application letter for sales and marketing

Sales And Marketing Manager Cover Letter Examples

Use these Sales And Marketing Manager cover letter examples to help you write a powerful cover letter that will separate you from the competition.

Sales and marketing managers are responsible for developing and executing marketing plans and sales strategies. They need to be able to think strategically and be able to motivate and manage a team of salespeople.

When you’re applying for a sales and marketing manager position, your cover letter is a great opportunity to highlight your skills and experience.

Check out these examples to learn how to write a sales and marketing manager cover letter that will get you the job.

Formal/Professional Writing Style Example

With a Bachelor’s degree in Sales and Marketing and over five years of experience in various management roles, I am confident in my ability to make a significant impact at your company.

Throughout my professional career, I have demonstrated a strong ability to develop and implement effective marketing strategies, initiating revenue growth and increasing customer satisfaction. I have a proven track record of leading high-performing sales teams, identifying new marketing opportunities, and leveraging my strategic and analytical skills to drive sales growth. In my previous role as a Sales and Marketing Manager, I was responsible for increasing the customer base by 30% and revenue growth by 25% within a two-year period.

My experience has also endowed me with exceptional communication and interpersonal skills, enabling me to establish and maintain relationships with both internal and external stakeholders. I am adept at collaborating with cross-functional teams, ensuring alignment between marketing and sales efforts.

Additionally, I am proficient in CRM systems, digital marketing tools, and data analysis, which allows me to make data-driven decisions and stay current with the latest industry trends. My ability to stay adaptable and manage my time effectively enables me to manage multiple projects simultaneously, consistently delivering results.

I am thrilled about the opportunity to contribute my skills and grow as a Sales and Marketing Manager at your prestigious company. I believe that my strong background and passion for sales and marketing make me an excellent fit for this role.

Thank you for considering my application. I look forward to the opportunity to discuss my suitability for this position in more detail.

[Your Name]

Entry-Level Writing Style Example

As a recent graduate from the University of State with a Bachelor’s degree in Business Administration, specializing in Marketing, I believe I have the necessary skills and passion to succeed in this role and contribute to the growth and success of your organization.

During my time at university, I have had the opportunity to develop and hone my marketing, sales, and leadership skills through various internships and extracurricular activities. In my most recent internship at XYZ Company, I contributed to the marketing team by assisting with the development of marketing campaigns, generating leads, and conducting market research. This experience allowed me to gain valuable insight into the world of sales and marketing, and further fueled my desire to pursue a career in this field.

In addition to my formal education, I have also developed strong interpersonal and communication skills through various leadership roles on campus. As Vice President of the Marketing Club, I led initiatives to increase club membership and organized successful events that fostered collaboration and professional growth among our members.

I am highly motivated, eager to learn, and possess a strong work ethic, which I believe would make me a great fit for this position. I am excited about the opportunity to join your team and contribute to the future success of your company. Thank you for considering my application. I look forward to the opportunity to speak with you further about my qualifications and experiences.

Yours sincerely,

Networking/Referral Writing Style Example

I was referred to this opportunity by Jane Smith, your current Marketing Specialist, who spoke highly of your company culture and growth potential. Jane and I previously worked together at XYZ Corporation, where we collaborated on numerous successful marketing and sales campaigns. Our close working relationship allowed her to gain insight into my abilities and strengths, making me confident that her recommendation highlights my suitability for the role.

Having spent over seven years in various sales and marketing roles, I possess extensive experience in developing and executing innovative marketing strategies that drive positive results. As a proven leader, I excel at motivating and coaching sales teams to exceed performance targets. Furthermore, my exceptional interpersonal and negotiation skills allow me to forge long-lasting relationships with clients and partners.

I firmly believe that my experience, combined with my passion for driving business growth, makes me an ideal candidate for the Sales and Marketing Manager position at your company. I am confident that my proven track record of exceeding sales targets and my strong collaboration skills would make a valuable contribution to your team.

I am excited about the possibility of joining your company and contributing to its continued success. Thank you for considering my application. I look forward to the opportunity to further discuss how my skills and experience align with your organization’s needs.

Enthusiastic/Passionate Writing Style Example

As an avid fan of your company’s innovative products and cutting-edge marketing strategies, I am eager to contribute my extensive experience and dynamic skillset to drive the continued growth and success of your business.

In my previous role as a Sales and Marketing Executive, I not only achieved a remarkable 35% increase in sales revenue within the first year, but also spearheaded a comprehensive digital marketing campaign that transformed our online presence, garnering praise from both clients and industry professionals alike. My unique blend of creativity, analytical acumen, and team management abilities allow me to inspire and motivate others, delivering exceptional results in the face of any challenge.

I strongly believe in the importance of maintaining a customer-centric approach and building long-lasting relationships, both of which are central to my vision as a Sales and Marketing Manager. I am particularly excited about your organization’s commitment to sustainability and social responsibility, as these are values I deeply admire and hope to further promote through innovative marketing campaigns and strategic partnerships.

Joining your organization would be an incredible opportunity, a chance to not only excel in a role I am passionate about, but also to contribute to a company I truly believe in. I am confident that my ambitious drive, desire to learn, and unwavering passion would make me a valuable addition to your team.

Thank you for considering my application. I would be absolutely thrilled to discuss how my experience and enthusiasm align with your needs, and I am looking forward to the opportunity to impress you further in an interview.

Problem-Solving Writing Style Example

I recently came across a LinkedIn article detailing the challenges your company is facing in the rapidly evolving and competitive landscape of [industry]. The article highlighted the need for a strong leader in the Sales and Marketing department to leverage the company’s strengths and drive improvements in market share, customer acquisition, and overall brand perception. As a results-driven individual with a proven track record in sales and marketing management, I am confident that my skills and experiences will help address these challenges and contribute to the continued growth of your company.

During my tenure at [Previous Company], I led the sales and marketing division to growth of over 20% YoY for three consecutive years. This accomplishment was only made possible through establishing a robust sales strategy, efficient market research, and a strong focus on targeting high-ROI customer segments. My ability to analyze market trends and proactively respond to them has enabled me to revitalize struggling product lines and bring new solutions to the forefront.

Moreover, I am an adept and dynamic leader who thrives in fast-paced environments. At [Previous Company], I built and aligned cross-functional teams to ensure seamless communication, and created a culture driven by innovation, teamwork, and accountability. Under my leadership, the team consistently exceeded sales goals, launched multiple successful marketing campaigns, and elevated the company’s brand profile within the industry.

In addition to my sales and marketing expertise, I hold a strong technical background that will allow me to deeply understand the products and services your company offers. This level of understanding will enable me to advocate for and sell your innovations to clients in a compelling and genuine manner.

I am excited about the opportunity to join your organization and contribute to its success by overcoming the challenges currently facing your sales and marketing department. Thank you for considering my application. I look forward to the possibility of an interview to further discuss my suitability for this role.

Storytelling/Narrative Writing Style Example

As I sat in a small café in Paris, sipping on my café au lait, I couldn’t help but notice the exquisite display of pastries before me. The arrangement, the colors, the aroma – everything about it was inviting, and it reminded me of the power of presentation. It was in that moment that I realized the true value of marketing and the impact it has on driving sales. This epiphany led me to a successful career in sales and marketing, and I am thrilled at the opportunity to continue this journey with your company.

Over the last eight years, I have honed my skills in sales and marketing, successfully driving growth for various companies. At my previous position as a Sales and Marketing Coordinator, I implemented a social media strategy that increased our online presence by 50% and ultimately boosted sales by 35%. Additionally, I played a pivotal role in collaborating with the design team to revamp our company’s branding, resulting in a 15% increase in customer engagement.

As a Sales and Marketing Manager, I am confident in my ability to create and execute effective strategies that align with your company’s vision and goals. My strong communication skills, both written and verbal, allow me to effectively collaborate with cross-functional teams and build lasting relationships with clients. I believe my passion for storytelling and my ability to think outside the box will bring a fresh perspective to your organization.

Thank you for considering my application. I am excited about the opportunity to contribute to your company’s growth and success, and I am confident that my experience and passion for sales and marketing make me the perfect fit for this role. I look forward to the opportunity to discuss my qualifications further.

Travel Agent Cover Letter Examples

Head chef cover letter examples, you may also be interested in..., secondary school teacher cover letter examples & writing tips, compensation analyst cover letter examples & writing tips, state trooper cover letter examples & writing tips, soccer coach cover letter examples & writing tips.

Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Published: April 20, 2022

A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

Sales Cover Letter Tips

Keep it concise..

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.

Use a professional font.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.

Avoid flowery language without sacrificing flow.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Highlight relevant skills.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

Reference quantifiable achievements.

In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.

How to Write a Sales Cover Letter

If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.

Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”

Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

First Body Paragraph

In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

Second Body Paragraph

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:

“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

Third Body Paragraph

If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."

This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.

Instead, reiterate your interest with a strong summary line like:

“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”

Sales Cover Letter Template

Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

Sales Cover Letter Example

Why It Works

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

Don't forget to share this post!

Related articles.

11 Types of Sales Jobs: Which is Right for You?

12 Sales Skills That'll Take You from Good to G.O.A.T. in 2024

How to Become a Consultant: 11 Steps to Doing it Right

33 Stats to Know if You’re Considering or Planning a Sales Career in 2024

The Guide to Becoming a Sales Director

Career Ladders: The First Step to Stopping Sales Team Turnover

Why Sales Is the Best First Job, According to HubSpot Sales Reps

What Is a Sales Engineer & How Do You Become One?

How to Deal with Imposter Syndrome in Sales

Social Media for Business: 3 Reasons Salespeople Need an Online Presence

Five fill-in-the-blank cover letter templates to help you impress recruiters.

Powerful and easy-to-use sales software that drives productivity, enables customer connection, and supports growing sales orgs

No results found.

Sales Cover Letter Writing Templates & Tips to Help You Stand Out from the Crowd

A sales cover letter is a chance to sell yourself. It’s an opportunity to personalize your job application and explain why you’re the best person for the sales job you want.

Moreover, it gives you a chance to prove that you have the selling skills necessary to succeed in a role. Research shows that 72% of recruiters expect a cover letter even when they are “optional” with 77% of the recruiters giving preference to candidates who include one. Additionally, 83% of hiring managers and HR professionals say that cover letters can boost your chances of getting an interview.

Further, Jobvite’s 2021 recruiter study showed cover letters are becoming increasingly important to recruiters with 26% considering them very important for candidate evaluation (up from just 8% in 2017).

Whether you are in the market for a business development, customer success or a sales representative position, a cover letter, in addition to a professional resume can help you land a job interview.

In this article, we’re going to explain why sales position cover letters matter, what sales managers look for in an ideal candidate and some cover letter tips to make your application stand out. We’ll also share some cover letter examples sales reps can use to help craft your own.

Why do sales cover letters matter?

Similarly, in a professional cover letter, you must position yourself as the answer to their hiring needs. Think of a cover letter your sales pitch to a prospective customer where you position yourself as the solution to their problem (i.e. a salesperson that will help them reach their goals, whether that’s to close more deals, increase revenue, grow into new markets, etc.).

A great cover letter goes beyond showcasing your sales skills and track record. You’re competing in a saturated market during your job search and many applicants have similar skills and sales experience to your own. Your cover letter can give you the edge over the competition and complement your sales resume – especially if you’re writing a cover letter for sales positions that have plenty of suitors.

