sales cover letter for entry level

Entry Level Sales Rep Cover Letter No Experience: Sample & How to Write

Entry Level Sales Rep Cover Letter No Experience Banner

Unlock the doors to a successful sales career, regardless of your experience level! Are you ready to make a bold statement with your cover letter and land that dream entry-level sales job? Look no further! This page is your ultimate resource for crafting an irresistible cover letter without any prior sales experience.

In a competitive job market, standing out from the crowd is vital. That’s why we’ve carefully curated a foolproof guide to help you write an attention-grabbing cover letter that instantly captivates hiring managers. Don’t let your lack of experience hold you back – we’ll show you how to highlight your exceptional qualities and sell yourself as the perfect candidate.

Through our comprehensive sample cover letter, you’ll discover the secrets to showcasing your transferable skills, passion, and eagerness to excel in the challenging world of sales. With our step-by-step instructions, you’ll gain the confidence needed to craft a powerful narrative that resonates with employers and makes them eager to know more.

Whether you’re a recent graduate seeking your first sales gig or a career changer ready to dive into the exciting realm of sales, we’ve got you covered. Get ready to unlock your potential, soar above the competition, and land that entry-level sales role you’ve always dreamed of. It’s time to embrace the possibilities and embark on an exhilarating sales journey!

Sales Rep No Experience Cover Letter Sample

John Doe 3 Jackson Street New Jersey, NJ 05874 (000) 145-7452 [Your Email]

November 26, 2023

Ms. Aliza Smith Hiring Manager ABC Company 2990 Sample Street Atlantic City, NJ 10258

Dear Ms. Smith:

I am writing to express my enthusiasm for the Entry Level Sales Representative position at your esteemed company. I strongly believe that my passion, drive, and determination make me an ideal candidate for this role.

I have always been captivated by the world of sales and the art of building relationships. My educational background in Business Administration, combined with my relentless work ethic, has prepared me to excel in a sales environment. In my coursework, I have gained a strong understanding of marketing strategies, consumer behavior, and effective communication techniques.

Through various extracurricular activities and personal endeavors, I have honed my interpersonal skills. Whether it was organizing and leading group projects at university or volunteering for local charities, I have consistently demonstrated my ability to connect with others and influence them positively.

My genuine passion for sales, coupled with my natural ability to empathize and understand people’s needs, enables me to approach challenges with creativity and determination. I am a quick learner, eager to absorb new information and continuously improve my skills.

I understand that starting as an entry-level sales representative requires dedication and persistence, and I am prepared to invest the necessary time and effort to succeed. I believe that with my strong work ethic, adaptability, and unwavering motivation, I can quickly become an asset to your sales team.

Thank you for considering my application. I would greatly appreciate the opportunity to discuss in person how my skills and enthusiasm align with your company’s values and objectives. Attached is my resume for your review.

Thank you for your time and consideration. I look forward to the possibility of joining your dynamic sales team and contributing to its continued success.

John Doe (000) 145-7452

Recommended: Entry Level Sales Resume Sample

How to Write a Sales Representative Cover Letter With No Experience?

Writing a sales representative cover letter with no experience may seem challenging, but with the right approach, you can showcase your potential and enthusiasm for the role. Here’s a step-by-step guide to help you get started:

1. Research the Company: Begin by researching the company you’re applying to. Understand their products, services, and target market. This will allow you to tailor your cover letter to their specific needs.

2. Start with a Strong Opening: Begin your cover letter with a compelling opening paragraph that grabs the reader’s attention. Mention the position you’re applying for and express your interest in the company.

3. Highlight Transferable Skills: Since you don’t have direct sales experience, focus on transferable skills that demonstrate your qualifications for the role. These may include excellent communication, interpersonal skills, customer service experience, and a strong work ethic.

4. Show Enthusiasm and Motivation: Emphasize your passion for sales and your eagerness to learn and grow in the field. Mention any relevant courses, certifications, or workshops you’ve attended to enhance your knowledge of sales techniques.

5. Discuss Relevant Education and Extracurricular Activities: If you have relevant coursework or participated in sales-related clubs or activities during your education, highlight them to demonstrate your commitment to developing sales skills.

6. Provide Examples of Adaptability: Showcase instances where you quickly adapted to different situations, such as working successfully in teams or handling challenging customer interactions. This will demonstrate your ability to thrive in a sales environment.

7. Express Willingness to Learn: Even without experience, express your willingness to undergo training and learn from experienced sales professionals. Employers value candidates who are eager to grow and improve.

8. Customize Each Letter: Tailor your cover letter for each company you apply to. Personalize it by mentioning specific aspects of the company that attracted you and how your skills align with their needs.

9. End Strong: Conclude your cover letter by reiterating your enthusiasm for the position and your desire to contribute to the company’s success. Thank the reader for considering your application and express your openness to further discussion or an interview.

10. Edit and Proofread: Before sending your cover letter, thoroughly edit and proofread it for any grammatical or typographical errors. Attention to detail is crucial in a sales role, so ensure your letter is polished.

Remember, while you may lack direct experience, your cover letter is an opportunity to demonstrate your potential and enthusiasm for the sales representative role.

To sum it up, never let the absence of experience discourage you from pursuing your dream of becoming an entry-level sales representative. Embrace the opportunity to showcase your enthusiasm, dedication, and commitment to learning. With a well-crafted cover letter that highlights your transferable skills, you can impress potential employers and convince them that you are the right fit for the position. Remember, every successful sales journey begins with taking that first step. So take the leap and let your passion drive you towards a rewarding career in sales.

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Sales Cover Letter Examples and Templates for 2024

Cover Letter Examples
Cover Letter Text Examples

How To Write a Sales Cover Letter

When writing your sales cover letter, focus on how you can grow revenue for the company that posted the job. Also, emphasize your skills in related areas like account retention, customer service, contract negotiations, or territory management. This guide offers cover letter examples and tips for landing your next sales position.

Sales Cover Letter Templates and Examples

Entry-Level
Senior-level

Sales Text-Only Cover Letter Templates and Examples

Senior-Level

Savannah Bateman Inside Sales Representative | [email protected] | (678) 901-2345 | Columbus, OH 01234 | LinkedIn

February 11, 2024

Emma Neal Senior Hiring Manager Staples (543) 210-9876 [email protected]

Dear Ms. Neal:

Last quarter, I grew my client base by 22% while maintaining a 95% account retention rate. My expert product knowledge and networking skills inspired confidence and loyalty in clients. I hope to bring the same level of growth to the sales representative role at Staples.

Your brand’s product set and focus on corporate clients is an ideal fit with my skills and experience. A driven professional with deep knowledge of local markets, I believe I can help your team significantly increase its revenue in 2024. My recent achievements include:

Leading a local market research project that improved our product positioning and grew revenue by 43% in 2023
Generating more than 110% of my quota for five consecutive quarters
Converting 81% of leads into sales, with 62% becoming repeat customers

I’d appreciate the chance to discuss how my skills can make me a valued member of your team. Please let me know a suitable interview date. Thank you for your time and consideration.

Savannah Bateman

Simon Bishop Sales Executive | [email protected] | (917) 476-8365 | Rochester, NY 14622 | LinkedIn

February 12, 2024

Diane Young Senior Hiring Officer The Big Sales Company (375) 564-7148 [email protected]

Dear Ms. Young:

Over my past four years as a sales executive, I’ve grown my client base 50% in a competitive market. I hope to make a similar impact as the newest member of your sales team.

With seven years of industry experience and a bachelor’s degree in marketing, I’m drawn to your company’s reputation for top-caliber digital products. My career highlights also include:

Launching a social media strategy that increased our online presence and grew sales by 15%
Raising customer satisfaction scores and retention by 10% in one year

I would like to further discuss the sales executive position at The Big Sales Company and how my skills can benefit your team. Please call or email me to schedule an interview. I appreciate your time and look forward to possibly hearing from you soon.

Kind regards,

Simon Bishop

Jennifer Manning Sales Manager | [email protected] | (836) 183-2648 | New York, NY 10027 | LinkedIn

Michael Davis Hiring Manager 123 Corporation (126) 054-7746 [email protected]

Dear Mr. Davis:

As sales manager at The ABC Agency, I’ve led a 20-person team to exceed monthly quotas and grow annual revenue by 20% in two years. With my passion for sales training, I could be a valuable asset to your organization.

I’m drawn to 123 Corporation based on its recent expansion into the medical supply field. My past work with hospital suppliers and experience in the health care niche can benefit your company. My achievements also include:

Launching a market strategy to improve health care industry positioning, which grew sales by $210,000 (30%)
Devising successful social media strategies to increase our online presence

I would love to discuss how my skills and experience can benefit 123 Corporation. Feel free to contact me to schedule an interview in the coming weeks. Thank you very much for your consideration.

Jennifer Manning

A great sales cover letter usually has five sections, outlined below. When possible, connect each section back to your defining sales skills and the employer’s hiring needs. The following advice and examples show what to include in your cover letter so it’s optimized for each job application.

At the top of the page, include your resume contact header, the date, and any contact details you have for your recipient. Add the title “Sales Professional” to your contact header. You can then modify this title to align with each job posting (as long as it’s still true to your background). As sales jobs vary, this extra detail can enhance your cover letter by quickly showing employers you’re the type of applicant they’re looking for. That can pertain to someone in management, inside or outside sales, or a certain product set or market region.

(Note: Feel free to omit this section if you send your letter as an email message and your contact information is part of your signature.)

2. Salutation

Whenever you can, address your recipient by name – it’s the quickest way to signal you’re sending a job-specific letter and not a boilerplate. If you can’t find the recipient’s name, use a variation of “Dear Hiring Manager” so your greeting is still tailored somewhat to each job opening.

Dear 123 Corp. Sales Manager:

3. “Hook” or introduction

To catch the reader’s attention, start your letter with an example of your success in growing revenue or an assigned client base. Since performance numbers are key to your field, quantify your example in terms of a clear percentage, ranking, or dollar amount. In the sales cover letter example below, see how the applicant quickly connects her chosen highlight to a relevant skill (sales training) that can benefit the employer.

4. Body paragraph(s)

Use the main section of your letter to tell why you’re drawn to this job or employer. For instance, maybe it’s an outside sales role in an industry you’re eager to return to. Or maybe the company’s brand, business model, or sales approach appeals to you somehow. With this explanation, you can show hiring managers you read their job posting and are responding to it directly.

Following this explanation, cite two or three more of your main skills or achievements , possibly as bullet points.

