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How Netflix Moved Operations to the Cloud and Saw Revenue Boom: A Digital Transformation Case Study

Remember the time you had to request mail-order DVDs to catch the latest flicks while munching popcorn on your couch?

Me neither.

It’s strange to think that about a decade ago, streaming giant Netflix had a business model built around direct mail.

Request a movie, put a few in your queue for next time, and let the anticipation build as you wait for your first DVD to arrive on your doorstep.

Now, our instant gratification bells ring daily as we pour through episode after episode of new material. And, we can barely remember the (dark) time where we waited days for entertainment instead of having it literally at our fingertips.

The shift from mail-in orders to a cloud streaming service improved customer satisfaction and made Netflix billions.

The company’s move to the cloud came with a hike in customer loyalty and a brand that competitors still fight tooth and nail to beat in the market.

Netflix serves as the ultimate digital transformation case study.

They transformed their entire business model and charted unprecedented waters. Here’s how to use their model as inspiration for your contact center’s digital transformation.

How to move your operations to the cloud, Netflix style: A digital transformation case study.

21 years after they started renting DVDs, Netflix now sits at a valuation of almost $145 Billion .

They came to market as a disruptor of traditional video stores like Blockbuster and Family Video.

Netflix founders Reed Hastings and Marc Randolph wanted to bring customer-centricity to the video rental market. At the time, renting videos was inconvenient and costly, with customers often plagued by expensive late fees.

They created an entirely new way to watch movies and consume content. And as time went on and subscribers grew, they continued to shift to keep pace with new consumer demands.

In 2007 , they took their first step into the world of streaming video. They offered customers a streaming subscription in addition to the more traditional DVD rental service, giving customers the option to chart their own path.

Since then, they’ve seen exponential growth in subscribers and revenue. Let’s take a look at their trends over time. We’ll skip over the first few years of the company’s infancy and jump to the year the company went public.

Here’s how Netflix has grown since 2002.

That incredible growth trajectory, and willingness to change, made Netflix stock skyrocket by 6,230% in a 10-year period.

And, they did it all without crazy price hikes, keeping customers top-of-mind.

While Netflix has adjusted prices over the years, they strike a balance by adding more value and services for the dollar. In 2019 , the Basic plan increased by $1 a month (adding up to $12 annually). While the Standard and Premier plans rose by $2 per month, (adding up to $24 annually, for each plan).

Meanwhile, the company is putting some $15 billion towards creating new content binge-watchers will love.

After this price change, Netflix saw a slight blip in subscriber growth, with growth in Q2 coming in low. But, analysts don’t think for a second it’s the beginning of a downward trend. In fact, a similar event happened back in 2010 when Netflix moved to a pricing model that broke out streaming and video rentals. And they clearly rebounded.

When you put the numbers into perspective, you see this is the first dip in subscriber growth in nearly a decade. That’s pretty remarkable. And, revenue still increased for the quarter. It’s clear the value of the digital innovator’s services still outweighs the cost for most.

Plus, if you can post positive revenue numbers for over a decade and become a multi-billion-dollar company in about 20 years, you’re doing alright.

Here’s what Netflix did to reach these lofty heights. And, how you study the same tactics to lead your contact center through a successful digital transformation.

Stay true to your vision.

Netflix started out with the idea to make it easier and less expensive for people to watch movies.

But they didn’t want to stay in the DVD game forever. They had the foresight to predict that consumer behaviors would continue to shift. And, they wanted to stay ahead of the competition.

Only, they didn’t sacrifice their vision when it came time for company-wide changes. Instead, they realigned their business strategies to fit their vision, even as consumers and trends shifted.

What you can do:

As you make digital shifts in your contact center and your company, keep your vision constant. While tons of other factors may orbit around you, your vision keeps you grounded.

Use your company vision to guide your decision-making. And, use data and trends to predict how your customer behavior will shift.

As you shift to keep pace with your customers’ needs, align your operations to your customer behaviors to realize your vision.

Reinvent the wheel if the old one doesn’t solve customer problems.

Netflix soared from seed idea to a $145-billion-dollar valuation in only 21 years. (Wow, they did that in less time than it took big tech vendors to break CSAT scores.)

And they didn’t get there by spinning up a new-and-improved version of Blockbuster.

