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Jollibee Foods Corporation Case Study solution

Introduction.

The current case solution is published by 247caseanalysis and focuses on Jollibee Foods Corporation. The case presents an overview of the strategic and managerial issues that the Jollibee Foods Corporation faces in the growth and development of the business. The case solution focuses on understanding the central issue(s) in the case. The case study solution then uses strategic tools and models to solve the case and makes strategic recommendations for the Jollibee Foods Corporation (Abratt & Bendixen, 2018; Iacobucci, 2021).

The case study and the case solution for the Jollibee Foods Corporation are intended to give a comprehensive and holistic perspective regarding real-world business situations and challenges to the reader. Like all HBS case studies, it is important for the reader to first read the case for the Jollibee Foods Corporation. The proposed case study solution for the Jollibee Foods Corporation has encompassed the needs of all stakeholders while addressing the central challenge effectively (Deepak & Jeyakumar, 2019).

External environment analysis

The Jollibee Foods Corporation cannot directly influence the external environment. The Jollibee Foods Corporation must ensure to assess and continually review the external environment to identify potential challenges and opportunities (Abratt & Bendixen, 2018). This is needed because:

The external environment is dynamic and keeps changing.

External environment factors and dynamics, directly and indirectly, influence Jollibee Foods Corporation operations (Anthony, 2021).

PESTEL Analysis

The Jollibee Foods Corporation needs political stability to maintain business development and growth globally.

The Jollibee Foods Corporation must also pay heed to local and global taxation implications for operations carried on site, as well as in other countries.

The Jollibee Foods Corporation is directly impacted by the policies and regulations devised by the governments in its host as well as home countries (Chernev, 2018).

Lower interest rates facilitate the Jollibee Foods Corporation as it leads to increased instances of borrowing.

Lower interest rates also lead to increased consumer power, and increased demand for products of Jollibee Foods Corporation (Deepak & Jeyakumar, 2019).

The operations and demand for Jollibee Foods Corporation are directly influenced by the GDP and economic growth in the countries where it operates and exports (Buchanan & Huczynski, 2019).

Increased focus on education and higher literacy rates have allowed the Jollibee Foods Corporation to benefit from a more skilled and talented labor pool.

The higher portion of the youth has also benefitted the Jollibee Foods Corporation in creating a high demand for its products and services (Iacobucci, 2021).

Assessment of the population and consumer trends have allowed the Jollibee Foods Corporation to refine its segmentation and targeting strategies – leading to improved positioning of its portfolio offering (De Mooij, 2019).

Technological

Jollibee Foods Corporation has high internal innovation capabilities.

Jollibee Foods Corporation invests in research and development for improved creativity and technological progress.

The Jollibee Foods Corporation makes use of innovative and advanced technology to make its internal processes more efficient and work towards achieving economies of scale.

Jollibee Foods Corporation also benefits from knowledge sharing through global operations and transfers technology internally (Baines, Fill, & Rosengren, 2017).

Environmental

The Jollibee Foods Corporation follows and abides by environmental regulations imposed in various countries.

Consumers for Jollibee Foods Corporation have rapidly adopted green lifestyles and green consumption.

Incorporating environmentalism into its strategic goals and direction has enabled the Jollibee Foods Corporation to become more efficient in this resource allocation (Stead & Stead, 2014).

The Jollibee Foods Corporation ensures to follow the equal employment and equal opportunity law.

Through the equal opportunity act and regulations, the Jollibee Foods Corporation ensures that it does not discriminate against different groups in its HUMAN RESOURCE MANAGEMENT practices.

The Jollibee Foods Corporation also ensures to abide by the health and safety regulations.

The Jollibee Foods Corporation makes sure to follow regulations regarding employment contracts and employer responsibilities to ensure fair policy-making and high performance (Lasserre, 2017).

Porter Five Forces

Industry rivalry.

There is high competitiveness and rivalry in the industry.

The market is highly fragmented, which leads to increased competition for Jollibee Foods Corporation.

The Jollibee Foods Corporation faces industry rivals of various sizes and operations.

The competition for Jollibee Foods Corporation is local as well as global in nature.

The increased rivalry in the industry ensures that all players, including Jollibee Foods Corporation, offer high-quality products and services to consumers at competitive prices (Varadarajan, 2015).

The threat of new entrants

The threat of new entrants is moderate.

There are entry barriers such as government regulations and financial capital needed for setting up operations.

This ensures that only powerful players with high financial muscle enter the market where Jollibee Foods Corporation is operating.

New entrants ensure that the Jollibee Foods Corporation maintains its focus on competitiveness and high quality (Wunder, 2019; Abratt & Bendixen, 2018).

Threat of substitutes

The threat of substitutes is moderate to high.

There is direct well as indirect substitutes available for Jollibee Foods Corporation offerings.

The high number of players and market fragmentation has led to the increased availability of substitutes for Jollibee Foods Corporation products.

There are low switching costs for consumers between substitutes (Sahaf, 2019; Kotabe & Helsen, 2020).

Bargaining power of buyers

Jollibee Foods Corporation operational a highly fragmented industry.

The bargaining power of the buyers is high.

Players, including Jollibee Foods Corporation, do not have a retail setup (Phillips & Moutinho, 2018; Chernev, 2018).

Bargaining power of sellers

The bargaining power of suppliers is high in the industry where Jollibee Foods Corporation operates.

There're numerous players in the industry, and suppliers have contracted with most of them.

The raw materials provided by suppliers are restricted, and limited owing to quality needs and benchmarks (Kotabe & Helsen, 2020; Joyce, 2022).

Internal environment analysis

The internal analysis allows an insight into the factors that Jollibee Foods Corporation can directly influence. These factors and capabilities are used by the Jollibee Foods Corporation to ensure that:

It is able to capitalize on the opportunities from the external environment.

It is able to mitigate risks and manage challenges and threats appropriately.

The Jollibee Foods Corporation is able to set the right strategic direction and use internal capacities towards its attainment (Stead & Stead, 2014; Deepak & Jeyakumar, 2019).

The Jollibee Foods Corporation has a strong brand image and a positive consumer perception in the market.

The Jollibee Foods Corporation invests in research and development, which helps the company focus its new product development as well as marketing capabilities (Phillips & Moutinho, 2018).

The company has a strong financial revenue earning ability and enjoys high profits.

The Jollibee Foods Corporation has a global distribution network, which is strong and has allowed it to enjoy high business growth.

International expansion has allowed the Jollibee Foods Corporation to understand diverse cultures and their knees – and engage in the localization of its product portfolio (DuBrin, 2013).

The Jollibee Foods Corporation is criticized for high prices for its product portfolio.

The company has suffered negative PR owing to the recall of some of its products which were faulty.

Despite engagement with advanced technology, Jollibee Foods Corporation continues to use manual systems internally, which leads to time ineffectiveness (Abratt & Bendixen, 2018).

The Jollibee Foods Corporation has an organizational culture that is resistant to change and, as a result, exhibits slow adaptation to new trends.

The product design for the Jollibee Foods Corporation’s offerings is imitative.

The Jollibee Foods Corporation has undifferentiated products in its portfolio with respect to the competition (Phillips & Moutinho, 2018; Baines, Fill, & Rosengren, 2017).

Opportunities

The Jollibee Foods Corporation has the opportunity to expand to developing and emerging economies.

The Jollibee Foods Corporation can develop outsourcing partnerships to further maintain cost-effectiveness.

The Jollibee Foods Corporation can also engage in green production and work towards environmental sustainability (Stead & Stead, 2014; Lasserre, 2017).

The Jollibee Foods Corporation can also develop strategic partnerships and alliances to facilitate business growth and development.

Target niche markets, and develop new products.

The Jollibee Foods Corporation can benefit from the evolving media trends for marketing purposes – including using social media content creation to target new consumer groups (Varadarajan, 2015; Wilson, 2018).

The Jollibee Foods Corporation is facing high competition.

The Jollibee Foods Corporation is also experiencing high imitation of its products.

The Jollibee Foods Corporation faces threats from the increased price volatility of raw materials as well.

The unstable government and government policies are also a threat to the operations of the Jollibee Foods Corporation- especially internationally.

Slow change adaptation may lead the Jollibee Foods Corporation to become an industry laggard (Anthony, 2021; Abratt & Bendixen, 2018).

Marketing mix

The product offerings by the Jollibee Foods Corporation maintain consistently high quality.

The Jollibee Foods Corporation engages in brand-building activities to ensure that its product and service offerings are well received by the target audience (Chernev, 2018).

Brand-building activities build positive associations for Jollibee Foods Corporation and lead to repeat purchases as well as high consumer loyalty.

Jollibee Foods Corporation ensures that its products are available in different SKU sizes to cater to the needs of different groups within its target audience.

The Jollibee Foods Corporation also offers a warranty for its products (Khan, 2014).

The Jollibee Foods Corporation ensures competitive pricing in the industry among the high number of market players.

For new products, the Jollibee Foods Corporation maintains an introductory pricing strategy to encourage trials and purchases (Kareh, 2018).

For its star products, the company maintains penetrative pricing strategies to allow maximum trial.

For mature products, the Jollibee Foods Corporation engages in aggressive and competitive pricing.

The Jollibee Foods Corporation offers regular discounts to appeal to consumers, clear stocks, as well as for increasing footfall (Išoraitė, 2016).

Jollibee Foods Corporation ensures that all its product offerings are highly accessible.

The Jollibee Foods Corporation places products in physical retail setups like supermarkets and hypermarkets.

The Jollibee Foods Corporation also places products with e-tailers such as amazon so consumers can easily access the products (Iacobucci, 2021).

The Jollibee Foods Corporation also has an online system on its website for managing orders placed directly with the company.

The Jollibee Foods Corporation has a strong distribution network, as well as competent and quick consumer service. (Kareh, 2018; Abratt & Bendixen, 2018).

The Jollibee Foods Corporation uses traditional promotional platforms of television to reach the masses with its product portfolio.

The Jollibee Foods Corporation also engages in radio and print promotional activities and advertisements (Deepak & Jeyakumar, 2019).

The Jollibee Foods Corporation also uses social media to reach out to its audiences and influence them.

The Jollibee Foods Corporation has developed expertise in interesting and relevant content creation, which attracts its primary as well as secondary target consumer groups (De Mooij, 2019).

The Jollibee Foods Corporation frequently uses influencers to create a positive buzz and hype regarding its products, as well as to ensure high reach.

All promotional content is integrated and uses emotional appeals to create a lasting relationship with the consumers (Chernev, 2018).

The Jollibee Foods Corporation has a strong global presence and strong business development capabilities.

The Jollibee Foods Corporation focuses on research and development internally to identify market gaps and demands.

The Jollibee Foods Corporation makes use of AI in its production operations and marketing functions to increase cost efficiency as well as affectivity (Dimitrieska, Stankovska, & Efremova, 2018).

The Jollibee Foods Corporation engages and invests in acquiring advanced and progressive technology for operational efficiency. (Joyce, 2022).

The Jollibee Foods Corporation has a strong retail setup and a strong distribution network across the globe (Gillespie & Swan, 2021; Chernev, 2018).

The Jollibee Foods Corporation has access to unique raw materials, which helps it maintain high quality as well as differentiation in its product offerings.

The Jollibee Foods Corporation holds special patents and licenses for manufacturing processes, as well as for being able to manufacture off-site in other countries (Grewal & Levy, 2021).

The Jollibee Foods Corporation undertakes and participates in sustainable and eco-friendly manufacturing processes.

The Jollibee Foods Corporation has also developed a green packaging solution for its product offerings and portfolio (Gillespie & Swan, 2021).

The leadership within the Jollibee Foods Corporation is visionary and charismatic.

The organizational culture within Jollibee Foods Corporation is robust, innovative and creative.

The organizational culture is based on the unique values, and implementation of the same – including transparency, honesty, and commitment (Groucutt & Hopkins, 2015).

The human resource management policies within the Jollibee Foods Corporation support employee development and engagement – leading to high employee satisfaction and high employee morale (Machado, 2019; Anthony, 2021).

The compensation framework within the Jollibee Foods Corporation is advanced and focuses on extrinsic as well as intrinsic drivers for employee performance.

The Jollibee Foods Corporation enjoys high brand equity based on consistently high deliverance of product quality (Hitt, Miller, Colella, & Triana, 2017; Grewal & Levy, 2021).

The technical infrastructure within the Jollibee Foods Corporation comprises new and advanced technology as well as network development to support its operations (Griffin, 2021)

The Jollibee Foods Corporation has access to advanced physical infrastructure as well which helps support its technical advancements, as well as its manufacturing and related operations (Valeri, 2021)

The international exposure that the Jollibee Foods Corporation has received owing to its expansions has allowed it to develop and apply innovation as well as new knowledge for improving existing processes and schedules within the company (Hitt, Miller, Colella, & Triana, 2017; Abratt & Bendixen, 2018; Valeri, 2021).

Value chain

The core capabilities and strengths of the Jollibee Foods Corporation have enabled it to overcome obstacles and challenges and achieve its strategic goals and targets.

The core strengths and competencies of Jollibee Foods Corporation form an important part of the company’s value chain (Chernev, 2018; Anthony, 2021).

Primary activities

Jollibee Foods Corporation works directly and owns part of its operations in the value chain.

The Jollibee Foods Corporation also works through different third parties as well as contracts with other parties for managing operations in other countries (Anthony, 2021).

For inbound logistics, the Jollibee Foods Corporation ensures that all raw materials are transferred to warehouses and manufacturing sites in a timely fashion using company-owned transportation.

The Jollibee Foods Corporation manages its operations directly as well as through third parties.

The operations of the Jollibee Foods Corporation are spanned in its hometown as well as conducted overseas at other locations (Deepak & Jeyakumar, 2019).

In offshore countries, the Jollibee Foods Corporation manages operations through partners and agents – who look after distribution and marketing activities for the Jollibee Foods Corporation.

The Jollibee Foods Corporation engages in invested marketing activities – based on consumer and market research (Dimitrieska, Stankovska, & Efremova, 2018; Chernev, 2018).

The Jollibee Foods Corporation also makes use of AI for its marketing and promotional activities.

The Jollibee Foods Corporation regularly trains its employees to develop skills regarding consumer service.

The Jollibee Foods Corporation has maintained strict policies regarding consumer service as well as ensuring high quality and increased customer satisfaction (Joyce, 2022).

Secondary activities

The Jollibee Foods Corporation has a strong human resource management department, regulated by modern policies and practices.

The human resource management department at the Jollibee Foods Corporation supports the organizational culture and the leadership through its various functions – such as hiring, training and compensation management (DuBrin, 2013).

The Jollibee Foods Corporation makes use of advanced technology to support its operations and achieve strategic goals and targets (DuBrin, 2013; Joyce, 2022).

The advanced technology is acquired internationally (Iacobucci, 2021).

The Jollibee Foods Corporation engages in regulated procurement with selected suppliers.

The Jollibee Foods Corporation ensures its contracted suppliers provide consistently high-quality raw materials to maintain high quality for end consumers (Gillespie & Swan, 2021).

The Jollibee Foods Corporation is used to resolve its managerial and strategic challenges using one of the following strategies.

The strategies recommended will allow the Jollibee Foods Corporation to expand and develop, as well as manage its risks and challenges effectively.

Using these strategies, the Jollibee Foods Corporation will also be able to remain competitive in the market.

Market development strategies

The Jollibee Foods Corporation can engage in informative and emotional marketing to appeal to the target audience in the market and increase brand awareness.

The Jollibee Foods Corporation can devise and run educational campaigns to help understand the importance of the product, and its need (Išoraitė, 2016).

The Jollibee Foods Corporation can work with influencers and celebrities to help spread the message through social media as well as conventional media.

The Jollibee Foods Corporation can use a team on the ground to interact with the target audience, brief them about the product and its benefits, and influence them positively towards purchase decisions. (Baines, Fill, & Rosengren, 2017).

Market penetration strategies

The Jollibee Foods Corporation can increase its marketing spending and use emotional appeals to influence the target audience.

The marketing strategies should be focused on maximizing the reach of the brand's message and promise (Iacobucci, 2021).

The Jollibee Foods Corporation is recommended to make its products accessible through an increased number of supermarkets and hypermarkets.

The Jollibee Foods Corporation can also open its own retail setups to increase footfall and reach across different regions (Sahaf, 2019).

Product development strategies

The Jollibee Foods Corporation is recommended to and can engage in market and consumer research for product development.

Encouraging innovation and discussion of new ideas within the Jollibee Foods Corporation can also lead to rapid new product development (Varadarajan, 2015).

