catchy title for creative writing competition

Here are some examples of captivating titles that follow these principles:

• Say Goodbye to Sleepless Nights: 17+ Proven Ways to Beat Insomnia
• Boost Your Website Traffic Today: Start Your Mailing Campaign with These Simple Steps
• Upgrade Your Style Game: Discover the 10 Upcoming Fashion Trends You Need to Know

17. Cite others

One strategy that works wonders is showcasing real-world success stories. By including the names of well-known figures in your niche, you can instantly boost your credibility and establish trust with your readers. Check out these examples:

• Here's how Warren Buffet made a fortune. You also can!
• Learn to sing like Beyonce! Just follow these simple rules!

But be careful not to choose famous names just for the sake of it - make sure they are truly relevant to your content and audience. 

18. Use Power Words

Utilizing power words not only in your title but also throughout your content is a quick and effective way to encourage your audience to read on. However, it's essential to use these power words wisely, as not all of them will fit your niche. You can even include several power words in one title to make it even more compelling!

Here are some examples of winning titles that utilize power words:

• Discover the Ultimate Secrets to Boost Your SEO Rankings Today!
• Unleash the Untold Benefits of Social Media Marketing for Your Business
• Ignite Your Entrepreneurial Spirit with These Simple Yet Effective Strategies
• Unlock the Hidden Potential of Your E-commerce Business with These Proven Tips

Power Words

These words have the ability to stir up a range of emotions in your audience, encouraging them to take action. Categorized by feelings and moods such as greed, curiosity, laziness, lust, vanity, trust, anger, and fear, incorporating powerful words in your title can be the key to increasing engagement and conversion rates. 

How to apply knowledge in practice? Check out our heading ideas! 

The forms of headlines vary depending on what content they present and where they are located. They will look different in a gossip newspaper than in articles for a company blog. Therefore, always remember to adapt them to the subject of your content and your audience. Below is an example of a list of headings. Find out which category suits you best.  

Shortlist of titles: 

1. Titles for the website

2. Article titles

3. Blog titles

4. Newsletter titles

5. Headlines for newspapers

6. Fun titles

7. Emotional titles

8. Creative titles

9. Unique titles

10. Clever titles

11. The best titles

Website title

Website headings are an essential part of its positioning in search engines. They help organize the content and navigate through the users' side. An attractive and good headline will attract the audience and encourage them to review what the website offers. To create the proper headline for a website, SEO principles cannot be ignored. You have to remember especially about:

• Appropriate length - the title should not exceed 70 characters with spaces.
• Keywords (including those from the long tail category)
• Power Words - words that evoke emotions and encourage action

Website title example:

• Are you here for the first time? Meet BOWWE and see how to create your website without coding.
• See all configurations of our products! Choose the perfect one for you!

Article titles 

Contrary to appearances, the most crucial part of an article is not its content but its title. As already mentioned, people decide to read an article based on its headline alone. This means that you actually have a few seconds and a maximum of two lines of text to attract the recipient and encourage him to read at least the introduction to your article. 

Journal title ideas: 

→ 8 featured free photo manipulation apps

→ What do you know about the bird world? 7 Shocking Facts You Didn't Know About

Blog titles

These types of titles are usually made of ready-made and well-known copywriting formulas. Just browse through two or three blogs to understand what they're all about. They are built according to SEO principles, matching the keywords entered in the search engine. Some of the best-known formulas for such headlines include: How…, Top [Number]…, Why… etc. 

Examples of blog titles:

→ 13 ways to have a successful and romantic wedding

→ Greek salad recipe? Make her 10 minutes!

A newsletter titles 

The newsletter is another form of gaining new audiences and keeping your current audience. That is why it is worth taking the time to refine each email sent as part of it. In this case, the headline is a vital element, if not the most important one. When you receive an email, you first see its title and decide whether to open it or throw it into the trash. So the title must contain attention-grabbing words that will grab your recipient's attention and convince them that it is worth reading the rest of the message.

It's also worth trying out personalized titles and using the recipient's name or recent actions on the website. Thanks to this, e-mail recipients will feel honored. You will also establish a closer relationship with them and show that you care for them.

Examples of newsletter titles:

→ Rafal, a historical moment has come and we want you to experience it with us!

→ Ania, we have something special for you. Do you want to find out?

→ A beautiful candle set for your freshly purchased table. See more proposals.