5. Call to action

Finally, request an interview and thank the manager for their consideration. Carry your letter’s focus through this last paragraph by briefly restating your ability to drive lucrative sales deals. To end your cover letter, use a simple closing like “Sincerely” or “Best regards” and then your name.

Sales Cover Letter Tips

1. highlight your main sales skills.

As part of your letter’s body text, add a short list of bullet points to show your success in different sales areas. For instance, you might mention a program you started to enhance collaboration with the marketing team. Or, if you’re applying to a leadership role, cite measures you took to raise sales staff morale and retention.

This is another section where you can specify revenue growth or other performance data relevant to your field. In the following example, notice how the applicant uses percentages to give compelling evidence of her skill set.

My recent achievements include:

2. Speak to the company's strategic goals

An effective cover letter doesn’t just give facts about your past, it also shows your excitement for the future. What direction is the hiring company headed? Does the job posting reveal its short- or long-term business goals? Speak to those goals and how you see yourself advancing them, and you’ll give your cover letter the engaged and confident tone it needs to stand out.

I’m drawn to 123 Corporation based on its recent expansion into the medical supply field. My past work with hospital suppliers and experience in the health care niche can benefit your company.

3. Show you can serve each customer's needs

Sales jobs often center on building clients’ trust and finding custom product solutions. Feature this consultative approach in your cover letter if it reflects your background and the sales roles you’re pursuing.

Sales Cover Letter Frequently Asked Questions

Do i really need a cover letter for my job search -.

Yes, in most cases. The majority of job postings today require or allow you to send a cover letter along with your resume. While not every hiring manager reads or prioritizes them, a well-crafted letter can only help you stand out from other applicants. It will also help you clarify what points to emphasize during the interview.

How do I persuade the hiring manager of my sales skills? -

Don’t just tell, show. Anytime you use a trait like “dedicated” or “client-focused” to describe yourself, follow with a clear example showing the trait in action. Detailed examples of your success help hiring managers envision the value you’ll add to your next sales job.

How long should my cover letter be? -

No more than one page, or around 250 words. Resist the urge to tell your whole career story, even if you’ve worked many years in sales. Give just enough detail to pique hiring managers’ interest so they take a closer look at your resume.

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Jacob Meade is a resume writer and editor with nearly a decade of experience. His writing method centers on understanding and then expressing each person’s unique work history and strengths toward their career goal. Jacob has enjoyed working with jobseekers of all ages and career levels, finding that a clear and focused resume can help people from any walk of life. He is an Academy Certified Resume Writer (ACRW) with the Resume Writing Academy, and a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers & Career Coaches.

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How to Write a Sales Cover Letter (Examples & Templates) for All Sales Positions

If a cover letter seems a bit old school to you, think again. According to a recent survey by ResumeLab , cover letters are still an important component of the decision-making process among 83 percent of hiring managers, recruiters and HR staff. Moreover, 83 percent of respondents claimed that they would interview a candidate with a great cover letter, even if their resume isn’t up to par.

That said, you’ll still need a solid track record or educational background to snag the interest of an employer. But with a sales cover letter in hand, your next job search will become that much easier, whether you’re an entry-level job seeker or you’ve cultivated a LinkedIn resume that turns heads.

Why is a Sales Cover Letter Important?

Cover letters tell your potential employer who you are before you even walk in the door for a sales job interview , and it makes said interview that much more likely. Even if writing such a letter feels uncomfortable and you’d prefer to let your experience do the talking, this is still an invaluable skill to have.

5 Cover Letter Tips for Today’s Sales Professionals

Writing a professional cover letter for a sales job might not feel intuitive yet, but that doesn’t mean it has to be hard. The following tips will start you off on the right foot.

Be Clear And Concise

A cover letter is not an aria. It’s not a soliloquy or a monologue. It’s certainly not a rant. No, you can think of it as a short informational pamphlet—and the subject is you.

Rather than waxing poetic about your thoughts, feelings, or even your goals, stick to the main points, including who you are, what you’ve done so far, and what you can do for the company for which you’d like to work. Keeping your letter short and sweet can increase application success.

Make it Easy to Read

Hiring managers go through hundreds of resumes at a time. The way you format your cover letter can either help or hurt your chances of standing out.

No, that doesn’t mean it’s time to throw in the fancy fonts and fun colors. Instead, format your cover letter with the goal of making it easy to read.

Follow best practices such as:

Write short, concise sentences and remove unnecessary adjectives
Make your paragraphs shorter, or use bullet points to make key ideas stand out
Use clean, professional fonts at a size that’s easy to read

The overall goal is for hiring managers to quickly and easily see what makes you stand out beyond the rest of the applicants. Don’t hide your strongest selling points in small, swirly fonts and huge blocks of text!

Highlight Your Skills

It’s very important to highlight your sales skills in a cover letter. This is different from accomplishments, which we’re covering next. Your skills are a separate category, in which you describe what you bring to the table, regardless of whether you’ve used those skills in the past or not. Include such details as the apps, sales tools or programs you know how to use, languages you speak, and areas in which you’ve trained.

Example: I have 12 years of experience in enterprise sales , and have recently completed a course on Challenger Selling to increase my sales skill set. I happen to be fluent in Spanish, which has been a great help in closing deals in Latino markets.

While it is appropriate to include some reference to soft skills in your cover letter, limit it to a few. Any job applicant will claim they are a good problem-solver and a team player; it’s more important to share which skills make you stand out as a salesperson.

Example: When working with new customers, I consider myself a detective and my main tool is asking the right questions . This has helped me consistently identify leads that aren’t a good fit for the company right from our first conversation.

Showcase Relevant Achievements

In addition to putting your achievements on a professional resume , include a quick recap of them in your cover letter. Make those achievements quantifiable, using numbers and statistics from your sales reports or the company’s, and don’t hold back or engage in false modesty. This is no time to sell yourself short.

Example: I was the frontrunner for Employee of the Year at my company’s regional picnic, coming in at least 8 percent over my sales targets every quarter the previous fiscal year. I also took a course in enterprise sales and helped overhaul our company website to increase the user experience, following which we saw a 23 percent jump in conversions.

5 Steps To Writing A Sales Representative Cover Letter

So it’s time to write that letter and nail that sales representative position! But how exactly are you going to fit all the awesomeness that is you onto one page, single-spaced, in 12-point Helvetica font, without leaving anything out?

Good question, and as with all good answers, an analogy is called for: think of your cover letter as if it’s a highlight reel on your social media account. While your highlight reel can’t stand in for the hours you spend crafting witty tweets, it can give people a quick glance at who you are. And just like a highlight reel, the goal for your cover letter is to make others want to dig a little bit deeper.

A good sales representative cover letter should make your readers curious enough to learn more about you as a sales professional that they will want to ask you about yourself in person. Let’s take a look at how to make them do just that, in five easy steps.

1. The Header

Think of yourself as a sales hiring manager. How hard are you going to look for the contact information of a candidate if they can’t even bother to provide it somewhere obvious in the sales cover letter?

Answer: not very hard. That’s why every sales position cover letter needs a header. Usually, you’ll find it across the top, though sometimes the header runs along the side of the page. It needs to include your name, phone number, address, and any other contact information you might have.

Note that while cover letters to clients or professional colleagues might include your company name, a sales job cover letter should not. Under your info, put the date.

555.555.5555

[email protected]

December 19, 2022

Note that the header is different from the salutation, which includes the hiring manager’s contact information. Don’t confuse the two.

2. How To Greet the Employer

Here is where you greet your potential employer. It has two parts: the contact info and the salutation. First, include the same contact info you included for yourself, but relevant to the hiring manager: their name, basic info and company name.

Then greet them.

You can pick from a number of ways to do this, but if you know the manager’s name, that’s the simplest. “Dear Ms. Lannister” is always better than a “Hi there,” “Greetings,” “Dear Sir or Madam” or “To Whom It May Concern.” The former two are too casual, while the latter couple are old-fashioned and make it look like you haven’t bothered to look up their name.

Note: If you can’t be sure of someone’s pronouns, opt for a neutral “Dear Hiring Manager Lannister” or their full name.

3. The Introduction

As with anything else, you have very little time to make a good impression if you want the job. Whether you’re in software sales or yacht sales, you need to punch it right from the beginning.

The introductory paragraph should emphasize why you are an ideal candidate. Remember that this paragraph needs to entice the employer to read further, and readers will lose interest in a boring introduction. Include why you’re applying, any notable sales goals you’ve met or awards you’ve won, and a lead-in to the following paragraph.

Example: I was very excited to see the position of sales manager open at Winterfell Enterprises. In my ten years as an inside sales rep for Targaryen Inc., I have acquired a notable sales record, always meeting my quotas and earning Salesperson of the Year in 2020. I feel strongly that I’d be a great addition to your company as a sales manager.

4. The Body

Here’s where you flesh out your skills and achievements in more detail. Include items such as:

Work experience
Sales experience and sales skills
Communication skills
Time management abilities
Achievement or award track record

Note that you should avoid bullet points, though you can use them in your sales resume. The same goes for detailing aspects of your education, with the exception being your degree (associate’s, bachelor’s, master’s, etc.), which is appropriate to mention.

Mostly, this is a sales pitch that should include why you’re the best candidate for the job. Your existing knowledge and abilities are critical to whether or not you can land the role you’re looking for, so don’t hold back. While you should never brag or pass on compliments you’ve gotten, you should share exactly why you would be a good fit for the position.

Bad example: I’m told I’m the best salesperson if you have a difficult deal that no one can seem to close.

Good example: I have consistently proved myself as an asset to my employers, closing more than a dozen deals last year that other employees were unable to nail down.

5. The Conclusion

The last paragraph of your sales cover letter should include a summation, references, and the fond wish that you hear from the hiring manager again. It’s okay to use humor here as long as it is tasteful and doesn’t become the focus on the letter.

Example: Thank you for taking the time to read this letter. My references are happy to hear from you at any time, and hopefully they will say nice things about me like they promised. I look forward to speaking with you if they do.

If you prefer a more serious tone, simply express your gratitude and desire to hear from them again.

Example: I appreciate your time in reading this letter. Please feel free to reach out to my contacts at any time, and I hope to hear from you soon.

Cover Letter Examples

There exist a wide variety of job positions in the sales world, with different focuses, locations and levels of seniority. No one size fits all when it comes to sales jobs, which is why you need to tailor your sales cover letter to the exact position you’re looking for.