The Jollibee Foods Corporation can also optimize the development of new products by making its manufacturing and testing processes more effective.

The Jollibee Foods Corporation can also create innovation labs and labs for new product development and testing (Sahaf, 2019; Abratt & Bendixen, 2018).

Diversification strategies

The Jollibee Foods Corporation can expand horizontally and add new product lines.

The Jollibee Foods Corporation can also expand vertically and add new products to the existing product line

The diversification will allow the Jollibee Foods Corporation to attract new consumer groups (De Mooij, 2019).

The diversification will also allow the Jollibee Foods Corporation to increase its penetration and reach amongst existing consumers.

The Jollibee Foods Corporation will be able to increase brand awareness through diversification as well (Iacobucci, 2021; Abratt & Bendixen, 2018).

The Jollibee Foods Corporation needs to strategically align its resources for optimization and to achieve its strategic goals and targets. The Jollibee Foods Corporation should continue to use its internal capabilities to realize new opportunities and for mitigating risks and weaknesses. In addition, the Jollibee Foods Corporation should also make use of other strategic models to understand the managerial challenges that the organization faces and devise suitable strategies and actions for overcoming them. The leadership of the Jollibee Foods Corporation will play a critical role in ensuring that the organization overcomes the challenges by focusing on the organizational culture and values, which will then impact the operations and performance at large.

Abratt, R., & Bendixen, M. (2018). Strategic marketing: Concepts and cases. New York, United States: Routledge.

Anthony, H. (2021). Understanding strategic management. New York: Oxford University Press.

Baines, P., Fill, C., & Rosengren, S. (2017). Marketing. New York, United States: Oxford University Press.

Buchanan, D., & Huczynski, A. (2019). Organizational behaviour. London: Pearson UK.

Chernev, A. (2018). Strategic marketing management. Berlin/Heidelberg, Germany: Cerebellum Press.

De Mooij, M. (2019). Consumer behavior and culture: Consequences for global marketing and advertising. Thousand Oaks, California: Sage.

Deepak, R., & Jeyakumar, S. (2019). Marketing management. New Delhi, India: Educreation Publishing.

Dimitrieska, S., Stankovska, A., & Efremova, T. (2018). Artificial intelligence and marketing. Entrepreneurship, 6(2), 298-304.

DuBrin, A. (2013). Fundamentals of organizational behavior: An applied perspective. Amsterdam, Netherlands: Elsevier.

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Kareh, A. (2018). Evolution of the four Ps: Revisiting the marketing mix. Retrieved June 2022, from Forbes: https://www.forbes.com/sites/forbesagencycouncil/2018/01/03/evolution-of-the-four-ps-revisiting-the-marketing-mix/

Khan, M. (2014). The concept of ‘marketing mix’and its elements. International journal of information, business and management, 6(2), 95-107.

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Machado, C. (2019). Organizational Behaviour and Human Resource Management. Berlin: Springer.

Phillips, P., & Moutinho, L. (2018). Contemporary issues in strategic management. London: Routledge.

Sahaf, A. (2019). Strategic marketing: Making decisions for strategic advantage. New Delhi, India: PHI Learning Pvt. Ltd.

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Valeri, M. (2021). Organizational studies: implications for the strategic management. Berlin, Germany: Springer Nature.

Varadarajan, R. (2015). Strategic marketing, marketing strategy and market strategy. AMS review , 5(3), 78-90.

Wilson, F. (2018). Organizational behaviour and work: a critical introduction. New York: Oxford university press.

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Jollibee foods corp. (b): global focus description.

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Case Description Jollibee Foods Corp. (B): Global Focus

Strategic managment tools used in case study analysis of jollibee foods corp. (b): global focus, step 1. problem identification in jollibee foods corp. (b): global focus case study, step 2. external environment analysis - pestel / pest / step analysis of jollibee foods corp. (b): global focus case study, step 3. industry specific / porter five forces analysis of jollibee foods corp. (b): global focus case study, step 4. evaluating alternatives / swot analysis of jollibee foods corp. (b): global focus case study, step 5. porter value chain analysis / vrio / vrin analysis jollibee foods corp. (b): global focus case study, step 6. recommendations jollibee foods corp. (b): global focus case study, step 7. basis of recommendations for jollibee foods corp. (b): global focus case study, quality & on time delivery.

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Case Analysis of Jollibee Foods Corp. (B): Global Focus

Jollibee Foods Corp. (B): Global Focus is a Harvard Business (HBR) Case Study on Strategy & Execution , Texas Business School provides HBR case study assignment help for just $9. Texas Business School(TBS) case study solution is based on HBR Case Study Method framework, TBS expertise & global insights. Jollibee Foods Corp. (B): Global Focus is designed and drafted in a manner to allow the HBR case study reader to analyze a real-world problem by putting reader into the position of the decision maker. Jollibee Foods Corp. (B): Global Focus case study will help professionals, MBA, EMBA, and leaders to develop a broad and clear understanding of casecategory challenges. Jollibee Foods Corp. (B): Global Focus will also provide insight into areas such as – wordlist , strategy, leadership, sales and marketing, and negotiations.

Case Study Solutions Background Work

Jollibee Foods Corp. (B): Global Focus case study solution is focused on solving the strategic and operational challenges the protagonist of the case is facing. The challenges involve – evaluation of strategic options, key role of Strategy & Execution, leadership qualities of the protagonist, and dynamics of the external environment. The challenge in front of the protagonist, of Jollibee Foods Corp. (B): Global Focus, is to not only build a competitive position of the organization but also to sustain it over a period of time.

Strategic Management Tools Used in Case Study Solution

The Jollibee Foods Corp. (B): Global Focus case study solution requires the MBA, EMBA, executive, professional to have a deep understanding of various strategic management tools such as SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis.

Texas Business School Approach to Strategy & Execution Solutions

In the Texas Business School, Jollibee Foods Corp. (B): Global Focus case study solution – following strategic tools are used - SWOT Analysis, PESTEL Analysis / PEST Analysis / STEP Analysis, Porter Five Forces Analysis, Go To Market Strategy, BCG Matrix Analysis, Porter Value Chain Analysis, Ansoff Matrix Analysis, VRIO / VRIN and Marketing Mix Analysis. We have additionally used the concept of supply chain management and leadership framework to build a comprehensive case study solution for the case – Jollibee Foods Corp. (B): Global Focus

Step 1 – Problem Identification of Jollibee Foods Corp. (B): Global Focus - Harvard Business School Case Study

The first step to solve HBR Jollibee Foods Corp. (B): Global Focus case study solution is to identify the problem present in the case. The problem statement of the case is provided in the beginning of the case where the protagonist is contemplating various options in the face of numerous challenges that Jollibee Foods is facing right now. Even though the problem statement is essentially – “Strategy & Execution” challenge but it has impacted by others factors such as communication in the organization, uncertainty in the external environment, leadership in Jollibee Foods, style of leadership and organization structure, marketing and sales, organizational behavior, strategy, internal politics, stakeholders priorities and more.

Step 2 – External Environment Analysis

Texas Business School approach of case study analysis – Conclusion, Reasons, Evidences - provides a framework to analyze every HBR case study. It requires conducting robust external environmental analysis to decipher evidences for the reasons presented in the Jollibee Foods Corp. (B): Global Focus. The external environment analysis of Jollibee Foods Corp. (B): Global Focus will ensure that we are keeping a tab on the macro-environment factors that are directly and indirectly impacting the business of the firm.

What is PESTEL Analysis? Briefly Explained

PESTEL stands for political, economic, social, technological, environmental and legal factors that impact the external environment of firm in Jollibee Foods Corp. (B): Global Focus case study. PESTEL analysis of " Jollibee Foods Corp. (B): Global Focus" can help us understand why the organization is performing badly, what are the factors in the external environment that are impacting the performance of the organization, and how the organization can either manage or mitigate the impact of these external factors.

How to do PESTEL / PEST / STEP Analysis? What are the components of PESTEL Analysis?

As mentioned above PESTEL Analysis has six elements – political, economic, social, technological, environmental, and legal. All the six elements are explained in context with Jollibee Foods Corp. (B): Global Focus macro-environment and how it impacts the businesses of the firm.

How to do PESTEL Analysis for Jollibee Foods Corp. (B): Global Focus

To do comprehensive PESTEL analysis of case study – Jollibee Foods Corp. (B): Global Focus , we have researched numerous components under the six factors of PESTEL analysis.

Political Factors that Impact Jollibee Foods Corp. (B): Global Focus

Political factors impact seven key decision making areas – economic environment, socio-cultural environment, rate of innovation & investment in research & development, environmental laws, legal requirements, and acceptance of new technologies.

Government policies have significant impact on the business environment of any country. The firm in “ Jollibee Foods Corp. (B): Global Focus ” needs to navigate these policy decisions to create either an edge for itself or reduce the negative impact of the policy as far as possible.

Data safety laws – The countries in which Jollibee Foods is operating, firms are required to store customer data within the premises of the country. Jollibee Foods needs to restructure its IT policies to accommodate these changes. In the EU countries, firms are required to make special provision for privacy issues and other laws.

Competition Regulations – Numerous countries have strong competition laws both regarding the monopoly conditions and day to day fair business practices. Jollibee Foods Corp. (B): Global Focus has numerous instances where the competition regulations aspects can be scrutinized.

Import restrictions on products – Before entering the new market, Jollibee Foods in case study Jollibee Foods Corp. (B): Global Focus" should look into the import restrictions that may be present in the prospective market.

Export restrictions on products – Apart from direct product export restrictions in field of technology and agriculture, a number of countries also have capital controls. Jollibee Foods in case study “ Jollibee Foods Corp. (B): Global Focus ” should look into these export restrictions policies.

Foreign Direct Investment Policies – Government policies favors local companies over international policies, Jollibee Foods in case study “ Jollibee Foods Corp. (B): Global Focus ” should understand in minute details regarding the Foreign Direct Investment policies of the prospective market.

Corporate Taxes – The rate of taxes is often used by governments to lure foreign direct investments or increase domestic investment in a certain sector. Corporate taxation can be divided into two categories – taxes on profits and taxes on operations. Taxes on profits number is important for companies that already have a sustainable business model, while taxes on operations is far more significant for companies that are looking to set up new plants or operations.

Tariffs – Chekout how much tariffs the firm needs to pay in the “ Jollibee Foods Corp. (B): Global Focus ” case study. The level of tariffs will determine the viability of the business model that the firm is contemplating. If the tariffs are high then it will be extremely difficult to compete with the local competitors. But if the tariffs are between 5-10% then Jollibee Foods can compete against other competitors.

Research and Development Subsidies and Policies – Governments often provide tax breaks and other incentives for companies to innovate in various sectors of priority. Managers at Jollibee Foods Corp. (B): Global Focus case study have to assess whether their business can benefit from such government assistance and subsidies.

Consumer protection – Different countries have different consumer protection laws. Managers need to clarify not only the consumer protection laws in advance but also legal implications if the firm fails to meet any of them.

Political System and Its Implications – Different political systems have different approach to free market and entrepreneurship. Managers need to assess these factors even before entering the market.

Freedom of Press is critical for fair trade and transparency. Countries where freedom of press is not prevalent there are high chances of both political and commercial corruption.

Corruption level – Jollibee Foods needs to assess the level of corruptions both at the official level and at the market level, even before entering a new market. To tackle the menace of corruption – a firm should have a clear SOP that provides managers at each level what to do when they encounter instances of either systematic corruption or bureaucrats looking to take bribes from the firm.

Independence of judiciary – It is critical for fair business practices. If a country doesn’t have independent judiciary then there is no point entry into such a country for business.

Government attitude towards trade unions – Different political systems and government have different attitude towards trade unions and collective bargaining. The firm needs to assess – its comfort dealing with the unions and regulations regarding unions in a given market or industry. If both are on the same page then it makes sense to enter, otherwise it doesn’t.

Economic Factors that Impact Jollibee Foods Corp. (B): Global Focus

Social factors that impact jollibee foods corp. (b): global focus, technological factors that impact jollibee foods corp. (b): global focus, environmental factors that impact jollibee foods corp. (b): global focus, legal factors that impact jollibee foods corp. (b): global focus, step 3 – industry specific analysis, what is porter five forces analysis, step 4 – swot analysis / internal environment analysis, step 5 – porter value chain / vrio / vrin analysis, step 6 – evaluating alternatives & recommendations, step 7 – basis for recommendations, references :: jollibee foods corp. (b): global focus case study solution.

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Analyzing the Marketing Strategy of Jollibee

By Aditya Shastri

McDonald’s is the most well-known fast-food restaurant in the world. McDonald’s had a 20% share in the US fast food market which is 3 times higher than its competitor, Burger King. However, Jollibee was a leading company for more than 2 decades in the Philippines. Though Jollibee was not well known globally, its four brands:  Jollibee, Delifrance, Greenwich Pizza, and Chowking dominated the Philippine market.

The reason the marketing strategy of Jollibee is successful is a major factor covered in this case study. Marketing is one of the most important functions of a business that engages in promotion and marketing activities such as market research and advertising for products or services; this is especially true in today’s context where marketing innovation has accelerated exponentially and adoption of these techniques can be a make or break factor for the companies.

JOLLIBEE: THE EARLY YEARS

Tony Tan Caktiong and his brothers opened two ice cream parlors in Manila in 1975. They later expanded their menu by including fast food such as burgers, sandwiches, and spaghetti. After realizing the popularity of burgers they decided to focus on fast food.

This gave birth to a new brand, “Jollibee”, giving quality food at affordable prices. The food was created by keeping in mind the Filipino palate and employing friendly and efficient employees.

Jollibee quickly gained popularity in the Philippines. Along with burgers, the restaurant also included a variety of other Filipino dishes such as the Ice Crazein buko pandan(cocunut and jelly) and maiscon yelow (sweet corn with milk and crushed ice), Other traditional Filipino breakfast rice meals and options such as the Tuna Pie and Pies-to-Go were also offered by Jollibee.

Jollibee gained popularity in all age groups because it offered food that catered to each category.

After operating for 2 decades, Jollibee Food Corporation gained a market share of 57%. While coming towards the end of 1998, Jollibee successfully planted 302 company-owned and franchised stores in the Philippines as well as 27 franchised stores around the world. 

In this case study, we will cover the Marketing Strategy of Jollibee, including its, digital presence, advertising campaigns, competitors, failed campaigns and much more. We’ll also go over the four Ps of the marketing mix. So, without further ado, let’s start by learning about Jollibee as a company.

About Jollibee

(Credit: Spot. ph)

Jollibee is a Filipino multinational fast-food restaurant chain owned by Jollibee Foods Corporation (JFC). JFC had approximately 1,200 Jollibee outlets worldwide as of April 2018, with a presence in Southeast Asia, the Middle East, East Asia (Hong Kong, Macau), North America, and Europe (Italy, UK).

In 1975, Tony Tan Caktiong and his family established a Magnolia ice cream parlour in Cubao, Quezon City. Customers who requested hot meals and sandwiches were later served at the outlet. When food became more popular than ice cream, the family decided to convert the ice cream parlour into a fast-food restaurant, which became the first Jollibee outlet in 1978.

Manuel C. Lumba, a management consultant, advised the family on the change in strategy. Jollibee was originally called “Jolibe,” but the name was changed to “Jollibee.”

Its core business is the development, operation, and franchising of its quick-service restaurant brands. It serves a wide range of affordable and delicious dishes, as well as great tasting food, to customers of all ages and from all walks of life.

What is new about Jollibee?

Learn about the latest news that keeps Jollibee the talk of the town:

• Jollibee is planning to increase its coverage by opening 600 new-owned and franchised stores this year.
• The fast-food giant provides food aid to the affected families in ALBY. This was done by partnering with 2nd District Representative Joey Salceda in Bicol so that 31,000 meals could be provided to the victims of the Mayon Volcano’s outburst.
• Jollibee which made Phillipene’s food go global has been accused of exploiting their employees by terminating those who demand better wages and working conditions.
• Jollibee and Coca-Cola, who are known for serving some of the best food and beverages decided to strengthen their partnership on the occasion of celebrating Jollobee’s 45th anniversary.
• Opening Wings Alliance claims that the fast-food giant sources more than 586 million eggs in a year from factory hens that are living in very cruel conditions.

Let us now understand the target audience of Jollibee by taking a look at the buyer persona.

Buyer Personal of Jollibee

Buyer’s Persona

Marry Padilla

Manila, Philippines

Profession:

• Trying new things.
• Staying updated with lates trends.
• Values Social Media.
• Want to support local businesses.