Use the cover letter to not only showcase your skills but to sell yourself, explaining exactly why and how your past work experience will help you deliver results.

Take this time to show that you care not only about landing the sales position but also the company you’re applying to. Conduct thorough research and tie your own personal experiences to the company’s values.

For example, if you’re applying for a job at an email marketing SaaS company and have used their platform before, mention it. Talk about how their software helped you in a previous job or endeavor and relay your passion for the tools and their features.

A touch of personalization like this can go a long way. Personalization is key in sales because it humanizes the customer journey and selling process. Using it in your sales position cover letter has the same outcome. It gives you the chance to expand beyond simply a name on a piece of paper and helps to bring your application to life.

It also proves that you’ve done your due diligence with their products and have found a way to tie that into your unique narrative and background. This shows that you can replicate this process with your future leads, prospect’s and customers if hired.

Find the best new hires with this Sales Interview Checklist

Your data is processed according to our privacy notice . You may unsubscribe at any time.

What do sales managers look for in an ideal sales candidate?

There are many types of sales methodologies and each one requires varying degrees of skill.

However, sales superstars share basic strengths and qualities that help them go above and beyond.

These include:

• Responsibility. Elite sales reps take ownership and accountability for their performance. They don’t blame anybody else for their shortcomings and set high goals for themselves.
• Coachability. They pick up processes and operations quickly and easily in order to perform at a high standard. As sales associates must continually learn about new products, features, tools, trends and techniques, they need to be adept at understanding and showcasing this knowledge on a regular basis.
• Goal orientation. Successful reps constantly set and surpass their targets and objectives. They go beyond what is expected and are eager to learn in order to level-up their skillset and performance.
• High motivation, willpower or grit. Reps need to be motivated and ready to convert prospects into customers, every single day. Furthermore, they need to handle rejection well and press on. Seasoned reps understand that rejection is part of the game, push through rejection and persevere.
• Product knowledge. Superstar reps have a deep understanding of the products they are selling. This allows them to portray tremendous confidence and enables them to have more meaningful conversations with their leads and prospects. They don’t stop at simply understanding a product; they become experts on the solutions they’re selling.
• Customer connection. They take the time to understand their customer’s pain points and needs in order to help solve their problems. They go beyond simply trying to sell a product or service and are genuinely interested in improving their prospects’ day-to-day. By perfecting listening skills, they can ask pointed questions to allow the prospect to come to their own conclusions about why they need their products.
• Sales process conformity or adaptability. They adhere to the sales process that their company and managers have set forth. Simultaneously, they creatively adapt their approach based on any changes or setbacks they encounter (both environmental and customer-based). They are consistently prospecting, following up and closing deals.
• Time management. The best reps are exceptionally talented at managing their time. They are able to categorize prospects and capitalize on the opportunities that generate high-value for the business. When they aren’t selling, they’re upskilling and prospecting .

Highlighting superstar traits in a sales cover letter

Knowing what sales managers look for in an ideal sales candidate equips you to position your own strengths in a way that makes them stand out in your cover letter.

Therefore, highlight your achievements in a way that aligns with one of these ideal rep qualities.

For example, say that in a previous role you alone increased company-wide customer referrals by 30%. While very impressive, rather than simply listing this as a standalone statistic, tie it into the customer connection quality from the sales superstar list.

The end product may look like this:

• Through excellent listening and conversational skills, I built meaningful customer relationships that stimulated a 30% increase in customer referrals

Here’s a sales cover letter example from an account executive applicant :

• Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business, with over $70,000 worth of merchandise sold in the top-performing quarter at Best Buy.
• Exceptional academic qualifications, including a forthcoming Bachelor of Business Administration in Finance from The George Washington University School of Business.
• Successfully automated and maintained an innovative metrics reporting process for the team's monthly capitalization rates, dramatically increasing capitalization opportunities on a per-project basis at Royal Bank of Canada.
• Effectively prepared a variety of business and personal tax returns for clients using Syntax, filing more than 84 tax returns a day resulting in an additional 34 new clients during the taxation season at MA Consulting.
• Provided expert assistance in auditing and organizing information regarding tax returns.
• Assisted specialists in verifying data and communicating with customers to maintain documentation, running and preparing support documents at Mariner Finance.

He seamlessly intertwines his own achievements with the attributes that make up a top sales performer.

If we take a closer look at the first bullet point, which contains his achievements:

Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business.

Sales superstar strengths:

• Driving business growth through high motivation, willpower and grit. To win Top Sales Consultant two quarters in a row takes serious determination and a will to succeed
• Goal-orientedness. In order to drive sales to such a high level, he must have set exceedingly high goals for himself and made a valiant effort to achieve them

Keeping what hiring managers are looking for front-of-mind can help you tailor your cover letter in a way that lands you an interview.

Pro-tip : Ensure that your cover letter is congruent with your profile on LinkedIn in case the hiring manager examines your credentials further. As LinkedIn’s platform is designed to blend the traditional resume and cover letter (and resume examples) via bios and job experience, it should synchronize with your application.

Sales cover letter examples: How to stand out

When it comes to cover letter examples, sales representatives should consider both quality and format.

There are three essential tactics to follow when creating a cover letter for a sales position:

• Top. Explain why you’re the best candidate for the job (as discussed in the first section)
• Middle. Format your achievements with bullet points to make them pop
• Bottom. Finish strong with a CTA (your contact details with a few words encouraging them to get in touch)

Let’s run through each section in detail with some sales cover letter samples to boot.

Top of the cover letter

Start with a targeted message. Explain why you are the best candidate for this specific position. The more details the better. Avoid sounding overly broad.

If you can find the hiring manager’s name via research, include it. Addressing your cover letter to a specific person adds a personal touch that can pique interest.

The goal is to capture the hiring manager’s attention and convey that you are astutely familiar with the company and brand that you’re applying to work for.

Here’s a cover letter template for the start of your letter:

Dear [NAME], I’m so excited to apply for this job because I’ve followed your company for years. I am very familiar with the mindset required to excel as a sales representative for your brand. I respect your values, mission and goals when it comes to making a global social impact through a meaningful, value-driven platform. I’m incredibly excited about the work that your company does and I believe my previous experience gives me the competitive edge you’re looking for in a rep. As a rep for [PREVIOUS COMPANY], I acquired a dynamic skill set that aligns with your company’s needs. I’m ready to pursue my ultimate dream career and blend my unique skills and accomplishments with something that aligns with my preeminent personal passions.

In this example, the applicant begins with a personalized opener and highlights a specific interest in the company they’re applying to work for.

By showing a specific interest in the company and role, you significantly boost your chances of landing an interview. That’s because personalization helps to bridge the gap between anonymous applicant and cultural fit.

Middle of the cover letter

Transition into your specific achievements and accomplishments in previous positions. As discussed above, align your skills with the strengths and qualities that hiring managers are looking for.

Quantify your achievements and detail specific examples of what you’ve done. Did you hit your sales goals for three consecutive years? Were you awarded the top inside sales rep for two quarters? Now is the time to say it. Use bullet points to make them pop. Go beyond what’s listed in your sales representative resume and add value bombs where applicable.

Here’s a template for the middle of your sales representative cover letter:

Closed deals at a rate 2x higher than company set targets by asking pointed questions based on actively listening to prospects’ needs

Grew customer base by 15% through driven and motivated networking, outreach and follow-ups

Awarded Top Sales Representative for 5 out of the 8 quarters I was employed

Designed a first-rate internal communications strategy that directly boosted pipeline growth by 10% in one year

Consistently drove aggressive YOY sales by 20% over the last 2 years

Created an internal communication skills course for entry-level reps which resulted in an 18% increase in quota attainment

Bolding your numeric achievements is an effective visual strategy. The hiring manager will most likely scan your cover letter and, if impressed by your achievements, will re-read in full.

Bottom of the sales cover letter

Finish with a short paragraph that indicates how you will offer an advantage if hired.

Now is the time to dictate specifically how you will use your aforementioned passion, excitement and achievements to better the company you’re applying to. Again, do your research before applying so that you can align this section with the company’s needs.

The best place to learn about what the company wants from you is the job description itself. The job description should set clear expectations of what the role entails, the daily activities and required experience. It will also tell you a bit about the company.

Allude to the themes in the job description in your final paragraph. This shows that you:

• Read the job description in full
• Conducted follow up research
• Are capable of selling yourself based on the criteria you’ve been given

Here’s a template for the end of your cover letter:

Through working on projects in local communities, I’ve developed a keen interest in connecting with the front-line workers who utilized my [PREVIOUS COMPANY’S] products and services. I’m eager to transfer the critical knowledge I’ve retained from these meaningful experiences to a more global level. Your company has grown at an impressive rate and your business strategy keeps community health and effective global leadership front of mind—two things I respect at the highest of levels. As part of the Sales Team at [YOUR COMPANY], I look forward to learning more about your product, joining a highly motivated and talented team and contributing to your overall growth.

Here, the applicant uses personalization to highlight their company-knowledge, work experience and future goals. They clearly state how they’ll contribute to the company’s growth and help them scale meaningfully. It’s obvious that they’re passionate about what the company does and are ready to take the next step in their career.

Here’s a template for the CTA with easily accessible contact information, which will make it easy for the hiring manager to reach out immediately without wasting valuable time:

Please feel free to contact me if you have any additional questions at [phone number] or [email]. Thank you for your time and consideration.

Kind regards,

[Your Name]

Make sure to end your cover letter with a professional signoff. Match your voice and tone with the company’s style, which you can find in the job description and throughout your research.

For example, if the tone is highly professional use any of the following signatures in your cover letter:

• Best regards
• Kind regards
• Respectfully
• Yours sincerely (if you know the name of the recipient and you open with their name)
• Yours faithfully (if you don’t know their name and you open with “dear sir/madam”)
• If the company’s tone is more laid back, you can use:
• Thank you for your consideration

Avoid using casual phrasing. As a cover letter is a formal correspondence and an opportunity to make a great first impression, casual phrasing can come across as overly friendly and unprofessional.

Do NOT use any of the following signatures in your cover letter:

• Affectionately
• Warm regards
• Take it easy
• Have a great day

The complete cover letter for sales associate

Combining all the sections above, this is what a complete cover letter for sales associate positions could look like.

Dear [NAME], I’m so excited to apply for this job because I’ve followed your company for years. I am very familiar with the mindset required to excel as a sales representative for your brand. I respect your values, mission and goals when it comes to making a global social impact through a meaningful, value-driven platform. I’m incredibly excited about the work that your company does and I believe my previous experience gives me the competitive edge you’re looking for in a rep. As a rep for [PREVIOUS COMPANY], I acquired a dynamic skill set that aligns with your company’s needs. I’m ready to pursue my ultimate dream career and blend my unique skills and accomplishments with something that aligns with my preeminent personal passions. Through working on projects in local communities, I’ve developed a keen interest in connecting with the front-line workers who utilized my [PREVIOUS COMPANY’S] products and services. I’m eager to transfer the critical knowledge I’ve retained from these meaningful experiences to a more global level. Your company has grown at an impressive rate and your business strategy keeps community health and effective global leadership front of mind—two things I respect at the highest of levels. As part of the Sales Team at [YOUR COMPANY], I look forward to learning more about your product, joining a highly motivated and talented team and contributing to your overall growth. Please feel free to contact me if you have any additional questions at [phone number] or [email]. Thank you for your time and consideration. Kind regards, [Your Name]

Final Thoughts

Regardless of the sales position, cover letters that follow the example shown by those above can help you rise above the crowd. A great sales cover letter offers an opportunity to connect with the hiring manager at the company you’re applying to. It’s a chance to stand out from the crowd, showcase your talents and your selling skills.

