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Consumer Behaviour Dissertation Topics (28 Examples) For Research

Mark Aug 11, 2021 Aug 11, 2021 Consumer Behaviour No Comments

Some of the most interesting consumer behaviour dissertation topics are listed on this site. The list of dissertation topics on consumer behaviour is developed based on emerging concepts and ideas in the field of business and marketing. Consumer behaviour is a vast area to study and has gained the attention of researchers belonging to different […]

Some of the most interesting dissertation topics on consumer behaviour are listed on this site. The list of dissertation topics on consumer behaviour is developed based on emerging concepts and ideas in the field of business and marketing. Consumer behaviour is a vast area to study and has gained the attention of researchers belonging to different fields.

The project topics on consumer behaviour and research topics on consumer behaviour are listed down, and we can also help in completing projects according to your requirements. You can explore the dissertation, project, and research topics to carry out your study.

A list of Dissertation Topics on Consumer Behaviour

How online shopping consumer behaviour affects the high-street shopping patterns in the UK?

Examining the differences between male and female customer psychologies.

Analysing how advertising stimulates excessing consumption patterns.

To conduct a literature review on the importance of understanding customer needs.

Exploring the differences in consumer buying patterns considering different consumer characteristics.

Are the consumers willing to pay a premium for convenience?

Comparing the factors influencing consumer behaviour related to clothing brands in the UK.

Evaluating the country of origin effects on consumer buying behaviour.

Studying the impact of brand association on consumer buying behaviour in the sports industry.

Examining the impact of advertising media on consumer purchasing behaviour related to food and beverage products.

To explore the factors affecting consumer’s purchase decisions in the UK’s retail market.

A quantitative study on how online shopping trends have affected the profitability of leading retailers in the UK – A case study of Tesco.

Studying the impact of trends in consumer’s food behaviour contributing to the development of marketing strategies in the fashion industry.

A review of twenty-five years research of the consumer behaviour study in different markets.

Does e-marketing influence consumer purchase decisions?

Analysing and comparing the strategies used by luxury brands to influence consumer behaviour.

Examining the role of information technology in revolutionising the marketer’s approach to motivate and influence consumers.

Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour.

A literature review on the impact of branding on consumer behaviour.

Importance of ethics in building and maintaining relationships with the consumers.

The role of innovation and creativity on consumer behaviour and perceptions.

Qualitative analysis of the impact of loyalty schemes on consumer purchasing decisions and loyalty.

Impact of cross-cultural marketing on the marketing techniques used to attract and influence consumers.

A literature review on the effects of globalisation on customer behaviour.

Consumer, customer and perceived value: past, present and future.

Examining the environmental orientation of consumer behaviour: motivational component.

Impact of the external stimuli on the impulsive buying behaviour of consumers.

Studying the female consumer behaviour towards jewellery products in Asian countries.

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57 Inspiring Consumer Behaviour Dissertation Topics and Sample Ideas

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Consumer behaviour dissertation topics explore the complex dynamics that influence individuals’ purchasing choices. These topics cover areas like the impact of advertising, online reviews, social media, and cultural factors on consumer decisions. They delve into the psychology behind consumer choices, helping businesses tailor marketing strategies to reach and engage their target audiences effectively.

Consumer Behaviour Dissertation Topic: “Influence of Online Reviews on Consumer Purchase Decisions”

Brief : This dissertation topic investigates the profound influence of online reviews on consumer behaviour. With the proliferation of e-commerce and digital platforms, consumers increasingly rely on the opinions and ratings of other users when making purchase decisions. This research aims to delve into the factors that shape consumers’ trust in online reviews, examining the role of review quality, source credibility, and the impact of fake or biased reviews. Additionally, the study explores how online reviews affect various stages of the consumer decision-making process, from product consideration to post-purchase evaluation. By analyzing real-world cases, conducting surveys, and employing data analytics, this research uncovers insights into how online reviews can be leveraged by businesses to enhance brand perception and sales. Understanding the dynamics of online reviews in consumer behaviour is crucial in the contemporary digital marketplace, making this topic both timely and impactful.