Interest & Hobbies

• Eating out with friends.
• Travelling.
• Photography.

Pain Points

• Cant always find time to go out.
• Doesn’t have a lot of money to spend.
• Gets bored easily.
• Wants to find healthier food options.

Social Media Presence

• Follows lot of food and lifestyle influencers
• Likes to share photos of her food & drink
• Engages with the brands she likes

Marketing Strategy of Jollibee

Jollibee Food Corporation’s marketing strategy is attractive and highly commercialized, using various media such as TV, radio, newsprint, and more; they must have spent millions of dollars to stay on top of their customers’ minds, particularly among Filipinos.

It relies on high customer traffic and efficient operations management. It provides excellent service to the large number of people who visit its outlets by operating like a well-oiled machine that keeps close tabs on daily operations.

The Unique Selling Proposition ( U.S.P ) of the Jollibee brand is :

1) Fast, Good, Clean, Cheap food

2) Caters to local needs( Spicy patty)

3) Consistency, and reliability over all its outlets.

So, now that we’ve learned about Jollibee’s marketing strategy, let’s look at its marketing mix.

Digital Marketing Strategy that are adopted by Jollibee

Here is a list of the latest strategies that were adopted by Jollibee

1. A campaign titled, “A Message from the Future”

This is one of the marketing strategies of Jollibee during pandemic in which campaign tries to raise the importance of family by taking the scenario of a pandemic. This campaign narrates the story of a migrant Filopinno’s family in the United States. The film shows a harsh start but has a happy ending because the family learns to value each other more. 

The film premiered on May 16, 2021, with the aim to educate the importance of family who will always be there for each other no matter what.

Jollibee’s new campaign aims to focus on the importance of family relationships that got stronger during the time of the pandemic. This campaign shows that even during the darkest time such as the pandemic, there is always hope when you have the support of your family.

The campaign focuses on the importance of how spending more time with your family can make your relationship stronger.

The audience could completely resonate with the thoughtful message portrayed in Jollibee’s marketing campaign. They were able to understand the importance of expressing gratitude to their families. 

People appreciated the efforts that Jollibee had taken. This helped the brand to re-establish a strong image in the minds of its customers.

2. The launch of JolliKids fun camp

Jollibee has launched a new summer camp for kids who were aged between 5 to 12 years. This camp named, “Jollikids Fun Camp”, is basically a half-day program that involves fun and educational activities.

The camp was recently launched on 29th July 2023 at Jollibee’s BCG Triangle Drive branch.

The objective of this camp is to create a fun and educational experience for the kids. Kids will be able to live and experience the lives of Jollibee’s crew members and create some amazing memories with them.

JolliKids Fun Camp was a complete success, that had more than 10,000 participants in the first trial of the program. Beloe are some of the marketing strategies that were used to promote the event:

• The brand created a website that was completely dedicated to the camp, including all the information regarding the activities, pricing, and registration.
• A series of social media campaigns were conducted by using hashtags such as #JolliKidsFunCamp and #Jollibee
• A Traditional approach was adopted which included partnering with local media outlets such as newspapers, magazines, and radio stations.
• A contest was conducted on social media platforms encouraging the parents to win free tickets for their children.

3. Through Facebook and Instagram Reels and Ads

In order to promote its new chicken sandwich by using a puparl reels format, a reel was created by featuring the sound of someone taking a bite of the chicken. 

In order to launch their campaign, Jollibee worked with Mediacom. 

Jollibee wanted to use the popular Reels format to promote its new chicken sandwich. The company created a Reels ad that featured the sound of someone biting into the chicken.

With the objective of increasing the views of the video, the video ad was optimized and placed on Facebook and Instagram Reels to reach the broader audience of Filipinos aged between 20-65. The same video was targeted to the same audience for both campaigns.

Jollibee, being a well-established brand, wanted to create a good image in the minds of the younger audience.

This campaign helped to increase the brand awareness metrics which include:

• There was an increase in ad recalling by 16.5 points compared to the usual video ads.
• There was an increase in ad recalling by 17.5 points for the audience of age group between 18-24.
• There was an increase in brand awareness by 3 points by reel campagins as compared to the usual video ads.
• There was an increase in mid awareness bt 2 points by reel campaign as compared to usual video ads.

Marketing Mix of Jollibee

The marketing mix refers to the four Ps of marketing: product, price, place, and promotion. However, because Jollibee is a service marketing brand, it has 3 additional Ps: People, Process, and Physical Evidence. These are the key components of marketing a product or service, and they interact strongly with one another. So, let’s look at the 7 Ps of Jollibee’s marketing mix below.

1. Product Strategy of Jollibee

(Source: Thrillist)

• Jollibee Foods Corporation maintains high product quality.
• Produces and sells products that are relatively simple to use.
• Its diverse portfolio enables it to reach a variety of market target groups.
• Jollibee Foods Corporation also promises that psychological needs will be met as a result of product consumption.
• The company has used various SKUs to increase market penetration.

2. Place Strategy of Jollibee

• Jollibee Foods Corporation has greater control over operations, as well as store layout and design, in company-operated stores.
• Successfully launched an online order placement and tracking website.
• Their products are also available in supermarkets and hypermarkets across the country.
• Jollibee Foods Corporation contracts with partner agents in other countries and markets to ensure quality control and terms of negotiation for its product placement.

3. Promotion Strategy of Jollibee

• Uses its social media presence to engage with customers directly.
• Customers can use the loyalty card to exchange points for products or other exciting gifts as directed by the company.
• Uses community influencers as part of its on-the-ground promotional efforts.
• Hoardings increase Jollibee Foods Corporation’s visibility while also assisting in the development of stronger brand recall.

4. Pricing Strategy of Jollibee

• Jollibee Foods Corporation encourages favorable brand and product perceptions in target consumer groups by using premium pricing for some of its product lines.
• It successfully adds more value to its products from the perspective of customers by employing psychological pricing.
• Geographic pricing also allows Jollibee Foods Corporation to cover shipping and customs costs for offshore locations.
• The company is also known to use a popular bundle pricing strategy for some product lines.

Jollibee Marketing Campaigns

Customers can learn and experience more about a company or a product through advertising strategies. These are some of the company’s actions aimed at influencing customers. Let’s take a look at Jollibee Advertising Campaigns.

1. ‘Make it Christmas with Jollibee Joy Campaigns

With the main aim of showing that Christmas can be enjoyed even during the mundane moments of life, Jollibee came up with this campaign to prove that it is easy to keep the holiday spirit in the simplest manner possible.

Here the campaign displays that it has the ability to transform daily moments into Christmas, as individuals discover a surprise filled with joy when they enter a Christmas-themed photo booth.

2. ‘ Kwentong Jollibee ’ Campaign

While the primary goal of the Kwentong Jollibee campaign is to “strengthen brand love and affinity” among their millennial target market, Arline Adeva, JFC brand communications head, told The Manila Times that it has also boosted sales in a big way during the launch of the new videos titled “Signs,” “Homecoming,” and “Status.”

On Facebook and YouTube, the first batch of heartfelt “Kwentong Jollibee” videos, which included “Vow,” “Crush,” and “Date,” racked up over 40 million views.

JFC global brand chief marketing officer Francis Flores declared Kwentong Jollibee to be “setting the benchmark or gold standard for digital marketing” as a result of the remarkable results.

But, more than reach and views, JFC considers interaction to be the most important factor in the campaign’s success.

4. LDR Campaign

Jollibee’s 2021 Valentine’s Day campaign, LDR, was their first instalment that was released on Feb 4. The video shows how the COVID situation has created emotional and physical distance between people, but there are ways to bridge the gap, which may include delivering a burger drenched in the secret sauce of imagination and love.

5. “ First Date ” Campaign

The second instalment, First Date , came out on Feb 8. The ad featuring one main character teaches everyone that it is not necessary that love comes from a partner but from the person who is looking back at you in the mirror.

6. “ First Love ” Campaign

First Love, a touching story of a father and a daughter. The ad is dedicated to the man who taught her daughter what true love is, who always took care of her, who always knew how to make her daughter feel better. 

This ad beautifully depicts how a father’s love affects daughters’ perceptions of relationships.

In a year, they publish content several times, their purpose is to make the audience feel like they are getting a hug, they are embracing themselves from inside out, coming from their heart and spreading through their fingertips, just like the feeling they get after a satisfying meal.

How Does the Marketing Strategy of Jollibee Grab its Customer’s Attention?

Here we will dive into the details used in the marketing plan of Jollibee to understand the method it adopts to create a smooth experience for its customers:

Appeal to Emotions

The marketing strategy of Jollibee features families enjoying their meals together which evokes a feeling of nostalgia about the good old days of childhood as well as signifies the importance of spending time with your loved ones. Such strategies help to connect with the audience, eventually turning them into repeat customers.

Cultural References

Jollibee incorporates local flavours in its menu offerings to cater to its Filipino customer’s palette. Their marketing campaigns also display its Filipino heritage to establish a strong connection with the consumers of its home countries. 

Unique Promotions and Collaborations

By partnering with some popular brands such as Coca-Cola, Jollibee’s reach has increased exponentially. Additionally, the introduction of limited-time offers and other promotions develops of sense of urgency in the minds of its customer to go and take advantage of such offers. 

Fueling Expansion through Marketing Tactics

By putting a main focus on its USP, Jollibee has been able to expand its operations over

Jollibee Digital Presence

Consumers can easily browse through your portfolio if you have a digital presence. It allows you to interact with your customers while also putting you ahead of your competitors. Jollibee is a frequent user of social media platforms. Let’s take a sneak peek at some of them:

• 8 Million+ Followers

• 400 K+ Followers

• 550 K+ Followers

Jollibee’s social media activities include:

• Launch of new products
• New advertisements
• New Campaigns
• Its achievements
• New schemes & offers

So now that we’ve peeked at their digital presence and activities, let’s take a look at Jollibee’s SWOT analysis to better understand the brand’s strengths, weaknesses, opportunities, and threats.

Top 5 Competitors of Jollibee

Below is a list of the top 5 competitors of Jollibee:

• McDonald’s – The company offers a wide variety in their menu catering to a wide range of customer. This has helped achieve a loyal customers around the world including Philipines. Thus it is a major competitor of Jollibee.
• Mang Inasal – The fast food chain is known for serving grilled chicken at affordable prices. Price combined with Jolibbee customer service strategy has made it popular among family and young people.
• Chowking – It is a Filipino fast food chain that is known for delivering delicious Chinese cuisine such as noodles, dim sums, etc. at affordable prices. Their specialty in creating amazing Chinese dishes has made them popular among people.
• Greenwich – It is a pizza chain in Filipino that offers pasta pizza dishes, and desserts. Greenwich is known for using high-quality ingredients in pizza. This company is preferred when one wants to relish casual meals with friends and family.
• KFC – It is a global fast food chain that is known for its fried crispy chicken and its signature sauces. It is a popular choice among people who are craving a quick and affordable meal.

How to create a better campaign?

Here are some recommendations that Jollibee can use to create a better campaign by improving digital marketing activities:

Creating more unique campaigns

Jollibee can launch a campaign that celebrates Filipinos, by creating stories that show how this campaign has been a source of comfort during bad times and how their food has got people together. The campaign can also be used to place focus on Filipino ingredients and the unique flavours they produce.

Work on making them engaging

Jollibee can make its campaign more engaging by including humour or music in the campaign. For instance, they can explain the challenges of being a Filipino by creating some funny videos or creating a song that highlights the importance of a family. The companies can also feature some famous celebrities in their campaigns.

Promotion using Social Media

Jollibee can launch various campaigns on social media platforms by posting videos, photos, and stories showing the Filipino experience, or can also run contests to interact and engage with its followers.

Promotions through other channels

Along with social media, Jollibee can also run promotional campaigns by resorting to traditional channels such as  TV and print advertisements. 

Jollibee should focus on creating a campaign that highlights the Filipino experience so that the target audience can have a memorable experience. This will help Jollibee to establish a strong brand image as the company encourages the audience to be proud of its country’s heritage.

Traditional Marketing Campaign

By using traditional marketing strategies, Jollibee has successfully become the largest fast-food chain in the Philippines.

The company’s marketing strategy is built on the following pillars.

• Family: Jollibee has always created campaigns that cater to all the members of the campaigns which feature children and families relishing their food together.
• Reasonable:  Jollibee offers food at a very affordable price which makes it very popular among a larger section of the target audience.
• Filipino Culture:  Jollibee has always highlighted Filipino culture in its marketing campaigns. For instance, the Jollibee’s logo presents a bee that is dressed up in Filipino traditional costume, the barong tagalog.
• Humor: The company includes humor in its campaigns to connect with its target audience. For example, one of Jollibee’s most popular commercials showcases a group of children who use different ways to pronounce the name, “Jollibee”.
• Celebrity Endorsements: Jollibee works with celebrities to endorse their products. This helps to boost the brand’s popularity and expand its reach.

Below are examples of how Jollibee has used the 4 Ps in its marketing strategy:

Product:   The company has introduced a number of new items in its menu such as the Yumburger with Chees, the Chickenwich, and the Mango Float. Along with this the brand is also partnered with popular celebrities to introduce and promote their new products in the market.

Price:  Jollibee is consistent in offering discounts and promotions to lure new customers. For instance, the brand uses many times the buy-one-get-one deals to promote and sell its most popular menu items.

Place: Jollibee has started opening up new stores in recent years, some in different locations of the Philippines and some in other countries. The brand is increasingly focusing on establishing a good e-commerce platform to make it easier for customers to order food online.

Promotion: Jollibee leverages a variety of promotional channels to ensure maximum reach to its target audience. The brand has created a strong presence on social media platforms, as well as partnered with Filipino celebrities to promote its products and services.

Failed campaign of Jollibee

Issue: The quality of food offered was inferior.

Backlash:  Jollibee faces a Backlash after its customer received a Deep Fried Towel instead of a Fried Chicken

What happened: A customer Alique Perez placed an order for chicken from Jollibee in Bonifacio Global City, Taguig, Philippines. While trying to open the chichen, the chicken was so hard that when opened, turned out to be a deep-fried towel. After having such a disgusting experience, she shared the incident on Facebook, where it quickly went viral

How did the brand respond: Jollibee apologized for its mistake and closed the store for three days to investigate this incident and take strict action against the staff involved.

Jollibee declared that it will continue to produce high-quality food as it has been doing over the years.  

This incident has triggered dissatisfaction amongst Jollibee’s customers. People are no longer confident when it comes to the safety measures taken by the company. Jollibee will have to work really hard in order to instill trust and confidence amongst its customers.

The Jollibee brand has been able to stay at the top of its game thanks to an excellent marketing mix and strategy, advertising campaigns, digital presence, and SWOT analysis, and with this, we have concluded the Jollibee case study. 

Q1. What is the marketing strategy of Jollibee?

Ans: Jollibee has developed its marketing strategy by being laser-focused on its customers. By emotionally connecting with its audience through its marketing campaigns, Jollibee was able to evoke a feeling of joy and happiness with its target audience.

Q2. What is Jollibee Competitive strategy?

Ans: Jollibee offers its menu at a very reasonable(competitive) price to attract a larger chunk of its target audience and capture a larger market share. 

Q3. What are the 7ps of Jollibee?

Ans: The marketing mix of any brand including Jollibee comprises of 4ps, i.e., the product, price, place and promotion. However since Jollibee is a service brand, its marketing mix involves 3 additional ps, physical evidence, people and process.

Q4. Why do customers choose Jollibee?

Ans: Jollibee offers mouth-watering food by catering to the palette of its Filipino consumers. Its customer’s food cravings are satisfied without compromising on the quality it ingredients, another factor making Jollibee a popular fast food option among its customers.

Q5. What is the target market of Jollibee?

Ans: Jollibee primarily targets families typically Filipino families, with young adults and children. According to Brainly children fall within the age category of 3-12 years, teens within the age 13-24, and adults who come under the age category of 28-38 years. 

To summarise, Jollibee is the market leader in the Philippines. It has been able to influence its home-based position to the top by incorporating basic global tactics, excellent service, a friendly atmosphere, and an enticing menu. Apart from this, Jollibee supported many social causes in the Philippines. It is quite active on social media. It has grown to be so well-loved that whenever a new store is opened, especially overseas, Filipinos form long queues to the store without fail. 

Want to learn how you can create such strategies? There are many Online Digital Marketing Courses in India where you will be trained to make such digital marketing campaigns.