Use it as a sales platform to sell yourself. Format it in a way that helps the reader easily find your accomplishments and wow them by aligning past achievements with ideal candidate qualities.

Personalize it by researching the company and showcasing excitement for the specific role. Avoid generalizations and discuss details. Read the job description in full, reference its themes throughout and explain exactly why and how you are the right candidate for the job.

While not every hiring manager reads cover letters, you should always put your best effort into writing them. You never know when it will be the breakthrough you need to land an interview and eventually get the job.

Driving business growth

Full access. No credit card needed.

Recommended

Effective sales onboarding: How to get it in 7 steps

Learn how to create a highly effective sales onboarding process in just seven steps and discover what benefits better sales onboarding offers.

How to respond to customer complaints (with 6 templates)

Learn how to deal with customer issues, improve satisfaction and build loyalty with these customer complaints response templates and best practices.

How-to guide essentials: from concept to completion

Learn to create effective how-to guides with clear steps, visuals and tips. From concept to completion, make your guide engaging and valuable.

Sales Manager Cover Letter Examples and Templates for 2024

• Cover Letter Examples
• Cover Letter Text Examples

How To Write a Sales Manager Cover Letter

To write an eye-catching sales manager cover letter, you need to feature accomplishments that demonstrate your leadership capabilities and sales expertise. Emphasize your ability to manage personnel, define high-impact sales strategies, and drive revenue growth. This guide provides cover letter examples and expert tips to help capture the nuances of your sales experience and land that next big job opportunity.

Sales Manager Cover Letter Templates and Examples

• Entry-Level
• Senior-Level

Sales Manager Text-Only Cover Letter Templates and Examples

Kevin Morrison Sales Manager | [email protected] | (123) 456-7890 | San Diego, CA 12345 | LinkedIn

January 1, 2024

Akira Tanaka Senior Hiring Manager Excelsior Technologies (987) 654-3210 [email protected]

Dear Mr. Tanaka:

I’m contacting you regarding the sales manager role with Excelsior Technologies. At Armin IT Solutions, I implemented new sales strategies to expand market penetration and facilitate revenue growth across two territories. This resulted in a 30% increase in sales revenue for 2023. My expertise as a sales leader within the technology industry would be an asset to your team in this position.

Excelsior Technologies’ reputation for delivering innovative information technology (IT) solutions to enterprise businesses draws me to apply for this opportunity. Throughout my career, I’ve managed relationships with multi-million dollar client accounts and achieved retention rates of over 90%. I can help your organization continue to excel based on my previous accomplishments:

• Managed a team of over 15 sales representatives and account executives, provided support during high-level consultations, and identified opportunities to improve performance, resulting in a 40% increase in sales revenue in 2022 and an average close rate of 35%
• Served as the point of contact for escalated client issues, managed stakeholder relationships with multi-million dollar accounts, and improved client retention from 75% to 90%
• Coordinated with the sales director to implement new sales strategies, expand market penetration, and facilitate revenue growth across two territories

I would like to schedule an interview to tell you more about how my expertise in sales strategy can help Excelsior Technologies continue to improve its position within the global market. You may contact me via phone or email for any questions you may have about my background. I appreciate your time and consideration.

Best regards,

Kevin Morrison

_________________________________________________________________________________

Jennifer Greene Sales Manager | [email protected] | (123) 456-7890 | Philadelphia, PA 12345 | LinkedIn

Celia Alvarez Senior Hiring Manager Northeast HVAC Solutions (987) 654-3210 [email protected]

Dear Ms. Alvarez:

I’m reaching out about the sales manager position with Northeast HVAC Solutions on LinkedIn. As you can see from my attached resume, I have a proven track record of managing, coaching, and developing high-performance sales teams to exceed revenue goals. I can achieve similar results for your organization in the sales manager role.

Northeast HVAC Solutions’ reputation for customer success is what interests me in joining your team. At Cadence HVAC Co., I led continuous improvement initiatives and successfully increased client satisfaction from 80% to 93%. I’m the ideal fit for this opportunity based on my career achievements:

• Managed and built a team of over 40 sales representatives and account executives, coordinated the sales process for commercial HVAC equipment, and implemented new sales incentives
• Coordinated cross-functionally with the marketing department to align quarterly sales campaigns with overarching marketing strategy, resulting in a 10% increase in sales conversions
• Achieved 130% of annual sales quota and generated over $25 million in annual revenue

I hope to speak with you further regarding how my sales management experience within the HVAC industry could be an asset to your team. Feel free to contact me via phone or email at your convenience. Thank you for your time and consideration.

Jennifer Greene

Yaling Zhang Sales Manager | [email protected] | (123) 456-7890 | Birmingham, AL 12345 | LinkedIn

Lori Taylor Senior Hiring Manager Wyndham (987) 654-3210 loritaylor@wyndamhotels&resorts.com

Dear Ms. Taylor:

I’m interested in applying for the sales manager position with Wyndham Hotels & Resorts. With over 12 years of sales experience, I’ve successfully developed new account-based sales and marketing strategies for a premiere hotel with over 400 rooms. This resulted in over $2 million in new business over three years. My knowledge of the hospitality industry will allow me to excel in this role.

Wyndham Hotel & Resorts’ reputation as a top-five luxury hotel brand is what draws me to apply for this position. As a sales manager with Hotel Indigo, I drove a large-scale rebranding initiative to revitalize the brand’s image and drive new bookings by over 20%. I can create value for your team based on my previous successes:

• Developed and implemented a new account-based sales and marketing strategy for a premiere hotel with over 400 rooms. This resulted in over $2 million in new business over three years
• Oversaw a team of more than 30 hotel representatives, delivered training on guest relations and upselling techniques, and improved sales revenue for add-on services by 25%
• Coordinated with marketing teams and executive leadership to support a large-scale rebranding initiative, contributing to a 20% increase in bookings in 2022

I would like to schedule an interview to discuss how my sales experience in hospitality can drive positive business outcomes for your organization. Feel free to contact me via phone or email at your convenience. I appreciate your time and consideration.

Yaling Zhang

To write a great sales manager cover letter that stands out in today’s competitive job market , you need the right pitch. Focusing on your previous success using metrics, monetary figures, and data is essential, but it’s also important to note the nuances of your sales background. What truly makes you unique as a manager or sales strategist? How can you leverage your expertise to generate results for the company you’re targeting? By answering these questions, you’ll have everything you need to build a winning sales manager cover letter.

1. Contact information and salutation

List all essential contact information at the top of your sales manager cover letter, including your name, phone number, email, and LinkedIn URL. Greet the hiring manager by name — Mr. or Ms. [Last Name]. If you can’t find the hiring manager’s name, use a variation of “Dear Hiring Manager.” Avoid using salutations such as “To Whom It May Concern,” as these types of greetings are less personal and widely considered outdated.

2. Introduction

Grab the attention of potential employers with a powerful introduction at the top of your sales manager cover letter. Emphasize your years of experience in sales and anchor your opening paragraph with a stunning achievement backed by a strong metric or monetary figure. This will draw the hiring manager in and entice them to explore your sales background more thoroughly.

Notice how in the example below, the applicant explores the innovative strategies they’ve employed throughout their sales career. Technology is a highly competitive market and often difficult to penetrate. This context makes the 30% increase in revenue even more impressive and adds a dynamic element to their sales manager cover letter.

I’m interested in applying for the sales manager role with Excelsior Technologies. During my time with Armin IT Solutions, I implemented new sales strategies to expand market penetration and facilitate revenue growth across two territories, resulting in a 30% increase in sales revenue for 2023. My expertise as a sales leader within the technology industry would be an asset to your team in this position.

3. Body paragraphs

Continue to describe your most compelling career achievements and qualifications in the body paragraphs of your sales manager cover letter. Start by mentioning something specific about the company’s reputation, products, or culture and why you’re interested in joining their team. Focus on your ability to manage sales teams, develop new strategies, and drive revenue growth.

In the example below, the candidate provides an impactful overview of their sales career. In addition to featuring powerful numbers and strong leadership capabilities, they also draw attention to their expertise in marketing. A brand’s image is inextricably linked to sales, which is why this rebranding initiative is such an important part of their story to highlight. By exploring the nuances of your professional experience, you can greatly enhance the impact of your sales manager cover letter.

Wyndham Hotel & Resorts’ reputation as a top-five luxury hotel brand draws me to apply for this position. As a sales manager with Hotel Indigo, I drove a large-scale rebranding initiative to revitalize the brand’s image and drive new bookings by over 20%. I can create value for your team based on my previous successes:

• Developed and implemented a new account-based sales and marketing strategy for a premiere hotel with over 400 rooms, resulting in over $2 million in new business over three years

4. Sales manager skills and qualifications

Hiring managers aren’t interested in reading through a long list of skills on your sales manager cover letter. They want to see how you’ve successfully applied these skill sets to generate revenue throughout your career. As you build your content, carefully integrate keywords from the job description into your paragraphs. Below are various key skills to consider adding to your sales manager cover letter:

5. Closing section

Close out your pitch with a call to action (CTA) in the final paragraph of your sales manager cover letter. Reinforce how your expertise in people management and sales strategy can create value for potential employers. Be sure to thank the hiring manager for their time and consideration in the last sentence.

Sales Manager Cover Letter Tips

1. quantify your sales experience.

Incorporating hard numbers, metrics, and monetary figures is essential for any sales-related cover letter. Quantifying your achievements sends a clear message to potential employers that you have a proven track record of success as a sales professional. That said, it’s important to be tactical in terms of how you feature numbers and data. For example, at a larger company, you might emphasize revenue growth using a monetary figure. If you have experience in a smaller organization where the figure might not look as impressive, it might be better to focus on quota attainment instead.

2. Feature your leadership and people management skills

As a sales manager, you’ll often be tasked with managing, leading, and developing personnel. Hiring managers want to see you can communicate effectively with sales staff, cross-functional teams, and client stakeholders. In the example below, the candidate displays these different facets of their leadership background using tangible achievements from their career:

• Managed a team of more than 15 sales representatives and account executives, provided support during high-level consultations, and identified opportunities to improve performance, resulting in a 40% increase in sales revenue in 2022 and an average close rate of 35%

3. Highlight your industry knowledge

Having a comprehensive understanding of both the product and market is essential for driving sales conversions. A broad industry knowledge allows you to make a much stronger case for why customers should adopt your products or services. In the example below, the candidate demonstrates a strong background in hospitality. This may differentiate them from other applicants when pursuing sales manager roles in this industry:

I’m interested in applying for the sales manager position with Wyndham Hotels & Resorts. With over 12 years of sales experience, I’ve successfully developed new account-based sales and marketing strategies for a premiere hotel with more than 400 rooms. This resulted in over $2 million in new business over three years. My knowledge of the hospitality industry will allow me to excel in this role.