Are you looking to help with Consumer Behaviour Dissertation Topics? Consumer behavior has always caught the attention of researchers. If you’re planning to research the same area, we have a list of research proposal topics and dissertation topics on consumer behavior to help you in your undergrad and master’s research projects.

You can choose any topic, and we can prepare your dissertation according to your university requirements. We can also help with marketing , business management , digital marketing , psychology , and others. Contact our representatives for more details.

Best consumer behaviour dissertation topics or research topics for master’s and undergraduate students

Here is the list of best research topics in consumer behaviour:

• How do emerging trends influence consumer behaviour and their decisions?
• What are the basic principles of consumer behavior? – A literature review.
• How do satisfy the needs of consumers in the construction industry?
• Can a business run without satisfying the needs of the consumer? – a systematic literature review.
• Why is consumer feedback very important for new startups – a case analysis.
• What is your opinion on the famous saying ‘customers are always right? – a survey analysis.
• To study the barriers between consumer and seller? – a literature review.
• Studying the effects of Digital Marketing on Generation Z consumers in the food industry.
• How do geographical barriers change the needs of customers?
• How to build strong online branding? A systematic analysis of literature and theoretical concepts.
• Evaluating the impact of product design on the consumer – packaging theories and models.
• To study the effect of brand image on the consumer in the airline industry.
• To study the effect of brand pricing on customers related to food products.
• To analyze consumer behaviors on different branding strategies adopted by the smartphone industry.
• Conducting an online survey to know the needs of consumers in the fashion industry.
• To make data of consumers which helps in the development of financial products.
• How are the needs of people changing with their way of living in the rural areas of developing countries? A case analysis.
• How do you think the consumer behavior field came into existence? A literature review.
• To study the mechanism of analysis on consumer behavior.
• Research on rich and poor customer needs – a comparative analysis for the food businesses.
• What are the challenges faced by the customer in product buying?
• To study the role of customers in supply chain management – a systematic analysis of the food supply chain.
• Study the Effects of COVID-19 on consumer behavior.
• To study the risk-taking consumers.
• Do you think consumerism is a form of consumer behavior?
• What are the cross-cultural comer behaviors?
• What is the effect of Greenwashing’s marketing strategy on consumers?
• What is the impact of negative online reviews on customers?
• How do assess if the consumer’s behavior is rational or not?
• To study Maslow’s hierarchy needs of consumer behavior in the light of FMCGs.
• To study neuromarketing and its effects on consumer behavior.
• What are the customer retention methods, and how can companies use this to retain Generation Z consumers?
• To study the effects of packaging of products on customers’ purchase intention.
• Do you think Marketing is a power of emotions?
• To study the relationship between customer loyalty and repurchasing of a product.
• To study the relationship between celebrity endorsement and consumer behavior.
• Impact of Education on consumer behavior towards green products.
• To study the business-to-business relationship to meet the needs of customers.
• The analysis of the effects of a Good online website on Consumer purchasing behavior in the long run.
• Studying the impact of cost transparency and its effects on consumer behavior – literature review analysis.
• To study the impact of sales in malls on consumer behavior.
• To explore the difference in men’s and women’s behaviors in online advertisements.
• Why does a consumer become loyal to brands? – an analysis of the factors influencing brand loyalty.
• What type of consumer considers quality above all? A survey analysis.
• A survey on food courts in malls related to consumer behavior and how they perceive the food options
• To study the child consumer preferences related to fast food products
• To study the role of emotions in consumer behavior.
• What are the possibilities of buying a product?
• To study the Ethnographic factors on consumer behavior.
• What are the current trends in the market to satisfy consumer needs?

These are the best Consumer Behaviour Dissertation Topics list created by our experts pick any topic of your choice and start dissertation writing . If you are still searching for Consumer Behaviour Dissertation Topics fill out the form below and get customized topics brief for a consumer behaviour dissertation.