Magazine headlines

Press titles can be controversial and very sensational. This is mainly seen in gossip newspapers. The headlines are flashy, and sometimes they do not fully reflect the content they present. However, as with online titles, they must compete for the attention of the recipient. To this end, they are full of words that evoke strong emotions and contain multifunctional signs such as exclamation and question marks. They may also include excerpts from statements, e.g. from interviews. 

An example of titles for magazines or newspapers: 

→ Scandal! The famous singer left her dog in a hot car (Photos)

→ Only with us: Backstage of the Oscars. Watch the interview with the winners!

Funny titles

This type of headline is usually found on entertainment sites. These can be the headings of, for example, columns or movie reviews. They are supposed to amuse the recipient and convey that the rest of the content they advertise will also be equally entertaining. Fun titles can also be used on company blogs as long as they fit the way the brand itself communicates.  

Examples of funny titles: 

→ Very strange (but hellishly effective) ways to avoid responsibilities

→ How to quit your job in 7 steps. Instructions for the desperate!

Emotional and cute titles 

You will see them most often in content that is intended for younger audiences or in content that is romantic. Children's titles need to be friendly, fun and arouse their curiosity. In the case of older recipients, they evoke strong emotions, such as emotion or delight. These are ideal for real-life stories about love or family. 

Emotional and cute titles ideas:

→ Sweetness itself! Watch the latest video of cute pandas from the Korean Zoo 

→ It was love at first sight. Learn the romantic history of this retired couple with 60 years of service

Creative titles

They can be found in entertainment and cultural content. In their case, they don’t always clearly indicate what, for example, a given article is about. They often contain play on words and all kinds of appeal. They are supposed to intrigue the audience and arouse their curiosity. 

Examples of creative titles:

→ Water your floral business! Check out these 5 floral arrangements and get inspired

→ I promise I am combining something wrong! So I review all 7 parts of Harry Potter

Unique title

Those are impressive titles that are remarkable. They can surprise and be somewhat controversial. Their unique character intrigues viewers and promises them unique content that will not bore them. They belong to cool titles that perfectly catch the attention of the recipient. 

Examples of unique titles:

→ 7 stupid things you need to do at least once in your lifetime

→ I quit social media ... and you must too!

Clever headlines 

That is, titles that are often a contradiction of typical copywriting headlines. They attract recipients with their unconventional nature. They show it through a play on words or various types of references. These headlines can be risky as they don't always clear what the rest of the content they describe is about. 

Examples of clever headlines:

→ Still, pouring boiling water over your tea? Stop! Now it's done like this ...

→ If you don't read this article today, you'll regret it! Don't lose this chance

What does a good headline look like? 

First of all, it must accurately reflect the problem of the audience. It is supposed to evoke emotions and encourage you to read the rest of the content presented by it. It should be consistent with SEO principles ( contain keywords , Power words , and appropriate length etc.). 

Here is a list of ready-made formulas for really good headlines that are effective and proven:

→ What to do when ...

→ Top [number] ...

→ Best ways to ...

→ ... Step by step tutorial

→ [product, brand etc.] vs. [product, brand, etc.]. Comparison…

A good title can bring you closer to your goal, no matter what you do! You already know the appropriate copywriting formulas. Thanks to them, you will be able to create an exciting headline for any content and gain experience in the skillful use of advertising language without much effort.

What now? Choose the formula that best suits your content and start experimenting! Develop some title ideas. Then test them and watch the changes on your website. This way, you will find the perfect headline - which will give you colossal clickthrough rates!

Catchy titles - FAQ

What are catchy titles.

Catchy titles are titles that effectively capture the reader's attention and intrigue them enough to want to read further. They often use humor, wordplay, or emotive language to create a sense of curiosity or excitement.

How do you write a catchy title?

What are some catchy headlines.

Here are a few examples of catchy headlines:

• "10 Surprising Ways to Boost Your Website Traffic"
• "The Ultimate Guide to Social Media Marketing for Beginners"
• "How to Write a Killer Blog Post in Less Than 30 Minutes"
• "5 Simple Hacks to Double Your Email Open Rates"
• "Why Your Business Needs a Strong Online Presence Now More Than Ever"

How do you write a clever headline to attract more attention?

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7 Keys To Writing Catchy Titles That Get You More Traffic

• August 10, 2021
• by Bert-Jan Schilthuis-Ihrig

It’s expected that bloggers do keyword research before writing their blog posts. But, how much time are they spending researching and brainstorming blog post titles? Be honest: do you intentionally invest at least 10 minutes in creating catchy titles for your blog posts, or are headlines a bit of an afterthought? 