Sales Manager Cover Letter FAQs

Why should i include a sales manager cover letter -.

Although a cover letter won’t be required for every job you apply for, submitting one can help bolster the strength of your application. Crafting a custom cover letter for each company speaks to both your professionalism and genuine enthusiasm for the opportunity. This small personal touch is sometimes all it takes to make a lasting impression on the hiring manager.

How do I make my cover letter stand out? -

To grab the attention of potential employers with your cover letter, emphasize your unique sales approach coupled with powerful metrics and strong numbers. Highlight your ability to interface effectively with clients, communicate value propositions, and enhance the performance of sales teams. Demonstrate the value you can bring to their organizations.

How long should my cover letter be? -

It’s generally advised to keep your cover letter concise and focused, limited to no more than three or four paragraphs. This ensures the hiring manager’s attention is fixed on your most notable contributions and achievements from your sales career. If you include too much information and vague details, the reader may become disinterested before they’ve engaged with your content.

Craft a new cover letter in minutes

Get the attention of hiring managers with a cover letter tailored to every job application.

Frank Hackett

Certified Professional Resume Writer (CPRW)

Frank Hackett is a professional resume writer and career consultant with over eight years of experience. As the lead editor at a boutique career consulting firm, Frank developed an innovative approach to resume writing that empowers job seekers to tell their professional stories. His approach involves creating accomplishment-driven documents that balance keyword optimization with personal branding. Frank is a Certified Professional Resume Writer (CPRW) with the Professional Association of Resume Writers and Career Coaches (PAWRCC).

Check Out Related Examples

Regional Sales Manager Cover Letter Examples and Templates

Sales Cover Letter Examples and Templates

Sales Director Cover Letter Examples and Templates

Build a resume to enhance your career.

• How To Organize Your Job Search Learn More
• Top 10 Soft Skills Employers Love Learn More
• Marketing Manager Resume Examples and Templates Learn More
• Social Media Manager Resume Examples and Templates Learn More

Essential Guides for Your Job Search

• How to Write a Resume Learn More
• How to Write a Cover Letter Learn More
• Thank You Note Examples Learn More
• Resignation Letter Examples Learn More

Professional Sales And Marketing Manager Cover Letter Examples for 2024

Your sales and marketing manager cover letter must showcase your ability to lead and inspire a team. Demonstrate a proven track record in driving growth and meeting targets. Highlight your expertise in developing strategies and your capacity to analyze market trends. Show them innovative approaches you've used to capture new business opportunities.

Cover Letter Guide

Sales And Marketing Manager Cover Letter Sample

Cover Letter Format

Cover Letter Salutation

Cover Letter Introduction

Cover Letter Body

Cover Letter Closing

No Experience Sales And Marketing Manager Cover Letter

Key Takeaways

Embarking on your job hunt, you've probably realized a sales and marketing manager cover letter is your golden ticket to standing out. It's tempting to regurgitate your resume, but your cover letter should weave a compelling narrative around your proudest professional moment instead. Striking a balance between formality and originality, all while avoiding overused clichés, can be tricky. And remember, brevity is key—your impactful story must fit on one page. Let's learn how to craft a cover letter that captivates without overwhelming.

• Introduce your profile to catch recruiters' attention;
• Use professional templates and examples to make sure your sales and marketing manager cover letter follows the best industry standards;
• Settle on your most story-worthy achievement to shine a light on what makes your application unique;
• Write a sales and marketing manager cover letter, even when you lack professional experience.

Ready to start with the basics: upload your resume to Enhancv's AI, below, to see the sales and marketing manager cover letter it would write for you.

If the sales and marketing manager isn't exactly the one you're looking for we have a plethora of cover letter examples for jobs like this one:

• Sales Marketing Manager resume guide and example
• Sales Associate cover letter example
• Account Manager cover letter example
• Sales Development Manager cover letter example
• Sales Lead cover letter example
• Walmart cover letter example
• Furniture Sales cover letter example
• Clothing Store cover letter example
• Sales Advisor cover letter example
• Pharmaceutical Sales cover letter example
• Travel Consultant cover letter example

Sales And Marketing Manager cover letter example

Olivia Davis

New York City, NY

+1-(234)-555-1234

[email protected]

• Highlighting specific, quantifiable achievements in previous roles, such as the "150% uplift" in lead generation, which provides concrete evidence of success and capabilities.
• Aligning past experience with the prospective company's vision and values, such as innovation in payment solutions, to show how past work directly correlates with the future goals of the new company.
• Demonstrating leadership by mentioning the lead of a robust team, which is crucial for a managerial position as it showcases the ability to drive performance and motivate a team.
• Expressing knowledge and analysis of market trends, which is important in sales roles to tailor campaigns and increase market share.

Structuring and formatting your sales and marketing manager cover letter

Here's what the structure of your sales and marketing manager cover letter should include:

• Header (with your name, the position you're applying for, and the date);
• Salutation (or greeting);
• Introductory paragraph (or your opening statement);
• Body paragraph (or further proof of your experience);
• Closing paragraph (with a call to action);
• Signature (that is optional).

Use the same font for your sales and marketing manager resume and cover letter - modern fonts like Lato and Rubik would help you stand out.

Your sales and marketing manager cover letter should be single-spaced and have a one-inch margins - this format is automatically set up in our cover letter templates and our cover letter builder .

When submitting your cover letter, always ensure it's in PDF, as this format keeps the information intact (and the quality of your document stays the same).

On one final note - the Applicant Tracker System (ATS or the software that is sometimes used to initially assess your application) won't read your sales and marketing manager cover letter.

The top sections on a sales and marketing manager cover letter

• Header: Include your name, professional contact information, and the date to ensure the recruiter knows who you are and how to reach you, as well as providing the context of timing for your application.
• Greeting: Address the hiring manager by name if possible, to personalize your application and demonstrate your attention to detail, which is crucial in sales and marketing roles.
• Opening Paragraph: Start with a strong hook and clearly state the position you're applying for, highlighting your enthusiasm for the role and the company to show that you're a motivated candidate who has done their research.
• Body: In one or two paragraphs, outline your relevant experience, key achievements in previous sales and marketing roles, and specific skills that align with the job description, using metrics when possible to quantify your success.
• Closing: Conclude with a call to action encouraging the recruiter to contact you for an interview, reiterate your excitement about the opportunity, and thank them for considering your application, which reflects good sales etiquette by effectively 'closing the deal'.

Key qualities recruiters search for in a candidate’s cover letter

• Strong strategic thinking: To identify market trends and craft effective sales strategies.
• Proven track record in sales: Demonstrates the ability to convert leads into customers and meet targets.
• Excellent communication skills: To articulate value propositions and negotiate deals effectively.
• Leadership and team management: To inspire and guide sales teams towards achieving goals.
• In-depth knowledge of marketing principles and digital marketing tools: To optimize campaigns and create synergy between sales and marketing efforts.
• Analytical skills to interpret sales data and market research: To make informed decisions and improve sales performance.

How to greet recruiters in your sales and marketing manager cover letter salutation

As the saying goes, "You never get a second chance to make a first impression."

Write your sales and marketing manager cover letter salutation to be more personalized to the actual hiring manager, who is set to assess your profile by:

• greeting them on a first-name basis, if you have previously communicated with them (e.g. "Dear Sam,");
• using their last name, if you have more formal communication or haven't spoken to them (e.g. "Dear Mr. Harrows" or "Dear Ms. Marshall");
• writing "Dear HR Team" or "Dear Hiring Manager", if you have no clue about who's recruiting for the role.

Search on LinkedIn, Google, or the company website to find information as to the recruiter's name.

In any case, avoid the impersonal "Dear Sir or Madam".

List of salutations you can use

• Dear Hiring Manager,
• Dear [Company Name] Team,
• Dear [Department Name] Director,
• Dear Mr./Ms. [Last Name],
• Dear [Job Title] Search Committee,
• Dear [First Name] [Last Name],

Introducing your profile to catch recruiters' attention in no more than two sentences

The introduction of your sales and marketing manager cover letter is a whole Catch 22 .

You have an allocated space of no more than just a paragraph (of up to two sentences). With your introduction, you have to stand out and show why you're the best candidate out there.

Set out on a journey with your sales and marketing manager cover letter by focusing on why you're passionate about the job. Match your personal skills and interests to the role.

Another option for your sales and marketing manager cover letter introduction is to show you're the ideal candidate. Write about how your achievements and skills are precisely what the company is looking for.

However you decide to start your sales and marketing manager cover letter, always remember to write about the value you'd bring about. Making it both tangible (with your metrics of success) and highly sought out.

The middle or body of your sales and marketing manager cover letter body: a great instrument to tell a story

Now that you've set the right tone with the greeting and introduction of your sales and marketing manager cover letter, it's time to get down to business .

Hear us out, the body of your sales and marketing manager cover letter is the best storytelling instrument you have, in your job-hunting arsenal.

Writing the next three to six paragraphs, take the time to reassess the advert to discover job-crucial requirements.

Next, choose one accomplishment that covers those key skills and talents.

Use precisely that achievement to tell an exciting story of how you match the ideal candidate profile.

In the undertones of your story or sales and marketing manager cover letter body, hint at the difference you'd make and sell your application as the perfect one for the job.

Finishing off your sales and marketing manager cover letter with what matters most

So far, you've done a fantastic job in tailoring your sales and marketing manager cover letter for the role and recruiter.

Your final opportunity to make a good impression is your closing paragraph.

And, no, a "Sincerely yours" just won't do, as it sounds too vague and impersonal.

End your sales and marketing manager cover letter with the future in mind.

So, if you get this opportunity, what do you plan to achieve? Be as specific, as possible, of what value you'd bring to the organization.

You could also thank recruiters for their interest in your profile and prompt for follow-up actions (and organizing your first interview).

Lacking experience: here's how to write your sales and marketing manager cover letter

As a candidate with no experience, it's important to be honest from the get-go of your application .

Use your sales and marketing manager cover letter to sell your unique talents. Choose an accomplishment from your academic background or your volunteer work to show the skills that are relevant to the role.

Focus on your career objectives and how you see the job to align with them. Be specific and, at the same time, realistic about where you picture yourself in five years.

Key takeaways

We hope this sales and marketing manager cover letter writing guide has shown you how to:

• Format your sales and marketing manager cover letter with the mandatory sections (e.g. header, greeting, intro, body, and closing) and select the right font (P.S. It should be the same as the one you've used for your resume);
• Substitute your lack of professional experience with your most noteworthy achievement, outside of work, or your dreams and passions;
• Ensure recruiters have a more personalized experience by tailoring your cover letter not just to the role, but to them (e.g. writing their first/last name in the salutation, etc.);
• Introducing your biggest achievement and the skills it has taught you in your sales and marketing manager cover letter body;
• Write no more than two sentences in your sales and marketing manager cover letter introduction to set the right tone from the get-go.

Cover letter examples by industry

AI cover letter writer, powered by ChatGPT

Enhancv harnesses the capabilities of ChatGPT to provide a streamlined interface designed specifically focused on composing a compelling cover letter without the hassle of thinking about formatting and wording.

