.

This last is particularly important as it stops you trying to put too much information on any one slide. This whole approach avoids the dreaded ‘Death by PowerPoint’.

As a general rule, slides should be the sideshow to you, the presenter. A good set of slides should be no use without the presenter, and they should definitely contain less, rather than more, information, expressed simply.

If you need to provide more information, create a bespoke handout and give it out after your presentation.

7. Tell Stories

Human beings are programmed to respond to stories.

Stories help us to pay attention, and also to remember things. If you can use stories in your presentation, your audience is more likely to engage and to remember your points afterwards. It is a good idea to start with a story, but there is a wider point too: you need your presentation to act like a story.

Think about what story you are trying to tell your audience, and create your presentation to tell it.

Finding The Story Behind Your Presentation

To effectively tell a story, focus on using at least one of the two most basic storytelling mechanics in your presentation:

Focusing On Characters – People have stories; things, data, and objects do not. So ask yourself “who” is directly involved in your topic that you can use as the focal point of your story.

For example, instead of talking about cars (your company’s products), you could focus on specific characters like:

• The drivers the car is intended for – people looking for speed and adventure
• The engineers who went out of their way to design the most cost-effective car imaginable

A Changing Dynamic – A story needs something to change along the way. So ask yourself “What is not as it should be?” and answer with what you are going to do about it (or what you did about it).

For example…

• Did hazardous road conditions inspire you to build a rugged, all-terrain jeep that any family could afford?
• Did a complicated and confusing food labelling system lead you to establish a colour-coded nutritional index so that anybody could easily understand it?

To see 15 more actionable storytelling tips, see Nuts & Bolts Speed Training’s post on Storytelling Tips .

8. Use your Voice Effectively

The spoken word is actually a pretty inefficient means of communication, because it uses only one of your audience’s five senses. That’s why presenters tend to use visual aids, too. But you can help to make the spoken word better by using your voice effectively.

Varying the speed at which you talk, and emphasising changes in pitch and tone all help to make your voice more interesting and hold your audience’s attention.

For more about this, see our page on Effective Speaking .

9. Use your Body Too

It has been estimated that more than three quarters of communication is non-verbal.

That means that as well as your tone of voice, your body language is crucial to getting your message across. Make sure that you are giving the right messages: body language to avoid includes crossed arms, hands held behind your back or in your pockets, and pacing the stage.

Make your gestures open and confident, and move naturally around the stage, and among the audience too, if possible.

10. Relax, Breathe and Enjoy

If you find presenting difficult, it can be hard to be calm and relaxed about doing it.

One option is to start by concentrating on your breathing. Slow it down, and make sure that you’re breathing fully. Make sure that you continue to pause for breath occasionally during your presentation too.

For more ideas, see our page on Coping with Presentation Nerves .

If you can bring yourself to relax, you will almost certainly present better. If you can actually start to enjoy yourself, your audience will respond to that, and engage better. Your presentations will improve exponentially, and so will your confidence. It’s well worth a try.

Improve your Presentation Skills

Follow our guide to boost your presentation skills learning about preparation, delivery, questions and all other aspects of giving effective presentations.

Start with: What is a Presentation?

Continue to: How to Give a Speech Self Presentation

See also: Five Ways You Can Do Visual Marketing on a Budget Can Presentation Science Improve Your Presentation? Typography – It’s All About the Message in Your Slides

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How to Improve Your Presentation Skills: 11 Practical Tips

• The Speaker Lab
• August 15, 2024

Table of Contents

Have you ever felt your heart racing just before stepping onto a stage? That’s presentation anxiety knocking. But how do you beat it? One solution is to improve your presentation skills . By honing your abilities, you achieve greater confidence in yourself. You see, great public speakers are made through practice, and lots of it. Knowing your subject inside out matters, as does understanding who you’re talking to.

This journey doesn’t start at the podium or end at the applause. It begins much earlier, in how we prepare our minds and material for that spotlight moment. To keep an audience hanging on every word requires more than good content alone. Body language speaks volumes too. So, it’s crucial to master both your verbal and nonverbal cues. This approach guarantees your message resonates deeply with all present.

Understanding the Importance of Presentation Skills

Presentation skills go beyond merely standing and speaking before an audience. They embody the essence of engaging and connecting with others. As it turns out, being able to connect with people in this way is an invaluable skill worth having. From convincing a potential new client to sharing knowledge with peers, presenting helps you get key ideas across. But here’s the kicker: it’s not only about what you say but how you say it that counts. While such finesse comes naturally to some, others need a bit of practice before they can nail it. But that’s why we’re here—to help you out.

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Mastering the Basics of Effective Presentations

Grasping the fundamentals can elevate a decent presentation to one that’s memorable. Let’s break it down.

Knowing Your Subject and Audience

Before you give your presentation, you first have to know who you’re talking to and what you’re talking about. It sounds simple because it is. But don’t let that simplicity fool you—it’s also where the magic happens. Dive deep into your topic and become the expert they expect you to be. As for your audience? Find a way to connect your presentation to them as individuals. Consider why your topic might be important to them. If you can get your topic to hit home with your audience, it’s much more likely that they’ll be impacted by what you say.

Using Open, Friendly Body Language

Our body language allows us to speak volumes without ever saying a word. So when you’re on stage, use open gestures, keep those arms uncrossed, and maintain a pleasant demeanor. Move around if space allows; make yourself bigger than just the spot behind the podium. Frequently make eye contact with the crowd instead of just looking at your notes or slides. Lastly, use gestures to complement your words, emphasizing key points.

Practicing for Perfection

When preparing for your presentation, rehearse until those nerves start feeling like excitement instead of sheer terror. Out of all presentation skills, this is perhaps one of the most important to improve. Even rehearsing in the outfit you’ll wear on presentation day can help you practice the right mindset you need. Whether or not you rewrite your script as bullet points, make sure you’re not reading off your notes. After all, you want to maintain a natural, conversational tone with your audience, not a robotic one. Before you begin your talk, breathe deeply. Not only does grounding yourself help calm your nerves, it actually improves your voice quality .

Designing Engaging Presentations

Every speaker wants to engage their audience. As a result, the ability to design engaging presentations is one skill that’s worth constantly improving. It’s all about balance, blending engaging content with sleek design.

Keeping Your Presentation Engaging and Structured

Every speaker would agree that maintaining audience interest is crucial. But how exactly do you do that? It takes a lot to focus on your presentation  and your audience at the same time. To get started, try some of these techniques.

• Tell a story: Weave your facts into a narrative because everyone loves a good tale.
• Vary the pace: Mix it up with videos, anecdotes, or jokes to keep things fresh.
• Pose questions: Asking rhetorical questions keeps minds ticking and engaged.

Maintaining structure is key. You want to guide your audience through smoothly, making sure they’re following along every step of the way. Think of it as taking them on a journey where each point builds upon the last until you reach a compelling conclusion together.

Simplicity in Slide Design

If there’s one thing you don’t want to impose on your audience, it’s a cluttered slide. So what should you to improve this presentation skill? Take a look at these tips:

• Keep it simple: A simple background with high contrast text can work wonders.
• Leverage visuals wisely: If you’re talking numbers, opt for an infographic instead of listing out stats one after another. Visuals should enhance understanding, not confuse further. Make sure they’re relevant.
• Use bullet points: Cover one idea per slide and use bullet points to break it down. This isn’t just easier for your audience to digest; it gives each point its moment in the spotlight.

The trick here is to avoid just throwing your entire presentation onto slides. That’s what leads to clutter. Instead, focus on the key points you want to communicate, and create visual summaries that complement what you’re saying. Good presentation design matters. And sometimes less really is more when helping people understand complex topics easily. For more on creating PowerPoint presentations, check out our article here .

Mastering Nonverbal Communication

As a speaker, it’s a given that your words are a vital part of your presentation. But what about your nonverbal cues? Believe it or not, those are just as important. And don’t forget tone—delivery is often where the real magic happens.

Improving Eye Contact

For instance, take eye contact. Making eye contact with your audience demonstrates confidence and professionalism. The trick is striking the balance: too little, and you seem disengaged; too much, and it’s just awkward for everyone involved. To improve this presentation skills, practice finding that balance. Aim to make brief but meaningful eye contact with different parts of your audience throughout your presentation. A general rule of thumb is the 50/70 rule , which says to spend about 50% of your time making eye contact when speaking, bumping it up to 70% when listening or answering questions.

Avoiding Filled Pauses When Speaking

The bane of any speaker’s presentation is a slew of filler words. These are words like “um,” “uh,” and “like.” These filler sounds typically sneak into our speech because we’re nervous or trying to think on our feet. To avoid them, practice pausing with purpose in between sentences or thoughts. Silence may feel scary, but using intentional pauses can give you time to think and keeps listeners hanging onto your next word. In addition, never forget to taking deep breaths. Doing so will help calm the nerves that are triggering those verbal fillers in the first place.

By improving these presentation skills, you’ll not only boost how others perceive you, but also how confidently you carry yourself through every slide.

Overcoming Presentation Anxiety

Feeling like a bundle of nerves before you hit the stage? If so, you’re not alone. But guess what? That jittery feeling doesn’t have to be your enemy.

