observation case study ppt

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

• Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

• Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

• Google Tag Manager
• Infographics
• Daily Infographics
• Popular Templates
• Accessibility
• Graphic Design
• Graphs and Charts
• Data Visualization
• Human Resources
• Beginner Guides

Blog Business How to Present a Case Study like a Pro (With Examples)

How to Present a Case Study like a Pro (With Examples)

Written by: Danesh Ramuthi Sep 07, 2023

Okay, let’s get real: case studies can be kinda snooze-worthy. But guess what? They don’t have to be!

In this article, I will cover every element that transforms a mere report into a compelling case study, from selecting the right metrics to using persuasive narrative techniques.

And if you’re feeling a little lost, don’t worry! There are cool tools like Venngage’s Case Study Creator to help you whip up something awesome, even if you’re short on time. Plus, the pre-designed case study templates are like instant polish because let’s be honest, everyone loves a shortcut.

Click to jump ahead: 

What is a case study presentation?

What is the purpose of presenting a case study, how to structure a case study presentation, how long should a case study presentation be, 5 case study presentation examples with templates, 6 tips for delivering an effective case study presentation, 5 common mistakes to avoid in a case study presentation, how to present a case study faqs.

A case study presentation involves a comprehensive examination of a specific subject, which could range from an individual, group, location, event, organization or phenomenon.

They’re like puzzles you get to solve with the audience, all while making you think outside the box.

Unlike a basic report or whitepaper, the purpose of a case study presentation is to stimulate critical thinking among the viewers. 

The primary objective of a case study is to provide an extensive and profound comprehension of the chosen topic. You don’t just throw numbers at your audience. You use examples and real-life cases to make you think and see things from different angles.

The primary purpose of presenting a case study is to offer a comprehensive, evidence-based argument that informs, persuades and engages your audience.

Here’s the juicy part: presenting that case study can be your secret weapon. Whether you’re pitching a groundbreaking idea to a room full of suits or trying to impress your professor with your A-game, a well-crafted case study can be the magic dust that sprinkles brilliance over your words.

Think of it like digging into a puzzle you can’t quite crack . A case study lets you explore every piece, turn it over and see how it fits together. This close-up look helps you understand the whole picture, not just a blurry snapshot.

It’s also your chance to showcase how you analyze things, step by step, until you reach a conclusion. It’s all about being open and honest about how you got there.

Besides, presenting a case study gives you an opportunity to connect data and real-world scenarios in a compelling narrative. It helps to make your argument more relatable and accessible, increasing its impact on your audience.

One of the contexts where case studies can be very helpful is during the job interview. In some job interviews, you as candidates may be asked to present a case study as part of the selection process.

Having a case study presentation prepared allows the candidate to demonstrate their ability to understand complex issues, formulate strategies and communicate their ideas effectively.

The way you present a case study can make all the difference in how it’s received. A well-structured presentation not only holds the attention of your audience but also ensures that your key points are communicated clearly and effectively.

In this section, let’s go through the key steps that’ll help you structure your case study presentation for maximum impact.

Let’s get into it. 

Open with an introductory overview 

Start by introducing the subject of your case study and its relevance. Explain why this case study is important and who would benefit from the insights gained. This is your opportunity to grab your audience’s attention.

Explain the problem in question

Dive into the problem or challenge that the case study focuses on. Provide enough background information for the audience to understand the issue. If possible, quantify the problem using data or metrics to show the magnitude or severity.

Detail the solutions to solve the problem

After outlining the problem, describe the steps taken to find a solution. This could include the methodology, any experiments or tests performed and the options that were considered. Make sure to elaborate on why the final solution was chosen over the others.

Key stakeholders Involved

Talk about the individuals, groups or organizations that were directly impacted by or involved in the problem and its solution. 

Stakeholders may experience a range of outcomes—some may benefit, while others could face setbacks.

For example, in a business transformation case study, employees could face job relocations or changes in work culture, while shareholders might be looking at potential gains or losses.

Discuss the key results & outcomes

Discuss the results of implementing the solution. Use data and metrics to back up your statements. Did the solution meet its objectives? What impact did it have on the stakeholders? Be honest about any setbacks or areas for improvement as well.

Include visuals to support your analysis

Visual aids can be incredibly effective in helping your audience grasp complex issues. Utilize charts, graphs, images or video clips to supplement your points. Make sure to explain each visual and how it contributes to your overall argument.

Pie charts illustrate the proportion of different components within a whole, useful for visualizing market share, budget allocation or user demographics.

This is particularly useful especially if you’re displaying survey results in your case study presentation.

Stacked charts on the other hand are perfect for visualizing composition and trends. This is great for analyzing things like customer demographics, product breakdowns or budget allocation in your case study.

Consider this example of a stacked bar chart template. It provides a straightforward summary of the top-selling cake flavors across various locations, offering a quick and comprehensive view of the data.

Not the chart you’re looking for? Browse Venngage’s gallery of chart templates to find the perfect one that’ll captivate your audience and level up your data storytelling.

Recommendations and next steps

Wrap up by providing recommendations based on the case study findings. Outline the next steps that stakeholders should take to either expand on the success of the project or address any remaining challenges.

Acknowledgments and references

Thank the people who contributed to the case study and helped in the problem-solving process. Cite any external resources, reports or data sets that contributed to your analysis.

Feedback & Q&A session

Open the floor for questions and feedback from your audience. This allows for further discussion and can provide additional insights that may not have been considered previously.

Closing remarks

Conclude the presentation by summarizing the key points and emphasizing the takeaways. Thank your audience for their time and participation and express your willingness to engage in further discussions or collaborations on the subject.

Well, the length of a case study presentation can vary depending on the complexity of the topic and the needs of your audience. However, a typical business or academic presentation often lasts between 15 to 30 minutes. 

This time frame usually allows for a thorough explanation of the case while maintaining audience engagement. However, always consider leaving a few minutes at the end for a Q&A session to address any questions or clarify points made during the presentation.

When it comes to presenting a compelling case study, having a well-structured template can be a game-changer. 

It helps you organize your thoughts, data and findings in a coherent and visually pleasing manner. 

Not all case studies are created equal and different scenarios require distinct approaches for maximum impact. 

To save you time and effort, I have curated a list of 5 versatile case study presentation templates, each designed for specific needs and audiences. 

Here are some best case study presentation examples that showcase effective strategies for engaging your audience and conveying complex information clearly.

1 . Lab report case study template

Ever feel like your research gets lost in a world of endless numbers and jargon? Lab case studies are your way out!

Think of it as building a bridge between your cool experiment and everyone else. It’s more than just reporting results – it’s explaining the “why” and “how” in a way that grabs attention and makes sense.

This lap report template acts as a blueprint for your report, guiding you through each essential section (introduction, methods, results, etc.) in a logical order.

Want to present your research like a pro? Browse our research presentation template gallery for creative inspiration!

2. Product case study template

It’s time you ditch those boring slideshows and bullet points because I’ve got a better way to win over clients: product case study templates.

Instead of just listing features and benefits, you get to create a clear and concise story that shows potential clients exactly what your product can do for them. It’s like painting a picture they can easily visualize, helping them understand the value your product brings to the table.

Grab the template below, fill in the details, and watch as your product’s impact comes to life!

3. Content marketing case study template

In digital marketing, showcasing your accomplishments is as vital as achieving them. 

A well-crafted case study not only acts as a testament to your successes but can also serve as an instructional tool for others. 

With this coral content marketing case study template—a perfect blend of vibrant design and structured documentation, you can narrate your marketing triumphs effectively.

4. Case study psychology template

Understanding how people tick is one of psychology’s biggest quests and case studies are like magnifying glasses for the mind. They offer in-depth looks at real-life behaviors, emotions and thought processes, revealing fascinating insights into what makes us human.

Writing a top-notch case study, though, can be a challenge. It requires careful organization, clear presentation and meticulous attention to detail. That’s where a good case study psychology template comes in handy.

Think of it as a helpful guide, taking care of formatting and structure while you focus on the juicy content. No more wrestling with layouts or margins – just pour your research magic into crafting a compelling narrative.

5. Lead generation case study template

Lead generation can be a real head-scratcher. But here’s a little help: a lead generation case study.

Think of it like a friendly handshake and a confident resume all rolled into one. It’s your chance to showcase your expertise, share real-world successes and offer valuable insights. Potential clients get to see your track record, understand your approach and decide if you’re the right fit.

No need to start from scratch, though. This lead generation case study template guides you step-by-step through crafting a clear, compelling narrative that highlights your wins and offers actionable tips for others. Fill in the gaps with your specific data and strategies, and voilà! You’ve got a powerful tool to attract new customers.

Related: 15+ Professional Case Study Examples [Design Tips + Templates]

So, you’ve spent hours crafting the perfect case study and are now tasked with presenting it. Crafting the case study is only half the battle; delivering it effectively is equally important. 

Whether you’re facing a room of executives, academics or potential clients, how you present your findings can make a significant difference in how your work is received. 

Forget boring reports and snooze-inducing presentations! Let’s make your case study sing. Here are some key pointers to turn information into an engaging and persuasive performance:

• Know your audience : Tailor your presentation to the knowledge level and interests of your audience. Remember to use language and examples that resonate with them.
• Rehearse : Rehearsing your case study presentation is the key to a smooth delivery and for ensuring that you stay within the allotted time. Practice helps you fine-tune your pacing, hone your speaking skills with good word pronunciations and become comfortable with the material, leading to a more confident, conversational and effective presentation.
• Start strong : Open with a compelling introduction that grabs your audience’s attention. You might want to use an interesting statistic, a provocative question or a brief story that sets the stage for your case study.
• Be clear and concise : Avoid jargon and overly complex sentences. Get to the point quickly and stay focused on your objectives.
• Use visual aids : Incorporate slides with graphics, charts or videos to supplement your verbal presentation. Make sure they are easy to read and understand.
• Tell a story : Use storytelling techniques to make the case study more engaging. A well-told narrative can help you make complex data more relatable and easier to digest.