• Content tailored to the job posting you're applying for
• ChatGPT model specifically trained by Enhancv
• Lightning-fast responses

How To Answer The “Why Do You Want To Be A Manager?” Interview Question

My successful product manager resume for microsoft, star interview questions, sure-fire zoom interview tips to ace your online interview, navigating internal job applications: tips for communicating with your current boss, how to answer "are you a risk taker" interview question.

• Create Resume
• Terms of Service
• Privacy Policy
• Cookie Preferences
• Resume Examples
• Resume Templates
• AI Resume Builder
• Resume Summary Generator
• Resume Formats
• Resume Checker
• Resume Skills
• How to Write a Resume
• Modern Resume Templates
• Simple Resume Templates
• Cover Letter Builder
• Cover Letter Examples
• Cover Letter Templates
• Cover Letter Formats
• How to Write a Cover Letter
• Resume Guides
• Cover Letter Guides
• Job Interview Guides
• Job Interview Questions
• Career Resources
• Meet our customers
• Career resources
• English (UK)
• French (FR)
• German (DE)
• Spanish (ES)
• Swedish (SE)

© 2024 . All rights reserved.

Made with love by people who care.

Build my resume

• Build a better resume in minutes
• Resume examples
• 2,000+ examples that work in 2024
• Resume templates
• Free templates for all levels
• Cover letters
• Cover letter generator
• It's like magic, we promise
• Cover letter examples
• Free downloads in Word & Docs

5 Marketing Cover Letter Examples That Worked in 2024

• Marketing Cover Letter
• Marketing Coordinator
• Marketing Intern
• Marketing Assistant
• Marketing Director
• Write Your Marketing Cover Letter

You’re a promotional wiz. Target markets are identified, sales campaigns are created, and conversion rates are increased successfully with you on the job. 

But does your cover letter complement your marketing resume and help you convert job leads into interviews?

You thrive when writing promotional copy, so all you need is a push in the right direction when writing a great cover letter and really grab a hiring manager’s attention. You can use our marketing cover letter examples as templates or our free cover letter builder for success in your job hunt.

Marketing Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Copy this text for your Marketing cover letter!

123 Fictional Avenue New York City, NY 76208 (123) 456-7890

June 15, 2023

Hiroshi Suzuki The New York Times 123 Fictional Lane New York City, NY 76208

Dear Mr. Suzuki:

With over 5 years of diverse experience in marketing, I am enthusiastic about using my skill set at The New York Times to propel the brand to new heights. With a passion for journalism and a history of proven growth in engagement metrics, I am eager to contribute my experience to foster meaningful connections with The New York Times’ readership.

At my previous position with Newsday, I spearheaded the optimization of web content, which resulted in a 36% increase in organic traffic within six months. Additionally, my hands-on experience with Moz SEO tools was instrumental in enhancing our website’s visibility. I managed and executed email marketing campaigns that boosted our subscriber engagement rate by 18%. And I created and edited video content using Adobe Premiere Pro, leading to a 24% rise in social media shares.

Furthermore, I’ve consistently relied on data to drive my social media campaigns. For instance, by streamlining content and implementing targeted ads, I was able to increase the click-through rate by 17%. Proficiency in Google Ads enabled me to create cost-effective, high-impact campaigns.

At The New York Times, my vision is to combine cutting-edge marketing strategies with captivating storytelling. With an ability to craft engaging content across various platforms and leverage data to make the most of marketing, I’m confident I’m a perfect match for your publication’s innovative spirit.

Thank you for considering me for this prestigious role. I am excited about the possibility of contributing to The New York Times and would welcome the opportunity to further discuss how I can bring value to your team. Please don’t hesitate to contact me if you would like any additional information.

Enclosures: Resume Portfolio Google Ads Certification Moz SEO Certification

Why this cover letter works

• Your marketing cover letter will be successful when you show how your experience with web content optimization, email marketing campaigns, and social media targeting addresses the requirements associated with a media publication role.

Level up your cover letter game

Relax! We’ll do the heavy lifting to write your cover letter in seconds.

Marketing Coordinator Cover Letter Example

Copy this text for your Marketing Coordinator cover letter!

123 Fictional Avenue Phoenix, AZ 76208 (123) 456-7890

Anika Sharma GoDaddy 123 Fictional Lane Phoenix, AZ 76208

Dear Ms. Sharma:

As an admirer of GoDaddy’s impressive achievements in empowering entrepreneurs and businesses through cutting-edge web services, I’m thrilled to apply for the marketing coordinator position. GoDaddy’s commitment to customer-centric innovation resonates deeply with me.

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%.

Additionally, my expertise in SEO has been instrumental in enhancing online visibility for various projects. Through keyword optimization, on-page SEO adjustments, and building backlink profiles, I’ve successfully increased organic search traffic for clients across multiple industries.

I’m also adept with CMS platforms, such as WordPress and Joomla, which has enabled me to efficiently create, edit, and publish web content that is both engaging and optimized for search engines.

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team.

Luna Torres

• Harness the power of metrics in your cover letter to further illustrate your tangible success as a marketing coordinator skilled in tools like CMS platforms, Joomla, and SEO.

Marketing Intern Cover Letter Example

Copy this text for your Marketing Intern cover letter!

123 Fictional Avenue Houston, TX 76208 (123) 456-7890

Felipe Santos Chevron 123 Fictional Lane Houston, TX 76208

Dear Mr. Santos:

The moment I saw the opening for a marketing intern at Chevron, I felt compelled to apply. As an ardent supporter of sustainable energy practices, I’ve always admired Chevron’s commitment to integrating advanced technologies for cleaner energy solutions. It’s exciting to think of contributing to a company that is not just an industry giant, but also an innovator.

As a marketing student at Texas Southern University, I’ve developed skills essential for a modern marketing professional. One of my proudest achievements was developing and managing an email marketing campaign for our university’s sustainability fair. I designed a series of emails that reached over 5,000 students and faculty members, contributing to a 34% increase in attendance.

In addition to my experience with email marketing, I possess a strong understanding of data analytics. Through Google Analytics, I have successfully monitored and analyzed user engagement in various campaigns. For instance, in a recent project, I employed Google Ads to generate a PPC campaign for a local non-profit.

I’m also adept at leveraging advertising platforms like Facebook Ads Manager to maximize outreach. For my university’s Entrepreneurship Club, I set up a campaign to promote a networking event, resulting in a 42% increase in participant sign-ups.

At Chevron, I aspire to apply my marketing skills to contribute to the company’s goals and further its mission. I’m particularly drawn to Chevron’s dedication to innovation and sustainability. Thank you for considering my application.

Matias Suarez

• Can you connect personal passion (think: passion for sustainable energy practices) with a company’s mission (think: Chevron’s mission of sustainability)?
• Reinforce this connection in your closer to reaffirm alignment with the company’s mission and eagerness to contribute to its goals.

Marketing Assistant Cover Letter Example

Copy this text for your Marketing Assistant cover letter!

123 Fictional Avenue Sacramento, CA 95814 (123) 456-7890

December 12, 2023

David King Blue Diamond Growers 123 Fictional Lane Sacramento, CA 95814

Dear Mr. King:

Blue Diamond Growers first caught my attention when I learned about the Homegrown Goodness Tour, an ingenious marketing move that beautifully bridges your products with local culture. As someone who has been stirring the pot of innovative content creations and social media strategies in the backdrop of Sacramento, CA, I believe I can help Blue Diamond Growers capture its audience on the next leg of its journey.

Previously, at AdInfusion, I played a key role as the social media specialist, where we aimed to boost our clients’ digital foothold. Through my use of various analytics platforms, including Google Analytics, we achieved an average increase in social media traffic of 38%. I also introduced email marketing, which resulted in a 22% increased conversion rate across all our campaigns.

Simultaneously, as the content creation coordinator at JP Marketing, I had the opportunity to craft compelling narratives for our clients, specifically in the food and beverages industry. Here, I used social media management tools to increase brand engagement by 37% within the first three months—a tremendous testament to our hard work and inventiveness.

Embarking on my professional journey at Lennar, I initially embraced the role of a marketing assistant. Here, I applied my acquired knowledge and innate abilities to tackle significant strategic marketing challenges with fresh and distinctive solutions. A noteworthy example includes utilizing targeted email marketing to enhance Lennar’s customer retention by 33% while simultaneously decreasing marketing expenditure by 7%.

I’m thrilled about the prospect of joining Blue Diamond Growers on its tour and can’t wait to curate catchy content, captivate the crowd with email strategies, and crystalize the impact of your campaigns using data-driven insights. Thanks for considering my application. I would love to chat further about this marketing assistant role.

• Notice how Leo highlights his past interaction with Blue Diamond Growers during their Homegrown Goodness Tour? Why not use such associated memories or personal experiences with the hiring company’s products or initiatives to add a unique twist to your masterpiece?

Marketing Director Cover Letter Example

Copy this text for your Marketing Director cover letter!

123 Fictional Avenue Portland, OR 33101 (123) 456-7890

Sofia Allen Royal Caribbean Cruises 123 Fictional Lane Portland, OR 33101

Dear Ms. Allen:

A knack for identifying market trends, an enthusiasm for crafting innovative strategies, and a background in data analytics have fueled my passion for taking on marketing challenges and propelling brands to new heights. This is an invitation for us to collaborate and harness my marketing expertise to achieve Royal Caribbean Cruises’ ambitious goals.

For the past three years, I’ve led digital marketing initiatives at Mirador. It was here I strategically tapped into data analytics, supervising the launch of a novel multichannel marketing campaign that boosted the conversion rate by a striking 24%. This initiative, which reached an audience of 11,500+ customers, not only delivered significant revenue growth but also enhanced customer engagement rates.

Before Mirador, I harnessed the power of social media advertising at Zapproved. Merging proficiency in Google AdWords and Facebook Ads Manager with my passion for creative problem-solving, I significantly amplified TripAdvisor’s social media presence. The effective use of these tools led to the creation of engaging ad campaigns that drove a dramatic 53% increase in CTR and a 33% increase in ad engagements over nine months.

I started my professional journey at Acquia, where I utilized content marketing to simplify complex software solutions for customers. Through crafting SEO-optimized educational blog posts and videos, my team and I were able to increase organic website traffic by 19% in the first quarter alone.

The dynamic and innovative culture at Royal Caribbean Cruises deeply resonates with me. As someone who thrives in deciphering consumer behavior, crafting compelling narratives, and mentoring teams toward enhanced performance, I’m enthused to explore how I can contribute to your esteemed brand as marketing director. Thank you for considering my application.

Elena Volkov

• Did you lead a marketing team to spend less yet reap more? Do you recount that workplace where you nurtured marketing rookies into champions? Turn these episodes of success into a compelling tale that will have the hiring manager root for you, envisioning you replicating the success in their company.

Related cover letter examples

• Business analyst
• Social media manager
• Data analyst
• Product manager

Harness Your Skills for the Perfect Marketing Cover Letter

When creating a marketing campaign, you understand the importance of tailoring your message to the brand’s target market. The same is true for your cover letter. 

Every company markets its products and services in varying ways. One company may focus on social media marketing, whereas another wants to boost its email marketing efforts. Therefore, the skills and values you emphasize here should be customized for each company.

Engage employers instantly with your greeting and intro 

You’re used to grabbing attention in ads within the first few sentences to get readers interested in your offer. The same is true for your cover letter. You want to grab attention right away. 

