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Blog Business 12 Marketing Presentation Examples for You

12 Marketing Presentation Examples for You

Written by: Danesh Ramuthi Nov 29, 2023

Crafting an effective marketing presentation is essential in today’s competitive business landscape. A marketing presentation, fundamentally, is a dynamic communication tool utilized by businesses to present their marketing ideas, strategies, goals and achievements to a specific target audience.

Typically, this involves presenting a marketing plan, showcasing marketing campaign initiatives, or highlighting the success of a marketing strategy through engaging stories and compelling data.

Well, if you are wondering how you can create your own marketing presentation then worry not.

With Venngage presentation maker and their customizable marketing presentation templates , you can take these ideas and mold them into your own successful business narrative. These professionally designed presentation templates are visually appealing and easy to use, ensuring that your marketing presentations not only inform but also engage your audience. 

Click to jump ahead:

12 marketing presentation example

How to create an effective marketing presentation.

• How to present a marketing plan
• Wrapping up 

In business communication, marketing presentations stand out as a pivotal means of sharing ideas and strategies. A prime example of a marketing presentation vividly demonstrates how to effectively communicate a company’s marketing strategy, objectives and achievements.

Let’s look at a few examples of marketing presentations and how they can cater to different scenarios.  

Marketing strategy presentation example

A stellar marketing strategy presentation example showcases the intricate planning and execution of a company’s marketing efforts. It begins by defining the target market and the unique challenges it presents. The presentation then outlines the key marketing objectives and the strategies devised to meet them.

Emphasizing on the unique selling point of the product or service, it weaves an engaging story that resonates with the potential customers. The use of real-life examples and data-driven results adds credibility and helps in presenting a compelling case.

They also highlight how to effectively use marketing channels and digital tools to maximize reach and impact.

The key takeaway from such a presentation is not just the strategy itself, but how it is communicated to ensure the audience understands and remembers the key messages, aligning with the overall business goals.

Marketing plan presentation example

A marketing plan presentation example is a comprehensive deck that outlines a company’s roadmap for marketing success.

It starts with an analysis of the current market conditions, identifying potential customers, and discussing contemporary trends.

The presentation then delves into the specifics of the marketing plan, detailing the marketing channels to be used, the marketing budget and the timeline for implementation. It provides insights into the unique value proposition of the product or service and how it will be communicated to the target audience.

The use of powerful visual elements and bullet points helps in presenting complex information in an easily digestible format. This type of presentation also often includes a timeline slide to give the audience a clear sense of the plan’s progression.

The objective is to present a clear, actionable plan that aligns with the company’s overall business goals and to persuade the audience of its potential success.

Digital marketing presentation example

In a digital marketing presentation example, the focus shifts to how digital channels can be leveraged to achieve marketing objectives.

This presentation type is visually appealing and uses design elements that resonate with digital trends. It begins by outlining the digital marketing strategy, including SEO, social media, email marketing and content marketing.

The presentation shows how these digital channels can be utilized to reach a broader audience, create awareness and drive engagement. It includes real-life examples of successful digital marketing campaigns, highlighting key takeaways and the impact on business growth. The presentation also discusses the importance of analyzing data to refine marketing efforts continually.

A digital marketing presentation is an engaging and informative tool, providing key insights into how digital channels can be effectively utilized for a successful marketing campaign.

It leaves the audience with a clear understanding of the digital marketing landscape and the company’s approach to harnessing its potential.

Social media marketing presentation example

A social media marketing presentation example focuses on illustrating a company’s strategy for leveraging social media platforms to enhance its marketing efforts. Usually, this type of presentation begins by highlighting the importance of social media in contemporary marketing and how it can be a powerful tool to reach potential customers and create engagement.

It showcases the specific social media channels the company plans to use, tailored to the target audience and the unique selling points of the product or service. The presentation further delves into content strategy, including the types of posts, frequency and engagement tactics.

Real-life examples of successful social media campaigns are often included to provide inspiration and demonstrate practical applications.

Key performance indicators and methods for measuring the success of social media efforts are also discussed, emphasizing the need for data-driven strategies.

Marketing campaign presentation example

A marketing campaign presentation example is a detailed display of a company’s planned or executed marketing campaign. It starts by setting the scene with the campaign’s background, objectives and target market.

The presentation then unfolds the campaign’s key message and the unique value proposition it offers to the target audience. It outlines the various marketing channels and tactics used, such as digital advertising, press releases or influencer collaborations, providing a comprehensive view of the campaign’s approach.

The use of engaging stories and visual elements , like graphics and videos, makes the presentation both captivating and memorable. This example also includes a section on the budget and resources allocated for the campaign, offering a realistic view of the campaign’s scope.

Key takeaways and predicted outcomes, based on market analysis or previous campaigns, are highlighted to give the audience an understanding of the expected impact and success metrics of the campaign.

Creating an effective marketing presentation involves a series of well-thought-out steps to ensure that your message resonates with your audience. Here’s a step-by-step guide:

• Seize your audience’s attention : Begin your presentation by addressing the audience’s main concerns or pain points. Ask dramatic, thought-provoking questions to ignite emotions and engage your audience from the start​​.
• Promise something and deliver it : Make clear promises about what your presentation will deliver. This could be solutions to problems, new insights or actionable strategies. Ensure that you fulfill these promises throughout your presentation​​.
• Tell an engaging story backed by data : Use storytelling to make your content relatable and personal. Introduce real-life examples or scenarios and support them with solid data to add credibility​​.
• Have less slide content rather than more : Avoid overloading your slides with text. Keep content concise and support your speech with key points, visuals and high-quality images. Using multiple slides with relevant images can help maintain audience attention​​.
• Use humor wisely : Lighten the mood by incorporating appropriate humor through witty wordplay, GIFs or memes, ensuring it’s relevant and not distracting​​.
• Conclude with a clear call to action (CTA) : At the end of your presentation, reiterate the key points and instruct your audience on the next steps or actions they should take. This could involve asking questions, applying the information provided, or engaging in further discussion​​.

Read Also: 12 Best Presentation Software for 2023

How to present a marketing plan?

Presenting a marketing plan effectively is a key step in communicating your strategies and aligning your team towards common goals. Here’s a comprehensive guide to crafting an effective marketing plan presentation:

• Executive summary : Begin with a concise overview of the marketing plan, highlighting key objectives, target market and strategies​​.
• Market analysis : Present detailed market analysis including size, trends, customer segments and competitive landscape, supported by data and research​​.
• Marketing objectives : State clear, SMART marketing objectives, aligning them with overall business goals​​.
• Target market and buyer persona : Describe target market segments and buyer personas, detailing demographic, psychographic and behavioral characteristics​​.
• Competitive analysis : Analyze main competitors, their strengths, weaknesses, market share and key differentiators​​.
• Marketing strategies : Outline key marketing strategies for product positioning, pricing, distribution, promotion and branding​​.
• Action plan and timeline : Present a detailed action plan with specific tactics, activities and timelines​​.
• Budget and resource allocation : Provide an overview of the marketing budget and its allocation across various activities​​.
• Performance measurement and KPI : Highlight key performance indicators to measure the success of the marketing plan​​.
• Conclusion and next steps : Summarize main points, key takeaways and outline next steps in the implementation process​

Related: 8 Types of Presentations You Should Know [+Examples & Tips]

Wrapping up

I hope you’ve gained valuable insights and inspiration from this article to elevate your own marketing efforts. From the intricacies of a marketing strategy presentation to the creative approaches in digital and social media marketing, each example serves not just as a guide, but as a springboard for your own innovative ideas.

The steps to creating an effective marketing presentation and presenting a marketing plan underscore the importance of structure, storytelling and audience engagement. These are your tools to transform data and strategies into compelling narratives that resonate with your audience.

Use these examples, tips and tools to create presentations that effectively showcase your marketing ideas and strategies. Let your presentations be the window through which stakeholders view your vision and commitment to excellence.

As you step forward to apply these learnings, remember the power of professional and visually appealing presentations.

Venngage presentation maker and their customizable marketing presentation templates offer a variety of options to suit your unique marketing needs. These tools are designed to help you craft presentations that are not only informative but also aesthetically engaging, ensuring your message is both seen and remembered.

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Create Killer Marketing Presentations (Examples & Templates)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

6 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Why most marketing presentations don't work

No one has patience for marketing presentations . And what’s the point of making a marketing presentation if no one will listen or bother to read it?

Whatever marketing presentation you’re making at the moment it’s likely full of attention-killing legacy “best practices”. Even worse, it’s drowning in a sea of noise by other presentations competing for your audience's attention.

Let me show you some marketing presentation examples that manage to avoid common presentation mistakes, and manage to stand out, grab attention, and make a persuasive case.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a strategy, a plan, a branding project, a product pitch, or a performance analysis, they all have little details to look out for.

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan marketing presentation

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product presentation

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentation

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation examples that work

It’s time to see some examples of how marketing presentations are made in practice.

All the examples I bring you here are 100% customizable and you can use them as templates to create your own content.

These examples are modeled after engaging presentations based on our extensive data. They apply content structure and best practices we’ve seen work for high-stakes presentations.

Marketing plan & strategy

This example of a marketing plan presentation gives you a lean and effective structure to present the essence of your plan to your team members and higher-ups.

It cover everything from challenges, target audience, goals, KPIs, game plan, and budget, to milestones.

As Head of Marketing at Storydoc I use this format to launch our activity every new quarter and get everyone onboard.

Marketing plan one-pager

This example is a shorter version of the marketing plan example above. It can be used as a useful recap after presenting the plan in full face-to-face.

It can also be very effective to give decision-makers (internal or external) a quick overview of your plan without overloading them with details.

Marketing agency pitch deck

This marketing presentation example is the go-to for any creative agency or marketing services provider.

It’s a kind of company intro with the essential information about the services you provide, your strategic approach to marketing, and what makes you different.

What makes this marketing presentation so effective is the attention grabing video cover, its commitment to measured results, the case studies it presents to back up the claims, and the clear pricing offer that enables buyers to make an easy educated decision.

Marketing one-pager

We’ve seen this marketing one-pager format work well for agencies and marketing service providers. It’s the minimalistic version of the agency pitch deck I showed earlier.

It works because it gives context fast and communicates value very simply.

It tells your prospect who you are, outlines a major problem they need to address, and explains briefly how you can solve it for them and what the process is going to look like.

It finishes with the benefit the prospect can expect to gain and ends with a strong CTA last slide with a calendar app that lets prospects easily book a meeting.

Early stage marketing proposal

This marketing proposal presentation is used by many of our clients instead of the marketing agency pitch decks. It’s a more baked version, more serious if you like.

This approach works better for big clients that need a more personalized, and detailed pitch.

This example includes concrete data about the prospect’s market, and addresses specifics like the goals you propose, your marketing strategy, tracking and measurement, timeline, and budget.

Late stage marketing proposal

This marketing proposal presentation is used by many of our clients in the later stages of their sales cascade.

Notice that it is personalized to a specific prospect, and addresses them by name.

This example uses dynamic variables from your CRM to pull contact info directly into your presentation, such as the contact’s name, job title, brand colors, personal message, pricing offer, and more.

It includes all the talking items you’ve covered with your prospect which are critical for them to make their buying decision.

And most importantly, the presentation includes an e-signature box that lets the prospect seal the deal then and there.

If you want to have a cozy relationship with media and news outlets then having an attractive and well-organized media kit is pretty important.

It’s used by our clients to take control of how their company is presented in the media.

It’s a basic marketing tool that comes in handy whenever you’re working with other publishers from from newspapers, magazines, or TV, to social media or blogging influencers.

Marketing case study

This marketing case study presentation is a great addition to your prospecting and sales process.

It follows the Challenge-Solution-Results framework that proved to be the most engaging content structure based on our data.

The interactive format grabs the attention of prospects and helps keep them engaged throughout.

Storydoc lets you easily generate an animated GIF you can drop in your prospecting email to catch prospects’ eye and compel them to click the case study link.

Marketing presentation templates

Now that you’ve seen examples of great marketing presentations it’s time to dive a bit into the theory behind the reasons they work. That’s what the rest of this post will be about…

But if you’re too busy managing your marketing team or writing your marketing plan , you’re welcome to skip the theory, just grab a template, and get to work.

Trust that all the marketing presentation templates here apply every insight and tactic I cover in this guide

These templates were built based on what we’ve seen work for our clients again and again, and based on our analysis of over 100,000 reading sessions.

You don’t have to know why they work. They just do. Grab one!

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKETING PITCH DECK

MARKETING PROPOSAL

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Marketing pitch deck

The marketing deck is a presentation used by marketing agencies, consultants, and service providers for prospecting new clients. It touches on a known problem faced by the prospects and features their services as the solution.

You can grab a customizable marketing pitch deck template here .

Marketing proposal

The marketing proposal is a presentation used at the later stage of the sales process by marketing agencies, consultants, and service providers. It includes the specifics of the services on offer, their cost, deliverables, measurement, milestones, and timelines.

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

The first 3 slides determine whether people will bounce or read on - make them count.

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

Our data shows that 32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck.

• Make the audience understand that you’re writing FOR THEM , about THEIR NEEDS, but also that you have something amazing up your sleeve.
• A little known trick to get attention is to tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without tellig them how much, would you?
• You should also have a strong visual hook . Use a video, animate d, or interactive cover slide. Make it so they can’t look away.

Here's an example of a video cover that acts as a visual hook:

2. Storytelling

Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

Our data shows that presentations with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and presentations customized for a specific prospect were shared internally 2.3x more often.

So, sprinkle in that personal touch, and watch engagement explode!

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

6. Interactivity

Including interactive slides in your presentation increases engagement.

Our data shows that presentations with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

• Integrate interactive features like videos, tabs, live graphs and charts, calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

I lead Storydoc's team of marketing gentlemen and women dedicated to eradicating Death-by-PowerPoint wherever it lurks. Our mission is to enable decision-making by removing the affliction of bad content from the inboxes of businesses and individuals worldwide.

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30 Free Marketing Presentation Templates with Modern Design

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By Al Boicheva

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Updated: July 14, 2022

Today, we decided to take a deep dive and handpick presentation resources for your marketing projects . If you are a marketer or you need to design and prepare a presentation for your marketing team, look no further. Below we’ve listed 30 free marketing presentation template resources so you won’t need to start from scratch. Some are multipurpose business templates with designated marketing sections, while others are directly designed for marketing plans. There’s something for every marketer.

In the meanwhile, you can take a look at our collection of inspiring marketing web designs that can help you find ideas for your new website.

1. Free Social Media Marketing PowerPoint Template

The template offers slides for presenting social media data. It includes slides for buyer persona, a timeline to explain the evolution of your company, and graphs and tables to analyze your competitors and growth.

• 100% editable and easy to modify
• 38 different slides to impress your audience
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines, and mockups
• Compatible with PowerPoint and Google Slides

2. Free Drinks Campaign Presentation Template

A beer day campaign free template that allows you to grab a beer and start preparing a great marketing presentation that will appeal to everyone. Cheers!

• 32 different slides
• Contains easy-to-edit graphics such as graphs, maps, tables, timelines and mockups
• Includes 500+ icons and Flaticon’s extension for customizing your slides
• Designed to be used in Google Slides and Microsoft PowerPoint

3. Free Virtual Campaign Presentation Template

Designed to look kawaii and colorful, this marketing presentation template has sections about your company, content plan, market analysis, budget, or KPI overview.

• A creative design that looks like browser windows
• 30 different slides to impress your audience
• Available in five colors: pink, orange, blue, purple, and green
• Contains easy-to-edit graphics, maps and mockups

4. Free Cyber Monday Presentation Template

The theme of this marketing template revolves around Cyber Monday. Plus, the contrast between the black backgrounds and the light blue and pink tones is pure eye candy.

• 33 different slides to impress your audience
• Available in five colors: blue, green, yellow, pink, and orange
• Contains easy-to-edit graphics and maps

5. Free Ethical Marketing Presentation Template

If the topic of ethics is what you want to discuss with your company’s managers, this template is ideal for the purpose.

• 35 different slides to impress your audience

6. Free Spark Business PowerPoint Template

This free template includes 20 semi-transparent illustrations of different concepts: security, social networks, bitcoin, and more.

• Fully editable. Add your own content, change colors and pictures
• 25 slides with tips for better presentations
• Design with a dark background and transparent illustrations
• With lots of free resources included: graphs, maps, tables, and diagrams

7. Free Stylish Pitch Deck Presentation Template

Emilia is a multi-purpose business and marketing template with a clean and formal design, with several variations for each slide layout.

• Fully editable. Easy to change colors, text, and photos
• 25 different slides with tips to improve your presentation
• Professional design in yellow and navy blue
• Feature-rich theme with examples of styles for graphs, charts, and tables

8. Free AI Tech Agency Presentation Template

This presentation design focuses on technology with its high-tech abstract backgrounds. The template gives a futuristic vibe and plays around with neural networks and the depth of field. To present your services, the evolution of your digital marketing agency, and your clients, there are many different layouts just for you to choose from.

• A futuristic template with abstract backgrounds
• 23 different slides to impress your audience

9. Healthy Fruits Marketing PowerPoint Template

This free marketing template for your next health foods campaign has a fresh style with a fruity design.

• 25 different slides to impress your audience
• Available in five colors: Orange, purple, blue, pink, and green

10. Food Campaign Presentation Template

Food is the main element of the design, with watercolor drawings of fruit and vegetables.

• A marketing campaign presentation with watercolor illustrations of food
• 27 different slides to impress your audience
• Available in five colors

11. Free Summer Campaign Presentation Template

A summer vibes template for creating presentations about your marketing plan.

• 24 different slides
• Contains editable graphics and maps
• Includes 1000+ icons divided into 11 different themes for customizing your slides
• Designed to be used in Google Slides and PowerPoint

12. Aqua Marketing Plan Presentation Template

The free Aqua watercolor marketing plan template is a good choice if your message has to do with water or the environment.

13. Lettering for Marketing Presentation Template

Nothing like catching your audience’s attention with designer lettering that makes them associate it with your brand.

14. Free Online Marketing Plan PowerPoint Template

This is an editable online marketing plan template, with  Free PDF & PPT download , that addresses these questions:

• Who is your target?
• How do you plan to reach them?
• How will you retain them after?
• Who are your competitors?
• How can you make your business stand out?