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Consumer Behavior Research Paper Topics

Consumer behavior research paper topics are essential to students studying this field. This comprehensive guide from iResearchNet provides a comprehensive list of consumer behavior research paper topics divided into 10 categories, expert advice on selecting a relevant topic, and a step-by-step guide on writing a successful research paper. Additionally, iResearchNet offers writing services with expert degree-holding writers, custom written works, in-depth research, custom formatting, top quality, customized solutions, flexible pricing, short deadlines, timely delivery, 24/7 support, absolute privacy, easy order tracking, and a money-back guarantee. By following the expert advice provided and using iResearchNet’s writing services, students can produce high-quality research papers that make meaningful contributions to the field of consumer behavior.

Understanding Consumer Behavior Research

Consumer behavior research is an essential field of study that explores the processes and activities that individuals undertake when making decisions related to purchasing goods and services. This field is particularly important for marketers, advertisers, and sales professionals who seek to understand how consumers make purchasing decisions and how they can influence these decisions.

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For students studying consumer behavior, research papers are a common assignment that require them to explore various topics related to this field. However, selecting a relevant and feasible research paper topic can be challenging. Furthermore, writing a successful research paper requires attention to detail and adherence to academic standards. This comprehensive guide from iResearchNet is designed to assist students in selecting appropriate consumer behavior research paper topics and providing expert advice on how to write a successful research paper. The guide also provides information on iResearchNet’s writing services, which offer students a valuable resource for producing high-quality research papers that meet the academic standards of their instructors. By following the guidelines and using iResearchNet’s writing services, students can produce research papers that make meaningful contributions to the field of consumer behavior.

100 Consumer Behavior Research Paper Topics

Consumer behavior research encompasses a wide range of topics, each of which explores different aspects of how individuals make decisions related to purchasing goods and services. Here are ten categories of consumer behavior research paper topics that students can consider when selecting a research topic, along with ten sample topics for each category:

Perception and consumer behavior:

• The impact of package design on consumer perception of food products
• The effect of product display on consumer attention and purchase intention
• The role of brand familiarity in consumer perception of luxury goods
• The influence of product color on consumer perception and behavior
• The effect of music in advertising on consumer perception and recall
• The impact of celebrity endorsement on consumer perception of products
• The effect of font type on consumer perception of brand personality
• The role of scent in retail environments on consumer behavior
• The influence of product label claims on consumer perception of health and wellness
• The impact of product design on consumer perception of eco-friendliness

Motivation and consumer behavior:

• The influence of brand personality on consumer motivation to purchase
• The role of scarcity in marketing on consumer motivation and behavior
• The impact of rewards and incentives on consumer motivation and loyalty
• The effect of social proof on consumer motivation to purchase
• The influence of emotions on consumer motivation to purchase
• The role of self-congruity in consumer motivation and brand preference
• The impact of brand trust on consumer motivation to purchase
• The effect of personalized marketing on consumer motivation and engagement
• The influence of product involvement on consumer motivation and purchase intention
• The role of value perception in consumer motivation and price sensitivity

Attitudes and consumer behavior:

• The impact of brand image on consumer attitudes and loyalty
• The role of social responsibility in consumer attitudes towards brands
• The influence of culture on consumer attitudes towards luxury goods
• The effect of perceived risk on consumer attitudes and behavior
• The impact of celebrity endorsement on consumer attitudes towards products
• The role of nostalgia in shaping consumer attitudes towards brands
• The influence of brand authenticity on consumer attitudes and behavior
• The effect of word-of-mouth communication on consumer attitudes and behavior
• The impact of service quality on consumer attitudes and loyalty
• The role of price perception in shaping consumer attitudes towards products

Learning and consumer behavior:

• The impact of advertising on consumer learning and recall
• The role of sensory marketing in consumer learning and behavior
• The influence of online reviews on consumer learning and purchase decisions
• The effect of product placement in movies on consumer learning and recall
• The impact of social media on consumer learning and brand awareness
• The role of brand familiarity in consumer learning and recall
• The influence of product packaging on consumer learning and memory
• The effect of information overload on consumer learning and decision making
• The impact of brand slogans on consumer learning and recall
• The role of perceived value in consumer learning and purchase behavior

Memory and consumer behavior:

