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Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing Case Study solution

Introduction.

The current case solution is published by 247caseanalysis and focuses on Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing. The case presents an overview of the strategic and managerial issues that the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing faces in the growth and development of the business. The case solution focuses on understanding the central issue(s) in the case. The case study solution then uses strategic tools and models to solve the case and makes strategic recommendations for the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing (Abratt & Bendixen, 2018; Iacobucci, 2021).

The case study and the case solution for the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing are intended to give a comprehensive and holistic perspective regarding real-world business situations and challenges to the reader. Like all HBS case studies, it is important for the reader to first read the case for the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing. The proposed case study solution for the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing has encompassed the needs of all stakeholders while addressing the central challenge effectively (Deepak & Jeyakumar, 2019).

External environment analysis

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing cannot directly influence the external environment. The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing must ensure to assess and continually review the external environment to identify potential challenges and opportunities (Abratt & Bendixen, 2018). This is needed because:

The external environment is dynamic and keeps changing.

External environment factors and dynamics, directly and indirectly, influence Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing operations (Anthony, 2021).

PESTEL Analysis

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing needs political stability to maintain business development and growth globally.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing must also pay heed to local and global taxation implications for operations carried on site, as well as in other countries.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing is directly impacted by the policies and regulations devised by the governments in its host as well as home countries (Chernev, 2018).

Lower interest rates facilitate the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing as it leads to increased instances of borrowing.

Lower interest rates also lead to increased consumer power, and increased demand for products of Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing (Deepak & Jeyakumar, 2019).

The operations and demand for Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing are directly influenced by the GDP and economic growth in the countries where it operates and exports (Buchanan & Huczynski, 2019).

Increased focus on education and higher literacy rates have allowed the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing to benefit from a more skilled and talented labor pool.

The higher portion of the youth has also benefitted the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing in creating a high demand for its products and services (Iacobucci, 2021).

Assessment of the population and consumer trends have allowed the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing to refine its segmentation and targeting strategies – leading to improved positioning of its portfolio offering (De Mooij, 2019).

Technological

Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing has high internal innovation capabilities.

Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing invests in research and development for improved creativity and technological progress.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing makes use of innovative and advanced technology to make its internal processes more efficient and work towards achieving economies of scale.

Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing also benefits from knowledge sharing through global operations and transfers technology internally (Baines, Fill, & Rosengren, 2017).

Environmental

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing follows and abides by environmental regulations imposed in various countries.

Consumers for Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing have rapidly adopted green lifestyles and green consumption.

Incorporating environmentalism into its strategic goals and direction has enabled the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing to become more efficient in this resource allocation (Stead & Stead, 2014).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing ensures to follow the equal employment and equal opportunity law.

Through the equal opportunity act and regulations, the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing ensures that it does not discriminate against different groups in its HUMAN RESOURCE MANAGEMENT practices.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing also ensures to abide by the health and safety regulations.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing makes sure to follow regulations regarding employment contracts and employer responsibilities to ensure fair policy-making and high performance (Lasserre, 2017).

Porter Five Forces

Industry rivalry.

There is high competitiveness and rivalry in the industry.

The market is highly fragmented, which leads to increased competition for Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing faces industry rivals of various sizes and operations.

The competition for Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing is local as well as global in nature.

The increased rivalry in the industry ensures that all players, including Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing, offer high-quality products and services to consumers at competitive prices (Varadarajan, 2015).

The threat of new entrants

The threat of new entrants is moderate.

There are entry barriers such as government regulations and financial capital needed for setting up operations.

This ensures that only powerful players with high financial muscle enter the market where Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing is operating.

New entrants ensure that the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing maintains its focus on competitiveness and high quality (Wunder, 2019; Abratt & Bendixen, 2018).

Threat of substitutes

The threat of substitutes is moderate to high.

There is direct well as indirect substitutes available for Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing offerings.

The high number of players and market fragmentation has led to the increased availability of substitutes for Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing products.

There are low switching costs for consumers between substitutes (Sahaf, 2019; Kotabe & Helsen, 2020).

Bargaining power of buyers

Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing operational a highly fragmented industry.

The bargaining power of the buyers is high.

Players, including Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing, do not have a retail setup (Phillips & Moutinho, 2018; Chernev, 2018).

Bargaining power of sellers

The bargaining power of suppliers is high in the industry where Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing operates.

There're numerous players in the industry, and suppliers have contracted with most of them.

The raw materials provided by suppliers are restricted, and limited owing to quality needs and benchmarks (Kotabe & Helsen, 2020; Joyce, 2022).

Internal environment analysis

The internal analysis allows an insight into the factors that Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing can directly influence. These factors and capabilities are used by the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing to ensure that:

It is able to capitalize on the opportunities from the external environment.

It is able to mitigate risks and manage challenges and threats appropriately.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing is able to set the right strategic direction and use internal capacities towards its attainment (Stead & Stead, 2014; Deepak & Jeyakumar, 2019).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing has a strong brand image and a positive consumer perception in the market.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing invests in research and development, which helps the company focus its new product development as well as marketing capabilities (Phillips & Moutinho, 2018).