Techniques to Calm Nerves During a Presentation

We’ve all been there—heart racing, palms sweaty, mind blanking out just when you need it most. It feels like your body is betraying you right at the crucial moment. Thankfully, it’s entirely possible to regain control by redirecting that nervous energy. To calm yourself, try some of these techniques.

• Breathe deeply: It seems simple, but deep breaths are like a reset button for your nervous system.
• Ground yourself: Feel your feet on the ground. Literally grounding yourself in reality helps shift focus back from fear to action.
• The power pose: Standing in a posture of confidence can actually make you feel more confident thanks to some nifty brain-body communication.
• Embrace silence: If you lose track during your presentation, use this time not as an awkward pause but as an intentional break for both you and your audience.

By practicing these techniques and improving them before your presentation, they will come more naturally. Plus, the more you prepare, the fewer surprises you’ll encounter, which means less fodder for anxiety.

Transforming Nervous Energy into Enthusiasm

Nervous energy isn’t bad—it shows you care. Mastering the art involves channeling that untamed vigor into a force of zeal.

• Talk about what you love: You naturally become more animated and enthusiastic when discussing topics close to your heart.
• Harness the adrenaline rush: This rush pushes us beyond our usual boundaries, so don’t be afraid to use it. Speak louder than normal if needed or move around more freely (if appropriate).
• Redefine success: Focus on connecting with at least one person rather than impressing everyone—that takes off loads of pressure.

In essence, presentation skills aren’t just about speaking well. They’re about managing emotions effectively so they don’t manage us. So next time those butterflies start fluttering in your stomach before a big presentation, remember it’s all part of the process. Embrace the experience and use it to fuel your performance rather than let it derail you.

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Continually Improving Presentation Skills

The journey to becoming a presentation pro never really ends. Embarking on this path means consistently challenging oneself, exploring new depths, and setting sights on ever-higher achievements.

Seeking Feedback for Improvement

Let’s talk feedback. Although it might sting at first, feedback is a great way to improve your presentation skills. After every presentation, ask your audience what hit home and what missed the mark. But don’t stop there.

• Talk to a mentor: Someone who’s been where you are can give insights you hadn’t even considered.
• Solicit anonymous feedback: Sometimes people speak more freely when they’re not face-to-face.
• Use online tools: There are platforms designed specifically for gathering and analyzing presentation feedback efficiently.

Volunteering for Presentations to Gain Experience

If practice makes perfect, then volunteering is your practice arena. Seizing each moment as a platform can really polish your expertise.

• Pitch new ideas at work: Be the one who steps up during meetings with fresh insights or project proposals.
• Dive into community events: Local clubs or groups often seek speakers on various topics—perfect for testing out different styles and formats.
• Become a webinar host: This lets you play with technology while practicing how best to engage virtual attendees.

Remember, improving your public speaking skills takes time. But by consistently seeking out constructive criticism and grabbing every chance to get in front of an audience ,  you’re paving your way towards mastery. So take that deep breath, keep your head high, and take that stage. Your future self will thank you.

So there you have it. Together, we’ve learned how to improve presentation skills. This isn’t just about shaking off those stage jitters; it’s an expedition towards becoming a masterful storyteller who captivates every soul in the room.

Embarking on this journey, we dove headfirst into mastering basics like knowing your audience and subject. Plus, we covered tips on keeping slides simple yet engaging—a fine balance between clutter and clarity. And let’s not forget our silent but potent ally: nonverbal communication—where eye contact and body language can help engage your audience.

Anxiety had its moment under our microscope as well. Turns out, it’s less about fighting nerves and more about channeling them into electrifying enthusiasm.

Improving your presentation skills requires persistence—and lots of practice. The process isn’t just a path but an ongoing adventure that challenges us to grow and adapt in our quest for meaningful impact.

• Last Updated: August 6, 2024

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8 tips to make the best powerpoint presentations.

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The big reason you should get a silver macbook (even if darker colors look better), the best budget bluetooth speakers of 2024, quick links, table of contents, start with a goal, less is more, consider your typeface, make bullet points count, limit the use of transitions, skip text where possible, think in color, take a look from the top down, bonus: start with templates.

Slideshows are an intuitive way to share complex ideas with an audience, although they're dull and frustrating when poorly executed. Here are some tips to make your Microsoft PowerPoint presentations sing while avoiding common pitfalls.

It all starts with identifying what we're trying to achieve with the presentation. Is it informative, a showcase of data in an easy-to-understand medium? Or is it more of a pitch, something meant to persuade and convince an audience and lead them to a particular outcome?

It's here where the majority of these presentations go wrong with the inability to identify the talking points that best support our goal. Always start with a goal in mind: to entertain, to inform, or to share data in a way that's easy to understand. Use facts, figures, and images to support your conclusion while keeping structure in mind (Where are we now and where are we going?).

I've found that it's helpful to start with the ending. Once I know how to end a presentation, I know how best to get to that point. I start by identifying the takeaway---that one nugget that I want to implant before thanking everyone for their time---and I work in reverse to figure out how best to get there.

Your mileage, of course, may vary. But it's always going to be a good idea to put in the time in the beginning stages so that you aren't reworking large portions of the presentation later. And that starts with a defined goal.

A slideshow isn't supposed to include everything. It's an introduction to a topic, one that we can elaborate on with speech. Anything unnecessary is a distraction. It makes the presentation less visually appealing and less interesting, and it makes you look bad as a presenter.

This goes for text as well as images. There's nothing worse, in fact, than a series of slides where the presenter just reads them as they appear. Your audience is capable of reading, and chances are they'll be done with the slide, and browsing Reddit, long before you finish. Avoid putting the literal text on the screen, and your audience will thank you.

Related: How to Burn Your PowerPoint to DVD

Right off the bat, we're just going to come out and say that Papyrus and Comic Sans should be banned from all PowerPoint presentations, permanently. Beyond that, it's worth considering the typeface you're using and what it's saying about you, the presenter, and the presentation itself.

Consider choosing readability over aesthetics, and avoid fancy fonts that could prove to be more of a distraction than anything else. A good presentation needs two fonts: a serif and sans-serif. Use one for the headlines and one for body text, lists, and the like. Keep it simple. Veranda, Helvetica, Arial, and even Times New Roman are safe choices. Stick with the classics and it's hard to botch this one too badly.

There reaches a point where bullet points become less of a visual aid and more of a visual examination.

Bullet points should support the speaker, not overwhelm his audience. The best slides have little or no text at all, in fact. As a presenter, it's our job to talk through complex issues, but that doesn't mean that we need to highlight every talking point.

Instead, think about how you can break up large lists into three or four bullet points. Carefully consider whether you need to use more bullet points, or if you can combine multiple topics into a single point instead. And if you can't, remember that there's no one limiting the number of slides you can have in a presentation. It's always possible to break a list of 12 points down into three pages of four points each.

Animation, when used correctly, is a good idea. It breaks up slow-moving parts of a presentation and adds action to elements that require it. But it should be used judiciously.

Adding a transition that wipes left to right between every slide or that animates each bullet point in a list, for example, starts to grow taxing on those forced to endure the presentation. Viewers get bored quickly, and animations that are meant to highlight specific elements quickly become taxing.

That's not to say that you can't use animations and transitions, just that you need to pick your spots. Aim for no more than a handful of these transitions for each presentation. And use them in spots where they'll add to the demonstration, not detract from it.

Sometimes images tell a better story than text can. And as a presenter, your goal is to describe points in detail without making users do a lot of reading. In these cases, a well-designed visual, like a chart, might better convey the information you're trying to share.

The right image adds visual appeal and serves to break up longer, text-heavy sections of the presentation---but only if you're using the right images. A single high-quality image can make all the difference between a success and a dud when you're driving a specific point home.

When considering text, don't think solely in terms of bullet points and paragraphs. Tables, for example, are often unnecessary. Ask yourself whether you could present the same data in a bar or line chart instead.

Color is interesting. It evokes certain feelings and adds visual appeal to your presentation as a whole. Studies show that color also improves interest, comprehension, and retention. It should be a careful consideration, not an afterthought.

You don't have to be a graphic designer to use color well in a presentation. What I do is look for palettes I like, and then find ways to use them in the presentation. There are a number of tools for this, like Adobe Color , Coolors , and ColorHunt , just to name a few. After finding a palette you enjoy, consider how it works with the presentation you're about to give. Pastels, for example, evoke feelings of freedom and light, so they probably aren't the best choice when you're presenting quarterly earnings that missed the mark.

It's also worth mentioning that you don't need to use every color in the palette. Often, you can get by with just two or three, though you should really think through how they all work together and how readable they'll be when layered. A simple rule of thumb here is that contrast is your friend. Dark colors work well on light backgrounds, and light colors work best on dark backgrounds.

Spend some time in the Slide Sorter before you finish your presentation. By clicking the four squares at the bottom left of the presentation, you can take a look at multiple slides at once and consider how each works together. Alternatively, you can click "View" on the ribbon and select "Slide Sorter."

Are you presenting too much text at once? Move an image in. Could a series of slides benefit from a chart or summary before you move on to another point?

It's here that we have the opportunity to view the presentation from beyond the single-slide viewpoint and think in terms of how each slide fits, or if it fits at all. From this view, you can rearrange slides, add additional ones, or delete them entirely if you find that they don't advance the presentation.