Ditching the dry reports and slide decks? Venngage’s case study templates let you wow customers with your solutions and gain insights to improve your business plan. Pre-built templates, visual magic and customer captivation – all just a click away. Go tell your story and watch them say “wow!”

Nailed your case study, but want to make your presentation even stronger? Avoid these common mistakes to ensure your audience gets the most out of it:

Overloading with information

A case study is not an encyclopedia. Overloading your presentation with excessive data, text or jargon can make it cumbersome and difficult for the audience to digest the key points. Stick to what’s essential and impactful. Need help making your data clear and impactful? Our data presentation templates can help! Find clear and engaging visuals to showcase your findings.

Lack of structure

Jumping haphazardly between points or topics can confuse your audience. A well-structured presentation, with a logical flow from introduction to conclusion, is crucial for effective communication.

Ignoring the audience

Different audiences have different needs and levels of understanding. Failing to adapt your presentation to your audience can result in a disconnect and a less impactful presentation.

Poor visual elements

While content is king, poor design or lack of visual elements can make your case study dull or hard to follow. Make sure you use high-quality images, graphs and other visual aids to support your narrative.

Not focusing on results

A case study aims to showcase a problem and its solution, but what most people care about are the results. Failing to highlight or adequately explain the outcomes can make your presentation fall flat.

How to start a case study presentation?

Starting a case study presentation effectively involves a few key steps:

• Grab attention : Open with a hook—an intriguing statistic, a provocative question or a compelling visual—to engage your audience from the get-go.
• Set the stage : Briefly introduce the subject, context and relevance of the case study to give your audience an idea of what to expect.
• Outline objectives : Clearly state what the case study aims to achieve. Are you solving a problem, proving a point or showcasing a success?
• Agenda : Give a quick outline of the key sections or topics you’ll cover to help the audience follow along.
• Set expectations : Let your audience know what you want them to take away from the presentation, whether it’s knowledge, inspiration or a call to action.

How to present a case study on PowerPoint and on Google Slides?

Presenting a case study on PowerPoint and Google Slides involves a structured approach for clarity and impact using presentation slides :

• Title slide : Start with a title slide that includes the name of the case study, your name and any relevant institutional affiliations.
• Introduction : Follow with a slide that outlines the problem or situation your case study addresses. Include a hook to engage the audience.
• Objectives : Clearly state the goals of the case study in a dedicated slide.
• Findings : Use charts, graphs and bullet points to present your findings succinctly.
• Analysis : Discuss what the findings mean, drawing on supporting data or secondary research as necessary.
• Conclusion : Summarize key takeaways and results.
• Q&A : End with a slide inviting questions from the audience.

What’s the role of analysis in a case study presentation?

The role of analysis in a case study presentation is to interpret the data and findings, providing context and meaning to them. 

It helps your audience understand the implications of the case study, connects the dots between the problem and the solution and may offer recommendations for future action.

Is it important to include real data and results in the presentation?

Yes, including real data and results in a case study presentation is crucial to show experience,  credibility and impact. Authentic data lends weight to your findings and conclusions, enabling the audience to trust your analysis and take your recommendations more seriously

How do I conclude a case study presentation effectively?

To conclude a case study presentation effectively, summarize the key findings, insights and recommendations in a clear and concise manner. 

End with a strong call-to-action or a thought-provoking question to leave a lasting impression on your audience.

What’s the best way to showcase data in a case study presentation ?

The best way to showcase data in a case study presentation is through visual aids like charts, graphs and infographics which make complex information easily digestible, engaging and creative. 

Don’t just report results, visualize them! This template for example lets you transform your social media case study into a captivating infographic that sparks conversation.

Choose the type of visual that best represents the data you’re showing; for example, use bar charts for comparisons or pie charts for parts of a whole. 

Ensure that the visuals are high-quality and clearly labeled, so the audience can quickly grasp the key points. 

Keep the design consistent and simple, avoiding clutter or overly complex visuals that could distract from the message.

Choose a template that perfectly suits your case study where you can utilize different visual aids for maximum impact. 

Need more inspiration on how to turn numbers into impact with the help of infographics? Our ready-to-use infographic templates take the guesswork out of creating visual impact for your case studies with just a few clicks.

Related: 10+ Case Study Infographic Templates That Convert

Congrats on mastering the art of compelling case study presentations! This guide has equipped you with all the essentials, from structure and nuances to avoiding common pitfalls. You’re ready to impress any audience, whether in the boardroom, the classroom or beyond.

And remember, you’re not alone in this journey. Venngage’s Case Study Creator is your trusty companion, ready to elevate your presentations from ordinary to extraordinary. So, let your confidence shine, leverage your newly acquired skills and prepare to deliver presentations that truly resonate.

Go forth and make a lasting impact!

Discover popular designs

Infographic maker

Brochure maker

White paper online

Newsletter creator

Flyer maker

Timeline maker

Letterhead maker

Mind map maker

Ebook maker

Free PowerPoint Case Study Presentation Templates

By Joe Weller | January 23, 2024

• Share on Facebook
• Share on LinkedIn

Link copied

We’ve collected the top free PowerPoint case study presentation templates with or without sample text. Marketing and product managers, sales execs, and strategists can use them to arrange and present their success stories, strategies, and results.

On this page, you'll find six PowerPoint case study presentation templates, including a  marketing case study template , a  problem-solution-impact case study , and a  customer journey case study template , among others. Plus, discover the  key components of successful case study presentations , find out the  different types of case study presentations , and get  expert tips .

PowerPoint Single-Slide Case Study Presentation Template

Download the Sample Single-Slide Case Study Presentation Template for PowerPoint Download the Blank Single-Slide Case Study Presentation Template for PowerPoint

When to Use This Template:  Use this single-slide case study presentation template when you need to give a quick but effective overview of a case study. This template is perfect for presenting a case study when time is limited and you need to convey key points swiftly.

Notable Template Features: You can fit everything you need on one slide. Download the version with sample text to see how easy it is to complete the template. Unlike more detailed templates, it focuses on the main points, such as the problem, solution, approach, and results, all in a compact format. It's great for keeping your audience focused on the key aspects of your case study without overwhelming them with information.

PowerPoint Marketing Case Study Template

Download the Sample Marketing Case Study Template for PowerPoint

Download the Blank Marketing Case Study Template for PowerPoint

When to Use This Template: Choose this marketing case study template when you need to dive deep into your marketing strategies and results. It's perfect for marketing managers and content marketers who want to showcase the detailed process and successes of their campaigns. 

Notable Template Features: This template focuses on the detailed aspects of marketing strategies and outcomes. It includes specific sections to outline business needs, results, and strategic approaches.

PowerPoint Problem-Solution-Impact Case Study Template

Download the Sample Problem-Solution-Impact Case Study Template for PowerPoint

Download the Blank Problem-Solution-Impact Case Study Template for PowerPoint

When to Use This Template:  This problem-solution-impact case study template is useful for focusing on how a challenge was solved and the results. Project managers and strategy teams that want to clearly portray the effectiveness of their solutions can take advantage of this template. 

Notable Template Features: This template stands out with its clear structure that breaks down the case into problem, solution, and impact. Use the template — available with or without sample data — to help you tell a complete story, from the issue faced to the solution and its results, making it perfect for presentations that need to show a clear cause-and-effect relationship.

PowerPoint Comparative Study Template

Download the Sample Comparative Study Template for PowerPoint  

Download the Blank Comparative Study Template for PowerPoint  

When to Use This Template:  Choose this comparative study template — available with or without sample data — to illuminate how different products, strategies, or periods stack up against each other. It's great for product managers and research teams who want to do side-by-side comparisons. 

Notable Template Features: This template lets you put things next to each other to see their differences and similarities, with a focus on direct comparisons. Use the columns and split slides to make the content easy to understand and visually appealing, perfect for highlighting changes or different approaches.

PowerPoint Customer Journey Case Study Template

Download the Sample Customer Journey Case Study Template for PowerPoint

Download the Blank Customer Journey Case Study Template for PowerPoint

When to Use This Template: This template is useful for customer experience managers and UX designers who need to understand and improve how customers interact with what they offer. Use the customer journey case study template with sample data to see how to show every step of a customer's experience with your product or service. 

Notable Template Features:  This template focuses on the whole path a customer takes with a product or service. It follows them, from first learning about the offering to after they buy it.

PowerPoint Case Study Storyboard Template

Download the Sample Case Study Storyboard Template for PowerPoint   Download the Blank Case Study Storyboard Template for PowerPoint  

When to Use This Template:  Creative teams and ad agencies should use this case study storyboard template — with or without sample data — to tell a story using more images than text.

Notable Template Features: This template transforms a case study into a visual story. Effectively communicate the journey of a business case, from the challenges faced to the solutions implemented and the results achieved.

Key Components of Successful Case Study Presentations

The key components of successful case study presentations include clear goals, engaging introductions, detailed customer profiles, and well-explained solutions and results. Together they help you present how your strategies succeed in real-world scenarios. 

The following components are fundamental to crafting a compelling and effective marketing case study presentation:   

• Clear Objective:  Define the goal of your case study, ensuring it addresses specific questions or goals. 
• Engaging Introduction:  Start with an overview of the company, product, or service, as well as the context to provide necessary background information. 
• Customer Profile:  Detail your target customer demographics and their needs to help the audience understand who the marketing efforts are aimed at and their relevance. 
• The Challenge:  Clearly articulate the primary problem or issue to overcome to establish the context for the solution and strategy, highlighting the need for action. 
• Solution and Strategy:  Describe the specific strategies and creative approaches used to address the challenge. These details should demonstrate your approach to problem-solving and the thought process behind your decisions. 
• Implementation:  Explain how the solution was put into action to show the practical application. This description should bring your strategy to life, allowing the audience to see how you executed plans. 
• Results and Impact:  Present measurable outcomes and impacts of the strategy to validate and show its effectiveness in real-world scenarios. 
• Visual Elements:  Use charts, images, and infographics to make complex information more accessible and engaging, aiding audience understanding. 
• Testimonials and Quotes:  Include customer feedback or expert opinions to add credibility and a real-world perspective, reinforcing your strategy’s success. 
• Lessons Learned and Conclusions:  Summarize key takeaways and insights gained to show what the audience can learn from the case study. 
• Call to Action (CTA):  End with an action you want the audience to take to encourage engagement and further interaction.