• The influence of brand familiarity on consumer memory and recall
• The role of nostalgia in consumer memory and brand preference
• The impact of product design on consumer memory and recall
• The effect of advertising repetition on consumer memory and brand awareness
• The influence of mood on consumer memory and recall of advertising
• The role of social media in consumer memory and brand awareness
• The impact of story-telling in advertising on consumer memory and recall
• The effect of novelty in advertising on consumer memory and recall
• The influence of age on consumer memory and recall of advertising
• The role of emotions in consumer memory and recall of advertising

Culture and consumer behavior:

• The impact of cultural differences on consumer behavior and preferences
• The role of religion in shaping consumer behavior and preferences
• The influence of gender roles on consumer behavior and preferences
• The effect of country-of-origin on consumer behavior and brand perception
• The impact of subcultures on consumer behavior and preferences
• The role of ethnicity in shaping consumer behavior and preferences
• The influence of language on consumer behavior and perception
• The effect of cross-cultural marketing on consumer behavior and perception
• The impact of cultural values on consumer behavior and decision making
• The role of consumer ethnocentrism in shaping consumer behavior and preferences

Emotions and consumer behavior:

• The impact of emotions on consumer decision making and behavior
• The role of mood on consumer decision making and purchase intention
• The influence of emotional branding on consumer behavior and loyalty
• The effect of emotional appeals in advertising on consumer behavior
• The impact of emotions on consumer satisfaction and loyalty
• The role of self-expression in shaping consumer emotional responses to brands
• The influence of nostalgia on consumer emotional responses to brands
• The effect of humor in advertising on consumer emotional responses and behavior
• The impact of product design on consumer emotional responses and behavior
• The role of perceived authenticity in shaping consumer emotional responses to brands

Social Influence and consumer behavior:

• The impact of social norms on consumer behavior and preferences
• The role of social comparison in shaping consumer behavior and preferences
• The influence of reference groups on consumer behavior and brand perception
• The effect of social media on consumer behavior and decision making
• The impact of social identity on consumer behavior and brand loyalty
• The role of social class in shaping consumer behavior and preferences
• The influence of social networks on consumer behavior and brand perception
• The effect of social proof in marketing on consumer behavior and preferences
• The impact of peer pressure on consumer behavior and decision making
• The role of social responsibility in shaping consumer behavior and brand perception

Decision Making and consumer behavior:

• The impact of information overload on consumer decision making
• The role of decision heuristics in shaping consumer behavior and preferences
• The influence of product complexity on consumer decision making and preferences
• The effect of decision context on consumer decision making and behavior
• The impact of decision fatigue on consumer behavior and decision making
• The role of decision-making style in shaping consumer behavior and preferences
• The influence of decision-making strategies on consumer behavior and preferences
• The effect of cognitive dissonance on consumer behavior and decision making
• The impact of choice architecture on consumer decision making and behavior
• The role of decision framing in shaping consumer behavior and preferences

Ethics and consumer behavior:

• The impact of corporate social responsibility on consumer behavior and brand perception
• The role of ethical consumption in shaping consumer behavior and preferences
• The influence of perceived ethicality on consumer behavior and brand loyalty
• The effect of green marketing on consumer behavior and purchase intention
• The impact of fair trade on consumer behavior and brand perception
• The role of animal welfare in shaping consumer behavior and preferences
• The influence of social justice issues on consumer behavior and brand perception
• The effect of cause-related marketing on consumer behavior and brand loyalty
• The impact of transparency in marketing on consumer behavior and trust
• The role of consumer activism in shaping consumer behavior and preferences

These ten categories provide a broad range of consumer behavior research paper topics for students to explore within the field of consumer behavior. By selecting a topic that aligns with their interests and research goals, students can produce a high-quality research paper that contributes to the knowledge base of consumer behavior.

Choosing a Consumer Behavior Topic

Choosing a topic for a research paper in consumer behavior can be a challenging task, especially given the vast array of potential topics. To help students navigate this process, it is important to consider a few key factors when selecting a topic.