15. Free Colorful Statistics Presentation Template

This free template is specifically designed for presenting data results or statistics.

• 25 different slides

16. Free Food Marketing Campaign Presentation

A modern marketing template for presentations of companies in the food industry.

17. Connections – PowerPoint Presentation Template

The theme of this template fits social media, science, or connection topics.

• Professional and corporate design with a connected dots background

18. Free Multi-Purpose Presentation Template

A free multi-purpose Powerpoint template, designed in a modern minimalist style. Perfect for presenting your brand, company, or startup with this fresh-looking template.

19. Free Business Planning PPT Presentation Template

Business presentation template with SWOT analysis, social media analysys, grant charts and other marketing slides.

• Compatible with PowerPoint

20. Company Profile Presentation Template

Company Profile is a free multi-purpose PowerPoint template and is free for personal and commercial use it is a great option to present your marketing agency to your potential clients.

• Compatible with PowerPoint and Keynote

21. Dark Multipurpose Presentation Template

Another rich multi-purpose template with marketing slides. The free sample version offers 10 slides.

22. Free Multipurpose Presentation Marketing Template

A very rich multi-purpose template with marketing and social media analysis slides. The free sample consists of 10 slides.

23. Free Blue Marketing Presentation

Marketing presentation with isometric illustrations on business, marketing, and technology topics. Offers 25 fully-editable slides.

• Fully editable
• Clean design with isometric illustrations

24. Free SEO Strategy PPT Template

This neon purple gradient presentation has slides to explain your SEO strategy thanks to graphs, diagrams, diagrams, maps, and lists.

• 35 different slides
• Includes 500+ icons and Flaticon’s extension

25. Free Corporate Presentation Template

A free Corporate Powerpoint template with 6 premade slides. This corporate presentation theme is perfect for any business presentation. This PPT template is designed in a modern style, with fresh color combinations, giving the feeling of a more professional presentation.

26. Free Official Protocol Campaign Presentation Template

A corporate template with geometric shapes, dark backgrounds, and subtle gradients. It features layouts for explaining things such as budget, promotion, or distribution, as well as images that will reinforce your points.

27. Free Wedding Planner PPT Template

This is a free presentational template to adapt to wedding marketing plans if you’re in an event planning services field. It has an effective classy design and a beautiful choice of unconventional fonts and pastel colors.

• 27 different slides

28. Free Real Estate Marketing Presentation

The template is pretty useful for real estate agents. Its design is neat, clear and offers great-looking flat illustrations of houses to boost your sales and make your presentation attractive and appealing.

• 23 different slides

29. Free Business PowerPoint Template

A free multi-purpose Powerpoint template with 6 business slides. Perfect for reports, business plans, analysis, or product introduction. This PPT template is designed in a modern style, giving the feeling of a more professional presentation.

30. Free Hand-Drawn Presentation

An attractive free multi-purpose Powerpoint template for presenting your agency and brand in a memorable way. The design shows off with hand-drawn illustrations, giving the feeling of a more personalized custom-made presentation.

Final Words

We hope you enjoyed these 30 free marketing presentation templates and got inspired to create an amazing presentation of your own that will make your audience remember it for a long time.

In search of more PowerPoint resources? Why not check out the best free PowerPoint templates for 2022 ? Or you can narrow your search down to some of our previous articles on the topic here:

• Digital Marketing Trends 2022
• Infographics for Marketing: How to Grab and Hold the Attention
• Instagram Marketing: Tips & Tricks to Boost Your Visual Content

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Al Boicheva

Al is an illustrator at GraphicMama with out-of-the-box thinking and a passion for anything creative. In her free time, you will see her drooling over tattoo art, Manga, and horror movies.

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How to Create an Effective Marketing Presentation (+5 Expert Tips)

May 17, 2024

Traditional marketing professionals were expected to be a natural at creating and delivering great marketing presentations.

With the advent of digital marketing, however, the importance of old-school presentation skills are often overlooked or given little significance in a marketer’s skill set.

Modern marketers aren’t required to go door-to-door handing out pamphlets and flyers. The level of face-to-face interaction in marketing has been reduced to occasional networking events or marketing conferences.

However, the ability to create an effective marketing presentation is still a prized skill in modern digital marketing. There are several use cases where this prowess will come in handy, such as:

• When proposing a new marketing campaign or initiative, you may need to pitch your ideas to your superiors or clients by giving a presentation at a meeting.
• When conducting a teleseminar or webinar for training purposes, addressing user needs, or launching a new product.
• When creating marketing content for platforms such as SlideShare as a part of your overall content marketing strategy .
• When you finally decide to take up the challenge of becoming a speaker at one of the networking events or marketing conferences.

Create an effective marketing presentation: the tips and tricks 

Apart from being comfortable speaking in front of a group and using slideshow presentation software such as PowerPoint, Keynote, Google Slides, or Prezi, there are some general guidelines which can be applied to any marketing presentation ideas that will ensure efficacy in terms of engaging your audience, creating sales interest, and ultimately driving the message home. 

The following five guidelines will help you create a marketing presentation that is both effective and engaging. 

5 tips on how to create an effective marketing presentation

• Seize your audience’s attention
• Promise something and deliver it
• Tell an engaging story backed by data
• Have less slide content rather than more 
• Use humor wisely

1. Seize your audience’s attention

Start your social media and marketing presentation with a bang by asking a dramatic question tailored to your audience’s most pressing pain points.

For example, if your topic is something on the lines of how to improve your content marketing ROI, you can start with a provoking remark such as “B2B organizations waste almost $1 billion annually in incompetent and ineffective content marketing, are you contributing to that?” or maybe something like “60-70% of B2B content created is never used because the topic is irrelevant to the buyer audience. So, is your content actually useful or junk?”

Igniting your audience’s emotions and painting a vivid picture of their problems will force them to pay attention to your presentation. Oli Gardner , who is well-known for his inspiring presentations on conversion rate optimization, has a striking approach to his presentations. He starts off by presenting a few gloomy, despairing slides, and once the audience is amply dejected, he swoops in with good news.

The purpose of all this is to get them hooked right off the bat, to seize their attention and get them focused on what you have to say.

2. Promise something and deliver it

Once you’ve got them interested in what you have to present, it is time to make some legit promises, just as you do in your everyday digital marketing activities. For instance, while creating a pay-per-click ad, you write a persuasive copy that promises to solve the reader’s problems, getting them to click through to your landing page. Similarly, if you are writing a blog post, you use the power of storytelling to convince them to take some action such as click a call to action (CTA).

Have you ever seen a tutorial on YouTube? The next time you do, note how all the finest quality videos are the ones in which the presenter makes it crystal clear what you’ll achieve within the first 30 seconds if you watch the entire video. They show you the end-result as proof that they know what they’re doing, and you’ll get what you came for.

So, in the case of the aforementioned remarks on content marketing ROI, you can promise your audience that you’ll show them the exact strategies you used to achieve your goals (rankings, traffic, conversions, etc.).

The point is, the start of your presentation should be all about answering the famous copywriting question: “What’s in it for me?” Make it apparent within the first five minutes that your presentation is going to solve their problems and will provide them with actionable takeaways.

Of course, making these explicit promises means you also have to fulfill them. In fact, go above and beyond in delivering what you promised by following the wise adage “underpromise and overdeliver.” 

3. Tell an engaging story backed by data

The one thing common among all effective presentations is how they leverage storytelling and real-life examples to drive the point home.

There are some truly amazing marketing quotes , but the best, most succinct one is: “At its very core, marketing is storytelling.” by Melinda Partin. The same applies to your presentations. Essentially, your audience is more likely to engage with your content if they find it highly relatable and personal. A story offers that sense of connection by introducing a character (fictional or otherwise) who has a problem you can solve. It creates a scenario that cannot be ignored by the audience.

So, as you go through your slides, use practical, real-life examples to bind the presentation together cogently. It's as simple as telling how you or someone else implemented what you are trying to convey.

That said, ensure all your examples and illustrations are backed by data-driven marketing from reliable sources. Your slides should clearly specify the information source. The last thing you want to hear is “get your facts straight” while giving a presentation.

4. Have less slide content rather than more

How many times have you sat through a presentation where the slides are so brimming with text that it makes the whole presentation ineffective?

Don’t do that. As you may have heard, the average human’s attention span today is pitifully low. And when it comes to paying attention to elaborate presentations in conference settings, or remote presentations using a screen sharing tool , it could be even worse. Your audience likely has far better and more urgent things to do than listen to you and your wordy slides.

So, what do you do? Work to simplify your slides and include only the key points as written text instead of cramming them with the text you’re supposed to speak (and explain). Use slides to support speech, not replace it. And just like with stories and examples, include as many visuals (images, GIFs, videos) as possible to aid understanding. 

Besides, the more slides, the better. Instead of speaking to one slide for several minutes, spread your content around multiple slides. Use numerous images to illustrate your point, and keep the slides moving. This will help tackle the issue of dwindling attention spans.

Furthermore, make sure you use high-quality images. They may look fine on your computer, but images often become blurry after projection on a bigger screen. So be sure to check that. There are plenty of great websites that offer first-rate stock photos and illustrations for free, such as Unsplash, Pixabay, and unDraw.

Also, if you don’t have a graphic designer and there’s a dire need to whip up some good-looking graphics or remove/edit the background of some image you wish to include in your slides, consider using intuitive online tools such as Canva and AutoClipping , respectively. 

5. Use humor wisely

Just because you are presenting in a serious context, doesn’t mean your presentation has to be boring or bland. Including some jokes here and there will increase audience engagement and retention of your content. 

So, give your slides a facelift by enriching them with relevant humor. This can take the form of witty wordplay, GIFs, and even memes. However, make sure the humor is, in fact, relevant to the content you’re presenting and not a distraction. Don’t make it seem forced but natural.

Most memes available on the internet are of low-quality and resolution, you’ll have to take some time to create your own original memes. Don’t worry, though. Creating memes is a fun little activity and doesn’t take a lot of time. Use online tools like Imgflip or Meme Creator which allow you to upload your own image and overlay meme-style text with ease. As for GIFs, you can use GIPHY has a huge library of GIFs and refined search functionality, so you’ll be able to find all the GIFs you need there.

Don’t leave your audience hanging at the end of your presentation. Tell them exactly what to do next: is this the part where they can ask questions and clarify their doubts? How should they use the information you’ve just presented to solve their problems?

Reiterate all of the most important points explained in the presentation and make sure the value you promised at the start of the presentation is actually delivered. If your presentation lacked two-way communication and audience participation, now is the time to have a proper exchange of ideas and casual debates. Lastly, as it was a marketing presentation, it makes sense to end it with a definite CTA that conveys the exact action you want your audience to take. 

Want to read more related content? Check out our guide on the 4 main types of marketing segmentation ! 

Tim Ferguson is a writer and editor of Right Mix Marketing blog. He enjoys writing about SEO, content marketing, online reputation management, social media, AI and Big Data. When he is not writing and editing for Right Mix Marketing, he spends time on learning more about content marketing and getting better at it. You can follow him on Twitter at @RightMixMktg

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17 fun presentation ideas (with video!) to wow your audience

• 30 Mar 2023

So you want to be the next Steve Jobs. Or Martin Luther King. Or any other dazzling orator you look up to. But you need a little something to add to your presentation ideas – you don’t want to bore people to death with Powerpoint.

Whether you’re creating a sales presentation, an event presentation, or just showing your travel video to Uncle Ron, we’ve compiled some of the best ways to get your audience seriously hyped up about your message.

Biteable offers online video presentation software, so we know a thing or two about making engaging presentation videos. In this guide, we share some of our favorite video presentation inspiration and show you some of the different types of presentations you might consider.

When you’re ready to make your own video presentation, head over to  Biteable  for hundreds of brandable templates, video scenes, and workplace-ready animations. With Biteable, making a video presentation is as easy as making a PowerPoint – only a whole lot more fun.

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Types of video presentations

If you’re looking to win over your audience with a presentation, videos are the best way to do it. According to Insivia, viewers retain  95% of a message  when they see it in a video, but only 10% if they have to read on-screen text.

When you’re making your presentation, you could either make your video the whole presentation, or just a part of the whole. Did you know, for example, that you can  embed a video in a Powerpoint document?  Either is possible with our video templates and it can be interesting to mix things up once in a while.

There are four main types of presentations:

• Informative
• Demonstrative
• Inspirational

Picking the right one will ensure you’re onto a winner with your video presentation. For example, if you’re onboarding some new employees, you might choose a video template that’s an informative presentation like this one:

Or, if you want to show off how something works, a demonstration presentation might be what you want to create:

A persuasive presentation would involve creating a video more like this charity infographic example:

And if you want something a little more inspirational, try something like this positive quote video template.

But that’s not all, folks! If you’d like to check out more awesome Biteable video templates, visit our  templates page here .

Creative (and fun!) video presentation ideas

You’ve now picked the type of presentation you need. But how do you get creative with your video?

First of all, it’s important your video is top-notch. Without high-quality graphics and production value, your message may fall by the wayside. Choose online  video presentation software  that’s easy to use and makes great-looking videos. That’s where Biteable comes in.

Whatever the topic of your presentation, your video format and design need to match the overall tone and message.

Delivering a corporate presentation on climate change? A fast-paced, wildly colorful template with upbeat music is going to feel a little off-message.

To identify how to design your presentation, think about the feelings you want to evoke in your audience. Want them to be crying with laughter? Moved to tears? Motivated into taking action? Pinpointing the emotions behind your presentation will help you choose the right template and make the best video possible.

17 great video presentation ideas

Now you’ve nailed down the type of video presentation you want to make, it’s time to master the finer details. Here’s just some of the ways you can make your message sing.

1. Start with a bold statement

A bold statement can capture your audience’s attention right from the get-go. Your statement should offer something slightly unusual and maybe even a little controversial. Something to make people sit up and take notice.

2. Tell a story

One of the best ways to get your audience’s attention is to tell a story – it’ll hit them right in the feels.

A personal, human story works because it the audience can relate to it on a personal level. Think about some stand-out examples of human stories that relate to your business or idea, and tell that story so people will connect with the central character. The bigger the emotion the better: love, longing, overcoming obstacles, things we’ve all had to deal with at some point in our lives.

Think about the  ‘story arc’  – how will you frame your message so the audience immediately empathizes?

If you’re selling trainers, perhaps you’ll talk about someone who’s training for a marathon. If you’re lobbying for women’s rights, perhaps you’ll tell a story of when a passing comment affected you deeply. Maybe you should think back to the decision that started your business, and start your presentation with that.

Here’s a great example of storytelling from one of the world’s top brands:

3. Use music

Music has great power to support and enhance the emotion in a video presentation, and has been proven to sustain an audience’s attention and aid in information retention. Music is used in movies to suggest an emotional state to the viewer, so why not in a video presentation?

Modern, up-tempo music will snap people to attention at the right moment, while slow, minor-key sounds relax the brain, which is useful for reviewing content so it can slip more easily into long-term memory.

It can be a struggle to find good quality  royalty free music , but here at Biteable we have a selection of great royalty free tracks (or you can upload your own if you’re that way inclined).

Music is one of the most critical (and often overlooked) aspects of any presentation. Here’s a good example of a Biteable template where the music does a great job of supporting the message.

4. Visual metaphor

Research has shown that combining pictures and text is one of the best ways to help people engage with and retain information. There’s something about how our brain works that makes text by itself far less memorable, so if you can combine something visual with your message, you’ll keep people’s attention longer and they’ll remember more of your presentation.

Talking to a group of people about taking action on something that scares them? A picture of someone diving or bungee jumping could work. Telling your boss how important that company retreat is next year? Show them an image of happy, relaxed people with their toes in the sand.

It doesn’t have to be obvious and clichéd, either. Closed doors, wide open roads, and lighting a candle all have subconscious messages that you don’t really need to explain. (Whatever you do, just don’t use the ultimate cliche: the overused  ‘water ripple’ .)

5. Use questions

Questions can be a great way to open a presentation, because they encourage the audience to think for themselves. It opens them up to a realm of critical thinking, which is perfect when you’re gonna sock it to them with your impactful message.

‘Did you know 15 billion trees are cut down each year?’

‘Have you ever considered what life would be like if you didn’t have to save money?’

The art of asking questions in a presentation means you can incorporate them into your video as a great lead-in. Combined with some appropriate music, it can really get your audience thinking about the issue, and then you’ll go on to explain exactly what your solution is.

Having a laugh can really do a lot to win over an audience. There’s no need to be too serious, and even if you’re dealing with a heavy topic, lightening the mood can work wonders.

Whether you’re looking to create a funny sales video, an event presentation, or a presentation for an interview — one thing’s for sure, you can’t go wrong by including humor.

7. Repetition

Simple. Effective. Powerful.

Repetition can be used in several ways: by offering several one-word sentences in a row (the repetition is in the rhythm), or by repeating a word or a key phrase several time throughout your presentation.

In his famous Stanford speech in 2005, for example, Steve Jobs concluded by saying  “Stay hungry. Stay foolish.”

Repetition is powerful. It drives home your key message and strengthens your position.

8. Motion Graphics

Motion graphics  are basically animation with text as a major component, and is a staple of what we do at Biteable.

When you use moving graphics in a presentation, it instantly captures attention. If your audience is just taking their seats, or are halfway through hearing your story, there’s no doubt they’ll sit up and take notice if you introduce some cool motion graphics, like this Meeting Tips example.

Although they can sometimes feel clichéd, quotes are a great way to impart a message in a presentation. Want your audience to understand something complex? A quote from Einstein should do it. Or would you like to say something meaningful and poetic? A couple of lines of Shakespeare should convey some wisdom.

10. Audio narration

Narration can give a different mood to your presentation, especially if the voice is powerful and the words are heartfelt. Use it to change the tone or pace of your presentation and it will certainly keep your audience hooked if there’s a danger of them losing interest.

11. Go bright with color

Color can have a huge effect on how your video comes across. Don’t be afraid to experiment. The contrasts of black and white can be extremely effective, but you can also grab people’s attention with some carefully-chosen primary and secondary colors, like in our Motion Graphics template.

12. Use illustrations

Illustrations are a great way to communicate information, especially if you’ve got lots to say. Whether you want to create a crowd of people or a cool depiction of some new fancy gadget, illustrations can draw the eye and make your presentation more interesting.