Ted Sarandos, Head of Content at Netflix said when he came on board at the early stages of the company founder Reed Hastings used his vision to scale and innovate at Netflix.

“We never spent one minute trying to save the DVD business,” said Sarandos .

The company leaders didn’t stick to traditional best practices because they no longer worked for modern customers.

Instead of piggybacking off what other companies did, Netflix solved problems differently. And, they solved them better. The proof is in a bankrupt Blockbuster and dwindling Family Video stores.

Want to know what you’re missing when you only look at digital transformation best practices? Pop over to our article on the topic.

Tailor your path and contact center strategies to your specific business needs. Focus on listening and understanding your customers, with the help of better data and customer surveys .

Find out what’s causing your customers’ pain. See what common questions your customers have. Work with your sales team to find out why customers are fleeing competitors. Discover why they choose your products and services in the first place. Then, work with your contact center and company leaders to develop the methods to solve these pains.

Don’t get caught up in what your competition is doing. What they’re doing might work, but your actionable data and customer information can guide you to a way that works better.

If you’re going to be consumed by one thought, let it be this one: how might we better serve our customers?

Don’t force your customers down a single path.

In the early phases of Netflix, internet speeds weren’t built for streaming movies. People who tried to download and view movies online were only frustrated by the lengthy, often interrupted experience of watching a film online.

Netflix didn’t want to enter the streaming market until the right infrastructure was available to support a platform with high-quality and high-speed content. They didn’t want to taint their brand from day one, linking the Netflix name to all the baggage that came with poor streaming experiences.

At the same time, they were watching postage prices. The price of postage kept rising, and internet speeds were on the ups. By watching how the market and internet infrastructure changed, they identified the right moment to launch their first streaming service.

They tested their streaming service with lower-quality video, first. They wanted to gauge interest and customer experience without canceling their bread-and-butter DVD service.

Those who wanted access to the crisp DVD picture could still order movies to their doorstep. Others who wanted instant access could forgo the high-quality picture for convenience, instead.

Your contact center and customer experience will change. It has to. But as you make changes and shift your operations to the digital era, keep options open for your customers.

Just because chat and email are on the rise as popular customer service channels doesn’t mean every customer wants to use them. Use past data and communication history to learn more about your customers. Then, coach your agents to handle each interaction based on the customer’s preferences.

Bringing changes to your contact center has the potential to transform your customer experience for the better. But, without careful intention, it can also cause friction. Introduce changes to your customers slowly, and make sure your agents are always there to offer extra help through the process.

Use data and trends to personalize your customer experiences.

This one’s huge. It’s how Netflix keeps customers engaged with their platform, and how they coined the term binge-watching

As Netflix made changes in their operations, they watched their data like a hawk. They looked for trends on how people watched content, what kept them watching, and how personalization fueled content absorption. Then, they used an algorithm to serve up content tailored to their customers’ specific interests.

“Like a helpful video-store clerk, it recommended titles viewers might like based on others they’d seen.” – Twenty Years Ago, Netflix.com Launched. The Movie Business Has Never Been the Same , by Ashley Rodriguez for Quartz .

And, as their new cloud-based business let them scale globally, their data points multiplied.

Previously, Netflix could only mail DVDs to U.S. customers. Shipping DVDs overseas wouldn’t have been financially sustainable while keeping prices fair for all customers. Moving to an online business model allowed Netflix to target and reach new audiences without taking on the costs of shipping globally.

Doing this not only scaled their business, but it diversified their data and made their algorithm smarter. Enter, extreme personalization and binge-watching fever on a global scale.

Track and analyze data from your customer interactions. Create custom reports and dashboards to distill important findings from your data. Then, use the trends and patterns you find to personalize your customer service experiences.

From the way you send customer surveys to the tone your agents use, your interactions tell you what your customers want. Lean into your analytics for valuable insight into how to help your customers.

And, use the data to transform your contact center too. Customer data is a powerful tool to drive business change. If your metrics show customers aren’t happy, your company leaders want to know about it. And, they’ll want to fix it. There’s no better case for company transformation.

Netflix took risks to transform their business. But, there’s no bigger risk than stagnation. Staying the same doesn’t help you reach your contact center goals. Innovating and trying out your big ideas is what separates the leaders from the laggards.

