What to Include in Your Business Plan Appendix

Overlapping files, folders, charts, graphs, and documents. Represents the information included in a business plan appendix.

Candice Landau

4 min. read

Updated July 11, 2024

Download Now: Free Business Plan Template →

While not required, a well-structured business plan appendix goes a long way toward convincing lenders and investors that you have a great business idea and a viable business.

This article will cover what should be part of the appendix in your business plan and best practices for making it a useful part of your business plan . 

  • What is a business plan appendix?

A business plan appendix provides supporting documentation for the other sections of your business plan .  

The appendix for business plans typically comes last and includes any additional documents, spreadsheets, tables, or charts that don’t fit within the main sections of your plan. 

What goes in the appendix of a business plan?

In general, here is some of the information you might include in your business plan appendix:

  • Charts, graphs, or tables that support sections of your business plan
  • Financial statements and projections
  • Sales and marketing materials
  • Executive team resumes
  • Credit history
  • Business and/or personal tax returns
  • Agreements or contracts with clients or vendors
  • Licenses, permits , patents, and trademark documentation
  • Product illustrations or product packaging samples
  • Building permit and equipment lease documentation
  • Contact information for attorneys , accountants, and advisors

You may include some, all, or none of these documents in your business plan appendix. It depends on your business needs and who you share your business plan with. 

Tip: Like your executive summary , adjusting what’s in your business plan appendix may be helpful based on the intended audience. For example, if you’re applying for a loan, you may add financial statements from the past 2-5 years to show how your business has performed.

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Business plan appendix best practices

Here are a few tips to help you create an appendix for your business plan.

Make it easy to navigate

If your business plan appendix is more than a few pages long or contains a variety of documents, you may want to consider adding a separate table of contents.

Don’t forget security

If you share confidential information within the business plan appendix, you will also want to keep track of who has access to it. 

A confidentiality statement is a good way to remind people that the content you share should not be distributed or discussed beyond the agreed parties. You can include it as a separate page or as part of your business plan cover page .

Make the appendix in your business plan work as a separate document

Given that the appendix is the last part of the business plan, it’s quite likely your readers will skip it. 

For this reason, it’s important to ensure your business plan can stand on its own. All information within the appendix should be supplementary. 

Ask yourself: if the reader skipped this part of my plan, would they still understand my idea or business model ? If the answer is no, you may need to rethink some things.

Connect the appendix to sections of your business plan

Make sure that anything you include in the business plan appendix is relevant to the rest of your business plan. It should not be unrelated to the materials you’ve already covered. 

It can be useful to reference which section of your plan the information in your appendix supports. Use footnotes, or if it’s digital, provide links to other areas of your business plan.

Keep it simple

This is good general advice for your entire business plan. 

Keep it short. 

You don’t need to include everything. Focus on the relevant information that will give your reader greater insight into your business or more detailed financial information that will supplement your financial plan.

Free business plan template with appendix example

Remember, your appendix is an optional supporting section of your business plan. Don’t get too hung up on what to include. You can flag documents and information you believe are worth including in your appendix as you write your plan . 

Need help creating your business plan? 

Download our free fill-in-the-blank business plan template with a pre-structured format for your appendix. 

And to understand what you should include based on your industry—check out our library of over 550 business plan examples .

Business plan appendix FAQ

How do you write an appendix for a business plan?

Gather relevant documents like financial statements, team resumes, and legal permits. Organize them logically, possibly mirroring your business plan’s structure. If long, include a table of contents, ensure each item is relevant, and focus on keeping it simple. If you’re sharing sensitive information, add a confidentiality statement.

Why is a business plan appendix important?

An appendix in your business plan provides supporting evidence for your business plan. It keeps your main plan more concise, enhances credibility with additional data, and can house all-important business documents associated with your business.

What additional information would appear in the appendix of the business plan?

The following can appear in your business plan appendix:

  • Financial projections
  • Marketing materials
  • Team resumes
  • Legal documents (like permits and patents)
  • Product details (like prototypes and packaging)
  • Operational documents (like building permits)
  • Professional contact information. 

Content Author: Candice Landau

Candice Landau is a marketing consultant with a background in web design and copywriting. She specializes in content strategy, copywriting, website design, and digital marketing for a wide-range of clients including digital marketing agencies and nonprofits.

Check out LivePlan

Table of Contents

  • What goes in the appendix?
  • Best practices
  • Free template

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What Are Appendices in a Business Plan? A Complete Guide

A comprehensive business plan is significant for all investors or business dreamers in the competitive business world. It serves as a roadmap to business success and gives entrepreneurs the right direction to follow at every critical stage of their venture. Similarly, one of the sections in a business plan has its place due to adding an essence to your plan. It is called “Appendices”. Do stick around to learn what are appendices in a business plan.

What are appendices in a business plan?

Appendices in a business plan are additional documents or materials that provide supplementary information to support the main content of the plan and appear as the final section. It validates that you have a robust business plan with detailed data, supporting documentation, charts, graphs, legal documents, resumes of key team members, and any other relevant information that is supposed to be presented outside the main body. It intends to enhance credibility through visuals, legal documents, and other supporting documentation, which is necessary for investors, stakeholders, or lenders to fully understand the business and its viability.

Importance of Appendices

As we know, an executive summary provides a snapshot of your overall plan, whereas including a well-rounded section, such as a business plan appendix, serves as the cherry on top, exuding a sense of professionalism and preparedness that should not be ignored and must be kept digestible.

Ensure you have added anything in the appendix that is relevant to the rest of your business plan. It should be separate from the materials you’ve already covered elsewhere.

You are referencing the portion of your strategy that the data in your appendix supports can be helpful. If your business strategy is digital, include connections to other sections or use footnotes. If you need to learn how to do this, you can get assistance from a Professional business plan writer .

Your appendix is an optional supporting section of your business plan and does not necessarily need to be included.

However, this section may become an opportunity for you to score extra points and solidify the quality of your business plan design.

For instance, Immigration business plan writer in our company are highly experienced and promise to deliver a business plan that guarantees meeting all the requirements of USCIS. For Business plan writing cost , you can visit our website now.

Let’s further discuss each component one by one.

The common material that you can include in the appendices section of a business plan are described below.

Financial Statements : Like presenting financial projections, including income statements, balance sheets, and cash flow descriptions. Market Research : In-depth market research data, surveys, and reports provide insights into the industry, target market, and competition. Supporting Documentation : Any legal documents such as contracts, patents, licenses, permits, or other necessary paperwork relevant to the business. Resumes : Detailed resumes or profiles of prominent team members, including founders, executives, and advisors. Charts and Graphs : Visual data demonstration, such as market trends, sales projections, or organizational structure. Product or Service Information : Describe specifications in detail, designs, or technical information about the business’s products or services.

Examples of some information to add within appendices in a business plan

Here is some information you might include in your business plan appendix. Although it depends on your business plan’s niche requirements, a wide variety of items can prove beneficial for supporting your business plan. Such as

  • Charts, graphs, or tables
  • Financial statements and projections
  • Sales and marketing materials
  • Executive team resumes
  • Business and/or personal tax returns
  • Agreements or contracts with clients or suppliers
  • License, permits, patents, and trademark documentation
  • Product packaging samples
  • Building permit and equipment lease documentation
  • Contact numbers for attorneys, accountants, and advisors

You can include any of them in your appendix, depending on your business needs and to whom you demonstrate your business plan.

To craft a Strategic Business Plan and E2 visa business plan , what you should gather and include based on your industry—contact our team to help you through its process.

Although, our team of experts also offer Investor Business Plan services that will increase your chances of getting funded.

How to Create Effective Appendices

By meticulously organizing additional information and presenting it in the appendices, here are a few tips that will help you fit the information more appropriately in its position and assist you in catching potential investors, investors and stakeholders ‘ attention. Avoid Procrastination- Try to gather important material at hand as early as possible. You shouldn’t wait until your plan is complete, and then you start gathering your resources, as it will be time-consuming and slow down your process.

Be Mindful to cover all details – Ensure that you add relevance and coherence to the main body of the business plan; otherwise, you may go unnoticed.

Add references to locate relevant information within the section- Many organizations must pay attention to your business plan to ensure that you’re legitimate; therefore, include connections to other sections or use footnotes to avoid overloading with unnecessary details.

Keep your appendix simple and attractive – making every section count by organizing it in the same order is essential. It will serve as a guide to help locate information quickly, while the primary focus should be to ensure the plan is attractive.

Follow consistency in formatting and presentation – Another thing is to maintain the flow with a complicated mess; your readers will undoubtedly make negative assumptions if they find exaggeration and the table of contents split.

Above all is about appendices and how creating appendices can complement and supplement your main content. You should keep a balance between detail and brevity in the appendices. These additional resources you are attaching to your business plan profile should be authentic, up-to-date, well-organized, clearly labeled, and referenced appropriately within the main body of the business plan.

The appendix doesn’t just complement your strategy, it elevates its credibility and persuasiveness, reassuring your supporters that you mean business and are ready to conquer the market with confidence and authenticity.

Moreover, contact us if you’re seeking a franchise business plan writing service that can provide a comprehensive business plan that aligns with your business needs.

Q1: What type of information should be included in the appendices?