Different Types of Case Study Presentations

The types of case study presentations include those that compare products, showcase customer journeys, or tell a story visually, among others. Each is tailored to different storytelling methods and presentation goals.

The following list outlines various types of case study presentations:   

• Problem-Solution-Impact Case Study:  This type focuses on a clear narrative structure, outlining the problem, solution implemented, and final impact. It's straightforward and effective for linear stories. 
• Comparative Case Study:  Ideal for showcasing before-and-after scenarios or comparisons between different strategies or time periods. This option often uses parallel columns or split slides for comparison. 
• Customer Journey Case Study:  Centered on the customer's experience, this option maps out their journey from recognizing a need to using the product or service, and the benefits they gained. It's a narrative-driven and customer-focused case study format. 
• Data-Driven Case Study:  Emphasizing quantitative results and data, this format is full of charts, graphs, and statistics. This option is perfect for cases where numerical evidence is the main selling point. 
• Storyboard Case Study:  Use this type to lay out the case study in a storytelling format. This option often relies on more visuals and less text. Think of it as a visual story, engaging and easy to follow. 
• Interactive Case Study:  Designed with clickable elements for an interactive presentation, this type allows the presenter to dive into different sections based on audience interest, making it flexible and engaging.
• Testimonial-Focused Case Study:  This format is best for highlighting customer testimonials and reviews. It leverages the power of word of mouth and is highly effective in building trust.

Expert Tips for Case Study Presentations

Expert tips for case study presentations include knowing your audience, telling a clear story, and focusing on the problem and solution. They can also benefit from using visuals and highlighting results.

“Case studies are one of the most powerful tools in an organization’s marketing arsenal,” says Gayle Kalvert, Founder and CEO of  Creo Collective, Inc. , a full-service marketing agency. “Done correctly, case studies provide prospective buyers with proof that your product or service solves their business problem and shortens the sales cycle.”   

“Presentations are probably the most powerful marketing asset, whether for a webinar, a first meeting deck, an investor pitch, or an internal alignment/planning tool,” says marketing expert  Cari Jaquet . “Remember, the goal of a case study presentation is not just to inform, but also to persuade and engage your audience.” 

Use these tips to make your presentation engaging and effective so that it resonates with your audience:   

• Know Your Audience:  Tailor the presentation to the interests and knowledge level of your audience. Understanding what resonates with them helps make your case study more relevant and engaging. “Presentations can also be a forcing function to define your audience, tighten up your mission and message, and create a crisp call to action,” explains Jaquet.
• Tell a Story:  Structure your case study like a story, with a clear beginning (the problem), middle (the solution), and end (the results). A narrative approach keeps the audience engaged. 
• Focus on the Problem and Solution:  Clearly articulate the problem you addressed and how your solution was unique or effective. This section is the core of a case study and should be given ample attention. 
• Use Data Wisely:  Incorporate relevant data to support your points, but avoid overwhelming the audience with numbers. Use charts and graphs for visual representation of data to make it more digestible. 
• Highlight Key Results:  Emphasize the impact of your solution with clear and quantifiable results. This could include increased revenue, cost savings, improved customer satisfaction, and similar benefits.
• Incorporate Visuals:  Use high-quality visuals to break up text and explain complex concepts. Consider using photos, infographics, diagrams, or short videos.  “I put together the graphics that tell the story visually. Speakers often just need a big image or charts and graphs to help guide their talk track. Of course, if the audience expects details (for example, a board deck), the graphic helps reinforce the narrative,” shares Jaquet.
• Include Testimonials:  Adding quotes or testimonials from clients or stakeholders adds credibility and a real-world perspective to your presentation. 
• Practice Storytelling:  A well-delivered presentation is as important as its content. Practice your delivery to ensure you are clear, concise, and engaging. At this point, it also makes sense to solicit feedback from stakeholders. Jaquet concurs: “Once my outline and graphics are in place, I typically circulate the presentation draft for review. The feedback step usually surfaces nuances in the story or key points that need to show up on the slides. There is no point in building out tons of slides without alignment from the speaker or subject matter experts.”
• End with a Strong Conclusion:  Summarize the key takeaways and leave your audience with a final thought or call to action. 
• Seek Feedback:  After your presentation, request feedback to understand what worked well and what could be improved for future presentations. 

“Don't underestimate the power of a great presentation. And don't wait until the last minute or try to invent the wheel on your own,” advises Jaquet. “Many times, getting the next meeting, winning the deal, or getting the project kicked off well, requires your audience to understand and believe your story.”

Streamline and Collect All the Elements Needed for a Case Study with Smartsheet

Empower your people to go above and beyond with a flexible platform designed to match the needs of your team — and adapt as those needs change. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed. 

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time.  Try Smartsheet for free, today.

Discover why over 90% of Fortune 100 companies trust Smartsheet to get work done.

9 Creative Case Study Presentation Examples & Templates

Learn from proven case study presentation examples and best practices how to get creative, stand out, engage your audience, excite action, and drive results.

9 minute read

helped business professionals at:

Short answer

What makes a good case study presentation?

A good case study presentation has an engaging story, a clear structure, real data, visual aids, client testimonials, and a strong call to action. It informs and inspires, making the audience believe they can achieve similar results.

Dull case studies can cost you clients.

A boring case study presentation doesn't just risk putting your audience to sleep—it can actuallyl ead to lost sales and missed opportunities.

When your case study fails to inspire, it's your bottom line that suffers.

Interactive elements are the secret sauce for successful case study presentations.

They not only increase reader engagement by 22% but also lead to a whopping 41% more decks being read fully , proving that the winning deck is not a monologue but a conversation that involves the reader.

Let me show you shape your case studies into compelling narratives that hook your audience and drive revenue.

Let’s go!

How to create a case study presentation that drives results?

Crafting a case study presentation that truly drives results is about more than just data—it's about storytelling, engagement, and leading your audience down the sales funnel.

Here's how you can do it:

Tell a story: Each case study should follow a narrative arc. Start with the problem, introduce your solution, and showcase the results. Make it compelling and relatable.

Leverage data: Hard numbers build credibility. Use them to highlight your successes and reinforce your points.

Use visuals: Images, infographics, and videos can enhance engagement, making complex information more digestible and memorable.

Add interactive elements: Make your presentation a two-way journey. Tools like tabs and live data calculators can increase time spent on your deck by 22% and the number of full reads by 41% .

Finish with a strong call-to-action: Every good story needs a conclusion. Encourage your audience to take the next step in their buyer journey with a clear, persuasive call-to-action.

Visual representation of what a case study presentation should do:

How to write an engaging case study presentation?

Creating an engaging case study presentation involves strategic storytelling, understanding your audience, and sparking action.

In this guide, I'll cover the essentials to help you write a compelling narrative that drives results.

What is the best format for a business case study presentation?

4 best format types for a business case study presentation:

• Problem-solution case study
• Before-and-after case study
• Success story case study
• Interview style case study

Each style has unique strengths, so pick one that aligns best with your story and audience. For a deeper dive into these formats, check out our detailed blog post on case study format types .

What to include in a case study presentation?

An effective case study presentation contains 7 key elements:

• Introduction
• Company overview
• The problem/challenge
• Your solution
• Customer quotes/testimonials

To learn more about what should go in each of these sections, check out our post on what is a case study .

How to motivate readers to take action?

Based on BJ Fogg's behavior model , successful motivation involves 3 components:

This is all about highlighting the benefits. Paint a vivid picture of the transformative results achieved using your solution.

Use compelling data and emotive testimonials to amplify the desire for similar outcomes, therefore boosting your audience's motivation.

This refers to making the desired action easy to perform. Show how straightforward it is to implement your solution.

Use clear language, break down complex ideas, and reinforce the message that success is not just possible, but also readily achievable with your offering.

This is your powerful call-to-action (CTA), the spark that nudges your audience to take the next step. Ensure your CTA is clear, direct, and tied into the compelling narrative you've built.

It should leave your audience with no doubt about what to do next and why they should do it.

Here’s how you can do it with Storydoc:

How to adapt your presentation for your specific audience?

Every audience is different, and a successful case study presentation speaks directly to its audience's needs, concerns, and desires.

Understanding your audience is crucial. This involves researching their pain points, their industry jargon, their ambitions, and their fears.

Then, tailor your presentation accordingly. Highlight how your solution addresses their specific problems. Use language and examples they're familiar with. Show them how your product or service can help them reach their goals.

A case study presentation that's tailor-made for its audience is not just a presentation—it's a conversation that resonates, engages, and convinces.

How to design a great case study presentation?

A powerful case study presentation is not only about the story you weave—it's about the visual journey you create.

Let's navigate through the design strategies that can transform your case study presentation into a gripping narrative.

Add interactive elements

Static design has long been the traditional route for case study presentations—linear, unchanging, a one-size-fits-all solution.

However, this has been a losing approach for a while now. Static content is killing engagement, but interactive design will bring it back to life.

It invites your audience into an evolving, immersive experience, transforming them from passive onlookers into active participants.

Which of these presentations would you prefer to read?

Use narrated content design (scrollytelling)

Scrollytelling combines the best of scrolling and storytelling. This innovative approach offers an interactive narrated journey controlled with a simple scroll.

It lets you break down complex content into manageable chunks and empowers your audience to control their reading pace.

To make this content experience available to everyone, our founder, Itai Amoza, collaborated with visualization scientist Prof. Steven Franconeri to incorporate scrollytelling into Storydoc.

This collaboration led to specialized storytelling slides that simplify content and enhance engagement (which you can find and use in Storydoc).

Here’s an example of Storydoc scrollytelling:

Bring your case study to life with multimedia

Multimedia brings a dynamic dimension to your presentation. Video testimonials lend authenticity and human connection. Podcast interviews add depth and diversity, while live graphs offer a visually captivating way to represent data.