The company has a strong financial revenue earning ability and enjoys high profits.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing has a global distribution network, which is strong and has allowed it to enjoy high business growth.

International expansion has allowed the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing to understand diverse cultures and their knees – and engage in the localization of its product portfolio (DuBrin, 2013).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing is criticized for high prices for its product portfolio.

The company has suffered negative PR owing to the recall of some of its products which were faulty.

Despite engagement with advanced technology, Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing continues to use manual systems internally, which leads to time ineffectiveness (Abratt & Bendixen, 2018).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing has an organizational culture that is resistant to change and, as a result, exhibits slow adaptation to new trends.

The product design for the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing’s offerings is imitative.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing has undifferentiated products in its portfolio with respect to the competition (Phillips & Moutinho, 2018; Baines, Fill, & Rosengren, 2017).

Opportunities

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing has the opportunity to expand to developing and emerging economies.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing can develop outsourcing partnerships to further maintain cost-effectiveness.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing can also engage in green production and work towards environmental sustainability (Stead & Stead, 2014; Lasserre, 2017).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing can also develop strategic partnerships and alliances to facilitate business growth and development.

Target niche markets, and develop new products.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing can benefit from the evolving media trends for marketing purposes – including using social media content creation to target new consumer groups (Varadarajan, 2015; Wilson, 2018).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing is facing high competition.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing is also experiencing high imitation of its products.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing faces threats from the increased price volatility of raw materials as well.

The unstable government and government policies are also a threat to the operations of the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing- especially internationally.

Slow change adaptation may lead the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing to become an industry laggard (Anthony, 2021; Abratt & Bendixen, 2018).

Marketing mix

The product offerings by the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing maintain consistently high quality.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing engages in brand-building activities to ensure that its product and service offerings are well received by the target audience (Chernev, 2018).

Brand-building activities build positive associations for Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing and lead to repeat purchases as well as high consumer loyalty.

Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing ensures that its products are available in different SKU sizes to cater to the needs of different groups within its target audience.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing also offers a warranty for its products (Khan, 2014).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing ensures competitive pricing in the industry among the high number of market players.

For new products, the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing maintains an introductory pricing strategy to encourage trials and purchases (Kareh, 2018).

For its star products, the company maintains penetrative pricing strategies to allow maximum trial.

For mature products, the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing engages in aggressive and competitive pricing.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing offers regular discounts to appeal to consumers, clear stocks, as well as for increasing footfall (Išoraitė, 2016).

Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing ensures that all its product offerings are highly accessible.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing places products in physical retail setups like supermarkets and hypermarkets.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing also places products with e-tailers such as amazon so consumers can easily access the products (Iacobucci, 2021).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing also has an online system on its website for managing orders placed directly with the company.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing has a strong distribution network, as well as competent and quick consumer service. (Kareh, 2018; Abratt & Bendixen, 2018).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing uses traditional promotional platforms of television to reach the masses with its product portfolio.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing also engages in radio and print promotional activities and advertisements (Deepak & Jeyakumar, 2019).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing also uses social media to reach out to its audiences and influence them.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing has developed expertise in interesting and relevant content creation, which attracts its primary as well as secondary target consumer groups (De Mooij, 2019).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing frequently uses influencers to create a positive buzz and hype regarding its products, as well as to ensure high reach.

All promotional content is integrated and uses emotional appeals to create a lasting relationship with the consumers (Chernev, 2018).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing has a strong global presence and strong business development capabilities.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing focuses on research and development internally to identify market gaps and demands.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing makes use of AI in its production operations and marketing functions to increase cost efficiency as well as affectivity (Dimitrieska, Stankovska, & Efremova, 2018).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing engages and invests in acquiring advanced and progressive technology for operational efficiency. (Joyce, 2022).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing has a strong retail setup and a strong distribution network across the globe (Gillespie & Swan, 2021; Chernev, 2018).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing has access to unique raw materials, which helps it maintain high quality as well as differentiation in its product offerings.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing holds special patents and licenses for manufacturing processes, as well as for being able to manufacture off-site in other countries (Grewal & Levy, 2021).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing undertakes and participates in sustainable and eco-friendly manufacturing processes.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing has also developed a green packaging solution for its product offerings and portfolio (Gillespie & Swan, 2021).

The leadership within the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing is visionary and charismatic.

The organizational culture within Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing is robust, innovative and creative.

The organizational culture is based on the unique values, and implementation of the same – including transparency, honesty, and commitment (Groucutt & Hopkins, 2015).

The human resource management policies within the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing support employee development and engagement – leading to high employee satisfaction and high employee morale (Machado, 2019; Anthony, 2021).

The compensation framework within the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing is advanced and focuses on extrinsic as well as intrinsic drivers for employee performance.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing enjoys high brand equity based on consistently high deliverance of product quality (Hitt, Miller, Colella, & Triana, 2017; Grewal & Levy, 2021).

The technical infrastructure within the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing comprises new and advanced technology as well as network development to support its operations (Griffin, 2021)

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing has access to advanced physical infrastructure as well which helps support its technical advancements, as well as its manufacturing and related operations (Valeri, 2021)

The international exposure that the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing has received owing to its expansions has allowed it to develop and apply innovation as well as new knowledge for improving existing processes and schedules within the company (Hitt, Miller, Colella, & Triana, 2017; Abratt & Bendixen, 2018; Valeri, 2021).

