new york university marketing phd

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A doctorate is the pinnacle of an arts and science education. Founded in 1886, the Graduate School of Arts and Science at NYU is among the oldest schools offering doctoral programs in the United States. Today NYU’s doctoral programs span the humanities, sciences, and social sciences, and students pursue cutting-edge research with the close supervision of NYU’s internationally recognized research faculty. New York City resources complement and enhance our vibrant intellectual communities. Use the links below to explore Doctor of Philosophy and dual advanced degrees at New York University.

Ph.D. Programs Dual Degree Programs

Search NYU Steinhardt

Doctor of Philosophy Media, Culture, and Communication

Grounded in an interdisciplinary approach to the study of media and culture, our doctorate draws from a rich array of disciplines and theoretical frameworks. Department expertise spans the globe: the Middle East, East Asia, the Global South, Africa, and Europe. Our faculty generate some of the most original scholarship in their respective fields, creating a stimulating environment in which to pursue graduate work.

Degree Details

Official degree title.

PhD in Media, Culture, and Communication

Research Focus

Alumni placements, funding for full-time phd students.

Five research areas operate as guiding frameworks for intellectual inquiry across the department: Global Communication and Media, Technology and Society, Visual Culture and Sound Studies, Media Industries and Politics, Interaction and Experience.

Your work as a doctoral student will be shaped by our faculty's commitment to:

• Engaging with theoretical concepts from a range of disciplines—media and cultural studies, visual culture, history, science and technology studies, anthropology, sociology, disability studies, sound studies, political science.
• A multi-methodological approach to research—from semiotics, global ethnography, gender and queer theory, critical race theory, qualitative and quantitative discourse analysis, to political/cultural economy, among other critical frameworks.
• A global perspective—conceiving of the global mediascape as transnational and transcultural.
• Recognizing media and technology’s long history and antecedents.

Read some sample dissertation abstracts .

After graduating, alumni join academic departments of media and communication, with placement in the social sciences and interdisciplinary humanities becoming increasingly common. MCC PhDs who graduated in the past ten years are now tenure-track or tenured professors at the University of California, Berkeley; University of Washington, Seattle; Cornell University; Stanford University; UCLA; Rutgers; Fordham; University of Michigan; George Mason University; University of North Carolina; University of Arizona; College of Charleston; Memorial University of Newfoundland; University of San Francisco; Scripps; Pratt; University of Maryland; American University of Beirut; American University of Paris, Ryerson University; Trent University; St. Joseph’s College.

Over the past decade, our PhD graduates have received numerous prestigious postdocs, including a Mellon Postdoctoral Fellowship in the Humanities in the Department of Comparative Media Studies/Writing at MIT; Mellon Postdoctoral Fellowship at MIT's Center for Art, Science, and Technology; Postdoctoral Fellow, Berkman Klein Center, Harvard University; Postdoctoral Researcher, Max Planck Institute for the History of Science; Postdoctoral, Center for Information Technology Policy, Princeton University; Postdoctoral Fellowship at Rice University in Technology, Culture, and Society; Research Associate, Center for Digital Humanities, Princeton University; Postdoctoral Fellow, Media, Inequality & Change Center, University of Pennsylvania.

If you are accepted as a full-time NYU Steinhardt PhD student without an alternate funding source, you are eligible for our competitive funding package, which includes a scholarship and tuition remission.  Learn more about our funding opportunities .

Graduate Leadership

Associate Professor of Media, Culture, and Communication; PhD Director

If you have additional questions about our degree, please contact us at [email protected] .

Alumni Profiles

Jacob Gaboury (PhD 2014)

Jacob is an Assistant Professor in the Department of Film & Media at the University of California, Berkeley. His dissertation "Image Objects: An Archaeology of Computer Graphics, 1965-1979" investigated the early history of computer graphics and the role they play in the move toward new forms of simulation and object oriented design.

Xiaochang Li (PhD 2017)

Xiaochang is an Assistant Professor in the Department of Communication at Stanford University. Her teaching and research interests include the history of computing and information systems, AI and algorithmic culture, speech and language technology, and software/platform studies. Before joining Stanford, she was a postdoctoral fellow at the Max Planck Institute for the History of Science in Berlin.