Surely the answer to that question is looking back at you in the mirror, but you can look for answers somewhere else, too: your analytics.    

Run this down: you have an amazing piece of content and after SEOing it to bits, it’s finally showing up in search engine results! Every week you check your Google Analytics only to see that your piece of content was shown to tons of people, but the clicks? 

~ crickets ~

Providing your excellent content with equally excellent headlines is crucial. In their analysis of click-through rate for blogs, Goodfirms found that a large group of bloggers (34.48%) has a click-through rate of less than 2% . This means that for every 100 people that see a post in search engines, fewer than 2 people actually click on it. 

If you’re currently in that camp, I have direct tips that will help get you out of the sand. While no one sees a 100% click-through rate (or even close), some bloggers see a click-through rate as high as 20%. 

How much traffic would you be getting every week if you reached a 20% click-through rate? 

If you’re showing up on page one of Google but not getting corresponding traffic, the starting point is clear: catchy titles that entice more of those eyeballs to read the whole piece. 

Creative titles , not content, explain the difference between someone seeing and someone reading your content. After all, how can people know how fantastic your content is without reading it? A compelling title makes your post stand out and turns an impression into a click. 

Sadly though, there doesn’t seem to be a lot of consensus when it comes to the *right* formula for a good headline. The best people have to offer is to share what has worked for them . It’s up to us to distill some of the principles that make an effective, catchy title.

In this blog post, I won’t give you a formula for the perfect headline because that doesn’t exist. Rather, we will look at a few key elements you can experiment with to make your headlines more compelling. 

7 Keys To Writing Catchy Titles 

Why don’t you immediately implement these catchy title tips as we talk? Pick a blog post and write 2 draft titles based on every tip. You’ll end this conversation with 12 catchy title drafts and will end up with an infinitely better title than if you had written one off the top of your head. 

As you draft your titles, remember to keep them under 60 characters for maximum visibility on Google.

1. Demonstrate The Benefit For The Reader

Every day an estimated 3.1 billion people read blogs. Each of those readers has to sift through a large number of blog posts in order to find the one most relevant to them. 

People read blogs for 2 main reasons. They either want to learn something new or they want the solution to a problem they have. The job for your headline is to show that your article will help them meet their goals. 

It takes the average reader only a few seconds to decide whether or not a blog post is worth reading. It is therefore very important to make it very clear what the reader will gain from reading your post. In fact, formatting your posts in a way that makes them appear easily digestible has many benefits, both for SEO and the overall user experience.

Be as specific as possible when explaining what the reader will gain from your post. If your post is on training dogs how to walk on a leash, don’t pick a general title. Make it as specific as possible: 

• How To Train Your Dog ( the worst )
• How To Leash Train Your Dog ( not bad )
• How To Leash Train Your Dog In 3 Weeks ( better )

The easier it is to determine how your piece will benefit potential readers, the likely people are to click on it. You will get even more results by including what are known as power words.

2. Use Emotional Adjectives

In order to attract potential readers, many writers make use of so-called power words to make their titles more compelling. Power words are adjectives that trigger an emotional response. Using these words, you can make your title sound uplifting, encouraging or even scary.

One of the most popular uses for power words is to describe a piece of content as easy . Many readers are put off by content that takes a lot of effort to digest. They tend to prefer  By including powerful adjectives like quick, easy or effortless you make your content more appealing.

Likewise, words like proven or guaranteed can give your content more authority . In the previous example of the dog training tips, 6 Proven Tricks To Leash Train Your Dog is more compelling than 6 Tricks To Leash Train Your Dog .

Finally, you can play on people’s greed and fears. This may sound sleazier than it really is. Instead I’m talking about creating a sense of urgency by including phrases like don’t miss out on my free (insert product) . People are generally triggered by feelings of scarcity and fear of losing out.

A word of caution here. It may be tempting to use words like shocking , terror or even deadly but it will make your content look bad. In general, you want to stay away from anything that might make your post look like clickbait. 

Remember, they’re called power words for a reason and with great power comes great responsibility.

One of the most-read posts here on Writing From Nowhere is my unique eco-friendly gift guide . The traffic is thanks to just 6 characters – the word “unique. “

3. Don’t Oversell Or Underdeliver

Have you ever seen ads that go something like this: Earn Money From Home! Make Over $15,000 Per Day! Or what about this one: Do This Now To Lose 50 Pounds In A Week! Apart from the occasional gullible reader, most of us know not to trust this kind of messaging. 