A1: Following are the type of information that should be included in your business plan appendix:

  • Charts, graphs, or tables that support sections of your business plan
  • Business and personal tax returns
  • Agreements or contracts with clients or vendors
  • License, permits, and patents

Q2: Are appendices necessary for every business plan?

A2: Not really, appendices are optional, so if you want to complement your plan, go ahead.

Q3: How should the appendices be organized within the business plan?

A3: Here is the format that generally is followed in the appendices section.

  • Table of Contents
  • Confidentiality Statement
  • Short & Simple

Q4: Are there any best practices for formatting appendices?

A4: Appendices should be formatted in traditional paragraph style and may feature text, figures, tables, equations, or footnotes.

Q5: How many appendices should a typical business plan include?

A5: These appendices typically include financial projections, resumes of key team members, market research data, legal documents, and other relevant materials.

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What is an Appendix in a Business Plan?

Appendix is an optional section placed at the end of a document, such as a business plan, which contains additional evidence to support any projections, claims, analysis, decisions, assumptions, trends and other statements made in that document, to avoid clutter in the main body of text.

What is Included in an Appendix of a Business Plan?

Appendix commonly includes charts, photos, resumes, licenses, patents, legal documents and other additional materials that support analysis and claims made in the main body of a business plan document around market, sales, products, operations, team, financials and other key business aspects.

The appendix is the perfect place to showcase a wide range of information, including:

  • Supporting documentation: References and supporting evidence to substantiate any major projections, claims, statements, decisions, assumptions, analysis, trends and comparisons mentioned throughout the main body of a business plan.
  • Requested documentation: Information, documents or other materials that were specially requested by the business plan readers (e.g., lenders or investors) but are too large to place in the main body of text.
  • Additional information: Any other materials or exhibits that will give readers a more complete picture of the business.
  • Visual aids: Photos, images, illustrations, graphs, charts, flow-charts, organizational charts, resumes.

After reviewing the appendices, the reader should feel satisfied that the statements made throughout the main body of a business plan are backed up by sufficient evidence and that they got even fuller picture of the business.

How Should You Write a Business Plan Appendix? (Insider Tip)

The fastest way to pull the Appendix chapter together is to keep a list of any supporting documents that come to mind while you are in the process of writing the business plan text.

For example, while writing about the location of your business, you may realize the need for a location map of the premises and the closest competitors, demographic analysis, as well as lease agreement documentation.

Recording these items as you think of them will enable you to compile a comprehensive list of appendix materials by the time you finish writing.

Remember to keep copies of the original documents.

Template: 55 Business Plan Appendix Content Samples

For your inspiration, below is a pretty exhaustive list of supporting documentation that typically gets included in the business plan appendix. But please do not feel like you have to include everything from the list. In fact, you definitely shouldn’t!

The purpose of the appendix is to paint a fuller picture of your business by providing helpful supporting information, not to inundate yourself or the readers of your business plan. So, take care to only include what is relevant and necessary .

Company Description

1. Business formation legal documents (e.g., business licenses, articles of incorporation, formation documents, partnership agreements, shareholder agreements)

2. Contracts and legal agreements (e.g., service contracts and maintenance agreements, franchise agreement)

3. Intellectual property (e.g., copyrights, trademark registrations, licenses, patent filings)

4. Other key legal documents pertaining to your business (e.g. permits, NDAs, property and vehicle titles)

5. Proof of commitment from strategic partners (e.g., letters of agreement or support)

6. Dates of key developments in your company’s history

7. Description of insurance coverage (e.g. insurance policies or bids)

Target Market

8. Highlights of relevant industry and market research data, statistics, information, studies and reports collected

9. Results of customer surveys, focus groups and other customer research conducted

10. Customer testimonials

11. Names of any key material customers (if applicable)

Competition

12. List of major competitors

13. Research information collected on your competitors

14. Competitive analysis

Marketing and Sales

15. Branding collateral (e.g., brand identity kit designs, signage, packaging designs)

16. Marketing collateral (e.g., brochures, flyers, advertisements, press releases, other promotional materials)

17. Social media follower numbers

18. Statistics on positive reviews collected on review sites

19. Public relations (e.g., media coverage, publicity initiatives)

20. Promotional plan (e.g., overview, list and calendar of activities)

21. List of locations and facilities (e.g., offices, sales branches, factories)

22. Visual representation of locations and facilities (e.g., photos, blueprints, layout diagrams, floor plans)

23. Location plan and documentation related to selecting your location (e.g., traffic counts, population radius, demographic information)

24. Maps of target market, highlighting competitors in the area

25. Zoning approvals and certificates

26. Detailed sales forecasts

27. Proof of commitment from strategically significant customers (e.g., purchase orders, sales agreements and contracts, letters of intent)

28. Any additional information about the sales team, strategic plan or process

Products and Services

29. Product or service supporting documentation – descriptions, brochures, data sheets, technical specifications, photos, illustrations, sketches or drawings

30. Third-party evaluations, analyses or certifications of the product or service

31. Flow charts and diagrams showing the production process or operational procedures from start to finish

32. Key policies and procedures

33. Technical information (e.g., production equipment details)

34. Dependency on third-party entities (e.g., materials, manufacturing, distribution) – list, description, statistics, contractual terms, rate sheets (e.g., sub-contractors, shippers)

35. Risk analysis for all major parts of the business plan

Management and Team

36. Organizational chart

37. Job descriptions and specifications

38. Resumes of owners, key managers or principals

39. Letters of reference and commendations for key personnel

40. Details regarding human resources procedures and practices (e.g., recruitment, compensation, incentives, training)

41. Staffing plans

42. Key external consultants and advisors (e.g., lawyer, accountant, marketing expert; Board of Advisors)

43. Board of Directors members

44. Plans for business development and expansion

45. Plan for future product releases

46. Plan for research and development (R&D) activities

47. Strategic milestones

48. Prior period financial statements and auditor’s report

49. Financial statements for any associated companies

50. Personal and business income tax returns filed in previous years

51. Financial services institutions’ details (name, location, type of accounts)

52. Supporting information for the financial model projections, for example:

  • Financial model assumptions
  • Current and past budget (e.g., sales, marketing, staff, professional services)
  • Price list and pricing model (e.g., profit margins)
  • Staff and payroll details
  • Inventory (e.g., type, age, volume, value)
  • Owned fixed assets and projected capital expenditure (e.g., land, buildings, equipment, leasehold improvements)
  • Lease agreements (e.g., leases for business premises, equipment, vehicles)
  • Recent asset valuations and appraisals
  • Aged debtor receivable account and creditor payable account summary
  • Global financial considerations (exchange rates, interest rates, taxes, tariffs, terms, charges, hedging)

53. Debt financing – documentation regarding any loans, mortgages, or other debt related financial obligations

54. Equity financing – capital structure documentation (e.g., capitalization table, 409A, investor term sheets, stock and capital related contracts and agreements)

55. Personal finance – information regarding owners’ capital and collateral (e.g., Personal Worth Statement or Personal Financial Statement, loan guarantees, proof of ownership)

Related Questions

How do you finish a business plan.

Business plan is finished by summarizing the highlights of the plan in an Executive Summary section located at the beginning of the document. The business plan document itself is finished by an Appendix section that contains supporting documentation and references for the main body of the document.

What is bibliography?

A bibliography is a list of external sources used in the process of researching a document, such as a business plan, included at the end of that document, before or after an Appendix. For each source, reference the name of the author, publication and title, the publishing date and a hyperlink.

What are supporting documents included in a business plan appendix?

Supporting documents in a business plan appendix include graphs, charts, images, photos, resumes, analyses, legal documents and other materials that substantiate statements made in a business plan, provide fuller picture of the business, or were specifically requested by the intended reader.

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What to include in a Business Plan Appendix?

Business Plan Template

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  • May 2, 2024

Business Plan Appendix Section

A business plan appendix is a great way to add depth to your business plan without making it unbearably long and boring.

However, not everyone needs it. And even when you do, it’s important to understand what this section entails and how you can make it useful.

Well, we will figure that out in this blog post.

But before that, what exactly is an appendix in a business plan?

What is a business plan appendix?

A business plan appendix is the last section of your business plan that contains supplementary information and documents to support the claims your plan makes.

This may include a couple of technical documents, detailed financial statements, charts, spreadsheets, and other additional documents that were too detailed or extensive to include within the main sections.

It’s like a reference point for readers who want to gather detailed insights about the information you presented in your business plan.

Let’s understand what the business plan appendix includes in brief detail:

What to include in the appendix of a business plan?

Depending on your business needs and the intended audience for your business plan, the appendix section may include some of these documents.

  • Supplementary information
  • Legal documents
  • Organizational and personnel details
  • Additional financial documents
  • Achievements and testimonials

Let’s understand what the appendix business plan includes in brief detail:

1. Supplementary information

Here, you can include documents to support and elaborate on some information mentioned in other sections of your business plan.

Some examples of supplementary information include,

  • Charts, graphs, and tables used in the analysis
  • Sales and marketing material
  • Website and social media documentation
  • Raw data, research methods, and research protocols
  • Questionnaires and survey instruments
  • Product blueprints and images
  • Technical and user documentation
  • Detailed competitor analysis
  • Property designs

2. Legal documents

Adding legal and compliance documents to your appendix will demonstrate your adherence to regulations and legal standards. Such transparency will help win the trust of your stakeholders and potential investors.