13. Infographics

When you utilize infographics, you can pack in a huge amount of data and information without confusing your audience. Think pie charts, digital numbers, and ascending animated graphs. These can show your audience boring data in an exciting way.

14. Create interesting transitions

The one advantage of video over a standard presentation is that you can do all types of funky things with transitions, like a whip pan transition, when the camera quickly pans between scenes. It’s a bit like a wipe, but much faster. Check out our full article on transitions  here .

15. Make it look cinematic

Adding a cinematic touch can help your audience feel receptive to your message because subconsciously, they will associate these elements with being at the cinema, eating popcorn, and generally having a good time.

16. Go retro

A cool, retro look for your presentation will make it hard to ignore. By going retro, you add a little bit of cheeky style to your message. You don’t need to go  quite as retro as the template below, but taking a step back in time is a sure way to add a little bit of zing to things.

17. End on a meaningful note

Your presentation will only give your audience a lasting impression if you end it right.

It’s important to let the audience know what you want them to do next: to visit a website for more information, to ponder an idea or new direction, or to take action toward a particular goal.

An attention-grabbing visual will work really well here, along with a meaningful end to the music – a change of pace, volume, or pitch.

What’s the takeaway message? A strong CTA (call to action) will ensure your presentation is memorable and much more likely to be talked about.

Video brings your presentation alive

Of course, we’re a little biased here at Biteable, but we’ve also sat through enough mind-numbingly dull presentations to know that video offers a delightful treat for your audience. It brings your message to life in a way no other medium can.

Ready to start crafting your presentation? Check out our range of templates  here .

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105+ Creative Presentation Ideas to Engage Your Audience

Written by: Orana Velarde

With most people tuning out of a PowerPoint presentation within the first 10 minutes , developing engaging slide show presentation ideas that keep your audience hooked till the end can be a challenge.

This is why we've created this post with 105+ creative presentation ideas to help you put together exciting presentations that don't put your audience to sleep. You can use these presentation ideas for business meetings, webinars, classrooms, online courses, pitch decks and more.

Here are some of the ideas we’re covering:

• Use neon colors and duotones
• Unify transitions horizontally
• Use a monochrome palette
• Tell a personal story
• Use isometric illustrations

In this article, you'll find unique slide examples, templates, designs and more. Put these slide show presentation ideas to practice using our presentation maker and create your own presentation in minutes.

Here's a short selection of 8 easy-to-edit Presentation templates you can edit, share and download with Visme. View more below:

• Add bright and bold colors to make your presentation stand out and grab your audience's attention. Create a vibrant and dynamic look by using neon colors and duotones.
• Instead of using different transitions for each slide, use the same transition horizontally throughout your presentation. This creates a cohesive and visually pleasing flow.
• To create a sophisticated, minimalist look, limit your color choices to shades of a single color.
• Connect with your audience and make your message more relatable by incorporating personal anecdotes or stories into your presentation.
• Add depth and dimension to your presentation with isometric illustrations, which can be a fun and engaging way to present complex information.
• Sign up for Visme’s presentation software to start applying these creative presentation ideas.

105+ Creative Presentation Ideas

The ideas we've shared cut across various design concepts, industries and use cases. We've also sprinkled presentation design ideas from Visme's template library.  If you're running out of creative steam, you can use these templates to jumpstart your designs.

And if you're running out of time, consider using Visme's AI presentation maker to bring these 100 creative presentation ideas to life. It's a user-friendly tool that effortlessly transforms your ideas into visually stunning presentations.

Now, let's jump into the creative presentation design ideas.

1 Use Neon Colors

Neon colors will give your presentation enough color kick to keep the viewer’s attention. Use neon colors either as the background, as specific elements or as details inside the slides. The trick with neon is to not go overboard with the contrasts. Instead of using a neon rainbow, think more along the lines of neon accents.

2 Be Minimal

Using a minimal design composition is one of the unique presentation ideas. The trick is to have just enough information and visual details for the viewer to feel comfortable seeing the slides. A minimal design can instill calm and awe in your audience when done right. The trick with minimalism is to know when enough is enough, you wouldn’t want to be boring instead of minimal.

RELATED:  20+ Examples of Minimalist Design to Inspire Your Own Creations

3 Use all caps

Another creative presentation idea is using all caps when you feel like the topic of your presentation can be delivered with few words. Using all capitals in your slides will give the message importance. This design might not be suited for a text-heavy presentation but maybe one with an audio narrative that goes along with it or bullet points.

Also, this kind of presentation design is suitable for captivating introduction slide ideas.

Image Source

4 Go vertical

Rectangular presentations are definitely the norm, but with the rise of Instagram Stories, this might be starting to change. This shift introduces a unique opportunity for those looking for ideas for presentation styles that stand out. Now that we can put archived stories into Highlights, why not publish vertical presentations there? Going vertical is just one idea. Along with that, you can add any other design technique.

5  Use duotones

Duotone doesn’t exactly mean “two colors,” it actually means “two tones.” The idea behind this design angle is to use two contrasting tonalities which can have different shades. The difference between duotone and two colors is that it has a more edgy look. Depending on what two tonalities you choose, it can be subtle or very powerful. The photos used in the design also need to be customized to the duotone color you chose.

6 Add a video in different shapes or snippets

Videos can be a powerful tool in your arsenal for engaging your audience during a presentation. Not only do they help to break up the monotony of a lecture-style presentation, but they can also help to explain complex concepts, add visual interest, and evoke emotions.

One way to make your videos stand out is by using different shapes or snippets. Rather than presenting a standard rectangular video, consider incorporating shapes such as circles, triangles or diamonds. These shapes can add a unique and visually appealing element to your presentation.

Another way to incorporate video snippets is by breaking up a longer video into smaller, bite-sized pieces. This can be particularly useful if you have a lengthy video that you want to show but don't want to lose your audience's attention. By breaking it up into smaller segments, you can keep your audience engaged and prevent them from losing interest.

Don’t worry about the design complexity. If you create your presentation in Visme, you can resize your videos instantly and turn them into any shape you want.

Hey marketers! Need to create scroll-stopping visual content fast?

• Transform your visual content with Visme’s easy-to-use content creation platform
• Produce beautiful, effective marketing content quickly even without an extensive design skillset
• Inspire your sales team to create their own content with branded templates for easy customization

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7  Unify transitions horizontally

Unifying the transitions between slides is always a great idea, but doing it horizontally is especially effective. By keeping all the movements going in one direction, it's both easy to follow and will look great. You don’t need to just apply horizontal transitions to the switch between slides, you can also apply animation to the titles and images. As long as they all go in the same direction, you are gold.

Create a slide deck like this in minutes.

• Search for the exact slides you need from a library of 900+ layouts
• Choose a classic or modern style
• Create automatically animated presentations

8  Black and white + spot of bright color

This presentation design idea is highly effective if you're looking for a creative way to present information.

Adding a bright color to a black and white scheme can add just the right amount of attention-grabbing detail to your presentation. Try choosing a powerful color so that it’s really noticeable and pops visually. You can use the color in small amounts or in large sections. Up to you, just remember to maintain a balance throughout.

9 Use a color theme

A cohesive color theme throughout your presentation can engage your audience and create a more visually appealing experience.

To start, consider the overall tone of your presentation and what emotions you want to evoke in your audience. Are you presenting on a serious topic, such as healthcare or finance, where a more subdued color palette may be appropriate?

Or are you presenting on a more lighthearted topic, such as creativity or innovation, where bright and bold colors can help to capture your audience's attention?

Once you have a general idea of your color palette, try to use it consistently throughout your slides. This means using the same background, font and accent colors for headings and graphics– like the presentation template below.

Visme's presentation templates offer a wide range of professionally designed themes with 300+ slides in 20+ different categories, making it the best choice for exploring creative presentation ideas without PowerPoint. You can create visually stunning slides with our carefully curated color schemes and stylish designs.

Read this article about 25 free presentation themes in Visme and find the perfect one.

Visme's presentation maker and branded presentation templates have been helping businesses create impactful presentations while saving them time and money. That's why many businesses choose Visme over other tools.

But don't just take it for word. Here's what one of our satisfied customers has to say about Visme.

"Previously we were using PowerPoint, which is fine, but the interactivity you can get with Visme is so much more robust that we've all steered away from PowerPoint."

"PowerPoint templates are plain and boring, and we want to create more fun and engaging content. Visme has multiple slide templates to choose from, which makes this so much easier."

"I just made a deck recently and it took me about 15-20 minutes. I found a template I really liked and tweaked it and put it in our brand colors. In PowerPoint, it would take anywhere from an hour to an hour and a half."

- Kendra Bradley, Graphic Content Developer at WOW!

10  Add full-screen videos

The use of full-screen video in your slides can have a big impact on your storytelling. There’s a catch though. The wrong video will be detrimental to your message, be mindful of the videos you chose to grace the background of your slides. The video should either tell your story without words or be a complement that won’t interfere. The wrong video will confuse your viewers and it will be hard to get their undivided attention back.

If you’re looking for quick idea inspiration, check out our YouTube video where Mike shares 30 of our favorite presentation ideas at a glance.

11  Use an 80’s visual style

If looking for a unique design style, why not try an 80’s style for a change. Neon graffiti writing, disco balls, and brightly colored shapes might go well with your presentation’s topic. You can use 80’s visuals as small complementary elements or as the entirety of the presentation style. Nevertheless, if your presentation is about something quite serious then maybe you should try another style.

All you have to do is provide a text prompt, choose your preferred template style and the tool will generate text, images and icons and prepare a ready-to-use presentation within seconds. 

The flexibility to customize these presentations in the Visme editor adds the perfect finishing touches to your visual storytelling journey.

12  Go vintage

Another creative presentation idea is the vintage look. This could work really well with a history-themed presentation or anything to do with recuperating old traditions. When we say “vintage” we mean sepia-toned photos, intricate picture frames, bold fonts which look like they came out of old posters.

A vintage color palette is usually pastel turquoise green, ochre yellow and washed out blue and orange. You could consider using vintage mockup sets to create scenes for your slides, or use vintage style fonts, and old photographs as backgrounds.

13  Use a monochrome palette

A monochrome palette is one that maintains a single tonality in different strengths. For example, you can create a presentation in shades of blue, or in shades of orange. Use the palest shade for the background and a stronger shade for the titles and decorative shapes. Try doing it the opposite way as well. You can even use photos with a bit of a filter effect in the chosen color by adding a color filter.

14  Tell a personal story

Telling stories from your own life—whether those stories are deeply moving, humorous tales, or just little snippets that allow someone to look into your history—can be a great way to make a presentation more meaningful.

Colin Stokes uses this to his advantage in his TED talk. He begins by talking about the movies he watches with his daughter and what she likes, and then moving into watching a movie with his son, and wondering how it has affected him, allowing him to move seamlessly into his actual points.

Watch the video below to learn how Colin Stokes did it

Choose a relevant story from your past, and tell it with all the honesty that you can. Your audience will feel that, sympathize, and therefore connect more with your message.

15  Creative photo crops

The photos in your presentations can be cropped hundreds of different ways. From simple circles or rectangles to more elaborate triangles, polygons, letter shapes or even a brushstroke. Analyze the message of your presentation to know which shape to use for the cropping of your photos. You can also create a collage with the shapes as long as they don’t distract from the information being presented.

16 Add fun illustrations

Adding fun illustrations is a great idea to engage your audience during a presentation. They can help break up text-heavy slides, make your presentation more visually attractive and reinforce your message, making it one of the best fun presentation ideas.

Hand-drawn doodles, icons and graphics and animated GIFs are all illustrations you can use. To maximize the visual impact of your illustrations, you can use them in 3D.

With Visme, you can enhance your presentation by adding 3D objects that allow you to customize their colors, size and alignment. Additionally, you can add 3D animated graphics to take things to the next level.

When using illustrations, it's important to remember to use them sparingly to avoid overwhelming your audience. Less is more when it comes to adding graphics to your slides. Remember to match the illustrations with your theme and color scheme to keep things consistent.

17  Thick and bold fonts

Huge chunky fonts are a great way to call attention to titles on slides. You could even try making the letters bleed over the edges or place the words vertical along the side. The best thick and bold fonts are the ones with minimal decorations. Try using fonts that have strong corners or the opposite, extreme rounded terminals. It will also work best if the title is short and sweet.

18 Go with nature

Freshen up your presentation with some natural elements around the edges or as a background. You could use full-screen background photos of leaves or palm fronds coming in from the sides of the slides.

Another presentation idea would be to use nature-related photography along with other design ideas like interesting photo crops. This technique could be used for presentations that relate to nature or natural topics, but also for a home decor proposal or creative direction pitch for a TV ad.

Integrating nature into your slides is a beautiful presentation example of how to connect with your audience on a different level. This technique could be used for presentations about environmental topics or even about home decoration.

19 Use circles

Circles represent wholeness and a natural sense of completion. They can signify eternity and constant movement. They can also make your presentation more friendly and emotionally accessible. You can try using circles as decorative elements or as the shape for cropping images and as backgrounds for illustrations.

20 Add some sparkle (glitter backgrounds)

Give your presentations a little bit of a festive feel with some glittery details. This PowerPoint idea can work great if you are presenting a creative proposal for a fashion label or clothing catalog. It can even work really well for holiday-themed pitches or products. There are different types of glittery graphics you can use, like a glitter texture, a glittering rain or even just a dash of glitter. You can find some great glitter backgrounds and textures over at Freepik .

21 Get crafty (ripped paper details)

Sometimes to tell a story, visual details can really help get a mood across. Ripped paper shapes and edges can give a presentation a special feel, almost as if it was done by hand. This visual technique works for any type of presentation except maybe in a corporate setting. Ripped paper can be found on creative graphics resource sites or you can do it yourself and take a photo.

22 Cut-out paper illustrations

Another crafty idea to design your slides is by using cut paper illustrations. This technique could look really crafty or quite elegant if done well. Cut paper can be used as an elaborate background, as the letters in titles or as decorative elements. There are some great cut paper bundles online to use as PNG files which can be uploaded to the Visme editor.

23  Pathway transitions

Create interesting transitions by designing scenes or pathways instead of just sliding them in one unified direction. By doing this, you can use a storytelling technique that will keep the audience’s attention throughout the presentation and information relay. You can find out how to do it in our free guide to creating captivating presentations .

Create an automatically animated presentation in minutes.

24  use isometric illustrations.

If you are looking for a different way to illustrate your slides, why not consider using isometric illustrations? This style of illustration is great for explaining things that can be separated into parts. The parts can be animated as well. An isometric illustration can work for any kind of presentation, from technology to corporate. It will give your presentation a modern edge and a professional look.

25  Use motion graphics

Motion graphics are a great way to illustrate an idea with animated objects . They don’t tell stories on their own, they support the context and illustrate the content.

For example, if your presentation is about travel, you could have flying airplanes across the slides or bags on a luggage conveyor belt. For something more abstract, you can use moving shapes and add effects to the titles. Your Visme editor has a variety of design tools to help you create all sorts of content with motion graphics.

Here’s what one of Visme’s satisfied customers Jessica L. | Small-Business Owner, has to say about Visme’s presentation tool:

"No need to go back to PowerPoint. Visme makes project presentations easy and fast. Lots of useful templates and excellent graphics. I enjoy the features they continue to add and update often. They make project work easy".

26  Add GIFs to your slides

GIFs can be fun, entertaining and humorous. They can also be informational. GIFs be sourced from sites like Giphy , where you can also create your own! Choosing to include a GIF in your presentation slide or a few different GIFs will depend on what message you want to send with your story. The theme and topic of your presentation will help you decide if you need a clip from a blockbuster movie or a quick representation of the process of your systems.

RELATED:  Everything You Need to Know About Using Cool GIFs in Your Marketing

27  Use quotes between slides

Quotes can be good breathers between a bunch of informative slides. You can either use them to separate ideas inside your presentation or to start new sections of information. It’s important that your quotes represent the topic of your presentation so that they make sense and not confuse the viewer.

28  Start with “once upon a time”

One of the most effective and engaging ways to present a presentation is by incorporating creative storytelling techniques.

If a presentation can be created as a story, then why not go all the way and start the presentation with a classic story opening? Using the “once upon a time” phrase will instantly grab the viewer’s attention because it will be out of the ordinary. Make a slide especially for it with a visual that matches the topic of your presentation.

29  Turn the slides into a scrolling infographic instead of a presentation

To showcase your content in a unique and engaging way, consider using creative slide ideas that break away from the traditional slide-by-slide approach. For instance, you can arrange your slides vertically to create a scrolling infographic instead of a classic slide-by-slide transition presentation.

This innovative format expands the types of presentations you can create, offering a fresh perspective on information delivery.

An added bonus to this presentation style is to add parallax scrolling or interaction animation. As the viewer scrolls down, the information fills each slide progressively. It doesn’t continue until the viewer scrolls again. This technique is best for displaying online slide show presentation ideas.

Create a scrolling presentation in minutes.

30  engage your audience.

What’s one of the best ways to make your presentations more interesting? Make the audience a part of them.

Regardless if you’re presenting in person to a room full of people or via Zoom to viewers around the world, there are a number of techniques to engage your audience with both your content and yourself. The trick is to make them feel connected somehow, like they can relate. You can achieve this with humor, storytelling, asking questions and inviting them to leave comments in the webinar chat window.

Take this speech by Donovan Livingston. He delivers a commencement speech in spoken word poetry, and specifically encourages the audience to take part, saying they should clap, throw their hands in the air, or otherwise participate if they feel so moved. While not seen, several people are heard cheering and clapping throughout the video.

Participation can also be accomplished through things such as games, posing questions or something as simple as asking participants to raise their hands.

31 Use a scrunched paper background

Give your presentation a laid-back and grunge feel by designing it with a scrunched paper background. It can be any kind of paper really, depending on your topic. It could be notebook paper, or printer paper, it could even be recycled paper. Try a few different types of paper until you find the one that suits your story.

32 Add interactive pop-ups

Adding interactive pop-ups is a game-changer when it comes to creative ways of presenting. These pop-ups allow you to go beyond the traditional approach, giving your audience a more dynamic and engaging experience.

Interactive pop-ups can take many forms, from quizzes and polls to clickable infographics and interactive timelines. With Visme, you can access various interactive features that can help you create engaging and effective presentations.