Hatim El-Hibri (PhD 2012)

Hatim is Assistant Professor of Film and Media Studies at George Mason University. His research examines media technologies and urban space in the Middle East. His dissertation traced the history of the visualization of Beirut, from the politics of aerial photography and mapping during the French Mandate, to the visual economy of postwar construction, to the materiality of Hizballah's live satellite television.

Liz Koslov (PhD 2017)

Liz is an Assistant Professor in the Department of Urban Planning and the Institute of the Environment and Sustainability at UCLA. Previously, she was a Mellon Postdoctoral Fellow at MIT. Her research examines the cultural, political, and sociological dimensions of climate change adaptation. Her first book project, Retreat: Moving to Higher Ground in a Climate-Changed City , is under advance contract with the University of Chicago Press.

Devon Powers (PhD 2008)

Devon is an Associate Professor in the Departments of Advertising, Media & Communication at Temple University. Powers' research interests include popular music, 20th century history, and cultural intermediation – the people and processes that operate "in between" the production and consumption of culture. Powers completed a fellowship at the University of Leeds in 2014, and was recently elected Vice Chair of the Popular Communication Division of the International Communication Association.

Matthew Powers (PhD 2013)

Matthew is an Associate Professor in the Department of Communication at the University of Washington-Seattle. His dissertation "Humanity's Publics: NGOs, Journalism and the International Public Sphere" examined reporting roles assumed by international NGOs as legacy media outlets cut their foreign news budgets, and received the Gene Burd Outstanding Dissertation in Journalism Studies award from the International Communication Association. 

Media, Culture, and Communication

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Advance your personal and professional journey – apply to join our community of students.

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Why Columbia?

The very center of marketing research.

Ranked by UT Dallas Business School Research Rankings as #1 in the world in marketing research productivity for the 2018-2021 period, Columbia Marketing faculty members published 46 articles in the top-tier academic journals* in those 4 years. Current or previous PhD students were co-authors on more than half of those articles.

Columbia Marketing has a long history of producing the most innovative and influential research in the field. Our faculty and students have won numerous awards in recognition of pioneering research in marketing, including the John D. C. Little Best Paper Award, the Long-Term Impact Award, the Frank Bass Best Dissertation Paper Award, AMA’s Paul Green Best Paper Award, and AMA’s Marketing Research Sig Award. Students frequently win Marketing Science Institute’s (MSI’s) Alden G. Clayton Best Dissertation Proposal Award, the ACR-Sheth Dissertation Proposal Award, the Sheth-ACR Dissertation Public Purpose Award, and Weitz-Winer-O'Dell Award.

* Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science

Engage with the Leading Scholars

At Columbia Marketing, students engage with the most highly recognized scholars in the field. Columbia Marketing has two Faculty Fellows of ACR, two of SCP, as well as one fellow of AMA and ISMS. Eight of our faculty have been nominated as MSI “Young Scholars” and “Scholars.”

Our faculty are also actively serving the major editorial board positions for the top-tier scholarly journals and leadership roles for academic societies. These include:

• Professor Gita Johar (Past President for Society for Consumer Psychology )
• Professor Vicki Morwitz (Editor-in-Chief for Journal of the Association for Consumer Research )
• Professor Bernd Schmitt (Editor-in-Chief for Journal of Consumer Research )
• Professor Olivier Toubia (Editor-in-Chief for Marketing Science )

Learn Broadly from a Range of Expertise

Students learn from the wide variety of our faculty’s theoretical and methodological expertise. Students learn to tackle a variety of substantive, theoretical, and methodological issues from diverse perspectives by engaging with 9 faculty whose primary approach is quantitative and 10 faculty whose primary approach is behavioral. 

Faculty members have broad interests, including buyer behavior, marketing strategies, marketing planning and information systems, advertising, choice modeling, innovation and new products, brands, social media, and artificial intelligence and data analytics.

Work Closely with Top-class Faculty

From the moment they arrive on campus, students are paired with two faculty members with whom they apprentice each year. Over the next 3 years, students are exposed to multiple faculty members with this arrangement. This mentorship system has been key to our PhD students' success on the academic job market.