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Netflix Five Forces Analysis & Recommendations (Porter’s Model)

Netflix’s external environment is examined in this Five Forces analysis of competitive forces and external factors based on Michael Porter’s model. The company provides streaming services and movies, series, and games. Online business operations facilitate Netflix’s international market reach but also position the company against multinational competitors in the industry. This Five Forces analysis of Netflix accounts for the multinational operating environment and the factors of the five forces, namely, competitive rivalry, customers’ power, suppliers’ power, threat of substitution, and threat of new entry. Netflix’s long-term success depends on its competitive advantages and strategies for overcoming competitive pressures illustrated in this Five Forces analysis.

This Five Forces analysis indicates that competitive advantages and effective competitive strategies ensure the achievement of business goals that realize Netflix’s mission statement and vision statement despite competitive challenges in the industry. The achievement of the company’s goals and performance targets are subject to the five forces, but carefully designed strategies can successfully promote Netflix’s business growth despite competition in the entertainment and content streaming industry.

Summary: Porter’s Five Forces Analysis of Netflix

The external factors linked to competitors, customers, suppliers, substitutes, and new entrants create a challenging competitive environment for entertainment content streaming services. This Five Forces analysis of Netflix illustrates the following intensities of the five forces:

• Competitive rivalry: Moderate
• Buyer power: Moderate
• Supplier power: Weak
• Substitution threat: Moderate
• New entry threat: Weak

Recommendations. This Five Forces analysis establishes the significance of competition and variables linked to subscribers in influencing Netflix’s competitiveness and strategic positioning. Although the industry has aggressive competitors, production capabilities and original content are competitive advantages that limit the impact of competition. The core competencies and competitive advantages detailed in the SWOT analysis of Netflix can provide support for strategic efforts to mitigate the effects of competitors, buyers, and suppliers assessed in this Five Forces analysis. For example, the company’s original movies and series help reduce its dependence on content suppliers or producers. It is recommended that Netflix further develop its content production capabilities to improve competitive advantages based on original content that attracts target customers. These competitive advantages mitigate the influence of media and entertainment competitors and limit the impact of customer/buyer power and the threat of substitutes.

Another recommendation is for Netflix’s diversification and product development strategies, which reduce the effects of the competitive challenges detailed in this Five Forces analysis. Netflix’s generic competitive strategy and intensive growth strategies include objectives for new products and business operations in addition to movies and series production and streaming. The company already offers games as part of its product development and diversification strategies. However, with the competition and buyer power in this Five Forces analysis case, it is recommended that Netflix continue developing more games to improve its position as a provider of gaming content that strengthens the popularity of its movies and series used as basis for such games.

Competition/Competitive Rivalry: Moderate

This component of Porter’s Five Forces analysis assesses the degree of competition and competitors’ impact on Netflix. The following external factors lead to the moderate force of competition on Netflix:

• Low differentiation of streaming services
• High differentiation of content producers
• Subscribers’ moderate switching costs

Most streaming services are similar in function and types of content available. In this Five Forces analysis of Netflix, such a competitive condition strengthens rivalry by making it easier for viewers to transfer between streaming services. However, high differentiation of content producers reduces competitive pressure by discouraging viewers from transferring to other service providers that may not have the same content. For example, some Netflix originals are not available from streaming and content-producing competitors, like Disney , Sony , NBCUniversal, as well as YouTube ( Google (Alphabet) ), Apple TV Plus, Amazon Prime Video, Facebook (Meta) , and Microsoft Movies & TV (Films & TV). Netflix subscribers also experience moderate costs when switching to other streamers, such as additional membership or subscription fees and lack of access to some original content. As a result, many customers keep accounts with multiple streaming services. The strategic factors in this Five Forces analysis illustrate that competition is significant but limited because of original content that functions as a competitive advantage of Netflix.

Bargaining Power of Netflix’s Customers: Moderate

Customers’ influence on prices, profits, market share, and business performance is assessed in this component of the Five Forces analysis. The following external factors reinforce the moderate bargaining power of Netflix’s customers:

• Small size of individual subscribers
• Subscribers’ moderate price sensitivity

A subscriber’s payment is small and has insignificant individual impact on Netflix. In Porter’s Five Forces analysis model, this small size limits or reduces individual customers’ effect on the online company. Also, subscribers’ switching costs limit buyer power over Netflix. For example, switching may come with additional expenses and loss of access to the company’s original movies and series, which are a competitive advantage that discourages subscription cancellations. However, Netflix is subject to the price sensitivity of subscribers. The Five Forces analysis model considers this external factor as a contributor to customers’ bargaining power, as streaming competitors can use affordability as a competitive advantage. The external factor of price sensitivity is included in decisions for Netflix’s marketing mix (4Ps) , particularly strategies for pricing the streaming service. Overall, these factors enable moderate customer power in this Five Forces analysis case.