Naturally, we can’t cover every possible job title in a single post. However, the following sales cover letter example list should give you a fairly good idea of what employers are looking for. Feel free to browse both the resume templates and the cover letter templates for ideas before writing your own.

Sales Associate Cover Letter

If you’re just beginning your career in sales , then chances are good you might find yourself at a retail location. From cell phone stores to electronics outlets, car dealerships to boutiques that pay on commission, these are great places to cut your sales teeth.

Just because they’re good for entry-level employees doesn’t mean employers don’t expect a good showing, however. You’ll still need a cover letter that impresses. Go through the sales cover letter sample list below to see what we’re talking about:

Sales Associate Cover Letter 1
Sales Associate Cover Letter 2
Sales Associate Cover Letter 3

Inside Sales Rep Cover Letter

Responsible for selling products and services from company headquarters or satellite offices rather than retail locations where customers walk in, inside sales reps spend a lot of time on the phone and using email. (Ideally for the company, they’re also spending plenty of time using smart automated sales software , but that’s another subject.)

If you hope to become an inside sales rep, you’ll need a sales representative cover letter that demonstrates related abilities. That includes good customer service, the ability to focus under pressure, and a solid background in sales or its theory. Take a look at these examples:

Inside Sales Rep Cover Letter 1
Inside Sales Rep Cover Letter 2
Inside Sales Rep Cover Letter 3

Outside Sales Rep Cover Letter

While their inside counterparts work at a company building, outside sales reps travel to various locations to meet with clients on their turf. The two jobs have much in common, but an outside sales rep must demonstrate a skill set specific to traveling and meeting people in person.

This includes great one-on-one people skills, excellent personal grooming, and account growth. It is sales, after all. Here are a few excellent samples:

Outside Sales Rep Cover Letter 1
Outside Sales Rep Cover Letter 2
Outside Sales Rep Cover Letter 3

Sales Manager Cover letter

Whether you’re already a manager hoping for a position at a new company, or you want to get a managerial job for the first time, the competition is stiff. You’ll need to show you not only have sales chops, but that you can manage people at the same time.

A sales manager cover letter should include how long you’ve been in the industry, how many people you’ve managed, your previous positions, your sales quota history and any related stats. These letters showcase exactly how to present professionally and put yourself in the running for manager:

Sales Manager Cover Letter 1
Sales Manager Cover Letter 2
Sales Manager Cover Letter 3

You may have noticed that most of the above cover letter examples come with offers from their sites to help you craft your own cover letter (and often resume). If you don’t feel confident that you can do a stellar job yourself, go ahead and use one of those templates. Over time, you can use those skills to begin writing cover letters yourself, but there’s no pressure to do so now.

Why Are Sales Cover Letters Effective?

Again, writing a sales cover letter might feel daunting when you first set out to do it. In addition to making you look responsible and organized, however, a cover letter will immediately push you further up in the queue because a full 45 percent of job applicants don’t even include one. If you can get ahead of nearly half of the competition that easily, why wouldn’t you?

At the end of the day, a cover letter just isn’t that hard, and the potential rewards are indisputable. Take this opportunity to write the best cover letter you can, tailoring it to the job description and using a cover letter builder if necessary. There’s nothing wrong with getting a little help, but there’s everything wrong with leaving an opportunity on the table. That’s just not how salespeople roll, right?

Finally, keep learning. Increase your sales skills, learn to build remote teams , and practice your writing and communication skills as often as possible. Do this when you’re on the job hunt and when you’re not, because in the end, it will make you a better worker who is more appreciated by your employer. And that in turn is bound to pay off for life.

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13 entry-level sales associate cover letters.

Approved by real hiring managers, these Entry-Level Sales Associate cover letters have been proven to get people hired in 2024. A hiring manager explains why.

Hiring Manager for Entry-Level Sales Associate Roles

Entry-Level Sales Associate
Sales Consultant
Retail Sales Representative
Retail Sales Associate
Sales Representative
Retail Sales Specialist
Alternative introductions for your cover letter
Entry-Level Sales Associate resume examples

Entry-Level Sales Associate Cover Letter Example

Why this cover letter works in 2024, quantifiable achievements.

Using specific numbers to showcase past accomplishments demonstrates the value you can bring to the company. Be sure to include quantifiable achievements that are relevant to the role you're applying for.

Highlight Adaptability

Emphasizing your adaptability and ability to work well with diverse teams showcases your collaborative skills and willingness to learn. This is especially important for entry-level roles where growth and development are key.

Show Your Knowledge of the Company

Your cover letter is a great place to demonstrate your understanding of the company’s values. If, like this candidate, you're a frequent customer or user of the company's products, don't shy away from saying it. It shows you understand their brand and customer service from a consumer's perspective, which can be a powerful selling point.

Highlighting Genuine Interest and Personal Strengths

What I really like about this part is how your personal interest in technology and your ability to connect with people are highlighted. It beautifully shows that you're not just a salesperson, but someone who genuinely enjoys what they're selling and who they're selling it to. This can be a powerful selling point for hiring managers, because it's one thing to be good at selling, but it's another to genuinely enjoy it.

Showcasing Valued Experiences

When you mention your past experiences and how they've shaped you, this really shows you understand the job's requirements. You're not just listing your experiences, you're showing how they've made you better at creating meaningful customer experiences - something highly valued in sales roles.

Communicating Excitement for the Role

When you express what excites you about the job, it shows enthusiasm and passion. This can be a strong indicator of your motivation and dedication to the job. Hiring managers look for passion, because passion often translates into dedication and hard work.

Envisioning Contribution to the Team

I love how you visualize your future contributions to the team. It shows that you're already thinking about what you can bring to the table, and how you can create value for the company. It's a great way to show that you're proactive and focused on achieving results.

Share your personal connection

When you talk about your first positive experience with the brand, it shows that your interest in the job is genuine. This helps you make a strong first impression.

Highlight practical learning experiences

Describing your hands-on experience during an internship demonstrates that you have already started developing your skills in the field. It's proof of your commitment to growing as a sales professional.

Show your sales impact

Mentioning a specific instance where your efforts led to increased sales illustrates your potential to contribute positively. It gives a clear example of how you can add value to the team.

Emphasize customer rapport and style insight

Stating your strengths in building customer relationships and having an eye for fashion are key for a sales role. It suggests you're not just about sales but also about enhancing the shopping experience.

Express eagerness for the opportunity

Ending with a note of thanks and a forward-looking statement shows professionalism and enthusiasm. It leaves a positive lasting impression.

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Want to see how the cover letter generator works? See this 30 second video.

Share positive past experiences with the brand

Talking about a good experience you had with the company makes your application more personal and shows you've liked the company for a long time.

Showcase skill development through experiences

Explaining how you improved your skills during an internship is a great way to show you can learn and grow. This is important for doing well in a new job.

Describe how you added value

Telling about a time you made a positive change, like improving the store layout, shows you're proactive and can have a real impact on sales.

Express eagerness for personal growth

Showing that you're excited about learning and growing with the company indicates you're looking to stay and improve over time, making you a good investment.

Reiterate your interest in contributing to success

Ending with a statement about wanting to help the company succeed shows you're focused on what you can bring to the role and are eager to make a positive impact.

Show your personal connection

Share a story that connects you to the company. It shows that your interest is genuine.

Highlight your sales achievements

Talk about your past success in sales. This shows you can bring good results.

Connect on a personal level

Showing you understand customers on a personal level suggests you can make strong customer relationships.

Express your confidence in contributing

Being confident about how you can help the company shows you're ready to take on challenges.

End with a strong call to action

Inviting further discussion makes you seem eager and ready for the next step.

Sales Consultant Cover Letter Example

Applying past success to potential role.

Explicitly stating how your past experience and success aligns with Tesla's customer engagement approach is a great way to show you understand their values and can contribute to their mission. Employers like to see that you've done your homework and understand the company's ethos.

Demonstrating Cross-Functional Skills

Highlighting your experience in community outreach is clever as it showcases a broad skill set that extends beyond direct sales. This shows you're a versatile candidate who can contribute to Tesla's mission in more ways than one.

Expressing Passion for the Company's Mission

Showing your excitement for Tesla's mission helps to demonstrate your passion for the industry and the company. This aligns your personal values with the company's, which can be a compelling reason for hiring managers to consider you for the role.

Positioning Yourself as a Contributor to Success

Envisioning yourself contributing to Tesla's continued success and innovation shows your ambition and forward-thinking. By doing this, you signal to the hiring team that you're not just interested in a job, but in contributing to the company's overall vision and goals.

Show your personal connection to the company's mission

It's good to share why you like the company. It shows you know what the company does and care about it. This can make you seem like a better fit for the team.

Demonstrate understanding of customer needs

By explaining how you listen and respond to what customers want, you show that you can be good at sales. This skill is important for helping people find what they need and making them happy.

Quantify your achievements

Mentioning specific results, like increasing sales by 30%, is a strong way to prove your success. Numbers make it clear how you can help the company do well.

Highlight your enthusiasm and skills

Expressing your excitement about the job and talking about your abilities makes it clear that you are ready and able to do well in the role.

Express interest in contributing to the company's goals

Ending your cover letter by saying you want to discuss how you can help the company shows that you are thinking about what you can offer, not just what you can get from the job.

Retail Sales Representative Cover Letter Example

Reflect on excellent service experiences.

Relating your aspiration to the high standards of customer service you observed shows you value quality and are motivated by it. This aligns with the company’s mission to provide exceptional service.

Detail your customer service success

Sharing stories of how you've met customers' needs in the past proves you have the skills necessary for the job. It reassures hiring managers of your capability to handle similar situations.

Demonstrate significant sales achievements

Talking about a time when you significantly increased a sale demonstrates your ability to drive revenue. It’s convincing evidence of your sales proficiency.

Highlight relationship building and communication

Emphasizing your strengths in forming lasting connections and effective communication suggests you're a candidate who can not only sell but also cultivate customer loyalty.

Conclude with a clear call to action

Closing your cover letter by thanking the reader and expressing a desire for further discussion is a polite and assertive way to end. It shows you're proactive and serious about the opportunity.

Retail Sales Associate Cover Letter Example

Connect your personal story to the job.

Sharing a personal experience related to the job can make your cover letter more engaging. It shows you have a genuine interest in the field.

Show your retail sales impact

Mentioning specific achievements, like exceeding sales targets, demonstrates your ability to deliver results. It makes your application stronger.