First, you want to address someone by name, if possible. Some companies will list a contact person in the job description , or you could try to find the hiring manager’s name on the company website or LinkedIn. It’s the same as how using someone’s name in an email marketing subject line makes it feel more personal and engaging. Otherwise, “Dear [name of company] hiring team,” can work well too.

The next step is connecting with the company’s mission or needs, just like you’d connect with a customer’s pain points or ideals in promotional content. For instance, if the company emphasizes environmentally-friendly products or team culture, you could try to highlight those aspects. 

Just like customers don’t like generic ads with irrelevant information, hiring managers won’t like your opening if it reads like the one below. 

You’re not selling your skills with this one!

I’m writing to apply for the marketing position at your company. I have a few years of experience in marketing and have been quite good at it. The position appeals to me and is one I’d like to fill, and your company sounds like a pleasant place to work.

A better idea is to connect with the company and make your opening feel specific to their needs, just like you’d do for everyone in your marketing campaign’s target audience. The example below perfectly connects with GoDaddy’s focus on customer-centric innovation and cutting-edge web services. 

Use an opener aligned with the company’s vision! 

Dear Ms. Sharma,

Emphasize achievements in your marketing cover letter body

In any marketing message, you know it’s essential to share the facts about what a product or service can help a customer achieve. You want to do the same with your abilities in a cover letter. 

Leaning on marketing metrics from previous achievements is a great way to stand out. Consider metrics like engagement or click-through rates that many companies will focus on. 

Additionally, tailor what you put in the body to the company’s needs to better connect with each specific marketing role. For instance, if you’ll be focused on SEO, sharing how you boosted organic traffic by 59% using keyword research tools like Semrush would be a great idea.

A good body paragraph optimized with relevant marketing metrics

With over 6 years of experience in digital marketing, I have honed my skills in connecting with audiences and optimizing web content. While working as a marketing coordinator at Carvana, I led a social media campaign that increased our follower base by 44% within six months and boosted engagement rates by 32%. 

Seal the deal with a strong closing for your marketing cover letter

As you end your cover letter, think about how you would close out a sales call. You’d want to summarize the key information you covered and end with a CTA. 

Do the same for your cover letter, but remember you’re not going for a hard sell. A light CTA like “I look forward to hearing from you soon” is the right level of persuasion to aim for here. 

Additionally, just like you’d want to thank a customer for their time, saying thank you somewhere in the closing or sign-off is a good idea. 

What you don’t want to do is have a closer like the one below that shares the wrong personal information and doesn’t relate to the company or specifics of the marketing position at all.

Providing the wrong information here! 

Thanks for considering my application.

I can start immediately since I’m currently unemployed and I’m really keen to get this job. I hope you choose me for the marketing position.

Instead, aim for a closer like the one below that reconnects with GoDaddy’s mission of providing excellent web services and finishes with a nice CTA, as you would do with any of your marketing messages. 

A CTA-infused closer for success!

I am excited about the opportunity to leverage my skills to further GoDaddy’s mission of providing excellent web services. Thank you for considering my application. I look forward to discussing how I can be a valuable asset to the GoDaddy team. 

Sincerely, 

Marketing Cover Letter Mistakes to Avoid

• The last thing you want to spotlight in your marketing cover letter is a poor knowledge of market trends! Demonstrate key knowledge about your target market (the company you’re applying to) by appealing to their vision. You can find more info on their organizational values or how you can help solve current obstacles by doing some research. Find their website, and definitely revisit the original job listing to see what the role emphasizes so you know what to reflect in your marketing cover letter.
• This tip goes hand-in-hand with staying on top of trends and lingo that apply to your dream job’s target market. Right now, your target audience is the recruiter or hiring manager who’s reading your cover letter! So seize the chance to appeal to them by name—not the dreaded sir or madam —you’ll make a much better impression.
• While writing your cover letter, demonstrate your marketing knowledge by getting super specific about company needs. (This will be your job once you nail that interview, after all!) You want to offer up key examples of how you can better the organization and contribute to their team. For instance, discuss specific SEO tools, such as Ahrefs or SEO Testing, to provide memorable context for accomplishments that align with the company’s current goals.
• You don’t want to send out a promotional email or make a social media post only to discover a typo you previously overlooked! And you definitely don’t want to do this with your cover letter, either. It’s well worth your time to proofread, especially if you used ChatGPT for your cover letter , just in case you left out a comma or misspelled an important keyword.
• Marketing is all about results! How are your customer acquisition and retention rates? Has your work resulted in a measurable increase in star ratings on Google Reviews? Look for numerical, quantifiable metrics for the positive impact you’ve made with your knowledge of Adobe software and Google Suite.

Your cover letter shouldn’t go over one page. The optimal word count is somewhere between 300-500 words. This allows you enough room to provide details about your market analysis and campaign strategizing abilities while keeping it highly specific to each job’s needs. 

Candidates without much experience will want to pull from what they gained through education, transferable skills like customer service, and passion for each position. For instance, you could talk about your passion for creating a great customer experience and how your consumer behavior courses provided you with the skills needed to achieve that. 

Choosing the right tone is similar to choosing your brand’s voice for a specific target market. Analyze how the company speaks in the job description and try to match their levels of energy and formality as best as possible. 

Entry Level Sales Rep Cover Letter No Experience: Sample & How to Write

Unlock the doors to a successful sales career, regardless of your experience level! Are you ready to make a bold statement with your cover letter and land that dream entry-level sales job? Look no further! This page is your ultimate resource for crafting an irresistible cover letter without any prior sales experience.

In a competitive job market, standing out from the crowd is vital. That’s why we’ve carefully curated a foolproof guide to help you write an attention-grabbing cover letter that instantly captivates hiring managers. Don’t let your lack of experience hold you back – we’ll show you how to highlight your exceptional qualities and sell yourself as the perfect candidate.

Through our comprehensive sample cover letter, you’ll discover the secrets to showcasing your transferable skills, passion, and eagerness to excel in the challenging world of sales. With our step-by-step instructions, you’ll gain the confidence needed to craft a powerful narrative that resonates with employers and makes them eager to know more.

Whether you’re a recent graduate seeking your first sales gig or a career changer ready to dive into the exciting realm of sales, we’ve got you covered. Get ready to unlock your potential, soar above the competition, and land that entry-level sales role you’ve always dreamed of. It’s time to embrace the possibilities and embark on an exhilarating sales journey!

Sales Rep No Experience Cover Letter Sample

John Doe 3 Jackson Street New Jersey, NJ 05874 (000) 145-7452 [Your Email]

November 26, 2023

Ms. Aliza Smith Hiring Manager ABC Company 2990 Sample Street Atlantic City, NJ 10258

Dear Ms. Smith:

I am writing to express my enthusiasm for the Entry Level Sales Representative position at your esteemed company. I strongly believe that my passion, drive, and determination make me an ideal candidate for this role.

I have always been captivated by the world of sales and the art of building relationships. My educational background in Business Administration, combined with my relentless work ethic, has prepared me to excel in a sales environment. In my coursework, I have gained a strong understanding of marketing strategies, consumer behavior, and effective communication techniques.

Through various extracurricular activities and personal endeavors, I have honed my interpersonal skills. Whether it was organizing and leading group projects at university or volunteering for local charities, I have consistently demonstrated my ability to connect with others and influence them positively.

My genuine passion for sales, coupled with my natural ability to empathize and understand people’s needs, enables me to approach challenges with creativity and determination. I am a quick learner, eager to absorb new information and continuously improve my skills.

I understand that starting as an entry-level sales representative requires dedication and persistence, and I am prepared to invest the necessary time and effort to succeed. I believe that with my strong work ethic, adaptability, and unwavering motivation, I can quickly become an asset to your sales team.

Thank you for considering my application. I would greatly appreciate the opportunity to discuss in person how my skills and enthusiasm align with your company’s values and objectives. Attached is my resume for your review.

Thank you for your time and consideration. I look forward to the possibility of joining your dynamic sales team and contributing to its continued success.

John Doe (000) 145-7452

Recommended: Entry Level Sales Resume Sample

How to Write a Sales Representative Cover Letter With No Experience?

Writing a sales representative cover letter with no experience may seem challenging, but with the right approach, you can showcase your potential and enthusiasm for the role. Here’s a step-by-step guide to help you get started:

1. Research the Company:   Begin by researching the company you’re applying to. Understand their products, services, and target market. This will allow you to tailor your cover letter to their specific needs.

2. Start with a Strong Opening:   Begin your cover letter with a compelling opening paragraph that grabs the reader’s attention. Mention the position you’re applying for and express your interest in the company.

3. Highlight Transferable Skills:   Since you don’t have direct sales experience, focus on transferable skills that demonstrate your qualifications for the role. These may include excellent communication, interpersonal skills, customer service experience, and a strong work ethic.

4. Show Enthusiasm and Motivation:   Emphasize your passion for sales and your eagerness to learn and grow in the field. Mention any relevant courses, certifications, or workshops you’ve attended to enhance your knowledge of sales techniques.

5. Discuss Relevant Education and Extracurricular Activities:   If you have relevant coursework or participated in sales-related clubs or activities during your education, highlight them to demonstrate your commitment to developing sales skills.

6. Provide Examples of Adaptability:   Showcase instances where you quickly adapted to different situations, such as working successfully in teams or handling challenging customer interactions. This will demonstrate your ability to thrive in a sales environment.

7. Express Willingness to Learn:   Even without experience, express your willingness to undergo training and learn from experienced sales professionals. Employers value candidates who are eager to grow and improve.

8. Customize Each Letter:   Tailor your cover letter for each company you apply to. Personalize it by mentioning specific aspects of the company that attracted you and how your skills align with their needs.

9. End Strong:   Conclude your cover letter by reiterating your enthusiasm for the position and your desire to contribute to the company’s success. Thank the reader for considering your application and express your openness to further discussion or an interview.

10. Edit and Proofread:   Before sending your cover letter, thoroughly edit and proofread it for any grammatical or typographical errors. Attention to detail is crucial in a sales role, so ensure your letter is polished.

Remember, while you may lack direct experience, your cover letter is an opportunity to demonstrate your potential and enthusiasm for the sales representative role. 

To sum it up, never let the absence of experience discourage you from pursuing your dream of becoming an entry-level sales representative. Embrace the opportunity to showcase your enthusiasm, dedication, and commitment to learning. With a well-crafted cover letter that highlights your transferable skills, you can impress potential employers and convince them that you are the right fit for the position. Remember, every successful sales journey begins with taking that first step. So take the leap and let your passion drive you towards a rewarding career in sales.

• Entry Level Data Analyst Cover Letter No Experience (Sample & How-to Write)
• Entry Level Sales Representative Resume No Experience
• Sample Entry Level Sales Cover Letter With No Experience
• Entry Level Call Center Cover Letter No Experience

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Notify me of new posts by email.

Cover Letter Examples for Sales and Marketing Jobs

Image by Michaela Buttignol. © The Balance

• Cover Letters
• Skills & Keywords
• Salary & Benefits
• Letters & Emails
• Job Listings
• Job Interviews
• Career Advice
• Work-From-Home Jobs
• Internships

How to Write a Sales Cover Letter

Personalize your cover letter.