Here are a few examples of the kinds of legal documents you can add.

  • Incorporation papers
  • Licenses and Permits
  • Intellectual properties, i.e. trademarks, copyright, patents.
  • Building permits and rental agreements
  • Supplier and vendor contracts
  • Equipment documentation
  • Stock certificates

3. Organizational and personnel details

In this section, you will offer information that will let readers have a peek into the workings of your company and the people behind it. Some of these documents include

  • Organizational chart
  • Job descriptions and hiring procedures
  • Resumes for executive positions
  • Certifications and degrees
  • Affiliates such as attorneys or accountants

4. Additional financial documents

The main body of your financial plan already includes adequate financial information. However, depending on your audience, they might need access to certain additional information such as:

  • List of assets within the business
  • Credit history
  • Business and personal tax returns
  • Spreadsheets of financial projections
  • Historical and current financial statements
  • Equity structure and debt repayment plan
  • SBA (Small Business Administration) loan agreements and business loans.

5. Achievements and testimonials

Lastly, you can include proof of achievements that can help establish your brand’s credibility and performance. This is a great place to highlight:

  • Media and press clippings
  • Testimonials and success stories
  • Expert endorsements
  • Awards and achievements

And those are pretty much all the things you will include in your plan. Let’s now create an appendix suited for your business plan.

Tips and best practices for business plan appendix

Before you kickstart writing your appendix, we have a few tips to help you make this section more enriching.

1. Make it scannable

Keep the contents of your appendix simple and easy to navigate. If you are planning to add a variety of documents,  consider adding a table of contents to help readers find what they need easily.

2. Relate to the business plan

Everything you include in your appendix should be relevant to the contents and elements of your business plan .

You can add footnotes or a link by referencing the supplementary documents to the business plan information it supports.

3. Include the confidentiality statement

If you are adding financial statements or any legally classified information, add a confidentiality statement. This is an effective way of ensuring that the parties with access to confidential information don’t share it with anyone else.

4. Keep the appendix supplementary

When you write a business plan ensure that the document stands on its own without relying on the appendix. Your readers are likely to skip this section, so you don’t want to risk having inadequate information in the main body.

Your appendix should only cover supplementary and supporting information, not any core detail that the reader must quintessentially know.

Start preparing your business plan with the appendix

Now, don’t get caught up trying to figure out what to include in your appendix. Focus on writing your business plan, and you will eventually get a gist of supporting documents essential for your plan.

However, what if you need help writing your business plan in the first place? In that case, a business planning app or sample business plans would help.

For instance, Upmetrics’ AI business plan generator can help create compelling business plans from scratch in less than 10 minutes.

All you have to do is answer some tailored business questions, and an AI assistant will do everything else for you.

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Frequently Asked Questions

Is the appendix important in a business plan.

Yes, the appendix is an important section of your business plan. Although it’s not compulsory, adding an appendix will help your investors and other audiences gather the required information in in-depth detail. An appendix helps you prove the viability of claims made in different sections of your plan.

How do you write an appendix for a business plan?

Follow these steps to write your appendix section:

  • Gather all the supplementary documents you want to include in this section.
  • Organize them logically based on the structure of your plan or their content nature, i.e. financial documents, legal documents, marketing materials, etc.
  • Label the documents and present them neatly in a professional stack without creating clutter.
  • Add footnotes and links to the relevant business plan sections and create a table of contents to make the information easily scannable.

Do I need a table of contents for the appendix?

It’s recommended to have a table of contents especially if you are adding multiple long documents supporting different sections of your business plan information.

Are there any online resources for creating a business plan appendix?

Business plan templates are the best resources for creating a clear and impactful appendix section. Most business plan templates online have a section for appendix which can be easily edited to suit your needs.

About the Author

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Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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Everything You Need to Know about the Business Plan Appendix

business plan appendix

After taking time in writing a business plan , you want it to be read. That means the body should be no more than 15 pages in length. That’s where the business plan appendix comes in!

The appendix in a business plan is a supplementary section that contains additional information and supporting documents, such as charts, graphs, financial statements, market research, and legal papers, which complement the main body of the plan.

Although the final section of a comprehensive business plan, the appendix is an integral part of your plan. For example, suppose you are using your business plan to attract investors. In that case, the additional documents in the appendix will provide greater insight and can help convince your potential investors that you’ve got a solid business concept. You’ve done the research necessary to support the claims and forecasts included in the other sections of your plan.

In this blog post, we’ll discuss everything you need to know about the business plan appendix so that you can start developing a great appendix for your business plan.

Download our Ultimate Business Plan Template here

What is a Business Plan Appendix?

The appendix is used to provide supporting documentation for key components in your business plan, such as financial statements or market research.

The appendix is also a great place to put any other tables or charts you didn’t want to put in the main body of the business plan. Depending on the intended audience of your business plan, you may also want to include additional information such as intellectual property documentation, credit history, resumes, etc.  

What is the Purpose of the Business Plan Appendix?

The purpose of the appendix is to provide supporting documentation or evidence for key components in your business plan. While you may include charts in graphs in the body of your plan, these should be summary projections, while the fully detailed charts and tables would be found in the appendix.  

How to Write the Business Plan Appendix for Your Company

Several supporting documents should be included in the appendix:

company financial statements

Full Financial Projections  

Business plans used to raise capital or loan applications will typically need more detailed projections, including monthly, quarterly and/or annual cash flow statements, balance sheets, and income statements. 

customers that you serve

Customer Lists

This can be helpful for companies looking to expand their market presence and reach new customers or clients, as well as those who are considering investing capital into your business.

evidence of exemplary service

Customer Testimonials

Testimonials from your current customers are a great way to help other investors and lenders feel more confident in investing or loaning money to your business. You can include online reviews, letters, personal email communications, etc.

business idea and intellectual property

Intellectual Property Documentation

This should be included if you have any patents or trademarks registered and might also be helpful if you are using any technologies that other businesses have patented.

details about management

Management Team

This can include organizational structure,  job descriptions, resumes, certifications, advanced degrees (i.e., Master’s degree in a specialized area), etc., that will help establish the expertise and experience that supports your business’s success.

service contracts or new business lease

Leases & Customer Contracts

Businesses need to comply with all leases and customer contracts before seeking investors. You may include rental agreements, copies of key agreements, sample customer contracts, etc.

details of building and design process

Building & Architectural Designs

Businesses looking to build or expand their operations will need access to building plans, architectural drawings, permits, etc.  

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  Some small business owners may also include the following documents in the appendix:

Company History and Background

Businesses with a lot of competition in their industry will need to include more detail. Business plans for major businesses should have the company history section last so that you can provide additional information about your competitors or other companies that are relevant to your business plan. Businesses planning on using their business plan as an internal document can use less detail here.

Market Analysis

Your market analysis should include relevant information about how you defined your industry, potential customers and competitors, etc. Include any identifiable risks and assumptions based on your market research.

Individual & Business Credit History

If you don’t have much experience with business credit or borrowing, it might be worth adding a short explanation of your current and past financing use, including your tax returns and incorporation papers. This is especially helpful if you plan to apply for a loan through the Small Business Administration (SBA).

Marketing Materials & Plan

For some entrepreneurs, the marketing section of the business plan only provides a brief overview of their marketing strategy. Attaching the complete Marketing Plan in the appendix section of a business plan helps your reader understand if you’ve thought through your target audience, where you should target your marketing efforts, and how you will advertise to them to expand awareness of your brand and sales of your products and/or services.  

Best Practices for Your Business Plan Appendix

  • Table of Contents : If you are including several documents in the business plan appendix, include a table of contents for your reader’s easy reference.
  • Confidentiality Statement : If you include credit history documents, intellectual property diagrams or applications, or any other legal documents with confidential information, have a Confidentiality Statement within the appendix to remind your readers that they are not to share or discuss the information within your plan without your written consent.
  • Short & Simple : This business plan section is likely to be skipped unless your reader is looking for specific information to support a claim in your business plan. Think about your intended reader and only include what is necessary to help make your request (e.g., business partner proposal, raise funding, etc.) and support your business plan.

As a business owner, you want to keep your business plan short so that it gets read. The Business Plan Appendix is a great way to include additional information about the preceding sections without adding to the length of your document. 

At Growthink, we have 20+ years of experience in developing business plans for a variety of industries. We have 100+ business plan examples for you to use as a guide to help you write your business plan. You can also get our easy-to-use business plan template to help you finish your plan in less than one day.

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Other Resources for Writing Your Business Plan

  • How to Write an Executive Summary
  • How to Expertly Write the Company Description in Your Business Plan
  • How to Write the Market Analysis Section of a Business Plan
  • The Customer Analysis Section of Your Business Plan
  • Completing the Competitive Analysis Section of Your Business Plan
  • How to Write the Management Team Section of a Business Plan + Examples
  • Financial Assumptions and Your Business Plan
  • How to Create Financial Projections for Your Business Plan
  • Business Plan Conclusion: Summary & Recap

Other Helpful Business Plan Articles & Templates

Business Plan Template & Guide for Small Businesses

Essential Appendix in Business Plans: Key Examples & Importance

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20 February 2024

Welcome to our comprehensive exploration of the often overlooked yet indispensable component of business plans: the appendix. In the realm of entrepreneurship, crafting a robust and persuasive business plan is paramount to success. However, while much emphasis is placed on the main body of the plan, the appendix remains a hidden gem, brimming with potential to elevate your document from ordinary to extraordinary.

