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How to write a great cover letter in 2024: tips and structure

young-woman-checking-her-cover-lette

A cover letter is a personalized letter that introduces you to a potential employer, highlights your qualifications, and explains why you're a strong fit for a specific job.

Hate or love them, these brief documents allow job seekers to make an impression and stand out from the pile of other applications. Penning a thoughtful cover letter shows the hiring team you care about earning the position.

Here’s everything you need to know about how to write a cover letter — and a great one, at that.

What is a cover letter and why does it matter?

A professional cover letter is a one-page document you submit alongside your CV or resume as part of a job application. Typically, they’re about half a page or around 150–300 words.

An effective cover letter doesn’t just rehash your CV; it’s your chance to highlight your proudest moments, explain why you want the job, and state plainly what you bring to the table.

Show the reviewer you’re likable, talented, and will add to the company’s culture . You can refer to previous jobs and other information from your CV, but only if it helps tell a story about you and your career choices .

What 3 things should you include in a cover letter?

A well-crafted cover letter can help you stand out to potential employers. To make your cover letter shine, here are three key elements to include:

1. Personalization

Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role.

2. Highlight relevant achievements and skills

Emphasize your most relevant skills , experiences, and accomplishments that directly relate to the job you're applying for. Provide specific examples of how your skills have benefited previous employers and how they can contribute to the prospective employer's success. Use quantifiable achievements , such as improved efficiency, cost savings, or project success, to demonstrate your impact.

3. Show enthusiasm and fit

Express your enthusiasm for the company and the position you're applying for. Explain why you are interested in this role and believe you are a good fit for the organization. Mention how your values, goals, and skills align with the company's mission and culture. Demonstrating that you've done your research can make a significant impression.

What do hiring managers look for in a cover letter?

Employers look for several key elements in a cover letter. These include:

Employers want to see that your cover letter is specifically tailored to the position you are applying for. It should demonstrate how your skills, experiences, and qualifications align with the job requirements.

Clear and concise writing

A well-written cover letter is concise, easy to read, and error-free. Employers appreciate clear and effective communication skills , so make sure your cover letter showcases your ability to express yourself effectively.

Demonstrated knowledge of the company

Employers want to see that you are genuinely interested in their organization. Mention specific details about the company, such as recent achievements or projects, to show that you are enthusiastic about joining their team.

Achievements and accomplishments

Highlight your relevant achievements and accomplishments that demonstrate your qualifications for the position. Use specific examples to showcase your skills and show how they can benefit the employer.

Enthusiasm and motivation

Employers want to hire candidates who are excited about the opportunity and motivated to contribute to the company's success. Express your enthusiasm and passion for the role and explain why you are interested in working for the company.

Professionalism

A cover letter should be professional in tone and presentation. Use formal language, address the hiring manager appropriately, and follow standard business letter formatting.

excited-woman-in-her-office-how-to-write-a-cover-letter

How do you structure a cover letter?

A well-structured cover letter follows a specific format that makes it easy for the reader to understand your qualifications and enthusiasm for the position. Here's a typical structure for a cover letter:

Contact information

Include your name, address, phone number, and email address at the top of the letter. Place your contact information at the beginning so that it's easy for the employer to reach you.

Employer's contact information

Opening paragraph, middle paragraph(s), closing paragraph, complimentary close, additional contact information.

Repeat your contact information (name, phone number, and email) at the end of the letter, just in case the employer needs it for quick reference.

Remember to keep your cover letter concise and focused. It should typically be no more than one page in length. Proofread your letter carefully to ensure it is free from spelling and grammatical errors. Tailor each cover letter to the specific job application to make it as relevant and impactful as possible.

How to write a good cover letter (with examples)

The best letters are unique, tailored to the job description, and written in your voice — but that doesn’t mean you can’t use a job cover letter template.

Great cover letters contain the same basic elements and flow a certain way. Take a look at this cover letter structure for ref erence while you construct your own.

1. Add a header and contact information

While reading your cover letter, the recruiter shouldn’t have to look far to find who wrote it. Your document should include a basic heading with the following information:

  • Pronouns (optional)
  • Location (optional)
  • Email address
  • Phone number (optional)
  • Relevant links, such as your LinkedIn profile , portfolio, or personal website (optional)

You can pull this information directly from your CV. Put it together, and it will look something like this:

Christopher Pike

San Francisco, California

[email protected]

Alternatively, if the posting asks you to submit your cover letter in the body of an email, you can include this information in your signature. For example:

Warm regards,

Catherine Janeway

Bloomington, Indiana

[email protected]

(555) 999 - 2222

man-using-his-laptop-while-smiling-how-to-write-a-cover-letter

2. Include a personal greeting

Always begin your cover letter by addressing the hiring manager — preferably by name. You can use the person’s first and last name. Make sure to include a relevant title, like Dr., Mr., or Ms. For example, “Dear Mr. John Doe.”

Avoid generic openings like “To whom it may concern,” “Dear sir or madam,” or “Dear hiring manager.” These introductions sound impersonal — like you’re copy-pasting cover letters — and can work against you in the hiring process.

Be careful, though. When using someone’s name, you don’t want to use the wrong title or accidentally misgender someone. If in doubt, using only their name is enough. You could also opt for a gender-neutral title, like Mx.

Make sure you’re addressing the right person in your letter — ideally, the person who’s making the final hiring decision. This isn’t always specified in the job posting, so you may have to do some research to learn the name of the hiring manager.

3. Draw them in with an opening story

The opening paragraph of your cover letter should hook the reader. You want it to be memorable, conversational, and extremely relevant to the job you’re pursuing. 