Value chain

The core capabilities and strengths of the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing have enabled it to overcome obstacles and challenges and achieve its strategic goals and targets.

The core strengths and competencies of Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing form an important part of the company’s value chain (Chernev, 2018; Anthony, 2021).

Primary activities

Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing works directly and owns part of its operations in the value chain.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing also works through different third parties as well as contracts with other parties for managing operations in other countries (Anthony, 2021).

For inbound logistics, the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing ensures that all raw materials are transferred to warehouses and manufacturing sites in a timely fashion using company-owned transportation.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing manages its operations directly as well as through third parties.

The operations of the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing are spanned in its hometown as well as conducted overseas at other locations (Deepak & Jeyakumar, 2019).

In offshore countries, the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing manages operations through partners and agents – who look after distribution and marketing activities for the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing engages in invested marketing activities – based on consumer and market research (Dimitrieska, Stankovska, & Efremova, 2018; Chernev, 2018).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing also makes use of AI for its marketing and promotional activities.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing regularly trains its employees to develop skills regarding consumer service.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing has maintained strict policies regarding consumer service as well as ensuring high quality and increased customer satisfaction (Joyce, 2022).

Secondary activities

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing has a strong human resource management department, regulated by modern policies and practices.

The human resource management department at the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing supports the organizational culture and the leadership through its various functions – such as hiring, training and compensation management (DuBrin, 2013).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing makes use of advanced technology to support its operations and achieve strategic goals and targets (DuBrin, 2013; Joyce, 2022).

The advanced technology is acquired internationally (Iacobucci, 2021).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing engages in regulated procurement with selected suppliers.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing ensures its contracted suppliers provide consistently high-quality raw materials to maintain high quality for end consumers (Gillespie & Swan, 2021).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing is used to resolve its managerial and strategic challenges using one of the following strategies.

The strategies recommended will allow the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing to expand and develop, as well as manage its risks and challenges effectively.

Using these strategies, the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing will also be able to remain competitive in the market.

Market development strategies

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing can engage in informative and emotional marketing to appeal to the target audience in the market and increase brand awareness.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing can devise and run educational campaigns to help understand the importance of the product, and its need (Išoraitė, 2016).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing can work with influencers and celebrities to help spread the message through social media as well as conventional media.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing can use a team on the ground to interact with the target audience, brief them about the product and its benefits, and influence them positively towards purchase decisions. (Baines, Fill, & Rosengren, 2017).

Market penetration strategies

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing can increase its marketing spending and use emotional appeals to influence the target audience.

The marketing strategies should be focused on maximizing the reach of the brand's message and promise (Iacobucci, 2021).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing is recommended to make its products accessible through an increased number of supermarkets and hypermarkets.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing can also open its own retail setups to increase footfall and reach across different regions (Sahaf, 2019).

Product development strategies

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing is recommended to and can engage in market and consumer research for product development.

Encouraging innovation and discussion of new ideas within the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing can also lead to rapid new product development (Varadarajan, 2015).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing can also optimize the development of new products by making its manufacturing and testing processes more effective.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing can also create innovation labs and labs for new product development and testing (Sahaf, 2019; Abratt & Bendixen, 2018).

Diversification strategies

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing can expand horizontally and add new product lines.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing can also expand vertically and add new products to the existing product line

The diversification will allow the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing to attract new consumer groups (De Mooij, 2019).

The diversification will also allow the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing to increase its penetration and reach amongst existing consumers.

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing will be able to increase brand awareness through diversification as well (Iacobucci, 2021; Abratt & Bendixen, 2018).

The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing needs to strategically align its resources for optimization and to achieve its strategic goals and targets. The Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing should continue to use its internal capabilities to realize new opportunities and for mitigating risks and weaknesses. In addition, the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing should also make use of other strategic models to understand the managerial challenges that the organization faces and devise suitable strategies and actions for overcoming them. The leadership of the Hubble Contact Lenses Data Driven Direct-to-Consumer Marketing will play a critical role in ensuring that the organization overcomes the challenges by focusing on the organizational culture and values, which will then impact the operations and performance at large.

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Hubble Contact Lenses Data Driven Direct To Consumer Marketing Case Study Solution Analysis

Hubble Contact Lenses Data Driven Direct To Consumer Marketing Case Study Solution & Analysis. Get Hubble Contact Lenses Data Driven Direct To Consumer Marketing Case Study Analysis & Solution. Contact us directly at buycasesolutions(at)gmail(dot)com if you... More

Hubble Contact Lenses Data Driven Direct To Consumer Marketing Case Study Solution & Analysis. Get Hubble Contact Lenses Data Driven Direct To Consumer Marketing Case Study Analysis & Solution. Contact us directly at buycasesolutions(at)gmail(dot)com if you want to order for Hubble Contact Lenses Data Driven Direct To Consumer Marketing Case Solution, Case Analysis, Case Study Solution. Jill Avery, Ayelet Israeli Less

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