Highlight recognition received

When you talk about awards or recognitions, it adds credibility to your accomplishments. It suggests you are a valuable team member.

Align your values with the company

Expressing how your personal values match the company's shows you've researched the company and envision yourself as part of their culture.

Express eagerness to contribute

Concluding with a strong desire to discuss your contribution to the company's mission conveys enthusiasm and a proactive attitude.

Sales Representative Cover Letter Example

Use personal connections to the brand.

Starting with a personal anecdote about why you admire the company can create a memorable introduction. It shows passion and familiarity with the brand.

Demonstrate sales skills with results

Quantifying your success in previous roles with specific numbers highlights your effectiveness as a salesperson. It's proof of your capability.

Emphasize awards and team spirit

Mentioning an award emphasizes not just your skills, but also your ability to work well within a team setting.

Match your values to the company's

When your cover letter reflects a deep understanding and alignment with the company's values, it suggests a good fit for their culture.

Show enthusiasm for the role

Ending on a note of eagerness to contribute to the company's success shows you're ready and excited to take on the challenges of the job.

Share your admiration for the company

Telling why you admire the company makes your application more personal and focused.

Discuss specific sales successes

Specific examples of your sales success show you know how to achieve goals.

Showcase your ability to overcome challenges

Showing you can handle objections and close deals proves you're a strong candidate.

Express excitement to contribute

Your excitement to join the team suggests you're motivated and driven.

Invite further discussion

Asking for a chance to discuss your application shows initiative and eagerness.

Retail Sales Specialist Cover Letter Example

Show your early interest in retail technology.

Mentioning your long-term interest in technology and how it led you to apply for a retail sales specialist position makes your passion genuine and engaging.

Highlight your success in sales

Talking about exceeding sales targets by a specific percentage not only shows your capability but also your understanding of goals and your drive to achieve them in a retail environment.

Demonstrate your ability to simplify complex information

Your skill in making technology easy to understand for customers highlights your strong communication skills, an essential trait for a successful retail sales specialist.

Connect your goals with the company's mission

Expressing excitement to contribute to the company's success demonstrates that you are not just looking for any job, but you are invested in the vision and goals of the company you are applying to.

Express gratitude and eagerness for a follow-up

Closing your cover letter by thanking the hiring manager for their consideration and expressing eagerness to discuss your alignment with the company's mission comes across as polite and professional.

Alternative Introductions

If you're struggling to start your cover letter, here are 6 different variations that have worked for others, along with why they worked. Use them as inspiration for your introductory paragraph.

Cover Letters For Jobs Similar To Entry-Level Sales Associate Roles

Clothing Store Sales Associate Cover Letter Guide
Entry-Level Sales Associate Cover Letter Guide
Fragrance Sales Associate Cover Letter Guide
Inside Sales Representative Cover Letter Guide
Luxury Sales Associate Cover Letter Guide
Sales Associate / Retail Salesperson Cover Letter Guide
Sales Associate Cover Letter Guide
Sales/Customer Assistant Cover Letter Guide
Senior Sales Associate Cover Letter Guide
Wireless Sales Associate Cover Letter Guide

Other Sales Cover Letters

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Sales Manager Cover Letter Guide

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.

Guest Posts

15 Stellar Sales Cover Letter Examples to Elevate Your Sales Career

Explore 15 impactful sales cover letter examples to supercharge your job applications. Craft compelling pitches and stand out in the competitive sales landscape.

If you’re a sales professional tired of hunting for a job, a persuasive sales cover letter can be your ticket to success. Whether you're a seasoned sales professional or just stepping into the industry, crafting a captivating cover letter is essential to make a lasting first impression.

Let us explore the curated collection of 15 exceptional sales cover letter examples that showcase the art of effectively pitching yourself, highlighting your skills, and resonating with prospective employers.

Elevate your application game and learn the secrets to stand out in a sea of candidates, grabbing the attention of hiring managers and paving your way to a successful sales career.

How to write a sales cover letter

Writing a compelling sales cover letter involves showcasing your skills, experiences, and enthusiasm for the position while demonstrating your understanding of the company's needs and goals. Here's a step-by-step guide to help you craft an effective sales cover letter:

Format and header : Start with your contact information, followed by the date and the recipient's details. Use a professional font and maintain a clean, easy-to-read format.
Salutation : Address the hiring manager by name if possible. If you don't know their name, use a generic salutation like "Dear hiring manager."
Opening paragraph : Introduce yourself and mention the specific role you're applying for. Briefly express your enthusiasm for the position and the company. You can also include a sentence that highlights a mutual connection, if applicable.
Middle paragraphs : Use one or two paragraphs to showcase your relevant skills, experiences, and achievements. Tailor your content to align with the job description. Highlight specific accomplishments that demonstrate your ability to meet or exceed sales targets, build relationships, and contribute to the company's success. Use quantifiable results whenever possible (e.G., "Increased sales by 30% within the first quarter").
Show your fit : Explain why you're a perfect fit for the role and the company. Mention aspects of the company's culture, mission, or products/services that resonate with you. Describe how your background and skills align with their needs and how you can contribute to their goals.
Address concerns or gaps : If you have any gaps in your resume or changing career paths, briefly address them and explain how your experiences have prepared you for the sales role.
Express enthusiasm : Reiterate your excitement about the opportunity to join their team and contribute to their success. Make it clear that you're genuinely interested in the position.
Closing paragraph : Thank the employer for considering your application and express your interest in further discussing your qualifications. Mention that you've attached your resume for their review.
Formal closing : End the letter with a professional closing , such as "Sincerely" or "Best regards," followed by your typed name.
Signature : Leave space for your physical signature if you're submitting a printed cover letter. If submitting electronically, simply type your name.
Contact information : Include your phone number and email address under your typed name for easy follow-up.
Proofread : Thoroughly proofread your cover letter for grammar, spelling, and formatting errors. Mistakes can make you appear careless and negatively impact your chances.
Tailor for each application : Customize your cover letter for each application. Address the company's specific needs and reference relevant experiences to demonstrate your fit.
Keep it concise : Keep your cover letter concise, ideally around one page. Use strong, succinct language to convey your message effectively.
Attach your resume : Attach your resume to the email or application if applicable.

Your sales cover letter should be a balance of professionalism, enthusiasm, and evidence of your sales prowess. It's your chance to make a strong first impression and encourage the employer to review your resume and consider you for an interview.

5 Detailed sales cover letter examples for inspiration

Here are five sales cover letter examples that you can use as inspiration or modify to suit your specific situation. Remember to customize the content to match your skills, experiences, and the position you're applying for.

1. Sales cover letter example for entry-level sales position

2. sales cover letter example for experienced sales representative, 3. sales cover letter example for sales manager, 4. sales cover letter example for pharmaceutical sales, 5. sales cover letter example for technical sales engineer, 10 short sales cover letter examples.

Here are five short sales cover letter examples that you can use as inspiration or modify to suit your specific situation. Remember to customize the content to match your skills, experiences, and the position you're applying for.

1. Sales cover letter example for cold prospecting

2. sales cover letter example for referral mention, 3. sales cover letter example for job posting response, 4. sales cover letter example for expressing industry knowledge, 5. sales cover letter example for highlighting achievements, 6. sales cover letter example for entry-level sales position, 7. sales cover letter example for experienced sales professional, 8. sales cover letter example for consultative sales approach, 9. sales cover letter example for sales management, 10. sales cover letter example for demonstrated results.

Feel free to customize these cover letter examples according to your own experiences and the specific job you're applying for. Tailoring the content will help you stand out and make a stronger impression on potential employers.

As we wrap up our exploration of these 15 sales cover letter examples, remember that your cover letter is your chance to shine, showcasing your unique skills, experiences, and passion for the field. Each example we've discussed offers valuable insights into how to captivate recruiters and hiring managers, leaving a lasting impression.

Embrace the art of effective communication, and watch as your applications rise to the top of the stack. Here's to your future success in the dynamic world of sales!

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14 Professional Sales Representative Cover Letter Examples for 2024

Your sales representative cover letter must immediately highlight your capacity to generate revenue. Demonstrate your track record with concrete figures to bolster your credibility. In the second paragraph, show your understanding of customer relationship management. Such insights set you apart and show you're more than just a numbers person.

All cover letter examples in this guide

Entry-Level Sales Representative

Advertising Sales Representative

Field Sales Representative

Medical Device Sales Representative

Regional Sales Representative

Sales Account Executive

Sales Account Manager

Sales Development Representative

Sales Support Representative

Technical Sales Representative

Telesales Representative

Territory Sales Representative

Wine Sales Representative

Cover letter guide.

Sales Representative Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Sales Representative Cover Letter

Key Takeaways

By Experience

Crafting a sales representative cover letter can be daunting, especially if you're deep into the job hunt and realized it's a crucial step you can't skip. Instead of echoing your resume, your cover letter should spotlight your proudest achievement with a compelling story. Striking the right balance between formality and originality means steering clear of clichés. Remember, brevity is key – keep it to one page to make a strong, concise impression.

Step your best foot forward in the sales representative cover letter introduction;
Be inspired by other professionals' certified cover letters;
Structure your sales representative cover letter to feature what matters most;
Close off your sales representative cover letter to make a memorable impression on recruiters.

But where to start writing? Upload your resume into Enhancv's AI, which will prepare your sales representative cover letter (all you need to do is personalize it, and you'll be good to go).

If the sales representative isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

Sales Representative resume guide and example
Sales Specialist cover letter example
Account Coordinator cover letter example
Sales Administrator cover letter example
Wine Sales cover letter example
Sales Promoter cover letter example
Convenience Store Manager cover letter example
Sales Engineer cover letter example
Sales Recruiter cover letter example
Sales Advisor cover letter example
Leasing Manager cover letter example

Sales Representative cover letter example

Payton Webster

Cleveland, OH

+1-(234)-555-1234

[email protected]

Quantifiable achievements: The cover letter highlights specific achievements, such as improving sales efficiency by 25% and securing a $1.5 million revenue increase. This not only demonstrates the candidate's capability but also shows potential employers their ability to produce tangible results.
Relevant experience: Citing the leadership role in managing sales representatives and reaching a record sales milestone of $5 million speaks to the candidate's ability to successfully oversee and motivate a team, which is crucial for a Sales Representative position.
Strategic initiatives: The implementation of a revamped CRM system shows the candidate's strategic thinking and problem-solving skills. It illustrates their proactive approach to enhancing customer relationships and operational efficiency – key aspects of a business development role.