Each media type contributes to a richer, more immersive narrative that keeps your audience engaged from beginning to end. You can upload your own interactive elements or check stock image sites like Shutterstock, Adobe Stock, iStock, and many more. For example, Icons8, one of the largest hubs for icons, illustrations, and photos, offers both static and animated options for almost all its graphics, whether you need profile icons to represent different user personas or data report illustrations to show your findings.

Prioritize mobile-friendly design

In an increasingly mobile world, design must adapt. Avoid traditional, non-responsive formats like PPT, PDF, and Word.

Opt for a mobile-optimized design that guarantees your presentation is always at its best, regardless of the device.

As a significant chunk of case studies are opened on mobile, this ensures wider accessibility and improved user experience , demonstrating respect for your audience's viewing preferences.

Here’s what a traditional static presentation looks like as opposed to a responsive deck:

Streamline the design process

Creating a case study presentation usually involves wrestling with an AI website builder .

It's a dance that often needs several partners - designers to make it look good, developers to make it work smoothly, and plenty of time to bring it all together.

Building, changing, and personalizing your case study can feel like you're climbing a mountain when all you need is to cross a hill.

By switching to Storydoc’s interactive case study creator , you won’t need a tech guru or a design whizz, just your own creativity.

You’ll be able to create a customized, interactive presentation for tailored use in sales prospecting or wherever you need it without the headache of mobilizing your entire team.

Storydoc will automatically adjust any change to your presentation layout, so you can’t break the design even if you tried.

Case study presentation examples that engage readers

Let’s take a deep dive into some standout case studies.

These examples go beyond just sharing information – they're all about captivating and inspiring readers. So, let’s jump in and uncover the secret behind what makes them so effective.

What makes this deck great:

• A video on the cover slide will cause 32% more people to interact with your case study .
• The running numbers slide allows you to present the key results your solution delivered in an easily digestible way.
• The ability to include 2 smart CTAs gives readers the choice between learning more about your solution and booking a meeting with you directly.

Light mode case study

• The ‘read more’ button is perfect if you want to present a longer case without overloading readers with walls of text.
• The timeline slide lets you present your solution in the form of a compelling narrative.
• A combination of text-based and visual slides allows you to add context to the main insights.

Marketing case study

• Tiered slides are perfect for presenting multiple features of your solution, particularly if they’re relevant to several use cases.
• Easily customizable slides allow you to personalize your case study to specific prospects’ needs and pain points.
• The ability to embed videos makes it possible to show your solution in action instead of trying to describe it purely with words.

UX case study

• Various data visualization components let you present hard data in a way that’s easier to understand and follow.
• The option to hide text under a 'Read more' button is great if you want to include research findings or present a longer case study.
• Content segmented using tabs , which is perfect if you want to describe different user research methodologies without overwhelming your audience.

Business case study

• Library of data visualization elements to choose from comes in handy for more data-heavy case studies.
• Ready-to-use graphics and images which can easily be replaced using our AI assistant or your own files.
• Information on the average reading time in the cover reduces bounce rate by 24% .

Modern case study

• Dynamic variables let you personalize your deck at scale in just a few clicks.
• Logo placeholder that can easily be replaced with your prospect's logo for an added personal touch.
• Several text placeholders that can be tweaked to perfection with the help of our AI assistant to truly drive your message home.

Real estate case study

• Plenty of image placeholders that can be easily edited in a couple of clicks to let you show photos of your most important listings.
• Data visualization components can be used to present real estate comps or the value of your listings for a specific time period.
• Interactive slides guide your readers through a captivating storyline, which is key in a highly-visual industry like real estate .

Medical case study

• Image and video placeholders are perfect for presenting your solution without relying on complex medical terminology.
• The ability to hide text under an accordion allows you to include research or clinical trial findings without overwhelming prospects with too much information.
• Clean interactive design stands out in a sea of old-school medical case studies, making your deck more memorable for prospective clients.

Dark mode case study

• The timeline slide is ideal for guiding readers through an attention-grabbing storyline or explaining complex processes.
• Dynamic layout with multiple image and video placeholders that can be replaced in a few clicks to best reflect the nature of your business.
• Testimonial slides that can easily be customized with quotes by your past customers to legitimize your solution in the eyes of prospects.

Grab a case study presentation template

Creating an effective case study presentation is not just about gathering data and organizing it in a document. You need to weave a narrative, create an impact, and most importantly, engage your reader.

So, why start from zero when interactive case study templates can take you halfway up?

Instead of wrestling with words and designs, pick a template that best suits your needs, and watch your data transform into an engaging and inspiring story.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

Found this post useful?

Subscribe to our monthly newsletter.

Get notified as more awesome content goes live.

(No spam, no ads, opt-out whenever)

You've just joined an elite group of people that make the top performing 1% of sales and marketing collateral.

Create your best pitch deck to date.

Stop losing opportunities to ineffective presentations. Your new amazing deck is one click away!

Home Blog Business How to Present a Case Study: Examples and Best Practices

How to Present a Case Study: Examples and Best Practices

Marketers, consultants, salespeople, and all other types of business managers often use case study analysis to highlight a success story, showing how an exciting problem can be or was addressed. But how do you create a compelling case study and then turn it into a memorable presentation? Get a lowdown from this post! 

Table of Content s

Why Case Studies are a Popular Marketing Technique 

Popular case study format types, how to write a case study: a 4-step framework, how to do a case study presentation: 3 proven tips, how long should a case study be, final tip: use compelling presentation visuals, business case study examples, what is a case study .

Let’s start with this great case study definition by the University of South Caroline:

In the social sciences, the term case study refers to both a method of analysis and a specific research design for examining a problem, both of which can generalize findings across populations.

In simpler terms — a case study is investigative research into a problem aimed at presenting or highlighting solution(s) to the analyzed issues.

A standard business case study provides insights into:

• General business/market conditions 
• The main problem faced 
• Methods applied 
• The outcomes gained using a specific tool or approach

Case studies (also called case reports) are also used in clinical settings to analyze patient outcomes outside of the business realm. 

But this is a topic for another time. In this post, we’ll focus on teaching you how to write and present a case study, plus share several case study PowerPoint templates and design tips! 

Besides presenting a solution to an internal issue, case studies are often used as a content marketing technique . According to a 2020 Content Marketing Institute report, 69% of B2B marketers use case studies as part of their marketing mix.

A case study informs the reader about a possible solution and soft-sells the results, which can be achieved with your help (e.g., by using your software or by partnering with your specialist). 

For the above purpose, case studies work like a charm. Per the same report: 

• For 9% of marketers, case studies are also the best method for nurturing leads. 
• 23% admit that case studies are beneficial for improving conversions. 

Moreover, case studies also help improve your brand’s credibility, especially in the current fake news landscape and dubious claims made without proper credit. 

Ultimately, case studies naturally help build up more compelling, relatable stories and showcase your product benefits through the prism of extra social proof, courtesy of the case study subject. 

Most case studies come either as a slide deck or as a downloadable PDF document. 

Typically, you have several options to distribute your case study for maximum reach:

• Case study presentations — in-person, virtual, or pre-recorded, there are many times when a case study presentation comes in handy. For example, during client workshops, sales pitches, networking events, conferences, trade shows, etc. 
• Dedicated website page — highlighting case study examples on your website is a great way to convert middle-on-the-funnel prospects. Google’s Think With Google case study section is a great example of a web case study design done right.

• Blog case studies — data-driven storytelling is a staunch way to stand apart from your competition by providing unique insights, no other brand can tell. 
• Video case studies — video is a great medium for showcasing more complex business cases and celebrating customer success stories.

Once you decide on your case study format, the next step is collecting data and then translating it into a storyline. There are different case study methods and research approaches you can use to procure data. 

But let’s say you already have all your facts straight and need to organize them in a clean copy for your presentation deck. Here’s how you should do it. 

1. Identify the Problem 

Every compelling case study research starts with a problem statement definition. While in business settings, there’s no need to explain your methodology in-depth; you should still open your presentation with a quick problem recap slide.

Be sure to mention: 

• What’s the purpose of the case study? What will the audience learn? 
• Set the scene. Explain the before, aka the problems someone was facing. 
• Advertise the main issues and findings without highlighting specific details.

The above information should nicely fit in several paragraphs or 2-3 case study template slides

2. Explain the Solution 

The bulk of your case study copy and presentation slides should focus on the provided solution(s). This is the time to speak at length about how the subject went from before to the glorious after. 

Here are some writing prompts to help you articulate this better:

• State the subject’s main objective and goals. What outcomes were they after?
• Explain the main solution(s) provided. What was done? Why this, but not that? 
• Mention if they tried any alternatives. Why did those work? Why were you better?

This part may take the longest to write. Don’t rush it and reiterate several times. Sprinkle in some powerful words and catchphrases to make your copy more compelling.

3. Collect Testimonials 

Persuasive case studies feature the voice of customer (VoC) data — first-party testimonials and assessments of how well the solution works. These provide extra social proof and credibility to all the claims you are making. 

So plan and schedule interviews with your subjects to collect their input and testimonials. Also, design your case study interview questions in a way that lets you obtain quantifiable results.

4. Package The Information in a Slide Deck

Once you have a rough first draft, try different business case templates and designs to see how these help structure all the available information. 

As a rule of thumb, try to keep one big idea per slide. If you are talking about a solution, first present the general bullet points. Then give each solution a separate slide where you’ll provide more context and perhaps share some quantifiable results.

For example, if you look at case study presentation examples from AWS like this one about Stripe , you’ll notice that the slide deck has few texts and really focuses on the big picture, while the speaker provides extra context.

Need some extra case study presentation design help? Download our Business Case Study PowerPoint template with 100% editable slides. 

Your spoken presentation (and public speaking skills ) are equally if not more important than the case study copy and slide deck. To make a strong case study, follow these quick techniques. Alternatively, you can learn how to present a business case here.