PhD students actively engage in research projects under the guidance of faculty members. Recent research papers with PhD students include: 

• Castelo, Noah, Martin Bos, and Donald R. Lehmann, “Task Dependent Algorithm Aversion,” Journal of Marketing Research , 2019.
• Dew, Ryan, Yang Li and Asim Ansari “Modeling Dynamic Heterogeneity Using Gaussian Processes,” Journal of Marketing Research , 2020.
• Jun, Youjung, and Gita V. Johar, “Social Marginalization Motivates Indiscriminate Sharing of COVID-19 News on Social Media,” Journal of the Association for Consumer Research , forthcoming
• Melumad, Shiri and Michel Tuan Pham, “The Smartphone as a Pacifying Technology, “ J ournal of Consumer Research , 2020.
• Netzer, Oded, Alain Lemaire, and Michal Herzenstein, “When Words Sweat: Written Words Can Predict Loan Default,” Journal of Marketing Research , 2019.

Be Part of A Vibrant Intellectual Community

Every week, PhD students are exposed to cutting-edge marketing research by attending the Marketing Division research seminar series . Students also benefit from the Behavioral and Quant Lab Meetings , where they discuss and workshop research ideas in a collaborative environment.

Students also have the privilege of connecting with the broader intellectual community at Columbia University. They can attend various cross-divisional seminars at CBS such as the  Cognition and Decision Seminar Series and take courses in leading departments of the university such as Psychology, Economics, Computer Science, Political Science, Statistics, etc.

Columbia Marketing students also benefit from a unique opportunity to connect with the broader marketing community at the Four School Marketing Conference every year, joining students and faculty at New York University, Wharton, and Yale.

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Integrated Marketing (MS)

Program description.

The Master of Science in Integrated Marketing program at the NYU School of Professional Studies prepares students with the theoretical knowledge, the analytical skills, and the most effective methodologies required to become leaders who are able to implement compelling marketing campaigns, to grow market share, and to increase an organization’s bottom line. All courses have a marketing focus with a distinctive breadth and depth of topics in which students are immersed. The program provides a strong curricular foundation through core courses to help students anticipate and to address the needs of this ever-changing and exciting profession. Students also have the opportunity to specialize in key areas, which include digital marketing, brand management, or marketing analytics.

All applicants to the School of Professional Studies (SPS) are required to submit the  general application requirements , which include:

• Application Fee
• College/University Transcripts
• Statement of Purpose
• Degree Requirements
• Recommendations
• Kira Talent Assessment
• Degree-Specific Requirements
• English Language Assessment
• Pearson Versant English Placement Test
• International Transcript Evaluation
• International Student Visa Requirements

See  degree specific application requirements for instructions specific to this program.

Program Requirements

Brand management, digital marketing, marketing analytics.

The program requires the completion of 42 credits, comprised of the following:

Concentrations

For each concentration, students complete four courses from any one concentration; or three courses from one concentration and one from either of the other concentrations; or may select with advisement, one (3-credit) course in a related field from another NYU School of Professional Studies graduate program.

Sample Plan of Study

Learning Outcomes

Upon successful completion of the program, graduates will:

• Analyze existing marketing campaigns to devise a strategic direction for a brand.
• Formulate new solutions to external business needs in multiple media channels.
• Evaluate financial and human capital management opportunities to address internal business needs.
• Appraise existing marketing strategies and propose new data-driven marketing efforts.
• Design data analytics tools and apply predictive and real time analysis of data to inform marketing efforts.
• Interpret data to predict consumer behavior.
• Assemble a traditional and digital marketing effort, utilizing diverse technologies and multiple communications channels.
• Create new strategies for communications and marketing.
• Integrate emerging marketing tools and trends into existing marketing practices.
• Argue the merit and usefulness of an integrated marketing and media campaign from conception to execution to optimization.
• Compare marketing strategies among various industries and verticals to identify common successes and best practices.
• Compose a business plan proposal.

NYU Policies

School of professional studies policies.

University-wide policies can be found on the New York University Policy pages .

Additional academic policies can be found on the  School of Professional Studies academic policy pag e . 

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Graduate Marketing & Admission Consulting

Brendon Troy

The mission of the Office of Graduate Marketing and Admission Consulting (GMAC) is to support and collaborate with graduate and professional programs in order to guide and attract a diverse community of prospective students to the university.

We support the enrollment goals of more than 350 graduate and professional degree programs in over 18 graduate and professional schools, colleges, centers, and institutes. We do so primarily through two main activities.

