what is market research manager

Market Research Manager Job Description [Updated for 2024]

In the ever-evolving world of business, the role of a Market Research Manager has become more crucial than ever.

As market dynamics shift and consumer behaviors change, the demand for proficient professionals who can comprehend, analyze, and predict market trends escalates.

But let’s delve deeper: What’s truly expected from a Market Research Manager?

Whether you are:

• A job seeker trying to understand the depth of this role,
• A hiring manager outlining the perfect candidate,
• Or simply fascinated by the complexities of market research,

You’re in the right place.

Today, we are revealing a tailor-made Market Research Manager job description template, designed for easy posting on job boards or career sites.

Let’s dive straight into it.

Market Research Manager Duties and Responsibilities

Market Research Managers play a crucial role in guiding the marketing strategies of a company.

They use various research methodologies to collect and analyze data about customers, competitors and market trends to help companies make informed business decisions.

Their primary duties and responsibilities include:

• Developing and implementing research projects and methodologies
• Collecting data on consumers, competitors and market conditions
• Analyzing data using statistical software and interpreting results
• Conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments
• Creating reports and presenting findings to senior management
• Advising on how insights from research can inform business strategies
• Monitoring and forecasting market trends and advising on potential growth opportunities
• Managing research budgets and project schedules
• Coordinating with external agencies or vendors for the execution of research projects
• Ensuring compliance with data privacy laws and ethical standards in market research

Market Research Manager Job Description Template

We are seeking a detail-oriented and strategic Market Research Manager to help us understand our customers and market trends.

The Market Research Manager will be responsible for selecting the appropriate research methodology and supporting techniques to meet a defined business objective.

The successful candidate will be able to analyze qualitative data, trends, strategies and competition aiming at increasing competitiveness.

Your goal will be to help our company understand our customer needs and preferences and effectively communicate findings to the team to help guide our strategy and decision-making.

Responsibilities

• Design, plan and execute market research studies
• Analyze and interpret data to identify patterns and solutions
• Manage the entire research process, from developing methodology to presenting findings
• Stay fully informed on market trends and implement best practices
• Work with cross-functional teams to collect and interpret data
• Conduct competitive analysis and market segmentation
• Prepare and present reports using statistical software
• Ensure data quality and integrity
• Manage contractors and external research vendors

Qualifications

• Proven work experience as a Market Research Manager
• Experience with statistical analysis software
• Strong analytical and critical thinking skills
• Knowledge of data collection methods
• Experience in report writing and presenting
• Strong organizational and project management skills
• Excellent verbal and written communication skills
• BSc/BA in Marketing, Business Administration or relevant field
• MSc/MA will be a plus
• Health insurance
• Dental insurance
• Retirement plan
• Paid time off
• Professional development opportunities

Additional Information

• Job Title: Market Research Manager
• Work Environment: Office setting with options for remote work. Some travel may be required for research projects or conferences.
• Reporting Structure: Reports to the Director of Marketing
• Salary: Salary is based upon candidate experience and qualifications, as well as market and business considerations.
• Pay Range: $75,000 minimum to $130,000 maximum
• Location: [City, State] (specify the location or indicate if remote)
• Employment Type: Full-time
• Equal Opportunity Statement: We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
• Application Instructions: Please submit your resume and a cover letter outlining your qualifications and experience to [email address or application portal].

What Does a Market Research Manager Do?

A Market Research Manager plays a crucial role in helping companies understand what products people want, who will buy them, and at what price point they are willing to make a purchase.

They work across a variety of industries, from consumer goods to technology and healthcare.

They design and implement research studies, often through surveys, focus groups, or one-on-one interviews, to gather data on consumer behaviors, needs, and preferences.

They also analyze this data, identifying patterns and trends that can inform business strategies.

Market Research Managers work closely with other departments such as marketing, sales, and product development to ensure the insights they generate are translated into actionable strategies.

They are also responsible for presenting their findings to key stakeholders, including senior management and clients, often through written reports or presentations.

In some cases, Market Research Managers may be involved in monitoring competitors and market conditions to ensure their company maintains a competitive edge.

Their ultimate goal is to provide the insights and intelligence necessary for their company to make informed, data-driven decisions.

Market Research Manager Qualifications and Skills

A proficient Market Research Manager should possess the following skills and qualifications:

• Extensive knowledge of research methodologies, data analysis techniques, and market segmentation to effectively carry out market research tasks.
• Exceptional analytical skills to interpret complex market data and translate it into understandable and usable information for the business.
• Strong communication and presentation skills to convey research findings and insights effectively to stakeholders and team members.
• Proficiency in statistical analysis software and databases to gather and analyze data.
• Excellent problem-solving skills to identify business needs and develop effective research strategies to address them.
• Strong project management skills to oversee and manage multiple research projects simultaneously and ensure they are completed on time and within budget.
• Good interpersonal skills to work with a diverse team of analysts, statisticians, and other professionals.
• Attention to detail to ensure accuracy and reliability of research findings and insights.
• Knowledge of current market trends and ability to forecast future trends based on collected data.

Market Research Manager Experience Requirements

Market Research Managers typically require a significant amount of experience in market research or related fields.

Entry-level candidates may have 2 to 3 years of experience, often through roles like Market Research Analyst or Data Analyst, where they learn about data collection, analysis, and reporting.

Intermediate-level candidates usually have 4 to 6 years of experience and will have honed their skills in areas such as trend identification, competitive analysis, and customer behavior understanding.

At this level, they may have begun to oversee junior analysts and manage small research projects.

Candidates for Market Research Manager positions generally have more than 7 years of experience and have developed a deep understanding of market research methodologies and tools.

They are expected to have project management skills and the ability to lead a team of researchers.

In addition to their professional experience, they often hold a bachelor’s degree in Marketing, Business Administration, Statistics, or a related field.

Many also possess a master’s degree or other advanced qualification in a relevant discipline.

It is also beneficial for Market Research Managers to have experience in the industry in which they are working, as this will provide them with specific insights that can be valuable in their research.

Market Research Manager Education and Training Requirements

Market Research Managers typically require a bachelor’s degree in marketing, business, statistics, or a related field.

They should have a strong background in research methodologies, data analysis, and understanding of consumer behavior.

Knowledge of statistical software and expertise in both qualitative and quantitative research are also crucial for this role.

Further education, such as a Master’s degree in Marketing Research or related field is often preferred or required for more senior positions.

This higher level of education often indicates a deep understanding of market trends, competitive analysis, and complex data interpretation.

Some Market Research Managers may also pursue professional certifications such as Professional Researcher Certification (PRC) from the Insights Association.

This certification recognizes the skills and knowledge of market research professionals, enhancing their credibility in the field.

Continuous learning is important in this role, as market research tools and techniques continually evolve.

Therefore, regular training and updates in statistical software and research methodologies are also essential.

Market Research Manager Salary Expectations

A Market Research Manager earns an average salary of $81,402 (USD) per year.

However, this figure can fluctuate depending on factors such as individual experience, the industry in which they work, their level of education, and the geographical location of their employment.

Market Research Manager Job Description FAQs

What skills are important for a market research manager.

Market Research Managers need strong analytical skills to interpret complex data and draw accurate conclusions.

Communication skills are essential for presenting information to clients and team members.

They also need good project management skills to oversee research projects from start to finish, ensuring they are completed on time and within budget.

What qualifications does a Market Research Manager need?

A bachelor’s degree in marketing or a related field is typically required for this role.

Some employers prefer candidates with a master’s degree in marketing research or a related discipline.

Professional experience in market research or a related field is also important.

Some positions may require specific knowledge of a certain industry.

What should you look for in a Market Research Manager’s resume?

Look for a combination of education, experience, and skills.

A good Market Research Manager should have a degree in a related field and several years of experience in market research.

Look for experience with both quantitative and qualitative research methods.

They should also have experience managing projects and teams.

Skills to look for include data analysis, communication, and project management.

What qualities make a good Market Research Manager?

A good Market Research Manager is detail-oriented, analytical, and curious.

They have a keen interest in understanding consumer behavior and trends.

They are good at managing time and resources, and they work well under pressure.

They also have strong communication skills to effectively share their findings with clients and colleagues.

Is it difficult to hire a Market Research Manager?

Hiring a Market Research Manager can be challenging because the role requires a unique blend of analytical and managerial skills.

They not only need to understand complex data, but also manage teams and projects effectively.

Therefore, finding a candidate with the right combination of skills, experience, and education can be a complex task.

And there you have it.

Today, we’ve unveiled the truth behind the role of a market research manager .

It’s not just about crunching numbers.

It’s about shaping the business landscape, one piece of data at a time.

With our detailed market research manager job description template and real-world examples, you’re ready to take the leap.

But why limit yourself?

Go further with our job description generator . It’s your ticket to creating precise job listings or refining your resume to perfection.

Every data point tells a story about the bigger market.

Let’s shape the business world. Together.

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What is a Market Research Manager ?