For example, you can create clickable icons or buttons that allow your audience to explore additional information or resources. You can also create interactive timelines that enable your audience to explore different events or milestones.

One of the most powerful interactive features of Visme is the ability to create quizzes and polls. You can make interactive questions and answer options that allow your audience to engage with your presentation on a deeper level.

You can also use this feature to gather feedback from your audience, allowing you to tailor your presentation to their needs and interests.

Watch the video below or read this article to learn how to create an interactive presentation .

33  Use a back-to-school theme

A back-to-school theme can make your presentation look like a lot of fun. This is a great technique for teachers and educators welcoming their students back to a new school year. The background can be a sheet of notebook paper, an open notebook, or a blackboard. The edges could be decorated with pencils and paperclips, maybe an eraser or sharpener. The back-to-school theme has lots of possibilities.

34  Use a billboard-inspired theme

Use billboard mockups to create slides which look like billboards. This could look interesting and quite unique.  You could use the same billboard for all the slides, or different ones for a more varied approach. This technique would work great with a pitch for an election or a local spot in a government office.  

35  Use black-and-white photography

Black and white photography is a classic design technique. They import elegance and sophistication to any design by providing a minimalistic approach to the visuals. The photos can either be desaturated from color photos or given an artistic flair with extra contrast and fewer grey tones.

36  Explain your reasons

What people really want to know is why you’re giving the presentation you’re giving. This is especially true if you’re pitching to investors or potential new clients. When you share your why with the audience using storytelling and body language, you make meaningful connections and lasting relationships

Simon Sinek explains quite well why this is so important—the greatest leaders, the ones who inspire the most people, understand why they do the things they do, rather than just what or how.

When it comes to explaining your reasons, one tool that can significantly improve your presentations is Visme's AI writer . This advanced feature helps you write your presentation copy, break down complex ideas and edit or improve your existing words. With Visme's AI writer, you can make sure your "why" is clear and easy to understand alongside your visuals.

37  Add an audio narrative

Your presentation doesn’t need to be silent, especially if you won’t be standing by it to tell the story yourself. Adding an audio narrative can turn a viewable presentation into an experience. You can either set it up as a video that runs on its own and the viewer looks and listens, or it can be triggered by arrows that are clicked on.

RELATED:  How to Create a Narrated Presentation With Voice Over Using Visme

38 Follow a space theme with photography

Most of the photos from Nasa are labeled as public domain. Meaning that you can give your presentation a space theme quite easily. Choose images of astronauts in space or more abstract and colorful images like distant galaxies and nebulas. The latter can make great backgrounds behind content without the topic necessarily being about space.

39 Do a space theme with illustration

An illustrated space theme can be either colorful and whimsical or sober and elegant. By choosing the style of illustration you use, you can either use this technique for presentations related to children or scientists. Cartoon astronauts can be lots of fun, line illustration planets can be educational and data-driven drawings can be informational.

40  Include music

Sometimes, when listening to someone talk for long periods of time, it helps to have something else to draw your attention. While images are great, including music can really help stimulate an audience and set the mood.

Dean Burnett talks about why this happens: “[Music] provides non-invasive noise and pleasurable feelings, to effectively neutralize the unconscious attention system’s ability to distract us.” Essentially, music is entertaining enough that, when in the background, can keep us focused on otherwise un-entertaining things.

Take, for example, this valedictorian’s speech. While peppered with humor and stories of his time through high school, he uses background music to help keep people’s attention—in fact, this is specifically stated to be his reason for including music, humorously quipping about giving the audience something to listen to while they “zone out” of his speech.

Whether incorporated into individual slides, in a video, done live, or with a music-playing device nearby, this creative presentation idea can be a great way to enhance the quality of your speech or talk.

41  Graffiti photography backgrounds and details

Using colorful backgrounds like photos of urban graffiti can give your presentation a bit of an edge. There are lots of free photographs of graffiti on sites like Unsplash which you can use straight away. Apart from graffiti murals, you can also incorporate graffiti letterings in your titles and quotes. You can find graffiti style fonts online quite easily.

42  Stop-motion

The stop-motion technique can take time but it can also make your presentation unforgettable. There are lots of ways to use stop-motion, either with characters doing actions or objects that move around and create a scene. Stop-motion can also be used to create titles that move into place. What the title is written with can be anything, from toys to plants. The theme and topic of your presentation will ultimately be the driving point to what kind of stop-motion can be used. But be sure that it works from educational to promotional to corporate.

43  Claymation

Very similar to stop-motion, claymation is the animation of things created with clay or play-doh. Anything can be created with clay, so the possibilities really are endless about what can be achieved. This technique really does take a lot of time, you can source it out to a professional or buy some already created footage. The claymation can be just a decorative element in the background or it could also be the center of the presentation.

44  Color blocking

The color blocking technique is another creative presentation idea that entails using color in large sections and in contrasting tones. The idea is that the color blocks will be strong and colorful. The color blocks can either be the shapes that determine where the information goes or just a way to separate the slides in specific sections.

Any type of presentation can benefit from color blocking. Just make sure you use colors that go together and don’t clash. Explore this technique for different presentation slide ideas, especially when aiming for a bold and visually striking effect. Take a look at this sponsorship deck and how it uses bright and bold color blocking techniques.

45  Get surreal

Surrealism is an avant-garde movement from the 20th century which was meant to tap into subconscious creativity. This might not be the kind of design technique for any sort of presentation but it can work for one that is about art, or literature or other creative outlets. There are plenty of surrealist artworks in the public domain sector or the Metropolitan Museum of Art. These can be used as subtle backgrounds or visual complements to the text.

Designing a presentation for an organization requires input from different stakeholders. However, when collaborating with others on a presentation design, keeping track of all the moving parts can be difficult.

That's where Visme's workflow management feature comes in. It helps organize roles, tasks, progress, deadlines and corrections all in one place to make your presentation design process efficient and smooth.

46  Polaroids

Polaroids, often a photography favorite, can inspire creative photography presentation ideas. The original Polaroids from the 70’s could be used as vintage polaroids that have been kept in a box for years. The newest Instamatic photographs, which are the new kind of polaroids, can be used for a fun way to show photos and visuals in presentation slides. You could either use one polaroid per slide or a collection of polaroids on a table or corkboard.

There are many topics that can work with Polaroid photography backgrounds and details in your slide show presentation ideas.

47  Use a Handwriting Font

Fonts come in all shapes and sizes, including lots of handwriting fonts. Handwritten fonts can be used for any type of presentation as long as the style matches the topic of the information. There are kid-style handwriting, calligraphy style handwriting, hand lettering, and novelty fonts as well. The options are wide and varied for this design technique. Creative Bloq has a great collection of handwritten fonts.

48  Use a geometric background

A geometric background can look really nice on any presentation. Geometric backgrounds can be tiled polygons or more abstract compositions of different size polygons. The decision to choose between tiled shapes and more creative compositions will depend on your creative angle and disposition. You can use these types of designs with any colors, so you can match the theme or your brand.

49 Coffee style design

Using a coffee-style design can work for any PowerPoint presentation idea, from office-related topics to digital nomads to anything or anyone who loves coffee. If the background is subtle, it can fit a more serious topic or data report. It can make a boring presentation just a bit more visually entertaining than the rest. Of course, it can also be perfect for a small coffee brewer pitching their company to investors.

50  Include memes

You’ve seen them everywhere by this point. You might be pretty sick of them. However, that doesn’t mean memes can’t be useful—in fact, using a couple strategically can surprise the audience and make them laugh.

The presentation " Memes, Memes Everywhere" focuses on, unsurprisingly, memes, and explains their purpose while using examples on every slide, which help support their points and add some humor to a very text-heavy presentation.

Choosing relevant memes and using them sparingly can really help add some personality to your presentation, without distracting from the work.

RELATED: 85+ Best Free Presentation Templates

51  Polka dots

Using a polka-dot background is suitable for various types of presentations. It can give your presentation a whimsical look or simply give it a subtle texture. The polka dots could be small and soft or big and punchy. A strong polka-dot background can work great in a creative setting or even boring data analysis. The style of polka dots will depend on the general topic of your presentation. You can use the polka-dot design as a full background or as a decorative section on the slide.

52  Metaphors

Visual metaphors can be useful in a similar manner; they can spice up your presentation, illustrate your point, and make your work far more entertaining. James Geary speaks about just how important metaphors are.

His presentation provides several examples of metaphors--such as the phrase “some jobs are jails”--and explains just how hard it is to ignore the lasting power of a well-used metaphor. Because of the connotations a metaphor can bring to the table, their use is an excellent way to imbue added meaning to your words.

53  Use timelines in your slides

Timelines can be used in lots of different ways inside a PowerPoint presentation, and the ideas are limitless. A timeline can either be inside one slide, or it can be connected between various slides. You can make a timeline with icons, connected shapes, or an inclined line. The timeline can be a visual way of explaining a chronological event or a plan of action that needs to be taken care of. Make sure the timeline fits the rest of the theme.

54  Use a comic book style

Comic books are a source of inspiration for many people. The visual aspect of a comic style composition can really make your presentation shine. There are a few ways you can use this technique. You could set up the slides as if they were snippets of a comic book, place the text in speech and thought bubbles and apply a background with a pointillist texture. If using characters, make sure the characters fit the theme of your presentation. For a perfect fit, hire a designer to create a comic book presentation just for your company.

55  Use a manga style

Looking for creative PowerPoint slide ideas that stand out? Consider taking inspiration from the Japanese art of Manga. Manga can give your presentation a distinct and eye-catching look, much like comic books.

It isn’t as versatile as a comic book because it has a more specific look, so it might not work for all topics. It can work for more creative outlets like fashion, art, and photography. Manga has a specific style for the atmosphere around the unique characters as well. They are more common in black and white and look very photographic.

56  Use psychedelic visuals

Psychedelia was a big part of the design world in the 60’s and 70’s. Music and creative event posters were so intricate and colorful that they took an important place in the design history books. This design style can be used for a unique visual approach in your presentations. Just like many other techniques we have mentioned, they can be used as a background in slides or as decorative elements. The swirly shapes and contrasting colors can call attention to the viewer in a positive way.

Create professional and engaging presentations online!

• Choose from hundreds of fully designed templates
• Align colors, fonts and images with your brand
• Add custom charts, timelines, icons, animations and more

57  Use neon lights

Neon lights are a great way to give your presentation some life when it’s otherwise visually bland. There are plenty of neon light fonts available online to choose from, from classic style neon tubing on a wall to a neon style given to a font to make it look like neon. Presentations of any topic can be given an additional visual with a bit of neon brightness.

58  Cinemagraph backgrounds

A cinemagraph is like a GIF loaded with elegance. The idea behind a cinemagraph is a photo with a moving section which makes it look cinematic. This kind of background can keep your viewers happily hypnotized while listening to your audio narrative or keep them on the slide longer to truly grasp the information being given. There are cinemagraphs available for all sorts of themes and topics. You can definitely find one that suits your needs.

59  Full-screen video backgrounds

A full-screen background can be really appealing. But just like other design ideas, the video you choose needs to match the theme and topic of your presentation. Your best bet is to have a video which is directly related to what your presentation is about. Videos can be created especially for your purpose, sourced with permission from YouTube or bought from a stock video site.

60  Visualize data

Staring at a large amount of numbers on screen can be overwhelming for most people, even if the realities of those numbers enforce your point. What’s the best way to avoid scaring your crowd? Put the data into easily understandable visualizations. This especially helpful when customizing sales, business or consultant presentation template . 

If you want to take this a step further, you can use illustrations or create infographics to make these data visualizations even more engaging.

61  Use a wild west theme

The wild west is not a very versatile theme but can work for a history project or a proposal for a wild west themed party or event. What entails a wild west theme? Brown sandy tones, horses, cowboys, and tumbleweeds. If the full-on wild west theme is too much, you can also take a cue from the era and be inspired by the color scheme. Another approach would be to use photography from the actual west of the United States, mountains and deserts and so on.

62 Use mind maps

Mind maps are great visual tools for explaining concepts easily. By including mind maps in your slides, you can relay complicated information visually and creatively. There are eight types of mind maps, the most common being bubble maps, the tree map, and flow map. Each one has a different purpose and you can learn all about this in our guide about mind maps in the Visual Learning Center.

63  Use interactive geographic maps

The difference between a static map and an interactive map will define how much attention your slides get. Regions can switch colors according to a change in data over time, making the map more into a chart. With Visme, you can make your maps interactive with live data . All you need to do is sync your data from a Google Sheets file and when your presentation is published online, your map will always be synchronized to that data.

Want to create your own interactive map?

• Create a color-coded map to visualize geographical data
• Choose either the entire world map, a continent or a country
• Enable feature to have data values appear on hover

64  Color contrasts

Using contrasting colors in your slides will make the information pop out of the screen in a positive way. The trick to using contrasting colors is to know how colors match together. Contrasting doesn’t mean they need to clash. Try using a color palette generator like Adobe Color to find great palettes that will make this technique your new best friend. You can learn more about how color works in our guide about color perception in the Visme Learning Center.

65  Live data graphs

Adding live data to a presentation can turn your slides into evergreen content in a flash. You can use any type of chart and populate it with live data such as bar graphs, line graphs, pie graphs, and more. You can add live data graphs to one or two slides in your presentation or have a series of them. Creating a live data graph is easy with the Visme editor.

66  Color fade transitions

Transitions come in lots of different styles. We have mentioned horizontal transitions, animated transitions, and pathway transitions. This particular technique involves color as the ruling factor.

A color-fade transition makes each slide connected to each other through color. This can be achieved with gradients, color blocks, or colored photo filters. Make your PowerPoint presentation ideas stand out with color fade transitions.

67  “Grow” your presentation so it looks like one animated slide

This creative PowerPoint idea is quite interesting as it really only uses one slide that grows upon itself. The practical way to do this is to create the final slide with all the parts and information set up like a finished puzzle. Once you have the completed slide, duplicate it as many times as you need and systematically take off a bit of information until you’ve reached the first title slide. Once you have all the slides, make sure they are in order before downloading the entire thing.

RELATED:  A Non-Designer’s Guide to Creating Memorable Visual Presentations [Free E-Book]

68  Use humor

Want a great way to connect with your audience and make a memorable, more engaging presentation? Be funny. When used strategically, this is a great way to capture attention. In fact, infusing humor into your talk is one of the most effective fun presentation ideas you can use.

Morgan Spurlock makes wonderful use of this in his TED talk. For example, in one of his earliest statements, he offered individuals the opportunity to buy the rights to name his TED talk—which he refers to again at the end, where he reveals the title. He peppers the entire presentation with humorous commentary that nonetheless supports his point.

Create relevant jokes or find a way to bring out the humor in your subject, and your audience will be much more engaged and more likely to remember your words.

69  Tree diagram transitions

A tree diagram is one of the eight thinking maps which help visualize idea and concepts. The purpose of a tree diagram is to classify and organize information. This map can help build a presentation by making sure each slide is a continuation of the one before. They might need to be grouped into sections so that all the information is relayed easily.

Want to create your own tree diagram?

• Get a head start with pre-made flowchart blocks
• Easily snap lines and objects together
• Dozens of shapes and lines styles to choose from

70  Journal style (with hand-drawn illustrations on the margins)

One creative presentation idea is to make your talk just a little bit different than the rest is to use a journal style. The general visual idea for this technique is to make your slides look like the pages of a journal. The style of the journal will depend on what your presentation topic is. It can be a whimsical bullet journal or an intricate botany journal. You could even consider handwriting on paper as a background.

71  Ink splatters

Use ink splatters to decorate your slides any way you like. They can be big and impressive behind the content, or they can be small and subtle like drops from a pen. An ink splatter can give your presentation a bit of an artistic flair and if done right, can make your slides look elegant and clean. Any style of presentation can benefit from some ink splatters as a decorative element.

If you're looking for fresh presentation slide ideas, why not experiment with ink splatters and see how they can enhance your next presentation?

72  Passport with stamps

Using travel stamps as a decorative element can work for a presentation with a travel-theme or a creative design proposal for a department store or airport mall. The stamps can be used as a background on a passport page or on their own around the content. A photo of a real passport page can be used for this technique but there are plenty of graphics available in this style on sites like Freepik .

73  Express your emotions

We can sometimes be afraid of expressing how we feel, even to those we’re close to, much less in front of a crowd. However, showing them makes your words more authentic and can generate compassion or excitement in your audience.

Take this TED talk by Thordis Elva and Tom Stranger , for example. While the two talk about their experiences, their voices break and crack. The emotional turmoil they went through is clearly heard, and viewers can clearly understand their pain.

This can take some getting used to, and some courage. However, the results are well worth the effort.

74  Use a video game theme

Video games come in all shapes and sizes. From kids' games to arcade games to car games. Each one has their own style, just like presentations do. If you think a video game visual style is good for your project, consider all the different kinds until you find the one that fits best. You can use game screenshots as backgrounds or infuse the entire design of the presentation with the video game style you chose.

75  Use postcards

One of the least-used creative presentation ideas is to turn your content inside slides into postcards which have been sent from around the world. They can be new postcards which could be used from either front or back sides. The back part would make a great text block for the content you need to display, the photo side can be on the sides or as a background. This design technique can work for presentations about literature, family connections, history or travel. There are postcard templates available on sites like Creative Market .

76  Incorporate robots in the design

Using robots in your slides can be a creative approach to visually elevate your presentation. There are different styles of robots you can add to your presentation design; realistic photography of anamorphic robots, cute illustrated robots, or robotic parts from factories. These visuals might only apply for technology-themed presentations or about robots themselves. Cute illustrations of robots can be great backgrounds for whimsical topics or other styles of storytelling presentations.

77  Chalk on blackboard

Looking for creative slides presentation ideas? Consider using a chalkboard design to add a unique and nostalgic touch to your presentation.

Writing on a chalkboard is not limited to a school setting or a bar menu. These two might be the most common yet they are not the only possibilities for using chalk on a blackboard. A good handwriting font is the best companion to a chalkboard design. Some of these fonts are already available with a chalky texture and others might need some professional tweaking to get the right texture.

78  Get inspired by a specific location

Even if the PowerPoint presentation ideas you are designing are not about a specific place in the world, you can be inspired by one to set up the color scheme and feel of the slides. For example, if you get inspired by Greece, you can use white and light blue hues or even photos of Greek islands. If you get inspired by Brazil, you can use photos of the beach, the texture of the boardwalk tiles or green, blue, and yellow color schemes.