Every day, GMAC helps prospective graduate and professional students navigate and discover available university programs through online tools and personal, front-line customer service that informs students and connects them to experts at schools.

In addition, we consult with graduate and professional schools to advise and assist with enrollment functions such as marketing, recruitment, admissions, and program development. We promote collaboration within the university and between schools to serve the institution's enrollment goals.

Visit the Graduate Admissions page for more information about graduate and professional programs »  

Head of Unit

In graduate marketing & admission consulting.

Director, Graduate Marketing & Recruitment Strategist

[email protected]

April Thompson

Graduate Admission Service Specialist

[email protected]

• School of Management >
• Degrees/Programs >
• PhD in Management >
• Your Program >

Combine social science disciplines with advanced quantitative methodology to conduct market research and teach future practitioners and scholars.

Make important discoveries about the relationships between organizations and consumers, consumer behavior and marketing theories, strategies and tactics. 

Choose a track to focus and enhance your PhD program:

• Quantitative Track: Apply microeconomics, econometric theory, advanced statistics and other advanced mathematical model and data analysis to advanced marketing research. 
• Behavioral Track: Examine the psychology and social aspects of consumer behavior and its impact on marketing.  

World-Class Research

Work with faculty who are ranked among the most productive researchers by the Academy of Management Journal, as well as by top scholarly journals within their discipline. Our faculty:

• Are globally connected and have active research programs throughout Europe, Asia and North America
• Are regularly cited in such international media outlets as the Associated Press, Wall Street Journal, Forbes, Washington Post, NPR, Bloomberg Business, Al Jazeera and Nasdaq
• Collaborate with regional, national and international business leaders
• Help you connect across disciplines throughout UB and with visiting scholars to gain exposure to a wide range of research paradigms
• Guide you in the exploration of high-impact research, positioning you for publication in leading academic journals
• Publish in and serve on editorial boards for  leading academic journals

Research Focus Areas

Kamer Toker-Yildiz, PhD ’14

Marketing Department School of Management University at Buffalo 215 Jacobs Management Center Buffalo, NY 14260-4000

Tel:  716-645-3261 Fax: 716-645-3499

To speak to a faculty member directly, contact Indranil Goswami, PhD , assistant professor of marketing.

Take an In-Depth Look at our Program

• 9/19/23 Curriculum
• 6/8/23 Faculty
• 12/8/21 Alumni
• 9/5/24 Current PhD Students

Enrollment Statistics

If you experience difficulty in accessing the content on the linked website, an alternative means of access to the information will be provided. For assistance, contact the Office of Institutional Analysis via email at [email protected] or at 716-645-2791.

UCL School of Management

University college london, msc marketing science.

Start date:  September 2025  Duration:  12 months (Full-time only) Fees:  UK - To be confirmed (per annum). Overseas - To be confirmed (per annum)   Application deadline:  Applications open in October 2024 Entry:  An undergraduate degree at 2:1 Honours (or equivalent) from a recognised university. Applicants are also required to meet the Level 2 English Language requirements.  Learn more . Location:  This programme is delivered at our Canary Wharf campus.  

The Marketing Science MSc is a unique program me  designed for students interested in mastering the latest analytical techniques and cutting-edge scientific methods in today’s dynamic marketing practice.

The world of marketing has increasingly become more driven by digital and technology, with many critical decisions informed by data and analytics. Marketing’s data revolution means that future practitioners will need to be both creative and analytically sound.

Our programme was designed with industry demand in mind, informed by direct feedback from employers from established organisations and enterprises. The programme equips you with the data analytical and digital technology skills needed to produce informed, evidence-based, and effective marketing solutions to meet organisations’ demands. 

The programme is well-suited for individuals passionate about marketing and data analytics. The practical focus of the programme ensures that graduates are well positioned to secure successful careers in large organisations, startups, or as entrepreneurs. 

As a Marketing Science MSc student, you will develop strong marketing intuition and strategic marketing insights driven by analytics.

The programme concludes with a group business project in which you address a significant marketing analytics challenge experienced by the client organisation. By drawing on the knowledge and skills you have gained during the MSc Marketing Science programme, you demonstrate your ability to integrate the learning and apply it into a novel real world marketing problem. 