Did you find our analysis informative? Do you want to learn more? Check out more of our case studies on our website. Furthermore, if you’re interested in pursuing a career in digital marketing then you should check out Karan Shah’s Free Masterclass and understand the offerings of this industry . Please share your thoughts on this case study in the comments section below. Thank you for taking the time to read this, and if you found it helpful, please share it with your friends and family.

Author's Note: My name is Aditya Shastri and I have written this case study with the help of my students from IIDE's online digital marketing courses in India . Practical assignments, case studies & simulations helped the students from this course present this analysis. Building on this practical approach, we are now introducing a new dimension for our online digital marketing course learners - the Campus Immersion Experience. If you found this case study helpful, please feel free to leave a comment below.

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Aditya Shastri

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Leads the Learning & Development segment at IIDE. He is a Content Marketing Expert and has trained 6000+ students and working professionals on various topics of Digital Marketing. He has been a guest speaker at prominent colleges in India including IIMs...... [Read full bio]

What a great help for our study!

I am so glad I’ve stumbled into this research/case study. I’ve been doing my assessment and I’ve chosen Jollibee as my topic for discussion. This study has been of great help as it was very in-depth and well-researched. I know because I’m from the Philippines and I grew up eating Jollibee. Thank you for sharing your work for students like me in need of resources.

Interesting blog post! I’m curious to know more about the analysis and what conclusions were drawn.

Thank you for this. I’m also using this article in one of my research. It’s been very helpful. But I just would like you to make an erratum. You mentioned Mango Float up there when I think you mean Mango Pie.

It is like discovering a golden chickenjoy recipe when you discover the secret sauce behind Jollibee’s marketing strategy! Interesting to read

Marketing strategy of Jollibee is on point! This blog was very helpful by providing very detailed information.

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Jollibee Foods Corporation (A): International Expansion Harvard Case Solution & Analysis

Home >> Harvard Case Study Analysis Solutions >> Jollibee Foods Corporation (A): International Expansion

Question 01: How was Jollibee able to build its dominant position in fast food in the Philippines? What sources of competitive advantage was it able to develop against McDonald’s in its home market?

            The major attribute or feature that made Jollibee built a dominant position in the fast food industry of Philippines has been backed by the fact that the company focused on the philosophy of “Five Fs”. The five Fs which made the company a successful entity over the rival brands have been have been friendliness, flavorful food, a fun atmosphere, flexibility in catering to customer needs, and a focus on families. Moreover, the economic and political events that took place in the county also helped and supported Jollibee to compete with the rivals.

            As the case discusses, McDonald’s has been a successful multinational fast food brand where it has ample revenues and technical advancement, expertise in the industry. However, in spite of the success, Jollibee has been able to compete with the company based on the fact that the customers in the country have been fond of Jollibee hamburger and have actually preferred using it more than the hamburger offered at McDonalds.

            Since McDonalds has been renowned for its Big Mac, to compete with this product, Jollibee launched its own large burger which it named as Champ.Another competitive edge which Jollibee capitalized was the fact that, the general public preferred Jollibee and felt pride consuming it more than McDonalds.

            Along with the emotional attachment, Jollibee even focused on a varied menu where it offered spaghetti, chicken and a unique peach-mango dessert pie, all developed to local customers which were specifically made for the local consumers. The above mentioned attributes and features have been the success factor for the company against industry giant McDonalds.

Question 02: How would you evaluate Tony Kitchner’s effectiveness as the first head of Jollibee’s international division? Does his board strategic thrust make sense? How effectively did he develop the organization to implement his priorities?

Tony Kitchner’s effectiveness as the first head of the Jollibee’s international division can be considered as a failed attempt because of the fact that he followed the sprinkler approach. The reason is simple, since he entered many countries simultaneously where he opened up stores and fast food outletsin many countries simultaneously. However, since the company did not have enough budgets to spend upon promoting its brand in the new markets, therefore the idea of expanding in many countries was a fail attempt. Along with this, the limited resources were also a concern that backfire the approach of Kitchner. He did not have enough revenues to integrate in the new markets.

Kitchner board strategic thrust does not make sense because he wanted the international division to be entirely separate from the Jollibee operating in Philippines. Kitchner wanted to make the international division an entirely different unit where he did not allowed the interference of the skills and expertise of Philippine population.

In spite of his failure as the first head of the Jollibee’s international division, Kitchner was able to develop and align the overall idea of international division by focusing on the R&D and innovation, where he focused on improving the menu for the international division.

Jollibee Foods Corporation (A) International Expansion Case Solution

Question 03: As Noli Tingzon, how would you deal with three options described at the end of the case?

            The three growth options that are available in the case that shall help decide the company in the future isto enter the Papua New Guinea: Raising the Standard, Hong Kong: Expanding the Base and the California: Supporting the Settlers.

Papua New Guinea: Raising the Standard:

            The first option is to expand itself in the Papua New Guinea market because the total population of the country is five million whereas the total number of fast food restaurant is three which deliver below standard quality. As per Quality Assurance Manager Gil Salsova he believed that if Jollibee can enter this market, it shall be able to penetrate in the market and can gauge in customers towards the products offered by Jollibee.

Hong Kong: Expanding the Base:

            The second growth option available for the company is to open up a fourth store in Honk Kong. The country has been facing management issues and the franchise has been unable to attract the local population. Moreover, the recognition of McDonalds has been quite high where the people have preferred it. The menu was also unappealing to the local population. The management issues were also quite evident within the country........................

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JOLLIBEE FOODS CORPORATION: INTERNATIONAL EXPANSION A CASE STUDY

Jollibee Foods Corporation (JFC) is the most successful fast food chain in the Philippines. It started out as an ice cream parlor owned by the Tan family, headed by Tony Tan Caktiong (TTC) as President. Brought about by oil crisis which doubled the price of ice cream, JFC diversified into hamburgers in the year 1977.

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Cyril Jude M Cornelio

A look at the strategy of Jollibee in its expansion to international markets, providing the Filipino diaspora (through labor exportation and resettlement) and globalization trends as context for this marketing strategy. For the partial fulfillment of English 10 - Writing as Thinking, under Prof. Paolo Manalo of the UP Department of English and Comparative Literature.

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Case Analysis Jollibee Foods Corporation Case Study Analysis

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Case Analysis Jollibee Foods Corporation Case Study Help

Business is currently one of the greatest food chains worldwide. It was founded by Henri Case Analysis Jollibee Foods Corporation in 1866, a German Pharmacist who initially released "FarineLactee"; a mix of flour and milk to feed babies and decrease mortality rate. Business is now a multinational business. Unlike other international business, it has senior executives from different nations and attempts to make choices thinking about the entire world. Case Analysis Jollibee Foods Corporation presently has more than 500 factories worldwide and a network spread throughout 86 countries.

The function of Case Analysis Jollibee Foods Corporation Corporation is to improve the quality of life of people by playing its part and offering healthy food. It wishes to help the world in shaping a healthy and better future for it. It likewise wishes to encourage people to live a healthy life. While making sure that the company is being successful in the long run, that's how it plays its part for a better and healthy future

Case Analysis Jollibee Foods Corporation's vision is to supply its consumers with food that is healthy, high in quality and safe to eat. It wishes to be innovative and concurrently understand the needs and requirements of its customers. Its vision is to grow quick and provide products that would please the needs of each age. Case Analysis Jollibee Foods Corporation envisions to establish a well-trained labor force which would help the company to grow .

Case Analysis Jollibee Foods Corporation's objective is that as currently, it is the leading company in the food industry, it believes in 'Great Food, Excellent Life". Its mission is to supply its customers with a range of options that are healthy and best in taste. It is concentrated on supplying the best food to its consumers throughout the day and night.

Business has a wide range of products that it uses to its consumers. Its items include food for babies, cereals, dairy items, treats, chocolates, food for family pet and bottled water. It has around 4 hundred and fifty (450) factories worldwide and around 328,000 workers. In 2011, Business was noted as the most rewarding company.

Goals and Objectives

• Bearing in mind the vision and objective of the corporation, the company has put down its goals and objectives. These objectives and objectives are noted below. • One goal of the business is to reach no landfill status. (Business, aboutus, 2017). • Another objective of Case Analysis Jollibee Foods Corporation is to squander minimum food throughout production. Usually, the food produced is wasted even before it reaches the clients. • Another thing that Business is working on is to enhance its product packaging in such a way that it would help it to lower the above-mentioned problems and would also guarantee the delivery of high quality of its items to its consumers. • Meet global standards of the environment. • Construct a relationship based upon trust with its customers, organisation partners, workers, and federal government.

Critical Issues

Just Recently, Business Business is focusing more towards the method of NHW and investing more of its revenues on the R&D technology. The country is investing more on acquisitions and mergers to support its NHW strategy. The target of the business is not attained as the sales were anticipated to grow greater at the rate of 10% per year and the operating margins to increase by 20%, provided in Exhibition H. There is a need to focus more on the sales then the development technology. Otherwise, it may result in the declined earnings rate. (Henderson, 2012).

Situational Analysis.

Analysis of current strategy, vision and goals.

The existing Business method is based upon the idea of Nutritious, Health and Wellness (NHW). This method deals with the idea to bringing modification in the client choices about food and making the food things healthier worrying about the health issues. The vision of this strategy is based upon the secret technique i.e. 60/40+ which simply implies that the products will have a rating of 60% on the basis of taste and 40% is based upon its dietary value. The products will be produced with additional nutritional worth in contrast to all other items in market getting it a plus on its nutritional material. This method was adopted to bring more yummy plus healthy foods and drinks in market than ever. In competition with other business, with an intent of keeping its trust over clients as Business Company has actually gotten more trusted by customers.

Quantitative Analysis.

R&D Spending as a portion of sales are declining with increasing real amount of costs reveals that the sales are increasing at a higher rate than its R&D costs, and enable the company to more invest in R&D. Net Profit Margin is increasing while R&D as a percentage of sales is decreasing. This indication also reveals a green light to the R&D spending, mergers and acquisitions. Financial obligation ratio of the business is increasing due to its spending on mergers, acquisitions and R&D advancement rather than payment of debts. This increasing debt ratio present a hazard of default of Business to its financiers and might lead a decreasing share prices. In terms of increasing debt ratio, the firm needs to not spend much on R&D and must pay its current financial obligations to decrease the risk for investors. The increasing danger of investors with increasing financial obligation ratio and decreasing share prices can be observed by substantial decrease of EPS of Case Analysis Jollibee Foods Corporation stocks. The sales development of company is also low as compare to its mergers and acquisitions due to slow understanding building of consumers. This sluggish growth also impede company to additional spend on its mergers and acquisitions.( Business, Business Financial Reports, 2006-2010). Keep in mind: All the above analysis is done on the basis of calculations and Graphs given in the Displays D and E.

TWOS Analysis

2 analysis can be used to derive different strategies based upon the SWOT Analysis given above. A brief summary of TWOS Analysis is given up Exhibition H.

Strategies to exploit Opportunities using Strengths

Business should present more ingenious items by large quantity of R&D Spending and mergers and acquisitions. It could increase the market share of Business and increase the profit margins for the company. It might also provide Business a long term competitive benefit over its competitors. The global expansion of Business ought to be concentrated on market catching of establishing nations by growth, drawing in more consumers through customer's loyalty. As developing nations are more populous than industrialized countries, it might increase the customer circle of Business.

Strategies to Overcome Weaknesses to Exploit Opportunities

Strategies to use strengths to overcome threats

Business ought to move to not just developing but also to industrialized countries. It must broaden its circle to different nations like Unilever which runs in about 170 plus countries.

Strategies to overcome weaknesses to avoid threats

Case Analysis Jollibee Foods Corporation should sensibly control its acquisitions to avoid the threat of misunderstanding from the customers about Business. It needs to obtain and merge with those nations having a goodwill of being a healthy company in the market. This would not just enhance the perception of customers about Business but would also increase the sales, earnings margins and market share of Business. It would likewise enable the business to utilize its prospective resources efficiently on its other operations instead of acquisitions of those organizations slowing the NHW technique development.

Segmentation Analysis

Demographic segmentation.

The group division of Business is based upon 4 elements; age, gender, earnings and profession. Business produces a number of products related to children i.e. Cerelac, Nido, etc. and associated to adults i.e. confectionary items. Case Analysis Jollibee Foods Corporation items are quite budget friendly by nearly all levels, however its major targeted customers, in terms of income level are middle and upper middle level customers.

Geographical Segmentation

Geographical division of Business is composed of its existence in practically 86 nations. Its geographical segmentation is based upon 2 main aspects i.e. typical income level of the consumer in addition to the climate of the region. For example, Singapore Business Company's segmentation is done on the basis of the weather of the region i.e. hot, warm or cold.

Psychographic Segmentation

Psychographic segmentation of Business is based upon the personality and life style of the consumer. For example, Business 3 in 1 Coffee target those customers whose life style is quite hectic and don't have much time.

Behavioral Segmentation

Case Analysis Jollibee Foods Corporation behavioral division is based upon the mindset knowledge and awareness of the client. For instance its highly healthy products target those customers who have a health conscious mindset towards their consumptions.

Case Analysis Jollibee Foods Corporation Alternatives

Case Analysis Jollibee Foods Corporation Conclusion

Case Analysis Jollibee Foods Corporation Exhibits

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Jollibee Foods Corporation Case Solution

Posted by Adam Hudson on Dec-20-2017

1. INTRODUCTION OF Jollibee Foods Corporation CASE SOLUTION

The Harvard business review has published the Jollibee Foods Corporation Case Study. Like all HBR case studies, the Jollibee Foods Corporation Case is designed and drafted in a manner to allow the reader to experience a real-world problem and solve it accordingly. The case study, like other HBR case studies, will help the reader and students develop a broader, and a clearer understanding of the business world and dynamics.

The Jollibee Foods Corporation Case is based on a current managerial and strategic problem being faced by the organization, which must be solved tactfully to allow progression, as well as maintain a competitive position. This paper is written to facilitate the case solution for the Jollibee Foods Corporation Case Study.

The case solution for the Jollibee Foods Corporation Case Study first identifies the central issue that is elaborated on throughout the case. The case solution then analyses the case through relevant strategic models and tools including the SWOT Analysis, Porter Five Forces Analysis, PESTEL Analysis, VRIO analysis, Value Chain Analysis, BCG Matrix analysis, Ansoff Matrix analysis, and the Marketing Mix analysis. This analysis is to help in the identification of a feasible strategy and solution for the Jollibee Foods Corporation Case Study. Alternative solutions are also proposed in the case solution, primarily because alternative solutions often act as contingency plans.

2. PROBLEM IDENTIFICATION

2.1. harvard business school case studies.

All case studies published by the Harvard business review comprise of a central problem that is faced by the protagonist. This problem mostly holds implications for managerial and strategic directions of the company. For readers and students of HBR case studies, it is critical to identify the problem that the Jollibee Foods Corporation faces. This problem is usually hinted towards in the introduction of the case and develops along the way.

2.2. Solving HBS case studies

As a result, for solving the Jollibee Foods Corporation case, it is essential to read the case study thoroughly. The identification of the problem correctly is vital for undergoing the analysis rightly, and for developing relevant solutions for the Jollibee Foods Corporation Case Study. It is also essential to identify all the appropriate parties that are being impacted by the problem as well as the decision. The correct problem identification will ensure that all the solutions developed during the case analysis of the Jollibee Foods Corporation Case Study are applicable and pragmatic.

EXTERNAL ENVIRONMENT ANALYSIS

The external environment analysis is needed for the Jollibee Foods Corporation Case Study to make sure that it actively, and proactively responds to the macro-environment. The macro environment or the external environment for the Jollibee Foods Corporation Case includes those factors which are not in control of the business or the company directly. As a result:

• The Jollibee Foods Corporation cannot influence these factors in its favour, and in contrast, these factors directly affect the operations and workings of the company.
• As a result, Jollibee Foods Corporation must make sure to continually assess and review the external environment to make sure that it responds to external factors, and take them into account, during strategic decisions, and strategy devising. Businesses like Jollibee Foods Corporation make use of strategic model tools continually to make sure that they are aware of the external environment.
• These include tools like the pestle analysis and Porter’s five force model, as well as strategic group analysis and pentagonal analysis, to name a few. The external analysis for the Jollibee Foods Corporation Case Study will assess and will apply the strategic models and tools to review the business environment for the company.PESTEL Analysis

3.1.1. Political

Political factors and elements can have a direct and indirect impact on the business. This is seen through the Jollibee Foods Corporation Case Study.