79  Use props

Using props can quickly turn a run-of-the-mill presentation into a unique, interactive experience. Kenny Nguyen demonstrates this well. In his talk he often refers to the “sword of yes” and “shield of no.” Naturally he picks up a sword and shield from the table to help demonstrate his points.

Choosing similar props can help you really illustrate your points—and make it that much more entertaining, too.

80  Use hashtags as titles

In the age of social media, hashtags are used every day. They appear regularly on social media, in spoken and written conversations, and of course in content marketing. Why not include some hashtags as titles? This technique will work great in a presentation for a social media content management pitch, or an in an influencer marketing strategy. On another note, hashtag titles can even be used for any type of presentation geared at the digital generation.

81  Black background, white letters, and color accents

When you use a black background, the colors that you place on top will usually look brighter than if they were on a white background. When creating this kind of color palette, make sure the colors you use don’t clash with each other or with the black. Along with the bright colors, make sure you use white to make the composition pop! Neon colors or pastel tones are what will work best.

82  Vintage film edges

Even though we are used to taking photos with our phones, the classic nostalgia of film is still prevalent in the world of visuals and design. The graphic representation of a film negative is as recognizable as an envelope representing an email. Use a vintage film edge along the horizontal edges of your slides to give your visuals a cinematic feel. Even better if you make the edges animated so that it looks like it’s rolling along on a projector.

83 Adult coloring book inspired design

Using a coloring book design can be really creative. Practically anything can be turned into a coloring book style illustration. A great way to use this technique is to have the first slide with the un-colored illustration and then progressively color in the illustration as the slides progress. Furthermore, if the illustration is depictive of the information, the visuals can be even more engaging.

84  Stripes

A stripes design is as classic as it gets. From pinstripes to artistic colorful lines, you can use them as a subtle background or a powerful striped theme intertwined with text boxes. Stripes are the kind of design technique that can work for any type of presentation, from corporate to educational.

85  Make each slide look like a social media post

Just like postcards and polaroids, you could try a creative approach and use social media templates to put the content in. The most notorious social media visual channel is Instagram. It has been known to inspire offline events as well. Make your slides look like social media posts or social media pages. For this technique, you can either use screenshots or templates.

86  Ink in water

Dropping ink in water creates beautiful colorful bubbly designs which can be photographed at high speed. These images can be used as backgrounds for any type of creative theme presentations. Choose the color and thickness of the ink design to match the theme of your presentation. There are also animated versions of this effect which can be bought like video stock.

87  Lego bricks

Use lego bricks as inspiration to fill your presentation slides with color and fun. Use the bricks to create slide frames, letters or even charts. The best approach to a lego inspired presentation is to be creative. There are lots of things you can do with lego, you could go as far as using the legos to write the titles of the slides. Don’t use the Lego logo though unless you are specifically designing a presentation about lego.

88  Use classic storytelling techniques

A presentation is, in a way, like a story—you’re talking about your chosen subject and leading viewers on a journey to discover what that subject means. Moreover, stories hold an intrinsic interest for us. Therefore, you can easily use several storytelling techniques to help improve your presentation.

Alex Blinkoff  goes into this in great detail, examining things such as “The Hero’s Journey” and provides several examples of ways to use storytelling techniques in your presentations. Check them out, and decide what might work best for your subject.

Click on image to view the interactive slide show created with Visme

89  Jigsaw puzzles

Pieces of a jigsaw puzzle can be used to make charts, infographic diagrams, or interlocking frames. The idea behind puzzle pieces is that things come together to form a whole and this concept can be used for any slide and any kind of presentation. Make sure to use a suitable color palette that matches your theme and the rest of the presentation.

90  Headlines coming in animated on boats/trains/airplane

Headlines or titles can be given a life of their own inside the slides. One interesting and creative approach would be to make the titles enter the slide on top of some kind of vehicle. The vehicle could be anything, from a train to a boat, to an airplane. Depending on the type of vehicle, this animated technique can be used for child-themed topics, transportation themes, travel ideas, or even about a corporate sales report.

91  Use a camouflage design

Camo doesn’t necessarily need to convey a sense of military, although it does carry a strong connection. Thankfully, camouflage comes in different styles, from jungle greens to desert browns. Other out of the box camouflage styles are the ones where the colors are completely off the charts, like pinks and blues. Camouflage designs are better used as backgrounds or small subtle sections.

92  Use unique novelty fonts for headers

There are so many novelty fonts to choose from out there these days! Using a unique novelty font for the titles and headers is a great way to add some visual pizzazz to your slides. Try looking for some really special fonts that carry personality. Once you have selected the font, add some color and texture to make it look even better.

93  Use a city skyline

Using a background of a city skyline can work great for a presentation related to business or corporate topics. It can also be perfect for an urban travel related theme or educational presentation. You can choose to use photography as a background or with the buildings cut out from the sky. Another choice is to find an illustrated city skyline and use it as a border on the slides.

94  Use a connected dots background

One of the design trends of the last few years is the connected dots visual. It’s used on websites and on printed flyers. It’s so versatile that it can be added to any kind of presentation in a heartbeat. The lines can be short or long between the dots and the composition can be tight or spread out. You can find connected dot visuals easily on sites like Freepik, in lots of different colors. If you can manage vector graphics , you can also change the composition of the dots quite easily yourself.

95  Use a bokeh background

Bokeh is a photography and light technique which turns dots of light into bright shiny spheres. With a bit of creativity, the lights can be turned into shapes, like hearts or stars. This design style is great for backgrounds since it’s mostly abstract. It works best as a complement to the content instead of an important visual aspect. You can find bokeh backgrounds in stock photo sites or make it yourself.

96  Use watercolor designs

The use of watercolor designs is an easy way of infusing some lively color into a presentation. Watercolors can be a splash on the background, shapes around the content, or colorful strokes intertwined with text boxes. Depending on the color of the paint used, the watercolor technique can be used for any type of presentation. A soft watercolor brushed background can work for a feminine theme and a deep intense splash can add visual creativity to an otherwise boring corporate presentation.

Just like watercolor graphics, paint can add a dose of creativity to any presentation. Different to watercolors though, paint is more intense. Paint based graphics come in all shapes and sizes, from thick brush strokes to paint drips. Digital paint compositions can also make great backgrounds for colorful and creative presentations.

98  Use bright fun colors

Why create a bland presentation when you can make it fun and colorful instead? Creative color palettes can include up to six different colors which look great together. Use shapes, cut-outs, color blocks, swashes, anything your heart desires. This technique is for letting go and being creatively free with color. Just make sure the colors go together by trying out some palettes first.

99  Use arrow graphics

Arrows symbolize direction. They can be a great addition to your charts, infographic visuals and slide sections. You could even do the entire presentation using arrows. According to their size, color, and thickness, they have different temperaments. Look for different styles of arrows and see if they fit your topic and theme. Freepik has some great arrow visuals and the Visme editor also has arrow icons and infographic visuals.

100  Use electronic visuals

Another great idea for a background visual is the inside of a computer system. The intricate details of a motherboard or a close up of a memory chip can make a great visual impact. Apart from using an electronic background image, little pieces of electronic devices can be placed around the slide as decoration. This technique is generally limited to electronic or computer theme topics.

101  Metaphors

Visual metaphors can be useful in a similar manner. They can spice up your presentation, illustrate your point, and make your work far more entertaining. James Geary speaks about just how important metaphors are.

102  Keep it feminine

A feminine style design can work for your presentation if your company makes products for women or if your targeted audience is women. By feminine design, we mean light and soft colors, subtle shapes and a general airy feeling to the composition. Feminine design can be minimal but it can also be decadent and full of style. Whichever you chose, make sure it fits with your audience.

103  Go futuristic

A futuristic style can fit any theme as long as the concept of the future depicted, fits the topic of the presentation. Futuristic design can be of many different styles; from spaceship driving controls to cosmos related atmospheres, to flying cars, and artificial intelligence. Even color palettes can look futuristic if you add some metallic tones.

104  Add a music background

A music soundtrack can be added to any presentation that doesn’t have any other sort of audio already. The best music for a presentation is one without lyrics, in other words, an instrumental track. A good track will accompany the content in a positive way and not interfere with the message. You can find audio tracks easily online.

105  Communicate with images

A picture can speak a thousand words. Naturally, they can be used to communicate concepts that, for the sake of space or time, you might not be able to include in the presentation itself. This slide deck  uses this strategy to its advantage.

The presentation includes many images as backgrounds and minimal text. The images used always either enhance what’s being said or, in some cases, provide the answer for viewers. For example, the second slide states “The Landscape Today,” and includes a bleak background with a broken, tilted picture frame, emphasizing the idea that the following slides (which describe the landscape) offer some pretty disheartening information.

Using images in a related fashion can help express your views and emphasize your message.

Harness the power of Visme's AI image edit tools in your toolkit. These advanced yet easy-to-use tools let you effortlessly edit, touch up, unblur and upscale your images using simple prompts. It's an incredibly convenient way to add extra polish and clarity to your pictures to make your presentations more impactful.

106  Include artsy data visualization

Data visualization is a way of showing data and information in a way that is visually expressive. Creative data analysts can make some really beautiful creations and you can hire them to make them for you. If you haven’t seen any creative data visualizations, take a look at our collection of the best of 2018 and get inspired. You can either make the whole presentation into a data viz or add them to some of the slides.

By Beyond Words Studio

RELATED:  The 25 Best Data Visualizations of 2018

107  Stay branded

This creative tip is a simple yet effective way to spark good presentation ideas. When creating your presentation, do your best to stay on brand. This, of course, will work only if you are creating a presentation for your own brand. If creating one for a client, then you should stay on brand with their own brand style guide. This means only use the brand colors and fonts, use photos, textures, and shapes that match the brand.

Use Visme's brand design tool to ensure your presentations perfectly reflect your brand personality. Just copy and paste your website URL, and the tool will automatically extract your branding assets, such as brand colors, brand fonts and company logo.

108 Ask questions

A great tip to make your PowerPoint presentations ideas more interactive is to ask questions from your audience.  Like the example below, you can display only your question on the slide. Once the audience has pitched in their opinions and answers, you can click to reveal the actual answer. You can enable this type of interactivity on click when making a presentation in Visme .

109 Replace boring bullet points with visuals

While adding bullet points in your slides might be better than adding walls of text, they're still not the most effective way to get your message across and engage your audience. Take things up a notch and replace boring bullets with visuals, such as photos and even icons. Here's an example of how you can use icons to add a creative twist to the plain ol' bullet points.

110 Share your slide deck

Downloading your slide deck and presenting in front of an audience is not the only way to use your presentation. Make the most of your slides by sharing your presentation online.

Add interactive elements, such as clickable buttons, links, hover effects, popups, embedded videos and more so your audience can view and engage with your slides on their own.

If you've created your presentation in Visme, you can share your presentation publicly or privately using a link, or embed it anywhere you like.

Start Using These Creative Presentation Ideas

Ready to start creating your own presentation after over 100 pieces of inspiration? Choose your favorite creative presentation ideas and incorporate them into your own presentation.

You can add interactivity, animation, visuals and all kinds of creative elements to your presentations when you design them in Visme's online presentation maker. With our Dynamic Field feature , you can automatically update key information in real-time across all your slides or multiple projects. Customize existing dynamic fields or create new ones and format them to maintain design consistency.

Create a free account with Visme to start building a presentation your audience will love.

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About the Author

Orana is a multi-faceted creative. She is a content writer, artist, and designer. She travels the world with her family and is currently in Istanbul. Find out more about her work at oranavelarde.com

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Advertising Presentation

A stellar advertising presentation should be engaging and informative, as well as well-researched. It should catch your stakeholders’ attention, explain why a product or service isn’t selling, and explain which advertising tactics will help solve that problem. The next time you need to boost advertising spend or advocate for a new campaign, use an advertising pitch presentation template to do most of the heavy lifting for you.

Use our advertising presentation template to:

• Introduce a new solution to increase revenue 
• Present an advertising campaign to a client
• Demonstrate ROI to stakeholders

Customize this Advertising Pitch Example

Make the data in your presentation easy to read and digest. Add graphics such as sales funnels, bullet lists, tables, or comparison charts to illustrate your points. Each of these can be added to your advertising pitch presentation template instantly and customized.

Pro Tips for Your Advertising Presentation

These tips will come in handy when putting together your advertising pitch presentation.

Leave out the long blocks of text on your slides. Include only the most important points, and keep them organized with headers and bullets.

Great fonts add visual impact to your presentation. Don’t overdo it though; stick to two or three different fonts at most. Using your organization’s branded fonts is best.

Cramming too much information about your advertising strategy onto one slide can get overwhelming. Stick to one idea or topic per slide, and use multiple slides if needed.

Using the budget slide, you can show key stakeholders what budget they may need to approve, and what they can expect in terms of ROI. Use graphs and charts to make it easier to digest!

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Quick Creative Presentation Ideas & How to PPT Tips (Video)

Watch this quick video to learn some easy PowerPoint tips and creative presentation ideas.

Discover even more tips and PowerPoint ideas in the written tutorial below:

Jump to creative presentation ideas in these sections:

• Use Speech Bubbles
• Create a Timeline
• Audio Narration
• Use Bright Colors
• Use Repetition
• Tell a Story
• Ask Questions at Crucial Moments
• Prepare and Practice
• Organize Your Presentation Into 3 Clear Points
• Break It Up With Humor
• Design Your PowerPoint for Persuasion, Not Distraction
• Don’t Read From Your Slides
• Use Visuals to Ground Abstract Ideas
• Highlight Important Points With Visual Metaphors
• Make Your Examples Personal
• Use an On-Topic Template to Guide Your Presentation
• Don’t Go it Alone: Embrace Teams and Collaborate
• Build for Big Rooms
• Watch Your Animations
• Style With SmartArt
• Turn to Videos to Add Interest
• Align Objects
• Create Quizzes
• Pay Attention to Body Language
• Address Audience Questions
• 27. Turn to Props
• Use Social Media
• Close Strong!
• Share Your Slide Deck After Presenting

30 Creative Presentation Ideas for 2024

Here are 30 cool presentations ideas you can use for your next presentation:

1. Use Speech Bubbles

A creative presentation idea is to put your thoughts or key points into speech bubbles. You can also use them to add notes, commentary, or milestones to a timeline.

When you use speech bubbles, be careful not to overuse them. The point of the speech bubbles is to make the text stand out. The text won't stand out if you use too many speech bubbles. Instead, it'll lose its effect.

2. Create a Timeline

A cool presentation idea that is great for organizing thoughts, facts, or information it to use a timeline.

Each step in a timeline is typically marked with an image icon or shape. So, a timeline can add visual interest to your information. They also help guide the audience through a narrative while also allowing you the ability to talk through specific points.

3. Audio Narration

Another unique presentation idea is to use pre-recorded audio in your presentation.

When you add narration to your presentation, you’re creating more of an immersive experience. Using narration with matching visuals can be more emotional and impact your audience more.

4. Use Bright Colors

A way to have fun presentations is to add bright colors. There are two ways you can do this:

• Use a colorful and exciting background that'll grab the audience's attention. Or use pops of color. When using pops of color, it's best to place your color strategically.
• If you've got an important bit of text that you want your audience to pay attention to, put your pop of color behind that text.

5. Use Repetition

Another creative presentation idea is to use repetition.

Repetition is the oldest trick to remember something. So, if you want your audience to remember a specific phrase, try using repetition.

Choose a phrase that's short and simple. If the phrase is too long, it’ll be harder to remember. Also, don’t repeat the phrase too often. If you do people could tune you out.

6. Tell a Story

The human brain is designed to respond to stories as both a survival mechanism and as an entertainment mechanism. That double role has helped develop it into one of the most powerful communication tools humans have known.

Stories are much more interesting than facts because stories entertain us. Storytelling grabs and maintains attention. It helps the audience understand and remember what was said long after the story’s over.

Instead of presenting your work as a series of facts that'll bore even the most kind-hearted audiences, organize your facts into a story. 

And use a professional design with captivating photo layouts and graphics. This connects your audience visually to your story. Consider the stylish Polarity PowerPoint Template : 

What interesting connections can you make between your facts? What story can you build around them that'll help your audience stay engaged from start to finish? Tell your story.

Learn more about the presentation writing process: 

7. Ask Questions at Crucial Moments

Statements sound trite and expected. Especially during a presentation. A presentation essentially consists of a series of statements strung together. So, one more statement isn’t likely to intrigue the audience—not even an exceptional one.

But what if you ask a question instead?

A question breaks up your regular presentation rhythm and helps mark what you’re saying as important. It turns your presentation from a passive story into an active quest that the audience can explore on their own through their answers.

Answering a question (even if only in their heads) makes your audience feel involved in your presentation and keeps them glued to your words.

8. Prepare and Practice

Ever wonder how the best presenters always seem relaxed, focused, and engaging? It’s easy to think that to be a great presenter, you need to be completely self-assured and comfortable in front of a crowd. 

Preparation really starts at the very beginning. To succeed, take your presentation topics and map them out. This happens before you ever open your favorite presentation app to edit slides.

A big part of that is outlining your presentations. Just as novelists outline their books, great presenters map out big ideas in advance. 

Think of your outline " roadmap " as a way to get your audience exactly where you want them to go. Following that outline as you build your slides helps you stay focused.

Once you've outlined and built your slides, it's time to rehearse relentlessly. It's not much fun, but it serves to build your self-confidence. You learn your content and become comfortable with it. 

This translates directly into a confident stage presence. By feeling better about yourself (and your presentation topics), you'll give a better presentation. And in turn, this fuels audience engagement. Your self-assurance ensures their involvement.

9. Organize Your Presentation Into 3 Clear Points 

The number three has been considered somewhat of a magical number in many cultures since antiquity. Something about things in threes fascinates the human mind and helps it retain information better. Consider these phrases: 

• body, mind, and soul
• lock, stock, and barrel
• pb and j (two ingredients, but three consonants in this abbreviated form)
• blood, sweat, and tears

Magical or not, the number three works like a charm. At the end of the presentation, we can all remember three things that were said. 

So instead of leaving those precious three things to luck, why not take charge? Organize your presentation into three main points or takeaways. Then you can be sure that your audience is paying attention to the important things and not the insignificant details. 

