new york university marketing phd

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• MS in Integrated Marketing

Masters (MS) in Integrated Marketing

Study on-site.

The MS in Integrated Marketing offered by the NYU SPS Division of Programs in Business , Department of Integrated Marketing and Communications provides you with the marketing strategies and best practices to ensure a competitive advantage in today’s global business environment. Marketing is a growth driver with a broad range of applications—brand management, digital marketing, content marketing, marketing analytics, and search engine optimization—to name a few. Integrating all of these skills, this degree prepares you for a wide range of marketing jobs, teaching you to translate business concepts into competitive and differentiated products and services. You may consider other MS in Marketing degrees, but none can provide the networking opportunities, internships at top NYC ad agencies and digital firms, combined with a renowned NYU education.

Degree Advantage

• Degree core curriculum that prepares you for marketing jobs in digital marketing, social media marketing, adver- tising, branding, marketing research, marketing analysis, SEO and SEM, creative management, and more.
• Three degree concentrations in Brand Management, Digital Marketing, and Marketing Analytics
• Internships at advertising agencies, media organizations, digital marketing firms, in-house marketing departments, SEO and SEM agencies, among others
• Flexible full- or part-time study options
• Can be completed in as little as 18 months

Curriculum and Degree Requirements

You can find the full curriculum details for this program on this page of the University Bulletin. All other content, including this web page is for informational purposes only.

Discover NYU SPS: Graduate Admissions Information Sessions

Join an online session to learn more about our graduate degree programs, including the MS in Integrated Marketing. Our admissions team will give you insights into the NYU SPS experience, share details about the application process, and offer tips for creating a successful application. Current students will also share their personal experiences, providing a firsthand perspective on life as an SPS student.

7:00 PM until 8:00 PM EST

7:00 PM until 8:00 PM EDT

Who Should Consider Earning the MS in Integrated Marketing?

If you seek a degree that will build your skills as a marketing strategist, while providing the tools needed to design and implement digital marketing campaigns, enhance brand value, influence consumer behavior, and measure marketing impact, this degree is for you. Those who can problem solve, ask smart questions, think creatively and strategically, and influence outcomes will benefit most from this comprehensive course of study.

Degree Overview Video

Sps start @ nyu shanghai program.

Through a partnership between NYU SPS and NYU Shanghai, newly admitted Integrated Marketing students have the option of pursuing their first-semester coursework at NYU Shanghai and then traveling to New York for the completion of their degree. This program, known as SPS Start @ NYU Shanghai, will be attractive to students who are interested in having a unique two-campus, international study experience for their master’s degree. Students will live in Shanghai, be enrolled full-time during their SPS Start @ NYU Shanghai semester, and enjoy a special cohort-based experience.

At NYU Shanghai, SPS Start @ NYU Shanghai is supported in collaboration with the Graduate Semester Study Office which can be contacted at  s [email protected] . For more information about the Graduate Semester Study Office and to hear testimonials from past participating students, visit the link below.

Choose From Three Marketing Concentrations

The MS in Integrated Marketing offers degree concentrations in: Brand Strategy, Digital Media, and Marketing Analytics. Each area of specialty provides distinct marketing skills combined with the business and technical acumen to make you highly competitive and ready to take on the work required to position and promote products, services, and causes to the audience targets and market segments that will provide the strongest results.

Learn From Marketing Experts Across Specialty Areas

You will study with faculty members who are marketing experts and whose careers and insights span across the full range of marketing fields. Taught through a mixture of classroom learning and real-world experience, this degree provides immediately applicable marketing skills and the benefit of learning from those who solve complex marketing challenges every day. Prominent guest lecturers add breadth and depth to the classroom experience, providing the advice, insights, and connections to get ahead.

Gain Global Skill Sets

While marketing strategies and tactics differ based upon audience, market segments, and marketing campaign goals and objectives, they share many common threads with an underlying purpose of influencing consumer behavior, elevating brand awareness, building customer loyalty, and positioning products in the marketplace. The skill sets you acquire through the MS in Integrated Marketing can be used anywhere in the world, increasing your job opportunities. The diversity of the student body makes for rich classroom discussion and a global perspective that provides a professional advantage.

Internships and Job Opportunities

Through the Division of Programs in Business and the NYU Wasserman Center for Career Development at NYU SPS , MS in Integrated Marketing, students can complete internships that provide the hands-on experience needed to compete for marketing and advertising jobs while building a portfolio of marketing projects that demonstrates their ability to address a wide range of marketing challenges. Many of these internships evolve into permanent positions or marketing consulting jobs. Over 96% of our students reported being employed within six months of graduation. Our graduates go on to a wide range of careers in a broad array of companies and organizations including:

• American Express
• AUDITOIRE China
• Bank of China
• BET Networks
• BNP Paribad
• Coca Cola Company
• PBJ Marketing
• OMD Worldwide
• Ralph Lauren
• United Nations

FREQUENTLY ASKED QUESTIONS

What is integrated marketing.

Marketers need to reach and engage consumers who learn about and interact with a company’s products and services through multiple touchpoints.  Integrated Marketing brings together communications, advertising, retail, experience, product design etc., into a coordinated program, to drive growth, centered around the consumer’s needs.

What Jobs Can You Get With an Integrated Marketing Degree?

Students who graduate with a Marketing Degree are trained to design, manage, and measure impactful marketing campaigns across multiple media e.g., digital, TV, social media etc. and set strategies to grow brands, services, products, and organizations.