The difference between a good presentation and a bad one is really all about preparation and execution. Those that respect the process and plan carefully---not only the presentation as a whole, but each slide within it---are the ones who will succeed.

This brings me to my last (half) point: When in doubt, just buy a template and use it. You can find these all over the web, though Creative Market and GraphicRiver are probably the two most popular marketplaces for this kind of thing. Not all of us are blessed with the skills needed to design and deliver an effective presentation. And while a pre-made PowerPoint template isn't going to make you a better presenter, it will ease the anxiety of creating a visually appealing slide deck.

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How to Deliver Effective Presentations

Last Updated: April 27, 2024 Fact Checked

This article was co-authored by Maureen Taylor . Maureen Taylor is the CEO and Founder of SNP Communications, a leadership communications company based in the San Francisco Bay Area. She has been helping leaders, founders, and innovators in all sectors hone their messaging and delivery for almost 30 years, and has worked with leaders and teams at Google, Facebook, Airbnb, SAP, Salesforce, and Spotify. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 582,826 times.

Delivering presentations is an everyday art form that anyone can master. To capture your audience's attention, present your information with ease and confidence. Act as if you are in a conversation with your audience, and they will pay attention to you. To get this level of fluency, write an engaging narrative, use more visuals than text in your slides, and practice, practice, practice.

Rehearsing Your Presentation

• Deliver your summary to them in friendly, direct language, as if you were telling the story to a friend in a bar.
• In fact, you can tell the story to a friend in a bar. However, telling a colleague over coffee can work just as well.
• Get them to tell you what their takeaway was. If they can summarize your message accurately, that's a good sign.

• Ask them to be your coach.
• Give them your presentation once or twice and let them ask you questions and give feedback.
• Ask them to point out moments that are dull or confusing.

• Write down what you're afraid of. What exactly worries you when you give a speech? Looking foolish? Being asked a hard question? Write down your exact fears, and then consider them each individually.
• Think about what you will do in each situation. For instance, if your fear is, "I'll forget what I'm saying," you can prepare a plan like, "If I forget what I'm saying, I'll pause, scan my notes, and find the next important point I need to make."
• Catch your negative thoughts, and calm them. If you think, "I'm going to get nervous and sweaty," replace it with, "I have important information to deliver and everyone is going to pay attention to that."

• Give yourself extra time if you plan to take questions, or if you anticipate lots of digressions.

• This doesn't mean sticking to a strict script every time. Instead, when you rehearse, improvise freely. Deliver your main points, but include quips and anecdotes that occur to you as you go. You'll remember the best ones when you actually deliver the presentation.

Delivering Your Presentation with Confidence

• Remind yourself that your audience likely can't see your nerves.
• Take a deep breath and exhale before you go on stage.

• If there are too many people to really see faces, just look boldly into the crowd.

• Move your hands as you speak. Don't wave them, as this will make you look nervous. Instead, try calmly gesturing with your palm out when you make a point. If you describe a shape, draw it in the air with your hands.

Crafting a Compelling Presentation

• Have a clear through line that runs through all parts of your presentation, leading to your main point.
• Include stories that put your listeners into a situation. Get their energy with tactile details (sound, sight, smell, taste, touch) and descriptions of an emotional state.
• Include moments of reflection in which you share how you felt or feel.

• As always with humor in a work setting, remember that humor varies widely between cultures. Avoid making any jokes that make fun of anybody's sex, gender, race, class, or ability. Remember to "punch up"—if your jokes take someone on, take on someone with more power than you, rather than less.
• If you get nervous, try starting your presentation with a simple joke or a funny story. It will put you and your audience at ease.

• Ask the crowd to consider something or imagine something, and hold a moment of quiet while they do.
• Interactive moments make great pivots from one section of your talk to another.

• Will these be experts, or newcomers to your ideas? If they're experts, you'll need to present them with specific, technical, and new ideas. If they're newcomers, plan to introduce them more generally to your topic, and avoid technical terms.
• Will audience members be on your side from the start, or will they need persuading?
• Will you have a large, faceless crowd, or a small group? If you're working with a small group, you can include them in parts of your presentation through questions, personal digressions, and conversations.

How Should You End a Presentation?

Expert Q&A

You Might Also Like

• ↑ http://firstround.com/review/This-Advice-From-IDEOs-Nicole-Kahn-Will-Transform-the-Way-You-Give-Presentations/
• ↑ https://www.student.unsw.edu.au/rehearse-your-presentation
• ↑ https://www.comm.pitt.edu/speech-anxiety
• ↑ https://www.unr.edu/writing-speaking-center/student-resources/writing-speaking-resources/speech-anxiety
• ↑ https://www.student.unsw.edu.au/speaking-audience
• ↑ https://www.toastmasters.org/resources/public-speaking-tips/gestures-and-body-language

About This Article

If you're worried about delivering an effective presentation, go over your notes again and make sure your presentation is telling a story with a distinct beginning, middle, and end. This type of structure will make it easier for people to follow along, and when you finish your presentation, they'll be more likely to remember what it was about! If you're still unsure, try practicing in front of other people before the big day. By rehearsing your presentation in advance, you'll not only feel more comfortable when you present it in front of an audience, but you can also get helpful feedback from your peers to make your presentation even better. Alternatively, if you're feeling a little nervous, identify what exactly you're afraid of happening during your presentation, and then come up with a plan for each scenario so you're less stressed about it. For example, if you're worried about forgetting what to say next, you could make a list of all the important points you need to make and have it with you during your presentation. For tips from our Communications co-author, like how to appear confident during a presentation, keep reading! Did this summary help you? Yes No

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How To Give An Effective Presentation (With Examples)

• What Is Figurative Language?
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Even if you have great ideas, nobody will listen if you don’t know how to give a compelling presentation. In your career, how you frame your ideas will be the key to influencing those who matter. Learn how to give a compelling presentation, and you’ll enjoy an advantage over the competition. Key Takeaways: Understand your purpose for presenting, structure your presentation in a logical manner, and prepare as much as possible. Remember to breathe during your presentation! This will help keep you calm and focused. Structure your presentation with a beginning, middle, and end. Keep your presentation as concise and clear as possible. In This Article    Skip to section How To Give A Presentation How to Structure Your Presentation Top Tips for Writing an Effective Presentation Sign Up For More Advice and Jobs How To Give A Presentation

Understand your purpose and environment. This is the first step to giving any effective presentation. You want to know what you are getting yourself into. Ask yourself:

Why am I giving this presentation? What are my reasons?

What am I trying to accomplish?

Who is my audience?

Where is my presentation going to be?

When is my presentation? How much time will I have to speak?

This information allows you to structure your presentation so that it remains relevant and appropriate. Once you understand the who, what, where, when, and why of your presentation, you can then begin to focus on the “how”.

Tell a story with a logical and engaging structure. Your presentation needs to connect with you audience. This means you need to incorporate the ancient art of story telling. You need to present your purpose in such a way that hooks your audience in, takes then on a journey, and concludes with some feeling of fulfillment.

Essentially, you need a beginning, a middle, and an end. Each point of your presentation should flow into the next. Each point should build off one another to manifest the purpose of your presentation. In most cases, this is some kind of argument or goal you are trying to accomplish. Your structure is the framework of establishing this argument or goal.

Practice and prepare. This ensures that you understand your material and you give yourself the chance to make changes ahead of time. Consider recording yourself to evaluate your performance and/or ask others to watch you practice. Do you research to make sure you have your information correct.

Also, do you research on the presentation environment. Know where you are going to speak and what resources you will have or need to bring. Nothing will be perfect, but the more you practice and prepare, the more equipped you are to handle challenges, such as feelings of performance anxiety or technical issues.

You may think practice and preparation will limit you, but in fact it frees you to be in the moment during your presentation.

Present (and remember to breathe). Be present and in the moment during your presentation. Remember to breathe. If you have practice and prepared enough, you will find most of what you need to do will come without thinking. Stay relaxed and work through each step of your presentation at a steady pace. Don’t rush yourself, nor ramble on some random tangent. Stick the points and keep moving forward.

Conclude and evaluate. Wrap everything up in a logical manner that hammers home your purpose. Then, you may or may not need to answer questions. Once you are done, congratulate yourself! Give yourself some time to reflect and consider what worked and what didn’t. Use this reflection to improve future presentations.

How to Structure Your Presentation

Every effective presentation uses an easy-to-follow structure that includes:

A compelling introduction.

The purpose of the introduction is to briefly sum up what you’re going to talk about and convey why the topic is relevant to the audience.

Make sure to:

Start with an attention-grabber. You need to make the audience feel invested in your presentation as early as possible.

There are a million different strategies to do this, such as:

Cite a shocking statistic. A surprising statistic makes the audience realize that they’re uninformed about the subject, inviting them to listen and learn more.

Tell a brief anecdote. Humans love stories. If you capture the audience’s emotional attention, then you’ll have their intellectual attention too.

Clearly convey what the subject of your presentation is.

After all effective presentations, the audience should be able to recall its core message clearly.

Body of evidence.

The body is where you present evidence to support the core message you stated in your intro.

Make sure that the body section of your presentation:

Split each argument into clearly distinct sections. Think back to a compelling TED talk or presentation you’ve watched. You can probably still recall the main points and arguments that were given.

Use rhetorical techniques . The reason that most effective presentations include many of the same elements is that they’re proven to work.