Although you should show the value of your content in the title, it is even more important to be realistic with the value you offer. In other words, don’t make a promise you can’t keep. People have learned to recognize empty promises for what they are and are therefore less likely to read your content. 

Similarly, don’t make people bounce off your site because you underdeliver. For example, if you have 5 tips on how to leash train your dog, don’t call it a complete guide. The result will be an increased bounce rate and a breaking down of that important trust factor .

Nowadays, people are increasingly able to see straight through clickbait. You can make any promise you want, as long as you deliver.

4. Use Numbers If You Have Them

This one is straightforward, research by Moz shows that titles that contain numbers generally do well. In fact, in 2020 Medium conducted an analysis of their most popular posts and found that 41% of them were lists, and most of those contained a number. The truth is simple, numbers are powerful.

Generally speaking, placing numbers at the beginning of your headline makes it stand out visually. Anything that stands out automatically attracts the eye of the reader which can only be a good thing.

Furthermore, using numbers is an easy way of making your content more compelling. With a headline that offers X solutions to a well-defined problem, you compel the reader to at least scan your post. Do you want to leash train your dog? Well, you can but only if you read all 7 tricks.

There is some psychology involved in using numbers correctly. For example, odd numbers tend to outperform even numbers. Furthermore, you can evoke different emotional responses from your audience. 

Obviously, by including a large number , you can make a list sound more comprehensive. For example, 31 Marketing Ideas is a lot more clickable than 2 Marketing Ideas . When you create a list like this, it is best to exaggerate a bit and use a large number.

Likewise, a small number can imply that something is easy to do. For example, How To Leash Train Your Dog In 4 Steps implies two things. The first is that this post has a complete solution to a problem. Apparently, after implementing these steps your dog will be fully trained. The second, less obvious one is that the small number, only 4 steps, implies that it is a quick and easy process!

In their analysis of a huge (100 million!) headlines, Buzzsumo found that the numbers 5 and 7 generally tend to do well for ordinary lists. Clearly, some numbers are more popular than others. 

5. Include Your Keyword

Most, if not all bloggers, learn how to do keyword research . The follow-up, what to do with keywords after you find them is a bit more of a mystery. 

Would a checklist help you with this step? Use mine .

Including your keyword in your title is huge for SEO. If you want your content to rank, or even outperform what’s currently ranking , find a way to place your main keyword in your title! According to Moz, your title is the second most important factor after content. Placing your keyword as close to the beginning as you can seem to be the best practice.

Do not go overboard and stuff your title full of all the keywords you can think of. After all, titles are there to inform both your readers and Google about the exact content of your post. In fact, using your keyword more than once will actively harm your rankings . 

Whatever you do, make sure your title remains readable. I mean, you’re writing your catchy titles to attract readers. Would you click on something that sounds unnatural? Keep in mind that you’re writing for people first and SEO second.

Do you need some help with using (or finding) keywords in your writing? I’ve boiled down years of learning into a checklist to make it as easy as possible for you:

6. Always Brainstorm Titles

If you’re brainstorming along as we talk, you should have 10 blog post title drafts by now.

As you can see, writing a blog title is not easy. You have to come up with a title that is compelling to your readers as well as SEO-friendly. Furthermore, you have to think about the language that you use. Is it emotional enough? Does it speak to your target audience ? On top of that, you only have one line to do all this! This is why brainstorming multiple titles before you pick is so helpful.

When I write blog posts, I always try to come up with at least 10 titles. The benefit of this is simple. The first few are always the boring, cliche ones. By forcing your brain to come up with more, you can move past them and come up with something a little more unique.

7. Experiment With Templates 

Fortunately, you don’t have to reinvent the wheel here. There are quite a few catchy headline templates out there. Keep in mind, these are just headline formats that tend to do well. They tend to perform well on Google and social media but they’re no substitute for creativity.

Two of the most popular blog title templates are the list ( X steps to… ) and the How-To headline. They have been popular for years and it is not hard to see why. Both a X things to … and a How To … headline promise to solve a specific problem and are therefore automatically appealing to readers. When brainstorming, you may want to start there.

Final Thoughts On Writing Catchy Titles For Blogs

Do you normally see writing headlines as an afterthought? Well, then you’re leaving money and traffic on the table, my friend. 

Although there are no easy ways to the perfect title, these 7 keys will help you up your game. Whatever you come up with, don’t go with the first thing that comes to mind.