Focus on Telling a Great Story

A case study is a story of overcoming a challenge, and achieving something grand. Your delivery should reflect that. Step away from the standard “features => benefits” sales formula. Instead, make your customer the hero of the study. Describe the road they went through and how you’ve helped them succeed. 

The premises of your story can be as simple as:

• Help with overcoming a hurdle
• Gaining major impact
• Reaching a new milestone
• Solving a persisting issue no one else code 

Based on the above, create a clear story arc. Show where your hero started. Then explain what type of journey they went through. Inject some emotions into the mix to make your narrative more relatable and memorable. 

Experiment with Copywriting Formulas 

Copywriting is the art and science of organizing words into compelling and persuasive combinations that help readers retain the right ideas. 

To ensure that the audience retains the right takeaways from your case study presentation, you can try using some of the classic copywriting formulas to structure your delivery. These include:

• AIDCA — short for A ttention, I nterest, D esire, C onviction, and A ction. First, grab the audience’s attention by addressing the major problem. Next, pique their interest with some teaser facts. Spark their desire by showing that you know the right way out. Then, show a conviction that you know how to solve the issue—finally, prompt follow-up action such as contacting you to learn more. 
• PADS — is short for Problem, Agitation, Discredit, or Solution. This is more of a sales approach to case study narration. Again, you start with a problem, agitate about its importance, discredit why other solutions won’t cut it, and then present your option. 
• 4Ps — short for P roblem, P romise, P roof, P roposal. This is a middle-ground option that prioritizes storytelling over hard pitches. Set the scene first with a problem. Then make a promise of how you can solve it. Show proof in the form of numbers, testimonials, and different scenarios. Round it up with a proposal for getting the same outcomes. 

Take an Emotion-Inducing Perspective

The key to building a strong rapport with an audience is showing that you are one of them and fully understand what they are going through. 

One of the ways to build this connection is by speaking from an emotion-inducing perspective. This is best illustrated with an example: 

• A business owner went to the bank
• A business owner came into a bank branch 

In the second case, the wording prompts listeners to paint a mental picture from the perspective of the bank employees — a role you’d like them to relate to. By placing your audience in the right visual perspective, you can make them more receptive to your pitches. 

One common question that arises when creating a case study is determining its length. The length of a case study can vary depending on the complexity of the problem and the level of detail you want to provide. Here are some general guidelines to help you decide how long your case study should be:

• Concise and Informative: A good case study should be concise and to the point. Avoid unnecessary fluff and filler content. Focus on providing valuable information and insights.
• Tailor to Your Audience: Consider your target audience when deciding the length. If you’re presenting to a technical audience, you might include more in-depth technical details. For a non-technical audience, keep it more high-level and accessible.
• Cover Key Points: Ensure that your case study covers the key points effectively. These include the problem statement, the solution, and the outcomes. Provide enough information for the reader to understand the context and the significance of your case.
• Visuals: Visual elements such as charts, graphs, images, and diagrams can help convey information more effectively. Use visuals to supplement your written content and make complex information easier to understand.
• Engagement: Keep your audience engaged. A case study that is too long may lose the reader’s interest. Make sure the content is engaging and holds the reader’s attention throughout.
• Consider the Format: Depending on the format you choose (e.g., written document, presentation, video), the ideal length may vary. For written case studies, aim for a length that can be easily read in one sitting.

In general, a written case study for business purposes often falls in the range of 1,000 to 2,000 words. However, this is not a strict rule, and the length can be shorter or longer based on the factors mentioned above.

Our brain is wired to process images much faster than text. So when you are presenting a case study, always look for an opportunity to tie in some illustrations such as: 

• A product demo/preview
• Processes chart 
• Call-out quotes or numbers
• Custom illustrations or graphics 
• Customer or team headshots 

Use icons to minimize the volume of text. Also, opt for readable fonts that can look good in a smaller size too.

To better understand how to create an effective business case study, let’s explore some examples of successful case studies:

Apple Inc.: Apple’s case study on the launch of the iPhone is a classic example. It covers the problem of a changing mobile phone market, the innovative solution (the iPhone), and the outstanding outcomes, such as market dominance and increased revenue.

Tesla, Inc.: Tesla’s case study on electric vehicles and sustainable transportation is another compelling example. It addresses the problem of environmental concerns and the need for sustainable transportation solutions. The case study highlights Tesla’s electric cars as the solution and showcases the positive impact on reducing carbon emissions.

Amazon.com: Amazon’s case study on customer-centricity is a great illustration of how the company transformed the e-commerce industry. It discusses the problem of customer dissatisfaction with traditional retail, Amazon’s customer-focused approach as the solution, and the remarkable outcomes in terms of customer loyalty and market growth.

Coca-Cola: Coca-Cola’s case study on brand evolution is a valuable example. It outlines the challenge of adapting to changing consumer preferences and demographics. The case study demonstrates how Coca-Cola continually reinvented its brand to stay relevant and succeed in the global market.

Airbnb: Airbnb’s case study on the sharing economy is an intriguing example. It addresses the problem of travelers seeking unique and affordable accommodations. The case study presents Airbnb’s platform as the solution and highlights its impact on the hospitality industry and the sharing economy.

These examples showcase the diversity of case studies in the business world and how they effectively communicate problems, solutions, and outcomes. When creating your own business case study, use these examples as inspiration and tailor your approach to your specific industry and target audience.

Finally, practice your case study presentation several times — solo and together with your team — to collect feedback and make last-minute refinements! 

1. Business Case Study PowerPoint Template

To efficiently create a Business Case Study it’s important to ask all the right questions and document everything necessary, therefore this PowerPoint Template will provide all the sections you need.

Use This Template

2. Medical Case Study PowerPoint Template

3. Medical Infographics PowerPoint Templates

4. Success Story PowerPoint Template

5. Detective Research PowerPoint Template

6. Animated Clinical Study PowerPoint Templates

Like this article? Please share

Business Intelligence, Business Planning, Business PowerPoint Templates, Content Marketing, Feasibility Study, Marketing, Marketing Strategy Filed under Business

Related Articles

Filed under Presentation Ideas • June 28th, 2024

Key Insights on How To End a Presentation Effectively

Learn key insights on how to end a presentation, with professional tips, PowerPoint templates examples and real life experiences.

Filed under Business • May 17th, 2024

How to Make a Transition Plan Presentation

Make change procedures in your company a successful experience by implementing transition plan presentations. A detailed guide with PPT templates.

Filed under Business • May 8th, 2024

Value Chain Analysis: A Guide for Presenters

Discover how to construct an actionable value chain analysis presentation to showcase to stakeholders with this detailed guide + templates.

Leave a Reply

Newly Launched - AI Presentation Maker

AI PPT Maker

Design Services

Business PPTs

Business Plan

Introduction PPT

Self Introduction

Startup Business Plan

Cyber Security

Digital Marketing

Project Management

Product Management

Artificial Intelligence

Target Market

Communication

Supply Chain

Google Slides

Research Services

All Categories

Observational study PowerPoint Presentation Templates and Google Slides

Data Collection Techniques For Client Case Study Observations Ppt PowerPoint Presentation Ideas Demonstration

Presenting this set of slides with name data collection techniques for client case study observations ppt powerpoint presentation ideas demonstration. This is a six stage process. The stages in this process are finance, marketing, management, investment, analysis. This is a completely editable PowerPoint presentation and is available for immediate download. Download now and impress your audience.

Observational Study In Powerpoint And Google Slides Cpb

Introducing our well designed Observational Study In Powerpoint And Google Slides Cpb This PowerPoint design presents information on topics like Observational Study As it is predesigned it helps boost your confidence level. It also makes you a better presenter because of its high quality content and graphics. This PPT layout can be downloaded and used in different formats like PDF, PNG, and JPG. Not only this, it is available in both Standard Screen and Widescreen aspect ratios for your convenience. Therefore, click on the download button now to persuade and impress your audience.

Ratings and Reviews

Most relevant reviews, by ethan sanchez.

March 13, 2024

by Efrain Harper

Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

• We're Hiring!
• Help Center

Observational Studies.ppt

Related Papers

Mark Malabz

Terence McDonnell

Virginia Njenga

Ahmed Nassoro

Lee Middlehurst

Carolina Castro

GA Williams

Maira Muchlis

Q ualitative researchers typically rely on four methods for gathering information: (a) participating in the setting, (b) observing directly, (c) interviewing in depth, and (d) analyzing documents and material culture. These form the core of their inquiry—the staples of the diet. Several secondary and specialized methods of data collection supplement them. This chapter provides a brief discussion of the primary and the secondary methods to be considered in designing a qualitative study. This discussion does not replace the many excellent, detailed references on data collection (we refer to several at the end of this chapter). Its purpose is to guide the proposal writer in stipulating the methods of choice for his study and in describing for the reader how the data will inform his research questions. How the researcher plans to use these methods, however, depends on several considerations. Chapter 1 presents an introductory discussion of qualitative method-ological assumptions. As the grounding for a selection of methods, we extend that discussion here, using Brantlinger's (1997) useful summary of seven categories of crucial assumptions for qualitative inquiry. The first concerns the researcher's views of the nature of the research: Is the inquiry technical and neutral, intending to conform to traditional research within her discipline, or is it controversial and critical, with an ❖ ❖ ❖

Tony Whitehead

Dianne Dredge

RELATED PAPERS

Barbara Kawulich

Michael Loadenthal

SEID A H M E D MUHE

… & Education Quarterly

Ronald G Gallimore

George Dowdall

Dương Nguyễn

karla J figueroa

Munyaradzi Madziwa

MASHITAH Hamidi

Yanuar Kartika Sari

Sumate Tanchareon

Tinashe Paul

Jawad Hussain Awan

Darya Lebedeva

Seminars in Oncology Nursing

Guadalupe Palos

Sociology of Education: An A-to-Z Guide

Uttam Gaulee

Maria Fortes

Peter Forster

GRACE GWANZURA

Stephen M DiDomenico

Frank Ezuruike

Dustin Johanna Satterfield

•   We're Hiring!
•   Help Center
• Find new research papers in:
• Health Sciences
• Earth Sciences
• Cognitive Science
• Mathematics
• Computer Science
• Academia ©2024

• My presentations

Auth with social network:

Download presentation

We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!