3.1.1.1. Policy Makings

• Policymakers for the Jollibee Foods Corporation Case are in all likelihood to intervene in the business surroundings.
• Commercial restrictions and political stability are additionally integral factors that will determine the success or failure of Jollibee Foods Corporation.

3.1.1.2. Taxation

• Tax policy will influence the cost of doing business for Jollibee Foods Corporation.
• An increase in organization taxation (on business profits) has a similar impact as an expansion in expenses.
• Organizations can pass a portion of this increase on to shoppers in more expensive rates, yet it will likewise influence the bottom line of the business.

3.1.1.3. Government Support

• The government helps organizations in two primary ways: monetary help and regulatory.
• Jollibee Foods Corporation can use government assistance and grants for purposes of growing the business, advancement, exporting, and innovative work.
• Jollibee Foods Corporation can also be impacted by when Governments modify regulations and laws.

3.1.1.4. Political Stability

• Lack of political stability in a country impacts business tasks. Political stability is particularly essential for the organizations which work globally, such as Jollibee Foods Corporation.
• A forceful takeover could oust a legislature. The takeover could prompt mobs, plundering and general issue in nature. These disturb business tasks for Jollibee Foods Corporation.
• Purchasing political risk insurance is a way for Jollibee Foods Corporation to oversee political hazard. Organizations that have worldwide activities utilise such as insurance to lessen their risk presentation.
• The soundness of a political framework can influence the attractiveness of a specific nearby market for Jollibee Foods Corporation.

3.1.2. Economic

The economic factors are one of the most important of PESTEL factors and can influence Jollibee Foods Corporation in several ways.

3.1.2.1. GDP

• Economic components have the most evident effect on the profitability and overall appeal of Jollibee Foods Corporation.
• Even though GDP per capita is a useful economic factor, GDP per capita gives just a fractional perspective on the economic factors that may influence Jollibee Foods Corporation.
• Higher GDP leads to higher disposable income and hence higher sales for Jollibee Foods Corporation.

3.1.2.2. Inflation

• Higher inflation will disintegrate the purchasing power of the consumer and the shopper
• Higher inflation will also harm the costs of raw materials and other inputs that are utilised by Jollibee Foods Corporation.

3.1.2.3. Interest Rates

• Fluctuations in interest rates may translate into higher or lower costs for the purchase or sale of items and administrations provided by Jollibee Foods Corporation.
• Higher interest rates hurt the disposable cash of consumers.

3.1.2.4. Unemployment Rate

• A high unemployment rate is also unadvisable as it dissolves dispensable income of consumers, and will harm Jollibee Foods Corporation ’s position.
• The high unemployment rate will lead to lower sales for Jollibee Foods Corporation and impact its overall profitability and revenues.

3.1.2.5. How can the Jollibee Foods Corporation decrease the risk of economic instability?

• Jollibee Foods Corporation can work towards building economies of scale
• Maintaining business costs and controlling the final price of the product can also help Jollibee Foods Corporation fight economic instability
• Jollibee Foods Corporation can also work towards building a sustainably managed workforce

3.1.3. Social

Social influences will stem from social components of the macro environment. Under the PESTEL Analysis, they can influence Jollibee Foods Corporation in several ways:

3.1.3.1. Social patterns and consumer behaviour

• Social patterns affect work trends and patterns and are directly related to the behaviours of consumers.
• Social patterns also have a direct influence on buyer tastes and inclinations, and the specific kind, structure, and volume of interest for an item or service.

3.1.3.2. Social patterns and changing consumer needs

• The checking of social patterns will enable Jollibee Foods Corporation to reposition its items or administrations to meet the changing desires and needs of consumers.

3.1.3.3. Social trends in education

• Social trends of higher education have allowed firms like Jollibee Foods Corporation to have access to a pool of higher skilled talent – but at the same time, also face a more criticising consumer base.
• Higher education has also made consumers more aware of different product offerings by companies like Jollibee Foods Corporation.
• consumers are also more educated and knowledgeable of different substitutes of a product, as well as become more readily available at different touchpoints.

3.1.3.4. Social patterns make companies more consumer-centric

• Companies like Jollibee Foods Corporation are expected to become more consumer-centric than product-centric.
• Similarly, Market segmentation and consumer grouping are dynamically moving towards measures of psychographics and lifestyles to understand the consumer more.

3.1.3.5. How can Jollibee Foods Corporation use social aspects for growth?

• Use consumer-centric means of segmentation and targeting.
• Use consumer-oriented and consumer-based marketing – which use emotional appeals to influence consumers.
• Make products more accessible at different touch points common to target consumers socially.

3.1.4. Technological

The technological factors can influence Jollibee Foods Corporation in several ways:

3.1.4.1. Innovation

• The quick pace of technological change at Jollibee Foods Corporation may be driven through innovation.
• Business leadership at Jollibee Foods Corporation tries to push the limits of present limitations.

3.1.4.2. The advent of the internet and online retailing

• The expansion of the Internet and online business has discarded many intermediaries. Jollibee Foods Corporation can communicate and retail directly to the consumers now, or through modern intermediaries such as eBay as well, for example.
• Jollibee Foods Corporation may also use current social networks to retail and use e-commerce to boost sales.

3.1.4.3. Social media and business growth

• Jollibee Foods Corporation can make use of social media to interact and reach with consumers
• Social media can also be used to reach the target market audience more effectively
• Social media is cost-effective and strategically more influential for Jollibee Foods Corporation

3.1.4.4. Improved value chain network

• For Jollibee Foods Corporation, technological innovation can be utilised to build on competitive advantage through several different ways.
• Jollibee Foods Corporation can incorporate less expensive production, improved access to clients, improved marketing, improvement in product quality, and increased levels of business intelligence than the competition.

3.1.4.5. Managing technology and the future for Jollibee Foods Corporation

• To flourish in a business world that is quick paced and receptive to innovative change, Jollibee Foods Corporation must stay cautious.
• It must be always be updated on any technological developments in the business and industry.
• Jollibee Foods Corporation should weary of how the company are probably going to influence its future attractiveness and profitability.

3.1.5. Environmental

For Jollibee Foods Corporation, the environmental aspects of the PESTEL analysis may include:

3.1.5.1. Environmental stability and business standards

• Jollibee Foods Corporation may be expected to incorporate maintainability standards into their business methodologies and to help resource allocation choices.
• Jollibee Foods Corporation may also be subject to environmental laws – which will impact and guide its operations to become more environmentally friendly.

3.1.5.2. Environmental stability and budget allocation

• Leadership in the Jollibee Foods Corporation must measure the connection between natural activities and budgetary execution.
• Jollibee Foods Corporation also strategically decides and assesses if the organization have been estimating the monetary effect of natural and social activities.

3.1.5.3. Environmental sustainability

• Jollibee Foods Corporation also distinguishes and differentiates explicit zones of concern and impediments to the coordination of environmental sustainability into corporate performance and strategy
• Jollibee Foods Corporation also gives explicit direction concerning how organizations can push toward a superior reconciliation of ecological and social activities in their basic leadership procedures and tasks.

3.1.5.4. Environmental sustainability and business growth

• Jollibee Foods Corporation may use environmental issues to adjust financial, natural and social performance.
• Concerns towards the environment will enhance the business image for Jollibee Foods Corporation.
• Environmental sustainability within business goals and strategy will also reflect corporate responsibility on the part of Jollibee Foods Corporation.

3.1.5.5. Environmental sustainability and improved consumer relations

• Consumers will be more inclined towards the use of environmentally sustainable products.
• Environmental sustainability in operations works towards improving the bottom line and overall profitability for the business of Jollibee Foods Corporation.
• Improvement of cost management and operations will be observed in the business as well.

3.1.6. Legal

Legal components can influence Jollibee Foods Corporation directly, and can likewise influence the instruments through which an organization buys its stock or connects with the client. The Jollibee Foods Corporation should be mindful, for example, of the following legal aspects:

3.1.6.1. Labour law

• Labour law refers to the guidelines in regulations that set up minimum and benchmark conditions.
• These include identifying with the work of people.
• Labour laws include aspects of minimum working age, least time-based compensation, etc.
• Jollibee Foods Corporation must be mindful of these laws in routine business tasks such as hiring, for example.

3.1.6.2. Discrimination law

• Under the discrimination law, Jollibee Foods Corporation must ensure to avoid episodes of unequal or uncalled for treatment based on an individual's age, inability, sex, national source, race, religion, and sexual orientation.
• Unequal hiring
• Discrimination in recruitment
• Internal discrimination in talent management
• Bias in training opportunities
• Unfair compensation systems
• Prejudiced promotions and succession management

3.1.6.3. Health and safety laws:

• Under this, Jollibee Foods Corporation is required to give a protected work environment to their workers.
• Working environment security and wellbeing laws build up guidelines intended to dispense with individual wounds and injuries from happening in the work environment.
• all operations of Jollibee Foods Corporation should be designed to physically and emotionally safeguard and protect the employees and the labour force employed

3.2. Porter’s five forces

• The five forces identified in Porter's model can effect Jollibee Foods Corporation ’s ability to serve its clients and make a profit.
• A change in any of the five forces may regularly require a business unit from Jollibee Foods Corporation to reassess the market place given the general change in industry data and dynamics. The general industry appeal and attractiveness.
• Jollibee Foods Corporation should apply and centre their skills, plan of action or business models to accomplish profits above the business average. This may be done in multiple ways, each distinguished in their application to the forces individually as is elaborated below:

3.2.1. The threat of new entrants

3.2.1.1. market and industry share.

• New entrants to an industry bring new potential and a choice to increase the market share and overall share of the pie that puts pressure on price, costs, and the investment price essential to compete.
• For Jollibee Foods Corporation, particularly while new entrants are diversifying from different markets into the chief industry, they will be able to leverage existing talents and cash flows to shake up the opposition.

3.2.1.2. Limitation on earning expectation and capability of firms in an industry

• The threat of entry in the industry, consequently, puts a cap at the earning capacity and profit capability for Jollibee Foods Corporation.
• While the threat of new entreaty is high, Jollibee Foods Corporation should maintain their prices or increase funding and investment to discourage new competition.

3.2.1.3. The risk to new entrants because of high entry barriers

• The risk of entry in an industry depends upon on the peak of entry barriers and limitations that are a blessing for players such as Jollibee Foods Corporation and on the response that new entrants can count on from existing players.
• If entry barriers are low and novices count on little retaliation from the entrenched competition, the chance of entry is high, and profitability for Jollibee Foods Corporation will be moderated.
• It is the danger of entry, not whether the entry of new players takes place that holds down profitability.

3.2.1.4. Some barriers to entry for new entrants in favour of Jollibee Foods Corporation :

• Capital requirements: a strong barrier to entry as new entrants will require strong financial and resource cushioning for operations to take off and be sustained.
• Economies of scale: a strong barrier to entry as existing players in the industry operate with high economies of scale, which new entrants will take time to achieve.
• Product differentiation: the strong barrier of entry if products within the industry have high levels of differentiation on which they operate and approach customers.
• Access to distribution: a standard barrier to entry since new entrants will have equal access to the retailers and distributing agents within the industry.
• Customer loyalty to established brands: a strong barrier to entry since customer loyalties and perceptions are emotionally built and strongly enforced as long as the brand continues to deliver on its core promise and quality.

3.2.1.5. What can Jollibee Foods Corporation do to face this challenge?

• Build and invest in marketing to distinctly establish a point of differentiation in customer perception as well as strengthen customer loyalty.
• Invest in research and development to make sure that it continues to have competitive differentiation from other players at all times.
• Focus on building economies of scale in production and sales.

3.2.2. The threat of substitute products or services

3.2.2.1. substitute form.

• There are always different alternatives or substitutes for various products that lead an industry.
• These substitutes may be direct or indirect– the direct substitutes are the same category products. produced by different players; indirect substitutes are the ones from different product categories that can replace the product for Jollibee Foods Corporation.

3.2.2.2. Switching cost to substitutes for consumers

• Switching costs for direct substitutes is not very high for consumers.
• The per-unit-volume prices may be higher or lower.
• This makes the threat of substitute high.

3.2.2.3. Substitute and product benefit

• Alternatives to the product or substitutes may not be able to provide the same benefits
• May often lead to additional costs incurred.
• Switching costs towards alternatives becomes higher, and consumers may not switch to substitutes.
• This, in turn, will make the threat of substitutes low.

3.2.2.4. Substitutes and consumer behaviour

• From the point of view of the consumer, there are some differences between the ways different products of the same or similar category are used, but many consumption decisions are a matter of personal taste - this makes products vulnerable to the threat of other substitutes.
• Overall, the threat of substitutes is assessed to be moderately high.

3.2.2.5. How can Jollibee Foods Corporation combat the threat from substitute products?

• Focus on delivering consistently high quality.
• Focus on maintaining strong consumer relationships.
• Integrate strategic marketing to form an emotional connection with the consumers and strengthen consumer loyalty.
• Invest in pop up stores owned by the company to stock the Jollibee Foods Corporation brand exclusively, and integrate it with brand characteristics and personality to attract consumers.

3.2.3. Bargaining Power of Buyers

3.2.3.1. who is the buyer.

• The buyer for Jollibee Foods Corporation is not necessarily the group that consumes the product – but rather refers to the group of customers that purchases the product from Jollibee Foods Corporation to either distribute further, retail it, or even consume it.
• Hypermarkets and supermarkets, as well as independent retailers and distribution agents to end consumers, are the core buyers for Jollibee Foods Corporation that make up the market’s volume.
• Supermarkets and hypermarkets, along with many food chains that are concentrated, which increases the buyer power.
• Products are stocked with buyers and retailers by Jollibee Foods Corporation based on consumer demand.

3.2.3.2. Buyer power and costs

• Jollibee Foods Corporation will not experience switching costs for switching buyers.
• Multiple product offerings by buyers also increase buyer power.

3.2.3.3. Retail product differentiation

• Products offered by retailers are differentiated based on several characteristics – not only reliant upon product characteristics but also consumer segment characteristics. Because of this, retailers are expected to offer a wide range of the same product category. This works towards negating and weakening the overall buyer power.
• Buyer power is assessed to be moderate to high.

3.2.3.4. What can Jollibee Foods Corporation do to ensure risks against high buyer power?

• Jollibee Foods Corporation can focus on differentiating its product and increasing its demand with the end consumers through different marketing tactics, this will increase the demand of the product with different buyers, and will work towards moderating buyer power.
• Jollibee Foods Corporation should employ economies of scale to manage costs of production. If it offers products at moderate prices to buyers, it will again be able to attract a large number of buyers for its product, and in this way, will be able to break off the high bargaining power.

3.2.4. Bargaining Power of Suppliers

3.2.4.1. who is the supplier.

• Supplier power refers to the power that is held by the suppliers in terms of pricing of the raw materials and inputs used for the business.

3.2.4.2. Sources of production for Jollibee Foods Corporation

• The main sources for production are the following:
• Supplies from vendors – sourcing from independent suppliers.
• Own manufactured equipment and resources: this model is practised by companies that are well integrated backwards and forwards.

3.2.4.3. Independent suppliers

• For Jollibee Foods Corporation, there are numerous independent suppliers within the industry, and all comprise of a few pretty small operations that lead to weakened overall supplier power.
• Independent sellers and suppliers, however, can locate different opportunities and invest in alternative markets – which can be a challenge for Jollibee Foods Corporation.

3.2.4.4. Supply quality and business dynamics

• Suppliers can integrate forward into the decision making and business dynamics themselves as well.
• Also, to the buyers, the quality of the supplies and the raw materials is of utmost importance.
• However, in an industry with a high number of suppliers, Jollibee Foods Corporation can switch to different suppliers at any time without experiencing any costs of the business.
• Overall bargaining power of suppliers is assessed to be moderate.

3.2.4.5. How can Jollibee Foods Corporation deal with the challenge?

• Get contracts with multiple suppliers and get resources and raw materials from them accordingly.
• Invest in manufacturer controlled production facility to maintain consistency in quality.

3.2.5. Competitive Rivalry among Existing Firms.

3.2.5.1. nature of fragmentation.

• The market is highly fragmented, which makes it more competitive.
• The market is never too concentrated, and as a result, it has players of varying size of operation – from very small to big players.

3.2.5.2. Brand management

• Producers have begun to make use of brand management techniques and contemporary merchandising by launching bold brands, label designs and marketing campaigns to become more identifiable to the public.

3.2.5.3. Diversification

• Purchasers and buyers have a wide range of products to choose from, with relatively low switching costs. These factors tend to intensify rivalry.
• Though players in the industry may off niche or premium products, they also continue to operate in the mass markets at large, which again leads to high competition.