Writing catchy blog titles is an art and perfecting it will take practice. 

I believe in you!

3 Comments on 7 Keys To Writing Catchy Titles That Get You More Traffic

Very nice information ???? I personally like this.

Thank you! Glad you liked it!

Great post, Kayla! I found your tips on writing catchy titles to be really helpful and informative. One thing I am curious about is how you suggest incorporating keywords into the title. Can you provide some examples or further explanation on this point? I understand the importance of using keywords, but I am not sure how to effectively incorporate them into the title without making it sound forced or unnatural. Thank you for sharing your knowledge and insights!

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How to Find a Catchy Title for Your Paper/Essay

Last Updated: February 23, 2023 Fact Checked

This article was co-authored by Stephanie Wong Ken, MFA . Stephanie Wong Ken is a writer based in Canada. Stephanie's writing has appeared in Joyland, Catapult, Pithead Chapel, Cosmonaut's Avenue, and other publications. She holds an MFA in Fiction and Creative Writing from Portland State University. There are 7 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 1,072,894 times.

Coming up with an effective title can end up being the most difficult part of your essay. A catchy title can make your paper stand out from the pile and give your reader a sense of the content, slant, and perspective of your essay. To craft a strong title, you need to focus on the three elements of a standard title: the hook, the key terms, and the source or location. This structure applies specifically to academic essays, but you can also apply this structure to narrative essays.

Understanding the Structure of a Title

• The hook can be collection of keywords, an image, a play on words, or a quote from your essay.

• Keep in mind good titles never state the obvious or contain generic terms or phrases. Titles like “Paper on 1950s China” or “Report on Shakespeare” are too general and do not give the reader a sense of the content of your paper. Avoid general and non specific terms like “society” “culture” “the world” or “mankind” in your title.

• For example, a paper about Mao’s Great Leap Forward in Communist China in the late 1950s may have a title that has a hook (catchy phrase), one or two key terms, and the source or location (1950s Communist China). A possible title could be: “The Failure of One, the Fall of Many: Mao’s Great Leap Forward in 1950’s Communist China”.

Using Keywords or Images

• For example, the title of an essay about the Great Leap Forward might be something simple, professional, and clear, such as: "The Failure of the Great Leap Forward: China in the late 1950s". An essay about Shakespearean comedy may be more playful, such as: " Love's Labour Lost and Other Comedies."

• For example, an essay about the Great Leap Forward in 1950s China may focus on the failed use of industries like steel and farming by Mao’s government and the resulting mass famine in China. Three words that sum up the paper may be: steel, land, famine. A possible title of the essay could be: “Steel, Land, and Famine: The Failure of the Great Leap Forward”.

• Look for two to three keywords that are short, descriptive, and clear. Consider if the words fit together in some way, or how they are very different. For example, your introduction on 1950s China may have keywords like “industrialization” “collectivization” and “collapse”. A possible title for the essay could then be: “The Collapse of Collectivization in 1950s China”.
• In an essay on the conventions of Shakespearean comedy, the tone of the essay may be less serious or rigid, and you can look for keywords that are playful or humorous. For example, your conclusion may have keywords like “lovers” “obstacles” and “improbable” or “supernatural”. A possible title for the essay could then be: “Lovers in an Improbable Situation: The Conventions of Shakespearean Comedy.”

• For example, a paper about a volcano could have the title: “The Day the Earth Bled: The Eruption of Mount Vesuvius”.

Using a Quote or a Play on Words

• For example, an essay on Shakespearean comedy may quote A Midsummer Night’s Dream , where a character named Theseus professes his love to his betrothed, the Amazonian queen Hippolyta. “Hippolyta, I woo'd thee with my sword/ And won thy love doing thee injuries,/ But I will wed thee in another key,/With pomp, with triumph, and with reveling.”
• A possible title for the essay may then be: “With pomp, with triumph, and with reveling: The Conventions of Shakespearean Comedy”.
• Alternatively, you can look up a key quote or phrase that is not in your essay but reinforces central ideas or themes in your essay. Type keywords from your essay into a search engine, along with the word “quote” and see what comes up. You can then take a fragment of the quote and use it in your title.
• For example, for an essay on Mao’s Great Leap Forward, you may use quotes from propaganda posters for the Great Leap Forward made by the Mao government, which are available online. A propaganda quote like “Brave the wind and the waves, everything has remarkable abilities” could be shortened to a title like: “Brave the wind and the waves: False Promises by Mao’s The Great Leap Forward”.