Even if you’re making more than three points, which you likely will be, you can find ways to organize all your minor points into three main categories. That way, you can easily address and summarize the gist of your presentation at the end. 

Cost, timeline, results. Problem, suggestions, solution. Beginning, middle, and end. Just remember to divide it into three!

10. Break It Up With Humor

Humor makes the world go around. And the same holds true for the business world. At the end of the day, no one likes to work with a stiff. 

So even when you’re presenting in front of a “serious” client or investor, remember to use humor in your presentation. This doesn’t mean you've got to crack jokes the entire time. It simply means being cheerful, lighthearted, and personable.

Humor not your strong point? No worries. You can even find presentations on creating presentations with humor!

While it can be challenging to nail the right tone with your use of humor it's one of the best presentation ideas to work on. Humor works to:

• break the ice between you and your audience
• puts everyone at ease, and helps them feel friendly, and well-disposed towards you (which can lead to improved results from your presentation)
• open people up to the fun presentation ideas you’re offering in your presentation

11. Design Your PowerPoint for Persuasion, Not Distraction

If you’re using a slide deck, have a goal in mind. That goal is typically to inform or to persuade (or both.) 

People see a ton of presentations - especially those key audiences like potential investors and customers! That means it's essential to stand out.

This is where Envato Elements comes in. It's loaded with designs that work perfectly for creative ways to present a project . Elements is the ultimate resource for presenters who need creative ways to present a project.

Elements offers thousands of PowerPoint templates . Each one is available for a flat monthly rate. That’s right: join today and you’ll have unlimited downloads of all the amazing templates you can ever use.

These templates are built by creative experts with you in mind. Many offer advanced features impossible to find in any free template. 

With Elements, you gain peace of mind thanks to the ease of use. You’ll save time and money and will impress even the most discerning audience.

This is a powerful offer. And Elements has far more than presentation templates. Your membership also includes stock photos, music, fonts, and more. 

All these are useful to build unforgettable fun presentations in 2024. Join today!  

12. Don’t Read From Your Slides

Reading from a slide that everyone in the room can see (and read for themselves) is boring and makes you look unprepared. Your PowerPoint isn’t there to remind you what to say, but to help your audience better understand the point you're making. 

When you read off your PPT presentation, your audience will inevitably read along with you. And it's been shown that our minds wander 20-40% of the time while reading. 

That means that while you’re reading your slides, your audience is distracted. They may be wondering if they’ve left the iron on or what they're having for dinner. And that’s not what you want them to be thinking about! 

Keep the text of your slides short. Only use it to highlight important points you’re making or to mark the headlines of different sections of your presentation. 

Your slides should never be a crutch to your presentation when you can’t remember what to say. And they should never contain more than a few lines of text on them. 

Slides aren't for reading, but for emphasizing your points quickly.

13. Use Visuals to Ground Abstract Ideas

If you can’t use a million bullet points to summarize your presentation on your slides, then what should your slides contain?

Visuals! Lots of visuals!

Graphs, charts, and pies that illustrate your point and help emphasize it. Also, include images that make an impact on the audience and make the gist of your argument memorable. 

There’s a difference between saying that your solution will cut costs by 20% and showing what that looks like on a graph with real numbers. It helps bring the idea from the abstract domain of theory into the concrete domain of facts. 

And don’t just stick to traditional presentation visuals. This isn’t 2010, after all. Remember that cool presentation ideas today aren't the same as a decade ago.

Bring your presentation into the current era by including a variety of your visual elements. Using graphics, emojis, and even GIFs where appropriate will help give currency to your presentation and bring it to life. 

If you want to make it even more dynamic, consider converting your presentation to a digital flip book , which will add more interactive options and real-page transitions on top of it.

Here’s one of our most popular PowerPoint templates, The X Note . It includes many innovative slide design options, from photo layouts, to timelines, and more:

Discover the best PowerPoint templates with great infographics in this curated article: 

14. Highlight Important Points With Visual Metaphors

Visuals, whether emojis, graphics, or images, shouldn’t be used gratuitously in your presentation. Instead, everything you put into your slideshow should have a specific purpose. 

A powerful way to use images is through visual metaphors. Don’t just tell your client that with your plan new followers will come to them like bees to honey. Illustrate it with an image to help the point stick in their mind. 

Visual images of a situation we’re already familiar with help retain points longer in our memory. They give us something easy to refer to. 

15. Make Your Examples Personal

Another creative presentation idea is to personalize your talk for the specific audience you’re talking to on each occasion. You can always adjust and personalize your presentation experience to the specific audience. 

Give examples in your presentation that involve the audience and show how your solution will benefit them. 

People may not care (or may think they don’t care) about your solution or talk if it just discusses the general. As soon as people realize that something can directly affect and benefit them personally, they start paying attention! 

Show your audience the direct effects of your presentation by including them in your examples. You’ll have their full attention and work your way halfway to that yes!

16. Use an On-Topic Template to Guide Your Presentation

Premium templates like those found on Envato Elements deliver unmatched style and content choices. Many focus on being flexible, offering the ability to quickly adapt to any topic.

Some of the most useful templates, though, take the opposite approach. These focus on a specific theme to offer creative ways to present a project.

Imagine for a moment you're launching a new mobile app. There are templates for that. Or perhaps you're opening a new restaurant and want to bring in customers. You're covered, thanks to custom templates.

The advantage here is twofold:

• You'll find razor-focused slides built for your industry or specialty. These help you to brainstorm new PPT presentation ideas and share them in creative ways.
• These very same slides save you valuable time and effort. How? Well, you don't have to build custom layouts from scratch. The tedious art of slide design transforms into a quick drag-and-drop exercise.

In other words, you can plan and build your next creative presentation more quickly, all thanks to on-topic templates. 

Even better: your audience will be “wowed” by focused layouts that look tailored for you.

17. Add Music! 

This may not be common practice in most presentations you've seen, but it's been proven to work by science. According to research done by Ronald A. Berk of John Hopkins University: 

“Music embedded throughout a PowerPoint presentation can sustain attention, while slipping the content into long-term memory.”

And it isn’t new science! We’ve all known this for many decades. Case in point: can you think of how many movies you’ve seen in your lifetime that had no music? I ’ll give you a hint: Zero!

Ever since we discovered how to add sound to movies, we’ve not only been recording dialogue but also music from them. Because music helps set the mood, gives the right emotional effect, and adds excitement.

What's another way you can use music? To lighten up the mood and give everyone a mini dance break! 

If you decide to use it, adding music can make for a really cool presentation that stands out in your audience’s mind.

So, try this innovative presentation idea and add the appropriate music to your next presentation to help bring it to life.

18. Don’t Go it Alone: Embrace Teams and Collaborate

Do you sometimes struggle to dream up unique topics for presentation use? You're not alone.

Nor should you be. Successful presentations are often fueled by collaboration. In other words, teamwork. There's no reason to do everything by yourself.

This can happen at any stage of the process, from brainstorming to the public delivery. By enlisting collaborators, your audience will enjoy the very best your team has to offer.

Suppose you've got a colleague who's a wizard with building amazing charts. Or you're presenting about a project and want your audience to hear from its architect. The possibilities for teamwork are endless.

Sometimes, it's great to add collaborators to break up the monotony. No matter how fabulous you are in front of a crowd, audiences may lose focus if you talk for too long. If you've got a lot to share, bringing in other voices helps them stay engaged.

Don't forget that you don't have to be in direct proximity to collaborate. With online team features, you can share files with others around the globe. 

And even as you present, you can bring in other speakers with online tools like Zoom. In today's world, this is more powerful (and useful) than ever before.

19. Build for Big Rooms

As you explore unique topics for a presentation, it’s easy to get caught up in the big idea. But that should never distract you from key tactical details. Chances are, as you build your slides, you’re working on a single screen. That means you might forget that major PowerPoint presentations are delivered in large spaces.

What looks great on your screen may be impossible to read for a viewer standing in the back of a lecture hall. Or, your slide might be too crowded, just like we’ve already seen. The takeaway here is: always build presentations for big rooms .

That means to keep slides neat and clean, use large and readable fonts, and linger on each slide to give every viewer the chance to absorb it. No matter what presentation topics you’re discussing, taking your time helps audiences engage with your creative mission.

Also, explore contrast. Often, dark backgrounds and light text are more readable than the reverse.

As you can see in this slide from The X Note PowerPoint Template, contrast is easier on the eyes. It also delivers bold and unconventional styling to your slide deck! Truly, a win-win for you and your team.

Above all, make sure viewers can see and understand your inspirational presentation topics—even from a distance.

20. Watch Your Animations

Many presentation topics will include a lot of different slides. And each of those slides might hold several different types of content. Thanks to PowerPoint, it’s easy to add custom animations and transitions with a few clicks.

These motions really pull your audience in by unveiling new items with a cool flourish. Plus, they’ll help you bring focus to key areas and ensure viewers engage with you.

But be careful.

Opt for clean and simple movements that don’t detract from your narrative. Fades and pushes are top choices for stylish and simple animations. 

It’s just as important to organize your animations. If they happen at the wrong time, or in the wrong order, it can absolutely derail your presentation in a flash. Luckily, this is amazingly easy to avoid. In fact, learn to do it in only 60 seconds with our quick tutorial!

21. Style With SmartArt

PowerPoint is built to bring your fun presentation ideas to life. One great way is by using SmartArt. We’ve already looked at some infographics and charts you may find built into PowerPoint templates. SmartArt takes this to a higher level. In a few clicks, you can build your very own custom infographics on any slide. Let’s add SmartArt to a slide.

SmartArt lives on the Insert tab on PowerPoint’s ribbon. You’ll find it under the Illustrations group. To add SmartArt, simply click on the button and launch the menu seen here.

You’ll see several creative categories for how to present ideas. These include:

• relationships
• hierarchies

Simply click on one, then fill in your relevant information. PowerPoint includes a host of built-in design options to help you fully customize your fun presentation ideas.

For example, you can add new steps to a process chart. Or you can change SmartArt colors to precisely match your branding.

Of course, like any slide feature, overusing SmartArt can distract. But, when used carefully, it’s a powerful tool to visualize relationships. Many infographics take a numerical focus, whereas SmartArt is more about ideas and how they connect with each other.

For more on using SmartArt, check out our post and screencast showing you exactly how to get started!

22. Turn to Videos to Add Interest

As you can already see, plain text is no way to inspire audiences to take action in 2024. It's essential to use other mediums, like photos, charts, infographics, and more.

One of these is video, and it's a category all its own. Have unique topics for presentation use? Bring them to life with video.

Imagine for a moment that you want viewers to hear from an expert on a given topic. Maybe they're unavailable to attend the presentation, or present live remotely. Here's your easy fix. Pre-record their narration and add it right to your slides.

Or perhaps you want to show off a scene that photos alone can't capture. Add a video to your slides. It instantly boosts audience interest - and it might give you a little break while they watch!

Your favorite presentation apps often include easy-to-use video features. In fact, you can add YouTube videos right to PowerPoint slides. 

In-slide video is becoming increasingly popular, and it’s a great way to add a bit of flair to your next slide deck for 2024. Learn more below:

23. Align Objects

Design for persuasion, not distraction. Organize. Use visuals. All those are big creative presentation ideas we’ve already explored. But they don’t tell the full story.

Let’s build a slide in the Neo PowerPoint Template to show you what I mean.

See the slide below? It features a cool infographic and bold text blocks.

It’s also a mess. Nothing is aligned, and content is thrown all around the slide. Any self-respecting viewer will take a single look and recognize sloppy work when they see it. All it takes is a few clicks to totally transform the layout.

Alignment means what it says: pieces of content on the slide are neatly arranged relative to:

• the borders of the slide and
• other content.

As you can see here, changing this layout makes the very same slide instantly appear neat and clean. The audience will now focus on the content, not your messy style.

24. Create Quizzes

Quizzes can liven up a presentation and help engage your audience by adding a game like element. Many viewers will enjoy interacting with the quiz. But don't forget to make it fun.

A creative PowerPoint presentation idea is to create little quizzes throughout your presentation if it's long. If your presentation isn’t long, you can create a quiz at the end of your presentation.

Asking questions ensures that people listen to your presentation. If you're offering a prize to the quiz winner, tell the audience about the quiz and prize at the beginning of your presentation.

25. Pay Attention to Body Language

Body language is essential when giving your creative presentation. If you’re hiding behind a stand, then you look nervous.

But if you walk around on stage and engage the audience, you’ll look confident and knowledgeable. Learn more about body language in this tutorial:

26. Address Audience Questions

If your presentation topic is complicated, then let the audience to ask questions anonymously. This makes the audience feel heard and allows you to make sure they understand the topic.

Plus, letting the audience to anonymously ask questions takes the pressure off the individual audience member.

 27. Turn to Props

A creative presentation idea is to use props. This works well if you aren’t presenting to a large audience.

Props can prove or reinforce a point. They'll make the presentation more interesting for your audience.

Besides, people are naturally more visual. So, using props allows them to visualize what you’re discussing.

28. Use Social Media

If your presentation audience is large, then it might be hard to do a quiz effectively.

If you use Twitter hashtags, you can read audience opinions to questions on Twitter. Just make sure you create a unique hashtag for your event.

29. Close Strong!

So, you’ve delivered an amazing presentation and shared stunning slides along the way. Now it’s time to wrap up with a strong finish.

No matter how good your slide deck, it’s absolutely key to recap and summarize at the end. After all, that’s one of the best ways to ensure retention and action.

There are a few things to keep in mind. Remember how you should organize your presentation into three clear points? It’s time to revisit those. 

Highlight key points, touching on each one and briefly recapping how it fits into the message. This locks your message into memory. As you can see in this slide from our MILD PowerPoint Template, a single slide will do the trick.

These interesting presentation topics for work truly drove the entire slide deck. Give them the attention they deserve.

The other big element of a strong close is the call to action. Chances are, you’re sharing slides to get an audience reaction. If it’s simply to educate them, your three clear points will suffice. But if you’re, say, fundraising or recruiting, the close is where you ask the audience to do something.

The call to action follows all the normal rules you now know well. Make it clear, bold, and concise. Make your intentions known and make your pitch inspirational. Like any good cause, people need to believe in you and your message.

30. Share Your Slide Deck After Presenting

We began by talking about presentation topics and their goals. Whenever you present, you're trying to inform and/or persuade your audience.

Either way, you want them to take your message home with them to be remembered, considered, and acted upon. 

Think of your favorite speeches, or the best presentations you've ever seen. Chances are, you remember a few key details be they quotes or memorable visuals. 

In other words, no audience can be expected to remember everything. And if you expect them to take detailed notes, you'll find them falling more and more behind you.

Your solution is simple: share your slides after the presentation is over. This is now easier than ever. 

You can upload slides to YouTube or share them in PDF format. It's digital, easy to access, and saves a few trees, too!

The Best Source for Simple PowerPoint Templates

Envato Elements is a subscription service where you can find top-notch premium presentation templates . To become a subscriber, pay a flat low monthly fee. Once you’ve subscribed, you get unlimited access to presentation templates, audio, stock images, and much more.

Discover how to create with Envato Elements .

Envato Elements is an excellent value if you need presentation templates or other digital assets often.

How to Come Up With Interesting PowerPoint Presentation Ideas (With Creative Examples)

Presentations have a place in nearly every environment. In this section, I'll share three of my favorite template options that give you fun PowerPoint presentation ideas. You'll see that there are templates for practically every purpose that you can use to launch your next presentation.

1. Educational and Scientific Topics

In the educational world, teachers and students alike put their presentation topics in PowerPoint presentations. When you're cramming for a presentation, you need creative presentation topics to be successful.

Check out these two articles with PowerPoint ideas for educational and scientific PPT presentation ideas:

2. Pitch Decks

Next, maybe you've heard of a pitch deck.  This is a specific type of presentation that startups and founders use to launch a new company or business.

Your potential investors have likely already seen every idea under the sun. So, it helps to use creative presentation topics to frame your company differently. Try these templates show you how to present an idea for a new company:

3. Marketing Presentation Topics

Another popular arena for presenting creative presentation topics is in marketing PowerPoints. No matter what you're marketing, you can use these two resources to put together creative presentations with a solid approach: 

For every presentation you build, using a template is one of the best ways to get creative presentation ideas. You'll find pre-built slides that spark the writing process.

How to Create Unique Topics For a Presentation

Still not inspired? It's possible to use techniques to generate interesting presentation topics for work.

Here are three tips that I use to generate presentation topics:

• Start with brainstorming . At first, you don't need to create structured ideas. A piece of paper and a pen away from your daily distractions can help you generate creative presentation topics. I typically start with a freeform mind map, connecting ideas that I want to share with my audience.   Naturally, connections between these creative presentation ideas will form and the story will develop naturally.
• Draw on personal experience . Not every presentation is personal in nature. But connecting the topic to your personal experience is a powerful storytelling tool. Think about how your personal story connects to the topic to generate creative presentation ideas.
• Take an unconventional view . Even if it isn't your personal view, thought-provoking presentations sometimes take unconventional views. You don't have to take a controversial topic to take an unconventional view. Instead, take a commonly accepted belief and challenge it to get creative.

Dig deep and you might be surprised how many creative presentation topics you might be able to generate. Creative presentation topics are easier to generate when you use this three-step approach.

How to Quickly Customize Creative Presentations That Inspire (In 2024)

Premium templates are one of the best creative ways to present a project. They’re quick and easy to use and deliver inspiring results. Let’s learn how to customize a slide deck to bring presentation topics to life.

Want to follow along? Start crafting creative ways to present a project with the help of Momentum from Envato Elements.

Let's get started:

1. Choose Slides to Work With

As you think about unique topics for presentation designs, it pays to consider your goal. That means choosing only the slides that work best for your idea. In PowerPoint, find the View tab, then click on Slide Sorter . 

Here, you can click on slides and drag them around to change up the sequence. Or you can hold down Shift on your keyboard and select those that you don’t want to use. Then, press Delete . Once you’re finished, click Normal on the View tab to start editing.

2. Add Your Text

Adding your own text is the best place to start. Slide decks like this include an array of text placeholders. All you've got to do is “fill in the blanks” - replacing the existing text with words of your own. 

Begin by highlighting any text you see on a slide. Then, start typing. Repeat throughout the slide deck as needed.