Students who graduate with a marketing degree go on to be brand managers, digital marketing managers, social media managers, marketing analysts, marketing strategists, media planners, campaign managers, among several other roles.

What is an Integrated Marketing Campaign?

An Integrated Marketing Campaign starts with a deep understanding of a consumer’s needs, attitudes, and behaviors, matching them with business and marketing objectives, in order to develop a set of initiatives and activities that create, communicate and capture value for consumers, integrated across multiple touchpoints.

What is a Typical Marketing Manager Salary?

The median salary for Marketing Manager in New York is $129,000 according to salary.com, and across the US the median salary is $107,000.

How Does This Degree Differ From an MBA?

A masters degree in marketing provides the graduate student more functional, practical and detailed knowledge about the professional field of marketing, and will typically be less theoretical and more applied than many MBA programs.  An MBA is designed to be a more generalized business degree with study of many subjects outside marketing.

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Management (Marketing) PhD

School of management, program description.

Built on a foundation of excellence, the Management PhD program will provide the training education and skills you need to launch a successful academic career. Choose from six majors: accounting, finance, management science and systems, marketing, operations management and strategy, or organization and human resources.

School of Management Office of Strategic Marketing and Enrollment Management 150 Jacobs Management Center Buffalo, NY 14260 Contact Admissions

Instruction Method

• In Person   (100 percent of courses offered in person)

Full/Part Time Options

Credits required, time-to-degree.

• 3 to 5+ Years

Application Fee

This program is officially registered with the New York State Education Department (SED).

About / Departments

Marketing Department

Welcome to the NYU Stern Marketing Department!

At NYU Stern, we strive for marketing excellence by conducting pioneering research on important topics relevant to industry and by tackling real-world problems in the classroom. Ranked as one of the top departments in the world based on research productivity, on average we publish over 100 articles every three years, about two-thirds of which are in top-tier scholarly journals. Many of these papers have won accolades in the field of Marketing. We have consistently kept pace with the ever-evolving academic landscape, not just by publishing in top journals, but also by shaping knowledge in the field as editors, associate editors, editorial board members, and directors of important professional organizations.

With 24 tenured/tenure-track faculty, 4 clinical faculty, 50+ adjuncts and 13 PhD students, we are proud to be a diverse, inclusive, and innovative team. We believe in the importance of having a strong cohort of junior faculty and continue to be committed to supporting and nurturing the new generation of scholars. NYU Stern Marketing’s faculty is committed to creating space for different voices to be heard, and, as a result, we have faculty from around the globe and from different walks of life. We also continue to boast the highest percentage of female full-time tenure track faculty among comparable marketing programs.

The diversity of our faculty’s research interests is evident in the books authored, the lectures given, the research published, best paper awards won and grants awarded. NYU Stern Marketing facilitates the exploration of topics in consumer psychology, judgment and decision making, quantitative marketing, social media, technology, and more. We encourage collaboration and engagement in cross-disciplinary research.

We offer courses for the undergraduate (including NYU’s most popular minor, Business of Entertainment, Media and Technology), full-time MBA, Langone MBA, executive MBA, and master’s programs. Our very successful Entertainment, Media and Technology, and the Luxury & Retail programs capitalize on our New York City location to foster symbiotic unions of industry and academia. Our new degree programs include the M.S. in Marketing and Retail Science (joint with NYU-Shanghai), as well as a focused MBA in Luxury & Retail.

In the summer of 2024, we took on a major renovation of the department’s physical space to have better views of the Chrysler building as you exit the elevators on the 8 th floor of Tisch hall, new reception areas and seating, an enlarged conference room to keep up with our needs, refreshed faculty offices, new PhD student spaces, as well a brand new behavioral lab on the 9 th floor, and little meeting areas for research. 

Our department is constantly evolving. This year we bid goodbye to  Russ Winer as he ventures forth to a well-deserved retirement after making an indelible mark on the field and the school. And we say hello to  Sunder Narayanan as our new deputy chair starting on Sept 1, 2024.  Xiao Liu was tenured in Spring 2024, Minah Jung was tenured in Summer 2024, and our newest faculty member,  Qiaochu Wang , joined us in Summer 2024, as well. We look forward to welcoming more folks to NYU Stern Marketing in the future!

We hope you find the links on this website useful and helpful.

2024: A Year of Big Changes

The Marketing Department in NYC is undergoing major renovations in 2024, transforming our space to foster greater collaboration and create a more inviting environment. Highlights include an expanded conference room, vibrant common areas, improved lighting, and a new behavioral computer lab.

Featured Research

Prof.  Raluca Ursu was chosen as one of the Marketing Science Institute (MSI) Young Scholars for 2023.

Co-authored research from Prof.  Eitan Muller was named winner of the IJRM 2022 Jan-Benedict Steenkamp Award for Long-Term Impact

Prof. Xiao Liu  received the 2023 Marketing Science Service Award given to contributors providing exceptional review input.

Recent publications can be found here

Qiaochu Wang

Assistant Professor of Marketing

Qiaochu Wang joined New York University Stern School of Business as an Assistant Professor of Marketing in July 2024.

Fu conducts research in quantitative marketing and examines AI algorithms used in Marketing through an economic lens, investigating their impact on society.

Stern Marketing by the Numbers

Tenured/tenured-track faculty, phd students, adjunct faculty.

Congratulations!

Congratulations to Xiao Liu and Minah Jung for being promoted to tenured Associate Professors of Marketing!