• An essay on Shakespearean comedy could use the cliche “laughter is the best medicine” and change it into “laughter is thy best medicine.” A possible title could be: “Laughter is Thy Best Medicine: The Conventions of Shakespearean Comedy”.

• For example, an essay about missionaries in West Africa during the colonial period could have a title that plays on two key words, such as: “Prophets or profits: The European Colonial Invasion of West Africa”.

Community Q&A

• There are also tools available online that can generate essay titles for you based on your topic. However, the effectiveness of these title generators vary and the quality of the titles may not be as high as if you take the time to create your own. Thanks Helpful 0 Not Helpful 0

Tips from our Readers

• Your title is the first thing readers will look at, so remember it's an important part of your essay! Pick one that really captures what your paper is about.
• Take your time picking a good title. If you're stuck, take a break and come back to it later.

You Might Also Like

• ↑ https://www.grammarly.com/blog/how-to-write-a-hook/
• ↑ https://www.ncbi.nlm.nih.gov/pmc/articles/PMC6398294/
• ↑ http://canuwrite.com/article_titles.php
• ↑ https://writing.umn.edu/sws/assets/pdf/quicktips/titles.pdf
• ↑ https://www.grammarly.com/blog/essay-title/
• ↑ https://libguides.usc.edu/writingguide/title
• ↑ https://education.seattlepi.com/come-up-catchy-titles-college-essays-2131.html

About This Article

To find a catchy title for your paper or essay, start by thinking of 1 or 2 keywords or phrases to include in the title that applies to the topic of your essay and will hook your reader in. You can also try looking for a key quote or phrase and using part of it in your title. Alternatively, reword a cliche or familiar phrase so that it is specific to your essay. To give your title some punch, use a play on words or double entendre, like “Prophets or profits: The Colonial Invasion of West Africa,” which will show off your creativity. For more tips from our Writing reviewer, like where and how to find good keywords to use, keep reading! Did this summary help you? Yes No

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15 Little Known Formulas of Writing Catchy Titles

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There are only a few reasons why certain websites are able to drive many views and clicks. The one single reason for such results is the use of engaging, powerful, and catchy titles that people cannot resist clicking.

While there is no one-size-fits-all approach to writing click-worthy headlines, there are various types of headlines that stand out as powerful and unique. If you adopt the right formulas, you can be assured of creating highly persuasive and catchy titles that push readers to want to read your content.

But, how do you create catchy titles?

Read on to learn a few simple tips on how to create catchy titles. 

Why Are Catchy Titles Important in Content Marketing?

Have you heard the phrase that a house is only as strong as its roof ?

So is the case of a great article – the title of your article is the first aspect that a blog reader notices before reading the content. It is all logical that you have a title that stands out so that it grabs the attention of your page visitors and excites them to wish to read the whole article.

If your article title does not have that element that compels readers to click, you are doomed – your message will just be another drop in the ocean!

Good and catchy titles play a significant role in on-page search engine optimization. A catchy title will attract a high number of clicks from the search results. When more people click on your search engine result page, your page gets a higher chance of ranking top of most search engine pages.

How Do You Write Catchy Titles?

There is no question on how important catchy titles are when it comes to attracting site visitors, views, and clicks.

If you have created great content in the past and still did not get as many clicks, site visits, or views, the chances are high that your article’s title wasn’t so unique and engaging to warrant such results.

You are not alone – most small business owners are still not aware of how to write catchy titles that persuade web visitors to click and read the content.

Here are a few tips to get you started with a working title for your next articles:

• Conduct Keyword Research and Find High Volume Keywords

The best title for your article should be based on profitable keywords. Invest a lot of time and effort in keyword research to come up with competitive and profitable keywords within your niche. There are numerous keyword research tools out there that can help you find keywords on any topic.

However, BIQ’s Keyword Intelligence stands out when it comes to finding high volume keywords that will guarantee you significant outcomes once used correctly when creating the content.

Are you wondering how you can use BIQ’s Keyword Intelligence to find suitable keywords to target?

Here’s how:

The BIQ’s Keyword Intelligence offers you a platform to find potential target keywords by gathering crucial data such as keyword competition, trends, volume, and also gives you an insight on related keywords.

Let’s say you are looking for high volume keywords on social media marketing. Once you use BIQ’s Keyword Intelligence, your results will appear as shown in the figure below. Evidently, the tool gives you the volume, tends, cost per click, competition, as well as other keywords related to your primary search. In this case, you get data on other keywords such as social media marketing articles, social media marketing strategy, and social media marketing definition. With such information, you can create catchy titles for your next series of articles using the high volume keywords you identified.