A Market Research Manager is a professional who is responsible for conducting research and analyzing data in order to understand consumer behavior and market trends. This information is then used to inform decisions related to product development, marketing, and overall strategic planning within a company. The role of a Market Research Manager is to gather and interpret data, identify key insights, and present findings to key stakeholders within an organization. They also play an important role in identifying potential new market opportunities and assessing the competitive landscape. The work of a Market Research Manager often involves both qualitative and quantitative research methods. This might include conducting surveys, focus groups, and interviews, as well as analyzing data from secondary sources such as sales figures, industry reports, and online data. The ability to use analytical tools and software, such as Excel and SPSS, is also important for this role. Overall, the role of a Market Research Manager is essential for any company looking to make informed decisions about the direction of their business. They play a key role in helping to identify new opportunities and assess the competitive landscape, and their work is essential for the development of effective marketing and product strategies.

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Market Research Manager Job Description Template

Job overview.

We are seeking a highly motivated and results-driven Market Research Manager to join our dynamic team. The successful candidate will play a crucial role in providing valuable insights and market intelligence to inform business strategies and drive growth. As a Market Research Manager, you will lead market research projects and work closely with cross-functional teams to ensure their successful execution.

Market Research Manager Responsibilities & Duties

• Develop and execute market research plans to gather insights and information on target markets, customer preferences, and industry trends.
• Analyze market research data to identify key trends, opportunities, and challenges.
• Collaborate with cross-functional teams to identify research needs and recommend market research initiatives.
• Present market research findings and recommendations to stakeholders, including senior management.
• Stay up-to-date with industry trends and advancements in market research methods and technologies.
• Manage and mentor a team of market research professionals.

Market Research Manager Qualifications & Skills

• Master's degree in market research or a related field.
• Experience in a leadership role, managing a team of market research professionals.
• Expertise in market research methodologies, including survey design and data analysis.
• Knowledge of market research technologies and tools, such as data visualization software and online survey platforms.
• Bachelor's degree in market research, statistics, business, or a related field.
• 5+ years of experience in market research, with experience leading research projects and teams.
• Strong analytical skills and experience with data analysis software and tools.
• Excellent communication and presentation skills, with the ability to present complex information in a clear and concise manner.
• Ability to work independently and as part of a team in a fast-paced, deadline-driven environment.

Ready to post a job using this template?

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Market research is a cornerstone of all successful, strategic businesses. It can also be daunting for entrepreneurs looking to launch a startup or start a side hustle . What is market research, anyway? And how do you…do it?

We’ll walk you through absolutely everything you need to know about the market research process so that by the end of this guide, you’ll be an expert in market research too. And what’s more important: you’ll have actionable steps you can take to start collecting your own market research.

What Is Market Research?

Market research is the organized process of gathering information about your target customers and market. Market research can help you better understand customer behavior and competitor strengths and weaknesses, as well as provide insight for the best strategies in launching new businesses and products. There are different ways to approach market research, including primary and secondary research and qualitative and quantitative research. The strongest approaches will include a combination of all four.

“Virtually every business can benefit from conducting some market research,” says Niles Koenigsberg of Real FiG Advertising + Marketing . “Market research can help you piece together your [business’s] strengths and weaknesses, along with your prospective opportunities, so that you can understand where your unique differentiators may lie.” Well-honed market research will help your brand stand out from the competition and help you see what you need to do to lead the market. It can also do so much more.

The Purposes of Market Research

Why do market research? It can help you…

• Pinpoint your target market, create buyer personas, and develop a more holistic understanding of your customer base and market.
• Understand current market conditions to evaluate risks and anticipate how your product or service will perform.
• Validate a concept prior to launch.
• Identify gaps in the market that your competitors have created or overlooked.
• Solve problems that have been left unresolved by the existing product/brand offerings.
• Identify opportunities and solutions for new products or services.
• Develop killer marketing strategies .

What Are the Benefits of Market Research?

Strong market research can help your business in many ways. It can…

• Strengthen your market position.
• Help you identify your strengths and weaknesses.
• Help you identify your competitors’ strengths and weaknesses.
• Minimize risk.
• Center your customers’ experience from the get-go.
• Help you create a dynamic strategy based on market conditions and customer needs/demands.

What Are the Basic Methods of Market Research?

The basic methods of market research include surveys, personal interviews, customer observation, and the review of secondary research. In addition to these basic methods, a forward-thinking market research approach incorporates data from the digital landscape like social media analysis, SEO research, gathering feedback via forums, and more. Throughout this guide, we will cover each of the methods commonly used in market research to give you a comprehensive overview.

Primary vs. Secondary Market Research

Primary and secondary are the two main types of market research you can do. The latter relies on research conducted by others. Primary research, on the other hand, refers to the fact-finding efforts you conduct on your own.

This approach is limited, however. It’s likely that the research objectives of these secondary data points differ from your own, and it can be difficult to confirm the veracity of their findings.

Primary Market Research

Primary research is more labor intensive, but it generally yields data that is exponentially more actionable. It can be conducted through interviews, surveys, online research, and your own data collection. Every new business should engage in primary market research prior to launch. It will help you validate that your idea has traction, and it will give you the information you need to help minimize financial risk.

You can hire an agency to conduct this research on your behalf. This brings the benefit of expertise, as you’ll likely work with a market research analyst. The downside is that hiring an agency can be expensive—too expensive for many burgeoning entrepreneurs. That brings us to the second approach. You can also do the market research yourself, which substantially reduces the financial burden of starting a new business .

Secondary Market Research

Secondary research includes resources like government databases and industry-specific data and publications. It can be beneficial to start your market research with secondary sources because it’s widely available and often free-to-access. This information will help you gain a broad overview of the market conditions for your new business.

Identify Your Goals and Your Audience

Before you begin conducting interviews or sending out surveys, you need to set your market research goals. At the end of your market research process, you want to have a clear idea of who your target market is—including demographic information like age, gender, and where they live—but you also want to start with a rough idea of who your audience might be and what you’re trying to achieve with market research.

You can pinpoint your objectives by asking yourself a series of guiding questions:

• What are you hoping to discover through your research?
• Who are you hoping to serve better because of your findings?
• What do you think your market is?
• Who are your competitors?
• Are you testing the reception of a new product category or do you want to see if your product or service solves the problem left by a current gap in the market?
• Are you just…testing the waters to get a sense of how people would react to a new brand?

Once you’ve narrowed down the “what” of your market research goals, you’re ready to move onto how you can best achieve them. Think of it like algebra. Many math problems start with “solve for x.” Once you know what you’re looking for, you can get to work trying to find it. It’s a heck of a lot easier to solve a problem when you know you’re looking for “x” than if you were to say “I’m gonna throw some numbers out there and see if I find a variable.”

How to Do Market Research

This guide outlines every component of a comprehensive market research effort. Take into consideration the goals you have established for your market research, as they will influence which of these elements you’ll want to include in your market research strategy.

Secondary Data

Secondary data allows you to utilize pre-existing data to garner a sense of market conditions and opportunities. You can rely on published market studies, white papers, and public competitive information to start your market research journey.

Secondary data, while useful, is limited and cannot substitute your own primary data. It’s best used for quantitative data that can provide background to your more specific inquiries.

Find Your Customers Online

Once you’ve identified your target market, you can use online gathering spaces and forums to gain insights and give yourself a competitive advantage. Rebecca McCusker of The Creative Content Shop recommends internet recon as a vital tool for gaining a sense of customer needs and sentiment. “Read their posts and comments on forums, YouTube video comments, Facebook group [comments], and even Amazon/Goodreads book comments to get in their heads and see what people are saying.”

If you’re interested in engaging with your target demographic online, there are some general rules you should follow. First, secure the consent of any group moderators to ensure that you are acting within the group guidelines. Failure to do so could result in your eviction from the group.

Not all comments have the same research value. “Focus on the comments and posts with the most comments and highest engagement,” says McCusker. These high-engagement posts can give you a sense of what is already connecting and gaining traction within the group.

Social media can also be a great avenue for finding interview subjects. “LinkedIn is very useful if your [target customer] has a very specific job or works in a very specific industry or sector. It’s amazing the amount of people that will be willing to help,” explains Miguel González, a marketing executive at Dealers League . “My advice here is BE BRAVE, go to LinkedIn, or even to people you know and ask them, do quick interviews and ask real people that belong to that market and segment and get your buyer persona information first hand.”

Market research interviews can provide direct feedback on your brand, product, or service and give you a better understanding of consumer pain points and interests.

When organizing your market research interviews, you want to pay special attention to the sample group you’re selecting, as it will directly impact the information you receive. According to Tanya Zhang, the co-founder of Nimble Made , you want to first determine whether you want to choose a representative sample—for example, interviewing people who match each of the buyer persona/customer profiles you’ve developed—or a random sample.

“A sampling of your usual persona styles, for example, can validate details that you’ve already established about your product, while a random sampling may [help you] discover a new way people may use your product,” Zhang says.

Market Surveys

Market surveys solicit customer inclinations regarding your potential product or service through a series of open-ended questions. This direct outreach to your target audience can provide information on your customers’ preferences, attitudes, buying potential, and more.

Every expert we asked voiced unanimous support for market surveys as a powerful tool for market research. With the advent of various survey tools with accessible pricing—or free use—it’s never been easier to assemble, disseminate, and gather market surveys. While it should also be noted that surveys shouldn’t replace customer interviews , they can be used to supplement customer interviews to give you feedback from a broader audience.