3. Customize Fonts

You might not think of text when you imagine creative, inspiring presentation topics. But it’s really one of the best ways to stand out! Any font can be changed, resized, or customized with things like bolds and underlines, along with different colors. 

To do that, select some text on the slide. Then, on the Home tab, find the Fonts group just left of center. You’ll see an array of buttons for every text effect and font change imaginable. Click on each to explore and apply.

4. Show Off Your Photos

Of all the creative ways to present a project, adding images is at the top of the list. And custom PPT themes like this make it easy. Many slides include pre-built image placeholders. 

To use one, simply browse to an image file on your computer. Then, drag it over the placeholder, and drop it into place. That’s all it takes. PowerPoint imports the image and adds it to your slide. What’s more: it’s scaled to fit perfectly. 

5. Change Shape Colors

Most templates are going to have a default color palette. They look great, but you don’t have to stick to them on every slide. In fact, changing a shape color is a creative way to add contrast. 

Click on a shape, then choose Shape Format on the menu. On the left side, click Shape Fill . You’ll see a color chooser drop-down, from which you can apply any custom color that you want.

5 Top Creative PowerPoint Presentation Template Designs for 2024

Want to bring your presentation topics to life? Turn to these five templates that are trending on Envato Elements. They’re the best out there for creative presentations today:

1. Rotario Creative PowerPoint  

Need a winning way to explore unique topics for presentation decks? Rotario is ready for you. With a retro color theme and minimalist style, it’s one of the best ways to share your favorite content. In total, there are 35 slides included.

2. Inspiring PowerPoint Presentation Template  

Inspire your audience with this powerful presentation deck for PPT. Over 70 unique slides feature every type of layout conceivable. Light and dark versions help you choose a color palette that’s right every time. Plus, you’ll benefit from included vector icons and many aspect ratios. It’s versatile, flexible, and easy to use.

3. Lakewood Professional PowerPoint Template  

For business presentation topics, you can still be creative and inspire your audience. In fact, inspiration may lead to funding, support for your projects, and more. Let Lakewood do the talking for you, in elegant and readable style. It includes a full set of infographics and diagrams to help bring data to life.

4. Halogue - Creative PowerPoint Presentation  

With unmatched style and funky graphics, Halogue is a top creative choice for 2024. Over 40 slides center around master layouts, making bulk edits a breeze. A unique custom icon pack lets you bring new life to every slide. In fact, each design element is totally customizable. This gives you the ultimate creative control.

5. Reddo Modern PowerPoint  

Think all the creative ways to present a project involve bright, flashy slides? Think again. Reddo proves the opposite, delivering a sleek and beautiful slide deck for your next project. You’ll find 120 layouts inside, some featuring modern infographics, Excel-based charts, and more. It’s a fashionable way to make that great first impression.

Learn More About Presentations

Want to give the best presentation? Read these articles to learn more:

More Creative PowerPoint Templates

If you're still looking for premium templates, check these articles out:

Download Our Free PDF eBook on Making Great Presentations

Want even more skills to make great presentations? Download our free eBook:  The Complete Guide to Making Great Presentations , which comes with a subscription to the Tuts+ Business Newsletter. 

This 30-page PDF guide with included checklist will help you with the complete presentation process. Learn how to write your presentation, design it like a pro, and quickly prepare it to present powerfully. 

Make Your Next Presentation Memorable! 

Simply presenting the facts makes for a baseline presentation. To impress, convince, and convert your audience with your presentation you’ll need to build some structure and excitement into your talk both verbally and visually. 

Take advantage of these creative ideas for making your presentation better. 

For even more ideas on how to improve your presentation, check out this article featuring presentation tips or browse through our featured  presentation material : 

How do you structure and design your presentations? And what will you do differently in your next presentation given these unique presentation ideas?

Use these creative presentation ideas now. Download a template. And start your next great presentation today!

Editorial Note :  This tutorial was originally published in September of 2016. It's been updated to include new information—with special help from  Andrew Childress  and Sarah Joy .

Innovative Presentation Ideas: Captivate Your Audience with Creative Approaches

Creating an engaging presentation requires more than just delivering information—it’s about capturing your audience's attention, making your message memorable, and encouraging interaction. To help you stand out and leave a lasting impression, here are some innovative presentation ideas that can elevate your content and captivate your audience.

1. Interactive Polls and Q&A Sessions

Engagement through interaction.

Integrating interactive elements such as live polls or Q&A sessions can significantly increase audience participation and engagement. These tools make your presentation more dynamic and allow you to tailor your content based on real-time feedback.

How to Implement:

• Live Polls: Use platforms like Slido or Mentimeter to conduct live polls where the audience can vote on questions or provide opinions. Display the results immediately to spark discussions.
• Q&A Sessions: Allocate time for a Q&A segment where the audience can ask questions. Consider using a tool that allows anonymous submissions to encourage more candid questions.

Scenario: During a marketing strategy presentation, start with a live poll asking the audience about their biggest marketing challenges. Use the poll results to shape the rest of your presentation, addressing the most common issues.

2. Storytelling with Visuals

Bring your message to life.

Storytelling is a powerful technique for making your presentation memorable. Combine storytelling with compelling visuals to create a narrative that resonates with your audience and makes your message more impactful.

• Narrative Arc: Structure your presentation as a story with a clear beginning, middle, and end. Introduce characters, conflicts, and resolutions to make your content relatable.
• Visual Aids: Use high-quality images, videos, and infographics to illustrate key points and evoke emotions. Tools like Canva or Adobe Spark can help create visually appealing content.

Scenario: In a pitch for a new product, start with a story about a customer’s journey before and after using your product. Use images and video clips to illustrate the transformation, making the benefits of your product tangible and relatable.

3. Gamification

Make learning fun.

Gamification involves incorporating game-like elements into your presentation to make learning more engaging. This approach can turn routine information into an interactive experience, boosting motivation and retention.

• Quizzes and Challenges: Include quizzes or challenges throughout your presentation. Award points or prizes for correct answers to keep the audience engaged.
• Interactive Scenarios: Create scenarios or simulations where the audience can make decisions and see the outcomes. This can be particularly effective in training or educational presentations.

Scenario: During a workshop on project management, organize a team-based challenge where groups compete to solve a case study. Use a leaderboard to track progress and provide rewards for the winning team.

4. Live Demonstrations and Showcases

Show, don’t just tell.

Live demonstrations can make your presentation more engaging by providing practical, hands-on examples of your product or concept. This approach allows your audience to see your ideas in action and better understand their application.

• Product Demos: If you’re presenting a new product, demonstrate its features and benefits live. Allow the audience to interact with the product if possible.
• Live Simulations: For educational or technical presentations, conduct a live simulation to showcase how a process works in real time.

Scenario: In a tech conference presentation, perform a live demo of your software, showing its key features and benefits. Allow the audience to ask questions and interact with the software during the demo.

5. Audience Participation Activities

Encourage active involvement.

Involving your audience in activities can make your presentation more interactive and memorable. Participation activities can range from group discussions to hands-on exercises, depending on your presentation’s goals.

• Breakout Sessions: Divide the audience into small groups to discuss specific topics or solve problems. Have each group share their findings with the larger audience.
• Interactive Exercises: Incorporate activities such as role-playing, brainstorming sessions, or creative workshops to engage the audience actively.

Scenario: During a leadership training session, organize a role-playing exercise where participants act out different leadership scenarios. Facilitate a discussion afterward to reflect on the exercise and extract key lessons.

6. Incorporating Augmented Reality (AR)

Enhance the presentation experience.

Augmented Reality (AR) can create immersive experiences that captivate your audience and bring your content to life. This technology can be particularly effective for presentations involving complex data or concepts.

• AR Apps: Use AR applications to overlay digital content onto physical objects or environments. Tools like Zappar or ARKit can help integrate AR into your presentation.
• Interactive Models: Create interactive 3D models that the audience can explore using AR, enhancing their understanding of the subject matter.

Scenario: In a presentation about architectural design, use AR to allow the audience to view 3D models of building projects through their smartphones or tablets, giving them a better sense of the design and layout.

7. Utilizing Data Visualization

Simplify complex information.

Effective data visualization can help simplify complex information and make it more accessible. Using charts, graphs, and infographics can enhance understanding and retention.

• Infographics: Create infographics that summarize key data points and trends. Tools like Piktochart or Tableau can assist in designing effective visualizations.
• Interactive Charts: Use interactive charts and graphs that allow the audience to explore data in real time.

Scenario: During a financial report presentation, use interactive charts to display revenue trends and projections. Allow the audience to filter the data by different criteria to explore various scenarios.

8. Incorporating Live Feedback

Adapt and improve in real time.

Collecting live feedback during your presentation allows you to adjust your content based on audience responses and interests. This approach can help you address the most relevant issues and maintain engagement.

• Live Feedback Tools: Use tools like Mentimeter or Slido to gather real-time feedback from your audience. Pose questions or request opinions throughout the presentation.
• Instant Polls: Conduct quick polls to gauge the audience’s understanding or interest in specific topics, and adjust your content accordingly.

Scenario: In a product launch presentation, use live polls to ask the audience about their preferences or concerns regarding the product. Use the feedback to address these points in real time.

Innovative presentation ideas can significantly enhance your ability to engage and captivate your audience. By incorporating interactive elements, storytelling, gamification, live demonstrations, audience participation, AR, data visualization, and live feedback, you can create a presentation that is not only informative but also memorable and impactful. Tailor these ideas to fit your presentation’s goals and audience to ensure a successful and engaging experience.

Table of contents

• Video Editing
• Animation Tips
• Website Tips

40+ Creative Advertising Ideas for Fast Growth

Renderforest Staff

08 Dec 2020

10 min read  

In the era of digital marketing, often, what you need to stand out from the crowd is not a bigger advertising budget but a more creative strategy. In fact, no amount of funds can make up for creativity, while creativity can make up for a tight budget.

Creativity is only half of the solution, though. Your ads won’t be effective if the viewer forgets what the ad was promoting or which company it belonged to. Thus, you need to make sure that your advertising content is not only inventive but also relevant to your product/service.

If you’re excited to discover creative advertising ideas to help you plan your advertising campaign , then keep on reading!

Let’s start our list on an exciting note — challenges. User-generated content (UGC) dominates social media. If you’re not familiar with the term, essentially, it’s content created by users and fans that promotes a certain brand.

The internet is full of creative challenges, propelled by brands. The viral #inmydenim campaign is one of the best examples of a branded challenge and one of the first ones too. Guess encouraged its customers to share TikTok videos in their denim outfits, and the next thing you know, denim content was all over the web!

Challenges are one of the best ways to get people talking about your brand. So pick one that makes sense for your niche and spread it across social networks using a relevant hashtag.

Another excellent way to bump up UGC is through contests. What separates the latter from challenges is the prize at the end. Contests would be a better pick if your business is still new and hasn’t made a name for itself just yet. 

Draw in new clients by offering a prize or benefit that you know your target audience will love. You can do a photo contest, video contest, or something else entirely.

Video marketing statistics show that videos are the most consumed and shared type of content. The use cases of video are endless — from explainer videos to introduce your business to online ads to promote your products. 

Browse Templates

Quizzes are so popular for one reason — people love talking about themselves. Turn this knowledge into a creative advertising idea and publish branded quizzes. It can be a fun trivia quiz or one that’s more specific to your niche. Either way, it’s an efficient way to get people to interact with your brand. Maybe Buzzfeed’s onto something!

Need something less time-consuming but equally as engaging? Polls are what you’re looking for. They gravitate users’ attention instantly and are supported by most social platforms. Not only will polls freshen up your social media content, but they’ll also help to understand your audience better.

Use Template

Humor is a Great Marketer

Recall some of your favorite ads of all time. We’d probably be right to guess that most, if not all of them, have an element of humor. Funny ads are the most popular form of creative advertising, and that’s because they’re effective. 

Check out our list of the funniest commercials to see excellent examples of humor applied in marketing.

Memes and Cultural References

Memes are the perfect way to humanize your brand and connect to your audience better. They’re especially powerful if you’re dealing with a younger audience. Millennials and Gen Z-ers tend to dislike overly promotional content. So, charge up your ad campaigns with memes or cultural references to make them more appealing to your customers. One great place to do this is TikTok; you can use TikTok video templates to create meme clips that have the potential to go viral. 

Have a slightly older audience? Interject cultural references from their favorite movies or songs.

Branded Filters and Lenses

Snapchat has long been offering sponsored filters to help companies in their advertising efforts. While those filters can be quite costly, you can create custom Augmented reality filters on TikTok and Instagram to diversify your marketing plan with creative advertising ideas.

Recommended Reading

• How to Make Video Ads with Renderforest
• 35+ Promo Video Templates
• 27 Funny Commercials That Won Our Hearts

Trending Music

Trending songs will increase your video ad’s discoverability. The downside is that you’ll need a license to use copyrighted music. If you want a guide on how to get permission to use a song , check out our article.

Eye-Catching Graphics

Eye-catching visuals in the form of infographics, charts, posters, collages, and others are the quickest way to catch the viewer’s attention. Besides, visuals help people better grasp the information they’re presented with. 

Source: Renderforest on Pinterest

Presentations.

Presentations are another great form of visual content. Pick a topic that’s closely related to your niche and can benefit your audience, and answer it with your presentation. You can either give an offline presentation or publish the slides on Slideshare to gain more exposure.

Facts and Statistics

You don’t necessarily need slideshow presentations to share helpful information with your followers. Regularly post interesting facts, statistics, case studies, industry news, and anything else your customers might find interesting.

Your social profiles will grow as people find real value in what you publish. And once they start sharing your posts, you’ll get access to a broader audience.

Online Business Directories

Source: Google Maps

Strong social presence.

Your presence on social media cannot be overlooked. By far, the quickest and most direct way to interact with your clients is through social networks. Solely opening an Instagram account won’t be enough; your channels will need regular posts and updates.

• Social Media Marketing 101
• 30+ Social Media Tools to Ease Your Job

YouTube Channel

If you have a knack for shooting and editing videos, try your hand at YouTube. It might take time to gain a following on the platform, but if you emphasize providing value and stay consistent, your efforts will pay off. Today, video content is more popular than ever. Use it smartly.

Explore our lists of tutorial video ideas and first YouTube video ideas to get video inspiration for your channel.

No matter how active you are on social networks, your online advertising efforts will be groundless without an effective website. After all, once a consumer hears about your business, they’ll want to learn more about you. A website will not only provide them with the information they seek but will present you as a credible, competent organization.

Create My Website

Having a blog is not as necessary as a functioning website, but it’s still a proven way to generate organic traffic and establish an authority in your industry. Study your competitors’ blogs, identify what type of content your audience will be interested in, and share your expertise through regular blog posts. 

Optimize your content for Google to rank higher in search results and direct more users to your website.

Paid Search

With paid search, you can show your ads on search engine results pages. Paid search operates on a pay-per-click basis, so you won’t be charged unless a visitor clicks on your link. This is a worthwhile marketing idea if you’re trying to increase the discoverability of your small business.

Live Broadcast

Live streams tend to get a lot of attention, as people naturally gravitate toward live events. Whether you’re giving a speech, hosting an event, or just want to show your viewers around your office, a live broadcast on the social platform with your largest following is a smart idea.

Another form of live streaming is a webinar. Choose a topic that’s either highly debated or raises a lot of questions, and share your take on it. You can invite a guest or do a Q&A session at the end to make your webinar more interactive. Afterward, you can create a summary of the event using a recap video template and post it on social media. 

Podcasts have quickly become the internet’s favorite. They’re entertaining, educational, and much easier to digest compared to other forms of content. Share industry insights, collaborate with influential people in your field and grow your audience organically. There are endless creative ways to turn podcasts into marketing ideas.

Offline Event

In recent years, online marketing has taken precedence over offline marketing, but it doesn’t mean you should neglect the latter. One of the best offline marketing ideas is hosting or taking part in events, meetups, seminars, workshops, interviews, etc.

Company Merch

You don’t have to be a YouTuber with a huge subscriber base to release your merch. Print your logo or any other creative design on T-shirts and hoodies and encourage your employees to wear them at special events. You can even hand out your merch to event attendees to further spread the word about your business.

Business Card

Business cards are a traditional marketing tool: everyone knows that. But what not everyone realizes is that you can get creative with business cards. Give your card a unique shape or a creative design to let your brand’s unique personality shine through. 

Try Mockups

Just like business cards, flyers are another useful tool to spread brand awareness. Include your contact details, website, and social handles, so people have no difficulty finding and contacting your business. Make sure the design of your flyers is coherent with that of your company’s business card and other visual assets.

Active Comment Section

Due to Instagram’s algorithm change, posts on the platform are no longer ranked according to the date but the volume of engagement they receive. The more likes and comments your posts get, the further up they’ll appear on users’ feeds. There are creative ways to get more comments on your posts — ask your audience questions, do a caption contest, encourage them to tag their friends, and so on

Witty Replies

Try to get back to comments and posts where your business has been mentioned as best you can. And always remember — replies are good; witty replies are better! Obviously, this doesn’t apply to all cases: if your user has run into a serious issue, they expect a genuine answer from you. 

Source: Merriam-Webster on Twitter

Email marketing.

When it comes to developing relationships with customers and nurturing those relationships, email marketing is your best friend. You can start building your email list by adding an opt-in to your website, asking event attendees for their emails, offering users a benefit in exchange for their email addresses, etc.

Source: Digital Marketing on Reddit

We all love free stuff! Prepare a few things you can give out to your loyal customers, contest winners, or event guests — it can be your merch, an ebook, online course, extra content, a free trial of your service, or anything else.

Guerrilla Marketing

Guerilla marketing is all about creative advertising and inventiveness. Its aim is to use the element of surprise to convey a brand message or promote a product in a clever, unexpected way. Guerilla marketing can be carried out both outdoors and digitally. 

Coupons and Promo Codes

Make holidays and special occasions even more special with coupons and promo codes. You can add scannable codes to your products and fliers that allow consumers to easily access the offers.

Testimonials

Source: Capterra

Customer referrals.

Tell a friend to tell a friend! Develop a customer referral program if you haven’t already. People trust other people’s business recommendations, even more so when it’s a friend or someone they know. Allow your existing clients to help you get new customers.

