COMMENTS

  1. Customer Segmentation using K-means Clustering | IEEE ...

    In this paper, 3 different clustering algorithms (k-Means, Agglomerative, and Meanshift) are been implemented to segment the customers and finally compare the results of clusters obtained from the algorithms.

  2. Customer Segmentation Using K- Means Clustering Algorithm

    Recency-Frequency-Monetary (RFM) analysis and K-Means clustering algorithm are the popular methods for customer segmentation when analyzing customer behavior.

  3. Customer Segmentation Using K-means Clustering

    The paper outlines the step-by-step process of customer segmentation, encompassing essential stages such as data preprocessing, feature selection, and model evaluation, all accomplished through the implementation of K-means clustering using Python and diverse libraries.

  4. Customer segmentation using K-means clustering and the ...

    The improvement of enterprise competitiveness depends on the ability to match segmented customers in a competitive market. In this study, we propose a customer segmentation method based on the improved K-means algorithm and the adaptive particle swarm optimization (PSO) algorithm.

  5. Unveiling Customer Segmentation Patterns in Credit Card Data ...

    This research paper provides a detailed review of the application of K-Means clustering in credit card companies for effective customer segmentation. It explores the benefits, challenges, and practical considerations of utilizing K-Means clustering, along with real-world case studies highlighting trends and potential advancements for using K ...

  6. Customer Segmentation Using K-Means Clustering

    Anitha and Patil (2019) proposed “Customer segmentation utilise the K-means cluster”. K -means, Agglomerative, and Meanshift are the three clustering techniques employed in this work. These are used to divide the customers and then compare the clustering findings.

  7. Customer Segmentation Using K-Means Clustering - Springer

    Anitha and Patil (2019) proposed “Customer segmentation utilise the K-means cluster”. K-means, Agglomerative, and Meanshift are the three clustering techniques employed in this work. These are used to divide the customers and then compare the clustering findings.

  8. Customer Segmentation using K-Means Clustering | IEEE ...

    In this paper, we discussed steps on how we can visualize the clusters of customers by plotting the graph and studying about the data using the k-means Clustering Algorithm. All the programming is done by using Python and its Libraries like pandas, numpy, seaborn, matplotlib and sklearn.

  9. Customer Segmentation Using K-Means Clustering - ResearchGate

    This study is based on the RFM (Recency, Frequency and Monetary) model and deploys dataset segmentation principles using K-Means Algorithm.

  10. An Approach Based on Data Mining and Genetic Algorithm to ...

    In customer segmentation using K-Means algorithm, a method called K-Means is used to divide customers into different groups. In this algorithm, first a number of primary centers (cluster centers) are determined and customers are assigned to the closest cluster center.