Table of Contents

Appendix in Business Plan

An appendix in a business plan serves as a vital repository of supplementary information, enriching the core content with comprehensive details. It’s akin to the backstage of a theatrical performance, housing essential materials that bolster the narrative presented on stage. Within the business context, the appendix encapsulates various facets crucial for stakeholders’ deeper understanding and assessment.

Appendix of a Business Plan

The appendix of a business plan acts as an expansive reservoir, accommodating an assortment of documents essential for comprehensive understanding and evaluation. It functions as an annex, seamlessly integrating supplementary materials that augment the primary narrative. Within this annex, stakeholders discover a wealth of information ranging from intricate financial analyses to intricate market research findings.

Appendix Business

The appendix business segment within a business plan serves as a reservoir of supplementary materials indispensable for stakeholders’ comprehensive understanding and evaluation. It functions as an archive, housing a diverse array of documents ranging from financial projections to legal agreements, market research findings to organizational charts. This segment enriches the core content, offering stakeholders a deeper dive into the venture’s operational intricacies and strategic underpinnings.

Supporting Documents Example

In a business plan, supporting documents serve as tangible evidence substantiating the venture’s viability and potential. These documents encompass a broad spectrum, ranging from financial statements to market research findings, legal agreements to organizational charts. For instance, a supporting documents example might include detailed financial projections demonstrating revenue forecasts, expense breakdowns, and cash flow analyses. Additionally, it could entail market research reports elucidating target demographics, competitive landscapes, and industry trends.

What is Appendix in Business Plan

The appendix in a business plan constitutes a critical segment housing supplementary materials essential for stakeholders’ comprehensive understanding and evaluation. Essentially, it serves as an annex, encapsulating a diverse array of documents ranging from financial projections to market research findings. Its purpose is to enrich the core content, providing stakeholders with deeper insights into the venture’s operational intricacies and strategic underpinnings.

Appendix Business Plan Example

An appendix business plan example serves as a tangible demonstration of the supplementary materials essential for enriching the core content of a business plan. It encompasses a diverse array of documents, including financial projections, market research findings, legal agreements, and organizational charts. By showcasing these materials in a structured manner, the example elucidates the depth and breadth of information housed within the appendix, offering stakeholders a comprehensive understanding of the venture.

Why Should You Include Supporting Documents in Your Business Plan?

The inclusion of supporting documents in a business plan is imperative for several compelling reasons. Firstly, these documents serve as tangible evidence substantiating the venture’s viability and potential, instilling confidence in stakeholders. Secondly, they provide a deeper dive into the operational intricacies and strategic underpinnings, fostering a nuanced understanding.

Which of the Following Should Be Included in the Supporting Documents Section of a Business Plan?

The supporting documents section of a business plan should encompass a diverse array of materials essential for stakeholders’ comprehensive understanding and evaluation. This includes but is not limited to, detailed financial projections, market research findings, legal agreements, organizational charts, resumes of key personnel, and any pertinent licenses or permits. By integrating these materials in a structured manner, the supporting documents section enriches the core content, offering stakeholders deeper insights into the venture’s intricacies and potential.

The Purpose of Including Supporting Documents in a Business Plan Is To

The purpose of including supporting documents in a business plan is multifaceted and pivotal for the plan’s efficacy. Primarily, these documents serve as tangible evidence substantiating the venture’s viability and potential, instilling confidence in stakeholders. Additionally, they provide a deeper dive into the operational intricacies and strategic underpinnings, fostering a nuanced understanding. Moreover, they enhance transparency and credibility, showcasing meticulous planning and thorough research. Ultimately, the inclusion of supporting documents bolsters the business plan’s efficacy as a comprehensive blueprint for success.

Conclusion:

In wrapping up, it’s evident that the appendix plays a crucial role in enhancing the effectiveness and completeness of your business plan. Through meticulous inclusion of supporting documents, such as financial projections, market research data, and legal documents, you bolster the credibility and clarity of your plan. This not only instills confidence in potential investors and stakeholders but also serves as a valuable reference point for your own strategic decision-making.

Frequently Asked Questions (FAQs) About Business Plan Appendices

What is the appendix in a business plan, and why is it important?

The appendix in a business plan is a supplementary section that includes additional information, documents, and data supporting the main content of the plan. It is crucial as it provides comprehensive details that strengthen the credibility and feasibility of your business proposal.

What should be included in the supporting documents section of a business plan?

The supporting documents section of a business plan should encompass a range of materials, such as financial statements, market research reports, legal agreements, resumes of key team members, permits, licenses, and any other relevant documentation that bolsters the claims and assertions made in the main body of the plan.

Why should you include supporting documents in your business plan?

Including supporting documents in your business plan is essential for several reasons. Firstly, it adds credibility by providing tangible evidence to support your claims and assertions. Secondly, it enhances clarity and transparency, ensuring that stakeholders have access to all pertinent information. Lastly, it demonstrates thoroughness and professionalism, reflecting positively on your competence as an entrepreneur.

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Five Best Practices for Creating a Business Plan Appendix

A business plan is formed by several main sections, with the appendix tying the plan into one cohesive document as its final component. Some business plans forgo this valuable section and overlook the additional benefits it may bring during and after business plan creation.

Let’s understand the contributions and importance of appendices in business plans. After this article you will never ask yourself, how to write appendix, what is the purpose of an appendix, or a business plan appendix example. Here are all the things one needs to know in crafting and using a business plan appendix to its full potential:

What is a Business Plan Appendix?

The appendix in business plans is a supporting and final section that additionally corroborates and validates the main points of the plan. Businesses incorporate this section with legal documents, research findings, or visual representations that ensure business plan readers of the credibility and accuracy of information presented in the business plan. These are materials that enhance the value of the business plan but may not cleanly fit in with the body of the plan.

What is the Purpose of the Appendix?

If the business plan body narrates to tell a business’s story, the appendix substantiates that story by laying out evidence through data-driven information. Well-organized supporting documents in a business plan verify that a business’s strategies are practical and actionable. The business plan appendices further create clarity to the facts narrated in the business plan, allowing readers to easily read without the constant need to search for proof to confirm the presented data. 

What Goes in the Appendix of a Business Plan?

The materials and documents included in the appendix may vary depending on a business’s activities. The following are some information that the appendix document includes to provide substantial support to a business plan:

  • Comprehensive market research findings
  • Detailed financial projections
  • Customer directory
  • Client or vendor contracts and agreements
  • Product images or packaging samples
  • Property designs, building permits, and lease documents
  • Intellectual property documents and other permits and licenses
  • Organizational Chart and resumes for qualifications
  • Credit records
  • Marketing material
  • Supplementary charts, graphs, and tables to support data in the business plan

Key Points in Organizing a Business Plan Appendix

Now that we know the potential components and the importance of a business plan appendix, let’s explore some guidelines to consider when sorting an appendix for a business plan:

Streamline the Appendix: For appendices that span for multiple pages, at ten or more pages for example, it is ideal to add a separate table of contents to outline its components. The appendix table of contents guides readers on what information to expect in the section. Documents and materials in the appendix section should also be organized in the same order they are referred to in the business plan body.

Maintain Confidentiality: License applications, permits, and credit records are some of the documents that are classified as confidential information. A business should keep track of the people who have access to such information as they are shared in the business plan. Including a confidentiality statement will inform readers and remind them that content shared in the business plan should not be used, spread, or discussed without written consent from agreed parties.

Some Will Not Read the Business Plan and Focus Only in the Appendix: The appendix showcases a business’s complete financial projections and proof of legal compliance through permits and licenses. As such, interested parties may only look into a business’s profitability and ability to comply with existing standards and regulations. A comprehensive appendix in the business plan demonstrates the extent a business will put effort to ensure the viability of its success. Furthermore, all the information included in the appendix will help a business stay on track with its progress and fulfill its goals.

Design Equals Content:  The presentation of the appendices is of utmost importance in the business plan. Even if good data and analysis are incorporated in the business plan, an unorganized presentation may lead to misrepresentations and negative assumptions. Adapting a solid business plan outline helps organize the appendices into a document that substantiates factual and clear information.

Keep It Short and Simple: An appendix should only include relevant information about a business to keep it concise. For example, the business plan’s financial plan should be supported with additional financial projections in the appendices. Not every little detail should be included, but the information should offer business plan readers valuable insights into the business.

The appendix serves as the last piece of the puzzle for a business plan. We’ve discussed the importance of appendix and the value it adds to a business plan. However, keep in mind that a business plan should be able to stand alone even without an appendix, as its main purpose is to answer the queries and demands of its readers. The appendix serves as a supplementary section and its absence should not create gaps within a business plan. 

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What to Include in Your Business Plan Appendix?

Back to Business Plans

Written by: Carolyn Young

Carolyn Young is a business writer who focuses on entrepreneurial concepts and the business formation. She has over 25 years of experience in business roles, and has authored several entrepreneurship textbooks.

Edited by: David Lepeska

David has been writing and learning about business, finance and globalization for a quarter-century, starting with a small New York consulting firm in the 1990s.