Figure 1: How to use BIQ’s Keyword Intelligence to find suitable keywords to target

• Use the Keywords to Create Catchy Titles for Your Blogs 

Finding high-volume keywords isn’t enough. The success of your content as far as ranking high and attracting traffic, views, and clicks depends on how you use the keywords right from writing catchy titles. Usually, your identified keywords should be included in your article title. Such an approach is important for search engine optimization.

Rules of Thumbs for Writing a Working Title

While there is no definite formula for writing catchy titles for articles, how you approach the right process determines your success rate.

The following rules of thumbs will help you create catchy titles that readers will click:

• Make Sure Your Title is Accurate

The accuracy of your article title is important for SEO. Catchy titles are not just made for clicks – they should offer a perfect description of the content of the article. While it is important to maintain relevance, you can creatively add a teaser that captures the attention of your target audience.

The significance of maintaining your titles accurately is that you want to keep your brand as trustworthy as possible while at the same time ensuring that a higher number of site visitors click and actually read your content.

• Incorporate Compelling and Trigger Words

When creating catchy titles for your articles, make sure to incorporate compelling words. For instance, you can focus on enhancing the readability by incorporating alliteration in your titles. Also, using numbers gives a sense of value to your title. However, avoid using common and overused adjectives and instead use descriptive words as these not only bring out the uniqueness of your title but also make them stand out.

• Keep It Short

Various factors determine the length of your blog titles. For instance, you need to be careful with the lengths of your headlines if your focus is search engine results ranks, email click-through, or social media shares. 

Here is a classic comparison of title lengths.

Figure 2: Comparison of article title  lengths

As you can see, the first two headings have some words hidden because the length exceeds the recommended number of characters for SERP.

Always work towards making your article titles as short as possible. However, this does not mean that you lose the relevance of the title while trying to shorten it. In most cases, titles with 55-60 characters show significant performance whether on social media or search engine results pages.

15 Formulas for Creating Catchy Titles

If you want to grow On-Page SEO, then you have to invest in ensuring that your articles have catchy titles.

The following formulas will help you write catchy titles, which will draw many internet users to click and read your content.

• Use numbers in listicles

The use of numbers in listicle articles is not only a great way to achieve catchy titles but also makes your headings stand out. Using numbers in the title prepares your readers for ordered content. In addition, it makes it easy for the readers to skim and understand your content within a short time.

Here are examples of catchy titles using numbers:

• 7 Reasons to Use BiQ’s Intelligence tool for Keyword Research
• 5 Simple Tips for Creating Catchy Titles
• Create a curiosity gap

Creating a curiosity gap or a knowledge deficit works well when writing catchy titles that grab attention. When using this approach, you want to limit the amount of information you let out in the first instance. Inserting the word ‘the’ at the start of your title gives the impression that you are providing specific information about the subject in question, and this raises the curiosity of the reader. 

Here are examples of catchy titles employing the curiosity gap approach:

• The Top 5 Reasons Why You Should Invest in Content Marketing
• The Number One Content Marketing Strategy in 2020
• Include familiarity/ relating to your readers

One way to capture the attention of the reader and persuade them to read your entire piece is by creating a title that resonates with them. Readers want to read content that touches on their issues, so creating article titles around readers’ burning issues can draw them to click and open your content.

If from your research you notice that your target audience comprises small business owners who haven’t incorporated digital marketing, any title that shows them how to implement this marketing strategy will interest a large number of them.

• Use trigger words

The words that you use in your article titles matter a lot when it comes to making the right impact. Trigger words will not only nudge but also compel internet users to make the right move, thus contributing to increased engagement.

Here are catchy titles examples using trigger words:

• 5 Free Keyword Research Tools to Find High Volume Keywords
• Proven Tips for Creating Catchy Titles that Draw Enormous Attention

• Appeal to your audience emotion

Content that speaks to the emotions of your readers performs best compared to any other content. However, for readers to know that the content targets their emotions, they have to see it from the title. When you write catchy titles that appeal to your audience’s emotion, you increase the open rate and reduce the bounce rate.

• Provide a practical solution/ Solve a problem

The number one reason why anyone makes a search query is to find information about a given topic. Article titles that suggest you are providing a practical solution to a given problem attract high traffic, views, and clicks. Therefore, it is important that you identify the problems your audience is experiencing and create content and article titles around it.