Who to Include in Market Surveys

• Current customers
• Past customers
• Your existing audience (such as social media/newsletter audiences)

Example Questions to Include in Market Surveys

While the exact questions will vary for each business, here are some common, helpful questions that you may want to consider for your market survey. Demographic Questions: the questions that help you understand, demographically, who your target customers are:

• “What is your age?”
• “Where do you live?”
• “What is your gender identity?”
• “What is your household income?”
• “What is your household size?”
• “What do you do for a living?”
• “What is your highest level of education?”

Product-Based Questions: Whether you’re seeking feedback for an existing brand or an entirely new one, these questions will help you get a sense of how people feel about your business, product, or service:

• “How well does/would our product/service meet your needs?”
• “How does our product/service compare to similar products/services that you use?”
• “How long have you been a customer?” or “What is the likelihood that you would be a customer of our brand?

Personal/Informative Questions: the deeper questions that help you understand how your audience thinks and what they care about.

• “What are your biggest challenges?”
• “What’s most important to you?”
• “What do you do for fun (hobbies, interests, activities)?”
• “Where do you seek new information when researching a new product?”
• “How do you like to make purchases?”
• “What is your preferred method for interacting with a brand?”

Survey Tools

Online survey tools make it easy to distribute surveys and collect responses. The best part is that there are many free tools available. If you’re making your own online survey, you may want to consider SurveyMonkey, Typeform, Google Forms, or Zoho Survey.

Competitive Analysis

A competitive analysis is a breakdown of how your business stacks up against the competition. There are many different ways to conduct this analysis. One of the most popular methods is a SWOT analysis, which stands for “strengths, weaknesses, opportunities, and threats.” This type of analysis is helpful because it gives you a more robust understanding of why a customer might choose a competitor over your business. Seeing how you stack up against the competition can give you the direction you need to carve out your place as a market leader.

Social Media Analysis

Social media has fundamentally changed the market research landscape, making it easier than ever to engage with a wide swath of consumers. Follow your current or potential competitors on social media to see what they’re posting and how their audience is engaging with it. Social media can also give you a lower cost opportunity for testing different messaging and brand positioning.

SEO Analysis and Opportunities

SEO analysis can help you identify the digital competition for getting the word out about your brand, product, or service. You won’t want to overlook this valuable information. Search listening tools offer a novel approach to understanding the market and generating the content strategy that will drive business. Tools like Google Trends and Awario can streamline this process.

Ready to Kick Your Business Into High Gear?

Now that you’ve completed the guide to market research you know you’re ready to put on your researcher hat to give your business the best start. Still not sure how actually… launch the thing? Our free mini-course can run you through the essentials for starting your side hustle .

About Mary Kate Miller

Mary Kate Miller writes about small business, real estate, and finance. In addition to writing for Foundr, her work has been published by The Washington Post, Teen Vogue, Bustle, and more. She lives in Chicago.

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How to Become a Market Research Manager

Step 1: Understand the job description and responsibilities of a Market Research Manager

What does a market research manager do.

A Market Research Manager manages market research efforts for the organization. Sets policies and practices for gathering research on market conditions, competitors and consumer trends. Being a Market Research Manager analyzes and presents gathered research to sales, research and development, and management. Requires a bachelor's degree in area of specialty. Additionally, Market Research Manager typically reports to a head of a unit/department. The Market Research Manager manages subordinate staff in the day-to-day performance of their jobs. True first level manager. Ensures that project/department milestones/goals are met and adhering to approved budgets. Has full authority for personnel actions. Extensive knowledge of department processes. To be a Market Research Manager typically requires 5 years experience in the related area as an individual contributor. 1 to 3 years supervisory experience may be required.

Market research managers give advertising directors focus, and help lead successful marketing efforts.

Market research managers help teams to define the goals of a product or service, and allow marketers to see how those goals fit into the bigger picture of the marketplace.

They head up teams of both qualitative and quantitative researchers, gathering information about a market segment and reporting that data to creative marketing managers.

In this case, the manager might be responsible for assembling a large cross section of the population who can watch the ad to determine whether it conveys a good message about the brand or to determine whether it entices them to purchase the product.

A market research manager who works for a television network may also assemble focus groups to determine whether a pilot show receives laughs and good reviews or whether the market as a whole will respond poorly to it.

Step 2: Learn best tips to become a Market Research Manager

Best tips for those who want to become a market research manager.

Here are some tips to become a Market Research Manager.

Use a balance of qualitative and quantitative information.

Comprehend secondary information sources effectively.

Seek continuous learning, self education, and networking opportunities.

Choose visuals over text to present your foreign market research.

Choose Quantitative or Qualitative Data or Both.

Step 3: View best colleges and universities for Market Research Manager

Best colleges and universities for market research manager.

• Butler University
• Carroll College
• Cooper Union
• High Point University
• Princeton University
• Providence College

Step 4: Think about whether is it worth to be a Market Research Manager

Is being a market research manager worth it.

Were growing, and we encourage you to apply! Apples WW Product Marketing team is looking for a leader with vision in market Research to support the insights needs of our key B2B verticals.

This position will own the consumer research and analytics practice and lead all aspects of the design, strategy, implementation and communication in.

Using current and new data sources and techniques, you will lead data reporting for Market Research that drives brand/product performance and potential.

You have 10+ years of experience leading consumer and market research, delivering insights, and optimizing across a wide variety of product categories and developing businesses.

You have a multidisciplinary background in insights across the complex spectrum of hybrid qualitative and quantitative research including new methodologies such as AI.

Step 5: Prepare relevant skills for being a Market Research Manager

What skills do you need to be a market research manager.

A manager is often judged based on the success of their team and those working below them, as such, many skills are needed.  Success in this role depends on a critical ability in the following: Competitor Analysis, Market Analysis, Market Research.  Experience in the following is fundamental to this role: General Data Analysis Software.  Skills may vary from job-to-job, but these skills are the ones most commonly associated with this role.

Market research managers are highly analytical, and have developed research skills for a number of years in lower level positions.

5+ years of relevant work experience within market research.

Have a proven ability and expertise in insight generation with over 5 years’ experience in market research (preferably with agency experience).

Experience of designing and running research programs, including web-based questionnaires (ConfirmIT experience particularly advantageous) and undertaking analysis.

At least 5 years’ relevant experience working in lower level or similar positions in applied market research or customer insights roles including at least 1 years’ experience at the Manager level.

Step 6: View average salary for Market Research Manager

How much does a market research manager make.

The average salary range for a Market Research Manager is from $114,874 to $141,298. The salary will change depending on your location, job level, experience, education, and skills.

Average salary for Market Research Manager jobs

• Market Research Supervisor
• Market Research Analyst I
• Market Research Analyst II
• Market Research Analyst III
• Entry Market Research Analyst
• Intermediate Market Research Analyst
• Senior Market Research Analyst

Step 7: Find relevant Market Research Manager jobs, and apply.

Looking for market research manager jobs.

Here are some Market Research Manager jobs in the United States.

Step 8: Explore Career Path of Market Research Manager

Market Research Manager

Job description overview.

A Market Research Manager is responsible for gathering, analyzing and interpreting data to help companies make informed decisions. This involves designing and implementing research studies, analyzing market trends and utilizing statistical tools to gather and interpret data. A Market Research Manager job description often includes creating surveys, collecting information on consumer behavior and preferences, and conducting focus groups to better understand target audiences. Additionally, they use software tools and databases to analyze large amounts of data and develop reports with recommendations for companies on how to improve their products or service offerings. A Market Research Manager also collaborates with other teams such as advertising, sales and product development to provide insights that guide future strategies. Strong communication skills, attention to detail, and knowledge of market research methodologies are essential for this role.

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Table of contents, job duties and responsibilities.

• Conducting market research to gather data on target audiences, competition, and trends.
• Analyzing research findings to identify patterns, opportunities, and areas for improvement.
• Using data analysis tools to create reports and presentations to share with stakeholders.
• Collaborating with other teams and departments to ensure research aligns with business goals.
• Developing research plans and budgets to meet specific needs and goals.
• Staying updated on market trends, technologies, and industry developments to inform research strategies.
• Managing relationships with research vendors and consultants.
• Ensuring compliance with industry regulations and ethical guidelines for research.
• Communicating research insights and recommendations to executives and other decision-makers.
• Using research insights to inform marketing strategies, campaigns, and product development.

Experience and Education Requirements

A Market Research Manager is a critical role in the Marketing industry. For this position, both academic education and work experience are necessary. Market Research Managers usually hold a Bachelor's Degree in Marketing, Business Administration, Mathematics, Statistics, or a similar field. Additionally, they need to have experience in the Marketing industry, often in Market Analysis or Research. The experience should cover skills such as research methods, data analysis, and strategic planning. They must also have excellent communication skills, since they will be dealing with clients, colleagues, and senior managers. A typical market research manager works for advertising agencies, consulting firms, or large businesses.

Salary Range

If you're wondering about Market Research Manager salary range, it varies depending on the location, experience, and company size. In the United States, the expected salary range for a Market Research Manager is between $65,000 to $120,000 per year, with an average salary of $90,000. However, this salary can increase up to $140,000 or more for senior-level managers in larger organizations. 