Published on September 13, 2023

What to Include in Your Business Plan Appendix?

Launching a business involves countless tasks, and one of the crucial early hurdles is writing a business plan. Many entrepreneurs who aren’t looking for funding think they can skip this step, but that’s never a good idea. 

A sharp business plan is essentially a business owner’s commitment to and preparation for the road ahead, and if you’re seeking funding from an investor or lender, having a comprehensive appendix of documents that support your plan can really provide a boost.

But what documents should you include? Lucky for you, this guide explains the key elements of a business plan appendix.

  • The Role of the Appendix in the Business Plan

In your business plan, you likely made many claims about various aspects of your business, and the appendix provides documentation to back up those claims. 

Of course, if your reader actually gets to your appendix, you’ve done well and captured their interest. Be sure to only include documents that support your business plan claims.

  • Components of the Business Plan Appendix

The following components should be included if you have them, which depends on the stage of your business.

1. Financial Projections

In the body of your business plan, you summarized your financial projections and mentioned the highlights, but your appendix should provide your full financial calculations and spreadsheets. 

These should include:

  • Profit and Loss Statement , also known as an income statement. This shows projected revenue and lists all costs, which are then deducted to show net profit or loss. 
  • Cash Flow Statement. This shows how much cash you have on hand at any given time. It will have a starting balance, projections of cash coming in, and cash going out, which will be used to calculate cash on hand at the end of the reporting period.
  • Balance Sheet. This shows the net worth of the business, which is the assets of the business minus debts. Assets include equipment, cash, accounts receivables, inventory, and more. Debts include outstanding loan balances and accounts payable.

Provide monthly projected versions of each statement for the first year, then annual projections for the following two years. You should also include a chart of your break-even analysis.

If you’ve already been running your business and have made sales, include your financial statements to date.

2. Market Research and Analysis 

If you have charts and graphs that support the market analysis of your business plan, include those as well. Also include any market information, such as market reports, that you used to do your market analysis.

Provide documentation about your target market , such as its size and demographics. If you’ve made a detailed profile of your target customer, create an infographic and include it as well.

3. Intellectual Property Documentation

If you have a patent, trademark , or copyright, include documentation of that intellectual property. Investors tend to appreciate patents, and will likely want to see them.

Include a brief history of when and how you obtained the patent or other intellectual property and how it benefits your business.

4. Legal Documents

Include your business entity documents, such as your articles of organization if you’ve formed an LLC, and your operating agreement . If you have agreements with suppliers or vendors, you can also include those. Documentation of any licenses and permits you’ve obtained should also be included, as well as any other legal documents pertaining to your business.

5. Resumes and Professional Biographies

Attach the resumes of founders and managers here or create professional biographies. Be sure to include all relevant experience, education, and achievements. Investors are very interested in the management team’s ability to execute the plan, so don’t skip this part.

6. Marketing Plan

If you’ve already created a full marketing plan, which is a good idea, include it here as well. How you’re going to get your product to market is critical, so having a detailed marketing plan will support the marketing summary in your business plan .

7. Customer Contracts

If you’re fortunate enough to have secured large customer contracts, include those as well.

8. Product Illustrations

If your product is in development, include an illustration of the design. If you’re manufacturing the product, provide an illustration of the manufacturing process.

  • Tips for Creating a Strong Business Plan Appendix 

There are a few things to keep in mind when putting together your business plan appendix.

  • Be selective and relevant – don’t overload the reader with too much information.
  • Include anything that highlights the key points of your business plan.
  • Be clear and concise. Keep your documents short and to the point.
  • Use illustrations such as infographics and charts when possible.

If you’ve written a business plan that captures a potential investor’s interest enough to keep them reading all the way to the end, you’ve done great work. Now give them the cherry on top with a fantastic appendix that provides all the documentation to support your plans’ primary assertions. 

Keep it relatively short, but make it strong enough to make the reader a true believer. With any luck, you’ll get the funding you need to put your business on the road to serious success! 

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What Is an Appendix in a Business Plan?

It's doubtful that Violet Fane was referring to an appendix in a business plan when she wrote that "all things come to those who wait." After all, Lady Mary Montgomerie Currie – as she was formally known – was an English poet who made her mark in the late 1800s. Then again, small-business owners wrote business plans during her lifetime, and her oft-repeated phrase captures almost perfectly the bounty of information that can be found at the very end of what is usually a lengthy document.

appendices in business plan includes

For the Body, Stick to Your Business Plan

While you're not obligated to include an appendix in your business plan, it's difficult to imagine a plan without one. This is the section that includes all the supporting documents that will substantiate, clarify and help your readers visualize points that you make in your business plan.

These documents are crucial, but they make up the very last section of a business plan for good reason: Tucking them into the actual business plan could distract your readers from the primary points you're trying to make in the body of your report. As ancillary information, they would interrupt the natural flow of the narrative.

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Steps to writing a business proposal, what are the components of a good business plan, how to simply write a business plan for a loan, 3 types of business documents, how to format a business plan in writing, an appendix in a business plan affords choices.

Emphasize the best accomplishments and most notable achievements of your management team in this section of your business plan. Then, at some point early in this section, you can place a parenthetical reference to the inclusion of their resumes. For example: "See Appendix, page XX, for management team resumes."

This way, your business plan will stand on its own merits. The reader can decide for himself whether to:

  • KeepStopReadSkip

Skipping Should Be an Option

As difficult as this last scenario may be to contemplate, the possibility definitely exists. As the business plan creator – The most important thing to remember – is that you fulfill your role to the best of your ability: You must present a thoughtful, comprehensive business plan that anticipates and addresses the reader's questions.

The reader should be able to skip the appendix without encountering any gaps in understanding. The information he will find there is intended to be supplementary – not perfunctory.

The reader may also be guided by his interests or motivations – and will make his decision accordingly. For example, an attorney may actively read the appendix to scour patent and trademark information. A lender may not find this information as compelling as a business' credit history. In this instance, the appendix could end up being the very first thing he reads.

Consider Business Appendix Examples

When an appendix is thoughtfully and creatively presented, it can be the most entertaining part of a business plan, exactly as Lady Mary had suggested.

Content should always be your guide, just as surely as you should include copies rather than original documents in the appendix. Consider your options, which depend on the content in your business plan:

  • Building permits.
  • Charts and graphs.
  • Competitor information.
  • Credit reports.
  • Equipment documentation.
  • Incorporation papers.
  • Leases or rental agreements.
  • Legal documents.
  • Letters of recommendation.
  • Licenses, permits, trademarks and patents.
  • List of business affiliates, such as your accountant and attorney.
  • Marketing reports and studies.
  • Pending contracts.
  • Pictures or illustrations of your product line.
  • Press clippings, feature articles and other media coverage.
  • Spreadsheets.
  • Tax returns.
  • Vendor agreements.

Streamline the Appendix in Your Business Plan

If your appendix becomes robust – say, more than 10 pages long – it might be helpful to create a table of contents on a preceding page to guide your readers through it. And if you're worried about confidentiality, it might be wise to include a privacy statement that reminds readers that they are not authorized to distribute copies of your business plan to third parties.

All good things may indeed come to those who wait – or at least those who ask for permission first.

  • The Phrase Finder
  • U.S. Small Business Administration: Write your business plan
  • Bplans: What to Include in Your Business Plan Appendix

Mary Wroblewski earned a master's degree with high honors in communications and has worked as a reporter and editor in two Chicago newsrooms. She worked alongside a noted Chicago area nutritionist and holistic healthcare adviser whose groundbreaking work focuses on the “whole” patient rather than focusing on one ailment or problem to the exclusion of everything else. Mary writes extensively about healthy eating and healthy living topics.

Business Plan Appendix

Appendix 

The Business Plan Appendix is a valuable section that can enhance your business plan’s credibility by showing the reader a well-structured and thorough consideration of your business idea. While not required, including a well-written appendix can leave a strong impression on your reader. The Appendix should contain any extra documents which give your audience a better understanding of the product.

Some of these documents include the following:

  • Visual aids:

Include charts, graphs, or tables that show a representation information discussed in other sections of your business plan.

  • Client and vendor agreements:

Attach any relevant contracts or agreements you have with clients or vendors to demonstrate the credibility and depth of your business relationships.

  • Legal documentation:

Include licenses, permits, patents, and trademark documents that validate your business’s legal compliance and intellectual property protections.

  • Product visuals:

Incorporate illustrations or samples of your product’s packaging to provide a visual representation of its design and appeal.

  • Marketing materials:

Include samples of your marketing materials to showcase your promotional strategies and brand positioning.

  • Executive team resumes:

Attach resumes or biographies for each member of your executive team to highlight their qualifications, expertise, and contributions to the business.

  • Building permits and equipment leases:

Attach documentation related to building permits and equipment leases to demonstrate your business’s compliance with regulations and operational requirements.

  • Contact information:

Provide contact details for your legal advisors, accountants, and other professional advisors who play a crucial role in supporting your business’s success.

  • Credit history:

Include a summary of your credit history or relevant financial information to showcase your business’s financial stability and credibility.

  • Market studies:

Include detailed market studies that offer comprehensive insights into your target market, competition, consumer behavior, and growth potential.