• Review Examples and Templates
• Sample Sales Cover Letter

Sample Marketing Cover Letter

• More Sales, Marketing, & PR Letters

When you are writing a cover letter for a position in sales, marketing, or public relations, it's particularly important to do a stellar job of selling yourself. That's because potential employers will very likely see your ability to sell yourself in this letter as a preview for how you'd sell the company (and its products) if you should land the job.

Here are tips for how to write a strong sales, marketing, or public relations cover letter and what you should include, with examples and a template to download.

Quantify Your Past Achievements

Take the time to make sure your letter includes quantifiable achievements. For instance, you can mention sales volume achieved or surpassed, responses to marketing email blasts, churn ratios optimized, or other measurable successes. Numbers are a great way to show your value. 

Make Your Achievements Visually “Pop” on the Page

The best way to make your quantifiable achievements catch an employer’s eye on a cover letter is to set these unique accomplishments off from the text with bullets. It is also highly effective to boldface sales numbers or percentages. For example:

• Consistently growing YOY sales by 20% each year for the last five years;
• Introducing new website SEO strategies that heightened monthly page views from 10,000 to 50,000 within one month.
• Designing and launching a dynamic referral program that increased customer referrals by 60%.

Show Employers How You Would Offer an Advantage

Make it easy for potential employers to see why you would be a good candidate for their team. What are your skills? What would you bring to the company? This is your chance to pitch yourself and make a strong argument for your candidacy.

You can discuss achievements in previous positions, as well as mentioning specific markets you would target and goals you would establish if you got the job. 

Share Details on Skills

Discuss the skills and credentials that are specifically related to what the employer is seeking in a candidate. Learn what marketing skills and sales skills employers are looking for.

But aim to discuss your skills in the context of previous achievements. Rather than just saying "I'm results driven," give a specific example that demonstrates how you’ve triggered sales growth or increased your client base.

Make It Easy to Read

Avoid long strings of adjectives. If your paragraphs are growing lengthy, consider breaking them up with bullet points to make them easier to scan.

You wouldn't give the same sales pitch to two different advertisers, right? And, similarly, your marketing strategy would be different if you were targeting millennials or going after baby boomers.

Make sure your pitch in the cover letter is calibrated to your audience—write a letter that targets the company and its needs. 

Your objective is to write a compelling cover letter that highlights your sales achievements, qualifications, and experience.

Review Letter Examples & Templates

Review the examples of sales- and marketing-related cover letters below to get ideas for your own letters, then customize your letters for each job application, explaining how you are the best-qualified candidate.

Sample Cover Letter for a Sales Position

This is an example of a cover letter for a sales position.  Download the letter template  (compatible with Google Docs and Word Online) or see below for more examples.

Sample Sales Cover Letter (Text Version)

Tina Applicant 123 Main Street Anytown, CA 12345 555-555-5555 tina.applicant@email.com

July 20, 2020

Alcore Pharmaceuticals 123 Business Rd. Business City, NY 54321

Dear Sales Team Leader,

I was excited to find your website posting for a new pharmaceutical sales representative. I recently graduated from Marybore University with a degree in microbiology, and I meet all of your requirements for an entry level sales position.

I believe I would be a great fit with Alcore Pharmaceuticals because, in addition to my background in chemistry and microbiology, I’ve acquired many skills necessary to perform as a successful sales professional. I have:

• Strong presentation skills from my minor in mass communications
• Knowledge of pharmacology and medical terminology
• Proficiency with word processing and spreadsheet software
• The ability to function independently while also being a team player
• A driver's license and flexible schedule

Thank you so much for taking the time to review this introduction. I’ve included my resume for your review. My cell phone number is 555-555-5555 and my email is myname@myemail.com.

Tina Applicant

Marketing Cover Letter Email

Subject: Marketing Specialist Position - Your Name

Dear Marketing Team Leader,

I was excited to find the posting for a Marketing Specialist on the careers page of the Fairfield Credit Union website. I meet all of your requirements and I am confident I would be a valuable addition to your marketing team.

I am adept at all forms of marketing, with an expertise in digital platforms. At my current position, I'm in charge of several advertising campaigns that have increased company revenue by 25 percent in the past year alone.

With more than five years of relevant experience, I can bring to Fairfield Credit Union:

• Creativity and imagination
• Interpersonal and corporate communication skills
• Strong analytical skills
• Effective copywriting
• An ability to identify and reach out to stakeholders and influencers

I’ve included my resume for your review. If you have any questions, feel free to contact me at 555-555-5555 or by email, myname@myemail.com. Thank you for taking the time to read this introduction and to review my application. I am truly excited about this opportunity.

More Cover Letter Examples for Sales, Marketing, & PR Jobs

• Administrative Assistant
• Entry Level Marketing
• Event Planner
• Market Research Analyst
• Pharmaceutical Sales
• Public Relations
• Retail Management
• Sales Associate
• Summer Cashier
• Cover Letter for a Pharmaceutical Sales Job
• Retail Management Cover Letter and Resume Examples
• Speech Pathologist Resume and Cover Letter Examples
• Hair Stylist Cover Letter and Resume Examples
• Waiter/Waitress Resume and Cover Letter Examples
• Administrative Assistant Cover Letter Examples
• Athletic Director Cover Letter and Resume Examples
• Teacher Cover Letter Example and Writing Tips
• Cover Letter Example - Ecommerce Technology
• Software Engineer Cover Letter and Resume Example
• Sample Cover Letters for Higher Education Communications
• Scrum Master Cover Letter and Resume Examples
• Admissions Counselor Cover Letter and Resume Examples
• Librarian Cover Letter and Resume Examples
• Event Planner Resume and Cover Letter Examples
• Database Administrator Cover Letter Example and Writing Tips

Sales and Marketing Cover Letter Sample [6 Reasons It Works]

Analyze this cover letter for a Senior Vice President of Sales and Marketing to see what makes it effective

When crafting a cover letter, don't simply restate what is already on your resume.

Your cover needs to make the strongest case possible for why you are the right fit for the position, which requires going above and beyond the content of your resume.

If you are debating whether to include a cover letter at all, we argue that it is well worth the time investment, as it is will:

• Demonstrate that you seriously considering the position
• Differentiate you from applicants who didn't include one
• Allow you to explain special circumstances (such as why you are looking to switch careers or that you will be moving to a new city)

The cover letter above allows the applicant to accomplish the following goals:

1) Express her interest in the position and company

She explains why she is interested specifically in the Senior Vice President of Sales and Marketing role at Mindful Chef.

She also mentions how she became familiar with the company and the fact that she is "impressed by the company's fast growth and commitment to developing strong relationships with suppliers."

This strategy is effective because it:

• Shows she has conducted her research
• Reveals that she was intentional in her application and wasn't just sending out her resume to as many companies as possible

2) Provide an outline of the transferable skills she will discuss

In the second paragraph, she states that she has a "successful track record of driving customer engagement, improving marketing results, and organizing promotional events for new brands."

• Gives the reader a preview of the characteristics to be discussed in more detail
• Demonstrates that she possesses skills that are directly applicable to the role

3) Explain what she is responsible for in her current role

In explaining her role at Ralph Lauren, she quickly summarizes the position without going into significant detail.

She says that she is "responsible for increasing customer engagement across all channels, with a specific focus on eCommerce."

• Gives the reader an understanding of what she was doing day-to-day
• Avoids repeating information that is already on her resume

4) Provide concrete examples of the value that she was able to drive

She leverages statistics regarding decreasing Google Ads CPC by 10% and increasing conversion rates by 200% to prove exactly how she succeeds at "improving marketing results."

For sales and marketing roles, providing detailed metrics such as how much you increased revenue or grew web traffic is essential.

• Makes her claims more believable, building her credibility
• Demonstrates the magnitude of the impact she made

5) Tie previous experiences into the requirements of the target role

She not only provides an outline of her professional background and achievements but also ties these elements back to her target role.

For example, she says, "I would similarly combine my expert knowledge of eCommerce, retail, and in-person marketing to grow Mindful Chef's brand recognition."

• Keeps the focus on how the company will benefit from hiring her
• Shows that she has the relevant skills to immediately start making an impact in the position

6) Address the reader directly and says thank you

Instead of addressing the letter "To Whom It May Concern" or "Dear Hiring Manager," she addresses it to the Managing Director.

• Is more personalized
• Shows that she made the effort to find out who she would be working for or who would be making the hiring decision

While tailoring your cover letter for each position can be time-consuming, it can reap great rewards.

By crafting your cover letter using an approach like the one discussed and sticking to one concise page , you will be able to maximize your chances of getting invited for an interview.

About Resume Pilots

Resume Pilots is an award-winning executive resume writing firm and a proud member of the Professional Association of Resume Writers and Career Coaches. Our previous clients include CEOs and senior executives at the world's leading companies.

As a professional services firm, we take your reputation seriously. We are committed to delivering writing excellence and superior service while operating with integrity and discretion. Recruitment firms we partner with also trust us to consistently deliver quality documents for their clients.

Our writers have studied in the Ivy League and other top-tier universities and have strong writing backgrounds coupled with industry experience.

Here's how we can help you:

Resume, Cover Letter, and LinkedIn Writing Services : If you are looking for end-to-end support, hire one of our professional resume writers to rewrite your documents from the ground up.

Executive Resume Template Downloads : If you plan to prepare your own resume, consider using one of our classic, ATS-friendly resume templates for Microsoft Word.

To learn more about our services, book an introductory call with our founder here or email [email protected] .

• Share on Facebook
• Share on Twitter
• Share on Google
• Share on Pinterest

About the Author Matt Glodz

Matt Glodz is the Founder and Managing Partner of Resume Pilots and a Certified Professional Resume Writer. After studying business communication at Cornell University, Matt worked within Fortune 500 companies, where he noted that qualified candidates were frequently denied interview opportunities due to poorly written documents. At Resume Pilots, Matt combines his business and writing background - which includes prior work for a Chicago Tribune publication - to craft resumes that give his clients the best chance of landing interviews. He works with clients ranging from CEOs to recent graduates and has been writing resumes for over 10 years. He has been quoted on numerous business and career-related topics in outlets including Business Insider, CNBC, Fortune, Glassdoor, The Ladders, and Thrive Global.

Related Articles

When should i remove internships from my resume, how to request an informational interview & what to ask, how to assess & negotiate a salary offer.

Sales and Marketing Manager Cover Letter Example

Cover letter examples, cover letter guidelines, how to format an sales and marketing manager cover letter, cover letter header, cover letter header examples for sales and marketing manager, how to make your cover letter header stand out:, cover letter greeting, cover letter greeting examples for sales and marketing manager, best cover letter greetings:, cover letter introduction, cover letter intro examples for sales and marketing manager, how to make your cover letter intro stand out:, cover letter body, cover letter body examples for sales and marketing manager, how to make your cover letter body stand out:, cover letter closing, cover letter closing paragraph examples for sales and marketing manager, how to close your cover letter in a memorable way:, pair your cover letter with a foundational resume, key cover letter faqs for sales and marketing manager.

Start your Sales and Marketing Manager cover letter by addressing the hiring manager directly, if possible. Then, introduce yourself and briefly mention the position you're applying for. Follow this with a compelling hook that highlights your most relevant achievements or skills. For example, "As a seasoned Sales and Marketing Manager with over 10 years of experience in driving revenue growth and market share, I was excited to discover the opportunity at your company. My proven track record in developing successful marketing strategies and leading high-performing sales teams aligns with the qualifications you are seeking." This approach immediately communicates your suitability for the role and grabs the reader's attention.