In other countries, such as Canada and the United Kingdom, the salary range is quite similar to the United States, with an average of $70,000 to $100,000 per year. In Australia, a Market Research Manager can expect to make around AU$100,00 per year.

According to Glassdoor, the average base pay for Market Research Manager is $76,066 per year, while Indeed suggests the average salary is $92,042 per year. 

• Glassdoor: https://www.glassdoor.com/Salaries/market-research-manager-salary-SRCH_KO0,24.htm
• Indeed: https://www.indeed.com/career/market-research-manager/salaries
• Payscale: https://www.payscale.com/research/US/Job=Market Research Manager/Salary

Career Outlook

A career as a Market Research Manager in the marketing industry is a promising one. The market research industry in the US is projected to grow by 18.9% between 2020 and 2028, according to the Bureau of Labor Statistics. This is due to the increasing need for businesses to understand their customers and make informed decisions. Market Research Managers analyze market trends, gather data and create reports that help businesses make informed decisions. They also help in developing marketing strategies for businesses. Thus, they play a critical role in the success of any business. As technology advances, there will be even more opportunities for those in the market research field. Therefore, it is a growing field with plenty of room for advancement.

Frequently Asked Questions (FAQ)

Q: What does a Market Research Manager do?

A: A Market Research Manager is responsible for planning, coordinating, and executing research activities to gather and analyze data on markets, competitors, and consumer demographics.

Q: What skills do Market Research Managers need?

A: Market Research Managers need to have excellent analytical skills, be detail-oriented, and have strong communication and collaboration abilities. They also require knowledge of statistics and research methodologies.

Q: What tools do Market Research Managers use?

A: Market Research Managers use a range of tools, including surveys, focus groups, data mining, and statistical analysis software, to collect and analyze data. They also utilize CRM tools to manage and analyze customer data.

Q: What industries employ Market Research Managers?

A: Market Research Managers can find work in a variety of industries, including consumer goods, technology, healthcare, and finance. Any industry that relies on understanding consumer behavior and competitive landscapes would require the services of a Market Research Manager.

Q: What qualifications do Market Research Managers need?

A: Most companies require a bachelor's degree in marketing, business, or a related field, along with several years of experience in market research. A master's degree in marketing or research can provide a competitive edge. Strong leadership and project management skills are also important.

Job Descriptions:

Marketing automation manager/coordinator, seo specialist/analyst, brand manager assistant, digital marketing manager/coordinator, customer acquisition manager.

Learn about your education options.

Career: Market Research Manager

Last Updated: November 4, 2020

Companies today want to know more about you than ever before. They want to know your hobbies, your preferences, your favorite foods, and where you work. These questions, while they may seem unending, do have a major purpose for marketers today.

Without solid market research, marketing techniques would never be as effective as they have been recently. Market research managers give advertising directors focus, and help lead successful marketing efforts.

What do they do?

Location and opportunity.

According to Indeed.com, potential market research managers can best find open positions in several areas. Some of these areas include:

• New York, NY
• San Francisco, CA
• Chicago, IL
• Houston, TX

Market research managers help teams to define the goals of a product or service, and allow marketers to see how those goals fit into the bigger picture of the marketplace. They head up teams of both qualitative and quantitative researchers, gathering information about a market segment and reporting that data to creative marketing managers.

Market research managers design a research project’s major questions, like how a consumer views a product, and why they view a product in that way. Their end goal is to provide other marketing professionals with information that will help drive marketing campaigns.

To facilitate this process, market research managers work with large teams of professionals, including:

• Market Insight Managers
• Market Research Interviewers
• Account Managers

Qualifications

Our recommended schools, grand canyon university (gcu).

GCU's Colangelo College of Business offers leading edge degrees that address the demands of contemporary business environments.

Southern New Hampshire University (SNHU)

Explore the bond between business and consumer behavior with a degree in marketing.

Market research managers are highly analytical, and have developed research skills for a number of years in lower level positions. Most market research managers gain at least five years of experience before taking on higher profile roles in a company.

Most market research managers have obtained at least bachelor’s degrees in marketing, while many go on to earn master’s degrees.

Become a Market Research Manager

Because they work in higher level positions in a company, market research managers typically earn high salaries as well. The average pay for a market research manager in 2012 was $90,000, with some earning as much as over $120,000.

If you’re interested in learning more about how to drive marketing efforts through research-backed practices, contact  schools offering degrees in marketing .

Market Research Manager Job Titles

Explore the most popular job titles, career levels, and alternative careers for Market Research Managers

Getting Started as a Market Research Manager

• What is a Market Research Manager
• How to Become
• Certifications
• Tools & Software
• LinkedIn Guide
• Interview Questions
• Work-Life Balance
• Professional Goals
• Resume Examples
• Cover Letter Examples

Types of Market Research Manager Jobs

Market research analyst, market research manager, senior market research manager, director of market research, vice president (vp) of market research, chief market research officer (cmro), market research manager job title hierarchy.

• Junior Market Research Analyst

Market Research Assistant

Market research coordinator, consumer insights manager.

• Market Intelligence Manager

Brand Research Manager

• Lead Market Research Analyst
• Market Research Project Manager
• Strategic Insights Manager

Market Research Director

• Market Research Team Lead
• Principal Market Researcher
• Director of Market Insights

Vice President of Market Research

Vp of consumer insights.

• Head of Market Research
• Chief Market Research Officer

Top Market Research Manager Job Titles by Level

Entry level job titles, junior market researcher, insights analyst, mid level job titles, quantitative research manager, qualitative research manager, senior level job titles, director level job titles, director of consumer insights, director of market intelligence, director of market analytics, director of market strategy, vp level job titles, vp of market intelligence, vp of market strategy and analysis, vp of research operations, how to advance your current market research manager title, sharpen your analytical expertise, enhance communication and storytelling skills, build a robust professional network, stay abreast of market trends and consumer behavior, cultivate leadership and strategic thinking, similar market research manager careers & titles, brand strategist, data science manager, marketing director, product development manager, faqs about market research manager titles, how do market research manager job titles vary across industries, are there any emerging job titles for market research managers that are gaining popularity, which market research manager job title has the highest salary potential.

Market Research Manager Work-Life Balance

Related Job Title Guides

Shaping brand identity and driving market presence through strategic storytelling

Driving brand vision, orchestrating innovative strategies for market dominance

Strategizing brand growth and consumer engagement through innovative campaigns

Driving product success through strategic marketing, understanding customer and market trends

Driving brand awareness and customer acquisition with data-driven marketing strategies

Shaping brand identity and positioning, driving market influence through strategic planning

Start Your Market Research Manager Career with Teal

Top 12 Market Research Manager Skills to Put on Your Resume

In today's highly competitive job market, standing out as a Market Research Manager requires more than just a deep understanding of data analysis and consumer behavior. A well-crafted resume that highlights a mix of technical proficiency, strategic thinking, and communication excellence can significantly elevate your candidacy, making you a top choice for employers.

Market Research Manager Skills

• Google Analytics
• SurveyMonkey

SPSS (Statistical Package for the Social Sciences) is a software tool used for statistical analysis, including data management, complex data manipulation, and detailed reporting, essential for market research managers to analyze market trends, consumer behavior, and survey data.

Why It's Important

SPSS is crucial for a Market Research Manager as it provides powerful statistical analysis tools to interpret complex data, enabling informed decision-making and strategic planning based on market trends and consumer behavior.

How to Improve SPSS Skills

Improving your proficiency with SPSS as a Market Research Manager involves several strategic steps focused on enhancing data analysis skills, staying updated with the latest trends, and leveraging resources effectively. Here’s a very short and concise guide:

Educate Yourself: Continuously learn through official SPSS tutorials and training sessions. IBM offers a range of resources that cater to both beginners and advanced users.

Practice Regularly: Hands-on experience is invaluable. Work on real-life datasets or sample data provided by IBM to sharpen your skills.

Join Forums: Participate in SPSS forums and communities. Engaging with other users can provide new insights and solutions to potential challenges.

Stay Updated: Follow the official SPSS blog for the latest updates, tips, and tricks. This can help you leverage new features and improve analysis efficiency.

Utilize Add-Ons: Explore and incorporate SPSS Extensions to enhance functionality specific to market research needs.

Automate Tasks: Learn to use syntax or scripts for repetitive tasks to save time and reduce errors. The IBM SPSS Syntax guide is a great starting point.

By focusing on these areas, you can significantly improve your SPSS skills, making data analysis more efficient and insightful for market research purposes.

How to Display SPSS Skills on Your Resume

2. Qualtrics

Qualtrics is a sophisticated online platform that enables Market Research Managers to design, distribute, and analyze surveys for comprehensive market research, helping to gather valuable insights and inform strategic decisions.

Qualtrics is important for a Market Research Manager because it provides a comprehensive, user-friendly platform for designing, distributing, and analyzing surveys, enabling the efficient gathering of valuable consumer insights and data to inform strategic decision-making.

How to Improve Qualtrics Skills

Improving Qualtrics for a Market Research Manager involves leveraging its robust features and integrating external tools for enhanced data analysis and respondent engagement. Here’s how:

Utilize Advanced Branching Logic : Create more dynamic surveys by using Advanced Branching Logic. This allows for personalized paths through the survey based on respondent answers, increasing relevance and completion rates.