Presentation is loading. Please wait.

To view this video please enable JavaScript, and consider upgrading to a web browser that supports HTML5 video

CHAPTER SEVEN PARTICIPANT OBSERVATION AND CASE STUDIES

Published by Imogen Goodwin Modified over 9 years ago

Similar presentations

Presentation on theme: "CHAPTER SEVEN PARTICIPANT OBSERVATION AND CASE STUDIES"— Presentation transcript:

Chapter 2: Nonexperimental Research Approaches This multimedia product and its contents are protected under copyright law. The following are prohibited.

Qualitative and Observational Research

Case Studies and Observational Research Slides Prepared by Alison L. O’Malley Passer Chapter 6.

Laura Pejsa Goff Pejsa & Associates MESI 2014

Participant Observation. What is Participant Observation involves the researcher "getting to know" the people they're studying by entering their world.

AS Sociology Research methods Topic B. Getting you thinking.

Chapter Four. Writing the Proposal  What does the intended reader/audience need to understand better about the topic?  What does the audience know little.

Andy Newman, ITF, Brooklyn College

FOUNDATIONS OF NURSING RESEARCH Sixth Edition CHAPTER Copyright ©2012 by Pearson Education, Inc. All rights reserved. Foundations of Nursing Research,

CHAPTER 10, qualitative field research

What Do Sociologists Do? Chapter 2. Copyright © 2007 Pearson Education Canada 2-2 What Is a Valid Sociological Topic? Any kind of human behaviour & social.

Chapter 12 Collecting Qualitative Data. NARRATIVE INTERVIEWING Establishing Data Collection Procedures for Narrative Interviewing Establishing Data Collection.

Chapter 13: Descriptive and Exploratory Research

Methodology A preview. What is Methodology  Choosing a method of data collection  Structure of the research  Builds on and draws from problem statement.

Introduction to Qualitative Research

Formulating the research design

Qualitative Research Methods

Study announcement if you are interested!. Questions  Is there one type of mixed design that is more common than the other types?  Even though there.

Qualitative Research.  The distinction between qualitative and quantitative research is not precise. Most qualitative work has some form of quantitative.

Chapter 14 Overview of Qualitative Research Gay, Mills, and Airasian

About project

© 2024 SlidePlayer.com Inc. All rights reserved.

Have a language expert improve your writing

Run a free plagiarism check in 10 minutes, generate accurate citations for free.

• Knowledge Base

Methodology

• Naturalistic Observation | Definition, Guide & Examples

Naturalistic Observation | Definition, Guide, & Examples

Published on February 10, 2022 by Pritha Bhandari . Revised on June 22, 2023.

Naturalistic observation is a qualitative research method where you record the behaviors of your research subjects in real world settings. You avoid interfering with or influencing any variables in a naturalistic observation.

You can think of naturalistic observation as “people watching” with a purpose.

Table of contents

What is naturalistic observation, types of naturalistic observation methods, how to collect data, data sampling, advantages of naturalistic observation, disadvantages of naturalistic observation, other interesting articles, frequently asked questions about naturalistic observation.

In naturalistic observations, you study your research subjects in their own environments to explore their behaviors without any outside influence or control. It’s a research method used in field studies.

Traditionally, naturalistic observation studies have been used by animal researchers, psychologists, ethnographers, and anthropologists. Naturalistic observations are helpful as a hypothesis -generating approach, because you gather rich information that can inspire further research.

Based on his naturalistic observations, he believed that these birds imprinted on the first potential parent in their surroundings, and they quickly learned to follow them and their actions.

Naturalistic observation is especially valuable for studying behaviors and actions that may not be replicable in controlled lab settings.

Receive feedback on language, structure, and formatting

Professional editors proofread and edit your paper by focusing on:

• Academic style
• Vague sentences
• Style consistency

See an example

Naturalistic observations can be:

• Covert or overt: You either hide or reveal your identity as an observer to the participants you observe.
• Participant or non-participant: You participate in the activity or behavior yourself, or you observe from the sidelines.

There are four main ways of using naturalistic observations.

Importantly, all of these take place in naturalistic settings rather than experimental laboratory settings. While you may actively participate in some types of observations, you refrain from influencing others or interfering with the activities you are observing too much.

You can use a variety of data collection methods for naturalistic observations.

Audiovisual recordings

Nowadays, it’s common to collect observations through audio and video recordings so you can revisit them at a later stage or share them with other trained observers. It’s best to place these recording devices discreetly so your participants aren’t distracted by them. This can lead to a Hawthorne effect , where participants change their behavior once aware they’re being recorded.

However, make sure you receive informed consent (in a written format ) from each participant prior to recording them.

Note-taking

You can take notes while conducting naturalistic observations. Note down anything that seems relevant or important to you based on your research topic and interests in an unstructured way.

Tally counts

If you’re studying specific behaviors or events, it’s often helpful to make frequency counts of the number of times these occur during a certain time period. You can use a tally count to easily note down each instance that you observe in the moment.

There’s a lot of information you can collect when you conduct research in natural, uncontrolled environments. To simplify your data collection , you’ll often use data sampling.

Data sampling allows you to narrow down the focus of your data recording to specific times or events.

Time sampling

You record observations only at specific times. These time intervals can be randomly selected (e.g., at 8:03, 10:34, 12:51) or systematic (e.g., every 2 hours). You record whether your behaviors of interest occur during these time periods.

Event sampling

You record observations only when specific events occur. You may use a tally count to note the frequency of the event or take notes each time you see the event occurring.

Here's why students love Scribbr's proofreading services

Discover proofreading & editing

Naturalistic observation is a valuable tool because of its flexibility, external validity, and suitability for research topics that can’t be studied in a lab.

Flexibility

Because naturalistic observation is a non-experimental method, you’re not bound to strict procedures. You can avoid using rigid protocols and also change your methods midway if you need to.

Ecological validity

Naturalistic observations are particularly high in ecological validity , because you use real life environments instead of lab settings. People don’t always act in the same ways in and outside the lab. Your participants behave in more authentic ways when they are unaware they’re being observed, mitigating the risk of a Hawthorne effect .

Naturalistic observations help you study topics that you can’t in the lab for ethical reasons. You can also use technology to record conversations, behaviors, or other noise, provided you have consent or it’s otherwise ethically permissible.

The downsides of naturalistic observation include its lack of scientific control, ethical considerations , and potential for bias from observers and subjects.

Lack of control

Since you perform research in natural environments, you can’t control the setting or any variables . Without this control, you won’t be able to draw conclusions about causal relationships . You also may not be able to replicate your findings in other contexts, with other people, or at other times.

Ethical considerations

Most people don’t want to be observed as they’re going about their day without their explicit consent or awareness. It’s important to always respect privacy and try to be unobtrusive. It’s also best to use naturalistic observations only in public situations where people expect they won’t be alone.

Observer bias

Because you indirectly collect data, there’s always a risk of observer bias in naturalistic observations. Your perceptions and interpretations of behavior may be influenced by your own experiences, and inaccurately represent the truth. This type of bias is particularly likely to occur in participant observation methods.

Subject bias

When you observe subjects in their natural environment, they may sometimes be aware they’re being observed. As a result, they may change their behaviors to act in more socially desirable ways to confirm your expectations, or the perception of high or low expectations may cause a Pygmalion effect .

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Student’s  t -distribution
• Normal distribution
• Null and Alternative Hypotheses
• Chi square tests
• Confidence interval
• Quartiles & Quantiles
• Cluster sampling
• Stratified sampling
• Data cleansing
• Reproducibility vs Replicability
• Peer review
• Prospective cohort study

Research bias

• Implicit bias
• Cognitive bias
• Placebo effect
• Hawthorne effect
• Hindsight bias
• Affect heuristic
• Social desirability bias

Naturalistic observation is a qualitative research method where you record the behaviors of your research subjects in real world settings. You avoid interfering or influencing anything in a naturalistic observation.

Naturalistic observation is a valuable tool because of its flexibility, external validity , and suitability for topics that can’t be studied in a lab setting.

The downsides of naturalistic observation include its lack of scientific control , ethical considerations , and potential for bias from observers and subjects.

You can use several tactics to minimize observer bias .

• Use masking (blinding) to hide the purpose of your study from all observers.
• Triangulate your data with different data collection methods or sources.
• Use multiple observers and ensure interrater reliability.
• Train your observers to make sure data is consistently recorded between them.
• Standardize your observation procedures to make sure they are structured and clear.

Social desirability bias is the tendency for interview participants to give responses that will be viewed favorably by the interviewer or other participants. It occurs in all types of interviews and surveys , but is most common in semi-structured interviews , unstructured interviews , and focus groups .

Social desirability bias can be mitigated by ensuring participants feel at ease and comfortable sharing their views. Make sure to pay attention to your own body language and any physical or verbal cues, such as nodding or widening your eyes.

This type of bias can also occur in observations if the participants know they’re being observed. They might alter their behavior accordingly.

Cite this Scribbr article

If you want to cite this source, you can copy and paste the citation or click the “Cite this Scribbr article” button to automatically add the citation to our free Citation Generator.

Bhandari, P. (2023, June 22). Naturalistic Observation | Definition, Guide, & Examples. Scribbr. Retrieved September 9, 2024, from https://www.scribbr.com/methodology/naturalistic-observation/

Is this article helpful?

Pritha Bhandari

Other students also liked, what is qualitative research | methods & examples, data collection | definition, methods & examples, observer bias | definition, examples, prevention, get unlimited documents corrected.