Bargaining Power of Suppliers: Weak

This component of Porter’s Five Forces analysis refers to suppliers’ influence on the cost of supply or inputs and, thus, Netflix’s business costs, performance, and competitiveness. The following external factors lead to the limited and weak bargaining power of suppliers over Netflix:

• Large number of content producers
• High switching costs for content producers/suppliers

Netflix’s most significant suppliers are content producers, such as local and multinational media and entertainment companies. Considering the uniqueness of each movie, series, or game, these suppliers have a high degree of differentiation. In this Five Forces analysis of Netflix, high differentiation is an external factor that increases the bargaining power of suppliers by making their content desirable and not easily replaced. However, the large number of content producers reduces their individual bargaining power. Furthermore, suppliers experience high switching costs in this Five Forces analysis case. For example, because of Netflix’s international market reach, many suppliers are unlikely to pull out of Netflix, although popular multinational entertainment producers can do so more easily. Netflix’s operations management ensures that the streaming service optimizes business performance while managing strategic concerns involving content producers and their weak bargaining power established in this Five Forces analysis.

Substitutes/Substitution Threat to Netflix: Moderate

The impact of substitution and the competitiveness of substitute products are assessed in this component of Porter’s Five Forces analysis model. The following external factors are responsible for the moderate threat of substitution affecting Netflix:

• Moderate costs of switching to substitutes
• Moderate availability of substitutes
• Subscribers’ moderate propensity to substitute

Substitutes for Netflix satisfy customers’ entertainment needs. In this Five Forces analysis case, substitutes include live shows and performances, free TV channels, and content on discs, tapes, and other media. Although these substitutes offer entertainment, customers are only moderately likely to switch to them because of various costs, like additional spending and inconvenience, in contrast to the affordability and convenience of accessing online content from Netflix. Also, many substitutes have limited availability with inflexible schedules or locations. This external factor limits the substitution threat in this Five Forces analysis case. Moreover, many customers are satisfied with Netflix’s online content and streaming services and are only moderately likely to use substitutes, such as during moments of boredom or when seeking different activities. Overall, this component of the Five Forces analysis of Netflix establishes the moderate threat of substitution.

Threat of New Entrants/New Entry: Weak

This component of Porter’s Five Forces analysis assesses the likelihood of new competitors and their impact on Netflix’s prices, profits, and business performance. The following external factors lead to new entrants’ weak threat to Netflix:

• Moderate cost of doing business
• High supply chain costs
• High cost of reaching critical mass for network effect

Netflix’s operations in the entertainment and content streaming industry involve moderate costs for developing and maintaining IT infrastructure. Also, developing original content is costly, while getting support and content from various media companies requires time and accompanying processing, business, and legal costs. These strategic factors reduce the threat of new entry in this Five Forces analysis of Netflix. Moreover, new entrants need to spend considerable time and capital before reaching critical mass, which is the point where they already have enough content and subscribers to easily attract more subscribers and content producers. This component of the Five Forces analysis establishes that new entrants pose a weak threat to Netflix.

• Davis, S. (2023). What is Netflix imperialism? Interrogating the monopoly aspirations of the ‘World’s largest television network’. Information, Communication & Society, 26 (6), 1143-1158.
• Gómez, R., & Munoz Larroa, A. (2023). Netflix in Mexico: An example of the tech giant’s transnational business strategies. Television & New Media, 24 (1), 88-105.
• Netflix, Inc. – Form 10-K .
• Netflix, Inc. – Long-Term View .
• Netflix, Inc. – Top Investor Questions .
• Sforcina, K. (2023). Digitalizing Sustainability: The Five Forces of Digital Transformation . Taylor & Francis.
• U.S. Department of Commerce – International Trade Administration – Media and Entertainment Industry .
• Wayne, M. L., & Uribe Sandoval, A. C. (2023). Netflix original series, global audiences and discourses of streaming success. Critical Studies in Television, 18 (1), 81-100.
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Cite this post.