Including these documents in the appendix section of your business plan, you can present a well-rounded and evidence supported case for the commercial viability and potential success of your business idea.

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The Ultimate Guide: What Are Appendices In A Business Plan

The Ultimate Guide: What Are Appendices In A Business Plan

It’s easy to overlook the importance of appendices in a business plan, but these sections often contain the critical details investors look for. For instance, detailed financial projections, comprehensive market research data, and resumes of key team members typically find their place here. Their inclusion can be the deciding factor between a mere glance and serious consideration from stakeholders.

Historically, businesses that provide well-organized and thorough appendices tend to secure more funding. According to a report by the Small Business Administration, businesses with detailed appendices are 30% more likely to receive investor interest. This guide delves into how to structure these vital components to ensure you’re not just prepared, but compelling in your presentation.

The Ultimate Guide: What Are Appendices in a Business Plan

Appendices in a business plan are like the hidden gems that offer deeper insights into your business. They usually contain detailed documents that support the main sections of your plan. These might include financial statements , market research, and product details. By placing these documents in the appendices, you keep the main plan clean and uncluttered. Investors can then refer to them if they need more information.

One key reason to include an appendix is to provide additional backup for your financial projections . For instance, detailed cash flow statements, balance sheets, and profit and loss statements can be crucial. This extra information helps to validate your forecasts. It also showcases your preparedness and thoroughness, which can be a big plus for potential investors. Financial details are often dense and technical, making them more suited to the appendix.

Another important element you might include in your appendix is your market research data. Tables and graphs showing market size, growth trends, and customer demographics can be invaluable. These pieces of data support the claims you make in the market analysis section of your plan. Having hard numbers and research findings readily available adds credibility. This can make your business plan more compelling and trustworthy.

Lastly, resumes of key team members are often included in the appendix to highlight the expertise behind the business. These resumes provide investors with a sense of the skill sets and experiences that your team brings to the table. It’s also a good place to include any legal documents or patents. These can help clarify ownership and intellectual property issues. By placing such critical information in the appendices, you allow for a smoother read and well-supported claims throughout your business plan.

Why Appendices Are Important in a Business Plan

Appendices in a business plan serve as a repository of essential but supplementary information. They ensure that the main body of your business plan stays uncluttered and easy to read. Investors and stakeholders can reference these sections for more detailed information. This helps them make better-informed decisions. It also demonstrates the thoroughness and depth of your planning.

Another key reason appendices are important is that they provide evidence to back up your claims. For example, market research, financial projections, and surveys can all be included here. This strengthens your business plan, making it more credible and convincing. The presence of data and documentation reassures investors. They feel more confident in the accuracy of your forecasts.

Appendices also offer a place to include legal documents and contracts. These might include lease agreements, intellectual property documents, or partnership deals. Having these readily accessible shows that you are legally prepared. It also ensures that all your business dealings are transparent. This transparency can be vital for gaining trust with investors.

Additionally, resumes of your team members and their professional achievements can be included in the appendices. This information provides insight into the talent and skills that drive your business. It can be particularly persuasive for investors keen on the team’s capabilities. By including these, you demonstrate that your team has the expertise needed to execute the business plan effectively. This builds confidence in your leadership.

Types of Information Included in Appendices

Appendices in a business plan can cover a wide range of information. One of the most crucial elements is financial documents. These can include detailed financial statements, revenue projections, and balance sheets. By placing these documents in the appendices, you keep them accessible yet separate from the main plan. This helps to avoid overwhelming the reader with too many details upfront.

Market research is another key type of information you’ll find in appendices. This could involve surveys, industry reports, or competitive analysis. Including such data supports the claims you make in your business plan. Detailed charts and graphs can also be beneficial. They provide a visual representation of market trends and opportunities.

Legal documents are often a critical part of the appendices. These might be lease agreements, partnership contracts, or intellectual property details. Having these documents readily available offers transparency. It also helps in resolving any legal questions that investors might have. Being prepared in this way can instill confidence in your potential backers.

Finally, appendices can include resumes and professional biographies of key team members. This gives investors a closer look at the talent driving your business. It also shows that your team has the experience and skills needed to make the project a success. Sometimes, this background information can be just as important as the financial and market data. Quality team profiles can turn a good business plan into a great one.

Format and Organization of Appendices

The format and organization of appendices in a business plan are crucial for clarity and accessibility. It’s important to start by numbering each appendix. This numbering should correspond to references in the main body of the plan. An easy-to-follow format makes it simpler for readers to find specific sections. Consistency helps maintain a professional appearance.

Each appendix should start with a title page or heading that clearly states its content. This is followed by a brief description of what the appendix includes. For example, if the appendix contains financial projections, the heading should make this clear. Descriptive headings allow readers to quickly understand what they are looking at. This makes navigation more intuitive.

Using tables and lists can help organize information within the appendices. Tables are useful for displaying financial data or market research findings. They present complex information in a digestible format. Lists can be used for legal documents or team member bios. These formats make it easier for readers to skim and find pertinent details.

Another vital aspect is to keep the appendices well-structured and categorized. Group similar documents together for easier reference. For example, all financial documents should be in one section, and all market research should be in another. This logical arrangement enhances readability. Well-structured appendices can also highlight your organizational skills.

In addition, ensure that all appendices are referenced correctly within the main business plan. Whenever you mention data or a document in your plan, include a note like “See Appendix A.” This cross-referencing guides the reader to the relevant appendix. It ensures that the information is easily accessible when needed.

Lastly, if your appendices contain a lot of data, consider adding a table of contents for this section. This further aids in quick navigation. A table of contents lists each appendix and its page number. This feature helps the reader find information efficiently, enhancing the overall user experience.

How Appendices Support Your Business Plan

Appendices play a vital role in reinforcing the claims made in your business plan. They hold supplementary documents that provide in-depth details. For instance, if you mention market research in the plan, the full details can be found in the appendix. This allows you to keep the main content clean and concise. It also makes it easier for readers to verify the information.

Financial projections are another area where appendices offer strong support. While the main plan might include brief financial summaries, detailed sheets can be placed in the appendix. This includes income statements, balance sheets, and cash flow statements. Such detailed financials give investors a clear view of your financial health. They enable a more comprehensive assessment of your business’s viability.

Market research data placed in the appendix can bolster your competitive analysis. Detailed charts, graphs, and industry reports can be stored here. This backup documentation is invaluable for showing trends and opportunities. It adds weight to your market forecasts and business strategies. Investors often appreciate having access to these detailed resources.

Legal documents in the appendices demonstrate your readiness and preparedness. These might include partnership agreements, patents, and lease contracts. Including these documents shows that you’ve covered all legal bases. It’s a way to establish credibility and ensure transparency. Investors can see that you have a strong legal foundation.

Appendices also help keep your business plan organized and reader-friendly. By placing extra details here, you prevent the main sections from becoming too dense. This keeps the core of your business plan focused and easy to read. It allows readers to dig deeper if they choose to. Overall, appendices are an essential tool for a well-structured business plan.

Case Study: Successful Business Plans and Their Appendices

Let’s look at a case study of a successful tech startup, TechVibe. TechVibe’s business plan included a comprehensive appendix that captivated investors. In the appendices, they detailed their financial projections, including monthly revenue estimates and a break-even analysis. Their market research was thorough, with graphs showing industry growth and competitive analysis. This transparency helped them secure significant funding.

Another example is GreenGrow, an eco-friendly agriculture company. Their business plan’s appendix featured detailed field studies and environmental impact assessments. They also included letters of intent from potential clients and partnerships. This added credibility to their market size and growth potential. Legal documents, like their patent information, were also part of their appendix, ensuring everything was covered.

ZestEats, a food delivery service, used their appendices to include customer surveys and feedback. These documents showed high customer satisfaction and repeated usage rates. They also had detailed logistics plans and cost breakdowns. By having these details in the appendices, the main plan stayed streamlined and focused. This approach impressed investors and helped them gain financial backing.

BrightFuture, an education startup, showcased extensive resumes of their experienced team members in their appendix. Each resume detailed years of relevant work experience and academic qualifications. They also included letters of recommendation. This reassured investors about the quality of the team behind the business. Such detailed documentation helped them secure a significant investment.

The case of SafeRide, a transportation startup, further emphasizes the importance of well-prepared appendices. They included comprehensive risk assessments and contingency plans. This showed they were prepared for various scenarios and could handle potential challenges. Investors appreciated their thorough planning, leading to successful funding rounds. Including such detailed documents conveyed preparedness and competence.

Mistakes to Avoid When Creating Appendices for Your Business Plan

One of the biggest mistakes you can make is including too much information. Overloading your appendices can overwhelm readers, making them less likely to engage with the content. Keep only the necessary documents that add real value. Organize them clearly to aid navigation. Too much clutter can hide important insights.

Avoid placing outdated or irrelevant information in the appendices. Ensure all data and documents are current and directly related to your business plan. Including old or irrelevant materials can detract from your credibility. Regularly update your appendices to keep them relevant. Fresh and pertinent data boost investor confidence.

Another common mistake is failing to reference your appendices within the main business plan. If readers don’t know where to look for additional information, your appendices lose their purpose. Make sure every significant point that requires elaboration includes a reference like “See Appendix A.” This helps guide the reader and enhances understanding.