Incorporate Text Analysis : Leverage Text IQ for advanced text analytics to uncover themes, sentiments, and trends in open-ended responses, providing deeper insights.

Enhance Reporting with Dashboards : Utilize Qualtrics XM to create dynamic dashboards. Custom dashboards enable real-time tracking of key metrics, facilitating quick decision-making.

Integrate with CRM : Link Qualtrics with your CRM software (e.g., Salesforce) for a holistic view of the customer journey, enabling targeted follow-ups and personalized marketing strategies.

Use Predictive Analytics : Employ Predict iQ to identify trends and predict future behaviors based on survey data. This can inform more strategic market positioning and product development.

Engage Through Mobile Optimization : Ensure your surveys are mobile-optimized to increase response rates. Qualtrics offers mobile compatibility for surveys, facilitating access across devices.

Implement A/B Testing : Test different versions of your surveys with A/B testing to determine which elements resonate most with your audience. The Qualtrics A/B Testing feature can help refine content for better engagement.

By leveraging these strategies and tools, a Market Research Manager can significantly enhance the effectiveness and efficiency of their Qualtrics surveys, leading to more actionable insights and a stronger market strategy.

How to Display Qualtrics Skills on Your Resume

Tableau is a powerful data visualization and business intelligence tool that enables Market Research Managers to analyze, visualize, and share market data insights through interactive dashboards and reports, enhancing data-driven decision-making processes.

Tableau is important for a Market Research Manager as it enables efficient data visualization and analysis, facilitating quick identification of market trends and insights, thereby supporting strategic decision-making.

How to Improve Tableau Skills

Improving your Tableau skills as a Market Research Manager involves a combination of enhancing your technical proficiency, understanding data storytelling, and applying best practices for visual analytics. Here’s a concise guide:

Master Tableau Fundamentals : Start with the basics. Ensure you're comfortable with Tableau's interface and core functionalities. Tableau's Getting Started guide is an excellent place to begin.

Advance Your Skills : Dive into more complex Tableau functionalities like calculated fields, parameters, and advanced chart types. Tableau provides an Advanced Training section for deepening your knowledge.

Learn Data Storytelling : As a Market Research Manager, presenting data in a compelling way is crucial. Explore techniques to transform your data into engaging stories. The book “Storytelling with Data” by Cole Nussbaumer Knaflic is a fantastic resource, and her blog is packed with insights.

Incorporate Best Practices in Data Visualization : Understanding what makes a visualization effective will enhance your Tableau dashboards. The Tableau Best Practices section provides guidelines for creating impactful visualizations.

Stay Updated : Tableau regularly updates its platform. Keep abreast of new features and techniques by following the Tableau Blog and participating in Tableau Public’s community .

Practice, Practice, Practice : The more you use Tableau, the better you’ll become. Challenge yourself with new datasets and attempt to replicate interesting visualizations you come across.

Join a Community : Engage with other Tableau users through forums like the Tableau Community Forums or local Tableau User Groups. Sharing knowledge and experiences can provide new insights and inspiration.

Seek Feedback : Present your dashboards to colleagues and ask for constructive criticism. Understanding how others interpret your visualizations can guide improvements.

By following these steps and continuously seeking to learn and apply new skills, you'll significantly enhance your Tableau proficiency, leading to more insightful and impactful market research analyses.

How to Display Tableau Skills on Your Resume

SAS (Statistical Analysis System) is a software suite used for advanced analytics, business intelligence, data management, and predictive analysis, enabling Market Research Managers to analyze complex data for informed decision-making.

SAS (Statistical Analysis System) is important for a Market Research Manager because it provides advanced analytical tools to interpret complex data, enabling accurate market predictions, customer segmentation, and targeted marketing strategies, thus driving informed decision-making and competitive advantage.

How to Improve SAS Skills

To improve your SAS skills as a Market Research Manager, follow these concise steps:

Enhance SAS Basics : Solidify your understanding of SAS basics by revisiting SAS documentation and utilizing resources like Coursera for structured courses.

Practice Regularly : Apply your skills on real data sets. Websites like Kaggle offer diverse datasets you can use for practice.

Learn Advanced Analytics Techniques : Focus on mastering advanced analytics techniques relevant to market research on SAS’ Advanced Analytics page.

Stay Updated : SAS software updates regularly. Keep up-to-date with the latest features and techniques through SAS Blogs and SAS Support Communities .

Networking and SAS User Groups : Join SAS user groups or forums, such as SAS Community , to exchange knowledge and experiences with peers.

SAS Certifications : Consider obtaining SAS certifications to validate your skills and knowledge. Check the SAS Certification page for more details.

Attend Workshops and Conferences : Participate in workshops and conferences like SAS Global Forum to learn from SAS experts and network with other professionals.

By following these steps and continuously applying your skills to real-world data analysis scenarios, you'll significantly improve your SAS expertise relevant to market research.

How to Display SAS Skills on Your Resume

Python is a versatile and widely-used programming language known for its ease of learning and robust libraries, making it a powerful tool for data analysis, automation, and market research tasks.

Python is important for a Market Research Manager because it offers powerful data analysis and visualization tools, enabling efficient handling of large datasets, insightful statistical analysis, and presentation of complex data in an understandable manner, thereby supporting informed decision-making.

How to Improve Python Skills

To improve your Python skills as a Market Research Manager, focus on practical applications that enhance data analysis, visualization, and automation capabilities. Here are concise steps with resources:

Master Python Basics : Ensure a solid grasp of Python syntax and basic programming concepts. Codecademy's Python Course is a great starting point.

Learn Data Analysis with Pandas : Pandas is essential for data manipulation and analysis. Start with Pandas' Getting Started tutorials .

Master Data Visualization : Learn to present data insights visually using libraries like Matplotlib and Seaborn. Matplotlib's tutorials and Seaborn's introduction are excellent resources.

Automate Repetitive Tasks : Automate your data collection and reporting processes. Automate the Boring Stuff with Python's website offers practical guidance.

Dive into Machine Learning : Enhance your market research with predictive analytics using Scikit-Learn. Start with the Scikit-Learn Getting Started guide .

Join a Python Community : Engage with other Python users to share knowledge and solve problems together. Stack Overflow and Reddit's r/learnpython are active communities.

By focusing on these areas, you'll leverage Python's power to elevate your market research capabilities efficiently.

How to Display Python Skills on Your Resume

R is a programming language and free software environment used for statistical computing and graphics, widely utilized in data analysis, statistical modeling, and visualization, making it a valuable tool for market research managers to analyze market data and derive insights.

R is important for a Market Research Manager because it provides powerful statistical analysis, data visualization capabilities, and flexibility in handling large datasets, enabling insightful decision-making and strategic planning based on robust data analysis.

How to Improve R Skills

Improving your R skills as a Market Research Manager involves several steps, focusing on data manipulation, visualization, and statistical analysis, essential for insightful market research. Here's a concise guide to elevating your R expertise:

Learn the Basics : Ensure a solid understanding of R basics. The R for Data Science book is a great starting point, covering data manipulation, visualization, and exploration.

Master Data Manipulation : Become proficient with the dplyr and data.table packages for efficient data manipulation. The Data Manipulation with dplyr guide is a helpful resource.

Enhance Data Visualization : Excel in creating insightful visualizations using ggplot2 . The Data Visualization with ggplot2 guide provides comprehensive instructions.

Understand Statistical Analysis : Deepen your knowledge of statistical analysis in R to interpret market research data effectively. The Quick-R website is a valuable resource for statistical methods in R.

Learn Reporting : Improve your reporting skills with R Markdown for presenting findings. The R Markdown guide helps you create dynamic analysis reports.

Practice with Real Data : Apply your skills on real market research datasets. Websites like Kaggle offer a variety of datasets to practice with.

Join the Community : Engage with the R community through forums like Stack Overflow and RStudio Community for support and to stay updated on best practices.

Continuous Learning : Keep learning through online courses and tutorials. Coursera and DataCamp offer courses specifically designed for R programming.

Improving your R skills is a continuous process of learning and practicing, especially in the dynamic field of market research.

How to Display R Skills on Your Resume

SQL (Structured Query Language) is a programming language used for managing and manipulating databases, enabling Market Research Managers to efficiently query, update, and analyze data to derive insights and inform decision-making.

SQL is crucial for a Market Research Manager as it enables efficient data retrieval, manipulation, and analysis from large databases, facilitating informed decision-making based on precise market insights and trends.

How to Improve SQL Skills

To improve your SQL skills as a Market Research Manager, focus on these key areas:

Understand Basic SQL Syntax : Start with the fundamentals of SQL, including SELECT, FROM, WHERE, GROUP BY, HAVING, and ORDER BY clauses. W3Schools SQL Tutorial offers an excellent introduction.

Master Joins and Subqueries : Learn to combine data from multiple tables effectively using different types of joins (INNER, LEFT, RIGHT, FULL) and understand how to use subqueries to segment your data. Mode Analytics SQL Tutorial provides clear examples.

Practice Aggregate Functions : Get comfortable with aggregate functions (SUM, AVG, MAX, MIN, COUNT) to analyze data. SQL Aggregate Functions Guide can help deepen your understanding.