The format of your sales representative cover letter: structure, fonts, margins, and more

Your sales representative cover letter should include a header (with your name, position, and date); a greeting and introductory paragraph; a body and closing paragraphs; and an optional signature.

Remember that you're writing your sales representative cover letter for recruiters - as the Applicant Tracker System won't scan this content.

Here are a few more tips and tricks to keep in mind when formatting your sales representative cover letter:

Use the same font in your sales representative cover letter and resume . We recommend modern fonts, e.g. Lato and Rubik, to help you stand out, instead of the stereotypical Arial and Times New Roman.
Each paragraph should have single spacing, which is already set up for you in our cover letter templates .
Our cover letter builder follows industry standards for your sales representative cover letter formatting - with a one-inch margin, surrounding your content.
Always export your sales representative cover letter in PDF to ensure the image or text quality stays the same and your writing isn't moved about.

The top sections on a sales representative cover letter

Header: This section includes the applicant's contact information, the date, and the recruiter's contact information, providing a professional appearance and easy reference for follow-up.
Greeting: Personalize the greeting by addressing the hiring manager by name, which demonstrates attention to detail and a personalized approach, key skills in sales.
Introduction: Open with a strong statement that summarizes the candidate's enthusiasm for the role and relevant experience, grabbing the recruiter's attention and mirroring the ability to quickly engage a potential client.
Sales Pitch Body: Focus on previous sales achievements, quantifiable results, and relationship-building skills, likening the cover letter to a sales pitch where the candidate is the product.
Strong Closing Call to Action: End with a compelling closing that reiterates interest in the position and includes a proactive call to action, reflecting the sales expertise in closing deals and moving forward to the next step.

Key qualities recruiters search for in a candidate’s cover letter

Proven sales track record: Demonstrates ability to meet and exceed sales targets, illustrating a history of success and goal achievement.
Persuasive communication skills: Essential for convincing customers to purchase products or services and effectively addressing objections.
Relationship-building expertise: Important for developing and maintaining strong connections with clients, leading to increased loyalty and repeat business.
Adaptability and flexibility: Allows for adjusting sales techniques and strategies to different clients or market changes, ensuring consistent performance.
In-depth product knowledge: Enables the sales representative to confidently discuss product features, benefits, and value propositions with potential buyers.
Negotiation and closing abilities: Critical for securing deals and ensuring profitability, showcasing the representative’s skill in finalizing sales effectively.

Greeting recruiters with your sales representative cover letter salutation

What better way to start your conversation with the hiring manager, than by greeting them?

Take the time to find out who the professional, recruiting for the role, is.

Search on LinkedIn, the company website. And for those still keen on making a fantastic first impression, you could even contact the organization, asking for the recruiter's name and more details about the job.

Address recruiters in the sales representative greeting by either their first name or last name. (e.g. "Dear Anthony" or "Dear Ms. Smarts").

If you're unable to discover the recruiter's name - don't go for the impersonal "To whom it may concern", but instead use "Dear HR team".

List of salutations you can use

Dear Hiring Manager,
Dear [Recipient's Name],
Dear [Department] Team,
Dear [Company Name] Recruiter,
Dear [Job Title] Hiring Committee,
Dear [Mr./Ms./Dr.] [Last Name],

Your sales representative cover letter intro: showing your interest in the role

On to the actual content of your sales representative cover letter and the introductory paragraph .

The intro should be no more than two sentences long and presents you in the best light possible.

Use your sales representative cover letter introduction to prove exactly what interests you in the role or organization. Is it the:

Company culture;
Growth opportunities;
Projects and awards the team worked on/won in the past year;
Specific technologies the department uses.

When writing your sales representative cover letter intro, be precise and sound enthusiastic about the role.

Your introduction should hint to recruiters that you're excited about the opportunity and that you possess an array of soft skills, e.g. motivation, determination, work ethic, etc.

Storytelling in the middle (or body) of your sales representative cover letter

You've got your whole resume sorted, detailing your achievements and skills. What else can you write in your sales representative cover letter ?

For starters, take the time to re-assess the job requirements and re-discover the most crucial skills and requirements (or keywords).

After making a list of these important keywords, look back on your experience to select just one of your past accomplishments.

Choose the achievement that is the most noteworthy, relevant to the role, and matches the required skills.

Use the next between three and six paragraphs to narrate how:

you've grown your skill set, thanks to your achievement;
you'd use the know-how you've gained in your new role;
your accomplishment could help your potential employers grow.

Remember that recruiters don't need a retelling of your whole resume, but want to find out what makes you, you.

Final words: writing your sales representative cover letter closing paragraph

The final paragraph of your sales representative cover letter allows you that one final chance to make a great first impression .

Instead of going straight to the "sincerely yours" ending, you can back up your skills with a promise of:

how you see yourself growing into the role;
the unique skills you'd bring to the organization.

Whatever you choose, always be specific (and remember to uphold your promise, once you land the role).

If this option doesn't seem that appealing to you, close off your sales representative cover letter with a follow-up request.

You could even provide your availability for interviews so that the recruiters would be able to easily arrange your first meeting.

No experience sales representative cover letter: making the most out of your profile

Candidates who happen to have no professional experience use their sales representative cover letter to stand out.

Instead of focusing on a professional achievement, aim to quantify all the relevant, transferrable skills from your life experience.

Once again, the best practice to do so would be to select an accomplishment - from your whole career history.

Another option would be to plan out your career goals and objectives: how do you see yourself growing, as a professional, in the next five years, thanks to this opportunity?

Be precise and concise about your dreams, and align them with the company vision.

Key takeaways

We hope this sales representative cover letter writing guide has shown you how to:

Format your sales representative cover letter with the mandatory sections (e.g. header, greeting, intro, body, and closing) and select the right font (P.S. It should be the same as the one you've used for your resume);
Substitute your lack of professional experience with your most noteworthy achievement, outside of work, or your dreams and passions;
Ensure recruiters have a more personalized experience by tailoring your cover letter not just to the role, but to them (e.g. writing their first/last name in the salutation, etc.);
Introducing your biggest achievement and the skills it has taught you in your sales representative cover letter body;
Write no more than two sentences in your sales representative cover letter introduction to set the right tone from the get-go.

Sales Representative cover letter examples

Explore additional sales representative cover letter samples and guides and see what works for your level of experience or role.

Entry Level Sales Representative Resume Example

Cover letter examples by industry

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Content tailored to the job posting you're applying for
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Write An Entry-Level Cover Letter (Examples, Tips & Template)

So, you’re applying to an entry-level job and wondering where a cover letter fits in the application package.

Is an entry-level cover letter a requirement? If so, what should you write in your entry-level cover letter to really improve your employment chances?

Should it be the same as a normal cover letter, or should it include some specific information that can serve an entry-level job? Yeah, there are quite a few questions on the topic—and for good reason. After all, who doesn’t want their application to be as perfect as possible?

In this article, we’re going to teach you everything you need to know about entry-level cover letters.

What’s an Entry-level Cover Letter and Why It Matters
Entry-level Cover Letter Format
Tips & Examples on Writing an Entry-Level Cover Letter

Entry-level Cover Letter Template

...and more!

Ready? Let’s dive in!

What Is An Entry-Level Cover Letter?

An entry-level cover letter is a cover letter that you write when you’re applying for an entry-level job.

As such, you will need to write an entry-level cover letter on these occasions:

As a college senior on a job hunt.
As a recent college graduate looking to land his first job.
As a professional who has changed industries/career paths.

In any of these cases, an entry-level cover letter is an essential part of the application.

One could even argue that entry-level cover letters are even more beneficial to your resume than your average cover letter.

Here’s why:

As a college senior/graduate or someone changing careers, chances are, your resume might not be that rich in terms of practical work experience.

So, in addition to your resume, your cover letter is your second-best chance to explain why you’re the perfect fit for the job!

What Should an Entry-Level Cover Letter Include

Before we get into the specifics of writing an entry-level cover letter, let’s go over the basics.

Namely, the format .

If you don’t know how to properly “set up” your letter, it will end up being disorganized and confusing .

Entry-Level Cover Letter Format

So, what should your entry-level cover letter contain? Here are all the details.

Header with contact information. In addition to your name, your contact information should contain your email (a professional email, that is), your phone number, and (optionally) LinkedIn profile. Underneath your contact info comes the date and then the receiver’s information: manager’s name and title, company name, and the company’s street address.
Addressing the hiring manager. How you address the cover letter is important. Preferably, you want to include the hiring manager’s name/professional title or the name of the department head doing the hiring.
Opening statement. Your opening paragraph should be professional, but at the same time personal and attention-grabbing. The best way to achieve that is by tailoring your introduction to the job application.
The body. The body of your entry-level cover letter should consist of 2-3 paragraphs highlighting your skills, accomplishments, and education.
Closing paragraph. To end your cover letter, you need a professional closing paragraph. You can mention that you will be following up the cover letter, wrap up anything you couldn’t in the previous paragraphs, or just simply thank the recruiter for their time.
Formal salutation. Formal closings include salutations such as “best regards,” “kind regards,” “sincerely,” and “thank you.”

How to Write an Entry-Level Cover Letter With No Experience (Tips & Examples)

Ready to get into the knits and grits of writing an entry-level cover letter?

Great! Let’s get to it.

#1. Write a Strong (But Professional) Opening

The first thing you want to do is write an attention-grabbing opening paragraph.

Recruiters receive hundreds of applications daily, so you can probably imagine how limited their time is. This leaves you with one goal—to make your cover letter worth reading, right from the get-go.

One thing is for sure, you’ll never achieve this by writing a generic, one-fits-all kind of introduction, like the one below:

My name is Samantha and I’d like to apply for the Sales Representative entry-level position at your company. I am a recent Marketing graduate, so I believe I would be a great fit for the role.

See, you could use this kind of introduction to apply for any entry-level position in sales. And though it’s not bad, per se, it’s not memorable either.

Instead, you want your opening paragraph to be custom-made for the entry-level job you’re applying for. Bonus points if you can mention an achievement or two in the opening paragraph to show the recruiter how you stand out from the rest of the candidates.

Here’s what a well-written entry-level cover letter would look like:

My name is Samantha and I’d like to become part of XYZ Inc. by applying my newly acquired marketing knowledge to your Sales Representative position. I am confident that my excellent university results and the practical knowledge gained during my academic internship at Company X, where I was trained in sales, make me the right candidate for the job.