Use tools such as repetition to drive a point home.

Humans respond well to numbers and statistics. If you can quote a percentage or figure to highlight your point, then definitely take that opportunity.

Conclusion.

Use the conclusion to sum up your key takeaways.

You want to loop back to your original statement using what you said during the body of the presentation, but in a new and memorable way.

This is your last chance to make a lasting impression on the audience, so don’t just lazily repeat what you’ve already said.

Many presenters mistakenly treat the conclusion as an afterthought that’s added in as a custom. In fact, it’s probably one of the most important parts of your entire presentation.

Top Tips for Writing an Effective Presentation

Most compelling presentations follow several similar guidelines that hold true whether the audience is a large crowd or a few company administrators .

Here are a few of the most important ones to help you when writing your own presentation:

Use a short, easy-to-follow structure. Be concise. When watching the most effective presentations, it’s easy to identify the introduction, body, and conclusion.

This simple structure makes the presentation easy to comprehend while watching and similarly easy to recall afterward.

Limit the amount of clutter on each slide. Less is more when it comes to making a memorable presentation.

The end result of cramming paragraphs of compelling evidence into a slide is that nobody will process even a single line.

Many marketing experts recommend a six-word limit per slide.

Pay attention to design details. It’s often obvious to audiences from the first minute if a presentation is worth listening to or a complete snore.

This is often due to design decisions that can make or break the presentation. Make sure to use eye-pleasing:

Color schemes. Too much color contrast on a slide can distract from its contents. Too little can make the entire presentation seem boring and ignorable.

Fonts. Imagine how seriously you would take a presentation that uses the same fonts often used in second-grade classrooms.

Choose a font and size that are appropriate for your type of presentation and stick to them consistently throughout each slide.

Format. A single badly-pixelated image can make your entire presentation seem amateur and sloppy.

Practice your delivery . What’s on the screen is only half of the presentation; the other is the actual presenter .

Presentation delivery is composed of two key parts:

Vocal delivery. Research shows that effective speakers know how to appropriately vary the pitch, volume, and pace of their voices.

This isn’t just a gimmick and makes intuitive sense.

If a presenter raises their voice when emphasizing a key point, we assume that they must be confident in their message.

If a speaker pauses after delivering a shocking message, then their point seems more surprising and meaningful.

Research some popular presentations on the internet and observe the different ways that speakers employ their voices as a tool.

Body language . Our brains are wired to pay attention to body language when someone is speaking to us.

Even if someone makes a great point, a stiff posture and dead energy can easily distract from their message.

Of course, you don’t need to swing your arms around and go overboard.

Create “wow” moments. Think back to any memorable presentations you’ve watched. They’re probably memorable not because you remember the majority of their details, but because of one or two moments that really stood out.

A great example is Bill Gates’ 2009 TED talk about his foundation’s efforts to reduce the spread of malaria.

Gates started the presentation off by stating: “Now, malaria is, of course, transmitted by mosquitoes. I brought some here so you could experience this.”

He then promptly walked to the center of the stage and opened a small jar that contained non-infected mosquitos.

The presentation is well-remembered even a decade later because he captured everyone’s attention through surprise.

Polish multiple times. Don’t review your presentation once and call it a day. Perfection requires iteration.

A popular and effective approach is to start by outlining your ideas and structure to make sure you’re satisfied with the foundation.

From there, add in all your details and what you want to say. Don’t be afraid to end up with a messy, bloated monster of a presentation.

The next step is to polish your presentation down to the bare essentials. Examine what information is critical for your core message and what isn’t.

This step is often the most difficult, as it can be challenging to choose what information to eliminate to reach that target of six words per slide.

Practice in front of people. You can practice a million times in front of a mirror, but it still won’t prepare you for stepping in front of an actual crowd.

You need to become accustomed to confidently addressing a group of faces .

Use a remote. Using a remote to advance your slides allows you to face the audience at all times.

Prepare backup material. During the presentation, you’re going to discover that not everything you say is going to resonate with the audience.

Be genuine. Although you want your presentation to be polished and well-practiced, make sure to maintain a sense of authenticity when delivering it.

Use small moments of humor to make your message more memorable and interesting to listen to.

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Justin Parker is a dynamic and driven writing professional in advertising, film, and web-based content. He has over 10 years of experience as a professional writer in these realms, having written for commercials, music videos, feature screenplays, and content for Zippia. Justin holds a bachelor's of fine arts degree in film and television from the Savannah College of Art and Design.

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12 Crucial Tips To Develop Effective Presentation Skills

Learn how to create and deliver presentations that inspire and captivate an audience!

Crafting effective presentations is challenging. But growth happens by applying key effective presentation tips around strong narratives, visuals, speaking skills and adapting to listeners. With practice, lacklustre slideshows transform into inspiring speeches that captivate and motivate audiences powerfully.

Specifically, winning over people happens quickly if your introduction grabs their attention seamlessly. Suppose you compared graduation to a butterfly emerging, still learning to fly despite inexperience. Imagery around this common vulnerability connects groups emotionally . Or you could highlight recent workplace statistics that show the tough road ahead for graduates. This data underscores the urgency to prepare. Either approach engages minds to hear more. Classic storytelling does that powerfully.

Whether facing sceptical executives or colleagues hoping for fresh inspiration, applying proven frameworks leads to increased clarity, resonance and collective unity between all involved in forwarding constructive dialogues ultimately. That represents true presentation mastery in action.

Let’s explore effective presentation skills and what you can do to make your future presentation more effective.

1. Set the Stage

The opening moments of a presentation set the tone and capture the audience’s interest. Employing strategic techniques here makes an impactful first impression.

Engage listeners instantly by starting with a relevant anecdote, surprising statistic, quote, or rhetorical question focused on the idea behind the talk. Share an illustrative story showcasing why the subject matters. Use visual aids like images, videos, charts, or diagrams to complement your words. Structure the introduction crisply around three key points to convey the purpose rapidly.

Creating momentum from the start, emphasising significance, and establishing expectations keep the audience attentive and ready to hear more. Whether launching a 5-minute lightning pitch or a 2-hour seminar, the same principles enable any presenter to shine from their opening sentence. Wield these start techniques to command focus from the first slide.

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2. Tell a Compelling Story

Audiences emotionally connect with narratives . Blend personal stories into presentations to make points memorably. For example, open with an anecdote showcasing the idea’s genesis or share a customer’s experience illustrating pain points.

Choose illustrative examples featuring real people when possible. Vet anecdotes beforehand to hone timing and phrases, avoiding rambles. Practise fluid storytelling transitions tying narratives back to core arguments.

Weaving personalised accounts makes effective presentations that are relatable and engaging. Integrate facts with anecdotes using a narrative structure that focuses on relatability, emotional connection, challenges, solutions, and positive outcomes. This approach amplifies the impact by allowing audiences to see aspects of their own experiences reflected in the stories you tell. Use this method to create a strong bond and resonance with your audience.

Does your team need more support in storytelling? Then our Storytelling for Business In-House Training could be the right learning method for you.

3. Engage the Audience Psychologically

Even before taking the stage, get inside the hearts and minds of attendees . Ask – why are they here? What outcomes do they want? What objections or questions might they have?

Customise messaging and examples to resonate with given audiences’ backgrounds and knowledge levels. Weave in shared context around cultural events or local flair. Display empathy, addressing inherent needs and pain points. Feature diverse cultures representative of viewers in visuals to foster psychological safety.

You can also pepper strategic questions throughout presentations to continually re-engage listeners. Alternatively, have audience members introduce themselves or share relatable stories upfront to form connections. Or orchestrate small group discussions on key topics between segments.

Keeping presentations mentally stimulating enhances retention and impact. Structure content to feel like a captivating conversation rather than a sterile lecture. Lifting these psychological engagement techniques consistently yields more attentive, receptive crowds.

If you are looking for In-House Presentation Skills Training for a group or teams, please see our

4. Visualise Beyond Slides

While slides provide helpful talking point anchors , creative visuals fully immerse audiences, and infographics simplify complex data relationships. Product photos and video clips demonstrate functionality clearly. Customer journey maps reveal pain points.

Tailor visual formats to best communicate ideas, not just software defaults. Hand sketches’ rawness profoundly impacts. Physical props allow hands-on engagement. Printed design canvases facilitate notetaking. Whiteboard in real-time for flexibility.

Creatively transition between design elements and visuals , keeping viewers actively engaged. Thoughtfully displaying key concepts taps into visual learning styles, boosting comprehension. 

5. Optimise Timing and Pacing

Commanding an audience’s attention span hinges upon meticulously optimising cadence. Savvy presenters first gradually quicken the pace during opening passages, steadily building momentum before diving deeper into weighty details. This pulls listeners in rather than overwhelming them initially. Next, provide recaps highlighting key takeaways when transitioning between topics. Briefly summarising core concepts realigns focus, acting as a mental anchor point amidst churning tides of information.

Additionally, strategically sculpt the speech’s very rhythm over the presentation’s arc to further facilitate sustained engagement. Notably, quicken tempos during urgent sections to viscerally convey their immediacy but then slow back down while unpacking emotional moments, letting their subtle profundities fully resonate before advancing the underlying agenda. Regularly oscillating between such faster-paced peaks and contemplative valleys sustains active mental engagement, whereas monotonously rambling on in a steady state risks losing participants to daydreams.