Learn to Use Window Functions : Window functions allow you to perform calculations across sets of rows related to your current row. They are powerful for analyzing data over a specific window of time or across categories. PostgreSQL Tutorial on Window Functions is a good resource.

Optimize SQL Queries for Performance : Understanding how to write efficient queries is crucial. Learn about indexing, query execution plans, and other performance aspects. SQL Query Optimization on SQLShack covers various optimization techniques.

Implement Best Practices in SQL : Writing clean, readable, and maintainable SQL code is essential. This includes proper formatting, using aliases, and commenting your code. SQL Style Guide offers guidelines for writing well-structured SQL.

Continuous Practice and Real-world Application : Apply what you learn in real-world scenarios. Websites like LeetCode and HackerRank provide SQL challenges that range from basic to advanced levels.

By focusing on these areas and utilizing the linked resources, you can significantly improve your SQL skills, enabling you to derive meaningful insights from data more efficiently and effectively.

How to Display SQL Skills on Your Resume

8. Google Analytics

Google Analytics is a web analytics service that tracks and reports website traffic, providing insights into user behavior, useful for market research and strategy optimization.

Google Analytics is crucial for a Market Research Manager as it provides detailed insights into user behavior, preferences, and trends, enabling data-driven decisions to optimize marketing strategies and improve product offerings.

How to Improve Google Analytics Skills

To improve Google Analytics for a Market Research Manager, focus on the following steps:

Define Clear Objectives : Establish specific, measurable goals that align with your market research objectives. Setting up Goals in Google Analytics is a critical step.

Utilize Segmentation : Create custom segments to analyze specific user behaviors and demographics relevant to your research. This allows for more targeted insights. Learn about segmentation.

Leverage Custom Reports : Tailor reports to your specific needs, focusing on the metrics that matter most to your research. This customization can provide deeper insights. Custom Reports guide offers a starting point.

Integrate with Other Tools : Combine Google Analytics data with other tools like Google Data Studio for enhanced data visualization or Google Ads for deeper market insights. Explore Google Data Studio and Google Ads integration.

Utilize Enhanced Ecommerce : If applicable, enable Enhanced Ecommerce for detailed insights into customer purchasing behavior, which can be invaluable for market research. See how to set up Enhanced Ecommerce.

Stay Updated with Training : Google's Analytics Academy offers courses to stay up-to-date with the latest features and best practices. Check out Analytics Academy .

By focusing on these areas, a Market Research Manager can significantly improve the utility of Google Analytics for gaining actionable market insights.

How to Display Google Analytics Skills on Your Resume

9. SurveyMonkey

SurveyMonkey is an online survey platform that enables Market Research Managers to design, distribute, and analyze questionnaires to gather insights for informed decision-making.

SurveyMonkey is important for a Market Research Manager because it provides an easy-to-use platform for designing, distributing, and analyzing surveys to gather valuable customer insights and market trends efficiently.

How to Improve SurveyMonkey Skills

Improving SurveyMonkey for a Market Research Manager involves several strategies focused on enhancing survey design, distribution, and analysis capabilities. Here are concise recommendations:

Utilize Advanced Question Types : Employ advanced question types like matrix questions and slider scales for more nuanced feedback. Learn here.

Integrate with Analytical Tools : Use integrations with analytical tools like Tableau for in-depth data analysis. Explore options here.

Leverage A/B Testing : Implement A/B testing for survey invitations to improve response rates. Guidance available here.

Enhance Survey Design : Apply SurveyMonkey’s survey design services for expertly crafted surveys. More information here.

Custom Branding : Use custom branding options to increase survey credibility and response rates. Check customization options here.

Segmentation and Filtering : Utilize segmentation and filtering for targeted analysis. Start here.

Automate Workflow with APIs : Automate survey distribution and data collection through SurveyMonkey’s API for efficiency. API documentation here .

Engage with Training Resources : Enhance skills by engaging with SurveyMonkey’s training resources and webinars. Discover resources here .

Implementing these strategies can significantly enhance the effectiveness of SurveyMonkey for market research purposes, leading to more insightful data collection and analysis.

How to Display SurveyMonkey Skills on Your Resume

Excel is a spreadsheet software used for data analysis, visualization, and managing large datasets, essential for market research managers to track trends, forecast outcomes, and present findings.

Excel is crucial for a Market Research Manager as it enables efficient data organization, analysis, and visualization, facilitating informed decision-making and strategic planning based on market trends and consumer insights.

How to Improve Excel Skills

Improving your Excel skills as a Market Research Manager involves enhancing data analysis, visualization, and automation capabilities. Here are concise steps with resources for advancement:

Advanced Formulas and Functions : Master complex formulas and functions for sophisticated data analysis. ExcelJet offers a comprehensive guide.

PivotTables and PivotCharts : Learn to summarize, analyze, explore, and present your data. Microsoft’s guide provides a solid foundation.

Power Query : Use Power Query for data transformation and preparation. Excel Campus has practical lessons.

Power BI : Extend your data visualization and analysis with Power BI for more complex datasets. Microsoft Power BI offers learning resources.

VBA and Macros : Automate repetitive tasks and customize Excel functions with VBA. Chandoo.org provides tutorials for beginners to advanced users.

Data Visualization : Enhance your ability to present data compellingly. Storytelling with Data teaches effective visualization techniques.

Excel Shortcuts : Increase efficiency with keyboard shortcuts. ShortcutWorld lists shortcuts for quick navigation and tasks.

Online Courses and Certifications : Platforms like Udemy, Coursera , and LinkedIn Learning offer courses ranging from beginner to advanced levels, including certifications.

Focusing on these areas will significantly enhance your Excel skills, making you more efficient and effective in market research management.

How to Display Excel Skills on Your Resume

11. Power BI

Power BI is a data visualization and business analytics tool that enables Market Research Managers to aggregate, analyze, visualize, and share insights from diverse data sources to inform strategic decisions and identify market trends.

Power BI is crucial for a Market Research Manager because it enables efficient data analysis and visualization, facilitating informed decision-making by providing insights into market trends, consumer behavior, and competitive landscapes.

How to Improve Power BI Skills

To improve Power BI skills for a Market Research Manager, focus on the following concise steps:

Master Data Modeling: Understand how to transform raw data into actionable insights through effective data modeling techniques. Learn more at Microsoft .

Enhance DAX Skills: Deepen your knowledge of Data Analysis Expressions (DAX) for complex calculations and data analysis. DAX Guide .

Explore Power Query: Enhance data preparation capabilities using Power Query to automate data cleansing and preparation. Power Query Documentation .

Visual Storytelling: Focus on creating compelling visualizations that tell a story with your data, emphasizing clarity and insight. Visualization Best Practices.

Leverage Power BI Service: Utilize Power BI Service for sharing reports and dashboards, scheduling refreshes, and collaborating with team members. Power BI Service Features.

Stay Updated: Regularly follow Power BI blogs and forums to stay updated with the latest features and best practices. Power BI Blog .

Implement Security Practices: Understand Row-Level Security (RLS) to ensure data is securely accessed and shared. Row-Level Security .

Engage with the Community: Participate in Power BI Community forums and user groups to exchange ideas and solutions. Power BI Community .

Continuous Learning: Enroll in advanced Power BI courses and certifications to stay ahead in your field. Power BI Training .

Experiment and Practice: Regularly apply new skills by working on practice projects or improving existing reports and dashboards.

Focusing on these steps will significantly enhance your Power BI capabilities as a Market Research Manager, enabling more effective and insightful data analysis.

How to Display Power BI Skills on Your Resume

12. Salesforce

Salesforce is a cloud-based customer relationship management (CRM) platform that enables businesses to manage sales, customer service, marketing, and more, all in one place, facilitating improved customer insights and interactions for strategic decision-making.

Salesforce is important for a Market Research Manager as it provides a comprehensive CRM platform for managing customer information, tracking sales leads, analyzing data trends, and generating actionable insights, thereby enabling informed decision-making and strategic planning for market targeting and segmentation.

How to Improve Salesforce Skills

To improve Salesforce for a Market Research Manager, focus on the following concise strategies:

Integrate Advanced Analytics: Utilize Salesforce Einstein Analytics for deeper insights into market trends and customer behavior. Salesforce Einstein Analytics

Customize Dashboards: Tailor Salesforce dashboards to display key market research metrics and KPIs for real-time decision-making. Custom Dashboards

Automate Data Collection: Implement Salesforce Web-to-Lead forms to automate the collection of market research data directly into your CRM. Web-to-Lead Forms

Enhance Collaboration: Leverage Salesforce Chatter for enhanced team collaboration and sharing of market insights. Salesforce Chatter

Utilize Third-party Integrations: Integrate with external market research tools and platforms via Salesforce AppExchange for expanded capabilities. Salesforce AppExchange

By focusing on these strategies, a Market Research Manager can significantly enhance their use of Salesforce, leading to more informed and data-driven decision-making.

How to Display Salesforce Skills on Your Resume

Related Career Skills

• Market Research Analyst
• Marketing Research Analyst
• Market Research Assistant
• Market Research Associate
• Market Research Interviewer
• Market Researcher

Average Market Research Manager Salary

The average salary for a Market Research Manager is $88,897 in 2024

Featured Content

What is the pay by experience level for market research managers .