AMS Citation

Cois, C., 2015: DevOps Case Study: Netflix and the Chaos Monkey. Carnegie Mellon University, Software Engineering Institute's Insights (blog), Accessed August 28, 2024, https://insights.sei.cmu.edu/blog/devops-case-study-netflix-and-the-chaos-monkey/.

APA Citation

Cois, C. (2015, April 30). DevOps Case Study: Netflix and the Chaos Monkey. Retrieved August 28, 2024, from https://insights.sei.cmu.edu/blog/devops-case-study-netflix-and-the-chaos-monkey/.

Chicago Citation

Cois, C. Aaron. "DevOps Case Study: Netflix and the Chaos Monkey." Carnegie Mellon University, Software Engineering Institute's Insights (blog) . Carnegie Mellon's Software Engineering Institute, April 30, 2015. https://insights.sei.cmu.edu/blog/devops-case-study-netflix-and-the-chaos-monkey/.

IEEE Citation

C. Cois, "DevOps Case Study: Netflix and the Chaos Monkey," Carnegie Mellon University, Software Engineering Institute's Insights (blog) . Carnegie Mellon's Software Engineering Institute, 30-Apr-2015 [Online]. Available: https://insights.sei.cmu.edu/blog/devops-case-study-netflix-and-the-chaos-monkey/. [Accessed: 28-Aug-2024].

BibTeX Code

@misc{cois_2015, author={Cois, C. Aaron}, title={DevOps Case Study: Netflix and the Chaos Monkey}, month={Apr}, year={2015}, howpublished={Carnegie Mellon University, Software Engineering Institute's Insights (blog)}, url={https://insights.sei.cmu.edu/blog/devops-case-study-netflix-and-the-chaos-monkey/}, note={Accessed: 2024-Aug-28} }

DevOps Case Study: Netflix and the Chaos Monkey

C. Aaron Cois

April 30, 2015, published in.

This post has been shared 3 times.

DevOps can be succinctly defined as a mindset of molding your process and organizational structures to promote

• business value
• software quality attributes most important to your organization
• continuous improvement

As I have discussed in previous posts on DevOps at Amazon and software quality in DevOps , while DevOps is often approached through practices such as Agile development, automation, and continuous delivery, the spirit of DevOps can be applied in many ways. In this blog post, I am going to look at another seminal case study of DevOps thinking applied in a somewhat out-of-the-box way: Netflix .

Netflix is a fantastic case study for DevOps because their software-engineering process shows a fundamental understanding of DevOps thinking and a focus on quality attributes through automation-assisted process. Recall, DevOps practitioners espouse a driven focus on quality attributes to meet business needs, leveraging automated processes to achieve consistency and efficiency.

Netflix's streaming service is a large distributed system hosted on Amazon Web Services (AWS) . Since there are so many components that have to work together to provide reliable video streams to customers across a wide range of devices, Netflix engineers needed to focus heavily on the quality attributes of reliability and robustness for both server- and client-side components. In short, they concluded that the only way to be comfortable handling failure is to constantly practice failing. To achieve the desired level of confidence and quality, in true DevOps style, Netflix engineers set about automating failure .

If you have ever used Netflix software on your computer, a game console, or a mobile device, you may have noticed that while the software is impressively reliable, occasionally the available streams of videos change. Sometimes, the 'Recommended Picks' stream may not appear, for example. When this happens it is because the service in AWS that serves the 'Recommended Picks' data is down. However, your Netflix application doesn't crash, it doesn't throw any errors, and it doesn't suffer from any degradation in performance. Netflix software merely omits the stream, or displays an alternate stream, with no hindered experience to the user--exhibiting ideal, elegant failure behavior.

To achieve this result, Netflix dramatically altered their engineering process by introducing a tool called Chaos Monkey , the first in a series of tools collectively known as the Netflix Simian Army . Chaos Monkey is basically a script that runs continually in all Netflix environments, causing chaos by randomly shutting down server instances. Thus, while writing code, Netflix developers are constantly operating in an environment of unreliable services and unexpected outages. This chaos not only gives developers a unique opportunity to test their software in unexpected failure conditions, but incentivizes them to build fault-tolerant systems to make their day-to-day job as developers less frustrating. This is DevOps at its finest: altering the development process and using automation to set up a system where the behavioral economics favors producing a desirable level of software quality. In response to creating software in this type of environment, Netflix developers will design their systems to be modular, testable, and highly resilient against back-end service outages from the start.