Poor formatting is another issue that can detract from the effectiveness of your appendices. Use tables and lists where appropriate to make information easy to read. Disorganized or hard-to-read documents reflect poorly on your business’s attention to detail. Clear formatting shows professionalism and care in presenting your data.

Lastly, neglecting to proofread and verify the information in your appendices can be detrimental. Errors or inconsistencies can undermine trust in your entire business plan. Double-check all facts, figures, and documentation for accuracy. Correct any mistakes before finalizing your plan.

Frequently Asked Questions

Business plan appendices can be confusing, but they are essential for credibility. Here are some common questions answered to help you better understand their importance.

1. What should be included in the appendices of a business plan?

The appendices should include detailed financial statements, such as balance sheets and cash flow projections. Market research data, legal documents, and the resumes of key team members can also be important additions.

These elements provide a deeper insight into your business operations and future prospects. Including them makes your business plan more compelling and persuasive to investors.

2. How often should the appendices in a business plan be updated?

You should update the appendices whenever there are significant changes in your business operations or market conditions. Annual reviews are recommended to keep all data relevant and accurate.

This practice ensures that potential investors have up-to-date information when making decisions. Keeping everything current shows your commitment to transparency and accuracy.

3. Can I include product prototypes or samples in the appendices?

Yes, including product prototypes or samples can be beneficial if they clarify complex features or technologies. This extra material can make it easier for investors to understand what you are offering.

Visual aids like images or videos of the product can also be included digitally within the appendix sections. These resources add another layer of detail that written descriptions alone can’t provide.

4. Are there any specific formatting guidelines for business plan appendices?

The appendices should be clearly numbered and referenced throughout the main document. Use headings, subheadings, tables, and lists where necessary to improve readability.

Make sure each section starts with a brief description of its content, helping readers navigate with ease. Consistent formatting reflects professionalism and attention to detail.

5. How do appendices enhance the appeal of a business plan for investors?

Appendices offer critical evidence that supports your claims about market size, financial health, and operational capabilities. When properly included, they boost credibility by providing detailed backup information not covered in the main sections.

This level of transparency reassures investors about due diligence performed by your team and enhances their confidence in investing in your venture.

Appendices in a business plan are essential tools that enhance detail, credibility, and transparency. They support key elements of your plan by providing in-depth information. This empowers investors to make well-informed decisions, increasing your chances of securing funding.

By carefully organizing and regularly updating your appendices, you demonstrate professionalism and preparation. This ensures that your business plan remains compelling and comprehensive. In the competitive world of business, well-crafted appendices can make all the difference.

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appendices in business plan includes

When you finish writing your business plan, you want it to make sense when someone, probably an investor or a shareholder in your business, reads it. That’s where the exhibits and appendices section comes in!

Often overlooked, the appendix section is an integral part of any business plan. Let’s imagine you are writing your business plan to woo some investors. In that case, the quality of the exhibits and appendices section in your plan will matter a lot.

The appendix offers your target readers great insights about your plan. Ideally, you should use this section to convince the investors that you have a robust business concept.

If you want your potential investors to take your business concept seriously you must invest a lot of time and research to prepare a great exhibits and appendices section for your business plan.

In this guide, we will cover everything you need to know to complete a convincing exhibits and appendices section in a business plan.

Key Takeaways

  • Before completing the exhibits and appendices section in a business plan, think of what you want to achieve with your plan. This way, you know what supporting documents to include
  • Key documents to include in this section are financial statements – cash flow, income statements, balance sheets, and general financial projections, market analysis, company information and background, and marketing materials and plan
  • Provide detailed documentation to make it easy to convince any reader to take the desired action
  • Add a table of contents for ease of navigation from one section to the other

What Is a Business Plan Exhibits and Appendices Section?

The appendix, which is the last part in a business plan, offers supporting documentation for critical components in your plan. For instance, here you include any market research analysis you’ve done and financial statements.

Additionally, if there are any charts and tables, you should capture them in the exhibits and appendices section.

You can, as well, include other information in this section such as resumes, credit history, and intellectual property documentation. However, the limit of what to capture in the appendix section should be informed by the audience you are targeting.

What’s the Purpose of the Exhibits and Appendices Section in a Business Plan?

The exhibits and appendices section in a business plan has a defined purpose. It offers evidence and supporting documentation for your business concept.

For instance, while you can include charts and graphs in the body of your business plan, they are best captured in detail in the exhibits and appendices section.

How to Complete the Exhibits and Appendices Section in a Business Plan?

Now that you know the importance of having an appendix section, the next step is learning how to complete it successfully.

The most important success factor when completing a business plan appendix is knowing what goes into this section.

Here are some of the supporting documents to include in this section:

1.   Financial Projections

If you are writing a business plan for loan applications or raising capital, you better have clear and strong financial projections. Include detailed monthly, quarterly and annual cash financial projections in the appendix section.

The most critical financial information to focus on here include income statements, balance sheets, and cash flow statements.

2.   List of Customers

When preparing a business plan for expansion purposes, you will need to include a list of customers. Such information gives a potential investor and shareholders a clear snap chat of your present clientele base.

3.   Market Analysis

Analyzing the target market is a critical step when preparing a business plan. Whether you are starting out or expanding, you need a clear understanding of the market you are entering . Include all the relevant information about your market in the appendix section.

Some of the aspects to consider here include a clear definition of the industry, a brief description of the potential customers and competitors.

Additionally, add any potential risks you might have identified during the market research. Such information helps you make the right decisions towards achieving the set goals.

4.   Marketing Materials and Plan

How do you plan to market your business concept? What materials will you need? The exhibits and appendices section is a great place to expand the marketing section you have already covered in your plan.

Here, you need to attach a detailed marketing plan. It helps convince your readers that you have a clear understanding of your target audience, where to put marketing efforts, as well as how you intend to create awareness of your business concept.

Best Practices When Completing the Exhibits and Appendices Section in a Business Plan

Crafting a successful exhibits and appendices section isn’t as easy as it sounds.

Here are a few best practices to guide you as you complete the appendix section in your business plan:

  • Include a table of contents : When the appendix section covers several documents, it is advisable to include a table of contents. This way, it helps a reader access the different sections easily.
  • Confidentiality Statement : where you include legal documents, intellectual property applications or diagrams, and credit history documents, ensure that you have a Confidentiality Statement. It reminds anybody reading the business plan that they should not share or disclose such information with your consent.
  • Short and Simple : You have covered a lot of information about your concept in the other sections of the business plan. Ensure that you keep this section as short and simple as possible. However, it is important to provide all the necessary information to support your business plan.

Final Thoughts

As a business owner, you want to write a business plan that gets read and convinces the readers –whether they are investors or shareholders – to take some action. The exhibits and appendices section is a great place to make this possible by including all the necessary information to back up any claims in the preceding sections of your business plan.

Whereas it is important to keep the appendix section as short as possible, it is equally necessary to ensure that it covers enough documents to support your business concept. Are you stuck writing the exhibits and appendices section in your business plan? Leave us a comment below.

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Appendix for Business Plan

The Appendix is an optional section that provides additional supporting materials, such as resumes, market research studies, product catalogs, or legal documents.

Why Appendix Section is Important in Business Plan:

By including supporting documents, you can provide additional evidence of your team’s qualifications, the demand for your products or services, or the feasibility of your business model.

What to Include in Business Plan Appendix :

Your business plan’s Appendix should contain supporting documentation for your proposed strategies, including but not limited to patents, store designs, customer lists or contracts, partnership agreements, and employee contracts.

Furthermore, the Appendix must include comprehensive financial projections, such as Projected Income Statements, Projected Balance Sheets, and Projected Cash Flow Statements, along with a clear record of the assumptions used to create them.

Supporting Documents:

Include any supporting documents that are relevant to your business plans, such as resumes of key personnel, market research studies, product catalogs, or legal documents.

References:

Include a list of references that can vouch for the quality of your products or services, such as satisfied customers or industry experts.

Visual Aids:

Include any visual aids, such as charts, graphs, or images, that help to illustrate key points or data in your business plan.

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Appendix of a Business Plan

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APPENDICES OF A BUSINESS PLAN

The appendices section of your business plan is used to provide readers with information and documents that support your claims made throughout the business plan. Many entrepreneurs neglect to develop this section, thinking that bankers and other investors will never read it. In realty through, most investors want to see the information sources used by the business plan writer/entrepreneur.

By creating a well organized and thoughtout appendices, you are ultimately enhancing your credibility as a person and an entrepreneur. And you must be a creditable source before an investor will trust you with their money.

The documents placed in your appendices may include, but not restricted to, the following items:

  • demographic information and statistics,
  • weighted average selling price calculations,
  • weighted average product cost calculations,
  • charts and diagrams to better illustrate and/or compare variables,
  • sample of advertisements or publicity ads,
  • partnership agreement (if establishing a partnership),
  • resumes of each owner and key management personnel,
  • product pictures, photograph, blue print, etc.....
  • map of area where your planned business venture will operate,
  • floor plan of facility or production plant,
  • detailed budgets for marketing expenses and administrative expenses,
  • detailed pricing schedule,
  • patent, copyright, and/or trademark confirmation,
  • supplier's letters of intent,
  • clippings from newspapers articles etc, supporting any claims made,
  • personal credit report of owner(s),
  • personal balance sheet (assets and liabilities) of owners,
  • customer letters of intent (customers willing to buy your product),
  • letters of intent from future shareholders or investors,
  • survey or questionnaire along with results,
  • organizational chart,
  • market research reports,
  • detailed technical descriptions of product or service,
  • leasing agreements,
  • letters patent,
  • personal references (past employers, banks, other professionals),
  • consultants reports, and
  • any other information relevant to your particular business venture.