There’s no need for a personal introduction — you’ve already included your name in the heading. But you should make reference to the job you’re applying for. A simple “Thank you for considering my application for the role of [job title] at [company],” will suffice.

Then you can get into the “Why” of your job application. Drive home what makes this specific job and this company so appealing to you. Perhaps you’re a fan of their products, you’re passionate about their mission, or you love their brand voice. Whatever the case, this section is where you share your enthusiasm for the role.

Here’s an example opening paragraph. In this scenario, you’re applying for a digital marketing role at a bicycle company:

“Dear Mr. John Doe,

Thank you for considering my application for the role of Marketing Coordinator at Bits n’ Bikes.

My parents bought my first bike at one of your stores. I’ll never forget the freedom I felt when I learned to ride it. My father removed my training wheels, and my mom sent me barrelling down the street. You provide joy to families across the country — and I want to be part of that.”

4. Emphasize why you’re best for the job

Your next paragraphs should be focused on the role you’re applying to. Highlight your skill set and why you’re a good fit for the needs and expectations associated with the position. Hiring managers want to know what you’ll bring to the job, not just any role.

Start by studying the job description for hints. What problem are they trying to solve with this hire? What skills and qualifications do they mention first or more than once? These are indicators of what’s important to the hiring manager.

Search for details that match your experience and interests. For example, if you’re excited about a fast-paced job in public relations, you might look for these elements in a posting:

  • They want someone who can write social media posts and blog content on tight deadlines
  • They value collaboration and input from every team member
  • They need a planner who can come up with strong PR strategies

Highlight how you fulfill these requirements:

“I’ve always been a strong writer. From blog posts to social media, my content pulls in readers and drives traffic to product pages. For example, when I worked at Bits n’ Bikes, I developed a strategic blog series about bike maintenance that increased our sales of spare parts and tools by 50% — we could see it in our web metrics.

Thanks to the input of all of our team members, including our bike mechanics, my content delivered results.”

5. End with a strong closing paragraph and sign off gracefully

Your closing paragraph is your final chance to hammer home your enthusiasm about the role and your unique ability to fill it. Reiterate the main points you explained in the body paragraphs and remind the reader of what you bring to the table.

You can also use the end of your letter to relay other important details, like whether you’re willing to relocate for the job.

When choosing a sign-off, opt for a phrase that sounds professional and genuine. Reliable options include “Sincerely” and “Kind regards.”

Here’s a strong closing statement for you to consider:

“I believe my enthusiasm, skills, and work experience as a PR professional will serve Bits n’ Bikes very well. I would love to meet to further discuss my value-add as your next Director of Public Relations. Thank you for your consideration. I hope we speak soon.

man-reading-carefully-how-to-write-a-cover-letter

Tips to write a great cover letter that compliments your resume

When writing your own letter, try not to copy the example excerpts word-for-word. Instead, use this cover letter structure as a baseline to organize your ideas. Then, as you’re writing, use these extra cover letter tips to add your personal touch:

  • Keep your cover letter different from your resume : Your cover letter should not duplicate the information on your resume. Instead, it should provide context and explanations for key points in your resume, emphasizing how your qualifications match the specific job you're applying for.
  • Customize your cover letter . Tailor your cover letter for each job application. Address the specific needs of the company and the job posting, demonstrating that you've done your homework and understand their requirements.
  • Show enthusiasm and fit . Express your enthusiasm for the company and position in the cover letter. Explain why you are interested in working for this company and how your values, goals, and skills align with their mission and culture.
  • Use keywords . Incorporate keywords from the job description and industry terms in your cover letter. This can help your application pass through applicant tracking systems (ATS) and demonstrate that you're well-versed in the field.
  • Keep it concise . Your cover letter should be succinct and to the point, typically no more than one page. Focus on the most compelling qualifications and experiences that directly support your application.
  • Be professional . Maintain a professional tone and structure in your cover letter. Proofread it carefully to ensure there are no errors.
  • Address any gaps or concerns . If there are gaps or concerns in your resume, such as employment gaps or a change in career direction, briefly address them in your cover letter. Explain any relevant circumstances and how they have shaped your qualifications and determination.
  • Provide a call to action . Conclude your cover letter with a call to action, inviting the employer to contact you for further discussion. Mention that you've attached your resume for their reference.
  • Follow the correct format . Use a standard cover letter format like the one above, including your contact information, a formal salutation, introductory and closing paragraphs, and your signature. Ensure that it complements your resume without redundancy.
  • Pick the right voice and tone . Try to write like yourself, but adapt to the tone and voice of the company. Look at the job listing, company website, and social media posts. Do they sound fun and quirky, stoic and professional, or somewhere in-between? This guides your writing style.
  • Tell your story . You’re an individual with unique expertise, motivators, and years of experience. Tie the pieces together with a great story. Introduce how you arrived at this point in your career, where you hope to go , and how this prospective company fits in your journey. You can also explain any career changes in your resume.
  • Show, don’t tell . Anyone can say they’re a problem solver. Why should a recruiter take their word for it if they don’t back it up with examples? Instead of naming your skills, show them in action. Describe situations where you rose to the task, and quantify your success when you can.
  • Be honest . Avoid highlighting skills you don’t have. This will backfire if they ask you about them in an interview. Instead, shift focus to the ways in which you stand out.
  • Avoid clichés and bullet points . These are signs of lazy writing. Do your best to be original from the first paragraph to the final one. This highlights your individuality and demonstrates the care you put into the letter.
  • Proofread . Always spellcheck your cover letter. Look for typos, grammatical errors, and proper flow. We suggest reading it out loud. If it sounds natural rolling off the tongue, it will read naturally as well.

woman-writing-on-her-notebook-how-to-write-a-cover-letter

Common cover letter writing FAQs

How long should a cover letter be.