Finally, establish consistent structural patterns within sections through judicious use of parallelism devices. State a problem, then smoothly bridge into unveiling its corresponding solution. Present a cause first, briefly building anticipation, then dramatically reveal the ensuing effect. Repeating key phrases refrains echoes concepts, drumming home core ideas through repetition’s power. Ultimately, words divorced from their delivery lack impact. Master not just the statements themselves but also the punctuated pacing applied to narrate ideas with intention.

6. Master Effective Body Language

Even speeches flawlessly scripted shall ring hollow, lacking authentic presentation delivery spark. Speakers must master subtle nonverbal elements projecting genuineness that captivates crowds. Frequently recording practice sessions allows for diagnosing body language, movement and facial expressions. Refining vocal tonality, strategically making eye contact and tailoring pace to reactions connect intellectually and emotionally.

Cascading one’s gaze evenly across full audiences signals engagement intimacy. Pausing amidst weighty statements affords gravity space to land impact. Leaning slightly forward telegraphs sharing mindspace up on the stage. Open palms foster inclusive energy when gesturing participating listeners to join imaginative journeys. Nodding along profound contributions validates two-way dialogue, building bonds.

Internalising advanced techniques sculpt ether until presentations themselves feel like conversations, mutually sparking both passive spectators and presenters alike into active idea exchanges to advance collective consciousness. Briefly expose obstacles overcome, demonstrating grit and tenacity, so speakers seem approachable as fellow travellers. Ever refine pacing and tone continuously based on listeners’ real-time responses using the crowd’s energy, arcing it back towards critical concepts. Polished nonverbal dynamics exponentially amplify intellectual and emotional resonance.

7. Embrace Silence and Pauses

Though counterintuitive initially, strategic silence profoundly punctuates ideas better than many words strung together might, giving audiences reflective space. Savvy presenters have long mastered employing intentional pauses, deftly drawing listeners inward to lean closer before resuming carefully crafted speech .

Pauses grant gravity time needed preceding pivotal revelations, building delicious anticipation. Subtly smiling throughout sustains atmospheric composure, conveying nonverbal confidence until unveiling impactful truths once tension peaks. Silent countdowns stretching to five landing punchlines create comedic peaks of mirth echoing louder for the contrast conjured.

Next-level techniques utilise the open canvas of silence to insert post-punchline comedic breathers. Allowing certain jokes spatial room for laughter cements organic engagement unspoiled by prematurely bursting in overly eager with next agenda items hustling onwards. Masterfully balancing the ebb and flow of rushing speech versus letting well-placed pauses land finds that golden ratio, keeping even restless listeners perpetually riveted.

8. Create Interactive Experiences

Beyond linear speeches, participation expands impact. Orchestrate think-pair-share discussions debriefing key topics in small groups. Distribute simple surveys polling perspectives on issues. Engage volunteers in roleplaying scenarios.

Further, captivate modern groups accustomed to entertainment rushes by gamifying interactivity. Set exciting countdown timers introducing friendly concept review competitions. Reward speedy, accurate responses publicly, praising high scorers’ impressive grasp. Empower crowds steering direction through unpredictable real-time voting pivots.

Moreover, recognising attendees themselves represents vast wisdom. Respectfully elicit personal stories or professional backgrounds contextually relevant. Validate and bridge diverse reactions into unified takeaways rather than judging binary rights or wrongs. Leaning into authentic dialogue fosters human connections impossible through rigid scripts alone.

9. Navigate Q&A Sessions Expertly

Savvy presenters wield post-speech Q&As , advancing agendas through audience-sourced questions. First, tactfully repeat inquiries aloud ensuring whole rooms hear exchanges. Validate curiosity before artfully bridging queries back towards key messages.

When facing irrelevant tangents, politely pivot proceedings by finding common ground. Note Interesting perspectives before redirecting groups. If asked overly advanced queries given contexts, offer a meeting separately later or commenting below articles online.

For combative remarks, defuse tensions through empathy and openness. Paraphrase objectors’ views non-judgmentally before gently noting seeming disagreements. Finally, conclude sessions positively highlighting progress made towards shared goals . Frame takeaways are lifting all towards wisdom.

10. Structure Presentations Effectively

Beyond sharp slides , structure proves paramount. The first limit points to three maximum per section, enabling simplicity. Next, strategically sequence arguments, building dramatic tension towards conclusions. Finally, end where you’ve begun circling back, bookending stories with palpable symmetry.

Conceptualise narrative flows mirroring fables, rising actions crescendoing into climatic pivots before denouements tie residual threads back into coherent tapestries. Early subtle setups allow insights to manifest naturally when pieces cascade together into collective comprehension within groups’ minds. Incrementally guide audiences along ever more intellectually rewarding journeys toward impressive finales, facilitating satisfying closures.

Also, balance coverage evenly across factors when viable to avoid lopsidedness skewing understanding. Paralleling sections foster illuminating juxtapositions underlining salience. Interconnecting commentaries smoothed between standalone segments unifies talks through elegant consistency, momentum and rhythm felt intrinsically from section to section.

11. Conclude with Impact

Final memorable impressions are formed in closing moments. Wrap up by deliberately employing impactful concluding tactics. First, restate the opening hook that originally grabbed interest while reminding audiences of the key ground covered. Echo meaningful phrases and examples shared earlier exhibiting perspectives collectively gained.

Next, clearly summarise 2-3 key takeaways, reinforcing core messages and insights for audiences to retain. celebrating any progress made so far. Encourage groups by applauding their time invested towards shared goals achieved up to this point. Outline beneficial next steps aligned with awakened potentials going forward beyond the presentation’s scope.

Then, unveil clear calls-to-action aligned with the shared vision promised early on. Outline possibilities awaiting activation by willing and ready participants committed to courageously enacting conferred wisdom as empowered changemakers.

12. Continuously Adapt and Refine Your Approach

Even experienced presenters should keep honing effective presentation skills, embracing an iterative growth mindset. Routinely request qualitative feedback from audiences on what resonated, including nonverbal dynamics noticed. Ask which sections are connected best and why.

Reviewing behind-the-scenes preparations often reveals impact optimisation opportunities. Analyse where pacing dragged, language confused, graphics missed the mark, or transitions lost listeners. Contrast weaknesses and strengths to reinforce positives while targeting areas for improvement.

Experiment with tailored delivery across mediums like intimate physical events or large-scale broadcasts. Consistently refine personal presentation style to channel messages powerfully.

Remember, presentations represent conceptual vessels, not destinations. Spotlight purpose and content rather than perfection. Value constructive feedback for incrementally mastering flexibility over time through openness and discernment, separating signal from noise constructively.

Impact Factory’s Presentation Training

Impact Factory spotlights years of delivering bespoke virtual, in-person, online or hybrid coaching unmatched transforming presenters worldwide. Experienced trainers employ engaging person-centred approaches, guiding many clients annually to commanding stage presence across diverse presentation contexts, from speeches to high-stakes boardroom pitches.

Specific courses include the classic Presentation Skills course (also available as tailored training ), Advanced Presentation In-House Training or course for refining sophisticated delivery, Storytelling for Business focused on impactful narrative, and PowerPoint for supplementing talks visually. Expert trainers transfer decades of field experience, distilling techniques that facilitate memorable speeches.

Reach out to our world-class team to learn more about current offerings matching your specific presentation goals and skill level needs.

Why should you not crowd your slides?

Cluttering slides is akin to overstuffing a suitcase: it becomes hard to find what you need. When slides are overloaded, key messages get lost in the shuffle. A minimalist approach focuses the audience’s attention on what truly matters, ensuring your main points stand out and are remembered.

What are the biggest mistakes people make when giving presentations?

Many presenters fall into traps like speaking to the slides instead of the audience, losing track of time, or wandering off-topic. Another common error is not rehearsing, which can lead to a lack of confidence or fluency during the presentation. Tailoring the content to resonate with your audience’s interests and background is crucial for a successful presentation .

Should you read slides when presenting?

Slides are a visual tool, not a teleprompter. Reading them word-for-word can make your presentation feel scripted and disengage your audience. Instead, use slides as a cue for discussing key points more expansively. This approach keeps your delivery natural and engaging, encouraging a more interactive and dynamic presentation experience.

Further Reading:

Here are resources to guide you in the right direction on your journey to effective presentation skills mastery:

• 5-Day Presentation with Impact Immersive – Are you serious about improving your skills and want to dive deep into proven techniques? Find out more about our intensive presentation skills training course.
• The Reason Why Your Workplace Presentation Skills Are So Important – Effective presentation skills are necessary in any modern workplace. Let’s explore all the ways they can be beneficial to you and your career.
• Benefits Of Presentation Training Courses – Do you want to build more effective presentation skills but are hesitant to join a course? Here’s how the training can help you.

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15 presentation tips for captivating your audience and commanding the room.

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Person speaking in front of audience

Public speaking can be a daunting task, especially when addressing a large audience. Whether you're giving a presentation in the boardroom or delivering a keynote speech at a conference, holding your audience's attention and maintaining command of the room is paramount. The ability to captivate your audience and leave a lasting impression not only enhances your message's impact but also builds your reputation as a confident and effective speaker.