In a DevOps organization, leaders must ask: What can we do to incentivize the organization to achieve the outcomes we want? How can we change our organization to drive ever-closer to our goals? To master DevOps and dramatically improve outcomes in your organization, this is the type of thinking you must encourage.

Then, most importantly, organizations must be willing to make the changes and sacrifices necessary (such as intentionally, continually causing failures) to set themselves up for success. As evidence to the value of their investment, Netflix has credited this 'chaos testing' approach to giving their systems the resiliency to handle the 9/25/14 reboot of 10 percent of AWS servers without issue. The unmitigated success of this approach inspired the creation of the Simian Army, a full suite of tools to enable chaos testing, which is now available as open source software .

Every two weeks, the SEI will publish a new blog post offering guidelines and practical advice for organizations seeking to adopt DevOps in practice. We welcome your feedback on this series, as well as suggestions for future content. Please leave feedback in the comments section below.

Additional Resources

To view the webinar Culture Shock: Unlocking DevOps with Collaboration and Communication with Aaron Volkmann and Todd Waits please click here .

To view the webinar What DevOps is Not! with Hasan Yasar and C. Aaron Cois, please click here .

To listen to the podcast D evOps--Transform Development and Operations for Fast, Secure Deployments featuring Gene Kim and Julia Allen, please click here .

To read all of the blog posts in our DevOps series, please click here .

Digital Library Publications

Send a message, more by the author, continuous integration in devops, april 8, 2015 • by c. aaron cois, devops case study: amazon aws, february 5, 2015 • by c. aaron cois, january 26, 2015 • by c. aaron cois, devops and your organization: where to begin, december 18, 2014 • by c. aaron cois, devops and agile, november 13, 2014 • by c. aaron cois, more in devsecops, cultivating kubernetes on the edge, july 8, 2024 • by patrick earl , jeffrey hamed , jose a. morales , doug reynolds, polar: improving devsecops observability, may 6, 2024 • by morgan farrah , vaughn coates , patrick earl, example case: using devsecops to redefine minimum viable product, march 11, 2024 • by joe yankel, acquisition archetypes seen in the wild, devsecops edition: clinging to the old ways, december 18, 2023 • by william e. novak, extending agile and devsecops to improve efforts tangential to software product development, august 7, 2023 • by david sweeney , lyndsi a. hughes, get updates on our latest work..

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• Netflix (E): Capture value (Cartoon case)

This case is part of a series on Netflix. Case (A) discusses the company’s growth until July 2011. Case (B) tells the story of Netflix’s sharp share price decline after it announced it was splitting the business in two and increasing prices. Case (C) covers the years 2012/13, when Netflix found its way back to success. Seeing that the industry bottleneck was shifting from the channel (who can reach the viewers?) to the content (who owns the movie rights?), Netflix started to produce its own TV shows (e.g., House of Cards, Hemlock Grove). Case (D), set in 2020, focuses on a diverse set of strategic challenges Netflix is facing. First, as indicated already in the (C) case, the cost of content through licensing and production continued to increase. Netflix users had to get used to more frequent cancellations of their favorite show. Second, the “streaming war” between Netflix, Disney+, Hulu, HBO Max, Apple TV, Amazon Prime Video and YoutTube was intensifying on two fronts: competition for subscribers and for content. Third, Netflix was increasing its global presence to accelerate economies of scale by introducing new pricing strategies in foreign countries. Fourth, most movies are watched on mobile phones, where a vertical format is more natural than the traditional horizontal format. It was an open question whether movie producers should adopt this trend set by Instagram and TikTok. Thanks to the growing subscriber base, Netflix’s revenue and profitability were increasing. But is the company well equipped for the intensifying “streaming war”?

• Identify and categorize the different strategic challenges Netflix is facing
• Infer the changing customer behavior for movie entertainment
• Evaluate Netflix’s key resources and capabilities against a variety of aggressive competitors
• Assess the importance of economies of scale due to the high and increasing cost of content, both licensed and produced.

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• Netflix (A): Business model innovation (Cartoon case)
• Netflix (B): The 2011 fiasco (Cartoon case)
• Netflix (C): The race to videostreaming (Cartoon case)

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