The best way for Sales and Marketing Managers to end a cover letter is by summarizing their value proposition, expressing enthusiasm for the opportunity, and initiating the next step. For instance, they could say, "I am excited about the possibility of bringing my proven sales strategies and innovative marketing ideas to your team and am confident I can contribute to your company's growth. I look forward to the opportunity to discuss how my skills and experiences align with your needs." This approach not only reiterates their interest in the role but also shows initiative and a proactive attitude, traits highly valued in sales and marketing roles.

Sales and Marketing Managers should include the following elements in their cover letter: 1. Contact Information: This includes your name, address, phone number, and email address. It's also a good idea to include your LinkedIn profile if you have one. 2. Introduction: Start with a strong opening that grabs the reader's attention. Mention the position you're applying for and where you found the job listing. 3. Relevant Experience: Highlight your most relevant experience and achievements in sales and marketing. Use specific examples and quantify your accomplishments whenever possible. For instance, you could mention how you increased sales by a certain percentage or how you implemented a marketing strategy that boosted brand awareness. 4. Skills: List the skills that make you a strong candidate for the job. These could include leadership skills, communication skills, strategic planning, customer relationship management, and proficiency in sales and marketing software. 5. Knowledge of the Company: Show that you've done your homework by mentioning something specific about the company and explaining why you're interested in working there. This could be something about the company's mission, products, or culture. 6. Closing Paragraph: In the closing paragraph, express your enthusiasm for the role and the value you can bring to the company. Also, indicate your availability for an interview. 7. Professional Closing: End with a professional closing like "Sincerely" or "Best regards," followed by your name. Remember, your cover letter should complement your resume, not duplicate it. It's your chance to tell a story about your experience and skills, and to show your passion for the role and the company.

Related Cover Letters for Sales and Marketing Manager

Assistant marketing manager cover letter.

Associate Marketing Manager Cover Letter

Brand Marketing Manager Cover Letter

Marketing Communications Manager Cover Letter

Product Marketing Manager Cover Letter

Regional Marketing Manager Cover Letter

Senior Marketing Manager Cover Letter

Related Resumes for Sales and Marketing Manager

Assistant marketing manager resume example.

Associate Marketing Manager Resume Example

Brand marketing manager resume example.

Digital Marketing Manager Resume Example

Marketing communications manager resume example, product marketing manager resume example, regional marketing manager resume example, senior marketing manager resume example, try our ai cover letter generator.

• Resume Builder
• Resume Templates
• Resume Formats
• Resume Examples
• Cover Letter Builder
• Cover Letter Templates
• Cover Letter Formats
• Cover Letter Examples
• Career Advice
• Interview Questions
• Resume Skills
• Resume Objectives
• Job Description
• Job Responsibilities
• FAQ’s

Marketing Officer Cover Letter Example

Writing a cover letter for a Marketing Officer position can be an exciting yet challenging task. It is an opportunity to introduce yourself to a potential employer, showcase your skills, and explain why you are the ideal candidate for the job. Crafting an effective cover letter requires research, preparation, and attention to detail. This guide provides a step-by-step guide on how to write an effective cover letter for a Marketing Officer position, along with an example for reference.

If you didn’t find what you were looking for, be sure to check out our complete library of cover letter examples .

Start building your dream career today! 

Create your professional cover letter in just 5 minutes with our easy-to-use cover letter builder!

Marketing Officer Cover Letter Sample

Dear [Hiring Manager],

I am writing to express my interest in the position of Marketing Officer at [Company Name]. With my educational background, professional experience and dedication to customer service excellence, I am confident that I am a great match for the role.

As a marketing professional with more than six years of experience, I have substantial experience leading teams and managing marketing campaigns. During my time with [Previous Company], I was responsible for developing and implementing marketing strategies for the entire organization, creating innovative campaigns that increased sales by 20% over the course of the year. I am also highly organized and have a knack for ensuring that all deadlines are met and that projects remain on schedule.

In addition to my professional experience, I hold a Bachelor of Science degree in Marketing from [University Name]. I am well- versed in the most modern marketing tactics, including digital marketing, social media, and content marketing. I am also proficient with several software programs commonly used in the industry, such as Photoshop and Adobe InDesign.

I am eager to bring my marketing experience and creativity to [Company Name] and help you to elevate your marketing campaigns to the next level. I am confident that my qualifications and enthusiasm make me a great fit for the role, and I look forward to speaking with you further about this opportunity.

[Your Name]

Create My Cover Letter

Build a profession cover letter in just minutes for free.

Looking to improve your resume? Our resume examples with writing guide and tips offers extensive assistance.

What should a Marketing Officer cover letter include?

A marketing officer cover letter should include a few key components that provide insight into the applicant’s qualifications and experience. First and foremost, the cover letter should provide a brief overview of the applicant’s background in marketing, including any previous positions they may have held in the industry. Additionally, the cover letter should highlight the applicant’s proficiency with any marketing- specific software or technology, as well as their knowledge of current trends and developments in the field.

The cover letter should showcase the applicant’s leadership and decision- making skills, as well as demonstrate their ability to be an effective communicator. Demonstrating their understanding of the principles of marketing and how to strategically approach campaigns and generate leads is also essential. Finally, the cover letter should include a call to action, encouraging the recipient to review the applicant’s attached resume and contact them for an interview.

Marketing Officer Cover Letter Writing Tips

Writing a strong cover letter is essential for any job application, especially when applying for a role as a marketing officer. A cover letter can significantly improve the chances of standing out from the crowd and being called for an interview. Below are some tips to help you write an effective marketing officer cover letter.

• Show Interest: You should demonstrate your enthusiasm for the role and your knowledge of the company. Explain why you would be an ideal fit and how you can add value to the role.
• Research: It’s important to research the company and the role before you start writing your cover letter. Be sure to include specific examples about why you are interested in the company and the position.
• Tailor: Make sure you tailor your cover letter to the specific job you are applying for. Include relevant skills, experiences and qualifications that are mentioned in the job description.
• Highlight: Use your cover letter to highlight the most relevant and impressive parts of your CV. Make sure to include any awards, achievements and successes that are particularly relevant to the role.
• Be Concise: Keep your cover letter to one page if possible. Use clear language and avoid using overly long or complicated words.
• Proofread: Once you have finished writing your cover letter, it’s important to proofread it to ensure there are no spelling or grammar mistakes. Ask a friend or family member to take a look too, as they may spot something you have missed.

Following these tips will help you create an effective and professional cover letter that will increase your chances of success. Good luck with your job application!

Common mistakes to avoid when writing Marketing Officer Cover letter

Writing a cover letter for a marketing officer position is a great way to show your potential employer why you are the best fit for the position. However, it’s easy to make mistakes that can lead to your cover letter falling flat. In order to ensure that your marketing officer cover letter stands out, avoid these common mistakes.

• Not Tailoring Your Letter: One of the biggest mistakes job applicants make is not tailoring their cover letter to the specific position they are applying for. Don’t just copy and paste a generic cover letter. Make sure to research the company and position and tailor your letter accordingly.
• Not Showcasing Your Accomplishments: A marketing officer cover letter should demonstrate what you can bring to the position. Make sure you include any accomplishments you have achieved in the past that are relevant to the role.
• Not Proofreading: It’s important to proofread your cover letter before submitting it. Read it over a few times and also have someone else take a look. You don’t want to make mistakes like misspellings or bad grammar that can make you look unprofessional.
• Not Including Contact Information: Don’t forget to include your contact information at the top of the cover letter so that the employer can easily get in touch with you.
• Focusing Too Much on Yourself: While it is important to showcase your accomplishments and why you are the best fit for the role, make sure to focus on the employer as well. Talk about how the company will benefit from having you as a marketing officer.

By avoiding these common mistakes, you can ensure that your cover letter stands out and helps you get the attention of the employer. Put in the effort to make sure your cover letter is tailored, showcases your accomplishments, and focuses on the employer and you will be sure to make a great impression.

Key takeaways

Writing an impressive cover letter for a marketing officer position is one of the most important steps when applying for a job. It is important to create a strong, professional and memorable impression of your skills and experience. Here are some key takeaways for writing an impressive marketing officer cover letter:

• Highlight your relevant skills and experience: A cover letter should emphasize the skills and experience that you already have that would make you a great candidate for the position. Focus on the areas that make you the ideal candidate, such as knowledge of marketing principles, experience with social media platforms and campaigns, and other relevant qualifications.
• Demonstrate your knowledge of the job role: Show that you understand what the role entails and are ready to take it on. This can include research into the company, or research into the industry, to demonstrate your knowledge and enthusiasm for the job.
• Show your enthusiasm for the position: A cover letter should convey your enthusiasm for the job and your eagerness to join the company. Show that you are passionate about the role and that you are confident you can make a positive contribution from the outset.
• Use clear and concise language: Keep your language clear, concise and to the point. Make sure to avoid jargon and flowery language, and focus on the key points that you want to get across in the letter.
• Proofread your letter: It is vital to proofread your cover letter carefully to make sure that there are no mistakes. Ask a friend to read it over for you, to make sure it is as strong as it can be.

By following these key takeaways, you can create an impressive cover letter that will give you the best chance of getting an interview. Good luck!

Frequently Asked Questions

1.how do i write a cover letter for an marketing officer job with no experience.

When writing a cover letter for a marketing officer job with no experience, it is important to focus on the skills and qualities that you can bring to the role. Showcase any volunteer or extracurricular activities that you have taken part in that demonstrate marketing or communication skills. Additionally, highlight any transferable skills from other roles that may be applicable to the job. Lastly, be sure to end your cover letter with a call to action, expressing your interest in the job and indicating that you would like to be considered for an interview.

2.How do I write a cover letter for an Marketing Officer job experience?

When writing a cover letter for a marketing officer job with experience, focus on the accomplishments and successes that you have achieved in your past roles. Highlight any marketing, communication, or project management successes, and give specific examples of how you have achieved success in these areas. Additionally, explain how past experiences have equipped you with the skills and knowledge necessary to succeed in the role. Lastly, be sure to end your cover letter with a call to action, expressing your interest in the job and indicating that you would like to be considered for an interview.

3.How can I highlight my accomplishments in Marketing Officer cover letter?

When highlighting your accomplishments in a marketing officer cover letter, focus on any successes that you have achieved in your past roles. Provide specific examples of marketing or communication campaigns that you have implemented, or projects that you have managed. Additionally, showcase any awards or recognitions that you have received for your performance in the marketing field.

4.What is a good cover letter for an Marketing Officer job?

A good cover letter for a marketing officer job should demonstrate your knowledge of the field and highlight your skills, accomplishments, and experience. Showcase any successes that you have achieved in your past roles , such as increasing sales or successfully launching a product. Additionally, explain why you are the best candidate for the job and how your skills can benefit the company. Finally, showcase any awards or recognitions that you have received for your performance in the marketing field.

In addition to this, be sure to check out our cover letter templates , cover letter formats ,  cover letter examples ,  job description , and  career advice  pages for more helpful tips and advice.

Let us help you build your Cover Letter!

Make your cover letter more organized and attractive with our Cover Letter Builder