Here, Forbes Coaches Council members share invaluable tips and strategies to help you conquer your fear of public speaking and ensure that your next presentation or speech is a resounding success.

1. Be Confident

Be grounded and confident to be yourself and then tell great stories. Use your voice and the stage to bring the stories alive. Your audience will connect to the emotion of the story but make sure that it is relevant for your audience and related to the topic. - Cath Daley , Cath Daley Ltd

2. Find A Way To Actively Engage The Audience

Be prepared with ways to get your audience engaged and keep their focus. Whether that's relating to your audience, telling a joke or asking questions, actively driving engagement will make for a more effective presentation or speech. - Luke Feldmeier , Online Leadership Training - Career and Leadership Accelerator for Engineers

3. Create An Emotional Connection

Creating an emotional connection with the audience and involving them in your session fosters active participation, and ensures your audience stays engaged throughout. This also serves to enhance your presence and to create memories that stay with them long after your presentation ends. - Kristin Andree , Andree Group

4. Put Your Unique Take Front And Center

Do you have something unexpected to say about your topic? Something that goes against the mainstream opinion in your industry or is maybe even slightly provocative? If so, putting your unique take front and center in the title and the beginning of your talk and explaining or resolving it later keeps your audience engaged and interested. - Micha Goebig , Go Big Coaching & Communications, LLC

5. Remember That The Audience Doesn't Know Your Planned Speech

No one wants to see you fail as a speaker. Remember that the focus shouldn't be on whether or not you can recall verbatim every word of your planned speech. The focus should be on how to connect to your audience with a few key points using a combination of storytelling and facts. - Sheri Nasim , Center for Executive Excellence

6. Adapt Your Language To The Audience

Talk about something they are interested in or include elements that will keep them interested. Start by asking why your topic matters to each and every one of them. Use language adapted to the audience. Keep the key messages to two or three maximum. Show them what you think and why you care about the topic. - Isabelle Claus Teixeira , Business and Human Development Consulting Pte Ltd

7. Try To Incorporate An Element Of Surprise

Engagement is the key to keeping the audience's attention. Invite participation, tell stories, walk around, have visuals, include humor, raise your voice and ask questions. Think of a comedian who points at someone in the audience: "Hey, you with the red shirt?" Everyone pays attention. What element of surprise can you present? - Susan Jordan, MBA, MSODL, PCC , Sphereshift Coaching and Consulting

8. Know Your Audience

Doing research ahead of time to ensure you're providing the subject matter in a personalized manner will keep their attention. The topic will dictate the necessary vibe. Based on that, providing opportunities for the group to engage, such as shouting out a word, raising a hand, etc., will also help maintain their interest. - Lindsay Miller , Reverie Organizational Development Specialists

9. Use The Problem-Agitation-Solution Approach

Don't just give a presentation — share a story. It must be a story-audience fit though. Use the P.A.S. — problem-agitation-solution — approach. Start with introducing a problem, follow by agitating the problem via telling a relevant anecdote and conclude by offering a solution by giving an audience a clear, direct way to avoid the pain and learn the lesson. - Alla Adam , Alla Adam Coaching

10. Tell The Audience What They Need To Hear

Instead of trying to figure out what to say, figure out what the audience wants and needs to hear. This shift in perspective allows you to tailor your speech in a way that keeps audiences actively engaged because it's good content that they want to hear. - Robin Pou , The Confident Leader

11. Go All In

To command your audience's attention you have to get into the spirit of what you're teaching and go all in without second-guessing yourself. People want to be led, but they'll be unwilling to follow someone who isn't confident in what they are communicating. - Arash Vossoughi , Voss Coaching Co.

12. Use A Compelling Opening

Start your speech/presentation with a compelling opening that grabs the audience's attention. This could be a surprising fact, a relevant story or a thought-provoking question. This initial engagement can help you establish a strong connection with the audience and set the stage for a captivating presentation. - Moza-Bella Tram , Moza-Bella LLC

Forbes Coaches Council is an invitation-only community for leading business and career coaches. Do I qualify?

13. Be Authentic

Connect deeply with your essence and purpose. Radiate authenticity. When you're centered in genuine passion and truth others feel it, creating an unspoken bond. It's not about performing; it's about being present and real and offering value from the heart. That's magnetic. - Anna Yusim, MD , Yusim Psychiatry, Consulting & Executive Coaching

14. Let Your Audience Talk

There is nothing worse than stealing everyone's craving for autonomy and speaking the whole time. The person who does the talking does the learning. So, give some autonomy to the audience. Let them talk. Even if it's thinking time and talking to themselves, or to their neighbor or table group. This gains trust and they will lean into what you have to say even more. - Alex Draper , DX Learning Solutions

15. Leverage Non-Verbal Cues

My top tip is to engage your audience through storytelling. A compelling narrative captures attention, evokes emotion and makes complex ideas more relatable. Additionally, use body language and eye contact effectively. These non-verbal cues can significantly enhance your connection with the audience. - Peter Boolkah , The Transition Guy

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Two locals give annual presentation remembering National Navajo Code Talkers Day

YUMA, Ariz. (KYMA, KECY) - Two locals gave their annual presentation recognizing National Navajo Code Talkers Day.

The Navajo Code Talkers were United States Marines known for serving in World War II, using their indigenous language as military code.

The enemy frequently intercepted communications at the time, hindering military plans and movements.

But the group of Navajo men could send thousands of messages without error, playing a critical role in the war's outcome.

"In 2008, we did meet several code talkers, have their autographs, and the books were so good. These people are getting forgotten and we need to make sure they don't get forgotten because they were so important in World War II."

Throughout the entirety of the war, the enemy was never able to crack the code.

Of the original 29 code talkers, only three are alive today and are all over 100 years old.

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Do You Have What It Takes to Give a Great Presentation?

• Michael Foley

Three skills anyone can learn.

Great presentations are all about how well you engage your audience. Here are three ways to do that:

• Be balanced: Strike the right balance between structure and improvisation during your presentation. Rather than preparing your content in a narrative form, take the time to segment it by topic. Leave room to respond to your audience’s immediate needs, even if that means going off script for a while.
• Be generous: You goal should be to offer your audience something of value. Let this  principle guide the content you choose to present.
• Be human: Rehearse to familiarize yourself with your content, but do not memorize it. If you go blank for a moment, don’t apologize and act flustered, just pause, take a breath, collect your thoughts and continue on. Your audience wants you to be relatable.

Have you ever seen a really great presentation? Honestly, they’re pretty rare.

• Michael Foley is an educator and coach, and founder of Clarity Centra l, a communications training and consulting firm based in Chicago. He is also an adjunct lecturer of leadership at the Kellogg Graduate School of Management at Northwestern University.

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How to Create a Successful Project Presentation

Written by: Unenabasi Ekeruke

You’ve spent time working on a project that could be a potential game-changer for your company or client. Now you’re buzzing to present it to your team, investors and other key stakeholders.

Creating and delivering project presentations can be nerve-racking and you probably have one question running through your mind.

How do you get the decision-makers to understand your project or secure their buy-in?

Considering that some companies have had about 12% of failed projects in the past year, you want to create presentations that are not only convincing but memorable.

With the right project presentation deck, you can win and keep your audience’s attention long enough to explain project details and why it’s sure to succeed.

Not sure how to create successful project presentations? We’ve got you covered.

This article will show you how to set project goals and create winning presentations that take your project to the next level.

Here’s a short selection of 8 easy-to-edit project presentation templates you can edit, share and download with Visme. View more templates below:

Let's get to it.

1 Set Goals for Your Project

Before you dive into the main details of your project presentation, you want to answer these questions:

• What is your project set out to achieve?
• Why is it important for you and your team to achieve your set goals?
• How do you plan to communicate your goals to your audience?

If you have to make long guesses before answering these questions, you’ve got a lot of work to do.  

Here’s what you should know. Beautiful or well-articulated project presentations aren’t a substitute for project planning. Without clear goals, your project is already set up to fail. And your investors might think, “why bother listening?” 

Many project managers tend to rush through the goal-setting phase, but we don't recommend this. That’s because you could be setting yourself up for failure.  

Once you clearly define your project goals, you can get stakeholders to buy into them. 

Now the question is, how do you set goals for your project and achieve them? One way to do that is by using the SMART goal setting method. 

Setting SMART Project Goals

SMART is an acronym that stands for S pecific, M easurable, A chievable, R elevant and T ime-Bound.  

SMART goals are a staple for planning and executing successful projects. It takes a deeper look into the finer details your audience care about, such as:

• Project plan and schedule,
• Project timelines,
• Milestones, 
• Potential roadblocks and more

For example, let's say your project aims to improve customer experience on web and mobile devices. Notice this example describes the end goal. But it doesn’t specify how you’ll work to enhance customer experience. 

Here’s how using SMART goals provides direction for your planned project. 

When setting your goals, be clear and specific about what you want to achieve in the end. 

A specific goal could be: “We want to build a responsive website and mobile app for our company to improve customer experience. This project will require inputs from our product design, software and marketing department”.

Measurable  

During your presentation, you'd have to answer questions like:

• What metrics will you use to determine if you meet the goal? 
• How will you know you’re on the right track? 

Having metrics in place will help you evaluate your project. Plus, you’d be able to monitor progress and optimize your project to achieve better results.