#2. Include Relevant Employee Skills

After you prepare the ground with an attention-grabbing introduction, you should use the body of your cover letter to show exactly how your skills, achievements , and education make you the right fit for the job.

In light of your limited work experience, your skills are your second-best chance to prove your worth and showcase your strengths.

Start by listing skills that are relevant to the job by doing the following:

Scan the job description to find what the required skills are for the position.
Explain how your skills can benefit the company.
Optionally, you can mention that you are eager to learn required skills that you may not have to get better at the job.

For example, an entry-level journalism position may require that you:

Know how to apply the AP Stylebook rules
Are up to date with media law and ethics
Are an effective communicator
Can meet deadlines.

Here’s how you could highlight those skills:

As a recent Journalism and Mass Communication graduate from X University, I am up to date with the 55th Edition of the Associated Press Stylebook and all media law and ethical reporting standards. Being Editor-in-Chief of the university’s newspaper taught me how to be an effective communicator while being in charge of publishing the newspaper each week improved my attention to detail and ability to meet deadlines.

#3. Do Some Research

Research is one of your best friends when it comes to cover letters, as it can give you valuable information on what the recruiters are looking for in a candidate.

After thoroughly researching the company’s history, products/services, goals, and even challenges, you can mention exactly how:

You fit in the position
You stand out from your competition
You can be of use to the company

Say, for example, that you’ve previously worked as a proofreader and you’re now going into magazine editing. After some research, you find out the magazine you’re applying to puts great attention to producing quality content.

Here’s how you can work that to your advantage:

I have read the content your magazine produces and I think it’s extremely well-researched, reader-friendly and grammatically correct.

During my 5-year experience as a proofreader, I have mastered editing and writing and I am confident that this experience can further improve your magazine quality.

#4. Quantify Your Achievements (When Possible)

The best practice, whenever achievements are involved, is to quantify them and back them up with concrete examples.

Imagine you’re a recruiter and you’re on the fence about two candidates for an entry-level customer service position. They have almost-identical resumes in terms of education and they claim to have customer support experience from past internships.

So, you jump to their cover letter. This is how each candidate has described their achievements:

Candidate 1

As a Client Services intern, I was required to contact and ask clients for feedback daily, I supported the management team in improving customer services based on clients’ comments and I provided suggestions to teams from other departments to improve overall client satisfaction.

This is not horrible. However, compared with the second candidate’s much more detailed description, it lacks substance. Take a look for yourself.

Candidate 2 As a Customer Services intern at Company X, I helped raise customer satisfaction by speaking to and collecting our clients’ feedback and working with teams from different departments to address their dissatisfaction and implement relevant suggestions. After one year, we ran a survey that showed customer experience had improved by 50%. This result was backed by a 30% increase in profit within that same year.

Sure, the first candidate “improved customer services,” but this opens up a lot of questions:

How well did they improve the customer services?
Over what timeframe?
What kind of impact did this have on the company’s bottom line?

The 2nd candidate, though, mentions all this information, and as such, their cover letter is a lot more impactful.

#5. Highlight Your Education

Your education can very well replace what you lack in work experience when it comes to entry-level jobs. It can convincingly back up your skills and achievements, as well as help you demonstrate some of your strengths.

Now, when we tell you to highlight your education, we don’t mean mentioning the title of your diploma and calling it a day.

Instead, what you need to do to reinforce your skills and strengths is to mention relevant group projects and classwork, extracurricular activities and school clubs, published work, or independent research.

Highlighting your education can be just as effective if you’re changing career paths.

Did you take classes on your newly-found passion when you were in college? Or maybe you got to practice it as part of a club. No matter the case, make sure to highlight it, as this is exactly the part of your education that will make a difference in your cover letter.

Now, let’s say you’re a college senior thinking ahead and looking for a graphic design job for when you graduate. To improve your chances of getting that entry-level job, here’s how you can highlight your education:

My passion for visually communicating a message began alongside my work at InFocus Magazine, our university’s photography and graphic design magazine, where I am Head of Design. I mainly work with Adobe InDesign and Illustrator, but I am now also learning to use Canva and Crello in my Design & Illustration class.

#6. Don’t Forget a Call to Action

Finally, it’s time to wrap up your entry-level cover letter with a conclusion.

For your entry-level cover letter’s final paragraph, you want to do the following:

Mention anything you couldn't during the previous paragraphs. If you think you left something important out (something that could help you get hired), this is your chance to say it.
Thank the recruiter. You can use the closing paragraph to thank them for their time. This is a chance to be formal, but make sure you don’t sound like you’re trying to get to the recruiters’ good side.
Include a call to action. As a call to action, you can mention to the recruiter that you will be following up (if they haven’t specified the interviewing procedure) to inquire about the application or ask them to take some action.

And here’s what this would look like on a cover letter:

To conclude, let me first thank you for considering my application. I believe I can help your company improve its customer satisfaction by putting to use all the experience I’ve gained from my past jobs in customer service. I’d love to discuss in length how I can help you improve one-on-one customer service at your stores.

#7. Conclude with a Professional Closing

Once you’ve written your closing paragraph, all you have to do is sign off your cover letter.

Your “goodbye” should be formal and include only your name and signature.

Any of the following is an acceptable way to sign off your cover letter:

Best Regards,
Kind Regards,
Sincerely,
Thank you,

Want to know other ways to conclude your cover letter memorably? Head over to our guide on how to end a cover letter for additional info!

#8. Proofread Your Letter

And you’re finally done!

Make sure to proofread your cover letter before attaching it to your job application. Any effort you might have put into it will lose value if your cover letter has mistakes.

You can either give it to a friend to proofread it or use editing software like Grammarly and Hemingway .

Want to Make Things Easy? Use a Cover Letter Builder

The way you design your cover letter matters!

Sure, you can go for a generic text in a Word Document, but having a well-designed cover letter that matches your resume in style will help you stand out much more in a sea of applicants.

Well, Novoresume makes that easy for you! Just pick any of our matching cover letters and resume templates and leave a lasting impression!

[First Name and Last Name]

[Email Address]

[Phone Number]

[LinkedIn/Website]

[Date of Writing]

[Manager’s Name]

[Manager’s Job Title]

[Company Name]

[Company’s Street Address]

[City, State, ZIP Code]

[Addressing the hiring manager]

[Write your attention-grabbing opening paragraph]

[Write 2-3 paragraphs where you include skills that are relevant to the position you are applying for, where you quantify your achievements (when possible), and where you highlight your education.]

[Conclude by saying thank you and by making a call to action.]

[Sign off your letter professionally]

Key Takeaways

And that’s a wrap! We hope that you feel more confident about your entry-level cover letter knowledge and writing after reading this article.

Now let’s go over the main points we covered:

An entry-level cover letter is a cover letter that you write for an entry-level job. You may need to use it as a college senior or recent college graduate or as a professional changing career path.
Your entry-level cover letter should follow the following format: header, addressing the recruiter/company, opening paragraph, body, closing paragraph, formal salutation.
To write a good entry-level cover letter you should write an attention-grabbing opening, include some relevant skills, highlight your education, and make a call to action.
Use a cover letter builder to make sure your cover letter meets recruiters’ standards and to save your time.

Entry Level Retail Sales Cover Letter Example

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You should start your Entry Level Retail Sales cover letter by addressing the hiring manager directly, if possible. If you don't know their name, a simple "Dear Hiring Manager" will suffice. Then, introduce yourself and state the position you're applying for. You should also mention where you found the job posting. For example, "I am writing to apply for the Entry Level Retail Sales position that I saw advertised on your website." This not only shows that you're interested in this specific role, but also that you've taken the initiative to seek out opportunities. It's also a good idea to include a brief statement about why you're interested in the role and the company.

The best way for Entry Level Retail Sales to end a cover letter is by expressing enthusiasm for the opportunity, reiterating interest in the position, and inviting the reader for further discussion. For example, "I am excited about the possibility of bringing my unique skills to your team and am confident that I can make a significant contribution. I look forward to the opportunity to discuss my application with you further." Always remember to thank the reader for their time and consideration. This shows respect and appreciation for the reader's time. Lastly, sign off professionally with "Sincerely" or "Best Regards" followed by your name.

An Entry Level Retail Sales cover letter should include the following: 1. Contact Information: At the top of your cover letter, include your full name, address, phone number, and email address. Also, include the date and the employer's contact information. 2. Professional Greeting: Start your cover letter with a professional greeting. If you know the hiring manager's name, use it. If not, use a general term such as "Dear Hiring Manager". 3. Introduction: In the first paragraph, introduce yourself and state the position you're applying for. Mention where you found the job posting. This is also a good place to catch the reader's attention with something unique about yourself. 4. Body: This is where you sell yourself. Highlight your skills, experiences, and achievements that are relevant to the job. As an entry-level retail sales applicant, focus on your customer service skills, communication skills, and any sales or retail experience you may have, even if it's not much. If you don't have direct experience, highlight transferable skills from other jobs, volunteer work, or school projects. 5. Company Knowledge: Show that you've done your homework about the company. Mention something you admire about the company and explain why you would be a good fit. This shows the employer that you're genuinely interested in the company and not just sending out applications randomly. 6. Closing: In your closing paragraph, thank the hiring manager for considering your application. Express your interest in the opportunity to discuss your qualifications further in an interview. 7. Professional Closing: End your cover letter with a professional closing such as "Sincerely" or "Best Regards" followed by your name. 8. Postscript: A postscript (P.S.) is optional, but it can be a way to include an important piece of information that didn't fit in the body of the letter. For example, you could mention a major achievement or a unique personal trait that makes you stand out. Remember, your cover

Related Cover Letters for Entry Level Retail Sales

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Related Resumes for Entry Level Retail Sales

Entry level sales associate resume example.

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Retail Sales Manager Resume Example

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Inside Sales Resume Example

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5 Entry-Level Sales Resume Examples for 2024

Entry-Level Sales

Best for senior and mid-level candidates

There’s plenty of room in our elegant resume template to add your professional experience while impressing recruiters with a sleek design.

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Like this template? Customize this resume and make it your own with the help of our Al-powered suggestions, accent colors, and modern fonts.

Entry-Level Sales Resume

Entry-Level Sales 2
Entry-Level Sales 3
Entry-Level Sales 4
Entry-Level Sales 5
Customize Your Entry-Level Sales Resume

Excited to join the sales field at an entry level, you handle tasks like promoting products, reaching out to new leads, and reporting back on how current selling strategies work. You may also take supplemental certification courses or attend training sessions on the side.