A cover letter should generally be concise and to the point. It is recommended to keep it to one page or less, focusing on the most relevant information that highlights your qualifications and fits the job requirements.

Should I include personal information in a cover letter?

While it's important to introduce yourself and provide your contact information, avoid including personal details such as your age, marital status, or unrelated hobbies. Instead, focus on presenting your professional qualifications and aligning them with the job requirements.

Can I use the same cover letter for multiple job applications?

While it may be tempting to reuse a cover letter, it is best to tailor each cover letter to the specific job you are applying for. This allows you to highlight why you are a good fit for that particular role and show genuine interest in the company.

Do I need to address my cover letter to a specific person?

Whenever possible, it is advisable to address your cover letter to a specific person, such as the hiring manager or recruiter. If the job posting does not provide this information, try to research and find the appropriate contact. If all else fails, you can use a generic salutation such as "Dear Hiring Manager."

Should I include references in my cover letter?

It is generally not necessary to include references in your cover letter. Save this information for when the employer explicitly requests it. Instead, focus on showcasing your qualifications and achievements that make you a strong candidate for the position.

It’s time to start writing your stand-out cover letter

The hardest part of writing is getting started. 

Hopefully, our tips gave you some jumping-off points and confidence . But if you’re really stuck, looking at cover letter examples and resume templates will help you decide where to get started. 

There are numerous sample cover letters available online. Just remember that you’re a unique, well-rounded person, and your cover letter should reflect that. Using our structure, you can tell your story while highlighting your passion for the role. 

Doing your research, including strong examples of your skills, and being courteous is how to write a strong cover letter. Take a breath , flex your fingers, and get typing. Before you know it, your job search will lead to a job interview.

If you want more personalized guidance, a specialized career coach can help review, edit, and guide you through creating a great cover letter that sticks.

Understand Yourself Better:

Big 5 Personality Test

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

3 cover letter examples to help you catch a hiring manager’s attention

Write thank you letters after interviews to stand out as job applicant, chatgpt cover letters: how to use this tool the right way, how to write an impactful cover letter for a career change, use professional reference templates to make hiring smoother, send a thank you email after an internship to boost your career, character references: 4 tips for a successful recommendation letter, what is a letter of intent examples on how to write one, how to ask for a letter of recommendation (with examples), how to make yourself indispensable at work: pro tips, 5 tips for reentering the workforce, tips and tricks for writing a letter of interest (with examples), how to write a job application email that gets a reply, how to close a cover letter (with 25+ eye-catching examples), how to write a letter of recommendation (with examples), stay connected with betterup, get our newsletter, event invites, plus product insights and research..

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  • Cover Letters

Sample Cover Letter for a Job Application

formal job application cover letter

What Is an Application Letter?

What to include in your application letter, tips for writing a cover letter, cover letter sample and template, email cover letter sample.

  • How to Send an Email Application

Frequently Asked Questions (FAQs)

Alex Dos Diaz / The Balance

What's the best way to write a letter to apply for a job? Your letter should detail your specific qualifications for the position and the skills you would bring to the employer. What’s most important is to show the employer that you’re a perfect match for the job.

Your job application letter is an opportunity to highlight your most relevant qualifications and experience. An effective cover letter will enhance your application, showcase your achievements, and increase your chances of landing an interview.

Review what to include in a job application letter, tips for writing that will get your application noticed, and examples of cover letters and email messages to send when applying for a job.

Key Takeaways

  • An application letter accompanies a resume and may be uploaded to a job portal, sent via email, or even sent by postal mail, depending on the employer’s requirements.
  • Application letters are an ideal way to show your interest in a job and highlight your most relevant skills.
  • It’s important to match your letter to the job description and show the employer you have the qualifications they are seeking.

A   letter of application, also known as a  cover letter , is a document sent with your resume to provide additional information about your skills and experience to an employer. Your letter of application is intended to provide detailed information on why you are an ideal candidate for the job.

Your application letter should let the employer know what position you are applying for, what makes you a strong candidate, why they should select you for an interview, and how you will follow up.

Effective application letters explain the reasons for your interest in the specific organization and identify the most relevant skills that qualify you for the job.

Unless an employer specifically requests a job application letter sent by postal mail, most cover letters today are sent by email or attached as a file in an online application tracking system.

As with all cover letters, a job application letter is divided into sections:

  • The heading includes your name and contact information.
  • A  greeting  addressed to a specific person, if possible.
  • The introduction includes why the applicant is writing.
  • The body discusses your relevant qualifications and what you have to offer the employer.
  • The close thanks the reader and provides contact information and follow-up details.
  • Your  signature to end the letter .

Here’s how to ensure your application supports your resume, highlights your most relevant qualifications, and impresses the hiring manager.

Get off to a direct start.  In your first paragraph, explain why you are writing. Mention the job title, company name, and where you found the job listing. While you can also briefly mention why you are a strong candidate, this section should be short and to the point.

Offer something different than what's in your resume. You can make your language a bit more personal than in your resume bullet points, and you can tell a narrative about your work experience and career.

Application letters typically accompany resumes, so your letter should showcase information that your resume doesn't.

Make a good case.  Your first goal with this letter is to progress to the next step: an interview. Your overarching goal, of course, is to get a job offer. Use your application letter to further both causes. Offer details about your experience and background that show why you are a good candidate. How have other jobs prepared you for the position? What would you bring to the role and the company? Use this space to  emphasize your strengths .

Close with all the important details.  Include a thank you at the end of your letter. You can also share your contact information and mention how you will follow up.

This is a sample cover letter.  Download the cover letter template  (compatible with Google Docs and Word Online) or see below for an email sample.