3.2.5.4. High business costs

• The high fixed cost and the high bargaining power of the buyers, which can lead to the lowering of the prices from manufacturers add to the highly competitive nature of the industry.
• The overall rivalry is assessed to be high.

3.2.5.5. How can Jollibee Foods Corporation combat rivalry and competitive forces of the industry?

• Focus on research and development to identify market niche as well as to be able to add differentiating factors t its products. This will increase its shield against influence from competitive forces and their actions.
• Build a strong and loyal consumer base by focusing on quality and marketing strategies.
• Focus on capturing new markets – in the same region as well as new regions to avoid saturation of resources in one market only.

3.3. Pentagonal analysis

3.3.1. the threat of new entrants, 3.3.1.1. restriction into industry.

• The ease of entry into the industry is restricted.
• There are high barriers to entry.
• These are government policies, consumer loyalty, brand differentiation etc.

3.3.1.2. Switching costs for consumers

• The high number of direct and indirect alternatives available also make Jollibee Foods Corporation vulnerable to the high threat of substitutes.
• Low to negligible switching costs experienced on the part of the consumers and buyers.

3.3.1.3. Profitability

• New entrants are attracted to the industry because of high profitability.
• If there are high barriers to industry, the industry will continue to maintain high profitability
• Low barriers to entry will result in a lower average of industry profits.
• Lower entry barriers will also lead to higher operational costs because it will increase the intensity of competition within the industry.

3.3.2. The threat of substitute products/services

3.3.2.1. increased competition.

• High threat of substitutes.
• This is because of higher competition.
• The higher competition leads to imitation of products and systems.
• This imitation makes substitute products similar to each other – as much as possible.

3.3.2.2. The offering of similar benefits

• Consumers readily adopt alternative and substitute products.
• They offer similar benefits.
• They have similar functional benefits and features.

3.3.2.3. Low costs of switching

• Consumers often experience a low cost of switching between substitute products.
• Low switching costs are also developed because competition often produces at lower operational costs.
• Low switching cost results in lower overall product prices for the consumer.
• Industry players, therefore, also start competing on aspects of price.

3.3.3. Bargaining power of buyers

3.3.3.1. market fragmentation.

• The industry in which Jollibee Foods Corporation operates is highly fragmented.
• It has numerous local and international players.
• It is not very likely for players in the industry to integrate forward into on-trade or retail businesses.
• This results in the players experiencing high bargaining power of the buyers from the market.

3.3.3.2. The concentration of retailing agents

• It also results in a high concentration of individual retailing agents.
• Retailing is also done through hypermarkets and supermarkets.

3.3.4. Bargaining power of suppliers

3.3.4.1. backward integration by producers.

• Backward integration from producers is more commonly observed and seen,
• Many players in the industry have their own production facilities for raw materials as well.
• The industry has seen a large number of players needing to outsource resources and raw materials.

3.3.4.2. Outsourcing raw materials

• This outsourcing is done by third-party manufacturers.
• A large number of suppliers present lowers the bargaining power of suppliers.
• Players in the industry have low switching costs between suppliers.
• Suppliers usually are contracted by producers.
• Producers may change suppliers frequently.

3.3.5. Industry rivalry

3.3.5.1. intensity of competition.

• There are strong competition and rivalry in the industry.
• There is a high number of players.
• All players provide similar products.
• Switching costs for consumers is low, which increases competition.

3.3.5.2. Differentiation

• Platers try to differentiate products on different aspects.
• Functional aspects and appeals for all products across the industry remain the same.
• Competitors and players use emotional appeals, and modern brand management techniques for differentiation.
• Industry players try to gain consumer loyalty by developing strong emotional bonds and ties.

Figure 1 Pentagonal analysis for Jollibee Foods Corporation

3.4. Placement of the business along the industry life cycle

3.4.1. identifying where jollibee foods corporation is on the industry life cycle curve.

Identification of the place and placement on the industry lifecycle is important as it will help Jollibee Foods Corporation make important decisions and strategies for the future.

3.4.1.1. Strategic decision making

• Expansionary plans and investment decisions.
• Decide on various marketing strategies and tactics for targeting different consumer segments to establish and establish the product.
• Selection of new geographic regions for expansion and exploration of new consumer bases.

3.4.1.2. Budget allocation

• Resources and alternative routes for future growth and establishment.
• Exploration of different diversification options.

Figure 2 PLC Placement along the Industry Lifecycle curve

3.4.2. Introductory stage

3.4.2.1. firm strength.

• The industry is in the infancy stage.
• Firms are generally small, entrepreneurial and compact during this stage.
• Jollibee Foods Corporation will be focused on research and development during this phase.

3.4.2.2. Financial Position

• Looking for investment and funds for growth.

3.4.2.3. Nature of product

• Products offered during this stage re doubtful as success and life of the product is unproven and not known.
• Jollibee Foods Corporation will use a focused strategy during this phase to emphasise the uniqueness of the product.
• The product or the brand will have a small market of consumers – known largely as early adopters
• Marketing strategies adopted by the company will focus on generating awareness of the product and therefore, will largely use a functional appeal.

3.4.3. Growth stage

3.4.3.1. financial position.

• Jollibee Foods Corporation will require high capital during this stage.
• Jollibee Foods Corporation will need investment and funds for launching strategic marketing campaigns.
• Funds will also be required for fuelling physical growth of the company in the form of investment in equipment and property to facilitate growth.

3.4.3.2. Growth factors

• Companies may increasingly encourage economies of scale because of standardisation experienced during this stage.
• Consumer feedback from the introductory phase will be incorporated, and research and development will be conducted to make appropriate changes in the product design and offering.
• Success in this stage for Jollibee Foods Corporation will lead to growing demand, which in turn will fuel sales demand.

3.4.3.3. Nature of Product

• Products in this stage have high growth and high market share.
• There is also increasing competition and rivalry in the market – new entrants will enter and compete looking at the success of products during this stage.

3.4.4. Maturity stage

3.4.4.1. sales and growth.

• Jollibee Foods Corporation will experience slowing growth during this stage of the industry life cycle.
• Sales will be expanding, and earning will be growing – however, the rate will be slower than the growth stage.
• Competition from late entrants will be present, and obvious during this stage – who will all try to fight for Jollibee Foods Corporation ’s share of the market.

3.4.4.2. Strategic Marketing

• The marketing strategies must now focus on building loyalty.
• Marketing tactics must be strong and should focus on the uniqueness of the product. Increasingly emotional appeals may be used.

3.4.4.3. Firm size

• Firm size is generally larger and is more dominant over players if successful- compared to growth stage.
• Innovations continue but are stable and not radical.

3.4.5. Decline stage

3.4.5.1. industry changes.

• New technological changes and upgrades may make an industry obsolete.
• Players within an industry may also fall back and lose on market share if they do not keep up with innovations, and investment in research and development.

3.4.5.2. Sales and Competition

• Sales during this phase are decreasing at a high rate.
• Competing players also exit the industry because of the changes and low demand.

3.4.5.3. Surviving in the decline cycle

• Jollibee Foods Corporation may also experience mergers and acquisitions during this phase.
• Diversifications are also most common during this phase as a means of survival.

3.5. Strategic Group Analysis

3.5.1. jollibee foods corporation and strategic group formation.

• The strategic group analysis will look at an industry’s players' situations in focused conditions and scenarios.
• It will assess different players competing with Jollibee Foods Corporation through the basic strategic factors that will decide an organization's profitability, similar to how the profitability will also be impacted and influenced by the competitive nature of the industry.
• The strategic group analysis will describe the procedures of every single noteworthy competitor of Jollibee Foods Corporation along different strategic dimensions.
• These dimensions of comparison differentiate players into strategic groupings and must be selected as the basis of comparison by taking into account industry structure, productivity factors, and the venture issues being tended to.

3.5.2. Different aspects of strategic grouping

Key strategic groupings of players within an industry can be made based on numerous different aspects, such as:

• Specialization
• Brand identification
• Push versus pull strategies
• Channel determination
• Product quality
• Technological position
• Vertical joining
• cost position
• Price strategy
• Financial or working influence
• Parent organization relationship
• Government relationship

Despite the various aspects available for comparison of competing players, it is often important to differentiate strategic groupings of players of aspects of how they compete with each other, and on aspects of where they compete as well

3.5.3. Procedure for strategic group analysis for Jollibee Foods Corporation

• Collect results of the player’s analysis.
• Distinguish the players and pick the most important aspects that separate the players into strategic groups comparing to the issues being tended to.
• Dimensions may include price strategy and product quality.
• Group the players: position Jollibee Foods Corporation and rivals along with the matrix.
• Evaluate group mobility and direction. Assess the key purpose of individual organizations competing with Jollibee Foods Corporation, similar to assessing industry patterns and barriers to entry/exit to be able to decide potential developments inside and between groupings.

3.5.4. How will strategic group planning help Jollibee Foods Corporation

For Jollibee Foods Corporation, strategic group analysis is important because it will:

3.5.4.1. Strategic industry dynamics

• Help in reviewing the strategic dynamics and shifts in the industry.
• Identify the closest competition and competing players for the business; help in assessing the strategic direction of these competing players; and lastly, aid in developing strategies to stay ahead of the competition.

3.5.4.2. Assessment of market position

• The strategic group analysis is also important for Jollibee Foods Corporation because it will assist in analysing the current market position of players, as well as help in assessing future strategic moves and directions of the competition in the market.
• Assists in evaluating and identifying different underlying factors that will influence the company’s profitability.
• Makes use of standard comparison aspects between different players in an industry to group them as per strategic directions as well as strategic dimensions.

3.5.4.3. Identification of barriers to entry in an industry

• Different strategic dimensions along the matrix of strategic groupings are often characterized by barriers to entry and exit along the strategic groups’ dimensions, as well as by mobility barriers.
• These barriers make it difficult for companies to move along, and in between different strategic dimensions – often forcing it to stay in place with the same competition.

3.6. Scenario planning

Scenario planning for Jollibee Foods Corporation ’s strategic direction will take form through speculation and contingency form – methods used by the military for strategic planning and direction.

3.6.1. Jollibee Foods Corporation ’s Utilization of Scenario planning

For Jollibee Foods Corporation, scenario planning comprises of making suppositions of what's to come, of what will be and how the business condition will adapt, fluctuate, change, and respond to the future conditions, and changes in the futuristic strategic planning.

3.6.1.1.1. Identify the driving forces of the business:

• Changes in the macro environment
• Changes in technology
• Changes in the economic trade system
• Changes in production methods
• Changes in consumer demands and tastes
• changes in technology and economy

3.6.1.1.2. Identify basic vulnerabilities:

• Changes in technological advancements and developments. These changes can be in the form that the industry has progressed to install more modern and contemporary technological developments.
• Changes in consumer demands and needs.
• These two uncertainties of the future are those that will have the largest impact and influence on the business.

3.6.1.1.3. Develop a scope of conceivable situations:

• Jollibee Foods Corporation will now be able to place these two uncertainties along a matrix.
• Install new technology, or update current technology to be on par with new technology.
• Do market research.
• Engage in innovative marketing to influence consumers.
• Change vertical and backward integrated systems to ensure in-house or out-house production of technology to stay ahead of the competition.

3.6.1.1.4. Discuss the suggestions:

• Each scenario should be discussed in detail.
• Possible strategic direction and responses for each scenario should be developed.
• Realignment of business goals and direction, as well as a mission during each scenario, should also be done to ensure future resilience.

4. ANALYSIS OF RESOURCES AND COMPETENCES

• This inner analysis and assessment of Jollibee Foods Corporation decide the centre skills based on the resource based view (RBV) of the premium company.
• Utilizing its core capabilities and capacities, Jollibee Foods Corporation can maintain a competitive distinction, and leadership over other local as well as international players in the industry.
• In the VRIN analysis and assessment, Jollibee Foods Corporation makes use of its core capacities to strengthen its worth and the to continue to deliver the promise of consistent quality and taste to consumers – as well as guarantee futuristic and long term gains in the industry.

The following section presents a brief analysis of the VRIN strategic tool as it is applied to Jollibee Foods Corporation and its impact on the strategic direction.

4.1. VRIN analysis

4.1.1. valuable, 4.1.1.1. international distribution network.

The company has an international distribution system with agents and contracts in countries across the world. This helps the company in making sure that its products are widely available and easily accessible to all consumers.

4.1.1.2. Experience in expansion to other countries

The experience of expansion to other countries directly as well as indirectly has allowed the company to gain exposure and experience in international business, culture and trades.

4.1.1.3. Marketing skills

The company has a unique blend of marketing skills, which allows it to reach consumers directly through various channels, in a creative way. This is a valuable resource for the company as it allows the company to ward off potential competition.

4.1.1.4. Market research

The company invests in market research regularly, which allows it to stay updated with market trends, consumer needs, demands, as well as the changes that take place in different markets and consumer groups. This is also valuable as it then allows Jollibee Foods Corporation to make changes in product and service offering accordingly.

4.1.2. Rare

4.1.2.1. use of progressive technology.

The company makes use of progressive technology and invests in new technology to help it make the business more effective and efficient. This is important for maintaining competitive differentiation. The technology used by the company also allows lower chances of human error and increases precision.

4.1.2.2. Use of progressive harvesting methods

The company makes use of modern as well as new and innovative means of cropping and harvesting as well. The means of production are important for a business to maintain cost efficiency. This allows lower levels of spoilt raw materials and enhances the quality as well as the feel of the final product. Also, it allows the company to maintain the product quality in-house, and maintain consistency in the raw material.

4.1.2.3. Efficient use of economies of scale in production

The company’s effective and efficient use of resources has allowed it to maintain economies of scale. The company uses economies of scale as a rare resource available to maintain costs, enhance production, and increase sales – all the while maintaining a high focus on premium quality and consistency of taste.

4.1.2.4. The uniqueness of product portfolio

The company has a unique and diversified portfolio. This has allowed it to penetrate different consumer groups. And maintain income from different streams. Into urn, that gives a strong financial cushioning to the business.

4.1.3. Inimitable

4.1.3.1. human resource management.

The company has taken part in exemplified human resource management in all its function – from recruitment to training of talent management. This has allowed the company to develop an inimitable resource that is aligned with the organizational goals, and mission, and which is synonymous to the organization itself.

4.1.3.2. R&d - new product development

The company’s continued investment in r&d allows it to generate ideas for new products, as well as test these new products in limited market settings. This allows the company to assess the viability of new ideas, as well as generate feedback for improvement where needed. This is an inimitable resource for the company because it has become part of the company’s system and culture.

4.1.3.3. Innovation

The innovation at Jollibee Foods Corporation is an inimitable resource that allows the company to stay ahead of the competition as well as maintain high leadership in the industry by having the first mover advantage in its product portfolio continuously.

4.1.3.4. Organizational culture

The organizational culture at Jollibee Foods Corporation is supportive and innovative. Employees share information freely. The organizational hierarchy is flatter, which makes leadership and follower relation smooth and easy. This organizational culture and its aspects cannot be imitated by competition.

4.1.3.5. Cost control

The company has employed progressive means of controlling costs and maintaining economies of scale. In this way, prices of the products are maintained and controlled, and very few cost increases are passed to the consumers. This allows the product to be easily affordable by the company’s target audience.

4.1.4. Non-substitutable

4.1.4.1. brand recognition.

The brand value and brand recognition enjoyed by Jollibee Foods Corporation is a non-substitutable resource. The high brand recognition across different consumer group’s in different countries allows the brand to enjoy high consumer ship, high sales, and a unique bond with the consumers. This cannot be imitated at all by the competition as the brand recognition and resonance has been built over the years through hard work and quality deliverance.

4.1.4.2. Brand equity

The Jollibee Foods Corporation enjoys high brand equity. This has been developed through the different stages presented by Keller in his model for brand equity. The high brand equity also reflects a high emotional appeal that Jollibee Foods Corporation has for the consumers.

4.1.4.3. Emotional affiliation with consumers

This means that the brand fulfils not only functional but also emotional and psychological needs of the consumers. Again, this is an inimitable resource which the company has developed because of its honest and trusted relationship with the clients over some time.

4.2. VRIO ANALYSIS

4.2.1. strong global presence, 4.2.1.1. valuable.

Having a strong worldwide presence is significantly valuable for an organization attempting to expand its size, deals, and piece of the overall industry. It is a competitive and sustainable method to acquire incomes from new and existing buyers.

4.2.1.2. Rare

Jollibee Foods Corporation is one of the greatest company all inclusive. Even though there are other worldwide and international chains of competing companies, Jollibee Foods Corporation has made a distinct name for its quality and offers.