It doesn’t matter if you’re planning a short-term or long-term project. Ensure you set metrics and milestones that count towards your goal.

From our earlier example, a measurable goal could be to have: 

• Over 100,000 mobile app downloads on Google Playstore and Apple App Store. 
• A 20% bounce rate on your website and a 15% conversion rate on mobile and web. 

Attainable  

One of the most critical questions you want to ask during goal-setting is, “Can we achieve our set goal?” Do we have the resources to accomplish the goal within the available time frame? 

If the answer is no, then you’d have to consider what it would take to achieve those goals. This may require adjusting your goals or the resources needed to achieve your goal. 

Although it’s okay to be ambitious, you should also be realistic.  For example, getting 200,000 app downloads in one week could be overly ambitious if you’ve just launched your app. However, if you set out to achieve that goal in three months, that could make your project practicable. 

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Your project goals need to align with your broader business goals. Are your goals relevant to the growth and success of the company?  Are they worth allocating resources for?

For instance, if your company is B2B and doesn’t plan to expand to the B2C market, launching an e-commerce website would be an irrelevant goal. 

Time-Bound  

Regardless of your project type and size, you should set time frames. Setting target dates for deliverables creates a sense of urgency and motivates you to hit your goals. 

From our example above, a time-bound goal could be “We aim to achieve 100,000 mobile app downloads and a 15% conversion rate by the end of the fiscal year. Our company will launch the mobile app by Q3 with a robust marketing campaign that will run through the end of next fiscal year.”

Setting SMART goals doesn’t have to be a challenging task. Use the template below to set project goals that position your business for success. 

Communicate Project Goals to Your Team Members 

After you've set your goals, your team will play a key role in helping you achieve them. So you ensure they understand these things: 

• Why the project goals are in place
• What it's supposed to deliver for your business and customers
• How their role, team and department contributes to the success of the project

Unless you’re clear on this, the project can derail and move in all sorts of unwanted directions. 

Rather than slam the goals you’ve set on your team, make it a collaborative effort.  Spend time talking to your team and stakeholders about the project goals. 

Don't limit your communication to people within your department. You can reach out to people in other departments like sales, operations, finance, etc., to see how well your goals align with theirs. 

To give your team a better understanding, you can communicate your project goals in a variety of ways, including:  

• Visuals (videos, images, charts, infographics, etc.)
• Verbal presentation
• Documentations

By doing that, you’re sure to get their valuable feedback, buy-in and commitment to the project. Plus, getting your team on board with your project plan will up your chances of successful execution.

2 Lay Out Your Project Plan  

Once you’ve set your goals, the next big step is to outline how you'll achieve them. An excellent place to start is by organizing your project into an actionable plan and steps for execution. 

You might wonder why this step is important for creating a successful project presentation. 

Whether you’re planning a small or big project, writing a detailed plan, structure and layout puts everything into perspective. It eliminates vagueness and helps your audience grasp the project roadmap without missing the points.

Your project plan should contain the technical and non-technical project details. Therefore, you want to give yourself an edge by using a project presentation template that clearly explains all the activities and steps. 

Not only that, your presentation structure should be simple and easy to follow.

Depending on the project type, your plan could include key details such as:

• The goals and objectives you've outlined earlier
• Your project scope, methodology and framework
• Project milestones, deliverable and acceptance criteria
• Project schedule and timelines 
• Resources and budget estimates, etc. 

There's no hard and fast rule for laying out your project plan. However, if you want to create a memorable plan that will keep your audience engaged, you could break it down into three parts, including:

Introduction

• Conclusion and key takeaways

Your introduction should provide a brief overview of what you’re going to talk about and why it’s relevant to your audience. You could start by writing down the project name and the executive summary. 

Think of your executive summary as an abridged version of the project plan. 

If your audience read only your executive summary, would they have all the information they need about your project? If the answer is yes, your executive summary has served its purpose. 

The length of your executive summary will depend on what you intend to cover in your project plan.  However, we recommend keeping your executive summary one or two pages long.

You can include key information such as:

• Objectives of the project
• Key points of the project plan 
• Results, conclusions and project recommendations

Keep in mind that not everyone will have the time to dive into the details of your project plan.  

Having a snapshot of your project brings clarity to key stakeholders and collaborators. It also enables people who aren't actively involved in the project to understand it at a glance. 

Ready to create your own presentation in minutes?

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The body of your project plan is where you have the full project details and everything relevant to its success.

Here you can break your project into deliverables, tasks, milestones and schedules (start and end dates). 

Ensure you precisely define the resources you need to complete the project, including finances, team, time, technology, physical resources and more.

This is the part where you sum up your project plan with key takeaways. Your conclusion should include what you expect from your audience, including key action points and next steps.

Writing your intro, body and conclusion may sound like a lot of information. But instead of writing multiple pages of text, incorporating visuals can make your project presentations more effective.

By using images, videos, infographics and charts , you can capture all the vital information and help your audience understand your message better. 

Visme presentation templates are effective for visualizing different sections of your project plan. They are professionally designed and easy for anyone to craft high-quality project plans that keep their team on track. 

Use the project plan templates below to kickstart your project planning process.

3 Outline the Problem and Solution

You've just spent time crafting your project action plan. Now it’s time to communicate your project plan and goals with your audience.  

Project presentations are a lot like sales pitches. Whether you’re presenting your project plan to clients or creating a pitch deck for investors, your job is to keep your audience hooked right from the start till the end.

One of the most potent ways of grabbing your audience's attention is by highlighting their pain points. 

It’s not enough to have beautiful slides that showcase your amazing product features and project activities. 

Make sure you set up your project presentation to:

• Outline your audience pain points
• Emphasize how your project, product or service works to address their pain points
• Explain how they’ll benefit from using your product or investing in your project

In a nutshell, your audience should have a clear insight into how your project makes their life better. When they’re clear on this, they’ll most likely listen to the solutions you bring to the table and take the desired action.

Don’t make sweeping assumptions about your audience. 

If you’re looking to get them on board, dedicate a slide to discuss their problems and solutions. Make them understand how your project benefits them.

Not sure what your audience's pain points are? Go ahead and do these things:

• Run a persona survey or interview existing customers. This will help you build a data-driven user persona that you can use for all types of business and marketing decisions.
• Talk to your customer support and success team. They have close relationships with your customers, so they know their challenges and what they want. If they don’t know these things, do them a favor and create a customer success program . 
• Interact with your community, ask for feedback and involvement. The more you engage with your consumers, the more you understand their challenges, work toward solving and get them invested in your brand.
• Keeping an eye on relevant social media trends,  Twitter hashtags, Facebook trends 
• Join relevant online forums like Quora, Reddit, Stack Exchange, etc. 

RELATED: How to Write an Effective Presentation Outline

4 Keep Your Presentation Slides Short

When creating project presentations, prioritize quality over quantity. Be sure to keep your slides short and simple. When you do this, your audience will be glad you value their time. 

Remember, this isn’t the time to slam your audience with lengthy and irrelevant jargon. Instead, keep your slides on topics and hit the main points without the boring and unnecessary details.

Here’s why you need to keep your presentation brief:

• Concise presentation slides are not only powerful, but they are also memorable.
• Studies have shown that during project or business presentations, attention levels drop sharply after 30 minutes . By creating lengthy presentations, you risk losing your audience's attention halfway. 
• Nobody wants to sit and watch you flip tons of slides for hours. With shorter slides, you can capture your audience's attention and get them to focus on the message.
• Most people might have limited time or have short attention spans. So they’d want to quickly digest information and move on to the next best thing. 

How do you keep your project presentations short? 

• If your slide doesn’t add value to your presentation, it shouldn’t earn a spot on your deck.
• Supercharge your slide deck with captivating visuals that capture more information 
• Adopt proven methods for preparing your slide

For example, the 10/20/30 rule by Guy Kawasaki is one of the most popular methods used by experts. The rule recommends using ten slides for 20 minutes presentations (about two minutes per slide). It also specifies using a font size of at least 30 for text.

This will enable your audience to digest the messages on your screen while you’re talking. 

Keep in mind that this isn’t an iron-clad rule for presentation. There are other rules such as Pecha Kucha method , Takahashi method, Lessig method, etc. You can adapt any of these rules to suit your project presentation needs.

5 Use Less Text and More Visuals 

Another great way to keep your slides brief yet interesting is using less text and more visuals. 

Remember, your slide should aid your verbal presentation and not replace it. So you want to avoid crowding too much information on one slide. 

Cluttering your presentation with too much text could: 

• Overwhelm your audiences and bore them
• Shift your audience's attention to the text, making your presentation less effective.

Instead, use one slide to present each idea. Marketing guru Seth Godin recommends no more than six words per slide .

People retain more information when it’s presented in bite-size chunks and visuals. This applies to B2B, B2C audiences, project managers and corporate executives.

About 59% of business executives say they’d rather watch a video about a topic than read about it. Hence the need to supercharge your project presentation with compelling visuals that capture and bring your audience’s attention right where you want it. 

Steve Jobs’ MacWorld Keynote presentation in 2007 is an excellent example of how to enhance your presentation with compelling visuals. 

During the presentation, Steve Jobs used live and interactive visuals to show how the iPhone 1 works. 

Read on to learn more tips on creating engaging presentations that will wow your audience. 