✔ Free APA citation check included ✔ Unlimited document corrections ✔ Specialized in correcting academic texts

Personal Observation, Case Studies, Research Studies, Analogies

Sep 13, 2014

250 likes | 633 Views

Personal Observation, Case Studies, Research Studies, Analogies. CSIT 58 Chapter 9. Personal Observation. We highly value eyewitness testimony as evidence. Problems: See or hear what we wish to Remember aspects of an experience that are most consistent with our background

Share Presentation

• case studies
• scientific method
• eyewitness testimony
• linda peters ts
• single 9 week introductory

Presentation Transcript

Personal Observation, Case Studies, Research Studies, Analogies CSIT 58 Chapter 9

Personal Observation • We highly value eyewitness testimony as evidence. Problems: • See or hear what we wish to • Remember aspects of an experience that are most consistent with our background • What we see or hear is filtered through our values, attitudes and expectations.

Eyewitnesses to the Sniper? Even the expectation of a composite sketch—based on accounts from eyewitnesses to Monday's shooting outside a Fairfax County, Virginia, Home Depot—came to nothing. "Because of darkness and distance and perhaps excitement and adrenaline at the time, we are unable to come up with a composite," said Montgomery County police Capt. Nancy Demme. As The Washington Post and other sources noted, the witnesses gave "vague and inconsistent accounts," disagreeing on virtually all details other than the sex of the apparent shooter. All the witnesses agreed they'd seen a man, but some reportedly described a with "with dark skin, others with olive complexion, of Middle Eastern appearance or Hispanic"; one apparently said he was "not white, not black." Such imprecision is mirrored in the descriptions of the killer's (or killers') vehicle, which has been variously described a white Chevy Astrovan, a Ford Econoliner, and a white panel truck. Gillespie, Nick. “Shooting Blind.” Reason Online.” 17 Oct 2002. http://reason.com/links/links101702.shtml (6 Nov. 2002)

Eyewitness Testimony Wrongfully ImprisonedAt the age of 39, James Newsome walked out of a maximum-security prison in Illinois after 15 years of wrongful incarceration.     Newsome was convicted and sentenced to life in prison after three witnesses identified him as the man who shot and killed a 72-year-old grocery store owner on the South Side of Chicago, even though his fingerprints didn’t match those at the scene.      But in 1994, fingerprint technology proved the real perpetrator was a man on death row.     Newsome was given a settlement of $140,000 by the state, but he didn’t think that was enough of an apology.     Now he’s suing the police officers and the Chicago Police Department for millions for gross misconduct. Sinatra, Amy. “It’s Him – Or Is It?” ABCnews.com.” http://abcnews.go.com/sections/us/DailyNews/eyewitness_testimony.html (6 Nov. 2002)

Case Studies • The study of a particular individual or event. • Based on observations or interviews • May be very systematic or superficial • Vivid case studies should be viewed as striking examples rather than as proof.

Evaluating Case Studies Demonstrates that an outcome is possible. Ask Is it typical? Are there counterexamples? Are there biases in how it’s reported? Asians are so good at math; there are four of them in my algebra class and they have the top scores. Men are terrible cooks-both my brother and my boyfriend have burned dinners this year.

Through the Looking Glass:Student Perceptions of Online Learning I logged on to my computer one Sunday evening to find myself immediately greeted by an instant message from a 17-year-old student in one of my courses. The message was simple: "Help!" As I later learned, the student had encountered difficulty in conducting Internet research for a class project. She said she felt like Alice in Wonderland, having fallen through the looking glass. A computer novice, she was relieved to find me online that night and was able to finish her assignment. This is one example of the effect of computers and the Internet on students' learning experiences. As distance education becomes more popular, and as traditional courses require more online assignments, teachers must consider students' perceptions of online learning. While many professors and teachers embrace this technology, many students experience confusion and frustration. By Linda Peters http://ts.mivu.org/default.asp?show=article&id=907

Through the Looking Glass:Student Perceptions of Online Learning Linda Peters provides the case of a 17 year old student who felt frustrated trying to complete an assignment to prove that teachers must consider students’ perceptions of online learning. You need to ask: Is this typical? Are there counterexamples? • I have students who take every online course I offer. Some have taken almost every online course that is available at the college. They must not feel too frustrated and would make good counterexamples. • Maybe this instructor arranged her class and instructions poorly. • I was also not impressed by this student using the single word message of Help! As an instructor, that frustrates me. I don’t know where to start to assist and sometimes I have hundreds of online students. It is more effective for a student to ask a question like: “Can you help me understand the Excel formula for step 3?”

Research Studies A systematic collection of observations by people trained to do scientific research. This kind of evidence CAN BE very dependable, but the research must use the scientific method. Studies show that violent computer games cause aggressive behavior in children. A recent report indicates that female college students are intimidated by computer classes.

Scientific Method • Publicly verifiable data The data must be obtained under conditions such that other qualified people can make similar observations and obtain the same results. • Precision in Language. The language must be precise and consistent.

NOT Verified In 1986, scientists reported that extremely gifted 12- and 13-year-olds were especially likely to be left-handed and to suffer from allergies. They proposed that the kids, while in the womb, had been overexposed to testosterone, which might have triggered both the allergies and the intellectual excellence. But this exotic idea vaporized in the summer of 1990 when different researchers-Jennifer Wiley and David Goldstein of Duke University-did a follow-up study; they found no evidence of a link between giftedness and left-handedness and allergies in children. From Diestler, Sherry. Becoming a Critical Thinker p. 144

Scientific Method: Control Minimizing extraneous factors that might affect the accuracy and interpretation. • Use multiple observers • Do in a controlled environment like a lab Hard to apply in studies of the social world and human behavior. People may behave differently when they know they’re being watched.

Evaluating Research #1 • What is the quality of the source? Most dependable are journals where the study is reviewed by a panel of experts, like the Journal of the American Medical Association. • Has the study been replicated? Has more than one study shown the same results? • Are conditions in the research artificial? How similar are the conditions under which the research study was conducted to the situation the researcher is generalizing about?

Evaluating Research #2 • Is there a reason for someone to have distorted the research? Money, position, prestige.. • Has the study been selectively chosen? Are there studies with contradictory results that were not mentioned? • How far can we generalize, given the research sample?

At a Lecture-Only 12% Listen Bright-eyed college students in lecture halls aren’t necessarily listening to the professor, the American Psychological Association was told yesterday. If you shot off a gun a sporadic intervals and asked the students to encode their thoughts and moods at that moment, you would discover that: • About 20% of the students, men and women, are pursuing erotic thoughts. • Another 20% are reminiscing about something. • Only 20% are actually paying attention to the lecture. 12% are actively listening. • The others are worrying, daydreaming, thinking about lunch or-surprise-religion (8%)

Continued.. This confirmation of the lecturer’s worst fears was reported by Paul Cameron, 28, an assistant professor at Wayne State University in Detroit. The annual convention, which ends Tuesday, includes about 2,000 such reports to 10,000 psychologists in a variety of meetings. Cameron’s results were based on a nine-week course in introductory psychology for 85 college sophomores. A gun was fired 21 times at random intervals, usually when Cameron was in the middle of a sentence. (Diestler, p. 113)

Evaluation Has the study been replicated? None stated Are conditions in the research artificial? Is firing a gun to interrupt lectures normal? How far can we generalize given the research sample? A single 9 week introductory course with 85 students with one particular teacher. Are there any biases or distortions in the surveys, questionnaires, ratings, or other measurements? Unknown, the data collection method was not described.

Distortion? The first head-to-head comparison of the nation’s two most popular medicines for prostate trouble found that one gives significant relief while the other is virtually useless. The two medicines, Hytrin and Proscar, are taken by millions of older men to relieve the symptoms of an enlarged prostate gland. The study found that Hytrin eases men’s discomfort by about one-third, while Proscar works no better than dummy sugar pills. Prostate drugs generally cost $30 to $45 a month. The study was financed by Merck & Co., which makes Proscar, and Abbott Laboratories Inc., the maker of Hytrin. Although both companies approved the study’s design, Merck discounted its significance as publication approached in today’s issue of the New England Journal of Medicine. Dr. Glenn Gormley, a Merck research official, said that in hindsight, the study was not set up properly to answer the question of which drug is better. (Diestler, p. 146 )

Generalizing Based on a Sample The sample must be: • Large enough to justify the conclusion. Usually the more events or people observed, the better. • Possess as much diversity (breadth) as the types of events about which conclusions are drawn. • As random as possible to prevent getting groups of people that have biased characteristics.

What’s wrong with this sample? In Pennsylvania, where liquor can’t be sold on Sunday, 2,000 people were interviewed at a beer festival; 96% of those surveyed believed that the Sunday ban on liquor sale is outdated. Clearly, Philadelphians (where the festival was held) disapprove of the law, commonly called a Blue Law.

Surveys & Questionnaires • The survey has to be answered truthfully. People often give answers they think they’re supposed to give. • Questions may be ambiguously worded. • The wording of the question may be biased. • Answers can even vary based on the position of the question in the survey and how the survey is presented. Previous slide answer: Those surveyed were attending a beer festival

Conclusion and Question Here’s a conclusion based on a survey:A U.S. congressman sent a questionnaire to his constituents and received the following results: 92% were against government-supported child-care centers. The question that was asked: Do you believe the federal government should provide child-care centers to assist parents in rearing their children? (Textbook page 135)

Flaws in the Survey Leading words: to assist parents in rearing their children What if you substitute: to assist parents who are unable to find alternative child care while they are working? Could you generalize these results to all parents in the U.S.? Maybe there is a bias to people who return surveys from their politicians.