• First , it is essential to choose a topic that aligns with your interests and passions. When you are passionate about a topic, it is easier to stay engaged throughout the research process and to produce high-quality work. Additionally, having a personal connection to the topic can inspire new and unique perspectives, leading to original research.
• Second , consider the relevance and significance of the topic. The best research papers are those that make a meaningful contribution to the field of consumer behavior. Look for topics that are timely, relevant, and offer a new perspective on existing theories or practices. A topic that is of current interest to industry professionals, policymakers, or academics can also provide opportunities for real-world impact.
• Third , consider the available resources and access to data. Research papers require a significant amount of data and research, so it is important to choose a topic that allows for access to relevant data and resources. Consider the availability of data sources, academic journals, and industry reports that may be needed to support your research.
• Fourth , consider the scope and focus of the research paper. A topic that is too broad or too narrow can make the research process more challenging. It is essential to identify a specific research question or hypothesis that can be effectively addressed within the scope of the research paper. Additionally, it is important to consider the level of analysis, such as individual or group-level behaviors, and whether the research will be qualitative, quantitative, or mixed methods.
• Fifth , consider seeking guidance from your instructor or a research advisor. They can provide valuable insight and feedback on potential topics and can help guide the research process. Additionally, they may be able to offer suggestions for data sources or research methodologies that can strengthen the research paper.

Ultimately, the key to choosing a successful topic for a consumer behavior research paper is to identify a topic that aligns with your interests, offers relevance and significance, has available data sources and resources, has a focused research question or hypothesis, and seeks guidance from a research advisor or instructor. By carefully considering these factors, students can select a topic that inspires them and leads to a high-quality research paper.

How to Write a Consumer Behavior Research Paper

When it comes to writing a research paper on consumer behavior, there are several key steps to follow to ensure a successful outcome. Here are some tips to help guide you through the writing process:

• Develop a clear and concise research question : The first step in writing a research paper on consumer behavior is to develop a clear and concise research question. This question should be focused and specific, and should guide your research and analysis throughout the writing process.
• Conduct a thorough literature review : Before beginning your research, it is important to conduct a thorough literature review to identify existing theories and research related to your topic. This review will help you to identify any gaps in the existing research that your paper can address.
• Choose appropriate research methods : There are a variety of research methods that can be used in consumer behavior research, including surveys, experiments, and case studies. Choose the appropriate method(s) based on your research question and the data you are trying to collect.
• Collect and analyze data : Once you have identified your research question and chosen your research method, it is time to collect and analyze your data. This may involve conducting surveys or experiments, analyzing existing data sets, or conducting interviews or focus groups.
• Organize and present your findings : After analyzing your data, it is important to organize your findings in a clear and concise manner. This may involve creating charts or graphs to visually represent your data, or using tables to compare and contrast your findings. It is also important to provide a clear and concise summary of your findings in your conclusion.
• Use appropriate formatting and citation styles : When writing a research paper on consumer behavior, it is important to use appropriate formatting and citation styles. Most papers in this field will use either APA or MLA style formatting and citations.
• Revise and edit your paper : Once you have completed your first draft, it is important to revise and edit your paper to ensure clarity, conciseness, and accuracy. This may involve reorganizing sections, cutting out extraneous information, or rephrasing sentences for clarity.

By following these steps, you can produce a high-quality research paper on consumer behavior that contributes to the field and provides valuable insights for academics, policymakers, and industry professionals alike.

iResearchNet Writing Services

At iResearchNet, we understand the challenges that students face when it comes to writing high-quality research papers on consumer behavior. That’s why we offer custom writing services designed to help students produce well-researched, well-written papers on any topic related to consumer behavior.

Here are some of the features and benefits of our writing services:

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In conclusion, writing a research paper on consumer behavior can be a challenging task, but it is also a rewarding one. By following the steps outlined in this guide, you can produce a high-quality research paper that contributes to the field and provides valuable insights for academics, policymakers, and industry professionals alike.

Remember to choose a clear and concise research question, conduct a thorough literature review, choose appropriate research methods, collect and analyze data, and organize and present your findings in a clear and concise manner. Additionally, using appropriate formatting and citation styles and revising and editing your paper are also important steps in producing a successful research paper on consumer behavior.