The Balance

John Donaldson 8 Sue Circle Smithtown, CA 08067 909-555-5555 john.donaldson@email.com

September 6, 2023

George Gilhooley LTC Company 87 Delaware Road Hatfield, CA 08065

Dear Mr. Gilhooley,

I am writing to apply for the programmer position advertised in the Times Union. As requested, I enclose my certification, resume, and references.

The role is very appealing to me, and I believe that my strong technical experience and education make me a highly competitive candidate for this position. My key strengths that would support my success in this position include:

  • I have successfully designed, developed, and supported live-use applications.
  • I strive continually for excellence.
  • I provide exceptional contributions to customer service for all customers.

With a BS degree in computer programming, I have a comprehensive understanding of the full lifecycle of software development projects. I also have experience in learning and applying new technologies as appropriate. Please see my resume for additional information on my experience.

I can be reached anytime via email at john.donaldson@email.com or by phone at 909-555-5555.

Thank you for your time and consideration. I look forward to speaking with you about this employment opportunity.

Signature  (only if a hard copy letter)

John Donaldson

The following is a sample email cover letter to send as part of a job application.

Email Application Letter Example

Subject: Colleen Warren - Web Content Manager Position

Dear Hiring Manager,

I'm writing to express my interest in the Web Content Manager position listed on Monster.com. I have experience building large, consumer-focused, health-based content sites. While much of my experience has been in the business world, I understand the social value of this sector, and I am confident that my business experience will be an asset to your organization.

My responsibilities have included the development and management of website editorial voice and style, editorial calendars, and the daily content programming and production for various websites.

I have worked closely with health care professionals and medical editors to provide the best possible information to a consumer audience of patients. I have also helped physicians use their medical content to write user-friendly and easily comprehensible text.

Experience has taught me how to build strong relationships with all departments in an organization. I have the ability to work within a team, as well as cross-team. I can work with web engineers to resolve technical issues and implement technical enhancements. 

I am confident working with development departments to implement design and functional enhancements, monitor site statistics, and conduct search engine optimization.

Thank you for your consideration.

Colleen Warren colleen.warren@email.com 555-123-1234 www.linked.com/colleenwarren

How to Send an Email Application Letter

If sending your cover letter via email, list your name and the job title you are applying for in the  subject line  of the email:

Colleen Warren - Web Content Manager Position

Include your contact information in your email signature but don't list the employer's contact information.

Do you have to write a cover letter when you apply for a job?

Some employers require cover letters. If they do, it will be mentioned in the job posting. Otherwise, it’s optional but it can help your chances of securing an interview. A cover letter gives you a chance to sell yourself to the employer, showcase your qualifications, and explain why you are a perfect candidate for the job.

How can you use a cover letter to show you’re a qualified candidate?

One of the easiest ways to show an employer how you’re qualified for a job is to make a list of the requirements listed in the job posting and match them to your resume . Mention your most relevant qualifications in your cover letter, so the hiring manager can see, at a glance, that you have the credentials they are looking for.

CareerOneStop. " How Do I Write a Cover Letter? "

Cover Letter Format (w/ Examples & Free Templates)

Background Image

Give someone who knows nothing about cooking the ingredients to a perfect meal and you’ll end up with a disorganized, very possibly inedible, meal. 

The same disorganized, quite possibly tasteless, fate awaits your cover letter if you don’t know how to properly format it. 

Getting the cover letter format right is the same as having those coveted cooking skills that can turn the right ingredients into a meal that leaves you wanting more.

Now, if you’re wondering whether your formatting skills are enough to impress recruiters, there’s no need to worry. 

This article is going to show you exactly how to format a cover letter the right way. 

Here’s what we’re going to cover: 

  • What Should Go On a Cover Letter?
  • How to Format Your Cover Letter
  • (Free) Cover Letter Templates You Can Use
  • How to Format Your Cover Letter When Sending It Via Email

The Best Cover Letter Format - What Goes on a Cover Letter

Your cover letter’s format is both how your cover letter looks and how it’s structured. 

So, cover letter formatting includes everything from page margins, spacing, and font size to how long your cover letter should be, how many paragraphs it should have, and what each paragraph should contain. 

Pretty substantial, if you ask us - which is exactly why we’ll go over these elements one by one. Before we do, however, let’s first get the essentials out of the way. 

What exactly goes into a cover letter? The short answer is as follows:  

  • A header , which contains your contact information and the employer’s or recruiter’s contact information.
  • A greeting to the recruiter and the opening paragraph , which you want to use to grab the reader’s attention.
  • The body of your cover letter , which is between 1-3 paragraphs.
  • A closing paragraph , which usually contains a call to action.
  • A formal salutation .

And here’s what that looks like in practice: 

best cover letter structure

A Look into Your Cover Letter Format, by Section

In theory, all these rules are pretty straightforward...

But if you’ve ever written a cover letter before, you’ll probably agree with us that actually writing one ain’t all that simple.

In this section, we’ll take you through the entire process of creating a cover letter, section by section!

Starting with:

#1. Header 

Your cover letter’s header should contain your contact info, the date, and the hiring manager’s or employer’s contact info. 

If you’re wondering which contact information you should include and which you should leave out, here are the essentials: 

  • Full name and professional title (where applicable) 
  • Phone number
  • Name and professional title of the hiring manager
  • Name of the company you’re applying to 
  • Company address 

Here’s a visual representation of this: 

cover letter header example

If you want to know more about header formatting, such as what you can optionally include and what you should definitely leave out, head over to our guide on how to start a cover letter . 

#2. Greeting 

After listing your contact information, it’s time to address the cover letter . 