TWO FINAL NOTES:

-    Be sure to make reference, in the body of your business plan, to each appendices item. Don't include a document or other information sources in the appendices just to occupy space. If its needed include it; if it's not needed exclude it.

-    Be sure to prepare a table of contents for your appendices. This will provide the reader with a quick view of your appendix items. Organize your appendices' table of contents in the order in which they are referred to in the body of the business plan.

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Business Plan & Pitch Presentation

  • #1. Executive Summary
  • #2. Description, Objectives, and Product/Services
  • #3. Market Research
  • #4. Marketing and Sales Plan
  • #5. Financial Analysis and Projections
  • #6. Appendix
  • How To Pitch Your Business Plan

If deemed relevant, add content to support, confirm, and reinforce conclusions you reach in the business plan. An appendix is where you give greater details about aspects covered in the plan, and you can include specific details regarding market research, technology, location, and so forth.  

Appendix content may include, but is not limited to: 

  • Letters of Intent/Key Contracts (to display customer interest/demand) 
  • Endorsements (to reinforce that company is capable and the product or service is desirable) 
  • Resumes of Key Managers (if resumes of key managers are impressive, consider including them) 
  • Technical Information (if using or developing technology, more detailed descriptions can be added here) 
  • Manufacturing information (detailed description of manufacturing process or flow chart describing process) 
  • Floor Plan (layout and use of space, factory, etc.)
  • << Previous: #5. Financial Analysis and Projections
  • Next: How To Pitch Your Business Plan >>
  • Last Updated: Jul 31, 2024 10:23 AM
  • URL: https://guides.lib.usf.edu/business_plan

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  • Getting Started
  • Overview of Business Plan Components
  • Executive Summary & Business Description
  • Marketing Plan
  • Organization Plan
  • Financial Plan & Funding
  • Exit Strategy
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  • Library Guides
  • Business Plan Tutorial

Business Plan Tutorial: Appendix

The appendix.

The business plan must include all supporting information used to write your report. The following is a non-exhaustive list of possible items to include in an appendix.  Note: for class assignments, many of the following items are not necessary.  

  • Perception map
  • Management resumes
  • Ansoff's matrix
  • Purchase process
  • SWOT analysis
  • Surveys with results
  • Statistical data, timeline
  • Cost analysis
  • All charts or comparison tables that you created 
  • Diagrams of the product, packaging and screen shots of possible websites   
  • Competitive analysis
  • Projection of Sales by market line
  • Product Line Profit Analysis
  • Confidentiality Agreement
  • Tax returns of principals for last three years
  • Personal Financial Statement
  • Copy of proposed lease or purchase agreement for building space
  • Copy of licenses and other legal documents
  • Copies of letters of intent from suppliers, etc.
  • Loan applications
  • Partnership Agreements
  • Letters from perspective buyers

Annotating the appendix

Often, professors will expect appendix elements to include annotations. Be sure to check with your instructor about their requirements for providing annotations with your appendix items. See the resource linked below for tips on how to cite and annotate business resources. 

  • Citing and Annotating Business Sources Slides with instructions on writing annotations and citations in business plans and presentations.
  • << Previous: Exit Strategy
  • Last Updated: Aug 31, 2024 5:12 PM
  • URL: https://guides.lib.uw.edu/busplan

appendices in business plan includes

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  1. What to Include in Your Business Plan Appendix

    What to Include in Your Business Plan Appendix

  2. What Are Appendices in a Business Plan? A Complete Guide

    Appendices are additional documents or materials that provide supplementary information to support the main content of the plan. Learn what to include in the appendices section, how to create effective appendices, and see some examples of common materials.

  3. What should you include in your business plan appendices?

    Appendices are the section of your business plan that provides proof or supporting documentation for key claims. Learn what to include, how to format, and see an example of appendices in a business plan.

  4. What to Include in Your Business Plan Appendix

    Learn how to create a comprehensive and effective appendix for your business plan, with examples of supporting documents and data. The appendix is a section where you provide vital information that validates your strategies and projections, such as financials, market research, resumes, legal documents, and more.

  5. Business Plan Appendix Template: 55 Examples of What to Include

    Appendix is an optional section at the end of a business plan that contains additional evidence to support claims and projections in the main body. It may include charts, photos, resumes, legal documents and other materials that are relevant and necessary for the business.

  6. What to include in a Business Plan Appendix?

    What to include in a Business Plan Appendix? - Upmetrics

  7. The Ultimate Guide: What Is An Appendix In A Business Plan

    A business plan appendix usually includes financial statements, market research data, and legal documents. These are essential for backing up the claims made in the main sections of the plan. Other items like resumes of key team members, product schematics, and additional charts or graphs may also be included. This helps build credibility and ...

  8. Business Plan Appendix [Updated 2024]

    Learn how to write a business plan appendix that provides supporting documents and evidence for your main body. Find out what to include in the appendix, such as financial projections, customer lists, intellectual property, and more.

  9. Appendix in Business Plans: Key Examples & Importance

    Learn how to use the appendix in a business plan to enrich the core content with supplementary materials, such as financial projections, market research, legal agreements, and organizational charts. Find out why supporting documents are essential for stakeholders' comprehensive understanding and evaluation of your venture.

  10. The Ultimate Guide: What Is Appendix In Business Plan

    The Role of the Appendix in a Business Plan: Essential Components and Purpose When it comes to crafting a business plan, one section often overlooked is the appendix. ... Another case involves a restaurant looking to attract investors through a carefully crafted business plan. The appendix, in this case, included critical components like sample ...

  11. Five Best Practices for Creating a Business Plan Appendix

    Learn the purpose, contents, and best practices of a business plan appendix, a supporting section that provides evidence and details for the main plan. Find out how to streamline, maintain confidentiality, and design the appendix for clarity and credibility.

  12. What to Include in Your Business Plan Appendix?

    1. Financial Projections. In the body of your business plan, you summarized your financial projections and mentioned the highlights, but your appendix should provide your full financial calculations and spreadsheets. These should include: Profit and Loss Statement, also known as an income statement.

  13. What Is an Appendix in a Business Plan?

    An Appendix in a Business Plan Affords Choices. Emphasize the best accomplishments and most notable achievements of your management team in this section of your business plan. Then, at some point ...

  14. Business Plan Appendix

    The Business Plan Appendix is a valuable section that can enhance your business plan's credibility by showing the reader a well-structured and thorough consideration of your business idea. While not required, including a well-written appendix can leave a strong impression on your reader. ... Some of these documents include the following ...

  15. The Ultimate Guide: What Are Appendices In A Business Plan

    Business plan appendices can be confusing, but they are essential for credibility. Here are some common questions answered to help you better understand their importance. 1. What should be included in the appendices of a business plan? The appendices should include detailed financial statements, such as balance sheets and cash flow projections.

  16. How to Write Appendix in Business Plan? Example & Guide

    The business plan appendix is a supplementary section at the end of your business plan. It includes detailed information that supports the contents of the main document.

  17. What Is a Business Plan Exhibits and Appendices Section?

    Learn what documents to include in the appendix section of your business plan to support your concept and convince your readers. Find out the best practices and tips for writing this section effectively.

  18. Business Plan Appendix

    Learn what to include in a business plan appendix, such as financial projections, customer feedback, intellectual property, key people, and more. See a sample business plan appendix and get professional services for your plan.

  19. Appendix

    What to Include in Business Plan Appendix : Your business plan's Appendix should contain supporting documentation for your proposed strategies, including but not limited to patents, store designs, customer lists or contracts, partnership agreements, and employee contracts. Furthermore, the Appendix must include comprehensive financial ...

  20. Appendix of a Business Plan

    any other information relevant to your particular business venture. TWO FINAL NOTES: - Be sure to make reference, in the body of your business plan, to each appendices item. Don't include a document or other information sources in the appendices just to occupy space. If its needed include it; if it's not needed exclude it.

  21. LibGuides: Business Plan & Pitch Presentation: #6. Appendix

    If deemed relevant, add content to support, confirm, and reinforce conclusions you reach in the business plan. An appendix is where you give greater details about aspects covered in the plan, and you can include specific details regarding market research, technology, location, and so forth. Appendix content may include, but is not limited to:

  22. Appendix

    The Appendix. The business plan must include all supporting information used to write your report. The following is a non-exhaustive list of possible items to include in an appendix. Note: for class assignments, many of the following items are not necessary. Perception map.

  23. The Business Plan Series: Appendix

    In this video we show you what to include in the appendix section of your business plan.

  24. Self-Employment Business Startup Appendix

    Self-Employment Business Startup Toolkit V3.0 Appendix is developed to assist DVR staff and consumers through ... This section includes other documents needed to support and validate the business and business plan. These include a cost-of-living budget and personal balance sheet for the business owner(s), resume(s), credit reports, contracts ...