If you need additional help with your research paper, iResearchNet offers custom writing services designed to help students produce high-quality, well-researched papers on any topic related to consumer behavior. Our team of expert writers has the knowledge and expertise to help you produce a paper that meets your specific needs and exceeds your expectations.

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120+ Consumer Behavior Research Topics For Students

Consumer behavior is a dynamic and multifaceted field that explores the processes behind individuals’ purchasing decisions. As businesses continue to innovate and adapt to market trends, understanding consumer behavior has become crucial for creating effective marketing strategies.

Table of Contents

Also See: Research Paper Topics For Mca Students

120+ Consumer Behavior Research Topics

This article presents 120 research topics covering various aspects of consumer behavior, including decision-making processes, online shopping habits, brand loyalty, cultural influences, and the impact of emerging technologies. These topics offer opportunities for in-depth research into how consumers interact with products, services, and brands in today’s global marketplace.

Consumer Decision-Making Process

• Factors influencing consumer buying decisions
• The role of emotions in consumer decision-making
• Cognitive biases affecting purchasing decisions
• The impact of brand loyalty on decision-making
• Heuristics in consumer choices
• Decision fatigue and consumer behavior
• The influence of reviews on consumer decisions
• Impact of scarcity on consumer purchasing behavior
• Consumer decision-making in high vs low-involvement products
• Role of product attributes in consumer choices

Consumer Psychology

• How color psychology affects buying behavior
• The role of motivation in consumer behavior
• The impact of trust on purchasing decisions
• Consumer perception of value vs price
• The psychology of impulse buying
• Social proof in consumer psychology
• How consumer mood affects shopping behavior
• The effect of brand identity on consumer perceptions
• Cognitive dissonance and post-purchase behavior
• Psychological ownership and its impact on consumer loyalty

Online Shopping Behavior

• Factors influencing online shopping behavior
• The impact of website design on e-commerce sales
• Role of mobile apps in shaping consumer behavior
• Consumer trust in online vs physical stores
• How online reviews shape buying decisions
• The influence of social media ads on online shopping behavior
• Personalization in e-commerce: Impact on consumer retention
• How free shipping affects online purchasing behavior
• The effect of online payment methods on consumer confidence
• Role of chatbots in improving consumer experience in e-commerce

Also See: Seminar Topics for Youth

Brand Loyalty and Engagement

• Role of customer engagement in building brand loyalty
• How brand communities influence consumer behavior
• Emotional branding and its effect on consumer loyalty
• Role of corporate social responsibility (CSR) in brand loyalty
• How influencers affect consumer brand loyalty
• Cross-cultural comparison of brand loyalty behavior
• Brand loyalty in the luxury goods market
• Loyalty programs and consumer retention
• The effect of brand trust on consumer loyalty
• Relationship between customer satisfaction and brand loyalty

Social Media and Consumer Behavior

• How social media influencers affect consumer behavior
• The role of social media platforms in shaping consumer preferences
• User-generated content and its influence on purchasing decisions
• The impact of social media ads on consumer behavior
• Brand interaction on social media and its impact on loyalty
• Social media’s role in shaping consumer perceptions of brands
• The effect of peer recommendations on social media
• Viral marketing and consumer buying behavior
• Influence of Instagram vs Facebook ads on consumer behavior
• Social listening and consumer feedback analysis

Cultural and Social Influences

• The role of culture in shaping consumer behavior
• How social class impacts purchasing decisions
• Peer pressure and its effect on consumer choices
• Cross-cultural differences in consumer behavior
• The influence of family on purchasing behavior
• Social norms and their role in consumption patterns
• Cultural influence on luxury goods consumption
• Gender differences in consumer behavior
• The effect of social identity on brand preferences
• Religion’s role in shaping consumer behavior