First things first: the impersonal and overly popular “To Whom It May Concern” and “Dear Sir/Madam” are yesterday’s news. They’re impersonal and just about every other applicant uses them. 

And you want your cover letter to stand out, right?

So, greet the hiring manager directly, instead. For example: 

Dear Mr. Brown, Dear Mrs. Waldorf,

If, however, you are unsure about their title, gender, marital status, or pronouns, use their entire name to avoid any mistakes, such as: 

Dear Alex Brown, Dear Blair Waldorf,

Alternatively, the recruiter may hold a title, such as Doctor, Professor, or sergeant, or you might be addressing a letter without a contact person. 

In such cases, here are some do-s and don’t-s to keep in mind: 

Dear John Doe, Dear Mr./Mrs. Doe, Dear Dr. Leonard, Dear Rev. Owen, Dear Marketing Hiring Team, Dear Director of Marketing,

To Whom It May Concern, What’s Up Hiring Team, Dear Sir/Madam, Hey John, Hi there Hiring Team,

#3. Opening Paragraph 

The opening paragraph of your cover letter is where the recruiter first gets to really hear your voice. As such, you’ve got to make it count and grab their attention before they move on to the next applicant.  

And how exactly do you do that? Well, for starters, avoid being generic. You don’t want your opening paragraph to sound as if you’re applying to dozens of jobs with the same letter.

Instead, you want your opening paragraph to mention:

  • Your name, profession, and years of experience.
  • 1-2 of your top achievements (to help you stand out).
  • The name of the firm and position you’re applying for.

Here’s what this would look like in a cover letter:

My name is Ellen and I’d like to join Company X as a marketing expert. I believe that my 5+ years of experience as a marketing specialist, as well as my skills in PPC management and copywriting, will help me drive new users to your platform Additionally, I believe that my past experience in the financial industry will help me excel at the role.

Struggling with writing your own cover letter introduction? Check out our guide on how to start a cover letter effectively! 

#4. Cover Letter Body 

The body of your cover letter usually consists of 1-3 paragraphs and is where you convince the recruiter that you're the right person for the job.

We have a few pointers to help you do that:

  • Don’t just rehash your CV. The recruiter already read it. Instead, use your cover letter to elaborate on your achievements and back them up with even more evidence. 
  • Understand the job requirements. Check the requirements for the position in the job listing, see how you can match them with your strengths and qualifications, and use the body of your cover letter to show you’re a good fit for the job. 
  • Research the company. Also important is to show that you match the company’s culture. Read up about the company you’re applying for and learn what’s their product/service, what are they known for, what kind of culture they have, and so on. Then, in your cover letter, mention a bit about the company’s culture and talk about how you’re a good fit.

And here’s hows the body of your cover letter would look like in practice: 

In my previous role as a Marketing Expert, I also handled the company’s Digital Marketing. During the course of one year, I managed the company’s monthly Facebook ad budget, which amounted to $20,000+ and the process of ad creation and management end-to-end. The process involved creating ad copies, images, picking out the targeting, running optimization trials, and so on. 

In addition to Facebook advertising, I am also knowledgeable in other Pay Per Click channels, such as: 

I actually learned a lot about PPC management basics from your company YouTube channel, and really admire how you guys manage your ad accounts. Since I’m already familiar with how Company X handles ads, I believe that I’d be able to really excel at the role.

#5. Closing Paragraph (And a Call to Action) 

Now, how you end a cover letter is just as important as how you start it. 

As you wrap up your cover letter, it’s important to do the following:

  • Mention anything that you couldn’t in the previous paragraphs . If you have anything left to say, mention it here. 
  • Thank the hiring manager for their time . Good manners go a long way. 
  • Finish the cover letter with a call to action . Your cover letter’s last sentence should be a call to action, such as asking the hiring manager to take some sort of action. 

Here’s an example of that: 

In conclusion, thank you for considering my application. I hope I have the chance to help your company take its marketing initiatives to the next level. It would be great to discuss how my experience so far can make that a reality. 

As for your formal salutation, you can use any of the following “tried and tested” greetings: 

  • Best Regards,
  • Kind Regards,

Cover Letter Format Guide 

We went over what goes in your cover letter section by section. However, how your cover letter looks on the outside is just as important. 

Following some standard formatting tips will show the hiring manager that you took the time and put in the effort to hand in the best version of a cover letter, which is sure to help your case. 

Here are the rules that you need to follow: 

  • Keep your cover letter between half and one page in length to make sure the recruiter actually reads the whole thing (if you had to read 100+ cover letters, you’d want applicants to stick to one page too). That’s between 250-400 words long . 
  • Use 1 or 1.5 line spacing throughout your text , and double spacing between paragraphs. 
  • Go for a simple and readable font and set your font size to 11 or 12 pts . Using custom fonts may seem like a good idea, but there’s no guarantee the hiring manager’s computer will have that specific font installed.
  • Save your cover letter in PDF format to make sure the layout stays the same despite the type of software or Operating System (OS) that opens it. 

Or Choose One of Our Cover Letter Templates 

The cover letter is an inseparable part of any application package. As such, you want your cover letter format to be as impeccable as possible. 

And while the formatting rules we’ve listed above aren’t complicated to follow, you’d rather not take any risks with your cover letter format.  

Want to make sure that your cover letter format is impeccable?

Just use a cover letter template!

The format is done for you - all you have to do is fill in the contents. 

cover letter format

Our cover letter templates are well-designed and guaranteed to leave a good impression on the recruiter!

On top of that, all of our templates come with a matching resume template , ensuring that your job application stands out from the rest.

Sending Your Cover Letter Via Email? Here’s How To Do It! 