Creative Packaging

Source: Pinterest

Occasional giveaways are excellent advertising ideas: let’s see why. You can ask your followers to enter the giveaway via email or by sharing and commenting on your posts. In the end, there will be one winner (or multiple, depending on your choice), but you will have gathered valuable new leads, prospects, or even clients.

Business Collaboration

Join forces with businesses that have an influence in your industry or one that’s related to yours. It’s vital that you partner with a brand that has a good reputation and an audience that could be interested in your offerings. The right business collaborations are one of the most effective advertising ideas.

Take the collaboration between Amazon and Uber as an example. It allowed users to order Ubers with an Amazon Echo, benefiting both the companies and their clients.

Turn the Wheel of Time

The modern world seems to grow more and more appreciative of retro styles and aesthetics. Join the trend with your advertising campaigns. Create ads and visual content inspired by different eras. 

You don’t have to jump back to the Renaissance period (unless you want to). You can simply go back to the 80s, 90s, or any other decade of your choice and bring it alive with your advertising campaigns.

Recreate Classics

Speaking of going back in time, why don’t you remake some of the most iconic ads of the past? The idea is appealing enough to draw web surfers’ attention to your ad. You can even make a behind-the-scenes video to show the process of recreation.

Share Your Success

Celebrating milestones and sharing your success will help to create a stronger community around your brand. Share your achievements with your employees and clients by doing giveaways, organizing events, giving a live speech, and so forth.

Greater Cause

Last but most definitely not least, commit to a greater cause that you genuinely believe in. From charity and donations to simply raising awareness on the matter will positively affect both your business and the world. It’s also a reliable way to gather a group of like-minded people around your company.

We hope you found inspiration from our list of creative advertising ideas to strengthen your marketing and stand out from the competition. Most of the ideas don’t require large funds and can fit any small business advertising budget. We wish you the best of luck with your marketing campaigns!

Interested in creating online ads? Check out our ready-made video ad templates that make it easy to create high-quality ads and promotional videos online.

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How to Make an Advertisement: A 15-Step Guide [+Expert Tips]

Published: May 31, 2024

Advertising communicates the value of your product, services, and brand to the world. The best ads spark interest and ignite a desire for what you offer, build brand awareness, and drive sales.

As a marketer, I’ve learned that the best ads don’t happen by accident. Knowing how to make an ad is about understanding your customer, knowing what medium to use, which metrics matter, and the technical process of creating the ad media.

Ready to start creating ads that get real results? In this guide, I’ll show you how to do it step-by-step. Let’s dive straight in.

Table of Contents

How to Make an Advertisement

Start creating great ads today.

• Define your target audience.
• Conduct market research.
• Decide on the ad format and platform.
• Determine the ad’s purpose.
• Choose a platform.
• Set your budget.
• Craft your message.
• Develop creative assets.
• Create a test mock-up.
• Create the final ad.
• Determine how to measure success.
• Confirm the small details.
• Track and analyze performance.
• Continuously optimize.

Featured Resource: Advertising Planning Templates & Kit

Those details let me create more personalized ads that speak directly to the challenges and interests of my target audience. That personalization helps boost revenues by 5 to 15% according to research from McKinsey .

2. Conduct market research.

After defining my target audience, I need to go deeper into their world. That’s where market research comes in.

Collecting and analyzing data to learn more about my potential customers helps uncover details like their demographics (age, gender, education level, location), psychographics (interests, values, lifestyles), and even their behaviors (purchasing habits, media consumption patterns).

That information helps me answer questions like:

• What is my primary target audience’s age range?
• What are their biggest pain points or challenges?
• What do they spend most of their time doing?
• Where do they live?
• What media or social platforms do they use?
• What types of ads do they commonly see?

There are multiple options for conducting market research. For instance, you can use existing market data, ask them to complete surveys or questionnaires, or even run a focus group.

Baruch Labunski , founder at Rank Secure, suggests an even more hands-on approach: “ The best information comes from talking to people in a check-out line. Ask them what they want in a specific product or what would make them buy something. ”

HubSpot’s Market Research Kit has everything you need to get started with market research for your ad campaign.

With research in hand, I build profiles of my ideal customers that will influence my decisions moving forward.

These buyer personas are fictionalized profiles that capture my potential customers’ backgrounds, interests, challenges, and how my product, service, or brand adds value to their lives.

My favorite tool to streamline creating buyer personas is HubSpot’s Make My Persona tool .

3. Decide on the ad format.

With my buyer personas to guide me, I need to choose the most effective format(s) to deliver my message. Each format has different strengths and weaknesses, and you may find that using a combination is best for your campaign.

Let’s break down some of the most popular ad formats.

• Display ads. Appearing in websites and apps, these visual ads are usually served as banner ads or popups. According to Statista, display ads account for 30% of all digital advertising spending in the U.S.
• Video ads. Video’s ability to convey a lot of information quickly makes it popular, and research shows that 91% of businesses use videos as part of their marketing strategy. In fact, video marketing spending is expected to reach $120 billion in 2024. Video ads can be long or short but must be tailored to the advertising platform, whether streaming services, social media, or websites.
• Audio ads. Appearing on audio streaming platforms like Apple Music, Spotify, and Pandora, audio ads are typically 15-30 seconds long and can be music-driven or voice-overs. Like video advertising, audio is growing rapidly, with spending expected to reach $16.09 billion by 2029.
• Influencer marketing ads. Powered by social proof, influencer ads use an influencer discussing or using your product to convince their audience to buy. Influencer ads come in several types, including online videos, product reviews, influencer takeovers on social media, and sponsored content.
• Search engines. These text-based search ads look like a typical search entry plus a “sponsored” note on search engine result pages (SERPs). Because these are usually pay-per-click ads (PPC), how often your ad shows when a person searches for certain phrases or keywords may vary based on what your competition is paying for ads on the same keywords.
• Social media. Social media advertising is one of the fastest-growing advertising channels, with revenue expected to reach $262 billion by 2028. Ads on social media networks such as Facebook, Instagram, LinkedIn, and X (formerly Twitter) are available in several formats. Text, images, videos, carousels, and even sponsored content are available on different networks.
• Podcasts. Often overlooked, podcast advertising is relatively low-cost and reaches a well-targeted audience. Audio ads can be placed before, in the middle, and at the end of episodes, with some podcasts also offering video placements on streaming platforms.

4. Determine the ad’s purpose.

Knowing who I want to reach and how I’ll say it is only part of the battle of how to make an advertisement. Now, I need to know what I want out of the ad.

What is the goal of the ad?

Ad goals usually fall into three categories:

• Brand awareness.
• Product awareness.
• Conversions.

Brand awareness builds a sense of familiarity and positivity with your target audience. The goal is to build credibility for the long term so you can make a sale easier later on. For example, if you say Boeing, most consumers immediately think aircraft.

Product awareness and conversions are both product-focused instead of brand-focused. The main difference is that product awareness focuses on sales later, while conversions focus on making a sale now. For example, limited-time sales promos would be conversion-oriented.

Free Advertising Planning Kit

Plan and launch an effective and profitable advertising campaign with this guide and set of templates.

• An Overview of Popular Advertising Methods
• The Pros, Cons, and Costs of Advertising Types
• A Planning Template to Outline Timeline, Budget, and Goals
• A Project Pitch Presentation Deck to Share With Stakeholders

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Click this link to access this resource at any time.

How to Make an Advertisement for a Product vs. for a Brand

When creating an ad for a product, the focus should be on that item. I want to point out the features and benefits of my product rather than just my brand's overall product category.

Potential customers need to know what the product does and how it helps them. Depending on the product and the platform, I might even create a tutorial showing how to use the product.

In contrast, if I’m building brand awareness, I might talk more about our employees, company culture, history, and value position to build credibility and trust. Brand awareness ads need to connect emotionally for the long term rather than focus on a quick sale.

5. Choose a platform.

Image Source

My message’s platform must match the ad format and the target audience's presence. For example, the perfect ad will fail if I choose a platform my customers don’t use.

HubSpot’s 2024 The State of Marketing report is my favorite tool for helping me narrow down what platform to use for the best ROI.

Use your market research findings (such as where your audience spends the most time online), ad goals (product awareness or brand awareness), and the chosen format to determine the platform that makes the most sense for your ad.

Ad Platforms

Kamel Ben Yacoub , CEO at Getupload, notes that “ Paid search platforms like Google Ads are ideal for capturing existing demand from high-intent users actively searching for solutions. Google Users are directly typing the solution they are looking for in the search bar. ”

However, social media ads on Meta, TikTok, and LinkedIn “ are better for generating new demand and awareness reaching users who are not seeking your product but could be interested once they learn about it. ”

Pro tip: Don’t restrict yourself to one platform.

For example, my market research might show that my target audience loves X and spends a lot of time on YouTube. A multi-platform approach also casts a wider net, increasing my chances of reaching more of my target audience.

6. Set a budget.

Outside of word-of-mouth advertising, ad campaigns take money, so I must set my budget.

There is no one-size-fits-all budget for ad campaigns. How much to spend depends on the purpose of the ad, the format, the platform, production costs, and how much your brand can afford.

Industry benchmarks and market data can provide a helpful starting point for understanding the average costs associated with different ad formats and platforms, as well as what similar brands are spending. For example, small- to medium-sized businesses spend an average of $1,000 to $7,500 per project on online ads.

Pro tip: Start small and then scale up with time.

Starting with a smaller budget lets you test different strategies, understand what works best for your target audience, and optimize your campaigns before making a larger investment.

Baruch Labunskis suggests that “ Too many people want to put all their advertising money into the medium that is the flashiest. Instead, I would suggest stretching your budget further by focusing more of the campaign on the cheaper tools you can run more or longer. ”

7. Craft your ad message.

Getting my message right is vital. Not only does the information have to be correct and serve the ad goal, it has to be engaging for the right audience. Even when I use copywriters, I have input into the ad message.

What exactly do I want my ad to say? How do I say it?

Revisit audience insights.

I always revisit my target audience's needs, desires, and pain points before I draft ad copy. What are their aspirations or greatest desires? What keeps them up at night? By truly understanding their motivations, I can create a message that speaks directly to them and positions my product or service as the ideal solution.

Focus on the benefits.

Lauren Bayne , Founder and CEO of The Creative Brand Refinery, says: “ People don't care about specs; they want to know what problem your product or service solves. ”

I always explain how the features translate into tangible benefits. For instance, rather than saying a vacuum cleaner has “strong suction power,” I might say it “cleans in one pass, so you have more time to enjoy the things you love."

Create an attention-grabbing headline.

TL;DR is real, and your headline is prime real estate with the power to make or break your ad. Use a question, a surprising fact, or a benefit-driven statement to make them stop scrolling and click. My secret for creating killer headlines for ads and landing pages is HubSpot’s Free AI Headline Generator .

Set your product apart from the competition.

Clearly communicating my product’s unique selling proposition (USP) is vital. Why should someone choose my product over the competition? Whether superior quality, exceptional customer service, or unbeatable price, my USP must make a compelling case for why my product is the best choice.

Keep it simple.

Brian Town , CEO and founder of marketing and branding agency Michigan Creative, advises brands to keep the design as simple as possible because “ A common pitfall in ad design is cluttering the ad with too much information, which can confuse the message. ”

Include a clear call to action (CTA).

Leaving my audience wondering what to do next wastes my ad dollars. I must tell them what I want them to do with a clear and compelling call to action.

Domante Gerdauske , Digital Advertising Team Lead at marketing automation platform Omnisend, says you should always “ adjust your CTA to your goals. ” For example, for brand awareness, she recommends using “ softer CTAs ” like “Learn More” or “Visit Our Website.” and leaving “more action-oriented CTAs” for sales campaigns.

Pro tip: Place CTAs carefully.

Don’t let your audience miss a CTA. According to Mike Vanelli, Head Video Producer at Envy: “ It should stand out visually and be placed in a contextually relevant spot to draw the user’s eye naturally. ”

When I place CTAs, I always try to use a contrasting color scheme or slightly different font to grab attention and place it near a point of interest, like the product image or after a benefit description.

8. Develop or gather creative assets.

Once I have my message, I'll use visual and auditory elements to support my ad message and capture attention. The type of creative assets you need will depend on the ad format and the platform but can include:

• Photography.
• Sound effects.
• Animations.

Tools like Adobe Photoshop and Adobe Audition can help you edit these creative assets, or you can use a creative tool like Canva that includes drag-and-drop templates.

Another option is to use stock assets, either royalty-free, rights-managed, or copyright-free, that you can incorporate into your ads. However, remember to ensure that releases are available for any recognizable people and places in the assets.

Popular stock asset sources include:

• Stock photos and illustrations. Shutterstock , Pixabay , and iStock .
• Stock video footage and audio. Pond5 , Pexels Videos , and Videvo .
• Music and sound effects. AudioJungle , Free Music Archive , and Epidemic Sound .

If your budget allows it, you can hire freelancers or a professional agency for video editing, photography, sound mixing, and copywriting.

9. Create a test mock-up.

I always test ads before launching a campaign. I recommend this step because:

• Ad designs may not work in all formats. Mock-ups help me visualize an ad's appearance on the chosen platform and identify potential issues. For example, a horizontal video might not crop well to vertical.
• It helps me spot errors. A mock-up is a quick way to spot errors like off-brand messaging and colors.
• Feedback is critical. I can show the mock-up to colleagues or test audiences for feedback. Their constructive criticism helps me identify areas where the message isn‘t clear or the visuals aren’t engaging so I can make adjustments to ensure a high-quality final product.

10. Create the final ad.

Now, it’s time to bring the ad to life by combining all your developed elements into a cohesive piece ready to run. If you have a rough draft from the previous step, this is where you polish and refine it. That might include tightening the copy, fine-tuning the visuals, and basically ensuring everything flows smoothly.

Again, you can choose a DIY approach using tools like Canva or Photoshop or outsource the ad’s creation to a freelancer or professional ad agency.

How to make a simple video ad in Canva.

To create a simple video you can run on a platform like YouTube or social media using Canva, follow these steps:

Step 1: Open Canva and type “Video Ads” into the search field.

Step 2 : Browse Canva's library of video templates to find one that matches your vision, style, and platform formatting.

Step 3 : Customize the template. Canva's video ad templates come with pre-designed elements like text boxes, images, video clips, and music. You can replace these elements with your own content.

• Upload your visual elements: Click on Uploads and select your desired file. Then, drag and drop it onto the template. Canva also offers a library of free and premium stock assets. Just be sure to read the licensing terms before use.

• Replace text placeholders: Click on the placeholder text and replace it with your copy.

Step 4 : Edit the fonts and colors to reflect your brand style and identity by clicking Styles .

Step 5 : (Optional) Enhance your video with animations, other visual effects, and audio.

Step 6: Click the play button to preview your video ad and ensure everything looks and sounds good. Adjust the visuals, text, or audio elements as needed.

Step 7: Once satisfied, download your video ad in your preferred format and resolution.

11. Check the small details.

The smallest details can impact ad success. Picture this: you’ve crafted a fantastic ad for a concert your company is hosting. You've identified your target audience, developed a compelling message, and included a clear call to action.

However, one crucial detail is missing: the ad doesn‘t mention where or when the event is happening. While viewers might click through to your website for specifics, there’s no guarantee they'll take that extra step and buy a ticket without details first.

So, before releasing my ad, I always do a final check to ensure I’ve not overlooked any crucial details that could prevent viewers from taking action.

12. Determine how to measure success.

The final action I take before officially launching my ad is defining how to track results. I know what I want to achieve from Step 4, but I need to measure it.

I take the overarching goal I defined earlier and break it down into specific, measurable objectives. For example, suppose my goal is building brand awareness. In that case, I might define success as reaching a specific number of people with my ad on a relevant platform.

If my goal is sales, I might define success as a certain number of sales generated through ad clicks or by the use of a promo code.

Determine key performance indicators (KPIs) or metrics you’ll track to measure progress or success. KPI examples include:

• Impressions. The number of times your ad is displayed.
• Clicks. The number of times users click on your ad.
• Click-through-rate. The percentage of people who see your ad and click on it.
• Conversion rate. The percentage of people who see your ad and complete a desired action.

Don’t get overwhelmed, and try to track every possible metric. Focus on a handful that directly align with your ad campaign goals for better results. Personally, I like to focus on no more than three KPIs per campaign.

13. Launch your ad.

Now’s the moment of reckoning — putting your ad out there for the world to see. How you launch your ad will be different for each platform.

I like to review each platform's steps frequently to ensure I have all the details covered. Here are some of my favorite resources for launching ads on traditional and social media advertising platforms:

• How to Launch a Facebook Ad
• How to Launch a LinkedIn Ad
• How to Launch an Instagram Ad
• How to Launch an X (Twitter) Ad
• How to Launch a YouTube Ad
• How to Launch a Google Ad
• How to Launch a TV Ad
• How to Launch a Billboard Ad

14. Track and analyze performance.

The work isn’t over after I’ve launched my ad. While the ad runs, I need to analyze and track its performance, focusing specifically on the metrics I defined earlier.

Thankfully, most digital platforms — including search engines, social media platforms, and display networks — have built-in analytics tools that make it extremely easy to measure and track most of these metrics, including impressions, clicks, and conversions.

For those that don’t have these inbuilt analytics, most easily integrate with external tracking and ad management tools , including my favorite, HubSpot’s own Ad Management Software .

By closely monitoring an ad‘s performance, I can determine whether it’s meeting my goals and identify areas for improvement. Analyzing data over time reveals patterns and trends that help me optimize future ad campaigns for even better results.

15. Continuously optimize your ad.

Many platforms have the ability to tweak ads during their run.

I might slightly adjust the ad copy, test new visuals, refine audience targeting, or adjust spending. For example, if I run multiple ads and one starts going viral, I’ll shift some budget away from other ads and put more into the popular one.

Another powerful technique I recommend is A/B testing . For A/B testing, I create several versions of my ad with different headlines, images, and CTAs and run them at the same time to see which works better.

Over time, those results help me identify the winning elements and optimize my future ad campaigns for maximum impact.

Well-crafted ads can do wonders for your business, but the best ads require careful planning and strategic execution.

Don’t wait longer to unlock the power of effective advertising. Use our comprehensive “how to make an advertisement” guide to create eye-catching ads that produce positive outcomes for your brand.

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Plan and launch an effective advertising campaign with this guide and set of templates.

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