But how will you pack all this ambition and customer service power into your resume? What other qualifications and experience should you include?

We’ve already helped plenty of people in your shoes! With these five entry-level sales resume samples and helpful tips , you’ll be all set.

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Entry level sales resume example with no experience

Entry-Level Sales 2 Resume

Entry-Level Sales 3 Resume

Entry-Level Sales 4 Resume

Entry-Level Sales 5 Resume

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Sales consultant
Sales engineer
Sales analyst

What Matters Most: Your Skills & Experience

Skills are a huge deal for any entry-level position, and they can easily make or break your desirability for a new role. Recruiters want to see what you can do to engage with customers right away, so here’s your chance to shine!

Your skills list should be crystal clear in terms of how each item applies to your role in sales. Instead of saying “communication,” ask yourself: “What kind of communication?” Get specific with results-focused skills like “negotiation” or “lead generation.”

Include specific programs or software proficiencies that empower you to sell more and better, too. If you’re great at using Google Docs or MS Excel to collaborate and track sales strategy results, mention it.

Take a look at these:

9 top entry-level sales skills

Time Management
Negotiation
Persistence
Lead Generation
Google Suite

Sample entry-level sales work experience bullet points

Your skills are undoubtedly impressive, but recruiters need you to go a step further and give examples of how you used them to generate leads. If you have limited experience in sales but hit some great milestones in a different field, find a way to connect them.

If you used MS Word in a previous role, you can still spin it to your advantage knowing it’ll come in handy in your entry-level sales role, too. With creativity, you can find relevance in most experiences.

And sometimes the real kicker lies in the impact your work had, rather than in the job title itself. So, you’ll want to measure and emphasize the impact you had with quantifiable metrics like profit increases or positive ratings. Pull in that data!

Here are a few samples:

Exceeded annual membership targets by 23% by using Slack to collaborate on a more customer-centered approach that boosted positive ratings to 4.6/5 stars
Recommended double-ticket features for IMAX and planetarium showings, outselling peers by 16%
Surpassed expectations by maintaining a student satisfaction ratio of 4.5/5, exceeding targets of 4.0/5
Implemented a triage system that increased efficiency, expediting ticket requests by 31%

Top 5 Tips for Your Entry-Level Sales Resume

Don’t hesitate to reference achievements that fall outside the bounds of job experience if they’re relevant. Accomplishments from college or internships still elevate your credibility if they built sales-related skills like negotiation or time management.
If you’re new to the work world, remember that you’ll need to use a professional email address—preferably one based off your name with nothing extra. And make sure you keep all your personal info as organized and tidy as your sales pitch!
Layout is everything when it comes to entry-level resumes since many people struggle to emphasize their strengths. Pick a resume template that shows off strong suits like your B.A. in Communication, and your MS Suite and conflict resolution skills.
If you’ve had another job role that relates to the entry-level sales position you’re applying for and took training or certification courses that support both, list them! If you have enough, give them their own section.
Yes, that does mean customizing your resume every time—but it isn’t as exhaustive as some people expect. Re-read the job ad to more accurately focus your resume content (and writing tone). It’s not super useful to emphasize your in-person persuasion skills if you’re applying for a digital sales role!

Absolutely. In fact, writing a great cover letter is a golden opportunity to get more in-depth on how your previous experiences relate and qualify you for the role! So if you’re wondering about the best way to enhance your desirability as a salesperson, this could be your answer.

Nope, don’t worry about it. Think “quality over quantity” when it comes to your entry-level sales resume, and don’t be afraid to leave a little breathing room. Just make sure you touch on key areas like customer relations and relevant technical skills.

Pick a resume layout that’s clean and places your biggest time management and lead conversion strengths in the spotlight. Stick with fonts that are easy to read, and go easy on color usage. A bit of pop is fine, but you want to be taken seriously.

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Battle Marketing & Management

Entry level sales and marketing representative.

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Summer is here, school is over, now what? Are you tired of your resume being passed over because of little to no experience? How do you get experience if no one is willing to give you a shot and you’re fresh out of school? Look no further, we have created a training program for people like you! We provide the tools, training, and proven success, all we need from you is motivation to learn and grow.

We are looking to develop five entry-level candidates into sales and marketing gurus by the end of the summer. If permanent full-time is what you are seeking, then continue to grow with us after summer ends.

What will you be doing?

Become well versed in client product knowledge and services provided while maintaining a good working knowledge of the competition.
Create and conduct sales presentations to customers and clients during in-field residential marketing campaigns.
Educate prospects on the benefits of our services to foster a positive brand experience and increase sales of our client’s services.
Assist with test markets and territory identification.
Communicate daily with team members on progress in the campaign and game plan for solutions and continued success.

Like we said before, there are no work experience requirements, however, the desired skills and traits of particular candidates to join our team.

Desired Skills and Traits include (but not limited to):

Strong critical thinking skills
Positive attitude and strong work ethic
Work well under pressure
Ability to perform with minimal supervision
Ability to multitask and prioritize
Excellent communication skills

We respectfully acknowledge the University of Arizona is on the land and territories of Indigenous peoples. Today, Arizona is home to 22 federally recognized tribes, with Tucson being home to the O'odham and the Yaqui. Committed to diversity and inclusion, the University strives to build sustainable relationships with sovereign Native Nations and Indigenous communities through education offerings, partnerships, and community service.

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Kansas City Royals

Account coordinator - partnership marketing.

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Understand each brand’s business and the goals and objectives for their partnership with the Royals.
Partner with client and internal teammates to develop effective integrated marketing campaigns to maximize the partnership value for the brand and team.
Develop personal and business relationships with all levels of partner contacts (i.e., day to day contacts, Sr. Management, C level executives, owners, etc.) and manage partnership communications, including regular outreach, calls, meetings and presentations.
Take lead in developing and managing a strategic plan for all renewal accounts.
Further the renewal and partner growth efforts by fulfilling all elements within partnership deals.
Create partnership campaigns that have an integrated marketing approach and consistently provide the brand with new marketing opportunities that will help their business and generate incremental revenue for the teams.
Manage various projects or disciplines within the Corporate Partnerships department that will positively impact the entire team and their strategy for current and new partners. Such disciplines could include community impact projects, social media strategies, maximizing PR efforts, etc.
Grow revenue for the organization by renewing and upselling their entire book of business.
Bachelor’s degree
Minimum 1-2 years of professional experience in professional sports, brand or agency work
Preferred experience in client management, partnership activation, brand strategy and sales
Should bring a love of solving strategic business challenges with creative solutions in collaboration with internal and external stakeholders
Ability and passion to sell, be a creative marketer and problem solver
Must be timely and have a flexible work schedule in order to deal effectively with special event responsibilities throughout the year: weekends, nights and holidays as dictated by events or requirements
Thrive in a fast-paced workplace where managing multiple projects is critical to success
Ability to lift items weighing as much as 15 pounds
Must be able to work in a seated position for majority of workday
Must be able to be productive utilizing a computer keyboard and telephone
Must be able to be productive in a work environment where the noise level can be high at times
Specific vision abilities include close vision and ability to adjust focus
Must be comfortable walking to navigate the facility to access the office, concourse, etc.
Must be able to work extended hours and/or weekends as required by deadlines and event scheduling

Volvo’s cheapest EV is getting even more affordable in the UK with a new entry-level EX30

The EX30, Volvo’s cheapest and smallest EV, is gaining a new entry-level model in the UK. Starting at £32,850, or about $42,000, the Volvo EX30 remains one of the most affordable EV options.

After launching production of the EX30 in China last fall, Volvo’s electric SUV has reached “thousands of customers across Europe.”

Through the first seven months of 2024 , Volvo’s EV sales nearly doubled in Europe, with almost 82,000 models delivered.

“We are pleased to report another month of sales growth, which is driven largely by the sales in Europe,” Volvo Car’s Deputy CEO, Bjorn Annwall, said after releasing July 2024 sales.

Although EV registrations slipped by 1% in Europe in June compared to 2023, Volvo had double-digit growth (+32%) and gained 0.5% market share YOY. A big reason behind Volvo’s growth is its new mini electric SUV.

The EX30 was Volvo’s third top-selling model (EV or hybrid/ICE) last month, with 9,201 units sold in July.

Volvo announced the EX30 is now even more affordable in the UK. Volvo’s cheapest EV in the UK gained a new base model as it looks to meet the demand for smaller, more affordable EVs.

Volvo’s cheapest EV gains lower-priced trim in the UK

The new entry-level EX30 Core starts at £32,850, or around $42,000. Like the Plus and Ultra trims, the EX30 Core is available with Single or Single Motor Extended Range powertrains. The former provides up to 209 miles (336 km) while the latter gets up to 295 miles (474 km) WLTP range.


Single Motor	209 miles (336 km)	£32,850 ($42,000)
Single Motor Extended Range	295 miles (474 km)	£37,050 ($47,500)

Volvo’s EX30 features rear parking sensors and camera, automatic LED lights, and 18″ alloy wheels as standard.

Inside, you will find a 12.3″ infotainment with Google built-in and a dashboard-mounted soundbar. Single Motor Extended Range models include an energy-saving heat pump to optimize power and increase driving range.

The new Volvo EX30 Core is already available to order. Deliveries are expected to start in early 2025.

Meanwhile, EX30 orders are no longer available in the US on Volvo’s website after the low-cost EV was delayed until 2025. The “Reserve” tab was recently replaced with a “Keep me updated” button.

FTC: We use income earning auto affiliate links. More.

Peter Johnson is covering the auto industry’s step-by-step transformation to electric vehicles. He is an experienced investor, financial writer, and EV enthusiast. His enthusiasm for electric vehicles, primarily Tesla, is a significant reason he pursued a career in investments. If he isn’t telling you about his latest 10K findings, you can find him enjoying the outdoors or exercising

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More From Forbes

Three drivers behind surge in new york city investment sales.

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New York. View through a window of a luxury penthouse over Manhattan

Three drivers contributed to a pickup in New York City investment sales in 1H 2024 resulting in $11.79 billion in trades, up 26% from 2H 2023, according to Ariel Property Advisors’ New York City 2024 Mid-Year Sales Report .

New York City investment sales rose 26% to $11.8 billion in 1H 2024 compared to 2H 2023.