It’s safe to assume that nowadays, most cover letters are sent via email. That means that you’re probably submitting your email in one of two ways: 

  • Sending it as an email attachment.
  • Uploading it to the company’s webpage.

If that’s the case, you’re good with the formatting rules listed above. 

If, however, you’re sending your cover letter in the body of the email, here’s what you need to do differently: 

  • Write a professional subject line. The best and safest formula is “Name - Position you’re applying to” (e.g. “Helen Simms - Application for Marketing Expert Position”).
  • Remove the header. As the hiring manager’s contact details and the date are no longer necessary, remove the header altogether and place your contact information underneath the formal salutation. 
  • Look out for typos. Check your cover letter and then double-check it. Typing on a keyboard can be tricky; sometimes, a typo might just be a matter of fast typing. Avoid that by being extra careful. 

And you’re about ready to press “Send.”

Key Takeaways

Your cover letter format is a big part of the impression your job application can make. As such, it’s important to get the formatting right. 

Here are the main points this article covers to achieve that: 

  • Make sure to structure your cover letter the right way. 
  • Address your cover letter the right way and write an attention-grabbing opening paragraph.
  • Wrap up your cover letter with a call to action. 
  • Pay attention to the margins, space lining, font size, and cover letter length.
  • If you’re sending your cover letter as the body of your email, make sure to tweak the formatting accordingly.  

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Sample Cover Letter for Any Job Application

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This free sample cover letter for job applications is ready to download in Word format. A well-written cover letter introduces you to potential employers, providing a glimpse into your personality, skills, and qualifications. This template helps you do that and more. Download it now!

  • File format:  Word (Microsoft)
  • File size:  79 KB
  • Ready-to-use:  fast, easy, and free

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According to a recent survey, 83% of recruiters agree that a cover letter with your job application is crucial even today. This official document should not be viewed as an obligation , but rather as a chance to showcase your candidacy to the hiring team.

If you’ve never included a cover letter with your job applications, you should start doing it now.

Here’s a step-by-step guide to writing a persuasive cover letter for job application . Keep reading, as we’ve also included a job application cover letter template to make it easy for you to get started.

Cover Letter example for Job Application (Text Format)

Full Name Address Phone Number Email Address

Hiring Manager’s Full Name Job Title Company Name Company Address

To: Hiring Manager Full Name, Date

Dear Mr./Ms./Mx. Hiring Manager Last Name,

I am writing to express my sincere interest in the (Job Title) position at (Company Name), as posted on (platform where you found the job posting). Qualified with a Bachelor’s degree in (your field) and 6 years of hands-on experience, I am confident that I can positively contribute to your team and drive exceptional results.

In my previous role at (Previous Company), I successfully (mention a key achievement or responsibility relevant to the job you’re applying for).

Furthermore, my (X) years tenure at (Previous Company) has equipped me with a comprehensive understanding of (Industry/Field) best practices. Throughout this remarkable journey, I showcased my strategic thinking and the ability to deliver concrete results by leveraging strong analytical and problem-solving skills.

In terms of soft skills, my excellent communication and interpersonal abilities have fostered positive working relationships with colleagues and clients alike. My adaptability and resilience have been crucial in navigating complex projects and overcoming challenges, ensuring successful outcomes. Additionally, I am proficient in using (Software or tools), enhancing my efficiency and productivity.

I am excited about the opportunity to bring my skills and experience to (Company Name) and contribute to the continued success of your team. Thank you for considering my application. I look forward to the possibility of discussing further how my qualifications align with the needs of your organization.

Please feel free to contact me at (your phone number) or (your email address) to schedule a convenient time for an interview.

Sincerely, Leah Richards

6 Steps To Crafting a Winning Cover Letter for Job Application

Recruiters are busy individuals, so they appreciate cover letters that are clear , structured, and, of course, purposeful. To ensure your application doesn’t end up in the reject pile, follow the steps below to craft a winning cover letter for job application:

1. Research the job you are applying for

Before you begin your job application cover letter, research the company or industry you are applying to. Every job has different requirements; to get noticed by recruiters, it’s crucial to comply with those conditions .

Here are a few things you need to research before starting with your job application cover letter:

  • Job requirements : Read the job description to understand what recruiters seek. Highlight the essential skills or qualities so you can later integrate them into your cover letter.
  • Know the company you’re applying to : Skim through the firm’s website to learn about its long-term goals and culture. If the organization you’re applying to lacks social media handles, you can inquire about them with your friends or colleagues as well.
  • Identify the hiring manager’s name : Addressing the recruiters by their full name indicates that you have invested time to find out who will read your cover letter. To discover the hiring manager’s name, you can refer to the job description, search the company on LinkedIn, or even explore the company’s website.

2. Outline sections of your cover letter for job application

Breaking down your cover letter into sections makes it easier for recruiters to follow . It minimizes confusion and lets them quickly locate key information, such as your qualifications, experiences, and goals.

A compelling cover letter for job application would typically contain several sections, including:

  • Comprehensive header containing your and the employer’s contact information.
  • Formal salutations or greetings.
  • Catchy introductory paragraph.
  • Middle body: containing qualifications, skills, and experiences.
  • Closing paragraph: to thank the recruiter for their time.

3. Sell your abilities in your job application cover letter

When showcasing your skills in a cover letter, it’s crucial to go beyond mere statements and provide concrete evidence to demonstrate your abilities.

An effective approach is identifying the key skills mentioned in the job description. Additionally, select specific examples from your previous experiences that align with the identified accomplishments to strengthen your stance. You can draw on instances from your previous jobs, academic projects, or even extracurricular activities.

Moreover, if you aim to add credibility to your achievements, consider quantifying them . For instance, if you improved a process, mention the percentage of improvement.