4.2.1.3. Non-substitutable

For the time being, no competition of Jollibee Foods Corporation could match such an enormous international presence in terms of quality and consistency. It would require critical investment and assets to achieve this.

4.2.1.4. Organized to exploit

Jollibee Foods Corporation is effectively exploiting this capacity.

4.2.2. Claim to premium products

4.2.2.1. valuable.

Jollibee Foods Corporation offers numerous exceptional and fulfilling products that different contenders don't offer all the time. Jollibee Foods Corporation additionally incorporates information and detailed ingredients for its products to interest an assortment of clients.

4.2.2.2. Rare

Other competition also offers different products that are offered by Jollibee Foods Corporation, which means that it is not a rare resource for the company. This is because other players also have access to similar products and portfolios.

4.2.2.3. Inimitable

Considering other businesses and players are now using this capacity as a means of expansion and penetration, it can, therefore, be imitated.

4.2.2.4. Organized out to exploit

By offering an assortment of choices and ceaselessly changing the portfolio through active innovation and new product development, Jollibee Foods Corporation is exploiting this resource. With plenty of alternatives, the vast majority can discover something they like, and individuals who like to attempt new products and services every now and again can undoubtedly do as such with Jollibee Foods Corporation.

4.2.3. Upscale brand name

4.2.3.1. valuable.

The Jollibee Foods Corporation brand name enables clients to enjoy and feel a bond of association with the brand. This allows consumers to feel emotionally attached with the brand, and experience it as an extension of themselves as well. As such, this becomes a valuable asset for the company.

4.2.3.2. Rare

Jollibee Foods Corporation is a contemporary brand name that has a premium touch to it and is upscale, modern and lively. Most other companies and competing brands don't have the quality and packaging to urge clients to engage in a way they do with Jollibee Foods Corporation .

4.2.3.3. Non-substitutable

It would be generally simple for other companies to revamp their packaging and duplicate the plan of action of Jollibee Foods Corporation. In this way, the upscale and comfortable promise of the offering by Jollibee Foods Corporation could be imitated.

4.2.3.4. Organized out to exploit

Jollibee Foods Corporation is effectively using this resource and enhancing the brand and the brand promise that numerous clients altogether appreciate. The organization is exploiting the stylish way of life that is right now present in numerous urban communities where the brand’s products are widely appreciated and consumed.

4.3. Porter’s value chain

4.3.1. jollibee foods corporation: drawing value from vrin/vrio.

• The core competencies and strengths of Jollibee Foods Corporation are organizational sources and capacities that enable the business to flourish regardless of substantial challenge and strategic difficulties in local and international markets.
• As the VRIO/VRIN analysis have shown and highlighted, the important core abilities depend on intellectual properties and related propriety data or related technological structures.
• Different resources and abilities appeared in the VRIN/VRIO analysis and review that are non-core, and non-central skills but that help the business and its value chain.
• Jollibee Foods Corporation ’s core abilities are strong yet restricted.
• In the resource based view, this constraint presents key difficulties, as the organization wards off competing players from local and international markets.
• The core capabilities in the VRIN/VRIO analysis assume critical jobs in Jollibee Foods Corporation ’s value chain. Considering the resource based view and Michael E. Doorman's value chain conceptualization, Jollibee Foods Corporation ’s value chain gives reasonable and tasteful products to target buyers.
• The accompanying outline shows the value chain for Jollibee Foods Corporation and its situation in the bigger value arrangement of the industry:

Figure 3 Value chain for Jollibee Foods Corporation

4.3.2. Value framework

Jollibee Foods Corporation ’s value chain is a segment of the business' value framework. The value framework is made out of different other value chains of the speciality units of all associations included, for example, the organization's producers and the remainder of the inventory network. In the value chain representation, Jollibee Foods Corporation works directly, as well as through contracted third parties.

4.3.3. Example from value framework for Jollibee Foods Corporation

• The organization has an internal transportation system of vehicles for making deliveries to other companies that are in business with stocking and serving Jollibee Foods Corporation products – in the local markets.
• In this value chain and value framework, Jollibee Foods Corporation ’s competitive advantage and abilities are distinguished through the VRIO/VRIN assessment are huge in how the organization's procedures offer some incentive and advantage to the consumers.

4.3.4. Value chain activities

Brief details of Jollibee Foods Corporation ’s value chain are discussed in the next section:

4.3.4.1. Primary activities

4.3.4.1.1. inbound logistics.

The inbound logistics for Jollibee Foods Corporation refers to producers in different designated and appointed locations by the company. Also, it also refers to selecting the finest quality raw materials from in-house production as well as from third-party contractors. These are transported to the storage sites after which the raw materials are used for producing different products by the company.

4.3.4.1.2. Operations

Jollibee Foods Corporation operates internationally directly or indirectly. The company has owned offshore shops, as well as stocks its products with other shops across different countries.

4.3.4.1.3. Outbound logistics

The company has contracted agents in offshore countries and sites to manage product selling. However, a majority of the products are sold directly to licensed sellers and shops locally as well as internationally.

4.3.4.1.4. Marketing and sales

Jollibee Foods Corporation produces and invests in high quality and premium products. It also invests in a high level of customer servicing and marketing. All its marketing activities, however, are based on strong market research and market data.

4.3.4.1.5. Service

Jollibee Foods Corporation invests in customer service to develop customer loyalty and build strong relations with its clients. The company invests in gaining and incorporating customer feedback and in solving customer queries effectively.

4.3.4.2. Support activities

4.3.4.2.1. infrastructure.

This includes different departments like management, finance, legal, etc. which are required to keep the company’s business running.

4.3.4.2.2. Human resource management

The company’s committed and trained workforce is considered to be a valuable and an inimitable resource that has played a vital role in the success and growth of Jollibee Foods Corporation the employees of the company are motivated, professional, trained, and work alongside the company’s mission and goals.

4.3.4.2.3. Technology development

Jollibee Foods Corporation has been commended and celebrated for the use of effective technology not only production but also to make the overall system of production and sale, as well as in house production more effective and efficient. Also, the company also uses technology to communicate and connect with its consumers effectively.

4.3.4.2.4. Procurement

This involves purchasing the raw material for the final product. The company has appointed agents that work for the company in different countries and regions to purchase consistently high quality raw material so that the company can produce the finest product qualities for delivering to the consumers.

4.3.4.2.5. Bottom line

The concept of the value chain for Jollibee Foods Corporation helps in understanding how value is added in each process and stage of the value chain. It also helps to understand and separate useful activities from those that are not useful as such. This improves the overall bottom-line of the company and increases the profit margins for the company as well.

4.3.4.3. Virtual chain

4.3.4.3.1. customer-centrism.

• Renewed and enhanced way of engaging with consumers.
• Installation of sophisticated consumer data management systems.
• Made use of artificial intelligence to enhance the value chain.

4.3.4.3.2. Improved technological use

• Installed progressive technology for primary and support activities.
• The overall purpose is to provide a better experience to consumers.
• Allows the company to predict future market conditions, and prepare strategic contingencies accordingly.
• Allows understanding of consumer behaviour and market movements.

4.3.4.4. Generic strategies

• Managed to establish core competitive strategy in the market.
• Competes in the premium sector.
• Does not engage in competition with other cost groups.
• Worked towards improving the service of premium target groups.
• Consumers understand and perceive the brand as a high quality and premium.
• The brand is appreciated for its focused strategy and standing.
• The brand is appreciated and engaged in for its offerings.

5. INTERNAL ENVIRONMENT ANALYSIS

5.1. porter’s strategic options.

• Leading organizations such as Jollibee Foods Corporation have obtained sustainable competitive advantage and have had the option to achieve the strategic position.
• There can be different sources of sustainable competitive advantage for Jollibee Foods Corporation. A firm can depend on innovation to decrease its overall production costs and would then be able to pass this advantage on to its clients.
• Jollibee Foods Corporation can also concentrate on making a differentiated item or administration to increase its overall share of the pie.
• Jollibee Foods Corporation can generate considerable sustainable competitive advantage utilizing these systems. This is done through means of traditional as well as modern procedures embraced by Jollibee Foods Corporation to competitive advantage hand and increase its share of the pie.

5.1.1. Differentiation strategy

5.1.1.1. organizational leadership.

Jollibee Foods Corporation has made use of the differentiation factor to maintain higher leadership and differentiation from industry competition. Differentiation of effective leadership may be achieved through different forms and basis.

5.1.1.2. Broad product portfolio

5.1.1.2.1. product quality.

Moreover, this differentiation can fluctuate from item to item, market to market and industry to industry. Generally, the essential bases of differentiation are quality, durability, usefulness and in a few consumer loyalty, and brand image. Jollibee Foods Corporation has differentiated its items and products dependent on the quality and set a completely different, and engaging consumer experience. Brand image

5.1.1.2.2. Brand Image

Aside from these things, it has developed a distinct and distinguished brand image which is additionally a premise of differentiation and encourages Jollibee Foods Corporation to advertise, promote and market its products and brand better than the competing players in the local and international markets.

5.1.2. Focus strategy

5.1.2.1. overall quality of product and service.

The essential premise of differentiation for Jollibee Foods Corporation is quality and premium taste. It serves just premium quality products, which enables it to charge a top notch and a premium cost. It has embraced the most astounding measures as far as the nature of its raw materials used for producing its products. At each progression, Jollibee Foods Corporation puts forth an admirable attempt to guarantee that its product fulfils the most noteworthy quality guidelines.

5.1.2.2. Value addition at each step of the value chain

However, the account of value does not finish at getting incredible quality of raw materials. It goes more remote from that point. A great deal of contrast originates from the readiness. Jollibee Foods Corporation prepares its product diligently to draw out the quality.

5.1.2.3. Human resource management

Rest of the credit goes to the human resource and employees at Jollibee Foods Corporation. The brand carefully picks its raw materials - just when they in ideal condition. Products are tested from each cluster in any event thrice before endorsement. This is how Jollibee Foods Corporation makes the quality that each client looks forward to, and is excited about.

5.1.3. Leadership and differentiation through cost

Porter’s traditional methodologies are methods for increasing and developing a sustainable competitive advantage for Jollibee Foods Corporation - as it was, building up the "edge" that will get the company the ideal position and differentiates it from the industry rivals. There are two primary methods for accomplishing this inside a cost leadership methodology:

• Increasing profits by decreasing expenses, while charging industry-average prices and costs from consumers
• Increasing share of the overall industry by charging lower costs, while at the same time making a sensible profit on every trade since Jollibee Foods Corporation has controlled and reduced expenses.

The cost-based strategy and system are that – it includes Jollibee Foods Corporation being the pioneer regarding cost in the industry and market where it operates. Just being among the most minimal cost producers isn't adequate, as the company leaves itself wide open to aggressive attacks by other producers and players in the industry. These players may undermine Jollibee Foods Corporation ’s costs and in this way hinder the company’s endeavours towards the expansion of its share of the overall market pie.

5.1.3.1. Achieving cost differentiation

Based on this, Jollibee Foods Corporation should be sure that it can accomplish and keep up the leading position before deciding on choosing the cost leadership strategy. Jollibee Foods Corporation will be able to become effective in accomplishing cost differentiation by having:

• Access to the capital expected to put resources into innovation that will cut expenses down.
• Very proficient coordination’s.
• A minimal effort base (work, materials, offices), and a method for economically cutting expenses beneath those of different competing players.

5.1.3.2. Achieving cost leadership

However, Jollibee Foods Corporation should ensure contingency for imitation by competition, as well as be prepared for competing payers to imitate its cost-effectiveness strategy to decrease and control their costs, and increase the overall share of the pie for their products as well. It is therefore important that Jollibee Foods Corporation does not only settle for one means of cost leadership but continually improves. This can be done through several different methods:

• Engaging and applying the Japanese technique of kaizen
• High efficiency
• High limit use
• Use of dealing capacity to arrange the least costs for generation inputs
• Lean production techniques (for example JIT)
• Effective creation process
• Effective dissemination channels

5.1.3.2.1. Overall Cost Effectiveness through Cost Leadership and Cost Differentiation

• Cost differentiation and leadership strategy for Jollibee Foods Corporation will be based on the nitty-gritty.
• Cost initiative endeavours towards slicing expenses to a base to give clients lower costs and in this manner will help the company of Jollibee Foods Corporation to reserve funds.
• Cost leadership strategy requirements regularly identify with high specialized abilities and access to capital
• The company should also resource into innovation and guarantee economies of scale.

5.2. SWOT Analysis

• Jollibee Foods Corporation maintains its competitiveness as one of the best and the most premium locally and internationally through inventive systems that use business strengths in overcoming the weaknesses present in the business inherently.
• Also, they make use of these internal strengths and weaknesses to make use of opportunities and ward off potential threats, for example, the dangers in the business condition and market.
• These factors can be distinguished, assessed, and analysed through the strategic SWOT tool.
• The SWOT analysis and review for Jollibee Foods Corporation talk about the strengths and weaknesses (internal core strategic components) intrinsic in tasks in the business, and for the Jollibee Foods Corporation organization.
• The assessment and analysis of SWOT likewise look at the opportunities and threats (external key variables) identified with the nature of competitiveness in the market and industry, which is mostly founded based on the level and intensity of competition and rivalry – as may be gauged through Porter's Five Forces analysis of Jollibee Foods Corporation.

5.2.1. The need for SWOT because of expanded operations of Jollibee Foods Corporation

• Jollibee Foods Corporation is present and operational in different markets, and each of the markets poses unique yet various difficulties in developing the business.
• Jollibee Foods Corporation and its portfolio in these many markets have expanded over time and as the organization grows, more items are added to its portfolio in addition to its pioneer product.
• With regards to the SWOT analysis model, these circumstances of multiple operations and multiple presences in various markets make a difficult business situation where the organization needs to utilize various arrangements of skills that match different markets.
• Core elements of different nature – both internal and external to the organization, can help increment Jollibee Foods Corporation ’s accomplishment in contending with different companies and other businesses – both locally and internationally.
• The SWOT analysis for Jollibee Foods Corporation is presented below:

5.2.2. Jollibee Foods Corporation Strengths (Internal Strategic Factors)

This section of the SWOT analysis model works with the inner variables that the organization can use as competencies and strengths to address shortcomings and ensure the business against rivalry. For this situation, Jollibee Foods Corporation ‘primary qualities are:

5.2.2.1. Strong brand image

• Jollibee Foods Corporation is one of the world's most premium, well known and most famous brands.
• The organization has a developing populace of steadfast clients, which adds to the soundness of the business.

5.2.2.2. International distribution network

• In the SWOT analysis model, the global distribution network through directly owned subsidiaries, or contracts with third-party agents further strengths Jollibee Foods Corporation by supporting activities.
• For instance, the organization has a worldwide system of providers that are deliberately chosen dependent on criteria relating to quality, for example, of raw materials as has been discussed in the value chain - primary and supporting activities.

5.2.2.3. Strong investment in research and development, and high focus on innovation

• The focus on innovation not only keeps the company apart but also facilitates its industry leadership.
• The internal core strengths and competent variables recognized in this section of the SWOT analysis of Jollibee Foods Corporation demonstrates that the business has qualities that advance strength through expansion and a worldwide production network.

5.2.2.4. Focus on market research

• Additionally, the organization steadily expands its business
• This is done through contracts with offshore agents and licenses. Also, the company continues to broaden its portfolio by adding new products based on market research and consumer data.

5.2.3. Jollibee Foods Corporation Weaknesses (Internal Strategic Factors)

Business weaknesses or shortcomings are recognized in this part of the SWOT analysis. Shortcomings are inward factors that diminish or cut off business capabilities and strengths. Jollibee Foods Corporation shortcomings are as per the following:

5.2.3.1. Premium prices for most portfolio products

• Jollibee Foods Corporation has a premium brand image attached, and thus all its products in the portfolio are priced highly
• This expands overall revenues yet decrease the affordability of its items.
• This internal key factor is a shortcoming since it confines the organization's share of the overall industry, particularly in territories with generally lower disposable earnings

5.2.3.2. Standard and benchmarked regulations and business procedures for all portfolio items

5.2.3.2.1. generalization.

• Likewise, this SWOT analysis highlights that generalized standards for all portfolio products may be a weakness because it restrains the adaptability of these products and items in the business.

5.2.3.2.2. Imitability

• What's more, numerous Jollibee Foods Corporation items are imitable.
• Several items in the portfolio have been imitated by completion, and are also being provided by them at different price points.
• Though the quality is unique to Jollibee Foods Corporation, the competing players have also developed close enough, and acceptable products.
• This business condition engages competition, as has been highlighted already.