An entry-level Market Research Manager with less than 1 year experience can expect to earn an average total compensation (includes tips, bonus, and overtime pay) of $57,465 based on 11 salaries. An early career Market Research Manager with 1-4 years of experience earns an average total compensation of $80,323 based on 233 …Read more

What Do Market Research Managers Do?

A market research manager works in the field of marketing and advertising to collect data on consumer behavior and help brands and companies understand how to better appeal to customers. Modern businesses need this information to create better products, address problems and issues with existing products, and offer high quality and value to consumers, so it is essential for a market research manager to understand effective communication and to possess excellent interpersonal skills.

Market …Read more

How do Market Research Managers Rate Their Jobs?

Common health benefits for a market research manager, gender breakdown for market research managers.

FAQs About Market Research Managers

What is the highest pay for market research managers.

Our data indicates that the highest pay for a Market Research Manager is $122k / year

What is the lowest pay for Market Research Managers?

Our data indicates that the lowest pay for a Market Research Manager is $65k / year

How can Market Research Managers increase their salary?

Increasing your pay as a Market Research Manager is possible in different ways. Change of employer: Consider a career move to a new employer that is willing to pay higher for your skills. Level of Education: Gaining advanced degrees may allow this role to increase their income potential and qualify for promotions. Managing Experience: If you are a Market Research Manager that oversees more junior Market Research Managers, this experience can increase the likelihood to earn more.

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Market Research Manager

Job summary.

A company is looking for a Market Research Manager for a remote position.

Key Responsibilities:

• Lead market insights and analytics projects to develop actionable recommendations based on market insights
• Provide insights to cross-functional business teams to make better decisions
• Ensure all activities are conducted on time, within budget, and in accordance with guidelines

Required Qualifications:

• Prior oncology market research and analytics experience
• Proficiency in conducting secondary research using oncology/biotech data sources
• Ability to create visually impactful slides and craft compelling executive-level stories
• Experience in analyzing real-world claims data and using data visualization tools like Tableau
• Bachelor's degree required; advanced degree preferred

COMPLETE JOB DESCRIPTION

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Full-time Part-time Freelance Entry-level High-paying International

Manager, Customer and Market Research at Constant Contact

Title: Manager, Customer and Market Research

Location: Remote, Waltham, MA, Loveland, CO, Gainesville, FL

Job Description:

At Constant Contact, we are seriously awesome people who take ownership and make an impact by operating with the mindset, integrity and courage of a small business owner. There’s something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams . Here, we all play an integral part in helping business owners, entrepreneurs, non-profits and individuals to succeed by giving them all the help and tools they need to grow online. We’re energized by new challenges and new possibilities-and we’re just getting started!

We are looking for a Manager of Customer and Market Research to drive our marketing and customer research efforts. This role will influence three research verticals (Market Research, Customer Research, and Competitor Intelligence) and will be key in driving strategic initiatives as well as developing and managing several researchers. You’ll function as a player/coach, conducting your own research while also managing a group of two to three researchers. This role is designed for individuals who thrive in a fast-paced, high-stakes, high-visibility, and rapidly changing environment. If you are someone who enjoys challenges and is constantly seeking new opportunities for growth, this role is perfect for you.

Candidates must have a passion for executing research quickly and strategically while building great working relationships along the way.

This can be an in-person or remote position. However, you are also welcome to work in any of our established offices in Boston, MA, Gainesville, FL, or Loveland, CO.

What you’ll do:

• Responsible for independently conducting research projects from start to finish, including research design, analysis, report building, and dissemination of the core insights. This can stretch across all three research verticals: customer research, market research, and competitive intelligence.
• Conduct complex research from start to finish. This would include but is not limited to brand strategy work, touchpoint satisfaction, pricing and packaging studies, product research, and market segmentation.
• Mentor, develop, and manage junior researchers, growing their current skills and ensuring their projects are done on time and up to standards.
• Become a key point of contact for senior leaders and teams. Present research findings to senior leadership and conduct larger team shareouts.
• Lead and manage larger multi-person research projects, ensuring deadlines are met and tasks appropriately delegated while contributing to the research process. This can include but is not limited to developing screeners, questionnaire writing, data analysis, survey programming, qualitative interviews, etc.
• Contribute to the strategic direction of the research group, constructing research plans, vetting research vendors, and making proactive recommendations to optimize the team better to fit with business priorities.

Who you are:

• Bachelor’s degree in Statistics, Marketing, Economics, Business, or a related field. A master’s degree is highly preferred
• 8+ years of Market and Customer Research Experience, leading progressively more complex projects that tangibly impact high-level business decisions. 2+ years leading junior research teams
• Experience with advanced market and customer research studies (i.e., pricing and packaging studies and market segmentation)
• Excellent ability to create logic-driven, data-backed recommendations that go beyond descriptive statistics; excellent written and oral communication skills
• Strategic thinker and experienced operator: Proven ability to both identify opportunities in the marketplace and drive action to pursue those opportunities
• Strong collaborator who can build excellent working relationships with both peers and executive leadership
• Self-starter who can operate a team with limited guidance
• Fearless to take on new responsibilities or try something new

The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education and work location. In addition, some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency – All Full Time Employees

$104,000—$130,000 USD

Why You’ll Love Us:

• We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we’re always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
• Join the experts. If you’re passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups.
• You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities.
• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact, we’re all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person, participate in live trainings, and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, genetic information, veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)

Notice to Recruiters and Staffing Agencies:

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters, staffing firms, search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact, in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.

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More From Forbes

International market entry strategies for businesses.

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Salvador Ordorica is the CEO of The Spanish Group LLC , a first-class international translation service that translates over 90 languages.

In today's interconnected world, businesses are constantly seeking ways to broaden their horizons and enter new markets. Business leaders cannot deny the allure of international expansion, but they often encounter challenges and uncertainties on the path to success.

I’ve been running an international translation company that started operating in Irvine, California, and now we’ve entered into over 18 foreign countries. So, I will share what I’ve learned over the years, exploring the essential components of international market entry strategies, the pivotal role of cultural intelligence and some real-world case studies of companies that have triumphed on the international stage.

Market Entry Strategies

Before embarking on the journey of international expansion, businesses must first carefully assess their motivations and goals. Market entry is not a one-size-fits-all endeavor; rather, it demands a customized approach based on factors such as the industry, target market and available resources.

Are you looking to tap into new customer bases, reduce dependence on a single market or take advantage of cost-efficiency in other countries? Each objective requires a tailored market entry strategy.

1. Exporting

Exporting is a market entry strategy where a business sells its products or services to foreign customers. It typically involves shipping goods or delivering services across international borders, often through intermediaries or distributors. Exporting is a relatively low-risk option for entering international markets, as it allows companies to leverage their existing products or services without making significant investments in foreign operations.

2. Licensing And Franchising

Licensing allows businesses to grant foreign entities the right to use their intellectual property, such as trademarks or patents. Franchising involves replicating a successful business model in foreign markets. These options offer a quicker market entry but require careful management .

3. Joint Ventures And Partnerships

This strategy allows businesses to share the risks and costs associated with expanding into foreign markets. It's a mutually beneficial arrangement where both parties work together to achieve common goals while maintaining a degree of independence. However, successful execution requires careful negotiation, clear agreements and effective cooperation to navigate cultural differences and ensure the venture's success.

4. Acquisitions And Mergers

Market entry via acquisition or merger with foreign businesses offers speed and access to established customer bases and distribution networks. But it brings integration, cultural and stakeholder challenges. It's high-risk, high-reward, demanding thorough due diligence and post-acquisition management for international success.

5. Wholly-Owned Subsidiaries

This represents a market entry strategy where a company establishes complete ownership and control of its operations in a foreign market. In this approach, the business sets up a new entity or company in a foreign country, fully owned by the parent company. While this gives the parent company maximum autonomy and decision-making power, it also entails significant financial investment and higher risks. Wholly-owned subsidiaries are ideal when a business seeks tight control over operations, brand consistency and long-term market presence in the foreign market.

The Role Of Cultural Intelligence

In working with international markets, I've learned that one of the key challenges is navigating the cultural diversity of global markets.

Cultural intelligence , often referred to as cultural quotient (CQ), is the ability to understand and to be able to adapt to different cultural contexts effectively. In international business, cultural intelligence plays a pivotal role in the failure or success of market entry strategies.

• Understanding The Local Market

Cultural intelligence helps businesses understand the values, customs and preferences of the local population. Adapt services to resonate with locals to gain local market understanding, enhancing your success in market entry.

• Building Trust And Relationships

Establishing trust with local partners and customers is paramount. Hire local people to understand the culture of each place. This makes you prioritize cultural intelligence, respecting customs and etiquette, exemplified in successful partnerships worldwide.

• Effective Communication

Language barriers can be a significant hurdle in international business. Cultural intelligence involves effective communication strategies that transcend linguistic differences. To achieve this, prioritize cross-cultural training for your team, hire local experts and foster a culturally sensitive work environment.

• Adaptation And Innovation

Successful market entry often requires adapting products or services to meet local needs and preferences. Cultural intelligence implies innovation and adaptation in response to cultural insights.