Here’s an excellent example of how to utilize the above teachings in a job application cover letter:

“ In my previous role, I spearheaded weekly team meetings, improving communication flow and collaboration among team members. This resulted in a 20% increase in project efficiency, showcasing my ability to convey complex ideas in a clear and concise manner. “

4. Mention your hard and soft skills

Your skills are valuable assets that set you apart from other candidates . Incorporating your expertise into your cover letter clearly demonstrates how you can contribute to the company’s success.

A persuasive job application cover letter example will have the below essential technical skills:

  • Proficiency in programming languages.
  • Data analysis.
  • Know-how of Microsoft Word Suite.
  • Graphic Designing.

In addition to hard skills, your soft skills also play a significant role in conveying your effectiveness in the workplace to recruiters.

As you craft your job application cover letter, consider emphasizing the following soft skills:

  • Ability to convey information clearly, both verbally and in writing.
  • Open to collaborating with others to achieve common goals.
  • Flexible and open to change in the working environment.
  • Capability to identify challenges and develop practical solutions.

5. Prove your enthusiasm to the employers

Highlighting your accomplishments and skills is crucial for a job-winning cover letter . However, another critical element in establishing credibility is expressing enthusiasm to potential employers using impactful action words.

Clearly state why you are excited about the role. Is it the chance to work with a talented team or the alignment between your skills and the job requirements? Be specific .

Here’s an example to make it more clear:

“I am genuinely excited about the prospect of contributing my skills and passion to ABC Company. I am confident that my software development and my enthusiasm for driving innovative solutions make me an ideal fit for your team.”

Moreover, you can also mention specific achievements or projects of the company that inspire you. This demonstrates that you’ve researched and are genuinely interested in the organization.

For instance, you can add:

“ The innovative projects undertaken by ABC Company, particularly the groundbreaking development of the XYZ platform, resonate deeply with my career aspirations. “

6. Close your job application cover letter with the appropriate CTA

Ending your cover letter with a compelling Call to Action (CTA) is crucial in expressing your eagerness for further discussion. Consider the following steps when crafting the ending paragraph of your job application cover letter:

  • Express gratitude : Start by thanking the recruiter for their time and consideration. A simple “ Thank you for your consideration ” is a polite way to express appreciation.
  • Restate your interest : Remind the recruiters that you’re genuinely interested in the job by highlighting how your skills align with what they seek.
  • Showcase eagerness to discuss things further : Clearly express your readiness to discuss your qualifications and skills by providing your contact information.

For instance, you can mention:

“I am eager to further discuss how my skills and experiences align with (Company Name)’s goals. Please feel free to contact me at [your phone number] or [your email address] to schedule a convenient time for an interview.”
  • Conclude with a formal sign-off : Finally, conclude your job application cover letter with a formal salutation such as “ Sincerely, ” followed by your full name.

Job Resume Template

job resume template example

Cover Letter for Job Application Key Takeaways

  • Research the company you’re applying to before crafting your cover letter.
  • Divide your cover letter into five sections: header, salutation, introductory and middle paragraph, and closing body.
  • Instead of mentioning your abilities, sell them to the recruiters using compelling words .
  • Constantly restate your enthusiasm for the role throughout your job application cover letter.
  • Conclude your cover letter by thanking the hiring manager and providing your contact information for further discussions .

Free Resume Templates to Download in Word

finance resume example

  • Undergraduate Students
  • Graduate Students
  • Career Champions
  • Parents & Families
  • Faculty & Staff
  • First Generation
  • International Students
  • Military / Veterans
  • Students With Disabilities
  • Arts, Media & Communications
  • Business, Finance, Consulting & Data
  • Education, Government, Non-profit & Policy
  • Energy, Environment & Sustainability
  • Healthcare & Wellness
  • Law, Public Safety, Corrections & Security
  • Science, Technology & Engineering
  • Explore Your Interests
  • Grow Your Career Network
  • Navigate a Career Fair
  • Prepare for an Interview
  • Prepare for Graduate School
  • Search for a Job, Internship or Co-op
  • Understand & Negotiate a Job Offer
  • Use Job Trend Data
  • Write a Resume or Cover Letter
  • Career Connected Experiences
  • Career Readiness
  • Immersive Scholars
  • Professional Co-op Program
  • Student Employment
  • Internships
  • River Hawk Experience Distinction (RHED)
  • Full-time Job Postings
  • Career Outcomes
  • Mission & Approach
  • Meet the Team
  • Request a Presentation
  • Access Handshake
  • Meet With an Advisor

5 Tips for a Great Cover Letter (and samples)

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Cover Letter Format & Samples

formal job application cover letter

Cover letters are a fantastic tool to introduce oneself in the job search process and are as significant as the resume. A cover letter provides an excellent opportunity to demonstrate one’s interest in the organization and establish direct connections between the employer’s job description and one’s professional background. A well-crafted cover letter, tailored to the specific job and company of interest, and addressed to the right person, can make a lasting impression on the employer.

To make the cover letter effective, one must consider some universal tips and considerations when writing it. It is crucial to ensure that the cover letter is clear, concise, and free of errors. Using formal language and avoiding contractions can help maintain a professional tone. Choosing appropriate vocabulary and grammar can help maintain the original meaning of the text and convey a sense of expertise and professionalism, which is suitable for a business or academic setting. So, it is essential to take the time to craft a compelling cover letter that showcases one’s qualifications and skills to the employer in the best possible light.

In addition to the suggestions above, see our list of key considerations to crafting effective and valuable cover letters.

Cover Letter Tips

1. ) All margins should be approximately one-inch. Typically, a cover letter consists of three to four paragraphs.