The drivers included:

Mortgage maturities. About $900 billion in commercial mortgages will be maturing nationwide this year into a much higher interest rate environment, which is forcing selling and increasing transactions.
Legislation. New York State recently approved a new housing policy designed to encourage new residential development, which has finally given commercial real estate investors more clarity.
Abundant capital. There is a tremendous amount of capital ready to invest because commercial real estate values in New York City have dropped considerably.

The way owners and investors responded to the drivers depended on the type of office, development and multifamily property under consideration.

Apple iPhone 16, iPhone 16 Pro Release Date: New Report Reveals Extraordinary Strategy

Hbo reveals when ‘house of the dragon’ will come to an end, nasa urges public to leave the city for the perseid meteor shower this weekend, class b and c office owners surrender; class a owners fight back.

A total of $1.3 billion in office buildings traded in New York City in 1H 2024, up 30% from 2H 2023. Of these, 18 office buildings sold because they were facing some kind of distress. These included 1740 Broadway, a mostly vacant office building that Yellowstone purchased from Blackstone for $185 million in a deed in lieu transaction with a special servicer. The property, which is reportedly destined to be converted to residential use, sold for $300/SF, a 69% discount from its previous sale in 2014.

Yellowstone purchased this mostly vacant office building at 1740 Broadway from Blackstone in a deed ... [+] in lieu transaction with a special servicer. Photographer: Michael Nagle/Bloomberg

Contrast that scenario with 10 Class A office buildings in great locations, with high tenancy and fantastic amenities whose owners refinanced, recapitalized and engaged in workouts when confronted with mortgage maturities.

In one example, SL Green extended the loan for 10 E 53rd Street for three years by buying it down and bought out a partner at a lower basis, illustrating the confidence of both the borrower and lender in the asset. Similarly, at 425 Park Avenue, L&L refinanced a maturing loan for the same amount by bringing in a new lender and paying off a construction loan.

At 425 Park Avenue, L&L refinanced a maturing loan for the same amount by bringing in a new lender ... [+] and paying off the construction loan. Photographer: Jeenah Moon/Bloomberg

The first half of 2024 also saw more users acquiring their own office buildings including former New York City Mayor Michael Bloomberg’s charitable foundation, Bloomberg Philanthropies, which bought the building it had been leasing at 980 Madison Avenue for $560 million. In recent years, there have been a number of other owner-users buying office buildings including Google, Wells Fargo, Enchanté and New York University.

Former New York City Mayor Michael Bloomberg’s charitable foundation, Bloomberg Philanthropies, ... [+] bought the building it had been leasing at 980 Madison Avenue for $560 million.

Quarter of Development Sales Slated for Office Conversions

The development market grew to $2.2 billion in 1H 2024, up 63% from 2H 2023. Office buildings with plans for converting to residential use accounted for 25% of the development sales citywide.

One of the most prominent office-to-residential conversions will be the Pfizer Building at 219 and 235 East 42nd Street, which is expected to create 1,500 housing units in Midtown Manhattan. Other proposed conversions include 222 Broadway (600 to 800 units), 175 Pearl Street (235 units), 101 Franklin/250 Church (107 units) and 95 Madison Avenue (70 units).

One of the most prominent office-to-residential conversions will be the Pfizer Building at 219 and ... [+] 235 East 42nd Street, which is expected to create 1,500 housing units in Midtown Manhattan. (Photo by Sam Aronov/Pacific Press/LightRocket via Getty Images)

The new housing policy includes office-to-residential tax exemptions. Also, the Adams’ administration has introduced the Office Conversion Accelerator Program to streamline the process. Owners of over 60 buildings have already contacted the office to explore conversions, according to the Department of City Planning.

Housing Policy Helps Revive Residential Development Market

Residential development picked up in the first six months of the year with 31 prime condo development locations trading. Also, developers acquired 18 vested 421a rental sites because the new housing policy extends the completion date to finish these projects to 2031. More land transactions are expected as the housing policy also introduced the 485x tax abatement, which is the successor to the 421a tax abatement program that expired in 2022.

In Affordable Housing development, a nonprofit called Breaking Ground bought 1760 3rd Avenue for $172 million with the assistance of $160 million in city funding. The building, which was used for student housing and now migrant housing, will be converted to a 435-unit supportive housing project.

Breaking Ground bought 1760 3rd Avenue for $172 million with the assistance of $160 million in city ... [+] funding and plans to convert it to a 435-unit supportive housing project.

Every Type of Investor Pursuing Free Market Multifamily

The multifamily market grew to $4.1 billion in 1H 2024, up 44% from 2H 2023, with most of the transactions in the second quarter.

Free market buildings, which are mostly unregulated, accounted for 63% of the dollar volume in the first six months of the year. Every type of investor is chasing free market assets including institutions, international and private capital because of the positive fundamentals this asset offers in New York City.

The city’s constrained housing supply has pushed up rents 26% over the last five years and, at the same time, prices for free market buildings are 33% lower than they were several years ago. For example, free market buildings below 96th Street in Manhattan sold for $1,000 per square foot at the peak, but today it’s closer to $700 per square foot, which is a significant discount and substantially below replacement costs.

Mortgage maturities forced two of the largest free market multifamily sales in 1H 2024 including:

Brooklyn Tower at 9 Dekalb Avenue in Downtown Brooklyn, comprised of 503 residential and retail units, traded for $672 million through a deed in lieu of foreclosure. The mezzanine lender, Silverstein Capital Partners, took over for JDS Development after purchasing the senior loan from Otéra Capital.

There was a bulk condominium sale of 503 residential and retail units at the Brooklyn Tower at 9 ... [+] Dekalb Avenue in Downtown Brooklyn for $672 million through a deed in lieu of foreclosure.

The Carlyle Group and Gotham Organization’s purchased 200 West 67th Street for $265 million. A&R Kalimian Realty, the seller, sold the building due to a mortgage maturity and expiration of a 421a tax exemption.

The Carlyle Group and Gotham Organization’s purchased 200 West 67th Street for $265 million.

International capital also bought free market properties including 506 East 6th Street and 41 White Street (Germany), 213 Park Avenue South (Japan) and 65 West 55th Street (South Korea), while private investors picked up a number of smaller, tax class protected multifamily buildings in Brooklyn and Manhattan.

Chasing Value: Rent Stabilized Multifamily Buildings

Rent stabilized buildings accounted for 27% of the multifamily dollar volume in 1H 2024. Private investors are attracted to rent stabilized assets because they believe that the regulations in the Housing Stability and Tenant Protection Act (HSTPA) of 2019 are unsustainable and that they will eventually change. Also, the properties are selling for an extremely low basis, in some cases 60% below their pre-HSTPA pricing.

Of the buildings sold in the last six months, 17 were driven by mortgage maturities, while others traded because the owners made a strategic decision to exit the rent stabilized market, reasoning that the housing policies governing these assets make it impossible to add value. Examples of strategic sales include a 15-building Bronx portfolio and 1500 Noble Avenue in the Bronx, both of which were arranged by Ariel Property Advisors.

The largest rent stabilized sale was the approximately $290 million recapitalization of the Bronstein Properties’ 1,966-unit, 43-building portfolio split between Brooklyn, Northern Manhattan, and Queens. Parkoff Properties took the equity position of JP Morgan Chase Asset Management and will remain in the deal. The sale translates to overall pricing metrics of $160 per square foot and $146,000 per unit.

The state’s new housing policy increased slightly the allowance for improving rent stabilized apartments and over the last two years we’ve seen some conversions from rent stabilized into affordable housing, which is the type of alignment between the government and owner/operators that landlords need.

Demand Remains High for Affordable Housing

The third type of multifamily asset, Affordable Housing, is attractive because it aligns the interests of government, mission driven capital and affordable housing developers and operators. Affordable Housing only accounted for 10% of the multifamily dollar volume in 1H 2024, not because of a lack of demand but because of a lack of supply.

One of the most significant affordable transactions was Tredway and ELH’s purchase of an $90 million affordable housing portfolio at 80 Greene Avenue and the Tri-Block Houses Apartments. The buyers committed $10 million to rehab the portfolio so tenants will benefit from better living conditions.

Tredway and ELH are investing upwards of $10 million to renovate the portfolio, including at 35 St. ... [+] Felix Street, Brooklyn.

We anticipate more sales activity in New York City in the next 12 months for the following reasons:

There will be $4.7 trillion in commercial real estate mortgages maturing nationwide in the next few years.
Diverse capital sources, including institutional and international investors, will be attracted to the drop in pricing for commercial real estate.
Interest rates are expected to fall.
New York’s new housing policy and the Mayor’s City of Yes should encourage more development and greater opportunities including office to residential conversions.

Content for this article was taken from Ariel Property Advisors’ 2024 Mid-Year Research Reports, which I presented at our firm’s Coffee & Cap Rates event on July 31, 2024. To access Ariel’s research reports, please click here .

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Entry Level Sales Rep Cover Letter No Experience: Sample & How to Write

Sales Rep No Experience Cover Letter Sample

How to Write a Sales Representative Cover Letter With No Experience?

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Sales Cover Letter Examples and Templates for 2024

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2. Salutation

3. “Hook” or introduction

4. Body paragraph(s)

5. Call to action

Sales Cover Letter Tips

2. Speak to the company's strategic goals

3. Show you can serve each customer's needs

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Be Clear And Concise

Make it Easy to Read

Highlight Your Skills

Showcase Relevant Achievements

5 Steps To Writing A Sales Representative Cover Letter

1. The Header

2. How To Greet the Employer

3. The Introduction

4. The Body

5. The Conclusion

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Table of contents

Entry-Level Sales Associate Cover Letter Example

Highlight Adaptability

Show Your Knowledge of the Company

Highlighting Genuine Interest and Personal Strengths

Showcasing Valued Experiences

Communicating Excitement for the Role

Envisioning Contribution to the Team

Share your personal connection

Highlight practical learning experiences

Show your sales impact

Emphasize customer rapport and style insight

Express eagerness for the opportunity

Does writing cover letters feel pointless? Use our AI

Share positive past experiences with the brand

Showcase skill development through experiences

Describe how you added value

Express eagerness for personal growth

Reiterate your interest in contributing to success

Show your personal connection

Highlight your sales achievements

Connect on a personal level

Express your confidence in contributing

End with a strong call to action

Sales Consultant Cover Letter Example

Demonstrating Cross-Functional Skills

Expressing Passion for the Company's Mission

Positioning Yourself as a Contributor to Success

Show your personal connection to the company's mission

Demonstrate understanding of customer needs

Quantify your achievements

Highlight your enthusiasm and skills

Express interest in contributing to the company's goals