5.2.3.3. Fighting the challenge of imitation

• The internal factors in this section of the SWOT analysis of Jollibee Foods Corporation demonstrate that the business must create qualities to diminish the unfavourable impacts of impersonation and the impact of high value focuses on the organization's share of the overall industry in the international and local business.

5.2.4. Opportunities for Jollibee Foods Corporation(External Strategic Factors)

This section of the SWOT analysis and strategic model focuses on external components that opportunities for business development and advancement. For this situation, the key opportunities accessible to Jollibee Foods Corporation are:

5.2.4.1. Green business products

• With an increased focus and awareness of health and wellness lifestyles by consumers, it is important that Jollibee Foods Corporation recognizes this as a viable business opportunity.
• Increased numbers of consumers are shifting to the green lifestyle of consuming environmentally friendly and organic products.
• Jollibee Foods Corporation should focus on the expansion of the product portfolio: inclusion of green products and environmentally sustainable services are suggested.

5.2.4.2. Expansion in emerging markets

• Jollibee Foods Corporation can expand its income streams through expansion and developing presence in emerging markets – such as Brazil, China and India.
• This opportunity draws consideration far from the U.S. region, where the majority of the organization's incomes are created.

5.2.4.3. Business enhancement

• Likewise noteworthy in this SWOT analysis of opportunities is the opportunity of business enhancement and further business development.
• This can help improve the long term position of Jollibee Foods Corporation.
• For instance, through higher diversification of the portfolio and the overall business, the Jollibee Foods Corporation organization can diminish its reliance on its present enterprises, and along these lines work towards improving its general income development.

5.2.4.4. Partnerships with different firms

5.2.4.4.1. diversification through partnerships.

• Diversification is right now a minor strategy as can be observed from Jollibee Foods Corporation ’s competitive strategy and its overall directive strategy as well.
• The business environments likewise display the chance to enhance the organization's competencies and strengths
• This will also increase its share of the overall industry through the association’s s with different firms. For example, a partnership with real retailers improves dispersion.

5.2.4.4.2. Development of corporate clientele

• The company can also formulate new B2B relations and contracts with other companies and corporate entities.
• The external key factors in this section of the SWOT analysis demonstrate that Jollibee Foods Corporation can improve its industry position by building up its activities to make use of the opportunities in the international business markets.

5.2.5. Threats facing Jollibee Foods Corporation(External Strategic Factors)

Threats against the Jollibee Foods Corporation business are distinguished in this piece of the SWOT analysis. Threats are external components that decrease or breaking point of business execution. In this case of Jollibee Foods Corporation, the following section looks at, and assesses threats that apply to the organization in question:

5.2.5.1. Price wars by competition

• Jollibee Foods Corporation competes with a wide assortment of firms in the local as well as the international market.
• For instance, the organization competes against significant premium companies as well as against cheaper companies that offer cheap priced items and products.
• This external but important factor in the SWOT assessment undermines Jollibee Foods Corporation because such competing players can lessen the organization's share of the overall industry by competing based on low prices and overall low costs of production.

5.2.5.2. Increased competition

• Additionally, this SWOT assessment also analyses increased competition as a noteworthy threat against the business.
• In light of the organization's shortcomings, the risk of imitation includes firms that attempt to duplicate the taste, look and feel of Jollibee Foods Corporation items.
• Saturated market place and industry can also lower sales of the organization and shrink its share of the overall pie
• Increased competition can also lead to the increased cost of doing business for the organization if they bring innovative processes, and implement novice systems to control costs

5.2.5.3. Independent players

• The industry environment and profitability are liable to invite independent developments, and small-scale players.
• These players may not have high levels of integration and may be retailers and marketers for items produced during backward integration.
• Strategic marketing techniques and promotional communications are expected to neutralize the impacts of these patterns.
• This section of the SWOT analysis of Jollibee Foods Corporationrecognizes external key factors that force difficulties to international expansion and growth of the company as well as highlight market infiltration.

5.3. TOWS Matrix

TOWS analysis will allow Jollibee Foods Corporation to identify and understand the strategic choices and future strategic options and directions available to the company. The TOWS matrix and analysis will help Jollibee Foods Corporation to look at various possible future and long term situations, and ill force Jollibee Foods Corporation to look at these options by questioning strategic directives such as:

• How will Jollibee Foods Corporation make the most of its strengths and core competencies?
• How will Jollibee Foods Corporation Circumvent its weaknesses and shortcomings?
• How will Jollibee Foods Corporation capitalize on the various opportunities present in the business environment?
• How will Jollibee Foods Corporation ward off, and manage the threats that are present in the external business environment?

The analysis of the SWOT and the subsequent assessment and development of the TOWS matrix will allow the Jollibee Foods Corporation to be able to identify the following answers:

• Strengths and Opportunities (SO) – How would Jollibee Foods Corporation be able to utilize on its strengths to exploit the opportunities?
• Strengths and Threats (ST) – How would Jollibee Foods Corporation be able to exploit its strengths and core competencies to keep away from genuine and potential threats?
• Weaknesses and Opportunities (WO) – How would Jollibee Foods Corporation be able to capitalize on its opportunities to overcome the weaknesses that Jollibee Foods Corporation is encountering?
• Weaknesses and Threats (WT) – How would Jollibee Foods Corporation be able to limit its weaknesses and evade threats?

5.3.1. TWOS matrix visual presentation

Table 1 TWOS matrix for Jollibee Foods Corporation

• The TOWS Matrix is a moderately basic strategic tool used by Jollibee Foods Corporation for producing key alternatives and identifying key strategic alternatives that may be pursued by Jollibee Foods Corporation.
• By utilizing it, Jollibee Foods Corporation can take a look towards understanding that it can best exploit the opportunities present, while at the same time also limit the effect of shortcomings and ensure itself against threats.

5.4. ANSOFF Matrix

• Jollibee Foods Corporation has viably utilized this instrument to develop a procedure for accomplishing competitive advantage in the industry and various markets it operates in.
• Market development
• Market penetration
• Product development
• Product penetration

The following section highlights the various strategies that may be used through the Ansoff matrix. These strategies have been highlighted and identified through vigorous research methodologies, as well as through expert analyst data and opinion.

5.4.1. Market development strategies

5.4.1.1. advertising and promotion of products.

• One of the most popular means of developing a market is to use marketing strategically.
• By making use of advertising and marketing communications, the company will be able to disseminate information about its product, and the various benefits of consumption to its target market easily.
• Also, the use of social media for marketing will, at the same time allow the company to communicate directly with the consumers, and answer their queries.

5.4.1.2. Education about product consumption.

• The company can make use of widespread marketing campaigns using traditional means as well as means of social media to increase awareness of their product amongst the target market.
• This task of educating the markets will give the company a first-mover advantage, as well as develop important functional appeals for the product.

5.4.2. Market penetration strategies

5.4.2.1. geographical expansion.

• The company can expand into other markets through its previous experience, as well as through partnerships and contracts with other agents and parties.
• The company can also develop subsidiaries, as well as offer its products through franchising as well as licensing.
• The geographical expansion is suggested into emerging economies because of the favourable income levels of the consumers, as well as the growing infrastructure.

5.4.2.2. Increased number of retail outlets and retail presence

• The company can penetrate existing markets by offering more shops or making its product more widely available.
• This may be done through increasing the accessibility of the product at places where the target consumers are expected to purchase from, as well as improving the interaction of the product with consumers at different touchpoints.

5.4.2.3. Online retailing

• Another means of improving market penetration is through online retailing. Jollibee Foods Corporation can stock its products on online retailing sites locally and internationally.
• This would help the company improve sales, accessibility, as well as reach higher levels of target consumers. All of this, in turn, would increase market penetration.
• Besides, it would also help the company maintain and control costs for Jollibee Foods Corporation, and thereby help it achieve cost leadership in the industry

5.4.3. Product development strategies

5.4.3.1. research and development.

• To be able to develop new products, the company should have a focused interest and budget sending allocated to new product research and development.
• This research would take a basis in the consumer market and the overall market trends, to identify the gap in consumer demands, and market availability of different products.
• The new product would then generally be aimed towards fulfilling this gap.

5.4.3.2. New product development labs

• The company should have dedicate incubation labs for the development of new products.
• This means that this development should be a focused and separate entity that should focus on the company’s innovation.
• The company should also hire the right talent for business development and innovation to be able to achieve targets and goals accordingly.

5.4.3.3. Market testing

• New products should follow PD cycles for testing before launching in a market.
• This will ensure that the company can fix any loopholes present in the product, as well as incorporate positive feedback.

5.4.3.4. Strategic Marketing

• The company should also have a focused and strategic budget for marketing and communications allocated for new product development.
• This is because the company will need to increase the appeal, as well as develop functional and emotional appeals and characteristics of the new product.
• Communicate with the consumers to enhance sales as well as increase likeability and rate of consumption and trial.

5.4.4. Product penetration strategies

5.4.4.1. acquiring personally owned retail to strengthen its presence..

• One way of increasing product penetration is that the company directly manages and controls sales operation through owned retail.
• This will give the campy leverage over communication, as well as product stocking and placement.

5.4.4.2. Diversification of portfolio

• The company can further expand its portfolio as a means of product penetration.
• The expansion of the portfolio will allow the company to reach a different and diverse target group, thereby increasing the overall share of the pie for the company
• This will also increase Jollibee Foods Corporation ’s products’ accessibility to different consumers.

5.5. SAF criteria

5.5.1. how jollibee foods corporation can strengthen its strategic position using saf criteria.

• When Jollibee Foods Corporation is deciding upon a certain strategic direction for the future, it will face challenges.
• Choosing the right strategy at the right time can be a daunting task for managers.
• It is therefore important that managers look at the strategy from aspects of its value and viability.
• The principal thing the managers of Jollibee Foods Corporation will have to do is settle on a foundation by which to evaluate the different strategic alternatives.
• They will also need to choose a viable methodology is to assess the different strategies independently.
• Strategies can be evaluated and assessed using criteria of suitability, acceptability and feasibility (SAF).
• The following section weighs different strategies and possible future directives for Jollibee Foods Corporation based on the SAF criteria.

5.5.2. Creation of a menu for high-income groups

5.5.2.1. suitability, 5.5.2.1.1. new market development.

• This strategy is suitable because it will allow Jollibee Foods Corporation to develop new markets by tapping into new consumer groups.
• At the same time, it will allow the company to penetrate higher into existing markets.
• Both these possibilities can be realized because Jollibee Foods Corporation invests in consumer research and has a strong financial standing.

5.5.2.2. Acceptability

5.5.2.2.1. alignment with organizational goals.

• The strategy is acceptable because it is in line with the company’s goals and mission.
• Also, it is also in line with the internal marketing and culture of the organization.

5.5.2.2.2. Financial risk

• As such, the strategy does not pose any risk – financially and otherwise and is also palatable for stakeholder reactions.
• Lastly, the strategy promises to give high returns. Overall, the strategy appears to be highly acceptable.

5.5.2.3. Feasibility

5.5.2.3.1. market research and financial cushioning.

• This strategy is highly feasible.
• This is because the company already operates along with this mission, and has high levels of market research and information regarding high-income groups.
• This information could be utilized for creating a suitable menu for high-income groups.
• At the same time, the company also has the financial power to introduce premium menu items for the higher class – to expand its menu accordingly.

5.5.3. Creation of a healthy menu for existing target consumer groups

5.5.3.1. suitability, 5.5.3.1.1. diversification of product portfolio.

• This strategy would require a high diversification of the product portfolio.
• This is suitable because the company has the resources and the information to make strategic decisions about diversification.

5.5.3.1.2. Innovation

• Moreover, the company also innovates regularly, which can be an added benefit for the suitability of the strategy.

5.5.3.2. Acceptability

5.5.3.2.1. risk of financial investment.

• This strategy appears to be moderately acceptable.
• This is because it poses a risk through diversification with high levels of finances invested, the company can never be too sure of the consumer reactions.

5.5.3.2.2. Risk of new product development

• Therefore, the risk of new product development and consumer reaction would be there.
• Also, the acceptability is also low because of stakeholder reaction – who might not all agree with the expansion of the portfolio horizontally – i.e. The broadening of the portfolio away from the core offerings.
• Lastly, if the strategy works, it promises high returns, which make sit low to moderately acceptable.

5.5.3.3. Feasibility

5.5.3.3.1. market research and financial cushioning.

• This strategy is also feasible for the company.
• This is because of the company’s strong financial position, as well as its ability to researching into different market trends and patterns.
• The identification of these trends and patterns is important for being able to decide which market and industry to diversify into for the company.

5.5.4. Increasing existing advertising expenditure

5.5.4.1. suitability, 5.5.4.1.1. focused budgeting.

• This strategy is suitable because the company has high and focused budgeting for marketing and communications.
• This would also allow Jollibee Foods Corporation to withdraw from failing markets or markets that have a weak share, and gain access to rising markets.

5.5.4.1.2. Strategic marketing

• The company will be able to exploit its research and development for strategic marketing
• Jollibee Foods Corporation will also make use of existing systems and products to reach new consumer groups through marketing.

5.5.4.2. Acceptability

5.5.4.2.1. return on investment.

• The strategy is acceptable because it poses a low risk in terms of investment in strategic marketing.
• Also, it promises high returns on investment in marketing through the promise of increased awareness, increased penetration, increased brand recall and brand recognition – all of which will translate into higher sales.
• Lastly, stakeholders will also not frown upon this strategy, which makes it more acceptable to implement.

5.5.4.3. Feasibility

5.5.4.3.1. market research and financial cushioning.

• The strategy is highly feasible because the company has a strong financial standing.
• This means that the company can afford to increases budget for marketing purposes.
• However, for the stagey to be successful, it is important that the company aces sure that all promotional campaigns developed are in sync with consumer needs, demands and behaviour.
• This is again possible for the company because of its investment in research and development.

6. FINAL RECOMMENDATIONS

Based on the overall internal and external analysis done for Jollibee Foods Corporation, this section will offer recommendations which will help the company take on strategic directions that will enhance its core competencies and capabilities, as well as reduce its chances for risks and threats? The following recommendations are thus made for Jollibee Foods Corporation:

6.1. Strengthen distribution network

6.1.1. control.

This is an important strategic recommendation as it will allow higher control to the company over its products in different markets. The company will be able to control where its products are placed, and thereby, will also be able to enhance the accessibility and easy availability of its products.

6.1.2. Stronger relation with consumers

At the same time, the strengthening of the distribution network will allow the company to work more closely with end consumers by being able to reach them with the same high quality of products across different markets.

6.2. Develop unique marketing tactics

6.2.1. higher penetration.

This strategic recommendation will help the company reach a higher number of consumers and penetrate deeper into target consumer groups. Also, this strategy will allow the company to increase trial and consumption and sales of its products.

6.2.2. Forming a partnership with consumers

Unique marketing tactics will involve new and informed strategic means of communicating with the consumers and engaging them with the brand. One way that this can be done is by making consumer co-producers for the brand. Another way that Jollibee Foods Corporationcan do this is through co-branding with other similar, yet dissimilar brands and companies to enjoy higher market visibility amongst target consumers.

6.3. Adapt to different cultural aspects of different markets

6.3.1. identify different consumer group characteristics.

Each market and target group has distinct characteristics. This recommendation is suggested so that the company can connect better with different target groups in different markets.

6.3.2. Adapt to and respond to characteristics

By adapting to different cultural and regional characteristics, the company will be able to present itself better to target consumers – who would then feel a greater affinity, and more likeliness of consuming the product and the service.

6.4. Expand into new regions

6.4.1. market expansion.

Another strategic recommendation for Jollibee Foods Corporationis to expand into newer regions and markets. This can be done by expanding into new markets, firstly. This expansion will give the company exposure to new consumer groups. Increase the overall consumption rate, as well as diversify income streams. Also, it will give the company related expansion exposure regionally as well as internationally.

6.4.2. Product diversification

Another means of expansion is through product diversification. By adding new products, the company will be Abe to penetrate deeper into existing markets bye exploring new consumer groups, and new target consumer groups. This will also diversify income streams for the company, and increase its overalls hare of the market.

6.5. Strengthen value network

By strengthening the value network further, and by adding quality and enhanced elements at different stages, the company will be able to maintain competitive advantage, as well as put off new players from the industry by increasing barriers to entry. This will allow the company to maintain sustainable competitiveness over other players, as well as maintain a possible leadership position in the local and international markets and industry.

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