2.) The font size should be easy to read. Times, Palatino or Helvetica are good choices. A font size of 12 pt. is preferable, but in some cases you may need to use 10.5 or 11 pt. font.

3.) Don’t be tempted to send “generic” letters. Each cover letter you write should be different, because each job and company you’re writing to is different. Make it easy for the reader to see the relevance of your qualifications to the job in question.

4.) Be sure to proofread each new cover letter you create so that it is free of errors.

5.) It is important to write to a specific person whenever possible.

In addition to these quick tips, check out our comprehensive  Job Search Letters  guide for more information on structuring cover letters and other job search documents.

  • Sample 1:  Application Letter
  • Sample 2:  Prospecting Letter

Finally, we know that some people work best when they have a format to follow. Especially when they are writing a document, like a cover letter for the first time. The following example reflects the correct business format to use when writing a cover letter:

Your name Return address City, State, Zip

Name of the contact person Title Company Name Address City, State, Zip

Dear Mr./Ms./First name Last name:

The opening paragraph states your reason for writing the letter. Mention a specific job of interest, or a particular department in which you are seeking work. If possible, mention how and when you learned about the job opening or the company, i.e., through a classified advertisement, a contact person or a career services professional. Be sure to mention the name of the person who suggested this job to you, especially if that person is highly respected within the company.

The middle paragraph is an opportunity to expand on the skills you have developed as they relate to this position. This should not merely repeat your resume. You can discuss your education and particular courses or skills attained while in college. If you’re an experienced person, you may wish to use this paragraph to describe your professional background and highlight any specific job experience that may be of particular interest to the organization and that will differentiate you from other applicants. You may need a second paragraph to fully describe your related abilities.

The next paragraph reflects the research you have done on that particular organization. Use company literature, a web site, or conversation with an employee of the organization as ways to gain knowledge about the organization. Explain why you are interested in the job, and convey your awareness of what the company does to show that you have done careful research.

In closing, reiterate your enthusiasm to be considered and ask for an interview. Either state a specific week you’ll make a follow-up phone call or mention an interest in having the contacted person call to set up an interview date. Specify how you can be contacted. Remember to thank the person for considering your application.

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  1. How to Write a Formal Cover Letter: Examples, Format & Guide

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  2. Cover Letter Format: How to Format Your Cover Letter in 2023 (2023)

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COMMENTS

  1. Cover Letter Samples and Templates

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  3. How To Format a Cover Letter (With Outline and Examples)

    Follow these guidelines: Make your cover letter single-spaced. Add a space between each section: contact information, salutation, opening paragraph, middle paragraph, closing paragraph and complimentary closing. (There's no need to indent any of your paragraphs.)

  4. How to Write a Formal Cover Letter: Examples, Format & Guide

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    1. Personalization. Address the hiring manager or recruiter by name whenever possible. If the job posting doesn't include a name, research to find out who will be reviewing applications. Personalizing your cover letter shows that you've taken the time to tailor your application to the specific company and role. 2.

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    The cover letter is a tool to help introduce yourself in a memorable, personal way during a job application. A well-crafted cover letter goes over information on your resume and expands this information for the reader, taking them on a guided journey of some of your greatest career and life achievements.. Its purpose is to elaborate on the information contained in your resume while infusing ...

  9. How to Write a Cover Letter for a Job in 2024

    How to Write a Great Cover Letter for a Job in 2024

  10. How to Write an Application Letter—Examples & Guide

    Use the same font you chose for your resume. Left-align all content. Keep your application letter length to only one page. Just like with your resume margins, set them to 1-inch on your job application letter as well. Leave ample white space by using double-spacing between paragraphs and setting line spacing to 1.15.

  11. 200+ Professional Cover Letter Examples for Job Seekers

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  13. How To Write an Application Letter (With Template and Example)

    The image is titled Cover Letter vs Resume. An example cover letter is on the left with tips written below it. The cover letter reads: Malik Rabb (123)456-7891 [email protected] May 1, 2020 Dear Hiring Manager, I am grateful for the opportunity to apply for the associate marketing position at Retail Ocean. Storytelling through marketing is a true passion of mine, and I graduated with a four-year ...

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  15. Cover Letter Format (w/ Examples & Free Templates)

    Check out our guide on how to start a cover letter effectively! #4. Cover Letter Body. The body of your cover letter usually consists of 1-3 paragraphs and is where you convince the recruiter that you're the right person for the job. We have a few pointers to help you do that: Don't just rehash your CV.

  16. Sample Cover Letter for Any Job Application

    A well-written cover letter introduces you to potential employers, providing a glimpse into your personality, skills, and qualifications. This template helps you do that and more. Download it now! File format: Word (Microsoft) File size: 79 KB. Ready-to-use: fast, easy, and free. Download: cover letter in Word.

  17. Free Downloadable Cover Letter Templates (Word & Google Docs)

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    Cover letter example. Examples statements in the first paragraph of your cover letter that will showcase the value you bring to a company, and express your excitement. Here is an example cover letter following the above template. Please keep in mind that your cover letter will vary depending on the employers and jobs you're applying for.

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  21. Job Application Letter: Examples, What to Include & Writing Tips

    A job application letter explains why you're applying for this position and what makes you qualified. An application letter closely resembles the function of a cover letter. It demonstrates your relevant qualifications for the position and convinces the employer to call you for an interview. This article will guide you on how to write an application letter for employment and feature samples of ...

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    Cover Letter Format & Samples Photo by Artem Podrez. ... Student Employment Leadership. 978-934-2355. [email protected]. University Crossing, Suite 450 220 Pawtucket Street Lowell, MA 01854-5148. O'Leary Library, Room 105 61 Wilder Street Lowell, MA 01854-5148. Facebook Instagram LinkedIn.