Analogies as Evidence Proving a conclusion about something unfamiliar by relying on similarity to something more familiar or that is easier to study. A researcher may report that when rats are confined to an overcrowded cage, they exhibit antisocial behavior; a conclusion is then drawn about humans, comparing crowded rats to city dwellers. The researcher may imply that crime is a result of overcrowded conditions. (Diestler, p. 169)

Evaluating Analogies • The number of ways the two things being compared are similar. • The relevance of the similarities and the differences. • Try to generate your own alternative analogies to better understand. End of Chapter 9 Lecture

• More by User

Case Studies

Case Studies. Direct Energy. Company Overview: Client is one of North America’s leading integrated energy companies and part of the Centrica Group (British Gas). Scope: Inbound and Outbound services Systems Used: Inbound/Outbound blended Asterisk based ACD/Dialer. Business Needs:

322 views • 7 slides

Case studies

By Mr Daniel Hansson. Case studies. What Is a Case Study?. Originated in clinical psychology to diagnose and treat patients An in-depth investigation of one single case ( person, group, organization etcetera ) ‏

889 views • 16 slides

Case studies. How to do them. Case studies. Definition A comprehensive, in-depth investigation of a situation, a sequence of activities, or a procedure within its natural setting Purpose

650 views • 12 slides

Qualitative Studies: Case Studies

Qualitative Studies: Case Studies. Introduction. In this presentation we will examine the use of case studies in testing research hypotheses: Validity; Quality; Analysis. Case study methodology.

720 views • 30 slides

Case Studies. Source of Information. MEET MARY. Age: 20 Primary: Mild MR (Downs Syndrome) Secondary: Seizure Disorder (infrequent), Speech Difficulties Behavioral: None Medical: Infrequent Seizures Desires: Independence (be at home alone) Living Situation: Family Home.

133 views • 0 slides

Case-studies

Case-studies. Irish Medical Technology Industry Compliance Training Workshop January 26, 2011, Dublin Karen Leyshon , Convatec ;; Alphie Moran, Cook & Aline Lautenberg, Eucomed. Organisation: Instructions. Please sit at your respective tables.

294 views • 8 slides

Case Studies. March 2013. Massive Overstocks & Out-of-Stocks Discovered Thru Visibility and Big-Data Analysis. CHALLENGE:. PCG developed a systematic process that supports efficient analysis of over 1,600 items in over 4,000 locations that have 8-12 attributes

291 views • 15 slides

CASE STUDIES

CASE STUDIES. IMS 423 BLOCK. Dr. Shaikh Mujeeb Ahmed Assistant Professor AlMaarefa College. CASE -1 . An 18 –year- old female reported to the physician for consultation. She complained of generalized weakness, lethargy and inability to do the routine work from the previous few months. .

722 views • 15 slides

Case Studies . To learn to analyse each activity at each stage of the sporting development. 5 Case Studies. Bathing/ Swimming Athletics Football Cricket Tennis. Case Study 1: Bathing/ Swimming. Using the format of your choice

221 views • 5 slides

Case Studies . To learn to analyse each activity at each stage of the sporting development. 5 Case Studies. Bathing/ Swimming Athletics Football Cricket Tennis. Case Study 2: Mob Football. Using the format of your choice

254 views • 5 slides

Case Studies:

Case Studies:. A MODEL RESPONSE TO DOMESTIC VIOLENCE GAP INC. Julie East , Gap Inc. Global Senior Employee Relations Manager Dan Schlosser , Banana Republic Regional Loss Prevention Manager David Harris , Banana Republic Field Human Resources Manager. Who is Gap Inc.?.

686 views • 42 slides

Case Studies:. A MODEL RESPONSE TO DOMESTIC VIOLENCE CIGNA CORPORATION. Marjorie Stein, CIGNA Corp. Director of Employee Relations T om Healy, CIGNA Corp. Director of Corporate Security & Investigations Dan Fallon, CIGNA Corp. Health Promotion and Wellness Consultant.

318 views • 9 slides

CASE STUDIES:

Interoperability Clearing House IT Acquisition Advisory Council. CASE STUDIES:. Dedicated to maximizing the utilization of COTS/Open Solutions and leveraging of existing implementation/testing best practices. “Assuring the business value of technology”. Robert Babiskin , Chief Engineer

404 views • 11 slides

CASE STUDIES.

267 views • 17 slides

Case Studies. Cases Covered. Design methodology Simple aritmetic opperations boundary-control Without database connection Pizza order boundary – control – entity Without database connection Human resource monitoring boundary – control – entity With database conection ATM

1.08k views • 94 slides

Case Studies. BlueCross Blue Shield.

163 views • 6 slides

Case Studies. AFIX Decision-makers’ Workshop Session 2. Outline of Content. Mozambique - MOZIX Kenya - South Africa - JINX Lessons. MOZIX. Handling local traffic today Option A: Bypassing ISPs Option B: Bi-lateral peering Option C: The IXP. Kenya. ISP Models

219 views • 7 slides

Case Studies. November 19-20, 2009 Medical Legal Issues in Obstetrics Practice Ronald S. Gibbs, MD Professor, Department of Obstetrics and Gynecology Associate Dean, Continuing Medical Education. Case Study 1 – Neonatal Brain Injury, Neonatal Encephalopathy and Cerebral Palsy.

473 views • 6 slides

Case Studies. Case Study #1: Patient with Controlled Hypertension. Patient Information. 52 year old African American female Presented in September 2004 for 1 yr minimum lifestyle change intervention Referred by PCP. Patient Information. Measurements Height: 5’ 3” Weight: 215 lbs

709 views • 54 slides

MS Relapse Management: Team Approaches Colleen Harris MN NP MSCN. Case Studies. Case Study #1.

140 views • 9 slides

Case Studies. SYSTEMC. Abstraction Layers for Hardware Design. TRANSACTION-LEVEL MODELS (TLM). TLMs have a common feature: they implement communication among processes via function calls !. Abstraction Layers for Hardware Design. Purpose of Abstraction Layers. Algorithmic model.

299 views • 25 slides

Case Studies. Class 4. LAM/MPI.

191 views • 16 slides

• Preferences

Naturalistic Observation and Case-Study Research - PowerPoint PPT Presentation

Naturalistic Observation and Case-Study Research

Naturalistic observation and case-study research psyc 50 chapter 6 naturalistic observation examples charles darwin s voyage on the hms beagle (the basis for his ... – powerpoint ppt presentation.

• Charles Darwins voyage on the HMS Beagle (the basis for his theory of natural selection)
• Jane Goodall's study of chimpanzees
• Dian Fosseys study of the mountain gorilla
• Adeline Levines study of the Love Canal
• Rosenhans study of psychiatric hospitalization
• Sigmund Freuds study of patients, which formed the basis for his psychoanalytic theory
• E. L. Witmers study of children in the first psychology clinic in North America
• Jean Piagets study of the development of children, which led to numerous theories of child development
• For questions involving the natural flow of behavior
• When first studying a new research area
• When testing the feasibility of a procedure
• To test the generalizability of laboratory findings
• Problem statements are often general and flexible in low-constraint research studies
• Often evolve to accommodate new results
• Unable to test causal hypotheses with low-constraint research
• Provide new descriptive information
• Can negate a general proposition
• Provide information about contingencies
• Can be very difficult to observe behavior in natural surroundings
• Often we are not sure what behaviors are important until after we have observed for a while
• Without the controls of the laboratory, participants are free to do what they want to do, and not what we are hoping to observe
• Unobtrusive observation observing behavior without participants knowledge
• Participant observation observing behavior while participating in the situation
• Want to reduce measurement reactivity
• People behaving differently when observed
• Reactive measures enhance reactivity
• Nonreactive measures minimize reactivity
• Sampling of participants
• Representative samples allow us to generalize findings to the larger group
• Sampling is often not under the control of the researcher in low-constraint research
• Therefore, caution is required in interpreting the results
• Generalize only to similar participants and NOT to the general population
• Sampling of situations
• Sampling in different situations will help us know what situational factors affect behavior
• Sampling of behaviors
• Repeated sampling of behavior in a specific situation will indicate the consistency of the behavior
• The data from low-constraint research is a rich set of information
• Must be cautious in interpreting data from low-constraint research
• Limitations
• Poor representativeness
• Poor replicability
• Ex post facto fallacy
• Limitations of the observer
• Going beyond the data
• Small samples non-randomly selected
• Rarely do the samples represent the population
• Dangerous to generalize findings to the general population
• Studies can be replicated only if
• The procedures are clearly specified
• The procedures were followed exactly
• In low-constraint research
• Procedures are often not specified
• They may change as the study continues
• They are often unique to the observer
• Therefore, replication is very difficult
• Interpreting an observed contingency as if it represented a causal connection
• Low-constraint observation will never provide the controls for such strong conclusions
• If ex post facto conclusions are interpreted as hypotheses for further research, and not as established facts, then they serve a useful scientific purpose
• Low-constraint studies often rely on the observational skills of the researcher
• Ex. specificity of observation procedures
• Specific procedures decrease flexibility
• Non-specific procedures increase possibility of experimenter biases (experimenter reactivity)
• One must be careful in drawing strong conclusions (dont over-interpret)
• Interpretation should take into account other information we know about a phenomenon

PowerShow.com is a leading presentation sharing website. It has millions of presentations already uploaded and available with 1,000s more being uploaded by its users every day. Whatever your area of interest, here you’ll be able to find and view presentations you’ll love and possibly download. And, best of all, it is completely free and easy to use.

You might even have a presentation you’d like to share with others. If so, just upload it to PowerShow.com. We’ll convert it to an HTML5 slideshow that includes all the media types you’ve already added: audio, video, music, pictures, animations and transition effects. Then you can share it with your target audience as well as PowerShow.com’s millions of monthly visitors. And, again, it’s all free.

About the Developers

PowerShow.com is brought to you by  CrystalGraphics , the award-winning developer and market-leading publisher of rich-media enhancement products for presentations. Our product offerings include millions of PowerPoint templates, diagrams, animated 3D characters and more.

• Upload Ppt Presentation
• Upload Pdf Presentation
• Upload Infographics
• User Presentation
• Related Presentations

Case Study of Outpatient Department

By: Saidhamdy Views: 12

Social Media for Beginners

By: JenniferDwayne Views: 1023

Smarter Healthcare with Analytics

By: drdwayn Views: 1192

MedicPresents.com - Connecting medics around the globe

By: MedicPresents Views: 3514

ABC of Health Informatics

By: joody1435outlook.sa Views: 1357

Hand Sanitizer

By: devendradeo8 Views: 1422

• Occupation :
• Specialty :

HEALTH A TO Z

• Eye Disease
• Heart Attack
• Medications