Also See: Biotechnology Seminar and Presentation Topics

Consumer Behavior and Marketing Strategies

• The impact of advertising on consumer behavior
• Effectiveness of celebrity endorsements on consumer buying patterns
• How storytelling influences consumer decisions
• Cause-related marketing and its effect on consumer behavior
• The role of humor in advertising and its impact on consumer perception
• Fear appeals in advertising: Impact on consumer decisions
• Influence of product placement in movies on consumer behavior
• Comparative advertising and consumer attitudes
• Subliminal messaging in marketing and its influence on behavior
• Impact of green marketing on consumer choices

Technology and Consumer Behavior

• How AI-driven recommendations impact consumer behavior
• The effect of virtual reality (VR) in enhancing consumer experience
• Voice assistants and their role in consumer purchasing behavior
• Impact of augmented reality (AR) on consumer shopping habits
• The role of AI chatbots in customer service and satisfaction
• Smart home devices and consumer purchasing patterns
• Impact of 5G technology on e-commerce behavior
• Technology acceptance model (TAM) and consumer behavior
• The influence of IoT on consumer product interaction
• Digital wallets and their effect on consumer spending

Sustainability and Ethical Consumerism

• The rise of sustainable consumer behavior
• The role of green labeling on consumer purchasing decisions
• Impact of environmental concerns on consumer choices
• Ethical consumption and brand perceptions
• Influence of sustainable packaging on buying behavior
• How fair trade practices impact consumer behavior
• Consumer attitudes towards vegan and cruelty-free products
• Role of sustainability certifications on purchasing decisions
• The influence of ethical fashion on consumer preferences
• Corporate social responsibility (CSR) and its effect on ethical consumption

Consumer Behavior Trends and Innovations

• Rise of subscription-based services and consumer behavior
• How COVID-19 has altered consumer behavior
• The effect of product reviews on consumer behavior
• Consumer behavior towards the sharing economy (Uber, Airbnb)
• The influence of the gig economy on spending habits
• Changing consumer behavior in the post-pandemic world
• The role of experiential marketing in shaping consumer decisions
• Emotional connections in digital consumer behavior
• Shifts in consumer behavior due to global economic changes
• Consumer expectations for personalization in the digital age

Also See: English Project Topics for all Classes+ Mini Project

These 120 research topics provide comprehensive insights into consumer behavior, offering valuable opportunities for studying modern purchasing patterns, decision-making processes, and marketing strategies.

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Dissertations on Consumer Decisions

The consumer decision making process involves how consumers identify their needs and gather and process information prior to a purchase. Consumer decisions involve how the emotions and preferences of consumers can impact their buying decisions.

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Latest Consumer Decisions Dissertations

Including full dissertations, proposals, individual dissertation chapters, and study guides for students working on their undergraduate or masters dissertation.

Understanding Consumer Behaviour to Develop Brand Loyalty

Dissertation Examples

The following research tries to generate knowledge on consumer behaviour by combining the tools that are being used by organizations to gather important and useful information on their consumers....

Last modified: 2nd Mar 2022

Impact of Negative Product Reviews on Consumer Purchase Behaviour in E-commerce Sites

Dissertation Proposals

The motivation behind the proposed research study is to examine if negative product review deters customers from purchasing a specific product....

Last modified: 22nd Feb 2022

Role of Emotions and Conflicting Online Reviews on Consumers’ Purchase Intentions

Drawing on dual-process theories, this paper explains how systematic and heuristic information processing of conflicting online reviews can influence the consumer’s purchase decision-making....

Last modified: 16th Feb 2022

Developing Advertising Campaign by Comprehending Customer Behaviour

The main objectives of this research are to provide the insights into consumer behaviour and how to generate suitable advertising campaigns based on its foundation....

Last modified: 18th Jan 2022

Bottled Water Brand Preference Analysis

This research covers the aspect about consumer’s preferences regarding usage of a certain brand of bottled water. The research focuses on the fact that why a consumer uses a specific brand of bottled water....

Last modified: 12th Jan 2022

Nandos Case Study: Increasing Customer Loyalty

More recent approaches of marketing focus on the customer and make the quality of the relationship the key to loyalty. Indeed, a quality relationship inhibits choice and represses the effect of preferences....