PROGRAMME STRUCTURE

The programme is designed to introduce you to key marketing principles and data analytics, enabling informed decision making in strategic marketing. In Term 1, you’ll develop fundamental skills in statistical modelling, marketing principles, analytics, and programming. Term 2 advances to strategic skills in economics, marketing strategy, machine learning, and market intelligence, with options to specialise in pricing, data management, or risk analysis. Throughout the year, you’ll build and expand these skills, culminating in Term 3 with a business project that provides industry experience with an established organisation, and further specialisation in digital marketing or causal inference, preparing you for impactful marketing roles.

The programme will be delivered through a combination of lectures, workshops, class discussions based on case studies, practical sessions and group projects. 

Students will take 4 compulsory taught modules in Term 1. In Term 2, students will take 3 compulsory modules and 1 optional taught module, (choosing from 3 bespoke modules).

Finally, in Term 3, students will take the business project with 1 optional taught module,  (choosing from 2 bespoke modules).

All taught modules are 15 credits, and the business project in Term 3 will be 45 credits. The business project will put you into groups under the supervision of a faculty member to work with real-world external organisations. Students will be assessed on both individual and group components. 

Each taught module will typically be delivered over 10 teaching weeks, with 3 contact hours per week. Students are expected to spend approximately 7–12 hours each week in non-contact hours on independent study, assessment preparation, e-learning, and exam revision.

The total number of weekly contact hours may vary according to the module demand and weekly activities undertaken.

Programme for Students Starting in September 2025

HOW IS THIS PROGRAMME UNIQUE

This programme is like no other due to its analytical and data-driven nature, combined with rigorous research-backed teaching in marketing theory and practice. Developed by leading marketing scientists in collaboration with industry employers and with the continued support of dedicated external advisors with expertise in marketing and strategy, the programme equips you with all the skills needed to build a strong career in all facets of emerging marketing roles. You will also gain programming knowledge, which in today’s digital business landscape is becoming increasingly sought after by employers. 

Our programme uniquely positions you at the forefront of marketing in the AI era by seamlessly blending core marketing principles with cutting-edge data analytics and AI technologies. With hands-on industry projects and specialised tracks in digital marketing or causal methods, you are exceptionally equipped to lead, innovate, and drive transformation in today’s data-driven marketing landscape. This holistic approach to marketing enables you to identify customer needs, optimise pricing, enhance engagement, and deliver intelligent solutions that significantly improve company performance and drive revenue growth.  

The learning and teaching structure of the programme has been created with the real business world in mind. A combination of lectures and case study discussions will help you maximise your experience working both in a team setting and individually.

The final group project is an experiential learning module that creates a tangible project at a client organisation. Engaging with an external organisation during your studies and delivering a real solution will enhance your employability. It is a unique component of the programme, allowing you to practically apply the skills and knowledge you have developed on the programme to address an important marketing problem experienced by the client organisation. The types of projects will range from planning the expansion of product lines and reaching new customers in a new market segment to optimising marketing campaigns and creating and executing effective marketing experiments.

Our faculty members in the Marketing & Analytics research group will lead the delivery of the programme. With research degrees from the world’s leading institutions in quantitative marketing and economics, substantial expertise in cutting-edge marketing tools and methodologies, and with experience working with the world’s leading firms and technology companies on their marketing problems, they are ideally positioned to help our students develop highly sought after analytical marketing skills. The teaching team comprises not only of academic leads, but practitioners working in industry, providing the balance of academic and practical knowledge.

Exposure to industry insights to understand organisations’ strategic marketing decisions is a key element of the programme. As a Marketing Science MSc student you will have the opportunity to network with industry professionals and alumni and attend workshops and talks to build your professional network from the start of your time with us.  

Applications

We are looking for students with an analytical appetite who are passionate about marketing and creative problem solving.

As an MSc Marketing Science student, you are expected to be passionate and enthusiastic about both marketing and data analytics. You should demonstrate strong analytical mindset, a keen interest in leveraging AI and data for strategic decision-making, and a desire to lead and innovate in the dynamic marketing landscape. Our ideal students come from diverse and rigorous academic and professional backgrounds, bringing unique perspectives and experiences to the programme. No prior knowledge of coding or programming is required, however, Python will be a key component of the degree programme, and you should be highly motivated to develop these skills right from the start. With this in mind, we expect a great deal from our students, as you will no doubt go on to have great careers in cutting-edge organisations or create your own successful business. If you choose to study with us, you can expect to work hard and challenge yourself as we challenge you. 