With Visme's presentation maker , you can make stunning project presentations with a rich blend of text and compelling visuals. Hook your audience and inspire action with stellar project presentation templates like the one below. 

6 Use Quality Visuals, Diagrams and Presentation Aids

Visuals are important for making successful project presentations. Beyond grabbing the audience’s attention and keeping them engaged, viewers recall 95% of a message when presented in visual form. But when shared via text, they retain only about 10%. 

There are many types of visual aids you can use in your presentations, including:

• Graphs and charts
• Heat and choropleth maps
• Scatter plots 
• Screenshots and more

Using images and videos will up your chances of getting audience engagements and positive responses to your call-to-action (CTA).  

Gantt charts , whiteboard drawings and mind maps are ideal for visualizing early-stage project designs. You can use charts, diagrams, maps and trees to present the project architecture for technology-related projects. 

If you’re working on product development projects, consider adding sketches, flowcharts , models and prototypes to your slide. 

Pie charts are excellent for showing percentages. Vertical bar charts indicate changes over time, while horizontal bar charts help you compare quantities. 

Infographics are perfect for visualizing data and explaining complex information like market trends.

Here’s the interesting part. Visme has the tools you need for every job. The software allows you to add different visuals, infographics, charts and graphs to your deck and customize them to suit your needs. 

You can change design, text and background colors, add or remove legends, animate charts, etc. 

You can also use maps to represent geographic information. Or, use progress bars, thermometers, radials and widgets to visualize stats and figures as shown in the template below.

When adding visuals to your slide, don’t go overboard. Stick to a minimum of two images per slide. In addition, make sure your visuals are relevant to your project presentation.

While designing your presentation slides , always stick to high-quality visuals.  Blurry or low-resolution images or videos can be a major turn-off for viewers. 

With high-quality visuals, your presentations will be crisp and clear, even on large screens. 

The slide below is an excellent example of how to power your presentations with compelling visuals.

7 Pay Attention to Design 

Want to create impressive presentations that pop? If the answer is yes, you need to pay attention to your design details. Your design can make or break your project presentation. 

Whether you are an experienced designer or a novice, design tools like Visme give you an edge. You can create compelling presentation designs for your business in a few minutes.

The beautiful thing is that you don’t have to break the bank to make stunning project presentations. You'll find beautiful ready-made templates and millions of stunning royalty-free images for your slides. 

Here are tips you should consider while designing your slides.

Use the Right Color Combination 

If you want to make your presentations appealing, use color moderately. 

We get it; everyone loves color. But using too many colors can make your presentations look chaotic and unpleasant.

Your color choice can influence how your audience grasps and responds to your presentation. A general rule of thumb is to pick colors that evoke positive emotions in your audience. 

For example, warm colors like yellow, orange and red convey feelings of excitement and positivity. On the other hand, cool colors (blue, green and violet) reflect an aura of calmness. 

When combining colors, aim for a balanced color scheme. For example, if your slide or image background is dark, your text and design elements should have bright colors. This contrast will make your project presentation legible and visually appealing.

You can learn about color psychology and how to use it in your next presentation design by watching the video below. 

Use Clear and Consistent Typography 

Optimizing your typography can make a difference in how people perceive your message. So you want to make sure your slide looks organized, professional and sends the right message. 

Here’s how you can make this happen:

• Use fonts that embody the spirit of your brand
• Keep your text styles consistent throughout your presentation. We recommend you stick to a maximum of three fonts.
• Avoid fancy fonts and tiny text that strain the reader's eyes. Rather use fonts like Arial, Time News Roman, Calibri and other legible fonts suited for small and large screens. 
• Use a font size of at least 30 for the body text and 36 for titles.

In addition, remember to present your text using the color scheme we mentioned earlier. This will keep your text visible over your background. 

Take a look at this slide from one of our presentation templates. Notice how the design, fonts and color combination blends in to make the visuals pop. 

8 Start With a Presentation Template

Whether you’re a newbie or pro, creating project presentations that pack a punch can be time-consuming.

Let’s say you’ve got a deadline looming. You’d have to deal with writing your project outline, preparing your slide notes, designing your slides, sourcing and incorporating visuals and more. 

Handling these things from scratch could slow you down or make your presentations untidy. 

Using presentation templates could save you from all the stress. They help you make professional-looking project presentations fast and easy.

Since the slides are pre-designed, you’ll find a place to insert every possible piece of content you need. Be it a progress bar, chart, graph, table, video or image, the design is right there. 

All you need to do is type your content, input data or insert the image. And boom, your presentation is ready to go. 

In addition, using presentation templates offers brand consistency in terms of font, style, layout, colors and overall design. You can customize and share templates with your project team to keep your presentations uniform. 

The title and main body slide, image and chart layout and fonts are set in the template. Therefore formatting your slide becomes a breeze—no more messy or cluttered project presentations. 

Visme has a wide selection of templates designed to make your presentations shine. You’ll find millions of pixel-perfect graphics, icons, design elements and professionally designed templates for any purpose, industry and project type. 

Regardless of your skill level, you can customize your templates like the one below. Just add your content and your project presentations will be ready in a few minutes. 

9 Present Your Project Like a Pro

If you follow all the tips we shared above, you’ve probably got the perfect project presentation on paper.  Great stuff, but your job isn’t done yet. 

Your delivery is the final piece of the puzzle, and you’ve got to make it count. 

Here’s the thing. Your presentation could flop if the delivery isn’t convincing. Hence the need to plan your delivery and drive your message across with passion and enthusiasm. 

Here's how to deliver project presentations that leave an impact.

Practice Makes Perfect 

Did you know that Steve Jobs used to spend two days prepping for presentations? Yes, you read that right. 

Practice is one of the key steps to nailing your delivery. 

You can practice by reading out loud in your quiet space. While you’re at it, make audio and video recordings and watch them repeatedly.

Ask your friends and colleagues to serve as a test audience and give feedback on your presentation.

This run-through will help ensure your presentation captures the main points within the allotted time. It will also help you maintain the correct body posture during your project presentation. 

Make time to check if the equipment is working and get familiar with the settings and operations. This is especially important if you plan to use video or audio in your slides.

Start With a Strong Opening 

Your audiences could have short attention spans, so make those first moments count. With solid openings, you can hook your audience and set the mood for a successful presentation. 

Steve Jobs’ 2005 Stanford commencement speech at Stanford is an excellent example of having a solid opening. With over 4 million views on YouTube, it’s one of the most memorable and watched speeches in history.

Notice how he hooks the audience with powerful anecdotes about his life, beginning from dropping out of college. And then, he goes on to share the lessons he learned in his early days at Apple, losing his job in 1985 and reflections on death. 

Here’s how to make an excellent opening speech that grabs the audience’s attention and convinces them you’re worth listening to:

• Ask a question
• Tell a compelling story
• Share mind-blowing facts and statistics
• Show captivating video and visuals that spark curiosity 
• Open your presentation with humor 

Be sure to tailor your opening hook to your audience. To make this effective, it’d help to know about your audiences, including their likes, dislikes, cultural and ethical dispositions, etc.

If you want to learn more about making captivating presentation openings and more, read our guide on starting a presentation .

While presenting your project, focus on your audience’s needs. By doing this, you’ll build an emotional connection and drive action. 

However, don’t go overboard. Be genuine and focus on getting the points across to them. This way, you’ll gain their trust and build excitement about your project. 

Keep in mind that everything may not go as planned. It’s best to have backup materials and be flexible enough to make necessary adjustments. Preparing for unexpected events will give you more control over them.

End Your Presentation on a High Note

After you've delivered a fantastic presentation, make sure you wrap it up in a memorable way. Doing this will leave a lasting impression and nudge your audiences to take action. 

One way to end your project presentation is to use a powerful call to action. 

You can also tell memorable stories, summarize the main points and highlight compelling figures about the project. 

For example you can mention some really intriguing figures like: 

• Expected growth rate, return on investment and profit margin
• Potential company valuation in the next five to ten years. 
• Projected earnings and market position etc. 

The goal is to hype your audiences and stimulate them to take action.  

You can check out our other article to learn more about ending your presentation on a great note. 

Get To Work: Create Powerful Project Presentations With Visme

Creating a successful project presentation starts with setting your goals and having a clear plan to achieve them. It also requires crafting compelling content, paying attention to design and excellent delivery.  

If you’re going to close those deals, you need a solid pitch deck to explain your project details and why it will succeed. We recommend using an intuitive project presentation software like Visme . 

Visme is the perfect design tool for creating stunning and engaging project presentations .  With Visme, you’ll have access to a wide range of features and tools to help bring your project ideas to life.  

The tool has hundreds of presentation templates, design elements, font styles, built-in stock images and videos, data visualization tools and more to make your project presentation a hit.  You can download your design in different formats and share it across multiple social media channels. 

Now you have all the tips and tools for nailing your next project presentations. Go ahead and make it memorable with Visme's project presentation software.

Create beautiful presentations faster with Visme.

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About the Author

Unenabasi is a content expert with many years of experience in digital marketing, business development, and strategy. He loves to help brands tell stories that drive engagement, growth, and competitive advantage. He’s adept at creating compelling content on lifestyle, marketing, business, e-commerce, and technology. When he’s not taking the content world by storm, Unenabasi enjoys playing or watching soccer.

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