Last modified: 10th Jan 2022

A Comparative Study of Consumer Behaviour Towards Organic Fruits and Vegetables

This research work revolves around consumer behaviour and attitudes towards organic fruits and vegetables in the UK and India. The elements and factors (health factors, eco-friendliness, ethics, taste, quality, safety standards etc) influencing the consumer’s decision making are also studied....

Last modified: 3rd Jan 2022

Teenage Purchasing Decisions for Cosmetics

The purpose of this dissertation is to investigate internal and external influences on teenagers’ purchasing decisions on cosmetic products in London. This research also investigates how celebrities influence the brand choice of teenagers’ buying behaviour....

Last modified: 21st Dec 2021

Customer Relationship Management of Lloyds Banking Group

The aim of the research is to study why CRMs are important in banks, how the CRM works in banks and also the effectiveness of Lloyds Banking Group in obtaining long term customer relationship, customer loyalty, and customer satisfaction by the use of CRM....

Last modified: 6th Dec 2021

Consumer Buying Behaviour of the Indian Community in the UK

The aim of the dissertation is to understand and identify the social, cultural, buying behaviour characteristics of the Indian community in the UK....

Last modified: 4th Nov 2021

Health Food Drink Purchasing Decisions

The objective of this research is to identify the factors that influence a person into making a decision to buy a certain brand of malt-based health drink....

Last modified: 28th Oct 2021

Influence of Ethnic Minorities in the Cosmetics Industry

The purpose of this project is to provide an analysis of the consumer behaviour that represent minorities and the impact this creates on the cosmetics industry....

Last modified: 27th Oct 2021

Effect of Branding on the Consumer Purchase Decision

The primary goal of this research is to display branding value, functions and most important thing, its part in the consumer buying decision....

Last modified: 25th Oct 2021

Influence of Word of Mouth and Attitude of Consumers in Purchase Decisions

The purpose of this research is to perform an analysis of the relationship between the influence of the WOM and the attitude of the consumers, in the buying decision process within a platform like WeChat....

Last modified: 21st Oct 2021

Restaurant Customers' Definition of Quality

The aim of the study was to examine customers’ definition of quality when it comes to restaurant services and the preferences and opinions in restaurants choice....

Last modified: 20th Oct 2021

Consumer Motivations for Online Shopping

What are the key consumer motivations and emerging trends for online shopping and how are these impacting the development of the online channel?...

Last modified: 12th Oct 2021

Theories of Compulsive Buying Behaviour

In this analysis, the study revealed the key predictors of compulsive buying to be self-esteem, dependence and anxiety....

Last modified: 7th Oct 2021

Data Mining Techniques to Analyse Sales Transaction Data

The aim of this research is to provide customised service to defined customer segments in a retail supermarket by implementing data mining techniques on sales transaction data....

How Social Media Promotions on Clothing Impact Customer’s Buying Behaviour in the UK

This study significantly contributes in identifying the motivational factors or strategies that Zara used to promote their clothing brands on social media networks....

Last modified: 4th Oct 2021

Consumer Responses to Sex in Advertising

This study analyses the Chinese and British consumer’s responses to sexual content in advertisements, the advertised brand and consumer’s buying intentions towards the brand....

Relationship Between Customer Perception and Branding

This dissertation is to show how perception is built among users for a particular brand irrespective of the effectiveness, using pain killers as case studies....

Last modified: 1st Oct 2021

Impact of Social Media Marketing on Purchase Intention

This study focuses on examining the impact of social media marketing on purchase intention with the intervening role of electronic word of mouth....

Smart Pen Product: Market Analysis

Market analysis for a smart pen product that is capable of scanning and printing. Analysis includes PEST and SWOT analysis....

Last modified: 30th Sep 2021

Consumer Attitudes Towards Cosmetics Tested on Animals

The aim of this research is to examine consumer attitudes and purchasing intentions towards cosmetics tested on animals, based on the Theory of Reasoned Action....

Last modified: 29th Sep 2021

Impact of E-Commerce on Consumer Buying Behaviour

This research analyses the changes that have occurred in consumer buying behaviours due to e-commerce, taking the UK supermarket industry as a subject area....

Last modified: 27th Sep 2021

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