Application Process

Applications for the 2025/26 open in October 2024.  Students are advised to apply as early as possible due to the competition for places.

Academic Entry Requirements

•    A minimum of an upper second-class UK Bachelor’s degree or an overseas qualification of an equivalent standard. Applicants must have a strong analytical appetite and aptitude for quantitative analysis, and can come with a variety of degrees including but not limited to management, economics, statistics, all areas of engineering, computer science, psychology and other physical or social sciences. International students can find their international equivalency on the  UCL international students website.  Applicants are not required to submit a Graduate Record Examinations (GRE) or Graduate Management Admissions Test (GMAT) result as part of their application. However, strong quantitative and analytical results in these tests can add weight to an application.

English Language Requirement •    The English language level for this programme is: Level 2. •    Further information can be found on our  English language requirements page.

Personal statement

A personal statement is a key component of the application process and must accompany the initial application. The statement should capture and articulate your motivation to pursue the MSc Marketing Science programme, demonstrating ambition and excitement for marketing and a strong appetite for analytical skill development. A unique, well-researched statement of grounded short- and long-term professional and personal objectives is preferred.

Key personal statement objectives:

• Demonstrate ambition and excitement for marketing, and a strong appetite for analytics and data.
• Provide a unique personal statement of grounded short- and long-term professional and personal objectives.
• Identify your strengths and weaknesses, and explain what you hope to gain from the programme.
• Show an understanding of the innovative nature and the mission of the programme.

Interview Applicants who meet the entry requirements and provide an appropriate professional statement will be reviewed. Those considered eligible for the next stage will be invited to an online video interview, with the invitation sent by email from Kira Talent. 

TUITION FEES AND SCHOLARSHIPS

Tuition Fees

​The 2025-26 fees will be published in Autumn 2024.  Learn more about tuition fees .

Scholarships and Funding

This programme may include opportunities for students to undertake optional international study trips. The costs of such trips are usually covered by students although some elements may be subsidised or grants available depending on the destination, organisational and support responsibilities. On average, costs would be around £1,000 to £1,750 depending on the trip location, personal flight preferences and spending habits as well as the prevailing exchange rates. 

As Marketing has increasingly become a data and digital technology-driven practice, employers are looking for specialists who combine traditional marketing theory and cutting-edge data analytical skills to assist companies through data-driven solutions. 

Our careers team works with students to enhance their employability, provide tailored individual career support, and facilitate connections with employers globally. Please visit our  Careers page  for further information.

Developed with industry demand and built in collaboration with employers’ insights, we envision our graduates to be highly sought after, working in a variety of roles.

Potential roles after graduation could include, but are not limited to:

• Marketing Analyst
• Digital Marketing Specialist
• Brand Analyst
• Marketing Manager
• Entrepreneur
• Al spoecialist in Marketing
• Customer Insights Manager
• E-commerce Analyst

This MSc Marketing Science programme’s inaugural cohort will join us in September 2025, and graduate outcomes data will be published subsequently. As a Business School across our existing MSc programmes typically 85% of UCL School of Management graduates go on to secure highly-skilled work or pursue further education in over 58 countries with a mean salary of £43,436 (Graduate Outcomes Data 20221-2022). 

CANARY WHARF CAMPUS

The programme is taught at the UCL School of Management’s home in Canary Wharf, at the heart of London’s business and finance hub. The strategic location provides access to a network of large organisations in the immediate surroundings. You will also be able to network with UCL School of Management alumni while you study and attend various events organised by the Careers team to build a strong foundational network.

For further queries regarding admissions please see the  UCL Postgraduate Admissions Webpage.  

You may apply now for a place on a programme without a current English test as long as you send your qualification as soon as you receive it. If you are offered a place, it will be conditional on you providing evidence of meeting UCL’s English Language Requirements before the start of the programme.

Full-time MBA | Marketing

A Competitive Advantage

Diana Ruano, MBA 2015

Experiential learning.

Consulting Lab: Branding and Innovation

Stern Signature Projects

A curriculum customized to your goals.