To achieve a successful market entry through cultural intelligence as a company, I have focused on adapting services to local customs, languages and trends. Simultaneously, we encourage innovation in translation technology to maintain a competitive advantage across diverse markets.

Case Studies: Companies That Successfully Entered The International Market

Now, let's dive into some case studies, drawing inspiration from companies that have successfully entered international markets.

I think Apple's gradual but well-calculated entry into various international markets exemplifies "market entry success factors." Their localized approach to product launches and marketing is a masterclass in tailoring strategies to diverse audiences.

2. McDonald’s

We can see that McDonald's excels with franchising as a market entry strategy. Their ability to adapt their menu to local tastes while maintaining a consistent brand image is impressive.

3. Coca-Cola

Coca-Cola's global success underscores the significance of adapting to diverse drinking cultures. In the 1970s , the "I'd Like to Buy the World a Coke" campaign and the unforgettable jingle propelled international expansion. Coca-Cola maintained a consistent product while allowing room for cultural taste adjustments. Meticulous adaptation in advertising, promotions, distribution and pricing cemented its global triumph.

Today, international market entry is not just an option; it's a necessity for businesses seeking growth and sustainability. Expanding into international markets is a transformative experience that can propel a company to new heights. By leveraging the right strategies and a global mindset, businesses can unlock the door to global success and write their success stories in the international market.

Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?

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VanEck’s Head of Research: Solana ETF Still in the Works Despite Cboe Filing Removal

Despite the removal of Cboe Global Markets’ regulatory filing to list the Solana (SOL) exchange-traded fund (ETF), global asset manager VanEck's plans for a Solana fund remain active.

Matthew Sigel, VanEck’s head of digital assets research, explained that while exchanges like Nasdaq and Cboe file rule changes, known as 19b-4s, to list new ETFs, the responsibility for the prospectus, or S-1, lies with issuers like VanEck. "Ours remains in play," he stated.

On July 9, Cboe submitted a request to the U.S. Securities and Exchange Commission (SEC) seeking approval to list VanEck’s and 21Shares’ Solana ETFs, with a decision expected by March. However, as of August 9, the filing disappeared from Cboe’s website, sparking speculation about the funds' future.

VanEck views Solana as a commodity, akin to Bitcoin and Ethereum. This perspective aligns with evolving legal views, suggesting some crypto assets may act as securities in primary markets but resemble commodities in secondary markets.

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What is a research manager and how to become one

A research manager is someone responsible for overseeing the planning, execution, and analysis of research projects. They work in a variety of industries, including academia and healthcare. Responsibilities typically include developing research proposals, managing budgets and timelines, recruiting and training research staff, analyzing data, and presenting findings to stakeholders. Research managers must have strong analytical and problem-solving skills, as well as excellent communication and leadership abilities. A successful research manager must be detail-oriented and organized.

How long does it takes to become a research manager?

It typically takes 5-6 years to become a research manager:

• Years 1-4: Obtaining a Bachelor's degree in a relevant field, such as business, marketing, statistics, or communications.
• Years 5-6: Accumulating the necessary work experience in roles such as research assistant or research associate, focusing on skills like data analysis, research methodology, and project management.

Avg. Salary $82,894

Avg. Salary $59,228

Growth Rate 19 %

Growth Rate 0.3 %

American Indian and Alaska Native 0.13 %

Asian 13.06 %

Black or African American 4.88 %

Hispanic or Latino 11.62 %

Unknown 4.92 %

White 65.38 %

female 52.13 %

male 47.87 %

American Indian and Alaska Native 3.00 %

Asian 7.00 %

Black or African American 14.00 %

Hispanic or Latino 19.00 %

White 57.00 %

female 47.00 %

male 53.00 %

Stress level is manageable

Complexity Level is challenging

7 - challenging

Work Life balance is fair

What are the pros and cons of being a Research Manager?

Opportunity to lead and manage a team

Exposure to cutting-edge research and innovative ideas

Opportunity for professional growth and development

Competitive salary and benefits package

Chance to collaborate with other departments within the organization

High-pressure environment with tight deadlines

Responsibility for managing budgets and resources

Need to balance competing priorities and demands

Risk of burnout due to workload or stress

Potential for conflicts with team members or stakeholders

Newest jobs for Research Manager in ,

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Research Manager career paths

Research managers often advance to director roles, overseeing teams and projects. They may become marketing directors, responsible for driving marketing strategy, or senior managers, managing multiple teams. In some cases, they move into product management, guiding the development of new products or features.

Key steps to become a research manager

Explore research manager education requirements.

The educational requirements for a research manager typically include a bachelor's degree, with 56.52% of research managers holding this level of education. A master's degree is also common, with 43.48% of research managers possessing this credential. According to Anthony Miller , Assistant Professor of History at Hanover College, "continuing education to learn new platforms and technologies to enhance their performance at work" is a regular part of the job. This suggests that research managers should be prepared to engage in ongoing learning and professional development.

In terms of skills, Lopita Nath , Professor and Chair of the Department of History at the University of the Incarnate Word, recommends that graduates focus on broad, transferable skills such as reading and writing, critical thinking, analysis, research, and presentation and communication skills. These abilities will be valuable in any workplace and can help research managers advance their careers. Additionally, Nath suggests that learning a language other than one's own can be time well spent, as it can improve vocabulary and communication skills.

Most common research manager degrees

Bachelor's

Master's

Start to develop specific research manager skills

A research manager should be adept at managing resources, budgets, and teams. They should also be skilled in data analysis and visualization, critical thinking, and research methodology. As Dr. Claire Gilliland , Assistant Professor at Furman University, puts it, "The skills we prioritize in sociology (generating research questions, thinking critically, examining social systems, analyzing multiple types of data) are all skills that are well-suited to multiple different careers, but it may require some translation to match the priorities of a particular field."

Complete relevant research manager training and internships

Research research manager duties and responsibilities.

Research managers have a variety of responsibilities. They support scale-ups, transfers, and validation while adhering to regulatory requirements. They also manage research departments and resources, oversee budgets, and maintain data integrity. As Katherine Wiley Ph.D. , Associate Professor at Pacific Lutheran University, notes, "Anthropology is a broad field, so this depends a bit on what areas students are working in, but being able to work with quantitative data, as well as to conduct qualitative research, will certainly be important." They also analyze data, prepare reports, and present research findings at professional meetings.

• Manage IRB submissions and complete all IRB requirements in conjunction with the HICCC s regulatory department.
• Lead social path-to-purchase study, incorporating social media analytics into insight community to identify spectrum of social engagement among customers.
• Conduct QA for time and testing of products.
• Implement document data extraction through online web-base research and sources.

Prepare your research manager resume

When your background is strong enough, you can start writing your research manager resume.

You can use Zippia's AI resume builder to make the resume writing process easier while also making sure that you include key information that hiring managers expect to see on a research manager resume. You'll find resume tips and examples of skills, responsibilities, and summaries, all provided by Zippi, your career sidekick.

Choose From 10+ Customizable Research Manager Resume templates

Apply for research manager jobs

Now it's time to start searching for a research manager job. Consider the tips below for a successful job search:

• Browse job boards for relevant postings
• Consult your professional network
• Reach out to companies you're interested in working for directly
• Watch out for job scams

How Did You Land Your First Research Manager Job

Are you a Research Manager?

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Average research manager salary

The average Research Manager salary in the United States is $82,894 per year or $40 per hour. Research manager salaries range between $51,000 and $133,000 per year.

What Am I Worth?

How do research managers rate their job?

Research manager reviews.

high stress job, no people interaction

To be rejected

It's all about getting data, follow up on project, ensuring that jobs are done properly, write reports after a project is done. You travel if the job or project you're handling is out station.

Updated June 25, 2024

Editorial Staff

The Zippia Research Team has spent countless hours reviewing resumes, job postings, and government data to determine what goes into getting a job in each phase of life. Professional writers and data scientists comprise the Zippia Research Team.

Research Manager Related Careers

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Resume For Related Jobs

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55053 Rental Market

Last updated August 17, 2024

Market Summary

The median rent for all bedrooms and all property types in 55053 is $1,695 .

Source: Zillow Rentals Data

Price Range

The price range for all bedrooms and all property types is $1,695 to $1,695 .

Compare Median Rent in Markets

Rent in 55053 is 20% lower than the national median .

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Nearby area trends.

Dennison, MN

Northfield, MN

Faribault, MN

Frequently Asked Questions

1 . What is the average rent in 55053?

The median rent in 55053 is $1,695.

2 . How much does it cost to rent a house in 55053?

Houses in 55053 rent between $1,695 - $1,695 with a median rent of $1,695.

3 . How has the rent in 55053 changed in the last year?

The median rent price in 55053 for August 2024 is $1,695. This is $1,695 more than August 2023.

4 . How much has the rent in 55053 increased/decreased in the last month?

The median rent price in 55053 August 2024 is $1,695. This is $1,695 more than July.

5 . How many available rentals are there in 55053?

There are currently 1 rentals available in 55053.

6 . How do rent prices in 55053 compare with the national average?

The median rent in 55053 is $1,695. This is $420 less than the national median.

Nearby areas

• West Concord
• Cannon Falls

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