Some catchy titles examples that suggest a solution to a given problem include:

• How to grow your traffic using accelerated mobile pages
• 5 Simple tips to help you triple your subscribers in one week

Nobody wants pain, and so this presents a perfect opportunity to create catchy titles to help your readers avoid pain. You are more likely to get a click where your article titles create the impression that the reader will avoid pain, cost, or loss as in the following catchy titles examples:

• Your Content Marketing Approach is the Reason You are not getting Sales
• 5 Reasons lack of Catchy Titles is Turning Readers Away
• Promise to change the reader’s life

Who doesn’t want a changed life, especially if it is in the positive? The promise you give does not have to be huge – at least it has to be realistic. 

Here are some catchy titles examples you can adopt in this case:

• Here’s a little-known secret that will change how you approach content marketing
• 5 Simple Strategies that will change your opinion of SEO
• Fear of missing out

No business owner wants to be left out. The fear of missing out motivates individuals more compared to the desire to succeed. Here are examples of article titles that capitalize on the readers’ fear of missing out.

• Top reasons why you won’t beat your competitors in search results
• Why you will never achieve your marketing goals in 2021
• 5 Simple Areas you are failing in your social media marketing
• Use negatives

You are very wrong if you think your readers are often intrigued by positives than negatives. Create articles titles such as the following and you will learn how using negatives in article headings is a great way to trigger actions from the readers.

• What Your Readers Aren’t Telling You About Your Content
• The 5 Worst Content Marketing Approaches that Will Cost You in 2020
• Use questions

Questions are effective in grabbing attention even if you pose them as statements as in the following cases:

• Why your SEO approach could be negatively affecting your reach
• Why addressing your audience pinpoints is key to a higher conversion rate
• Make a prediction

Making predictions is another effective way of creating catchy titles. It works best because everyone is always worried about the future. See the list of catchy titles below that make a prediction.

• What content marketing will look like in the next 3 years
• The future of SEO beyond 2020 – 5 important changes to expect
• Use insider information

Everyone wants to get information that other people do not have. If your article titles will suggest insider information, then you can be assured to get a click as in the following examples.

• 5 little known tips to grow your subscriber list
• 7 content marketing strategies you never knew could grow your business
• Be controversial

Being controversial in your article titles can help you stand out. Here are examples of controversial article titles that can work to grab the necessary attention from your readers.

• Why most content marketers are wrong about the future of SEO
• 5 Reasons why you should not publish blog posts this year
• Tell Stories

Storytelling is considered a great marketing approach. Why not advance this to your article titles? An article title that adopts the storytelling approach draws the interest of internet visitors to learn more about the story. However, you need to be highly creative to succeed in this approach.

No bluff, make a promise that the article can deliver

Don’t focus more on writing catchy titles for your articles such that you forget the most important aspect – creating outstanding content. It can be highly disappointing to have an attention-grabbing headline but the content is trash. One way to achieve great content is by ensuring that it is optimized and fulfills every promise you make in the title. 

BIQ’s Content Intelligence tool can help you optimize your content for better search engine results. It helps you engage in serious content marketing by guiding you to create content that converts. With this tool, you are AI-guided on how to optimize your content and it also analyzes all your lines, measures the value of your SEO, and assists you to achieve the right tone for your audience.

Overly, the content intelligence tool helps you create SEO-friendly content, guides you on what you should cover in your article, as well as helps you fix critical issues that may affect your ranking.

A/B testing your headline

Creating the headline isn’t enough – you need to determine whether it makes the performance cut. A successful way to do this is through the BIQ’s Rank Tracking feature that tracks the performance of your rankings after revising your headlines.

It helps you save a significant amount of time by tracking the movement of all the keywords, track local rankings, and provide you with a visual of your SEO progress. The metrics from this process will help you improve your site’s SEO performance.

Use these tools to get to the next level

So you want to get your content marketing to the next level but you don’t know how? These tools will help you achieve this objective:

• SEOPressor Blog Title Generator : Gives you numerous suggestions of catchy titles and a variety of creative blogging ideas.
• CoSchedule Headline analyzer : helps you create powerful headlines by optimizing your headline’s number of words, gauging its emotion, and guiding you on the appropriate word balance

The headlines that show up in search engine results directly impact whether people will view, read or share your content. So, always make sure to review your headline to make sure you create the ultimate catchy titles for all your articles.

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