You need a curriculum that is relevant to your career goals. We provide the options to get you there. Choose up to three areas of focus from more than 20. From there, you can dial in your experience by selecting from a pool of over 200 electives.  Our broad-ranging curriculum prepares students for marketing careers in consumer products, financial services, luxury, retail, high-tech, pharma and media, among other industries. You'll come away with a comprehensive foundation in marketing principles complemented by a deep dive into your specific areas of interest.  

Related Specializations    Brand Management      Business Analytics          Digital Marketing      Entertainment, Media & Technology        Luxury Marketing      Marketing    Strategy     Supply Chain Management and Global Sourcing 

Related coursework.

Faculty Spotlight

Scott Galloway

Student blog.

Francois Anderson, MBA '18

Elevate your brand.

Position yourself for success. Learn from one of the top-five-ranked marketing departments in the world, in the epicenter of the global marketing industry. Tap the genius of industry mentors and faculty at the forefront of cutting-edge marketing practices. Graduate ready to lead.  The Careers Team and student-run marketing associations will help you zero in on your goals while our industry networking events, company visits, interview prep and on-campus recruiting prepare you to hit the ground running. 

Select Employers of NYU Stern MBAs in Marketing:

Community and Clubs

Luxury and Retail Club

Graduate Marketing Association

Entertainment, Media and Sports Association (EMSA)

EMSA exists to equip NYU Stern MBA students and alumni with the knowledge, skills, and connections they need to enjoy fulfilling careers in the entertainment, media and sports industries.

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• MS in Integrated Marketing
• MS in Integrated Marketing: Brand Management

Brand Management Concentration

Concentration overview.

The  MS in Integrated Marketing  Brand Management Concentration prepares you for a career in the marketing function that focuses on the strategies and techniques that build customer loyalty and brand awareness by enhancing the perceived value of a brand and positioning it in the competitive marketplace. Whether you are interested in becoming a brand marketer, a business leader, or want to launch you own brand, this concentration will help you to determine brand purpose, build brand strategy, and understand the consumer behavior that heightens brand reputation.

This concentration in Brand Management is part of a broader Integrated Marketing degree and is therefore grounded in the context of the larger scope of the marketing mix, and provides more business and marketing context than a degree focused solely on brand or advertising. It helps you to identify target markets and define profitable customer groups, through a deep understanding of consumer needs and behaviors and the relevance of a brand’s value proposition. In addition, you will learn how to differentiate a brand from competitors and to develop, deploy, and monitor strategic marketing plans to communicate and deliver the brand’s promise.

Requirements

Concentration: brand management.

Students select four courses (12 credits) from any one concentration; or three courses from one concentration and one from either of the other concentrations; or may select with advisement, one (three-credit) course in a related field from another NYU School of Professional Studies graduate program.

• INTG1-GC2200 Brand Strategy 3
• INTG1-GC2205 Managing Products & Brands 3
• INTG1-GC2210 Consumer Behavior 3
• INTG1-GC2215 Theory, History, & Practice of Public Relations 3
• INTG1-GC2015 Internship 3

FREQUENTLY ASKED QUESTIONS

What is brand management.

Brand management is the thoughtful and intentional job of growing the positive reputation, value, market share and impact of a brand through the active management of the brand’s positioning in a competitive marketplace and the curation of the consumer’s experience of that brand across multiple touchpoints.

What does a Brand Manager do?

A Brand Manager develops short- and long-term plans across multiple dimensions of marketing and communications to ensure the financial health, positive reputation, and growth of a company’s brand and/or its branded products and services.  The brand manager will have input to or directly drive strategies and tactical plans across product innovation, media placement, creative and messaging, brand portfolio and assortment, and consumer insights among other critical functions. 

How do I become a Brand Manager?

Brand Managers combine a deep understanding of the financial and operational needs of a business, along with a keen sense of consumer needs and behaviors, as well as the competitive context for the products and services they offer.  A grounding in competitive strategy, the language of business and marketing management, and experience translating consumer insights into actionable marketing and communications plans are the foundations.

What is a Brand Manager salary?

The average salary for a Brand Manager is $102,000 according to glassdoor.com, though this varies by the size and location of the company or organization.

Why is Brand Management important?

The brand associated with a company, or its products and services is one of the most important assets that the company controls.  Brand management ensures that the brand is supported, developed, and experienced in ways that will continue to generate value and meet or exceed consumers demands over time.  Brand management helps companies stay relevant and competitive.

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